Hospitality Case Studies & Customer Success Stories
Hospitality Implementation Playbook: Public Relations Best Practices
Airbnb and 23andMe
- Hospitality
Onclusive's media intelligence platform helped Airbnb and 23andMe run the Heritage Travel campaign. The challenge was to coordinate a complex cross-brand initiative and prove campaign impact. Onclusi...ve provided integrated analytics to track campaign performance, website actions, and media coverage. The campaign achieved nearly 200 media stories, over 10,000 social media engagements, 2,200+ website visits, and almost 3,000 bookings and DNA kit orders. Insights from Onclusive changed their media outreach strategy by highlighting the value of niche content sources.
Understanding Live Chat Impact in Hospitality: Real Customer Outcomes
Gotravel
- Hospitality
Subiz helped Gotravel respond to customers three times faster. Gotravel is a leading travel company in Ho Chi Minh City. They had trouble managing many messages from Facebook and their website. Subiz... let them answer all questions in real time, often within 10 seconds. The Rules feature sent chats to the right staff, making support quick and easy. After using Subiz, visitors stayed longer on the website and were happier with the fast support.
Emplifi helped Kimpton Hotels boost social media engagement and online bookings. Kimpton used Emplifi to collect and display user-generated content from guests, starting with a pet photo contest. The... platform made it easy to manage and showcase guest photos across property websites. Kimpton collected over 3.6 million traveler photos and drove more than 200 million engagements. IHG, Kimpton’s parent company, also expanded its use of Emplifi.
Haptik's AI-powered travel assistant helped Equinox Hotel in Manhattan boost website leads and guest support. The hotel wanted to increase bookings and answer guest questions quickly, even after hour...s. Haptik built a virtual concierge named Omar to help with bookings, amenities, and special requests. In less than 3 months, Equinox got 2,600 new inquiries and 150 qualified leads in 4 months. The bot resolved 85% of queries without a human agent.
Real Results: CPQ Customer Stories from Hospitality
Hyatt Inclusive Collection
- Hospitality
PROS airWire helped Hyatt Inclusive Collection improve email marketing. The team used airWire to show clear rates in emails. This change cut email production time by 75%. Campaign prep dropped from t...welve days to three. They saw ROI in just 48 hours after launch. Conversions increased with dynamic content and faster campaigns.
Commusoft helped Carlisle Corp, a large hospitality company with over 200 Wendy's franchises, bring IT and system maintenance in-house. The company used Commusoft’s Customer Journey plan to track veh...icles, jobs, and technician timesheets. The onboarding process was smooth, with trainers guiding the team and helping technicians adapt. The timesheets feature let managers compare travel and work times, improving accountability. The scheduling tool made it easy to manage technician calendars and keep customers updated with live ETAs.
A global leader in contract food service and hospitality serving millions and employing local crew across all states
- Hospitality
allGeo helped a global leader in contract food service and hospitality manage a large, mobile workforce. The company needed to track employee attendance and automate payroll across many job sites. al...lGeo provided a zero-touch mobile tracking solution with geofence, rules, and alerts. The system improved employee accountability and productivity. Payroll management became easier, with over $9.1 million in payroll savings and $8.4 million in productivity gains.
The Municipal Gas Authority of Georgia
- Gas Utilities
KloudGin helped the Municipal Gas Authority of Georgia improve service for over 250,000 customers. The Gas Authority used KloudGin to make natural gas delivery safer and more reliable. Their Natural ...Gas Connection unit made it easier for people to buy and use gas appliances. KloudGin supported cost-effective and clean energy for communities in five states. The solution focused on customer experience and operational efficiency.
RedZebra field service management software helped Rational Technical Services UK keep accurate customer histories and create custom reports. Rational needed to track detailed data for each maintenanc...e or breakdown call. RedZebra made it easy to log information and quickly access customer records. Rational now gives regular detailed reports to customers and finds common oven problems faster. This helps them fix issues quickly and save money on future service calls.
MeazureUp helped Dana Hospitality improve store consistency and reduce assessment time. Dana Hospitality used to track operations with spreadsheets, making it hard to compare store performance. With ...MeazureUp, they now get easy reporting and data comparison. They also integrated training programs into the platform. As a result, most stores improved operational scores from 50% to above 80%, with some reaching 100%.
Storyteq helps Corendon create flexible ads for travel and leisure marketing. Corendon can quickly change their preferred destination in ads using Storyteq. This makes their marketing more responsive.... The platform supports fast updates and easy content changes. Corendon values the flexibility and support from Storyteq.
Chatbot Success Stories: How Hospitality Companies Drive Results
POINT DATA
- Hospitality
POINT DATA is a web app that helps restaurants manage credit. It connects with POS systems to track and redeem credits. The platform gives dashboards for companies, groups, sites, and guests. Guests ...use transaction IDs and barcodes for easy credit redemption. Restaurant admins get better tracking and reporting. The system improves efficiency and guest experience for restaurants.
HowNow Learning Platform helped Hotelplan UK map skills for over 300 job roles in just one month. The company used HowNow’s AI-powered skills mapping to align skills with business needs and deliver t...ailored learning content. 99% of employees activated their accounts within three months. 78% of employees now feel confident in their role skills. Over 50% of employees continued learning during peak business periods.
Paradox's conversational AI helped Fontainebleau Las Vegas hire 6,500 staff in just three months. The resort used an AI assistant named Morris to manage high-volume hiring. Fontainebleau received 300...,000 applications, far more than the expected 80,000. Morris responded to candidates in over 30 languages and handled 41% of communications after business hours. The result was a 93% candidate satisfaction rate and no missed candidates.
Cybba helped Denihan Hospitality Group boost bookings and conversion rates. Denihan used Cybba's remarketing emails and onsite engagement technology. The group saw a 12 percent increase in conversion...s each year. Cybba's tools helped guide site visitors to finish bookings. Email remarketing also helped up-sell and drive more revenue. Denihan's digital content manager said Cybba's technology directly led to more revenue.
Fastly Next-Gen WAF and Bot Management helped JetBlue block unwanted bot traffic and protect its website. JetBlue migrated 35 sites in 3 days before a busy holiday season. During a major fare sale, F...astly's client fingerprinting blocked 95% of malicious traffic with no impact on real customers. JetBlue saw fewer false positives, faster mitigation, and less manual work for its security team. The solution improved performance and cut costs for JetBlue.
Salesforce Experience Cloud helped Quintessentially improve luxury membership experiences. The company faced challenges with traditional communication, making it hard for members to track requests an...d access benefits. OSF Digital built a new online portal and mobile app, giving members better access and communication. The solution improved data integrity, member engagement, and communication processes. Quintessentially can now deliver personalized experiences and exceed member expectations.
Flexera's App Broker and AdminStudio helped Kuoni, a global travel management company, cut IT costs and reduce service delays. Kuoni automated software deployment for 10,000 employees using Flexera a...nd Microsoft SCCM. The new self-service system replaced manual processes and reduced service desk workload. Employees now access over 200 business applications easily. Kuoni improved IT efficiency and supported business growth after mergers and acquisitions.
Understanding Bot Platform Impact in Hospitality: Real Customer Outcomes
Direct Travel
- Hospitality
Cognigy.AI helped Direct Travel improve customer experience with a virtual assistant. Direct Travel added the assistant to MS Teams, Slack, and other platforms. The company wanted more self-service a...nd automation for customers. Cognigy.AI increased automation, self-service, and productivity. Direct Travel saw better customer experiences with this solution.
LeadBoxer helped a large hotel booking platform identify and enrich corporate leads. The company needed to track website activity, identify companies by IP, and enrich form submissions with business ...data. LeadBoxer provided the sales team with highly qualified marketing leads using verified firmographic data. The marketing team could better qualify leads before sending them to sales. This improved the quality of leads and supported enterprise sales targets.
Tealium helped Cathay, Hong Kong’s flagship airline, transform into a premium travel lifestyle brand. The challenge was to scale personalisation and enable fast experimentation during the pandemic. T...ealium’s real-time data platform unified customer profiles and allowed over 100 personalisation use cases each year. Teams launched targeted campaigns using live data, increasing engagement and retention. Time-to-market for new ideas dropped from weeks to days.
Mapp Marketing Cloud helped Air Charter Service (ACS) move 30 years of offline data online. ACS needed to send hyper-personalized messages to 500,000 customers in 8 languages. Mapp enabled instant en...quiry confirmation emails and a new welcome journey. ACS saw a 52% increase in click through rate, a 23% increase in email open rate, and a 22% increase in click to open rate. The Mapp team supported ACS in unifying customer profiles and improving customer service.
Bilderberg Hotels wanted to better understand their customers and communicate with them more effectively. They started a data-driven marketing project to bring all customer data together and create a... single customer view. PRDCT set up a Customer Data Platform, combining CRM, transaction, booking, analytics, and email data. Bilderberg gained access to dashboards and scorecards for insights and trends. Within 4 weeks, they improved personalized campaigns, increased conversion rates and income, and achieved higher customer retention.
Lapland Hotels & Safaris used Custobar's Mobile Loyalty Card to improve their guest loyalty program. They wanted a simple way for club members to get recognized and receive offers. The implementation... was smooth and easy. Members now get dynamic offers and easy club recognition. Custobar also helps send personalized messages and automate guest journeys. The platform gives Lapland Hotels flexibility in their communications.
Spotler helped Lake District Hotels connect their marketing and reservations data. This gave them a single customer view. They used Spotler to automate customer journeys and send personalised campaig...ns. Bookings increased by 4% in six months. They achieved an 11x return on investment from their marketing.
QuestionPro helped Miral Destinations improve customer satisfaction and operations. Miral Destinations used QuestionPro to run surveys and collect feedback from visitors at their attractions in Abu D...habi. The platform gave them advanced survey tools, real-time dashboards, and strong data analysis. This let Miral Destinations quickly spot areas to improve and act on visitor feedback. As a result, they saw higher customer satisfaction and better operational efficiency.
Ping Services used social.plus to improve property management for luxury apartments and student housing. They wanted to help residents connect and build community, while keeping communication safe. s...ocial.plus let them add group chats, activity feeds, and 1-on-1 messaging to their app. Residents could now talk, share, and handle daily tasks in one place. The new features made it easier for people to feel at home and for property managers to offer better service.
Understanding Lead Generation Impact in Hospitality: Real Customer Outcomes
A leading vacation cruise line
- Hospitality
Semcasting used its on-demand modeling and direct mail solution for a leading vacation cruise line. The cruise line wanted to grow its customer base and attract younger travelers. Semcasting built 15... predictive models to target new prospects. They mailed 50,000 high-propensity households with a single direct mail piece. The campaign delivered over 500% ROI, with 75 bookings from 93 responses and $139,936 in revenue.
LeadGenius helped Oasis Marinas get accurate contact data for marina and RV park owners. Oasis Marinas had trouble finding good contact info and wasted time searching. LeadGenius provided weekly data... enrichment and verified emails. This made email deliverability much better. Oasis Marinas booked more meetings and saved time for their sales team.
OnSpot Social helped Barona Casino improve their email list building. Barona replaced paper signups with the OnSpot Social app using the Scratch & Win feature. This made it fun for customers to share... their contact information. In the first year, Barona collected over 2,900 email addresses and 1,100 people played and won prizes. The app made lead capture easy and engaging for both staff and guests.
Carnival UK used NiCE CXone to modernize its contact center. The company wanted to improve guest experience, increase revenue, and handle more guests after adding new ships. NiCE CXone provided omnic...hannel routing, automation, and better reporting. The solution helped agents work smarter and improved guest service. Carnival UK advanced its AI roadmap faster than expected with NiCE CXone.
Yeastar P-Series Appliance Edition helped Dana Bay Resort connect over 140 villas and improve hotel operations. The resort faced high maintenance costs and complex systems with their old PBX and sepa...rate call center. Yeastar provided an all-in-one solution with two P570 PBX units, integrating room phones and connecting all villas. The system automated phone settings, enabled free internal calls, and eliminated expensive call center licenses. Staff used the Linkus mobile app for better communication. The integration with Oracle Opera PMS worked smoothly.
Changi Airport Group wanted to offer tele-customer service during the Covid-19 pandemic. They needed to keep human connections while ensuring health and safety. Tetherfi Video helped them provide in-...person services without health risks. The airport now offers 24x7 customer service with no long queues. Travellers get faster help anywhere in the airport. Both travellers and staff stay safe while getting personal service.
Understanding Event Management Impact in Hospitality: Real Customer Outcomes
Hyatt Regency Ludhiana
- Hospitality
Cvent Event Diagramming helped Hyatt Regency Ludhiana show event spaces to customers in a new way. The hotel used the tool to make custom event diagrams fast. This helped planners see what their even...ts would look like. The team built trust with customers by showing them real setups. The hotel made the event planning process smoother and more personal.
Oveit provided OMNIA Los Cabos with a cashless payment and access control system using NFC-enabled wristbands. OMNIA wanted to improve guest satisfaction and make operations smoother. Guests used wri...stbands to pay for services and access VIP areas. The system made transactions faster and reduced wait times. OMNIA saw more sales, better security, and improved staff efficiency. Real-time data helped OMNIA offer better services and promotions.
Cvent Event Diagramming helped Hyatt Regency Ludhiana show event spaces to customers in a new way. The hotel used the tool to make custom event diagrams fast. This helped planners see what their even...ts would look like. The team built trust with customers by showing them real setups. The hotel made the event planning process smoother and more personal.
RingCentral helped Path Vacations upgrade from a basic phone system to a cloud-based communications suite. The company now answers 2,000 calls daily with RingCentral Contact Center. Sales increased a...nd guest bookings went up after switching to RingCentral. Path Vacations lowered costs by removing hardware and improving staff efficiency. Integration with Creatio CRM made support and sales calls more productive. Employees use RingCentral Video for meetings and quick chats, keeping the team connected.
Dreamcast used its cashless payment system at McGettigan's Fan Zone for Euro Cup 2024. The goal was to make payments easy and fast for fans. Dreamcast set up a system that worked without internet and... stopped unauthorized transactions. Fans had a smooth experience with no payment delays. The event ran better because payments were quick and secure.
Paylocity helped Lincoln Park Zoo modernize its HR processes. The zoo faced challenges with manual, paper-based onboarding and performance management. Paylocity provided a digital HR platform that ma...de onboarding and payroll seamless. The new system improved efficiency and supported a more sustainable, eco-friendly HR approach. Staff and volunteers now enjoy a smoother, more engaging experience.
Checkwriters platform helped Delaney House with HR and payroll needs. Delaney House used features like applicant tracking, onboarding, compliance, reporting, performance reviews, payroll, and attenda...nce. The platform provided strong support for their hospitality business. The case highlights the value of Checkwriters for hospitality groups. No specific numbers or metrics are mentioned.
QuotaPath helped Actabl automate and streamline their sales commission process. Before, Actabl spent hours each month managing commissions with spreadsheets. QuotaPath made the process faster and eas...ier. The sales and finance teams gained more trust and visibility. Actabl saved enough time and money that the tool paid for itself. The onboarding was smooth and support was strong. Actabl now spends less time on commissions and is ready for audits.
Marriott used Axonify to improve employee learning and engagement. The solution helped Marriott deliver training to its workforce. Marriott aimed to boost knowledge retention and performance. The sto...ry highlights how Axonify supports hotels and resorts with workforce training.
Agilysys Versa PMS helped 7 Cedars Casino in Sequim, Washington, manage its new resort. The system integrates with their food and beverage and retail point of sale solutions. This gives staff a singl...e view of guest information and operations. The hotel manager says this saves time and lets staff focus on guests. The director of IT highlights the partnership with Agilysys and the system's impact on business goals. The new hotel offers 100 rooms, meeting space, and four-star amenities.
CDA Resort used SkyPrep to improve their online training. The story highlights how SkyPrep helped them with their training needs. The content does not provide specific details about the challenges or... results. There are no numbers or metrics mentioned. The focus is on the use of SkyPrep for better training.
Bosselman Enterprises used The Brainier LMS to improve employee learning. They wanted to move from a push to a pull learning strategy. The company personalized courses with custom branding and intera...ctive design. Social learning tools let users rate and comment, leading to over 1,600 ratings in 16 months. These changes increased engagement and helped build a learning culture.
Enthral LXP helped Compass Group India train over 40,000 employees across India. The company needed to deliver consistent, high-quality training to a large, dispersed workforce. Enthral provided mobi...le-first, multilingual, and offline learning features. The solution made training accessible for deskless workers and those with limited formal education. Compass Group India improved onboarding, upskilling, and compliance training with Enthral’s platform.
Illumeo’s Expertise Management solution helped Carnival Corporation & plc manage global knowledge sharing. Carnival needed a way to keep 120,000 employees up to date between annual training events. I...llumeo let subject-matter experts capture and share training materials on a cloud platform. Employees accessed trainings anytime, and managers tracked progress. This made global training easier and more effective for Carnival.
Learn Amp helped Ten Group build a global digital academy for employee learning. Ten Group used Learn Amp to connect over 1,000 employees in 20+ offices, supporting knowledge sharing and leadership d...evelopment. The platform reduced global turnover by 21%, cut classroom training and travel costs by $500,000, and saved £35,000 for every manager hired internally. Ten Group improved onboarding, increased online engagement, and created a strong learning community. The partnership enabled Ten Group to scale quickly while maintaining high service levels.
Growth Engineering LMS helped Caffè Nero launch the Caffè Nero Learning Hub. The challenge was to support multiple brands and a global workforce with engaging online learning. The solution included a... flexible, multi-brand LMS with gamification, social learning, and mobile access. Caffè Nero now delivers over 16,000 eLearning views per month. Staff enjoy personalized learning journeys and strong engagement. Helen Rust, head of training & development, praised the platform's flexibility and customer service.
Totara Learn helped KLM build a strong learning culture. KLM needed a way to give 30,000 employees access to a wide range of training and manage personal development budgets. Bloomville, a Totara par...tner, created KLM MyLearning using Totara Learn. The platform offers single sign-on, a custom interface, dashboards, and budget management tools. KLM now tracks training, budgets, and employee progress easily. The solution supports both internal and external learning, helping KLM employees take control of their development.
Accord LMS helped Wisconsin Hospitality Group train 5,000 new hires each year. The company needed a restaurant LMS that could integrate with their portals and websites. After using Accord LMS, employ...ee satisfaction increased and turnover at Applebee’s dropped by 11%. This saved $68,000 per year in hourly training costs. The cost of onboarding and training each employee dropped by 15%.
Administrate helped Royal Caribbean Group automate repetitive tasks and use data to improve training management. The company saved 10% of their annual budget. Productivity increased by 87%. Administr...ate made it easier for Royal Caribbean Group to train staff in offices around the world. The solution supported the company's growth and innovation at sea.
Continu helped Gaia Dubai improve staff training and brand experience. The old LMS was hard to use and not made for hospitality. Natasha Abou Moghli led the switch to Continu for easier, role-based t...raining. Staff engagement reached 97%. Gaia Dubai saved $100,000 a year with the new system. The platform made training simple and matched the Gaia brand.
DigitalChalk LMS helped QSR Automations move from a five-day, in-person training to an online platform. The old method took time and resources and hurt productivity. With DigitalChalk, employees trai...n online, saving time and money. Staff can review training anytime, which improved knowledge retention. Helpdesk calls dropped because answers were easy to find. QSR Automations praised DigitalChalk for being easy to use and for strong customer support.
Looop helped Edwardian Hotels make training easy and fast for their housekeeping staff. Staff can now access training on iPods anytime, anywhere. This stopped them from wasting 10-15 minutes looking ...for answers. Looop’s platform let them turn long paper manuals into short videos and guides. Over 100 training resources were created in less than a year. Now, 12 super-users at different sites can add and update content, keeping training consistent across all locations.
SmarterU LMS Admin Services helped Sunwing Travel Group reopen after COVID-19 shutdowns. Sunwing needed to quickly train hundreds of employees on new safety and compliance rules. The SmarterU team en...abled fast rollout and tracking of this training. This let Sunwing bring staff back to work safely. The project focused on urgent compliance and health training for a large travel company.
Learning Pool helped Center Parcs improve workforce training with data-driven learning. Center Parcs needed to save time and improve reporting accuracy for compliance training. Learning Pool created ...bespoke compliance dashboards with real-time data. The new system gives accurate, up-to-date records and management information. This solution reduced manual work and let teams focus on learning. Center Parcs now has better compliance and safer guest experiences.
Learning Pool helped Center Parcs improve workforce training with data-driven learning. Center Parcs needed to save time and improve reporting accuracy for compliance training. Learning Pool created ...bespoke compliance dashboards with real-time data. The new system gives accurate, up-to-date records and management information. This solution reduced manual work and let teams focus on learning. Center Parcs now has better compliance and safer guest experiences.
QRCodeKIT helped PortAventura World improve visitor experience at its theme parks. The park used dynamic QR codes to give guests real-time information, show schedules, and ticket links. This reduced ...the need for printed signs and cut down on material waste. PortAventura World now updates content quickly and saves on paper, ink, and labor. The solution supports sustainability and makes visits smoother for millions of guests each year.
Channable helped PerfectStay, a digital tour operator, boost their return on ad spend by 52%. PerfectStay used Channable's dynamic image editor to create thousands of personalized ad creatives for Fa...cebook DPA campaigns. The tool let them add prices, logos, and trip details to each ad automatically. This saved time and made sure ads matched website offers. The result was more targeted ads and better campaign performance.
Booking.com wanted to find new ways to increase bookings. They worked with Rokt Ads to reach travelers through special ads on ecommerce sites. Rokt Ads let them show offers to people who just bought ...related products. Booking.com saw a 15% higher return on ad spend than their target. They also saw a 150% increase in click-thru rate by testing offers. The campaign ran in 14 global markets.
Salesforce Experience Cloud helped Quintessentially improve luxury membership experiences. The company faced challenges with traditional communication, making it hard for members to track requests an...d access benefits. OSF Digital built a new online portal and mobile app, giving members better access and communication. The solution improved data integrity, member engagement, and communication processes. Quintessentially can now deliver personalized experiences and exceed member expectations.
nChannel helped AAA Washington connect Lightspeed POS with Microsoft Dynamics GP. AAA Washington wanted to improve their retail stores and customer experience. Their old POS system was slow and hard ...to change. nChannel's integration removed manual work and 24+ hour delays. Now, item data updates automatically and inventory is always current. Store sales data goes to the ERP in real time. This made shopping easier for customers and helped AAA Washington run their stores better.
Sharetribe helped socialbnb build a global marketplace for responsible travel. The founders started with a simple WordPress site to connect travelers with social impact projects. As demand grew, they... needed a scalable solution and chose Sharetribe. The new platform now supports over 500 organizations in 45 countries. Travelers pay a 15% fee, while communities use the service for free. The platform has a five-star average rating and positive feedback from both travelers and hosts.
Fresh Relevance helped Lockhart Catering personalize the customer experience with multiple price lists and targeted emails. The company saw a 0.5% increase in conversion rates and a 1200% rise in las...t click attribution. Product recommendations and auto optimization saved time and improved relevance. Over 150MB of data is managed weekly to ensure accurate pricing. Lockhart Catering improved loyalty and customer satisfaction with these solutions.
SmartRec by Amilia helped Sparta-White YMCA improve operations. Members now have more control and can do things on their own. Staff spend less time on transactions and more time with members. Parents... can sign up in five minutes instead of waiting days. Complaints from members have dropped a lot.
Kimpton needed a way to manage many restaurant websites and keep their brand consistent. They chose Apostrophe Assembly because it was easy to use and did not need a developer on staff. The team coul...d update menus, images, and events easily. They moved their sites over in small groups, making the process faster each time. Now, Kimpton manages over 60 sites from one dashboard. The team can keep all sites up to date and show each restaurant's unique style online.
A digital travel and hospitality agency in the GCC region
- Hospitality
Travel Ally, an AI-powered virtual assistant, replaced a rule-based chatbot in a travel planner app. The digital travel and hospitality agency wanted to offer hyper-personalization and better custome...r experience. Instinctools used Amazon S3, Lambda, Athena, SageMaker, and Bedrock to build a multi-agent AI system. The new assistant helped users book, plan, and adjust trips in real time. The agency saw a 15% increase in booking conversions and annual retention rose from 28% to 41%.
A major cloud data service in the hospitality industry
- Hospitality
Pronovix built a developer portal for a major cloud data service in the hospitality industry. The company wanted to make it easier for partners to find and use their APIs. Pronovix created a portal w...ith a clear API catalog, detailed documentation, and a partner program. The portal improved onboarding and made API integration simpler. The company now gets continuous updates and support for their developer portal.
Fastly Next-Gen WAF and Bot Management helped JetBlue block unwanted bot traffic and protect its website. JetBlue migrated 35 sites in 3 days before a busy holiday season. During a major fare sale, F...astly's client fingerprinting blocked 95% of malicious traffic with no impact on real customers. JetBlue saw fewer false positives, faster mitigation, and less manual work for its security team. The solution improved performance and cut costs for JetBlue.
Fastly Next-Gen WAF and Bot Management helped JetBlue block unwanted bot traffic and protect its website. JetBlue migrated 35 sites in 3 days before a busy holiday season. During a major fare sale, F...astly's client fingerprinting blocked 95% of malicious traffic with no impact on real customers. JetBlue saw fewer false positives, faster mitigation, and less manual work for its security team. The solution improved performance and cut costs for JetBlue.
Commonwealth Miami used Scalenut's tools to boost their online presence. They saw a 19X increase in organic traffic. Their keyword rankings improved with over 2,858 keywords. The restaurant's visibil...ity in search results also increased. This helped them connect with more customers online.
Radisson Hotel Group doubled online bookings by using Tridion for digital transformation. They consolidated 10 CMS into one, supporting 30 languages and reaching 60 markets. Results included a 357% i...ncrease in CTR, 23% higher conversion rate, and 40% lower bounce rate.
Radisson Hotel Group doubled online bookings by using Tridion for digital transformation. They consolidated 10 CMS into one, supporting 30 languages and reaching 60 markets. Results included a 357% i...ncrease in CTR, 23% higher conversion rate, and 40% lower bounce rate.
Radisson Hotel Group doubled online bookings by using Tridion for digital transformation. They consolidated 10 CMS into one, supporting 30 languages and reaching 60 markets. Results included a 357% i...ncrease in CTR, 23% higher conversion rate, and 40% lower bounce rate.
Real Results: Help Desk Customer Stories from Hospitality
ProfitSword
- Hospitality
TeamSupport helped ProfitSword improve customer service in the hospitality industry. ProfitSword needed better visibility, self-service, training, analytics, and efficiency. TeamSupport enabled fast ...implementation and improved team communication. Clients gained more insight into their requests. ProfitSword automated manual workflows and enhanced customer support.
Royal Caribbean used Atlassian to improve agile delivery. The company wanted to scale its agile processes. Atlassian helped Royal Caribbean organize teams and workflows. The solution made project man...agement easier. Royal Caribbean saw better teamwork and faster delivery. The company improved how it builds and launches new features.
Web+Center helped Basin Harbor Club manage IT help desk operations and facilities work orders. Before Web+Center, users struggled to get status updates and lost productivity. The software let users r...eport problems and track progress online. It also gave access to a knowledge base for troubleshooting. The product was free for their small IT team. The system improved efficiency and let the manager focus on more important projects.
BOSSDesk ITSM and help desk software helped The Breakers, a luxury hotel in Palm Beach, move from paper-based processes to automated workflows. The hotel used BOSSDesk to streamline ticket management..., asset tracking, and facilities maintenance. This change improved operational efficiency and reduced administrative overhead. The Breakers saw faster response times and better resolution of IT issues. User satisfaction and productivity increased with the new system.
SysAid helped David Lloyd Leisure transform its IT department. Manual processes made it hard to track requests and find root causes. SysAid's Self-Service Portal automated routing, enabled password r...esets, and improved reporting. 95% of IT tickets now come through the portal, cutting down calls and emails. Mean time to resolution dropped, and the team gained clear insights into IT issues and trends.
Dixa helped Stayforlong improve customer service with AI and automation. Stayforlong faced rising contact volumes and a complex, costly support setup. Dixa unified all channels into one workspace, ma...king agents more efficient. Automation and AI tools reduced email backlog by 50%. Contact per booking dropped by 33%. Time spent on back office tasks fell by 22%. Stayforlong now delivers faster, more personalized service.
Vacasa wanted to make customer support for homeowners better. Their team used Google Groups for support emails but had trouble tracking and replying quickly. It was hard to know who was working on ea...ch email. They switched to Hiver, which let them manage support emails in Gmail. This made it easier for agents to reply and track emails. With Hiver, Vacasa handled support emails 80% faster, saved 16,741 hours in a month, improved ticket resolution time by 80%, increased one-touch resolution cases by 80%, and improved first response time by 60%.
me&u used HubSpot and AWS to grow from an Australian startup to a global leader in mobile ordering and payments for hospitality. The company faced the challenge of scaling during the COVID-19 pandemi...c. They used AWS for reliable hosting, scalability, and technical support. This helped them serve over 6,000 venues and 13 million users. me&u raised over $100 million AUD and became a household name in Australia and beyond.
Holiday Inn Club Vacations (HICV) wanted to improve customer experiences by unifying customer data. They used Informatica's cloud Master Data Management, Data Governance, and Data Quality solutions. ...This provided a 360-degree view of each member, enhancing personalization and loyalty. The cloud migration took less than 4 months, consolidating over 7 systems and creating 350K+ unified member views. This transformation allowed HICV to better understand and serve their customers, improving data trust and operational efficiency.
Holistics helped RedDoorz automate data processes for its hotel operations. Before Holistics, RedDoorz built manual data pipelines that took up to a week to complete. The company needed to track many... metrics like property standards, pricing, and customer ratings. With Holistics, RedDoorz reduced data processing time from a week to five minutes. Business users now get reports quickly and easily, improving decision-making across the organization.
Jitterbit's low-code application helped Lucketts Travel remove several days of manual data entry each month. The finance team gained better financial transparency. Lucketts Travel built a finance and... accounting app in just 3 weeks. The app connects to more than 6 systems. After this, they created over 10 apps to manage their business. The solution helps them adapt to changing industry needs.
Jedox helped Harbour Hotels automate reporting and planning. The company used to spend a lot of time on manual spreadsheets, which caused errors and wasted time. With Jedox, tasks that took three hou...rs a day are now automated, and reports are sent out every morning. The system gives all departments access to the same data, making it easier to make decisions. Employees find their jobs more rewarding and can focus on important work instead of routine tasks. Jedox saved Harbour Hotels 3.5 weeks of reporting time each year.
SendThisFile helped The Ritz London improve international marketing. The hotel needed a simple and reliable way to send large files to marketing agencies. SendThisFile made file sharing easy and secu...re. Staff could track file uploads and downloads. This sped up marketing campaign turnaround times. The Ritz London used SendThisFile for fast, secure communication with agencies worldwide.
JustPerform helped Pan Pacific improve their budgeting and planning. Before, they used manual Excel sheets and had slow, error-prone processes. With JustPerform, they automated tasks and got real-tim...e data. The finance team can now make faster decisions and shorten budget cycles. The system's allocation engine and driver-based planning made cost allocation and forecasting easier for over 50 properties.
JustPerform helped Pan Pacific improve their budgeting and planning. Before, they used manual Excel sheets and had slow, error-prone processes. With JustPerform, they automated tasks and got real-tim...e data. The finance team can now make faster decisions and shorten budget cycles. The system's allocation engine and driver-based planning made cost allocation and forecasting easier for over 50 properties.
Stonefield Query for GoldMine helped Realstar Hospitality solve reporting problems after upgrading to GoldMine. The built-in reporting tools were hard to use and missed key information. Stonefield Qu...ery made it easy for staff to create and customize reports without programming skills. Suzy Pakmalaki could now edit and schedule reports for automatic delivery. Realstar Hospitality used Stonefield Query since 2002 and upgraded to the latest version, finding it reliable and user-friendly.
JustPerform helped Pan Pacific improve their budgeting and planning. Before, they used manual Excel sheets and had slow, error-prone processes. With JustPerform, they automated tasks and got real-tim...e data. The finance team can now make faster decisions and shorten budget cycles. The system's allocation engine and driver-based planning made cost allocation and forecasting easier for over 50 properties.
Microsoft Advertising helped Villa Finder, a premium villa rental service, solve low conversion rates caused by premium pricing and seasonal booking drops. Villa Finder used Responsive Search ads, Mu...ltimedia ads, and Audience Ad campaigns to reach high-intent audiences. Predictive targeting and exact match keywords improved campaign efficiency. The partnership led to a 25% increase in conversions and a 52% lift in clicks for their largest 2024 campaign. Microsoft Advertising also kept cost per acquisition strong and minimized seasonal lows.
Zoho Marketing Automation helped Fred. Olsen Cruise Lines connect guest and booking data for better marketing. The team used Zoho CRM and Zoho Survey to target campaigns and automate emails. They red...uced printing by 68% and kept revenue steady, even after sending mailers to 63% fewer homes. The new system improved campaign tracking, customer segmentation, and ROI. Fred. Olsen Cruise Lines now delivers more targeted messages and has a better understanding of the customer journey.
Proven Sweepstakes Use Cases for Hospitality Teams
Hyatt
- Hospitality
Hyatt used Contest Factory’s SpinZone Trade Show Edition at the Signature Travel Network Trade Show. Hyatt wanted to attract more booth visitors, collect email leads, and boost brand awareness for it...s resorts. Contest Factory set up an Instant Win Game where attendees registered and played for prizes like iPads and resort certificates. The booth saw high traffic, with two lines of attendees waiting to play. Hyatt was very happy with the results and continued to work with Contest Factory.
Kiwi Collection wanted to grow its Instagram follower base in 2013. They launched a hashtag-based Instagram contest called #KiwiMoments to engage users. Participants shared travel photos from Kiwi Co...llection hotels, with the chance to win a 5-night stay. The contest increased Instagram followers by 50% during the promotion and 100% after. It also drove significant traffic, with 54% of visits from referrals and each share generating 10.2 clicks.
Votigo built a sweepstakes microsite for Starwood's Preferred Guest program. The campaign aimed to boost awareness and sign-ups for the loyalty program. The solution included a Facebook tab and integ...rated points tracking. Over four weeks, the sweepstakes got 1,200 entries, 9,142 page views, and 4,345 visits. Ten dream trips were awarded, with one winner each week.
Gainsight helped Reviewpro Reputation improve customer health by 17%. The company used Gainsight's Customer Success platform to stop churn. Reviewpro Reputation is a hospitality technology leader. Th...e solution focused on driving retention and expansion. Gainsight enabled better user adoption and product analytics.
Webtrends Optimize helped Hotels4u improve their website with search funnel optimisation and multivariate testing. Hotels4u wanted to increase online sales and make booking easier for users. The team... used A/B and multivariate testing to improve the homepage, hotel details page, and booking funnel. Mobile site optimisation led to a 61% increase in searches and a 22% rise in mobile pageviews. Hotels4u saw a 5.5% increase in conversions after using Webtrends Optimize.
Glassbox helped Marriott improve digital account activation and login. Marriott used Glassbox to find and fix a common issue fast. This led to a 60% drop in support requests. Account activation and l...ogin improved for 141 million customers. Marriott prioritized errors by customer impact. The solution made the customer experience better and reduced support needs.
Evolv AI helped P&O Cruises improve customer acquisition and revenue. P&O Cruises switched from Adobe Target to Evolv AI for better automation, flexibility, and segmentation. They ran 58 experiments,... including optimizing their trip summary checkout page. This led to a 2.8% increase in bookings, 266 more orders, and £1.3 million in revenue. P&O Cruises now runs 20 times more experiments and generates over 3 times more revenue than before.
Ubisend helped Edyn Group solve HR inbox overload with a multilingual HR chatbot. Edyn Group's HR team supports a large, multinational workforce across four countries. The chatbot, Buddy, answers que...stions in multiple languages and gives location-specific answers by integrating with XCD HRMS. Only 13 human fallbacks occurred out of 200 regular users in a year. 15.4% of messages are handled outside office hours, reducing repetitive questions and giving staff real-time support.
The Bot Platform helped Ennismore transform internal communication and collaboration. Ennismore used the platform to build over 30 bots for 1,800 staff worldwide. Bots automated training, onboarding,... communications, and employee recognition. Staff now have 500,000 bot interactions each month, and 93% use two or more bots monthly. The solution digitized offline processes and improved workforce engagement and productivity.
Saysimple Engage helped Pean Holiday Park use WhatsApp to boost bookings. The challenge was to scale personal communication and increase reservations. Pean used WhatsApp broadcasting with Saysimple E...ngage to send early booking promotions. They achieved a 6% conversion rate, with 150 new bookings from 2,500 messages. Integration with Zapier and Hostaway allowed for personalized guest messages and faster responses. WhatsApp became their main sales channel, making guest contact easier and saving staff time.
Customers.ai helped Harvest Hosts lower Facebook cost per acquisition by 28%, dropping the average from $70 to $50. They added 58,000 new people to their Facebook retargeting audience in one week. Ha...rvest Hosts grew their email list by 74,000 and gained $125,000 in annual recurring revenue. Email revenue increased by 35%. The Website Visitor ID X-Ray Pixel and Restore for Facebook Retargeting were key tools in this success.
Carefree Boat Club (Cape Coral and Fort Myers, Florida locations)
- Hospitality
PaySimple helped Carefree Boat Club in Cape Coral and Fort Myers, Florida, manage payments and billing. The club needed a system for recurring and one-time payments, custom reports, and easy invoicin...g. PaySimple provided a customizable platform, hands-on support, and a mobile app for dockside payments. With PaySimple, the club increased revenue by 28%. The owners found the system user friendly and reliable for collecting money.
BrandingUI helped Woodhouse Day Spa manage marketing for 63 franchise locations. Before, making marketing materials took a lot of time and manual work. With BrandingUI, franchisees can edit and print... materials quickly on screen. The platform saves days of work, cutting it down to hours. Woodhouse Day Spa keeps brand identity strong and supports fast growth with less staff needed. The system is easy to use and gives a clear return on investment.
Microsoft Advertising helped Villa Finder, a premium villa rental service, solve low conversion rates caused by premium pricing and seasonal booking drops. Villa Finder used Responsive Search ads, Mu...ltimedia ads, and Audience Ad campaigns to reach high-intent audiences. Predictive targeting and exact match keywords improved campaign efficiency. The partnership led to a 25% increase in conversions and a 52% lift in clicks for their largest 2024 campaign. Microsoft Advertising also kept cost per acquisition strong and minimized seasonal lows.
Marin Display helped IBC Hotels lower CPM by 85%. The platform also reduced CPA by 72% and improved ROI by 53%. IBC Hotels used Marin Display’s Site Tracking Tag to automate tracking and attribution.... This eliminated manual deduping and made reporting easier. IBC Hotels could now accurately attribute bookings and optimize their retargeting funnel.
SAS Event Stream Processing on SAS Viya and SAS Visual Machine Learning helped Norwegian Cruise Line Holdings personalize passenger experiences in real time. The company used SAS to create targeted m...essaging campaigns for better customer engagement. Norwegian Cruise Line Holdings saw a 280% increase in campaign engagement. The solution was deployed with SAS Managed Cloud Services. This improved communication and guest satisfaction on their ships.
Referral Rock helped Catapult automate their referral program. Catapult replaced manual spreadsheets with an integrated system in their staffing portal. They used Mailchimp and Zapier to create a mul...ti-step referral process. In six months, Catapult generated over 4,500 referrals and saw 50,000 more web sessions. Members got £20 for every qualified referral. Catapult's team says the program now runs in the background and is easy to manage.
AppVirality helped MakeMyTrip, a leading travel app, grow with mobile referral marketing. The app used in-app referrals to reach more users. Install rate, conversion rate, and transaction rate increa...sed by up to 20%. The case shows how referral programs can drive app growth. MakeMyTrip optimized their referral strategy for better results.
Invoca helps Watermark Retirement Communities track marketing-generated calls and analyze conversations. Before Invoca, Watermark could not see which calls were quality leads or how well sales handle...d them. With Invoca’s Signals, they now track call quality, optimize for more RSVPs and tour bookings, and improve occupancy. Invoca lets them A/B test direct mail, lowering cost per lead by 7%. Sales and marketing teams now collaborate better, and managers use Invoca to coach staff with accurate call data.
A large multi-national hotel chain (600 person call center)
- Hospitality
Snowfly provided a gamified employee engagement and incentives program for a 600-person call center at a major hotel brand. The solution let managers and peers reward achievements using a common rewa...rd currency. Employees could earn tokens for meeting performance metrics, passing quizzes, and peer recognition. The program increased engagement and improved key metrics like quality scores, loyalty club enrollments, and credit card transfers. The flexible system allowed recognition for both objective and subjective achievements, boosting motivation and reducing program fatigue.
Cresta Coach and Cresta Agent Assist helped a leading vacations provider improve remote agent success. The company faced challenges with onboarding new remote agents and high attrition. Cresta's real...-time coaching and agent assist tools gave managers better visibility and saved them 2-4 hours per week. Agents using Cresta generated 38% more revenue, totaling $235,528 more sales per quarter. The company also improved compliance by automatically QA'ing 100% of calls.
Dynatrace helped Meliá Hotels International speed up its digital transformation. Meliá moved its critical apps to the cloud to handle a surge in travel demand. Dynatrace gave them fast, AI-powered in...sights into user experience. Teams now solve problems in minutes instead of hours. This lets staff focus on innovation and better guest service.
Bravon helped TipTo solve the problem of declining tip revenue in the hospitality industry. TipTo used Bravon's Wallet feature to create an app that lets workers receive digital tips through QR codes.... Workers can track and withdraw their tips safely. After using the app, 70% of users saw an increase in tip revenue. The app also boosted team engagement, with 60% of users reporting a more engaged team.
Observe.AI helped City Cruises by Hornblower improve their quality assurance process. Before, the team used manual spreadsheets and struggled to review calls quickly. With Observe.AI, they automated ...call analysis and streamlined workflows. This let managers give faster feedback and focus more on training. City Cruises saw a 40% boost in operational efficiency in just two weeks.
SLM's shared mail program helped Alterra Mountain Company grow their Ikon Pass business. Alterra wanted to test offline marketing to reach more prospects. SLM used personalized shared mail to target ...top-performing cities. The campaign delivered a $5 incremental CPA and a 1.75% response rate. Alterra used these results to expand into new East Coast markets.
Sales Engagement Success Stories: How Hospitality Companies Drive Results
Costa Cruzeiros
- Hospitality
Criteo helped Costa Cruzeiros improve their digital marketing. The company used Criteo's solutions to reach more customers and increase engagement. Criteo's platform offered tools for customer acquis...ition and retention. Costa Cruzeiros saw better results from their online ads. The partnership made their campaigns more effective.
OpenTable used Cirrus Insight to track sales activities and launch campaigns. They tracked hundreds of thousands of sales activities. They launched hundreds of successful campaigns. OpenTable improve...d sales efficiency by reducing redundancies.
Goava Discover helped K3 Travel make sales work faster and easier. Before, finding new companies to contact took a whole morning and often led to poor results. With Goava, salespeople quickly find th...e right prospects and get alerts about company changes. Now, one salesperson does the work that used to need two. K3 Travel sees more business opportunities and more sales, especially in the mid-market. They avoid wasted meetings and value Goava's support team.
Bookingkit helped Castle of Gropparello boost direct bookings to over 90%. The online ticketing solution enabled instant cashout, ensuring steady cash flow even during bad weather or no-shows. Sales ...and reach increased, with better customer experience and more up-selling opportunities. Daily operations became easier with automation and timely support in the local language.
Vienna Tourism Board wanted more views on their videos without using paid ads. They used tubics software to optimize 11 YouTube videos for search. In three months, they improved video titles, descrip...tions, tags, subtitles, and thumbnails. Watch time from suggested videos increased by 447%. Organic watch time from Google went up by 114%. Organic views from YouTube search rose by 235%, and views from YouTube suggestions grew by 192%.
A Fortune 500 company in the hospitality industry
- Hospitality
iQuanti used its experience optimization service for a Fortune 500 hospitality company. The goal was to boost customer engagement and increase conversions. iQuanti analyzed the full website journey a...nd prioritized changes using a custom ROI model. They ran tests across the site to improve key metrics. The result was an 80% increase in conversions for the client.
Semji helped Villanovo boost its SEO strategy. Villanovo wanted more organic traffic and better rankings for destination queries. Semji's platform let them optimize 245 pieces of content and automate... SEO briefs. The team saw a 55% increase in SEO traffic in one year. Now, 85% of their optimized content attracts SEO traffic.
Altezza used AI-assisted content generation and SEO optimization to help a major travel and leisure brand grow organic search traffic. The challenge was to attract more search-driven visitors to spec...ific products. Altezza created about 40 AI-optimized articles per month, targeting long-tail keywords and using custom GPT models for brand voice. The results included 200% month-over-month growth in organic traffic, a 35% improvement in ranking, and over 2.8 million impressions from non-branded keywords. The strategy also increased visibility in AI search platforms.
Choozle helped a national casino chain use real-time buying (RTB) technology for digital marketing. The casino used first-party data from site visits, bookings, and CRM to target customers. They ran ...display and video ad campaigns to boost repeat visits and brand awareness. The campaign led to a 280% lift in brand awareness in six months. Landing page visits rose by 45%. Monthly bookings increased by 15%. CPA dropped by 45%.
Emplifi helped Kimpton Hotels boost social media engagement and online bookings. Kimpton used Emplifi to collect and display user-generated content from guests, starting with a pet photo contest. The... platform made it easy to manage and showcase guest photos across property websites. Kimpton collected over 3.6 million traveler photos and drove more than 200 million engagements. IHG, Kimpton’s parent company, also expanded its use of Emplifi.
Displayce and Dentsu ran a programmatic DOOH campaign for Sofitel hotels in the USA. The campaign targeted affluent travelers over 35 using airport digital screens in six states. Sofitel used geo-tar...geting and multiple creative formats to reach their audience. The campaign delivered 15,442,410 impressions and 2,000,000 plays. Brand lift results showed a 44-point increase in specific intent, a 27-point rise in brand consideration, and a 13-point gain in brand familiarity.
Hospitality Implementation Playbook: CRM Best Practices
BentoBox
- Hospitality
Front helped BentoBox improve support for restaurants by unifying their teams on one platform. Before Front, BentoBox used multiple tools like Zendesk and Gmail, which made communication slow and ine...fficient. With Front, they consolidated systems, launched a chat widget, and improved collaboration. Response rates are now faster and communication is more accurate. This lets restaurant owners get better support and focus on their business.
International Student House of Washington, DC (ISH)
- Hospitality
Booking Ninjas helped International Student House of Washington, DC (ISH) manage complex housing operations for 100 residents from over 70 countries. ISH needed to automate bookings, billing, and com...munications. Booking Ninjas provided an automated property management system with a resident portal, custom billing, and multi-channel communication tools. Staff workload dropped, onboarding was smooth, and resident experience improved. ISH now uses data analytics for better planning and can focus more on building community.
a major hotel chain in Central America
- Hospitality
Bitrix24 CRM helped a major hotel chain in Central America streamline operations. The hotel used Bitrix24 to manage sales, clients, and team collaboration. They improved communication with omnichanne...l tools and automated workflows. The solution made it easier to track tasks and projects. The hotel now works faster and more efficiently.
Le Meridien, Abu Dhabi needed a faster way to communicate with customers and improve data collection. Unique Computer Systems provided an in-house SMS marketing system using Reson8 Enterprise. They a...lso created a custom web application to collect and validate customer data. This system helped Le Meridien manage marketing data and communicate offers more effectively, strengthening customer relationships.
Sage HR helped Ambassador Cruise Line manage HR as their team grew. Before Sage HR, HR tasks like shift scheduling and reporting took a lot of time and were done by hand. With Sage HR, shift scheduli...ng now takes minutes instead of a full day. Sickness reporting is now immediate. The system gives a single source of truth for HR data and strong data protection. Staff and managers find it easy to use and customer support is excellent.
me&u used HubSpot and AWS to grow from an Australian startup to a global leader in mobile ordering and payments for hospitality. The company faced the challenge of scaling during the COVID-19 pandemi...c. They used AWS for reliable hosting, scalability, and technical support. This helped them serve over 6,000 venues and 13 million users. me&u raised over $100 million AUD and became a household name in Australia and beyond.
Quickbase helped Sodexo manage rapid growth in its facilities management division. Sodexo used Quickbase to build the FMiQ platform, replacing slow spreadsheet processes. The new system lets Sodexo o...nboard new client sites in under an hour instead of several days. Sodexo now tracks and reports data for over 200 locations. The platform improved compliance, risk management, and real-time quality assurance tracking.
Zoho Marketing Automation helped Fred. Olsen Cruise Lines connect guest and booking data for better marketing. The team used Zoho CRM and Zoho Survey to target campaigns and automate emails. They red...uced printing by 68% and kept revenue steady, even after sending mailers to 63% fewer homes. The new system improved campaign tracking, customer segmentation, and ROI. Fred. Olsen Cruise Lines now delivers more targeted messages and has a better understanding of the customer journey.
Axelor's Low Code ERP helped ValVital modernize its HRIS. ValVital needed a flexible system to manage over 1,000 employees and adapt to changing HR regulations. Axelor automated HR processes, integra...ted Docusign, and improved contract management. The solution reduced errors and saved time for HR staff. Now, 70% of contracts are signed from a phone, and 50 HR staff use the system daily for 500-600 contracts each year.
Flipsnack helps JW Marriott Miami Turnberry Resort & Spa share monthly newsletters with prospective members. The marketing team finds Flipsnack easy to use for uploading assets and creating custom li...nks. This tool supports both internal and external communication. Flipsnack enables the resort to reach more potential customers and convert them into real visitors. The platform helps the resort stand out in the travel industry by making digital publishing simple and efficient.
Localize helped Tabist offer their travel services in 5 new languages. Tabist wanted to give travelers more local experiences and needed fast, high-quality translations. Localize made it easy to tran...slate content and manage workflows. Tabist saved 1500 hours of work. In the Chinese market, users grew by 71%, views by 51%, and purchases by 38%. In the Korean market, users grew by 312%, views by 248%, and purchases by 100%.
Radisson Hotel Group doubled online bookings by using Tridion for digital transformation. They consolidated 10 CMS into one, supporting 30 languages and reaching 60 markets. Results included a 357% i...ncrease in CTR, 23% higher conversion rate, and 40% lower bounce rate.
Radisson Hotel Group doubled online bookings by using Tridion for digital transformation. They consolidated 10 CMS into one, supporting 30 languages and reaching 60 markets. Results included a 357% i...ncrease in CTR, 23% higher conversion rate, and 40% lower bounce rate.
Radisson Hotel Group doubled online bookings by using Tridion for digital transformation. They consolidated 10 CMS into one, supporting 30 languages and reaching 60 markets. Results included a 357% i...ncrease in CTR, 23% higher conversion rate, and 40% lower bounce rate.
Radisson Hotel Group doubled online bookings by using Tridion for digital transformation. They consolidated 10 CMS into one, supporting 30 languages and reaching 60 markets. Results included a 357% i...ncrease in CTR, 23% higher conversion rate, and 40% lower bounce rate.
Hey Oliver helped Moondog’s Bar & Grill improve funnel conversions with marketing automation. The pub faced low email subscribers and needed better customer targeting. Hey Oliver enabled personalized... email campaigns and automatic lead segmentation. Moondog’s saw a big increase in email subscriptions and more returning visitors. The company also improved visitor segmentation and contact growth from the website.
Force24 helped Leisure Resorts launch an online check-in feature. Leisure Resorts wanted to go digital-first and manage bookings and communications better. They used Force24 for lead nurturing, lead ...scoring, and web tracking. The platform let them create an online check-in system and automate upselling. Real-time alerts and insights improved their sales process. The result was more efficient strategies and a better customer experience.
TUI Group wanted to reach more people and boost engagement across many brands and languages. Testing and creating content for different channels was hard and took a lot of time. They used Jacquard to... automate content creation and testing, starting with email campaigns. This helped them work faster and reach more people in English and German. They expanded to more brands and channels, like web and mobile push. TUI saw better engagement and made their tech tools more valuable and cost-effective.
Klaviyo B2C CRM helped Elk Springs Resort boost direct bookings and reduce reliance on OTAs. The resort switched from Mailchimp to Klaviyo for better lifecycle marketing. They used Klaviyo's automati...on features to engage guests and drive revenue. Elk Springs Resort saw a 215x ROI, 29% year-over-year growth in booking revenue, and 83% of Klaviyo revenue came from automations.
Mautic helped Haugan Cruises improve their marketing in the luxury travel industry. The company had over 10 customer lists managed manually, making it hard to personalize messages. With Mautic, they ...combined 15 lists into one and automated their marketing. The average read rate for emails increased to 22%. The sales team can now follow up with leads more effectively. Communication and efficiency improved across the team.
Datatonic used Google Cloud Generative AI to help Hotelplan Suisse plan holidays faster. Hotelplan staff can now give better and quicker travel advice to customers. The AI tool combines expert knowle...dge and data to answer questions in minutes instead of hours. The solution improved sales staff efficiency and made holiday planning easier for customers. Hotelplan also uses GenAI to speed up writing travel blogs and location descriptions.
SAS Event Stream Processing on SAS Viya and SAS Visual Machine Learning helped Norwegian Cruise Line Holdings personalize passenger experiences in real time. The company used SAS to create targeted m...essaging campaigns for better customer engagement. Norwegian Cruise Line Holdings saw a 280% increase in campaign engagement. The solution was deployed with SAS Managed Cloud Services. This improved communication and guest satisfaction on their ships.
SAS Event Stream Processing on SAS Viya and SAS Visual Machine Learning helped Norwegian Cruise Line Holdings personalize passenger experiences in real time. The company used SAS to create targeted m...essaging campaigns for better customer engagement. Norwegian Cruise Line Holdings saw a 280% increase in campaign engagement. The solution was deployed with SAS Managed Cloud Services. This improved communication and guest satisfaction on their ships.
SAS Event Stream Processing on SAS Viya and SAS Visual Machine Learning helped Norwegian Cruise Line Holdings personalize passenger experiences in real time. The company used SAS to create targeted m...essaging campaigns for better customer engagement. Norwegian Cruise Line Holdings saw a 280% increase in campaign engagement. The solution was deployed with SAS Managed Cloud Services. This improved communication and guest satisfaction on their ships.
Radisson Hotel Group doubled online bookings by using Tridion for digital transformation. They consolidated 10 CMS into one, supporting 30 languages and reaching 60 markets. Results included a 357% i...ncrease in CTR, 23% higher conversion rate, and 40% lower bounce rate.
Azira and GCommerce used real-world location data to help Chatham Bars Inn boost off-season bookings after renovations. They launched a targeted digital ad campaign to reach high-value travelers. The... campaign drove 890 visits, including 209 unique guests, and generated over $380,000 in revenue. Chatham Bars Inn saw a 6.7x return on ad spend and a 0.63% click-through rate, beating industry benchmarks. The partnership helped the hotel recover from a seasonal downturn and set up future marketing success.
PadSquad used high impact creative ads for Celebrity Cruises. They used four rich media formats to show premium cruise experiences. The ads targeted Cultural Indulgers with audience and contextual ta...rgeting. The campaign doubled the site visit rate compared to Celebrity Cruises' benchmark. It also drove a 25-point lift in consideration. Three out of four people were more likely to book after seeing the ads.
Gate Sentry and Sentry Solo helped Florida Yacht Club upgrade its access control. The club replaced manual logs and failing keypads with tablet-based software and mobile access tools. Staff now check... in guests and vendors quickly and securely. Boat owners and captains use VirtualKey for self-service dock access. Owners get real-time alerts when guests or vendors arrive. The club improved security, transparency, and member satisfaction.
Understanding Tag Management Impact in Hospitality: Real Customer Outcomes
Cathay
- Hospitality
Tealium helped Cathay, Hong Kong’s flagship airline, transform into a premium travel lifestyle brand. The challenge was to scale personalisation and enable fast experimentation during the pandemic. T...ealium’s real-time data platform unified customer profiles and allowed over 100 personalisation use cases each year. Teams launched targeted campaigns using live data, increasing engagement and retention. Time-to-market for new ideas dropped from weeks to days.
SyncApps helped The Vines of Mendoza connect Propertybase and Mailchimp. They needed to reach leads worldwide and send personalized emails. SyncApps automated syncing leads from Propertybase to Mailc...himp. The team could find unsubscribed users and retarget them. They also synced Mailchimp campaigns back to Salesforce for better tracking. This made their marketing and lead management faster and easier.
CData Sync helped Holiday Inn Club Vacations move Salesforce data to Azure and SQL Server for better reporting. The company faced daily outages and slow data retrieval with their old systems. With CD...ata Sync, they set up reliable, near real-time data replication in just two weeks. Now, teams can access up-to-date data for sales, marketing, and payments. Holiday Inn Club Vacations no longer worries about data security or delays. They handle millions of Salesforce records each month without errors.
Front helped BentoBox improve support for restaurants by unifying their teams on one platform. Before Front, BentoBox used multiple tools like Zendesk and Gmail, which made communication slow and ine...fficient. With Front, they consolidated systems, launched a chat widget, and improved collaboration. Response rates are now faster and communication is more accurate. This lets restaurant owners get better support and focus on their business.
Hospitality Implementation Playbook: Local Marketing Best Practices
Brookdale
- Hospitality
Yext helped Brookdale improve its digital presence for senior living communities. Brookdale needed to keep information accurate across the web, especially for mobile users. The company used Yext to c...lean up and manage its brand data online. This made it easier for families to find and contact Brookdale. The solution reduced stress for people searching for senior care.
Spotler helped Lake District Hotels connect their marketing and reservations data. This gave them a single customer view. They used Spotler to automate customer journeys and send personalised campaig...ns. Bookings increased by 4% in six months. They achieved an 11x return on investment from their marketing.
ServisBOT helped Intouch Games automate 28% of live chat queries with an AI-powered chatbot. Intouch Games needed to scale support as they added new brands and faced more customer queries. The chatbo...t integrated with their in-house live chat system and handled repetitive questions. In the first 90 days, 92,000 customers used the bot, and 28% of queries did not need a live agent. Queue times stayed on target even as customer numbers grew.
Antavo powered the Confidant Rewards loyalty program for Hyatt Inclusive Collection. The challenge was to shape customer behavior in a gamified way and boost engagement. Antavo's solution used a book...ing-based tier system and advanced segmentation for targeted campaigns. As a result, Confidant Rewards saw a 42% year-over-year increase in program revenue, 295,000 bookings submitted, and a 43% year-over-year increase in hotel bookings.
Currency Alliance helped TUI Musement connect with airline and hotel loyalty partners. TUI Musement used the platform to send partnership requests and manage agreements. The solution made it easy to ...find partners and set up collaborations. The process was faster and less costly than traditional methods. TUI Musement could offer loyalty points to customers as booking incentives.
LoyLap helped Hays Travel upgrade from a manual gift card system to a digital solution. The new system integrated directly with their POS, making gift card sales and redemptions easy for staff. Since... November 2023, Hays Travel processed over 12,900 gift card transactions with an average value of £331.72. During the holiday season, they sold over 2,800 digital gift cards, driving nearly 22% of all gift card sales. The digital gift cards became a strong revenue stream and brought in new customers.
Marsello helped Bakers Delight New Zealand rebuild their loyalty program after acquiring the master franchise in 2022. The team used Marsello to connect in-store and online sales data, run email camp...aigns, and automate marketing. Since implementation, Bakers Delight NZ saw nearly 8x database growth and 95% of their marketing database now participate in the loyalty program. Email open rates average 56%. The loyalty program drives consistent growth and helps set measurable business goals.
Stamp Me helped Paddlepod launch a digital loyalty program for their swimming venues. Paddlepod wanted to reward loyal customers and boost repeat visits. The program uses digital stamp cards for cafe... purchases and play sessions, managed through the Stamp Me Merchant Console. Paddlepod also uses the Birthday Club feature to send personalized messages and rewards. Over 570 loyalty members joined, with more than 2,000 stamps issued, driving customer engagement and emotional connection.
Guestline partnered with Trust Payments to enhance their Reslynx Property Management System with a payment gateway. This helped hoteliers comply with PCI regulations. In 2019, Guestline transitioned ...to a full Independent Sales Organisation (ISO) with Trust Payments' support. They retained customer service roles and developed in-house skills. Trust Payments provided training and marketing support for the transition.
Clutch helped Marcus Theatres improve their loyalty and subscription programs. Marcus faced tough competition from streaming services and needed to boost repeat visits. Clutch's Loyalty Management an...d Marketing Automation modules gave Marcus real-time data and AI-driven insights. Marcus saw a 10% increase in average order value, 80% increase in order frequency, and 85% increase in customer lifetime value. The new system made every customer feel valued and encouraged them to return.
Voucherify helped easyJet holidays manage the Covid-19 crisis by automating refunds with gift cards and discount coupons. The team needed a fast solution to handle a surge in cancellations and mainta...in liquidity. They integrated Voucherify in less than 12 weeks using .netcore SDK and React. The solution enabled easyJet holidays to process refunds quickly and target over 1 million customers with discounts. This reduced time to market and supported both B2C and B2B eshops.
Adelya's Loyalty Operator helped the Office de Tourisme de Marseille launch and manage the City Pass, a digital tourist and cultural pass. The main challenge was to create a complete product and conn...ect local partners to the system. The City Pass made it easier for tourists to access attractions and offered financial benefits. The program increased revenue for the Office de Tourisme and expanded their role beyond traditional tourism advice. The City Pass also attracted interest from other cities.
TASK provided Dôme Cafe Group with a point of sale, data warehouse, enterprise management, kitchen management, and API solutions. Dôme Cafe Group needed a flexible system for their growing internatio...nal cafe business. TASK worked closely with Dôme to tailor solutions to their needs. The partnership helped Dôme manage operations across locations in Australia, Dubai, Indonesia, and more. The IT manager praised TASK for their open-minded and agile approach.
Laasie Convert helped an independent 200-room hotel in Chicago boost direct bookings. The hotel struggled with low brand recognition and relied on OTAs. Laasie introduced personalized rewards on the ...website and in emails. Guests could pick rewards before arrival, making direct booking more attractive. Users who engaged with Laasie incentives had a 10.45% booking conversion rate, 4.8 times higher than those who did not. Guests selected rewards 80% of the time, showing strong engagement.
Epsilon helped Marriott International improve their marketing. Marriott wanted to reach more guests and increase bookings. Epsilon used data-driven marketing tools. Marriott saw better guest engageme...nt. Their bookings went up. The partnership made Marriott's marketing stronger.
Ibexa DXP helped Belambra modernize its website and information system. The old system was slow and hard to manage, with high costs and poor user experience. Ibexa provided a flexible, robust platfor...m with easy integration and better performance. Indexing 10 million rows now takes 15 minutes instead of hours. Daily price updates for 50 clubs are faster. Belambra cut operational costs and improved user experience, handling over 7 million page views in peak months.
Radisson Hotel Group doubled online bookings by using Tridion for digital transformation. They consolidated 10 CMS into one, supporting 30 languages and reaching 60 markets. Results included a 357% i...ncrease in CTR, 23% higher conversion rate, and 40% lower bounce rate.
UpMail helped Alliance Pornic Hotel improve email communications and branding. The hotel used UpMail’s email plugin with custom templates and content recommendations. The platform saved time and made... follow-ups easier with reminders. UpMail integrated with Outlook, so staff needed no extra training. Reporting tools showed what worked best. Alliance Pornic saw a 13% increase in revenue from direct customers in just 2 months.
Hospitality Implementation Playbook: Field Sales Best Practices
Le Meridien, Abu Dhabi
- Hospitality
Le Meridien, Abu Dhabi needed a faster way to communicate with customers and improve data collection. Unique Computer Systems provided an in-house SMS marketing system using Reson8 Enterprise. They a...lso created a custom web application to collect and validate customer data. This system helped Le Meridien manage marketing data and communicate offers more effectively, strengthening customer relationships.
SMS Marketing Success Stories: How Hospitality Companies Drive Results
Best Western
- Hospitality
Medallia helped Best Western improve their hospitality customer experience. The solution focused on collecting feedback and managing customer interactions. Best Western used Medallia's platform to en...hance service quality. The case highlights the impact of experience management in the hospitality industry. No specific numbers or metrics are mentioned in the content.
SimpleTexting helped Wilson Group collect customer feedback using SMS surveys. The group runs restaurants in Cairns, Australia, and faced challenges after COVID closures. They needed to attract more ...local patrons and improve online reviews. Using SMS feedback surveys, they achieved a 33% ROI and saw more regular customers returning to their venues.
Plivo's SMS API helps Houst manage guest communication for homesharing. Houst sends automated SMS reminders for payment, verification, check-in, and reviews. The company uses 4,420 virtual numbers in... seven countries. They have sent 427,078 automated messages and received 120,747 SMS messages from customers. Plivo's solution lets Houst identify callers and provide a personal guest experience.
Agentforce helped Boat Bike Tours handle a surge of quote requests during peak season. The company faced slow response times and heavy manual work, with each quote taking 15 minutes. Agentforce autom...ated the quoting process, using AI to suggest the best offers and integrate real-time data. Quote processing time dropped to 6 minutes. The solution improved customer experience and allowed Boat Bike Tours to manage more requests without overloading staff.
FireText SMS marketing helped Little Nan's Cocktail Bar launch its new venue. The bar used FireText and Constant Contact to grow its email and SMS lists. They ran SMS keyword campaigns and competitio...ns to collect customer data. Over launch weekend, more than 200 people visited. Email subscribers grew by 19%, SMS database by 31%, and email click-through rates reached 10%. The campaign helped secure a permanent location for the bar.
Understanding CRM All-in-One Impact in Hospitality: Real Customer Outcomes
Genève Tourisme et Congrès
- Hospitality
Maxo helps Genève Tourisme et Congrès promote Geneva as a top destination for tourism, leisure, and commerce. They use Maxo with QlikView to track and compare tourism activities, manage events, and r...un multi-channel marketing campaigns. The solution lets them analyze data from the hospitality industry. Genève Tourisme et Congrès can now offer customized products and packages to visitors. This improves their marketing and customer experience.
Fidelity EPoS helped Bridge Leisure Parks Ltd improve business efficiency with their Holiday Park EPoS and back office systems. Bridge Leisure wanted a centrally controlled solution to manage sales, ...stock, and pricing across nine UK locations. Fidelity EPoS enabled easy data transfer, central management, and site-specific CRM features. The system allowed instant price changes, better stock control, and targeted promotions. Bridge Leisure saw increased sales, improved margins, and higher customer loyalty through tailored promotions and owner privilege cards.
Microsoft Advertising helped Villa Finder, a premium villa rental service, solve low conversion rates caused by premium pricing and seasonal booking drops. Villa Finder used Responsive Search ads, Mu...ltimedia ads, and Audience Ad campaigns to reach high-intent audiences. Predictive targeting and exact match keywords improved campaign efficiency. The partnership led to a 25% increase in conversions and a 52% lift in clicks for their largest 2024 campaign. Microsoft Advertising also kept cost per acquisition strong and minimized seasonal lows.
Sage HR helped Ambassador Cruise Line manage HR as their team grew. Before Sage HR, HR tasks like shift scheduling and reporting took a lot of time and were done by hand. With Sage HR, shift scheduli...ng now takes minutes instead of a full day. Sickness reporting is now immediate. The system gives a single source of truth for HR data and strong data protection. Staff and managers find it easy to use and customer support is excellent.
CampaignDrive helps Marriott International manage its global hotel brand across thousands of locations. The platform ensures brand consistency and streamlines creative production for local marketing ...teams. Marriott uses CampaignDrive's landing page generator to make teams more nimble and responsive. The tool also saves money for the company. Marriott's Senior Content Strategist calls it a game changer for local marketing.
Zebra automated solutions helped Blacksmith Coffee Company improve precision and efficiency. The company used Zebra's technology to streamline operations. This led to better accuracy and faster servi...ce. The automated tools made daily tasks easier for staff. Blacksmith Coffee Company saw improved workflow and customer experience.
Meltwater helped W Singapore improve its social media strategy. The hotel used Meltwater's social listening and analytics tools to track guest feedback and public sentiment. W Singapore published mor...e user-generated content and analyzed social media reach and sentiment every quarter. As a result, they saw a 200% increase in social media engagement and a 10% growth in reach. The team used these insights to make better decisions for future campaigns.
Heepsy helped Hotels.com build brand awareness using influencer marketing. Hotels.com wanted to be seen as the top choice for exciting accommodations, but did not use traditional travel influencers. ...The projects* agency chose unique influencers, including a dog and a popular Instagram curator, to tell creative stories. The campaign led to 90 posts and stories, 4.1 million organic impressions, and a reach of 1.3 million. The campaign won the Best Travel Campaign prize at the Influencer Marketing Awards 2020.
Influencity helped Palladium Hotel Group boost brand visibility with influencer marketing. Palladium used Influencity to find influencers who matched their target guests. They focused on building rea...l loyalty and authentic connections with travelers. Influencers helped Palladium reach Millennials and Gen Z, who trust social media for travel ideas. The strategy kept Palladium top-of-mind and drove bookings year-round.
LOKE used Bluedot geolocation to improve mobile order pick up at stadiums. Fans ordered and paid for food and drinks through LOKE’s app. Bluedot detected when fans approached the counter, so staff co...uld prepare orders on time. This reduced wait times and got fans back to the game faster. LOKE also delivered secure payments and personalized engagement at scale.
Favendo provided MSC Cruises with an on-premises mobile wayfinding and KidsFinder solution for cruise ships. The challenge was to help guests navigate large ships and to quickly locate children who m...ight get lost. Favendo installed a BLE beacon infrastructure and integrated their Commander SDK into the MSCForMe app. Parents can now track their children in real time using special wristbands. Favendo's solution met all requirements, and ten ships are now equipped with the system. The KidsFinder service is one of the most popular features in the MSCForMe program.
eXo Platform helped Ushuaïa Villages connect a community of independent owners. The network includes many campgrounds and sites across France. Ushuaïa Villages used eXo Platform to share best practic...es. The platform supports efficient work and a strong employee experience. The solution is smartly integrated for daily needs.
MangoApps helped Barut Hospitality Management connect employees across 6 resort hotels in Turkey. The company needed a social intranet to improve communication and support compliance. MangoApps provi...ded a user-friendly platform for collaboration and 24/7 access to important information. Frontline employees gained better resources to connect with colleagues. The digital workspace transformed how staff share and find information.
Jostle helped Azul Hospitality connect employees across 39 hotels in the United States. Azul needed a way to unify communication and build community among staff at many locations. They used Jostle to... boost engagement, share news, and manage documents. Employee engagement rose from 45% to 75%. Jostle became a key part of Azul’s company culture and improved collaboration.
Radisson Hotel Group doubled online bookings by using Tridion for digital transformation. They consolidated 10 CMS into one, supporting 30 languages and reaching 60 markets. Results included a 357% i...ncrease in CTR, 23% higher conversion rate, and 40% lower bounce rate.
Radisson Hotel Group doubled online bookings by using Tridion for digital transformation. They consolidated 10 CMS into one, supporting 30 languages and reaching 60 markets. Results included a 357% i...ncrease in CTR, 23% higher conversion rate, and 40% lower bounce rate.
MangoApps helped Barut Hospitality Management connect employees across 6 resort hotels in Turkey. The company needed a social intranet to improve communication and support compliance. MangoApps provi...ded a user-friendly platform for collaboration and 24/7 access to important information. Frontline employees gained better resources to connect with colleagues. The digital workspace transformed how staff share and find information.
Inriver PIM helped Hendi, a global culinary equipment manufacturer, solve product data management challenges. Hendi struggled with inconsistent product information across catalogs, websites, and ERP ...systems, causing confusion and inefficiency. Inriver provided a unified platform, integrating with ERP and Magento, and enabled Hendi to scale catalog production from 6 to 20 versions, cutting production time by 75%. Hendi expanded its product range from 2,000 to 9,500 SKUs and language offerings from 9 to 25, saving nearly 50% of their time and improving customer experience across all channels.
Spotler helped Lake District Hotels connect their marketing and reservations data. This gave them a single customer view. They used Spotler to automate customer journeys and send personalised campaig...ns. Bookings increased by 4% in six months. They achieved an 11x return on investment from their marketing.
Airbnb wanted to keep their community engaged before, during, and after live events. They needed to measure how people felt and stayed connected. Airbnb used Kaltura to get creative with employee eng...agement at company events. They looked for signals from their audience to understand feelings. This helped Airbnb build trust and keep their community strong.
Frame.io helped Princess Cruises manage a complex video and photo project for their Alaska cruises. The team used Frame.io and Adobe Creative Cloud to centralize assets and streamline creative collab...oration across continents. They organized 15TB of footage, communicated quickly, and delivered a selects reel within 36 hours. Princess Cruises produced record volumes of high-quality content for broadcast, web, and social media. The team can now easily repurpose and access their expanded content library, reducing future costs.
Socialive helped PCMA improve global communication during COVID-19. PCMA used Socialive to create and share high-quality video content with its worldwide audience. The platform enabled live broadcast...s across Facebook, LinkedIn, and YouTube, reaching different regions. PCMA saw 10x more engagement and 12x more views. The team used features like multi-channel broadcasting and video clipping to connect with their community.
Multiple hotels and resorts in the Middle East
- Hospitality
Wavestore Video Management Software (VMS) helps hotels and resorts in the Middle East secure their properties. These locations face high people traffic and need to protect staff, guests, and assets. ...Wavestore's SIRA certified solution integrates hundreds to thousands of cameras from many brands. The system is easy to use, scalable, and offers strong security from the start. Operators can store and manage high-quality video for long periods, meeting the needs of busy travel and leisure businesses.
Corporate Traveler (Flight Centre Travel Group)
- Hospitality
Vidyard helped Corporate Traveler, part of Flight Centre Travel Group, modernize its sales process. The team moved from manual cold-calling and emails to using personalized video messages. This chang...e led to a 55% email open rate and a 75% email response rate. In just six months, they landed $42 million in new business. Vidyard made sales outreach more personal and effective.
Microsoft Advertising helped Villa Finder, a premium villa rental service, solve low conversion rates caused by premium pricing and seasonal booking drops. Villa Finder used Responsive Search ads, Mu...ltimedia ads, and Audience Ad campaigns to reach high-intent audiences. Predictive targeting and exact match keywords improved campaign efficiency. The partnership led to a 25% increase in conversions and a 52% lift in clicks for their largest 2024 campaign. Microsoft Advertising also kept cost per acquisition strong and minimized seasonal lows.
Mobile Marketing Success Stories: How Hospitality Companies Drive Results
Path Vacations
- Hospitality
RingCentral helped Path Vacations upgrade from a basic phone system to a cloud-based communications suite. The company now answers 2,000 calls daily with RingCentral Contact Center. Sales increased a...nd guest bookings went up after switching to RingCentral. Path Vacations lowered costs by removing hardware and improving staff efficiency. Integration with Creatio CRM made support and sales calls more productive. Employees use RingCentral Video for meetings and quick chats, keeping the team connected.
Octopus HACCP, a French SaaS company, faced a high no-show rate for sales meetings. They tried email reminders, but they were ineffective. The sales team decided to use text messages, which have a hi...gher open rate. They chose Sakari for its easy integration with HubSpot. This change led to a 10% reduction in no-shows, increasing productive sales meetings and overall sales efficiency.
OneSignal push notifications helped Palisades Tahoe Ski Resort boost mobile app engagement. The marketing team used targeted, real-time messages to keep guests informed and satisfied. Push notificati...ons shared special offers, terrain updates, and crowd management tips. App engagement surpassed the website and other channels. Geolocation and app behavior features made messages timely and relevant. The resort credits OneSignal for helping deliver a 5-star guest experience.
CleverTap helped Brevistay, a platform for hourly hotel bookings, boost sales and retention. Brevistay faced challenges with user drop-offs and inefficient tools. They used CleverTap’s advanced analy...tics and segmentation to send targeted offers and re-engage users. Real-time insights and multi-channel campaigns improved user journeys. Brevistay saw a 15% increase in sales and higher booking conversion rates.
Vibes' Marketo integration helped a global travel loyalty leader boost member engagement. The company switched from email to SMS, MMS, and Mobile Wallet to reach members on mobile. Vibes' platform le...t marketers send personalized messages from Marketo, saving time and effort. In the first year, they grew from 0 to 50,000 SMS subscribers. Now, 1,000 SMS messages drive the same inbound calls as 10,000 emails did before. The company values Vibes' support and new ideas for mobile marketing.
Airship helped Caesars Entertainment improve its mobile strategy. Caesars used the Airship Customer Engagement Platform to send personalized, location-based offers and automated messages. Caesars saw... a 3.5x higher 3-month retention rate for users who opted in to push notifications. The company also achieved a 120% boost in its App Store rating. Caesars now keeps guests engaged and increases revenue through targeted mobile messaging.
MoEngage Push Amplification™ helped OYO improve push notification delivery. OYO struggled with low delivery rates on Xiaomi devices, with less than 30% reach for active users. Using MoEngage, OYO inc...reased delivery rates by 44% for Xiaomi devices and saw a 25% uplift in overall campaign delivery. The solution used features like Dynamic Product Messaging and fallback mechanisms. OYO reached more users and improved engagement with personalized offers.
Understanding Content Marketing Impact in Hospitality: Real Customer Outcomes
Austrian National Tourist Office
- Hospitality
Readpeak helped the Austrian National Tourist Office run a Video Native campaign in the UK. The goal was to challenge stereotypes about Austria and test video ads against other platforms. The campaig...n used targeted video ads to engage UK travelers. Results showed a 23x lower cost per completed view, the same view-through rate as average, and 9.5x more impressions for the same budget. Nearly 300,000 completed views were achieved with an average watch time of 60% and a cost of just €0.03 per view.
Four Seasons wanted to localize unique customer moments in over 100 locations worldwide. They used a platform to source user-generated content and partner with influencers. This strategy helped them ...create authentic content at scale. The platform automated many tasks, reducing manual processes by 90%.
Taboola’s AI-powered performance platform helped AIDA Cruises and Initiative boost campaign results. They used Taboola Image Ads, Maximize Conversions bidding, and advanced audience targeting. The ca...mpaign achieved a 5X return on ad spend and a 26% lower cost per opportunity than peers. Conversions increased by 82% while cost per opportunity dropped by 50%. Taboola outperformed the peer set by 19% in campaign ROAS.
Marriott was making a lot of content but did not have a clear strategy. They worked with Contently to bring all their content work onto one platform. This helped them manage stories, hire writers, an...d track how well their content performed. Marriott could see which articles led to hotel bookings and how much money was made. As a result, they generated $3 million in new bookings, saw a 105% increase in return visitors, and reached 1 million page views per month.
Fiix CMMS helped NZSki manage maintenance at their ski resort. Before Fiix, the team used paper, spreadsheets, and separate systems. This made tracking work slow and hard. With Fiix, all maintenance ...tasks are in one place. The team can see work history and upcoming jobs easily. Maintenance is now more efficient and more preventive work gets done on time.
Fattal International Hotels and Resorts
- Hospitality
Fattal International Hotels and Resorts wanted to improve customer experience in their call centers. They needed a knowledge management platform to help agents find accurate information quickly. They... used Lighthouse software to manage data and help agents give better service. After using Lighthouse, they cut agent training time by 50%. They also reduced call duration and holding times. Customer satisfaction went up and agents made fewer mistakes.
Gainsight helped Reviewpro Reputation improve customer health by 17%. The company used Gainsight's Customer Success platform to stop churn. Reviewpro Reputation is a hospitality technology leader. Th...e solution focused on driving retention and expansion. Gainsight enabled better user adoption and product analytics.
IntelAgree helped Pebble Beach Company fix slow contract management. Their old system made it hard to find contracts and caused delays. With IntelAgree, Pebble Beach now stores all contracts in one p...lace and can search them fast. The legal team created nine contract templates to save time. They finalized a contract with three signatures in just nine minutes. The new system improved speed, access, and organization for Pebble Beach.
Gatekeeper helped Hakkasan Group improve contract approval processes. Hakkasan faced problems with too many contracts and vendors, leading to missed renewals and manual work. Their previous contract ...management tool could not handle automation or permissions. Gatekeeper gave them better contract visibility, automated renewals, and secure access controls. Now, teams do not miss deadlines and manage contracts with less stress.
Revnue helped Black Diamond manage supplier contracts in the hospitality industry. Black Diamond struggled with manual contract management, losing time and money. Revnue digitized over a thousand con...tracts in one week and stored them in a cloud-based Smart Repository. The platform made it easy to track contracts and access information quickly. As a result, Black Diamond gained an 11% increase in sales uptake and reduced the number of suppliers by over 50%.
Salesforce Experience Cloud helped Quintessentially improve luxury membership experiences. The company faced challenges with traditional communication, making it hard for members to track requests an...d access benefits. OSF Digital built a new online portal and mobile app, giving members better access and communication. The solution improved data integrity, member engagement, and communication processes. Quintessentially can now deliver personalized experiences and exceed member expectations.
Sage HR helped Ambassador Cruise Line manage HR as their team grew. Before Sage HR, HR tasks like shift scheduling and reporting took a lot of time and were done by hand. With Sage HR, shift scheduli...ng now takes minutes instead of a full day. Sickness reporting is now immediate. The system gives a single source of truth for HR data and strong data protection. Staff and managers find it easy to use and customer support is excellent.
Sage HR helped Ambassador Cruise Line manage HR as their team grew. Before Sage HR, HR tasks like shift scheduling and reporting took a lot of time and were done by hand. With Sage HR, shift scheduli...ng now takes minutes instead of a full day. Sickness reporting is now immediate. The system gives a single source of truth for HR data and strong data protection. Staff and managers find it easy to use and customer support is excellent.
Zoho Marketing Automation helped Fred. Olsen Cruise Lines connect guest and booking data for better marketing. The team used Zoho CRM and Zoho Survey to target campaigns and automate emails. They red...uced printing by 68% and kept revenue steady, even after sending mailers to 63% fewer homes. The new system improved campaign tracking, customer segmentation, and ROI. Fred. Olsen Cruise Lines now delivers more targeted messages and has a better understanding of the customer journey.
Maxio helped Pal USA (formerly SkyWire) fix financial operations problems. The company struggled with inaccurate journal entries and manual spreadsheets. Maxio's subscription management platform made... month-end close easy and accurate. The finance team now tracks revenue and renewals faster. They save half an hour a day on renewals. Maxio gives them more metrics with less effort.
Stripe helped Goodtill launch a new table-based ordering product for hospitality businesses. Goodtill needed to adapt quickly when COVID-19 disrupted the industry. Using Stripe Connect, Payments, and... Radar, Goodtill onboarded over 400 new restaurants in under 4 weeks. Online payments volume grew 3,000 times in 6 months. The team completed development in just 3 weeks.
Sage HR helped Ambassador Cruise Line manage HR as their team grew. Before Sage HR, HR tasks like shift scheduling and reporting took a lot of time and were done by hand. With Sage HR, shift scheduli...ng now takes minutes instead of a full day. Sickness reporting is now immediate. The system gives a single source of truth for HR data and strong data protection. Staff and managers find it easy to use and customer support is excellent.
Paychex helped Hunger Thirst Group with payroll and HR solutions. The company used Paychex to manage employee payments and HR tasks. The testimonial highlights that the Paychex team is available 24/7... for support. Hunger Thirst Group found the service reliable and helpful for their business needs.
Luxury Hotels and Resorts brand (Hotel Chain)
- Hospitality
Revnomix Business Intelligence (BI) platform helped a luxury hotel chain automate data processing. The client faced manual data handling and inconsistent formats across properties. Revnomix consolida...ted data from multiple systems into a single BI platform. The solution automated daily and weekly reporting, provided real-time analytics, and enabled role-based dashboards. The hotel chain now benefits from faster, more accurate insights and improved revenue management.
Aiosell helped Sun-n-Sand Hotel, Mumbai solve their pricing challenges. The hotel used Aiosell’s automated dynamic pricing to adjust rates based on market demand. This system updated rates 30-40 time...s a day and integrated with their property management and channel manager systems. As a result, the hotel saw their average room rate increase by over 20% in less than 3 months. The management team could focus more on guest experience and expansion.
RingCentral helped Path Vacations upgrade from a basic phone system to a cloud-based communications suite. The company now answers 2,000 calls daily with RingCentral Contact Center. Sales increased a...nd guest bookings went up after switching to RingCentral. Path Vacations lowered costs by removing hardware and improving staff efficiency. Integration with Creatio CRM made support and sales calls more productive. Employees use RingCentral Video for meetings and quick chats, keeping the team connected.
Northstar used Remo to move their in-person travel and hospitality events online. They needed a virtual event platform that kept the quality of networking and presentations high. Remo let guests conn...ect and network in a way that felt like real life. Northstar saw a 150% performance bump after switching to Remo. The platform made it easy for people to use and enjoy virtual events.
Emma email marketing helped Dogfish Head Brewery connect with fans and boost brand awareness. The team used automated welcome emails with an 83% open rate and a 27% click rate. A targeted web series ...campaign for their Mug Club members saw a 58% open rate and 33% click rate. Big, bold CTA buttons increased clicks. Segmentation and co-marketing helped Dogfish Head reach new audiences and grow engagement.
Inxmail helped Aldiana run a 50-day anniversary campaign with an interactive calendar. The campaign required a simple, secure, and legally compliant way to collect leads. Inxmail provided a technical... solution that managed the website, email integration, and data security. Over 11,000 people joined the contest and signed up for the newsletter. Aldiana exceeded its goals and gained many new leads.
LocaliQ video ads helped Green Turtle Bay Resort & Marina reach new audiences. They managed YouTube Ads and other video campaigns for the resort. The marketing manager said they now get as much viewe...rship on their own YouTube channels as they did from spending millions on TV airtime. The platform provided smart targeting and easy-to-track results. This improved their brand engagement and online reach.
Zoho Marketing Automation helped Fred. Olsen Cruise Lines connect guest and booking data for better marketing. The team used Zoho CRM and Zoho Survey to target campaigns and automate emails. They red...uced printing by 68% and kept revenue steady, even after sending mailers to 63% fewer homes. The new system improved campaign tracking, customer segmentation, and ROI. Fred. Olsen Cruise Lines now delivers more targeted messages and has a better understanding of the customer journey.
Netcore Cloud helped Hungry Hub improve customer journeys. Hungry Hub used Netcore Cloud to create better experiences for users. This led to a 56% increase in revenue from these journeys. Netcore Clo...ud provided tools for journey orchestration and personalization. Hungry Hub saw strong business growth from these changes.
Le Meridien, Abu Dhabi needed a faster way to communicate with customers and improve data collection. Unique Computer Systems provided an in-house SMS marketing system using Reson8 Enterprise. They a...lso created a custom web application to collect and validate customer data. This system helped Le Meridien manage marketing data and communicate offers more effectively, strengthening customer relationships.
Cybba helped Denihan Hospitality Group boost bookings and conversion rates. Denihan used Cybba's remarketing emails and onsite engagement technology. The group saw a 12 percent increase in conversion...s each year. Cybba's tools helped guide site visitors to finish bookings. Email remarketing also helped up-sell and drive more revenue. Denihan's digital content manager said Cybba's technology directly led to more revenue.
Epsilon helped Marriott International improve their marketing. Marriott wanted to reach more guests and increase bookings. Epsilon used data-driven marketing tools. Marriott saw better guest engageme...nt. Their bookings went up. The partnership made Marriott's marketing stronger.
SocketLabs helped Eproductive fix problems with unreliable transactional email. Eproductive sends up to five million emails a year for hotels and UK charity retailers. SocketLabs made setup fast and ...easy, with Eproductive running on an evaluation server in 30 minutes. The company built a custom integration in less than two days using SocketLabs sample code. SocketLabs improved data integrity, email deliverability, and GDPR compliance. Eproductive praised SocketLabs for great customer service and strong reporting features.
Mailmodo helped Musafir double sales for their UAE tourist visa product. Musafir used interactive forms in email to collect more customer data. This let the sales team segment leads and focus on the ...best prospects. The new approach made it easier to reach monthly sales targets. Musafir saw a 2X increase in sales after using Mailmodo's interactive emails.
Virgin Holidays wanted to improve their travel content strategy. They found that they were often telling customers what to do, rather than engaging them. With Brandwatch's help, they created the Tren...ding Travel Guide, a socially-aggregated travel guide. This tool uses social media insights to show trending attractions. The guide increased page views by 14.75% and session duration by 75.29%. It also won a Drum Award for best Leisure and Travel Strategy.
Facelift Data Studio helped Meliá Hotels International centralize social media data and automate reporting. The company used advanced analytics to optimize digital marketing and track over 500 social... media profiles in 167 countries. With 7.1 million fans and followers, Meliá Hotels improved content optimization and customer care. The tool saved the global team many hours each month and provided custom metrics for deep insights.
NH Hotel Group uses Onclusive Social to improve customer experiences. They use social intelligence to manage their online reputation. The platform helps them understand what travelers want. NH Hotel ...Group can personalize experiences for guests. Social media listening lets them track consumer interests in different markets. This helps them build stronger brand loyalty.
Meltwater helped W Singapore improve its social media strategy. The hotel used Meltwater's social listening and analytics tools to track guest feedback and public sentiment. W Singapore published mor...e user-generated content and analyzed social media reach and sentiment every quarter. As a result, they saw a 200% increase in social media engagement and a 10% growth in reach. The team used these insights to make better decisions for future campaigns.
Virgin Holidays wanted to improve their travel content strategy. They found that they were often telling customers what to do, rather than engaging them. With Brandwatch's help, they created the Tren...ding Travel Guide, a socially-aggregated travel guide. This tool uses social media insights to show trending attractions. The guide increased page views by 14.75% and session duration by 75.29%. It also won a Drum Award for best Leisure and Travel Strategy.
Spotler helped Lake District Hotels connect their marketing and reservations data. This gave them a single customer view. They used Spotler to automate customer journeys and send personalised campaig...ns. Bookings increased by 4% in six months. They achieved an 11x return on investment from their marketing.
Zoho Marketing Automation helped Fred. Olsen Cruise Lines connect guest and booking data for better marketing. The team used Zoho CRM and Zoho Survey to target campaigns and automate emails. They red...uced printing by 68% and kept revenue steady, even after sending mailers to 63% fewer homes. The new system improved campaign tracking, customer segmentation, and ROI. Fred. Olsen Cruise Lines now delivers more targeted messages and has a better understanding of the customer journey.
Ordering.co helped Alsea, a top restaurant operator in Latin America, improve customer experience and boost sales. Alsea needed a scalable, secure platform for its many restaurant brands. Ordering.co... delivered a customizable solution with multi-channel ordering, loyalty program upgrades, and logistics integration. Alsea saw better customer satisfaction, faster order management, and strong digital growth, especially during the pandemic. The partnership enabled Alsea to adapt quickly and keep sales steady.
Liana Technologies provided Action Hotels with an easy-to-use email marketing tool and custom newsletter templates. Action Hotels faced challenges with scattered communication and time-consuming proc...esses across nine hotels. The solution helped harmonize and streamline their email marketing and automation. As a result, Action Hotels saw a 74% increase in open rates and a 137% increase in click-through rates compared to their previous tool. The company achieved results above the regional industry average and generated strong ROI for digital channels.
Yext helped Brookdale improve its digital presence for senior living communities. Brookdale needed to keep information accurate across the web, especially for mobile users. The company used Yext to c...lean up and manage its brand data online. This made it easier for families to find and contact Brookdale. The solution reduced stress for people searching for senior care.
a major hotel chain in Central America
- Hospitality
Bitrix24 CRM helped a major hotel chain in Central America streamline operations. The hotel used Bitrix24 to manage sales, clients, and team collaboration. They improved communication with omnichanne...l tools and automated workflows. The solution made it easier to track tasks and projects. The hotel now works faster and more efficiently.
Guesty helps Aboard, a property management company in Honolulu, keep all their listings occupied year-round. Aboard uses Airbnb for most bookings but needs to respond to guest inquiries within an hou...r to keep Super Host status. Guesty’s automated messaging system ensures Angela Tseng, Aboard’s owner, never misses an inquiry. This helps Aboard maintain high response rates and stand out in a less-visited part of Hawaii. Angela says she never misses an inquiry, even when sleeping.
Zello helped W Seattle Hotel replace old two-way radios with a modern push-to-talk app. The hotel needed a solution that fit their modern image and was easy to use. Zello worked on Wi-Fi and any data... network, letting staff use iPods and smartphones. The hotel used Zello’s management console to update users and channels fast. After a year, all two-way radios were retired and 68 users relied on Zello for daily communication. Staff liked using one device for all their apps and found Zello reliable and easy to manage.
Issuu helped Kempinski Hotels bring their guest magazine, Travelling in Style, online. Kempinski used Issuu's Embed and Articles features to make content more accessible and interactive. The Elite pr...ogram boosted their latest publication to over 1.3 million impressions. Kempinski tracked where readers were located and how they engaged with the magazine. This expanded their digital reach and improved guest engagement at no extra cost.
Fellow Digitals’ Learning Management System (LMS) helped Marché International, a leader in Swiss gastronomy, solve onboarding challenges for 2,500 employees. The company needed a digital solution for... training staff who often lack regular computer access. The LMS offered mobile-friendly, 10-minute courses, automated workflows, and easy integration with their communication platform. Marché International saw major time and cost savings, with all employees able to access onboarding and compliance training on any device. The digital academy improved knowledge sharing, service quality, and employee connection to company values.
Comind.work helped CWT unify global travel operations. CWT faced fragmented knowledge and isolated workflows, causing inefficiencies and knowledge loss. Comind.work delivered a centralized platform f...or workflow automation and knowledge management. The solution enabled cross-team collaboration and secure information sharing. CWT improved project completion time by 40% and reduced new employee training time. Service consistency and client satisfaction increased across all regions.
Radisson Hotel Group doubled online bookings by using Tridion for digital transformation. They consolidated 10 CMS into one, supporting 30 languages and reaching 60 markets. Results included a 357% i...ncrease in CTR, 23% higher conversion rate, and 40% lower bounce rate.
Forrester Decisions helped Onyx CenterSource, a B2B payments provider in hospitality, recover after the pandemic caused a sharp drop in revenue. Onyx used Forrester data and research to support bold ...business choices. This led to doubling their average contract value. Onyx also exceeded its sales targets. The chief commercial officer credits Forrester for providing confidence and validation.
NH Hotel Group uses Onclusive Social to improve customer experiences. They use social intelligence to manage their online reputation. The platform helps them understand what travelers want. NH Hotel ...Group can personalize experiences for guests. Social media listening lets them track consumer interests in different markets. This helps them build stronger brand loyalty.
Shanon marketing platform helped 株式会社JTB build a member business platform fast. JTB needed to manage seminars, email newsletters, and member sign-ups for its "LAPITA" business. Shanon delivered a web...site and system in about one month, making operations efficient and secure. The platform reduced manual work and risks from paper forms. JTB aimed to reach 500 member companies by 2016 using this system.
Beauhurst helps Home Grown find and target new members for its private club. The platform lets them identify entrepreneurs, investors, and service providers who fit their community. Home Grown uses B...eauhurst to build tailored outreach lists, leading to more than 40% open rates in recent campaigns. The tool also keeps them updated on members and industry news. Without Beauhurst, they would have relied on paid ads to grow their membership.
SAS Event Stream Processing on SAS Viya and SAS Visual Machine Learning helped Norwegian Cruise Line Holdings personalize passenger experiences in real time. The company used SAS to create targeted m...essaging campaigns for better customer engagement. Norwegian Cruise Line Holdings saw a 280% increase in campaign engagement. The solution was deployed with SAS Managed Cloud Services. This improved communication and guest satisfaction on their ships.
Microsoft Advertising helped Villa Finder, a premium villa rental service, solve low conversion rates caused by premium pricing and seasonal booking drops. Villa Finder used Responsive Search ads, Mu...ltimedia ads, and Audience Ad campaigns to reach high-intent audiences. Predictive targeting and exact match keywords improved campaign efficiency. The partnership led to a 25% increase in conversions and a 52% lift in clicks for their largest 2024 campaign. Microsoft Advertising also kept cost per acquisition strong and minimized seasonal lows.
Cybba helped Denihan Hospitality Group boost bookings and conversion rates. Denihan used Cybba's remarketing emails and onsite engagement technology. The group saw a 12 percent increase in conversion...s each year. Cybba's tools helped guide site visitors to finish bookings. Email remarketing also helped up-sell and drive more revenue. Denihan's digital content manager said Cybba's technology directly led to more revenue.
Optmyzr helped Voordeeluitjes manage over 12,000 travel packages with just two marketers. The main challenge was scaling paid search and making fast, data-driven decisions across a large, seasonal in...ventory. With Optmyzr’s Rule Engine, they automated campaign management, flagged underperformers, and streamlined budget updates. The team now works faster and smarter, focusing on strategy and creative instead of manual tasks. Voordeeluitjes credits Optmyzr for enabling a small team to perform like a large one.
Customer Alliance helped Hotel Nordik manage reviews and feedback. The hotel used online review management and customer feedback tools. They improved their reputation and guest experience. Hotel Nord...ik reached the number one spot on Tripadvisor. The solution included AI reply assistant and analytics. The hotel used surveys and review distribution to get more feedback.
Birdeye Social AI helped Pacifica Senior Living manage social media for 96 communities. They faced problems with creating authentic, local content and tracking engagement across many Facebook pages. ...Birdeye made it easy to schedule and automate posts, leading to an average of 4 posts per week per location and 11,200 posts in 9 months. The platform let staff share real photos and stories, building trust and stronger connections with families. Pacifica Senior Living now keeps each community's voice unique while staying on brand.
Olery Reputation Management Dashboard helps Stayokay monitor guest feedback from over 40 online review sites. The dashboard makes it easy to reply to reviews and compare properties. Stayokay uses Ole...ry to send surveys after each stay. All collected data is used for monthly reporting to improve product and service levels. This helps Stayokay enhance guest experience and manage their online reputation.
Understanding Project Management Impact in Hospitality: Real Customer Outcomes
Flight Centre Travel Group Canada
- Hospitality
FunctionFox helped Flight Centre Travel Group Canada's in-house creative team manage projects for 9 brands. The team needed a web-based, easy-to-use project management tool. FunctionFox made project ...tracking and time management simple and efficient. The team quickly adopted the system and saw better project handovers and less need for status meetings. Customer support from FunctionFox was fast and helpful, making the transition smooth and effective.
Hilton used Qualtrics XM for Customer Experience to collect and analyze guest feedback in real time. They replaced traditional post-stay surveys with a continuous listening program, engaging guests b...efore, during, and after their stay. Hilton used messaging and AI-driven analytics to identify and resolve guest issues quickly, like improving towel quality. The Stay Experience Platform helped Hilton break down silos and put customer feedback at the center of their operations. Hilton achieved faster problem resolution and real-time insights into guest experiences.
Groupe.io helped Palazzo Versace Dubai improve internal communications and employee engagement. The hotel needed to reach all staff, including frontline teams, with real-time updates. Groupe.io provi...ded a mobile-first platform with features like recognition cards, announcements, and digital handbooks. Employees could access training, celebrate milestones, and share achievements. After using Groupe.io, the workforce happiness index reached an all-time high and retention improved.
The Montcalm London Hotels wanted to put their employees first and give them a voice. They struggled to hear from staff across their many hotels and needed a way to understand employee feelings. They... used Winningtemp to collect honest feedback and data from employees. This helped them create better people strategies and a more inclusive culture. As a result, they unlocked new budgets and saw a 13% increase in their employee eNPS score, from +16 to +29.
NAKIVO Backup & Replication helped Ottoman’s Life Hotel Deluxe protect Microsoft 365 and virtual machines. The hotel needed a new backup solution because their old one was too expensive and did not m...eet their needs. NAKIVO offered affordable pricing and strong performance. The hotel now secures critical business data and ensures system availability. This helps them avoid data loss and keep operations running smoothly.
Lunio helped G Adventures cut invalid traffic by 43.6% during their peak booking month. The team used Lunio to block click fraud and improve paid media campaign efficiency. G Adventures saved an aver...age of $109,518 each month by reducing wasted ad spend. The solution gave them better control and transparency over their ad campaigns. With Lunio, they could focus more on driving bookings and less on fighting fake clicks.
DNSFilter helped Oetker Collection, a global hotel group, protect 1,000 remote Windows devices from phishing and malware. The IT team needed a web filtering solution after switching antivirus provide...rs. DNSFilter's Roaming Clients and interstitial page feature blocked uncategorized malicious domains in real time. Deployment covered 10 hotels in one week and all devices in under two months. The solution stopped threats that antivirus missed and improved security awareness across locations.
Hilton used Qualtrics XM for Customer Experience to collect and analyze guest feedback in real time. They replaced traditional post-stay surveys with a continuous listening program, engaging guests b...efore, during, and after their stay. Hilton used messaging and AI-driven analytics to identify and resolve guest issues quickly, like improving towel quality. The Stay Experience Platform helped Hilton break down silos and put customer feedback at the center of their operations. Hilton achieved faster problem resolution and real-time insights into guest experiences.
Cvent Event Diagramming helped Hyatt Regency Ludhiana show event spaces to customers in a new way. The hotel used the tool to make custom event diagrams fast. This helped planners see what their even...ts would look like. The team built trust with customers by showing them real setups. The hotel made the event planning process smoother and more personal.
IntouchCheck helped Concept Hotels manage audits and inspections across seven boutique hotels. Before, teams used manual spreadsheets for room checks and operations, which took too much time. With In...touchCheck, they created digital checklists for audits, room inspections, and property checks. Now, results are available in under 8 minutes instead of over 2 hours. The software makes it easy to track performance, share results with staff and investors, and quickly address issues. Concept Hotels can now make better decisions and improve guest experience.
Betterworks helped Grupo Posadas, a leading hospitality company in Mexico, fix slow and manual performance management. The company used Betterworks to set clear goals and improve team alignment. They... started with 50 users and adopted OKRs to track progress. Regular meetings helped teams understand and use the new system. During the pandemic, Betterworks kept teams focused and connected, supporting both business goals and employee well-being.
Pechanga Resort Casino wanted to improve guest satisfaction and track insights. They needed a tool to collect large volumes of data without restrictive limits. SurveySparrow was chosen for its flexib...ility and ability to handle large data. Pechanga saw a 40% increase in survey responses and better ROI. They used smart lists to segment audiences and deliver personalized experiences, leading to higher engagement and satisfaction.
SurveyGoo helped Drumpellier Golf Club move their member survey from paper to an online format. The team reviewed and adapted the existing questionnaire for their survey platform. They collected data... and produced key findings with summary charts and data tables. The results gave insight into member satisfaction and highlighted areas for improvement. This project made it easier for the club to understand and improve the membership experience.
Mopinion helps Astore, part of the Accor Group, improve customer satisfaction with user insights. Astore uses Mopinion for online surveys to collect both qualitative and quantitative feedback from ho...tel and restaurant customers. Before Mopinion, Astore relied on email surveys that did not provide enough responses or insights. With Mopinion, Astore gathers feedback to address challenges like product availability and performance. This feedback shapes the product roadmap, leading to new features such as stock notifications based on customer requests.
HotelTonight wanted better feedback to improve guest experiences. They switched from Google forms to Delighted to send NPS surveys after hotel stays. This change increased guest engagement and feedba...ck. HotelTonight now gets about 1,000 pieces of feedback each week. Their average NPS rose from 68 to 75, which is much higher than the industry average. The team uses this feedback to fix problems and improve their service.
Pechanga Resort Casino wanted to improve guest satisfaction and track insights. They needed a tool to collect large volumes of data without restrictive limits. SurveySparrow was chosen for its flexib...ility and ability to handle large data. Pechanga saw a 40% increase in survey responses and better ROI. They used smart lists to segment audiences and deliver personalized experiences, leading to higher engagement and satisfaction.
Pechanga Resort Casino wanted to improve guest satisfaction and track insights. They needed a tool to collect large volumes of data without restrictive limits. SurveySparrow was chosen for its flexib...ility and ability to handle large data. Pechanga saw a 40% increase in survey responses and better ROI. They used smart lists to segment audiences and deliver personalized experiences, leading to higher engagement and satisfaction.
Carnival Cruise Line wanted to help website visitors find answers to their questions. They used AddSearch to improve their site search. The search page now shows popular searches and frequently asked... questions. This helps users find what they need more easily. Carnival Cruise Line is the most popular cruise brand in North America.
Amplemarket’s AI Sales Platform helped Duve build its outbound sales from scratch. Duve, a guest experience platform for hotels, had no internal outbound process before 2023 and relied on external SD...Rs. After hiring their first outbound executive, Duve used Amplemarket for multichannel engagement, email validation, and LinkedIn integration. In two months, Duve booked 45 meetings, achieved 70% open rates, and saw 20% reply rates.
SentiSum helps British Airways Holidays analyze over 100,000 customer reviews in minutes. Before SentiSum, the team manually labeled a small sample of reviews, which took hours and risked bias. Now, ...SentiSum's AI quickly finds key drivers of NPS and customer sentiment. The team saves time, gets objective insights, and can act fast to improve customer experience. SentiSum also helps BA Holidays spot and prevent customer complaints early.
Apollo Hotels had trouble making sure their sales team always had the latest marketing materials. They used hard copies and had to check a central server for updates, which was slow and confusing. Wi...th Scaura, new content is pushed directly to the sales team through an app. The app works offline and keeps all materials up to date and on brand. The sales team can now give better presentations anytime and feel more confident in meetings.
An online vacation rental marketplace wanted to make it easier for hosts to list their properties. The process was slow and required a lot of manual work. Infogain used bots and automation to speed u...p the process. They automated 80% of the listing steps. This reduced the time to activate listings by 70%. The company doubled the number of activations in the same time. They also cut 45% of manual work.
Understanding Social Media Marketing Impact in Hospitality: Real Customer Outcomes
Virgin Holidays - Hospitality
Virgin Holidays wanted to improve their travel content strategy. They found that they were often telling customers what to do, rather than engaging them. With Brandwatch's help, they created the Tren...ding Travel Guide, a socially-aggregated travel guide. This tool uses social media insights to show trending attractions. The guide increased page views by 14.75% and session duration by 75.29%. It also won a Drum Award for best Leisure and Travel Strategy.
Meliá Hotels International - Hospitality
Facelift Data Studio helped Meliá Hotels International centralize social media data and automate reporting. The company used advanced analytics to optimize digital marketing and track over 500 social... media profiles in 167 countries. With 7.1 million fans and followers, Meliá Hotels improved content optimization and customer care. The tool saved the global team many hours each month and provided custom metrics for deep insights.
NH Hotel Group - Hospitality
NH Hotel Group uses Onclusive Social to improve customer experiences. They use social intelligence to manage their online reputation. The platform helps them understand what travelers want. NH Hotel ...Group can personalize experiences for guests. Social media listening lets them track consumer interests in different markets. This helps them build stronger brand loyalty.
W Singapore - Hospitality
Meltwater helped W Singapore improve its social media strategy. The hotel used Meltwater's social listening and analytics tools to track guest feedback and public sentiment. W Singapore published mor...e user-generated content and analyzed social media reach and sentiment every quarter. As a result, they saw a 200% increase in social media engagement and a 10% growth in reach. The team used these insights to make better decisions for future campaigns.
Virgin Holidays - Hospitality
Virgin Holidays wanted to improve their travel content strategy. They found that they were often telling customers what to do, rather than engaging them. With Brandwatch's help, they created the Tren...ding Travel Guide, a socially-aggregated travel guide. This tool uses social media insights to show trending attractions. The guide increased page views by 14.75% and session duration by 75.29%. It also won a Drum Award for best Leisure and Travel Strategy.
Lake District Hotels - Hospitality
Spotler helped Lake District Hotels connect their marketing and reservations data. This gave them a single customer view. They used Spotler to automate customer journeys and send personalised campaig...ns. Bookings increased by 4% in six months. They achieved an 11x return on investment from their marketing.