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Consumer Goods Success stories in Driving ROI and Results using E-Commerce Software solutions
Cricksy Dog - Consumer Goods
Metrilo helps Cricksy Dog manage marketing, CRM, and email in one platform. The CRM lets the team track customer profiles... and keep notes on each person. They use targeted email campaigns to reach the right customers and drive repeat sales. Filtering and segmenting customers is fast and easy. The team measures campaign results and uses data to make decisions. Metrilo is a daily tool for building strong customer relationships.
Scand. Design Online Ab - Consumer Goods
Prisync helped Scand. Design Online Ab manage their pricing with ease. The software is simple to use and needs no... training. Multiple team members used it without problems. The customer service from Prisync was excellent. Robin Alander praised the support as phenomenal.
A luxury skincare company - Consumer Goods
Cart. com helped a luxury skincare company grow on Amazon. The company struggled with channel conflicts and lost revenue to...unauthorized sellers. Cart.com refreshed product pages, improved advertising, and removed unauthorized sellers. They used custom products and virtual bundles to win the Buy Box. Cart.com also gave inventory support during busy seasons. The company saw 63% year-over-year revenue growth and an 82% increase in virtual bundle revenue.
Promofix - Consumer Goods
ChannelGrabber helped Promofix expand from an eBay-only store to selling on multiple sites and countries. Promofix needed easy-to-use software for... stock and order management as they grew. ChannelGrabber provided a simple, flexible solution that worked online and supported their growth. The platform improved stock accuracy, reduced out-of-stock issues, and automated shipping labels. Promofix now manages orders from one place, saves time, and meets Amazon’s strict order policies. Staff can access customer details easily and update prices quickly.
Food Huggers - Consumer Goods
Extensiv Order Manager helped Food Huggers manage a 1,679% surge in sales orders. The company fulfilled 98% of orders on... time during viral spikes. Food Huggers eliminated 8 hours of manual work each week. They gained visibility across global warehouses and sales channels. The solution improved order and inventory management for their consumer goods business.
Badrishop - Consumer Goods
MageNative helped Badrishop launch a mobile app for their online grocery store. Before using MageNative, Badrishop struggled with low visibility... and customer reach. The new app made it easy for customers to find and shop from Badrishop on their phones. Features like AI-powered recommendations, fast loading, and order tracking improved the shopping experience. After launching the app, Badrishop saw a 70% increase in sales and higher customer satisfaction.
Crystal Imagery - Consumer Goods - Small
TargetBay helped Crystal Imagery reach a 99. 95% email inbox placement rate. The brand added 1,302 new subscribers in 90...days using automated email and SMS marketing. Email campaigns saw a 32.24% open rate and 1.01% click rate, driving 3X more orders than before. SMS campaigns boosted sales during peak gifting seasons. Automated lifecycle flows increased repeat purchases and customer retention.
ASICS - Consumer Goods
Red Points helped ASICS remove over $2. 5 billion in counterfeit products online. ASICS used Red Points' automated brand protection...and image recognition to scan 1.78 million images and eliminate 1.2 million infringements. The solution increased enforcement from 150 to over 20,000 listings per month. Manual enforcement time dropped to just 3-5 hours monthly. ASICS now targets high-risk sellers and integrates offline data for better anti-counterfeiting results.
Ferrara - Consumer Goods
BrandShield helped Ferrara protect its candy brands from online threats. Ferrara faced problems with counterfeit products and trademark infringements on... social media and online marketplaces. BrandShield's automated digital risk protection solution scanned for threats and removed fake listings. Ferrara achieved a 90% takedown rate for fraudulent online listings. The solution saved Ferrara time, resources, and protected their brand reputation.
VIETRI - Consumer Goods
Glew helped VIETRI shift from wholesale to ecommerce during the COVID-19 pandemic. VIETRI used Glew for analytics, reporting, and customer... segmentation. The team gained instant access to key KPIs and improved campaign targeting. Ecommerce sales grew from 8% to 30% of total business. VIETRI tripled their online sales year-over-year with Glew.
Harry’s - Consumer Goods
Harry’s wanted to grow by finding new ways to get customers. Their old methods were not working as well. They... used Rokt Ads to reach people in the US, Canada, the UK, and Germany. Rokt Ads helped them find buyers on top ecommerce sites. Harry’s got a 3.2% conversion rate and kept their cost per acquisition 40% below their target. They have worked with Rokt Ads for five years and see it as a top channel for getting new customers.
Ice Made Clear - Consumer Goods
SamCart helped Ice Made Clear sell more ice trays and accessories online. Joe Myers needed a simple, single-page checkout that... worked well on mobile. He wanted to avoid big online retailers and keep more profit. SamCart’s easy integration and conversion-boosting features made checkout fast for customers. Joe used SamCart to grow direct sales and manage his business easily.
Hobby Zone - Consumer Goods
UltraCart helped Hobby Zone improve order accuracy and customer service. UltraShip's scan-to-pack feature reduced costly reshipping by confirming packed items.... Product review tools and Top Sellers lists boosted customer engagement and sales. Inventory planning reports made it easy to manage over 100,000 SKUs and streamline procurement. Integration with Amazon and eBay simplified order management and customer support.
Wells - Consumer Goods
Salesforce Commerce Cloud helped Wells, Portugal's top wellness brand, build a new online store. Wells wanted to move from being... just a category on another site to having its own ecommerce platform. OSF Digital replaced Wells’ old system with a flexible Salesforce Commerce Cloud solution. The new site improved user experience and unified the brand online. Wells saw higher NPS scores and record online monthly sales after launch.
Amax - Consumer Goods
nChannel helped Amax launch four B2C eCommerce websites by integrating Magento with Microsoft Dynamics GP. Amax needed a solution that... worked with their existing ERP and allowed real-time inventory updates and centralized order management. nChannel provided expertise and a flexible integration, enabling Amax to duplicate processes across sites. By 2017, Amax exceeded their sales goal by 20% and was on track to more than double their 2018 revenue goal. The eCommerce team grew by 150% as a result of the successful implementation.
Klean Kanteen - Consumer Goods - Medium
NuORDER helped Klean Kanteen replace paper wholesale ordering with a digital platform. The new system cut order turnaround time from... a week to just 72 hours. Order entry time dropped from up to 30 minutes to under a minute. Customer service now focuses on building retailer relationships, not manual data entry. Digital catalogs and campaign tools let Klean Kanteen launch products faster and keep up with trends. The platform supports eco-friendly business and drives more orders and reorders.
Monroe Systems for Business - Consumer Goods
Zentail helped Monroe Systems for Business expand to Target Plus. Monroe Systems used Zentail to manage over 4,000 SKUs across... Amazon, Walmart, eBay, and Target Plus. The company faced challenges with product data consistency and onboarding with a small team. Zentail's Listing Prep and Listing Status tools made onboarding fast and easy. Monroe Systems launched on Target Plus in just over 30 days, ahead of Black Friday. Zentail's support and tools helped them keep listings healthy and optimized.
Milani Cosmetics - Consumer Goods
Milani Cosmetics used NIQ’s analytics to expand its shelf space in the beauty industry. The company faced tough competition and... needed data to prove its value to retailers. NIQ helped Milani identify underperforming competitors and highlight high-performing products. With these insights, Milani doubled its shelf space with key retail partners. The data-driven approach also improved inventory management and increased sales.
Frame My Mirror - Consumer Goods - Small
SalesWarp Order Management System helped Frame My Mirror automate order processing and integrate with Wayfair. The company switched from WooCommerce... to Shopify with SalesWarp's support. SalesWarp's plug and play OMS saved over 30 hours per week in manual data entry. The system provided a single dashboard for all business operations and met Wayfair Partner API standards. Frame My Mirror now manages complex operations across e-commerce, finance, and shipping platforms with ease.
The Octopus Club - Consumer Goods
Sharetribe helped The Octopus Club launch a unique online marketplace for parents to buy and sell second-hand children’s items. Founder Ana Rachel... Estrougo wanted a fast launch and a beautiful design. Sharetribe made it possible to go live quickly and at a lower cost than building from scratch. The platform enabled Ana to test her idea with real users and grow her business. The Octopus Club reached its crowdfunding target of £150,000 in 15 days before generating revenue.
Melitta Europa - Consumer Goods
Melitta Europa used pirobase PIM to modernize its product data management. The company now manages all product information for its... European sales division in one place. pirobase automates data exchange with trading partners using the Global Data Synchronisation Network. This reduces manual work and ensures high data quality. Melitta Europa can now share product data efficiently across Europe.
Dormeo - Consumer Goods
Fresh Relevance helped Dormeo boost sales and average order value. Dormeo used product recommendations, triggered emails, and targeted popovers. Product... bundle sales tripled overnight. Average order value increased by 10% year over year. Targeted popovers led to 79% more signups. Dormeo also improved cart and browse abandonment email flows to bring shoppers back.
Crest - Consumer Goods
Obviyo's growth marketing platform helped Crest close its mobile revenue gap. Crest faced a 69% lower revenue per visit on... mobile compared to desktop. The team used Obviyo to run many A/B tests on mobile product detail pages. They tested changes to individual page components. In 28 days, Crest increased its mobile shopping conversion rate by 11.69%. The platform let Crest experiment safely and improve the mobile buying experience.
Measuring Learning Management System Success in Consumer Goods Deployments
e.l.f. Cosmetics - Consumer Goods - Large
Salesforce helped e. l.f. Cosmetics boost daily browse-to-buy conversion rates to Black Friday levels. The company used Marketing Cloud, Commerce...Cloud, and Service Cloud to personalize customer journeys and connect digital channels. Einstein AI features improved product recommendations and email timing. e.l.f. saw a 50% drop in daily customer service tickets and retention rates between 55% and 65%. Service agents now resolve cases faster with a single customer view.
Kontoor Brands - Consumer Goods
Howspace helped Kontoor Brands improve leadership development for their global workforce. The company needed a more engaging and accessible training... solution for leaders across 50+ countries. Howspace enabled flexible, interactive, and collaborative learning, overcoming time zone and language barriers. Leaders now participate more, connect with peers, and apply learning to their daily work. The program led to higher engagement, stronger community, and a more tailored learning experience.
IT Cosmetics - Consumer Goods
The Training Arcade helped IT Cosmetics train their sales team using a gamified LMS. The company used the Match game... to boost training retention during a long rollout. People who played the game scored 21% higher on the post test than those who did not. The platform made learning fun and improved sales training results. IT Cosmetics saw better engagement and knowledge retention with this approach.
BAMA Gruppen AS - Consumer Goods
Valamis LMS helped BAMA Gruppen AS improve talent retention and leadership. BAMA wanted to be a top employer in Norway.... They used Valamis to support employee growth, leadership training, and compliance. The LMS helped BAMA build skills and keep employees engaged. BAMA aims to create a learning culture and boost productivity with Valamis.
Kraft Heinz - Consumer Goods
Sponge Learning created a bespoke blended learning program for Kraft Heinz. The goal was to certify a global group of... Procurement Sustainability Masters and support ESG objectives. The program included digital learning, in-person experiences, and group projects. Over 100 employees showed interest, with 56 applying and a first cohort of 15 certified. The solution helped build practical skills and sustainability expertise across Kraft Heinz’s procurement team.
G&J Pepsi-Cola Bottlers Inc. - Consumer Goods
Learn365 helped G&J Pepsi-Cola Bottlers Inc. drive digital transformation in employee training. The company needed a learning platform for 1,600... frontline staff, with fast rollout and Microsoft 365 integration. Learn365 enabled quick onboarding, consolidated over 2,000 learning materials, and improved compliance training completion to 70% in four months. Managers gained real-time insights with Power BI. New hires now get a consistent onboarding experience at all locations.
Royal Canin - Consumer Goods
Royal Canin used the NetExam LMS to train veterinarians, partner organizations, doctors, and store employees. Their goal was to make... sure everyone who interacts with their pet food products has the right knowledge and skills. The training covers product knowledge, communication, and customer service. NetExam LMS helps Royal Canin track training and achievements. This approach helps improve customer experience and business growth.
Revlon Professional - Consumer Goods
Totara helped Revlon Professional launch an "Always On" learning platform for hairdressers. COVID-19 forced Revlon to close in-person academies, so... they needed a digital solution. Totara's LMS let them deliver training in 10 languages across 17 regions. The platform supports over 9,000 users, with 1,000 active monthly. Revlon uses Totara's reporting to track user activity and course completion.
Tempur-Sealy - Consumer Goods
Tempur-Sealy partnered with Wisetail to enhance its learning management system. They aimed to improve training for retail partners and customers.... The company wanted to differentiate itself in the competitive sleep industry. They focused on extended enterprise learning to adapt to changes in the retail landscape. This included addressing omni-channel shoppers and direct-to-consumer competitors.
GoPro - Consumer Goods
Continu helped GoPro save $1M in annual productivity by scaling global customer and partner training. GoPro used one platform to... train athletes, influencers, partners, agencies, retailers, and internal teams in 20 countries. The solution enabled localized learning tracks and fast onboarding for 186 retailers. GoPro measured engagement and performance in one view, improving enablement quality across markets. The partnership streamlined operations and supported real-time, multilingual training.
Kiehl's - Consumer Goods - Large
Docebo helped Kiehl's modernize 170 years of education with a global learning platform. Kiehl's Academy now offers 300+ courses in... 11 languages, reaching users in 45+ new countries. 100% of users completed onboarding and virtual sustainability training. The platform uses AI-based course recommendations, advanced certifications, and gamification to boost engagement. Social features and a rewards store reinforce community and sustainability values.
Eyewear Manufacturer Company - Consumer Goods
Forma LMS helped a multinational eyewear company set up two digital academies. The company needed to train employees on production... and compliance, and agents on product features in multiple languages. Forma LMS provided content and trained staff to manage elearning. The solution included API integration, easy catalog management, and self-registration. Staff welcomed the new academies, and the project showed Forma LMS's flexibility for different training needs.
Unilever - Consumer Goods
Gametize helped Unilever launch the House of Lux campaign with a personality quiz. The quiz matched users to their ideal... Lux fragrance. Unilever used Gametize’s platform for easy content creation and updates. The quiz had 12,500 completions and a 92% completion rate. Users spent an average of 241 seconds on the site. The solution drove high engagement and repeat visits.
How CRM is Delivering ROI for Consumer Goods Leaders
e.l.f. Cosmetics - Consumer Goods - Large
Salesforce helped e. l.f. Cosmetics boost daily browse-to-buy conversion rates to Black Friday levels. The company used Marketing Cloud, Commerce...Cloud, and Service Cloud to personalize customer journeys and connect digital channels. Einstein AI features improved product recommendations and email timing. e.l.f. saw a 50% drop in daily customer service tickets and retention rates between 55% and 65%. Service agents now resolve cases faster with a single customer view.
e.l.f. Cosmetics - Consumer Goods - Large
Salesforce helped e. l.f. Cosmetics boost daily browse-to-buy conversion rates to Black Friday levels. The company used Marketing Cloud, Commerce...Cloud, and Service Cloud to personalize customer journeys and connect digital channels. Einstein AI features improved product recommendations and email timing. e.l.f. saw a 50% drop in daily customer service tickets and retention rates between 55% and 65%. Service agents now resolve cases faster with a single customer view.
Plum Goodness - Consumer Goods
Kapture CX helped Plum Goodness improve customer experience. The platform enabled instant self-serve support and automated 90% of customer queries.... AI agents provided fast voice and non-voice support across channels like WhatsApp and Instagram. The solution freed up agent capacity by 60%. Plum Goodness now delivers timely, accurate, and tailored support with Kapture CX.
Kleenoil - Consumer Goods
Salesmate helped Kleenoil organize sales data and improve follow-ups. The team used Salesmate CRM to track leads and manage customer... information. This made it easier to close deals and save time. Kleenoil saw better sales results and more efficient processes. The CRM tools helped the team stay on top of every opportunity.
Y-Brush - Consumer Goods - Small
Pipedrive helped Y-Brush grow from 0 to 10,000 leads in 6 years. The company saved 30% time per lead by... centralizing data and using the mobile app. Salespeople now enter data on-site, and managers get real-time reports. Y-Brush expanded from 5 to 30 employees and is growing in the US market. Pipedrive's lead management and reporting features support their rapid growth.
Sierra School Equipment Company - Consumer Goods
RedHorse CRM helped Sierra School Equipment Company organize over 3,500 client records. The company switched from GoldMine to RedHorse CRM... to solve data storage and efficiency problems. RedHorse CRM gave them unlimited data storage, better integration with accounting software, and easier sales tracking. The team found the new system more reliable and cost-effective. The staff now works faster and can find information more easily.
T&M Personalizados - Consumer Goods
PipeRun CRM helped T&M Personalizados organize and speed up their sales process. The company switched from a foreign CRM to... PipeRun for better support and automation. They now send proposals in real time and use electronic signatures. Automations for billing improved their workflow. The team finds sales more organized and customer journeys clearer with PipeRun.
MPlus Cosmetics - Consumer Goods
EcosAgile helped MPlus Cosmetics manage human resources and company charts. MPlus needed a flexible HR software for a fast-growing, young... company. EcosAgile delivered a modular solution with OrgPlus for easy org chart creation and detailed employee info. Over time, MPlus added modules for workplace health, safety, and training management. The system now supports medical surveillance and safety compliance for all staff.
travelite GmbH + Co. KG - Consumer Goods
GREYHOUND helped travelite improve customer service. travelite designs and sells luggage and bags. The company wanted to answer customer questions... faster and better. In 2023, travelite started using GREYHOUND for customer service. The solution made it easier to manage messages from many channels. travelite can now respond to customer needs more quickly and flexibly.
A Chinese pioneer in steam products - Consumer Goods
Paramantra CRM helped a Chinese pioneer in steam products launch its own brand of appliances in a new country. The company faced... challenges with high customer volume and manual ticketing was not enough. Paramantra's cloud solution supported sales teams, making it easy for staff and insightful for management. The CRM improved marketing decisions and daily sales management. The sales team also used it for invoicing and order processing.
Al Seer Trading Agencies - Consumer Goods
Al Seer Trading Agencies needed to automate its field sales operations to improve efficiency and visibility. They wanted to eliminate... paper-based tasks and provide real-time information to management. UCS implemented SalesWorx, integrating it with SAP for seamless data transactions. This solution improved route management, sales performance, and customer satisfaction. Sales reps used mobile apps to track sales and plan visits, while managers accessed detailed reports to monitor performance. The implementation led to enhanced team performance and customer happiness in the UAE and Oman.
Ezylife Uganda - Consumer Goods - Small
Angaza helped Ezylife Uganda boost cookstove sales by 190% in one year. The Activator app made customer data collection easy,... even in remote areas. Ezylife grew customer registrations by 138% and scaled their clean cookstove line by 3x. Customers saved over 45,000 hours of cooking. Real-time analytics from Angaza sped up prospecting and shortened the sales cycle.
How Marketing Automation is Delivering ROI for Consumer Goods Leaders
Burton Snowboards - Consumer Goods
MERGE used an integrated media strategy to help Burton Snowboards boost sales. The challenge was to improve Burton's winter season... marketing and drive year-over-year growth. MERGE created a plan using paid social, video, and display ads on Meta, TikTok, YouTube, and programmatic platforms. The new strategy increased return on ad spend by 120%. Users to the site grew by 111%. Cost per click became 13% more efficient.
A snack manufacturer - Consumer Goods
iPresso Marketing Automation helped a snack manufacturer improve its promotions. The company used GeoPoints, segmentation, and mobile push notifications to... reach shoppers near stores. Personalized discount coupons and SMS offers drove engagement. Coupon usage rose by 21%. Store visits increased by 17%. Average order value went up by 13%.
Festka - Consumer Goods
Pipefy helped Festka, a custom handmade bicycle maker, organize and track their production line. Festka needed a simple tool to... manage production steps and avoid losing information. Before Pipefy, they used spreadsheets and whiteboards, which made it hard to see the full workflow. With Pipefy, they improved transparency and could see what was delayed or on time. The implementation was quick and easy, taking less than a day.
Fellow - Consumer Goods
Zapier helps Fellow automate key business processes. Fellow uses Zapier to run their wholesale onboarding flow. This cut manual onboarding... time to 8-10 hours per week, making the process about 75% more efficient. Automation lets the team adjust orders easily, improving customer and employee experience. Since 2019, Fellow grew from 20 to 80 people, with automation driving their growth strategy.
Jamestown Distributors (Total Boat) - Consumer Goods
Jamestown Distributors used email marketing to re-engage a past customer. The company sent a follow-up email after the customer clicked... a product link, showing good use of marketing automation. However, replies went to a do-not-reply address, making the customer feel ignored. This lack of real engagement led to a negative experience and a lost sales opportunity. True personalization and two-way communication were missing from their approach.
Benefit Cosmetics - Consumer Goods - Large
Bloomreach Engagement helped Benefit Cosmetics boost revenue per email by 40% with a personalized omnichannel launch campaign. The campaign used... email marketing, lead generation, and weblayers to target previous buyers, VIPs, and waitlist customers. Benefit saw a 50% higher click-through rate on launch emails and a 1.7 percentage point increase over the global retail benchmark. Real-time dashboards and analytics let the team optimize campaigns and track top-performing products. The solution drove new customer recruitment and increased blush sales.
100% Pure - Consumer Goods
Klaviyo helped 100% Pure drive over 20% of its total revenue through email in 2022. The company saw 70.2% year-over-year... growth in flow revenue. Flow recipients grew by 86.6% year-over-year. 100% Pure returned to Klaviyo to achieve these results. Klaviyo's email marketing platform powered this success for the consumer goods brand.
Tupperware Australia - Consumer Goods
Overdose Digital helped Tupperware Australia grow online sales using a new ecommerce website. They used paid ads to drive results.... In less than 6 months, online sales increased by nearly 100% from Q1 to Q2. Overdose Digital focused on ecommerce growth and digital marketing. Their work made a big impact on Tupperware Australia's business.
John Frieda - Consumer Products
John Frieda wanted to increase orders and improve conversion rates for a new product line. They worked with SAP Emarsys... and Blue Wheel to launch the ULTRAfiller+ thickening system. They used paid social and automated emails to reach more customers. Their campaign reached four times more contacts. 88% of customers bought two or more products during the campaign. The click to open rate doubled.
e.l.f. Cosmetics - Consumer Goods - Large
Salesforce helped e. l.f. Cosmetics boost daily browse-to-buy conversion rates to Black Friday levels. The company used Marketing Cloud, Commerce...Cloud, and Service Cloud to personalize customer journeys and connect digital channels. Einstein AI features improved product recommendations and email timing. e.l.f. saw a 50% drop in daily customer service tickets and retention rates between 55% and 65%. Service agents now resolve cases faster with a single customer view.
Direct Wines - Consumer Goods
Document Manager helped Direct Wines improve their accounts department. The team used to process over 2,000 supplier invoices each month... by hand. This manual system was slow and hard to control. After using Document Manager, they made invoice handling faster and easier. The new system reduced paperwork and improved payment speed.
Zogics - Consumer Goods
Postalytics helped Zogics automate direct mail campaigns for their gym supply eCommerce business. Zogics used Postalytics to send large, personalized... postcards to re-engage customers who stopped buying. The solution integrated with HubSpot, letting Zogics track engagement and automate mailings. Zogics saw a 500% increase in ROI and a 140% rise in order volume. The campaign also saved time and reduced manual work.
Consumer Goods examples of Driving Business Value with Influencer Marketing
BIC - Consumer Goods
BIC wanted to understand global consumer perceptions of their products. They used Meltwater for social listening and media monitoring. This... helped them capture a complete picture of their reputation. Meltwater provided curated insights and a daily newsletter. This allowed BIC to align KPIs and streamline reporting. The solution improved their PR strategy with trackable data.
Cuddl Duds - Consumer Goods
IZEA ran an influencer marketing campaign for Cuddl Duds to boost traffic to their Kohl’s collection during the 2021 holiday season. Nine lifestyle influencers... received care packages and created 63 pieces of content across Instagram, Facebook, and Pinterest. The campaign achieved a 1.35% clickthrough rate, 31,000+ clicks, and a total reach of 1.47 million. Instagram Reels saw a 31% engagement rate, and Pinterest posts reached over 109,000 users. The campaign exceeded all set goals and increased purchase intent.
Bloomscape - Consumer Goods
Heepsy helped Bloomscape grow its Instagram followers from 65. 3K to 133K in 2020. Bloomscape used nano and micro-influencers from...food, fashion, and home decor to create engaging content. Influencers shared unboxings, plant care guides, and DIY posts with Bloomscape products. The brand saw steady, organic growth with only 7.82% suspicious followers. This influencer strategy also led to increased sales and new funding for Bloomscape.
Baxter of California - Consumer Goods
Linqia helped Baxter of California boost awareness for its men's grooming products. The brand wanted to promote a Father’s Day... sale and drive website traffic. Linqia connected Baxter with influencers in fashion, beauty, and lifestyle. Influencers created over 250 original posts and stories. The campaign generated 6.4 million impressions and an engagement rate 648% higher than projected. Baxter reused influencer content on its social channels.
Male Grooming Brand - Consumer Goods
A Male Grooming Brand used GetEvangelized to launch a new product during the festive season. The brand wanted to create... engagement and awareness for their innovative product. They worked with 65 creators from different fields to share reviews and experiences on Twitter, Instagram, Vine, and blogs. The campaign generated 205 posts, 705 interactions, and over 7.8 million potential impressions. This approach helped the brand reach a large audience and drive conversations about their product.
PowderPeaks - Consumer Goods - Small
Influencity helped PowderPeaks launch their first influencer seeding strategy. PowderPeaks, a Vancouver-based snowboard gear company, struggled to find the right... influencers and measure campaign results. They needed to boost sales of new products and engage a younger audience. Influencity's influencer marketing platform gave them access to a larger pool of influencers and better analytics. This allowed PowderPeaks to run more effective campaigns and reach more potential customers.
Marico - Consumer Goods - Large
Qoruz helped Marico streamline influencer marketing by unifying campaign planning and influencer selection. Marico faced challenges with multiple vendors and... inconsistent ROI metrics. Qoruz provided influencer profile analysis, outreach, and performance analytics. The platform enabled Marico to create custom influencer lists and optimize budget allocation. Marico now plans campaigns more efficiently and aligns influencers with brand goals.
Biotherm - L'Oréal Group - Consumer Goods
Spitche helped Biotherm, part of L'Oréal Group, boost engagement and user-generated content in Canada. The brand used Spitche to launch... an ambassador program and target regional audiences on Instagram. 70% of ambassadors were new contacts, and 65% of the global Instagram page's audience came from country-level ambassadors. Over 4,000 pieces of UGC were created and more than 5,000 ambassadors joined. Purchase frequency and average order value increased by 4 times.
Vanity Planet - Consumer Goods
Carro’s Brand Partnerships helped Vanity Planet find Glow Recipe and create a holiday gift bundle. Vanity Planet added Glow Recipe’s... products to their Steam, Sleep & Glow Set with no inventory risk. Carro’s integration let them launch quickly and handle fulfillment. The bundle sold over 478 units and generated $68,300 in sales in three weeks. Vanity Planet and Glow Recipe gained 478+ new customers with no extra marketing costs.
Being Frenshe - Consumer Goods
Fohr ran an influencer campaign for Being Frenshe, a wellness brand. The goal was to boost brand awareness and reach... by sharing real stories about self-care and wellness. Fohr recruited creators to talk about topics like anxiety, mental health, and post-partum experiences. The campaign achieved an average TikTok viewership of 8.94% and 8.07% on Instagram. Over half of TikTok views came from the “For You” page.
Colgate Palmolive - Consumer Goods
Hypetap ran an influencer campaign for Colgate Palmolive's Optic White Pro Series 2023. The goal was to boost awareness for... the new FlexLight at-home whitening product. 20 influencers created 87 pieces of content on TikTok and Instagram. The campaign aimed to overcome scepticism and position Optic White as a beauty expert. Results included 38,445 total engagements, 1,302,734 impressions, and a reach of 1,173,315.
How E-Commerce Platform is Delivering ROI for Consumer Goods Leaders
Grounded Plants - Consumer Goods - Small
ShippingEasy helped Grounded Plants double their output volume. The founders used to manually enter thousands of orders, which took a... lot of time. With ShippingEasy, they now process orders faster and spend less time on shipping tasks. The Shopify integration and automatic order features save them hours each week. Now, they focus more on customer service and growing their business.
Kelm Form - Consumer Goods
Shippo and Square helped Kelm Form save $5–$7 per order on shipping. The owner, Keith Fournie, used Shippo to connect... with Square, making order management and shipping easy. He set up a flat-rate shipping offer for customers across Canada. Shippo's dashboard let him compare carrier costs and print discounted labels. This improved his workflow and made his business look more professional.
Essential Depot - Consumer Goods
Miva's ecommerce platform helped Essential Depot boost sales and cut costs. The company needed a flexible, customizable solution after outgrowing... cookie-cutter platforms. Miva delivered a new site with advanced features, automating complex shipping and product management. Essential Depot saw a 20% increase in sales revenue, $480,000 in new annual international revenue, and saved 132 hours per month through automation and site customizations.
Harmony Harvest Farm - Consumer Goods
ShipStation helped Harmony Harvest Farm, a small family-run flower business in Virginia, manage a surge in orders during Covid. Before the pandemic,... they shipped only 10-20 boxes a week to floral designers. When they launched a retail product, orders jumped to 100 within hours. The team used ShipStation to automate shipping, replacing manual FedEx entry. This allowed them to handle over 100 boxes a week with ease. ShipStation made it possible for them to pivot and grow sales during a challenging time.
Paddle & Pickle - Sporting Goods
Lightspeed Retail helps Paddle & Pickle, a Quebec pickleball shop, sell in-store and at tournaments. The founders use Lightspeed Scanner... for real-time sales and inventory insights. They manage over 1,100 SKUs with a small team. Lightspeed's dashboard helps them track sales trends and make smart decisions. The system lets them sell anywhere and stay efficient as they grow.
Instaltube.pl - Consumer Goods
IdoSell helped Instaltube. pl migrate from BaseLinker and WooCommerce to its Open SaaS platform. Instaltube.pl needed a platform to manage...home and garden installation products and handle marketplace sales, especially on Allegro. The owner wanted a solution that met high expectations and supported multi-channel sales. IdoSell provided a secure migration and unified sales management. Instaltube.pl now runs a functional online store and manages marketplace sales from one place.
Better Way Health - Consumer Goods
Narvar Track helped Better Way Health cut fulfillment-related support tickets by 30%. The company switched from AfterShip to Narvar for... better customer service and tracking. Narvar's tracking page with delivery dates reduced WISMO inquiries. Product recommendations on the tracking page achieved a 20.3% engagement rate. Narvar support enabled Better Way Health to boost customer lifetime value and streamline operations.
E-liquide - Consumer Goods
Oxatis helped E-liquide launch an e-commerce site for e-cigarettes and vaping products. The site achieved a 10% overall conversion rate.... Nearly half of customers placed two or more orders each month. 30% of abandoned cart reminders led to purchases. Over 25% of sales came from mobile. E-liquide now processes more than 400 orders daily and leads its market.
Capella Industries AB (Lambretta Watches) - Consumer Goods
Ucommerce and Umbraco helped Lambretta Watches, part of Capella Industries AB, solve low online sales due to a non-mobile responsive website. Webmind built a... new online shop using Umbraco CMS and Ucommerce, creating a flexible e-commerce platform. The new site is mobile responsive and supports future online shops for other brands. The solution increased sales conversions and supports ongoing digital growth. Capella Industries now has a platform for further e-commerce development.
Biotrust - Consumer Goods
Maropost Marketing Cloud helped Biotrust solve issues with their previous ESP, which wrongly marked active subscribers as inactive. Biotrust switched to... Maropost and saw their average email open rate rise from 15% to 20%, a 33% increase. Maropost supported a smooth migration and provided expert help with Return Path Certification. Biotrust also worked with Maropost to create a custom unsubscribe page, keeping more contacts engaged. The company praised Maropost for fast, expert customer service and has referred over 50 clients as a result.
A leading pet products company - Consumer Goods
Acenda helped a leading pet products company move from brick-and-mortar distribution to online marketplace sales. The company used Acenda’s Product... Information Management and marketplace expertise to prepare its catalog for Target+, Amazon, and Walmart. Acenda integrated order and inventory systems, enabling the client to expand sales channels and boost revenue. Within six months, over 25% of gross revenue came from marketplaces, with sales reaching eight figures. The company is now a top-rated seller on major online platforms.
Consumer Goods examples of Driving Business Value with Business Intelligence
Petmate - Consumer Goods
Informatica helped Petmate speed up data integration by 92%. Petmate unified its data management using Informatica and Snowflake. The company... automated its order-to-cash process and cut a key workload from four minutes to twenty seconds. Petmate consolidated three data tools under one flexible license. Informatica's platform enabled Petmate to manage costs and drive innovation with AI and cloud data management.
Ultra-Bag - Consumer Goods
Jitterbit’s integration platform connects ShipStation with NetSuite for Ultra-Bag. The solution automates order fulfillment and removes manual data entry. Ultra-Bag... saves two hours of daily data entry. Manual shipping steps are cut in half. Shipment errors drop by over 40%. Productivity and morale go up. The owner says Jitterbit made fulfillment easier and more organized at a good price.
MRCOOL - Consumer Goods - Medium
Logicbroker helped MRCOOL merge their B2B and D2C dropship businesses. MRCOOL needed better order and inventory visibility for HVAC products.... Logicbroker's multi-vendor commerce platform gave them advanced tracking and real-time inventory sharing with resellers. This improved their ability to serve both resellers and direct customers. MRCOOL now plans to expand with franchise-focused distribution and aims for 24-hour delivery.
World Kitchen - Consumer Goods
MobileFrame Business SuiteTM helped World Kitchen automate field merchandising tasks. Before, merchandisers filled out forms by hand and lost hours... to paperwork. With MobileFrame, they eliminated manual data entry and increased productivity. Merchandisers now visit two more stores each week. Data entry costs dropped for both field and office staff. Store managers get better service because merchandisers have more time per visit.
Lekkerland - Consumer Goods
Qlik Gold Client helped Lekkerland speed up development. The company used Qlik Gold Client to manage data in non-production SAP... environments. This solution made their work faster and more efficient. Lekkerland improved their data management process. The case highlights benefits for consumer goods companies using SAP data management tools.
Lekkerland - Consumer Goods
Qlik Gold Client helped Lekkerland speed up development. The company used Qlik Gold Client to manage data in non-production SAP... environments. This solution made their work faster and more efficient. Lekkerland improved their data management process. The case highlights benefits for consumer goods companies using SAP data management tools.
Asambeauty - Consumer Goods
Jedox helped Asambeauty improve sales planning for its multichannel strategy. The company needed a flexible solution for sales forecasting across... online, retail, and TV channels. Jedox and IBM Planning Analytics provided real-time data, automated reporting, and detailed dashboards. The solution enabled fast, accurate planning and easy reporting to the parent company. Asambeauty’s team can now manage and expand the planning system on their own.
Versuni - Consumer Goods
Longview Tax helped Versuni automate global tax reporting. Before, the team managed 65 Excel files and spent over two weeks... on tax cycles. The manual process caused errors and stress. With Longview Tax, Versuni cut reporting time by 70%, finishing in just three days. Data quality improved and manual work dropped. The solution also supported both IFRS and Dutch GAAP compliance.
Versuni - Consumer Goods
Longview Tax helped Versuni automate global tax reporting. Before, the team managed 65 Excel files and spent over two weeks... on tax cycles. The manual process caused errors and stress. With Longview Tax, Versuni cut reporting time by 70%, finishing in just three days. Data quality improved and manual work dropped. The solution also supported both IFRS and Dutch GAAP compliance.
Sagar Business Pvt Ltd - Consumer Goods
EasyReports helped Sagar Business Pvt Ltd, a leading distributor for Tata Steel in Odisha, improve their business reporting. The company used... EasyReports to streamline sales and distribution data. The reporting software made it easier for Sagar Business to manage and analyze their operations. This led to faster and smarter business decisions. Sagar Business now benefits from better reporting and data insights.
Consumer Goods examples of Driving Business Value with Content Management Systems
Thirstie - Consumer Goods
Thirstie wanted to help alcohol brands create online stores quickly. They needed a CMS that could handle many rules and... let them launch many sites fast. Thirstie chose Apostrophe Assembly for its flexibility and speed. With Apostrophe, Thirstie launched over a hundred branded storefronts in less than six months. They improved onboarding speed by 10 times and can now launch new storefronts in just one week.
The Good Crisp Company - Consumer Goods
Syndigo Product Experience Cloud helped The Good Crisp Company manage product content as they grew. The company needed to keep... product information clear and consistent across many retailers. Syndigo made it easy to update content, keep brand images accurate, and launch products faster. The Good Crisp Company saw a 90%+ faster speed to market, a 60% increase in sales, and a 90%+ improvement in content accuracy. Their team says Syndigo is critical for showing up well to their core consumers.
Direct Wines - Consumer Goods
Document Manager helped Direct Wines improve their accounts department. The team used to process over 2,000 supplier invoices each month... by hand. This manual system was slow and hard to control. After using Document Manager, they made invoice handling faster and easier. The new system reduced paperwork and improved payment speed.
Edco Awards & Specialties - Consumer Goods
DocuXplorer helped Edco Awards & Specialties move from paper to digital document management. The company struggled with slow, manual filing... and lost time searching for invoices. DocuXplorer’s software digitized their records and made document retrieval fast and easy. Over 16 years, Edco grew from 3 to 60 employees. They saved hundreds of thousands of hours and now earn 50 times more than their competitors. DocuXplorer was key to their growth and success.
Dansons - Consumer Goods
Fastly's Compute and Fanout help Dansons deliver a faster, real-time app for Pit Boss Grills. The new Grill Connect app... is 5-7 times faster than the old system. Users get instant grill control and better app response. Dansons now has more data to improve products and customer experience. Fastly's support team responds quickly and helps prevent future issues.
Dansons - Consumer Goods
Fastly's Compute and Fanout help Dansons deliver a faster, real-time app for Pit Boss Grills. The new Grill Connect app... is 5-7 times faster than the old system. Users get instant grill control and better app response. Dansons now has more data to improve products and customer experience. Fastly's support team responds quickly and helps prevent future issues.
Melitta Europa - Consumer Goods
Melitta Europa used pirobase PIM to modernize its product data management. The company now manages all product information for its... European sales division in one place. pirobase automates data exchange with trading partners using the Global Data Synchronisation Network. This reduces manual work and ensures high data quality. Melitta Europa can now share product data efficiently across Europe.
Melitta Europa - Consumer Goods
Melitta Europa used pirobase PIM to modernize its product data management. The company now manages all product information for its... European sales division in one place. pirobase automates data exchange with trading partners using the Global Data Synchronisation Network. This reduces manual work and ensures high data quality. Melitta Europa can now share product data efficiently across Europe.
E.T. Browne Drug Co. - Consumer Goods - Medium
Nintex Workflow and Equilibrium's Mediarich OneViewer helped E. T. Browne Drug Co. automate label and packaging approvals. The solution delivered...a 5005% ROI and $29 million in value over five years. Payback happened in just four days. The workflow supports over 450 file types, improving review speed and accuracy. E.T. Browne now manages packaging production at scale, supporting global growth.
Consumer Goods examples of Driving Business Value with Help Desk
Lyreco - Consumer Goods
Puzzel Conversational Intelligence helped Lyreco cut call volumes by 12% and call duration by 15%. Lyreco used AI-driven insights to... track sales inquiries and spot trends. The solution showed that 24% of calls were about orders, 19% about self-service, and 19% about delivery. Lyreco improved knowledge sharing and made it easier for sales teams to get answers. This led to fewer repeat calls and faster responses for customers.
The Hershey Company - Consumer Goods - Very Large
Control-M helps The Hershey Company automate supply chain operations. The company manages thousands of jobs for transaction processing, data transfers,... and reporting. Staff numbers dropped by 60%, but Control-M lets Hershey do more with less. Centralized automation spots issues early and keeps processes running 24/7. Control-M supports Hershey’s digital transformation and growth in the consumer goods industry.
The Hershey Company - Consumer Goods - Very Large
Control-M helps The Hershey Company automate supply chain operations. The company manages thousands of jobs for transaction processing, data transfers,... and reporting. Staff numbers dropped by 60%, but Control-M lets Hershey do more with less. Centralized automation spots issues early and keeps processes running 24/7. Control-M supports Hershey’s digital transformation and growth in the consumer goods industry.
CYBEX - Consumer Goods
SysAid Copilot helped CYBEX manage IT support for 1,000 employees across many countries. CYBEX used SysAid's AI-powered Copilot, called iJuergen,... to give 24/7 support and a better knowledge base. This led to a 20% drop in Level 1 ticket volume and an 83% rise in self-service portal use in three months. The AI Copilot resolved 93% of conversations without human help. SysAid's BI Dashboard gave leaders clear IT performance data and helped show real ROI.
Bloom & Wild - Consumer Goods
DigitalGenius helps Bloom & Wild resolve 50% of chat conversations with AI. Their AI agent, Willow, automates 45% of emails... in English and German. Willow uses visual AI to spot flower quality issues and offers fast help. The solution reduces the need for extra agents during busy times. Bloom & Wild turned customer service into a value center and improved customer experience. The team reports faster resolutions and a unique brand experience.
L’Occitane - Consumer Goods
L’Occitane is a global group with over 3000 stores in 90 countries. They wanted to improve their customer experience across... all channels. They upgraded their international CRM systems. Their goal was to give customers a seamless and friendly experience everywhere. They also wanted to keep the same high quality of service worldwide.
Yataş - Consumer Goods
Next4biz helped Yataş transform its customer service and business processes. Yataş moved all business units to the next4biz CRM-CSM and... BPM platform. This let them track and manage customer requests faster and more accurately. They reduced complaint resolution time and won two ACE Awards in the furniture industry. The platform made it easier for employees and partners to use the system and improved company-wide reporting.
myphotobook and fotokasten - Consumer Goods
OMQ Contact helps myphotobook and fotokasten give fast answers to customers. The tool shows real-time responses in the contact field... of their website or app. Customers get answers right away, so they do not need to send as many requests. This reduces the total number of customer requests. The service is available on all devices and improves response times.
Consumer Goods Clients Speak: The Impact of deploying Authoring and Publishing solutions
Electrolux Group - Consumer Goods
Flipsnack helped Electrolux Group move from printed to digital product catalogs. The team wanted a tool with interactive features and... easy updates. Flipsnack enabled fast distribution, multimedia integration, and multiple catalog versions. Electrolux created 345 flipbooks, reaching 8,800 downloads across 17 European countries. The solution improved engagement and supported their sustainability goals.
Aime - Consumer Goods
Aime used the Bambuser video commerce platform to boost customer engagement and sales. They faced challenges in educating customers and... maintaining community bonds as a pioneering skincare brand. With Bambuser, Aime hosted live shows and shoppable videos, making it easier for shoppers to find the right products. They saw more views, higher conversion rates, and increased sales by reusing social media content on their website. The solution helped reduce customer pain points and improved website metrics.
IT Cosmetics - Consumer Goods
The Training Arcade helped IT Cosmetics train their sales team using a gamified LMS. The company used the Match game... to boost training retention during a long rollout. People who played the game scored 21% higher on the post test than those who did not. The platform made learning fun and improved sales training results. IT Cosmetics saw better engagement and knowledge retention with this approach.
Cadbury - Consumer Goods - Very Large
Idomoo Personalized Video helped Cadbury launch two major campaigns. In India, Cadbury used personalized videos to boost chocolate gifting, integrating... Facebook data for a custom experience. In Australia, a "Flavour Matcher" app matched users to Dairy Milk flavors and delivered personalized videos. Both campaigns saw strong engagement: 90% video completion, 65% click-through rate, and 33% conversion rate. Cadbury increased brand awareness and created emotional connections with customers using data-driven video marketing.
Supergoop! - Consumer Goods - Medium
Articulate 360 and Rise 360 helped Supergoop! train staff and partners worldwide. The company moved from costly, in-person training to... online courses. Supergoop! used Articulate to quickly create and share product knowledge and onboarding content. Customer service ratings for external reps jumped from 2.5 to 5 stars after training. The easy-to-use platform supported global expansion and improved customer satisfaction.
Benefit Cosmetics - Consumer Goods
Elucidat helped Benefit Cosmetics improve their elearning programs. The platform made it easy to create engaging training content. Benefit Cosmetics... used Elucidat to ensure brand consistency and speed up course production. The solution supported rapid elearning rollout for their global teams. This led to more effective employee training and better learning experiences.
Avon - Consumer Goods
Feng-GUI predictive eye tracking helped Avon improve their ad designs. Avon used NeuroMap and PET data to train teams and... assess ad effectiveness. They found their products were not getting enough visual attention. After revising ads based on Feng-GUI insights, Avon saw a significant lift in brand awareness. Ad recall increased after using machine vision and predictive analytics in their design process.
BUTLERS - Consumer Goods - Large
Publitas Enterprise helped BUTLERS create an omnichannel experience by connecting offline and online catalogs. The mobile-optimized platform enabled easy updates,... automated SKU-tagging, and smooth eCommerce integration. BUTLERS reached a broader audience and improved sustainability by switching from print to digital catalogs. The dashboard provided valuable customer data and insights for marketing strategy. Fast support and intuitive software made implementation easy for the team.
Consumer Goods Success stories in Driving ROI and Results using POS solutions
Paddle & Pickle - Sporting Goods
Lightspeed Retail helps Paddle & Pickle, a Quebec pickleball shop, sell in-store and at tournaments. The founders use Lightspeed Scanner... for real-time sales and inventory insights. They manage over 1,100 SKUs with a small team. Lightspeed's dashboard helps them track sales trends and make smart decisions. The system lets them sell anywhere and stay efficient as they grow.
Pet Food Experts - Consumer Goods
Perenso Trade Show Platform helped Pet Food Experts speed up order processing at their annual distributor trade shows. Before, manual paper... orders took up to three weeks to process. After using Perenso, order management became faster and easier. The software adapted to their needs and improved reporting. Pet Food Experts now delivers a better experience for vendors and customers at events.
Paddle & Pickle - Sporting Goods
Lightspeed Retail helps Paddle & Pickle, a Quebec pickleball shop, sell in-store and at tournaments. The founders use Lightspeed Scanner... for real-time sales and inventory insights. They manage over 1,100 SKUs with a small team. Lightspeed's dashboard helps them track sales trends and make smart decisions. The system lets them sell anywhere and stay efficient as they grow.
Burton - Consumer Goods
NewStore helped Burton with a digital transformation. Burton replaced legacy store systems with a single omnichannel platform. Store guides now... use iPhone-based POS and have better access to inventory and customer data. Burton saved 60% time in inventory receiving. 8% of direct-to-consumer orders are now fulfilled from stores. Clienteling with NewStore led to 60% sales conversion from SMS, adding over a million dollars in store revenue.
Burton - Consumer Goods
NewStore helped Burton with a digital transformation. Burton replaced legacy store systems with a single omnichannel platform. Store guides now... use iPhone-based POS and have better access to inventory and customer data. Burton saved 60% time in inventory receiving. 8% of direct-to-consumer orders are now fulfilled from stores. Clienteling with NewStore led to 60% sales conversion from SMS, adding over a million dollars in store revenue.
BC Surf and Sport - Sporting Goods
Cumulus Retail by Celerant helps BC Surf and Sport manage 9 stores and online sales in one system. The company faced... problems with old POS software that could not handle multiple locations or unify inventory and sales data. Celerant's all-in-one POS and eCommerce solution gives real-time data, easy inventory management, and smooth marketplace integration with Amazon and eBay. Staff can work faster and serve customers better. The system lets BC Surf and Sport grow and add new features as needed.
Top Stories in Consumer Goods about adoption of Customer Loyalty Management software
Paddle & Pickle - Sporting Goods
Lightspeed Retail helps Paddle & Pickle, a Quebec pickleball shop, sell in-store and at tournaments. The founders use Lightspeed Scanner... for real-time sales and inventory insights. They manage over 1,100 SKUs with a small team. Lightspeed's dashboard helps them track sales trends and make smart decisions. The system lets them sell anywhere and stay efficient as they grow.
Mars - Consumer Goods
Inmar's integrated media solutions helped Mars celebrate International Women’s Day with limited-edition M&M’S packs. The campaign used creator marketing, paid... social, and a chatbot to engage consumers. Female creators promoted the #FlipTheStatusQuo message and drove purchases with digital offers and a sweepstakes. Inmar's 1st-party data targeted candy buyers on Instagram and YouTube. Results included over 27,500 unique sweepstakes entries, 15,100 Instagram Reel engagements, more than 25.6 million impressions, a 91.2% entry rate, and an 85% sweepstakes activation rate, both above benchmarks.
Benefit Cosmetics - Consumer Goods - Large
Antavo powered the Benefit Loves loyalty program for Benefit Cosmetics. The program used gamification, rewards, surveys, and challenges to engage... members. In the first 9 months, 20,300+ members joined. 80% of engagement came from members aged 20-30. Half of all members took part in the Bene-BFFs challenge. The program won an award for its concept and results.
Nescafe Dolce Gusto PREMIO (Brazil) - Consumer Goods - Large
Loylogic migrated the Nescafe Dolce Gusto PREMIO rewards program in Brazil to a new platform. The challenge was moving a... large member base and their points to new reward options. Loylogic enabled automatic conversion, making it easy for members to access points and rewards. The launch saw high transaction volume, better redemption choices, and fewer customer queries than usual. Members gave positive feedback on the improved experience.
Cosmetics & Fragrance Direct - Consumer Goods
Marsello helped Cosmetics & Fragrance Direct boost customer loyalty and sales. They used automated emails and a simple loyalty program... across five stores and online. Their 'Exclusive Shopper' program doubled average spend and achieved an 11% repeat purchase rate. Automated campaigns drove $8K in revenue and a 17x ROI. Each one-off email campaign brings in about $600.
Sticky AF - Consumer Goods
Stamp Me helped Sticky AF launch a digital loyalty program for their online vape shop. Sticky AF used Stamp Me’s... OneStamps to reward customers for repeat online purchases. The program included QR code scanning, email integration, and push notifications to boost engagement. After collecting 12 stamps, customers received a $75 Mystery Bundle. In the first year and a half, Sticky AF gained over 1,400 active loyalty members and saw strong customer growth.
Measuring Digital Asset Management Success in Consumer Goods Deployments
Dopper - Consumer Goods
Lytho Asset Manager helped Dopper solve problems with storing, finding, and sharing digital assets. Dopper used Lytho’s DAM to organize... materials and quickly share their Wave Mission content. The Create + Publish module let them make personalized content fast. Now, Dopper saves hours each week and can easily find and share assets. Over 1 million people and companies have joined their Wave Mission.
Groupe SEB - Consumer Goods
DemoUp Cliplister helps Groupe SEB create content at scale for many products. Groupe SEB needed a way to manage lots... of content for different markets. The company uses DemoUp Cliplister’s tools and services to move content from idea to product detail page. A central platform makes it easier to handle product content. Groupe SEB now manages content more efficiently across markets.
Performance Textiles - Consumer Goods
Denali Business Intelligence helped Performance Textiles, a small distributor of marine textiles, gain real-time sales insights. Before using Denali BI,... they struggled with outdated and unreliable data. The dashboard let them track sales by product and customer, spot trends, and make quick decisions. They avoided a major sales dip by acting on insights from Denali BI. Now, they use the tool to guide business choices and monitor all product performance.
Royal Talens - Consumer Goods
MediaFiler helped Royal Talens manage and share product photos, videos, and social media content. Royal Talens needed an easy-to-use digital... asset management system for both internal teams and global retailers. MediaFiler provided a flexible mediabank that works with their PIM system and allows simple sharing and rights management. The solution made it easy for photographers to add metadata and for users to export images. Now, all Royal Talens dealers have access to the latest assets, improving collaboration and efficiency.
YETI - Consumer Goods - Large
Overcast MAX helped YETI upgrade their video content management. YETI ingested over half a million video files into the platform.... Storage costs dropped by up to 80%. Processing from post to publishing became 10 times faster. Teams now access all video content in one place, improving collaboration and speed. The intuitive interface made it easy for all staff to use.
Selle Royal Group - Consumer Goods
THRON helped Selle Royal Group manage digital assets and product data in one platform. The group wanted better control of... content, faster validation, and clear communication with all stakeholders. THRON's solution included digital asset management, product information management, and Magento connectors. Selle Royal Group now manages over 20,000 unique assets and 5,000 products across 80 markets. The platform improved time to market and brand consistency for all five brands.
How Content Marketing is Delivering ROI for Consumer Goods Leaders
Dopper - Consumer Goods
Lytho Asset Manager helped Dopper solve problems with storing, finding, and sharing digital assets. Dopper used Lytho’s DAM to organize... materials and quickly share their Wave Mission content. The Create + Publish module let them make personalized content fast. Now, Dopper saves hours each week and can easily find and share assets. Over 1 million people and companies have joined their Wave Mission.
Barbie - Consumer Goods - Large
Barbie used Social Native to celebrate diversity and connect with consumers. The campaign achieved a 5.2% engagement rate. Social Native... helped Barbie source user-generated content and partner with influencers. This boosted Barbie's content strategy and brand engagement. The focus was on authentic content and diversity.
Mondelez - Consumer Goods
Catalyx used its Consumer Understanding System and Elevation Process to help Mondelez. They worked on 24 projects for 17 brands... in 13 markets. Nearly 10,000 consumers gave feedback, with over 35,000 engagements. Catalyx ran 56 sessions with Mondelez to find what matters most to consumers. Mondelez got clear actions to grow their brands and improve product appeal.
Church & Dwight - Consumer Goods
Cerkl Broadcast helped Church & Dwight improve employee engagement. The company faced too many emails, generic content, and limited analytics.... Cerkl Broadcast provided personalization, dynamic segmentation, and advanced reporting. This made internal communications more effective. Church & Dwight saw better engagement and operational efficiency.
Bedrop - Consumer Goods - Small
Taboola native ads helped Bedrop achieve a 35% higher average order value than Meta and Google. Bedrop saw a 77%... increase in revenue and a 33% increase in website sessions with native advertising. The company used Taboola’s Maximize Conversions and tracking features to reach new customers and optimize spend. Bedrop’s campaigns exceeded their return on ad spend goal by up to 50%. Native ads also drove 67% more orders since launch.
Benefit Cosmetics - Consumer Goods
Benefit Cosmetics made an advent calendar. It had 24 daily locks. The goal was to get new subscribers. The campaign... was in 11 countries. It was made in under 1 week.
Consumer Goods examples of Driving Business Value with Revenue Management
Novolex - Consumer Goods - Large
IBM Planning Analytics and IBM Cognos Analytics helped Novolex cut its supply chain forecasting time by 83%. The company unified... its planning process across multiple locations and systems. Novolex reduced excess inventory by 16% using real-time data and analytics. The solution improved production planning, inventory management, and business agility. Novolex now makes faster, better decisions with up-to-date insights.
Conjointly - Consumer Goods
Conjointly used its survey tool to study vitamin supplement usage in elderly people in the USA. The challenge was to... understand how older adults use and buy vitamins. The solution involved surveying over 300 people aged 55 and above. Results showed 96% buy vitamins at least once every 3 months, with most spending $11-25 per purchase. Price is the top factor for buying decisions. Most users find vitamins easy to take and store.
Dermalogica - Consumer Goods
Stripe helped Dermalogica cut fraud rates by 50%. Dermalogica is a leader in professional skincare products. They used Stripe to... improve payment security. Stripe's tools made online payments safer. Dermalogica saw a big drop in fraud after using Stripe.
Vonage - Communications
LogiSense helped Vonage merge three acquired companies into one billing platform. Vonage needed to consolidate business units and migrate all... data for growth. LogiSense delivered a single hosted solution with usage processing, payment, and tax integration. The platform supports special pricing and custom invoicing for enterprise clients. Vonage reduced risk and cost during the transition. The new system lets Vonage compete better in B2B markets.
Relaxo - Consumer Goods
Happay helped Relaxo automate expense management. Employees now file expenses on the go using a mobile app. SmartScan OCR captures... invoice data and reduces errors. Policy automation lets Relaxo set and change complex policies easily. Smart Audit flags policy violations. Relaxo achieved 100% policy compliance and full GST compliance. Reimbursements go directly to Happay wallets, saving time and helping with tax returns.
Sea2See - Consumer Goods
Holded helps Sea2See manage invoicing, stock, and team connections. Sea2See turns ocean plastic waste into sunglasses and watches. The founder... needed efficient software for business management. Holded's intuitive platform supports invoicing, inventory, and CRM. Sea2See values Holded for its ease of use and feature set. The company uses Holded to connect with managers and stores.
How Reviews and Reputation is Delivering ROI for Consumer Goods Leaders
Fluidra North America - Consumer Goods - Large
Birdeye helped Fluidra North America automate review generation for over 300 products and sub-brands. The company used Birdeye's Reviews and... Insights tools to boost online reputation and customer engagement. Fluidra North America improved review volume and ratings across multiple sites, not just Amazon and eBay. Customer feedback analytics now drive product innovation and improvements. The partnership optimized review generation at key customer journey touchpoints.
Crystal Imagery - Consumer Goods - Small
TargetBay helped Crystal Imagery reach a 99. 95% email inbox placement rate. The brand added 1,302 new subscribers in 90...days using automated email and SMS marketing. Email campaigns saw a 32.24% open rate and 1.01% click rate, driving 3X more orders than before. SMS campaigns boosted sales during peak gifting seasons. Automated lifecycle flows increased repeat purchases and customer retention.
Bigjigs Toys - Consumer Goods
Bigjigs Toys used xSellco to manage their growing online business. They faced challenges with poor product listings and inconsistent brand... representation on marketplaces. xSellco helped them control and update product data, images, and listings across all channels. This improved brand accuracy and allowed them to launch new products faster. Bigjigs Toys now sells 1800 products in 40 countries and maintains quality listings online.
Beekman 1802 - Consumer Goods - Medium
Stamped Lifecycle helped Beekman 1802 boost ROI by 8. 9X with automated, personalized retention marketing. The brand faced declining repeat...customer rates and imprecise timing using Klaviyo flows. Stamped enabled data-driven replenishment, cross-sell, and upsell flows tailored to each customer. Automated lifecycle campaigns generated $26.8K in repeat revenue in Q3, with $10K from replenishment emails and $10.2K from SMS. Beekman 1802 now delivers targeted, multi-channel communications that drive customer retention.
FLOR - Consumer Goods
PowerReviews helped FLOR re-platform their site to Salesforce Commerce Cloud. They used the PowerReviews SFCC Link Cartridge to quickly integrate... historical review data and highlight customer reviews and Q&A. FLOR saw a significant increase in user generated reviews and Q&A after the integration. The seamless setup reduced backend development work by 75%. This improved their conversion and engagement with user-generated content.
GUNNER Kennels - Consumer Goods
GUNNER Kennels wanted to show that their dog crates were the best. They needed to prove this to new customers.... They used TrustSpot’s tools to collect customer photos and details about their dogs and vehicles. They built a gallery on their website to display these photos and answers. In the last year, they collected 6,000 customer photos and 1,295 customer experiences. They had a 21% response rate to their surveys.
How Customer Feedback Management is Delivering ROI for Consumer Goods Leaders
Olam International - Consumer Goods - Large
Olam International used Qualtrics EmployeeXM to improve employee engagement and experience across 60+ countries. The platform gave 2,000 leaders real-time... insights and scorecards, helping them act quickly on employee feedback. Olam integrated EmployeeXM with SAP SuccessFactors for seamless onboarding. During the COVID-19 pandemic, Olam rapidly identified and delivered needed support to employees. Real-time data and expert support from Qualtrics helped Olam launch programs fast and cover its global workforce.
The Hair Fuel - Consumer Goods - Small
Riddle's quiz maker helped The Hair Fuel boost lead generation and customer engagement. The Hair Fuel used a six-question personality... quiz to collect user data and offer personalized product recommendations. The quiz achieved an 89% completion rate and now drives 65–70% of their leads. The company reduced acquisition costs by 60% and increased customer retention. This quiz-powered marketing strategy supports higher conversion rates and longer customer lifetime value.
Decathlon Outdoor - Consumer Goods
Instabug helped Decathlon Outdoor improve its mobile app performance. The team used Instabug’s crash reporting and application performance monitoring tools.... They needed to reduce crash rates and boost user experience to become a top-rated app in France within six months. Instabug gave them detailed insights, helping them fix issues faster. As a result, Decathlon Outdoor increased its Apdex score and improved app store ratings.
Gujarat Cooperative Milk Marketing Federation Ltd. (Amul) - Consumer Goods
SurveySparrow helped Amul use 360-degree feedback to improve employee training. Amul set up custom roles and managed feedback groups with... SurveySparrow. Real-time tracking let them adjust deadlines and send reminders. Amul used the insights to create new training programs with top institutes. Personalized reports helped employees see their strengths and areas to grow. SurveySparrow's branded surveys and reports matched Amul's style and needs.
Craft Society - Consumer Goods
Callexa Feedback helps Craft Society, an ecommerce business in Argentina, measure customer satisfaction with NPS surveys. They use Callexa to... survey about 15,000 customers each month, focusing on product experience, shipping, and service. The Shopify integration and Zapier connection to Slack make setup and feedback tracking easy. Craft Society saw higher response rates and better control over survey data. The tool lets them personalize surveys and quickly respond to customer feedback.
Simba - Consumer Goods
Davies created a 'sales through service' chat programme for Simba, a mattress company. Simba wanted to improve its digital customer... communication, mainly through live chat. Davies analyzed their chats and found too many sales phrases and a lack of conversational tone. The new training led to fewer unnecessary discounts and made staff feel clearer and more confident. Simba also improved efficiency while keeping customer satisfaction high.
Consumer Goods Success stories in Driving ROI and Results using Advocacy Marketing solutions
Coca-Cola HBC - Consumer Goods
Haiilo helped Coca-Cola HBC scale their employer brand and improve employee advocacy. Coca-Cola HBC wanted to show their authentic culture... and attract the right talent. They used Haiilo for its easy user experience and flexible features. The platform reached 4 million people and delivered $100,000 in visibility. Coca-Cola HBC achieved a 94% user engagement rate with Haiilo.
Cyfrowa Foto (Colorland.pl) - Consumer Goods
Refericon is a referral program for e-commerce. Cyfrowa Foto, owner of Colorland.pl, needed a fast way to get new customers... during the busy holiday season. They tested Refericon for 30 days and got 824 referrals and 605 new email addresses. After full rollout, they reached 7,000 referrals and over 1,300 new emails, with 54% being new to their list. On Colorland.pl, referral codes led to a 7.2% conversion rate, and in December, conversion reached 10.5%. The program helped increase sales and grow their customer base quickly.
Weezie - Consumer Goods
Weezie used Fairing's post-purchase survey tool to learn how customers found their luxury towels. They wanted to see if word-of-mouth... was a key growth driver. Fairing showed that 35% of new customers came from referrals. Weezie then cut spending on underperforming paid ads and direct mail. They used survey data to improve marketing and personalize offers. This helped Weezie grow by focusing on what their customers value most.
Pela Case - Consumer Goods - Medium
BrandChamp helped Pela Case grow its ambassador program from 400 to over 1,600 members in a few months. Before, Pela Case... managed influencers with spreadsheets and manual tracking, which was slow and hard. With BrandChamp, they tracked referral sales, managed loyalty points, and sent automated communications. The platform saved hundreds of hours and let them segment and mobilize their community. Pela Case now plans campaigns and product launches more easily with BrandChamp's activity builder.
MiiR - Consumer Goods - Medium
Submittable helped MiiR centralize its grantmaking and community marketing. Before, MiiR used scattered Google sheets and struggled to track KPIs... and donations. With Submittable, the team now manages all data in one place. This makes it easier to support nonprofits and track program results. The platform also improves access and equity for nonprofit partners.
Consumer Goods Success stories in Driving ROI and Results using Conversion Rate Optimization solutions
Flos USA - Consumer Goods - Medium
VWO Conversion Optimization Platform helped Flos USA boost checkout conversions by 125%. Flos USA, a lighting solutions eCommerce site, faced... low conversion rates. VWO Services ran 30 campaigns over 17 months, using analytics, heatmaps, and visitor recordings. Homepage, product listing, and cart page optimizations led to a 6.77% uplift, 47% more orders, and 36.97% higher add-to-cart rates. The project delivered an 18X ROI for Flos USA.
MAËLYS - Consumer Goods - Small
Instapage helped MAËLYS boost conversion rates by 17%. The company saw a 51% increase in additional purchases. MAËLYS achieved a... 23X ROI within four months. Overall revenue grew 11X using targeted landing pages. Instapage made it easy to create multiple landing pages for their body care products. The solution supported rapid growth and strong advertising results.
Virgin Wines - Consumer Goods
Virgin Wines partnered with Webtrends Optimize to enhance their digital presence through web personalization. The challenge was to allow returning... customers to easily reorder their favorite wine cases. This complex task required integration with Virgin Wines' databases and was categorized as a Level five complexity by Webtrends Optimize. The solution involved a ten-week A/B test development, ensuring seamless integration and no disruption to the existing website.
Purina - Consumer Goods
Glassbox helped Purina improve their on-site search and product layout. New pet owners found it easier to get the right... products. Purina saw a 30% drop in bounce rate. Users spent 30 seconds more on the site. There was a 127% increase in users viewing product information. Engagement and revenue both went up.
UpSpring Baby - Consumer Goods
Uplift ROI helped UpSpring Baby improve their online sales. UpSpring Baby sells women's pregnancy and post-pregnancy products. Uplift used conversion... rate optimization best practices. UpSpring Baby saw a 28% increase in online sales. The case study keeps some data confidential at the client's request.
How Field Sales is Delivering ROI for Consumer Goods Leaders
Colgate-Palmolive Philippines - Consumer Goods
Colgate-Palmolive Philippines used BeatRoute’s zero-code eB2B platform to expand digital retail reach. They faced challenges with limited physical coverage and... low digital engagement. BeatRoute deployed Messenger and Viber bots for seamless retail ordering and communication. The solution enabled faster retail activation, improved trade scheme execution, and reduced lead time for business initiatives. Colgate saw better retail interactions and quicker rollout of digital tools.
e.l.f. Cosmetics - Consumer Goods - Large
Salesforce helped e. l.f. Cosmetics boost daily browse-to-buy conversion rates to Black Friday levels. The company used Marketing Cloud, Commerce...Cloud, and Service Cloud to personalize customer journeys and connect digital channels. Einstein AI features improved product recommendations and email timing. e.l.f. saw a 50% drop in daily customer service tickets and retention rates between 55% and 65%. Service agents now resolve cases faster with a single customer view.
Al Seer Trading Agencies - Consumer Goods
Al Seer Trading Agencies needed to automate its field sales operations to improve efficiency and visibility. They wanted to eliminate... paper-based tasks and provide real-time information to management. UCS implemented SalesWorx, integrating it with SAP for seamless data transactions. This solution improved route management, sales performance, and customer satisfaction. Sales reps used mobile apps to track sales and plan visits, while managers accessed detailed reports to monitor performance. The implementation led to enhanced team performance and customer happiness in the UAE and Oman.
American Piercing Systems (PTY) Ltd. - Consumer Goods - Medium
Skynamo helped American Piercing Systems, exclusive importer of Studex, solve slow order placement and boost sales team efficiency. The sales app... let reps send orders instantly from the field, cutting admin time. Management gained real-time data and tighter control over operations. The team saw positive results within a month. Sales and turnaround time improved, and staff quickly embraced the system.
Smartbox - Consumer Goods
Smartbox wanted to make their field activities and in-store reporting the same across many countries. They needed to track product... displays, stock levels, and competitor actions in stores. TeamHaven helped Smartbox manage all field work in one system and connect with their supply chain. Field staff used an app to collect data and photos in stores. This made reporting faster and gave better insight into sales and stock. Smartbox improved their demand planning, reduced out-of-stock and obsolescence, and made their field teams more efficient.
Consumer Goods Clients Speak: The Impact of deploying Video Platform solutions
Louis Poulsen - Consumer Goods
Playable helped Louis Poulsen use gamification at the 3daysofdesign event. They added a Scratchcard game and a physical claw machine... to the showroom. Over 6,000 people played the Scratchcard game, with 135,000 total plays. Only 70 people per day could win a coin for the claw machine. Online, 1,200 people registered and played 46,000 times. The campaign boosted showroom visits and social media engagement, making the event lively and memorable.
YETI - Consumer Goods
Frame. io Enterprise helps YETI manage a high-volume content workflow for their global brand. YETI needed a way to centralize...assets and streamline production for commercials, documentaries, and social media. With Frame.io, YETI works with over 100 brand ambassadors and teams worldwide, organizing thousands of assets and speeding up reviews and approvals. The platform makes sharing, storing, and accessing content easy for teams in different locations. YETI values Frame.io for saving time and making feedback and project management simple.
Amway - Consumer Goods
Amway used Socialive to improve virtual learning for its independent business owners. Before Socialive, Amway struggled with unreliable live video... and needed a way to bring multiple presenters together online. Socialive let Amway create professional Facebook Live events, record training videos, and make short educational clips in several languages. Amway saw higher engagement in broadcasts and more members joining their Facebook group. The team praised Socialive's customer support and features for making broadcasts more dynamic and engaging.
PMS International - Consumer Goods
Wavestore VMS helped PMS International secure its 500,000 sq. ft distribution centre. The system recorded and stored images from 33... Axis cameras, supporting both live and recorded video monitoring. After eight years, PMS International upgraded to a new Wavestore server with 12TB storage and support for up to 192 cameras. Operators found the system reliable, easy to use, and feature-rich. Wavestore's support and training were praised by the customer.
Shimano - Consumer Goods
Wipster helped Shimano overhaul their global video content workflow. Before, video production was slow and isolated across regions. Now, Shimano... uses Wipster to centralize review and approval, making the process faster and more collaborative. The team produces 35–40 high-quality training videos per year for distributors worldwide. Review cycles dropped from three months to one week. Shimano can now focus on quality and strategy, empowering their sales network with better educational content.
Measuring Mobile Marketing Success in Consumer Goods Deployments
A beauty brand - Consumer Goods
Comscore Plan Metrix Multi-Platform helped a beauty brand understand its audience with psychographic insights. The brand wanted to go beyond... age and gender to optimize ads and partnerships. Comscore provided data on lifestyles, interests, and attitudes. The brand learned that beauty purchase intenders are 94% more likely to use eco-friendly home products and 42% more likely to value positive female role models. These insights guided creative strategies and helped attract new customers.
Oscar Razor - Consumer Goods
Maisie AI chatbot was easy to install for Oscar Razor. Website visitors started interacting with the chatbot right away. Oscar... Razor saw potential for higher conversion rates. The chatbot helped reduce customer service workload. The owner found the experience smooth and effective.
Merrick Pet Care (a Nestlé-Purina PetCare Company) - Consumer Goods
Alpha Anywhere helped Merrick Pet Care build a mobile sales app with offline capabilities. The app lets salespeople collect store... visit data and sync it with the ERP system. Previous platforms could not deliver offline features or fast development. With Alpha Anywhere, Merrick improved data accuracy, efficiency, and transparency. The app also saved the company hundreds of thousands of dollars.
Bacardi U.S.A., Inc. - Consumer Goods
Flowfinity Actions helped Bacardi U. S.A., Inc. improve retail data collection. Before, Bacardi used paper forms that were slow and...had many errors. With Flowfinity Actions, Bacardi automated surveys and used smartphones to collect data. Reports are now fast and easy to access. Bacardi cut survey costs by 75%. The company can now act quickly on market changes and make better business decisions.
Rentomojo - Consumer Goods
CleverTap helped Rentomojo improve push notification performance. Rentomojo faced problems with low push deliverability and reach. CleverTap's Pull Notifications and... RenderMax features increased notification reach and engagement. Rentomojo saw a 36% higher reach, a 73% boost in deliverability, and a 26% increase in open rates. CleverTap's analytics and automation supported Rentomojo's growth.
Measuring Email Marketing Success in Consumer Goods Deployments
QuyCup - Consumer Goods - Small
Mailchimp helped QuyCup, a sustainable drinkware brand, grow online sales. QuyCup moved from wholesale to e-commerce in 2020. With expert... help and a clear strategy, they welcomed new e-commerce customers. Mailchimp's marketing automations and email marketing tools supported their growth. QuyCup now sells eco-friendly cups and mugs worldwide.
VOGEL'S Süsse-Werbe-Ideen - Consumer Goods
Inxmail helped VOGEL'S Süsse-Werbe-Ideen shift from print to digital marketing. The company used Inxmail for a personalized email campaign focused... on custom gummy bears. This campaign led to a 200 percent increase in leads and a 200 percent higher conversion rate compared to print. Automated, data-driven emails replaced costly print mailings. The company now uses cross-channel marketing and sees email as its top sales channel.
Leading Australian Small Goods Distributor - Consumer Goods
Epsilon helped a leading Australian small goods distributor improve their business. The distributor faced challenges in managing their goods and... operations. Epsilon provided a solution that made their processes better. The distributor saw positive results after using Epsilon. The case shows how Epsilon supports companies in the consumer goods industry.
Al Seer Trading Agencies - Consumer Goods
Al Seer Trading Agencies needed to automate its field sales operations to improve efficiency and visibility. They wanted to eliminate... paper-based tasks and provide real-time information to management. UCS implemented SalesWorx, integrating it with SAP for seamless data transactions. This solution improved route management, sales performance, and customer satisfaction. Sales reps used mobile apps to track sales and plan visits, while managers accessed detailed reports to monitor performance. The implementation led to enhanced team performance and customer happiness in the UAE and Oman.
Kats Botanicals - Consumer Goods
Cybba helped Kats Botanicals reach new audiences with digital advertising. The brand struggled to get ads approved by Google. Cybba... used premium inventory and onsite engagement tools to attract and convert qualified users. The campaign led to growth in new users, lower bounce rates, and more eCommerce transactions. Kats Botanicals praised Cybba's technology and support.
Top Stories in Consumer Goods about adoption of Marketing Data Intelligence software
A CPG company - Consumer Goods
MASS Analytics helped a CPG company measure the marketing effectiveness of 9 SKUs under one brand. The company used marketing... mix modeling to analyze their activities. The goal was to understand which marketing actions worked best. MASS Analytics provided tools to reduce time spent on data preparation. This let the company focus on higher-value project work. The solution aimed to improve marketing decisions for all 9 products.
글로벌 제조사 판매법인 및 유통사 - Consumer Goods
Cello LMD helped 글로벌 제조사 판매법인 및 유통사 cut 2-person home delivery lead time from 4 days to 1 day. The solution improved... delivery route planning and visibility for large items like furniture and electronics. It benefited delivery companies, drivers, consumers, retailers, and brand shops. The service level now influences consumer purchase decisions. Cello LMD optimized last mile delivery for better customer experience.
Newell Brands - Consumer Goods
Forrester Decisions helps Newell Brands' data and IT team show its value. The team uses Forrester to educate the company... about data and AI. This builds trust across the organization. The vice president of information delivery says Forrester helps them communicate their impact.
A leading direct-to-consumer (DTC) brand - Consumer Goods
iSpot TV Conversions helped a leading direct-to-consumer brand measure TV ad impact better than spike modeling. The brand and its... agency found that high-reach TV spots delivered a 200% lower cost per acquisition compared to traditional models. iSpot matched TV ad exposures to first-party data from 52 million connected TVs for closed-loop attribution. This revealed that spike models missed delayed conversions and misattributed performance. The brand now sees the true value of high-reach TV placements and improved TV ROAS measurement.
Dude Wipes - Consumer Goods
Zoomph helped Dude Wipes measure ROI for their sports sponsorships. Dude Wipes used Zoomph to track broadcast and social media... assets. The platform gave them real-time data insights. This helped Dude Wipes activate and evaluate campaigns faster. They made better decisions using reliable data from Zoomph.
Consumer Goods Success stories in Driving ROI and Results using CPQ solutions
Fluidra - Consumer Goods
Vendavo Margin Bridge Analyzer helped Fluidra protect margins and drive profitability. Fluidra faced challenges from the pandemic, inflation, and global... complexity. The solution let them consolidate data from 71 companies in 33 currencies. This gave them a single view of margin and revenue drivers. Fluidra improved decision speed and accuracy, and aligned their teams. They now make better business decisions with greater pricing visibility.
Wiggle - Sporting Goods - Large
Competera Pricing Platform helped Wiggle, a leading sports retailer, automate competition-based price optimization for over 500,000 SKUs. Wiggle moved from... manual, Excel-based pricing to a fully automated, rule-based system. The solution enabled 50% faster repricing and supported five pricing zones. Wiggle now handles complex pricing logic and rules with greater efficiency. The platform delivers a 360 market view for better pricing decisions.
The Friendly Swede - Consumer Goods
BigCentral by BQool helped The Friendly Swede, a small Swedish lifestyle brand, improve their Amazon customer experience. The company faced... challenges with product visibility and review management in a crowded marketplace. BigCentral automated email outreach, tracked reviews, and streamlined customer communication. The Friendly Swede saw a 23% email open rate and better response to product reviews. BQool's support and automation freed up time, helping the brand grow and delight customers globally.
Essity - Consumer Goods
PROS Smart CPQ helped Essity with digital transformation. Essity wanted to avoid common problems in big technology projects. Debbie Wiggins,... global business systems director, shared how they used PROS Smart CPQ to make business processes better. The company saw positive results inside the business and with their buyers. She gave advice on how to run digital projects well and avoid mistakes.
Measuring Lead Generation Success in Consumer Goods Deployments
Hush Blankets - Consumer Goods
ProveSource helped Hush Blankets build trust and increase sales. Hush Blankets faced low conversion rates due to trust concerns. They... used ProveSource to show real customer activity and a 100 Night Guarantee on their website. This increased customer confidence and led to more purchases. Customers said the social proof made them trust Hush Blankets more than other sites. Hush Blankets saw a clear rise in trust and sales after using ProveSource.
A national window blinds and shades franchise - Consumer Goods
Semcasting used its ADX Site Pixel and predictive modeling to help a national window blinds and shades franchise. The franchise wanted... more website leads and better lead quality while keeping cost per lead under $100. Semcasting targeted 2.8 million homebuyers with high income and delivered 6 million ad impressions in three months. The campaign achieved a 31% improvement in cost per lead, with CPL 46% below target and a 10% website visitor conversion rate.
Davines Group - Consumer Goods
Uniqode's QR Code platform helped Davines Group boost product education for professional hairdressers. Davines used dynamic QR Codes to share... multilingual content and PDF resources from product packaging and brochures. The team tracked scans and analytics to improve their strategy. This made product information more accessible and increased global reach. The solution enabled easy updates and better engagement for professionals worldwide.
Thrive Causemetics - Consumer Goods
Zembula Dimensions helped Thrive Causemetics boost revenue and customer engagement. Thrive used Zembula to send daily personalized emails based on... customer behavior. The solution connected to seven data sources and covered 67 personalized use cases. Thrive saw a 17% revenue lift and a 12x return on spend. The program launched in just seven weeks, including testing.
Consumer Goods Clients Speak: The Impact of deploying Digital Analytics solutions
Jinx - Consumer Goods
Digital Remedy helped Jinx, a healthy dog food brand, boost in-store sales with an omnichannel campaign. The team used CTV/OTT... and OLV ads to target dog owners looking for healthier options. They ran display retargeting to reach buyers at key moments. Pathformance shopper data showed a 5% incremental sales lift, beating the 3% category benchmark. Jinx also saw over 100,000 page visits and gained clear insights into what drove results.
Nature Fresh Farms - Consumer Goods - Large
Nature Fresh Farms uses VMware solutions to improve farm-to-fork time and boost produce quality. The company adopted VMware Horizon and... Workspace ONE UEM for secure remote access and efficient logistics. IoT sensors and data-driven tools help track crops and optimize yield. Nature Fresh Farms achieves 10 times the volume of conventional field farmers. Technology enables year-round growing and operational consistency across locations.
Nautilus - Consumer Goods - Large
MarinOne and Marin’s Managed Services Team helped Nautilus gain full transparency and control over their social ad campaigns. Nautilus switched from... an agency that withheld data to Marin, who set up clear reporting and actionable insights. Marin’s tools reduced manual work and enabled fast campaign optimization. The US team exceeded the Nautilus ROAS KPI by 132%, Canada by 30%, and overall saw a 388% increase from the initial ROAS goal. Nautilus praised Marin for hands-on management and strategic support.
Benefit Cosmetics - Consumer Goods
Supermetrics helped Benefit Cosmetics keep access to Google Profiles data after Google deprecated the original connection. Benefit used Supermetrics to... analyze customer reviews and ratings from over 8,000 stores worldwide. The platform's scalability and easy interface let Benefit spot underperforming markets and make better decisions. This data-driven approach improved their local presence and customer focus. Supermetrics enabled fast, flexible marketing data integration for Benefit Cosmetics.
Consumer Goods Success stories in Driving ROI and Results using Live Chat solutions
CPAP.com - Consumer Goods
LiveHelpNow live chat helped CPAP. com improve customer satisfaction scores by 15%. The team used live chat to answer questions...quickly and accurately. They set up satisfaction surveys to get instant feedback. The new chat system made it easier for customers to reach support. The Live Help Bot reduced incoming chats by 60% by helping customers find answers on their own.
Endy - Consumer Goods
Endy wanted to give customers a better and more personal support experience. They used Airy's Messenger automations to answer common... questions and give order updates. This helped Endy answer every message right away and cut social care costs by 50%. Their support team could focus on harder problems. Customer satisfaction scores stayed above 90% each quarter.
DKSH - Consumer Goods
Kommunicate chatbot helped DKSH boost lead conversions across six Asia Pacific websites. DKSH faced low lead conversion rates and lost... prospects due to slow email responses. After implementing Kommunicate, DKSH saw more high-quality leads and a conversion rate higher than other channels. The chatbot's ROI exceeded its cost. DKSH expanded the solution to more countries and now integrates with Salesforce for lead nurturing.
Consumer Goods examples of Driving Business Value with Chatbot
Feastables - Consumer Goods
Certainly helped Feastables launch FeastyBot, a custom AI chatbot for their ecommerce site. FeastyBot drove 6.5% of total revenue and... boosted average order value by 20% after chat. The bot handled over 120,000 conversations monthly and achieved a Net Promoter Score of 52. Feastables saved on staffing costs, avoiding the need to double their team. The AI assistant also enabled fast updates and deep brand customization.
Hairlust - Consumer Goods
ChatBot helped Hairlust improve customer service for their 13 localized websites. The AI chatbot automated support, handled order tracking, and... managed return and refund claims. Hairlust saved 20% of their communication time. The chatbot supported over 800,000 monthly visitors and 15,000 monthly orders. Customers got faster, more personalized help in their own language.
myphotobook and fotokasten - Consumer Goods
OMQ Contact helps myphotobook and fotokasten give fast answers to customers. The tool shows real-time responses in the contact field... of their website or app. Customers get answers right away, so they do not need to send as many requests. This reduces the total number of customer requests. The service is available on all devices and improves response times.
Consumer Goods Success stories in Driving ROI and Results using Endpoint Security solutions
WeMontage - Consumer Goods
Filestack helps WeMontage make it easy for users to upload images for custom collage wallpaper. WeMontage first used a jQuery... solution, but it was unstable. Filestack gave them a simple, reliable way to get images from anywhere on the internet. The site became easier to use, and users gave positive feedback. Filestack helped WeMontage convert more users to paid customers and focus on their core product.
Nestlé - Consumer Goods
Kollective helped Nestlé give over 180,000 employees a voice by enabling internal video communications and collaboration. Nestlé used Kollective’s integration... with Microsoft SharePoint to let employees access and share video content easily. In April 2012, employees could upload and share their own videos on the intranet. Nestlé is now looking to expand video delivery to mobile devices and more tools. Kollective’s team spirit and support were praised by Nestlé’s Senior Specialist.
Dansons - Consumer Goods
Fastly's Compute and Fanout help Dansons deliver a faster, real-time app for Pit Boss Grills. The new Grill Connect app... is 5-7 times faster than the old system. Users get instant grill control and better app response. Dansons now has more data to improve products and customer experience. Fastly's support team responds quickly and helps prevent future issues.
How Sweepstakes is Delivering ROI for Consumer Goods Leaders
EarthBox - Consumer Goods
EarthBox used the Votigo platform to run an Earth Day sweepstakes on Facebook. They wanted to boost Facebook likes and... engage their audience. The solution let them create a branded, likegated sweepstakes with daily and grand prizes. They promoted the contest with email blasts and daily winner posts. The campaign got 6,550 entries in four weeks.
BlueTriton - Consumer Goods
Snipp developed a digital punch card program for BlueTriton. The goal was to boost sales across all BlueTriton brands and... encourage cross-purchase during the new year. Shoppers who spent $15 could upload receipts to earn a $5 reward. Special gift cards were given for purchases at Walmart, Target, and Market Basket. Snipp handled technology, receipt validation, rewards, legal, customer service, and reporting.
Frameri - Consumer Goods
Frameri, a startup online optical shop, needed to raise $30,000 through an Indigogo campaign and drive traffic to its website. They launched a... design contest using Strutta's platform to engage the design community. The contest attracted 128 entries and 18,000 visitors in 40 days. Frameri exceeded its fundraising goal, raising nearly $65,000, and increased website traffic significantly.
Consumer Goods Clients Speak: The Impact of deploying Digital Advertising Platform solutions
ESSENZA HOME - Consumer Goods - Medium
Bannerwise helped ESSENZA HOME boost revenue from display retargeting ads by 72%. The brand used Bannerwise to create custom, on-brand... dynamic ads for Criteo, Pinterest, and Facebook. Conversion rates increased by 65% overall and by 93% on Criteo. The solution enabled easy ad personalization and brand consistency. ESSENZA HOME also saw its share of search rise from 9% to 17% in two months.
Binu - Consumer Goods
Adspert helped Binu, a natural soap maker, boost ROI by over 100%. The number of conversions increased by more than... 300%. Costs per conversion dropped by over 50%. Binu saved time and resources by using Adspert's bid management tool for Amazon Ads. Machine learning managed campaigns and keyword bids, letting Binu focus on its core business.
STIHL - Consumer Goods
InMarket helped STIHL use immersive media and interactive ads to boost consumer engagement. STIHL shifted their campaign KPIs from store... visits to click-through rates to better measure success. The campaign used dynamic creatives and a 360º panoramic ad unit, letting users interact with STIHL products and find local retailers. STIHL's campaign outperformed industry benchmarks by over 6x in click-through rates. The campaign won two awards at the 2023 IAC Awards for best integrated ad campaigns.
Consumer Goods Success stories in Driving ROI and Results using Sales Performance Management solutions
Oriflame Indien - Consumer Goods
Goalplan helped Oriflame Indien manage a large, spread-out sales force. The company faced challenges with manual, Excel-driven processes and lacked... real-time tracking of field activities. By using the Goalplan app, Oriflame automated data exports and digitalized business planning. This led to a big drop in admin work and improved tracking and follow-up. Real-time data and visualizations made the sales team more proactive and efficient.
A global agricultural inputs manufacturer - Consumer Goods - Very Large
ZS helped a global agricultural inputs manufacturer transform its go-to-market strategy after a major merger. The company needed to meet... tough cost-cutting and revenue growth goals. ZS designed a new route-to-market and sales force structure, aligning with farmer preferences and optimizing retailer partnerships. Advanced analytics guided sales force sizing and territory design. The result was increased coverage of high-opportunity farmers and a reduction in cost-cutting targets to support future profitability.
Thrasio - Consumer Goods
AmplifAI helped Thrasio improve customer service for over 190 brands. Thrasio faced challenges with manual reporting and inconsistent agent coaching.... AmplifAI's AI-driven platform automated performance tracking and enabled targeted coaching. Thrasio saw a 600% increase in coaching sessions. First response time dropped by 71%. Issue resolution became 58% faster. Thrasio now delivers better support and higher productivity across its teams.
Consumer Goods examples of Driving Business Value with Commerce and Sales
Flat River Group - Consumer Goods
Rithum helped Flat River Group expand to Walmart, Target, eBay, Macy’s, Michaels, and Oriental Trading in just eight months. Flat River Group... managed listings, pricing, and inventory in one place using Rithum. They did not add any new IT staff during this growth. Rithum’s automation solved technical limits and made it easy to launch on new marketplaces. Flat River Group kept control of their brand and operations across all channels.
Lifetime Brands - Consumer Goods
SPS Commerce helped Lifetime Brands fix poor compliance ratings with their top U. S. retailer. The company used SPS Commerce...to see detailed scorecard data and find the causes of non-compliant shipments. This led to a jump in their vendor score from F to A+, opening new sales opportunities and recovering hundreds of thousands of dollars in lost revenue. Lifetime Brands also cut chargeback costs and improved overall performance with better shipment compliance.
Lifetime Brands - Consumer Goods
SPS Commerce helped Lifetime Brands fix poor compliance ratings with their top U. S. retailer. The company used SPS Commerce...to see detailed scorecard data and find the causes of non-compliant shipments. This led to a jump in their vendor score from F to A+, opening new sales opportunities and recovering hundreds of thousands of dollars in lost revenue. Lifetime Brands also cut chargeback costs and improved overall performance with better shipment compliance.
How Team Collaboration is Delivering ROI for Consumer Goods Leaders
une PME leader sur le marché des équipements vélo - Consumer Goods
Sofa helped a leading mid-sized bike equipment company improve its helmet product lines. The team used Sofa's collaborative meeting tool... to share documents, photos, and feedback in real time. Product managers, designers, and pro cyclists worked together on Sofa to review, annotate, and test new helmet designs. The platform enabled remote collaboration, saving time and making teamwork easier. The company used features like document sharing, video conferencing, and live annotations to speed up product development.
e.l.f. Cosmetics - Consumer Goods - Large
Salesforce helped e. l.f. Cosmetics boost daily browse-to-buy conversion rates to Black Friday levels. The company used Marketing Cloud, Commerce...Cloud, and Service Cloud to personalize customer journeys and connect digital channels. Einstein AI features improved product recommendations and email timing. e.l.f. saw a 50% drop in daily customer service tickets and retention rates between 55% and 65%. Service agents now resolve cases faster with a single customer view.
Mockingbird - Consumer Goods
Eko's interactive video platform helped Mockingbird improve their online shopping experience. Mockingbird wanted to make stroller selection easier for parents... and stand out in a crowded market. Eko created interactive videos for Mockingbird’s key products, letting shoppers explore features at their own pace. The videos were added to product galleries and led to higher engagement and more confident purchases. Shoppers who watched feature videos were three times more likely to buy.
Consumer Goods Success stories in Driving ROI and Results using Knowledge Management solutions
Takeoff Technologies - Consumer Goods
Takeoff Technologies helps grocery retailers fulfill online orders quickly and reliably. They needed to keep their automated warehouses running with... very little downtime. Their maintenance team used Fiix to take full control of maintenance at each site. They focused on preventive maintenance, better planning, and standard processes. In one year, they achieved 99.8% system availability, 83% asset reliability, and 86% preventive maintenance completion.
View Inc - Consumer Goods
Document360 helped View Inc improve customer onboarding. View Inc needed an easy-to-use documentation tool for their distributed team. Their old... system was slow and hard to manage. Document360 offered a simple interface, browser-based editing, and strong collaboration features. View Inc now spends less time educating new customers. Customers say the documentation is easier to understand.
Fermagri - Consumer Goods
Dr. Explain helped Fermagri create help files for their ERP system. Fermagri needed better user documentation to reduce errors and...help employees learn the system faster. They chose Dr.Explain for its features and strong technical support. The new help system is now being deployed to workstations. Fermagri expects fewer human errors and better training for users.
Consumer Goods examples of Driving Business Value with Sales Enablement
herbal health care products producer - Consumer Goods
Denave ran a high-velocity marketing campaign for a herbal health care products producer. The client wanted to launch a new... ready-to-drink fusion product and needed strong brand activation. Denave used experiential marketing, including a TRON act and virtual fusion on stage, to create buzz and engage consumers. The campaign generated over 1 lac product trials and feedbacks. The product was well accepted in the market.
Scandinavian Biolabs - Consumer Goods
SentiSum helped Scandinavian Biolabs analyze thousands of support tickets to find top customer issues. The AI created 55 custom tags,... giving the team clear insights into pain points. Product roadmaps were reprioritized, and a new customer platform was launched sooner, reducing friction. One major customer issue dropped by 50% in three months, and resolution time was cut from 2 hours to 1 hour. Self-serve documentation improved, cutting generic enquiries by 19%. SentiSum made it easy to use customer feedback for better products and support.
Sara Lee - Consumer Goods
Imprima VDR helped Sara Lee manage a €2. 1 billion divestiture of its Household & Body Care units. The project...involved 1,500 deal managers and 3,000 investor team members across 38 countries. Imprima's platform enabled secure data uploads, advanced permissioning, and 24/7 support. The solution handled over 300 GB of data and provided online training for 150 users. Sara Lee chose Imprima for its flexibility, security, and strong project management.
Measuring Video Advertising Success in Consumer Goods Deployments
Bed Head - Consumer Goods
Pixability used YouTube to help Bed Head reach a style-focused audience aged 18–34. The campaign aimed for high video completion... and measurable brand and search lift in brand-suitable environments. Pixability used contextual and behavioral targeting to reach 1.5 million unique users with a 21.72% audience penetration rate and 3.1x frequency. Results included a 645% relative lift, 175% relative search lift, and 6.76% observed awareness lift. The campaign proved YouTube can drive strong results for creative hairstyling brands.
a major over-the-counter skincare brand - Consumer Goods
A major over-the-counter skincare brand wanted to reach Gen Z shoppers and their parents. They worked with Strike Social to... run a TikTok campaign. The campaign used creator-led videos and custom targeting. The cost per click was $0.08, much lower than the $0.25 benchmark. The campaign beat its click targets by 140%. It also had a 96% video completion rate from Gen Z viewers.
How Security is Delivering ROI for Consumer Goods Leaders
Wells - Consumer Goods
Salesforce Commerce Cloud helped Wells, Portugal's top wellness brand, build a new online store. Wells wanted to move from being... just a category on another site to having its own ecommerce platform. OSF Digital replaced Wells’ old system with a flexible Salesforce Commerce Cloud solution. The new site improved user experience and unified the brand online. Wells saw higher NPS scores and record online monthly sales after launch.
Global packaged goods company - Consumer Goods
A global packaged goods company with over 100,000 employees faced large, unplanned expenses from frequent software vendor audits. They had no... tools or expertise in software asset management or license optimization. Flexera provided a managed service and software to control and optimize their software licenses. After 18 months, the company saved more than $36 million. They stayed in license compliance and stopped audits from Oracle and SAP.
How Bot Platform is Delivering ROI for Consumer Goods Leaders
Henkel Consumer Brands (HCB) - Consumer Goods
Cognigy. AI helped Henkel Consumer Brands improve customer engagement. Henkel used over 25 AI agents in more than 11 countries....The solution worked across 7 channels, including Instagram and Facebook Messenger. Henkel handled 5 million AI conversations and gained deeper consumer insights. The platform let Henkel scale support and connect with customers faster. Henkel saw better brand experiences and stronger relationships with consumers.
Awe Inspired - Consumer Goods - Medium
Octane AI helped Awe Inspired rebuild its Goddess Quiz, driving 50% year-over-year growth. The luxury jewelry brand faced issues with... a rigid, hard-to-update quiz that slowed their team. Octane AI enabled creative control, stable mobile experience, and complex quiz logic. Results included a 3.84% conversion rate, 44% higher average order value, 14% revenue uplift, and 48.63% email opt-in rate. Awe Inspired now delivers a personalized, high-converting shopping experience.
Measuring Community Management Success in Consumer Goods Deployments
e.l.f. Cosmetics - Consumer Goods - Large
Salesforce helped e. l.f. Cosmetics boost daily browse-to-buy conversion rates to Black Friday levels. The company used Marketing Cloud, Commerce...Cloud, and Service Cloud to personalize customer journeys and connect digital channels. Einstein AI features improved product recommendations and email timing. e.l.f. saw a 50% drop in daily customer service tickets and retention rates between 55% and 65%. Service agents now resolve cases faster with a single customer view.
Energizer Holdings - Consumer Goods
QuestionPro Communities helped Energizer Holdings build an online research community. Energizer used the platform to recruit and engage customers for... feedback and insights. The solution enabled Energizer to complete projects and collect insights 200% faster. Community engagement reached 55% participation each week. Energizer saw higher customer satisfaction and increased repeat customers.
How Event Management is Delivering ROI for Consumer Goods Leaders
Pet Food Experts - Consumer Goods
Perenso Trade Show Platform helped Pet Food Experts speed up order processing at their annual distributor trade shows. Before, manual paper... orders took up to three weeks to process. After using Perenso, order management became faster and easier. The software adapted to their needs and improved reporting. Pet Food Experts now delivers a better experience for vendors and customers at events.
Clarins - Consumer Goods
idloom helps Clarins train 30,000 learners worldwide. Clarins needed a way to deliver consistent training to employees and external beauty... consultants. The Clarins e-pro app, powered by idloom, gives users easy access to training events and resources. Local teams use idloom to manage and customize training for their needs. Seamless integrations let each country share the right events with the right people. Clarins reports smoother training and better support for their global teams.
Consumer Goods Clients Speak: The Impact of deploying Sales Intelligence solutions
BlackHawk Data - Consumer Goods
BlackHawk Data had trouble with slow sales and bad contact data. Their old data provider gave them inaccurate information and... poor support. This made it hard for their sales team to reach the right people. SalesIntel gave them real human support and better data. They got help with onboarding and learned best practices. As a result, BlackHawk Data saw 40% faster outreach and 28% cleaner data.
Far Bank Enterprises - Consumer Goods
Quantrix Modeler helped Far Bank Enterprises build detailed business plans. The company used Quantrix to connect data from multiple sources... and create item-level budgets. They analyzed margin, ROI, and inventory turnover for each product. Quantrix enabled both top-down and bottom-up planning. Far Bank can now forecast sales and profits more accurately. The solution supports flexible scenario modeling and decision-making.
Consumer Goods Clients Speak: The Impact of deploying Sales Engagement solutions
Emerald Scientific - Consumer Goods
Revenue Grid helped Emerald Scientific automate sales activity capture and integrate Salesforce with Google Workspace. The team saved many hours... each week by reducing manual data entry. They gained a full view of every acquisition target and improved pipeline visibility. Deal cycles became shorter, and sales leaders could manage teams more effectively. Emerald Scientific saw faster deal closures and better revenue growth.
Aventon Bikes - Consumer Goods
Criteo helped Aventon Bikes improve their advertising results. They used connected campaigns across the full funnel. Aventon Bikes achieved a... 100% ROAS with contextual targeting. The campaigns delivered about 600 million impressions. This shows strong performance in digital advertising for consumer brands.
Consumer Goods examples of Driving Business Value with Print Software and Services
Mondelēz International - Consumer Goods
Mondelēz International partnered with Tungsten Network to improve their invoicing process. In 2016, they implemented a global straight-through processing function... to streamline accounts payable. This helped consolidate shared services and reduce supply chain complexities. As a result, they achieved 92% on-time payments, 500k annual savings in the first year, and 54% of suppliers switched to e-invoicing.
znany producent wysokiej jakości karmy i innowacyjnych rozwiązań żywieniowych dla zwierząt domowych - Consumer Goods
Salesforce CRM with LWC and Genesys CTI helped a leading pet food producer. The company struggled with manual sales processes... and lost customer call data. Craftware integrated Salesforce with Genesys CTI using custom LWC components. This let the sales team log calls, automate tasks, and see customer info in real time. The solution improved sales process speed and reduced errors.
Measuring Meeting Management Success in Consumer Goods Deployments
Beiersdorf - Consumer Goods
Meridian helped Beiersdorf modernize document management. The company improved access to important documents. They created a single source of truth... for their teams. This made their processes faster and more reliable. Beiersdorf now manages documents more easily. The solution supports their work in skincare innovation.
Instaltube.pl - Consumer Goods
IdoSell helped Instaltube. pl migrate from BaseLinker and WooCommerce to its Open SaaS platform. Instaltube.pl needed a platform to manage...home and garden installation products and handle marketplace sales, especially on Allegro. The owner wanted a solution that met high expectations and supported multi-channel sales. IdoSell provided a secure migration and unified sales management. Instaltube.pl now runs a functional online store and manages marketplace sales from one place.
How SEO is Delivering ROI for Consumer Goods Leaders
American Licorice Company - Consumer Goods
BrightEdge helped American Licorice Company grow their online business. The e-commerce team used BrightEdge tools to find new ways to... boost site visibility and traffic. They set up page groups for each brand and product line. This made it easy to spot gaps in traffic and revenue. By the end of 2023, they saw a 240% increase in organic traffic and a 95% rise in organic revenue. The team reached $1M in sales from organic search.
An international beauty brand - Consumer Goods
seoClarity helped an international beauty brand grow website traffic by 24%. The brand used seoClarity's Professional Services and platform to... audit their sites and fix crawl errors. They followed the S.M.A.R.T.R. SEO Framework to organize their SEO work. This led to a 167% increase in year-over-year revenue. The case shows how focused SEO and content planning can drive big results for ecommerce brands.
Measuring Data Management Platform Success in Consumer Goods Deployments
Morton Salt - Consumer Goods - Large
Rossum helped Morton Salt cut document processing time by 95%. The company faced slow, manual data entry for complex purchase... orders. Rossum's AI engine, trained on Morton Salt's documents, automated the process. Integration with BluePrism RPA and the ERP system enabled fast adoption. Morton Salt now processes documents in just 10 seconds on average, with a 71% straight-through processing rate.
Reebok Fitness International - Consumer Goods
infoRouter Document Management Software helps Reebok Fitness International manage sales collateral and contracts. Distributors and sales teams access up-to-date documents... from anywhere using a web browser. Automated notifications keep everyone informed of new or updated content. Centralized document access improves efficiency and data security. The team always presents accurate and consistent information to clients.
How Visitor Management is Delivering ROI for Consumer Goods Leaders
Evergreen Garden Care NZ Ltd (Tui Products) - Consumer Goods
SwipedOn helped Evergreen Garden Care NZ automate employee and visitor sign in. Before, they used a paper book and visitors... waited long in reception. SwipedOn made sign in easy for staff and visitors. The system improved health and safety by tracking who is on-site. The Pocket App auto sign in made records more accurate. Evacuations and roll calls are now more reliable. Visitor experience improved with instant notifications and photo capture.
L'Oréal - Consumer Goods
L'Oréal used the INSIDE Live Chat Messaging Platform to improve customer engagement. After using INSIDE, Lancome and Kiehl’s, both L'Oréal... brands, saw a 430% increase in conversion rates when customers chatted with service agents. The team now handles more chats compared to emails, which helps them work better. The solution made luxury beauty more available and accessible to everyone.
Consumer Goods Clients Speak: The Impact of deploying SMS Marketing solutions
B&C International - Consumer Goods
Salesforce and Gen25 helped B&C International grow in the European window decoration market. The company needed to scale, use data... better, and improve customer experience. Gen25 guided B&C through a digital transformation, rolling out Salesforce in several countries. The new system supports efficient sales and aims to boost market share by 10%. Data-driven insights and workflow automation now help B&C expand internationally and serve customers better.
Unigrain - Consumer Goods - Medium
BulkSMS. com helps Unigrain send daily SMS stock prices to thousands of farmers. Unigrain uses the Web App to manually...message select farmer groups at set times. SMS ensures reliable, fast communication, even for farmers without email access. This supports better budgeting and hedging for farmers in the grain trading industry. The solution improves efficiency in commodity price updates and decision-making.
Consumer Goods Success stories in Driving ROI and Results using Customer Experience Management solutions
Beyond Braid - Consumer Goods
Juphy AI helped Beyond Braid, a Shopify store for braided fishing lines, give expert product advice 24/7. Before Juphy, the... team spent over 15 hours a week answering technical questions, leading to lost sales. Juphy’s AI agent now handles 3,430 customer chats, gives 2,586 personalized recommendations, and drove 43 direct sales, adding $2,544.21 in revenue and a 540X ROI in 9 months. The solution saved 240+ hours of manual work and boosted average order value by 15%. Customers get instant, expert help any time, increasing confidence and reducing cart abandonment.
Vivino - Consumer Goods
Vivino used Twilio SendGrid's Expert Partnership to improve their email marketing. They wanted to increase open rates for their campaigns.... With Twilio SendGrid, Vivino doubled their email open rates. The partnership helped Vivino reach more customers and boost engagement.
Consumer Goods Clients Speak: The Impact of deploying Collaboration and Productivity solutions
e.l.f. Cosmetics - Consumer Goods - Large
Salesforce helped e. l.f. Cosmetics boost daily browse-to-buy conversion rates to Black Friday levels. The company used Marketing Cloud, Commerce...Cloud, and Service Cloud to personalize customer journeys and connect digital channels. Einstein AI features improved product recommendations and email timing. e.l.f. saw a 50% drop in daily customer service tickets and retention rates between 55% and 65%. Service agents now resolve cases faster with a single customer view.
GhostBed by Nature’s Sleep - Consumer Goods
Intellifluence helped GhostBed by Nature’s Sleep run targeted influencer campaigns. The company saw a 15% increase in website traffic and... achieved a 3x ROI. Intellifluence enabled GhostBed to reach a broader audience and grow their sales funnel. The platform supported digital marketing for high-cost bedding products. Influencer marketing drove more interest and reviews for GhostBed.
Consumer Goods examples of Driving Business Value with Search and Social Advertising
FUNKO - Consumer Goods
FUNKO wanted to improve their campaign results using Google's Performance Max. They needed better product-level data to choose the right... items to promote. They used the ROI Hunter Product Performance Management platform to see all their product data in one place. This helped them find the best products to include in their campaigns. As a result, their campaign conversion rate went up by 105%, click-through rate increased by 19%, and average campaign cost dropped by 30%. After expanding the campaign, they saw a 65% increase in revenue and a 94% rise in ROAS across Europe.
Kats Botanicals - Consumer Goods
Cybba helped Kats Botanicals reach new audiences with digital advertising. The brand struggled to get ads approved by Google. Cybba... used premium inventory and onsite engagement tools to attract and convert qualified users. The campaign led to growth in new users, lower bounce rates, and more eCommerce transactions. Kats Botanicals praised Cybba's technology and support.
Measuring Sales Forecasting Success in Consumer Goods Deployments
OOLY - Consumer Goods
Avercast helped OOLY fix its stockout problems. OOLY had trouble with inventory and was often out of stock, hurting its... brand. The Avercast platform let OOLY import data and get demand forecasts. This helped OOLY know how much to produce. In a year, OOLY fixed its brand image and almost ended costly stockouts. Customers could order with confidence again.
Crayola - Consumer Goods
Minitab Statistical Software helped Crayola improve crayon quality and save over $1. 5 million in their first wave of Six...Sigma projects. Crayola used data-driven methods to solve label adhesion issues and optimize production. The company applied Minitab's measurement system analysis and design of experiments tools to set new standards for crayon strength. Leadership engagement and rigorous analysis led to faster, simpler quality checks and better use of skilled workers. Crayola continues to rely on Minitab for ongoing process improvement and cost savings.
Top Stories in Consumer Goods about adoption of Personalization software
e.l.f. Cosmetics - Consumer Goods - Large
Salesforce helped e. l.f. Cosmetics boost daily browse-to-buy conversion rates to Black Friday levels. The company used Marketing Cloud, Commerce...Cloud, and Service Cloud to personalize customer journeys and connect digital channels. Einstein AI features improved product recommendations and email timing. e.l.f. saw a 50% drop in daily customer service tickets and retention rates between 55% and 65%. Service agents now resolve cases faster with a single customer view.
Consumer Goods Success stories in Driving ROI and Results using Talent Management solutions
Titleist - Consumer Goods
Intellum helped Titleist train golf fitters worldwide. Titleist needed a better LMS to support global growth and improve user experience.... Their old system was hard to use and costly to update. With Intellum, Titleist doubled their learners and localized content in 20 countries. Fitters now spend 10-12 minutes per course. The education team works more efficiently.
How Digital Signature is Delivering ROI for Consumer Goods Leaders
Unilever - Consumer Goods
Docusign CLM helped Unilever improve its procurement process. Before Docusign, teams used email, printing, and scanning to manage contracts. Docusign... automated contract creation and review, making the process faster and simpler. Unilever saw a 50% reduction in average contract completion time. Contract drafting times dropped by 80%. The Smarter Contracting initiative rolled out in 70 countries.
Consumer Goods Success stories in Driving ROI and Results using Display Advertising solutions
Kats Botanicals - Consumer Goods
Cybba helped Kats Botanicals reach new audiences with digital advertising. The brand struggled to get ads approved by Google. Cybba... used premium inventory and onsite engagement tools to attract and convert qualified users. The campaign led to growth in new users, lower bounce rates, and more eCommerce transactions. Kats Botanicals praised Cybba's technology and support.
Top Stories in Consumer Goods about adoption of Customer Data Platform software
L’Oréal SAPMENA - Consumer Goods
Tealium’s Customer Data Platform helped L’Oréal SAPMENA unify customer data across 15 markets. The team connected data from 36 brands... for real-time personalisation and smarter media buying. Marketers now launch campaigns faster, moving from weeks to days. The solution reduced technical bottlenecks and improved privacy controls. L’Oréal can now adapt quickly to local market needs and regulations.
Top Stories in Consumer Goods about adoption of Contact Center Software software
Nespresso - Consumer Goods
Genesys Cloud CX helped Nespresso deliver better customer experiences at scale. Nespresso used AI-powered experience orchestration to connect with customers... across channels. The solution improved contact center operations and employee efficiency. Nespresso now provides more personalized and seamless support for its customers.
Consumer Goods Success stories in Driving ROI and Results using Affiliate Marketing solutions
Blenders Eyewear - Consumer Goods - Medium
Blenders Eyewear used Refersion's affiliate marketing platform to grow their brand. They wanted to track affiliate sales and manage influencer... partnerships. Refersion helped them automate tracking and payouts. The company saw improved efficiency in managing affiliates. This led to better growth and more sales for Blenders Eyewear.
Consumer Goods Success stories in Driving ROI and Results using Conversational Marketing solutions
Colorescience - Consumer Goods
Gobot's Zero-Party Data Platform helped Colorescience improve their online shopping experience. Colorescience used Gobot to create a guided product recommendation... quiz for skincare shoppers. This solution increased conversion rates by 2.92x and average order value by 1.3x. Shoppers spent 6.5x more time on site. The quiz also reduced customer service inquiries and helped Colorescience collect valuable zero-party data for personalized marketing.
Consumer Goods Clients Speak: The Impact of deploying Payment Gateways solutions
FKOM SAS - Consumer Goods - Small
Payfacile helped FKOM SAS rent coffee vending machines online. FKOM SAS needed a simple way to manage rentals for small... businesses and offices. They chose Payfacile for its easy interface, French language support, and responsive customer service. The platform made it easy to offer vending machine rentals and manage payments. FKOM SAS now provides accessible and innovative vending solutions in France.
Measuring Presentation Software Success in Consumer Goods Deployments
Kohler - Consumer Goods
Kohler uses Ingage Presentations to enhance in-home sales. 15 dealers use it with flipbooks. Video and interactive content engage customers.... Built-in analytics help measure sales team performance. The tool is easy to use and ensures brand consistency.
Top Stories in Consumer Goods about adoption of Social CRM software
MERCHtender - Consumer Goods
Nutshell CRM helped MERCHtender, a small cannabis merchandise company, manage leads and track outreach. Before Nutshell, they used manual tools... like cards and ceiling tiles. With Nutshell, they streamlined operations and improved data management. The CRM made it easy to scale and collaborate as their team grows. MERCHtender now connects better with brand partners and customers.
How Referral Marketing is Delivering ROI for Consumer Goods Leaders
Leesa - Consumer Goods - Medium
ReferralCandy helped Leesa, an online mattress retailer, automate their referral marketing. Leesa faced tough competition in the mattress industry and... needed new ways to get qualified leads. With ReferralCandy, every customer could join the referral program, making it easy to share links and drive word-of-mouth sales. The platform's automation saved Leesa time and reduced admin work, letting them focus on growth. Leesa saw steady new customer growth and increased brand visibility through social sharing.
How Other Demand Generation is Delivering ROI for Consumer Goods Leaders
YETI - Consumer Goods - Large
Formstack Forms helped YETI save $60–80K per year by removing the need for a full-time developer. YETI used Formstack to... embed online forms on its Magento website. This improved data collection for dealer applications, warranty issues, and marketing activities. The solution also saved 100 hours each month by streamlining customer support workflows. YETI boosted productivity for its customer service and sales teams with Formstack's no-code form builder.
How Marketing Attribution is Delivering ROI for Consumer Goods Leaders
Away - Consumer Goods
Rockerbox helped Away, a travel lifestyle brand, build a unified measurement framework for marketing. Away used Rockerbox for multi-touch attribution,... marketing mix modeling, and testing. This let them compare channel performance and validate Meta’s value. During Black Friday and Cyber Monday, Away doubled Meta investment year-over-year while keeping efficiency and revenue impact steady. Rockerbox gave Away real-time data, smarter decisions, and more team confidence.
How Tag Management is Delivering ROI for Consumer Goods Leaders
L’Oréal SAPMENA - Consumer Goods
Tealium’s Customer Data Platform helped L’Oréal SAPMENA unify customer data across 15 markets. The team connected data from 36 brands... for real-time personalisation and smarter media buying. Marketers now launch campaigns faster, moving from weeks to days. The solution reduced technical bottlenecks and improved privacy controls. L’Oréal can now adapt quickly to local market needs and regulations.
Consumer Goods Clients Speak: The Impact of deploying Customer Success Platform solutions
Vivino - Consumer Goods
Vivino used Twilio SendGrid's Expert Partnership to improve their email marketing. They wanted to increase open rates for their campaigns.... With Twilio SendGrid, Vivino doubled their email open rates. The partnership helped Vivino reach more customers and boost engagement.
Top Stories in Consumer Goods about adoption of Digital Experience Platform software
Smartbox Group - Consumer Goods
Whatfix helped Smartbox Group improve its partner management portal. Partners had trouble logging in and using the portal, leading to... high error rates and support tickets. Smartbox used Whatfix to add in-app guidance and self-help support. This reduced login errors by 20% and cut partner support tickets by 15%. Over 30,000 weekly logins are now supported with in-app guidance. 75% of partners find what they need using the self-help search.
Consumer Goods Success stories in Driving ROI and Results using Customer Journey and Experience solutions
SOEZI Beauty LLP - Consumer Goods
ThinkSurvey helped SOEZI Beauty LLP launch a new press-on nail product in India. SOEZI needed market research to find the... right customer, price, and product style. ThinkSurvey ran surveys in 60+ cities and gave SOEZI a detailed report. SOEZI used the data to pick top nail designs and set prices. The launch was a success, with 20+ nail designs and strong customer demand.
Consumer Goods examples of Driving Business Value with Calendar
Wells - Consumer Goods
Salesforce Commerce Cloud helped Wells, Portugal's top wellness brand, build a new online store. Wells wanted to move from being... just a category on another site to having its own ecommerce platform. OSF Digital replaced Wells’ old system with a flexible Salesforce Commerce Cloud solution. The new site improved user experience and unified the brand online. Wells saw higher NPS scores and record online monthly sales after launch.
Top Stories in Consumer Goods about adoption of Project Management software
MGA Entertainment - Consumer Goods
Airtable helped MGA Entertainment cut creative brief processing time by about 60%. The company manages over 40,000 marketing assets for... global product launches. Before Airtable, teams struggled with collaboration and asset discovery. Airtable's AI-powered platform streamlined marketing operations and improved asset management. MGA now integrates planning and boosts campaign visibility across brands.
Consumer Goods examples of Driving Business Value with Employee Experience Management
Heineken - Consumer Goods - Large
Reward Gateway helped Heineken rebrand its employee recognition program, BREWards. The new platform offered more frequent, values-led awards and a... seamless user experience. In five months, 54% of staff received recognition, and peer recognition increased by over 50%. The program included eCards, instant awards, and non-monetary rewards. Heineken achieved fair, timely, and consistent recognition across its diverse workforce.
Consumer Goods Clients Speak: The Impact of deploying Data Security solutions
R.J. Reynolds Tobacco - Consumer Goods
Pagefreezer helped R. J. Reynolds Tobacco automate archiving of website and social media data. The company needed to comply with...recordkeeping regulations. Automated archiving made it easier to meet these rules. It also helped R.J. Reynolds Tobacco get ready for litigation. The solution improved compliance and legal readiness.
Consumer Goods Clients Speak: The Impact of deploying Web Security solutions
Culligan Harvey - Consumer Goods
Lunio helped Culligan Harvey, a UK water softener manufacturer, cut invalid traffic by 54%. The company saw a 10% increase... in lead to MQL rate and a 42% rise in lead to demo conversions. Lunio filtered out fake leads and protected ad spend. The team used Lunio’s click export to get refunds for invalid clicks. Support from Lunio’s team was proactive and flexible.
How Social Media Marketing is Delivering ROI for Consumer Goods Leaders
Cocokind - Consumer Goods - Medium
Dash Social helps Cocokind boost TikTok engagement with TikTok Insights. Cocokind uses Dash Social to find top-performing content themes and... remove guesswork from its content strategy. Their TikTok video reached 15.6 million views and scored 9.5 out of 10 for entertainment, 57 times higher than the industry average. The brand focuses on relatable, short-form video to connect with its audience. Dash Social supports Cocokind in understanding what drives audience engagement.
Bare Republic - Consumer Goods
Flye helped Bare Republic, an organic sunscreen brand, boost online campaigns and drive sales to Walmart, Ulta Beauty, and Target. Flye identified 50... key influencers and ranked them for Bare Republic. The team used audience interest data to improve Facebook and Instagram ad targeting. Bare Republic used these insights to increase brand engagement and attract lower-income customers through coupon companies. The campaign drove sales at major retailers using the selected influencers.
Repcillin - Consumer Goods
Madgicx helped Repcillin, a South African skincare brand, grow from 5 to 100 online sales per month. The company used... Madgicx’s Audience Launcher, Audience Studio, and Creative Insights tools to reach new audiences and improve ad performance. With Madgicx, Repcillin achieved a 20x increase in sales and a 2.27 acquisition ROAS. Emma, the co-founder, saved 42 work hours each month and now focuses fully on growing the brand.
Bimbo - Consumer Goods
Bimbo faced a social media crisis when they released a limited edition cake in the US. Using Brandwatch, they managed... the situation by visualizing the crisis in real-time and implementing a campaign strategy in Mexico. They identified influencers to amplify the campaign and measured the ROI on social media. This approach increased product sales by 12%, generating $580,000 in sales.
Comfort Zone - Consumer Goods
Sociality. io helped Comfort Zone improve their social media management. Before, the team spent all day making reports and struggled...with slow replies to clients. With Sociality.io, they now get insights in minutes and respond faster. The platform is easy to use and helps them focus on strategy, not manual tasks. Comfort Zone values the clear data, fast reporting, and strong support from Sociality.io.
Benefit Cosmetics - Consumer Goods
Facelift Data Studio helped Benefit Cosmetics grow their social media engagement by 50%. The company unified data from over 100... social channels across 36 markets. They saw a 22% increase in reach and a 58% increase in followers. Centralizing analytics let teams focus on content and digital growth. Competitive benchmarking and BI integrations supported their global strategy.
A leading luxury watch manufacturer - Consumer Goods
listening247 technology helped a leading luxury watch manufacturer understand market trends and consumer views. The company had trouble getting insights... from a small number of social media posts. listening247 analyzed over 41,794 posts and found 4,423 relevant commercial interactions. The insights improved the brand's image and helped the company talk to more potential buyers. The brand also found about 513,000 possible customer leads and key influencers.