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Driving ROI and results: Understanding the Impact of Search and Social Advertising in Marketing And Advertising

Nella Digital Group - Marketing And Advertising - Small

USA

Cloud Campaign helped Nella Digital Group, a marketing agency, manage social media for multiple clients. Before, they struggled with scheduling,... reporting, and keeping quality high. Cloud Campaign’s platform made it easy for both the team and clients to access content and reports. The agency saw better efficiency, higher client retention, and improved ROI. They praised Cloud Campaign’s support and user-friendly tools for helping them grow.

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Starmedia - Marketing And Advertising - Medium

Bratislava, Slovakia

BlueWinston helped Starmedia automate Google search product campaigns for Samsung. The tool enabled automatic keyword and ad creation, product filtering,... and smart bidding strategies. Starmedia saved significant time by automating price updates and pausing sold-out products. In one Samsung home appliances campaign, conversions increased by 100% and conversion value rose by 210% over 14 days. Both agency and client praised the automation for improving results and efficiency.

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Numberly - Marketing And Advertising - Medium

Paris, France

Numberly used Adloox's attention score to optimize media activation. They ran an A/B test with and without Adloox's pre-bid attention... segment. The test showed a 10% increase in conversion rate and a 14% rise in attention rate. Invalid traffic rate dropped by 47.3%. The campaign used Microsoft Xandr as the DSP and focused on retail. Numberly found that attention scoring helped identify high-performing ad placements.

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Zeller Media - Marketing And Advertising - Small

Jersey City, USA

Optmyzr helped Zeller Media keep a Quality Score above 9. 0 for a large online recruitment client. The agency used...Optmyzr's Quality Score Tracker to monitor and improve ad performance across 600+ campaigns. This tool saved Zeller Media over 10 hours each month. They reduced cost per click by 18% and achieved estimated monthly savings of $36,000. Zeller Media could quickly spot what affected Quality Score and optimize faster.

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Spark Foundry - Marketing And Advertising - Large

Squared. io helps Spark Foundry automate Google Ads compliance and brand safety for Lloyds Banking Group. The platform checks 1,500...assets daily and enforces 100% adoption of compliance automation. It excluded over 21,000 risky ad placements, reallocating 80,000 impressions. Squared.io managed 100,000 negatives, blocking 1,000+ unwanted queries in 60 days. This reduced manual work and improved governance for paid media campaigns.

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ProfitSpring - Marketing And Advertising

Cobiro Whitelabel CSS helped ProfitSpring boost their clients’ presence in shopping auctions. The solution was easy to use and the... Cobiro team provided helpful support during setup. ProfitSpring could onboard new clients independently after initial guidance. They recommend Cobiro as a smart and effective way to increase sales and profitability. The setup process was straightforward and efficient.

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Recent adoption and success with Search and Social Advertising software in Retail

 

Walmart - Retail - Very Large

Bentonville, USA

Brand Networks helped Walmart launch the world’s largest employee creator program. Over 100,000 Walmart associates became content creators using the... platform. Walmart built a large library of authentic, low-cost content. The program scaled quickly across the organization. Walmart saw strong performance from real, employee-generated content.

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Williams-Sonoma, Inc. - Retail - Large

San Francisco, USA

Williams-Sonoma, Inc. used Salesforce Data Cloud, AI, and Marketing Cloud to personalize engagement for millions of customers across nine brands.... The company implemented Salesforce in just 7.5 months, much faster than the typical 12–18 months. This led to 21 million new email subscribers and thousands of employee hours saved each year. Teams now automate workflows, centralize data, and deliver targeted messages using AI and CRM tools. Williams-Sonoma, Inc. also improved B2B sales and customer support with integrated Salesforce solutions.

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Santa Lolla - Retail - Medium

São Paulo, Brazil

Santa Lolla used ROI Hunter's Smart Segments to improve catalog efficiency in their e-commerce business. They excluded poor-performing products and... focused ad spend on top performers. In the first month, ROAS increased by 22% and conversion rate by 37%. By the second month, ROAS grew by 46% and conversion rate by 53%. The gains held even as ad spend increased, showing lasting impact from data-driven budget allocation.

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Amazon sellers - Retail - Large

Karooya’s bid automation solution helped Amazon sellers improve Google Ads performance. Sellers faced challenges due to lack of conversion data... from Amazon to Google Ads, making native automated bidding ineffective. By using portfolio bidding, sellers saw Amazon sales rise and ACOS drop from over 100% to below 50% in six months. The solution enabled better cost control and steady sales growth. Portfolio bidding delivered measurable improvements in both short and long term.

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Discount Tire - Retail - Large

Scottsdale, USA

Discount Tire used OpenText Enterprise Performance Engineering to improve its e-commerce platform. The solution helped the retailer capture every sales... opportunity during peak times. OpenText enabled better performance and reliability for online sales. Discount Tire maximized its e-commerce results with this technology. The case highlights the value of performance engineering for retail digital platforms.

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Recent adoption and success with Search and Social Advertising software in Apparel And Fashion

 

adidas Group Canada - Apparel & Fashion - Very Large

Toronto, Canada

Cybba helped adidas Group Canada boost website sales with a strategic digital campaign. The campaign used onsite engagement tools and... covered the full e-commerce funnel. Engagement rate reached 36.32% for onsite solutions. Overall conversion rate hit 20.45%. The results were above industry averages and impressed the adidas team.

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Safari Sun - Apparel & Fashion - Small

USA

Safari Sun used Vention to automate their manual hat picking process. They faced limited floor space and frequent picking errors.... With Vention's hardware and software, they built a custom 3-axis gantry in eight weeks. The team self-programmed the solution using Python, despite little experience. Results included fewer picking errors for 300+ SKUs, 10-minute training, and reallocation of 4 full-time employees.

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AdScale apparel client - Apparel & Fashion

AdScale analyzed RFM data for an apparel client after BFCM 2024. The client saw a surge in new customer acquisition... during Black Friday and Cyber Monday. Over 20% of new buyers became repeat customers, showing strong engagement and loyalty. AdScale's AI-driven advertising helped segment customers and target them with personalized campaigns. This approach turned first-time buyers into loyal, high-value customers for the apparel brand.

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An international fashion brand - Apparel & Fashion

Nanos helped an international fashion brand improve their Facebook Ads for their e-commerce shop. The brand wanted to stabilize and... scale their ad account after poor results with other automation tools. Nanos used AI to create a mini funnel with three campaigns for three products. After 20 days, the average ROAS increased to 6.84, with a projection of 8. CPMs dropped by 50% and CPA for purchases decreased by 40%. The brand plans to launch multi-platform campaigns with Nanos.

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A leading Israeli jewelry brand - Apparel & Fashion

Feeditor helped a leading Israeli jewelry brand improve shopping campaign results. The challenge was to grow revenue and ROAS in... a tough, competitive market with a limited budget. The team used Feeditor’s technology to analyze and restructure Performance Max campaigns by product category. This led to a 47% increase in ROAS, a 67% increase in conversion rate, and a 21% drop in average CPC. The brand saw a 16% rise in total revenue and achieved one of its best periods ever.

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The Latest Search and Social Advertising Deployments delivering value in Media Production

 

Globo - Media Production - Very Large

Rio de Janeiro, Brazil

Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.

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DISH Media - Media Production - Large

Englewood, USA

DISH Media uses DanAds to power smart advertising on DISH TV and Sling TV. Their advanced platforms and viewer metrics... help brands reach target audiences. Custom audience access enables strategic, demographically-focused ad buys. With 12 years in addressable advertising, DISH Media crafts engaging narratives and impactful connections. DanAds' self-service platform simplifies media buying for DISH Media.

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Recent adoption and success with Search and Social Advertising software in Information Technology And Services

Zobaze - Information Technology And Services - Small

Hyderabad, India

Microsoft Clarity helped Zobaze increase onboarding flow completion rates by 27%. Zobaze used Clarity’s session recordings and heatmaps to find... UI bugs and user confusion in their app. They fixed issues with language-specific UI and improved in-app guides. These changes led to higher customer satisfaction and more conversions. Clarity gave Zobaze real-time insights into user behavior across devices and regions.

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BytesView - Information Technology And Services

BytesView used its sentiment analysis solution to study public opinion on COVID-19 vaccines, focusing on Pfizer and Moderna. The team analyzed... 1 million tweets from March to April using text analysis models. They cleaned and processed the data, then applied sentiment analysis, topic labeling, and keyword extraction. The goal was to help government officials and policymakers understand public concerns. This research aimed to support better planning for mass vaccination drives.

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Search and Social Advertising in Action in Non Profit Organization Management

Royal British Legion - Non Profit Organization Management - Large

London, UK

Pixability used YouTube video advertising to help Royal British Legion boost awareness during Remembrance season. The campaign used AI-powered targeting... and geo-targeted creative to reach high-value audiences. Royal British Legion saw a 9.5x higher click-through rate than the mobile benchmark. Search lift for terms like “poppy charity” increased by 103%. Ad recall rose by 12%.

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Driving ROI and results: Understanding the Impact of Search and Social Advertising in Real Estate

A real estate company - Real Estate

PromoNavi helped a real estate investing business improve their PPC strategy. They used search and display advertising tools. The business... increased its conversion rate by 50%. The strategy was simple and easy to use. This case shows how PromoNavi tools can boost results for real estate ads.

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The Search and Social Advertising Blueprint for Better Selection Decisions in Sports

 

Miami HEAT - Sports - Large

Miami, USA

Miami HEAT used smec's technology with Google PMax to boost ecommerce sales during their NBA Finals run. They combined Search,... PMax, and Shopping campaigns to integrate key business data and highlight special collections. This approach led to a 55% increase in conversions and a 63% rise in revenue. Performance Max revenue grew by 70% and ROAS improved by 29%. The team built a stronger link between marketing and business results.

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The Latest Search and Social Advertising Deployments delivering value in Entertainment

YG Entertainment - Entertainment - Medium

Seoul, South Korea

Sprinklr Insights helped YG Entertainment monitor over 30 million monthly fan mentions in four languages. The company used Sprinklr to... track global fan conversations and identify new markets like Brazil. Real-time alerts let YG respond quickly to negative sentiment and protect its brand. The unified dashboard gave YG a clear view of fan engagement across 30+ digital channels. This data-driven approach supports YG's business model and global expansion.

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The Search and Social Advertising Blueprint for Better Selection Decisions in Government Administration

 

ADEME - Government Administration - Medium

Angers, France

Perion partnered with ADEME to run a digital campaign focused on sustainability. They used machine-learning optimization and IAS data to... boost brand safety and visibility. The campaign delivered 8.15 million impressions with 96% brand safety and 88.5% viewability. Carbon emissions dropped by 66%, saving 10.9 tonnes of CO2. The results show strong performance and a big reduction in environmental impact.

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Search and Social Advertising in Action in Food And Beverages

 

AB InBev - Food & Beverages - Very Large

Leuven, Belgium

Tiger Pistol helped AB InBev double Budweiser sales with a co-branded restaurant campaign. The campaign used Budweiser’s brand creative to... attract over 40,000 restaurant visits. AB InBev partnered with a restaurant chain to boost both foot traffic and beer sales. Tiger Pistol’s platform enabled fast, scalable social advertising. AB InBev reached thousands of people and built stronger relationships with partner establishments.

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The Latest Search and Social Advertising Deployments delivering value in Consumer Electronics

ARCTIC - Consumer Electronics - Medium

Adspert's AI-powered Amazon PPC optimization helped ARCTIC boost Amazon Ads conversions by 211% in the US and 178% in Germany. ARCTIC also saw... a 152% increase in clicks on amazon.de and 220% on amazon.com. Impressions rose by 647% on amazon.de and 322% on amazon.com. Sales increased by 138% in Germany and 58% in the US. ARCTIC used Adspert to add new keywords, adjust budgets, and leverage scenario forecasting for better ad performance.

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The Latest Search and Social Advertising Deployments delivering value in Transportationtruckingrailroad

 

KLM Royal Dutch Airlines - Transportation/Trucking/Railroad - Very Large

Amstelveen, Netherlands

Smartly’s Video Templates helped KLM Royal Dutch Airlines boost video ad efficiency. KLM needed to scale personalized video ads for... social media but manual creation was not feasible. Smartly automated the process, turning still assets into dynamic videos for top destinations. The campaign ran in four test markets and focused on upper-funnel prospecting. KLM saw a clear lift in CTR and upper funnel metrics from adding video to their creative mix.

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The Latest Search and Social Advertising Deployments delivering value in Restaurants

 

The Honey Baked Ham Company (Franchisee: Les Pierce) - Restaurants - Large

Atlanta, USA

LOCALACT helped a Honey Baked Ham Company franchisee attract new customers through digital marketing. Online search visibility increased, leading to... more store visits from people planning special occasions. The franchisee saw daily growth in new customers, not just during holidays. LOCALACT’s support team provided helpful metrics and flexible campaign ideas. Ongoing digital campaigns produced strong results for the business.

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