Search and Social Advertising Customer Deals | Implementation & Best Practices

THG Ingenuity used Squared. io to manage Google Ads budgets for Every Health's many brands. Manual budget tracking and keyword...management took too much time. With Squared.io, they automated budget pacing and keyword routing. The team got daily reports and alerts for budget issues. Results included a 10% drop in CPC, a 21.5% rise in CTR, and 40% less time spent on manual tasks. Traffic increased by 16% with only a 4% higher spend.
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Zenith International used Sprinklr to manage global ad campaigns for a luxury brand. They cut campaign setup time from days... to under an hour. The team automated ad builds and reporting with bulk import and custom tagging. Sprinklr dashboards helped track ROI, CPC, and engagement across 35+ markets. The team shifted focus from manual work to strategy and performance analysis. Junior team members also benefited from the streamlined process.
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BlueWinston helped Starmedia automate Google search product campaigns for Samsung. The tool enabled automatic keyword and ad creation, product filtering,... and smart bidding strategies. Starmedia saved significant time by automating price updates and pausing sold-out products. In one Samsung home appliances campaign, conversions increased by 100% and conversion value rose by 210% over 14 days. Both agency and client praised the automation for improving results and efficiency.
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Numberly used Adloox's attention score to optimize media activation. They ran an A/B test with and without Adloox's pre-bid attention... segment. The test showed a 10% increase in conversion rate and a 14% rise in attention rate. Invalid traffic rate dropped by 47.3%. The campaign used Microsoft Xandr as the DSP and focused on retail. Numberly found that attention scoring helped identify high-performing ad placements.
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Levitate Foundry used Optmyzr to manage ad spend during BFCM. They doubled their managed advertising budget. In January 2024, they... increased their ROAS by 30%. The agency credits Optmyzr for helping them achieve these results. The case highlights Optmyzr's impact on paid media performance for agencies.
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Madwire integrated Cloud Campaign’s social media management tools into its Marketing 360 platform. Before this, Madwire used a mix of... in-house and third-party tools that were hard to scale. The new integration made social media management easier for Madwire’s team and clients. In just one quarter, adoption of Madwire’s social product jumped by 98%. Madwire now offers a seamless, all-in-one marketing solution for SMBs.
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Cobiro Whitelabel CSS helped ProfitSpring boost their clients’ presence in shopping auctions. The solution was easy to use and the... Cobiro team provided helpful support during setup. ProfitSpring could onboard new clients independently after initial guidance. They recommend Cobiro as a smart and effective way to increase sales and profitability. The setup process was straightforward and efficient.
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Farfetch used ROI Hunter to automate their Facebook and Instagram advertising. They increased their Facebook ad spend by 4X and... saw a 10X increase in revenue from Facebook ads. Instagram contributed over 20% of new campaign revenue. The team doubled their ad spend and achieved an ROI of 30 according to Facebook Pixel. Automation saved time and improved ad creative quality.
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TOMS EMEA used Adspert to automate Amazon Ads across six countries. Manual PPC management was slow and limited growth. Adspert... automated bid optimization, campaign creation, and keyword discovery. This led to a 65% increase in ROAS and 49% growth in ad revenue. The team became 10 times more time-efficient. TOMS EMEA kept control of strategy while Adspert handled the manual work.
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Cybba helped adidas Group Canada boost website sales with a strategic digital campaign. The campaign used onsite engagement tools and... covered the full e-commerce funnel. Engagement rate reached 36.32% for onsite solutions. Overall conversion rate hit 20.45%. The results were above industry averages and impressed the adidas team.
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Safari Sun used Vention to automate their manual hat picking process. They faced limited floor space and frequent picking errors.... With Vention's hardware and software, they built a custom 3-axis gantry in eight weeks. The team self-programmed the solution using Python, despite little experience. Results included fewer picking errors for 300+ SKUs, 10-minute training, and reallocation of 4 full-time employees.
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AdScale analyzed RFM data for an apparel client after BFCM 2024. The client saw a surge in new customer acquisition... during Black Friday and Cyber Monday. Over 20% of new buyers became repeat customers, showing strong engagement and loyalty. AdScale's AI-driven advertising helped segment customers and target them with personalized campaigns. This approach turned first-time buyers into loyal, high-value customers for the apparel brand.
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Nanos helped an international fashion brand improve their Facebook Ads for their e-commerce shop. The brand wanted to stabilize and... scale their ad account after poor results with other automation tools. Nanos used AI to create a mini funnel with three campaigns for three products. After 20 days, the average ROAS increased to 6.84, with a projection of 8. CPMs dropped by 50% and CPA for purchases decreased by 40%. The brand plans to launch multi-platform campaigns with Nanos.
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Feeditor helped a leading Israeli jewelry brand improve shopping campaign results. The challenge was to grow revenue and ROAS in... a tough, competitive market with a limited budget. The team used Feeditor’s technology to analyze and restructure Performance Max campaigns by product category. This led to a 47% increase in ROAS, a 67% increase in conversion rate, and a 21% drop in average CPC. The brand saw a 16% rise in total revenue and achieved one of its best periods ever.
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Brand Networks helped Walmart launch the world’s largest employee creator program. Over 100,000 Walmart associates became content creators using the... platform. Walmart built a large library of authentic, low-cost content. The program scaled quickly across the organization. Walmart saw strong performance from real, employee-generated content.
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Karooya’s bid automation solution helped Amazon sellers improve Google Ads performance. Sellers faced challenges due to lack of conversion data... from Amazon to Google Ads, making native automated bidding ineffective. By using portfolio bidding, sellers saw Amazon sales rise and ACOS drop from over 100% to below 50% in six months. The solution enabled better cost control and steady sales growth. Portfolio bidding delivered measurable improvements in both short and long term.
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Discount Tire used OpenText Enterprise Performance Engineering to improve its e-commerce platform. The solution helped the retailer capture every sales... opportunity during peak times. OpenText enabled better performance and reliability for online sales. Discount Tire maximized its e-commerce results with this technology. The case highlights the value of performance engineering for retail digital platforms.
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