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Driving ROI and results: Understanding the Impact of Customer Data Platform in Retail
American Vintage - Retail - Large
Scal-e helped American Vintage manage customer data and loyalty programs. The platform unified data and made campaign management easy. American... Vintage found Scal-e highly customizable and efficient for daily marketing tasks. The team appreciated Scal-e’s professional support and quick adaptation to feedback. Scal-e improved communication campaigns and loyalty management for the retail brand.
Schuhhaus Walder AG - Retail - Medium
Custobar helped Schuhhaus Walder AG unify 200,000 customer profiles across stores and online. The company used Custobar’s platform to connect... their POS and e-commerce systems. This gave their marketing team instant access to customer data. They launched personalized offers and improved loyalty program recognition. Walder now uses data to drive growth and reward VIP customers.
Lands' End - Retail - Large
Data Axle helped Lands' End improve its email marketing with targeted, triggered campaigns. Responsive design and personalized emails led to... a 5% increase in clicks and 17% more revenue. Remarketing triggers doubled the audience and boosted revenue by 70% for that program. Lifecycle emails raised click-to-open rates by 25% and created a new revenue stream. Reactivation campaigns re-engaged inactive subscribers, generating a quarter of lifecycle program revenue.
Sportsoul - Retail
Related Digital helped Sportsoul boost its sales conversion rate by 6x using marketing automation. The company used segmentation to target... the right audiences and cut messaging costs. Mobile automation scenarios triggered campaigns that raised conversion rates to 9 percent. One scenario generated 5x more revenue than others. Sportsoul managed all marketing activities from one platform for better efficiency.
CarMax - Retail - Very Large
Reltio helped CarMax unify data for a seamless omnichannel car-buying experience. CarMax faced challenges with fragmented data, legacy systems, and... slow sales processes. Reltio's platform delivered real-time, 360-degree customer views and integrated data across all channels. This enabled CarMax to offer personalized experiences online, in-store, and by phone. The solution improved productivity and compliance with data privacy laws.
Ashley Furniture - Retail - Large
Ashley Furniture used the Zeta Marketing Platform to unify all their marketing data and partners in one place. This helped them... improve their omnichannel strategy by bringing together search, social, and TV. With everything in one ecosystem, they gained better insights for growth and retention. The unified platform also improved attribution for their campaigns. Zeta's AI-powered tools made their marketing more effective.
BrandAlley - Retail
Sociomantic Labs and Eulerian Technologies helped BrandAlley use real-time CRM data in their retargeting campaigns. BrandAlley wanted to increase sales... and attract new customers by using purchase history in display ads. By integrating CRM data with RTB campaigns, they matched four times more CRM profiles and doubled new customer acquisition. Sales volume grew four times year over year. BrandAlley saw a big improvement in ROI from their retargeting strategy.
Leading US retail chain - Retail
Manthan RTI Analytics helped a leading US retail chain with $16B revenue and 500+ locations. The retailer faced frequent out... of stock and overstock events, slow inventory visibility, and low customer satisfaction. Manthan's real-time inventory system gave instant updates and dashboards. The solution increased revenue by $40M and cut inventory costs by 5%. The platform processed millions of transactions daily with zero downtime.
ANINE BING - Retail - Medium
Rokt Catalog for Brands helped ANINE BING reach $2. 7M in gross merchandise value since launch. The fashion brand used...Rokt to expand into premium ecommerce marketplaces without extra operational work. Rokt Catalog kept product data, pricing, and inventory accurate across partners. ANINE BING saw 37% average month-over-month GMV growth and a 568% GMV increase from May to October. The solution let ANINE BING scale fast while keeping a premium shopping experience.
The Customer Data Platform Blueprint for Better Selection Decisions in Non Profit Organization Management
CliniClowns - Non Profit Organization Management - Small
CliniClowns used Spotler Engage to improve their social media and webcare operations. They combined professional agents and volunteers to monitor... and respond to messages seven days a week. The platform helped them deliver positive engagement, manage live chat during campaigns, and quickly address requests from parents and care institutions. Spotler Engage enabled efficient teamwork, direct publishing, and real-time sentiment monitoring for better service and storytelling.
CliniClowns - Non Profit Organization Management - Small
CliniClowns used Spotler Engage to improve their social media and webcare operations. They combined professional agents and volunteers to monitor... and respond to messages seven days a week. The platform helped them deliver positive engagement, manage live chat during campaigns, and quickly address requests from parents and care institutions. Spotler Engage enabled efficient teamwork, direct publishing, and real-time sentiment monitoring for better service and storytelling.
UK charity (name not provided) - Non Profit Organization Management - Medium
Sitecore helped a charity improve its digital experience. The charity reduced bounce rates by 30% and doubled the average number... of pages read per visit. Referrals to direct services increased tenfold. The new platform made it easier for users to access support and information. Content management became simpler and digital production time was cut in half. Over 400,000 users visited the COVID-19 information hub.
Het Nederlandse Rode Kruis - Non Profit Organization Management - Large
Het Nederlandse Rode Kruis gebruikte het Invenna CDP om donateursdata te centraliseren. Voorheen waren gegevens versnipperd, wat leidde tot inefficiënte... campagnes en gemiste kansen. Met een 360-graden klantbeeld kon het Rode Kruis gerichter campagnes voeren en donateurs persoonlijk benaderen. Dit resulteerde in 13% hogere conversie op direct mail en een 28% hoger gemiddeld donatiebedrag. In zeven jaar werden 17 miljoen interacties geregistreerd en draaien nu 10 automatische omnichannel campagnes per week.
Recent adoption and success with Customer Data Platform software in Entertainment
Village Cinemas - Entertainment - Medium
Lexer’s CDXP helped Village Cinemas reengage lapsed customers after pandemic lockdowns. The marketing team used detailed customer segmentation to create... targeted campaigns. This led to a 56% year-over-year increase in gift voucher sales and an 18% rise in active loyalty program members. Village Cinemas divided their audience into 24 segments for personalized offers. The campaign drove more viewers back to theaters and boosted loyalty engagement.
YesPlay - Entertainment - Medium
Optimove helped YesPlay, a leading iGaming brand in South Africa, scale its marketing without growing the team. YesPlay used Optimove’s... micro-segmentation and predictive analytics to automate campaigns and personalize messages. After one year, unique monthly players grew by 334% and net revenue rose by 354%. Churn dropped by 17% and total bet amount increased by 8%. YesPlay now runs smarter, data-driven marketing with a lean CRM team.
Shubert Ticketing - Entertainment - Medium
Shubert Ticketing used Acoustic Analytics to spot and fix customer struggles on its ticketing sites nearly twice as fast as before. The platform helped... identify and resolve technical errors that blocked sales, saving revenue that would have been lost. Session replays allowed the team to quickly diagnose checkout issues and improve user experience. Shubert Ticketing avoided the cost and complexity of managing an in-house analytics platform. The company now uses data to prioritize site improvements and boost conversion rates.
SeatGeek - Entertainment - Large
Simon AI helped SeatGeek boost gross transaction value per contact by 70% for Tier 2 event audiences. The marketing team... used AI agents to match fans to thousands of smaller events, replacing manual audience building. AI-driven targeting surfaced 7.1% of each market weekly as high-propensity fans. The system ran in three test markets, automating audience selection and campaign timing. SeatGeek now delivers more relevant event recommendations and scales marketing without extra staff.
The Latest Customer Data Platform Deployments delivering value in Financial Services
BetterSaver - Financial Services - Small
Airbyte helped BetterSaver unify customer data from HubSpot, Intercom, Facebook, and Instagram. The team replaced manual Python scripts with Airbyte's... APIs and connectors, integrating data into Google BigQuery. This gave marketing full visibility into the customer journey and improved campaign analysis. The solution is secure, easy to use, and saves time. BetterSaver no longer needs to hire a data engineer, reducing costs for the startup.
A leading mutual fund house - Financial Services
FirstHive helped a leading mutual fund house solve data silos and campaign challenges. The company used FirstHive's customer data platform... to bring together data from many sources. They reduced the time to access enriched customer data from up to 15 days to just 2 days. FirstHive automated dashboards and enabled real-time segmentation with 170 intelligent attributes. The mutual fund house could now run targeted campaigns and track key metrics in real time.
Top mortgage lender - Financial Services
Redpoint Data Readiness Hub helped a top mortgage lender reduce customer churn. The lender struggled with siloed data and lacked... a single customer view. Redpoint created Golden Records for individuals, households, addresses, and loans. This enabled better identity resolution and real-time updates. The lender now runs targeted campaigns, proactively engages customers, and optimizes advertising spend with deeper insights.
Major Global Bank - Financial Services - Very Large
Tamr helped a major global bank fix fragmented customer data across regions. The bank used Tamr’s AI-native MDM to consolidate... data from 5 systems, cutting duplicates by about 60% in weeks. They grew mastered attributes from 20 to 120 in under a year for KYC and compliance. Compliance reporting and KYC processes improved. The bank built more trust and transparency with customers.
The Latest Customer Data Platform Deployments delivering value in Banking
Major UK retail and commercial bank - Banking - Very Large
Recordsure's ConversationReviewAI suite helped a major UK bank achieve 100% QA oversight of mortgage conversations. The bank previously reviewed less... than 5% of sales. With the new system, they now record and analyze about 5,000 conversations each month. QA review time dropped by over 50%. The bank improved advice standards and reduced complaints. They also cut QA and compliance costs.
global bank - Banking - Very Large
Zeotap Customer Data Platform helped a global bank improve its customer acquisition strategy. The bank unified web, email, and mobile... IDs to build a single customer view. Zeotap enriched 60 million profiles and enabled lookalike audience targeting. The solution delivered a 50% match rate. The bank saw better ROI and revenue impact from improved data and targeting.
Premier Middle East Bank - Banking - Large
Lemnisk helped Premier Middle East Bank boost new-to-bank conversions by 40%. The bank used Lemnisk to deliver hyper-personalized digital experiences... across its website. Real-time behavioral data powered targeted messaging for both new and existing users. Cross-channel engagement included onsite, web push, and banner personalization. The platform ensured data security with ISO certifications.
Recent adoption and success with Customer Data Platform software in Marketing And Advertising
Team Internet - Marketing And Advertising - Medium
CHEQ helped Team Internet block 361 million invalid requests and cut malicious bots by 63%. The platform saved Team Internet... $50,000 per month in infrastructure costs. Automation tool traffic dropped by 58%. Scraper activity fell by 56%. Team Internet now protects its digital operations and reduces compliance risk with proactive traffic intelligence.
A leading CDP - Marketing And Advertising
FullContact helped a leading CDP create a new $3 million per year product line. The CDP wanted to offer deterministic... identity for retail and ecommerce customers. They needed this solution to work natively within Snowflake. FullContact provided a robust identity resolution solution. This enabled the CDP to deliver more value to its customers.
Momentum Digital - Marketing And Advertising - Small
LayerFive helped Momentum Digital, a marketing agency, unify data and automate reporting. The agency managed 47 clients and struggled with... manual data work and fragmented tools. After using LayerFive's platform, they increased client retention by 89% and generated $420K in extra annual revenue. The solution reduced manual reporting time and improved operational efficiency. LayerFive enabled Momentum Digital to scale and deliver better results for e-commerce and B2B SaaS clients.
Customer Data Platform in Action in Health Wellness And Fitness
Red Light Method - Health, Wellness And Fitness - Small
Buxton helped Red Light Method secure 26 franchise territories in just six months. The platform gave detailed customer analytics, showing... where members come from and how far they drive. Red Light Method used these insights to choose the best real estate and target the right demographics. The founder says Buxton’s data is crucial for early-stage franchise growth. Average drive times for members varied by location, helping with site selection.
Dental Clinic - Health, Wellness And Fitness
CustomerLabs helped a dental clinic rebuild online and offline tracking after Meta event restrictions. The clinic faced blocked events due... to Meta's privacy rules for health data. CustomerLabs scrubbed URLs, changed event names, and unified CRM and website data. Now, the clinic tracks all conversions in Meta and attributes them to campaigns. They achieved the highest event match quality and resumed running Meta ads.
Igenics - Health, Wellness And Fitness
Igenics uses high-quality, clinically-studied ingredients like L-Theanine and Ashwagandha in its health supplements. The company focuses on natural solutions to... help with stress, mood, and sleep. Customers report better energy, improved mood, and better sleep after using Igenics products. Igenics is known for strict quality control and transparency about ingredient sourcing. The brand also offers educational resources to help people make healthy choices.
Driving ROI and results: Understanding the Impact of Customer Data Platform in Automotive
U.S. Auto Parts - Automotive - Medium
Tealium iQ tag management helped U. S. Auto Parts reduce friction between marketing and IT. The company used Tealium to...manage all digital marketing vendor tags with a simple interface. Marketing staff could deploy tags without IT, increasing agility and performance. Tealium improved site speed and made it easier to add new vendors. Both marketing and IT teams were excited about the solution.
U.S. Auto Parts - Automotive - Medium
Tealium iQ tag management helped U. S. Auto Parts reduce friction between marketing and IT. The company used Tealium to...manage all digital marketing vendor tags with a simple interface. Marketing staff could deploy tags without IT, increasing agility and performance. Tealium improved site speed and made it easier to add new vendors. Both marketing and IT teams were excited about the solution.
AutoScout24 - Automotive
AutoScout24 uses mediarithmics to boost advertising revenue. The company faces challenges from fewer cookies. They explore ID alternatives and new... ways to measure results. AutoScout24 focuses on first-party data and data clean rooms. This helps them build future-proof revenue streams in online car sales.
Recent adoption and success with Customer Data Platform software in Hospital And Health Care
AdvaCare Home Services - Hospital & Health Care
Medforce CommandCenter helped AdvaCare Home Services improve accounts receivable productivity. The company needed better visibility and control after their billing... manager left. Medforce automated invoice and denial management, making all AR data easy to track. Managers now see the full AR pipeline and can reassign work quickly. Days outstanding dropped to 30-33 days, write-offs went down, and cash flow is easier to manage. Staff handle denials in real time and work more efficiently.
Mater Private Network - Hospital & Health Care - Large
Progress Sitefinity helped Mater Private Network build a scalable, mobile-first website for 12 locations. The new platform improved content management... and navigation. Mater Private saw a 24% increase in website referrals in one year. The site now supports over 1,000 pages and gets 550,000+ unique visitors annually. A small marketing team manages content efficiently. Enhanced SEO and security improved patient engagement.
Major West Coast Health System - Hospital & Health Care - Very Large
Acqueon Campaigns helped a major West Coast health system modernize collections and improve compliance. The provider struggled with outdated campaign... tools, data overload, and underperforming collections. Acqueon integrated seamlessly with their CRM, enabling omnichannel patient engagement and campaign automation. Results included 58% patient satisfaction, 29% faster payment, 47% more patients using self-service, and twice as many campaigns executed. The solution ensured compliance and reduced costs by cutting third-party vendors.
Customer Data Platform in Action in Computer Software
Malwarebytes - Computer Software - Medium
Malwarebytes used Blueshift to unify customer data across channels. They integrated Blueshift with Snowflake for real-time data access. This helped... them personalize marketing messages and segment customers more effectively. With richer data, Malwarebytes delivered more targeted campaigns and improved customer journeys. The company saw better engagement by using AI-driven insights for marketing.
Sovos - Computer Software - Large
Leadspace helped Sovos increase win rates by 55% using predictive modeling. Sovos used Leadspace to improve targeting and segmentation. The... platform gave Sovos more confidence in their data. Sovos could now reach the right prospects with the right offerings. This led to better results throughout the sales funnel.
Customer Data Platform in Action in Other Industries
Bank of England - Banking
Squirro helped the Bank of England's Prudential Regulation Authority launch cognitive search in just nine months. The new system made... it easy for users to find information. User feedback was very positive, with high adoption and demand for demos. The project set a new standard for fintech in large, regulated organizations.
Peak Retreats - Travel & Tourism
Hive Marketing Cloud helped Peak Retreats unify their customer data and automate email marketing. Peak Retreats moved from multiple data... sources to a single marketing CDP with advanced segmentation. This change saved the team a lot of time and improved customer experience. Customers now get relevant, timely communications tailored to their needs. The marketing team reduced data management work and gained more marketing power. Peak Retreats won the 'Best Ski Operator' award after these improvements.
The Latest Customer Data Platform Deployments delivering value in Apparel And Fashion
Lucky Brand - Apparel & Fashion - Medium
Lucky Brand used Amperity’s AI technology to unify customer data from many systems. Before, their data was scattered and hard... to use for personalization. With Amperity, they quickly built a complete and accurate customer view. This helped them get better customer insights in just weeks. The new system made it easier to understand and serve their customers.
Peacocks - Apparel & Fashion - Large
Mapp Marketing Cloud helped Peacocks, a UK fashion retailer, fix a big email deliverability problem. Microsoft open rates had dropped... from 50% to 9%. Mapp cleaned legacy data, added real-time email verification, and created special segments for Microsoft addresses. They also improved list hygiene and reactivation journeys. Open rates rose to 60-70%. Revenue per 1000 sendouts increased by 54%. Attributed revenue grew by 2%.
Customer Data Platform in Action in Information Technology And Services
Zendesk - Information Technology And Services - Large
Zendesk used Openprise to improve its marketing operations. The company achieved significant cost savings. Openprise helped Zendesk streamline processes. Zendesk... found fulfillment in its marketing operations. The solution delivered measurable business value.
Optimizely - Information Technology And Services - Large
Optimizely used its own Content Management System and Visual Builder to speed up website creation. The team built a visually... appealing site in just two weeks. Marketers and developers worked faster with real-time editing and better content structure. Optimizely Web Experimentation let them run more tests and improve digital experiences. The new platform made campaign management and reporting easier for the team.
Customer Data Platform in Action in Hospitality
Mt. Hood Meadows - Hospitality - Medium
Ascent360 helped Mt. Hood Meadows unify guest data and build targeted audience segments. The resort used the platform to send... personalized emails and automate pre-arrival campaigns. A segmented Pass Renewal campaign generated $600,000 in revenue. Event-based email click-through rates rose to over 50%. Event registrations increased by 50-75% after targeted announcements. Mt. Hood Meadows improved guest retention and satisfaction with data-driven marketing.
Bilderberg Hotels - Hospitality - Medium
Bilderberg Hotels wanted to better understand and engage their guests. They partnered with prdct to set up a Customer Data... Platform. prdct unified CRM, booking, transaction, and marketing data into single customer profiles. Dashboards and scorecards gave Bilderberg new insights into guest behavior and preferences. Within four weeks, they launched data-driven marketing and improved campaign relevance. This led to higher conversion rates, increased revenue, and better customer retention.
The Customer Data Platform Blueprint for Better Selection Decisions in Consumer Goods
Nestle Purina - Consumer Goods
Lytics Customer Data Platform helped Nestle Purina improve their Facebook campaign results. The company used Lytics to gather and use... first-party data for better customer insights. This enabled them to send personalized messages to pet lovers at the right time. As a result, they achieved 1000 times more conversions at one-tenth the cost per click. The solution built trust and loyalty with their customers.
A direct-to-consumer pet food brand - Consumer Goods
Velocidi CDP used machine learning to help a direct-to-consumer pet food brand find buyers more likely to purchase. The brand could... predict buyer intent and segment website visitors by likelihood to buy. Velocidi's model identified a high-intent group that made up 34% of visitors but included over 95% of buyers. The high-intent group was 40 times more likely to purchase than the low-intent group. The brand reduced ad spend by 60% while keeping sales steady and improved customer experience with targeted messaging.
The Latest Customer Data Platform Deployments delivering value in Sports
FC Utrecht - Sports - Medium
Nominow's Customer Data Platform helped FC Utrecht double their webshop turnover and increase ticket sales by 23%. The football club... unified data from 12 sources, including ticketing and POS, to create a single customer view. This enabled personalized fan engagement and targeted campaigns. FC Utrecht reduced manual data handling and improved operational efficiency. Their data-driven approach strengthened fan loyalty and commercial results.
FC Bayern - Sports - Large
SAP Business Suite helped FC Bayern consolidate 52 systems and manage over 9. 5 million fan records. The club used...SAP S/4HANA, SAP Datasphere, and SAP SuccessFactors to streamline HR, finance, and fan engagement. SAP Customer Checkout processed 50,000 transactions per matchday at Allianz Arena. Over 1,000 employees now benefit from improved HR processes. FC Bayern delivers personalized fan experiences and drives business innovation with SAP solutions.
The Latest Customer Data Platform Deployments delivering value in Real Estate
Vacasa - Real Estate - Large
Vacasa used Twilio Segment to unify customer data and personalize marketing campaigns. They implemented SMS and email to deliver timely... check-in codes and promotional messages. With SendGrid, Vacasa built targeted email programs and improved campaign performance. Personalized campaigns led to 3-10x more guest bookings and over 21% open rates on emails. Segment enabled smarter decisions and higher engagement across channels.
Driving ROI and results: Understanding the Impact of Customer Data Platform in Education
REVA University - Education - Medium
Salesforce Education Cloud helped REVA University digitize the entire student lifecycle. The university automated student onboarding, saving 30-40% effort and... cutting admissions time by 50%. Over 16,000 students and 1,500 teachers now access personalized portals for information and services. Faculty reduced attendance reporting effort by 50%. Real-time dashboards speed up decision-making and improve student outcomes. REVA University won an award for digital resilience thanks to this transformation.
The Latest Customer Data Platform Deployments delivering value in Government Administration
A state health and human services department - Government Administration - Large
A state health and human services department faced a surge in Medicaid, CHIP, and SNAP applications. The agency used CSG... Xponent to streamline the application process. They adopted omnichannel communications to reach more people. Personalized notifications and real-time updates kept applicants informed. The solution helped the agency serve citizens more efficiently.
The Customer Data Platform Blueprint for Better Selection Decisions in Utilities
Sorgenia - Utilities - Large
Commanders Act helped Sorgenia, an Italian energy supplier, boost conversions by 15%. Sorgenia used the platform to personalize offers and... improve customer service. The company saw a 25% increase in acquisition funnel traffic and 10% more page views. Browsing sessions grew 15% longer. Sorgenia aimed to attract new clients and enhance the digital customer journey.
The Latest Customer Data Platform Deployments delivering value in Media Production
Roularta Media Group - Media Production - Large
BlueConic helped Roularta Media Group boost digital subscriptions by 10x with a dynamic paywall strategy. The company saw an 80%... increase in page views and a 45% rise in engagement. Roularta used real-time look-alike modeling and personalized experiences to segment readers and deliver targeted content. This data-driven approach led to more digital subscribers and higher reader retention. Roularta now plans to expand this strategy to other brands.
The Customer Data Platform Blueprint for Better Selection Decisions in Telecommunications
Telenet - Telecommunications - Large
NGDATA helped Telenet cut customer churn by over 20%. Telenet used NGDATA’s solution to analyze customer data in real time... and trigger alerts for call center agents. They increased campaign volume by 400% in three years. Their mobile customer base grew more than four times in a few months. Targeted messages led to higher content engagement and improved customer satisfaction.
Recent adoption and success with Customer Data Platform software in Design
International Data Group (IDG) - Media
LeadBoxer helped International Data Group (IDG) collect and process website and email activity data. IDG needed to feed their dashboarding... product with daily behavioral data from identified companies. LeadBoxer tracked logins, enriched data with firmographic details, and automated uploads to an FTP server. The solution processed millions of events per day. IDG used this data to power their enterprise sales dashboard product.
The Customer Data Platform Blueprint for Better Selection Decisions in Manufacturing
thyssenkrupp Steel Europe AG - Manufacturing - Very Large
Pimcore helped thyssenkrupp Steel Europe AG launch an online store for their award-winning steelworks bicycles. The project included a custom... bike configurator and a 360° product display. Users can personalize bikes and view changes in real time. The store supports easy content updates, product personalization, and multilingual access. Key results include fewer product returns and a lower bounce rate.
The Latest Customer Data Platform Deployments delivering value in Publishing
Sosland Publishing - Publishing - Medium
Omeda helped Sosland Publishing automate renewal workflows and personalize campaigns. Sosland saw a 34% increase in total renewal completions, with... 8,984 submissions after using Omeda. The platform enabled multi-touch email campaigns, onsite retargeting, and lead generation with webforms. Sosland gained 336 new contacts and 234 cross-sell subscriptions in two months. Automation reduced manual work and improved conversions across brands.
Recent adoption and success with Customer Data Platform software in Information Services
Mintel - Information Services - Large
Hyland's Alfresco platform helped Mintel replace over 10 separate content management systems with one unified solution. Mintel, a global market... intelligence agency, faced challenges managing massive volumes of content across legacy systems. With Alfresco, they centralized content creation, management, and publishing. This digital transformation began with their long-form content reports, streamlining processes and improving efficiency. The new system made it easier to find and manage content, supporting Mintel's growth.
Customer Data Platform in Action in Restaurants
TGI Fridays - Restaurants - Large
TGI Fridays used an omnichannel personalization platform to boost digital and in-store engagement. They increased their conversion rate by 35%... through targeted mobile and online campaigns. The brand integrated with Open Table for easy reservations and used Twitter chatbots for customer service. Promotions like dinner and movie deals encouraged both online and offline interactions. TGI Fridays unified customer data to deliver personalized offers across channels.
Customer Data Platform in Action in Computer And Network Security
Aikido Security - Computer & Network Security
Journy. io helped Aikido Security connect customer data with product adoption data. Sales and customer success teams now get the...right data in their tools, like Hubspot and Slack. Journy.io made setup easy with Segment integration and ready-made reports. Aikido can now monitor customer health scores and act fast. The team saves time and does not need extra development resources. They can see when customers sign up and what they do in the product.
Customer Data Platform in Action in Internet
Hootsuite - Internet - Large
Hootsuite used Acquia DAM to organize and manage creative assets across global teams. Before, files were scattered and hard to... find, hurting brand consistency. With Acquia DAM, Hootsuite created a central brand portal, making content easy to access for everyone. Teams now save time, work faster, and keep brand materials on-message. Over 14,000 downloads and 575,000 embed views show strong adoption. Integrations with Adobe and their CMS improved workflows and collaboration.