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Consumer Goods Success stories in Driving ROI and Results using Content Management Systems solutions
Jostens - Consumer Goods - Large
dotCMS helped Jostens move from a legacy CMS to a hybrid headless platform. Jostens can now update content in minutes,... not weeks. The new site supports heavy traffic and mobile users. Jostens added 1,300 new images for a more interactive experience. The marketing team can quickly launch new campaigns and content. dotCMS improved speed to market and made the website match the brand.
The Good Crisp Company - Consumer Goods - Small
Syndigo helped The Good Crisp Company speed up product launches by over 90%. The company used Syndigo’s product experience platform... to keep product content accurate and consistent across many retailers. This led to a 60% increase in sales and over 90% better content accuracy. The Good Crisp Company now updates content faster and keeps its brand strong online. Syndigo made it easy for the team to grow and reach more shoppers.
Curaleaf - Consumer Goods - Large
Curaleaf used Lingo to centralize over 32,000 digital assets across 23 brand portals. The platform helped Curaleaf maintain compliance and... brand consistency in 17 states. Lingo enabled local teams to access, modify, and share campaign materials easily. Over 1,500 users downloaded 26,000+ assets in one year. Insights from Lingo helped Curaleaf focus on the most valuable content. Field and sales teams reported improved efficiency and satisfaction.
Trek Bicycles - Consumer Goods - Large
TransPerfect's GlobalLink helped Trek Bicycles cut its website localization time by 50%. Trek needed to keep its brand strong while... growing in global markets. Manual translation slowed their expansion. GlobalLink automated translation and reduced admin work. Trek now enters new markets faster and keeps its brand message clear in every language. Over half of Trek's revenue now comes from outside the US.
Coca-Cola Europacific Partners (CCEP) - Consumer Goods - Very Large
NetDocuments helped Coca-Cola Europacific Partners (CCEP) use AI to improve legal operations. CCEP's legal team adopted ndMAX, an AI-powered suite,... to automate contract drafting and invoice review. The team built a custom contract playbook app and an invoice review app in just 30 days. These tools reduced manual work, saved time, and improved contract accuracy. CCEP now plans to expand AI use to more legal tasks, boosting productivity and compliance.
Eastman Music Company - Consumer Goods - Medium
Cosmic helped Eastman Music Company rebuild their online presence for global reach. Eastman needed a fast, secure website to serve... international markets, especially China. Their old platforms were slow and unreliable in key regions. With Cosmic, they launched a static site that loads quickly worldwide. The new site lets them show different products to different markets. Eastman now focuses on their core business while Cosmic powers their digital brand.
Mars - Consumer Goods - Very Large
Mars used Drupal and Acquia Site Studio to rebuild its global website. The project unified 34 regional sites into one... platform, cutting content types from 14 to 5 and reducing components by 70%. Site performance improved with a 3.5x faster response time and a 93% cache rate. Content authoring time dropped by 25%. Global site visitors rose by 20%, and organic traffic increased by 10%.
Asmodee - Consumer Goods - Large
Asmodee used Vision33’s Saltbox integration platform to connect eCommerce with SAP Business One. The company faced challenges with widespread distribution... and needed better supply chain visibility. Saltbox provided agility, flexibility, and an easy-to-use ERP solution. Asmodee integrated financials, order processing, and purchase order processing. The solution allowed for simple eCommerce integration and future flexibility with add-ons.
Wine Collective Direct - Consumer Goods - Small
Wine Collective Direct used Concrete CMS to rebuild their outdated website. The new platform let wine producers manage their own... pages and inventory. This made it easier for international customers to buy New Zealand wine. The site’s user-friendly design improved customer satisfaction. Sales increased after the launch. The solution helped the company grow cross-border commerce during the COVID-19 pandemic.
Paulig - Consumer Goods - Large
Contentful helped Paulig replace an outdated CMS that slowed collaboration and web updates. Paulig needed a scalable content platform to... support global growth and distributed teams. With Contentful, Paulig launched five localized websites and enabled parallel workflows for content editors in 13 countries. The new headless architecture supports ecommerce and brand expansion. Positive customer feedback followed the launch of Paulig's new B2B ecommerce shop.
InSinkErator - Consumer Goods - Large
CoreMedia Experience Platform helped InSinkErator launch 11 regional sites in 7 languages. The cloud-based CMS enabled fast, flexible content management... and seamless global rollouts. Editors now build pages in minutes, with reusable modules and automated image cropping. SEO performance improved, and site launches are months faster. InSinkErator delivers consistent, customer-focused digital experiences for B2B and B2C growth.
Global consumer products manufacturer - Consumer Goods - Large
Author-it CCMS helped a global consumer products manufacturer cut translation costs by $3 million each year. The company reused 60–70%... of its content, reducing duplication and improving efficiency. Author-it enabled single-source publishing, making content consistent across all channels. Net Promoter Score for product documentation rose from 6 to above 8. Compliance audits became faster and more accurate, reducing waste and rework.
Dippin' Dots - Consumer Goods - Medium
Magnolia CMS helped Dippin' Dots upgrade their outdated eCommerce backend. The old system could not support modern payment methods or... a flexible checkout. Magnolia enabled seamless integration with BigCommerce, allowing Dippin' Dots to offer Apple Pay and Google Pay. Marketers can now easily create and preview content. The result is a better shopping experience and more control for the marketing team.
Bolsius - Consumer Goods - Large
Comarch EDI helped Bolsius, Europe’s largest candle maker, manage document exchange with 130 partners across multiple countries. Before, Bolsius used... paper, email, and fax for orders and deliveries, which slowed processes and created too much paperwork. With Comarch EDI, Bolsius now handles invoices, orders, and product data centrally from its Dutch headquarters. The solution reduced office work, ensured legal compliance, and improved supply chain transparency. Bolsius also integrated EDI with JD Edwards and SDI in Italy, making operations faster and more efficient.
Pandora - Consumer Goods - Very Large
Templafy helped Pandora keep brand usage consistent worldwide. Employees now always use the latest templates, fully integrated with Office. Brand... teams can update and distribute content assets to staff in seconds. This makes workflows faster and ensures everyone uses the right brand materials. Pandora’s employees feel confident knowing they have the most current resources.
Prima - Consumer Goods - Small
Prima used Sanity with Shopify to improve their eCommerce and content management. They built over 90 nestable content modules for... flexible layouts and A/B testing. The editorial team found Sanity easy to use and preferred it for managing content. Sanity helped Prima create custom product experiences and keep product data in sync. Prima focuses on direct-to-consumer wellbeing products made from hemp CBD and botanicals.
Carlsberg Group - Consumer Goods - Very Large
Carlsberg Group used ABBYY's intelligent document processing platform to automate order and delivery processes. Before ABBYY, staff manually entered order... data from emails and delivery notes into SAP. With ABBYY, Carlsberg achieved a 92% touchless order processing rate and saved over 140 hours per month. The automation improved team productivity and sped up customer deliveries. Carlsberg now has better visibility and control over its delivery process.
Carlsberg Group - Consumer Goods - Very Large
Carlsberg Group used ABBYY's intelligent document processing platform to automate order and delivery processes. Before ABBYY, staff manually entered order... data from emails and delivery notes into SAP. With ABBYY, Carlsberg achieved a 92% touchless order processing rate and saved over 140 hours per month. The automation improved team productivity and sped up customer deliveries. Carlsberg now has better visibility and control over its delivery process.
Measuring Marketing Automation Success in Consumer Goods Deployments
LAFCO New York - Consumer Goods - Small
Listrak helped LAFCO New York launch their Pink Paradise collection with The Colony Hotel. Using Listrak’s marketing platform, LAFCO unified... customer data and ran email, SMS, and MMS campaigns. The launch achieved over a 10% conversion rate. Over seven years, LAFCO grew ecommerce revenue by 182% with advanced personalization and targeted messaging. The brand also grew its subscriber list using a gamified modal for email and SMS capture.
J.G. Boswell Company - Consumer Goods - Large
Intelex helped J. G. Boswell Company move from paper-based EHS processes to a digital system. The company automated notifications and...improved incident reporting. Safety and compliance teams now have streamlined workflows. Real-time visibility into ranch operations supports better decisions. High user adoption came from an intuitive interface and strong training. The system allows each department to refine workflows before full rollout.
Groupe SEB UK - Consumer Goods - Very Large
Acoustic Campaign helped Groupe SEB UK automate email follow-ups, leading to thousands of new opt-ins. The team cut time spent... on weekly promotions by 50%. Over 80% of online direct-to-consumer revenue now comes from CRM powered by Acoustic. Data integration improved targeting and reporting. Groupe SEB UK now makes faster, data-driven decisions and builds stronger customer engagement.
Nashi Argan - Consumer Goods - Medium
Nashi Argan used Mapp Marketing Cloud to improve customer data collection and segmentation. The brand wanted to deliver fast, personalized... marketing across channels. With Mapp, Nashi Argan aimed to create a more engaging and immediate shopping experience. The solution helps them orchestrate an omnichannel digital customer journey. This supports their goal of higher customer satisfaction and a stronger market position.
Nashi Argan - Consumer Goods - Medium
Nashi Argan used Mapp Marketing Cloud to improve customer data collection and segmentation. The brand wanted to deliver fast, personalized... marketing across channels. With Mapp, Nashi Argan aimed to create a more engaging and immediate shopping experience. The solution helps them orchestrate an omnichannel digital customer journey. This supports their goal of higher customer satisfaction and a stronger market position.
An FMCG company - Consumer Goods - Large
iPresso Marketing Automation helped an FMCG company boost its consumer engagement. The company segmented contacts and used omnichannel campaigns, sending... messages by email, SMS, and web push. Email open rates rose by 28%. Conversion rates increased by 19%. Consumer retention improved by 25%. The company reached people on their preferred channels and saw more purchases.
woom - Consumer Goods - Medium
woom used SAP Engagement Cloud to unify its marketing data and automate omnichannel campaigns. The company connected Shopify data to... gain a full customer view and personalize communications. With two SAP Engagement Cloud tenants, woom supports both EU and US markets, handling multiple languages and regulations. The solution enabled efficient campaign creation, improved targeting, and boosted registration rates with personalized overlays. woom now reaches its global community with automated, relevant messages and plans to expand its digital strategy further.
Arkana Cosmetics - Consumer Goods - Medium
Arkana Cosmetics used User. com to connect online and offline customer journeys. The platform gave them multichannel communication, CRM, and...cross-device user tracking. They highlighted the exceptional customer support. Automations helped them save time by handling repetitive tasks. This improved their business operations.
Unilever International - Consumer Goods - Large
monday. com helped Unilever International manage 250+ projects a year across 120+ countries. The team replaced scattered spreadsheets and manual...updates with a single platform. They achieved a 4x ROI and saved 1,830 hours annually. Over 95% of the core team adopted the platform. AI features now flag risks and automate reporting, supporting team health and fast execution.
Spring Copenhagen - Consumer Goods - Small
Drip helped Spring Copenhagen boost their average order value by 32. 24% after switching from Mailchimp. The company saw a...96% higher click-through rate on newsletters and a 4.57% conversion rate on email workflows. Their email workflow AOV reached 680 kr, much higher than their webshop's general AOV of 362 kr. Spring Copenhagen praised Drip's easy-to-use email builder and strong customer support. The migration from Mailchimp was smooth, and the team quickly saw improved results in ecommerce email marketing.
How Email Marketing is Delivering ROI for Consumer Goods Leaders
On - Consumer Goods - Medium
On used Campaign Monitor to send a thank you email campaign to their audience. The campaign included three types of... content and focused on customer appreciation. On also highlighted their achievements and products in the email. The design matched their brand and was optimized for all inboxes. The campaign was sent in December to connect with customers at year-end.
Safes.co.uk - Consumer Goods - Small
Rocketseed helped Safes. co.uk improve customer service and boost reviews. The company used Rocketseed email signatures to show off its...5-star service rating. A marketing banner in every email made it easy for customers to leave reviews with one click. Thousands of reviews and a top service provider award followed. Sales grew as more customers trusted the brand.
Hunter Douglas - Consumer Goods - Large
Hunter Douglas automated email campaigns for over 1,200 distributors using Pinpointe’s platform. They needed a solution that integrated with their... own software and allowed emails to be sent on behalf of each dealer. Pinpointe’s API enabled full automation, flexible design uploads, and personalized content for each distributor. The system improved deliverability, saved time and money, and eliminated manual marketing tasks. Hunter Douglas now delivers consistent, branded campaigns to end customers with minimal distributor involvement.
Orglamix - Consumer Goods - Small
Remarkety helped Orglamix boost monthly revenue by 25%. The company needed a simple, budget-friendly email marketing tool for their Shopify... store. Remarkety's platform enabled automated campaigns, including abandoned cart and welcome emails. Open rates reached 40% and conversion rates hit 20%. The welcome email campaign achieved a 50% conversion rate. Orglamix reduced site churn by 7% and grew its online community.
Giochi Preziosi - Consumer Goods - Large
MailUp helped Giochi Preziosi grow its email list by 5. 8% during a key event. The marketing team used MailUp's...customizable sign-up forms to collect 1,978 new subscribers, with 66% confirming via double opt-in. The process was fast and required no extra budget or IT support. Personalized emails and segmentation improved engagement, with a 16.8% increase in average click-through rate. The Jade app enabled easy, offline data collection at events.
Momentous - Consumer Goods - Small
Rejoiner helped Momentous, a premium sports nutrition retailer, boost abandoned cart conversions by 62. 5% in under six months. Momentous...chose Rejoiner for its responsive team and hands-on support. The solution included onboarding, migrating their email program, and training staff. Rejoiner improved their abandoned cart strategy and post-purchase emails. Momentous now manages the platform independently, with ongoing support from Rejoiner.
Nashi Argan - Consumer Goods - Medium
Nashi Argan used Mapp Marketing Cloud to improve customer data collection and segmentation. The brand wanted to deliver fast, personalized... marketing across channels. With Mapp, Nashi Argan aimed to create a more engaging and immediate shopping experience. The solution helps them orchestrate an omnichannel digital customer journey. This supports their goal of higher customer satisfaction and a stronger market position.
Interlude Home - Consumer Goods - Small
OpenMoves helped Interlude Home, a luxury furniture brand, grow ecommerce sales by 80% year-over-year. The agency managed media buying and... performance marketing across Google Ads, Facebook, Instagram, and Pinterest. Interlude saw a 22% increase in average order size and a 20% improvement in conversion rate. The team used advanced targeting to reach interior designers and industry professionals. Interlude also achieved a 47% increase in transactions during this period.
D8 Austin - Consumer Goods - Small
emBlue helped D8 Austin boost ecommerce sales by 7% using automated email flows and Wix integration. The company recovered 24%... of abandoned carts with targeted emails. Pop-up widgets increased new subscribers by 8%. Email-driven sales grew from 1% to 8% of total sales. D8 Austin used segmentation and retargeting to engage customers and drive conversions.
Two Wombats - Consumer Goods - Small
Two Wombats used Dyspatch to turn their Shopify transactional emails into a growth channel. They achieved an 80-90% open rate... and drove 64% of users to join their loyalty program. Dyspatch let them scale from 4 to 16 languages without duplicating emails. The modular email system enabled fast experiments and easy localization. Their CRM team now runs more lifecycle and subscription tests, boosting customer retention.
How E-Commerce Platform is Delivering ROI for Consumer Goods Leaders
Navigloo - Consumer Goods - Small
Navigloo used k-ecommerce to connect its online store with Acumatica ERP. Before, order processing was manual and slow. The new... integration removed manual work and made order management faster. Navigloo now spends less time on orders and more on business. Pricing is predictable and support is local. The solution fits their seasonal demand needs.
Savage Cat Food - Consumer Goods - Small
ShippingEasy helped Savage Cat Food cut shipping costs and save time. The company ships frozen products, so fast and affordable... shipping is critical. With ShippingEasy, they accessed better USPS rates and integrated their UPS discounts. Printing labels at the warehouse sped up order processing. The switch led to a threefold increase in orders. Customer service from ShippingEasy was a standout benefit.
Cocunat - Consumer Goods - Small
Shopify helped Cocunat cut POS setup time to 1-2 hours per store. The technical team shrank from 12-15 to 5-6,... letting them focus on strategy, not maintenance. Cocunat now manages 20+ international markets without extra engineering. Operational issues dropped by 50%. The team spends more time on creative and strategic work. Shopify's integration with Klaviyo supports personalized marketing across channels.
Cocunat - Consumer Goods - Small
Shopify helped Cocunat cut POS setup time to 1-2 hours per store. The technical team shrank from 12-15 to 5-6,... letting them focus on strategy, not maintenance. Cocunat now manages 20+ international markets without extra engineering. Operational issues dropped by 50%. The team spends more time on creative and strategic work. Shopify's integration with Klaviyo supports personalized marketing across channels.
Singer - Consumer Goods - Large
Singer used PrestaShop to launch its first ecommerce site in 2023. The new online store helped Singer capture growing demand... for sewing machines, especially during the health crisis. Within weeks, sales exceeded expectations, with strong performance in high-end product ranges. PrestaShop enabled seamless integration with Singer's ERP and CRM, and offered features like store locator and installment payments. The site also provides tutorials and support content to help customers.
Essential Depot - Consumer Goods - Small
Miva helped Essential Depot boost sales revenue by 20% and add $480,000 in annual international orders. The ecommerce platform automated... Harmonized Tariff codes, saving 32 man-hours monthly. Essential Depot also saved 100 man-hours per month from other site customizations. Shipping errors dropped by 33% with ShipWorks integration. Page load times improved by 52%, and customers praised the new site experience.
Pelta - Consumer Goods - Small
Sylius helped Pelta launch a scalable online store for self-defense products. The new site handled a traffic spike of 7,500... page views per minute with no loss in performance. Pelta used Sylius' headless architecture to adapt to complex international laws and logistics. The platform enabled expansion to multiple European countries and prepared for entry into the US and Asia. Pelta now offers a stable, reliable shopping experience across Europe.
Egal Pads, Inc. - Consumer Goods - Small
Zoey’s eCommerce platform helped Egal Pads, Inc. launch their B2B business. Egal Pads needed flexible pricing, distributor management, and API... integration with their California warehouse. Zoey’s ordering portal made account requests and commission tracking easy for distributors. The platform saved Egal Pads money by reducing the need for extra staff and outside web design. Zoey’s customer service and platform flexibility supported Egal Pads’ rapid growth and remote operations.
Kylie Cosmetics - Consumer Goods - Large
Kylie Cosmetics uses Shopify to power its online store. The company uses back-in-stock alerts to notify customers when products return.... It highlights discounts with compare-at prices and a dedicated sales catalogue. Limited edition drops create urgency and excitement. Product launches are announced in advance to build anticipation. Bundling lets customers buy multiple shades at a lower price. These tactics help Kylie Cosmetics boost sales and keep customers engaged.
Top Stories in Consumer Goods about adoption of Help Desk software
Bru Textiles - Consumer Goods - Medium
OTRS helped Bru Textiles manage 300–400 tickets per month across 5 countries. The Asia team needed a flexible, ITIL-based service... desk that could be customized in-house. OTRS replaced an inflexible HQ system, letting teams balance workloads and improve customer service. Mobile features let factory teams handle requests on the go. Staff quickly adopted OTRS, making it a core part of daily work.
Worten - Consumer Goods - Large
Jira and Confluence helped Worten connect 140 teams and save 12,000 hours a year. The Portuguese retailer used these tools... to blend online and in-store shopping. Teams now share workflows and track work together. Worten saw a 5.5x ROI from better collaboration. Employees can act on feedback and deliver new features faster. The company created a true omnichannel experience for customers.
Worten - Consumer Goods - Large
Jira and Confluence helped Worten connect 140 teams and save 12,000 hours a year. The Portuguese retailer used these tools... to blend online and in-store shopping. Teams now share workflows and track work together. Worten saw a 5.5x ROI from better collaboration. Employees can act on feedback and deliver new features faster. The company created a true omnichannel experience for customers.
Bugaboo - Consumer Goods - Medium
Bugaboo used Talkative AI to scale global customer support and boost sales. AI now handles 75% of all chat interactions,... up from 45% at launch. Monthly chat volumes grew from under 1,000 to over 4,000. Customers who use AI add items to their cart at a 20% rate, compared to 6% for others. Average order value is 35% higher for those engaging with AI. Bugaboo now offers 24/7 multilingual support in six languages, while agents focus on complex queries.
Built Bar - Consumer Goods - Medium
Built Bar used Re:amaze and Smile. io to handle a surge in customer conversations. Before, their team struggled to manage...messages from email, live chat, and social media. After switching, they cut response times from 15–20 minutes to just 2–3 minutes—a 5.6x improvement. The shared inbox, automation, and integrations let them track, segment, and respond faster. Built Bar now delivers better customer service and plans to grow with a dedicated social media team.
Makesy - Consumer Goods - Small
Kustomer helped Makesy improve customer service by making it easier for agents to manage conversations. The team reduced response times... and increased customer reviews. Agents can now send bulk messages quickly and use a conversational assistant that resolved 48 tickets in the first week. The new CRM platform also improved self-service for customers. Makesy’s support team now delivers a more personal brand experience.
Vessi - Consumer Goods - Medium
Emplifi helped Vessi, a waterproof footwear brand, cut daily comment and DM handling time by 50%. The two-person social team... used Emplifi’s listening tools and analytics to quickly identify urgent issues and trending themes. With a 90-day searchable archive, they validated trends and shaped content based on real customer voices. The platform enabled Vessi to run a 100% organic social program, boosting engagement and building stronger customer trust.
Soap - Consumer Goods - Small
Soap used Landbot to boost their email open rate from 25% to 73%. The company struggled to get quality leads... and conversions using Facebook ads. With Landbot's chatbot solution, Soap engaged visitors in real-time conversations on their landing page. This led to a 17% conversion rate and 90% completed chats. The switch helped Soap stand out in the detergent industry and connect better with customers.
Consumer Goods Success stories in Driving ROI and Results using SEO solutions
Tarte Cosmetics - Consumer Goods - Medium
Tarte Cosmetics used URLgenius to boost Snapchat followers and engagement. The marketing team needed to track which channels drove the... most Snapchat growth. URLgenius deep links let them measure app installs and audience engagement across iOS and Android. In their first campaign, Tarte gained thousands of new Snapchat followers. The team now plans to use URLgenius in all email campaigns to grow their social audience.
Crew Supply - Consumer Goods - Small
Crew Supply wanted to outrank big retailers like Walmart and Amazon in search results. Boulder SEO Marketing used SE Ranking... tools to focus on a single blog post about pour spouts. They improved the content, optimized keywords, and launched a digital PR campaign. The page quickly climbed to the top spot on Google for its target keyword. Crew Supply saw a steady increase in organic traffic and visibility.
A pet services and supplies brand (anonymous) - Consumer Goods - Large
seoClarity helped a fast-growing pet supply enterprise boost organic traffic by 1. 1 million visits year-over-year. The SEO team needed...accurate local ranking data and better reporting. seoClarity provided detailed rank tracking by zip code and easy integration with their data warehouse. The company saw a 51% increase in estimated traffic and a 49% rise in top-ranking keywords. Their ecommerce subdomain traffic jumped 859% in one year.
Groupe SEB - Consumer Goods - Very Large
Semji helped Groupe SEB boost monthly SEO-driven traffic by 59%. The company used Semji to manage SEO for over 200... websites and 33 brands worldwide. Semji’s AI+ features enabled faster content creation, cutting production time by 7x and reducing costs by 80%. 84% of all content now drives SEO traffic. Monthly content conversions increased by 228%.
Cakelicious - Consumer Goods - Small
Sitechecker helped Cakelicious, Switzerland’s top pastry equipment retailer, fix over 14,000 website issues. The team, new to SEO, used Sitechecker’s... advanced analysis and clear reports to find and prioritize problems. Site Monitoring let them track changes and quickly spot new issues. Managing 27,000+ blog pages became easier and more efficient. Bulk corrections from exported reports saved time and improved site performance.
Cosnova (Catrice & Essence) - Consumer Goods - Large
Cosnova used tubics to improve its YouTube strategy for its Catrice and Essence brands. The main challenge was tailoring content... for diverse audiences across four channels. Tubics helped with topic selection and content ideation, supported by expert workshops. As a result, audience retention increased by 123% and organic views via Google rose by 200%. One video reached 15,000 views in 48 hours.
Bolleband - Consumer Goods - Small
Morningscore helped Bolleband, a small leather goods maker, triple its revenue in one year. Website traffic grew by 649%, from... 97 to 727 daily visitors. Monthly online orders jumped from 7 to 40. The company gained 79 new keywords in Google's top 20. Morningscore's clear SEO guidance made it easy for a non-expert to improve site content and rankings.
Keen Footwear - Consumer Goods - Medium
Schema App helped Keen Footwear add Schema Markup to 19 global microsites. The team used the Highlighter tool to create... templates for different page types. This let Keen manage Schema Markup at scale with a small SEO team and little IT help. Schema App’s Customer Success Team used XPaths to handle inconsistent blog layouts. Linking entities improved semantic clarity for Google. Keen saw a 20% year-over-year growth in organic traffic after adding Schema Markup.
Top Stories in Consumer Goods about adoption of CRM software
Workrite Ergonomics - Consumer Goods - Medium
Sales port – A Customer Portal for WordPress helped Workrite Ergonomics improve document management for hospitals. The portal made it... easy for customers to view order and tracking details. Hospitals could access documents quickly and communicate with customer service. Real-time updates supported better decision-making. The solution boosted productivity and enriched patient care experiences.
Mars - Consumer Goods - Very Large
Mars used Drupal and Acquia Site Studio to rebuild its global website. The project unified 34 regional sites into one... platform, cutting content types from 14 to 5 and reducing components by 70%. Site performance improved with a 3.5x faster response time and a 93% cache rate. Content authoring time dropped by 25%. Global site visitors rose by 20%, and organic traffic increased by 10%.
Medik8 - Consumer Goods - Medium
Medik8 faced major issues with a highly customised Odoo ERP system. The unstable platform caused delays in manufacturing, inventory mismatches,... and slow financial operations. Target Integration reimplemented Odoo, focusing on standard features, better integrations, and user training. Shopify order processing jumped from 200 to 2,000 orders per hour. Medik8 now enjoys real-time insights, improved inventory control, and faster finance workflows.
Pole Design - Consumer Goods - Small
Pipedrive helped Pole Design save at least two days of work each week. Before using Pipedrive, the company struggled with... slow, email-based processes that limited growth. Integrating Pipedrive automated order processing and customer management. Features like Zapier integration and sales pipelines made workflows faster and more scalable. Pole Design now handles more orders and plans to keep growing with Pipedrive.
Josera.de (foodforplanet GmbH & Co. KG) - Consumer Goods - Medium
b. telligent built a scalable AWS solution for Josera.de to automate hay analysis for horse owners. The new system processes...lab results and sends personalized product recommendations by email. The cloud-based workflow saves 30 minutes per analysis and delivers results in 1–2 minutes. The process is now fully automated, reducing manual work. Horse owners get fast, easy-to-understand feeding advice.
Clarins - Consumer Goods - Large
OutSystems helped Clarins modernize its IT systems and streamline global operations. Clarins used OutSystems low-code to build apps 60% faster... and save $140,000 on a single project. The Elite Sales Force Automation app improved order management and retailer relationships. Over 10 apps now support 400+ employees in 15 countries. Clarins saw higher productivity and user satisfaction with OutSystems.
Unilever International - Consumer Goods - Large
monday. com helped Unilever International manage 250+ projects a year across 120+ countries. The team replaced scattered spreadsheets and manual...updates with a single platform. They achieved a 4x ROI and saved 1,830 hours annually. Over 95% of the core team adopted the platform. AI features now flag risks and automate reporting, supporting team health and fast execution.
SkinLite Pvt Ltd - Consumer Goods - Medium
Delta Sales App helped SkinLite Pvt Ltd automate sales and track field teams across Nepal. The app enabled real-time tracking... of sales performance and improved communication between the central office and sales staff. Key features used include party management, customer visits, order management, and user attendance. The support team resolved minor issues quickly, often within an hour. SkinLite found the app easy to use and efficient for managing a growing sales force.
Top Stories in Consumer Goods about adoption of Digital Asset Management software
Silhouette Group - Consumer Goods - Large
CELUM Product Content Management helped Silhouette Group manage 300,000 digital assets for 60,000 users worldwide. Sales teams and opticians access... up-to-date content through self-service portals. Copyright management ensures compliance and automatic notifications for expiring rights. Integration with CMS, ERP, and other systems streamlines content use across channels. Centralized control saves time and resources, while reporting tailors content to target groups.
Nalgene - Consumer Goods - Medium
Nalgene replaced a slow FTP system with Canto's DAM platform. The old system wasted time searching and sharing files. With... Canto, Nalgene quickly uploads and tags product photos. Partners and distributors now find and download assets on their own. The team saves hours every day. They use this time for product development and sustainability projects.
Nalgene - Consumer Goods - Medium
Nalgene replaced a slow FTP system with Canto's DAM platform. The old system wasted time searching and sharing files. With... Canto, Nalgene quickly uploads and tags product photos. Partners and distributors now find and download assets on their own. The team saves hours every day. They use this time for product development and sustainability projects.
Dollar Shave Club - Consumer Goods - Large
HIVO helped Dollar Shave Club speed up marketing approvals and centralize digital assets. The platform made it easy for teams... in different countries to work together. Dollar Shave Club used HIVO to launch new products, like Boogie's, with a fast two-week turnaround. The marketing team now manages product images, videos, and branded content in one place. HIVO improved asset localization, compliance, and sharing with agencies. This led to quicker reviews and consistent content across all channels.
Everlast - Consumer Goods - Medium
Brandfolder helped Everlast, a global fight sports and lifestyle company, fix slow and fragmented asset sharing. Before, Everlast used internal... servers and file transfers, which delayed product launches and caused asset loss. With Brandfolder, Everlast now shares assets quickly with licensees and retailers worldwide. Teams access the latest product images and campaign materials anytime. Brandfolder improved global productivity, sped up launches, and unified Everlast’s brand message across markets.
Minted - Consumer Goods - Medium
Cloudinary helped Minted automate and streamline the creation of 60 million complex images for 4,000 art products. Minted used Cloudinary’s... 2D and 3D image transforms to generate pixel-perfect product images for every configuration. The new pipeline reduced launch times for new art products from weeks to hours. Cloudinary improved reliability, cut down broken images, and enhanced error monitoring. Minted’s engineering, merchandising, and production teams now spend less time managing images and more time delivering new products.
Minted - Consumer Goods - Medium
Cloudinary helped Minted automate and streamline the creation of 60 million complex images for 4,000 art products. Minted used Cloudinary’s... 2D and 3D image transforms to generate pixel-perfect product images for every configuration. The new pipeline reduced launch times for new art products from weeks to hours. Cloudinary improved reliability, cut down broken images, and enhanced error monitoring. Minted’s engineering, merchandising, and production teams now spend less time managing images and more time delivering new products.
Royal Talens - Consumer Goods - Medium
MediaFiler helped Royal Talens manage digital assets for over 300 employees and global retailers. Royal Talens needed an easy-to-use DAM... system to share product photos, videos, and social media content. MediaFiler enabled fast migration from their old system and seamless integration with their PIM for e-commerce. Dealers and internal teams now access up-to-date assets, improving collaboration and brand consistency. Rights management is handled centrally, and the open system supports both internal and external users.
How Talent Management is Delivering ROI for Consumer Goods Leaders
MM Group - Consumer Goods - Very Large
Eightfold helped MM Group integrate 3,500 new employees after an acquisition. The company unified talent management across 22 sites in... 11 countries using AI. MM Group saw a 42% decrease in time to hire and a 30%+ increase in applicant rate. The platform supported seven languages and launched in just five months. MM Group now creates more value for its business, candidates, and employees.
Tails.com - Consumer Goods - Small
Tails. com used Bob to automate HR processes and save time on payroll. The HR team found the Org Chart...feature helpful during rapid growth and lockdown. Employees could easily look up new colleagues. Tails.com integrated Bob with their payroll and communication tools. The company scaled quickly in the UK and Europe.
Global Beverage Corporation - Consumer Goods - Very Large
Accendo’s TalentPulse platform helped Global Beverage Corporation assess 500 employees across 10 countries in Southeast Asia. The company needed a... tool for flexible technical assessments and confidence level measurement. Accendo delivered customized reports, peer score comparisons, and a 98% assessment completion rate. Managers and L&D teams gained actionable insights for targeted employee development. The solution improved team performance and learning alignment.
Corteva Agriscience - Agriscience - Very Large
TalentGuard’s Workforce Intelligence Platform helped Corteva Agriscience transform procurement. The software enabled a shift to a self-service model, boosting process... efficiency. Employees used the platform to find training, certifications, and mentorship. This reduced attrition and empowered the team. Corteva’s procurement group now focuses on strategic sourcing and manages over $3 billion in spend. TalentGuard’s solution aligned employee career goals with company opportunities.
Picnic Technologies - Consumer Goods - Very Large
Leapsome helped Picnic Technologies overhaul their performance review process. The company moved from manual Excel-based reviews to a scalable, automated... platform. This change improved the quality and quantity of feedback for employees. Picnic's HR team now spends up to 50% less time managing reviews. Employees receive more structured and professional feedback. The new system also supports company-wide engagement surveys and remote work check-ins.
Dermalogica - Consumer Goods - Large
Enboarder helped Dermalogica boost onboarding engagement by 35%. The company used Enboarder to create a personalized onboarding workflow. New hires... now get a consistent, welcoming experience. HR and managers save time with automated processes and integrations. Completion rates for new hires reached 83%. 90% of employees now have a positive onboarding experience.
Newell Brands - Consumer Goods - Very Large
Firstup helped Newell Brands launch Newell Now, a branded employee app. Over 40,000 employees now access all company information in... one hub. The app lets employees share content and connect with each other. Targeted communications reach the right teams without flooding inboxes. Push notifications deliver urgent updates in 30 seconds. Metrics show which content performs best.
How E-Commerce Software is Delivering ROI for Consumer Goods Leaders
The Good Crisp Company - Consumer Goods - Small
Syndigo helped The Good Crisp Company speed up product launches by over 90%. The company used Syndigo’s product experience platform... to keep product content accurate and consistent across many retailers. This led to a 60% increase in sales and over 90% better content accuracy. The Good Crisp Company now updates content faster and keeps its brand strong online. Syndigo made it easy for the team to grow and reach more shoppers.
Osprey - Consumer Goods - Small
Osprey used Crobox's Packfinder to help shoppers choose the right backpack. The tool made it easier for new and returning... customers to find products that fit their needs. Osprey saw a 42.5% increase in conversion rate and a 4.6% rise in average order value. The Packfinder delivered a 5.2x ROI. Osprey also gained new insights into customer preferences and improved their product offerings.
Enterprise brand (apparel, electronics, health & beauty) - Consumer Goods - Large
Feedvisor's advertising optimization platform helped an enterprise brand improve Amazon ad results. The brand saw a 22% decrease in ACoS,... a 24% increase in conversion, and a 27% increase in sales. Feedvisor's managed services team optimized campaign structure, keywords, and product detail pages. The team provided ongoing insights and support to meet the brand's goals. The solution boosted both paid and organic campaign engagement.
WD-40 Company - Consumer Goods - Medium
Conga Contracts helped WD-40 Company centralize contract management across global offices. Before, contracts were scattered and compliance was hard. The... new system enabled real-time reporting and secure access by role. WD-40 now manages hundreds of contracts worldwide from one place. The solution supports compliance, accountability, and easy growth.
Miss to Mrs Box - Consumer Goods - Small
AfterShip Tracking helped Miss to Mrs Box turn shipment notifications into a revenue stream. 45% of store visits and 25%... of sales now come from AfterShip tracking pages. The marketing team uses drag-and-drop tools to quickly update tracking emails and pages. Hyper-personalized tracking pages promote the right products at each stage of the wedding journey. AfterShip’s integration with 900+ carriers supports Miss to Mrs Box’s global expansion. The team can onboard new couriers fast, cutting time to market.
FrogShop - Consumer Goods - Small
CedCommerce helped FrogShop, a premium fitness equipment brand, grow sales by 120% on Walmart Marketplace. FrogShop faced catalog complexity, low... product visibility, and manual workflow bottlenecks. CedCommerce optimized listings, automated inventory and pricing, and improved advertising strategies. The result was a 25% year-over-year sales increase and a 15% boost in conversions. Customer satisfaction rose, with 80–90 positive reviews highlighting reliable service and product quality.
FrogShop - Consumer Goods - Small
CedCommerce helped FrogShop, a premium fitness equipment brand, grow sales by 120% on Walmart Marketplace. FrogShop faced catalog complexity, low... product visibility, and manual workflow bottlenecks. CedCommerce optimized listings, automated inventory and pricing, and improved advertising strategies. The result was a 25% year-over-year sales increase and a 15% boost in conversions. Customer satisfaction rose, with 80–90 positive reviews highlighting reliable service and product quality.
How Sales Performance Management is Delivering ROI for Consumer Goods Leaders
A leading global flooring manufacturer - Consumer Goods - Large
Varicent helped a global flooring manufacturer boost revenue by 8% in one business unit. The company replaced four disconnected systems... with Varicent’s unified platform for sales planning and compensation. Sales reps gained better visibility into targets, and payout errors dropped due to automated outlier detection. The new rep-driven forecasting model led to more accurate plans and higher accountability. Automation cut reconciliation time and improved trust in the process.
A global chemical and plastics distributor - Consumer Goods - Large
ZS helped a global chemical and plastics distributor improve EBITDA by 25% year-over-year. The company also cut its cost-to-serve by... 25% in 15 months. ZS built new go-to-market models and improved sales processes. The distributor gained better customer and supplier retention. The changes led to a stronger value proposition and a $340M net profit upon divestment.
WD-40 Company - Consumer Goods - Medium
Conga Contracts helped WD-40 Company centralize contract management across global offices. Before, contracts were scattered and compliance was hard. The... new system enabled real-time reporting and secure access by role. WD-40 now manages hundreds of contracts worldwide from one place. The solution supports compliance, accountability, and easy growth.
Articore Group - Consumer Goods - Small
Articore Group used Lattice to replace manual HR processes and unify their people management. They achieved 70% active goal attainment... and now complete 100% of performance reviews in Lattice. Every employee will have an individual growth plan by the end of 2024. Lattice helped Articore boost employee engagement, trust, and happiness. The company now has a streamlined HR tech stack focused on growth and performance.
AB InBev - Consumer Goods - Very Large
Anaplan helped AB InBev cut company-wide data consolidation time by 90%. The platform connects finance, supply chain, sales, marketing, and... HR planning for over 500 brands. Teams now collaborate in real time and run instant scenario planning. Forecast accuracy improved by 20 percentage points. AB InBev leaders use Anaplan to turn plans into clear actions and drive results.
Stor-Mor - Consumer Goods - Small
SalesScreen helped Stor-Mor automate their sales competitions. Before, they used spreadsheets and manual updates, which took hours and needed a... web developer. Now, setting up contests takes minutes and is easy for all dealers. Real-time updates and visual leaderboards keep everyone motivated. Even less tech-savvy dealers find the platform simple and engaging. Dealer engagement and transparency improved across their national network.
Unilever - Consumer Goods - Very Large
Unilever used Centrical to launch the DigiOps program for its supply chain teams. The goal was to help employees adapt... to new digital and AI technologies. Centrical delivered a gamified learning platform with missions, quizzes, and real-world assignments. Over 500 employees were upskilled, with 3,000 skill advancements and a 93% engagement rate. The program achieved 85% knowledge retention and won a Gartner award for workforce transformation.
Measuring Authoring and Publishing Success in Consumer Goods Deployments
Metzler GmbH - Consumer Goods - Medium
Metzler GmbH used Archbee to improve their FAQ management. Before Archbee, their FAQs were hard to update and required HTML... and CSS skills. Archbee's editor made it easy for all departments to manage FAQ content. The dynamic search and sitemap export features were key benefits. Metzler saw a decrease in 1st level customer service workload after switching to Archbee.
Non-stop dogwear - Consumer Goods - Small
Non-stop dogwear used Vimeo to embed interactive videos on product pages. These videos help customers measure their dogs correctly and... choose the right size. The company added quizzes to guide shoppers to the best products. This led to a 34% higher conversion rate and fewer returns. Distributors now use video training, making learning easier in over 40 countries.
Non-stop dogwear - Consumer Goods - Small
Non-stop dogwear used Vimeo to embed interactive videos on product pages. These videos help customers measure their dogs correctly and... choose the right size. The company added quizzes to guide shoppers to the best products. This led to a 34% higher conversion rate and fewer returns. Distributors now use video training, making learning easier in over 40 countries.
Basepaws - Consumer Goods - Small
Basepaws used Canva Teams to manage and grow their social media presence after appearing on Shark Tank. The team created... branded designs for adoption profiles, sales promotions, and event flyers using Canva. Canva's collaboration tools let Basepaws work with partner shelters to help hundreds of cats get adopted during the pandemic. Social media scheduling and design features saved time and boosted engagement. The team raised over $6,000 for special needs kittens using Canva for event branding.
HairUWear - Consumer Goods - Medium
HairUWear used Flipsnack to move from print to digital catalogs. They now publish 4 to 14 digital catalogs each year... for their brands. Retailers and customers can access the full product portfolio online, anytime, on any device. Flipsnack helps HairUWear share catalogs by email, social media, and on their website. The analytics tool shows which products get the most clicks and what devices customers use. Customers and retailers appreciate the easy-to-use, clean interface.
Carlsberg Group - Consumer Goods - Very Large
Carlsberg Group used ABBYY's intelligent document processing platform to automate order and delivery processes. Before ABBYY, staff manually entered order... data from emails and delivery notes into SAP. With ABBYY, Carlsberg achieved a 92% touchless order processing rate and saved over 140 hours per month. The automation improved team productivity and sped up customer deliveries. Carlsberg now has better visibility and control over its delivery process.
Keune Haircosmetics - Consumer Goods - Medium
Easygenerator helped Keune Haircosmetics expand its training from 5 to 21 languages in one year. The company created nearly 500... training modules using the platform. Keune moved from slow, outsourced localization to fast, in-house course creation. Native speakers from regional teams reviewed and edited translations directly in Easygenerator. Publishing timelines dropped from weeks to days. This enabled Keune to keep stylists and distributors worldwide updated on products and techniques.
Measuring Customer Loyalty Management Success in Consumer Goods Deployments
Neuland - Consumer Goods - Medium
Growave helped Neuland migrate its online store to Shopify Plus. The migration included loyalty, reviews, and wishlist features. Neuland saw... a 34.6% higher average order value for active loyalty members. The repeat purchase rate increased by 3.2x. The points redemption rate reached 45.28%. Growave made loyalty program management easier and improved digital customer relationships.
Hoover - Consumer Goods - Large
Hoover used 360insights to launch a points-based rewards program for independent retailers. The Hoover PowerPoints program let retailers earn points... for selling Hoover products and referring new business. Hoover saw a 270% increase in sales logged and 112% more referrals. 70% of users were active in the program. The rewards system boosted reseller loyalty and brand focus.
Sigi Skin - Consumer Goods - Small
Sigi Skin used Marsello to run targeted email campaigns. In 2020, they saw a 1158% increase in average revenue per... campaign. Their Mother’s Day campaign had a 37% open rate and a 19% conversion rate. The campaign boosted daily sales by 48% in the first week. Sigi Skin added value with a free gift instead of discounts, driving strong results.
Ethique - Consumer Goods - Small
LoyaltyLion powers Ethique's loyalty program, driving 40% of the brand's annual revenue. Ethique uses the program to reward purchases, reviews,... referrals, and social engagement. VIP tiers offer perks like birthday gifts and free shipping, motivating repeat purchases. Redeeming loyalty members are worth 3.5 times more than non-members. The program helps Ethique build strong customer relationships and boost retention.
Bolsius - Consumer Goods - Large
Comarch EDI helped Bolsius, Europe’s largest candle maker, manage document exchange with 130 partners across multiple countries. Before, Bolsius used... paper, email, and fax for orders and deliveries, which slowed processes and created too much paperwork. With Comarch EDI, Bolsius now handles invoices, orders, and product data centrally from its Dutch headquarters. The solution reduced office work, ensured legal compliance, and improved supply chain transparency. Bolsius also integrated EDI with JD Edwards and SDI in Italy, making operations faster and more efficient.
Bodum - Consumer Goods - Medium
Bodum used Stripe to improve its online checkout for customers in 23 countries. The company added local payment methods and... made the process faster for mobile and desktop users. Stripe Elements let Bodum launch new payment options quickly, with no extra engineering. Conversion rates went up and developer workload went down. Stripe helped Bodum expand its ecommerce business worldwide.
FrogShop - Consumer Goods - Small
CedCommerce helped FrogShop, a premium fitness equipment brand, grow sales by 120% on Walmart Marketplace. FrogShop faced catalog complexity, low... product visibility, and manual workflow bottlenecks. CedCommerce optimized listings, automated inventory and pricing, and improved advertising strategies. The result was a 25% year-over-year sales increase and a 15% boost in conversions. Customer satisfaction rose, with 80–90 positive reviews highlighting reliable service and product quality.
Consumer Goods examples of Driving Business Value with Marketing Data Intelligence
Essity - Consumer Goods - Very Large
AlphaSense helps Essity’s competitive intelligence team track competitors and market trends in real time. Before AlphaSense, analysts spent hours manually... searching for relevant news and data. The platform’s AI-powered dashboard filters out noise and highlights key updates, saving the team significant time. Essity now avoids blind spots and stays updated on competitor moves and market changes. The team relies on AlphaSense daily for fast, accurate insights.
OUAI - Consumer Goods - Medium
Rakuten Advertising helped OUAI boost sales by 135% year-over-year in the affiliate channel. The team used multichannel performance marketing, including... card-linked offers, loyalty partners, and YouTube video campaigns. OUAI saw a 114% increase in order count and a 21% average video-through rate, beating industry benchmarks. The strategy focused on key retail moments and cross-channel messaging. This approach more than doubled OUAI's Q4 sales during a tough year for beauty brands.
Char-Broil - Consumer Goods - Medium
Data Axle helped Char-Broil improve its email marketing. Char-Broil used new email templates and a creative audit from Data Axle.... The company cut email production time by 50%. Click rates for redesigned campaigns rose by 44%. The new 'Welcome' email series achieved a 49.7% open rate and 18.6% click rate. Char-Broil saw better branding and more customer engagement.
Sports Research - Consumer Goods - Medium
Sports Research used Pacvue and Amazon Ads to launch their Hydrate electrolytes product. They faced the challenge of reaching new... customers efficiently in a crowded market. By leveraging an Amazon Publisher Cloud-enhanced programmatic deal and custom AMC audiences, they targeted high-value viewers. The campaign achieved 1.8x higher reach, 51% more efficient costs, and 43% more impressions with 56% less spend than the control. This approach helped Sports Research maximize their advertising budget and connect with new customer segments.
Bee’s Wrap - Consumer Goods - Small
Bee’s Wrap used Faraday personas to analyze their DTC sales data. They connected Shopify order data to Faraday and created... detailed customer profiles in one afternoon. Faraday’s insights showed where Bee’s Wrap customers lived and where similar shoppers could be found. This data helped Bee’s Wrap build a strong pitch deck for Target. As a result, Bee’s Wrap secured placement in over 550 Target stores with a six-figure wholesale order.
Carlsberg Group - Consumer Goods - Very Large
Carlsberg Group used ABBYY's intelligent document processing platform to automate order and delivery processes. Before ABBYY, staff manually entered order... data from emails and delivery notes into SAP. With ABBYY, Carlsberg achieved a 92% touchless order processing rate and saved over 140 hours per month. The automation improved team productivity and sped up customer deliveries. Carlsberg now has better visibility and control over its delivery process.
AB InBev - Consumer Goods - Very Large
Anaplan helped AB InBev cut company-wide data consolidation time by 90%. The platform connects finance, supply chain, sales, marketing, and... HR planning for over 500 brands. Teams now collaborate in real time and run instant scenario planning. Forecast accuracy improved by 20 percentage points. AB InBev leaders use Anaplan to turn plans into clear actions and drive results.
Consumer Goods Clients Speak: The Impact of deploying Lead Generation solutions
Mannington Mills Flooring - Consumer Goods - Large
Bluebird helped Mannington Mills Flooring achieve a 96. 7% lead acceptance rate. Mannington used Bluebird’s intelligent lead routing engine to...manage leads across 3,500 retail stores in North America. The platform eliminated manual lead workflows and improved lead quality. Mannington onboarded dealers quickly with seamless email and SMS distribution. HubSpot integration enhanced campaign capabilities and lead velocity.
Ecoperla - Consumer Goods - Small
Novocall’s click-to-call solution helped Ecoperla boost sales calls by over 100 in just one month. Before Novocall, Ecoperla struggled with... poor engagement and wasted time on unqualified leads from web chat. After installing Novocall, they saw 100 new sales opportunities each month and improved web conversion rates. TimeSync made it easy to schedule high-quality calls and reduced missed calls. Ecoperla’s team now spends less time on unqualified leads and more time closing sales.
Estée Lauder - Consumer Goods - Very Large
Estée Lauder used OnSpot Social to boost sales at B2C events. They equipped staff with iPads to collect attendee contact... info in exchange for coupons. Automated texts and emails were sent instantly, driving immediate engagement. Over 2,000 new leads were collected and 1,000+ automated messages delivered. The program's ROI was tracked by linking OnSpot data with coupon redemptions.
An infant nutrition company - Consumer Goods - Large
ActiveProspect helped an infant nutrition company cut the cost of qualified leads by 32%. The company used LeadConduit and TrustedForm... to filter out over 350,000 bad leads in one year. Real-time lead verification and email confirmation improved targeting and reduced wasted spend. The solution also sped up lead response time and lowered fulfillment costs. Only clean, verified emails were added to the database, boosting campaign effectiveness.
An infant nutrition company - Consumer Goods - Large
ActiveProspect helped an infant nutrition company cut the cost of qualified leads by 32%. The company used LeadConduit and TrustedForm... to filter out over 350,000 bad leads in one year. Real-time lead verification and email confirmation improved targeting and reduced wasted spend. The solution also sped up lead response time and lowered fulfillment costs. Only clean, verified emails were added to the database, boosting campaign effectiveness.
Functional Tennis - Consumer Goods - Small
Functional Tennis used Gatsby to turn Instagram followers into email subscribers. They ran a giveaway campaign where 2,288 users entered... by commenting a keyword. 78% of entrants, or 1,790 people, joined their Klaviyo email list. Four new subscribers made purchases in the first few days. The campaign helped bridge the gap between social engagement and Shopify sales.
How Learning Management System is Delivering ROI for Consumer Goods Leaders
Unilever - Consumer Goods - Very Large
Unilever used Gametize to launch a personality quiz for the House of Lux campaign. The quiz matched users to their... ideal fragrance and encouraged repeat visits to Lux.com. Over 12,500 users completed the quiz, with a 92% completion rate for all questions. Gametize’s platform let Unilever easily update and localize content. The campaign drove strong engagement and shareable results.
Tempur-Sealy - Consumer Goods - Very Large
Tempur-Sealy used Wisetail to bring its in-person training online for retail partners. The new LMS, called the Snooz, helped train... about 10,000 users in just a few months. The platform made training content easy to find and share. Retail partners and employees could access sales techniques and product information. Tempur-Sealy now uses the LMS across more departments to stay ahead of competitors.
Royal Canin - Consumer Goods - Very Large
Royal Canin uses NetExam LMS to train veterinarians, partner organizations, and store employees. The training covers product knowledge, communication, and... customer service. NetExam helps Royal Canin track training goals and achievements across their supply chain. This approach improves margins, employee benefits, and customer experience. Pets and pet owners benefit from better care and service.
La-Z-Boy - Consumer Goods - Very Large
Docebo Learning Suite helped La-Z-Boy boost learning engagement by 179%. The company replaced its outdated LMS with Docebo to deliver... consistent training worldwide. Employees now access over 80,000 ready-made courses, plus custom product training. Course completions rose 85% year over year. Sales associates get trained faster and deliver a better customer experience.
HEINEKEN - Consumer Goods - Very Large
HEINEKEN used 360Learning to boost knowledge sharing across 85,000+ employees. The company replaced siloed, top-down learning with a collaborative model.... They saw an 86% increase in course consumption and created 1,200 new courses. AI tools cut translation time from months to days. Local teams now share and adapt content globally, closing skill gaps faster and reducing costs.
New Zealand Food & Grocery Council (FGC) - Consumer Goods - Large
Intuto helped the New Zealand Food & Grocery Council deliver health and safety compliance training online. The Safe In-Store Pass... program replaced costly face-to-face workshops with a digital platform. Over 35,000 employees have earned certification since 2008. The FMCG industry saved more than $7 million in training costs. Companies now achieve higher health and safety compliance across the sector.
Measuring Influencer Marketing Success in Consumer Goods Deployments
ICHIGO Inc. - Consumer Goods - Small
ICHIGO Inc. used GRIN to run affiliate marketing campaigns for its TokyoTreat and Sakuraco subscription boxes. The company focused on... YouTube creators who love Japanese culture. Each creator got an affiliate link for $5 off. GRIN helped ICHIGO Inc. grow its creator roster by 30 times in one year. The brand now runs multiple creator campaigns every month. ICHIGO Inc. relies on GRIN to build strong relationships with niche creators.
Absco Sheds - Consumer Goods - Medium
Bazaarvoice Ratings & Reviews helped Absco Sheds boost review volume by 1,190% across retail partners. The company used QR codes... and gift card incentives to collect over 1,100 reviews in under two years. Syndicating reviews to retailers like Bunnings, Home Depot, and Walmart improved sales and set clear assembly expectations. Customer feedback was also used in social media and paid ads, building trust and engagement. Absco Sheds saw higher customer satisfaction and stronger retailer relationships.
M&M'S - Consumer Goods - Very Large
Aspire helped M&M'S boost engagement by 29% during their Mother’s Day influencer campaign. M&M'S wanted to improve results from influencer... marketing and drive more sales for their customized products. Aspire’s team managed campaign strategy, working with both paid and seeded creators to create high-quality content. The campaign saved M&M'S 20-25 hours per month in logistics. M&M'S saw their most successful Mother’s Day season ever and plans to repeat this approach for future holidays.
Kimberly-Clark - Consumer Goods - Very Large
Linqia helped Kimberly-Clark launch the U by Kotex Fitness line at Walgreens. The campaign used influencer marketing to educate active... women about the product’s unique features. Influencers created over 360 pieces of content, driving 23.1 million impressions and 44,000 online engagements. The program achieved a 41.5% view thru rate and a 102% increase in mentions. U by Kotex captured strong market share despite limited distribution.
Cocunat - Consumer Goods - Small
Shopify helped Cocunat cut POS setup time to 1-2 hours per store. The technical team shrank from 12-15 to 5-6,... letting them focus on strategy, not maintenance. Cocunat now manages 20+ international markets without extra engineering. Operational issues dropped by 50%. The team spends more time on creative and strategic work. Shopify's integration with Klaviyo supports personalized marketing across channels.
Moose Toys - Consumer Goods - Medium
CreatorIQ helped Moose Toys find brand-safe creators for its campaigns. The platform made it easy to identify and vet creators... who matched the brand’s values. Moose Toys used CreatorIQ to track campaign performance and centralize reporting. Earned media value grew 480% from 2020 to 2023. Real-time insights let the team share results quickly and scale their creator marketing program. Moose Toys now drives more brand awareness and sales with safe, creative content.
Consumer Goods Success stories in Driving ROI and Results using Mobile Marketing solutions
The Lip Bar - Consumer Goods - Small
The Lip Bar used Attentive to launch a new SMS marketing program. They adopted AI-powered tools for smart segmentation and... personalized messaging. This led to a 94% increase in SMS revenue year-over-year. The brand also saw a 116% lift in flow revenue and a 45% increase in SMS subscribers. Attentive helped The Lip Bar connect with customers in a personal way and grow their community.
Lancôme - Consumer Goods - Very Large
Batch helped Lancôme boost web push opt-ins by 320% in three months. The brand used Batch to recruit and activate... customers, driving a web push opt-in rate of 12%, well above the industry benchmark. Batch campaigns generated 3.6% of site traffic, with a 60% increase during peak months. Lancôme improved customer loyalty and conversion by integrating Batch into its CRM strategy. Automated personalization and cross-channel engagement were key to these results.
La Roche-Posay - Consumer Goods - Large
La Roche-Posay used LINK's RCS chat to boost customer engagement. The brand wanted more personal skincare advice for users. Traditional... SMS was too simple and one-way. With RCS, they launched an interactive chatbot campaign. Users got tailored product tips and advice in their inbox. RCS reached over 70% of users, 15 times more than SMS. Engagement tripled compared to Rich SMS. The campaign made product guidance easier and more visual.
Merrick Pet Care (a Nestlé-Purina PetCare Company) - Consumer Goods - Large
Alpha Anywhere helped Merrick Pet Care build a mobile sales app with offline capability. The app integrates with their ERP... system and works on iPads for sales teams. Salespeople use it to plan routes, collect store visit data, and send info directly to the ERP. The app increased productivity, improved efficiency, and added transparency to the sales process. Merrick saved hundreds of thousands of dollars in development time and quickly built a second warehouse app.
BEES - Consumer Goods - Very Large
BEES used Braze to improve real-time communication with retailers. They integrated Braze with Segment and SAP ERP to send personalized,... cross-channel order updates. This helped retailers track orders and reduced their anxiety about deliveries. BEES saw a 15% drop in order support and product info requests. The new workflow was launched in every country BEES serves in just three months.
A home & garden product manufacturer - Consumer Goods - Medium
Comscore’s Consumer Journey solution helped a home & garden product manufacturer analyze how shoppers use Google and retailer site search before buying online. The client studied... keyword data and consumer paths to purchase. They used advanced analytics to track research duration and touchpoints. Insights from the study let the client optimize spending on retailer promotions. This saved millions in paid search advertising.
How Customer Feedback Management is Delivering ROI for Consumer Goods Leaders
Givaudan Active Beauty - Consumer Goods - Very Large
Givaudan Active Beauty used Attest to understand cultural differences in global markets. They found that Chinese consumers buy more organic... and natural products than expected. This insight helped their customers launch the right products for each region. Attest's platform gave Givaudan fast, reliable data to support sales and product strategy. The research empowered sales teams and made Givaudan a preferred partner for brands worldwide.
Sticker Mule - Consumer Goods - Medium
Sticker Mule used Canny to centralize customer and internal feedback. Before Canny, feedback was scattered across Slack, email, and phone,... causing missed issues and slow responses. Canny made it easy for users to share and prioritize feedback, improving team communication and customer experience. The tool helped Sticker Mule spot new product opportunities, like holographic stickers, and increased visibility for all teams. Canny saved time in meetings and helped focus on what matters most for business growth.
Keurig Canada - Consumer Goods - Large
Keurig Canada used Alida to build an insight community of 8,000 coffee fans. This helped them save $831,000 in research... costs in just 10 months. The community gave fast feedback, helping Keurig avoid costly mistakes and focus on the best ideas. Keurig shared these insights with retail partners to close deals faster. The platform improved collaboration and helped find new market opportunities.
Grupo Boticário - Consumer Goods - Very Large
Luciq helped Grupo Boticário improve mobile app stability and performance. The team used Luciq to track crashes and monitor key... user flows. They fixed a specific app action, making it 60% faster. Luciq’s bug reporting and issue prioritization made the team more efficient. The team now uses data to build trust with business leaders. Luciq supports ongoing mobile success for Grupo Boticário.
Corby - Consumer Goods - Medium
Corby used Methodify, Sago's automated research platform, to design a user-generated campaign for J. P. Wiser’s whisky. The team tested...creative ideas and tactics with real consumers in both English and French. Fast insights helped the agency partners adjust plans quickly. The campaign led to strong engagement, with people sharing personal toasts on billboards and social media. Methodify made the campaign more personal and customer-focused.
Glossier - Consumer Goods - Medium
Glossier uses Customer Thermometer to collect real-time customer feedback. The customer service team is central to Glossier’s business, driving product... development and brand strategy. Feedback from customers shapes new products and improves existing ones. The team’s authentic communication style builds loyalty and retention. Customer Thermometer provides insights that help Glossier maintain high service standards.
Consumer Goods examples of Driving Business Value with Advocacy Marketing
Hartz - Consumer Goods - Large
Hartz used Crowdly's customer engagement platform to connect with millennial pet owners. They launched the Hartz Insiders program to drive... word-of-mouth advocacy and collect user-generated content. The program reached over 19,000 members and achieved a 56% conversion rate. Hartz generated 22,000+ pieces of UGC and 3 million organic impressions per quarter. The platform helped Hartz gather rapid feedback and boost loyalty among younger pet parents.
Black Diamond - Consumer Goods - Medium
Black Diamond used ExpertVoice to launch their new climbing shoe line. They engaged nearly 1,400 experts through product and educational... content. 402 REI experts tested the shoes before launch and gave feedback. This feedback led to a redesign of one shoe. Reviews from these experts were posted on Black Diamond’s website to help shoppers. The campaign scaled quickly and helped Black Diamond enter a tough market.
Passion Planner - Consumer Goods - Small
BrandChamp helped Passion Planner transform its ambassador program. The team needed more structure and engagement for their growing community. BrandChamp... enabled customizable activities, automation, and rewards. Passion Planner now connects with 900+ ambassadors through monthly themed activities and Slack. The program builds loyalty, gathers feedback, and supports product launches. Leaders praise BrandChamp for ease of use and community building.
STIHL - Consumer Goods - Large
STIHL uses Ambassify to share custom content with its resellers. The platform helps STIHL coordinate advocacy efforts across all dealers.... They keep messaging consistent and approved for every reseller. STIHL tracks which resellers share content and how far it spreads. This boosts engagement among members and partners.
Auriège - Consumer Goods - Medium
Sociabble helped Auriège boost its sales team’s presence on social media. The company used Sociabble’s brand advocacy platform to turn... 1,000 Beauty Advisors into social sellers. Advisors shared curated content to attract new customers and engage existing clients. The platform also supported social recruitment, helping Auriège grow its network. The Social Wall feature increased online visibility and community engagement.
Consumer Goods Clients Speak: The Impact of deploying Customer Data Platform solutions
Char-Broil - Consumer Goods - Medium
Data Axle helped Char-Broil improve its email marketing. Char-Broil used new email templates and a creative audit from Data Axle.... The company cut email production time by 50%. Click rates for redesigned campaigns rose by 44%. The new 'Welcome' email series achieved a 49.7% open rate and 18.6% click rate. Char-Broil saw better branding and more customer engagement.
Groupe SEB UK - Consumer Goods - Very Large
Acoustic Campaign helped Groupe SEB UK automate email follow-ups, leading to thousands of new opt-ins. The team cut time spent... on weekly promotions by 50%. Over 80% of online direct-to-consumer revenue now comes from CRM powered by Acoustic. Data integration improved targeting and reporting. Groupe SEB UK now makes faster, data-driven decisions and builds stronger customer engagement.
La mer - Consumer Goods - Medium
Custobar helped La mer boost repeat customer revenue by 63%. The company doubled the share of email marketing in total... revenue, reaching 26.2% in 2022. La mer achieved 30% conversion rates for both generic and automated campaigns. Email open rates hit 36%, and click-through rates reached 6.5%, far above industry benchmarks. La mer used Custobar to send personalised emails, automate campaigns, and improve customer retention.
Nashi Argan - Consumer Goods - Medium
Nashi Argan used Mapp Marketing Cloud to improve customer data collection and segmentation. The brand wanted to deliver fast, personalized... marketing across channels. With Mapp, Nashi Argan aimed to create a more engaging and immediate shopping experience. The solution helps them orchestrate an omnichannel digital customer journey. This supports their goal of higher customer satisfaction and a stronger market position.
Koninklijke Auping - Consumer Goods - Medium
Koninklijke Auping uses the PRDCT Customer Data Platform to centralize all customer data from multiple channels. The platform ensures privacy... and consistent permission management across online and offline touchpoints. Marketers and CRM teams can access and activate data for targeted campaigns. The PRDCT API Platform provides real-time customer information to the service desk. Campaigns are automated and standard attribution reports support management decisions.
Top Stories in Consumer Goods about adoption of Contact Center Software software
Noritz - Consumer Goods - Medium
Contivio helped Noritz improve their contact center operations. Noritz faced long support calls and a tough shift to remote work.... Contivio integrated with NetSuite, unifying systems and boosting answer rates. Specialized queues and strong reporting gave agents better tools and insights. Noritz launched a successful employee incentive program and improved customer satisfaction. Over 40 remote agents now work efficiently with Contivio.
Sunrider International - Consumer Goods - Medium
8x8 helped Sunrider International cut its U. S. communications costs by 80% and international costs by 75%. The company replaced...a complex, expensive on-premises phone system with 8x8’s unified cloud solution. Employees now work remotely without VPNs and enjoy 24/7 multilingual support. Sunrider uses 8x8 Contact Center to track customer interactions and improve service. The switch freed up funds for other business needs and improved operational flexibility.
Sunrider International - Consumer Goods - Medium
8x8 helped Sunrider International cut its U. S. communications costs by 80% and international costs by 75%. The company replaced...a complex, expensive on-premises phone system with 8x8’s unified cloud solution. Employees now work remotely without VPNs and enjoy 24/7 multilingual support. Sunrider uses 8x8 Contact Center to track customer interactions and improve service. The switch freed up funds for other business needs and improved operational flexibility.
Wakefit - Consumer Goods - Medium
Ozonetel CX platform helped Wakefit cut operational costs by 25%. Wakefit improved first-call resolution by 5X and reduced product return... rates by 5%. The company used smart IVR and live call transfer to empower support teams and automate query resolution. Delivery failures dropped by 10% after automating delivery confirmations. Wakefit also ran awareness campaigns to lower product returns and boost customer satisfaction.
Bob Barker Company - Consumer Goods - Medium
ice Contact Center helped Bob Barker Company save $200,000 in one year. The company eliminated ten on-premises servers and improved... call quality. ice integrated with their CRM, making customer service faster and easier. Reporting and administration became simple, saving 2.5 days of work per week. Teams Direct Routing let agents connect with customers faster. The move to ice made customer service more reliable and efficient.
Consumer Goods Success stories in Driving ROI and Results using Field Sales solutions
L'Oréal - Consumer Goods - Very Large
L'Oréal's merchandising team uses Repsly to boost sales in every store. The team equips its field reps with Repsly to... improve in-store execution. This helps them maximize product visibility and drive more purchases. The solution supports retail sales reporting and field team management. L'Oréal benefits from better merchandising and increased sales performance.
FirstMate - Consumer Goods - Medium
FirstMate used Map My Customers to improve field sales efficiency. Their sales team switched from manual tracking to a mobile-first... platform. Reps now visit 1–2 more stores per day. Time spent on admin work dropped, boosting morale and productivity. The team can plan routes, log visits, and check store performance easily. Training and retailer engagement also improved.
Bolsius - Consumer Goods - Large
Comarch EDI helped Bolsius, Europe’s largest candle maker, manage document exchange with 130 partners across multiple countries. Before, Bolsius used... paper, email, and fax for orders and deliveries, which slowed processes and created too much paperwork. With Comarch EDI, Bolsius now handles invoices, orders, and product data centrally from its Dutch headquarters. The solution reduced office work, ensured legal compliance, and improved supply chain transparency. Bolsius also integrated EDI with JD Edwards and SDI in Italy, making operations faster and more efficient.
Bolsius - Consumer Goods - Large
Comarch EDI helped Bolsius, Europe’s largest candle maker, manage document exchange with 130 partners across multiple countries. Before, Bolsius used... paper, email, and fax for orders and deliveries, which slowed processes and created too much paperwork. With Comarch EDI, Bolsius now handles invoices, orders, and product data centrally from its Dutch headquarters. The solution reduced office work, ensured legal compliance, and improved supply chain transparency. Bolsius also integrated EDI with JD Edwards and SDI in Italy, making operations faster and more efficient.
SkinLite Pvt Ltd - Consumer Goods - Medium
Delta Sales App helped SkinLite Pvt Ltd automate sales and track field teams across Nepal. The app enabled real-time tracking... of sales performance and improved communication between the central office and sales staff. Key features used include party management, customer visits, order management, and user attendance. The support team resolved minor issues quickly, often within an hour. SkinLite found the app easy to use and efficient for managing a growing sales force.
Consumer Goods examples of Driving Business Value with Content Marketing
Unnamed pet brand - Consumer Goods - Medium
RAD AI helped a pet brand boost campaign results by over 250%. The brand unified content across organic, paid, and... owned channels. RAD AI selected top influencers and optimized landing pages. Influencer permissions and content rights were secured for paid social. Engagement ranked in the top 3% of RAD advertisers. Female audiences and younger families showed the highest engagement rates.
Benefit Cosmetics - Consumer Goods - Large
Benefit Cosmetics used Dot. vu to launch a branded advent calendar campaign. The campaign featured 24 daily locks with interactive...content like quizzes and videos. It was created in under a week and published in 11 European countries. The main goals were to gain new email subscribers and activate customers. The campaign achieved over 500,000 hits and 75,000 new subscribers.
Deborah Lippmann - Consumer Goods - Small
Deborah Lippmann uses Fastr Frontend to manage their eCommerce website. The platform helps them create shoppable digital experiences. They can... design, launch, and personalize content without developers. Fastr Frontend supports fast updates and easy testing. This helps Deborah Lippmann improve their online shopping experience.
Deborah Lippmann - Consumer Goods - Small
Deborah Lippmann uses Fastr Frontend to manage their eCommerce website. The platform helps them create shoppable digital experiences. They can... design, launch, and personalize content without developers. Fastr Frontend supports fast updates and easy testing. This helps Deborah Lippmann improve their online shopping experience.
Church & Dwight - Consumer Goods - Large
Cerkl Broadcast helped Church & Dwight transform its employee engagement strategy. The company faced overwhelming email volumes and low engagement.... Cerkl Broadcast streamlined communications with news digests, dynamic segmentation, and personalization. Open rates improved to 52% for news digests and 59.1% for email blasts. The engagement team now uses analytics to refine messaging and save time. Employees receive fewer, more relevant emails, boosting overall engagement.
How Revenue Management is Delivering ROI for Consumer Goods Leaders
The BeadSmith - Consumer Goods - Small
BlueSnap helped The BeadSmith fix major payment issues after a failed implementation with another provider. The BeadSmith needed a payment... processor that worked with NetSuite and supported global transactions. BlueSnap's native NetSuite integration let them go live in just four weeks. The BeadSmith now processes 200 to 300 credit card transactions daily without problems. The company can manage US and EU payments with one provider and is ready for international growth.
a leading floral company - Consumer Goods - Medium
Sticky. io helped a leading floral company grow active subscriptions by 239% in 16 months. The company switched from an...in-house ecommerce solution to Sticky.io for Salesforce Commerce Cloud. They added flexible subscription tiers, prepaid options, and gifting features. Customers could now manage subscriptions and gifts easily through a member portal. This led to a 28% increase in recurring revenue in one year.
WD-40 Company - Consumer Goods - Medium
Conga Contracts helped WD-40 Company centralize contract management across global offices. Before, contracts were scattered and compliance was hard. The... new system enabled real-time reporting and secure access by role. WD-40 now manages hundreds of contracts worldwide from one place. The solution supports compliance, accountability, and easy growth.
BARK (BarkBox) - Consumer Goods - Medium
BARK uses Recurly to manage subscription billing for over three million subscribers. The company automated order fulfillment and improved customer... experience by leveraging Recurly’s API and webhooks. BARK quickly launches new product lines and experiments with subscription plans to boost retention. The switch to automatic fulfillment sped up delivery for new subscribers. During the pandemic, BARK saw a surge in sign-ups, with Q2 2020 outpacing typical growth periods.
Bodum - Consumer Goods - Medium
Bodum used Stripe to improve its online checkout for customers in 23 countries. The company added local payment methods and... made the process faster for mobile and desktop users. Stripe Elements let Bodum launch new payment options quickly, with no extra engineering. Conversion rates went up and developer workload went down. Stripe helped Bodum expand its ecommerce business worldwide.
Consumer Goods examples of Driving Business Value with Conversion Rate Optimization
FightCamp - Consumer Goods - Small
Heap helped FightCamp double its active user base by unifying customer data across web, mobile, and email. The team used... Heap to identify that free trial users converted at higher rates, leading to new initiatives like a “text me the app” feature and a revamped onboarding workout. Marketing A/B tests with Heap data improved email campaigns and increased conversions. Heap dashboards now guide FightCamp’s product and marketing teams, making data-driven decisions fast and easy. FightCamp relies on Heap as its single source of truth for optimizing the customer journey.
Groupe SEB UK - Consumer Goods - Very Large
Acoustic Campaign helped Groupe SEB UK automate email follow-ups, leading to thousands of new opt-ins. The team cut time spent... on weekly promotions by 50%. Over 80% of online direct-to-consumer revenue now comes from CRM powered by Acoustic. Data integration improved targeting and reporting. Groupe SEB UK now makes faster, data-driven decisions and builds stronger customer engagement.
Groupe SEB UK - Consumer Goods - Very Large
Acoustic Campaign helped Groupe SEB UK automate email follow-ups, leading to thousands of new opt-ins. The team cut time spent... on weekly promotions by 50%. Over 80% of online direct-to-consumer revenue now comes from CRM powered by Acoustic. Data integration improved targeting and reporting. Groupe SEB UK now makes faster, data-driven decisions and builds stronger customer engagement.
Kimberly-Clark - Consumer Goods - Very Large
Webtrends Optimize helped Kimberly-Clark improve user experience on Huggies. com and Depend.com. Using A/B testing and website personalisation, Kimberly-Clark increased...sign-in rates by 17% for Huggies.com. The company also achieved a 24% lift in conversion rates for Depend.com’s free sample page. These changes led to higher engagement and measurable marketing ROI. Kimberly-Clark used analytics and targeted content to better connect with consumers online.
Consumer Goods Success stories in Driving ROI and Results using Contract Management solutions
Global food packaging company - Consumer Goods - Very Large
LinkSquares helped a global food packaging company transform contract management. The North America legal team gained instant access to contracts,... saving significant time. The executive dashboard provided clear data on contract volume and review cycles. Teams now collaborate better, with sales and procurement tracking contract status directly. AI-powered tools and automated tagging improved risk management and reporting. The company plans to expand LinkSquares globally after strong results in North America.
Un conglomérat familial est-africain - Consumer Goods - Large
DiliTrust helped a large East African family conglomerate double legal team efficiency. The legal team managed over 100 companies in... six industries using manual processes. DiliTrust's suite centralized contract, entity, and matter management. The group deployed over 60 contract templates and improved reporting speed. Operations scaled without hiring new staff. Automated alerts and dashboards boosted compliance and transparency.
WD-40 Company - Consumer Goods - Medium
Conga Contracts helped WD-40 Company centralize contract management across global offices. Before, contracts were scattered and compliance was hard. The... new system enabled real-time reporting and secure access by role. WD-40 now manages hundreds of contracts worldwide from one place. The solution supports compliance, accountability, and easy growth.
WD-40 Company - Consumer Goods - Medium
Conga Contracts helped WD-40 Company centralize contract management across global offices. Before, contracts were scattered and compliance was hard. The... new system enabled real-time reporting and secure access by role. WD-40 now manages hundreds of contracts worldwide from one place. The solution supports compliance, accountability, and easy growth.
Measuring Sales Enablement Success in Consumer Goods Deployments
A global snack enterprise - Consumer Goods - Very Large
Pitcher for CPG helped a global snack enterprise boost sales rep efficiency and win more shelf space. In just six... weeks, reps sold over 30,000 product displays using the platform. The solution unified sales tools, leveraged CRM data, and used AR to show store managers display value. Over 1,200 reps adopted Pitcher quickly, with more than 75% user adoption. The company gained actionable sales data and improved the store manager experience.
Gissah Perfume Company - Consumer Goods - Medium
Ideals Virtual Data Room helped Gissah Perfume Company speed up its fundraising deal. Gissah needed to share sensitive data and... manage permissions for a major investment. The Q&A tool and easy document management made collaboration fast and secure. Gissah closed the deal quickly and is now preparing for a public listing. The team valued the platform’s user access controls and 24/7 support.
Rogue Beauty - Consumer Goods - Small
Rogue Beauty used Scaura to manage and control digital sales content for its sales team. Before Scaura, they relied on... Dropbox, which led to accidental file deletions and inefficiency. With Scaura, marketing gained full control over sales materials, ensuring content is always up to date and uniform. Sales reps now access all files easily on tablets and smartphones, saving time and boosting confidence during visits. The implementation was quick and simple, and the team values the professional look and analytics features.
Scandinavian Biolabs - Consumer Goods - Small
SentiSum helped Scandinavian Biolabs cut resolution time in half, from 2 hours to 1 hour. The company used SentiSum to... analyze thousands of support tickets and surface key customer pain points. Insights from SentiSum led to a 50% decrease in a major customer issue within 3 months. The team reprioritized their product roadmap and improved self-serve documentation, reducing generic enquiries by 19%. SentiSum enabled better collaboration between customer support and product teams, driving product improvements based on real customer feedback.
Consumer Goods Clients Speak: The Impact of deploying Live Chat solutions
A bag brand - Consumer Goods - Small
Channelize. io Live Shopping helped a sustainable bag brand launch a new product line. The brand used live shopping shows...to gather real-time feedback from potential buyers. Viewers suggested color options and discussed product features during the event. This feedback shaped the final collection and boosted engagement. The crowdfunding campaign exceeded its goal, driven by live interaction and community support.
HLC - Consumer Goods - Medium
HLC used Acquire Live Chat to help over 5,500 bike retailers get fast answers online. Before, HLC relied on phone... and email for support. With Acquire, they added live chat and cobrowsing to solve product and shipping questions in real time. The team reached nearly 100% live chat response rate. Chat tagging let HLC spot and fix common issues quickly. Customers now get help right when they need it, making support easier and faster.
Vessi - Consumer Goods - Medium
Emplifi helped Vessi, a waterproof footwear brand, cut daily comment and DM handling time by 50%. The two-person social team... used Emplifi’s listening tools and analytics to quickly identify urgent issues and trending themes. With a 90-day searchable archive, they validated trends and shaped content based on real customer voices. The platform enabled Vessi to run a 100% organic social program, boosting engagement and building stronger customer trust.
Consumer Goods Clients Speak: The Impact of deploying CPQ solutions
Groupe SEB UK - Consumer Goods - Very Large
Acoustic Campaign helped Groupe SEB UK automate email follow-ups, leading to thousands of new opt-ins. The team cut time spent... on weekly promotions by 50%. Over 80% of online direct-to-consumer revenue now comes from CRM powered by Acoustic. Data integration improved targeting and reporting. Groupe SEB UK now makes faster, data-driven decisions and builds stronger customer engagement.
WD-40 Company - Consumer Goods - Medium
Conga Contracts helped WD-40 Company centralize contract management across global offices. Before, contracts were scattered and compliance was hard. The... new system enabled real-time reporting and secure access by role. WD-40 now manages hundreds of contracts worldwide from one place. The solution supports compliance, accountability, and easy growth.
WD-40 Company - Consumer Goods - Medium
Conga Contracts helped WD-40 Company centralize contract management across global offices. Before, contracts were scattered and compliance was hard. The... new system enabled real-time reporting and secure access by role. WD-40 now manages hundreds of contracts worldwide from one place. The solution supports compliance, accountability, and easy growth.
Measuring Video Advertising Success in Consumer Goods Deployments
Heineken - Consumer Goods - Very Large
Storyteq helped Heineken cut content production costs by 40%. Heineken used Storyteq to automate manual processes and centralize digital asset... management. The platform enabled teams in 160 countries to create on-brand, localized content in 28 languages. Heineken generated 40,000 assets from templates and improved brand consistency. Teams now spend less time on revisions and more on creative work.
Premium CPG brand - Consumer Goods - Large
Strike Social ran a Facebook ad campaign for a premium CPG brand’s Valentine’s chocolate collection. The campaign used both video... and carousel ads to boost engagement and brand awareness. The ads achieved a 43% cost savings compared to the campaign budget. Post engagement rate reached 4.5%. Reels placements drove 25% of total ad clicks. Carousel ads delivered over half of total views with less than half the budget.
Batiste - Consumer Goods - Large
Batiste wanted to grow brand awareness in Malaysia. They used beauty influencers to reach new customers and boost in-store sales.... Audience2Media picked top Instagram creators using audience data. The campaign had 22 influencers and 26 content pieces. It reached 784,200 people and got 10.6% engagement, 253% above the industry average. Video views hit 44,800.
How Digital Signature is Delivering ROI for Consumer Goods Leaders
WD-40 Company - Consumer Goods - Medium
Conga Contracts helped WD-40 Company centralize contract management across global offices. Before, contracts were scattered and compliance was hard. The... new system enabled real-time reporting and secure access by role. WD-40 now manages hundreds of contracts worldwide from one place. The solution supports compliance, accountability, and easy growth.
Shiseido - Consumer Goods - Very Large
MSB Docs helped Shiseido cut document turnaround time from two days to two hours. The company integrated MSB Docs with... Citrix Secure Mail to automate eSignature workflows. Employees now spend less time on paperwork and more on core business tasks. Shiseido achieved 85% cost savings on document handling. The solution improved compliance with FDA and HIPAA regulations. All document transactions are now secure and fully tracked.
Albea Cosmetics - Consumer Goods - Medium
Signeasy helped Albea Cosmetics cut document approval time in half. Before Signeasy, contract signings took days or weeks and caused... delays. Now, 73% of contracts are signed within 24 hours and 32% in just one hour. Signeasy automated reminders and centralized storage, making urgent signings and document retrieval easy. Albea uses Signeasy across HR, payroll, finance, and more, streamlining workflows and boosting efficiency.
Measuring Event Management Success in Consumer Goods Deployments
Electrolux Switzerland - Consumer Goods - Very Large
Evenito helped Electrolux Switzerland make event check-in 8 times faster. The company automated email campaigns, improving delivery rates and guest... communication. Uniform design templates made event branding consistent. Digital QR code check-in replaced manual lists, saving time and reducing errors. These changes led to smoother events and higher participant satisfaction.
Essity - Consumer Goods - Very Large
Essity used the vFairs virtual event platform to host its Consumer Goods Sustainability and Well-being Days. The main challenge was... meeting strict data protection and privacy rules while keeping the event engaging. vFairs provided secure webinars, a photo booth, scavenger hunt, swag bags, and networking lounges. Employees learned about sustainability and could access sessions on-demand. The event boosted environmental awareness and employee engagement.
Clarins - Consumer Goods - Large
Clarins used idloom to train 30,000 learners worldwide. The company needed a way to deliver consistent training to both employees... and external beauty consultants. With idloom, Clarins created a single access point for all training events through their Clarins e-pro app. Trainers can now manage and customize training for different teams. The solution helps Clarins track training statistics and improve future courses. This partnership supports Clarins in delivering high-quality, brand-aligned education globally.
Consumer Goods Clients Speak: The Impact of deploying Business Intelligence solutions
Philip Morris International - Consumer Goods - Very Large
CARTO helped Philip Morris International tackle cigarette butt littering. PMI used spatial analysis and location data to find litter hotspots.... They partnered with Litterati and Cortexia to map problem areas and track anti-littering efforts. This data-driven approach supported global clean-up activities. PMI aimed to raise awareness and reduce cigarette butt waste in communities.
A major international consumer packaged goods (CPG) brand - Consumer Goods - Very Large
Sigma helped a major international CPG brand overcome data scale issues that limited marketing insights. The brand, with over $6... billion in revenue, struggled to analyze a 300 million row dataset using Tableau and Excel. With Sigma, the marketing team gained direct access to live Snowflake data and built a comprehensive customer database. They now create targeted, personalized campaigns and quickly analyze campaign performance. This led to better customer engagement and increased revenue opportunities.
Conair - Consumer Goods - Large
Databox helped Conair centralize data from five brands. Before, manual reporting slowed teams and limited access to insights. With Databox,... Conair automated reports and made performance data easy to find for everyone. Teams now get fast answers and can make decisions quickly. Stakeholders use self-service analytics to track results across all brands. Reporting is faster and more people use data every day.
Consumer Goods examples of Driving Business Value with Payment Gateways
The BeadSmith - Consumer Goods - Small
BlueSnap helped The BeadSmith fix major payment issues after a failed implementation with another provider. The BeadSmith needed a payment... processor that worked with NetSuite and supported global transactions. BlueSnap's native NetSuite integration let them go live in just four weeks. The BeadSmith now processes 200 to 300 credit card transactions daily without problems. The company can manage US and EU payments with one provider and is ready for international growth.
Bodum - Consumer Goods - Medium
Bodum used Stripe to improve its online checkout for customers in 23 countries. The company added local payment methods and... made the process faster for mobile and desktop users. Stripe Elements let Bodum launch new payment options quickly, with no extra engineering. Conversion rates went up and developer workload went down. Stripe helped Bodum expand its ecommerce business worldwide.
Bodum - Consumer Goods - Medium
Bodum used Stripe to improve its online checkout for customers in 23 countries. The company added local payment methods and... made the process faster for mobile and desktop users. Stripe Elements let Bodum launch new payment options quickly, with no extra engineering. Conversion rates went up and developer workload went down. Stripe helped Bodum expand its ecommerce business worldwide.
How Digital Analytics is Delivering ROI for Consumer Goods Leaders
Zinus - Consumer Goods - Large
Zinus used Replit to build an internal Conversation IQ tool, saving over $140,000 and cutting development time by 50%. The team replaced... costly, slow third-party QA software with a custom solution built in just 1.5 months. Replit Agent enabled rapid prototyping, AI-powered analysis, and real-time feedback. Zinus now analyzes customer service conversations in minutes, not weeks. The project improved agent performance and set a new standard for internal tool development.
Aptar Group - Consumer Goods - Very Large
Piwik PRO helped Aptar Group improve its marketing analytics. The marketing team now tracks user behavior and campaign performance across... channels like LinkedIn and X. Custom dashboards and detailed reports support faster, data-driven decisions. The platform’s advanced tracking and compliance features meet the team’s needs. Aptar Group uses these insights to refine strategy and prepare for future growth.
Jinx - Consumer Goods - Small
Jinx, a healthy dog food brand, partnered with Digital Remedy to boost in-store sales. Digital Remedy used an omnichannel strategy... with CTV/OTT, OLV, and display retargeting to reach dog owners. They measured campaign impact using Pathformance shopper data and advanced TV measurement tactics. Jinx saw a 5% incremental sales lift, beating the 3% category benchmark. The campaign also drove over 100,000 page visits and gave Jinx clear insights into what drove store sales.
Consumer Goods Success stories in Driving ROI and Results using Sales Engagement solutions
L'Oréal (YSL Beauty) - Consumer Goods - Very Large
Criteo helped L'Oréal boost YSL Beauty's Black Opium Eau de Parfum sales with a combined onsite and offsite retail media campaign. The campaign targeted... ready-to-buy shoppers on the open web and on the Parfumdreams website. Using Criteo's Commerce Max, L'Oréal increased onsite click-through rate by 27%, conversion rate by 14%, and revenue per user by 92%. The strategy engaged both new and existing customers. L'Oréal used digital ads to drive strong results for YSL Beauty.
Emerald Scientific - Consumer Goods - Small
Revenue Grid helped Emerald Scientific save hours each week by automating manual data entry. The platform integrated with Salesforce and... Google Workspace, giving the team a complete view of every sales opportunity. This improved pipeline visibility and let leaders manage deals more proactively. As a result, Emerald Scientific closed deals faster and grew revenue. Team members could focus on strategic work instead of repetitive tasks.
Emerald Scientific - Consumer Goods - Small
Revenue Grid helped Emerald Scientific save hours each week by automating manual data entry. The platform integrated with Salesforce and... Google Workspace, giving the team a complete view of every sales opportunity. This improved pipeline visibility and let leaders manage deals more proactively. As a result, Emerald Scientific closed deals faster and grew revenue. Team members could focus on strategic work instead of repetitive tasks.
Consumer Goods Success stories in Driving ROI and Results using Data Management Platform solutions
Alpine Industries - Consumer Goods - Medium
Alpine Industries used Docparser to automate manual data entry into their ERP system. Before, staff spent hours entering data from... PDFs like invoices and purchase orders. Now, the accounts team parses documents into Google Sheets and uploads them to the ERP in under five minutes. Customer service also saves hours daily by automating shipping updates and invoice tracking. Docparser's user-friendly interface and strong customer support helped Alpine Industries scale document processing without extra effort.
Mattel - Consumer Goods - Very Large
Mattel used Tubular Labs to analyze the social video landscape and improve content strategies. They identified which video formats and... topics resonated with different audiences. This led to a 42% increase in social channel growth, from 3.3B to 4.7B views in one year. Barbie’s YouTube channel grew 36%, with a 14% rise in product sales. Hot Wheels channels saw a 66% increase in views and a 7% sales boost. Tubular Labs helped Mattel become one of the top 10 most-watched brands globally.
Nashi Argan - Consumer Goods - Medium
Nashi Argan used Mapp Marketing Cloud to improve customer data collection and segmentation. The brand wanted to deliver fast, personalized... marketing across channels. With Mapp, Nashi Argan aimed to create a more engaging and immediate shopping experience. The solution helps them orchestrate an omnichannel digital customer journey. This supports their goal of higher customer satisfaction and a stronger market position.
Top Stories in Consumer Goods about adoption of Tag Management software
Jens Hansen - Consumer Goods - Small
Analyzify helped Jens Hansen, a New Zealand jeweller, fix major tracking issues in GA4, Google Ads, and Shopify. The team removed... duplicate purchase signals and conflicting tags, restoring accurate conversion data. They ensured all ecommerce events fired correctly and cleaned up legacy scripts. Jens Hansen now has reliable analytics and stable purchase reporting. The solution improved Google Ads attribution and remarketing signals.
DynamicLine SL - Consumer Goods - Small
B2BMage by InSync helped DynamicLine SL automate B2B eCommerce for motorsport equipment. The company integrated Magento with SAP Business One... ERP. This removed manual data entry and sped up business processes. DynamicLine SL gained advanced B2B pricing, discount options, and credit limits. Customer satisfaction improved as they managed contacts and sales reps more easily.
Heineken - Consumer Goods - Very Large
Heineken used Supermetrics (formerly Relay42) to connect customer journeys across brands and partners. Their main challenge was using first-party data... and showing ROI to stakeholders. Supermetrics helped Heineken build a framework for testing and scaling data-driven marketing. The team worked closely with Heineken to adapt solutions to their needs. Heineken aimed to reach 8 million unique people identifiers by 2021. The project improved efficiency and effectiveness in digital branding and data activation.
Measuring Video Platform Success in Consumer Goods Deployments
Diversey - Consumer Goods - Large
Help Lightning's remote video support AR technology helped Diversey cut truck rolls by 10–15%. First-time fix rates rose 15–20%. Resolution... times dropped 20–30%. Technicians now solve problems faster and with more confidence. Diversey built stronger customer relationships and improved service reliability. The solution works on common mobile devices, making adoption easy for both staff and customers.
Non-stop dogwear - Consumer Goods - Small
Non-stop dogwear used Vimeo to embed interactive videos on product pages. These videos help customers measure their dogs correctly and... choose the right size. The company added quizzes to guide shoppers to the best products. This led to a 34% higher conversion rate and fewer returns. Distributors now use video training, making learning easier in over 40 countries.
Mondi Group eCommerce - Consumer Goods - Very Large
PlayPlay helped Mondi Group eCommerce double its webinar output and boost LinkedIn engagement. The marketing team now creates and edits... all webinar videos in-house, saving time and cutting agency costs. With PlayPlay, they produce at least four webinars per year and share expert insights on sustainability and logistics. The tool's ease of use enabled fast adoption, even for users with no prior video editing experience. Regular updates and strong customer support further improved their video strategy.
How Collaboration and Productivity is Delivering ROI for Consumer Goods Leaders
Trek Bicycles - Consumer Goods - Large
TransPerfect's GlobalLink helped Trek Bicycles cut its website localization time by 50%. Trek needed to keep its brand strong while... growing in global markets. Manual translation slowed their expansion. GlobalLink automated translation and reduced admin work. Trek now enters new markets faster and keeps its brand message clear in every language. Over half of Trek's revenue now comes from outside the US.
Jowissa - Consumer Goods - Small
Threads Software helped Jowissa, a Swiss watchmaker, sync all email conversations automatically with HubSpot. Before Threads, Jowissa struggled to track... customer and supplier communications. The new solution made it easy to filter and find contacts who needed follow-up. Jowissa saved time and improved team visibility on client interactions. The company can now keep in touch with all key contacts and plans to expand tracking to phone calls.
Mars - Consumer Goods - Very Large
Mars used Drupal and Acquia Site Studio to rebuild its global website. The project unified 34 regional sites into one... platform, cutting content types from 14 to 5 and reducing components by 70%. Site performance improved with a 3.5x faster response time and a 93% cache rate. Content authoring time dropped by 25%. Global site visitors rose by 20%, and organic traffic increased by 10%.
Consumer Goods Success stories in Driving ROI and Results using Project Management solutions
Made In Cookware - Consumer Goods - Small
ClickUp helped Made In Cookware cut service ticket time by 20%. The company moved from using Airtable, Monday, Trello, and... Notion to a single platform. ClickUp's Forms and Automations streamlined IT requests and improved team collaboration. The new system shaved 3 to 5 minutes off each service ticket. Made In Cookware achieved an 80% adoption rate in less than 4 months.
Worten - Consumer Goods - Large
Jira and Confluence helped Worten connect 140 teams and save 12,000 hours a year. The Portuguese retailer used these tools... to blend online and in-store shopping. Teams now share workflows and track work together. Worten saw a 5.5x ROI from better collaboration. Employees can act on feedback and deliver new features faster. The company created a true omnichannel experience for customers.
Unilever International - Consumer Goods - Large
monday. com helped Unilever International manage 250+ projects a year across 120+ countries. The team replaced scattered spreadsheets and manual...updates with a single platform. They achieved a 4x ROI and saved 1,830 hours annually. Over 95% of the core team adopted the platform. AI features now flag risks and automate reporting, supporting team health and fast execution.
How Display Advertising is Delivering ROI for Consumer Goods Leaders
L'Oréal (YSL Beauty) - Consumer Goods - Very Large
Criteo helped L'Oréal boost YSL Beauty's Black Opium Eau de Parfum sales with a combined onsite and offsite retail media campaign. The campaign targeted... ready-to-buy shoppers on the open web and on the Parfumdreams website. Using Criteo's Commerce Max, L'Oréal increased onsite click-through rate by 27%, conversion rate by 14%, and revenue per user by 92%. The strategy engaged both new and existing customers. L'Oréal used digital ads to drive strong results for YSL Beauty.
L'Oréal Paris - Consumer Goods - Very Large
GumGum’s Mindset Graph helped L'Oréal Paris boost campaign results in the anti-aging category. The brand used AI-powered contextual and attention... intelligence to reach high-value consumers and optimize ads in real time. L'Oréal achieved a 4.5-second peak attention time, 68% spontaneous brand recall, and a 40% increase in likelihood to try Revitalift Laser. The campaign also saw 56% of users view Revitalift Laser Serum as a superior product. These results show the power of attention-driven, privacy-first advertising.
Top Stories in Consumer Goods about adoption of Security software
Mondelez International - Consumer Goods - Very Large
Datadog helped Mondelez International unify observability across AWS, on-premises, and multi-cloud environments. The company reduced mean time to resolve P3... incidents from over 21 hours to 9 hours. Incident volume dropped by 76%, and annual infrastructure cost savings reached $150,000. Datadog's database and event monitoring improved visibility and prevented downtime on critical SAP systems. Teams now respond faster to incidents and optimize resources across their global operations.
Bodum - Consumer Goods - Medium
Bodum used Stripe to improve its online checkout for customers in 23 countries. The company added local payment methods and... made the process faster for mobile and desktop users. Stripe Elements let Bodum launch new payment options quickly, with no extra engineering. Conversion rates went up and developer workload went down. Stripe helped Bodum expand its ecommerce business worldwide.
Consumer Goods Clients Speak: The Impact of deploying Affiliate Marketing solutions
PATTERN Beauty - Consumer Goods - Small
PATTERN Beauty used Awin's affiliate marketing platform to shift from discount-driven sales to high-quality, sustainable revenue. By partnering with content... creators and premium publishers, PATTERN Beauty increased brand awareness and educated customers about their haircare products. The new strategy led to a 101% year-over-year revenue increase and a 76.2% rise in sales. The average order value grew by 14.3%, with content partnerships driving up to 35.4% AOV growth during peak periods. Strategic content placements and compliance improvements turned the affiliate program into a key brand asset.
Shine Cosmetics - Consumer Goods - Small
LeadDyno helped Shine Cosmetics manage over $1. 6 million in affiliate sales each year. The platform made it easy for...the team to set up and track custom commission models for more than 3,000 affiliates. Shine Cosmetics used LeadDyno’s integrations with Shopify and PayPal to simplify payouts and sales tracking. Affiliates could see real-time earnings and get paid weekly. The company paid out $9,000 in commissions every week and processed over 30,000 affiliate-driven transactions annually.
Consumer Goods Success stories in Driving ROI and Results using Sweepstakes solutions
Glee Gum - Consumer Goods - Small
Glee Gum used Woobox to launch a Wild Watermelon flavor giveaway. They set up a sweepstakes on Facebook and Twitter,... requiring fans to like their page to enter. The campaign received over 6,800 sample requests in the first hour, far exceeding the 2,000 planned. Glee Gum gained 5,000 new email addresses and 6,100 new Facebook likes. Over 2,800 fans shared the promotion. Woobox made the process easy and customizable for Glee Gum.
Nestle Purina - Consumer Goods - Very Large
Nestle Purina wanted to get more pet households and collect first-party data. They also wanted to boost sales and teach... people about their Puppy and Kitten products. Snipp made a sweepstakes program where buyers upload receipts to enter weekly and grand prize draws. Each valid entry gives pet care tips and product suggestions. The program uses paid and owned media to reach more people. Social sharing helps spread the word and drive more sign-ups.
Consumer Goods Clients Speak: The Impact of deploying POS solutions
Cocunat - Consumer Goods - Small
Shopify helped Cocunat cut POS setup time to 1-2 hours per store. The technical team shrank from 12-15 to 5-6,... letting them focus on strategy, not maintenance. Cocunat now manages 20+ international markets without extra engineering. Operational issues dropped by 50%. The team spends more time on creative and strategic work. Shopify's integration with Klaviyo supports personalized marketing across channels.
Bodum - Consumer Goods - Medium
Bodum used Stripe to improve its online checkout for customers in 23 countries. The company added local payment methods and... made the process faster for mobile and desktop users. Stripe Elements let Bodum launch new payment options quickly, with no extra engineering. Conversion rates went up and developer workload went down. Stripe helped Bodum expand its ecommerce business worldwide.
Consumer Goods examples of Driving Business Value with Demand Side Platform
National Ice Cream Brand - Consumer Goods - Large
Choozle helped a national ice cream brand boost awareness before peak season. The brand used programmatic advertising, retail media, and... geofencing to reach new buyers. Walmart DSP drove 56% new-to-brand purchasers. Kroger campaigns reached 98% new household impressions. Flexible budgeting and real-time adjustments improved campaign results. The brand gained key insights for an upcoming rebrand.
Vessi - Consumer Goods - Medium
Emplifi helped Vessi, a waterproof footwear brand, cut daily comment and DM handling time by 50%. The two-person social team... used Emplifi’s listening tools and analytics to quickly identify urgent issues and trending themes. With a 90-day searchable archive, they validated trends and shaped content based on real customer voices. The platform enabled Vessi to run a 100% organic social program, boosting engagement and building stronger customer trust.
Consumer Goods Clients Speak: The Impact of deploying Digital Experience Platform solutions
MillerKnoll - Consumer Goods - Large
Contentsquare helped MillerKnoll improve add-to-cart rates, time on site, and bounce rates. The team used zone-based heatmaps to see how... customers interacted with navigation and product pages. They removed low-engagement content and reorganized information to match customer needs. Contentsquare enabled data-driven decisions for roadmap planning and A/B testing. MillerKnoll now uses customer journey analytics to prioritize changes with the most business impact.
Carlsberg Group - Consumer Goods - Very Large
Carlsberg Group used ABBYY's intelligent document processing platform to automate order and delivery processes. Before ABBYY, staff manually entered order... data from emails and delivery notes into SAP. With ABBYY, Carlsberg achieved a 92% touchless order processing rate and saved over 140 hours per month. The automation improved team productivity and sped up customer deliveries. Carlsberg now has better visibility and control over its delivery process.
Top Stories in Consumer Goods about adoption of Team Collaboration software
Tortuga Backpacks - Consumer Goods - Small
Tortuga Backpacks uses AnywhereWorks to support a fully distributed team. Employees work from cities around the world, including New York,... Los Angeles, and Shenzhen. The company values flexible work, letting staff choose their location and schedule. This approach helps employees balance travel, routine, and autonomy. The main challenge is isolation, but coworking spaces and community events help address it.
Bounty - Consumer Goods - Large
Claromentis helped Bounty, a leading agricultural company in the Philippines, move from paper-based processes and scattered emails to a centralized digital workplace. Bounty now uses... one platform for all HR policies, documents, and training. Teams access news, updates, and e-learning in one place. Automated workflows have sped up HR operations and reduced bottlenecks. Employees feel more connected and informed, boosting engagement and productivity.
Consumer Goods Success stories in Driving ROI and Results using Knowledge Management solutions
Worten - Consumer Goods - Large
Jira and Confluence helped Worten connect 140 teams and save 12,000 hours a year. The Portuguese retailer used these tools... to blend online and in-store shopping. Teams now share workflows and track work together. Worten saw a 5.5x ROI from better collaboration. Employees can act on feedback and deliver new features faster. The company created a true omnichannel experience for customers.
Haribo - Consumer Goods - Large
Haribo used Cegid Retail Inventory Tracking to solve manual stock management problems. The solution gave store teams instant, reliable stock... visibility and reduced errors. Staff saved time and focused more on customers. Automated processes improved data reliability and made inventory management easier. Haribo improved customer satisfaction and retail performance with this technology.
Consumer Goods Clients Speak: The Impact of deploying Search and Social Advertising solutions
Colgate - Consumer Goods - Very Large
Colgate used Perion's programmatic digital out of home (DOOH) to launch a campaign in Singapore after the mask mandate ended. The campaign ran... across 98 subway screens, 231 bus shelters, and 510 billboards, reaching commuters and city dwellers. Colgate achieved 4,899,762 impressions in 3 days, 8.7% more than planned. A Brand Lift study showed a 76% lift in brand love and imagery scores. Over 50% of exposed consumers would consider purchasing Colgate.
THG (Myprotein) - Consumer Goods - Very Large
Myprotein used smec’s Campaign Orchestrator to fix problems with Google Performance Max campaigns. They segmented products by value and type,... focusing on premium nutrition items and new customer acquisition. This approach boosted revenue by 522% in Ireland and 148% in Japan. Automated campaign generation and A/B testing helped Myprotein align ads with business goals. The solution reduced manual work and improved campaign control.
Measuring Reviews and Reputation Success in Consumer Goods Deployments
Absco Sheds - Consumer Goods - Medium
Bazaarvoice Ratings & Reviews helped Absco Sheds boost review volume by 1,190% across retail partners. The company used QR codes... and gift card incentives to collect over 1,100 reviews in under two years. Syndicating reviews to retailers like Bunnings, Home Depot, and Walmart improved sales and set clear assembly expectations. Customer feedback was also used in social media and paid ads, building trust and engagement. Absco Sheds saw higher customer satisfaction and stronger retailer relationships.
WoodBlocX - Consumer Goods - Small
WoodBlocX used Feefo to collect verified customer reviews across 9+ European markets. Automated, localized review invites increased trust and conversions.... The UK review response rate reached 15% with a 4.8 average rating. Insights from reviews led to product improvements and new support content. Feefo helped WoodBlocX turn customer feedback into a growth engine for their ecommerce business.
Consumer Goods examples of Driving Business Value with Web Security
Combat Corner - Consumer Goods - Small
WP Engine Headless WordPress helped Combat Corner relaunch its MMA gear site with a custom React frontend. The new site... achieved a 431% overall performance boost, including a 328% improvement in first contentful paint and a 604% faster speed index. Combat Corner kept its existing backend, saving on IT costs and gaining flexibility for content management. The upgrade improved SEO, conversions, bounce rate, and revenue.
Graff - Consumer Goods - Large
Graff used Lunio to cut invalid traffic on Google by 40. 62%. The company saw a six-figure revenue boost on...Meta in just three months. Lunio helped Graff lower its global bounce rate to 25%, down from peaks of 99% on unprotected channels. The platform made campaign management easier for Graff’s solo marketer. Graff now spends ad dollars more efficiently and attracts higher-value customers.
Consumer Goods Clients Speak: The Impact of deploying Public Relations solutions
Shimano - Consumer Goods - Very Large
PR. co helped Shimano streamline their global PR workflow. Before, Shimano used manual tools like Word documents, which made sharing...press releases and images hard. PR.co's platform let local teams easily modify and send news to different regions. Personalized outreach and analytics improved journalist engagement. Shimano saw more press requests and higher email response rates. Their editorial process is now faster and more organized.
Consumer Goods Success stories in Driving ROI and Results using Chatbot solutions
Hairlust - Consumer Goods - Small
Hairlust uses ChatBot to automate customer service across 13 localized websites. The AI chatbot helps handle 800,000 monthly visitors and... supports multiple languages. With ChatBot, Hairlust cut customer query and ticket resolution time by 20%. The solution integrates with Shopify for order tracking and product recommendations. Reports and archives give Hairlust insights into customer needs and popular topics.
Measuring Proposal Management Success in Consumer Goods Deployments
WD-40 Company - Consumer Goods - Medium
Conga Contracts helped WD-40 Company centralize contract management across global offices. Before, contracts were scattered and compliance was hard. The... new system enabled real-time reporting and secure access by role. WD-40 now manages hundreds of contracts worldwide from one place. The solution supports compliance, accountability, and easy growth.
Consumer Goods Clients Speak: The Impact of deploying Advertising solutions
Oakley - Consumer Goods - Large
Oakley used illumin to boost in-store visits across 172 stores in 41 states. The campaign focused on geo-targeting and audience... segmentation to attract more shoppers. Oakley dropped its cost per visit from $332.35 to $5.35, a reduction of over 98%. The campaign achieved a 0.18% click-through rate, meeting engagement goals. Cuebiq segments were key in driving in-store traffic and optimizing ad spend.
Consumer Goods Success stories in Driving ROI and Results using Digital Signage solutions
Models Own - Consumer Goods - Small
Signagelive helped Models Own, a fast-growing cosmetics brand, enhance its retail stores in London and Leeds with digital signage. The solution included... two large videowalls and window displays to attract and engage customers. Models Own used Signagelive’s cloud-based platform to easily update and synchronize content across all screens. The digital signage showcased makeup artists, new products, and live demos, creating a vibrant in-store experience. Store staff did not need to manage the system, making it simple and flexible for future expansion.
Top Stories in Consumer Goods about adoption of Conversational Marketing software
IDA WARG Beauty - Consumer Goods - Small
giosg's Interaction Builder helped IDA WARG Beauty boost engagement and grow their email list. The brand launched a product quiz... and a Beauty Awards competition on their website. In just 6 days, 800 visitors participated, and 31% entered for a chance to win. The always-on hair care quiz saw a 65% completion rate, giving personalized recommendations. IDA WARG Beauty increased conversions and built a stronger community using interactive content.
Consumer Goods examples of Driving Business Value with Digital Advertising Platform
STIHL - Consumer Goods - Large
STIHL used InMarket to launch interactive ad campaigns. They tested dynamic creatives and a 360-degree panoramic ad unit. The campaign... achieved a 3.99% click-through rate, 6.7 times above industry benchmarks. Real-time location info helped users find local STIHL retailers. The campaign won two awards for creative innovation and technology integration.
Top Stories in Consumer Goods about adoption of Referral Marketing software
ByHeart - Consumer Goods - Small
ByHeart used Talkable to launch a custom referral program just two days before Black Friday. The goal was to increase... sales, maximize profits, and build stronger customer relationships during the busy shopping season. Talkable enabled ByHeart to segment offers and align rewards with brand values. The program helped ByHeart boost sales, deepen loyalty, and lower acquisition costs. This case shows how fast, branded referral marketing can drive measurable results for eCommerce brands.
How Sales Intelligence is Delivering ROI for Consumer Goods Leaders
Char-Broil - Consumer Goods - Medium
Data Axle helped Char-Broil improve its email marketing. Char-Broil used new email templates and a creative audit from Data Axle.... The company cut email production time by 50%. Click rates for redesigned campaigns rose by 44%. The new 'Welcome' email series achieved a 49.7% open rate and 18.6% click rate. Char-Broil saw better branding and more customer engagement.
Consumer Goods Clients Speak: The Impact of deploying Print Software and Services solutions
Vichy - Consumer Goods - Large
Vichy used ShowHeroes for an Always On online video campaign. They ran an A/B test with two creative formats: Gallery... and Draft. Gallery increased brand awareness and memorability. Draft drove more engagement and higher click-through rates. The campaign gave Vichy clear data to guide future creative strategies.
Top Stories in Consumer Goods about adoption of Meeting Management software
L'Oréal - Consumer Goods - Very Large
Maintenance Connection CMMS helped L'Oréal cut asset downtime and boost reporting. The team used mobile work order notifications to save... time on the plant floor. They tracked asset health and set preventive maintenance schedules. L'Oréal now produces detailed KPI reports and keeps all asset data in one place. The software supports multiple languages, helping L'Oréal plan global expansion.
How Native Advertising is Delivering ROI for Consumer Goods Leaders
Colgate - Consumer Goods - Very Large
Colgate used Perion's programmatic digital out of home (DOOH) to launch a campaign in Singapore after the mask mandate ended. The campaign ran... across 98 subway screens, 231 bus shelters, and 510 billboards, reaching commuters and city dwellers. Colgate achieved 4,899,762 impressions in 3 days, 8.7% more than planned. A Brand Lift study showed a 76% lift in brand love and imagery scores. Over 50% of exposed consumers would consider purchasing Colgate.
Top Stories in Consumer Goods about adoption of Mobile Advertising software
Ricola - Consumer Goods - Large
Verve helped Ricola boost awareness for their allergy relief products. Ricola used weather-triggered ads to target allergy sufferers near stores.... When pollen counts were high, ads appeared on mobile devices within a five-mile radius. Rich media banners and a scrollable map showed where to buy Ricola. The campaign achieved a 2.04% click-through rate and a 6.15% scroll-to-map rate. Creative banners with pollen overlays drove 10 times more clicks than standard banners.
Consumer Goods Clients Speak: The Impact of deploying Local Marketing solutions
Yves Rocher - Consumer Goods - Very Large
Uberall helped Yves Rocher boost their online visibility for over 6,000 stores worldwide. The Uberall platform unified store listings, managed... reviews, and improved local SEO. Yves Rocher saw a 287% increase in calls, 120% more clicks for directions, and 117% more website clicks. The solution enabled digital teams to manage profiles and reviews across 40+ markets. Customers found stores more easily, and Yves Rocher strengthened its digital footprint globally.
Consumer Goods Success stories in Driving ROI and Results using Sales Analytics solutions
WD-40 Company - Consumer Goods - Medium
Conga Contracts helped WD-40 Company centralize contract management across global offices. Before, contracts were scattered and compliance was hard. The... new system enabled real-time reporting and secure access by role. WD-40 now manages hundreds of contracts worldwide from one place. The solution supports compliance, accountability, and easy growth.
Consumer Goods Success stories in Driving ROI and Results using Customer Journey and Experience solutions
SOEZI Beauty LLP - Consumer Goods - Small
ThinkSurvey helped SOEZI Beauty LLP launch a new press-on nail product in India. SOEZI needed market research to understand consumer... preferences and price sensitivity. ThinkSurvey designed and ran a survey across 60+ cities, collecting data on beauty habits and product demand. The research identified key consumer segments and guided product design and pricing. SOEZI launched over 20 unique nail designs, quickly gaining popularity among Indian women.
Consumer Goods examples of Driving Business Value with SMS Marketing
Mad Rabbit - Consumer Goods - Small
Postscript Plus helped Mad Rabbit, a tattoo aftercare brand, switch from Attentive to a more supportive SMS platform. The transition was... fast and smooth, letting Mad Rabbit keep high acquisition rates and control their data. With Postscript Plus, Mad Rabbit earned $102,000 in three weeks from SMS and saw a 46% increase in subscriber lifetime value. The team saved time, allowing them to focus on expanding into retail while still running engaging SMS campaigns. Subscriber retention hit 84% in the first 30 days.
Consumer Goods Clients Speak: The Impact of deploying Cross Channel Advertising solutions
L'Oréal (YSL Beauty) - Consumer Goods - Very Large
Criteo helped L'Oréal boost YSL Beauty's Black Opium Eau de Parfum sales with a combined onsite and offsite retail media campaign. The campaign targeted... ready-to-buy shoppers on the open web and on the Parfumdreams website. Using Criteo's Commerce Max, L'Oréal increased onsite click-through rate by 27%, conversion rate by 14%, and revenue per user by 92%. The strategy engaged both new and existing customers. L'Oréal used digital ads to drive strong results for YSL Beauty.
How Webinar and Conferencing is Delivering ROI for Consumer Goods Leaders
Sunrider International - Consumer Goods - Medium
8x8 helped Sunrider International cut its U. S. communications costs by 80% and international costs by 75%. The company replaced...a complex, expensive on-premises phone system with 8x8’s unified cloud solution. Employees now work remotely without VPNs and enjoy 24/7 multilingual support. Sunrider uses 8x8 Contact Center to track customer interactions and improve service. The switch freed up funds for other business needs and improved operational flexibility.
Top Stories in Consumer Goods about adoption of Channel Partner Management software
Darby Dental Supply - Consumer Goods - Medium
Darby Dental Supply used AMC Technology's DaVinci integration to streamline outbound call center operations. Over 230 agents make 30–40 outbound... calls daily using click-to-dial within Salesforce and Avaya. The solution enabled seamless remote work for agents during the pandemic, requiring no IT adjustments. Darby Dental has relied on AMC for 10 years, citing consistent performance and easy management. The integration helped improve customer experience and operational efficiency.
Consumer Goods Success stories in Driving ROI and Results using Sales Coaching solutions
Leading Flooring Company - Consumer Goods - Large
Balto helped a leading flooring company boost call center performance. After one month, save rates increased by 26.1%, saving $3.2... million. Balto's AI gave agents real-time coaching and unified their approach. NPS rose by 600 points and agents asked for customer emails 144% more often. QA became fully automated, reducing escalation calls and improving onboarding and customer experience.
Top Stories in Consumer Goods about adoption of Channel Marketing software
Earth Animal - Consumer Goods - Small
Earth Animal used Promoboxx to run a limited-time BOGO campaign for holistic pet products. The campaign targeted Facebook and Instagram... users near select retailers. It reached over 214,000 consumers and drove 330 offer redemptions. Earth Animal achieved a 136% ROI and saw an 81% sales increase at Pet Station. Promoboxx made managing social content easy for retailers.
Top Stories in Consumer Goods about adoption of Employee Experience Management software
Purdys Chocolatier - Consumer Goods - Medium
Engagedly helped Purdys Chocolatier achieve 100% completion of annual reviews and quarterly check-ins. The company saw a 7% sales uplift... in the first year after implementation. Employee engagement scores rose, with eNPS consistently above 40. Retail manager participation in 360 feedback increased to 70%. Engagedly streamlined goal setting, feedback, and performance management, driving cultural change and accountability.
Consumer Goods Clients Speak: The Impact of deploying Data Security solutions
Perfetti Van Melle Turkey - Consumer Goods - Large
Netwrix Auditor helped Perfetti Van Melle Turkey cut audit prep time by 60%. The company used Netwrix to secure financial... data and protect secret recipes. Automated monitoring flagged suspicious file activity and enforced security policies. Out-of-the-box compliance reports made ISO/IEC 27001 audits much easier. All users, including IT, are now more accountable for data access.
Measuring Demand Generation Success in Consumer Goods Deployments
Precious Moments - Consumer Goods - Medium
Precious Moments used ShortStack to run an instant win contest called “Countdown to Christmas. ” Their main goal was to...grow leads and boost engagement on social media. The campaign encouraged users to enter and instantly find out if they won. This approach helped Precious Moments generate 22,000 new leads during the holiday season. The contest also increased customer interaction across multiple social channels.
Measuring Social Media Marketing Success in Consumer Goods Deployments
Bonduelle - Consumer Goods - Large
Bonduelle used Talkwalker to break down data silos between departments. The company shared social media data across product marketing, corporate... communication, risk management, and HR teams. This helped Bonduelle coordinate its brand strategy online and on social channels. Teams made better decisions using shared insights. The case shows how unified data improved collaboration and brand management.
Shiseido Spain - Consumer Goods - Large
Shiseido Spain used Cool Promo White Label to launch the Shiseido Body Creator campaign. The campaign ran for one month... and offered gift boxes as prizes. Promotion included TV, YouTube, Facebook Ads, and sponsored posts. Participation was simple, requiring only a question to be answered. The result was a high engagement rate and many new fans for the brand.
YT Industries - Consumer Goods - Medium
YT Industries used Walls. io to launch their new mountain bike, JEFFSY, with a social media pre-launch campaign. They created...buzz by encouraging fans to use the hashtag #IHATEJEFFSY and built a microsite featuring a social wall. The campaign included a competition for the most creative photo using the hashtag, with a bike as the prize. The campaign generated strong engagement from fans and positive feedback from the mountain bike media. YT Industries reported the campaign as a huge success, driving interest and participation.
ZOX - Consumer Goods - Small
ZOX used X's Shopify integration to boost holiday sales. They connected their X Ads account to Shopify for easy pixel... tracking and accurate conversion data. ZOX enabled AI-powered targeting to reach likely buyers. Their campaign saw a 3.8X increase in return on ad spend and a 62% drop in cost per purchase. The integration made campaign setup and tracking much simpler for ZOX.
Repcillin - Consumer Goods - Small
Madgicx helped Repcillin, a South African skincare brand, grow from 5 to 100 online sales per month. The brand used... Madgicx tools to target new audiences and optimize Facebook and Google ads. With features like Audience Launcher and Creative Insights, Repcillin achieved a 20x increase in sales and a 2.27 acquisition ROAS. Emma, the co-founder, saved 42 work hours monthly and now focuses fully on growing the business.
Eczacıbaşı Group - Consumer Goods - Very Large
Eczacıbaşı Group, a leading Turkish industrial group, improved its social media communications using Sociality. io. The company switched from a...global software to Sociality.io for easier access to analytics and reporting. Digital marketing teams now track daily and weekly brand metrics quickly. The all-in-one dashboard and 24/7 support are highly valued. Sociality.io helps Eczacıbaşı engage audiences and monitor brand mentions effectively.
Legacy Housing - Consumer Goods - Large
Legacy Housing used Agorapulse to manage social media for over 16 pages. Before Agorapulse, they only used Facebook tools and... struggled to keep pages organized. Agorapulse's calendar and reporting features helped them save 2-4 hours daily on content creation. The tool allowed them to schedule posts, track performance, and keep all tasks in one place. Legacy Housing now creates daily posts for all pages in under 20 minutes, improving efficiency and supporting company growth.
Groupe Schmidt - Consumer Goods - Large
Facelift helped Groupe Schmidt manage social media for over 900 stores worldwide. The company used Facelift to support a multi-brand,... multi-country strategy. Facelift made it easy for teams to onboard, collaborate, and handle customer requests fast. Each country and brand could run its own campaigns and keep messaging consistent. The platform improved productivity and helped Schmidt focus on customer experience and reputation.
Vessi - Consumer Goods - Medium
Emplifi helped Vessi, a waterproof footwear brand, cut daily comment and DM handling time by 50%. The two-person social team... used Emplifi’s listening tools and analytics to quickly identify urgent issues and trending themes. With a 90-day searchable archive, they validated trends and shaped content based on real customer voices. The platform enabled Vessi to run a 100% organic social program, boosting engagement and building stronger customer trust.
BOOST LAB - Consumer Goods - Small
BOOST LAB used Digivizer to grow its ecommerce business during Covid-19. The company shifted from retail to digital sales, focusing... on data-driven marketing. Digivizer helped BOOST LAB track return on ad spend and cost per acquisition. Real-time insights allowed smarter budget allocation across channels like TikTok and Instagram. BOOST LAB improved marketing efficiency and customer engagement using Digivizer's analytics platform.
Typology - Consumer Goods - Medium
BrandBastion helped Typology save 149 hours per month on social media moderation and engagement. The AI-powered social inbox unified Facebook,... Instagram, and TikTok conversations, making it easier to manage over 6,500 monthly interactions. Typology issued 25% more brand responses and saw a 64% increase in positive conversations. The platform's sentiment analysis and automated moderation improved customer engagement and brand sentiment. Typology now focuses more on customer experience and social strategy.
Interlude Home - Consumer Goods - Small
OpenMoves helped Interlude Home, a luxury furniture brand, grow ecommerce sales by 80% year-over-year. The agency managed media buying and... performance marketing across Google Ads, Facebook, Instagram, and Pinterest. Interlude saw a 22% increase in average order size and a 20% improvement in conversion rate. The team used advanced targeting to reach interior designers and industry professionals. Interlude also achieved a 47% increase in transactions during this period.
Viking Range Corporation - Consumer Goods - Medium
Viking Range Corporation used Dassault Systèmes' CATIA and ENOVIA SmarTeam to automate custom cabinet design and engineering change management. CATIA's Cabinet Configurator... cut design time from a month to minutes, boosting output from 5-7 to 50 items per day. ENOVIA SmarTeam reduced engineering change notice processing from 25-30 days to 5-6 days, doubling monthly throughput. The system saved $250,000 by eliminating outdated documentation errors. Teams across locations now work with up-to-date data, improving efficiency and innovation.
Nilfisk - Consumer Goods - Large
Brandwatch helped Nilfisk centralize and streamline social media management across 26 markets. The platform enabled better content planning, scheduling, and... performance tracking for over 40 users. Nilfisk saw a 200% increase in impressions, 123% increase in reach, and 26% increase in engagements. The marketing team saved time and improved brand consistency. Insights from Brandwatch reporting guided content strategy and boosted social media activity.
Nilfisk - Consumer Goods - Large
Brandwatch helped Nilfisk centralize and streamline social media management across 26 markets. The platform enabled better content planning, scheduling, and... performance tracking for over 40 users. Nilfisk saw a 200% increase in impressions, 123% increase in reach, and 26% increase in engagements. The marketing team saved time and improved brand consistency. Insights from Brandwatch reporting guided content strategy and boosted social media activity.
Nilfisk - Consumer Goods - Large
Brandwatch helped Nilfisk centralize and streamline social media management across 26 markets. The platform enabled better content planning, scheduling, and... performance tracking for over 40 users. Nilfisk saw a 200% increase in impressions, 123% increase in reach, and 26% increase in engagements. The marketing team saved time and improved brand consistency. Insights from Brandwatch reporting guided content strategy and boosted social media activity.