Customer Data Platform Customer Deals | Implementation & Best Practices

Data Axle helped a top 5 US health insurer use data and analytics to improve customer acquisition. The insurer faced challenges with regional product differences and complex marketing needs. Data Axl...e provided database services, consumer data, and expert analytics. The results included a 32% reduction in disengaged website visitors, a 4-8.2% lift in acquisition rates for target audiences, 3,000 hours of labor saved, and a 5 percentage point increase in lead quality.
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Invenna CDP helped Het Nederlandse Rode Kruis solve problems with scattered donor data. The platform created a 360-degree view of donors, making it easier to run targeted campaigns. The solution enab...led omnichannel marketing and advanced analytics. As a result, direct mail conversion rates increased by 13% and average donation amounts rose by 28%. The organization now has better donor insights and improved fundraising results.
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Twilio helped Age UK and Zing build safe, scalable, and cost-effective services for volunteers and the elderly. The solution focused on secure communications and efficient volunteer management. Twili...o's platform enabled better engagement and support for elderly users. The partnership improved service delivery and operational efficiency for the non-profit sector.
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The ASPCA wanted to get more donations all year, not just during the holidays. They worked with Rokt to run ads on ecommerce sites and used lookalike audiences to find new donors. They also tested di...fferent ads to see what worked best. As a result, donor volume grew by 89% year-over-year. Conversion rates from lookalike audiences were 413% higher than other groups.
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Blueshift Customer AI Agents helped Zumper run 20 marketing experiments in one month. Sixteen of these experiments showed a strong increase in conversion outcomes. The AI-powered automation saved ove...r 40 hours of marketing operations. Lead conversions increased by 34%. Blueshift enabled Zumper to test, optimize, and personalize campaigns at scale.
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Hyland Automate helped Indiana State University modernize its form collection and improve operations. The university faced delays and frustration with its old system, which required frequent updates ...and did not integrate well. Hyland Automate provided dynamic forms and seamless integration with existing systems. This made workflows smoother and more efficient for students and staff. The new solution improved security and made it easier to manage financial aid data.
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Optimove’s CRM Marketing Hub helped STS Gaming Group scale to 455 monthly campaigns. STS achieved over 90% live customer communication and 83% of segments with less than 0.4% of customers. The team u...sed AI journey mapping to boost player retention. STS now runs multichannel marketing across six channels from one platform. Personalization and automation improved all key metrics.
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Openprise RevOps Automation Platform helped Zendesk marketing operations automate data cleansing, enrichment, and standardization. Zendesk gained hundreds of thousands in revenue from better targetin...g and conversion. The team saw a 25% improvement in data cleansing efficiency and a 25% boost in sales team efficiency. High six-figure savings came from productivity improvements. Zendesk now manages data faster and more proactively with Openprise.
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CHEQ helped All Nippon Airways (ANA) meet strict privacy laws like GDPR and CCPA. ANA needed a fast, flexible consent management solution for millions of global users. CHEQ offered quick deployment, ...customizable consent banners, and automated tag management. ANA blocked hundreds of thousands of invalid users and protected customer data. ANA trusted CHEQ for security and compliance across its large airline operations.
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With Simon Data, marketers identified active website users and added them to existing campaigns. This led to a 20% increase in revenue. The platform made it easy to match anonymous visitors to known ...profiles. Marketers found the process simple and effective. Simon Data helped automate data-driven decisions for better results.
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Pimcore helps Paul Green manage data and deliver better customer experiences. The platform offers tools for omnichannel selling and faster time-to-market. Paul Green uses Pimcore to reduce total cost... of ownership. The solution supports consistent product stories and streamlined asset management. Results focus on efficiency and improved customer engagement.
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American Vintage wanted to improve their customer marketing. They used Scal-e to manage their database, send campaigns, and run a loyalty program. The platform was easy to use and very efficient. The... Scal-e team provided strong support and adapted to their needs. The customer was very satisfied and recommends Scal-e.
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Custobar helped AVA, a Belgian retailer with over 50 stores and an online shop, connect data from both physical and online sales. AVA used Custobar’s customer data platform to target different custom...er groups with personalized messages. Automated email campaigns, like abandoned cart reminders and VIP newsletters, led to strong results. AVA’s VIP newsletter saw a 43% open rate, 7.6% click rate, and a 10.3% conversion rate. AVA values Custobar’s support and the ability to improve campaigns with features like product recommendations.
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Zeta Marketing Platform helped Aerosoles boost customer acquisition. Aerosoles wanted to grow online sales and lower costs. Zeta used AI-powered targeting and personalized ads to reach high-intent sh...oppers. The campaign sent users to curated product pages, not just the homepage. Aerosoles saw a 5X return on ad spend and a 23% lower cost per acquisition. The always-on strategy turned new buyers into loyal customers.
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Experiences by Jebbit helped Nars Cosmetics move from transactional marketing to interactive, data-driven engagement. Nars launched 20 digital experiences, including quizzes, to learn about customer ...preferences and lifestyles. 25% of website visitors engaged with at least one quiz. The average quiz completion rate was 74%. Consumers answered 183,000 questions and spent 379 hours in digital conversations. Nars saw a lift in average order value and increased customer interaction on their website.
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Sociomantic Labs and Eulerian Technologies helped BrandAlley use real-time CRM data in their retargeting campaigns. BrandAlley wanted to increase sales and attract new customers by using purchase his...tory in display ads. By integrating CRM data with RTB campaigns, they matched four times more CRM profiles and doubled new customer acquisition. Sales volume grew four times year over year. BrandAlley saw a big improvement in ROI from their retargeting strategy.
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Hive Marketing Cloud helped Natures Menu improve their marketing and customer understanding. They used Hive to focus on pet customer journeys. New customer acquisition rates doubled in the first mont...h. The platform enabled targeted emails and increased retention. Natures Menu could also track campaign ROI easily.
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Manthan helped a large Singapore supermarket improve in-store customer engagement. The supermarket wanted to grow market basket size and engage shoppers with digital, personalized messages. Manthan u...sed indoor positioning and beacons in the lighting system. Customers received real-time, personalized notifications when they entered the store. This made the retailer more innovative and improved customer experience.
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Zeotap CDP helped Virgin Media O2 fix wasted ad spend from poor customer targeting. The company used Zeotap to suppress existing customers from digital ad campaigns. Zeotap unified data from web, mob...ile, and cable to build accurate customer profiles. Virgin Media O2 saved £1 million on paid media in one year. They cut cost per order by 37% and increased conversions by 43%.
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Nexphone wanted to make eSIM transfers easy for their customers. They used EaaS powered by NetLync. They were surprised by how fast and simple the integration was. They finished setting up all APIs i...n just 2 weeks with only one developer. This helped them offer seamless eSIM transfers to their customers.
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Acqueon Campaign Manager replaced DISH Network's outdated Noble Systems platform. DISH faced slow campaign tools and incomplete customer records. Acqueon integrated with their Cisco Contact Center an...d mobile app in under 6 months. DISH saw a 25% efficiency improvement, 30% higher connect rate, and 28% boost in customer satisfaction. The number of campaigns executed more than doubled.
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Tealium helped Spark New Zealand move from slow, batch marketing to real-time, AI-powered personalisation. Spark New Zealand used Tealium, Snowflake, and Kapello to connect live customer data and AI ...decisioning. This new system delivers personalised experiences in under 200 milliseconds. Spark New Zealand now drives millions in extra revenue. Marketers can build, test, and scale campaigns faster across 15 markets.
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Tealium helped Spark New Zealand move from slow, batch marketing to real-time, AI-powered personalisation. Spark New Zealand used Tealium, Snowflake, and Kapello to connect live customer data and AI ...decisioning. This new system delivers personalised experiences in under 200 milliseconds. Spark New Zealand now drives millions in extra revenue. Marketers can build, test, and scale campaigns faster across 15 markets.
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Recordsure CaseReviewAI helped a UK consultancy firm scale up its managed services for wealth advice reviews. The firm wanted to boost efficiency by 20-25% without losing quality. Recordsure deployed... workflow, AI, and BI/MI tools. This led to over 50% efficiency gains, a 92% success rate in classification and dating, and a 50% reduction in file review time. The solution improved review quality and provided valuable trend analysis for the firm's clients.
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LayerFive helped BILLY Footwear improve marketing attribution. The company used LayerFive's marketing data platform. This gave them better insights into their marketing actions. The solution helped B...ILLY Footwear find more ways to grow revenue. The case study shows how LayerFive supports brands in the apparel and fashion industry.
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Lexer helped Alembika, a luxury women’s fashion brand, understand their true customer base. Alembika used Lexer’s CDXP and Experian Mosaic integration to unify and enrich customer data. They discover...ed a hidden, valuable customer segment. Alembika changed their marketing and product strategies based on these insights. As a result, they increased average order value by 8% and grew revenue by 11%.
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Mapp Fashion helped River Island boost revenue by 6% in 12 months. The retailer used apparel-specific personalization on their product listing pages. This approach outperformed two generic providers,... raising revenue per visitor by 3% in the initial test. Expanding personalization increased average order value by 5% and conversion by 3%. Email integration with Mapp Fashion led to a 34% higher click-through rate and a 52% increase in click-to-open rate.
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Einstein 1 Service helped Algo cut service call times by 80%. Algo used the platform to improve customer support. The solution made service faster and more efficient. This led to big time savings for... Algo's team. The case shows how AI can help IT companies serve customers better.
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LeadBoxer helped International Data Group (IDG) collect and process website and email activity data. IDG needed to feed their dashboarding product with daily behavioral data from identified companies.... LeadBoxer tracked logins, enriched data with firmographic details, and automated uploads to an FTP server. The solution processed millions of events per day. IDG used this data to power their enterprise sales dashboard product.
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Bilderberg Hotels wanted to better understand their customers and communicate with them more effectively. They started a data-driven marketing project to bring all customer data together and create a... single customer view. PRDCT set up a Customer Data Platform, combining CRM, transaction, booking, analytics, and email data. Bilderberg gained access to dashboards and scorecards for insights and trends. Within 4 weeks, they improved personalized campaigns, increased conversion rates and income, and achieved higher customer retention.
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Ascent360 helped Mt. Hood Meadows improve guest experience with better audience segmentation. Before, they struggled to send relevant emails and could not target different guest groups. With Ascent36...0, they unified guest data and built targeted campaigns. They generated $600K from a segmented Pass Renewal campaign. Event-based email click-through rates rose to over 50%. Event registrations increased by 50-75% after targeted emails. Mt. Hood Meadows now tracks key metrics and delivers more personalized communications.
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Redpoint Data Readiness Hub helped citizenM unify guest data from eight sources. The hotel chain created a single guest view to improve segmentation and marketing. This led to a 44% open rate for ema...il win-back campaigns. Targeted SMS outreach drove a 10% conversion rate for mobile app downloads. Google Ads data uploads achieved a 12% conversion rate, and Facebook uploads reached a 65% match rate.
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NGDATA helped Alliant Credit Union improve their broker onboarding process. Before, onboarding took days or weeks. With NGDATA's portal, onboarding now takes minutes. Data quality improved with stand...ardized processes. Business users can now monitor issues directly, saving time. Broker satisfaction increased and risk was reduced. The solution led to faster communication and more reliable data.
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Barkyn improved their retargeting strategy with Velocidi. They focused on personalization and buyer intent. This led to doubling their retargeting conversions.

Kiehl’s wanted to improve their sales during Black Friday. They used RMC solutions to run a cross-channel campaign. The campaign included email marketing, social media, and website content. This camp...aign increased their conversion rate by 82.41%. It also helped Kiehl’s gain new leads and improve their brand identity.
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Lytics Customer Data Platform helped Nestle Purina improve their Facebook campaign results. The company used Lytics to gather and use first-party data for better customer insights. This enabled them ...to send personalized messages to pet lovers at the right time. As a result, they achieved 1000 times more conversions at one-tenth the cost per click. The solution built trust and loyalty with their customers.
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Commanders Act helped Clarins improve conversion tracking with Facebook CAPI using server-side integration. Clarins wanted to increase acquisition, loyalty, and optimize campaign costs. They also nee...ded to monitor data in real time and manage consents. The solution delivered about 20% more deduplicated conversions and a 40% increase in visitor onboarding to page views. Clarins now tracks conversions more accurately across global e-commerce sites.
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FullContact helped a leading CDP create a new $3 million per year product line. The CDP wanted to offer deterministic identity for retail and ecommerce customers. They needed this solution to work na...tively within Snowflake. FullContact provided a robust identity resolution solution. This enabled the CDP to deliver more value to its customers.
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Omeda’s customer data platform helped Randall Reilly combine audience data from all channels. They used Omeda and Google Analytics to see detailed user-level insights. This let them refine their cont...ent and target readers better. Randall Reilly saw more than 10% growth in email engagement. Their unique email audience grew by double digits across all brands.
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Nominow's Customer Data Platform helped FC Utrecht improve the fan experience by connecting offline and online data. FC Utrecht used the platform to centralize data from 12 sources, including ticketi...ng and online channels. This allowed for personalized fan engagement and targeted campaigns. The solution doubled the webshop turnover rate and increased average ticket sales by 23%. FC Utrecht became a leader in data-driven fan engagement and marketing innovation.
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CustomerLabs helped India’s leading personal wellness brand overcome Meta’s strict data privacy rules. Meta blocked their purchase events and custom audiences, stopping ad campaigns and hurting reven...ue. CustomerLabs used server-side tracking, event renaming, and data scrubbing to restore ad account access in less than 24 hours. The brand achieved a high event match quality score of 9.3, regaining full ad performance and compliance.
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Airbyte helps Drivepoint, an AI-powered strategic finance platform, deliver AI-ready data from sources like Shopify, Amazon, and QuickBooks. Drivepoint uses Airbyte’s connector catalog and custom con...nector builder to integrate complex, non-standard data for consumer brands. 75% of Drivepoint’s customers see a 6.7% median EBITDA% increase in the first year. CFOs save hours daily by automating data aggregation, focusing on strategic finance instead of manual reporting. Airbyte enables Drivepoint to scale from mid-market to billion-dollar enterprise clients.
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FirstHive helped a leading mutual fund house solve data silos and campaign challenges. The company used FirstHive's customer data platform to bring together data from many sources. They reduced the t...ime to access enriched customer data from up to 15 days to just 2 days. FirstHive automated dashboards and enabled real-time segmentation with 170 intelligent attributes. The mutual fund house could now run targeted campaigns and track key metrics in real time.
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Squirro’s Service Management solution helped a leading telecommunications provider improve customer support. The company used AI to automate issue classification and ticket routing. Conversational AI... collected needed information for ticket resolution. The system assigned priority and service teams automatically. This made customer service faster and more precise.
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Acoustic helped the Australian Grand Prix reach new audiences. The event used Acoustic to boost efficiency and save costs. Customer engagement improved across multiple channels. Campaign management b...ecame more scalable with the platform. The solution supported better marketing results for the event.
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Optimizely used its own Content Management System and Visual Builder to speed up website creation. The digital team built a visually appealing site in just two weeks. The tools let developers and mar...keters work faster and more easily together. Optimizely Web Experimentation enabled more frequent testing and better digital experiences. The team values the new features and looks forward to Optimizely One for unified content and campaign management.
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Bayer used Acquia to improve accessibility on their digital platforms. The solution focused on making content easier to access for all users. Acquia helped Bayer meet accessibility standards. This im...proved the user experience for people with disabilities. Bayer now offers a more inclusive digital experience. The project highlights the importance of accessibility in the pharmaceuticals industry.
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Reltio helped Eaton unify customer data from over 90 ERPs in just 6 weeks. Eaton used Reltio to fix data silos and reduce errors in rebate processing. The solution reclaimed $14M+ in rebate leakage a...nd saved $10-14M yearly. Eaton now has faster decisions, better data quality, and a strong foundation for AI. Teams reuse trusted data across analytics, pricing, and operations.
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Amperity helped Alaska Airlines connect all their customer data into a single Customer 360 view. This let them send personalized messages to guests before their trips. They used real-time API integra...tion to keep customer information up to date. As a result, they saw a 198% increase in conversion rate, a 61.1% increase in open rate, a 22.5% increase in click-through rate, and 30% cost savings on online ads.
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FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes to the cloud, optimizing functions like employee self-service...s and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.
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NectarOM's Omnichannel Personalization SaaS Solution helped TGI Fridays improve their digital and in-store customer experience. TGI Fridays used mobile commerce and omnichannel personalization to con...nect with customers online and offline. They joined Open Table for easy reservations, used Twitter chatbots for customer service, and partnered with FandangoNOW for special deals. Their strategy increased their conversion rate by 35%. TGI Fridays used customer data to deliver personalized offers across channels, boosting both online and in-store sales.
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Buxton Intelligence helped Pollo Campero improve business growth and customer engagement. The solution provided strategic insights using analytics and AI. Pollo Campero used these insights to guide t...heir business strategy. The case highlights the value of customer analytics for restaurant success. No specific numbers or metrics are mentioned in the content.
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AutoScout24 uses mediarithmics to boost advertising revenue. The company faces challenges from fewer cookies. They explore ID alternatives and new ways to measure results. AutoScout24 focuses on firs...t-party data and data clean rooms. This helps them build future-proof revenue streams in online car sales.
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Spotler helped Bridgestone Mobility Solutions boost LinkedIn engagement. Employees wanted to share company stories but needed guidance. Spotler enabled staff to act as brand ambassadors and post more... often. This led to more posts and a more authentic voice on social media. The company built a stronger network and improved social growth.
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Spotler helped Bridgestone Mobility Solutions boost LinkedIn engagement. Employees wanted to share company stories but needed guidance. Spotler enabled staff to act as brand ambassadors and post more... often. This led to more posts and a more authentic voice on social media. The company built a stronger network and improved social growth.
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Journy.io helped Aikido Security connect customer data with product adoption data. Sales and customer success teams now get the right data in their tools, like Hubspot and Slack. Journy.io made setup... easy with Segment integration and ready-made reports. Aikido can now monitor customer health scores and act fast. The team saves time and does not need extra development resources. They can see when customers sign up and what they do in the product.
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Medforce ContentCenter, CommandCenter, and RemitCenter helped a large not-for-profit healthcare system fix paperwork and process problems. The hospital struggled with manual document handling, wasted... time, and lack of visibility. Medforce automated document filing, claims management, and HR records. Staff now access files faster and managers see real-time dashboards. The hospital saved time, improved security, and cut costs by removing old tracking software.
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CHG Healthcare had problems with fragmented and duplicate provider records. Their internal data management system could not handle the scale and complexity. They used Tamr’s AI-native master data man...agement platform to unify and enrich provider data. CHG mastered 7.3 million provider records and reduced duplicates by 46%. They now have real-time access to accurate provider data and lower infrastructure costs.
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Sitefinity helped Mater Private Network build a scalable, mobile-first website for 12 locations. The new platform made content updates easy for a small marketing team. Security and compliance improve...d. The site now has over 1,000 pages and supports 550,000 unique visitors and 2 million page views each year. Referrals through the website increased by 24% in one year.
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