No results found

Try adjusting your search terms

Consumer Goods examples of Driving Business Value with Social Media Marketing

 

Bonduelle - Consumer Goods - Large

Villeneuve-d'Ascq, France

Bonduelle used Talkwalker to break down data silos between departments. The company shared social media data across product marketing, corporate... communication, risk management, and HR teams. This helped Bonduelle coordinate its brand strategy online and on social channels. Teams made better decisions using shared insights. The case shows how unified data improved collaboration and brand management.

Read on →
 

Brand A (Frozen Food Brand) - Consumer Goods - Large

Ipsos used social media data to help Brand A, a frozen food brand, grow product trial without paid ads. The brand saw... a significant increase in past 12-month product trial and maintained its market position. Brand A achieved over 180,000 interactions on just two posts in Q4 2019. Influencer content, contests, and health messaging drove engagement. Ipsos recommended adding mass-reach campaigns to boost awareness further.

Read on →
 

Shiseido Japan - Consumer Goods - Very Large

Tokyo, Japan

Sprinklr helped Shiseido Japan's makeup marketing team boost owned media account performance by 244%. The team used Sprinklr Insights and... Sprinklr Social to automate reporting and track real-time social data. User-generated content on social media increased by 406% year-over-year. The new data-driven approach let teams quickly adjust campaigns and share learnings. Shiseido Japan now runs more effective, agile social campaigns across its makeup brands.

Read on →
 

Shiseido Japan - Consumer Goods - Very Large

Tokyo, Japan

Sprinklr helped Shiseido Japan's makeup marketing team boost owned media account performance by 244%. The team used Sprinklr Insights and... Sprinklr Social to automate reporting and track real-time social data. User-generated content on social media increased by 406% year-over-year. The new data-driven approach let teams quickly adjust campaigns and share learnings. Shiseido Japan now runs more effective, agile social campaigns across its makeup brands.

Read on →
 

Shiseido Japan - Consumer Goods - Very Large

Tokyo, Japan

Sprinklr helped Shiseido Japan's makeup marketing team boost owned media account performance by 244%. The team used Sprinklr Insights and... Sprinklr Social to automate reporting and track real-time social data. User-generated content on social media increased by 406% year-over-year. The new data-driven approach let teams quickly adjust campaigns and share learnings. Shiseido Japan now runs more effective, agile social campaigns across its makeup brands.

Read on →
 

Shiseido Spain - Consumer Goods - Large

Madrid, Spain

Shiseido Spain used Cool Promo White Label to launch the Shiseido Body Creator campaign. The campaign ran for one month... and offered gift boxes as prizes. Promotion included TV, YouTube, Facebook Ads, and sponsored posts. Participation was simple, requiring only a question to be answered. The result was a high engagement rate and many new fans for the brand.

Read on →
 

YT Industries - Consumer Goods - Medium

Forchheim, Germany

YT Industries used Walls. io to launch their new mountain bike, JEFFSY, with a social media pre-launch campaign. They created...buzz by encouraging fans to use the hashtag #IHATEJEFFSY and built a microsite featuring a social wall. The campaign included a competition for the most creative photo using the hashtag, with a bike as the prize. The campaign generated strong engagement from fans and positive feedback from the mountain bike media. YT Industries reported the campaign as a huge success, driving interest and participation.

Read on →
 

WOW Skin Science - Consumer Goods - Medium

Bangalore, India

WOW Skin Science wanted to reach millennial and Gen-Z shoppers who care about eco-friendly products. They worked with Viral Pitch... to run influencer marketing campaigns. The campaigns focused on sustainability and the brand’s clean, toxin-free skincare. This helped build a unique image for WOW Skin Science and shared their values with new customers.

Read on →

Starstruck - Consumer Goods - Small

India

Tagshop helped Starstruck, a beauty and cosmetics brand, boost product visibility and customer engagement. Starstruck used Tagshop's shoppable UGC gallery... to showcase products with real social content. This led to a 30% increase in sales and higher product page visits. The integration improved website engagement and conversion rates. Starstruck now offers a more engaging shopping experience for its customers.

Read on →

Benefit Cosmetics - Consumer Goods - Large

San Francisco, USA

BrandBastion helped Benefit Cosmetics deliver over 44,000 community responses in five months. The solution saved the social team more than... 11,000 hours. Benefit kept its brand voice consistent across Facebook, Instagram, TikTok, and YouTube. Net sentiment reached 89.9%, showing a positive community experience. BrandBastion enabled real-time moderation and insights from social conversations.

Read on →
 

Unilever - Consumer Goods - Very Large

London, UK

Miappi powered social media walls for Unilever’s global marketing forum. The event brought together hundreds of Unilever marketers in person... and thousands more online. Miappi displayed Unilever’s social content on large screens and the webcast. This made the event more engaging and visual for attendees. Unilever continued to work with Miappi for other campaigns, including a successful music festival campaign with Spotify.

Read on →
 

Leading Dental and Veterinary Products Supplier - Consumer Goods - Very Large

USA

Verint helped a leading dental and veterinary products supplier modernize customer engagement and workforce management. The company increased call evaluation... from 1% to 80% of calls and boosted quality scores by 37%. CSAT scores reached into the 90s, and they saved $2 million by reducing quality managers. Verint’s Open CCaaS solutions automated quality checks, improved compliance, and enabled real-time performance tracking. The supplier reallocated 46 employees and created new teams for training and business intelligence.

Read on →
 

Groupe Altaïr - Consumer Goods - Medium

Wasquehal, France

DELMIA Ortems helped Groupe Altaïr reach a 99% service level by improving production planning. The company makes household products and... needed better visibility and resource use. DELMIA Ortems integrated with their ERP to synchronize production and packaging. Automated planning reduced changeover times and kept products in stock. Planners now have clear forecasts and can avoid bottlenecks.

Read on →
 

Amway - Consumer Goods - Very Large

Ada, USA

Amway used Hootsuite Enterprise to centralize and manage over 200 social media accounts worldwide. The company launched the Amway Social... Cloud, integrating social media management, listening, and risk mitigation. Amway created a global training program for its business owners, leading to 96% active participation after a pilot. Social selling campaigns drove a 500% increase in campaign revenue, reaching $45 million. Amway linked social activity to sales growth using analytics and improved brand protection with compliance tools.

Read on →
Show More

Consumer Goods examples of Driving Business Value with Customer Feedback Management

 

Wild Beauty GmbH - Consumer Goods - Medium

Osterholz-Scharmbeck, Germany

Wild Beauty GmbH used PlaybookUX to test product designs with real users in Germany. The team ran usability and user... experience studies quickly and got fast, direct feedback from consumers. This helped them make better design decisions without a big research team. PlaybookUX gave them actionable insights for product development and improvement. They could validate new concepts and refine products using real user input at every stage.

Read on →
 

Pranamat - Consumer Goods - Small

Riga, Latvia

Pranamat used Survicate to automate its Net Promoter Score (NPS) surveys. Before Survicate, the team measured NPS manually, which was... slow and inconsistent. With Survicate's integration with ActiveCampaign, Pranamat embedded NPS surveys in post-purchase emails, raising the completion rate to 90.4%. The company saw 77.5% of respondents as promoters and converted 32% of them into new affiliates. Automating NPS helped Pranamat grow its affiliate network and boost its Facebook rating to 4.9 out of 5.

Read on →
 

WD-40 Company - Consumer Goods - Medium

San Diego, USA

MasterControl helped WD-40 Company manage quality across 20 contract manufacturers in 70 regions. The company unified communication and processes with... a single quality management system. This reduced confusion and improved bill of materials (BOM) processes. WD-40 now keeps all product data, specifications, and documentation in one place. The result is faster, more accurate production and better product consistency.

Read on →

Oatly - Consumer Goods - Large

Malmö, Sweden

Oatly used quantilope to quickly understand what consumers want from milk alternatives. The marketing team needed fast, precise insights to... grow the brand and meet customer needs. quantilope's platform helped Oatly answer many questions in a short time. This led to better marketing activities and stronger brand awareness. Oatly now makes decisions based on solid consumer insights.

Read on →
 

Pluie - Consumer Goods - Small

Chicago, USA

Pluie used Dscout to validate its self-cleaning diaper-changing table concept. The team needed fast, real-world feedback from parents to shape... their product and go-to-market strategy. Dscout delivered 150 survey responses and rich media within 24 hours. This rapid research helped Pluie refine its messaging and expand its product plans. The insights directly influenced their marketing and future strategy.

Read on →
 

Energizer Holdings - Consumer Goods - Large

St. Louis, USA

QuestionPro Communities helped Energizer Holdings speed up research projects by 200%. The company built an online community to collect feedback... and insights from customers and prospects. Community engagement rose to 55% participation each week. Energizer used the platform for brand testing, usability feedback, and high-frequency studies. The solution improved customer satisfaction and retention.

Read on →
 

SOEZI Beauty LLP - Consumer Goods - Small

India

ThinkSurvey helped SOEZI Beauty LLP launch a new press-on nail product in India. SOEZI needed market research to understand consumer... preferences and price sensitivity. ThinkSurvey designed and ran a survey across 60+ cities, collecting data on beauty habits and product demand. The research identified key consumer segments and guided product design and pricing. SOEZI launched over 20 unique nail designs, quickly gaining popularity among Indian women.

Read on →

Everyday Dose - Consumer Goods - Small

USA

Simplesat helped Everyday Dose bring survey feedback into Gorgias and tag responses by topic. The team built custom views to... show support leads what drives customer satisfaction. Simplesat's onboarding support resolved API integration issues quickly. More detailed surveys led to honest feedback and a clearer view of CSAT drivers. Agents now follow up on feedback directly in their workflow, and team leads use saved reports for performance reviews.

Read on →
 

Leading eyewear retail manufacturer - Consumer Goods - Large

FORM OpX helped a leading eyewear retail manufacturer improve store audits and automate equipment maintenance. The company used the mobile... app to digitize inspections and gain real-time insights into quality and compliance. Automated checklists and workflows reduced audit time and improved accuracy across hundreds of locations. Real-time data enabled quick action on quality issues, boosting customer satisfaction and sales. Asset maintenance automation minimized downtime and cut costs, driving operational efficiency.

Read on →
 

Bower Collective - Consumer Goods - Small

Bath, UK

Bower Collective used Lyssna to better understand potential customers and refine their eco-friendly product offerings. The team ran market research,... prototype tests, and card sorting to identify what matters most to their audience. Insights from Lyssna led to improved product development, including a new laundry product and clearer onboarding for new customers. The platform also helped foster a customer-centric culture across the company. Lyssna’s integration with Figma and demographic targeting features made research fast and easy.

Read on →
 

Zigzag - Consumer Goods - Small

London, UK

Zigzag used the UserTesting Human Insight Platform to improve their Ziggy AI chat feature for their puppy coaching app. The team ran... user interviews and prototype tests to understand user needs and refine the AI chat experience. Over 80,000 interactions with Ziggy were recorded in six months. Customer feedback was 96% positive. Support requests for human coaches dropped by 27%. Zigzag now delivers faster, more engaging support to users and grows their business efficiently.

Read on →
 

Salomon - Consumer Goods - Large

Annecy, France

Salomon used Alida to build a customer insights community called "Salomon Research. " They wanted to improve customer satisfaction and...speed up innovation. Traditional methods for collecting feedback were slow and costly. With Alida, Salomon integrated their CRM and gathered real-time insights from 10,000 members in eight countries. This helped them reposition their brand and launch new products with confidence. The solution also ensured compliance with GDPR and improved decision-making.

Read on →
 

Fortune 100 CPG company - Consumer Goods - Very Large

Voxpopme helped a Fortune 100 CPG company analyze 447 video survey responses and 11 hours of interviews after a new product launch. Using Voxpopme’s AI-powered... platform, the company reduced research analysis time by 87% and cut project costs by 30%. The platform enabled rapid insight generation, allowing the team to adjust marketing strategies quickly. Actionable insights increased by 144%, improving product development and campaign effectiveness. Automated video summaries made sharing findings across teams easy and fast.

Read on →
 

Oriflame - Consumer Goods - Large

Stockholm, Sweden

Oriflame uses Questback to gather data and insights from 60 markets. The platform helps Oriflame understand customers better for product... development. Oriflame also uses Questback to support brand awareness and sustainability strategies. The tool lets them respond quickly to different requests and solve specific needs. Questback is one of several survey tools Oriflame uses for strategic decision-making.

Read on →
Show More

How Content Management Systems is Delivering ROI for Consumer Goods Leaders

 

Durafast - Consumer Goods - Small

Canada

Scalenut helped Durafast use Generative Engine Optimization (GEO) to boost their online presence. In just three months, Durafast saw an... 817% increase in domain impressions and a 338% rise in clicks. The strategy focused on technical audits, keyword research, and optimizing content for AI search platforms like ChatGPT. Durafast became a cited authority for technical labeling content. The project delivered rapid growth in high-intent B2B traffic and strong AI referral gains.

Read on →
 

CORE Kites (Hiss-Tec GmbH & Co. KG) - Consumer Goods - Small

Fehmarn, Germany

CORE Kites used Neos CMS to launch a new website with a mobile-first design. The team chose Neos for its... inline editing and custom content types, making site management easy. Editors liked the multi-language support and cloud-based media asset delivery. The site now features 1,150 media assets and supports four languages. Neos helped CORE Kites create a visually rich, easy-to-manage site for their kiteboarding products.

Read on →

Basamh Group - Consumer Goods - Large

Jeddah, Saudi Arabia

Nintex helped Basamh Group automate order capture, reducing processing time by 95%. The process went from three days to just... one hour. Employees now spend less time on repetitive tasks and more on valuable work. The automation improved customer responsiveness and increased productivity. Basamh Group can now handle more orders with better accuracy and visibility.

Read on →
 

Trek Bikes - Consumer Goods - Large

Waterloo, USA

TransPerfect helped Trek Bikes cut their time to market by about half. Trek used TransPerfect's language services to expand their... global brand. The partnership made Trek's website a top sales and brand channel. Trek expects even greater success from this ongoing collaboration. The results gave Trek more momentum for future growth.

Read on →
 

Curaleaf - Consumer Goods - Large

Wakefield, USA

Curaleaf used Lingo to centralize over 32,000 digital assets across 23 brand portals. The platform helped Curaleaf maintain compliance and... brand consistency in 17 states. Lingo enabled local teams to access, modify, and share campaign materials easily. Over 1,500 users downloaded 26,000+ assets in one year. Insights from Lingo helped Curaleaf focus on the most valuable content. Field and sales teams reported improved efficiency and satisfaction.

Read on →
 

WD-40 Company - Consumer Goods - Medium

San Diego, USA

MasterControl helped WD-40 Company manage quality across 20 contract manufacturers in 70 regions. The company unified communication and processes with... a single quality management system. This reduced confusion and improved bill of materials (BOM) processes. WD-40 now keeps all product data, specifications, and documentation in one place. The result is faster, more accurate production and better product consistency.

Read on →
 

Jostens - Consumer Goods - Large

Minneapolis, USA

dotCMS helped Jostens move from a legacy CMS to a hybrid headless platform. Jostens can now update content in minutes,... not weeks. The new site supports heavy traffic and mobile users. Jostens added 1,300 new images for a more interactive experience. The marketing team can quickly launch new campaigns and content. dotCMS improved speed to market and made the website match the brand.

Read on →
 

The Good Crisp Company - Consumer Goods - Small

Boulder, USA

Syndigo helped The Good Crisp Company speed up product launches by over 90%. The company used Syndigo’s product experience platform... to keep product content accurate and consistent across many retailers. This led to a 60% increase in sales and over 90% better content accuracy. The Good Crisp Company now updates content faster and keeps its brand strong online. Syndigo made it easy for the team to grow and reach more shoppers.

Read on →
 

Coca-Cola Europacific Partners (CCEP) - Consumer Goods - Very Large

Uxbridge, UK

NetDocuments helped Coca-Cola Europacific Partners (CCEP) use AI to improve legal operations. CCEP's legal team adopted ndMAX, an AI-powered suite,... to automate contract drafting and invoice review. The team built a custom contract playbook app and an invoice review app in just 30 days. These tools reduced manual work, saved time, and improved contract accuracy. CCEP now plans to expand AI use to more legal tasks, boosting productivity and compliance.

Read on →
 

Kuhn Rikon - Consumer Goods - Medium

Rikon, Switzerland

Magnolia CMS helped Kuhn Rikon unify its global web presence. Before Magnolia, each subsidiary had its own website with no... standardization. Magnolia enabled a multisite setup, connecting ERP and integrating eCommerce and asset management systems. The new platform allowed editors to create content more easily and improved site design. Kuhn Rikon's Swiss site traffic grew from 8,000 to 40,000 monthly visitors, an 80% increase.

Read on →
 

EltaMD - Consumer Goods - Medium

Dallas, USA

Content Pilot helped EltaMD improve its brand identity. Michael Landon designed packaging, promotional materials, and website presence for EltaMD. The... work started in 2006 and led to industry recognition. EltaMD received a MarCom Gold Award in 2018 and a dotCOMM Award in 2019. The project focused on digital design and marketing for skincare products.

Read on →
 

Eastman Music Company - Consumer Goods - Medium

Pomona, USA

Cosmic helped Eastman Music Company rebuild their online presence for global reach. Eastman needed a fast, secure website to serve... international markets, especially China. Their old platforms were slow and unreliable in key regions. With Cosmic, they launched a static site that loads quickly worldwide. The new site lets them show different products to different markets. Eastman now focuses on their core business while Cosmic powers their digital brand.

Read on →

Backyard Discovery - Consumer Goods - Medium

Pittsburg, USA

Backyard Discovery used M-Files to centralize product information. The company improved access to engineering documents. This helped speed up product... development. Tim Goodwin, CADD Manager, shared that file access was slow before M-Files. Now, working with suppliers is easier and faster. M-Files made document management simple and efficient.

Read on →
Show More

Measuring Contact Center Software Success in Consumer Goods Deployments

 

Diversey - Consumer Goods - Large

Charlotte, USA

Help Lightning's remote video support AR technology helped Diversey cut truck rolls by 10–15%. First-time fix rates rose 15–20%. Resolution... times dropped 20–30%. Technicians now solve problems faster and with more confidence. Diversey built stronger customer relationships and improved service reliability. The solution works on common mobile devices, making adoption easy for both staff and customers.

Read on →
 

The Fruit & Vegetable arm of a premier milk & produce cooperative - Consumer Goods - Very Large

India

Knowlarity’s Virtual Number and Click2Call solutions helped a leading Indian milk and produce cooperative streamline sales and supply management. The company faced... challenges with booth owners needing to contact multiple sales teams, causing inefficiencies. Knowlarity’s cloud-based platform unified communication, automated order routing, and enabled real-time call analytics. Booth owners now use a single contact point, improving productivity and lead management. The solution enabled live tracking and data-driven insights for sales operations.

Read on →
 

The Fruit & Vegetable arm of a premier milk & produce cooperative - Consumer Goods - Very Large

India

Knowlarity’s Virtual Number and Click2Call solutions helped a leading Indian milk and produce cooperative streamline sales and supply management. The company faced... challenges with booth owners needing to contact multiple sales teams, causing inefficiencies. Knowlarity’s cloud-based platform unified communication, automated order routing, and enabled real-time call analytics. Booth owners now use a single contact point, improving productivity and lead management. The solution enabled live tracking and data-driven insights for sales operations.

Read on →
 

Teka - Consumer Goods - Large

Hamburg, Germany

Talkdesk CX Cloud helped Teka improve customer satisfaction to 4. 7 out of 5. Teka reduced staff by 25% after...moving their contact center in-house. Video calls let agents solve 10% more issues remotely. Automated SMS updates and post-call surveys boosted customer experience. Powerful analytics from Talkdesk support better service at every touchpoint.

Read on →
 

Noritz - Consumer Goods - Medium

Fountain Valley, USA

Contivio helped Noritz improve their contact center operations. Noritz faced long support calls and a tough shift to remote work.... Contivio integrated with NetSuite, unifying systems and boosting answer rates. Specialized queues and strong reporting gave agents better tools and insights. Noritz launched a successful employee incentive program and improved customer satisfaction. Over 40 remote agents now work efficiently with Contivio.

Read on →
 

Radio Systems Corporation - Consumer Goods - Medium

Knoxville, USA

Sharpen helped Radio Systems Corporation, a global pet products company, move their contact center to the cloud. They replaced their... legacy system, integrated with Salesforce, and consolidated vendors. Within 60 days, they cut handle times by 45 seconds and improved agent efficiency by 9.4%. The company saved $342,000 in telco, hardware, and licensing costs. Service levels rose by 13.6% and absenteeism dropped to zero on Saturdays.

Read on →
 

Leading Dental and Veterinary Products Supplier - Consumer Goods - Very Large

USA

Verint helped a leading dental and veterinary products supplier modernize customer engagement and workforce management. The company increased call evaluation... from 1% to 80% of calls and boosted quality scores by 37%. CSAT scores reached into the 90s, and they saved $2 million by reducing quality managers. Verint’s Open CCaaS solutions automated quality checks, improved compliance, and enabled real-time performance tracking. The supplier reallocated 46 employees and created new teams for training and business intelligence.

Read on →
 

Leading Dental and Veterinary Products Supplier - Consumer Goods - Very Large

USA

Verint helped a leading dental and veterinary products supplier modernize customer engagement and workforce management. The company increased call evaluation... from 1% to 80% of calls and boosted quality scores by 37%. CSAT scores reached into the 90s, and they saved $2 million by reducing quality managers. Verint’s Open CCaaS solutions automated quality checks, improved compliance, and enabled real-time performance tracking. The supplier reallocated 46 employees and created new teams for training and business intelligence.

Read on →
 

Nespresso - Consumer Goods - Large

Lausanne, Switzerland

Nespresso uses Genesys Cloud to improve its premium service. The company now manages voice, email, web messaging, bots, and workforce... engagement in one platform. Nespresso gains richer insight into customer interactions. This helps deliver a more consistent and premium experience. The solution supports both customers and employees. Innovation drives their service strategy.

Read on →
 

Sunrider International - Consumer Goods - Medium

Torrance, USA

8x8 helped Sunrider International cut its U. S. communications costs by 80% and international costs by 75%. The company replaced...a complex, expensive on-premises phone system with 8x8’s unified cloud solution. Employees now work remotely without VPNs and enjoy 24/7 multilingual support. Sunrider uses 8x8 Contact Center to track customer interactions and improve service. The switch freed up funds for other business needs and improved operational flexibility.

Read on →
 

Sunrider International - Consumer Goods - Medium

Torrance, USA

8x8 helped Sunrider International cut its U. S. communications costs by 80% and international costs by 75%. The company replaced...a complex, expensive on-premises phone system with 8x8’s unified cloud solution. Employees now work remotely without VPNs and enjoy 24/7 multilingual support. Sunrider uses 8x8 Contact Center to track customer interactions and improve service. The switch freed up funds for other business needs and improved operational flexibility.

Read on →
 

Leading Flooring Company - Consumer Goods - Large

USA

Balto helped a leading flooring company boost call center performance. After one month, save rates increased by 26.1%, saving $3.2... million. Balto's AI gave agents real-time coaching and unified their approach. NPS rose by 600 points and agents asked for customer emails 144% more often. QA became fully automated, reducing escalation calls and improving onboarding and customer experience.

Read on →
Show More

Consumer Goods examples of Driving Business Value with Digital Asset Management

 

Platinum - Consumer Goods - Small

Netherlands

Comrads' DAM system and Brand Portal helped Platinum, a Benelux market leader in parasols and outdoor covers, move from manual file sharing to a single online platform. Platinum's sales and... support teams now access up-to-date content 24/7, reducing requests and confusion. The Brand Portal links directly to their website, ensuring new assets appear instantly. This streamlined process supports Platinum's growth and brand consistency. Comrads provided a flexible, user-focused solution tailored to Platinum's needs.

Read on →
 

Haglöfs - Consumer Goods - Medium

Stockholm, Sweden

Pickit helped Haglöfs, a Swedish outdoor gear company, solve content management challenges. The marketing team replaced SharePoint with Pickit for... easier asset organization and access. Pickit’s integration with Dropbox and Microsoft 365 made workflows smoother. Employees and partners now find marketing assets quickly, boosting efficiency and brand consistency. Analytics from Pickit help Haglöfs track asset usage and improve content strategy.

Read on →
 

Gerber - Consumer Goods - Medium

Woodridge, USA

Gerber used IntelligenceBank to organize and manage marketing assets. Before, their files were scattered and hard to find. With IntelligenceBank,... they created a single source of truth for images, documents, and collateral. The platform's self-serve features saved time for both marketing and sales teams. Training and ongoing support helped staff adopt the new system. Gerber now enjoys better efficiency and brand consistency.

Read on →
 

Curaleaf - Consumer Goods - Large

Wakefield, USA

Curaleaf used Lingo to centralize over 32,000 digital assets across 23 brand portals. The platform helped Curaleaf maintain compliance and... brand consistency in 17 states. Lingo enabled local teams to access, modify, and share campaign materials easily. Over 1,500 users downloaded 26,000+ assets in one year. Insights from Lingo helped Curaleaf focus on the most valuable content. Field and sales teams reported improved efficiency and satisfaction.

Read on →
 

Heineken - Consumer Goods - Very Large

Amsterdam, Netherlands

Storyteq helped Heineken cut content production costs by 40%. Heineken used Storyteq to automate manual processes and centralize digital asset... management. The platform enabled teams in 160 countries to create on-brand, localized content in 28 languages. Heineken generated 40,000 assets from templates and improved brand consistency. Teams now spend less time on revisions and more on creative work.

Read on →
 

Dollar Shave Club - Consumer Goods - Large

Los Angeles, USA

HIVO helped Dollar Shave Club speed up marketing approvals and centralize digital assets. The platform made it easy for teams... in different countries to work together. Dollar Shave Club used HIVO to launch new products, like Boogie's, with a fast two-week turnaround. The marketing team now manages product images, videos, and branded content in one place. HIVO improved asset localization, compliance, and sharing with agencies. This led to quicker reviews and consistent content across all channels.

Read on →
 

Silhouette Group - Consumer Goods - Large

Linz, Austria

CELUM Product Content Management helped Silhouette Group manage 300,000 digital assets for 60,000 users worldwide. Sales teams and opticians access... up-to-date content through self-service portals. Copyright management ensures compliance and automatic notifications for expiring rights. Integration with CMS, ERP, and other systems streamlines content use across channels. Centralized control saves time and resources, while reporting tailors content to target groups.

Read on →
 

NIVEA - Consumer Goods - Very Large

Hamburg, Germany

NIVEA needed high-quality, brand-specific visuals for their marketing. Stock images and traditional shoots were costly and ineffective. Foap created 129... creative briefs and divided them into 6 content themes. This approach engaged a global community of creators. NIVEA received 25,933 curated visuals, helping them keep brand messaging consistent worldwide. The partnership made it easy for NIVEA to get fresh, on-brand content quickly.

Read on →
 

Sol de Janeiro - Consumer Goods - Medium

New York, USA

Sol de Janeiro used Globaledit to manage a 10x increase in content volume after viral growth. The team centralized creative... operations, retouching, and digital asset management in one platform. Globaledit's visual library and smart collections improved workflow and feedback. Integration with Airtable gave leadership real-time project visibility. The new system reduced asset backlog and improved accountability across teams.

Read on →
 

Cannaluxe - Consumer Goods - Small

USA

Madhive helped Cannaluxe, a DTC CBD skincare brand, boost holiday sales with a hyper-local CTV campaign. Social media was not... an option due to CBD regulations, so Cannaluxe used shoppable CTV ads with QR codes to reach cannabis-friendly audiences near Neiman Marcus stores. The campaign delivered over 10 million impressions and 150,000 online shopping sessions. Sales in key metro areas were 3.4 times higher than in other markets. Neiman Marcus also saw more in-store purchases at targeted locations.

Read on →
 

Ifolor - Consumer Goods - Medium

Zurich, Switzerland

BCaster helped Ifolor run a Mother's Day campaign. People sent photos to join a raffle for an Ifolor gift card.... The campaign used real customer photos on web and social media. Over 40% of people who saw the campaign took part. This made the promotion more relatable and interactive.

Read on →
 

Everlast - Consumer Goods - Medium

New York, USA

Brandfolder helped Everlast, a global fight sports and lifestyle company, fix slow and fragmented asset sharing. Before, Everlast used internal... servers and file transfers, which delayed product launches and caused asset loss. With Brandfolder, Everlast now shares assets quickly with licensees and retailers worldwide. Teams access the latest product images and campaign materials anytime. Brandfolder improved global productivity, sped up launches, and unified Everlast’s brand message across markets.

Read on →
Show More

Consumer Goods Success stories in Driving ROI and Results using Marketing Automation solutions

Basamh Group - Consumer Goods - Large

Jeddah, Saudi Arabia

Nintex helped Basamh Group automate order capture, reducing processing time by 95%. The process went from three days to just... one hour. Employees now spend less time on repetitive tasks and more on valuable work. The automation improved customer responsiveness and increased productivity. Basamh Group can now handle more orders with better accuracy and visibility.

Read on →

Campari Group - Consumer Goods - Large

Milan, Italy

Campari Group used TIBCO Cloud Integration and API Management to build a hybrid API-led cloud platform. This helped Campari shift... budget to new IT projects and speed up time-to-market for integrations. The company improved real-time data access and enabled secure API use by partners and customers. Campari also built a DevOps culture and increased cloud infrastructure availability. These changes supported growth and empowered business partners.

Read on →

Campari Group - Consumer Goods - Large

Milan, Italy

Campari Group used TIBCO Cloud Integration and API Management to build a hybrid API-led cloud platform. This helped Campari shift... budget to new IT projects and speed up time-to-market for integrations. The company improved real-time data access and enabled secure API use by partners and customers. Campari also built a DevOps culture and increased cloud infrastructure availability. These changes supported growth and empowered business partners.

Read on →

Campari Group - Consumer Goods - Large

Milan, Italy

Campari Group used TIBCO Cloud Integration and API Management to build a hybrid API-led cloud platform. This helped Campari shift... budget to new IT projects and speed up time-to-market for integrations. The company improved real-time data access and enabled secure API use by partners and customers. Campari also built a DevOps culture and increased cloud infrastructure availability. These changes supported growth and empowered business partners.

Read on →
 

Gerber - Consumer Goods - Medium

Woodridge, USA

Gerber used IntelligenceBank to organize and manage marketing assets. Before, their files were scattered and hard to find. With IntelligenceBank,... they created a single source of truth for images, documents, and collateral. The platform's self-serve features saved time for both marketing and sales teams. Training and ongoing support helped staff adopt the new system. Gerber now enjoys better efficiency and brand consistency.

Read on →

Phooto - Consumer Goods - Medium

São Paulo, Brazil

PushEngage helped Phooto boost their web push notification opt-in rate to 20. 66%. Phooto used PushEngage to re-engage website visitors...and drive more sales. Notifications with images increased click rates and brought 5% of total site traffic. Push campaigns generated 3% of total revenue and achieved an 8.32% click rate on abandoned cart messages. Phooto also improved engagement by sending notifications in the local language and segmenting their audience.

Read on →

FixMyCurls - Consumer Goods - Small

India

FixMyCurls used the Idukki shoppable reel carousel to show real customer results for curly and wavy hair care. The carousel was... placed on high-traffic pages and let shoppers add products to their cart directly from the reels. Over six months, the widget had 915,000 impressions and 477,000 visitors. This led to 1,476 add-to-cart events and ₹46.3K in attributed checkout revenue. The solution helped shoppers trust the products by seeing real results.

Read on →

Clarins - Consumer Goods - Large

Paris, France

Clarins used Commanders Act's server-side solution with Facebook CAPI. They first tested it on Clarins World, then expanded to Asia... and America sites. Clarins saw about 20% more deduplicated conversions compared to Facebook Pixel. They also achieved over 40% more visitor onboarding on page views. The main goals were to boost acquisition, loyalty, and audience size, while optimizing campaign costs and managing consent.

Read on →
 

Edrington - Consumer Goods - Large

Glasgow, UK

HH Global helped Edrington keep high quality and efficiency while meeting sustainability goals. Edrington needed to stand out in the... luxury spirits market as consumer demand for sustainability grew. HH Global provided creative, digital, and procurement solutions. Their team managed the supply chain, maintained strict quality standards, and delivered 100% on-time in 2021. Edrington saw zero product defects that year. HH Global won supplier awards for their service and quality.

Read on →
 

J.G. Boswell Company - Consumer Goods - Large

Corcoran, USA

Intelex helped J. G. Boswell Company move from paper-based EHS processes to a digital system. The company automated notifications and...improved incident reporting. Safety and compliance teams now have streamlined workflows. Real-time visibility into ranch operations supports better decisions. High user adoption came from an intuitive interface and strong training. The system allows each department to refine workflows before full rollout.

Read on →
Show More

Consumer Goods Success stories in Driving ROI and Results using E-Commerce Software solutions

 

I and love and you - Consumer Goods - Small

Boulder, USA

Nosto helped “I and love and you” increase conversion rates by 4x for returning customers. The pet food brand used... product recommendations to show previous purchases and promote subscriptions. They segmented shoppers into first-time and returning groups, personalizing the homepage for each. Returning customers saw reminders to repurchase and subscribe, making it easier to buy again. This approach led to a big boost in repeat purchases for both dog and cat food.

Read on →
 

Coca-Cola Hellenic Bottling Company (HBC) - Consumer Goods - Very Large

Zug, Switzerland

Augment helped Coca-Cola Hellenic Bottling Company improve field sales by using augmented reality. Field reps replaced 2D PowerPoint images with... realistic AR simulations for POS materials. This made it easier for buyers to see where equipment would fit in stores. The new process helped close deals faster and secure better placements. Coca-Cola HBC reduced warehouse needs and pre-sold assets before production.

Read on →
 

The Good Crisp Company - Consumer Goods - Small

Boulder, USA

Syndigo helped The Good Crisp Company speed up product launches by over 90%. The company used Syndigo’s product experience platform... to keep product content accurate and consistent across many retailers. This led to a 60% increase in sales and over 90% better content accuracy. The Good Crisp Company now updates content faster and keeps its brand strong online. Syndigo made it easy for the team to grow and reach more shoppers.

Read on →
 

Egal Pads - Consumer Goods - Small

Somerville, USA

Zoey’s ecommerce platform helped Egal Pads launch Padsonaroll, making period products accessible in bathrooms. Egal Pads used Zoey to build... their website quickly and avoided hiring extra sales and admin staff. Zoey’s order portal made commission tracking easy for 90+ external sales reps. The platform’s automation and customer service saved costs and supported remote work. Egal Pads expanded into schools and partnered with organizations to provide free period products.

Read on →
 

California Hair Care and Beauty Brand - Consumer Goods - Small

USA

Now Commerce helps a California hair care and beauty brand manage wholesale orders. Maria G uses the platform with 12... sales reps who enter orders from salons and spas. Store managers at 40 beauty supply stores place reorders online. Maria prints orders in Now Commerce and syncs them to QuickBooks Online as invoices. She finds the software easy for her team and values the ability to set up sales reps on their phones.

Read on →
 

Orveon (Laura Mercier and BareMinerals) - Consumer Goods - Large

New York, USA

Athos Commerce helped Orveon transform Laura Mercier and BareMinerals’ online stores. They migrated to Shopify and used Athos for personalized... search and product discovery. Laura Mercier saw a 38% increase in average order value. BareMinerals achieved a 26% rise in ecommerce conversion and an 18% drop in bounce rate. Personalization and AI-driven recommendations improved customer experience and sales.

Read on →
 

L’Oréal Canada Active Cosmetics Division - Consumer Goods - Very Large

Montreal, Canada

L’Oréal Canada Active Cosmetics Division used a custom Salesforce Commerce Cloud integration from OSF Digital. The solution, called ACD Core,... unified ecommerce for multiple brands in English and French. L’Oréal Canada cut capital expenses by 70% and reduced time to market by 75%. The division also lowered its breakeven point by 33%. The platform supports mobile-first design and is being considered for wider adoption.

Read on →
 

theBalm Cosmetics - Consumer Goods - Small

San Francisco, USA

nChannel integrated Shopify Plus and NetSuite for theBalm Cosmetics. The company eliminated manual order processing and gained real-time inventory visibility.... nChannel enabled theBalm to process over 12,000 orders in a single day during flash sales. The solution allowed the small team to scale operations and improve customer satisfaction. Order processing time dropped to just two hours for major sales events.

Read on →
 

A multibillion-dollar North American business products distributor - Consumer Goods - Very Large

USA

Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.

Read on →
Show More

Consumer Goods Clients Speak: The Impact of deploying Email Marketing solutions

 

On - Consumer Goods - Medium

Zurich, Switzerland

On used Campaign Monitor to send a thank you email campaign to their audience. The campaign included three types of... content and focused on customer appreciation. On also highlighted their achievements and products in the email. The design matched their brand and was optimized for all inboxes. The campaign was sent in December to connect with customers at year-end.

Read on →
 

Lamazuna - Consumer Goods - Small

France

Carts Guru helped Lamazuna boost sales by 28% with automated marketing. The brand used Carts Guru to recover abandoned carts... and saw a 25% increase in cart conversion. Lamazuna also launched loyalty and reactivation campaigns, achieving a 30% rise in loyalty program participation. New product launches saw a 40% increase in purchases. The solution was quick to set up and delivered strong ROI.

Read on →

esmi Skin Minerals - Consumer Goods - Small

Gold Coast, Australia

Zembula Dimensions helped esmi Skin Minerals achieve 5. 8x higher click-to-conversion rates than retail email benchmarks. The CRM team personalized...100% of their email sends, using real-time data to tailor content for each subscriber. About 2.5% of annual revenue now comes from Zembula-powered emails. The solution integrated with Shopify, Klaviyo, and LoyaltyLion, automating complex bundle recommendations and loyalty messaging. This deep personalization boosted loyalty and made replenishment flows more effective.

Read on →
 

Safes.co.uk - Consumer Goods - Small

West Bromwich, UK

Rocketseed email signatures helped Safes. co.uk show their 5-star customer service. The company used branded signatures and banners to encourage...reviews with one click. Thousands of reviews and a top service provider award followed. The new signatures made every email look professional and on-brand. This boosted customer trust and helped grow sales.

Read on →
 

Bulk Powders - Consumer Goods - Medium

Colchester, UK

Litmus Personalize helped Bulk Powders automate and personalize customer emails. They used CRM data and content automation to tailor welcome... journeys and ongoing campaigns. Bulk Powders collected health goals from over 20,000 customers across 12 countries. Real-time polls, social proof, and countdown timers increased engagement and click rates. The solution boosted brand trust and loyalty by delivering relevant, timely content.

Read on →
 

Pottery West - Consumer Goods - Small

Sheffield, UK

Pottery West used Mailchimp automations and segmentation to send targeted emails to their customers. They personalized messages based on customer... behavior and interests, improving engagement. By 2022, they more than doubled their customer repeat purchase rate compared to 2021. They also used QuickBooks to manage business accounting, expenses, and VAT. Integrating Mailchimp and QuickBooks helped them analyze marketing and sales data together for better planning.

Read on →
 

Pottery West - Consumer Goods - Small

Sheffield, UK

Pottery West used Mailchimp automations and segmentation to send targeted emails to their customers. They personalized messages based on customer... behavior and interests, improving engagement. By 2022, they more than doubled their customer repeat purchase rate compared to 2021. They also used QuickBooks to manage business accounting, expenses, and VAT. Integrating Mailchimp and QuickBooks helped them analyze marketing and sales data together for better planning.

Read on →
 

Hunter Douglas - Consumer Goods - Large

Pearl River, USA

Hunter Douglas automated email campaigns for over 1,200 distributors using Pinpointe’s platform. They needed a solution that integrated with their... own software and allowed emails to be sent on behalf of each dealer. Pinpointe’s API enabled full automation, flexible design uploads, and personalized content for each distributor. The system improved deliverability, saved time and money, and eliminated manual marketing tasks. Hunter Douglas now delivers consistent, branded campaigns to end customers with minimal distributor involvement.

Read on →

Orglamix - Consumer Goods - Small

Chicago, USA

Remarkety helped Orglamix boost monthly revenue by 25%. The company needed a simple, budget-friendly email marketing tool for their Shopify... store. Remarkety's platform enabled automated campaigns, including abandoned cart and welcome emails. Open rates reached 40% and conversion rates hit 20%. The welcome email campaign achieved a 50% conversion rate. Orglamix reduced site churn by 7% and grew its online community.

Read on →
Show More

Top Stories in Consumer Goods about adoption of Collaboration and Productivity software

Basamh Group - Consumer Goods - Large

Jeddah, Saudi Arabia

Nintex helped Basamh Group automate order capture, reducing processing time by 95%. The process went from three days to just... one hour. Employees now spend less time on repetitive tasks and more on valuable work. The automation improved customer responsiveness and increased productivity. Basamh Group can now handle more orders with better accuracy and visibility.

Read on →

Basamh Group - Consumer Goods - Large

Jeddah, Saudi Arabia

Nintex helped Basamh Group automate order capture, reducing processing time by 95%. The process went from three days to just... one hour. Employees now spend less time on repetitive tasks and more on valuable work. The automation improved customer responsiveness and increased productivity. Basamh Group can now handle more orders with better accuracy and visibility.

Read on →
 

Trek Bikes - Consumer Goods - Large

Waterloo, USA

TransPerfect helped Trek Bikes cut their time to market by about half. Trek used TransPerfect's language services to expand their... global brand. The partnership made Trek's website a top sales and brand channel. Trek expects even greater success from this ongoing collaboration. The results gave Trek more momentum for future growth.

Read on →
 

New Pig - Consumer Goods - Medium

Tipton, USA

Trillian helped New Pig cut long hold times for customer support. Employees now share information instantly during calls. The team... uses group chat to keep everyone connected. Internal communication improved across 450 employees. Customer interactions are smoother and faster. Supervisors can check on user struggles in real time.

Read on →
 

Uncute - Consumer Goods - Small

New York City, USA

Missive helped Uncute, a creative goods company in New York, solve communication challenges as their business grew. Uncute struggled with... slow, restrictive tools for managing emails and team collaboration. Missive unified all client, PR, and customer service communications in one platform. The real-time features and integrations with Shopify and Retool made workflows faster and more flexible. Uncute now handles team collaboration and customer interactions with ease, letting them focus on creating unique products.

Read on →
 

IMPAG - Consumer Goods - Medium

Zurich, Switzerland

IMPAG uses FileCloud to secure confidential file sharing across Europe. The company distributes raw materials and needs to keep facilities... and customers connected. FileCloud provides sync and remote access to files on cloud storage. This helps IMPAG manage a wide network of offices and clients. The solution supports secure collaboration and easy access for their teams.

Read on →
 

MAC Cosmetics - Consumer Goods - Very Large

New York, USA

LanguageWire helped MAC Cosmetics improve their eLearning app by translating content into 15 languages. Before, only 20% of employees completed... training. Now, over 80% finish the modules. The team saves time and resources by not doing translations themselves. Employees in all regions get better, more local training. This boosts customer service and engagement worldwide.

Read on →
 

Navajo Incorporated - Consumer Goods - Medium

Denver, USA

Navajo Incorporated used TeamViewer Frontline to improve warehouse processes. Before, paper orders and handheld scanners slowed work and hurt staff... morale. High staff turnover and onboarding caused lost productivity. TeamViewer Frontline with smartglasses gave workers hands-free info and voice controls. This made training faster and warehouse work smoother. Remote support also cut downtime for device repairs.

Read on →
 

Jowissa - Consumer Goods - Small

Bettlach, Switzerland

Threads Software helped Jowissa, a Swiss watchmaker, sync all email conversations automatically with HubSpot. Before Threads, Jowissa struggled to track... customer and supplier communications. The new solution made it easy to filter and find contacts who needed follow-up. Jowissa saved time and improved team visibility on client interactions. The company can now keep in touch with all key contacts and plans to expand tracking to phone calls.

Read on →
Show More

Consumer Goods Clients Speak: The Impact of deploying CRM solutions

 

Burgess Petcare - Consumer Goods - Medium

UK

Gold-Vision CRM helped Burgess Petcare track sales team performance and store audits. The CRM was customized to manage customer data... and audit product placement in stores. Burgess Petcare now uses a single tool for sales, customer management, and reporting. The system integrates with car trackers and admin tools for a full view of sales activities. Plans include expanding to targeted email campaigns and social media management.

Read on →
 

a leading consumer goods company - Consumer Goods - Very Large

StayinFront RDI helped a leading consumer goods company boost sales by over 6% in traditional trade and more than 5% in modern trade markets. The company used... Intelligent Guided Selling to measure digital transformation effects. Average sales uplift ranged from 3% to 4% across all markets. Revenue gains reached up to 6% in grocery and just under 1% in household goods. The solution was deployed in global markets including Australia, Canada, France, Mexico, Thailand, and the UK.

Read on →
 

サカタのタネ - Consumer Goods - Medium

Yokohama, Japan

OutSystems helped サカタのタネ eliminate end-user computing risks. With just two developers, they built over 50 apps in three years. The... IT team improved its reputation and gained trust from business units. Data became unified and accurate across departments. The company now develops web and mobile apps faster and reuses code for new projects. OutSystems enabled agile, high-quality app delivery with limited resources.

Read on →
 

Clerici Group - Consumer Goods - Medium

Italy

Clerici Group used vtenext CRM to digitize and automate its lead management process. Before, all lead procedures were manual and... slow. With vtenext, showroom and website leads are now captured and synced automatically. Integration with their ERP ensures all records are updated in both systems. In six months, they saw faster lead qualification, better data access, and a goal to grow from 1,000 to 20,000 managed leads. Response times improved and information sharing became rapid.

Read on →
 

MPlus Cosmetics - Consumer Goods - Medium

Milan, Italy

EcosAgile helped MPlus Cosmetics, a Milan-based cosmetics company, manage HR processes. MPlus needed a flexible HR management system with integrated... org chart tools. EcosAgile delivered a modular solution with OrgPlus for easy org chart creation and detailed employee data. Over time, MPlus added modules for health surveillance, safety equipment, and mandatory training management. The solution supported the company's growth and dynamic needs.

Read on →
 

Sealy of Australia - Consumer Goods - Large

Brisbane, Australia

Sealy of Australia used Zendesk to modernize its customer experience. They replaced an old ERP system and adopted AI tools... like Copilot. This led to a 30% increase in agent efficiency and a 90% CSAT score. Zendesk helped automate routine work, letting agents focus on complex customer needs. Sealy saw a fast ROI in under four months and improved agent turnover. The company now delivers faster, more personal support with AI-powered tools.

Read on →
 

Sealy of Australia - Consumer Goods - Large

Brisbane, Australia

Sealy of Australia used Zendesk to modernize its customer experience. They replaced an old ERP system and adopted AI tools... like Copilot. This led to a 30% increase in agent efficiency and a 90% CSAT score. Zendesk helped automate routine work, letting agents focus on complex customer needs. Sealy saw a fast ROI in under four months and improved agent turnover. The company now delivers faster, more personal support with AI-powered tools.

Read on →
 

Workrite Ergonomics - Consumer Goods - Medium

Petaluma, USA

Sales port – A Customer Portal for WordPress helped Workrite Ergonomics improve document management for hospitals. The portal made it... easy for customers to view order and tracking details. Hospitals could access documents quickly and communicate with customer service. Real-time updates supported better decision-making. The solution boosted productivity and enriched patient care experiences.

Read on →
Show More

Measuring Influencer Marketing Success in Consumer Goods Deployments

 

I and love and you - Consumer Goods - Small

Boulder, USA

Nosto helped “I and love and you” increase conversion rates by 4x for returning customers. The pet food brand used... product recommendations to show previous purchases and promote subscriptions. They segmented shoppers into first-time and returning groups, personalizing the homepage for each. Returning customers saw reminders to repurchase and subscribe, making it easier to buy again. This approach led to a big boost in repeat purchases for both dog and cat food.

Read on →
 

ICHIGO Inc. - Consumer Goods - Small

Tokyo, Japan

ICHIGO Inc. used GRIN to run affiliate marketing campaigns for its TokyoTreat and Sakuraco subscription boxes. The company focused on... YouTube creators who love Japanese culture. Each creator got an affiliate link for $5 off. GRIN helped ICHIGO Inc. grow its creator roster by 30 times in one year. The brand now runs multiple creator campaigns every month. ICHIGO Inc. relies on GRIN to build strong relationships with niche creators.

Read on →
 

Wopilo - Consumer Goods - Small

Paris, France

Wopilo used Kolsquare to boost brand awareness and sales with influencer marketing. They engaged over 300 influencers in one year.... A campaign with a health expert generated 32,000+ survey responses. Kolsquare’s analytics helped Wopilo track campaign impact and refine strategy. Wopilo now plans to expand internationally using targeted influencer partnerships.

Read on →
 

Purple Mattress - Consumer Goods - Medium

Lehi, USA

Purple Mattress used Roster to launch an ambassador program focused on user-generated content. Over six months, ambassadors submitted more than... 500 images and hundreds of social posts. The earned media value reached almost $300k. Customer collaboration was 85% more efficient than influencer programs. Purple repurposed ambassador content across their website and Instagram, boosting brand engagement.

Read on →
 

WOW Skin Science - Consumer Goods - Medium

Bangalore, India

WOW Skin Science wanted to reach millennial and Gen-Z shoppers who care about eco-friendly products. They worked with Viral Pitch... to run influencer marketing campaigns. The campaigns focused on sustainability and the brand’s clean, toxin-free skincare. This helped build a unique image for WOW Skin Science and shared their values with new customers.

Read on →
 

Villeroy & Boch - Consumer Goods - Large

Mettlach, Germany

Bazaarvoice Social Commerce helped Villeroy & Boch boost online sales. The brand used visual user-generated content to show real-life product... use. They displayed customer images on homepages, product pages, and emails. This led to a 175% increase in time on site and a 275% jump in conversion rate. Average order value rose by 29% for users who engaged with the new content.

Read on →
 

Cuisinart - Consumer Goods - Large

Stamford, USA

Linqia helped Cuisinart boost awareness and clicks for their Propel+ and 2-in-1 Griddler/Broiler. Creators with grilling skills made competitive, recipe-driven... content for the "Battle of the Barbecues" campaign. The campaign reached 7.6 million organic impressions, 105% above forecast. Paid ads drove 78,700 clicks, 9% above forecast, with a 3.4% CTR, 31% above benchmark. Cuisinart saw strong full-funnel results from influencer marketing.

Read on →
 

amika - Consumer Goods - Medium

Brooklyn, USA

Amika used Traackr to relaunch its hair care products in Sephora. The brand needed to boost awareness and drive sales.... Amika moved influencer management to Traackr, using its analytics to select and track influencers. Ten influencers drove 46 mentions, 19.8M reach, and 736K engagements. Amika saw a 140% increase in reach and exceeded sales targets. The campaign set a new standard for future launches.

Read on →
Show More

Consumer Goods Success stories in Driving ROI and Results using Content Marketing solutions

Unnamed pet brand - Consumer Goods - Medium

RAD AI helped a pet brand boost campaign results by over 250%. The brand unified content across organic, paid, and... owned channels. RAD AI selected top influencers and optimized landing pages. Influencer permissions and content rights were secured for paid social. Engagement ranked in the top 3% of RAD advertisers. Female audiences and younger families showed the highest engagement rates.

Read on →
 

NORQAIN - Consumer Goods - Small

Biel/Bienne, Switzerland

NORQAIN used Readpeak to boost local awareness and store visits in the UK. The campaign targeted audiences around retail partners... using premium publisher environments and precise geo-targeting. NORQAIN ran three ad groups, including a Christmas gift guide and store locator, with both Content Native and Video Native formats. The campaign delivered over 8 million impressions and nearly 8,000 clicks for content ads, plus 474,789 impressions and 565 clicks for video ads. Readpeak's AI templating saved time and kept the campaign on brand.

Read on →

Philosophy - Consumer Goods - Large

New York, USA

Philosophy used Movable Ink and CrowdTwist to improve their loyalty emails. They created personalized visuals for each rewards member. The... integration worked with their existing martech stack. This helped Philosophy deliver unique experiences at scale. The case highlights data-driven marketing for customer engagement.

Read on →
 

Earth Animal - Consumer Goods - Small

Southport, USA

Earth Animal used Promoboxx to run a limited-time BOGO campaign for holistic pet products. The campaign targeted Facebook and Instagram... users near select retailers. It reached over 214,000 consumers and drove 330 offer redemptions. Earth Animal achieved a 136% ROI and saw an 81% sales increase at Pet Station. Promoboxx made managing social content easy for retailers.

Read on →
 

Deborah Lippmann - Consumer Goods - Small

New York, USA

Deborah Lippmann uses Fastr Frontend to manage their eCommerce website. The platform helps them create shoppable digital experiences. They can... design, launch, and personalize content without developers. Fastr Frontend supports fast updates and easy testing. This helps Deborah Lippmann improve their online shopping experience.

Read on →
 

Deborah Lippmann - Consumer Goods - Small

New York, USA

Deborah Lippmann uses Fastr Frontend to manage their eCommerce website. The platform helps them create shoppable digital experiences. They can... design, launch, and personalize content without developers. Fastr Frontend supports fast updates and easy testing. This helps Deborah Lippmann improve their online shopping experience.

Read on →
 

Unilever - Consumer Goods - Very Large

London, UK

Miappi powered social media walls for Unilever’s global marketing forum. The event brought together hundreds of Unilever marketers in person... and thousands more online. Miappi displayed Unilever’s social content on large screens and the webcast. This made the event more engaging and visual for attendees. Unilever continued to work with Miappi for other campaigns, including a successful music festival campaign with Spotify.

Read on →
 

eSalon - Consumer Goods - Small

El Segundo, USA

eSalon used Taboola Data Marketplace to reach new customers for its custom hair color products. The company wanted to find... people interested in a new beauty product at scale. Taboola helped eSalon segment and target the right audience with long-form content. eSalon gained tens of thousands of new customers and saw a 53% increase in click-through rate. The brand grew 15 times in size since working with Taboola.

Read on →
Show More

Consumer Goods Success stories in Driving ROI and Results using Sales Enablement solutions

 

A global snack enterprise - Consumer Goods - Very Large

Pitcher for CPG helped a global snack enterprise boost sales rep efficiency and win more shelf space. In just six... weeks, reps sold over 30,000 product displays using the platform. The solution unified sales tools, leveraged CRM data, and used AR to show store managers display value. Over 1,200 reps adopted Pitcher quickly, with more than 75% user adoption. The company gained actionable sales data and improved the store manager experience.

Read on →
 

Cannaluxe - Consumer Goods - Small

USA

Madhive helped Cannaluxe, a DTC CBD skincare brand, boost holiday sales with a hyper-local CTV campaign. Social media was not... an option due to CBD regulations, so Cannaluxe used shoppable CTV ads with QR codes to reach cannabis-friendly audiences near Neiman Marcus stores. The campaign delivered over 10 million impressions and 150,000 online shopping sessions. Sales in key metro areas were 3.4 times higher than in other markets. Neiman Marcus also saw more in-store purchases at targeted locations.

Read on →
 

Gissah Perfume Company - Consumer Goods - Medium

Riyadh, Saudi Arabia

Ideals Virtual Data Room helped Gissah Perfume Company speed up its fundraising deal. Gissah needed to share sensitive data and... manage permissions for a major investment. The Q&A tool and easy document management made collaboration fast and secure. Gissah closed the deal quickly and is now preparing for a public listing. The team valued the platform’s user access controls and 24/7 support.

Read on →
 

Scandinavian Biolabs - Consumer Goods - Small

Copenhagen, Denmark

SentiSum helped Scandinavian Biolabs cut resolution time in half, from 2 hours to 1 hour. The company used SentiSum to... analyze thousands of support tickets and surface key customer pain points. Insights from SentiSum led to a 50% decrease in a major customer issue within 3 months. The team reprioritized their product roadmap and improved self-serve documentation, reducing generic enquiries by 19%. SentiSum enabled better collaboration between customer support and product teams, driving product improvements based on real customer feedback.

Read on →
 

Rogue Beauty - Consumer Goods - Small

Sydney, Australia

Rogue Beauty used Scaura to manage and control digital sales content for its sales team. Before Scaura, they relied on... Dropbox, which led to accidental file deletions and inefficiency. With Scaura, marketing gained full control over sales materials, ensuring content is always up to date and uniform. Sales reps now access all files easily on tablets and smartphones, saving time and boosting confidence during visits. The implementation was quick and simple, and the team values the professional look and analytics features.

Read on →
 

Trinchero Family Estates - Consumer Goods - Large

St. Helena, USA

Mediafly helped Trinchero Family Estates centralize content for sales and marketing teams. Before, reps spent up to 60 hours a... month searching for materials across eight systems. With Mediafly, all content is now in one place, making it easy to find and use. Marketers can see how content is used and improve it for different buyers. Sales reps get the right materials fast, leading to better customer conversations and higher productivity.

Read on →
 

Trinchero Family Estates - Consumer Goods - Large

St. Helena, USA

Mediafly helped Trinchero Family Estates centralize content for sales and marketing teams. Before, reps spent up to 60 hours a... month searching for materials across eight systems. With Mediafly, all content is now in one place, making it easy to find and use. Marketers can see how content is used and improve it for different buyers. Sales reps get the right materials fast, leading to better customer conversations and higher productivity.

Read on →
 

Trinchero Family Estates - Consumer Goods - Large

St. Helena, USA

Mediafly helped Trinchero Family Estates centralize content for sales and marketing teams. Before, reps spent up to 60 hours a... month searching for materials across eight systems. With Mediafly, all content is now in one place, making it easy to find and use. Marketers can see how content is used and improve it for different buyers. Sales reps get the right materials fast, leading to better customer conversations and higher productivity.

Read on →
Show More

Measuring E-Commerce Platform Success in Consumer Goods Deployments

 

Marchon - Consumer Goods - Large

Melville, USA

Marchon used Pepperi's B2B commerce platform to improve sales processes. The platform offered modules for trade promotions, order taking, and... mobile CRM. Marchon streamlined merchandising and retail execution with Pepperi. The solution supported integration with third-party apps. Marchon operates in eyewear and consumer goods sectors.

Read on →
 

Egal Pads - Consumer Goods - Small

Somerville, USA

Zoey’s ecommerce platform helped Egal Pads launch Padsonaroll, making period products accessible in bathrooms. Egal Pads used Zoey to build... their website quickly and avoided hiring extra sales and admin staff. Zoey’s order portal made commission tracking easy for 90+ external sales reps. The platform’s automation and customer service saved costs and supported remote work. Egal Pads expanded into schools and partnered with organizations to provide free period products.

Read on →
 

California Hair Care and Beauty Brand - Consumer Goods - Small

USA

Now Commerce helps a California hair care and beauty brand manage wholesale orders. Maria G uses the platform with 12... sales reps who enter orders from salons and spas. Store managers at 40 beauty supply stores place reorders online. Maria prints orders in Now Commerce and syncs them to QuickBooks Online as invoices. She finds the software easy for her team and values the ability to set up sales reps on their phones.

Read on →
 

Stanley PMI - Consumer Goods - Large

Seattle, USA

Stanley PMI upgraded their website with a marketer-first mindset using Core dna. They focused on user intent and buyer personas,... improving both desktop and mobile UX. After migrating to Core dna, they launched new content marketing and SEO strategies. Their conversion rate rose to 0.93% and bounce rate dropped to 34.83%. Core dna’s hooks module let them integrate order processing, fraud protection, and marketplace management, streamlining eCommerce operations.

Read on →
 

Polyconcept North America (PCNA) - Consumer Goods - Large

Pittsburgh, USA

PCNA used Znode to upgrade from a legacy ecommerce platform. The company needed to manage multiple brands and empower distribution... partners with white-label stores. Znode enabled PCNA to launch thousands of storefronts and personalize product catalogs for different segments. Site performance improved with faster load times and more product page visits. PCNA now manages B2B and B2B2X commerce centrally, supporting future growth.

Read on →
 

Navigloo - Consumer Goods - Small

Quebec, Canada

Navigloo used k-ecommerce to connect its online store with Acumatica ERP. Before, order processing was manual and slow. The new... integration removed manual work and made order management faster. Navigloo now spends less time on orders and more on business. Pricing is predictable and support is local. The solution fits their seasonal demand needs.

Read on →
 

A bag brand - Consumer Goods - Small

Channelize. io Live Shopping helped a sustainable bag brand launch a new product line. The brand used live shopping shows...to gather real-time feedback from potential buyers. Viewers suggested color options and discussed product features during the event. This feedback shaped the final collection and boosted engagement. The crowdfunding campaign exceeded its goal, driven by live interaction and community support.

Read on →
Show More

Consumer Goods examples of Driving Business Value with Video Advertising

 

Heineken - Consumer Goods - Very Large

Amsterdam, Netherlands

Storyteq helped Heineken cut content production costs by 40%. Heineken used Storyteq to automate manual processes and centralize digital asset... management. The platform enabled teams in 160 countries to create on-brand, localized content in 28 languages. Heineken generated 40,000 assets from templates and improved brand consistency. Teams now spend less time on revisions and more on creative work.

Read on →
 

Vichy - Consumer Goods - Large

Paris, France

Vichy used ShowHeroes for an Always On online video campaign. They ran an A/B test with two creative formats: Gallery... and Draft. Gallery increased brand awareness and memorability. Draft drove more engagement and higher click-through rates. The campaign gave Vichy clear data to guide future creative strategies.

Read on →
 

Premium CPG brand - Consumer Goods - Large

Strike Social ran a Facebook ad campaign for a premium CPG brand’s Valentine’s chocolate collection. The campaign used both video... and carousel ads to boost engagement and brand awareness. The ads achieved a 43% cost savings compared to the campaign budget. Post engagement rate reached 4.5%. Reels placements drove 25% of total ad clicks. Carousel ads delivered over half of total views with less than half the budget.

Read on →
 

Grand Seiko - Consumer Goods - Large

Tokyo, Japan

Pixability worked with Grand Seiko to boost their luxury watch brand on YouTube. The campaign used TV, mobile, and desktop... to reach watch enthusiasts and collectors. Pixability focused on brand safety and avoided unsuitable content. Grand Seiko saw a 175% lift in Google Search and a 28% higher click-through rate on mobile. Brand consideration rose by 3.6% among viewers aged 55–64+.

Read on →
 

Nestlé - Consumer Goods - Very Large

Vevey, Switzerland

Teads helped Nestlé launch an omnichannel campaign to boost awareness for Coffee Mate and Nescafé in Mexico. The campaign used... CTV video, InRead ads, and interactive formats like Spin Video and 3D Cube. AI-powered optimization targeted the right audience at the right time. The campaign achieved 89% viewability for InRead and 100% for CTV. Ad recall increased by 9.05% on CTV HomeScreen and by 7.96% overall.

Read on →

DS Group - Consumer Goods - Large

Noida, India

VDO. AI helped DS Group run a digital ad campaign during the Olympics. The campaign used 3D Cube ads with...live Olympic medal updates. Users could click brand logos and buy products instantly on Blinkit. VDO.AI used geotargeting and AI-driven targeting to reach people in Tier 1 and Tier 2 cities. DS Group saw a 3X increase in CTR and reached over 4 billion people.

Read on →

Consumer Goods examples of Driving Business Value with Learning Management System

FenixAgro - Consumer Goods - Medium

Dnipro, Ukraine

AcademyOcean helped FenixAgro create a structured onboarding process for new employees. The platform made it easy to build courses, upload... training materials, and track employee progress. FenixAgro now has a centralized knowledge base for all learning content. Employees complete monthly training to improve their skills. Onboarding is faster and team performance has improved.

Read on →
 

Unilever - Consumer Goods - Very Large

London, UK

Unilever used Gametize to launch a personality quiz for the House of Lux campaign. The quiz matched users to their... ideal fragrance and encouraged repeat visits to Lux.com. Over 12,500 users completed the quiz, with a 92% completion rate for all questions. Gametize’s platform let Unilever easily update and localize content. The campaign drove strong engagement and shareable results.

Read on →
 

Tempur-Sealy - Consumer Goods - Very Large

Lexington, USA

Tempur-Sealy used Wisetail to bring its in-person training online for retail partners. The new LMS, called the Snooz, helped train... about 10,000 users in just a few months. The platform made training content easy to find and share. Retail partners and employees could access sales techniques and product information. Tempur-Sealy now uses the LMS across more departments to stay ahead of competitors.

Read on →
 

Royal Canin - Consumer Goods - Very Large

Aimargues, France

Royal Canin uses NetExam LMS to train veterinarians, partner organizations, and store employees. The training covers product knowledge, communication, and... customer service. NetExam helps Royal Canin track training goals and achievements across their supply chain. This approach improves margins, employee benefits, and customer experience. Pets and pet owners benefit from better care and service.

Read on →

Godrej - Consumer Goods - Very Large

Mumbai, India

Godrej used the Salon-i app to train over 30,000 stylists across India. The app delivered short video lessons and quizzes... in seven languages. Median module completion reached 4.2 per active learner each week. Cohort completion rates rose by 58% compared to classroom-only training. The translation and dubbing tools helped reach new regions and languages. Godrej's L&D team moved from quarterly to fortnightly content updates.

Read on →
 

La-Z-Boy - Consumer Goods - Very Large

Monroe, USA

Docebo Learning Suite helped La-Z-Boy boost learning engagement by 179%. The company replaced its outdated LMS with Docebo to deliver... consistent training worldwide. Employees now access over 80,000 ready-made courses, plus custom product training. Course completions rose 85% year over year. Sales associates get trained faster and deliver a better customer experience.

Read on →

Consumer Goods Clients Speak: The Impact of deploying Help Desk solutions

 

Breville - Consumer Goods - Medium

Sydney, Australia

Breville used Atlassian Cloud to connect over 30 teams and manage 75,000+ tickets yearly. The company replaced many disconnected tools... with Jira, Confluence, and Jira Service Management. This change improved collaboration, real-time visibility, and efficiency. Marketing and IT teams centralized workflows, cut costs, and automated processes. Customer satisfaction reached 4.9 out of 5, with faster response and resolution times.

Read on →
 

Breville - Consumer Goods - Medium

Sydney, Australia

Breville used Atlassian Cloud to connect over 30 teams and manage 75,000+ tickets yearly. The company replaced many disconnected tools... with Jira, Confluence, and Jira Service Management. This change improved collaboration, real-time visibility, and efficiency. Marketing and IT teams centralized workflows, cut costs, and automated processes. Customer satisfaction reached 4.9 out of 5, with faster response and resolution times.

Read on →
 

Shiseido Japan - Consumer Goods - Very Large

Tokyo, Japan

Sprinklr helped Shiseido Japan's makeup marketing team boost owned media account performance by 244%. The team used Sprinklr Insights and... Sprinklr Social to automate reporting and track real-time social data. User-generated content on social media increased by 406% year-over-year. The new data-driven approach let teams quickly adjust campaigns and share learnings. Shiseido Japan now runs more effective, agile social campaigns across its makeup brands.

Read on →

Silver Cross - Consumer Goods - Medium

Skipton, UK

Dixa helped Silver Cross move from a shared Outlook mailbox to a unified customer service platform. The company reduced email... resolution time by 90% and achieved a 78% AI containment rate, with weekends reaching 83%. Trustpilot ratings improved from 3.8 to 4.4 stars, the highest in two years. Dixa now supports multiple channels, including email, voice, and real-time messaging. The platform is used across customer service, sales, and international operations.

Read on →
 

Sealy of Australia - Consumer Goods - Large

Brisbane, Australia

Sealy of Australia used Zendesk to modernize its customer experience. They replaced an old ERP system and adopted AI tools... like Copilot. This led to a 30% increase in agent efficiency and a 90% CSAT score. Zendesk helped automate routine work, letting agents focus on complex customer needs. Sealy saw a fast ROI in under four months and improved agent turnover. The company now delivers faster, more personal support with AI-powered tools.

Read on →
 

Bugaboo - Consumer Goods - Medium

Amsterdam, Netherlands

Bugaboo used Talkative AI to scale global customer support and boost sales. AI now handles 75% of all chat interactions,... up from 45% at launch. Monthly chat volumes grew from under 1,000 to over 4,000. Customers who use AI add items to their cart at a 20% rate, compared to 6% for others. Average order value is 35% higher for those engaging with AI. Bugaboo now offers 24/7 multilingual support in six languages, while agents focus on complex queries.

Read on →

Consumer Goods Success stories in Driving ROI and Results using SEO solutions

 

Durafast - Consumer Goods - Small

Canada

Scalenut helped Durafast use Generative Engine Optimization (GEO) to boost their online presence. In just three months, Durafast saw an... 817% increase in domain impressions and a 338% rise in clicks. The strategy focused on technical audits, keyword research, and optimizing content for AI search platforms like ChatGPT. Durafast became a cited authority for technical labeling content. The project delivered rapid growth in high-intent B2B traffic and strong AI referral gains.

Read on →
 

Tarte Cosmetics - Consumer Goods - Medium

New York, USA

Tarte Cosmetics used URLgenius to boost Snapchat followers and engagement. The marketing team needed to track which channels drove the... most Snapchat growth. URLgenius deep links let them measure app installs and audience engagement across iOS and Android. In their first campaign, Tarte gained thousands of new Snapchat followers. The team now plans to use URLgenius in all email campaigns to grow their social audience.

Read on →

Crew Supply - Consumer Goods - Small

USA

Crew Supply wanted to outrank big retailers like Walmart and Amazon in search results. Boulder SEO Marketing used SE Ranking... tools to focus on a single blog post about pour spouts. They improved the content, optimized keywords, and launched a digital PR campaign. The page quickly climbed to the top spot on Google for its target keyword. Crew Supply saw a steady increase in organic traffic and visibility.

Read on →
 

A pet services and supplies brand (anonymous) - Consumer Goods - Large

seoClarity helped a fast-growing pet supply enterprise boost organic traffic by 1. 1 million visits year-over-year. The SEO team needed...accurate local ranking data and better reporting. seoClarity provided detailed rank tracking by zip code and easy integration with their data warehouse. The company saw a 51% increase in estimated traffic and a 49% rise in top-ranking keywords. Their ecommerce subdomain traffic jumped 859% in one year.

Read on →
 

Groupe SEB - Consumer Goods - Very Large

Écully, France

Semji helped Groupe SEB boost monthly SEO-driven traffic by 59%. The company used Semji to manage SEO for over 200... websites and 33 brands worldwide. Semji’s AI+ features enabled faster content creation, cutting production time by 7x and reducing costs by 80%. 84% of all content now drives SEO traffic. Monthly content conversions increased by 228%.

Read on →

Top Stories in Consumer Goods about adoption of Marketing Data Intelligence software

 

Essity - Consumer Goods - Very Large

Stockholm, Sweden

AlphaSense helps Essity’s competitive intelligence team track competitors and market trends in real time. Before AlphaSense, analysts spent hours manually... searching for relevant news and data. The platform’s AI-powered dashboard filters out noise and highlights key updates, saving the team significant time. Essity now avoids blind spots and stays updated on competitor moves and market changes. The team relies on AlphaSense daily for fast, accurate insights.

Read on →

Oatly - Consumer Goods - Large

Malmö, Sweden

Oatly used quantilope to quickly understand what consumers want from milk alternatives. The marketing team needed fast, precise insights to... grow the brand and meet customer needs. quantilope's platform helped Oatly answer many questions in a short time. This led to better marketing activities and stronger brand awareness. Oatly now makes decisions based on solid consumer insights.

Read on →
 

Char-Broil - Consumer Goods - Medium

Columbus, USA

Data Axle helped Char-Broil improve its email marketing. Char-Broil used new email templates and a creative audit from Data Axle.... The company cut email production time by 50%. Click rates for redesigned campaigns rose by 44%. The new 'Welcome' email series achieved a 49.7% open rate and 18.6% click rate. Char-Broil saw better branding and more customer engagement.

Read on →

Global CPG brand - Consumer Goods - Very Large

Blis helped a global CPG brand launch a new bath & body line at Walmart. The campaign used real-time and... historic targeting to reach shoppers near Walmart and those who visited recently. Blis drove a 15% total sales lift and 69,000 incremental store visits. The campaign delivered 751,000 incremental sales and a $3.01 ROAS. Awareness, ad recall, and consideration rose among 25-34 year olds.

Read on →
 

Sports Research - Consumer Goods - Medium

San Pedro, USA

Sports Research used Pacvue and Amazon Ads to launch their Hydrate electrolytes product. They faced the challenge of reaching new... customers efficiently in a crowded market. By leveraging an Amazon Publisher Cloud-enhanced programmatic deal and custom AMC audiences, they targeted high-value viewers. The campaign achieved 1.8x higher reach, 51% more efficient costs, and 43% more impressions with 56% less spend than the control. This approach helped Sports Research maximize their advertising budget and connect with new customer segments.

Read on →

Consumer Goods examples of Driving Business Value with Customer Data Platform

 

Char-Broil - Consumer Goods - Medium

Columbus, USA

Data Axle helped Char-Broil improve its email marketing. Char-Broil used new email templates and a creative audit from Data Axle.... The company cut email production time by 50%. Click rates for redesigned campaigns rose by 44%. The new 'Welcome' email series achieved a 49.7% open rate and 18.6% click rate. Char-Broil saw better branding and more customer engagement.

Read on →
 

Franklin Sports - Consumer Goods - Medium

Stoughton, USA

Franklin Sports used BlueConic's customer data platform to unify their customer data. This helped them create hyper-personalized product recommendations for... their ecommerce shoppers. The marketing team identified different customer groups, like those buying custom batting gloves versus soccer balls. With all data in one place, they could take meaningful actions for each audience. This strategy helped Franklin Sports reach and exceed their marketing goals.

Read on →
 

Lovepop - Consumer Goods - Medium

Boston, USA

Lytics helped Lovepop boost revenue per email sent by 5%. Lovepop used Lytics to personalize email content with dynamic product... recommendations. During a 30-day trial, Lovepop saw a 14% increase in sales and a 2x lift in email engagement. The integration with Shopify and Iterable enabled targeted follow-ups for site visitors. Click-through rates rose by 2-3% with more relevant email content.

Read on →

Clarins - Consumer Goods - Large

Paris, France

Clarins used Commanders Act's server-side solution with Facebook CAPI. They first tested it on Clarins World, then expanded to Asia... and America sites. Clarins saw about 20% more deduplicated conversions compared to Facebook Pixel. They also achieved over 40% more visitor onboarding on page views. The main goals were to boost acquisition, loyalty, and audience size, while optimizing campaign costs and managing consent.

Read on →

How Mobile Advertising is Delivering ROI for Consumer Goods Leaders

 

Ricola - Consumer Goods - Large

Laufen, Switzerland

Verve helped Ricola boost awareness for their allergy relief products. Ricola used weather-triggered ads to target allergy sufferers near stores.... When pollen counts were high, ads appeared on mobile devices within a five-mile radius. Rich media banners and a scrollable map showed where to buy Ricola. The campaign achieved a 2.04% click-through rate and a 6.15% scroll-to-map rate. Creative banners with pollen overlays drove 10 times more clicks than standard banners.

Read on →
 

Oriflame - Consumer Goods - Large

Stockholm, Sweden

BYYD ran a digital advertising campaign for Oriflame in Serbia. The campaign used rich media and targeted users by age,... gender, and interests like health and beauty. BYYD optimized placements using Google Analytics and platform data. The campaign exceeded impression targets and reached thousands of unique users. The achieved click-through rate was 2.06%.

Read on →
 

Rain-X - Consumer Goods - Large

Houston, USA

Rain-X used Vistar Media's demand-side platform for a digital out-of-home campaign. The campaign targeted drivers in Canada with weather-triggered ads... for ClearView windshield washer fluid. Ads changed based on local weather and appeared near stores like Canadian Tire and Walmart. Consumers exposed to these ads were 4.7 times more likely to go in-store. Rain-X achieved the top spot in brand awareness and preference, with 33% likely to purchase within 6 months.

Read on →
 

Stella & Chewy's - Consumer Goods - Medium

Oak Creek, USA

PadSquad helped Stella & Chewy's run an AR-driven campaign for pet parents. The campaign let users capture and share photos... with their pets using custom frames. It reached pet owners on pet-related websites. The campaign achieved a 7% engagement rate. Brand awareness rose by 18 points, and purchase intent increased by 21 points.

Read on →

Consumer Goods Success stories in Driving ROI and Results using Contract Management solutions

 

Global food packaging company - Consumer Goods - Very Large

LinkSquares helped a global food packaging company transform contract management. The North America legal team gained instant access to contracts,... saving significant time. The executive dashboard provided clear data on contract volume and review cycles. Teams now collaborate better, with sales and procurement tracking contract status directly. AI-powered tools and automated tagging improved risk management and reporting. The company plans to expand LinkSquares globally after strong results in North America.

Read on →
 

Mondelez International - Consumer Goods - Very Large

Chicago, USA

Workday helped Mondelez International speed up HR integrations across 150 countries. API-based integrations cut deployment time from eight weeks to... two. Payroll and identity management systems now update faster, reducing manual work. Fewer errors and better security protect sensitive employee data. Workday automation supports onboarding thousands of new employees after acquisitions.

Read on →
 

A multibillion-dollar North American business products distributor - Consumer Goods - Very Large

USA

Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.

Read on →
 

A multibillion-dollar North American business products distributor - Consumer Goods - Very Large

USA

Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.

Read on →

Measuring Revenue Management Success in Consumer Goods Deployments

 

A global beverage giant - Consumer Goods - Very Large

UK

Vistaar SmartPricing helped a global beverage giant manage pricing for thousands of spirits products. The company faced challenges with Excel,... struggling to balance pricing consistency and customization across a diverse customer base. Vistaar centralized price and promotion management, automated approval workflows, and integrated with SAP. This improved compliance, accelerated pricing workflows, and enabled data-driven decisions. The solution increased agility and helped avoid costly pricing errors in the UK and Ireland.

Read on →
 

Vivino - Consumer Goods - Medium

San Francisco, USA

Tipalti Accounts Payable helped Vivino automate global finance operations across 13 subsidiaries. Vivino replaced manual, email-based AP workflows with a... centralized platform. This reduced payment risk and sped up financial close timelines. Nearly 98% of vendors adopted the new system. The finance team gained real-time visibility and more time for strategic work. Tipalti enabled Vivino to scale operations and support growth.

Read on →
 

The BeadSmith - Consumer Goods - Small

New Jersey, USA

BlueSnap helped The BeadSmith fix major payment issues after a failed implementation with another provider. The BeadSmith needed a payment... processor that worked with NetSuite and supported global transactions. BlueSnap's native NetSuite integration let them go live in just four weeks. The BeadSmith now processes 200 to 300 credit card transactions daily without problems. The company can manage US and EU payments with one provider and is ready for international growth.

Read on →
 

A multibillion-dollar North American business products distributor - Consumer Goods - Very Large

USA

Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.

Read on →

Top Stories in Consumer Goods about adoption of Reviews and Reputation software

 

Mary Kay - Consumer Goods - Very Large

Dallas, USA

Mary Kay used PowerReviews to boost its online presence and collect user-generated content. The company gathered 118,000 reviews, covering over... 86% of products, with a 4.6-star average. In some countries, review volume grew by 325%. Mary Kay also collected over 200,000 social media images. Shoppers who interacted with these images had 3.19 times higher conversion rates. The transition to PowerReviews was fast and seamless, launching in 12 markets in one month.

Read on →
 

The Quick Flick - Consumer Goods - Small

Perth, Australia

The Quick Flick used Okendo to improve its online reviews and boost customer confidence. The brand switched from a less... flexible reviews provider to Okendo, making it easier to collect detailed product feedback. Okendo’s review widget matched the brand’s style and helped increase conversions. The Quick Flick saw a 2.8x increase in conversion rate and a 9.4% rise in average order value. The team found the migration process easy and pain-free.

Read on →
 

Villeroy & Boch - Consumer Goods - Large

Mettlach, Germany

Bazaarvoice Social Commerce helped Villeroy & Boch boost online sales. The brand used visual user-generated content to show real-life product... use. They displayed customer images on homepages, product pages, and emails. This led to a 175% increase in time on site and a 275% jump in conversion rate. Average order value rose by 29% for users who engaged with the new content.

Read on →
 

WoodBlocX - Consumer Goods - Small

Dingwall, UK

WoodBlocX used Feefo to collect verified customer reviews across 9+ European markets. Automated, localized review invites increased trust and conversions.... The UK review response rate reached 15% with a 4.8 average rating. Insights from reviews led to product improvements and new support content. Feefo helped WoodBlocX turn customer feedback into a growth engine for their ecommerce business.

Read on →

Measuring Advocacy Marketing Success in Consumer Goods Deployments

 

Hartz - Consumer Goods - Large

Secaucus, USA

Hartz used Crowdly's customer engagement platform to connect with millennial pet owners. They launched the Hartz Insiders program to drive... word-of-mouth advocacy and collect user-generated content. The program reached over 19,000 members and achieved a 56% conversion rate. Hartz generated 22,000+ pieces of UGC and 3 million organic impressions per quarter. The platform helped Hartz gather rapid feedback and boost loyalty among younger pet parents.

Read on →
 

L'Occitane Group - Consumer Goods - Medium

Manosque, France

L'Occitane Group used Sociabble to launch a global internal communication platform in just two months. The goal was to engage... all employees with the new brand strategy. Sociabble enabled both top-down and bottom-up communication, supporting employee advocacy. Local admins in 30 countries were trained to share relevant content. The platform reached office, retail, and industry staff, including those without company email addresses. Sociabble's support team helped structure the rollout for rapid deployment.

Read on →
 

Ella's Kitchen - Consumer Goods - Medium

Henley-on-Thames, UK

Herdify helped Ella's Kitchen boost signups to their “Ella’s Friends” care programme. Using behavioural segmentation, Herdify identified key parent communities... for targeted Meta ads. This led to a 102% increase in signups compared to the test average. Acquisition costs dropped by 6.3% in these targeted groups. Ella's Kitchen gained better ad targeting and improved sales growth.

Read on →

Measuring Live Chat Success in Consumer Goods Deployments

 

IDA WARG Beauty - Consumer Goods - Small

Stockholm, Sweden

giosg's Interaction Builder helped IDA WARG Beauty boost engagement and grow their email list. The brand launched a product quiz... and a Beauty Awards competition on their website. In just 6 days, 800 visitors participated, and 31% entered for a chance to win. The always-on hair care quiz saw a 65% completion rate, giving personalized recommendations. IDA WARG Beauty increased conversions and built a stronger community using interactive content.

Read on →
 

A bag brand - Consumer Goods - Small

Channelize. io Live Shopping helped a sustainable bag brand launch a new product line. The brand used live shopping shows...to gather real-time feedback from potential buyers. Viewers suggested color options and discussed product features during the event. This feedback shaped the final collection and boosted engagement. The crowdfunding campaign exceeded its goal, driven by live interaction and community support.

Read on →
 

Bugaboo - Consumer Goods - Medium

Amsterdam, Netherlands

Bugaboo used Talkative AI to scale global customer support and boost sales. AI now handles 75% of all chat interactions,... up from 45% at launch. Monthly chat volumes grew from under 1,000 to over 4,000. Customers who use AI add items to their cart at a 20% rate, compared to 6% for others. Average order value is 35% higher for those engaging with AI. Bugaboo now offers 24/7 multilingual support in six languages, while agents focus on complex queries.

Read on →

Top Stories in Consumer Goods about adoption of CPQ software

 

A global beverage giant - Consumer Goods - Very Large

UK

Vistaar SmartPricing helped a global beverage giant manage pricing for thousands of spirits products. The company faced challenges with Excel,... struggling to balance pricing consistency and customization across a diverse customer base. Vistaar centralized price and promotion management, automated approval workflows, and integrated with SAP. This improved compliance, accelerated pricing workflows, and enabled data-driven decisions. The solution increased agility and helped avoid costly pricing errors in the UK and Ireland.

Read on →
 

A multibillion-dollar North American business products distributor - Consumer Goods - Very Large

USA

Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.

Read on →
 

A multibillion-dollar North American business products distributor - Consumer Goods - Very Large

USA

Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.

Read on →

How Business Intelligence is Delivering ROI for Consumer Goods Leaders

Campari Group - Consumer Goods - Large

Milan, Italy

Campari Group used TIBCO Cloud Integration and API Management to build a hybrid API-led cloud platform. This helped Campari shift... budget to new IT projects and speed up time-to-market for integrations. The company improved real-time data access and enabled secure API use by partners and customers. Campari also built a DevOps culture and increased cloud infrastructure availability. These changes supported growth and empowered business partners.

Read on →
 

J. J. Keller & Associates, Inc. - Consumer Goods - Medium

Neenah, USA

Ivanti Velocity and Ivanti Velocity Voice helped J. J. Keller modernize its warehouse picking process. The company switched from paper... and legacy devices to Android with voice automation. This led to a 10% gain in picking efficiency and reduced redundant steps. Training time for new pickers was cut in half. J. J. Keller achieved ROI in just 3-4 months. Employees now work faster and safer with voice-driven picking.

Read on →
 

Jens Hansen - Consumer Goods - Small

Nelson, New Zealand

Analyzify helped Jens Hansen, a New Zealand jeweller, fix major tracking issues in GA4, Google Ads, and Shopify. The team removed... duplicate purchase signals and conflicting tags, restoring accurate conversion data. They ensured all ecommerce events fired correctly and cleaned up legacy scripts. Jens Hansen now has reliable analytics and stable purchase reporting. The solution improved Google Ads attribution and remarketing signals.

Read on →

Consumer Goods Success stories in Driving ROI and Results using Conversion Rate Optimization solutions

 

e.l.f. Cosmetics - Consumer Goods - Medium

Oakland, USA

Dynamic Yield helped e. l.f. Cosmetics boost average revenue per user by 4.2% through personalized product recommendations. The brand used...first-party data to create 75 customer segments and tailored experiences for each group. Optimizing product detail page recommendations and personalizing the mobile menu led to a 17.6% increase in mobile menu clicks. e.l.f. achieved an 8.5X ROI from these personalization strategies. The solution enabled quick testing and audience targeting for better engagement and sales.

Read on →
 

Zigzag - Consumer Goods - Small

London, UK

Zigzag used the UserTesting Human Insight Platform to improve their Ziggy AI chat feature for their puppy coaching app. The team ran... user interviews and prototype tests to understand user needs and refine the AI chat experience. Over 80,000 interactions with Ziggy were recorded in six months. Customer feedback was 96% positive. Support requests for human coaches dropped by 27%. Zigzag now delivers faster, more engaging support to users and grows their business efficiently.

Read on →
 

Huqsvarna Group - Consumer Goods - Large

Stockholm, Sweden

Huqsvarna Group uses Kameleoon to drive continuous innovation. The team leverages PBX to accelerate testing and support ideation. Integrating Mixpanel... with Kameleoon enables real-time insights and cohort-based experimentation. This approach helps Huqsvarna Group organize teams and improve product development. The focus is on using data to power experiments and enhance business outcomes.

Read on →

Measuring Digital Signage Success in Consumer Goods Deployments

 

Richard Mille - Consumer Goods - Medium

Les Breuleux, Switzerland

Richard Mille used Yodeck to manage digital signage in boutiques worldwide. They needed remote control and easy updates for product... videos and event publicity. Yodeck gave them a dashboard to control all screens from headquarters. Boutique staff now spend less time on tech and more on customers. Richard Mille keeps brand messaging consistent in every store.

Read on →
 

Rain-X - Consumer Goods - Large

Houston, USA

Rain-X used Vistar Media's demand-side platform for a digital out-of-home campaign. The campaign targeted drivers in Canada with weather-triggered ads... for ClearView windshield washer fluid. Ads changed based on local weather and appeared near stores like Canadian Tire and Walmart. Consumers exposed to these ads were 4.7 times more likely to go in-store. Rain-X achieved the top spot in brand awareness and preference, with 33% likely to purchase within 6 months.

Read on →
 

Pladis - Consumer Goods - Large

London, UK

Poppulo helped Pladis, a global snack company with 16,000 employees, transform internal communications. The company needed a scalable solution as... traditional email tools could not keep up with rapid growth. Poppulo's omnichannel platform enabled hyper-personalized targeting, data-driven analytics, and integration with Workday. Multiple teams now use Poppulo for leadership updates, HR processes, and IT alerts. The platform improved communication efficiency and empowered teams to manage their own messaging safely.

Read on →

Consumer Goods Success stories in Driving ROI and Results using Authoring and Publishing solutions

 

Non-stop dogwear - Consumer Goods - Small

Tromsø, Norway

Non-stop dogwear used Vimeo to embed interactive videos on product pages. These videos help customers measure their dogs correctly and... choose the right size. The company added quizzes to guide shoppers to the best products. This led to a 34% higher conversion rate and fewer returns. Distributors now use video training, making learning easier in over 40 countries.

Read on →
 

Non-stop dogwear - Consumer Goods - Small

Tromsø, Norway

Non-stop dogwear used Vimeo to embed interactive videos on product pages. These videos help customers measure their dogs correctly and... choose the right size. The company added quizzes to guide shoppers to the best products. This led to a 34% higher conversion rate and fewer returns. Distributors now use video training, making learning easier in over 40 countries.

Read on →
 

Supergoop! - Consumer Goods - Small

San Antonio, USA

Articulate 360 helped Supergoop! train employees and retail partners worldwide. The company moved from costly, in-person training to online courses.... Sales teams and customer service reps learned about new products and trends quickly. Customer service ratings jumped from 2.5 to 5 stars after training. Supergoop! used Articulate to support global expansion and boost sales.

Read on →

Consumer Goods Clients Speak: The Impact of deploying Customer Loyalty Management solutions

Campari Group - Consumer Goods - Large

Milan, Italy

Campari Group used TIBCO Cloud Integration and API Management to build a hybrid API-led cloud platform. This helped Campari shift... budget to new IT projects and speed up time-to-market for integrations. The company improved real-time data access and enabled secure API use by partners and customers. Campari also built a DevOps culture and increased cloud infrastructure availability. These changes supported growth and empowered business partners.

Read on →

Nestlé Purina - Consumer Goods - Very Large

St. Louis, USA

TrueLoyal helped Nestlé Purina grow its Fur Buddies community to nearly 99,000 members. Purina wanted real reviews and user content... on retailer product pages before launch. Using TrueLoyal's Fan Club platform, Purina sent samples and guided members to submit reviews. In 2025, the community generated 8,365 reviews, with 41.6% including a photo or video. This boosted review coverage across Purina's product portfolio without buying reviews.

Read on →
 

Mondelez - Consumer Goods - Very Large

Chicago, USA

Mondelez used Inmar’s Commerce Fitscore and creator-led content to boost sales during the Big Game season. The campaign targeted Walmart... shoppers with Offsite Display ads and creative snack content. In just 14 days, Mondelez achieved a $12.59 ROAS and reached 1 million organic views on Instagram. 27% of buyers were first-time purchasers. The strategy helped Mondelez attract new customers and increase relevance in the snacks category.

Read on →

Consumer Goods examples of Driving Business Value with Team Collaboration

 

Mockingbird - Consumer Goods - Small

New York, USA

Eko partnered with Mockingbird to improve their online shopping experience. Mockingbird used Eko's interactive videos to showcase stroller and high... chair features. Shoppers could explore product details at their own pace, leading to higher engagement. Customers who watched feature videos were three times more likely to buy. The interactive content helped Mockingbird stand out and made buying decisions easier for parents.

Read on →
 

L'Occitane Group - Consumer Goods - Medium

Manosque, France

L'Occitane Group used Sociabble to launch a global internal communication platform in just two months. The goal was to engage... all employees with the new brand strategy. Sociabble enabled both top-down and bottom-up communication, supporting employee advocacy. Local admins in 30 countries were trained to share relevant content. The platform reached office, retail, and industry staff, including those without company email addresses. Sociabble's support team helped structure the rollout for rapid deployment.

Read on →
 

Jowissa - Consumer Goods - Small

Bettlach, Switzerland

Threads Software helped Jowissa, a Swiss watchmaker, sync all email conversations automatically with HubSpot. Before Threads, Jowissa struggled to track... customer and supplier communications. The new solution made it easy to filter and find contacts who needed follow-up. Jowissa saved time and improved team visibility on client interactions. The company can now keep in touch with all key contacts and plans to expand tracking to phone calls.

Read on →

Consumer Goods examples of Driving Business Value with Video Platform

 

Diversey - Consumer Goods - Large

Charlotte, USA

Help Lightning's remote video support AR technology helped Diversey cut truck rolls by 10–15%. First-time fix rates rose 15–20%. Resolution... times dropped 20–30%. Technicians now solve problems faster and with more confidence. Diversey built stronger customer relationships and improved service reliability. The solution works on common mobile devices, making adoption easy for both staff and customers.

Read on →
 

Mockingbird - Consumer Goods - Small

New York, USA

Eko partnered with Mockingbird to improve their online shopping experience. Mockingbird used Eko's interactive videos to showcase stroller and high... chair features. Shoppers could explore product details at their own pace, leading to higher engagement. Customers who watched feature videos were three times more likely to buy. The interactive content helped Mockingbird stand out and made buying decisions easier for parents.

Read on →
 

Non-stop dogwear - Consumer Goods - Small

Tromsø, Norway

Non-stop dogwear used Vimeo to embed interactive videos on product pages. These videos help customers measure their dogs correctly and... choose the right size. The company added quizzes to guide shoppers to the best products. This led to a 34% higher conversion rate and fewer returns. Distributors now use video training, making learning easier in over 40 countries.

Read on →

Consumer Goods Success stories in Driving ROI and Results using Search and Social Advertising solutions

 

Shiseido Japan - Consumer Goods - Very Large

Tokyo, Japan

Sprinklr helped Shiseido Japan's makeup marketing team boost owned media account performance by 244%. The team used Sprinklr Insights and... Sprinklr Social to automate reporting and track real-time social data. User-generated content on social media increased by 406% year-over-year. The new data-driven approach let teams quickly adjust campaigns and share learnings. Shiseido Japan now runs more effective, agile social campaigns across its makeup brands.

Read on →
 

Grand Seiko - Consumer Goods - Large

Tokyo, Japan

Pixability worked with Grand Seiko to boost their luxury watch brand on YouTube. The campaign used TV, mobile, and desktop... to reach watch enthusiasts and collectors. Pixability focused on brand safety and avoided unsuitable content. Grand Seiko saw a 175% lift in Google Search and a 28% higher click-through rate on mobile. Brand consideration rose by 3.6% among viewers aged 55–64+.

Read on →
 

Colgate - Consumer Goods - Very Large

New York, USA

Colgate used Perion's programmatic digital out of home (DOOH) to launch a campaign in Singapore after the mask mandate ended. The campaign ran... across 98 subway screens, 231 bus shelters, and 510 billboards, reaching commuters and city dwellers. Colgate achieved 4,899,762 impressions in 3 days, 8.7% more than planned. A Brand Lift study showed a 76% lift in brand love and imagery scores. Over 50% of exposed consumers would consider purchasing Colgate.

Read on →

Measuring Employee Experience Management Success in Consumer Goods Deployments

 

TaylorMade - Consumer Goods - Medium

Carlsbad, USA

Freshservice helped TaylorMade automate 100% of its core IT workflows. The company faced a 250% spike in ticket volume after... moving to the cloud and expanding e-commerce. With Freddy AI and the Caddy chatbot, TaylorMade cut average ticket resolution time by 50%. Employees now resolve issues faster, and IT manages more requests without extra staff. TaylorMade maintains 90% SLAs while improving employee support.

Read on →
 

Heineken - Consumer Goods - Large

Amsterdam, Netherlands

Reward Gateway helped Heineken overhaul its recognition and reward strategy. Before, less than 2% of staff received formal recognition each... year. With the new BREWards programme, 54% of employees received awards in just five months. Peer-to-peer recognition increased by over 50%. The programme used eCards, instant awards, and non-monetary rewards to engage all staff. Heineken linked recognition to company values and made it accessible to everyone.

Read on →
 

Tails.com - Consumer Goods - Small

London, UK

Tails. com used Bob to automate HR processes and save time on payroll. The HR team found the Org Chart...feature helpful during rapid growth and lockdown. Employees could easily look up new colleagues. Tails.com integrated Bob with their payroll and communication tools. The company scaled quickly in the UK and Europe.

Read on →

Top Stories in Consumer Goods about adoption of Field Service Management software

 

Culligan Middle East - Consumer Goods - Large

Dubai, UAE

Culligan Middle East uses IFS Cloud ERP to automate data management and improve demand forecasting. The company streamlined operations and... enhanced finance management. IFS Cloud supports Culligan's sustainability initiatives. The solution helps Culligan meet KPIs within resource limits and timelines. Automated processes make information access simple and efficient.

Read on →
 

Leading eyewear retail manufacturer - Consumer Goods - Large

FORM OpX helped a leading eyewear retail manufacturer improve store audits and automate equipment maintenance. The company used the mobile... app to digitize inspections and gain real-time insights into quality and compliance. Automated checklists and workflows reduced audit time and improved accuracy across hundreds of locations. Real-time data enabled quick action on quality issues, boosting customer satisfaction and sales. Asset maintenance automation minimized downtime and cut costs, driving operational efficiency.

Read on →

Top Stories in Consumer Goods about adoption of Talent Management software

 

MM Group - Consumer Goods - Very Large

Vienna, Austria

Eightfold helped MM Group integrate 3,500 new employees after an acquisition. The company unified talent management across 22 sites in... 11 countries using AI. MM Group saw a 42% decrease in time to hire and a 30%+ increase in applicant rate. The platform supported seven languages and launched in just five months. MM Group now creates more value for its business, candidates, and employees.

Read on →
 

Tails.com - Consumer Goods - Small

London, UK

Tails. com used Bob to automate HR processes and save time on payroll. The HR team found the Org Chart...feature helpful during rapid growth and lockdown. Employees could easily look up new colleagues. Tails.com integrated Bob with their payroll and communication tools. The company scaled quickly in the UK and Europe.

Read on →

Top Stories in Consumer Goods about adoption of Digital Signature software

Basamh Group - Consumer Goods - Large

Jeddah, Saudi Arabia

Nintex helped Basamh Group automate order capture, reducing processing time by 95%. The process went from three days to just... one hour. Employees now spend less time on repetitive tasks and more on valuable work. The automation improved customer responsiveness and increased productivity. Basamh Group can now handle more orders with better accuracy and visibility.

Read on →
 

A multibillion-dollar North American business products distributor - Consumer Goods - Very Large

USA

Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.

Read on →

Consumer Goods examples of Driving Business Value with Community Management

 

Energizer Holdings - Consumer Goods - Large

St. Louis, USA

QuestionPro Communities helped Energizer Holdings speed up research projects by 200%. The company built an online community to collect feedback... and insights from customers and prospects. Community engagement rose to 55% participation each week. Energizer used the platform for brand testing, usability feedback, and high-frequency studies. The solution improved customer satisfaction and retention.

Read on →

Rock 'Em Socks - Consumer Goods - Small

Orlando, USA

Rock 'Em Socks used Snapchat and partnered with Subtropic to test UGC-style creator videos for its NFL collection. The campaign delivered... a 34% higher return on ad spend and a 36% lower cost per purchase compared to static ads. The shift to authentic, creator-led video content matched Snapchat’s native style. This approach led to stronger engagement and more cost-efficient conversions. The results showed that UGC video outperformed traditional static ads for digital advertising.

Read on →

Consumer Goods Success stories in Driving ROI and Results using Lead Generation solutions

esmi Skin Minerals - Consumer Goods - Small

Gold Coast, Australia

Zembula Dimensions helped esmi Skin Minerals achieve 5. 8x higher click-to-conversion rates than retail email benchmarks. The CRM team personalized...100% of their email sends, using real-time data to tailor content for each subscriber. About 2.5% of annual revenue now comes from Zembula-powered emails. The solution integrated with Shopify, Klaviyo, and LoyaltyLion, automating complex bundle recommendations and loyalty messaging. This deep personalization boosted loyalty and made replenishment flows more effective.

Read on →
 

Franklin Sports - Consumer Goods - Medium

Stoughton, USA

Franklin Sports used BlueConic's customer data platform to unify their customer data. This helped them create hyper-personalized product recommendations for... their ecommerce shoppers. The marketing team identified different customer groups, like those buying custom batting gloves versus soccer balls. With all data in one place, they could take meaningful actions for each audience. This strategy helped Franklin Sports reach and exceed their marketing goals.

Read on →

Consumer Goods examples of Driving Business Value with Proposal Management

Basamh Group - Consumer Goods - Large

Jeddah, Saudi Arabia

Nintex helped Basamh Group automate order capture, reducing processing time by 95%. The process went from three days to just... one hour. Employees now spend less time on repetitive tasks and more on valuable work. The automation improved customer responsiveness and increased productivity. Basamh Group can now handle more orders with better accuracy and visibility.

Read on →
 

A multibillion-dollar North American business products distributor - Consumer Goods - Very Large

USA

Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.

Read on →

Consumer Goods Success stories in Driving ROI and Results using Advertising solutions

 

Ricola - Consumer Goods - Large

Laufen, Switzerland

Verve helped Ricola boost awareness for their allergy relief products. Ricola used weather-triggered ads to target allergy sufferers near stores.... When pollen counts were high, ads appeared on mobile devices within a five-mile radius. Rich media banners and a scrollable map showed where to buy Ricola. The campaign achieved a 2.04% click-through rate and a 6.15% scroll-to-map rate. Creative banners with pollen overlays drove 10 times more clicks than standard banners.

Read on →
 

PhotoSì - Consumer Goods - Medium

Riccione, Italy

PhotoSì used Remerge to improve campaign measurement for users without IDs. They ran a four-week incrementality test to compare campaign... results for identified and unidentified users. The analysis showed weekends and evenings had the best campaign performance. Remerge's predictive model helped PhotoSì understand the impact of seasonal trends on marketing. This led to more effective budget allocation and campaign optimization.

Read on →

How Sweepstakes is Delivering ROI for Consumer Goods Leaders

 

Glee Gum - Consumer Goods - Small

Providence, USA

Glee Gum used Woobox to launch a Wild Watermelon flavor giveaway. They set up a sweepstakes on Facebook and Twitter,... requiring fans to like their page to enter. The campaign received over 6,800 sample requests in the first hour, far exceeding the 2,000 planned. Glee Gum gained 5,000 new email addresses and 6,100 new Facebook likes. Over 2,800 fans shared the promotion. Woobox made the process easy and customizable for Glee Gum.

Read on →

Sharpie - Consumer Goods - Large

Oak Brook, USA

Sharpie used Votigo to launch the "Sharpie Creations" community platform. The goal was to let fans share their original Sharpie... art and connect with others. Votigo's APIs made it easy for users to register, upload, and display artwork. Over 125,000 users joined and submitted more than 30,000 pieces of art. The platform helped Sharpie build a strong brand community and boost engagement.

Read on →

Consumer Goods examples of Driving Business Value with Conversational Marketing

 

IDA WARG Beauty - Consumer Goods - Small

Stockholm, Sweden

giosg's Interaction Builder helped IDA WARG Beauty boost engagement and grow their email list. The brand launched a product quiz... and a Beauty Awards competition on their website. In just 6 days, 800 visitors participated, and 31% entered for a chance to win. The always-on hair care quiz saw a 65% completion rate, giving personalized recommendations. IDA WARG Beauty increased conversions and built a stronger community using interactive content.

Read on →

Woodboom - Consumer Goods - Small

Berlin, Germany

Woodboom used charlesAI's WhatsApp marketing to transform its sales process. The company shortened its sales cycle from 4 weeks to... just 4 days. Over 70% of all sales now happen through chat, with up to 30% in-chat conversion. Website chat-ins and trained agents helped answer customer questions quickly. WhatsApp became Woodboom's top revenue channel, improving customer experience and boosting sales.

Read on →

Consumer Goods examples of Driving Business Value with Payment Gateways

 

Vivino - Consumer Goods - Medium

San Francisco, USA

Tipalti Accounts Payable helped Vivino automate global finance operations across 13 subsidiaries. Vivino replaced manual, email-based AP workflows with a... centralized platform. This reduced payment risk and sped up financial close timelines. Nearly 98% of vendors adopted the new system. The finance team gained real-time visibility and more time for strategic work. Tipalti enabled Vivino to scale operations and support growth.

Read on →
 

The BeadSmith - Consumer Goods - Small

New Jersey, USA

BlueSnap helped The BeadSmith fix major payment issues after a failed implementation with another provider. The BeadSmith needed a payment... processor that worked with NetSuite and supported global transactions. BlueSnap's native NetSuite integration let them go live in just four weeks. The BeadSmith now processes 200 to 300 credit card transactions daily without problems. The company can manage US and EU payments with one provider and is ready for international growth.

Read on →

How Digital Advertising Platform is Delivering ROI for Consumer Goods Leaders

 

STIHL - Consumer Goods - Large

Waiblingen, Germany

STIHL used InMarket to launch interactive ad campaigns. They tested dynamic creatives and a 360-degree panoramic ad unit. The campaign... achieved a 3.99% click-through rate, 6.7 times above industry benchmarks. Real-time location info helped users find local STIHL retailers. The campaign won two awards for creative innovation and technology integration.

Read on →
 

Sports Research - Consumer Goods - Medium

San Pedro, USA

Sports Research used Pacvue and Amazon Ads to launch their Hydrate electrolytes product. They faced the challenge of reaching new... customers efficiently in a crowded market. By leveraging an Amazon Publisher Cloud-enhanced programmatic deal and custom AMC audiences, they targeted high-value viewers. The campaign achieved 1.8x higher reach, 51% more efficient costs, and 43% more impressions with 56% less spend than the control. This approach helped Sports Research maximize their advertising budget and connect with new customer segments.

Read on →

Consumer Goods Clients Speak: The Impact of deploying Sales Performance Management solutions

 

Navajo Incorporated - Consumer Goods - Medium

Denver, USA

Navajo Incorporated used TeamViewer Frontline to improve warehouse processes. Before, paper orders and handheld scanners slowed work and hurt staff... morale. High staff turnover and onboarding caused lost productivity. TeamViewer Frontline with smartglasses gave workers hands-free info and voice controls. This made training faster and warehouse work smoother. Remote support also cut downtime for device repairs.

Read on →
 

A multibillion-dollar North American business products distributor - Consumer Goods - Very Large

USA

Conga replaced a competitor's pricing software for a major North American distributor. The company needed better pricing strategies to boost... margins and act quickly on market changes. Conga's phased approach let pricing teams set targets and gave sales reps real-time price guidance. In just 25 days, the distributor saw a $21 million revenue increase. Management expects full payback on the investment within a year.

Read on →

Consumer Goods Success stories in Driving ROI and Results using Sales Intelligence solutions

Campari Group - Consumer Goods - Large

Milan, Italy

Campari Group used TIBCO Cloud Integration and API Management to build a hybrid API-led cloud platform. This helped Campari shift... budget to new IT projects and speed up time-to-market for integrations. The company improved real-time data access and enabled secure API use by partners and customers. Campari also built a DevOps culture and increased cloud infrastructure availability. These changes supported growth and empowered business partners.

Read on →
 

Char-Broil - Consumer Goods - Medium

Columbus, USA

Data Axle helped Char-Broil improve its email marketing. Char-Broil used new email templates and a creative audit from Data Axle.... The company cut email production time by 50%. Click rates for redesigned campaigns rose by 44%. The new 'Welcome' email series achieved a 49.7% open rate and 18.6% click rate. Char-Broil saw better branding and more customer engagement.

Read on →

Consumer Goods Clients Speak: The Impact of deploying Native Advertising solutions

 

eSalon - Consumer Goods - Small

El Segundo, USA

eSalon used Taboola Data Marketplace to reach new customers for its custom hair color products. The company wanted to find... people interested in a new beauty product at scale. Taboola helped eSalon segment and target the right audience with long-form content. eSalon gained tens of thousands of new customers and saw a 53% increase in click-through rate. The brand grew 15 times in size since working with Taboola.

Read on →
 

Colgate - Consumer Goods - Very Large

New York, USA

Colgate used Perion's programmatic digital out of home (DOOH) to launch a campaign in Singapore after the mask mandate ended. The campaign ran... across 98 subway screens, 231 bus shelters, and 510 billboards, reaching commuters and city dwellers. Colgate achieved 4,899,762 impressions in 3 days, 8.7% more than planned. A Brand Lift study showed a 76% lift in brand love and imagery scores. Over 50% of exposed consumers would consider purchasing Colgate.

Read on →

How Demand Side Platform is Delivering ROI for Consumer Goods Leaders

 

NORQAIN - Consumer Goods - Small

Biel/Bienne, Switzerland

NORQAIN used Readpeak to boost local awareness and store visits in the UK. The campaign targeted audiences around retail partners... using premium publisher environments and precise geo-targeting. NORQAIN ran three ad groups, including a Christmas gift guide and store locator, with both Content Native and Video Native formats. The campaign delivered over 8 million impressions and nearly 8,000 clicks for content ads, plus 474,789 impressions and 565 clicks for video ads. Readpeak's AI templating saved time and kept the campaign on brand.

Read on →
 

National Ice Cream Brand - Consumer Goods - Large

Choozle helped a national ice cream brand boost awareness before peak season. The brand used programmatic advertising, retail media, and... geofencing to reach new buyers. Walmart DSP drove 56% new-to-brand purchasers. Kroger campaigns reached 98% new household impressions. Flexible budgeting and real-time adjustments improved campaign results. The brand gained key insights for an upcoming rebrand.

Read on →

Measuring Data Management Platform Success in Consumer Goods Deployments

 

Alpine Industries - Consumer Goods - Medium

USA

Alpine Industries used Docparser to automate manual data entry into their ERP system. Before, staff spent hours entering data from... PDFs like invoices and purchase orders. Now, the accounts team parses documents into Google Sheets and uploads them to the ERP in under five minutes. Customer service also saves hours daily by automating shipping updates and invoice tracking. Docparser's user-friendly interface and strong customer support helped Alpine Industries scale document processing without extra effort.

Read on →
 

Colgate-Palmolive - Consumer Goods - Very Large

New York, USA

Colgate-Palmolive used Claravine’s platform to unify global marketing data. The company faced mismatched taxonomies and fragmented reporting across regions. Claravine... enabled a centralized taxonomy and seamless integration with existing workflows. Agency data compliance jumped from 20% to nearly 100%. Teams now access real-time, detailed campaign insights and improved reporting.

Read on →

How Tag Management is Delivering ROI for Consumer Goods Leaders

 

DynamicLine SL - Consumer Goods - Small

Murcia, Spain

B2BMage by InSync helped DynamicLine SL automate B2B eCommerce for motorsport equipment. The company integrated Magento with SAP Business One... ERP. This removed manual data entry and sped up business processes. DynamicLine SL gained advanced B2B pricing, discount options, and credit limits. Customer satisfaction improved as they managed contacts and sales reps more easily.

Read on →
 

Jens Hansen - Consumer Goods - Small

Nelson, New Zealand

Analyzify helped Jens Hansen, a New Zealand jeweller, fix major tracking issues in GA4, Google Ads, and Shopify. The team removed... duplicate purchase signals and conflicting tags, restoring accurate conversion data. They ensured all ecommerce events fired correctly and cleaned up legacy scripts. Jens Hansen now has reliable analytics and stable purchase reporting. The solution improved Google Ads attribution and remarketing signals.

Read on →

How SMS Marketing is Delivering ROI for Consumer Goods Leaders

 

Mad Rabbit - Consumer Goods - Small

Los Angeles, USA

Postscript Plus helped Mad Rabbit, a tattoo aftercare brand, switch from Attentive to a more supportive SMS platform. The transition was... fast and smooth, letting Mad Rabbit keep high acquisition rates and control their data. With Postscript Plus, Mad Rabbit earned $102,000 in three weeks from SMS and saw a 46% increase in subscriber lifetime value. The team saved time, allowing them to focus on expanding into retail while still running engaging SMS campaigns. Subscriber retention hit 84% in the first 30 days.

Read on →
 

Love Hemp - Consumer Goods - Small

London, UK

Love Hemp used FireText to improve customer education and increase marketing reach. They switched from another SMS provider to FireText... for better service and ease of use. Love Hemp targeted their SMS campaigns to match their 30-day product cycle and sent promotional messages during key sales periods. In their May Bank Holiday Sale, a campaign to 4,000 contacts drove 10% of their monthly revenue. SMS became one of their top five revenue channels, helping them build stronger customer relationships.

Read on →

Top Stories in Consumer Goods about adoption of Customer Experience Management software

 

Nespresso - Consumer Goods - Large

Lausanne, Switzerland

Nespresso uses Genesys Cloud to improve its premium service. The company now manages voice, email, web messaging, bots, and workforce... engagement in one platform. Nespresso gains richer insight into customer interactions. This helps deliver a more consistent and premium experience. The solution supports both customers and employees. Innovation drives their service strategy.

Read on →
 

Scandinavian Biolabs - Consumer Goods - Small

Copenhagen, Denmark

SentiSum helped Scandinavian Biolabs cut resolution time in half, from 2 hours to 1 hour. The company used SentiSum to... analyze thousands of support tickets and surface key customer pain points. Insights from SentiSum led to a 50% decrease in a major customer issue within 3 months. The team reprioritized their product roadmap and improved self-serve documentation, reducing generic enquiries by 19%. SentiSum enabled better collaboration between customer support and product teams, driving product improvements based on real customer feedback.

Read on →

How Mobile Marketing is Delivering ROI for Consumer Goods Leaders

 

Lancôme - Consumer Goods - Very Large

Paris, France

Batch helped Lancôme boost web push opt-ins by 320% in three months. The brand used Batch to recruit and activate... customers, driving a web push opt-in rate of 12%, well above the industry benchmark. Batch campaigns generated 3.6% of site traffic, with a 60% increase during peak months. Lancôme improved customer loyalty and conversion by integrating Batch into its CRM strategy. Automated personalization and cross-channel engagement were key to these results.

Read on →

Phooto - Consumer Goods - Medium

São Paulo, Brazil

PushEngage helped Phooto boost their web push notification opt-in rate to 20. 66%. Phooto used PushEngage to re-engage website visitors...and drive more sales. Notifications with images increased click rates and brought 5% of total site traffic. Push campaigns generated 3% of total revenue and achieved an 8.32% click rate on abandoned cart messages. Phooto also improved engagement by sending notifications in the local language and segmenting their audience.

Read on →

Consumer Goods Clients Speak: The Impact of deploying Knowledge Management solutions

 

Breville - Consumer Goods - Medium

Sydney, Australia

Breville used Atlassian Cloud to connect over 30 teams and manage 75,000+ tickets yearly. The company replaced many disconnected tools... with Jira, Confluence, and Jira Service Management. This change improved collaboration, real-time visibility, and efficiency. Marketing and IT teams centralized workflows, cut costs, and automated processes. Customer satisfaction reached 4.9 out of 5, with faster response and resolution times.

Read on →
 

Orveon (Laura Mercier and BareMinerals) - Consumer Goods - Large

New York, USA

Athos Commerce helped Orveon transform Laura Mercier and BareMinerals’ online stores. They migrated to Shopify and used Athos for personalized... search and product discovery. Laura Mercier saw a 38% increase in average order value. BareMinerals achieved a 26% rise in ecommerce conversion and an 18% drop in bounce rate. Personalization and AI-driven recommendations improved customer experience and sales.

Read on →

How Calendar is Delivering ROI for Consumer Goods Leaders

 

L’Oréal Canada Active Cosmetics Division - Consumer Goods - Very Large

Montreal, Canada

L’Oréal Canada Active Cosmetics Division used a custom Salesforce Commerce Cloud integration from OSF Digital. The solution, called ACD Core,... unified ecommerce for multiple brands in English and French. L’Oréal Canada cut capital expenses by 70% and reduced time to market by 75%. The division also lowered its breakeven point by 33%. The platform supports mobile-first design and is being considered for wider adoption.

Read on →
 

La-Z-Boy - Consumer Goods - Large

Monroe, USA

La-Z-Boy used Calendly to connect customers with interior designers during COVID-19 lockdowns. The company set up virtual design consultations, letting... shoppers book appointments online. In just a few weeks, thousands of bookings were made. La-Z-Boy expanded from 60 to 410 booking slots in two months. The online system became a permanent part of their sales and customer service strategy.

Read on →

Consumer Goods Success stories in Driving ROI and Results using Webinar and Conferencing solutions

 

Sunrider International - Consumer Goods - Medium

Torrance, USA

8x8 helped Sunrider International cut its U. S. communications costs by 80% and international costs by 75%. The company replaced...a complex, expensive on-premises phone system with 8x8’s unified cloud solution. Employees now work remotely without VPNs and enjoy 24/7 multilingual support. Sunrider uses 8x8 Contact Center to track customer interactions and improve service. The switch freed up funds for other business needs and improved operational flexibility.

Read on →
 

Navajo Incorporated - Consumer Goods - Medium

Denver, USA

Navajo Incorporated used TeamViewer Frontline to improve warehouse processes. Before, paper orders and handheld scanners slowed work and hurt staff... morale. High staff turnover and onboarding caused lost productivity. TeamViewer Frontline with smartglasses gave workers hands-free info and voice controls. This made training faster and warehouse work smoother. Remote support also cut downtime for device repairs.

Read on →

Consumer Goods Clients Speak: The Impact of deploying Sales Coaching solutions

 

Leading Flooring Company - Consumer Goods - Large

USA

Balto helped a leading flooring company boost call center performance. After one month, save rates increased by 26.1%, saving $3.2... million. Balto's AI gave agents real-time coaching and unified their approach. NPS rose by 600 points and agents asked for customer emails 144% more often. QA became fully automated, reducing escalation calls and improving onboarding and customer experience.

Read on →
 

Trinchero Family Estates - Consumer Goods - Large

St. Helena, USA

Mediafly helped Trinchero Family Estates centralize content for sales and marketing teams. Before, reps spent up to 60 hours a... month searching for materials across eight systems. With Mediafly, all content is now in one place, making it easy to find and use. Marketers can see how content is used and improve it for different buyers. Sales reps get the right materials fast, leading to better customer conversations and higher productivity.

Read on →

Measuring Project Management Success in Consumer Goods Deployments

 

Made In Cookware - Consumer Goods - Small

Austin, USA

ClickUp helped Made In Cookware cut service ticket time by 20%. The company moved from using Airtable, Monday, Trello, and... Notion to a single platform. ClickUp's Forms and Automations streamlined IT requests and improved team collaboration. The new system shaved 3 to 5 minutes off each service ticket. Made In Cookware achieved an 80% adoption rate in less than 4 months.

Read on →
 

Breville - Consumer Goods - Medium

Sydney, Australia

Breville used Atlassian Cloud to connect over 30 teams and manage 75,000+ tickets yearly. The company replaced many disconnected tools... with Jira, Confluence, and Jira Service Management. This change improved collaboration, real-time visibility, and efficiency. Marketing and IT teams centralized workflows, cut costs, and automated processes. Customer satisfaction reached 4.9 out of 5, with faster response and resolution times.

Read on →

Consumer Goods examples of Driving Business Value with Sales Forecasting

Campari Group - Consumer Goods - Large

Milan, Italy

Campari Group used TIBCO Cloud Integration and API Management to build a hybrid API-led cloud platform. This helped Campari shift... budget to new IT projects and speed up time-to-market for integrations. The company improved real-time data access and enabled secure API use by partners and customers. Campari also built a DevOps culture and increased cloud infrastructure availability. These changes supported growth and empowered business partners.

Read on →
 

Trinchero Family Estates - Consumer Goods - Large

St. Helena, USA

Mediafly helped Trinchero Family Estates centralize content for sales and marketing teams. Before, reps spent up to 60 hours a... month searching for materials across eight systems. With Mediafly, all content is now in one place, making it easy to find and use. Marketers can see how content is used and improve it for different buyers. Sales reps get the right materials fast, leading to better customer conversations and higher productivity.

Read on →

Top Stories in Consumer Goods about adoption of Data Security software

 

Perfetti Van Melle Turkey - Consumer Goods - Very Large

Istanbul, Turkey

Netwrix Auditor helped Perfetti Van Melle Turkey cut audit prep time by 60%. The company used Netwrix to protect sensitive... data, including financial records and secret recipes. Automated monitoring and daily activity reports improved security and compliance. Ready-to-use compliance reports made ISO/IEC 27001 audits faster and less stressful. The IT team now enforces security policies and tracks critical changes easily.

Read on →
 

Bel Group - Consumer Goods - Large

Paris, France

Bel Group used Netskope to protect its business as it moved to the cloud. The company needed to secure over... 12,000 hybrid workers. Netskope helped Bel Group converge its security tools. This made it easier to manage cloud security. The solution supported Bel Group’s shift to a cloud-first approach.

Read on →

Consumer Goods Success stories in Driving ROI and Results using Demand Generation solutions

 

Purple Mattress - Consumer Goods - Medium

Lehi, USA

Purple Mattress used Roster to launch an ambassador program focused on user-generated content. Over six months, ambassadors submitted more than... 500 images and hundreds of social posts. The earned media value reached almost $300k. Customer collaboration was 85% more efficient than influencer programs. Purple repurposed ambassador content across their website and Instagram, boosting brand engagement.

Read on →
 

Neutrogena - Consumer Goods - Large

Los Angeles, USA

VizSense ran a 10-day influencer campaign for Neutrogena to boost sales at Kohl's during the holiday season. The campaign targeted... busy moms and "girl bosses" with content on Instagram and Facebook. Influencers promoted six skincare products, focusing on gifting and winter skincare routines. The campaign generated 516,000 reach and 531,000 impressions. Sales for featured products beat Black Friday sales by 25%.

Read on →

Consumer Goods Clients Speak: The Impact of deploying Chatbot solutions

Thrasio - Consumer Goods - Large

Walpole, USA

Capacity helped Thrasio save $260,000 per year by automating quality assurance for customer interactions. Thrasio used Capacity to analyze 100%... of customer service calls, chats, and emails, up from just 3% before. The solution enabled unbiased agent coaching and faster identification of product issues. Thrasio achieved a 97% CSAT score, placing them in the top 10% of all industries. The team now spends less time on manual audits and more on improving customer experience.

Read on →

Consumer Goods examples of Driving Business Value with Security

 

L’Oréal Canada Active Cosmetics Division - Consumer Goods - Very Large

Montreal, Canada

L’Oréal Canada Active Cosmetics Division used a custom Salesforce Commerce Cloud integration from OSF Digital. The solution, called ACD Core,... unified ecommerce for multiple brands in English and French. L’Oréal Canada cut capital expenses by 70% and reduced time to market by 75%. The division also lowered its breakeven point by 33%. The platform supports mobile-first design and is being considered for wider adoption.

Read on →

Consumer Goods Success stories in Driving ROI and Results using Bot Platform solutions

 

Mars - Consumer Goods - Very Large

McLean, USA

Mars used Automation Anywhere to deploy 475 digital workers. This saved the company 500,000 hours. Mars focused on intelligent automation... to improve business processes. The company launched 15 automation use cases in 2022. Automation made operations simpler and improved employee experience. Mars created 100 times more value through automation.

Read on →

Consumer Goods examples of Driving Business Value with Affiliate Marketing

 

Neutrogena - Consumer Goods - Large

Los Angeles, USA

Neutrogena used the Skin360 web app to boost holiday sales. The team updated the online holiday shop and added personalized... product bundles. They used Salesforce Marketing Cloud and Einstein AI to segment audiences and send targeted messages. This led to a 56% increase in Black Friday week sales and a 16.78% conversion rate. Site traffic rose by 50%, and conversions jumped 145%. Consumers who used Skin360 spent 43% more.

Read on →

Consumer Goods examples of Driving Business Value with Account Based Marketing

Unnamed pet brand - Consumer Goods - Medium

RAD AI helped a pet brand boost campaign results by over 250%. The brand unified content across organic, paid, and... owned channels. RAD AI selected top influencers and optimized landing pages. Influencer permissions and content rights were secured for paid social. Engagement ranked in the top 3% of RAD advertisers. Female audiences and younger families showed the highest engagement rates.

Read on →

Consumer Goods Clients Speak: The Impact of deploying Digital Analytics solutions

 

Zinus - Consumer Goods - Large

San Leandro, USA

Zinus used Replit to build an internal Conversation IQ tool, saving over $140,000 and cutting development time by 50%. The team replaced... costly, slow third-party QA software with a custom solution built in just 1.5 months. Replit Agent enabled rapid prototyping, AI-powered analysis, and real-time feedback. Zinus now analyzes customer service conversations in minutes, not weeks. The project improved agent performance and set a new standard for internal tool development.

Read on →

How Other Demand Generation is Delivering ROI for Consumer Goods Leaders

 

Stannah - Consumer Goods - Large

Andover, UK

Infinity call intelligence helped Stannah boost PPC call conversions by 28%. Stannah used Infinity to track calls and understand which... digital ads drove phone leads. The solution reduced low-value PPC calls by 20% and increased qualified calls. Stannah grew their PPC team and improved call routing in contact centers. They rolled out Infinity to 11 markets and integrated it with their CRM systems.

Read on →

Top Stories in Consumer Goods about adoption of Sales Engagement software

 

Pladis - Consumer Goods - Large

London, UK

Poppulo helped Pladis, a global snack company with 16,000 employees, transform internal communications. The company needed a scalable solution as... traditional email tools could not keep up with rapid growth. Poppulo's omnichannel platform enabled hyper-personalized targeting, data-driven analytics, and integration with Workday. Multiple teams now use Poppulo for leadership updates, HR processes, and IT alerts. The platform improved communication efficiency and empowered teams to manage their own messaging safely.

Read on →

Consumer Goods Clients Speak: The Impact of deploying Meeting Management solutions

 

Miller Distributors Ltd. - Consumer Goods - Medium

Birkirkara, Malta

OnBoard helped Miller Distributors Ltd. cut board meeting prep time by 40%. The Malta-based company moved all board materials to... a secure digital platform. This reduced paper and printing costs by over 50%. Directors now access, annotate, and review documents from anywhere. The board is more engaged and prepared for meetings. OnBoard’s tools support remote participation and secure collaboration.

Read on →

Consumer Goods Success stories in Driving ROI and Results using Customer Success Platform solutions

 

Enpal - Renewable Energy - Large

Berlin, Germany

Enpal used Superchat to improve customer communication during solar system installations. The company switched from email to Superchat's all-in-one messaging... platform, including WhatsApp integration. This change helped Enpal handle customer inquiries faster and monitor team performance. The Net Promoter Score increased by 55 points after using Superchat. Enpal scaled its department from 15 to 65 employees with smooth onboarding and support.

Read on →

Consumer Goods Clients Speak: The Impact of deploying Sales Analytics solutions

 

Trinchero Family Estates - Consumer Goods - Large

St. Helena, USA

Mediafly helped Trinchero Family Estates centralize content for sales and marketing teams. Before, reps spent up to 60 hours a... month searching for materials across eight systems. With Mediafly, all content is now in one place, making it easy to find and use. Marketers can see how content is used and improve it for different buyers. Sales reps get the right materials fast, leading to better customer conversations and higher productivity.

Read on →

Consumer Goods Clients Speak: The Impact of deploying Digital Experience Platform solutions

 

Stanley PMI - Consumer Goods - Large

Seattle, USA

Stanley PMI upgraded their website with a marketer-first mindset using Core dna. They focused on user intent and buyer personas,... improving both desktop and mobile UX. After migrating to Core dna, they launched new content marketing and SEO strategies. Their conversion rate rose to 0.93% and bounce rate dropped to 34.83%. Core dna’s hooks module let them integrate order processing, fraud protection, and marketplace management, streamlining eCommerce operations.

Read on →

How Customer Journey and Experience is Delivering ROI for Consumer Goods Leaders

 

SOEZI Beauty LLP - Consumer Goods - Small

India

ThinkSurvey helped SOEZI Beauty LLP launch a new press-on nail product in India. SOEZI needed market research to understand consumer... preferences and price sensitivity. ThinkSurvey designed and ran a survey across 60+ cities, collecting data on beauty habits and product demand. The research identified key consumer segments and guided product design and pricing. SOEZI launched over 20 unique nail designs, quickly gaining popularity among Indian women.

Read on →

Measuring Field Sales Success in Consumer Goods Deployments

 

Marchon - Consumer Goods - Large

Melville, USA

Marchon used Pepperi's B2B commerce platform to improve sales processes. The platform offered modules for trade promotions, order taking, and... mobile CRM. Marchon streamlined merchandising and retail execution with Pepperi. The solution supported integration with third-party apps. Marchon operates in eyewear and consumer goods sectors.

Read on →

Consumer Goods Clients Speak: The Impact of deploying Cross Channel Advertising solutions

 

Direct-to-consumer subscription toy company - Consumer Goods - Small

Viant helped a direct-to-consumer subscription toy company measure the true impact of their ad spend. The company used Viant’s incrementality... testing and real-time reporting to track the lift in subscription sign-ups and sales. They tested eight targeting strategies over three months, including retargeting and lookalike segments. Viant’s Conversion Lift report showed which tactics drove incremental sales. The campaign achieved a $3.58 return on ad spend.

Read on →

Measuring Channel Partner Management Success in Consumer Goods Deployments

 

Darby Dental Supply - Consumer Goods - Medium

Jericho, USA

Darby Dental Supply used AMC Technology's DaVinci integration to streamline outbound call center operations. Over 230 agents make 30–40 outbound... calls daily using click-to-dial within Salesforce and Avaya. The solution enabled seamless remote work for agents during the pandemic, requiring no IT adjustments. Darby Dental has relied on AMC for 10 years, citing consistent performance and easy management. The integration helped improve customer experience and operational efficiency.

Read on →

Consumer Goods Clients Speak: The Impact of deploying Channel Marketing solutions

 

Earth Animal - Consumer Goods - Small

Southport, USA

Earth Animal used Promoboxx to run a limited-time BOGO campaign for holistic pet products. The campaign targeted Facebook and Instagram... users near select retailers. It reached over 214,000 consumers and drove 330 offer redemptions. Earth Animal achieved a 136% ROI and saw an 81% sales increase at Pet Station. Promoboxx made managing social content easy for retailers.

Read on →

How Web Security is Delivering ROI for Consumer Goods Leaders

 

Combat Corner - Consumer Goods - Small

Milwaukee, USA

WP Engine Headless WordPress helped Combat Corner relaunch its MMA gear site with a custom React frontend. The new site... achieved a 431% overall performance boost, including a 328% improvement in first contentful paint and a 604% faster speed index. Combat Corner kept its existing backend, saving on IT costs and gaining flexibility for content management. The upgrade improved SEO, conversions, bounce rate, and revenue.

Read on →