Customer Data Platform Success Stories: How Companies in 2026 Industries Drive Results

Blueshift helped Vouchercloud increase revenue by 81% with 1:1 triggered messages. Vouchercloud needed to balance personalized recommendations with paid brand... placements for over 5 million users. Blueshift enabled them to send the right message to each user while honoring paid tenancies. The solution delivered tailored experiences and improved customer engagement. Vouchercloud recommends Blueshift for businesses focused on marketing and customer relationships.
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Synerise AI helped Mój grocery retailer move from mass promotions to personalized offers. The retailer used behavioural AI to analyze... every customer action and predict the best promotion for each person. This led to a 30% increase in average spend and a 35% rise in shopping frequency. The AI-driven approach outperformed traditional methods by 4–5 times. Real-time decisioning at checkout boosted redemption rates by 200%. The retailer reached up to 70% of target groups with boosters, adding 30% more campaign revenue.
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The Very Group uses Celebrus to improve personalization, analytics, and fraud prevention. Steve Pimblett, CDO, shares how Celebrus helps them... understand customers better. This leads to better online shopping experiences. The solution builds trust and unlocks value for the retailer. Celebrus supports data-driven decisions for this large digital retailer.
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Optimove helped Terminal X, a leading Israeli fashion e-commerce site, boost click-through rates by 279%. Terminal X used Optimove's CRM... and microsegmentation to send more relevant, personalized messages. The platform enabled precise targeting and improved customer retention. Monthly campaigns increased from 11 to 90. Terminal X improved profitability and average order value despite economic changes.
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Manthan’s Merchandise Analytics helped Crocs manage global operations across 350 stores in 20 countries. Crocs improved assortment localization and inventory... distribution using Manthan’s solution. The analytics platform unified Crocs’ global business and enabled regional decision making. Crocs gained better insights into customer needs and market opportunities. The solution enhanced supply chain responsiveness and store replenishment.
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Scal-e helped American Vintage manage customer data and loyalty programs. The platform unified data and made campaign management easy. American... Vintage found Scal-e highly customizable and efficient for daily marketing tasks. The team appreciated Scal-e’s professional support and quick adaptation to feedback. Scal-e improved communication campaigns and loyalty management for the retail brand.
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Data Axle helped Lands' End improve its email marketing with targeted, triggered campaigns. Responsive design and personalized emails led to... a 5% increase in clicks and 17% more revenue. Remarketing triggers doubled the audience and boosted revenue by 70% for that program. Lifecycle emails raised click-to-open rates by 25% and created a new revenue stream. Reactivation campaigns re-engaged inactive subscribers, generating a quarter of lifecycle program revenue.
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The Body Shop used Custobar to unify customer data from online and offline channels. This helped them personalize marketing and... improve customer loyalty. Automated email campaigns reactivated 2,000 passive customers, with click rates of 35% and conversion rates of 3.5%. Personalized birthday emails achieved over 40% click rates and 3.6% conversions. The Body Shop praised Custobar's user-friendly email editor and responsive customer support.
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BrandAlley used Eulerian Technologies’ analytics and tag management to improve its RTB display advertising. By integrating CRM data with Sociomantic... Labs’ dynamic creative solutions, BrandAlley matched four times more CRM profiles in real time. This led to a 4x increase in sales volume and doubled new customer acquisition year over year. The solution enabled precise segmentation and bid optimization for both new and existing customers. BrandAlley’s marketing team saw a significant boost in campaign ROI and data quality.
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Ometria helped Whittard of Chelsea boost customer loyalty and retention. The brand launched Whittard Rewards to engage shoppers and reduce... churn. With Ometria, they saw a 32% increase in repeat rate and a 17% drop in churn. Automation now drives 62% of email revenue. Email campaigns led to a 34% year-over-year rise in in-store orders. Whittard hit their membership goal five months early, showing strong CRM and omnichannel results.
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Spotler Activate Search helped Express Wear, a Dutch fashion retailer, improve their onsite search. After implementation, search conversions increased by... 33.4%. Average order value rose by 7.2%. Pageviews from search jumped by 113%. The tool was easy to set up and use, even for non-technical staff. Customers now find products faster, boosting user experience and sales.
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Spotler Activate Search helped Express Wear, a Dutch fashion retailer, improve their onsite search. After implementation, search conversions increased by... 33.4%. Average order value rose by 7.2%. Pageviews from search jumped by 113%. The tool was easy to set up and use, even for non-technical staff. Customers now find products faster, boosting user experience and sales.
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Zoopla used Optimizely and Contentsquare to personalize the homebuyer journey. The team built a strategy around data, journey mapping, experimentation,... and automation. They used analytics to segment users and tailor experiences across devices. Experimentation allowed product managers to test ideas quickly. Automation connected insights to digital channels, improving customer engagement.
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Nectar Online Media helped Hipcycle, an online ecommerce retailer, personalize their digital communications. The team focused on integrating transaction, CRM,... and behavioral data from hipcycle.com to build an omni-channel customer profile. Social media and household data were considered but not prioritized due to limited incremental benefit. The solution enabled more targeted marketing and improved customer analytics. Collaboration between marketing and IT was key to success.
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CarMax used Reltio to create a 360-degree view of its customers. The platform unified data, systems, and technology into a... connected format. This helped CarMax move new customer experiences from experiment to scale quickly. Reltio’s intuitive product and responsive team enabled fast feature delivery. CarMax improved customer experience and scaled operations without extra dependencies.
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Fixel helped Wolvestuff, a North American online retailer, boost return on ad spend (ROAS) by 12X for mid-funnel visitors. Wolvestuff struggled to... target users who viewed products but did not add to cart. After using Fixel to score user engagement, they identified highly engaged visitors and targeted them with Facebook Dynamic Product Ads. This new audience segment delivered strong conversions, matching or exceeding results from traditional cart abandonment campaigns.
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KrasotkaPro used REES46 personalized product recommendations to boost sales. They wanted to increase average order value and expose customers to... new products. REES46 helped them target customer segments with tailored suggestions. After implementation, their average order value rose by 10%. They also saw more sales of higher-priced items and better email engagement.
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Related Digital helped Sportsoul boost its sales conversion rate by 6x using marketing automation. The company used segmentation to target... the right audiences and cut messaging costs. Mobile automation scenarios triggered campaigns that raised conversion rates to 9 percent. One scenario generated 5x more revenue than others. Sportsoul managed all marketing activities from one platform for better efficiency.
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Ashley Furniture used the Zeta Marketing Platform to unify all their marketing data and partners in one place. This helped them... improve their omnichannel strategy by bringing together search, social, and TV. With everything in one ecosystem, they gained better insights for growth and retention. The unified platform also improved attribution for their campaigns. Zeta's AI-powered tools made their marketing more effective.
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Subaru used Treasure AI Customer Data Platform to integrate data from websites, stores, and apps. This helped Subaru analyze customer... behavior and improve marketing. Subaru achieved a 14.5x increase in advertising efficiency. The company improved ROI with personalized 1:1 marketing. Dealers now get better leads, and customer satisfaction has increased.
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Ford Pro UK used Leadspace B2B data for LinkedIn campaigns. They saw a 72% lower cost per unique reach. Cost... per lead dropped by up to 39%. The lead start-to-complete rate rose by 131%. Leadspace outperformed standard platform targeting. Ford Pro UK plans to use this as a regular strategy.
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Tealium iQ tag management helped U. S. Auto Parts reduce friction between marketing and IT. The company used Tealium to...manage all digital marketing vendor tags with a simple interface. Marketing staff could deploy tags without IT, increasing agility and performance. Tealium improved site speed and made it easier to add new vendors. Both marketing and IT teams were excited about the solution.
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Tealium iQ tag management helped U. S. Auto Parts reduce friction between marketing and IT. The company used Tealium to...manage all digital marketing vendor tags with a simple interface. Marketing staff could deploy tags without IT, increasing agility and performance. Tealium improved site speed and made it easier to add new vendors. Both marketing and IT teams were excited about the solution.
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Regit used Lytics customer data platform to improve relationships with car owners. Regit helps over two million UK motorists manage... car ownership, from buying and selling to MOT reminders. With Lytics, Regit connects users to needed services and builds long-term customer relationships. The platform supports over 50,000 new users monthly and over a million site visits. Regit monetizes these relationships by delivering value throughout the car ownership lifecycle.
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Audiense In-Person helped a New York urgent care group nearly double clinic volume. The company used Audiense’s site selection model... to choose new clinic locations. 26 out of 30 clinics placed in recommended areas saw almost 2x higher average unit volume. Audiense’s analytics platform let the team validate growth strategies with data. The urgent care group also valued Audiense’s consultative support and ability to analyze internal and external data.
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Progress Kendo UI, Telerik DevCraft, and Corticon helped Boston Heart Diagnostics build a user-friendly wellness portal. The portal supports patients,... providers, and dietitians with personalized diagnostics and lifestyle programs. Progress tools enabled a 40% faster development process. The solution improved patient engagement and made it easy to access information on any device. Boston Heart now delivers new features quickly and enhances patient outcomes.
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Medforce helped AdvaCare Home Services improve accounts receivable productivity. AdvaCare used Medforce’s CommandCenter to gain full visibility into AR processes.... The solution automated invoice tracking and matched remittance notices in real time. Managers could monitor cash flow and reassign work quickly. Days outstanding dropped to 30–33 days, and write-offs were reduced. Staff managed denials faster and eliminated bottlenecks.
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Hyland helped a large academic healthcare organization in South Carolina migrate 25 million patient documents from nine Allscripts EMR systems to a single OnBase repository. The hospital needed... to reduce its information systems and improve access for over 250,000 patients. Hyland managed the end-to-end data migration, minimizing risk and time for the hospital's IT team. The project achieved a 99.93% success rate in document import. Doctors now access all patient data through OnBase, integrated with Epic.
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Acqueon Campaigns helped a major West Coast health system modernize collections and improve compliance. The provider struggled with outdated campaign... tools, data overload, and underperforming collections. Acqueon integrated seamlessly with their CRM, enabling omnichannel patient engagement and campaign automation. Results included 58% patient satisfaction, 29% faster payment, 47% more patients using self-service, and twice as many campaigns executed. The solution ensured compliance and reduced costs by cutting third-party vendors.
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CHEQ helped Team Internet block 361 million invalid requests and cut malicious bots by 63%. The platform saved Team Internet... $50,000 per month in infrastructure costs. Automation tool traffic dropped by 58%. Scraper activity fell by 56%. Team Internet now protects its digital operations and reduces compliance risk with proactive traffic intelligence.
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Simvoly helped a digital marketing and lead generation business reach $100,000 in monthly recurring revenue. The company needed a flexible... white label website builder to offer custom solutions for its clients. Simvoly provided key features like Spanish language support and customizable templates. This allowed the business to deliver more value and support to its customers. The switch from third-party tools improved client satisfaction and business growth.
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FullContact helped a leading CDP launch a new product line worth $3 million per year. The CDP wanted to offer... deterministic identity resolution for retail and ecommerce clients. FullContact provided a robust identity solution, integrated natively with Snowflake. This enabled the CDP to deliver more value to its customers. The new product line expanded their offerings and revenue.
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LayerFive helped Momentum Digital, a marketing agency, unify data and automate reporting. The agency managed 47 clients and struggled with... manual data work and fragmented tools. After using LayerFive's platform, they increased client retention by 89% and generated $420K in extra annual revenue. The solution reduced manual reporting time and improved operational efficiency. LayerFive enabled Momentum Digital to scale and deliver better results for e-commerce and B2B SaaS clients.
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Channel 4 used mediarithmics as its CDP partner to build the data foundation for its Brandm4tch product. The collaboration enabled... Channel 4 to innovate in audience monetisation and marketing personalisation. Channel 4 received awards and praise for Brandm4tch. The case highlights the impact of a holistic CDP in the broadcast industry.
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Fanplayr helped Mediaset Infinity boost user engagement on its streaming platform. The team used a managed service and a mood-based... widget to target inactive users. When users clicked an emoticon, they saw films matching their mood. 50% of users who interacted with the widget watched at least one new piece of content. This increased time spent on the site and encouraged content discovery.
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Squirro helped the Bank of England's Prudential Regulation Authority launch cognitive search in just nine months. The new system made... it easy for users to find information. User feedback was very positive, with high adoption and demand for demos. The project set a new standard for fintech in large, regulated organizations.
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Hive Marketing Cloud helped Peak Retreats unify their customer data and automate email marketing. Peak Retreats moved from multiple data... sources to a single marketing CDP with advanced segmentation. This change saved the team a lot of time and improved customer experience. Customers now get relevant, timely communications tailored to their needs. The marketing team reduced data management work and gained more marketing power. Peak Retreats won the 'Best Ski Operator' award after these improvements.
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Airbyte helped BetterSaver unify customer data from HubSpot, Intercom, Facebook, and Instagram. The team replaced manual Python scripts with Airbyte's... APIs and connectors, integrating data into Google BigQuery. This gave marketing full visibility into the customer journey and improved campaign analysis. The solution is secure, easy to use, and saves time. BetterSaver no longer needs to hire a data engineer, reducing costs for the startup.
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Moniwan used the Commanders Act CDP to improve customer knowledge. The platform helped them optimize their digital marketing levers. This... led to better targeting and engagement. Moniwan gained a deeper understanding of their customers. The solution supported their digital marketing goals. The case highlights the value of customer data platforms for financial services.
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Acceleraid personalisation software helped a financial services provider generate 65,000 additional appointments for mortgage advisors. The AI-driven solution created tailored... web pages for each visitor, using real-time data like device and search terms. This led to a 20% increase in appointments and appointments were booked 30% faster. The software integrated with the customer CMS to optimize the user journey.
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FirstHive helped a leading mutual fund house solve data silos and campaign challenges. The company used FirstHive's customer data platform... to bring together data from many sources. They reduced the time to access enriched customer data from up to 15 days to just 2 days. FirstHive automated dashboards and enabled real-time segmentation with 170 intelligent attributes. The mutual fund house could now run targeted campaigns and track key metrics in real time.
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Ascent360 helped Mt. Hood Meadows unify guest data and build targeted audience segments. The resort used the platform to send... personalized emails and automate pre-arrival campaigns. A segmented Pass Renewal campaign generated $600,000 in revenue. Event-based email click-through rates rose to over 50%. Event registrations increased by 50-75% after targeted announcements. Mt. Hood Meadows improved guest retention and satisfaction with data-driven marketing.
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TravelPass Group used Rokt Thanks to boost profits by $11,000 for every 100,000 transactions. The company wanted to monetize website... traffic and increase revenue. Rokt enabled TravelPass to show personalized third-party offers on booking confirmation pages. Machine learning helped display relevant ads to each customer. TravelPass saw a 25% increase in value per transaction after early experiments.
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AAA used Redpoint to unify member data across 45 federated clubs. Redpoint automated over 90% of AAA's data management processes.... Monthly member data updates became daily, improving data readiness. AAA optimized cross-channel marketing campaigns and saw higher response rates. The solution reduced attrition and increased confidence in member data quality.
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Bilderberg Hotels wanted to better understand and engage their guests. They partnered with prdct to set up a Customer Data... Platform. prdct unified CRM, booking, transaction, and marketing data into single customer profiles. Dashboards and scorecards gave Bilderberg new insights into guest behavior and preferences. Within four weeks, they launched data-driven marketing and improved campaign relevance. This led to higher conversion rates, increased revenue, and better customer retention.
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TouchTunes used Kevel’s server-side APIs to add ads to their digital jukeboxes. They needed a solution that did not rely... on JavaScript tags. Kevel enabled TouchTunes to launch a DOOH ad platform in weeks. The platform supports direct-sold, interactive, and programmatic ads. Advertisers can target by location, time, and music genre. This helped TouchTunes boost revenue from their jukebox network.
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Simon AI helped SeatGeek automate audience targeting for thousands of Tier 2 events. The marketing team replaced manual workflows with... AI agents that matched fans to events using propensity scoring. This shift led to a 70% increase in gross transaction value per contact sent. The system surfaced 7.1% of each market weekly as high-propensity fans. SeatGeek now delivers more relevant recommendations and scales campaigns without expanding the team.
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Shubert Ticketing used Acoustic Analytics to spot and fix customer struggles on its ticketing sites nearly twice as fast as before. The platform helped... identify and resolve technical errors that blocked sales, saving revenue that would have been lost. Session replays allowed the team to quickly diagnose checkout issues and improve user experience. Shubert Ticketing avoided the cost and complexity of managing an in-house analytics platform. The company now uses data to prioritize site improvements and boost conversion rates.
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TMR Queensland Government used SAP Business Technology Platform and SAP AI Core to optimize road asset management. The ADVICE solution... automated scenario analysis, reducing statewide cycle times from 11 hours to 4 hours. TMR reinvested at least 2% of its annual pavement budget, about $9.5M, into high-priority maintenance. Data quality checks and reporting times improved, cutting setup from up to 7 days to just 1 day. The platform enabled 80% faster results delivery and 10x more precise investment decisions.
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Sitecore OrderCloud helped AGLC automate B2B order management. Manual processes were replaced with automated workflows, cutting annual costs by $400,000.... Order processing times improved by 20%. Unplanned downtime dropped by over 50%. Retailers now order 24/7 and weekly sales reached $13 million. The new platform ensures fair product distribution and supports regulatory compliance.
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Salesforce helped Thames Valley Police and Hampshire & Isle of Wight Constabulary launch a self-service portal for victims. Citizens can check... case status and message officers directly. The portal led to a 15% improvement in CSAT score and £1.4M in cost avoidance. Contact center call volumes dropped by 10%. The solution was built and deployed in just 15 weeks.
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Zeotap's Customer Data Platform helped a global bank improve its customer acquisition strategy. The bank unified web, email, and mobile... customer IDs to build a single customer view. Zeotap enriched 60 million profiles and enabled lookalike audience targeting. The solution delivered a 50% match rate for new customer acquisition. The bank reduced yearly attrition by 20% to 30%, boosting revenue growth.
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Recordsure's ConversationReviewAI suite helped a major UK bank achieve 100% QA oversight of mortgage conversations. The bank previously reviewed less... than 5% of sales. With the new system, they now record and analyze about 5,000 conversations each month. QA review time dropped by over 50%. The bank improved advice standards and reduced complaints. They also cut QA and compliance costs.
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Amperity helped First Hawaiian Bank improve marketing analytics and data access. Before Amperity, teams struggled with siloed data and slow... processes. Now, product managers and marketers can quickly pull customer lists and visualize campaign results. The bank used Amperity to track the impact of banker calls, leading to a 25% increase in accounts opened. The platform enabled a shift from product-centric to customer-centric strategies.
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