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Driving ROI and results: Understanding the Impact of SEO in Marketing And Advertising

Seocomplete - Marketing And Advertising - Small

Germany

Seocomplete uses XOVI and XOVI AI to manage SEO for over 300 domains. The agency relies on XOVI for keyword... analysis, competitor insights, ranking monitoring, and reporting. XOVI AI helps Seocomplete track visibility in AI-powered search systems like ChatGPT and Google AI. Structured workflows and data-driven strategies support long-term SEO growth for B2B clients. Seocomplete values XOVI for daily agency operations and client project execution.

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DigitalMarketer - Marketing And Advertising - Medium

Austin, USA

DigitalMarketer used native advertising to promote its Authority ROI blog training program. They created a detailed landing page with valuable... content and multiple links to their video sales letter. The team ran native ads on Facebook and Twitter, spending $2,666.04 in total. The campaign generated $9,581.85 in sales, achieving a 259% ROI. The landing page also attracted significant organic traffic and social shares.

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Pilote Consulting - Marketing And Advertising - Small

France

Pilote Consulting used SE Ranking to help a European eco-hotel group triple its organic traffic in 7 months. The agency fixed... over 200 technical SEO issues, improved the website health score from 56 to 91, and created 12 new landing pages. They cut the client's paid search budget by 30% and increased direct bookings by 38%. Pilote Consulting also boosted keyword rankings and built over 40 high-quality backlinks. The client saw stronger brand recognition and better marketing ROI.

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Performics - Marketing And Advertising - Large

Chicago, USA

Lumar helped Performics fix major SEO issues for their client Otoshops. They used Lumar to find broken links, duplicate pages,... and deep landing pages. Performics rebuilt the site’s link structure and improved technical SEO. As a result, Otoshops saw an 82% year-over-year increase in organic sessions. The share of healthy pages rose from 58% to 80%.

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Outreach Labs - Marketing And Advertising - Small

USA

Outreach Labs used Linkio to boost its own site's visibility in AI-generated answers. They started with a detailed keyword and... buyer grid, targeting 28,000 keywords across four core services. Their link plan focused on building 10 links per month, with most links aimed at the homepage to build domain authority. Before starting, they checked 125 AI queries and found zero citations for their brand. The campaign aims to turn these empty results into citations by building links on high-authority sites.

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InLinks - Marketing And Advertising - Small

London, UK

InLinks used Majestic's link intelligence tools to launch its SEO platform in a crowded market. The team focused on "Alliance... Linking," building relationships with industry leaders, customers, and influencers to earn high-quality backlinks. Instead of chasing link quantity, InLinks prioritized trust and relevance, resulting in steady organic ranking improvements. The case highlights how strategic alliances and content-driven outreach can drive visibility for a new marketing technology startup.

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BeeDIGITAL - Marketing And Advertising - Medium

Madrid, Spain

marketgoo helped BeeDIGITAL automate lead segmentation and website SEO reporting. Sales reps saved up to 2 hours daily and increased... meaningful prospect calls from 35% to 65%. Monthly SEO reports doubled client retention and reduced account manager time per client to 15 minutes per month. BeeDIGITAL improved customer loyalty, lead generation, and resource optimization using marketgoo’s SEO tools. The partnership enabled better client satisfaction and a stronger value proposition.

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Journey Further - Marketing And Advertising - Medium

Leeds, UK

Journey Further used Convert Experiences to improve conversions for High Street TV’s Yawn Beds. They found that paid traffic bounced... due to low brand credibility. Journey Further created a dedicated PPC landing page to build trust and highlight value. The test targeted paid traffic and used Google Analytics for analysis. Purchases increased by 32.62% with a 98.56% confidence level. The results led to more successful tests and new value proposition ideas.

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Climb & Conquer - Marketing And Advertising - Small

London, UK

Sitebulb Cloud helped Climb & Conquer, a UK-based agency, scale their SEO operations. The team switched from desktop tools to... Sitebulb Cloud to handle larger enterprise websites. They now crawl sites with up to 800,000 URLs and use advanced dashboards and Google Search Console integration. The agency saves 10-12 business days per year, boosting productivity and focusing more on strategic work. JavaScript rendering analysis also helps them uncover issues on complex sites.

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YIPI - Marketing And Advertising - Small

Turku, Finland

Sitechecker helped YIPI, a digital marketing agency, cut critical technical SEO issues by 30 to 50%. The team reduced time... spent on audits and monitoring by 20 to 30%. Website health scores improved by 15 to 25% across client sites. YIPI switched from Semrush to Sitechecker for a simpler, cost-effective SEO platform. The agency now manages all client SEO health in one place, making error detection and fixes faster.

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Bill Good Marketing - Marketing And Advertising - Small

Salt Lake City, USA

Clearscope helped Bill Good Marketing revive its digital presence. The company saw a 10× increase in daily organic clicks, from... 12 to 134, and a 34× jump in non-branded traffic. Clearscope enabled the team to move from monthly to weekly content publishing. The platform unified their SEO workflow and rebuilt their authority in financial advisor marketing. Hundreds of new inbound leads came from improved search visibility.

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SEO CREATIVE - Marketing And Advertising - Small

Israel

WebCEO helped SEO CREATIVE, a digital marketing agency, streamline SEO project management. The agency used WebCEO to standardize workflows and... improve keyword research, technical audits, and SEO analysis. After implementing WebCEO, a major retail client saw a 140% year-over-year increase in organic traffic. Organic SEO traffic now accounts for 49.33% of the client's website sales turnover. WebCEO's reporting and task management tools saved the agency time and money.

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Volume Nine - Marketing And Advertising - Small

Denver, USA

Volume Nine used AuthorityLabs to track keyword performance and measure content results for their clients. The agency shifted from a... technical SEO focus to an audience-driven content marketing approach. AuthorityLabs helped them monitor rankings, conversions, and keyword trends by location and device. Clients saw up to 22,000 monthly conversions and a 3,000–4,000% increase in impressions. Other results included a 234% rise in organic traffic and a 135% boost in social media conversions within four months.

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Chosen Data - Marketing And Advertising - Small

USA

Chosen Data used Serpstat to find new keyword opportunities for a large food blog. They optimized title tags and meta... descriptions to try to increase organic click-through rates. Using SEOTesting.com, they ran controlled tests for 26 days. One test with the keyword "keto milk substitute" saw CTR drop from 16.10% to 14.44%. The team learned which keywords did not improve results and planned further tests. Serpstat helped them identify and act on high-potential content.

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Slaterock Automation - Marketing And Advertising - Small

USA

Outranking helped Slaterock Automation publish 30–40 articles per month. Before, the agency did manual research and content planning. With Outranking,... they automate content brief creation and optimize articles faster. The team uses the tool’s link recommendations to improve rankings. Articles now rank quicker and client sites grow steadily. Outranking made their content process much faster and easier.

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Crosslist - Marketing And Advertising - Small

USA

Nightwatch helped Crosslist centralize all their ranking data into one view. This made it easy for Crosslist to spot ways... to improve their SEO rankings. They quickly responded to changes in rankings. Crosslist saw a 30% increase in visibility and 43% growth in volume. The team used seamless integrations with other tools for better SEO tracking.

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iProspect - Marketing And Advertising - Large

London, UK

iProspect analyzed over 1,000 top finance keywords in the UK to assess Google's People Also Ask (PAA) results. They found that... 55.1% of financial PAAs returned non-UK content, with US sites dominating 50.5% of the time. Personal finance and insurance queries often showed few UK-specific results, even for highly local terms. The study highlights a major geo-skew in Google's PAA for UK finance searches. iProspect recommends focusing on Featured Snippets for better local SEO impact.

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iProspect - Marketing And Advertising - Large

London, UK

iProspect analyzed over 1,000 top finance keywords in the UK to assess Google's People Also Ask (PAA) results. They found that... 55.1% of financial PAAs returned non-UK content, with US sites dominating 50.5% of the time. Personal finance and insurance queries often showed few UK-specific results, even for highly local terms. The study highlights a major geo-skew in Google's PAA for UK finance searches. iProspect recommends focusing on Featured Snippets for better local SEO impact.

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Jens Fauldrath - Marketing And Advertising - Small

Germany

LinkResearchTools helps Jens Fauldrath analyze link profiles for his sites and competitors. The tool saves a lot of time by... providing highly valid data from many sources. It organizes data in easy categories with useful attributes. This makes it simple to see which links are online or broken. Every report module offers unique advantages for SEO work.

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Jens Fauldrath - Marketing And Advertising - Small

Germany

LinkResearchTools helps Jens Fauldrath analyze link profiles for his sites and competitors. The tool saves a lot of time by... providing highly valid data from many sources. It organizes data in easy categories with useful attributes. This makes it simple to see which links are online or broken. Every report module offers unique advantages for SEO work.

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V Digital Services - Marketing And Advertising - Large

TapClicks AI Agents helped V Digital Services save time by automating campaign monitoring and reporting. The agency used Executive Insights... Summary and Top & Bottom Performer Insights to quickly understand client campaign performance. Departmental dashboards let teams track KPIs and spot drops in traffic, conversions, and costs-per-lead. This freed up time for campaign optimization and better client communication. CSMs now focus on the most important accounts, improving efficiency and prioritization.

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Edge Webware - Marketing And Advertising

POP helped Edge Webware boost an ecommerce client's SEO in a tough fitness niche. The client had a low budget... and needed more clicks for non-branded keywords. Edge Webware used POP's Content Brief and Content Editor to optimize articles and link them to product pages. In 6 months, the client saw a 513% increase in clicks, 13 keywords in the top 3, 6 featured snippets, and 106 keywords in the top 10. The strategy focused on keyword tiers and content optimization for better search results.

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Maxburst - Marketing And Advertising - Small

LinkDoctor helped Maxburst recover from a major drop in organic traffic after a website revamp. The team used a targeted... link building strategy, content recommendations, and social media improvements. Maxburst saw a 452% increase in organic traffic and a 156% rise in organic keywords. Domain rating improved from 67 to 70. The agency owner praised LinkDoctor for attentive service and strong results.

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Kalicube - Marketing And Advertising - Small

Kalicube Pro uses the Authoritas SERPs API to manage and optimize brand SERPs and Google Knowledge Panels. Kalicube Pro collects... over 25 billion data points, covering 70 million brands and 1 million entrepreneurs. The platform helps digital marketing agencies improve their clients' online presence and E-E-A-T signals. Kalicube Pro relies on Authoritas for detailed, daily SERP and Knowledge Graph data. This solution enables accurate brand representation and better search engine visibility.

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Intent SEO - Marketing And Advertising - Small

Morningscore helped Intent SEO boost organic leads to 3-4 per month. The company saw a 1825% increase in top 3... keyword rankings and 1207% traffic growth in 2023. Morningscore's user-friendly SEO tools made tracking and improving SEO results easy. The SEO Health Score reached 96, and the Morningscore value hit 1.5 million NOK per month. Intent SEO now ranks among Norway's top SEO blogs.

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aimup.agency - Marketing And Advertising - Small

SEOmonitor's AI Content Writer helped aimup. agency manage 21 clients with just one strategist. The agency produced 657 SEO-optimized articles...per month using AI-powered workflows. 81% of articles ranked in Google, 52% appeared in Google's AI Overview, and 43% were cited in ChatGPT. Client results included tripled leads, 18x revenue growth, and 11x more conversions. The agency achieved 3x higher output per resource and 67% lower pricing than traditional agencies.

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Autumn Ledesma - Marketing And Advertising - Small

WooRank helped Autumn Ledesma, an SEO specialist, cut a month of manual work down to two days. She used WooRank's... site audit and site crawl tools to find and fix errors for her clients. One client's WooRank score improved by 36 points, reaching 80. The client's organic performance also improved, leading to higher satisfaction. Autumn values WooRank's easy reports and time-saving features for her freelance SEO business.

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Overdose - Marketing And Advertising

AccuRanker helped Overdose improve SEO for SHEIKE, a women's fashion brand. Overdose used real-time keyword tracking and competitor analysis with... AccuRanker. They identified content gaps and optimized pages quickly. Overdose increased SHEIKE’s Share of Voice by over 51.6%, with spikes up to 80%. This led to more visibility and conversions for SHEIKE in a competitive market.

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Guest Post Tracker - Marketing And Advertising

SEOJet helped Guest Post Tracker reach Google's top 3 rankings for key terms with just 8 backlinks. The platform guided... link building using a data-driven link map and anchor text optimization. Competing sites needed up to 648 links for similar results. Guest Post Tracker tracked progress and rankings with SEOJet features. The case shows how focused link strategies can outperform high-volume backlink tactics.

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seo web analyst blogger community - Marketing And Advertising

Google Ads costs have risen sharply, with some campaigns seeing a 50% to 100% increase. The seo web analyst blogger... community ran campaigns on Google and Facebook and found Google Ads now require longer durations and higher budgets to see results. Increased competition, new algorithms, and mobile ad trends have driven up costs. The case highlights the need for new strategies and careful budget planning for digital marketing agencies.

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Recent adoption and success with SEO software in Internet

 

Werkspot / Instapro - Internet - Medium

Amsterdam, Netherlands

Textmetrics helped Werkspot / Instapro boost website traffic by 146%. The company used AI content quality control to rewrite content... and keep up with changing SEO rules. This led to a 68% increase in conversion rate. Content publishing speed tripled. Werkspot / Instapro now uses Textmetrics in France, the Netherlands, and Italy.

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Mangools - Internet - Small

Bratislava, Slovakia

Mangools migrated its suite of SEO tools to a single domain to boost SEO synergy. They redirected serpchecker.com to mangools.com,... aiming to consolidate authority and simplify branding. After the 301 redirect, keyword rankings improved by up to 2.8 positions, but average CTR dropped sharply, from 2.5% to 0.8%. Disabling rich snippets and further adjustments led to only partial CTR recovery. The experiment revealed that domain migration can hurt engagement even if rankings rise.

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Mangools - Internet - Small

Bratislava, Slovakia

Mangools migrated its suite of SEO tools to a single domain to boost SEO synergy. They redirected serpchecker.com to mangools.com,... aiming to consolidate authority and simplify branding. After the 301 redirect, keyword rankings improved by up to 2.8 positions, but average CTR dropped sharply, from 2.5% to 0.8%. Disabling rich snippets and further adjustments led to only partial CTR recovery. The experiment revealed that domain migration can hurt engagement even if rankings rise.

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Mangools - Internet - Small

Bratislava, Slovakia

Mangools migrated its suite of SEO tools to a single domain to boost SEO synergy. They redirected serpchecker.com to mangools.com,... aiming to consolidate authority and simplify branding. After the 301 redirect, keyword rankings improved by up to 2.8 positions, but average CTR dropped sharply, from 2.5% to 0.8%. Disabling rich snippets and further adjustments led to only partial CTR recovery. The experiment revealed that domain migration can hurt engagement even if rankings rise.

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Mangools - Internet - Small

Bratislava, Slovakia

Mangools migrated its suite of SEO tools to a single domain to boost SEO synergy. They redirected serpchecker.com to mangools.com,... aiming to consolidate authority and simplify branding. After the 301 redirect, keyword rankings improved by up to 2.8 positions, but average CTR dropped sharply, from 2.5% to 0.8%. Disabling rich snippets and further adjustments led to only partial CTR recovery. The experiment revealed that domain migration can hurt engagement even if rankings rise.

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Google - Internet - Very Large

Mountain View, USA

Keylime Toolbox helps Google better understand their audience experience. The software provides insights into what users search for and how... they interact with search results. Google uses Keylime Toolbox to optimize SEO and improve site engagement. The testimonial highlights the expertise of Keylime Toolbox's cofounder in SEO data and audience analysis.

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Depositphotos - Internet

Netpeak Spider helps Depositphotos automate QA-testing for their large website. The SEO team uses the tool to find bugs and... errors that automated tests miss. They track key page types in multiple languages and use multi-window crawls to spot issues like missing hreflangs and broken links. The tool helps them catch problems early, such as deleted landing pages and incorrect language codes. Regular use of Netpeak Spider supports fast bug detection and helps protect organic traffic.

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Depositphotos - Internet

Netpeak Spider helps Depositphotos automate QA-testing for their large website. The SEO team uses the tool to find bugs and... errors that automated tests miss. They track key page types in multiple languages and use multi-window crawls to spot issues like missing hreflangs and broken links. The tool helps them catch problems early, such as deleted landing pages and incorrect language codes. Regular use of Netpeak Spider supports fast bug detection and helps protect organic traffic.

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Military.com - Internet - Large

URLgenius helped Military. com boost mobile app engagement for its 10 million members. The marketing team needed deep links in...newsletters to open the right app, not just the mobile website. Pure Oxygen Labs added a feature to URLgenius so links could target specific Military.com apps. The solution worked for both Android and iOS after technical guidance. Now, Military.com can drive users to over 200,000 pages of content from email and marketing campaigns.

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Jackie Chu (web infrastructure and Intelligence lead, worked with Square and Uber) - Internet

SEORadar helps Jackie Chu manage technical SEO for massive websites. She needed a way to catch errors across hundreds of... thousands of pages. SEORadar made setup easy and started monitoring right away. The tool finds at least one critical error per week that would have been missed. Slack integration helps her team fix problems fast. SEORadar saves time and keeps big sites running smoothly.

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Recent adoption and success with SEO software in Information Technology And Services

 

Twinword Inc. - Information Technology And Services - Small

San Jose, USA

Twinword Inc. used DataForSEO APIs to power their AI-driven keyword research tool. Before switching, they struggled with server downtime, high... maintenance costs, and frequent updates to keep up with Google changes. After integrating DataForSEO APIs, Twinword reduced expenses, improved stability, and eliminated the need for ongoing system maintenance. As a result, Twinword Ideas saw a 35% increase in paid customers. The tool now delivers fast, accurate keyword data to marketers worldwide.

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Virto Commerce - Information Technology And Services - Medium

Los Angeles, USA

Virto Commerce used Prerender. io to boost SEO for hundreds of B2B ecommerce stores. They needed a scalable way to...make dynamic content visible to search engines without heavy server-side rendering. Prerender.io required minimal code changes and quick deployment. After implementation, clients saw better indexing, higher organic traffic, and improved PageSpeed scores. Virto Commerce also reduced technical support needs and improved client satisfaction.

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Zobaze - Information Technology And Services - Small

Hyderabad, India

Microsoft Clarity helped Zobaze increase onboarding flow completion rates by 27%. Zobaze used Clarity’s session recordings and heatmaps to find... UI bugs and user confusion in their app. They fixed issues with language-specific UI and improved in-app guides. These changes led to higher customer satisfaction and more conversions. Clarity gave Zobaze real-time insights into user behavior across devices and regions.

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Teradata - Information Technology And Services - Large

San Diego, USA

BrightEdge ContentIQ helped Teradata fix technical SEO and content issues. The team doubled optimized pages in six weeks. Teradata saw... a 32% increase in page one keywords. Ranked keywords tripled. B2B leads grew three times in less than five months. Competitor analysis guided their content strategy.

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SMS Co., Ltd. - Information Technology And Services - Large

Tokyo, Japan

SMS Co. , Ltd. uses DemandMetrics as a core part of its SEO operations. The company treats SEO as a...business foundation, not just a marketing tactic. Teams use DemandMetrics dashboards to align on data and drive decisions across 20+ career business sites. SEO data is integrated with business data for deeper analysis and impact tracking. This approach helps SMS improve user experience and business outcomes in the healthcare and senior care sectors.

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SMS Co., Ltd. - Information Technology And Services - Large

Tokyo, Japan

SMS Co. , Ltd. uses DemandMetrics as a core part of its SEO operations. The company treats SEO as a...business foundation, not just a marketing tactic. Teams use DemandMetrics dashboards to align on data and drive decisions across 20+ career business sites. SEO data is integrated with business data for deeper analysis and impact tracking. This approach helps SMS improve user experience and business outcomes in the healthcare and senior care sectors.

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SMS Co., Ltd. - Information Technology And Services - Large

Tokyo, Japan

SMS Co. , Ltd. uses DemandMetrics as a core part of its SEO operations. The company treats SEO as a...business foundation, not just a marketing tactic. Teams use DemandMetrics dashboards to align on data and drive decisions across 20+ career business sites. SEO data is integrated with business data for deeper analysis and impact tracking. This approach helps SMS improve user experience and business outcomes in the healthcare and senior care sectors.

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SMS Co., Ltd. - Information Technology And Services - Large

Tokyo, Japan

SMS Co. , Ltd. uses DemandMetrics as a core part of its SEO operations. The company treats SEO as a...business foundation, not just a marketing tactic. Teams use DemandMetrics dashboards to align on data and drive decisions across 20+ career business sites. SEO data is integrated with business data for deeper analysis and impact tracking. This approach helps SMS improve user experience and business outcomes in the healthcare and senior care sectors.

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a major cloud services provider - Information Technology And Services - Very Large

seoClarity helped a major cloud services provider automate complex site maintenance. The company struggled with fragmented teams and inconsistent SEO... practices. They used Link Seeker to automate internal linking and Schema Optimizer for structured data management. This automation tripled the scale of their SEO partnership. The solution closed execution gaps and increased platform engagement across divisions.

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SEO in Action in Retail

 

A national online grocery marketplace - Retail - Medium

A national online grocery marketplace needed a scalable way to manage many store locations. Their old system lacked centralized control... and made it hard to create new stores or route customer inquiries. eGrove Systems built a WooCommerce solution using WordPress Multisite, NS Cloner, and custom plugins. Store setup time dropped by 90%. Response times to customer inquiries improved by 90%. Checkout completion rates rose by 70%. The new system made it easy to add stores, improved communication, and boosted user engagement.

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Title Nine - Retail - Medium

Emeryville, USA

Conductor helped Title Nine grow AI-driven sessions by 1,000% and double AI traffic year-over-year. The two-person eCommerce team used Conductor... to scale content output from 2 to over 10 articles per month, a 400% increase. Category page optimization led to 18% revenue growth in swimwear and 11% in sports bras. Non-branded impressions rose 134% and organic traffic grew 30% year-over-year. Title Nine gained weekly visibility into AI brand mentions and citations, staying ahead in AI-powered search.

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IDKIDS - Retail - Large

Roubaix, France

Semji helped IDKIDS speed up content creation from one day to just one hour for 1,300 words. The team used... Semji’s AI to optimize 217 pieces of content, boosting SEO and site structure. This led to a 96% increase in traffic and a 68% rise in conversion rate. IDKIDS now produces high-quality, optimized content faster and tracks its impact. The company improved its editorial workflow and increased online visibility.

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FeelGood Contacts - Retail - Small

London, UK

Advanced Web Ranking helped FeelGood Contacts fix fragmented SEO data and inconsistent tracking. The platform unified their visibility metrics and... keyword tracking. This gave them a clear view of performance and competitor insights. They created better SEO reports for management. The team could now spot strong and weak content areas and focus on what mattered most.

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A large national sporting goods chain - Retail - Large

Altezza helped a large national sporting goods chain boost online traffic using hypercat technology. The client faced issues with exposing... product attribute combinations to search engines without causing duplication or crawl budget problems. Altezza implemented indexable, hypercategorized product listing pages with faceted navigation. This solution enabled the creation of optimized landing pages for search trends. As a result, over 27,000 hypercat pages received traffic, driving more than 20% of category page visits and 18% of organic revenue.

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Sweetwater Sound - Retail - Large

Fort Wayne, USA

Hawksearch helped Sweetwater Sound manage a catalog of over 30,000 musical products. Sweetwater needed a search tool for their eCommerce... site. Hawksearch provided seamless integration and product configuration. The solution increased conversions by 5%. Average order value rose by 20%.

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Amazon sellers - Retail - Large

Karooya’s bid automation solution helped Amazon sellers improve Google Ads performance. Sellers faced challenges due to lack of conversion data... from Amazon to Google Ads, making native automated bidding ineffective. By using portfolio bidding, sellers saw Amazon sales rise and ACOS drop from over 100% to below 50% in six months. The solution enabled better cost control and steady sales growth. Portfolio bidding delivered measurable improvements in both short and long term.

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Parachute Home - Retail - Medium

Los Angeles, USA

Parachute Home uses Visably’s monthly report to guide brand and marketing decisions. The team relies on these insights to help... prioritize their budget. This approach supports smarter marketing spend. Visably’s reporting helps Parachute Home make informed choices. The testimonial highlights the value of actionable data for retail brands.

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SEO in Action in Publishing

 

Wirecutter - Publishing - Large

New York, USA

Wirecutter used Ahrefs to boost its affiliate marketing success. The site drives nearly 12 million organic search clicks monthly. Wirecutter... stands out by sending strong E-A-T signals, providing a great user experience, and leveraging category pages for SEO. Regularly updating content led to 2.8 million more organic visits year-over-year. These strategies helped Wirecutter become a leader in affiliate content and SEO.

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Wirecutter - Publishing - Large

New York, USA

Wirecutter used Ahrefs to boost its affiliate marketing success. The site drives nearly 12 million organic search clicks monthly. Wirecutter... stands out by sending strong E-A-T signals, providing a great user experience, and leveraging category pages for SEO. Regularly updating content led to 2.8 million more organic visits year-over-year. These strategies helped Wirecutter become a leader in affiliate content and SEO.

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Wirecutter - Publishing - Large

New York, USA

Wirecutter used Ahrefs to boost its affiliate marketing success. The site drives nearly 12 million organic search clicks monthly. Wirecutter... stands out by sending strong E-A-T signals, providing a great user experience, and leveraging category pages for SEO. Regularly updating content led to 2.8 million more organic visits year-over-year. These strategies helped Wirecutter become a leader in affiliate content and SEO.

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Wirecutter - Publishing - Large

New York, USA

Wirecutter used Ahrefs to boost its affiliate marketing success. The site drives nearly 12 million organic search clicks monthly. Wirecutter... stands out by sending strong E-A-T signals, providing a great user experience, and leveraging category pages for SEO. Regularly updating content led to 2.8 million more organic visits year-over-year. These strategies helped Wirecutter become a leader in affiliate content and SEO.

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BigSpark - Publishing - Small

Eindhoven, Netherlands

BigSpark used SEO Rank Monitor to improve keyword tracking and SEO results. They grouped keywords with tags to monitor high-traffic... and conversion-focused terms. Tagging helped them see the impact of website changes and link building. This approach gave BigSpark new insights to boost rankings and earnings. Scheduled reports kept their team updated on important changes.

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Encyclopedia Britannica - Publishing - Medium

Chicago, USA

Keyword. com helped Encyclopedia Britannica track 20x more keywords, scaling from 500 to 10,000. The SEO team gained full visibility...into their content performance. They could now spot underperforming articles and refresh them faster. This led to a 25% faster execution of their SEO strategy. The team moved from guessing to using data for every editorial decision.

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One Beautiful Home - Publishing - Small

Yoast SEO helped One Beautiful Home, a mom blog, improve its site structure and SEO. The blog had hundreds of... posts but lacked SEO optimization. Yoast advised on reducing ads, improving site speed, and organizing content. The homepage speed score increased after image optimization and fewer banners. These changes aimed to boost rankings and user experience for the blog.

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The Latest SEO Deployments delivering value in Media Production

BILD - Media Production - Very Large

Berlin, Germany

BILD used Oncrawl’s Google Discover Lens to analyze their Google Discover traffic. They found that technical SEO factors like page... depth and internal linking strongly affected visibility. Articles with named authors and paywalls performed better. The audit gave BILD’s editorial team clear steps to improve their strategy. They shifted focus to categories with more growth potential based on data.

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Rizknows LLC - Media Production - Small

USA

Keyword Tool Pro helps Rizknows LLC, a digital media company, optimize content for Google and YouTube. The team uses the... tool daily for keyword research and content programming. They switch between Google and YouTube to track search trends and grow their YouTube channel. This approach increases views and engagement on their reviews and comparisons. Keyword Tool Pro is key to their SEO and marketing success.

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Globo - Media Production - Very Large

Rio de Janeiro, Brazil

Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.

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Recurrent Ventures - Media Production - Medium

New York, USA

Botify helped Recurrent Ventures fix technical SEO issues across 15+ sites. The SEO team used Botify Analytics and Intelligence to... monitor crawl logs and improve crawl budget. They set up internal processes to track changes and measure impact on web performance. Recurrent saw a 102% decrease in click depth, a 20% increase in search goal attainment for 4 brands, and a 91% reduction in 404 errors. The team now uses nine technical KPIs to boost organic search and revenue.

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Recurrent Ventures - Media Production - Medium

New York, USA

Botify helped Recurrent Ventures fix technical SEO issues across 15+ sites. The SEO team used Botify Analytics and Intelligence to... monitor crawl logs and improve crawl budget. They set up internal processes to track changes and measure impact on web performance. Recurrent saw a 102% decrease in click depth, a 20% increase in search goal attainment for 4 brands, and a 91% reduction in 404 errors. The team now uses nine technical KPIs to boost organic search and revenue.

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The Latest SEO Deployments delivering value in Education

 

TutKit.com - Education - Small

Germany

TutKit. com used Seobility after a website relaunch to fix technical SEO issues. The team improved their on-page SEO score...from 52% to 97% in just 21 days. This led to a fivefold increase in organic visibility and 400% more clicks from Google search. Monthly organic traffic reached five figures, helping TutKit.com compete in a crowded e-learning market. Seobility also supported their international expansion with multilingual SEO monitoring.

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Berlitz - Education - Large

Princeton, USA

Berlitz used urllo to manage thousands of permanent URL redirects during a global website migration. They needed a way to... centralize redirect management and maintain SEO value across many business units. urllo enabled quick setup of 301 redirects, preserving search rankings and link equity. The solution provided analytics to measure redirect performance and automated SSL certificate management for secure redirects. Berlitz avoided 404 errors and ensured a seamless experience for users and staff worldwide.

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A daycare near Atlanta - Education - Small

Atlanta, USA

Funnel Science helped a daycare near Atlanta boost enrollments using Google Ads and Facebook Ads. The team fixed sales funnel... bottlenecks and improved ad performance with A/B testing. Click-thru rates rose by 143%, and enrollments reached full capacity. In just 90 days, the daycare achieved a 12:1 return on investment. The staff now handles more calls and tours, leading to record-high sales.

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Goethe University, Frankfurt - Education - Large

SISTRIX Visibility Index powered a peer-reviewed study at Goethe University, Frankfurt. Researchers used SISTRIX data to measure self-preferencing on Amazon... marketplaces. The study proved SISTRIX data is accurate and transparent for academic research. The Journal of Marketing published the results, confirming the data's scientific validity. SISTRIX helps measure product visibility and uncover hidden bias on digital platforms.

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SEO in Action in Other Industries

 

Eric Wills - Small

Ninja Reports offers a visual reporting tool that is easy to use. Integrations take only seconds to set up. Audit... reports are simple to configure. Users can receive updates daily, weekly, or monthly. The platform helps with website SEO audits and reporting.

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Startle - Music/Entertainment - Small

London, UK

Screaming Frog managed Startle's paid search campaigns to fix issues with consumer-centric keywords and spam traffic. They restructured the Google... Ads account, added negative keywords, and improved tracking. Startle saw a 279% increase in click share and a 24.42% rise in conversion rate. Paid search became a top acquisition channel for Startle. The campaigns improved competitiveness in both the US and UK markets.

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AutoScout24 - Automotive

Semrush helped AutoScout24 improve their online visibility with advanced SEO tools. AutoScout24 used Semrush Enterprise to drive growth and boost... their search rankings. The platform supported their digital marketing strategy. Results included faster visibility and increased website traffic. Semrush enabled AutoScout24 to maximize their SEO performance in the automotive sector.

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Travel Republic - Ecommerce

Travel Republic used SEO strategies to boost their website's visibility. They increased the number of keywords they ranked for, especially... in top positions. Their SEO visibility score rose by 78.96%. SEMrush data estimates their organic traffic grew by 32.45%. Travel Republic improved meta titles, meta descriptions, and created unique content with strong on-page SEO. This helped them outperform competitors like TripAdvisor for key search terms.

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The Latest SEO Deployments delivering value in Health Wellness And Fitness

 

AOR (Advanced Orthomolecular Research) - Health, Wellness And Fitness - Medium

Calgary, Canada

SEO PowerSuite helped AOR, a Canadian health supplement provider, launch a new ecommerce site in a competitive niche. The SEO team... fixed technical issues, improved site structure, and migrated to HTTPS. They organized keywords and optimized content for product and category pages. Within 10 months, the site outranked Amazon and iHerb for hundreds of queries. The conversion rate increased by over 50%.

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zayiflama.gen.tr - Health, Wellness And Fitness - Small

Turkey

Semalt helped zayiflama. gen.tr, a Turkish health blog, grow its organic search traffic by 340% in just 4 months. The...site gained 13,979 more monthly visits and reached 342 keywords in Google's top 10. Semalt's FullSEO plan included keyword analysis, content strategy, technical SEO fixes, and backlink building. The client praised Semalt for affordable prices and customer-focused solutions. The blog continues to expand its reach and aims to be one of Turkey's largest health blogs.

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SmartLipo.com - Health, Wellness And Fitness - Small

USA

SmartLipo. com lost almost all Google traffic after the Penguin update. They tried many fixes, but nothing worked. Using cognitiveSEO's...unnatural link detection, they identified and disavowed harmful links. Three weeks after submitting the disavow file, their rankings jumped to top positions for key terms. The site saw a strong recovery in Google search results. CognitiveSEO saved them weeks of manual work.

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The Latest SEO Deployments delivering value in Real Estate

REI Branded Home Buyer - Real Estate - Small

Spokane, USA

Carrot helped REI Branded Home Buyer recover from a failed website switch. After moving to a custom WordPress site, they... lost SEO rankings and leads, spending $7,000 with no results. Returning to Carrot, their rankings improved in weeks. They closed 16 wholesale deals in the first half of 2026, up from 4 in 2025. Their Carrot site now anchors all marketing, driving $40k/month and strong Google reviews.

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Unnamed commercial real estate portal - Real Estate - Medium

PosiRank helped a commercial real estate portal boost its SEO after a major site update. The client wanted to rank... higher on Google for business tenants searching for space. PosiRank ran campaigns including guest posting, backlink boosting, and local business listings over 9 months. The client spent just over $4,000. Traffic soared: 7-day visitors rose from 566 to 4,016, and 14-day visitors jumped from 9,278 to 22,126.

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The Latest SEO Deployments delivering value in Hospitality

 

Paris Hotel (formerly unnamed, Coeur d’Alene) - Hospitality - Small

Coeur d’Alene, USA

SEOPress helped Paris Hotel in Coeur d’Alene, Idaho, rebrand and improve its online presence. The hotel had a bad reputation... and many negative Google reviews. SEOPress advised on SEO strategy, keyword research, and local SEO to boost visibility. They recommended managing Google My Business profiles and redirecting the old website. The goal was to attract more direct bookings and build a new reputation online.

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Vienna Tourism Board - Hospitality - Medium

Vienna, Austria

Vienna Tourism Board used tubics to optimize their YouTube videos for organic search. They focused on improving video titles, descriptions,... tags, subtitles, and thumbnails. In three months, watch time via YouTube suggestions increased by 447%. Organic watch time from Google rose by 114%. Organic views from YouTube search grew by 235%. The project did not use paid media.

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The Latest SEO Deployments delivering value in Hospital And Health Care

 

Total Life Counseling - Hospital & Health Care - Small

USA

Scalenut helped Total Life Counseling boost their organic search reach by 12X in just three months. The team used deepSEO... and Generative Engine Optimization to make their mental health content the top answer for search engines and AI assistants. Total Life Counseling saw domain impressions jump from 496K to 7.98M and clicks rise from 6.05K to 52.6K. They also gained over 500 new AI referrals. The strategy included technical SEO, content planning, and targeted content creation for high-value keywords.

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Henry Ford Health - Hospital & Health Care - Very Large

Detroit, USA

Schema App’s Entity Linking helped Henry Ford Health boost clicks by 113% and impressions by 119% on targeted pages. The small SEO... team needed a scalable way to manage structured data for both traditional and AI search. Using Entity Hub, they centralized entity management and improved brand visibility in AI-powered search results. The solution gave them a competitive edge and confidence in their SEO strategy. Structured data now forms the foundation of their digital presence.

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SEO in Action in Insurance

NÜRNBERGER Versicherung - Insurance - Large

Ryte helped NÜRNBERGER Versicherung optimize their blog performance and website user experience. The SEO team used Ryte to structure content,... monitor KPIs, and fix technical errors. The Keyword Cannibalization and Low-Performer Reports improved content efficiency. Ryte's dashboard gave quick insights and prioritized issues. Customer service and onboarding supported three teams for better results.

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Recent adoption and success with SEO software in Professional Training And Coaching

Wunderman Thompson - Professional Services - Very Large

Conductor Website Monitoring helps Wunderman Thompson protect client websites, including Fortune 500 brands. The Performance Marketing team needed real-time monitoring... after a Google Analytics issue went undetected. With 24/7 site monitoring and proactive alerts, they now catch problems before they cause damage. The team quickly resolves page speed, duplicate content, and 404 errors. This keeps client sites healthy and improves search engine visibility.

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Driving ROI and results: Understanding the Impact of SEO in Computer Software

PDF Pro - Computer Software - Small

CanIRank Full Service helped PDF Pro, a SaaS startup, grow organic search traffic by 106,283% in 6 months. PDF Pro used... CanIRank's AI SEO software and growth marketing to increase monthly visitors from 141 to over 150,000. The company gained more than 5,000 new Google rankings and increased the value of their rankings from $0 to over $50,000 per month. All results came from white hat SEO, content marketing, and influencer outreach. PDF Pro earned coverage in major outlets and over 100 new links.

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The Latest SEO Deployments delivering value in Food And Beverages

 

Cooking with Sere - Food & Beverages - Small

Italy

SEOZoom helped Cooking with Sere recover from a major Google update and boost organic traffic by 19. 32% in three...months. The blog grew its keyword rankings by 332%, from 1,296 to 5,604 in just three months. Recipe snippets now appear directly in search results. Social channels like YouTube, TikTok, and Instagram also saw more subscribers and engagement. SEOZoom's tools guided keyword research, content optimization, and video strategy for the food blog.

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Recent adoption and success with SEO software in Banking

Laurel Road - Banking

LEAP, an AI-led optimization platform from iQuanti, helped Laurel Road improve its High-Yield Savings Account landing page. The challenge was... that key product information was hard to find, especially on mobile. LEAP analyzed the page and found ways to make important details more visible and easier to scan. After making these changes, Laurel Road saw a 152% increase in desktop application form fill starts and an 83% uplift on mobile. The improvements made the landing page more effective and user-friendly.

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SEO in Action in Telecommunications

 

Vodafone - Telecommunications - Very Large

London, UK

Siteimprove helped Vodafone maintain a consistent brand voice across 15 countries. Vodafone used Siteimprove’s content and analytics tools to monitor... tone, accessibility, and inclusivity. The partnership began in 2015 and improved Vodafone’s Digital Certainty Index and Quality Assurance scores. Vodafone achieved a 92/100 content quality score, 88/100 content freshness score, and 100/100 security score. Siteimprove enabled Vodafone to focus on strategy and user research.

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Recent adoption and success with SEO software in Consumer Electronics

 

MiMonitor - Consumer Electronics - Small

UK

MiMonitor needed a web platform for customers to control all their smart home devices. They wanted integration with thermostats, energy... meters, cameras, and more, all managed from one portal. Intelicle built a home automation system that connects devices through complex APIs. Now, MiMonitor's clients can control devices at home or office from a single app or website. The solution improved user experience and received positive feedback from MiMonitor's customers.

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The Latest SEO Deployments delivering value in Manufacturing

 

Cole-Parmer - Manufacturing - Large

Vernon Hills, USA

RankSense helped Cole-Parmer, a leading manufacturer, boost organic traffic by 40% year-over-year. The team delivered a 220-page technical SEO audit... and a 30-point action plan. Cole-Parmer implemented these recommendations, fixing backend errors and optimizing content templates. Indexed pages increased by 48%. RankSense became a trusted extension of the in-house marketing team, driving measurable ROI and higher search rankings.

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The SEO Blueprint for Better Selection Decisions in Construction

a plumbing company (85 years in business); an auto insurance company - Construction; Insurance

SEOReseller's Link Clean-Up service helped a plumbing company and an auto insurance company recover from Google Penguin 2. 1 penalties. The...plumbing company saw one keyword jump over 70 positions, with two keywords reaching the first page. The auto insurance company increased traffic by 33% after removing and disavowing toxic links. Both companies had high percentages of harmful backlinks. The service used tools like LinkDetox.com and RMOOV for link analysis and removal.

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The Latest SEO Deployments delivering value in Restaurants

Local Cajun BBQ & Grill Restaurant (Name Confidential) - Restaurants - Small

USA

Alli AI helped a local Cajun BBQ restaurant boost its online presence. The owner struggled with low online orders and... poor search visibility. Alli AI offered an easy, budget-friendly SEO solution. The platform optimized 112 website pages and tracked 41 keywords. Within six weeks, online orders doubled, then tripled. The restaurant now ranks in the top 10 for 17 keywords and saw an 88% average improvement in keyword rankings.

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The SEO Blueprint for Better Selection Decisions in Consumer Services

Jimmy's Christmas light installation business - Consumer Services - Small

Jimmy used Whitespark's Local Rank Tracker to monitor his Christmas light installation business on Google. He showed his home address... on his Google Business Profile and saw a big drop in rankings for areas more than 15 miles away. When he hid his address again, his rankings in those service areas went back up. This case shows how changing address visibility can impact local SEO rankings. Whitespark's tool helped track these changes and results.

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