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Measuring Marketing Automation Success in Publishing Deployments

 

Stylist - Publishing - Medium

London, UK

MessageGears helped Stylist, a UK-based fashion and lifestyle magazine, unify their customer data. Before, Stylist struggled with inconsistent data from... multiple marketing providers. With MessageGears, they created a single customer view and improved trust in their data. Onboarding took less than five weeks. Stylist saw a 92% six-month engagement rate and a 15% increase in email read and click rates. The solution enabled better retention campaigns and more confident reporting.

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Hachette Book Group - Publishing - Large

New York, USA

Hachette Book Group used Aprimo's digital asset management platform to improve their content processes. They reduced their product go-to-market time... by 86%. The team adopted new change management strategies for a smooth rollout. They also improved content discovery and speed to market. AI features in Aprimo helped them achieve these results.

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Hachette Book Group - Publishing - Large

New York, USA

Hachette Book Group used Aprimo's digital asset management platform to improve their content processes. They reduced their product go-to-market time... by 86%. The team adopted new change management strategies for a smooth rollout. They also improved content discovery and speed to market. AI features in Aprimo helped them achieve these results.

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Class Editori - Publishing - Medium

Milan, Italy

Class Editori used Mapp's AI-powered platform to analyze audience behavior and preferences. The goal was to connect with users at... every stage of the customer journey. Mapp enabled real-time insights, tracking subscriptions, conversions, and content engagement. Class Editori personalized content and improved editorial processes. The partnership helped increase subscriptions and supported ongoing growth.

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Class Editori - Publishing - Medium

Milan, Italy

Class Editori used Mapp's AI-powered platform to analyze audience behavior and preferences. The goal was to connect with users at... every stage of the customer journey. Mapp enabled real-time insights, tracking subscriptions, conversions, and content engagement. Class Editori personalized content and improved editorial processes. The partnership helped increase subscriptions and supported ongoing growth.

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TradeWins Publishing - Publishing - Small

USA

Maropost Marketing Cloud helped TradeWins Publishing boost sales with SMS marketing. Two promotional texts sent through the same platform as... their email campaigns generated nearly $11,000 in revenue. TradeWins used SMS to reach customers quickly when email performance dropped. They did not need a new vendor or duplicate their audience. SMS often outperformed email on sales and improved webinar sign-ups.

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Schlager.de - Publishing - Small

Essen, Germany

Schlager. de used tchop to launch a branded mobile app for its fan community. The app brought together news, videos,...social posts, and podcasts in one place. Community features like chat, artist channels, and gamification increased engagement. Over 90% of users registered within their first three sessions. Monthly rewards and interactive content kept fans active and loyal. The app reduced platform dependency and built direct fan relationships.

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ShoutMeLoud - Publishing - Small

New Delhi, India

PushEngage helped ShoutMeLoud boost conversions by 10% using segmented web push notifications. The blog saw a 6.77% opt-in rate and... a 5.3% click-through rate on email push campaigns. Segmentation allowed ShoutMeLoud to send targeted messages, increasing engagement and repeat traffic. PushEngage's pricing was affordable, making it easy for ShoutMeLoud to scale their campaigns. Real-time updates and automation drove higher sales and brand loyalty.

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Taaghche - Publishing - Medium

Tehran, Iran

WebEngage helped Taaghche double its omnichannel conversions. Taaghche used WebEngage to automate and personalize user journeys for millions of readers.... The platform unified campaign management across push, in-app, SMS, and email. Taaghche built reading reminder workflows and after-sales journeys to boost engagement and repeat purchases. With real-time analytics and SQL-based API integration, Taaghche improved targeting and reduced user fatigue.

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Entrepreneur - Publishing - Medium

Irvine, USA

Entrepreneur used monday. com to replace manual spreadsheets for sales tracking. The team gained a flexible CRM to manage campaigns...by seller, agency, and brand. After switching, they saw a 23% increase in digital sales. Sales and customer service teams now track all client conversations and deal stages in one place. Managers get real-time sales reports and can quickly see progress. The mobile app helps teams respond to clients faster, improving win rates.

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ECS Publishing Group - Publishing - Small

Boston, USA

GetResponse helped ECS Publishing Group grow their email list by 10% in a tough music publishing niche. The company used... targeted email campaigns and segmentation to boost sales. They integrated GetResponse with their Magento website and used push notifications to engage customers. The group achieved over 2,000 new subscribers, 50% open rates, and a 3% click rate. ECS Publishing Group values the cost-effective tools and integrations provided by GetResponse.

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Springer Nature - Publishing - Very Large

Berlin, Germany

HubSpot helped Springer Nature unify customer data and automate marketing, sales, and support. The company replaced fragmented systems with a... central platform, improving campaign targeting and internal workflows. Email click rates rose from 6% to 9%, beating B2B industry averages. Teams now track the full customer journey and use AI-powered dashboards for better segmentation. Customer satisfaction and loyalty increased with tailored content and resources.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Scientific American - Publishing - Medium

New York, USA

Acoustic Campaign helped Scientific American cut email costs by 20%. The team reduced monthly email volume by 30%, sending 3... million fewer emails. They used automation, segmentation, and engagement suppression lists to target readers better. Email revenue jumped 25% after optimizing campaigns. Heatmaps and A/B testing improved engagement and reporting. Scientific American now works smarter and grows sales with fewer emails.

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Warners Group Publications - Publishing - Medium

Bourne, UK

Dotdigital helped Warners Group Publications double their return on ad spend by connecting first-party data across 25 brands. The team synced... Eventbrite ticket sales, membership, and ecommerce data into Dotdigital, creating a unified customer view. They exported segments to Google and Meta, improving targeting and reducing cost per purchase by 7%. Ticket purchases increased 56% year over year. BirdGuides, a Warners brand, used Dotdigital automation to convert 12.3% of free trials to paid memberships, generating £10,000 in the first year.

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Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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Publishing examples of Driving Business Value with Content Management Systems

 

Ebner Media - Publishing - Medium

Ulm, Germany

Contentstack helped Ebner Media cut time to market by 50% and reduce developer resources by half. Ebner Media moved dozens... of print magazines to digital using Contentstack’s headless CMS. The platform’s localization tools enabled global content licensing and new revenue streams. Teams now launch new products faster and manage content for multiple regions easily. Ebner Media also uses AI for translation, SEO, and news categorization, supporting global expansion.

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GIPHY - Publishing - Medium

New York, USA

GIPHY handles 10 billion daily requests using Fastly's edge cloud platform. Fastly's Varnish services help GIPHY optimize cache and save... computing resources. The Next-Gen WAF protects GIPHY from malicious actors. Fastly Compute and Object Storage boost developer productivity and cut costs. Fastly's observability platform gives GIPHY real-time insights for fast troubleshooting.

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GIPHY - Publishing - Medium

New York, USA

GIPHY handles 10 billion daily requests using Fastly's edge cloud platform. Fastly's Varnish services help GIPHY optimize cache and save... computing resources. The Next-Gen WAF protects GIPHY from malicious actors. Fastly Compute and Object Storage boost developer productivity and cut costs. Fastly's observability platform gives GIPHY real-time insights for fast troubleshooting.

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Research World - Publishing - Small

ApostropheCMS helped Research World launch a new website after their old WordPress site crashed. The new site features a modern... design, easy navigation, and advanced content filtering. The team reused 80% of the ESOMAR UI library, speeding up deployment by five times. Now, more staff can manage and publish content, improving workflow and collaboration. The site was delivered in under two months, meeting tight deadlines and budget limits.

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Wolters Kluwer - Publishing - Very Large

Alphen aan den Rijn, Netherlands

Wolters Kluwer used Edito CMS to migrate several content websites into one legal information portal, Prawo. pl. The project focused...on merging multiple sites while keeping organic search traffic. The new portal features a modern layout, mobile-friendly design, and logical information structure. Over half of the portal's traffic now comes from organic search. The portal also connects users to the LEX product for daily legal documents.

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The National - Publishing - Medium

Abu Dhabi, UAE

Arena Live Blog helped The National deliver real-time news updates. The platform enabled fast, interactive coverage with text, images, and... video. Audience engagement and retention increased, especially during major news events. Social media reach grew due to richer content. The National now connects better with readers and builds loyalty through live interaction.

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ZEIT ONLINE - Publishing - Large

Berlin, Germany

Live Blog by Sourcefabric helped ZEIT ONLINE improve their live news coverage. ZEIT ONLINE needed better integration with their redesigned... website and new features for live event reporting. Sourcefabric delivered a custom theme, a scorecard post type, and clear labels for active and inactive blogs. Editors can now highlight live events and display scores easily. Readers get a better, more interactive live blogging experience.

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Good Good Good - Publishing - Small

USA

Good Good Good uses MemberSpace with Webflow to run an online membership community. Members receive the Goodnewspaper by mail, brand... discounts, and access to a private community. The membership helps spread positive news and has been featured by Miley Cyrus and The New York Times. Subscribers also get updates on new podcast episodes. The platform supports exclusive content and community engagement.

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Political Wire - Publishing - Small

USA

Memberful helped Political Wire launch a paid membership program on WordPress. Taegan Goddard quickly set up Memberful and saw instant... sign-ups from loyal readers. The platform enabled easy credit card payments and membership tracking without changing the site’s design. Political Wire now offers exclusive content and ad-free experiences to subscribers. High retention rates give stable revenue and let Taegan focus on community engagement.

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Which? - Publishing - Large

London, UK

PilotBean powered the Which? Local website for Which?, the UK's largest consumer organisation. The project aimed to create a consumer-driven...review platform focused on local businesses in Birmingham. After a successful test, the site expanded nationwide in 2007. Over 200,000 paid subscribers now use the site. PilotBean's CMS enabled ongoing improvements and growth.

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Penguin Random House Verlagsgruppe - Publishing - Large

Munich, Germany

Penguin Random House Verlagsgruppe used CoreMedia to launch a new digital experience platform. The platform supports over 2,500 new titles... each year and unifies 40+ publishing imprints. Real-time data updates keep book information current for readers. Marketing teams can create and update content quickly using flexible modules. The solution integrates with Salesforce CRM for audience segmentation and personalized campaigns. Mobile-first design ensures strong performance for all users.

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Osborne Books - Publishing - Small

Worcester, UK

FlippingBook Salespal helped Osborne Books deliver secure educational ebooks to students and instructors. The app enabled offline access, note-taking, and... syncing across devices. Osborne Books protected their materials from uncontrolled sharing and made ebooks easy to manage. API integration gave users a single login for website and app. Positive feedback and higher customer engagement followed. Osborne Books gained a competitive edge and expanded their customer base.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Crain Communications - Publishing - Medium

Detroit, USA

Crain Communications used Acquia and Drupal to unify its digital platforms. The company migrated over 1 million entities and 600+... GB of multimedia from 8 legacy CMSs. In 18 months, they launched 17 high-traffic media brand websites. Teams now use standardized components and a central style guide. This reduced operational costs and improved site management across brands.

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Legacy.com - Publishing - Medium

Chicago, USA

Legacy. com needed a new content management system to support its high-traffic editorial platform. The team chose Drupal for its...robust authoring workflow and editorial layout control. Facet Interactive and Axelerant delivered the Drupal CMS in just 6 months, enabling multi-channel publishing across 1,400+ branded sites. The solution included RESTful APIs, advanced asset management, and SEO-optimized URL structures. Legacy.com now publishes obituaries and news faster, supporting nearly 2,000 newspaper affiliates nationwide.

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Lexipol - Publishing - Medium

Frisco, USA

Brightspot CMS helped Lexipol modernize its legacy content management system. Lexipol migrated 20 years of content and now supports five... brands under one CMS. The new platform streamlined workflows and improved content delivery. Editors save time with better search and tagging. Integrations with Delivra, Piano, and Google Ad Manager enhanced audience targeting and newsletter creation. Lexipol now manages 12,000+ annual regulatory content changes efficiently.

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VVW (be.invalue) - Publishing - Small

Karlsruhe, Germany

Neos CMS helped VVW, a specialist publisher in Karlsruhe, launch be. invalue, a multichannel platform for insurance literature. The platform...manages over 1,700 products and 560,000 content nodes, supporting complex rights and content management. Editors use custom DITA views and React UI for efficient publishing. Automated tools enable fast export to Adobe InDesign, streamlining web-to-print workflows. The solution powers new digital business models and supports 17,000 users in the insurance sector.

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Publishing Success stories in Driving ROI and Results using CRM solutions

 

PRESSCOM - Publishing - Large

Wroclaw, Poland

Act! helped PRESSCOM, a leading Polish publisher, boost its advertising sales team’s productivity. The team needed a CRM that could... manage contacts, track project progress, and integrate with Microsoft Outlook and VoIP. Act! made daily account management easier and reduced manual note-taking. Managers now track deals more easily with reporting tools. Integration with Outlook and VoIP improved communication and response times.

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The Business Journals - Publishing - Large

Charlotte, USA

The Business Journals used Fullcast Copy. ai to speed up content creation. Reporters and editors saved time by generating SEO...headlines, summaries, and metadata with one click. Over 70% of published content now uses AI-enhanced elements. The newsroom runs 250+ AI workflows daily, making publishing faster and more consistent. Sales teams also reclaimed 15 hours per week for relationship building and pipeline growth.

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Entrepreneur - Publishing - Medium

Irvine, USA

Entrepreneur used monday. com to replace manual spreadsheets for sales tracking. The team gained a flexible CRM to manage campaigns...by seller, agency, and brand. After switching, they saw a 23% increase in digital sales. Sales and customer service teams now track all client conversations and deal stages in one place. Managers get real-time sales reports and can quickly see progress. The mobile app helps teams respond to clients faster, improving win rates.

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Cheri Lasota / SeekerStockArt - Publishing - Small

USA

Plutio helped bestselling author Cheri Lasota cut her admin workload by 50%. She used Plutio to manage projects, contracts, invoicing,... and her learning goals. This let her reclaim hours each week for creative work and skill development. All client info and documents are now in one place. Cheri spends more time on billable work and less on technical issues. Her client relationships improved with better transparency and organization.

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Springer Nature - Publishing - Very Large

Berlin, Germany

HubSpot helped Springer Nature unify customer data and automate marketing, sales, and support. The company replaced fragmented systems with a... central platform, improving campaign targeting and internal workflows. Email click rates rose from 6% to 9%, beating B2B industry averages. Teams now track the full customer journey and use AI-powered dashboards for better segmentation. Customer satisfaction and loyalty increased with tailored content and resources.

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Springer Nature - Publishing - Very Large

Berlin, Germany

HubSpot helped Springer Nature unify customer data and automate marketing, sales, and support. The company replaced fragmented systems with a... central platform, improving campaign targeting and internal workflows. Email click rates rose from 6% to 9%, beating B2B industry averages. Teams now track the full customer journey and use AI-powered dashboards for better segmentation. Customer satisfaction and loyalty increased with tailored content and resources.

Read on →
 

Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

Read on →
 

Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

Read on →
 

Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

Read on →
 

Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

Read on →
 

Legacy.com - Publishing - Medium

Chicago, USA

Legacy. com needed a new content management system to support its high-traffic editorial platform. The team chose Drupal for its...robust authoring workflow and editorial layout control. Facet Interactive and Axelerant delivered the Drupal CMS in just 6 months, enabling multi-channel publishing across 1,400+ branded sites. The solution included RESTful APIs, advanced asset management, and SEO-optimized URL structures. Legacy.com now publishes obituaries and news faster, supporting nearly 2,000 newspaper affiliates nationwide.

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Nemira - Publishing - Small

Bucharest, Romania

Nemira used edrone's marketing automation to boost online bookstore sales. They achieved a 913% return on investment with simple automated... email scenarios. The "browsed products" campaign brought over 2,000 euros monthly and a 30% open rate. The abandoned cart emails reached a 37% open rate and recovered more than 15,900 euros in the first quarter of 2021. Customer reactivation emails saw a 39% open rate and 22% conversion rate, earning 2,111 euros per 1,000 emails sent.

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Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

Read on →
 

Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

Read on →
 

Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

Read on →
 

Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

Read on →
 

Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

Read on →
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Publishing examples of Driving Business Value with Social Media Marketing

 

The Economist - Publishing - Large

London, UK

The Economist used Meltwater to better understand its audience and drive new subscriptions. The team needed to connect data points... for deeper insights and improve content targeting. Meltwater helped them build targeted lists and monthly reports on brand performance. The Economist now uses actionable data to plan content and measure marketing impact. They can track brand influence and ROI across key markets like the UK and USA.

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The Economist - Publishing - Large

London, UK

The Economist used Meltwater to better understand its audience and drive new subscriptions. The team needed to connect data points... for deeper insights and improve content targeting. Meltwater helped them build targeted lists and monthly reports on brand performance. The Economist now uses actionable data to plan content and measure marketing impact. They can track brand influence and ROI across key markets like the UK and USA.

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The Economist - Publishing - Large

London, UK

The Economist used Meltwater to better understand its audience and drive new subscriptions. The team needed to connect data points... for deeper insights and improve content targeting. Meltwater helped them build targeted lists and monthly reports on brand performance. The Economist now uses actionable data to plan content and measure marketing impact. They can track brand influence and ROI across key markets like the UK and USA.

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Sharpologist - Publishing - Small

USA

Sharpologist uses Missinglettr to automate social media campaigns for its men's grooming blog. Mark, the owner, sets up 12-month drip... campaigns in about 10 minutes per article. He customizes posts for each social channel to boost engagement. By using both Missinglettr and native platform analytics, he refines his posting strategy. As a result, Sharpologist now gets over 1,000 extra blog visits each month from social media.

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カシメリニ (Kathimerini) - Publishing - Medium

Athens, Greece

Piano helped Kathimerini, a leading Greek newspaper, transform its newsletter strategy. The company moved from generic emails to personalized content... using Piano's analytics and AI tools. Newsletter-driven sessions grew by 1,400%. Subscribers increased from 10,000 to 250,000, a 2,400% rise. Engagement and loyalty improved with targeted onboarding and premium content for paid members.

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Sri Vishwanath - Publishing - Small

USA

Madgicx helped Sri Vishwanath, a well-known author, boost his Facebook ad results. He used Madgicx’s Audiences and Automation Tactics to... target better and avoid overspending. With these tools, he found his most profitable audiences and improved his ad copy. As a result, his ROAS increased by 2.84x, purchases grew by 5.15x, and landing page views rose by 4x. He expanded his reach to new markets outside the US.

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Springer Nature - Publishing - Very Large

Berlin, Germany

HubSpot helped Springer Nature unify customer data and automate marketing, sales, and support. The company replaced fragmented systems with a... central platform, improving campaign targeting and internal workflows. Email click rates rose from 6% to 9%, beating B2B industry averages. Teams now track the full customer journey and use AI-powered dashboards for better segmentation. Customer satisfaction and loyalty increased with tailored content and resources.

Read on →
 

Frontiers - Publishing - Medium

Lausanne, Switzerland

Frontiers used Sprinklr’s First Party Data Ingestion (FPDI) to automate LinkedIn mention tracking. Before, they relied on a manual process... that was slow and hard to scale. With Sprinklr, they imported LinkedIn data into their social listening dashboard and tagged sentiment during ingestion. This let them quickly spot top posts and community advocates. Now, they share biweekly engagement reports with leadership, making it easy to celebrate community success.

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Frontiers - Publishing - Medium

Lausanne, Switzerland

Frontiers used Sprinklr’s First Party Data Ingestion (FPDI) to automate LinkedIn mention tracking. Before, they relied on a manual process... that was slow and hard to scale. With Sprinklr, they imported LinkedIn data into their social listening dashboard and tagged sentiment during ingestion. This let them quickly spot top posts and community advocates. Now, they share biweekly engagement reports with leadership, making it easy to celebrate community success.

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Frontiers - Publishing - Medium

Lausanne, Switzerland

Frontiers used Sprinklr’s First Party Data Ingestion (FPDI) to automate LinkedIn mention tracking. Before, they relied on a manual process... that was slow and hard to scale. With Sprinklr, they imported LinkedIn data into their social listening dashboard and tagged sentiment during ingestion. This let them quickly spot top posts and community advocates. Now, they share biweekly engagement reports with leadership, making it easy to celebrate community success.

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Penguin Random House Grupo Editorial - Publishing - Very Large

Barcelona, Spain

Emplifi helped Penguin Random House Grupo Editorial boost social media engagement by 59% and grow their community by 6. 24%. The team...used Emplifi’s analytics to track performance and improve content decisions. Automated publishing streamlined their workflow, with 4,000 posts scheduled in a year. During the pandemic, they used Emplifi’s community features to manage customer support and create helpful FAQs. The platform’s integration with Power BI improved reporting and cross-team collaboration.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

Read on →
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Publishing Success stories in Driving ROI and Results using Content Marketing solutions

 

Wirecutter - Publishing - Large

New York, USA

Wirecutter used Ahrefs to boost its affiliate marketing success. The site drives nearly 12 million organic search clicks monthly. Wirecutter... stands out by sending strong E-A-T signals, providing a great user experience, and leveraging category pages for SEO. Regularly updating content led to 2.8 million more organic visits year-over-year. These strategies helped Wirecutter become a leader in affiliate content and SEO.

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A leading K12 publisher - Publishing - Large

Kitaboo helped a leading K12 publisher convert print materials into interactive digital content. The platform enabled seamless SSO integration across... HTML, iOS, and Android, making login easy for students and educators. Kitaboo's test generator let teachers create and track assessments within the reader app. The publisher saw a surge in user engagement and rapid growth in their customer base. Kitaboo's support and cross-platform compatibility improved the digital learning experience.

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GoWorldTravel.com - Publishing - Small

USA

GoWorldTravel. com used Travelpayouts to automate affiliate monetization. The team set up Drive, an AI-powered tool, to switch old links...and recommend the best travel deals. This saved hours of manual work. In six months, they saw an 8x increase in revenue. Over half of their affiliate income now comes from automated monetization.

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DPG Media - Publishing - Large

Amsterdam, Netherlands

DPG Media used Textmetrics to improve their editorial workflow. Before, their teams missed chances to optimize and standardize content. With... Textmetrics, editors got real-time SEO and content feedback. This helped make articles easier to read and more discoverable. The software’s customization and actionable insights were key benefits for DPG Media.

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The National - Publishing - Medium

Abu Dhabi, UAE

Arena Live Blog helped The National deliver real-time news updates. The platform enabled fast, interactive coverage with text, images, and... video. Audience engagement and retention increased, especially during major news events. Social media reach grew due to richer content. The National now connects better with readers and builds loyalty through live interaction.

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The National - Publishing - Medium

Abu Dhabi, UAE

Arena Live Blog helped The National deliver real-time news updates. The platform enabled fast, interactive coverage with text, images, and... video. Audience engagement and retention increased, especially during major news events. Social media reach grew due to richer content. The National now connects better with readers and builds loyalty through live interaction.

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ZEIT ONLINE - Publishing - Large

Berlin, Germany

Live Blog by Sourcefabric helped ZEIT ONLINE improve their live news coverage. ZEIT ONLINE needed better integration with their redesigned... website and new features for live event reporting. Sourcefabric delivered a custom theme, a scorecard post type, and clear labels for active and inactive blogs. Editors can now highlight live events and display scores easily. Readers get a better, more interactive live blogging experience.

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Wiley (John Wiley & Sons) - Publishing - Large

Hoboken, USA

Content Science helped Wiley create a new content strategy. Wiley wanted to engage users and show a modern brand. Content... Science analyzed Wiley’s goals, users, and content. They gave Wiley a clear plan and roadmap. Wiley’s teams now work together better. The new strategy helps Wiley connect with more users.

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Russmedia - Publishing - Medium

Austria

Russmedia used Vev's interactive content platform to create "Story Premium" ads. These ads led to 15 times more readers and... 43 times higher engagement than traditional formats. Russmedia also saw a 14 times higher click-through rate. Advertisers returned for more campaigns due to strong results. Vev helped Russmedia deliver immersive, multimedia stories quickly and at scale.

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Digital Bulletin - Publishing - Small

London, UK

Foleon helped Digital Bulletin increase reading time by 4x. The publishing company needed a platform for premium, responsive, and measurable... content. Foleon's API allowed seamless integration with their CMS and enabled embedding of video and audio. Digital Bulletin created 25 publications and saw higher engagement compared to flipbooks. The team valued Foleon's support and the ability to deliver content across all devices.

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Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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How E-Commerce Platform is Delivering ROI for Publishing Leaders

TradeWins Publishing - Publishing - Small

USA

Maropost Marketing Cloud helped TradeWins Publishing boost sales with SMS marketing. Two promotional texts sent through the same platform as... their email campaigns generated nearly $11,000 in revenue. TradeWins used SMS to reach customers quickly when email performance dropped. They did not need a new vendor or duplicate their audience. SMS often outperformed email on sales and improved webinar sign-ups.

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TrakMaps - Publishing - Small

Montreal, Canada

TrakMaps uses ShipStation to manage shipping for their printed and digital maps. The platform imports orders from multiple sales channels... and syncs shipping data in real time. ShipStation's automation rules reduce errors and speed up fulfillment. The team saves significant time and finds the software easy to use. Customer support is highlighted as excellent.

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Group Publishing - Publishing - Medium

Loveland, USA

BigCommerce helped Group Publishing grow online revenue by 40-50% after migrating from a legacy platform. The company needed a solution... for both B2B church accounts and direct-to-consumer sales. BigCommerce B2B Edition enabled multi-user church accounts and integrated with NetSuite using APIs. Payment capture was delayed until order fulfillment, matching Group Publishing's workflow. Ecommerce became the main growth channel, supporting both church and consumer buyers.

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TASCHEN - Publishing - Medium

Cologne, Germany

Shopify Plus helped TASCHEN launch a new international online shop in just five months. The company saw a 20% increase... in year-on-year revenue and a 12% rise in total orders. Shopify Plus enabled a seamless customer journey, combining online, retail, and phone sales. TASCHEN also benefited from a 6% higher average order value. The new platform allowed faster updates and easier integration of new features.

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TASCHEN - Publishing - Medium

Cologne, Germany

Shopify Plus helped TASCHEN launch a new international online shop in just five months. The company saw a 20% increase... in year-on-year revenue and a 12% rise in total orders. Shopify Plus enabled a seamless customer journey, combining online, retail, and phone sales. TASCHEN also benefited from a 6% higher average order value. The new platform allowed faster updates and easier integration of new features.

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WEKA FACHMEDIEN GmbH - Publishing - Medium

Munich, Germany

WEKA FACHMEDIEN GmbH switched from self-programmed tools to Liana Technologies solutions in 2018. They use LianaCMS, LianaMailer, and LianaAutomation for... digital customer communication. Support tickets dropped from hundreds per year to almost zero. Address management became easier and mailing list quality improved. Newsletter open rates increased and content creators like the drag & drop editor.

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Which? - Publishing - Large

London, UK

PilotBean powered the Which? Local website for Which?, the UK's largest consumer organisation. The project aimed to create a consumer-driven...review platform focused on local businesses in Birmingham. After a successful test, the site expanded nationwide in 2007. Over 200,000 paid subscribers now use the site. PilotBean's CMS enabled ongoing improvements and growth.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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Measuring Email Marketing Success in Publishing Deployments

 

Stylist - Publishing - Medium

London, UK

MessageGears helped Stylist, a UK-based fashion and lifestyle magazine, unify their customer data. Before, Stylist struggled with inconsistent data from... multiple marketing providers. With MessageGears, they created a single customer view and improved trust in their data. Onboarding took less than five weeks. Stylist saw a 92% six-month engagement rate and a 15% increase in email read and click rates. The solution enabled better retention campaigns and more confident reporting.

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Class Editori - Publishing - Medium

Milan, Italy

Class Editori used Mapp's AI-powered platform to analyze audience behavior and preferences. The goal was to connect with users at... every stage of the customer journey. Mapp enabled real-time insights, tracking subscriptions, conversions, and content engagement. Class Editori personalized content and improved editorial processes. The partnership helped increase subscriptions and supported ongoing growth.

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ArcaMax - Publishing - Small

Virginia, USA

Netcore Email helped ArcaMax boost their first email inboxing rate by 20% in just one week. ArcaMax, a major news... and features publisher, faced issues with confirmation emails landing in spam. They used Netcore's Email API to implement double opt-in and improve deliverability. Netcore's AI-based features and expert support enabled real-time adjustments and better domain reputation. As a result, ArcaMax saw more confirmed subscribers and steady business growth.

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ECS Publishing Group - Publishing - Small

Boston, USA

GetResponse helped ECS Publishing Group grow their email list by 10% in a tough music publishing niche. The company used... targeted email campaigns and segmentation to boost sales. They integrated GetResponse with their Magento website and used push notifications to engage customers. The group achieved over 2,000 new subscribers, 50% open rates, and a 3% click rate. ECS Publishing Group values the cost-effective tools and integrations provided by GetResponse.

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TheBusinessDesk.com - Publishing - Small

Leeds, UK

Campaigner helped TheBusinessDesk. com achieve a 99% email delivery rate and a 27.59% click-through rate, far above industry averages. TheBusinessDesk.com...used Campaigner to send personalised, region-specific news and event updates to subscribers. Campaigner’s platform enabled fast delivery of breaking news and seamless integration with real-time news feeds. TheBusinessDesk.com maintained its market leadership in regional business news with targeted campaigns and high engagement. The dedicated UK support team ensured ongoing success and reliability.

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Which? - Publishing - Large

London, UK

PilotBean powered the Which? Local website for Which?, the UK's largest consumer organisation. The project aimed to create a consumer-driven...review platform focused on local businesses in Birmingham. After a successful test, the site expanded nationwide in 2007. Over 200,000 paid subscribers now use the site. PilotBean's CMS enabled ongoing improvements and growth.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Eutekne - Publishing - Medium

Turin, Italy

Eutekne used 4DEM to reactivate a database of 66,000 leads. The goal was to drive free trial signups for their... "Quotidiano del Commercialista" product. They used personalized messaging and behavioral profiling to target different segments. The campaign achieved a 40% open rate and 1,600 activations, surpassing the original goal of 1,000. Data-driven creativity and API integration were key to the campaign's success.

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How E-Commerce Software is Delivering ROI for Publishing Leaders

 

The Times - Publishing - Large

London, UK

The Times used Algolia to power search in its Edition Builder tool. Before Algolia, search was slow and made it... hard for editors to build daily online editions. With Algolia, search became 300–500 times faster. Editors now save over three and a half hours each week. The new system lets them find articles quickly and focus on quality journalism. The Times can now scale its digital publishing with ease.

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The Lorenz Corporation - Publishing - Small

Dayton, USA

DynamicWeb helped the Lorenz Corporation move to a unified eCommerce and Dynamics AX platform. The new solution replaced unreliable, home-grown... systems and improved ERP integration. Lorenz now saves the time of 1-2 full-time roles each year. The platform lets customers filter thousands of SKUs and download digital products instantly. Lorenz has seen better value and a stronger user experience, helping them lead in digital sheet music sales.

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Nussbaum Medien - Publishing - Medium

Germany

Pimcore helped Nussbaum Medien relaunch its corporate website. Nussbaum needed to serve 1.1 million households and support 400 municipalities with... digital and print products. Pimcore's platform made it easy to manage product information and update media kits online. The new system increased website speed by 60%. Nussbaum can now scale product communication across digital channels.

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Cara Stein - Publishing - Small

USA

Cara Stein used SamCart to sell eBooks and digital courses. She wanted to cover $6,000 in monthly expenses. In her... first year, she made $181,697.50 using SamCart's platform. Cara used a simple sales page and order bumps to boost revenue by 67%. She added payment plans and recurring memberships with SamCart's features. Her business grew fast and became easy to manage.

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Structured Credit Investor (SCI) - Publishing - Small

London, UK

Zephr helped Structured Credit Investor (SCI) modernize its paywall and subscription management. SCI replaced a complex, outdated system with Zephr,... enabling flexible, personalized subscription packages. SCI eliminated password sharing and improved content security with one-click login. Within two years, SCI saw a clear increase in top-line revenue and subscription retention rates above 100%. SCI’s sales team gained confidence with better pricing control and faster onboarding.

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Structured Credit Investor (SCI) - Publishing - Small

London, UK

Zephr helped Structured Credit Investor (SCI) modernize its paywall and subscription management. SCI replaced a complex, outdated system with Zephr,... enabling flexible, personalized subscription packages. SCI eliminated password sharing and improved content security with one-click login. Within two years, SCI saw a clear increase in top-line revenue and subscription retention rates above 100%. SCI’s sales team gained confidence with better pricing control and faster onboarding.

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EO Media Group - Publishing - Small

Astoria, USA

Swiftype helped EO Media Group improve search for their ad marketplace on Capital Press. The team needed customizable search with... faceting and better insights. Swiftype was deployed in just weeks and worked right away. The dashboard gave new metrics and revealed ad revenue opportunities. EO Media Group saw a 145% increase in ad revenue and a 43% rise in users. Advertisers sold out products due to better search-driven campaigns.

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Nemira - Publishing - Small

Bucharest, Romania

Nemira used edrone's marketing automation to boost online bookstore sales. They achieved a 913% return on investment with simple automated... email scenarios. The "browsed products" campaign brought over 2,000 euros monthly and a 30% open rate. The abandoned cart emails reached a 37% open rate and recovered more than 15,900 euros in the first quarter of 2021. Customer reactivation emails saw a 39% open rate and 22% conversion rate, earning 2,111 euros per 1,000 emails sent.

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Publishing Success stories in Driving ROI and Results using SEO solutions

 

Wirecutter - Publishing - Large

New York, USA

Wirecutter used Ahrefs to boost its affiliate marketing success. The site drives nearly 12 million organic search clicks monthly. Wirecutter... stands out by sending strong E-A-T signals, providing a great user experience, and leveraging category pages for SEO. Regularly updating content led to 2.8 million more organic visits year-over-year. These strategies helped Wirecutter become a leader in affiliate content and SEO.

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Wirecutter - Publishing - Large

New York, USA

Wirecutter used Ahrefs to boost its affiliate marketing success. The site drives nearly 12 million organic search clicks monthly. Wirecutter... stands out by sending strong E-A-T signals, providing a great user experience, and leveraging category pages for SEO. Regularly updating content led to 2.8 million more organic visits year-over-year. These strategies helped Wirecutter become a leader in affiliate content and SEO.

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Wirecutter - Publishing - Large

New York, USA

Wirecutter used Ahrefs to boost its affiliate marketing success. The site drives nearly 12 million organic search clicks monthly. Wirecutter... stands out by sending strong E-A-T signals, providing a great user experience, and leveraging category pages for SEO. Regularly updating content led to 2.8 million more organic visits year-over-year. These strategies helped Wirecutter become a leader in affiliate content and SEO.

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Wirecutter - Publishing - Large

New York, USA

Wirecutter used Ahrefs to boost its affiliate marketing success. The site drives nearly 12 million organic search clicks monthly. Wirecutter... stands out by sending strong E-A-T signals, providing a great user experience, and leveraging category pages for SEO. Regularly updating content led to 2.8 million more organic visits year-over-year. These strategies helped Wirecutter become a leader in affiliate content and SEO.

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A US-based digital publishing company - Publishing - Large

USA

seoClarity's Content Fusion helped a US-based digital publishing company boost organic traffic. The team optimized high-potential pages using AI-driven content... recommendations. One page saw a 519% increase in organic traffic in 9 months. Other pages achieved gains of 380%, 461%, and 162% in under 9 months. On average, optimized content saw a 295% traffic increase, proving the value of scalable content optimization.

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The Economist - Publishing - Large

London, UK

AppTweak helped The Economist automate Apple Ads and set up custom product pages. The team used automation templates to keep... a 90% impression share on high-intent keywords. App downloads increased by 44% in one month. Manual bid adjustments dropped, and campaign decisions became more data-driven. The Economist rolled out new product pages faster and saw better alignment between ASO and Apple Ads.

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DPG Media - Publishing - Large

Amsterdam, Netherlands

DPG Media used Textmetrics to improve their editorial workflow. Before, their teams missed chances to optimize and standardize content. With... Textmetrics, editors got real-time SEO and content feedback. This helped make articles easier to read and more discoverable. The software’s customization and actionable insights were key benefits for DPG Media.

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mylife - Publishing - Large

Munich, Germany

Ryte helped mylife. de launch a new health portal in 2016. The team used Ryte to monitor SEO basics and...technical issues. They set up separate projects for development and live environments. Ryte enabled weekly checks and data-driven workflows. mylife.de increased its visibility index from 0 to 19 and saw a 1,500% rise in clicks and impressions.

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Measuring Authoring and Publishing Success in Publishing Deployments

 

Alex Berger - Publishing - Small

Grammarly helped Alex Berger, a travel blogger and author, improve his writing. He used Grammarly to catch grammar mistakes and... avoid overused words in his blog and book. The plagiarism checker gave him peace of mind about originality. Grammarly’s browser extension made editing easy while traveling. Berger says Grammarly helped him mature as a writer and stay consistent across different writing projects.

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A leading K12 publisher - Publishing - Large

Kitaboo helped a leading K12 publisher convert print materials into interactive digital content. The platform enabled seamless SSO integration across... HTML, iOS, and Android, making login easy for students and educators. Kitaboo's test generator let teachers create and track assessments within the reader app. The publisher saw a surge in user engagement and rapid growth in their customer base. Kitaboo's support and cross-platform compatibility improved the digital learning experience.

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Lonely Planet - Publishing - Medium

Melbourne, Australia

Canva Teams helped Lonely Planet create engaging visual content for social media. The social team needed to quickly design posts... that matched brand guidelines. Canva Teams gave them more autonomy and speed. The team used set templates, brand colors, and logos to keep posts consistent. The ability to design with transparent backgrounds was especially useful. Canva Teams proved affordable and valuable for Lonely Planet’s daily campaigns.

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The Week - Publishing - Medium

London, UK

Acast helped The Week, a popular UK magazine, boost subscriptions with a podcast ad campaign. The campaign used host-read sponsorships... on political podcasts and unique landing pages for easy redemption. The Week saw a 96% reduction in cost per acquisition compared to previous campaigns. Website traffic and paid search activity also increased. The trial take-through rate rose by 10 percentage points above the target.

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Dwell - Publishing - Small

New York, USA

Dwell uses FigJam to run company-wide brainstorming sessions called cascades. These sessions help gather feedback and ideas from across the... team in just 10–15 minutes. FigJam makes it easy for everyone to join and share thoughts on projects, strategy, and editorial topics. In one session, nearly half the company generated over 100 new ideas for magazine covers. Cascades now happen weekly, helping Dwell collect input and spark creativity.

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First Draft - Publishing - Small

London, UK

First Draft analyzed Facebook comment sections on posts about Covid-19 vaccines from major Australian news outlets. They found that about... 20% of comments contained vaccine misinformation. The study used manual review to identify false claims and conspiracy theories. The research highlights gaps in Facebook's content moderation and the challenges news publishers face in managing comment sections. The findings show that misinformation can thrive in comments, even when posts themselves are accurate.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Everyday Health Group - Publishing - Large

New York, USA

Everyday Health Group faced a huge spike in creative work during the pandemic. They needed to keep up with strict... medical, legal, and regulatory review. Ziflow became their main tool for creative review and approval. The team used Ziflow’s workflow and Asana integration to track tasks and keep projects moving. Ziflow helped them stay precise and meet tight deadlines, even as creative volume soared.

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Measuring Customer Data Platform Success in Publishing Deployments

 

Class Editori - Publishing - Medium

Milan, Italy

Class Editori used Mapp's AI-powered platform to analyze audience behavior and preferences. The goal was to connect with users at... every stage of the customer journey. Mapp enabled real-time insights, tracking subscriptions, conversions, and content engagement. Class Editori personalized content and improved editorial processes. The partnership helped increase subscriptions and supported ongoing growth.

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Georges Media Group - Publishing - Medium

Baton Rouge, USA

Georges Media Group used BlueConic to improve its subscription strategy. The team unified first-party data to build detailed customer profiles.... They segmented users and targeted campaigns to increase engagement and conversions. A new onboarding process led to 78% of new subscribers engaging with perks. Subscriber tiering helped personalize messaging and model new audiences. These steps boosted subscriber satisfaction and campaign results.

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The Penny Hoarder - Publishing - Small

St. Petersburg, USA

Data Axle helped The Penny Hoarder fix major email deliverability issues. The company saw a 24% increase in average inboxing... rate and grew its audience by 225%. Data Axle’s platform enabled real-time analytics, better segmentation, and new newsletter launches. The Penny Hoarder achieved a 50% above-industry-average open rate and added two new communication streams. Personalized support and analytics drove strong engagement and subscriber growth.

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Nussbaum Medien - Publishing - Medium

Germany

Pimcore helped Nussbaum Medien relaunch its corporate website. Nussbaum needed to serve 1.1 million households and support 400 municipalities with... digital and print products. Pimcore's platform made it easy to manage product information and update media kits online. The new system increased website speed by 60%. Nussbaum can now scale product communication across digital channels.

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Scientific American - Publishing - Medium

New York, USA

Acoustic Campaign helped Scientific American cut email costs by 20%. The team reduced monthly email volume by 30%, sending 3... million fewer emails. They used automation, segmentation, and engagement suppression lists to target readers better. Email revenue jumped 25% after optimizing campaigns. Heatmaps and A/B testing improved engagement and reporting. Scientific American now works smarter and grows sales with fewer emails.

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Crain Communications - Publishing - Medium

Detroit, USA

Crain Communications used Acquia and Drupal to unify its digital platforms. The company migrated over 1 million entities and 600+... GB of multimedia from 8 legacy CMSs. In 18 months, they launched 17 high-traffic media brand websites. Teams now use standardized components and a central style guide. This reduced operational costs and improved site management across brands.

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La Presse - Publishing - Large

Montreal, Canada

La Presse used mediarithmics to improve how it finds and keeps readers. The publisher focused on data-driven marketing and audience... monetisation. With mediarithmics, La Presse saw strong results in both acquiring new users and making more money from its audience. The case highlights the value of a holistic CDP for publishers. It shows how data can drive growth in media businesses.

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Publishing Success stories in Driving ROI and Results using Business Intelligence solutions

 

Newsday - Publishing - Medium

Melville, USA

Newsday used Domo to save hundreds of hours on manual processes. The automated data flow engine helped forecast game audiences... faster. Domo centralized analytics for the editorial team. This let Newsday make data-driven decisions quickly. Editorial performance improved with real-time dashboards. The team now acts on insights without delays.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Great Pet Care - Publishing - Small

USA

Trackonomics helped Great Pet Care grow commissions by 117% year-over-year. The team used Trackonomics to combine all affiliate data into... one dashboard. This made it easy to track clicks, purchases, and revenue from every brand partnership. Articles generating sales increased by 78% in one year. The solution saved time by streamlining link creation and fixing broken links. Great Pet Care expanded brand partnerships and boosted affiliate earnings.

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Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

Read on →
 

Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

Read on →
 

Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

Read on →
 

Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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Publishing Clients Speak: The Impact of deploying Data Management Platform solutions

 

Alex Berger - Publishing - Small

Grammarly helped Alex Berger, a travel blogger and author, improve his writing. He used Grammarly to catch grammar mistakes and... avoid overused words in his blog and book. The plagiarism checker gave him peace of mind about originality. Grammarly’s browser extension made editing easy while traveling. Berger says Grammarly helped him mature as a writer and stay consistent across different writing projects.

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Class Editori - Publishing - Medium

Milan, Italy

Class Editori used Mapp's AI-powered platform to analyze audience behavior and preferences. The goal was to connect with users at... every stage of the customer journey. Mapp enabled real-time insights, tracking subscriptions, conversions, and content engagement. Class Editori personalized content and improved editorial processes. The partnership helped increase subscriptions and supported ongoing growth.

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カシメリニ (Kathimerini) - Publishing - Medium

Athens, Greece

Piano helped Kathimerini, a leading Greek newspaper, transform its newsletter strategy. The company moved from generic emails to personalized content... using Piano's analytics and AI tools. Newsletter-driven sessions grew by 1,400%. Subscribers increased from 10,000 to 250,000, a 2,400% rise. Engagement and loyalty improved with targeted onboarding and premium content for paid members.

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Class - Publishing - Medium

Milan, Italy

Class used Talend to improve its reporting and analytics. The company reduced the time needed for industry benchmark reports by... 80%. Talend helped Class get more detailed and in-depth information from its data. The platform made it easier to update and use data for business decisions. Class saw important operational benefits from using Talend.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

Read on →
 

Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

Read on →
 

Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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How Revenue Management is Delivering ROI for Publishing Leaders

 

Berliner Verlag - Publishing - Medium

Berlin, Germany

Aptitude Software's eSuite helped Berliner Verlag cut subscriber management costs by over 50%. The publisher needed to move fast to... support a digital-first strategy and replace legacy systems. eSuite enabled a smooth migration in just six months, centralizing print and digital subscription management. The platform improved team efficiency and allowed flexible bundling for print and digital offers. Berliner Verlag now adapts quickly and delivers better customer experiences.

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Oberpfalz Medien - Publishing - Medium

Weiden in der Oberpfalz, Germany

GoCardless helped Oberpfalz Medien solve daily payment issues from subscription and advertising customers. The integration with Piano was fast, taking... less than two weeks from first contact to test payments. Oberpfalz Medien became the first Piano customer in Germany to offer GoCardless. After launch, 24% of customers chose direct debit, boosting subscription conversion rates. The solution made upgrades and recurring payments easier for both the business and its customers.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

Read on →
 

Structured Credit Investor (SCI) - Publishing - Small

London, UK

Zephr helped Structured Credit Investor (SCI) modernize its paywall and subscription management. SCI replaced a complex, outdated system with Zephr,... enabling flexible, personalized subscription packages. SCI eliminated password sharing and improved content security with one-click login. Within two years, SCI saw a clear increase in top-line revenue and subscription retention rates above 100%. SCI’s sales team gained confidence with better pricing control and faster onboarding.

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Structured Credit Investor (SCI) - Publishing - Small

London, UK

Zephr helped Structured Credit Investor (SCI) modernize its paywall and subscription management. SCI replaced a complex, outdated system with Zephr,... enabling flexible, personalized subscription packages. SCI eliminated password sharing and improved content security with one-click login. Within two years, SCI saw a clear increase in top-line revenue and subscription retention rates above 100%. SCI’s sales team gained confidence with better pricing control and faster onboarding.

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Wonderbly - Publishing - Small

London, UK

Stripe Checkout helped Wonderbly boost conversion rates by 3. 2% in the US and 10.6% in Spain. Wonderbly, a small...publishing company, needed a payment solution that saved engineering time and met strict European regulations. Stripe Checkout offered a fast integration, support for Apple Pay and Google Pay, and localized checkout. The team saved over two weeks of engineering work. Wonderbly continues to add new features and improve conversion each year.

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Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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Publishing Clients Speak: The Impact of deploying Public Relations solutions

Nosy Crow - Publishing - Small

London, UK

Nosy Crow used PR Newswire to promote a downloadable children's book during the coronavirus pandemic. The press release helped the... book get coverage in 187 media outlets, including The Guardian and The Times. In just three weeks, the book was downloaded over a million times from Nosy Crow's website. This case shows how media distribution can drive awareness and reach for publishers. Nosy Crow reached families quickly with the help of Cision's platform.

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Nosy Crow - Publishing - Small

London, UK

Nosy Crow used PR Newswire to promote a downloadable children's book during the coronavirus pandemic. The press release helped the... book get coverage in 187 media outlets, including The Guardian and The Times. In just three weeks, the book was downloaded over a million times from Nosy Crow's website. This case shows how media distribution can drive awareness and reach for publishers. Nosy Crow reached families quickly with the help of Cision's platform.

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Nosy Crow - Publishing - Small

London, UK

Nosy Crow used PR Newswire to promote a downloadable children's book during the coronavirus pandemic. The press release helped the... book get coverage in 187 media outlets, including The Guardian and The Times. In just three weeks, the book was downloaded over a million times from Nosy Crow's website. This case shows how media distribution can drive awareness and reach for publishers. Nosy Crow reached families quickly with the help of Cision's platform.

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Nosy Crow - Publishing - Small

London, UK

Nosy Crow used PR Newswire to promote a downloadable children's book during the coronavirus pandemic. The press release helped the... book get coverage in 187 media outlets, including The Guardian and The Times. In just three weeks, the book was downloaded over a million times from Nosy Crow's website. This case shows how media distribution can drive awareness and reach for publishers. Nosy Crow reached families quickly with the help of Cision's platform.

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Nosy Crow - Publishing - Small

London, UK

Nosy Crow used PR Newswire to promote a downloadable children's book during the coronavirus pandemic. The press release helped the... book get coverage in 187 media outlets, including The Guardian and The Times. In just three weeks, the book was downloaded over a million times from Nosy Crow's website. This case shows how media distribution can drive awareness and reach for publishers. Nosy Crow reached families quickly with the help of Cision's platform.

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The Economist - Publishing - Large

London, UK

The Economist used Meltwater to better understand its audience and drive new subscriptions. The team needed to connect data points... for deeper insights and improve content targeting. Meltwater helped them build targeted lists and monthly reports on brand performance. The Economist now uses actionable data to plan content and measure marketing impact. They can track brand influence and ROI across key markets like the UK and USA.

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How Conversion Rate Optimization is Delivering ROI for Publishing Leaders

 

Spending Hacker - Publishing - Small

Australia

Convertful helped Spending Hacker boost subscriber rates with Social Optin forms. The blog tested traditional forms against Social Optin, finding... that clear instructions improved results. Combining Social Optin with traditional forms led to a 34.62% conversion rate on call-to-action popups. Personalized lead magnets and content locking pushed conversion rates up to 39.29% for targeted audiences. These strategies made it easier for visitors to subscribe and increased email list growth.

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The Times - Publishing - Large

London, UK

The Times used Algolia to power search in its Edition Builder tool. Before Algolia, search was slow and made it... hard for editors to build daily online editions. With Algolia, search became 300–500 times faster. Editors now save over three and a half hours each week. The new system lets them find articles quickly and focus on quality journalism. The Times can now scale its digital publishing with ease.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Scientific American - Publishing - Medium

New York, USA

Acoustic Campaign helped Scientific American cut email costs by 20%. The team reduced monthly email volume by 30%, sending 3... million fewer emails. They used automation, segmentation, and engagement suppression lists to target readers better. Email revenue jumped 25% after optimizing campaigns. Heatmaps and A/B testing improved engagement and reporting. Scientific American now works smarter and grows sales with fewer emails.

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Scientific American - Publishing - Medium

New York, USA

Acoustic Campaign helped Scientific American cut email costs by 20%. The team reduced monthly email volume by 30%, sending 3... million fewer emails. They used automation, segmentation, and engagement suppression lists to target readers better. Email revenue jumped 25% after optimizing campaigns. Heatmaps and A/B testing improved engagement and reporting. Scientific American now works smarter and grows sales with fewer emails.

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Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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Measuring Digital Analytics Success in Publishing Deployments

The World Travel Guy - Publishing - Small

MonsterInsights helped The World Travel Guy, a solo-run travel blog, use analytics to grow his site. The blog owner tracked... affiliate link clicks and landing page performance with MonsterInsights reports. He used category tracking to find popular destinations and form tracking to boost newsletter signups. AI features made it easy to get quick answers from his data. These insights led to better content promotion and higher conversion rates.

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Elsevier - Publishing - Large

Amsterdam, Netherlands

Elsevier used New Relic to support its digital transformation. The company migrated nearly all systems to AWS cloud, consolidating 12,000... servers and over 400 products. New Relic helped standardize monitoring, reduce alert noise, and cut costs by eliminating redundant tools. Teams gained a unified view of infrastructure, application, and user performance. Page load times in China dropped from 35 seconds to 1.2 seconds, improving customer retention and satisfaction.

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Dotdash - Publishing - Medium

New York, USA

Catchpoint helped Dotdash cut mean time to resolution by 95% using real user monitoring. Dotdash, a major digital publisher, needed... to improve web performance for millions of users. They used Catchpoint’s active observability and RUM to quickly find and fix issues. The solution let them spot root causes almost instantly and integrate performance data into internal dashboards. This led to better user engagement and a smoother digital experience.

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Moser Holding - Publishing - Large

Innsbruck, Austria

Moser Holding used Piwik PRO Analytics Suite to unify data from multiple departments and eliminate data silos. The company replaced... Google Analytics and other tools to get accurate, reproducible raw data for in-depth analysis. With Piwik PRO’s CDP, they created detailed customer segments and improved personalization. A test campaign achieved a 15% conversion rate for new subscriptions. Productivity increased across editorial, sales, and analytics teams.

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Wiley (John Wiley & Sons) - Publishing - Large

Hoboken, USA

Content Science helped Wiley create a new content strategy. Wiley wanted to engage users and show a modern brand. Content... Science analyzed Wiley’s goals, users, and content. They gave Wiley a clear plan and roadmap. Wiley’s teams now work together better. The new strategy helps Wiley connect with more users.

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Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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Top Stories in Publishing about adoption of Digital Asset Management software

 

The Irish Times - Publishing - Medium

Dublin, Ireland

The Irish Times marketing team needed a faster way to create and share promotional video content. Overcast’s digital asset management... solution let them get started in under an hour. Training took minutes, not days. The team could now manage content from mobile devices, not just office PCs. Overcast helped them meet all their KPIs and speed up their workflow.

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Koneviesti - Publishing - Small

Helsinki, Finland

Koneviesti used BCaster to run a photo competition for its magazine subscribers. Over 5% of subscribers participated by sharing photos... of their spring chores. The magazine used these authentic photos in print, on its website, and on social media. This increased engagement and encouraged readers to spend more time on Koneviesti’s digital platforms. The campaign helped build trust and awareness for the brand.

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Bloomsbury Publishing - Publishing - Medium

London, UK

Cloudinary helped Bloomsbury Publishing digitize over 100,000 documents for academic use. The platform enabled fast, secure delivery of high-resolution images... to universities and researchers. Bloomsbury cut publishing time by 50% and saved up to 24 months on digital transformation. Cloudinary’s DAM solution automated image management and ensured responsive, optimized images for all devices. The system also provided strong security, restricting access to authorized users only.

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Bloomsbury Publishing - Publishing - Medium

London, UK

Cloudinary helped Bloomsbury Publishing digitize over 100,000 documents for academic use. The platform enabled fast, secure delivery of high-resolution images... to universities and researchers. Bloomsbury cut publishing time by 50% and saved up to 24 months on digital transformation. Cloudinary’s DAM solution automated image management and ensured responsive, optimized images for all devices. The system also provided strong security, restricting access to authorized users only.

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Crain Communications - Publishing - Medium

Detroit, USA

Crain Communications used Acquia and Drupal to unify its digital platforms. The company migrated over 1 million entities and 600+... GB of multimedia from 8 legacy CMSs. In 18 months, they launched 17 high-traffic media brand websites. Teams now use standardized components and a central style guide. This reduced operational costs and improved site management across brands.

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Deutscher Landwirtschaftsverlag - Publishing - Large

Munich, Germany

Censhare helped Deutscher Landwirtschaftsverlag centralize its media production. The company unified 17 locations and 400 staff with a single content... management system. Editorial teams now manage print and online titles more efficiently. Workflow control and rights management improved. The solution simplified advertisement management and asset retrieval. DLV can now handle all media channels with existing staff.

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Measuring Affiliate Marketing Success in Publishing Deployments

L’Express - Publishing - Medium

Paris, France

L’Express used Skimlinks to launch its first integrated shopping guide in 2024. The team combined editorial expertise with SEO data... to create shopping content that matched its journalism. Skimlinks provided weekly support and access to its Editorial Network. L’Express saw a 60% increase in publisher commissions in Q2 over Q1. Affiliate revenue grew every month, and reader engagement stayed strong.

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GoWorldTravel.com - Publishing - Small

USA

GoWorldTravel. com used Travelpayouts to automate affiliate monetization. The team set up Drive, an AI-powered tool, to switch old links...and recommend the best travel deals. This saved hours of manual work. In six months, they saw an 8x increase in revenue. Over half of their affiliate income now comes from automated monetization.

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Jo-Lynne Shane - Publishing - Small

USA

CJ's Content Solution helped Jo-Lynne Shane, a lifestyle blogger, grow her affiliate program. She gained 61 new advertiser relationships and... ran 6 sponsored post campaigns. Publisher commissions increased by 191%. Advertiser sales grew by 156%. The Content Certified program connected her with more brands and boosted her revenue.

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Mediafy Magazines - Publishing - Medium

Stockholm, Sweden

Circlewise helped Mediafy Magazines manage and monitor their affiliate marketing. Mediafy saw an increase in sales in 2020. They had... 3,700 confirmed orders and 90 active, converting publishers. The team at Mediafy praised Circlewise for high service and efficiency. They recommend Circlewise as an affiliate marketing partner.

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Great Pet Care - Publishing - Small

USA

Trackonomics helped Great Pet Care grow commissions by 117% year-over-year. The team used Trackonomics to combine all affiliate data into... one dashboard. This made it easy to track clicks, purchases, and revenue from every brand partnership. Articles generating sales increased by 78% in one year. The solution saved time by streamlining link creation and fixing broken links. Great Pet Care expanded brand partnerships and boosted affiliate earnings.

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Publishing Clients Speak: The Impact of deploying Learning Management System solutions

 

Harvard Business Publishing Corporate Learning - Publishing - Large

Boston, USA

D2L’s Brightspace platform helped Harvard Business Publishing Corporate Learning improve its blended learning programs. The team faced challenges with user... confusion and needed a more intuitive interface. D2L’s Learning Services team worked closely with them to design a new system with clear learning objectives and customizable templates. The result was a consistent, branded user experience that boosted learner engagement and received strong positive feedback. Delivery teams can now create tailored content more easily, without extra complexity.

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Nursing Times - Publishing - Medium

London, UK

Totara Learn helped Nursing Times launch an online learning platform for nurses and midwives. The system made it easier to... track revalidation activities and continuing professional development. Managers can now keep reliable records and use a dashboard to monitor progress. Thousands of nurses have used the platform, reporting time savings and improved efficiency. The solution supports compliance with Nursing and Midwifery Council regulations.

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Bitesize Bio - Publishing - Small

Bitesize Bio uses LearnDash to deliver free online courses for bioscientists. They offer open access to training and knowledge through... articles, webinars, and podcasts. LearnDash's course access settings let users join courses without payment, helping Bitesize Bio grow their email list. The Focus Mode feature keeps learners engaged and boosts course completion rates. Bitesize Bio builds a strong learning community with LearnDash.

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Continental Press - Publishing - Small

Elizabethtown, USA

Continental Press switched to MagicBox to deliver K–12 digital products. The partnership helped them adapt to changing learning environments. MagicBox... provided customized solutions for their educational market needs. The support team guided them to manage their platform efficiently. Continental Press plans to deliver more quality materials with MagicBox.

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AIP Publishing LLC - Publishing - Small

Melville, USA

AIP Publishing LLC chose Access Cloud for their cloud hosting needs. The company valued Access Cloud's deep knowledge and expertise.... Stephanie Finnegan, Senior Manager of IT Infrastructure and Operations, shared positive feedback about the partnership. Access Cloud helped AIP Publishing LLC improve their IT operations. The relationship focused on reliable cloud solutions for publishing.

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Publishing examples of Driving Business Value with Help Desk

 

The Times of India - Publishing - Very Large

Mumbai, India

Haptik integrated its concierge bot into the Times of India app. Users could book flights, pay bills, and shop with... ease. The app saw a 65% retention rate after launch. Engagement increased by 35.4%. Impressions rose by 31.6%. The solution made the app more than just a news source.

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Springer Nature - Publishing - Very Large

Berlin, Germany

HubSpot helped Springer Nature unify customer data and automate marketing, sales, and support. The company replaced fragmented systems with a... central platform, improving campaign targeting and internal workflows. Email click rates rose from 6% to 9%, beating B2B industry averages. Teams now track the full customer journey and use AI-powered dashboards for better segmentation. Customer satisfaction and loyalty increased with tailored content and resources.

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Frontiers - Publishing - Medium

Lausanne, Switzerland

Frontiers used Sprinklr’s First Party Data Ingestion (FPDI) to automate LinkedIn mention tracking. Before, they relied on a manual process... that was slow and hard to scale. With Sprinklr, they imported LinkedIn data into their social listening dashboard and tagged sentiment during ingestion. This let them quickly spot top posts and community advocates. Now, they share biweekly engagement reports with leadership, making it easy to celebrate community success.

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Penguin Random House Grupo Editorial - Publishing - Very Large

Barcelona, Spain

Emplifi helped Penguin Random House Grupo Editorial boost social media engagement by 59% and grow their community by 6. 24%. The team...used Emplifi’s analytics to track performance and improve content decisions. Automated publishing streamlined their workflow, with 4,000 posts scheduled in a year. During the pandemic, they used Emplifi’s community features to manage customer support and create helpful FAQs. The platform’s integration with Power BI improved reporting and cross-team collaboration.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Measuring Mobile Marketing Success in Publishing Deployments

ShoutMeLoud - Publishing - Small

New Delhi, India

PushEngage helped ShoutMeLoud boost conversions by 10% using segmented web push notifications. The blog saw a 6.77% opt-in rate and... a 5.3% click-through rate on email push campaigns. Segmentation allowed ShoutMeLoud to send targeted messages, increasing engagement and repeat traffic. PushEngage's pricing was affordable, making it easy for ShoutMeLoud to scale their campaigns. Real-time updates and automation drove higher sales and brand loyalty.

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Newsweek - Publishing - Medium

New York, USA

Newsweek used Insider to boost user engagement by 40%. They achieved this with web push notifications, urgency messaging, and content... recommendations. The solution helped reduce bounce rates by 23%. Newsweek increased both ad and subscription revenue. Subscribers now return more often and view more pages.

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Times of India - Publishing - Very Large

Mumbai, India

CleverTap helped Times of India double its subscriber base by automating user engagement. The platform enabled real-time, personalized campaigns to... over 10 million users. Automation reduced manual errors and sped up campaign launches. Custom dashboards and data-driven insights improved conversion rates. Times of India now reaches users faster and with more relevant news, boosting subscriptions.

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Times of India - Publishing - Very Large

Mumbai, India

CleverTap helped Times of India double its subscriber base by automating user engagement. The platform enabled real-time, personalized campaigns to... over 10 million users. Automation reduced manual errors and sped up campaign launches. Custom dashboards and data-driven insights improved conversion rates. Times of India now reaches users faster and with more relevant news, boosting subscriptions.

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The Economist - Publishing - Large

London, UK

AppTweak helped The Economist automate Apple Ads and set up custom product pages. The team used automation templates to keep... a 90% impression share on high-intent keywords. App downloads increased by 44% in one month. Manual bid adjustments dropped, and campaign decisions became more data-driven. The Economist rolled out new product pages faster and saw better alignment between ASO and Apple Ads.

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How Website Builder is Delivering ROI for Publishing Leaders

 

Forbes - Publishing - Large

Jersey City, USA

Forbes used MongoDB Atlas to speed up product development. The new CMS and developer environment cut average build times from... 25 minutes to just nine minutes. Flexible data structures helped Forbes innovate faster. The platform improved provisioning, maintenance, and disaster recovery. Forbes now delivers a more responsive user experience.

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Shaun Fawcett / WritingHelp-Central.com - Publishing - Small

Canada

Shaun Fawcett used Solo Build It! (SBI!) to grow WritingHelp-Central.com into a network of writing help sites. His websites attracted... over 6 million visitors a year and generated strong online income. After Google's Penguin and Panda updates, traffic dropped but stabilized after content updates and mobile optimization. Shaun sold his business, including 14 websites and a 35,000-subscriber list, for a good price. He credits SBI! for enabling his long-term online publishing success.

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Russmedia - Publishing - Medium

Austria

Russmedia used Vev's interactive content platform to create "Story Premium" ads. These ads led to 15 times more readers and... 43 times higher engagement than traditional formats. Russmedia also saw a 14 times higher click-through rate. Advertisers returned for more campaigns due to strong results. Vev helped Russmedia deliver immersive, multimedia stories quickly and at scale.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Descriptionari - Publishing - Small

UK

DreamHost helped Descriptionari, a global writing platform, recover from a major outage. Angela Abraham, the founder, faced a critical website... failure after a server migration. DreamHost engineers restored the site, recovering lost content and fixing long-standing technical issues. The platform's speed and reliability improved, allowing writers worldwide to access resources faster. Abraham praised DreamHost for their honesty, care, and technical support.

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Top Stories in Publishing about adoption of Project Management software

 

Lulu Press - Publishing - Medium

Raleigh, USA

Lulu Press unified its teams and improved efficiency by 12% after switching to ClickUp. The company replaced Jira and Basecamp... with ClickUp’s all-in-one workspace. Teams centralized workflows, integrated GitLab, and automated routine tasks. This change streamlined product releases and improved cross-team visibility. Manual work decreased, helping Lulu Press manage product development and marketing better.

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Entrepreneur - Publishing - Medium

Irvine, USA

Entrepreneur used monday. com to replace manual spreadsheets for sales tracking. The team gained a flexible CRM to manage campaigns...by seller, agency, and brand. After switching, they saw a 23% increase in digital sales. Sales and customer service teams now track all client conversations and deal stages in one place. Managers get real-time sales reports and can quickly see progress. The mobile app helps teams respond to clients faster, improving win rates.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Espresso Tutorials GmbH - Publishing - Small

Germany

Espresso Tutorials GmbH used Redbooth to manage over 50 projects with a small team. They needed a cloud-based project management... tool to organize tasks by category and track deadlines. Redbooth’s user-friendly interface and built-in features met all their needs. The company reduced time to market and improved overall efficiency. Staff quickly adopted the platform, supporting better project tracking.

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Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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Top Stories in Publishing about adoption of Live Chat software

 

The Times of India - Publishing - Very Large

Mumbai, India

Haptik integrated its concierge bot into the Times of India app. Users could book flights, pay bills, and shop with... ease. The app saw a 65% retention rate after launch. Engagement increased by 35.4%. Impressions rose by 31.6%. The solution made the app more than just a news source.

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Reedsy - Publishing - Small

London, UK

Crisp helped Reedsy cut their average support response time from 23 to 18 minutes. The AI-powered chatbot and no-code builder... let Reedsy personalize replies based on user actions. Support agents use Crisp to access user data instantly and track recent activity. This makes customer conversations faster and more relevant. The remote team of 50 relies on Crisp for smooth, coordinated support.

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Penguin Random House Grupo Editorial - Publishing - Very Large

Barcelona, Spain

Emplifi helped Penguin Random House Grupo Editorial boost social media engagement by 59% and grow their community by 6. 24%. The team...used Emplifi’s analytics to track performance and improve content decisions. Automated publishing streamlined their workflow, with 4,000 posts scheduled in a year. During the pandemic, they used Emplifi’s community features to manage customer support and create helpful FAQs. The platform’s integration with Power BI improved reporting and cross-team collaboration.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Measuring Event Management Success in Publishing Deployments

 

Wine & Spirits Magazine - Publishing - Small

San Francisco, USA

Wine & Spirits Magazine uses Eventbrite to run events every year. They organize wine tastings and industry gatherings. Eventbrite helps... them manage ticket sales and event registration. The platform makes it easy to plan and promote their events. Wine & Spirits Magazine relies on Eventbrite for smooth event operations.

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Technology Networks - Publishing - Medium

Sudbury, UK

vFairs helped Technology Networks host its first virtual event. The event achieved a 146% turnout, with over 300 pre-event registrations... and 400 unique visits. vFairs provided a custom landing page, interactive webinars, and networking forums. The platform enabled easy navigation and strong engagement. Feedback praised the event's design and the support from vFairs.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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One of the world’s leading academic publishers - Publishing - Very Large

FuturiBooks helped a top academic publisher modernize audiobook production. The publisher needed to expand into audio formats without losing editorial... precision or overloading staff. FuturiBooks' AI-assisted service enabled fast, accurate narration for a complex neuroscience monograph. Both English and Spanish editions were ready in a week, with regional localization. The publisher gained scalable, high-quality audiobooks while maintaining scholarly standards.

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How Payment Gateways is Delivering ROI for Publishing Leaders

 

Oberpfalz Medien - Publishing - Medium

Weiden in der Oberpfalz, Germany

GoCardless helped Oberpfalz Medien solve daily payment issues from subscription and advertising customers. The integration with Piano was fast, taking... less than two weeks from first contact to test payments. Oberpfalz Medien became the first Piano customer in Germany to offer GoCardless. After launch, 24% of customers chose direct debit, boosting subscription conversion rates. The solution made upgrades and recurring payments easier for both the business and its customers.

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L'épicerie Séquentielle - Publishing - Small

Lyon, France

L'épicerie Séquentielle used PayFacile to sell their comic books online. The association, based in Lyon, publishes monthly comics and needed... a simple way to reach readers digitally. PayFacile enabled them to quickly set up online sales without technical skills. The platform's ease of use and fast setup helped them manage subscriptions and expand their reach. This allowed more readers to access affordable, local comics.

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Wonderbly - Publishing - Small

London, UK

Stripe Checkout helped Wonderbly boost conversion rates by 3. 2% in the US and 10.6% in Spain. Wonderbly, a small...publishing company, needed a payment solution that saved engineering time and met strict European regulations. Stripe Checkout offered a fast integration, support for Apple Pay and Google Pay, and localized checkout. The team saved over two weeks of engineering work. Wonderbly continues to add new features and improve conversion each year.

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Wonderbly - Publishing - Small

London, UK

Stripe Checkout helped Wonderbly boost conversion rates by 3. 2% in the US and 10.6% in Spain. Wonderbly, a small...publishing company, needed a payment solution that saved engineering time and met strict European regulations. Stripe Checkout offered a fast integration, support for Apple Pay and Google Pay, and localized checkout. The team saved over two weeks of engineering work. Wonderbly continues to add new features and improve conversion each year.

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Measuring Team Collaboration Success in Publishing Deployments

 

Glasgowist - Publishing - Small

Glasgow, UK

Glasgowist uses AnywhereWorks to manage a distributed team of writers. The founder, Paul Trainer, coordinates contributors across Scotland and globally.... Remote work lets the team cover stories from anywhere, increasing flexibility and reach. Technology enables real-time collaboration and content updates from any location. This approach supports independent journalism and helps Glasgowist grow its brand online.

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Schlager.de - Publishing - Small

Essen, Germany

Schlager. de used tchop to launch a branded mobile app for its fan community. The app brought together news, videos,...social posts, and podcasts in one place. Community features like chat, artist channels, and gamification increased engagement. Over 90% of users registered within their first three sessions. Monthly rewards and interactive content kept fans active and loyal. The app reduced platform dependency and built direct fan relationships.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Top Stories in Publishing about adoption of Video Platform software

 

Newsweek - Publishing - Large

New York, USA

Frankly Media helped Newsweek boost digital ad revenue by 107%. Newsweek faced low CPMs and unfilled ad space, hurting profits.... Frankly Media used new ad tech and programmatic relationships to improve visibility and margins. RPMs rose by 60%, CPMs by 14%, and annual costs dropped by $1 million. Newsweek scaled its business with less risk and more flexibility.

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The Washington Post - Publishing - Large

Washington, USA

The Washington Post uses Vizrt's graphics tools to boost online video production. The team produces about 60 videos daily, increasing... reader retention and site traffic. Vizrt's template-based system streamlines live graphics, mapping, and video playout. The solution enables faster turnaround, creative flexibility, and improved workflow. The Post plans to expand Vizrt's use for more newsroom functions.

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Royal Society of Chemistry - Publishing - Large

London, UK

Socialive helped the Royal Society of Chemistry double its event video output without raising costs. The team saved up to... one hour per video in editing and file transfers. Socialive enabled remote video creation, reducing travel and supporting the RSC’s net zero goals. The platform made it easy to feature diverse voices and senior leaders in global content. RSC won a diversity award for its inclusive video programs powered by Socialive.

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Ragan Communications - Publishing - Small

Chicago, USA

Ragan Communications used uStudio to shift from print to digital video training. They managed thousands of videos for marketing, webinars,... and subscription products. The team grew from one to seven people as video demand increased. Revenue streams expanded with new video products and revived old publications in video format. uStudio enabled fast delivery and packaging of video content, driving business growth.

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Measuring Marketing Data Intelligence Success in Publishing Deployments

 

The Penny Hoarder - Publishing - Small

St. Petersburg, USA

Data Axle helped The Penny Hoarder fix major email deliverability issues. The company saw a 24% increase in average inboxing... rate and grew its audience by 225%. Data Axle’s platform enabled real-time analytics, better segmentation, and new newsletter launches. The Penny Hoarder achieved a 50% above-industry-average open rate and added two new communication streams. Personalized support and analytics drove strong engagement and subscriber growth.

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Penguin Random House UK - Publishing - Very Large

London, UK

Penguin Random House UK used Anaplan to unify finance, sales, and distribution planning after a major merger. The company integrated... data from multiple systems into a single platform, improving forecast accuracy and reducing manual work. Anaplan enabled a three-year view of publishing schedules, helping spot gaps and new opportunities. Sales teams now track orders and optimize marketing spend with retailer data. Automated processes let finance focus on high-value tasks, supporting agile decision-making in book publishing.

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Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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Top Stories in Publishing about adoption of CPQ software

 

Scientific American - Publishing - Medium

New York, USA

Acoustic Campaign helped Scientific American cut email costs by 20%. The team reduced monthly email volume by 30%, sending 3... million fewer emails. They used automation, segmentation, and engagement suppression lists to target readers better. Email revenue jumped 25% after optimizing campaigns. Heatmaps and A/B testing improved engagement and reporting. Scientific American now works smarter and grows sales with fewer emails.

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Structured Credit Investor (SCI) - Publishing - Small

London, UK

Zephr helped Structured Credit Investor (SCI) modernize its paywall and subscription management. SCI replaced a complex, outdated system with Zephr,... enabling flexible, personalized subscription packages. SCI eliminated password sharing and improved content security with one-click login. Within two years, SCI saw a clear increase in top-line revenue and subscription retention rates above 100%. SCI’s sales team gained confidence with better pricing control and faster onboarding.

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Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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How Chatbot is Delivering ROI for Publishing Leaders

 

The Washington Post - Publishing - Large

Washington, USA

Uniphore helped The Washington Post increase new customer acquisition by 131% using enhanced first-party data and a customer data platform. The Post improved... reader engagement, raising repeat visits by 12% in the first 30 days. Personalized lead nurture journeys and targeted communications deepened customer relationships and trust. The Post also boosted resubscribe rates by 38% with tailored outreach to lapsed readers. Uniphore's platform enabled faster analytics, saving hours for data teams and supporting real-time, personalized experiences.

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The Washington Post - Publishing - Large

Washington, USA

Uniphore helped The Washington Post increase new customer acquisition by 131% using enhanced first-party data and a customer data platform. The Post improved... reader engagement, raising repeat visits by 12% in the first 30 days. Personalized lead nurture journeys and targeted communications deepened customer relationships and trust. The Post also boosted resubscribe rates by 38% with tailored outreach to lapsed readers. Uniphore's platform enabled faster analytics, saving hours for data teams and supporting real-time, personalized experiences.

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The Washington Post - Publishing - Large

Washington, USA

Uniphore helped The Washington Post increase new customer acquisition by 131% using enhanced first-party data and a customer data platform. The Post improved... reader engagement, raising repeat visits by 12% in the first 30 days. Personalized lead nurture journeys and targeted communications deepened customer relationships and trust. The Post also boosted resubscribe rates by 38% with tailored outreach to lapsed readers. Uniphore's platform enabled faster analytics, saving hours for data teams and supporting real-time, personalized experiences.

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Publishing Clients Speak: The Impact of deploying Security solutions

 

Vogel Communications Group - Publishing - Medium

Würzburg, Germany

Vogel Communications Group used CodeMeter from Wibu-Systems for software monetization and protection. The company implemented pay-per-print licensing to secure their... digital content. This helped them control access and distribution of their publications. The solution improved their ability to protect intellectual property. Vogel Communications Group is a leading publisher for traffic control in Germany.

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Global information analytics and publishing company - Publishing - Large

Netherlands

Flexera Technology Intelligence Platform helped a global information analytics and publishing company in the Netherlands gain visibility into cloud software usage. The company struggled... with limited data and lacked actionable insights for asset management after migrating to the cloud. Flexera One IT Visibility provided better data, and expanding to the full platform enabled quick identification of end-of-life software and security risks. The team developed a remediation plan in weeks, improving software cost management and supporting long-term IT strategy. Flexera's solution is now key to making informed recommendations and optimizing software spend.

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Wonderbly - Publishing - Small

London, UK

Stripe Checkout helped Wonderbly boost conversion rates by 3. 2% in the US and 10.6% in Spain. Wonderbly, a small...publishing company, needed a payment solution that saved engineering time and met strict European regulations. Stripe Checkout offered a fast integration, support for Apple Pay and Google Pay, and localized checkout. The team saved over two weeks of engineering work. Wonderbly continues to add new features and improve conversion each year.

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Top Stories in Publishing about adoption of Advertising software

Vietnamese recipe blog (owned by Khôi) - Publishing - Small

Ho Chi Minh City, Vietnam

Adsterra helped a Vietnamese recipe blog earn $15,265 in March 2026 using Popunder ads. The blog targets English-speaking users searching... for authentic Vietnamese recipes. Most revenue comes from US traffic, with a $5.52 CPM. The owner uses TikTok and long-tail SEO to drive high-intent visitors. Popunder ads match user behavior, maximizing ad revenue for short, focused sessions.

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Stream Publishing Ltd - Publishing - Small

UK

PSC helped Stream Publishing Ltd move from a custom Microsoft Access database to a specialized publishing software. The team now... manages bookings, artwork, and invoicing in one place. Exporting invoices to Sage is fast and saves a lot of time. PSC’s reporting tools give quick business insights with over 250 reports. Staff can work from anywhere, making remote work easy. The sales process is now smoother and accounts work takes less time.

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Peter Pauper Press - Publishing - Small

White Plains, USA

Intentwise Explore helped Peter Pauper Press double its new-to-brand purchases in one year. The publisher used the platform to analyze... Amazon Marketing Cloud data and identify 11 products with high NTB conversion rates. By increasing ad spend on these products by 150%, the company saw a 323% rise in NTB customers and a 341% jump in NTB sales from June 2023 to June 2024. The team also optimized ad combinations, boosting results further. Data-driven insights powered rapid growth in new customer acquisition.

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Top Stories in Publishing about adoption of Digital Advertising Platform software

 

Peter Pauper Press - Publishing - Small

White Plains, USA

Intentwise Explore helped Peter Pauper Press double its new-to-brand purchases in one year. The publisher used the platform to analyze... Amazon Marketing Cloud data and identify 11 products with high NTB conversion rates. By increasing ad spend on these products by 150%, the company saw a 323% rise in NTB customers and a 341% jump in NTB sales from June 2023 to June 2024. The team also optimized ad combinations, boosting results further. Data-driven insights powered rapid growth in new customer acquisition.

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Sri Vishwanath - Publishing - Small

USA

Madgicx helped Sri Vishwanath, a well-known author, boost his Facebook ad results. He used Madgicx’s Audiences and Automation Tactics to... target better and avoid overspending. With these tools, he found his most profitable audiences and improved his ad copy. As a result, his ROAS increased by 2.84x, purchases grew by 5.15x, and landing page views rose by 4x. He expanded his reach to new markets outside the US.

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Bonnier Publications - Publishing - Large

Copenhagen, Denmark

Bannerflow enabled Bonnier Publications to produce hundreds of display campaigns each year across four Nordic markets. The platform helped the... team scale creative output, manage complex campaign variations, and track performance in real time. Built-in collaboration tools improved workflows and allowed remote scaling of campaigns. Real-time updates made creative changes faster and easier. Bannerflow’s support empowered the team to experiment and grow their in-house capabilities.

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How Sales Performance Management is Delivering ROI for Publishing Leaders

 

Penguin Random House UK - Publishing - Very Large

London, UK

Penguin Random House UK used Anaplan to unify finance, sales, and distribution planning after a major merger. The company integrated... data from multiple systems into a single platform, improving forecast accuracy and reducing manual work. Anaplan enabled a three-year view of publishing schedules, helping spot gaps and new opportunities. Sales teams now track orders and optimize marketing spend with retailer data. Automated processes let finance focus on high-value tasks, supporting agile decision-making in book publishing.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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Publishing Success stories in Driving ROI and Results using Other Demand Generation solutions

 

Reach - Publishing - Very Large

London, UK

Jotform Enterprise helped Reach, a leading UK publisher, boost reader engagement and data collection. Reach used Jotform to quickly launch... polls and surveys during major sports news, collecting over 120,000 responses in one campaign. The platform enabled a 325% year-on-year increase in monthly online submissions. Jotform streamlined newsletter signups and improved internal workflows. Reach now connects with more readers and delivers relevant content faster.

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Spending Hacker - Publishing - Small

Australia

Convertful helped Spending Hacker boost subscriber rates with Social Optin forms. The blog tested traditional forms against Social Optin, finding... that clear instructions improved results. Combining Social Optin with traditional forms led to a 34.62% conversion rate on call-to-action popups. Personalized lead magnets and content locking pushed conversion rates up to 39.29% for targeted audiences. These strategies made it easier for visitors to subscribe and increased email list growth.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Top Stories in Publishing about adoption of Sales Intelligence software

 

The Penny Hoarder - Publishing - Small

St. Petersburg, USA

Data Axle helped The Penny Hoarder fix major email deliverability issues. The company saw a 24% increase in average inboxing... rate and grew its audience by 225%. Data Axle’s platform enabled real-time analytics, better segmentation, and new newsletter launches. The Penny Hoarder achieved a 50% above-industry-average open rate and added two new communication streams. Personalized support and analytics drove strong engagement and subscriber growth.

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The New Statesman - Publishing - Medium

London, UK

The New Statesman used the TravelTime API to build an interactive map for its 'State of the Nation' data site. Readers could design... their own London Underground routes and calculate journey times. The TravelTime API enabled accurate commute time calculations, supporting complex variables like walking speeds and bus routes. The solution was chosen over Google APIs for its flexibility and ease of use. The feature helped visualize the impact of the new Elizabeth Line on commute times.

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Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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Measuring Customer Feedback Management Success in Publishing Deployments

 

Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Groupe Bayard - Publishing - Large

Montrouge, France

Alida helps Groupe Bayard engage its 30 million readers worldwide. Bayard uses Alida to measure customer lifetime value and link... it to satisfaction scores. The platform supports two research communities with over 7,000 members. Bayard achieves a 22% response rate in one community and 13% in another, without incentives. Alida's tools and expert support help Bayard adapt its strategy and share study results transparently.

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JaneAusten.com - Publishing - Small

JaneAusten. com used Riddle to create over 350 interactive quizzes about Jane Austen's works. The quizzes helped turn casual visitors...into engaged readers and paying members. JaneAusten.com achieved a 79% average quiz completion rate and 4 minutes average time per quiz, 43% above the platform benchmark. Exclusive member quizzes saw even higher engagement, with 5.5 minutes average completion time. Leaderboards and account creation encouraged repeat visits and membership sign-ups.

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Publishing Clients Speak: The Impact of deploying Bot Platform solutions

 

Veterinary Business Development - Publishing - Small

UK

nmodes built a chatbot for Veterinary Business Development to boost online engagement. The Vet Times app launched in 2018 and... automated 24/7 support for veterinary professionals. In two months, the app saw 2,500 downloads and 60% user return rate. The chatbot improved lead qualification and user support. VBD’s team could focus on new features while users accessed real-time help on veterinary topics.

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The Washington Post - Publishing - Large

Washington, USA

The Washington Post used Automation Anywhere's AI agent to automate invoice tax validation and issuance. This solution improved tax accuracy... for all invoices and reduced manual work for the finance team. The company achieved 100% invoice tax accuracy and eliminated tax underpayment. Automation delivered $1 million in value within one year. The Washington Post now uses AI to drive business process transformation in publishing.

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Publishing Clients Speak: The Impact of deploying Lead Generation solutions

 

Georges Media Group - Publishing - Medium

Baton Rouge, USA

Georges Media Group used BlueConic to improve its subscription strategy. The team unified first-party data to build detailed customer profiles.... They segmented users and targeted campaigns to increase engagement and conversions. A new onboarding process led to 78% of new subscribers engaging with perks. Subscriber tiering helped personalize messaging and model new audiences. These steps boosted subscriber satisfaction and campaign results.

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カシメリニ (Kathimerini) - Publishing - Medium

Athens, Greece

Piano helped Kathimerini, a leading Greek newspaper, transform its newsletter strategy. The company moved from generic emails to personalized content... using Piano's analytics and AI tools. Newsletter-driven sessions grew by 1,400%. Subscribers increased from 10,000 to 250,000, a 2,400% rise. Engagement and loyalty improved with targeted onboarding and premium content for paid members.

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Publishing Clients Speak: The Impact of deploying Sweepstakes solutions

 

Men's Health - Publishing - Large

New York, USA

Strutta powered a Facebook contest for Men's Health and Women's Health. The contest drew 15 million entry views and over... 1 million votes. Users spent an average of 3 minutes per visit and viewed 7 pages. The custom voting grid and real-time leaderboard increased engagement. One participant brought in more than 3,000 visitors.

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American Baby - Publishing - Medium

New York, USA

Snipp's "Text to Subscribe" program helped American Baby grow its subscriber base. The program made it easy for readers to... sign up using their mobile phones. This simple process increased engagement with the magazine. American Baby saw strong results from this mobile subscription campaign. The case highlights how mobile marketing can boost magazine subscriptions.

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Top Stories in Publishing about adoption of Presentation Software software

 

Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Top Stories in Publishing about adoption of POS software

 

TASCHEN - Publishing - Medium

Cologne, Germany

Shopify Plus helped TASCHEN launch a new international online shop in just five months. The company saw a 20% increase... in year-on-year revenue and a 12% rise in total orders. Shopify Plus enabled a seamless customer journey, combining online, retail, and phone sales. TASCHEN also benefited from a 6% higher average order value. The new platform allowed faster updates and easier integration of new features.

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Wonderbly - Publishing - Small

London, UK

Stripe Checkout helped Wonderbly boost conversion rates by 3. 2% in the US and 10.6% in Spain. Wonderbly, a small...publishing company, needed a payment solution that saved engineering time and met strict European regulations. Stripe Checkout offered a fast integration, support for Apple Pay and Google Pay, and localized checkout. The team saved over two weeks of engineering work. Wonderbly continues to add new features and improve conversion each year.

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Publishing examples of Driving Business Value with Marketing Attribution

Nosy Crow - Publishing - Small

London, UK

Nosy Crow used PR Newswire to promote a downloadable children's book during the coronavirus pandemic. The press release helped the... book get coverage in 187 media outlets, including The Guardian and The Times. In just three weeks, the book was downloaded over a million times from Nosy Crow's website. This case shows how media distribution can drive awareness and reach for publishers. Nosy Crow reached families quickly with the help of Cision's platform.

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PAPYLESS - Publishing - Medium

Tokyo, Japan

Adjust helped PAPYLESS increase app reactivation rate by 21%. PAPYLESS used Adjust’s uninstall and reinstall tracking to target users who... deleted the app. This improved campaign accuracy and reduced wasted ad spend. ROAS rose by 50% after implementing Adjust. The solution gave PAPYLESS better insights into user behavior and campaign performance.

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Publishing Success stories in Driving ROI and Results using Publisher Ad Management solutions

 

Study Break Media - Publishing - Medium

New York, USA

Study Break Media used header bidding to boost ad revenue. They integrated 10 header bidding partners, including Sovrn, through a... custom Prebid.js wrapper. After switching, 50% of their inventory sold at higher CPMs than before. Real-time bid data and A/B testing improved partner evaluation and auction pressure. Header bidding changed their partner relationships and increased revenue from remnant inventory.

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TRILL - Publishing - Large

Tokyo, Japan

Browsi helped TRILL, a top Japanese lifestyle publisher, boost ad revenue by 7% with no developer work. TRILL used Browsi’s... no-code optimization suite to test ad layouts, viewability, and timeout settings. Dynamic ad placements replaced static slots, surfacing hidden inventory. Viewability and timeout A/B tests each added 5% RPM. All changes kept user experience and compliance intact. TRILL’s team ran experiments quickly, unlocking new revenue without extra engineering.

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Publishing Success stories in Driving ROI and Results using Digital Experience Platform solutions

 

Dotdash - Publishing - Medium

New York, USA

Catchpoint helped Dotdash cut mean time to resolution by 95% using real user monitoring. Dotdash, a major digital publisher, needed... to improve web performance for millions of users. They used Catchpoint’s active observability and RUM to quickly find and fix issues. The solution let them spot root causes almost instantly and integrate performance data into internal dashboards. This led to better user engagement and a smoother digital experience.

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Penguin Random House Verlagsgruppe - Publishing - Large

Munich, Germany

Penguin Random House Verlagsgruppe used CoreMedia to launch a new digital experience platform. The platform supports over 2,500 new titles... each year and unifies 40+ publishing imprints. Real-time data updates keep book information current for readers. Marketing teams can create and update content quickly using flexible modules. The solution integrates with Salesforce CRM for audience segmentation and personalized campaigns. Mobile-first design ensures strong performance for all users.

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Publishing examples of Driving Business Value with Customer Loyalty Management

 

American Baby - Publishing - Medium

New York, USA

Snipp's "Text to Subscribe" program helped American Baby grow its subscriber base. The program made it easy for readers to... sign up using their mobile phones. This simple process increased engagement with the magazine. American Baby saw strong results from this mobile subscription campaign. The case highlights how mobile marketing can boost magazine subscriptions.

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Wonderbly - Publishing - Small

London, UK

Stripe Checkout helped Wonderbly boost conversion rates by 3. 2% in the US and 10.6% in Spain. Wonderbly, a small...publishing company, needed a payment solution that saved engineering time and met strict European regulations. Stripe Checkout offered a fast integration, support for Apple Pay and Google Pay, and localized checkout. The team saved over two weeks of engineering work. Wonderbly continues to add new features and improve conversion each year.

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Top Stories in Publishing about adoption of Influencer Marketing software

 

The Economist - Publishing - Large

London, UK

The Economist used Meltwater to better understand its audience and drive new subscriptions. The team needed to connect data points... for deeper insights and improve content targeting. Meltwater helped them build targeted lists and monthly reports on brand performance. The Economist now uses actionable data to plan content and measure marketing impact. They can track brand influence and ROI across key markets like the UK and USA.

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TASCHEN - Publishing - Medium

Cologne, Germany

Shopify Plus helped TASCHEN launch a new international online shop in just five months. The company saw a 20% increase... in year-on-year revenue and a 12% rise in total orders. Shopify Plus enabled a seamless customer journey, combining online, retail, and phone sales. TASCHEN also benefited from a 6% higher average order value. The new platform allowed faster updates and easier integration of new features.

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Measuring Webinar and Conferencing Success in Publishing Deployments

The New York Times Learning Network - Publishing - Large

New York, USA

ON24 helped The New York Times Learning Network boost webinar production by 500%. The team used ON24 to run 12... webinars in six months, reaching a global audience of educators. 97% of attendees reported high satisfaction with the webinars. 95% said they would recommend the sessions to others. ON24 features like group chat and follow-up emails improved engagement and resource sharing.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Publishing Success stories in Driving ROI and Results using Collaboration and Productivity solutions

 

Vogue Singapore - Publishing - Medium

Singapore, Singapore

Vogue Singapore used Spatial to launch an immersive 3D fashion experience called Fashion's New World. The project let users explore... digital couture, AI-generated photography, and interactive storytelling in a virtual space. Visitors could customize avatars, try on exclusive digital dresses, and interact with the September 2022 cover. The experience worked on desktop, mobile, and VR, attracting thousands of visitors. This set a new standard for digital fashion storytelling and expanded Vogue's global reach.

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Legacy.com - Publishing - Medium

Chicago, USA

Legacy. com needed a new content management system to support its high-traffic editorial platform. The team chose Drupal for its...robust authoring workflow and editorial layout control. Facet Interactive and Axelerant delivered the Drupal CMS in just 6 months, enabling multi-channel publishing across 1,400+ branded sites. The solution included RESTful APIs, advanced asset management, and SEO-optimized URL structures. Legacy.com now publishes obituaries and news faster, supporting nearly 2,000 newspaper affiliates nationwide.

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Publishing examples of Driving Business Value with Demand Generation

 

Unidad Editorial - Publishing - Large

Madrid, Spain

Unidad Editorial uses Qualifio to run 4,000 campaigns each year. These campaigns generate about 40 million participations. The company collects... first-party data and boosts reader engagement. Qualifio helps Unidad Editorial increase data monetisation and deliver more value to advertisers. The platform supports both internal data teams and external publishing needs.

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Springer Nature - Publishing - Very Large

Berlin, Germany

HubSpot helped Springer Nature unify customer data and automate marketing, sales, and support. The company replaced fragmented systems with a... central platform, improving campaign targeting and internal workflows. Email click rates rose from 6% to 9%, beating B2B industry averages. Teams now track the full customer journey and use AI-powered dashboards for better segmentation. Customer satisfaction and loyalty increased with tailored content and resources.

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Publishing Success stories in Driving ROI and Results using Sales Enablement solutions

 

Global publishing powerhouse subsidiary - Publishing - Very Large

Pitcher helped a global publishing powerhouse subsidiary speed up revenue and market share growth. The company faced slow sales call... planning, content overload, and manual order entry. Pitcher integrated with CRM and other systems to automate pre-call planning and create digital pitch books. Sales reps could now access 100,000 titles instantly and submit orders with one click. The result was 100% adoption, more daily sales calls, and a faster, more agile sales process.

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Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Measuring Personalization Success in Publishing Deployments

 

カシメリニ (Kathimerini) - Publishing - Medium

Athens, Greece

Piano helped Kathimerini, a leading Greek newspaper, transform its newsletter strategy. The company moved from generic emails to personalized content... using Piano's analytics and AI tools. Newsletter-driven sessions grew by 1,400%. Subscribers increased from 10,000 to 250,000, a 2,400% rise. Engagement and loyalty improved with targeted onboarding and premium content for paid members.

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Measuring Field Service Management Success in Publishing Deployments

 

Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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Publishing Clients Speak: The Impact of deploying Digital Signature solutions

 

Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Publishing examples of Driving Business Value with Employee Monitoring

 

Franklin Observer - Publishing - Small

Franklin, USA

Franklin Observer uses Zoho Survey to collect reader opinions on local issues. The platform's ease of use and affordability helped... the newspaper engage its audience. Surveys are turned into news stories, increasing community involvement. The founder saw higher response rates and more interaction with readers. Zoho Survey made it simple to gather insights and strengthen local journalism.

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Measuring Endpoint Security Success in Publishing Deployments

 

GIPHY - Publishing - Medium

New York, USA

GIPHY handles 10 billion daily requests using Fastly's edge cloud platform. Fastly's Varnish services help GIPHY optimize cache and save... computing resources. The Next-Gen WAF protects GIPHY from malicious actors. Fastly Compute and Object Storage boost developer productivity and cut costs. Fastly's observability platform gives GIPHY real-time insights for fast troubleshooting.

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Publishing Success stories in Driving ROI and Results using Community Management solutions

 

No Depression - Publishing - Small

USA

NING helped No Depression transform from a print magazine to a thriving online community. The platform enabled a shift to... community-driven content, increasing engagement and traffic. No Depression now reaches 145,000 unique visitors monthly, far surpassing its print audience. The site generates profitable revenue and supports content creators in building their own brands. NING's features like activity feeds and moderation tools keep the community active and organized.

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Publishing examples of Driving Business Value with Contact Center Software

 

Kathimerini - Publishing - Medium

Athens, Greece

3CX helped Kathimerini replace their old PBX system during the Covid-19 pandemic. The Greek newspaper needed a flexible and scalable... solution for remote work. 3CX enabled a smooth transition with no downtime and minimal training. Staff now use mobile and desktop apps to stay connected from anywhere. The new system reduced missed calls and cut costs by removing old cabling. Customer service and efficiency improved with 3CX features.

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Measuring Sales Engagement Success in Publishing Deployments

 

The Business Journals - Publishing - Large

Charlotte, USA

The Business Journals used Fullcast Copy. ai to speed up content creation. Reporters and editors saved time by generating SEO...headlines, summaries, and metadata with one click. Over 70% of published content now uses AI-enhanced elements. The newsroom runs 250+ AI workflows daily, making publishing faster and more consistent. Sales teams also reclaimed 15 hours per week for relationship building and pipeline growth.

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Publishing Success stories in Driving ROI and Results using Demand Side Platform solutions

 

Penguin Random House Grupo Editorial - Publishing - Very Large

Barcelona, Spain

Emplifi helped Penguin Random House Grupo Editorial boost social media engagement by 59% and grow their community by 6. 24%. The team...used Emplifi’s analytics to track performance and improve content decisions. Automated publishing streamlined their workflow, with 4,000 posts scheduled in a year. During the pandemic, they used Emplifi’s community features to manage customer support and create helpful FAQs. The platform’s integration with Power BI improved reporting and cross-team collaboration.

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Publishing Clients Speak: The Impact of deploying Conversation Intelligence solutions

 

Elsevier - Publishing - Very Large

Amsterdam, Netherlands

Gong’s Revenue Intelligence Platform helped Elsevier’s North American sales team close deals 35% faster. Managers using Gong saw a 45%... increase in deal size. Sales reps used Gong’s insights to clarify pain points and move deals forward. Managers accessed real-time deal data and coached reps more effectively. Elsevier also used Gong to share customer feedback across teams, improving product decisions and account handoffs.

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How Inside Sales is Delivering ROI for Publishing Leaders

 

Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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Top Stories in Publishing about adoption of Tag Management software

 

A publishing company - Publishing - Large

CloverDX helped a publishing company fix bad data in their marketing systems. The company had duplicate and badly formatted addresses,... emails, and phone numbers. CloverDX cleaned and validated the data, removing duplicates and fixing errors. This saved the company over $800,000 and improved marketing campaign effectiveness by 12%. The solution now runs continuously to keep data quality high.

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Top Stories in Publishing about adoption of SMS Marketing software

Gospel Truth Magazine - Publishing - Small

USA

Gospel Truth Magazine used Trumpia's SMS software to grow their subscriber list. They collected over 10,000 contacts in just one... month. The magazine sends promotions and alerts to these contacts. This helped them expand their subscription-based publication. Trumpia's shared short code made it easy to reach more readers. The solution supports their print, radio, and online channels.

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How Cross Channel Advertising is Delivering ROI for Publishing Leaders

 

The Week - Publishing - Medium

London, UK

Acast helped The Week, a popular UK magazine, boost subscriptions with a podcast ad campaign. The campaign used host-read sponsorships... on political podcasts and unique landing pages for easy redemption. The Week saw a 96% reduction in cost per acquisition compared to previous campaigns. Website traffic and paid search activity also increased. The trial take-through rate rose by 10 percentage points above the target.

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Publishing examples of Driving Business Value with Location Based Marketing

 

The New Statesman - Publishing - Medium

London, UK

The New Statesman used the TravelTime API to build an interactive map for its 'State of the Nation' data site. Readers could design... their own London Underground routes and calculate journey times. The TravelTime API enabled accurate commute time calculations, supporting complex variables like walking speeds and bus routes. The solution was chosen over Google APIs for its flexibility and ease of use. The feature helped visualize the impact of the new Elizabeth Line on commute times.

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Publishing Success stories in Driving ROI and Results using Customer Experience Management solutions

 

Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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Measuring Channel Partner Management Success in Publishing Deployments

 

Gruppo Mondadori - Publishing - Large

Milan, Italy

Oracle Cloud HCM helped Gruppo Mondadori unify HR processes across all its businesses. The company replaced paper and spreadsheets with... a single cloud platform. Employees now use self-service tools to update their own information. HR can analyze data to track efficiency and engagement. The new system supports recruiting, learning, talent, and compensation in one place. This change made HR work faster and easier for everyone.

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Measuring Search and Social Advertising Success in Publishing Deployments

 

Frontiers - Publishing - Medium

Lausanne, Switzerland

Frontiers used Sprinklr’s First Party Data Ingestion (FPDI) to automate LinkedIn mention tracking. Before, they relied on a manual process... that was slow and hard to scale. With Sprinklr, they imported LinkedIn data into their social listening dashboard and tagged sentiment during ingestion. This let them quickly spot top posts and community advocates. Now, they share biweekly engagement reports with leadership, making it easy to celebrate community success.

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Publishing examples of Driving Business Value with Sales Training and Onboarding

 

Wiley - Publishing - Very Large

Hoboken, USA

Wiley uses Mindtickle’s unified platform to boost sales engagement and readiness. Reps can quickly find and use content, which increases... team engagement. Leaders now see what content works best. Onboarding and training are smoother and more efficient. Mindtickle supports sales, customer success, marketing, editorial, and product teams. Asset Hubs and Copilot’s search make learning and content access easy for everyone.

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Publishing Clients Speak: The Impact of deploying Web Security solutions

 

Android Authority - Publishing - Medium

WP Engine's Headless WordPress helped Android Authority boost site speed by up to 6x. The digital publication improved all Lighthouse... metrics and saw a revenue increase within the first month. Android Authority now loads faster than any competitor on desktop and mobile. The move to headless architecture gave developers more flexibility and improved SEO. Content creators kept their familiar workflows while readers enjoyed a better experience.

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