Blueshift helped Tuft & Needle boost email revenue by 181% in one year. The company switched from a basic ESP... to Blueshift to use first-party data, AI, and advanced segmentation. They launched behavior-triggered campaigns like abandoned cart and product upsells. Tuft & Needle saw a 578% increase in traffic and a 17% rise in average order value. The team also increased automation workflows by 40% and segments by 180%.
Vipino used Custobar and Shopware 6 to personalize wine recommendations for 100,000 customers. They connected customer data to create individual... profiles and send targeted emails. This led to a 22% increase in repeat buyers and 40% of total sales coming from email. Conversion rates for replenishment reminders rose above 30%. Customers now receive relevant offers, and unsubscribe rates dropped as communication became more personal.
The Very Group uses Celebrus to improve personalization, analytics, and fraud prevention. Steve Pimblett, CDO, shares how Celebrus helps them... understand customers better. This leads to better online shopping experiences. The solution builds trust and unlocks value for the retailer. Celebrus supports data-driven decisions for this large digital retailer.
CSG Xponent helped a major U. S. retail pharmacy chain boost prescription refills. The pharmacy used automated voice reminders and...self-service IVR to reach patients. Real-time checks reduced invalid and duplicate refill requests. The program delivered a 627% return over monthly costs. Over 43% of live-answer calls led to a refill, with 30 million outbound and 500,000+ inbound calls each month.
Scal-e helped American Vintage manage customer data and loyalty programs. The platform unified data and made campaign management easy. American... Vintage found Scal-e highly customizable and efficient for daily marketing tasks. The team appreciated Scal-e’s professional support and quick adaptation to feedback. Scal-e improved communication campaigns and loyalty management for the retail brand.
Future Group used Manthan to solve three big problems: connecting in-store and online shopping, digitizing the in-store experience, and learning what customers want. Manthan helped their... teams use data for better assortment planning, event planning, and personalized communication. This made it easier for stores, marketers, and merchants to make smart decisions. The case shows how data-driven tools can help retailers meet customer needs.
Data Axle helped Lands' End improve its email marketing with targeted, triggered campaigns. Responsive design and personalized emails led to... a 5% increase in clicks and 17% more revenue. Remarketing triggers doubled the audience and boosted revenue by 70% for that program. Lifecycle emails raised click-to-open rates by 25% and created a new revenue stream. Reactivation campaigns re-engaged inactive subscribers, generating a quarter of lifecycle program revenue.
BrandAlley used Eulerian Technologies’ analytics and tag management to improve its RTB display advertising. By integrating CRM data with Sociomantic... Labs’ dynamic creative solutions, BrandAlley matched four times more CRM profiles in real time. This led to a 4x increase in sales volume and doubled new customer acquisition year over year. The solution enabled precise segmentation and bid optimization for both new and existing customers. BrandAlley’s marketing team saw a significant boost in campaign ROI and data quality.
Ometria helped Whittard of Chelsea boost customer loyalty and retention. The brand launched Whittard Rewards to engage shoppers and reduce... churn. With Ometria, they saw a 32% increase in repeat rate and a 17% drop in churn. Automation now drives 62% of email revenue. Email campaigns led to a 34% year-over-year rise in in-store orders. Whittard hit their membership goal five months early, showing strong CRM and omnichannel results.
Zoopla used Optimizely and Contentsquare to personalize the homebuyer journey. The team built a strategy around data, journey mapping, experimentation,... and automation. They used analytics to segment users and tailor experiences across devices. Experimentation allowed product managers to test ideas quickly. Automation connected insights to digital channels, improving customer engagement.
Fixel helped Wolvestuff, a North American online retailer, boost return on ad spend (ROAS) by 12X for mid-funnel visitors. Wolvestuff struggled to... target users who viewed products but did not add to cart. After using Fixel to score user engagement, they identified highly engaged visitors and targeted them with Facebook Dynamic Product Ads. This new audience segment delivered strong conversions, matching or exceeding results from traditional cart abandonment campaigns.
KrasotkaPro used REES46 personalized product recommendations to boost sales. They wanted to increase average order value and expose customers to... new products. REES46 helped them target customer segments with tailored suggestions. After implementation, their average order value rose by 10%. They also saw more sales of higher-priced items and better email engagement.
Related Digital helped Sportsoul boost its sales conversion rate by 6x using marketing automation. The company used segmentation to target... the right audiences and cut messaging costs. Mobile automation scenarios triggered campaigns that raised conversion rates to 9 percent. One scenario generated 5x more revenue than others. Sportsoul managed all marketing activities from one platform for better efficiency.
Ashley Furniture used the Zeta Marketing Platform to unify all their marketing data and partners in one place. This helped them... improve their omnichannel strategy by bringing together search, social, and TV. With everything in one ecosystem, they gained better insights for growth and retention. The unified platform also improved attribution for their campaigns. Zeta's AI-powered tools made their marketing more effective.
The Latest Customer Data Platform Deployments delivering value in Financial Services
St. Mary's Bank
- Financial Services
- Medium
Manchester, USA
Progress Sitefinity CMS helped St. Mary's Bank move from a static website to a personalized digital experience. The bank replaced... its old Kentico CMS to give marketing teams more control and reduce developer reliance. Sitefinity enabled persona-based personalization, covering 75.6% of users across seven personas. Integration with Snowflake allowed secure, data-driven targeting. The bank saw a 9% increase in active users and improved engagement, while maintaining compliance and governance.
Airbyte helped BetterSaver unify customer data from HubSpot, Intercom, Facebook, and Instagram. The team replaced manual Python scripts with Airbyte's... APIs and connectors, integrating data into Google BigQuery. This gave marketing full visibility into the customer journey and improved campaign analysis. The solution is secure, easy to use, and saves time. BetterSaver no longer needs to hire a data engineer, reducing costs for the startup.
Moniwan used the Commanders Act CDP to improve customer knowledge. The platform helped them optimize their digital marketing levers. This... led to better targeting and engagement. Moniwan gained a deeper understanding of their customers. The solution supported their digital marketing goals. The case highlights the value of customer data platforms for financial services.
Acceleraid personalisation software helped a financial services provider generate 65,000 additional appointments for mortgage advisors. The AI-driven solution created tailored... web pages for each visitor, using real-time data like device and search terms. This led to a 20% increase in appointments and appointments were booked 30% faster. The software integrated with the customer CMS to optimize the user journey.
FirstHive helped a leading mutual fund house solve data silos and campaign challenges. The company used FirstHive's customer data platform... to bring together data from many sources. They reduced the time to access enriched customer data from up to 15 days to just 2 days. FirstHive automated dashboards and enabled real-time segmentation with 170 intelligent attributes. The mutual fund house could now run targeted campaigns and track key metrics in real time.
Redpoint Data Readiness Hub helped a top mortgage lender reduce customer churn. The lender struggled with siloed data and lacked... a single customer view. Redpoint created Golden Records for individuals, households, addresses, and loans. This enabled better identity resolution and real-time updates. The lender now runs targeted campaigns, proactively engages customers, and optimizes advertising spend with deeper insights.
Driving ROI and results: Understanding the Impact of Customer Data Platform in Banking
Fulton Bank
- Banking
- Large
Lancaster, USA
Fulton Bank used Reltio Data Cloud to modernize its data management. The bank gained a 360-degree view of customers and... real-time entity resolution. Reltio enabled secure authentication for call center interactions and improved data quality. Integration with both modern and legacy systems was seamless. These changes helped Fulton Bank boost customer loyalty and drive growth.
Zeotap's Customer Data Platform helped a global bank improve its customer acquisition strategy. The bank unified web, email, and mobile... customer IDs to build a single customer view. Zeotap enriched 60 million profiles and enabled lookalike audience targeting. The solution delivered a 50% match rate for new customer acquisition. The bank reduced yearly attrition by 20% to 30%, boosting revenue growth.
Major UK retail and commercial bank
- Banking
- Very Large
London, UK
Recordsure's ConversationReviewAI suite helped a major UK bank achieve 100% QA oversight of mortgage conversations. The bank previously reviewed less... than 5% of sales. With the new system, they now record and analyze about 5,000 conversations each month. QA review time dropped by over 50%. The bank improved advice standards and reduced complaints. They also cut QA and compliance costs.
Optimove helped Tesco Bank fix a Microsoft email block that sent messages to spam. The team audited data from SendGrid... and Optimove to find the problem. They removed dead addresses and reset sender reputation with Microsoft. Tesco Bank now uses a 30-day export to keep their email list clean. Inbox placement and sender reputation improved. Email deliverability is now a key part of their CRM strategy.
Lemnisk helped Premier Middle East Bank boost new-to-bank conversions by 40%. The bank used Lemnisk to deliver hyper-personalized digital experiences... across its website. Real-time behavioral data powered targeted messaging for both new and existing users. Cross-channel engagement included onsite, web push, and banner personalization. The platform ensured data security with ISO certifications.
TouchTunes used Kevel’s server-side APIs to add ads to their digital jukeboxes. They needed a solution that did not rely... on JavaScript tags. Kevel enabled TouchTunes to launch a DOOH ad platform in weeks. The platform supports direct-sold, interactive, and programmatic ads. Advertisers can target by location, time, and music genre. This helped TouchTunes boost revenue from their jukebox network.
Lexer’s CDXP helped Village Cinemas reengage lapsed customers after pandemic lockdowns. The marketing team used detailed customer segmentation to create... targeted campaigns. This led to a 56% year-over-year increase in gift voucher sales and an 18% rise in active loyalty program members. Village Cinemas divided their audience into 24 segments for personalized offers. The campaign drove more viewers back to theaters and boosted loyalty engagement.
Simon AI helped SeatGeek automate audience targeting for thousands of Tier 2 events. The marketing team replaced manual workflows with... AI agents that matched fans to events using propensity scoring. This shift led to a 70% increase in gross transaction value per contact sent. The system surfaced 7.1% of each market weekly as high-propensity fans. SeatGeek now delivers more relevant recommendations and scales campaigns without expanding the team.
Shubert Ticketing used Acoustic Analytics to spot and fix customer struggles on its ticketing sites nearly twice as fast as before. The platform helped... identify and resolve technical errors that blocked sales, saving revenue that would have been lost. Session replays allowed the team to quickly diagnose checkout issues and improve user experience. Shubert Ticketing avoided the cost and complexity of managing an in-house analytics platform. The company now uses data to prioritize site improvements and boost conversion rates.
Customer Data Platform in Action in Other Industries
Channel 4
- Broadcast / TV
- Large
London, UK
Channel 4 used mediarithmics as its CDP partner to build the data foundation for its Brandm4tch product. The collaboration enabled... Channel 4 to innovate in audience monetisation and marketing personalisation. Channel 4 received awards and praise for Brandm4tch. The case highlights the impact of a holistic CDP in the broadcast industry.
Fanplayr helped Mediaset Infinity boost user engagement on its streaming platform. The team used a managed service and a mood-based... widget to target inactive users. When users clicked an emoticon, they saw films matching their mood. 50% of users who interacted with the widget watched at least one new piece of content. This increased time spent on the site and encouraged content discovery.
Squirro helped the Bank of England's Prudential Regulation Authority launch cognitive search in just nine months. The new system made... it easy for users to find information. User feedback was very positive, with high adoption and demand for demos. The project set a new standard for fintech in large, regulated organizations.
Hive Marketing Cloud helped Peak Retreats unify their customer data and automate email marketing. Peak Retreats moved from multiple data... sources to a single marketing CDP with advanced segmentation. This change saved the team a lot of time and improved customer experience. Customers now get relevant, timely communications tailored to their needs. The marketing team reduced data management work and gained more marketing power. Peak Retreats won the 'Best Ski Operator' award after these improvements.
Team Internet
- Marketing And Advertising
- Medium
Munich, Germany
CHEQ helped Team Internet block 361 million invalid requests and cut malicious bots by 63%. The platform saved Team Internet... $50,000 per month in infrastructure costs. Automation tool traffic dropped by 58%. Scraper activity fell by 56%. Team Internet now protects its digital operations and reduces compliance risk with proactive traffic intelligence.
Simvoly helped a digital marketing and lead generation business reach $100,000 in monthly recurring revenue. The company needed a flexible... white label website builder to offer custom solutions for its clients. Simvoly provided key features like Spanish language support and customizable templates. This allowed the business to deliver more value and support to its customers. The switch from third-party tools improved client satisfaction and business growth.
A leading CDP
- Marketing And Advertising
- Medium
FullContact helped a leading CDP launch a new product line worth $3 million per year. The CDP wanted to offer... deterministic identity resolution for retail and ecommerce clients. FullContact provided a robust identity solution, integrated natively with Snowflake. This enabled the CDP to deliver more value to its customers. The new product line expanded their offerings and revenue.
Momentum Digital
- Marketing And Advertising
- Small
LayerFive helped Momentum Digital, a marketing agency, unify data and automate reporting. The agency managed 47 clients and struggled with... manual data work and fragmented tools. After using LayerFive's platform, they increased client retention by 89% and generated $420K in extra annual revenue. The solution reduced manual reporting time and improved operational efficiency. LayerFive enabled Momentum Digital to scale and deliver better results for e-commerce and B2B SaaS clients.
Driving ROI and results: Understanding the Impact of Customer Data Platform in Hospital And Health Care
Zur Rose Pharma GmbH
- Hospital & Health Care
- Large
Germany
Pimcore helped Zur Rose Pharma GmbH cut time to market by 60%. The company used Pimcore's PIM, DXP/CMS, and DAM... to centralize product data for multiple online pharmacies. They replaced separate systems with one scalable platform. The project launched in 11 months, with the first version live in 5 months. Duplicate data dropped by 66%. Teams now work faster with automated workflows and real-time data sharing across channels like Magento 2 and email.
Urgent care organization (NYC)
- Hospital & Health Care
- Large
New York, USA
Audiense In-Person helped a New York urgent care group nearly double clinic volume. The company used Audiense’s site selection model... to choose new clinic locations. 26 out of 30 clinics placed in recommended areas saw almost 2x higher average unit volume. Audiense’s analytics platform let the team validate growth strategies with data. The urgent care group also valued Audiense’s consultative support and ability to analyze internal and external data.
AdvaCare Home Services
- Hospital & Health Care
- Medium
Pittsburgh, USA
Medforce helped AdvaCare Home Services improve accounts receivable productivity. AdvaCare used Medforce’s CommandCenter to gain full visibility into AR processes.... The solution automated invoice tracking and matched remittance notices in real time. Managers could monitor cash flow and reassign work quickly. Days outstanding dropped to 30–33 days, and write-offs were reduced. Staff managed denials faster and eliminated bottlenecks.
Major West Coast Health System
- Hospital & Health Care
- Very Large
Acqueon Campaigns helped a major West Coast health system modernize collections and improve compliance. The provider struggled with outdated campaign... tools, data overload, and underperforming collections. Acqueon integrated seamlessly with their CRM, enabling omnichannel patient engagement and campaign automation. Results included 58% patient satisfaction, 29% faster payment, 47% more patients using self-service, and twice as many campaigns executed. The solution ensured compliance and reduced costs by cutting third-party vendors.
The Customer Data Platform Blueprint for Better Selection Decisions in Apparel And Fashion
Under Armour
- Apparel & Fashion
- Large
Baltimore, USA
Under Armour used Salesforce POS to improve its in-store experience. The company cut hardware support costs by 50% and reduced... transaction time by 12%. Store setup now takes less than two hours, down from a day and a half. There are no missing transactions or replication issues. Staff can handle customer search, registration, and checkout in one mobile app. This led to faster checkouts, lower costs, and higher customer satisfaction.
Lucky Brand used Amperity’s AI technology to unify customer data from many systems. Before, their data was scattered and hard... to use for personalization. With Amperity, they quickly built a complete and accurate customer view. This helped them get better customer insights in just weeks. The new system made it easier to understand and serve their customers.
Mapp Marketing Cloud helped Peacocks, a UK fashion retailer, fix a big email deliverability problem. Microsoft open rates had dropped... from 50% to 9%. Mapp cleaned legacy data, added real-time email verification, and created special segments for Microsoft addresses. They also improved list hygiene and reactivation journeys. Open rates rose to 60-70%. Revenue per 1000 sendouts increased by 54%. Attributed revenue grew by 2%.
The Customer Data Platform Blueprint for Better Selection Decisions in Consumer Goods
Essity
- Consumer Goods
- Very Large
Stockholm, Sweden
Essity used BlueConic to unify customer data and improve ad targeting. The company built detailed customer profiles and created targeted... segments for remarketing. In two months, Essity cut cost per acquisition by 50%. Revenue in their online shop rose by 42%. Return on ad spend increased by 25%, even with a 20% lower retargeting budget. BlueConic helped Essity reach the right customers and boost marketing results.
Lytics Customer Data Platform helped Nestle Purina improve their Facebook campaign results. The company used Lytics to gather and use... first-party data for better customer insights. This enabled them to send personalized messages to pet lovers at the right time. As a result, they achieved 1000 times more conversions at one-tenth the cost per click. The solution built trust and loyalty with their customers.
Paper and Packaging Board (P+PB)
- Consumer Goods
- Large
Wyng Experiences helped the Paper and Packaging Board boost engagement with interactive marketing campaigns. P+PB used quizzes, sweepstakes, and games... to educate both consumers and industry workers about paper's benefits. Their "Are You a Papertarian?" quiz saw over 400,000 sessions and campaign articles reached a 7.9% engagement rate. A B2B sweepstakes tripled landing page visit goals and exceeded contest entry targets. P+PB values Wyng for its flexibility, collaboration, and ability to drive measurable results.
The Customer Data Platform Blueprint for Better Selection Decisions in Automotive
U.S. Auto Parts
- Automotive
- Medium
Carson, USA
Tealium iQ tag management helped U. S. Auto Parts reduce friction between marketing and IT. The company used Tealium to...manage all digital marketing vendor tags with a simple interface. Marketing staff could deploy tags without IT, increasing agility and performance. Tealium improved site speed and made it easier to add new vendors. Both marketing and IT teams were excited about the solution.
Tealium iQ tag management helped U. S. Auto Parts reduce friction between marketing and IT. The company used Tealium to...manage all digital marketing vendor tags with a simple interface. Marketing staff could deploy tags without IT, increasing agility and performance. Tealium improved site speed and made it easier to add new vendors. Both marketing and IT teams were excited about the solution.
ANWB needed to screen over 5 million members against sanctions lists. They wanted to automate this process without losing accuracy.... With one integrated solution, ANWB now screens members in real time. This reduced manual work and improved compliance. The solution ensures audit and compliance standards are always met.
CliniClowns
- Non Profit Organization Management
- Small
Amersfoort, Netherlands
CliniClowns used Spotler Engage to improve their social media and webcare operations. They combined professional agents and volunteers to monitor... and respond to messages seven days a week. The platform helped them deliver positive engagement, manage live chat during campaigns, and quickly address requests from parents and care institutions. Spotler Engage enabled efficient teamwork, direct publishing, and real-time sentiment monitoring for better service and storytelling.
CliniClowns
- Non Profit Organization Management
- Small
Amersfoort, Netherlands
CliniClowns used Spotler Engage to improve their social media and webcare operations. They combined professional agents and volunteers to monitor... and respond to messages seven days a week. The platform helped them deliver positive engagement, manage live chat during campaigns, and quickly address requests from parents and care institutions. Spotler Engage enabled efficient teamwork, direct publishing, and real-time sentiment monitoring for better service and storytelling.
Driving ROI and results: Understanding the Impact of Customer Data Platform in Real Estate
Vacasa
- Real Estate
- Large
Portland, USA
Vacasa used Twilio Segment to unify customer data and personalize marketing campaigns. They implemented SMS and email to deliver timely... check-in codes and promotional messages. With SendGrid, Vacasa built targeted email programs and improved campaign performance. Personalized campaigns led to 3-10x more guest bookings and over 21% open rates on emails. Segment enabled smarter decisions and higher engagement across channels.
CustomerLabs connected Meydan’s Zoho CRM with Meta and Google Ads. Before, ad platforms only saw form fills as leads. Now,... they get signals when leads move through key CRM stages. This lets Meta and Google optimize for closed leads, not just form submissions. Meydan saw campaigns focus on higher-quality leads, improving lead generation results.
Department of Transport and Main Roads (TMR) Queensland
- Government Administration
- Large
Brisbane, Australia
TMR Queensland used SAP Business Technology Platform and SAP AI Core to improve road asset management. The ADVICE solution helped... automate and speed up analysis cycles, cutting scenario analysis from 11 hours to 4 hours. TMR achieved 80% faster results and ten times more accurate investment decisions. Automated data checks reduced manual errors and improved auditability. The platform enabled smarter, targeted investments and better outcomes for Queensland communities.
NSW Department of Climate Change, Energy, the Environment and Water
- Government Administration
- Large
Sydney, Australia
Acquia and Sitback Solutions helped the NSW Department of Climate Change, Energy, the Environment and Water launch two digital tools for energy savings. The platform uses... a headless Drupal architecture and Acquia Cloud to deliver real-time, personalized energy savings estimates. It processes over 1.8 million modeled scenarios and supports different user journeys for households, renters, and businesses. Policy teams can update rules without developer help, reducing maintenance. The solution met strict government standards and launched on time for a ministerial deadline.
Recent adoption and success with Customer Data Platform software in Media Production
Questex
- Media Production
- Medium
New York, USA
Questex used Omeda’s CDP and marketing automation to launch content channels for advertisers. The campaign generated $5.7 million in revenue... and achieved a 53% advertiser rebooking rate. Advertisers received exclusive, competitor-free placements across Questex’s digital channels. Targeted newsletters and emails built a special edition audience of over 10,000 subscribers. The program increased recurring revenue and allowed Questex to focus more on content creation.
Versant used Rokt Thanks and Rokt Pay+ to improve customer engagement at checkout for Fandango and GolfNow. They turned the... payment and confirmation pages into moments for relevant offers and upsells. This approach created a new commercial channel and drove significant incremental profit. The partnership required minimal operational overhead and did not compromise customer experience. Versant now applies learnings across its portfolio for ongoing growth.
The Customer Data Platform Blueprint for Better Selection Decisions in Telecommunications
Telenet
- Telecommunications
- Large
Mechelen, Belgium
NGDATA helped Telenet cut customer churn by over 20%. Telenet used NGDATA’s solution to analyze customer data in real time... and trigger alerts for call center agents. They increased campaign volume by 400% in three years. Their mobile customer base grew more than four times in a few months. Targeted messages led to higher content engagement and improved customer satisfaction.
Synerise's mobile SDK enabled Orange Poland to launch the Memory Card Game in its mobile app. Over 40,000 users played... in the first week, with 120,000 game completions. The game used in-app gamification and rewards to boost engagement and retention. Synerise analytics tracked user behavior and measured the impact of the reward system. User satisfaction increased, with positive feedback on the interactive experience and prizes.
The Customer Data Platform Blueprint for Better Selection Decisions in Hospitality
Mt. Hood Meadows
- Hospitality
- Medium
Mt. Hood, USA
Ascent360 helped Mt. Hood Meadows unify guest data and build targeted audience segments. The resort used the platform to send... personalized emails and automate pre-arrival campaigns. A segmented Pass Renewal campaign generated $600,000 in revenue. Event-based email click-through rates rose to over 50%. Event registrations increased by 50-75% after targeted announcements. Mt. Hood Meadows improved guest retention and satisfaction with data-driven marketing.
Bilderberg Hotels wanted to better understand and engage their guests. They partnered with prdct to set up a Customer Data... Platform. prdct unified CRM, booking, transaction, and marketing data into single customer profiles. Dashboards and scorecards gave Bilderberg new insights into guest behavior and preferences. Within four weeks, they launched data-driven marketing and improved campaign relevance. This led to higher conversion rates, increased revenue, and better customer retention.
VGZ used Hyland's OnBase to improve digital transformation in healthcare administration. The company automated document management and streamlined workflows. OnBase... helped VGZ handle 7,500 digital files daily and process 2,700 claims per day. This led to faster service and better efficiency for the insurance team. VGZ is one of the largest health insurers in the Netherlands.
Recent adoption and success with Customer Data Platform software in Computer Software
Sovos
- Computer Software
- Large
Boston, USA
Leadspace helped Sovos increase win rates by 55% using predictive modeling. Sovos used Leadspace to improve targeting and segmentation. The... platform gave Sovos more confidence in their data. Sovos could now reach the right prospects with the right offerings. This led to better results throughout the sales funnel.
A vertical SaaS company
- Information Technology And Services
- Large
Tamr’s AI-native MDM platform helped a vertical SaaS company unify customer data from multiple acquisitions. The company acquires about one... business per month, each with its own CRM and data structure. Tamr enabled faster M&A due diligence by identifying customer overlap and cross-sell opportunities. The solution replaced manual spreadsheets with a governed, centralized database. This foundation supports future AI-powered customer intelligence and efficient sales territory planning.
LeadBoxer helped International Data Group (IDG) collect and process website and email activity data. IDG needed to feed their dashboarding... product with daily behavioral data from identified companies. LeadBoxer tracked logins, enriched data with firmographic details, and automated uploads to an FTP server. The solution processed millions of events per day. IDG used this data to power their enterprise sales dashboard product.
The Latest Customer Data Platform Deployments delivering value in Construction
Meritage Homes
- Construction
- Large
Scottsdale, USA
Sitecore Experience Platform helped Meritage Homes transform its digital home buying process. The company replaced a complex, fragile content system... with a composable, headless platform. This let marketing teams update web content without IT help. The new site improved customer experience and increased site traffic. Meritage Homes saw a 17% rise in new customer offers after the digital overhaul.
The Customer Data Platform Blueprint for Better Selection Decisions in Sports
FC Utrecht
- Sports
- Medium
Utrecht, Netherlands
Nominow's Customer Data Platform helped FC Utrecht double their webshop turnover and increase ticket sales by 23%. The football club... unified data from 12 sources, including ticketing and POS, to create a single customer view. This enabled personalized fan engagement and targeted campaigns. FC Utrecht reduced manual data handling and improved operational efficiency. Their data-driven approach strengthened fan loyalty and commercial results.
Igenics uses high-quality, clinically-studied ingredients like L-Theanine and Ashwagandha in its health supplements. The company focuses on natural solutions to... help with stress, mood, and sleep. Customers report better energy, improved mood, and better sleep after using Igenics products. Igenics is known for strict quality control and transparency about ingredient sourcing. The brand also offers educational resources to help people make healthy choices.
TGI Fridays used an omnichannel personalization platform to connect online and offline customer experiences. They increased their conversion rate by... 35% through mobile commerce and targeted digital promotions. The restaurant chain integrated with Open Table for reservations and used Twitter chatbots for customer engagement. They also partnered with FandangoNOW for special deals and created personalized offers using unified customer profiles. These strategies helped boost sales and build customer loyalty across digital and in-store channels.
Journy. io helped Aikido Security connect customer data with product adoption data. Sales and customer success teams now get the...right data in their tools, like Hubspot and Slack. Journy.io made setup easy with Segment integration and ready-made reports. Aikido can now monitor customer health scores and act fast. The team saves time and does not need extra development resources. They can see when customers sign up and what they do in the product.
The Latest Customer Data Platform Deployments delivering value in Internet
Vimeo
- Internet
- Large
New York, USA
Openprise helped Vimeo hit a 1-minute speed-to-lead by automating campaign management and list loading. Vimeo replaced Marketo's orchestration layer with... Openprise, connecting product engagement data from Snowflake and enabling fast, sales-ready user enrichment. The marketing team now controls logic and updates without engineering help. PLG users are identified and moved into the funnel the same day. List uploads no longer slow down campaigns, and the ops team owns the GTM stack end-to-end.
