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The Search and Social Advertising Blueprint for Better Selection Decisions in Marketing And Advertising

 

Numberly - Marketing And Advertising - Medium

Paris, France
Media activation optimization Audience targeting Ad performance measurement

Numberly used Adloox's attention score to optimize media activation. They ran an A/B test with and without Adloox's pre-bid attention... segment. The test showed a 10% increase in conversion rate and a 14% rise in attention rate. Invalid traffic rate dropped by 47.3%. The campaign used Microsoft Xandr as the DSP and focused on retail. Numberly found that attention scoring helped identify high-performing ad placements.

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The PPC Pros - Marketing And Advertising - Small

Optmyzr helped The PPC Pros save over 5,000 hours by streamlining PPC management. The agency used unified dashboards, focused alerts,... and structured workflows to catch issues early and standardize optimizations. Optmyzr enabled the team to scale profitably without adding headcount or raising client fees. Automation and visibility reduced manual work and improved retention. The PPC Pros now have fewer sleepless nights and more consistent results for their clients.

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Starmedia - Marketing And Advertising - Medium

BlueWinston automated product campaigns for Starmedia, a media agency managing Samsung's advertising. The tool created and updated Google search ads... and keywords automatically. Starmedia saved time with features like automatic price updates and pausing sold-out products. In one Samsung home appliances campaign, conversions rose by 100% and conversion value by 210%. Automation let Starmedia focus more on campaign strategy and optimization.

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ProfitSpring - Marketing And Advertising

Cobiro Whitelabel CSS helped ProfitSpring boost their clients’ presence in shopping auctions. The solution was easy to use and the... Cobiro team provided helpful support during setup. ProfitSpring could onboard new clients independently after initial guidance. They recommend Cobiro as a smart and effective way to increase sales and profitability. The setup process was straightforward and efficient.

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Nella Digital Group - Marketing And Advertising

Nella Digital Group is a marketing agency that helps small businesses. They had trouble managing many social media accounts and... needed a better way to organize content and reports. They started using Cloud Campaign, which made it easier for their team and clients to use social media tools. The platform helped them work faster, serve more clients, and keep clients happy. They also liked the helpful support team. Using Cloud Campaign helped them grow their business and keep more clients.

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Driving ROI and results: Understanding the Impact of Search and Social Advertising in Apparel And Fashion

 

adidas Group Canada - Apparel & Fashion - Very Large

Toronto, Canada
E-commerce conversion optimization Onsite engagement for retail Customer engagement E-commerce optimization

Cybba helped adidas Group Canada boost website sales with a strategic digital campaign. The campaign used onsite engagement tools and... covered the full e-commerce funnel. Engagement rate reached 36.32% for onsite solutions. Overall conversion rate hit 20.45%. The results were above industry averages and impressed the adidas team.

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AdScale apparel client - Apparel & Fashion

AdScale analyzed RFM data for an apparel client after BFCM 2024. The client saw a surge in new customer acquisition... during Black Friday and Cyber Monday. Over 20% of new buyers became repeat customers, showing strong engagement and loyalty. AdScale's AI-driven advertising helped segment customers and target them with personalized campaigns. This approach turned first-time buyers into loyal, high-value customers for the apparel brand.

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Reserved - Apparel & Fashion - Large

ROI Hunter helped Reserved, a global fashion brand, boost TikTok ad performance. By using branded templates in Smart+ campaigns, Reserved... saw a 60% increase in ROAS in Germany and 26% in Romania. CPM dropped by 19% in Germany and 17% in Romania. Impressions rose by 20% in both markets. Reserved now plans to expand this creative strategy across more regions.

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An international fashion brand - Apparel & Fashion

Nanos helped an international fashion brand improve their Facebook Ads for their e-commerce shop. The brand wanted to stabilize and... scale their ad account after poor results with other automation tools. Nanos used AI to create a mini funnel with three campaigns for three products. After 20 days, the average ROAS increased to 6.84, with a projection of 8. CPMs dropped by 50% and CPA for purchases decreased by 40%. The brand plans to launch multi-platform campaigns with Nanos.

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A leading Israeli jewelry brand - Apparel & Fashion

Feeditor helped a leading Israeli jewelry brand improve shopping campaign results. The challenge was to grow revenue and ROAS in... a tough, competitive market with a limited budget. The team used Feeditor’s technology to analyze and restructure Performance Max campaigns by product category. This led to a 47% increase in ROAS, a 67% increase in conversion rate, and a 21% drop in average CPC. The brand saw a 16% rise in total revenue and achieved one of its best periods ever.

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Recent adoption and success with Search and Social Advertising software in Media Production

 

Globo - Media Production - Very Large

Rio de Janeiro, Brazil
Cloud-based live media production Metadata automation for video content Media production automation Cloud migration

Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.

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DISH Media - Media Production - Large

Englewood, USA
Targeted TV advertising management Audience targeting

DISH Media uses DanAds to power smart advertising on DISH TV and Sling TV. Their advanced platforms and viewer metrics... help brands reach target audiences. Custom audience access enables strategic, demographically-focused ad buys. With 12 years in addressable advertising, DISH Media crafts engaging narratives and impactful connections. DanAds' self-service platform simplifies media buying for DISH Media.

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Driving ROI and results: Understanding the Impact of Search and Social Advertising in Retail

 

Walmart - Retail - Very Large

Bentonville, USA
Employee advocacy and content creation Employee advocacy Content marketing

Brand Networks helped Walmart launch the world’s largest employee creator program. Over 100,000 Walmart associates became content creators using the... platform. Walmart built a large library of authentic, low-cost content. The program scaled quickly across the organization. Walmart saw strong performance from real, employee-generated content.

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Boots UK - Retail

Smartly Conversational Ads helped Boots UK boost holiday sales. Boots used interactive chat ads on Facebook Messenger and Instagram Direct... to give shoppers personalized gift ideas. The campaign made shopping easier and more fun. Boots saw a 4.6x increase in conversion rate, a 49% lift in sales campaign performance, and an 11% drop in CPA. The team plans to use Conversational Ads in future campaigns.

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Driving ROI and results: Understanding the Impact of Search and Social Advertising in Non Profit Organization Management

 

St John Ambulance - Non Profit Organization Management - Large

London, UK
Digital advertising creative automation Brand consistency management Creative asset management Advertising campaign optimization

St John Ambulance used Microsoft Advertising's Copilot and Ads Studio to boost creative agility and scale. They applied generative AI... to quickly create custom ad visuals, saving time and reducing manual design work. The team saw a 22% increase in click-through rate, a 30% rise in return on ad spend, and over 50% more clicks. AI-powered tools helped maintain brand consistency and reach wider audiences. St John Ambulance overcame resource constraints and improved campaign performance with automated creative production.

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The Latest Search and Social Advertising Deployments delivering value in Education

 

REVA University - Education - Medium

Bangalore, India
Student lifecycle management automation Student onboarding process digitization Student lifecycle management Admissions management

Salesforce Education Cloud helped REVA University digitize the entire student lifecycle. The university automated student onboarding, saving 30-40% effort and... cutting admissions time by 50%. Over 16,000 students and 1,500 teachers now access personalized portals for information and services. Faculty reduced attendance reporting effort by 50%. Real-time dashboards speed up decision-making and improve student outcomes. REVA University won an award for digital resilience thanks to this transformation.

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Recent adoption and success with Search and Social Advertising software in Sports

 

Miami HEAT - Sports - Large

Miami, USA
Ecommerce sales optimization Customer acquisition and retention Customer acquisition Ecommerce marketing

Miami HEAT used smec's technology with Google PMax to boost ecommerce sales during their NBA Finals run. They combined Search,... PMax, and Shopping campaigns to integrate key business data and highlight special collections. This approach led to a 55% increase in conversions and a 63% rise in revenue. Performance Max revenue grew by 70% and ROAS improved by 29%. The team built a stronger link between marketing and business results.

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Recent adoption and success with Search and Social Advertising software in Information Technology And Services

BytesView - Information Technology And Services

BytesView used its sentiment analysis solution to study public opinion on COVID-19 vaccines, focusing on Pfizer and Moderna. The team analyzed... 1 million tweets from March to April using text analysis models. They cleaned and processed the data, then applied sentiment analysis, topic labeling, and keyword extraction. The goal was to help government officials and policymakers understand public concerns. This research aimed to support better planning for mass vaccination drives.

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The Search and Social Advertising Blueprint for Better Selection Decisions in Government Administration

 

ADEME - Government Administration - Medium

Angers, France
Brand safety optimization for digital campaigns Sustainable digital advertising management Brand safety Sustainable advertising

Perion partnered with ADEME to run a digital campaign focused on sustainability. They used machine-learning optimization and IAS data to... boost brand safety and visibility. The campaign delivered 8.15 million impressions with 96% brand safety and 88.5% viewability. Carbon emissions dropped by 66%, saving 10.9 tonnes of CO2. The results show strong performance and a big reduction in environmental impact.

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Driving ROI and results: Understanding the Impact of Search and Social Advertising in Manufacturing

3M - Manufacturing

3M used Sprinklr Social to improve its social media strategy. The company faced slow response times and inconsistent social media... moderation across regions. Sprinklr provided a scalable, AI-powered solution that unified customer care and brand engagement. 3M achieved a 90% reduction in case response time and a 75% reduction in SLA. Customer satisfaction and brand engagement increased worldwide.

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The Latest Search and Social Advertising Deployments delivering value in Food And Beverages

 

AB InBev - Food & Beverages - Very Large

Leuven, Belgium
Co-branded restaurant campaign management Social advertising for partner sales Customer engagement Content marketing

Tiger Pistol helped AB InBev double Budweiser sales with a co-branded restaurant campaign. The campaign used Budweiser’s brand creative to... attract over 40,000 restaurant visits. AB InBev partnered with a restaurant chain to boost both foot traffic and beer sales. Tiger Pistol’s platform enabled fast, scalable social advertising. AB InBev reached thousands of people and built stronger relationships with partner establishments.

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Search and Social Advertising in Action in Automotive

A multi-unit brand in the automotive business category - Automotive

LOCALACT ran an integrated advertising campaign for a multi-unit automotive brand. The campaign used paid search, display, and paid social... ads. After 90 days, conversions increased. The average cost-per-result went down. LOCALACT's local media mix model drove these results.

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