Case Studies for Automotive | Real Results & ROI 2026
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Top Stories in Automotive about adoption of CRM software
マツダ株式会社
- Automotive
- Large
Hiroshima, Japan
OutSystems helped マツダ株式会社 migrate over 500 legacy systems. The company faced high costs and low productivity with old frameworks. OutSystems... improved development productivity by 1.5 to 5 times. The platform enabled faster, stable app delivery and reduced migration costs to a fraction. Mobile support and modern UI boosted business efficiency.
A leading automotive dealership group
- Automotive
- Large
SalezShark CRM helped a leading automotive dealership group speed up lead management. The team cut lead assignment time by 73%.... Hot leads are now contacted within two hours. Sales conversion rates rose from 10% to 13.5%. Customer satisfaction increased by 22%. Managers spend 30% less time on admin work. The dealership now works faster and connects better with customers.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Honda used Zephyr to improve software testing for its manufacturing equipment. Before Zephyr, Honda relied on Excel and legacy tools,... which caused delays and quality issues. Zephyr let Honda manage test cases across multiple plants and teams, making collaboration easier. Now, Honda runs about 545 test cases and can track updates in real time. Automated testing with Zephyr helps Honda reduce production times and cut development costs.
BARTH Autocentre uses Freelo to manage work in marketing, IT, and accounting. Each department set up its own workflow in... Freelo. The IT team uses it as a helpdesk and for onboarding. Marketing relies on templates for campaigns and shared projects. Accounting tracks legal deadlines with task reminders. Freelo replaced MS Planner, offering more features and better task clarity. Over 4,000 tasks were completed across 10 projects, with 20 active users and 60,000+ comments.
Tabidoo helped Direct auto unify data and tools across multiple car dealerships. The company needed a single digital space after... acquiring several locations, each with its own IT system. Tabidoo enabled rapid development of custom applications, making it easy for non-technical users to manage daily operations. Direct auto now runs nearly a dozen internal apps on Tabidoo, supporting sales, planning, and process control. The platform's flexibility and pricing model allow more staff to participate, driving user satisfaction and business growth.
Nifast needed to move offline data from multiple PST files to Office 365. Manual migration was too slow and complex... for their IT team. They used the PST file to Office 365 migration tool from Kernel Data Recovery. The tool imported all PST files quickly and recovered data from corrupt files. The admin could also save migration reports in CSV format for review.
Anon car retailer (US car retail giant)
- Automotive
- Very Large
USA
Citrix HDX Plus for Windows 365 helped a major US car retailer deliver secure hybrid work to 1,200 users. The company used... Citrix DaaS to support a distributed call center workforce and manage both on-premise and cloud apps. Results included a 50% reduction in troubleshooting time and a 20% increase in associate availability. Citrix Experience Insights gave the team full visibility into device performance and user experience. The solution improved security, flexibility, and device management across hundreds of locations.
Lokalise helped Elli speed up their localization process. Elli used to take up to a month to launch new features... in 23 languages. With Lokalise, they now release updates every week. The platform reduced the translation coordination team from 3 people to 1 per team. Elli integrated Lokalise with tools like Slack and Figma for better collaboration. This improved their global customer experience and supported their expansion.
Pagani Automobili uses ownCloud for secure file sharing. The team and external partners share files safely. This helps Pagani speed... up car development. ownCloud improves productivity and teamwork across departments. Security is a key benefit for Pagani. The solution supports collaboration for the car maker.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Exotel unified JSW MG Motor India's customer communications. The company replaced fragmented systems with a cloud contact center and automated... feedback. 400+ agents now use a single number nationwide. Customer satisfaction scores rose by 22%. Dealerships gained unique virtual numbers, boosting brand trust. Agent productivity increased by 20% and 85% of feedback is now collected.
Contivio helped Speedmaster unify global customer service inside NetSuite. Speedmaster replaced Zendesk with Contivio, connecting calls, chats, and emails to... one customer record. This change led to a 30% increase in efficiency for inbound and outbound contacts. Teams now access real-time customer data and AI-powered insights across APAC, North America, and EU. Leaders gain executive visibility and a clean data foundation for future AI projects.
Centrale Automobile Chérifienne (CAC)
- Automotive
- Medium
Casablanca, Morocco
Centrale Automobile Chérifienne used Vocalcom Salesforce Edition to unify customer service. They integrated customer interactions into Salesforce CRM. The company... now handles 9,000 calls per month with 15 agents. Reachability improved to 95–97%. The solution supports remote work and real-time supervision. CAC delivers 16,000 cars per year in Morocco.
CallMiner OmniAgent helped AAA Auto improve customer experience with advanced voicebot automation. The solution enabled AAA Auto to handle requests... in four languages and recognize 88% of topics in customer calls. The company saw a 35% reduction in unrecognized requests and 1,264 customers completed the NPS survey. The voicebot achieved results comparable to human agents and often exceeded them. AAA Auto can now easily monitor and evaluate customer satisfaction campaigns.
Observe. AI Auto QA helped Cox Automotive standardize quality assurance across 13 brands and 2,000 support agents. Before, each contact...center had its own QA process. Now, Auto QA evaluates up to 100% of interactions, replacing random sampling and reducing bias. Cox Automotive now completes over 90,000 evaluations per month, up from just four per agent. QA scores rose by 2–3% after implementation. The company uses insights from Auto QA to coach agents and improve customer experience.
Scorebuddy helped AutoPay replace an outdated Microsoft Access QA system. AutoPay needed a scalable solution to handle rapid growth and... more loan applications. With Scorebuddy, AutoPay customized scorecards and improved accountability for managers and loan specialists. The platform made it easier to track complaints and analyze team performance. AutoPay saw better workflows, higher productivity, and improved staff morale.
Cummins Inc. used Calabrio Workforce Management to improve remote monitoring for mining truck engines. The solution helped forecast alert volumes,... ensuring enough agents were available to handle critical engine alerts. One customer saved $600,000 and avoided 150 hours of downtime by diagnosing a long-standing engine issue. Cummins reduced response time by nine minutes and expanded monitoring to more sites without adding staff. The service now supports global mine sites 24/7, helping prevent costly engine failures.
Cummins Inc. used Calabrio Workforce Management to improve remote monitoring for mining truck engines. The solution helped forecast alert volumes,... ensuring enough agents were available to handle critical engine alerts. One customer saved $600,000 and avoided 150 hours of downtime by diagnosing a long-standing engine issue. Cummins reduced response time by nine minutes and expanded monitoring to more sites without adding staff. The service now supports global mine sites 24/7, helping prevent costly engine failures.
AnywhereNow helped Mazda modernize its legacy systems and bring call centers in-house. Mazda used Dialogue Studio to connect business systems... and integrate with their CRM. This enabled intelligent routing and brought more reps online. Mazda leveraged its Microsoft ecosystem investment. The project saved Mazda $1.8M USD.
Rodin Motorsport used Creo CFD to optimize their F3 car's aerodynamics for the Macau Grand Prix. The team balanced downforce... and drag within strict FIA rules, using only small adjustments to the rear wing. Creo enabled rapid simulation of ten wing flap angles, each tested in just 15 minutes. This approach led to a potential lap time improvement of up to 0.25 seconds. The solution also helped younger engineers learn faster and reduced the need for costly wind tunnel tests.
Aurora Innovation switched to Holistics after outgrowing their SQL-based BI tool. They needed a platform that could support 1,000 users... and provide a single source of truth. Holistics' semantic modeling layer let Aurora define reusable data definitions and manage them centrally. This improved data consistency and reduced manual work for the data team. Aurora saw faster dashboard changes and more self-service analytics across teams.
UTAC used Vena to transform its global budgeting and forecasting. Before, they spent hours consolidating data from Excel, Oracle Fusion,... and Sage. Vena cut consolidation time from three hours to just 15 minutes. Teams now have self-service reporting and instant global headcount visibility. Audit trails and real-time updates improved confidence and accountability. UTAC completed the Vena implementation in eight weeks with Finext.
Ken Garff Automotive Group used Domo and Snowflake to replace its slow, legacy reporting system. The company now manages over... 4 billion records and delivers real-time analytics to 850 users across 70 dealerships. Reports that once took weeks now generate instant insights. Teams use dashboards to track sales, service, and operations daily. Domo helps identify and reduce IT support tickets by up to 15%.
TARGIT helped Doggett Truck Group unify reporting and improve operational visibility. Before TARGIT, teams relied on manual Excel reports and... siloed data, making it hard to track KPIs. TARGIT integrated with their dealer management system, automating dashboards and standardizing metrics. Now, managers access real-time data for finance, service, sales, and inventory. The shift to automated reporting saves time and builds trust in business insights.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Michelin used ApostropheCMS, Astro, and Svelte to modernize over 300 multilingual websites. The new headless architecture improved frontend performance and... made content management easier for editors. After the upgrade, Michelin saw a 56% increase in organic audience and a 12.5% boost in lead conversion rate. Developer teams worked faster and more independently. The platform now supports dozens of brands and 50+ languages, helping Michelin scale its digital presence.
ABBYY IDP helped Bapcor New Zealand automate processing of 17,000 invoices each month. The solution removed overtime costs and reduced... the need for extra staff. Bapcor now completes all reconciliations and pays customers on time. The AP team can see and fix process inefficiencies. Staff are happier and can focus on higher value work.
ABBYY IDP helped Bapcor New Zealand automate processing of 17,000 invoices each month. The solution removed overtime costs and reduced... the need for extra staff. Bapcor now completes all reconciliations and pays customers on time. The AP team can see and fix process inefficiencies. Staff are happier and can focus on higher value work.
Drexler Automotive relaunched its website using Contao Open Source CMS. The new site features over 1,000 products with smart search... and filter tools. Customers can find dealers easily with a store locator. The careers section now has a multi-step application form and clear job listings. The website loads twice as fast, achieving a Google PageSpeed Score of 94/100.
Lasernet helped Comline Auto Parts cut invoice customisation costs by £10,000 per country. The company needed to create branded, professional... documents after moving to Microsoft Dynamics 365. Lasernet's drag-and-drop interface let Comline design and edit documents in-house. The solution enabled fast rollout, with the first stage completed in two months. Comline now delivers consistent, brand-rich documents and saves time and money.
Lasernet helped Comline Auto Parts cut invoice customisation costs by £10,000 per country. The company needed to create branded, professional... documents after moving to Microsoft Dynamics 365. Lasernet's drag-and-drop interface let Comline design and edit documents in-house. The solution enabled fast rollout, with the first stage completed in two months. Comline now delivers consistent, brand-rich documents and saves time and money.
Co-op Taxi used SAP Business One with Vision33 to fix poor operational efficiency. They needed better order tracking and real-time... data. The solution gave them full integration with their dispatch system. Inventory management improved, helping control costs. Real-time reporting now shows a clear picture of company performance. Co-op Taxi can now serve customers and employees more efficiently.
Rivian needed to build all their documentation from the ground up. They used MadCap Flare to create a strategy for... current and future products. The team leveraged features like conditions and variables to maximize content reuse. They published guides for in-vehicle, web, tablet, mobile, and print formats. MadCap Flare helped Rivian streamline publishing and support multiple outputs efficiently.
Fylde Coast ARC, a family-run body shop, improved quality and trust by achieving BS 10125 certification. The business focused on... building consistency in its vehicle damage repair services. Certification helped boost customer confidence and set a higher standard for repair quality. The company employs 60 people and serves the automotive sector. This move strengthened their reputation and reliability in the market.
A leading auto parts retailer
- Automotive
- Very Large
Eptura helped a leading auto parts retailer manage 28 distribution centers and over 29,000 employees. The company used Eptura's centralized... reporting to track budgets and technician performance. Real-time notifications and offline capabilities kept operations running smoothly. Downtime was reduced and efficiency improved across all centers. The retailer set a new standard for operational excellence in the automotive sector.
Wayke used Bambuser's One-to-Many live video shopping to boost engagement for CUPRA, a high-performance car brand. In their first livestream,... they reached over 2,000 viewers and achieved a 23% customer engagement rate. The solution let CUPRA's sales team interact with customers in real time, answer questions, and showcase cars. This approach shortened the sales funnel and encouraged more customers to consider large purchases online. Live video shopping proved especially effective in the automotive industry, where customer interaction is often low.
American Automobile Association (AAA)
- Automotive
- Very Large
Orlando, USA
AAA switched from an outdated in-house email editor to Blocks Edit. The new solution made it easier to update templates... and collaborate on email campaigns. Teams could refactor code, fix mobile issues, and add new modules faster. Integrations with Salesforce Marketing Cloud and AWS S3 streamlined their workflow. More clubs and team members adopted Blocks Edit for their email production.
ABBYY IDP helped Bapcor New Zealand automate processing of 17,000 invoices each month. The solution removed overtime costs and reduced... the need for extra staff. Bapcor now completes all reconciliations and pays customers on time. The AP team can see and fix process inefficiencies. Staff are happier and can focus on higher value work.
Toyota CSRC at University of Michigan-Dearborn (collaboration)
- Automotive
- Large
Dearborn, USA
Plotly Dash Enterprise helped Toyota CSRC at University of Michigan-Dearborn unify automotive data workflows. The platform replaced static PDFs with... dynamic dashboards, speeding up research and UI development. Teams saw an 80% drop in production downtime and 40% lower cloud costs. Engineering cycle times fell, and front-end development effort dropped by 85%. Simulation runtimes were cut in half, letting engineers interact with data in real time. Plotly Dash Enterprise enabled faster, more interactive analytics for automotive research.
Toyota CSRC at University of Michigan-Dearborn (collaboration)
- Automotive
- Large
Dearborn, USA
Plotly Dash Enterprise helped Toyota CSRC at University of Michigan-Dearborn unify automotive data workflows. The platform replaced static PDFs with... dynamic dashboards, speeding up research and UI development. Teams saw an 80% drop in production downtime and 40% lower cloud costs. Engineering cycle times fell, and front-end development effort dropped by 85%. Simulation runtimes were cut in half, letting engineers interact with data in real time. Plotly Dash Enterprise enabled faster, more interactive analytics for automotive research.
Rivian needed to build all their documentation from the ground up. They used MadCap Flare to create a strategy for... current and future products. The team leveraged features like conditions and variables to maximize content reuse. They published guides for in-vehicle, web, tablet, mobile, and print formats. MadCap Flare helped Rivian streamline publishing and support multiple outputs efficiently.
Rivian needed to build all their documentation from the ground up. They used MadCap Flare to create a strategy for... current and future products. The team leveraged features like conditions and variables to maximize content reuse. They published guides for in-vehicle, web, tablet, mobile, and print formats. MadCap Flare helped Rivian streamline publishing and support multiple outputs efficiently.
Rivian needed to build all their documentation from the ground up. They used MadCap Flare to create a strategy for... current and future products. The team leveraged features like conditions and variables to maximize content reuse. They published guides for in-vehicle, web, tablet, mobile, and print formats. MadCap Flare helped Rivian streamline publishing and support multiple outputs efficiently.
Automotive Success stories in Driving ROI and Results using Mobile Marketing solutions
Honda
- Automotive
- Very Large
Tokyo, Japan
Honda used Zephyr to improve software testing for its manufacturing equipment. Before Zephyr, Honda relied on Excel and legacy tools,... which caused delays and quality issues. Zephyr let Honda manage test cases across multiple plants and teams, making collaboration easier. Now, Honda runs about 545 test cases and can track updates in real time. Automated testing with Zephyr helps Honda reduce production times and cut development costs.
Honda used Zephyr to improve software testing for its manufacturing equipment. Before Zephyr, Honda relied on Excel and legacy tools,... which caused delays and quality issues. Zephyr let Honda manage test cases across multiple plants and teams, making collaboration easier. Now, Honda runs about 545 test cases and can track updates in real time. Automated testing with Zephyr helps Honda reduce production times and cut development costs.
Honda used Zephyr to improve software testing for its manufacturing equipment. Before Zephyr, Honda relied on Excel and legacy tools,... which caused delays and quality issues. Zephyr let Honda manage test cases across multiple plants and teams, making collaboration easier. Now, Honda runs about 545 test cases and can track updates in real time. Automated testing with Zephyr helps Honda reduce production times and cut development costs.
Honda used Zephyr to improve software testing for its manufacturing equipment. Before Zephyr, Honda relied on Excel and legacy tools,... which caused delays and quality issues. Zephyr let Honda manage test cases across multiple plants and teams, making collaboration easier. Now, Honda runs about 545 test cases and can track updates in real time. Automated testing with Zephyr helps Honda reduce production times and cut development costs.
Netmera helped Avis Türkiye boost app login conversions by 350%. Automated push notifications targeted users who browsed but did not... log in. Funnel analytics revealed where users struggled and guided improvements. Personalized communication after login increased reservation completion rates by 83%. 28-day retention rose 5X with behavior-based notifications. Avis Türkiye now delivers more relevant campaigns and collects actionable feedback from app users.
Infobip Conversations helped CIAK Auto cut average response times by 79%. The company saw 90% traffic growth on digital channels... in six months. Customers now send pictures of car parts using WhatsApp, Viber, Live Chat, and Apple Messages for Business. CIAK Auto routes marketing queries automatically and handles loyalty program questions. Their Viber campaigns and email newsletters achieved a 33% click-to-open rate.
Actsoft helped a car wash equipment company track its fleet of five service trucks. The company switched from paper timesheets... to Actsoft's digital tracking and wireless forms. Managers now monitor vehicle locations and verify technician hours easily. Payroll and paperwork are faster and more accurate. The company can show clients exact service times, increasing customer trust. Digital forms save time and reduce lost paperwork.
LoopMe used PurchaseLoop Audiences and AI to help Kia launch new car models in 2023. Kia wanted to boost brand... awareness and drive more buyers by targeting psychographic audiences. LoopMe ran high-impact mobile video ads and used survey technology to measure brand lift. Kia saw 4-7x higher results than auto industry benchmarks. About 50% of all lifted users were driven by AI.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
3DEXCITE by Dassault Systèmes helped Hyundai launch the Ioniq 5 globally. The team created CGI and photography visuals for the... new electric SUV. They worked closely with Hyundai, allowing for last-minute design changes. The project produced 8 exterior and 5 interior key visuals, plus 8 studio images. The launch content went live worldwide and highlighted the car’s design.
Facelift helped PSA Retail manage social media for 380 car dealers across Europe. The platform enabled centralized control and local... focus for each sales point. PSA Retail ran social-to-store campaigns for hundreds of locations. In two years, they grew their social media subscribers by 7x. Facelift provided strong analytics and collaboration tools for their team.
Honda used Sprinklr to unify customer experience management for its online car sales platform, Honda ON. The company replaced three... separate solutions, cutting costs by hundreds of thousands of dollars. Honda now manages all customer interactions—voice, social, chat, and email—on one platform. Over 100 team members use Sprinklr Insights to track marketing and monitor social conversations. Honda became the first Sprinklr client to implement voice, enabling a true omnichannel contact center.
Honda used Sprinklr to unify customer experience management for its online car sales platform, Honda ON. The company replaced three... separate solutions, cutting costs by hundreds of thousands of dollars. Honda now manages all customer interactions—voice, social, chat, and email—on one platform. Over 100 team members use Sprinklr Insights to track marketing and monitor social conversations. Honda became the first Sprinklr client to implement voice, enabling a true omnichannel contact center.
Honda used Sprinklr to unify customer experience management for its online car sales platform, Honda ON. The company replaced three... separate solutions, cutting costs by hundreds of thousands of dollars. Honda now manages all customer interactions—voice, social, chat, and email—on one platform. Over 100 team members use Sprinklr Insights to track marketing and monitor social conversations. Honda became the first Sprinklr client to implement voice, enabling a true omnichannel contact center.
Taggbox helped TrailFx boost sales by 30% with shoppable user-generated content galleries. TrailFx used Instagram UGC to show real customer... photos of their products on vehicles. This made their website more engaging and helped customers see how products look in real life. The solution increased user engagement, product views, and time spent on site. TrailFx saw more photo submissions and a better shopping experience for visitors.
Cummins Inc. used Calabrio Workforce Management to improve remote monitoring for mining truck engines. The solution helped forecast alert volumes,... ensuring enough agents were available to handle critical engine alerts. One customer saved $600,000 and avoided 150 hours of downtime by diagnosing a long-standing engine issue. Cummins reduced response time by nine minutes and expanded monitoring to more sites without adding staff. The service now supports global mine sites 24/7, helping prevent costly engine failures.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
VTNZ (Vehicle Testing New Zealand)
- Automotive
- Large
Wellington, New Zealand
Totara Workspaces helped VTNZ create a scalable blended onboarding program for branch managers. The new system improved consistency, mentoring, and... collaboration across 80+ locations. Onboarding is now structured, with clear pathways and ongoing support. About 30% of managers have joined the program so far. Managers report higher confidence and better access to resources. The model is expanding to more leadership roles, showing strong results in operational efficiency and engagement.
Valvoline used Content Controller by Rustici Software to manage and deliver product training across their global sales and distribution network. They needed a... better way to update training content, track usage, and control access for partners using different LMSs. Content Controller let Valvoline update courses in real time, see how partners used the training, and manage who could access it. Since launch, Valvoline delivered over 330 courses, registered 33,000+ users, and served 2,200+ learners across 12 LMSs. They now provide an average of 2.4 updates per course.
Renault Trucks used the LMS MOS Chorus to improve sales team performance worldwide. They needed a way to manage and... standardize skills across all employees and representatives. The company set up a digital skills management strategy and an adapted self-assessment tool. This helped ensure everyone had the same information and skills, supporting global business goals.
LearnUpon helped Sonic Automotive, a Fortune 500 retailer, cut reporting time by 93%. The platform improved new hire proficiency, reducing... onboarding from over 60 days to 30. Employee turnover dropped to less than half the industry average. Over 80% of general managers advanced internally, tracked through LearnUpon. Sonic Automotive saw a 3.4x stock increase since adopting LearnUpon in 2019.
A leading multinational automotive company
- Automotive
- Very Large
Gametize powered a real-time voting system for a major automotive firm's sharktank event. The platform enabled 2,259 completions in just... one hour, with an 86% engagement rate from 183 participants. Judges and audiences used prediction challenges to vote on startup pitches. The digital process made voting seamless and fast. Startups gained insights into audience perceptions and investment interest.
Michelin used 360Learning to digitize 30% of its training courses and build a global learning community. Over 530 internal champions... co-created courses, driving 86% course completion rates. In 2023, employees completed 82,000 hours of training and 9,400 courses, with 22,000+ active users. The platform enabled fast, decentralized content creation and peer-to-peer knowledge sharing. Michelin now delivers training in 14 languages, supporting upskilling and sustainability goals.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Automotive Success stories in Driving ROI and Results using Marketing Automation solutions
Audi
- Automotive
- Very Large
Ingolstadt, Germany
Audi used Appier’s CrossX AI to target high-value users across devices. The goal was to get more test drive leads... for the Audi A4 Sustain. Appier’s solution identified users over 30 and those interested in luxury cars. Audi saw a 23-48% higher conversion rate for cross-screen users. The cross-screen click-through rate was also 34% higher than single-screen.
Loomi AI from Bloomreach helped The AA double its revenue from direct marketing road acquisition. The AA replaced slow, legacy... marketing tools with Loomi AI, gaining faster campaign execution and real-time insights. Sales from direct marketing road acquisition rose by 146%. Email open rates for road and insurance communications increased by 11 percentage points. The AA now tests and optimizes omnichannel campaigns more easily, saving time and improving customer engagement.
Apsis One helped Bilmånsson Skåne AB boost their email open rates to 40%, 13% above the industry average. The car dealer... used Apsis One for email marketing, forms, marketing automation, and website tracking. Segmenting customers along the buying journey allowed for more personal communication. Their click rate reached 7%, 2% higher than average, and delivery rate hit 98%. Bilmånsson now plans to connect Facebook Ads and Google Ads for even better marketing insights.
Renault Sport Technologies unified a database of 250,000 contacts using Webmecanik. They segmented and qualified contacts in real time. This... drove more traffic to their B2B and B2C websites. Marketing automation increased their email open rate by 75%. The solution helped manage customer relationships and boost engagement.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Top Stories in Automotive about adoption of Public Relations software
Ford Motor Company
- Automotive
- Very Large
Dearborn, USA
Cision helped Ford Motor Company launch the Mustang Mach-E, their first all-electric vehicle. Ford aimed to drive website visits and... convert them into car reservations. The campaign filled all First Edition Mach-E reservations on Ford.com. Ford ranked among the top 10 topics in Google Search during launch. The effort generated 2.5 million site visits in two months and boosted brand awareness, especially with Gen-Z.
Cision helped Ford Motor Company launch the Mustang Mach-E, their first all-electric vehicle. Ford aimed to drive website visits and... convert them into car reservations. The campaign filled all First Edition Mach-E reservations on Ford.com. Ford ranked among the top 10 topics in Google Search during launch. The effort generated 2.5 million site visits in two months and boosted brand awareness, especially with Gen-Z.
Cision helped Ford Motor Company launch the Mustang Mach-E, their first all-electric vehicle. Ford aimed to drive website visits and... convert them into car reservations. The campaign filled all First Edition Mach-E reservations on Ford.com. Ford ranked among the top 10 topics in Google Search during launch. The effort generated 2.5 million site visits in two months and boosted brand awareness, especially with Gen-Z.
Cision helped Ford Motor Company launch the Mustang Mach-E, their first all-electric vehicle. Ford aimed to drive website visits and... convert them into car reservations. The campaign filled all First Edition Mach-E reservations on Ford.com. Ford ranked among the top 10 topics in Google Search during launch. The effort generated 2.5 million site visits in two months and boosted brand awareness, especially with Gen-Z.
Cision helped Ford Motor Company launch the Mustang Mach-E, their first all-electric vehicle. Ford aimed to drive website visits and... convert them into car reservations. The campaign filled all First Edition Mach-E reservations on Ford.com. Ford ranked among the top 10 topics in Google Search during launch. The effort generated 2.5 million site visits in two months and boosted brand awareness, especially with Gen-Z.
Edmunds used Onclusive to measure the impact of their COVID-19 Response PR campaign. They focused on content quality, audience engagement,... and business impact during the crisis. Edmunds achieved a 57% share of voice and 59% Power of VoiceTM, leading the industry in both volume and quality. Social media amplification reached 68%, and they secured the top spot in target media placements. The campaign helped Edmunds become the first to compile car payment relief options for consumers.
IFS Connected Worker helped Bosch boost productivity by 8%. The plant saw a 54% increase in mean time between repairs... in less than a year. Bosch used the platform to run a pilot and measure benefits. The solution supported Bosch’s large, diverse operations. Bosch improved direct productivity and maintenance efficiency.
Rodin Motorsport used Creo CFD to optimize their F3 car's aerodynamics for the Macau Grand Prix. The team balanced downforce... and drag within strict FIA rules, using only small adjustments to the rear wing. Creo enabled rapid simulation of ten wing flap angles, each tested in just 15 minutes. This approach led to a potential lap time improvement of up to 0.25 seconds. The solution also helped younger engineers learn faster and reduced the need for costly wind tunnel tests.
Verizon Connect Reveal helped CJ Auto Parts, Inc. improve fleet safety and accountability. The company installed dual-facing dashcams and a... cloud-based fleet management system on nearly 40 vehicles. This solution provided real-time tracking, maintenance alerts, and video evidence for incidents. The dashcams captured critical events, like a road-rage incident and a dog bite, helping resolve disputes and prevent escalation. CJ Auto Parts now relies on video and data to keep drivers safe and manage their delivery operations efficiently.
Actsoft helped a car wash equipment company track its fleet of five service trucks. The company switched from paper timesheets... to Actsoft's digital tracking and wireless forms. Managers now monitor vehicle locations and verify technician hours easily. Payroll and paperwork are faster and more accurate. The company can show clients exact service times, increasing customer trust. Digital forms save time and reduce lost paperwork.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
How Help Desk is Delivering ROI for Automotive Leaders
Specialized ECU Repair
- Automotive
- Small
Oakland Park, USA
Smith. ai’s Live Chat helped Specialized ECU Repair capture 20 new leads in the first week. Three of those leads...bought $1,000 products, covering a full year of service costs. The shop used Smith.ai’s 24/7 chat agents to respond to web and SMS inquiries. This let the team focus on car repairs instead of answering calls. No leads or clients were left unattended, improving customer service and lead conversion.
Honda used Sprinklr to unify customer experience management for its online car sales platform, Honda ON. The company replaced three... separate solutions, cutting costs by hundreds of thousands of dollars. Honda now manages all customer interactions—voice, social, chat, and email—on one platform. Over 100 team members use Sprinklr Insights to track marketing and monitor social conversations. Honda became the first Sprinklr client to implement voice, enabling a true omnichannel contact center.
Leading automotive manufacturer
- Automotive
- Very Large
Concentrix helped a leading automotive manufacturer boost digital marketing ROI by 87%. The company used hyper-personalized campaigns, predictive modeling, and... multi-channel engagement to reach both active and inactive customers. These strategies led to a 2X increase in dealership service visits and a 27% lift in revenue from inactive customers. The automaker sold 10,000 vehicles through a redesigned program and generated millions in incremental revenue. Personalized incentives and targeted communications drove higher engagement and sales.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Poppulo helped CDK Global improve internal communications. Sian Cargan led a global hackathon campaign but faced challenges with email overload... and lack of engagement data. With Poppulo, CDK Global created branded, engaging newsletters and reduced irrelevant emails. Open rates rose to over 92%. Senior management now values internal communications more. Measurement tools gave new insights into employee engagement.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Volvo used The Trade Desk and Oracle to boost brand awareness in New Zealand. They targeted ads to appear with... positive-impact and sustainability content. The campaign delivered over 3 million impressions in less than a month. Volvo saw a 477% increase in conversion rate with ads on The Trade Desk and social media. They also achieved a 469% increase in conversion rate with The Trade Desk and search. Volvo supported local media and reached audiences interested in sustainability.
Pagani Automobili uses ownCloud for secure file sharing. The team and external partners share files safely. This helps Pagani speed... up car development. ownCloud improves productivity and teamwork across departments. Security is a key benefit for Pagani. The solution supports collaboration for the car maker.
A leading Canadian automotive platform
- Automotive
- Large
Canada
Ataccama ONE Master Data Management helped a leading Canadian automotive platform unify dealer data from 30 systems and enhance 10 million consumer records. The company used... Ataccama to gain better insights into consumer and dealer behavior. This led to more targeted marketing, higher conversion rates, and increased revenue from dealers. The solution improved single sign on and streamlined billing. A small team of four managed the MDM project, driving operational efficiency and a better customer experience.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Automotive Clients Speak: The Impact of deploying Team Collaboration solutions
Renault Group
- Automotive
- Very Large
Boulogne-Billancourt, France
Sociabble helped Renault Group double its employee advocacy reach in 2020. The company used Sociabble to unify brand messaging and... boost employee engagement across 170,000 staff in over 130 countries. The platform enabled easy content sharing, multilingual support, and real-time analytics. Renault Group saw first place in share of voice at major motor shows and planted over 400 trees through Sociabble’s CSR program. Employees found the tool simple, fun, and effective for digital communication.
Flock helps Ituran, a global vehicle tracking company, support over 1. 3 million vehicles in 30+ countries. Their customer service...team handles more than a thousand calls daily and uses Flock to connect quickly with engineering for technical queries. Flock channels let teams share images, diagrams, and data files instantly. Field sales and marketing staff use Flock to stay connected from anywhere. Admin controls and integrations like IFTTT make team collaboration smooth and flexible.
GoWall helped Proterra run a strategic leadership meeting in just one day. The team used GoWall to gather input, brainstorm,... and identify growth barriers. Every leader participated, adding an average of 31 notes per segment. GoWall kept the meeting focused and saved time by preventing side conversations. Proterra’s CEO called GoWall highly valuable for achieving a clear roadmap and change map fast.
Ziebart used Text Request to improve how they communicate with customers. They integrated Text Request with their point-of-sale system for... easy appointment reminders and maintenance notifications. Franchisees quickly adopted the tool and shared positive feedback. Customers liked getting instant updates about their appointments. The solution helped Ziebart reduce phone calls and focus more on customer service.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Inchcape Motors Finland (Land Rover)
- Automotive
- Large
Helsinki, Finland
Liana Technologies helped Inchcape Motors Finland renew the Land Rover website for Finland and the Baltic countries. The new site... is easy to use, with improved navigation and rich content like videos and images. LianaCMS allows fast updates and supports multiple languages and sites. Integration with a car database keeps product information current. The built-in SEO tool boosts search visibility. Support is available online, by email, and by phone.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Renault used LinkedIn's Sponsored Content and a localised Showcase Page to target B2B auto buyers in France. The campaign aimed... to reinforce Renault's French identity and deliver tailored content to fleet buyers and SMB user-choosers. Renault achieved a 0.47% click-through rate and a 0.59% engagement rate, both above benchmarks. The Showcase Page gained 7,000 followers in seven months. Sponsored InMail open rates reached 38%.
ANYMOVE, a Berlin-based electric car rental startup, used HiBob to automate HR processes. The team saved up to 13 hours... per week on admin tasks. HiBob helped streamline onboarding, performance reviews, and compliance with German labor laws. The HR team now manages all personnel data in one place and adapts policies for different countries. Managers and finance teams use HiBob's analytics for hiring and compensation decisions. The platform supports ANYMOVE's growth and remote workforce.
Toyota used the Firstup intelligent communication platform to connect over 80,000 employees. The platform helps workers check schedules, access payslips,... and engage with company culture. Toyota needed to reach staff in offices, at home, on production floors, and on the road. Data and metrics from Firstup guide content strategy. The solution supports hybrid work and frontline compliance.
LearnUpon helped Sonic Automotive, a Fortune 500 retailer, cut reporting time by 93%. The platform improved new hire proficiency, reducing... onboarding from over 60 days to 30. Employee turnover dropped to less than half the industry average. Over 80% of general managers advanced internally, tracked through LearnUpon. Sonic Automotive saw a 3.4x stock increase since adopting LearnUpon in 2019.
Leapsome helped heycar Group move from using multiple tools and spreadsheets for employee engagement, feedback, and OKRs to a single, unified platform. The company needed... a solution to support rapid growth and international expansion. With Leapsome, heycar streamlined surveys, performance reviews, and goal-setting processes. The platform's flexibility and best-practice templates improved planning and reduced manual work. Adoption across the company was strong, and managers could focus more on leadership and team interactions.
Automotive examples of Driving Business Value with Digital Signage
Altorfer Caterpillar
- Automotive
- Large
Iowa, USA
Presentations Inc helped Altorfer Caterpillar update their office lobby and public areas. The team designed and installed custom wall murals... and 3D signage. They used brand colors and wayfinding signs to guide visitors and staff. Frost acrylic panels shared the company's history and mission. The new branding made the space more welcoming and unified.
Toyota used programmatic digital out-of-home ads to launch its new Camry. The campaign targeted urban audiences, including business professionals, investors,... and tech enthusiasts. Toyota aimed to reach people in high-traffic areas at key moments. The strategy focused on real-time engagement and creative ad placements. This helped Toyota connect with high-value consumers and boost brand awareness.
Mercedes-Benz used Pickcel digital signage for internal communication at its Berlin office. The company needed a secure, on-premise solution to... share news, employee stories, and branding content with staff. Pickcel enabled remote deployment, overcoming hardware and security challenges. The software's user-friendly interface and content scheduling features helped Mercedes-Benz streamline internal messaging. The project improved internal branding and communication without compromising privacy.
Anon car retailer (US car retail giant)
- Automotive
- Very Large
USA
Citrix HDX Plus for Windows 365 helped a major US car retailer deliver secure hybrid work to 1,200 users. The company used... Citrix DaaS to support a distributed call center workforce and manage both on-premise and cloud apps. Results included a 50% reduction in troubleshooting time and a 20% increase in associate availability. Citrix Experience Insights gave the team full visibility into device performance and user experience. The solution improved security, flexibility, and device management across hundreds of locations.
Poppulo helped CDK Global improve internal communications. Sian Cargan led a global hackathon campaign but faced challenges with email overload... and lack of engagement data. With Poppulo, CDK Global created branded, engaging newsletters and reduced irrelevant emails. Open rates rose to over 92%. Senior management now values internal communications more. Measurement tools gave new insights into employee engagement.
Stripe Payments helped Rivian create a seamless payment experience for electric vehicle customers. Rivian integrated Stripe to support payments across... web, mobile, and in-vehicle screens. Customers can use their payment details for deposits, charging, service, and gear. Stripe Radar reduced Rivian's dispute transaction rates to less than 1%. Stripe's reliability supported Rivian's global expansion and real-time financial reconciliation.
Clutch helped VIP Auto launch a custom loyalty program across 65 locations. VIP Auto wanted to turn more first-time buyers... into repeat customers. Clutch's CDP and loyalty management tools enabled VIP Auto to use customer data for personalized rewards. 74% of transactions now come from loyalty members. Loyal customers spend 50% more and have a 141% higher lifetime value. The program uses points, cashback, and coupons to drive customer retention and satisfaction.
Preferred Patron Loyalty helped a busy express car wash increase weekday traffic and premium package sales. The car wash used... a cash back loyalty program that gave customers 5% store credit on every wash. Customers returned more often to use their growing credit. More people chose premium washes to get better rewards. The program made discounting more controlled and trackable. Staff found it easy to explain and customers liked the simple rewards.
Stage 3 Motorsports used TrueLoyal to launch a rewards program. They wanted to keep customers loyal and boost repeat purchases.... In three months, they saw a 21.22% increase in repeat-purchase revenue. Customer retention went up by 26%. The program used personalized rewards and targeted incentives to drive results.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Volkswagen Group used Frontify to centralize and scale their global design system. They needed to harmonize brand consistency across 10... brands and 120 production plants. Frontify enabled easy communication, flexibility, and daily updates to design guidelines. Over 100 teams now use and contribute to the GroupUI design system. This collaboration supports Volkswagen's goal of a single source of truth for all brand touchpoints.
Motorcar Parts of America (MPA)
- Automotive
- Large
Torrance, USA
Quantum Xcellis Workflow Storage and CatDV Media Asset Management helped Motorcar Parts of America (MPA) speed up video production. MPA's team moved... from slow, manual file sharing to fast, shared access and automated archiving. The new system made editing and collaboration easier for their training video team. MPA launched a YouTube channel and now quickly creates and updates content for installers. The solution improved content reuse and made training videos more effective.
A local auto dealership in Pennsylvania
- Automotive
- Small
USA
Madhive helped a local auto dealership in Pennsylvania use CTV advertising to reach targeted car buyers. The dealership focused on... pickup truck buyers, used car buyers, and Jeep buyers with household incomes over $50K. Their CTV campaign delivered 2.7 million impressions and brought 472 visitors to their stores in the first half of 2024. Footfall attribution tracked in-store visits and measured campaign effectiveness. The campaign achieved a 97.8% video completion rate.
Cloudinary helped Mecum Auctions automate image uploading, saving over 2,000 working hours. The company improved page load times by 2x... and now delivers optimized images for online ads in 1/100th of the previous time. Cloudinary’s DAM replaced manual, error-prone processes and legacy systems. Marketing and production teams now find and use images faster, improving the customer experience. Mecum is integrating Cloudinary APIs to streamline user-generated content uploads.
Cloudinary helped Mecum Auctions automate image uploading, saving over 2,000 working hours. The company improved page load times by 2x... and now delivers optimized images for online ads in 1/100th of the previous time. Cloudinary’s DAM replaced manual, error-prone processes and legacy systems. Marketing and production teams now find and use images faster, improving the customer experience. Mecum is integrating Cloudinary APIs to streamline user-generated content uploads.
Global original equipment manufacturer (Kolhapur, Maharashtra)
- Automotive
- Large
Kolhapur, India
Avalara India GST helped a leading automotive parts manufacturer in Kolhapur, Maharashtra, automate GST return filing. The company faced rapid... growth and complex GST obligations, making manual filing impossible. Avalara's cloud-based solution enabled efficient invoice reconciliation and transaction segregation. Filing time dropped by nearly one-third. The manufacturer now stays GST compliant and focuses on business growth, not manual tax tasks.
Stripe Payments helped Rivian create a seamless payment experience for electric vehicle customers. Rivian integrated Stripe to support payments across... web, mobile, and in-vehicle screens. Customers can use their payment details for deposits, charging, service, and gear. Stripe Radar reduced Rivian's dispute transaction rates to less than 1%. Stripe's reliability supported Rivian's global expansion and real-time financial reconciliation.
ZIQY helped Norauto launch a flexible car equipment rental service. Norauto deployed the solution in 100 stores. Over 7,000 rentals... were completed. 55% of users were new customers. 33% of rentals were booked online. The platform automated stock management and improved customer satisfaction.
UTAC used Vena to transform its global budgeting and forecasting. Before, they spent hours consolidating data from Excel, Oracle Fusion,... and Sage. Vena cut consolidation time from three hours to just 15 minutes. Teams now have self-service reporting and instant global headcount visibility. Audit trails and real-time updates improved confidence and accountability. UTAC completed the Vena implementation in eight weeks with Finext.
Chargebee helped Casi scale its car subscription platform to 30,000 vehicles across Europe. Casi used Chargebee to automate subscription billing,... support multiple currencies, and integrate with payment gateways like Stripe and Adyen. The solution enabled Casi to launch new services in as little as three weeks and connect all vital data sources in just two hours. Casi now supports over 50 partners and offers flexible payment options to car brands. Chargebee's platform reduced manual work and improved customer experience for Casi's clients.
Top Stories in Automotive about adoption of Email Marketing software
American Automobile Association (AAA)
- Automotive
- Very Large
Orlando, USA
AAA switched from an outdated in-house email editor to Blocks Edit. The new solution made it easier to update templates... and collaborate on email campaigns. Teams could refactor code, fix mobile issues, and add new modules faster. Integrations with Salesforce Marketing Cloud and AWS S3 streamlined their workflow. More clubs and team members adopted Blocks Edit for their email production.
Wheel Pros used Opensense email ad banners to boost sales. The company saw near immediate ROI. Over 300 employees used... the banners to promote new products and campaigns. In just three months, Wheel Pros achieved record sales. The banners also helped control the brand across all emails. Opensense provided clear attribution for marketing efforts.
Bird helped CARSOME boost conversions by over 10% using WhatsApp for customer communication. CARSOME achieved 60% faster response times and... improved lead management. The platform centralized all customer interactions, replacing manual and siloed processes. Automated updates and personalized messages kept customers engaged throughout their journey. CARSOME now tracks communication effectiveness and tailors messages for higher satisfaction.
Quickpage helped Ancira Nissan send a video message to every lead. Before Quickpage, their old software was hard to use... and not all salespeople followed up. After switching, every salesperson followed up with every lead, 100% of the time. Lead-to-sale conversion increased by 3%. Appointment show rate went up by 11%. Customers left more positive reviews. The process became easy for the whole team, even with 2,000 leads a month.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
ABBYY IDP helped Bapcor New Zealand automate processing of 17,000 invoices each month. The solution removed overtime costs and reduced... the need for extra staff. Bapcor now completes all reconciliations and pays customers on time. The AP team can see and fix process inefficiencies. Staff are happier and can focus on higher value work.
Company A (domestic automobile parts manufacturer)
- Automotive
- Large
India
Samsung SDS helped Company A, a large Indian auto parts maker, set up a smart factory system across 30 lines. The new system... collects real-time data from all manufacturing lines and links with ERP for better planning and quality control. Company A now tracks materials, workforce, and equipment with detailed LOT traceability. Real-time dashboards and KPI reports give full visibility into production and quality. The solution improved work efficiency, reduced errors, and sped up delivery to clients.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
ANYMOVE, a Berlin-based electric car rental startup, used HiBob to automate HR processes. The team saved up to 13 hours... per week on admin tasks. HiBob helped streamline onboarding, performance reviews, and compliance with German labor laws. The HR team now manages all personnel data in one place and adapts policies for different countries. Managers and finance teams use HiBob's analytics for hiring and compensation decisions. The platform supports ANYMOVE's growth and remote workforce.
Toyota used the Firstup intelligent communication platform to connect over 80,000 employees. The platform helps workers check schedules, access payslips,... and engage with company culture. Toyota needed to reach staff in offices, at home, on production floors, and on the road. Data and metrics from Firstup guide content strategy. The solution supports hybrid work and frontline compliance.
McLaren Mastercard Formula 1 Team
- Automotive
- Large
Woking, UK
Freshservice helps the McLaren Mastercard Formula 1 Team manage IT operations at 24 global race locations each year. The team processes... about 2,000 service requests and 150+ employee lifecycle tickets per quarter. With only two trackside IT staff, Freshservice enables systematic race-weekend checks and supports onboarding as the team grows. The platform provides cross-functional visibility for engineering and racing operations. McLaren relies on Freshservice for reliable, scalable IT service management in high-pressure environments.
A leading global automotive manufacturer
- Automotive
- Large
Gurgaon, India
Vantage Circle helped a leading global automotive manufacturer unify its employee recognition program. The company replaced fragmented, offline appreciation with... a digital platform for 3,400 white-collar employees. After integrating with Microsoft Teams, over 78% of employees actively used the platform. Recognition became a daily habit, with 80% of employees recognized in FY25 and 27,000+ recognition moments logged. Employee survey scores for recognition and rewards rose by five points, and 95% reported satisfaction with monetary redemption.
Lattice helped Agero modernize its performance management process. Before Lattice, Agero's systems were fragmented and slowed managers down. With Lattice,... Agero achieved a 98% review completion rate and 80% of users now have career tracks. The platform made reviews more transparent and useful for employee development. Managers now have better tools for feedback and career planning. Lattice's easy interface and integrations drove high adoption across the company.
Automotive Clients Speak: The Impact of deploying Sales Enablement solutions
Four Seasons RV
- Automotive
- Small
Medicine Hat, Canada
Four Seasons RV uses Covideo to reconnect with leads and boost customer engagement. The dealership tracks video analytics to know... when customers watch their videos. This helps sales staff follow up at the right time. Covideo supports lead follow-up, walkaround videos, and post-trade show communication. The team reports better results and more deals closed since using Covideo.
Quickpage helped Ancira Nissan send a video message to every lead. Before Quickpage, their old software was hard to use... and not all salespeople followed up. After switching, every salesperson followed up with every lead, 100% of the time. Lead-to-sale conversion increased by 3%. Appointment show rate went up by 11%. Customers left more positive reviews. The process became easy for the whole team, even with 2,000 leads a month.
Enablix helped CDK Global create a unified customer resource center. 9,000 customers now use the portal for product updates, event... sign-ups, and training. Webinar attendance increased by 30–40% after launch. Customers return to the portal multiple times each month. Survey scores show improved satisfaction and stronger customer connections. The resource center is now a key differentiator for CDK Global.
A local auto dealership in Pennsylvania
- Automotive
- Small
USA
Madhive helped a local auto dealership in Pennsylvania use CTV advertising to reach targeted car buyers. The dealership focused on... pickup truck buyers, used car buyers, and Jeep buyers with household incomes over $50K. Their CTV campaign delivered 2.7 million impressions and brought 472 visitors to their stores in the first half of 2024. Footfall attribution tracked in-store visits and measured campaign effectiveness. The campaign achieved a 97.8% video completion rate.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
How Security is Delivering ROI for Automotive Leaders
CAA Group
- Automotive
- Large
Ottawa, Canada
Jscrambler protected CAA Group’s proprietary machine-learning algorithms that help rescue millions of motorists. CAA Group used Jscrambler’s JavaScript obfuscation and... runtime protection to stop code tampering and reverse engineering. The solution fit perfectly with their tech stack and build pipelines. Since implementation, CAA Group has had zero security breaches. The team praised Jscrambler’s support and seamless integration.
Stripe Payments helped Rivian create a seamless payment experience for electric vehicle customers. Rivian integrated Stripe to support payments across... web, mobile, and in-vehicle screens. Customers can use their payment details for deposits, charging, service, and gear. Stripe Radar reduced Rivian's dispute transaction rates to less than 1%. Stripe's reliability supported Rivian's global expansion and real-time financial reconciliation.
Stoneridge used OpenLM to manage and monitor CAD application licenses across global divisions. Before OpenLM, they had no central view... of license assets or usage. OpenLM provided a single dashboard for real-time tracking and reporting on license consumption. Stoneridge quickly identified under-used and high-demand licenses, optimizing their software assets and budget. The company saw immediate ROI by reducing inefficiency and overspend, and improving license availability for users.
Anon car retailer (US car retail giant)
- Automotive
- Very Large
USA
Citrix HDX Plus for Windows 365 helped a major US car retailer deliver secure hybrid work to 1,200 users. The company used... Citrix DaaS to support a distributed call center workforce and manage both on-premise and cloud apps. Results included a 50% reduction in troubleshooting time and a 20% increase in associate availability. Citrix Experience Insights gave the team full visibility into device performance and user experience. The solution improved security, flexibility, and device management across hundreds of locations.
Edmunds used Kevel's ad serving APIs to launch sponsored car listings in weeks. They replaced Google Ad Manager, gaining full... control over ad display and targeting. The new platform drove a 30% increase in revenue and improved dealer engagement. API response times dropped to 35ms. Automation features saved time by streamlining ad creation and tracking.
PRDCT set up separate Customer Data Platforms for each PSA Groupe brand, including Peugeot, Citroen, and DS. This kept data... isolated while syncing logic and models across brands. PRDCT automated key marketing campaigns across channels like mail, web, and social. Marketers gained tools to segment and activate audiences quickly. Internal data scientists now use the platform for advanced insights. Standard attribution reports support headquarters oversight.
Blueshift helped CarParts. com boost customer engagement by 400% with personalized recommendations. The company replaced its legacy marketing cloud, which...lacked data and personalization, with Blueshift's platform. CarParts.com now uses automated, behavior-triggered campaigns and advanced segmentation. They deliver personalized product and content recommendations based on user data. The team saved 50 hours weekly and increased message volume by 130%.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Observe. AI Auto QA helped Cox Automotive standardize quality assurance across 13 brands and 2,000 support agents. Before, each contact...center had its own QA process. Now, Auto QA evaluates up to 100% of interactions, replacing random sampling and reducing bias. Cox Automotive now completes over 90,000 evaluations per month, up from just four per agent. QA scores rose by 2–3% after implementation. The company uses insights from Auto QA to coach agents and improve customer experience.
Lattice helped Agero modernize its performance management process. Before Lattice, Agero's systems were fragmented and slowed managers down. With Lattice,... Agero achieved a 98% review completion rate and 80% of users now have career tracks. The platform made reviews more transparent and useful for employee development. Managers now have better tools for feedback and career planning. Lattice's easy interface and integrations drove high adoption across the company.
Leapsome helped heycar Group move from using multiple tools and spreadsheets for employee engagement, feedback, and OKRs to a single, unified platform. The company needed... a solution to support rapid growth and international expansion. With Leapsome, heycar streamlined surveys, performance reviews, and goal-setting processes. The platform's flexibility and best-practice templates improved planning and reduced manual work. Adoption across the company was strong, and managers could focus more on leadership and team interactions.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Gong helped MotorK automate sales tasks and boost productivity. The sales team saved hours by using AI to draft follow-up... emails and enrich customer data. Gong’s integration with Salesforce gave instant insights and improved lead prioritization. The AI Translator feature broke language barriers for teams across Europe. MotorK quickly adopted Gong, making smarter decisions and driving growth.
CallMiner OmniAgent helped AAA Auto improve customer experience with advanced voicebot automation. The solution enabled AAA Auto to handle requests... in four languages and recognize 88% of topics in customer calls. The company saw a 35% reduction in unrecognized requests and 1,264 customers completed the NPS survey. The voicebot achieved results comparable to human agents and often exceeded them. AAA Auto can now easily monitor and evaluate customer satisfaction campaigns.
CallMiner OmniAgent helped AAA Auto improve customer experience with advanced voicebot automation. The solution enabled AAA Auto to handle requests... in four languages and recognize 88% of topics in customer calls. The company saw a 35% reduction in unrecognized requests and 1,264 customers completed the NPS survey. The voicebot achieved results comparable to human agents and often exceeded them. AAA Auto can now easily monitor and evaluate customer satisfaction campaigns.
MS Auto used Enthu. AI to analyze and quality check 100% of customer calls. Before, they could only review a...few calls by hand and missed key sales patterns. With Enthu.AI, they automated call QA, got real-time insights, and improved coaching. Conversion rates jumped by 5%. Customer satisfaction scores rose from 3.4 to 4.2. Managers and advisors now have clear data to improve sales and service.
Toyota used programmatic digital out-of-home ads to launch its new Camry. The campaign targeted urban audiences, including business professionals, investors,... and tech enthusiasts. Toyota aimed to reach people in high-traffic areas at key moments. The strategy focused on real-time engagement and creative ad placements. This helped Toyota connect with high-value consumers and boost brand awareness.
Genesis wanted to reach young car buyers with their new "Young Luxury" platform. They worked with PadSquad to launch a... mobile-first campaign using interactive video ads. The campaign used 360-degree views and hotspots to highlight car features. Engagement was measured by creative interactions and click-through rate. The campaign achieved a 400% higher CTR than standard benchmarks and 75 times more creative exposure time.
Verve DSP helped Toyota Turkey boost hybrid car sales by 44% year-over-year. Toyota used digital billboards and real-time data to... target consumers in Istanbul. Dynamic ads responded to traffic, fuel, and noise data. The campaign made Toyota the top-selling car brand in Turkey. Toyota committed 25% of future ad spend to programmatic DOOH after this success.
Cars Best Care used Yelp Ads with YoungCow Media to boost its auto repair business. In three months, they made... $115k in revenue from Yelp customers. Over 80% of their customers now come from Yelp. They received more than 1,100 quote requests in six months. Leads from Yelp Ads increased by 53% compared to organic traffic. The business expanded to a larger location and hired better mechanics.
Hotjar helped Vimcar fix website issues after a rebrand. The team used heatmaps and scroll maps to see where users... got lost. They moved key calls to action and made images clickable. This led to a 2.5x increase in traffic to important pages. Vimcar saw a 24% rise in leads and optimized their sites 92% faster than before.
PRDCT set up separate Customer Data Platforms for each PSA Groupe brand, including Peugeot, Citroen, and DS. This kept data... isolated while syncing logic and models across brands. PRDCT automated key marketing campaigns across channels like mail, web, and social. Marketers gained tools to segment and activate audiences quickly. Internal data scientists now use the platform for advanced insights. Standard attribution reports support headquarters oversight.
Sinch Engage helped Birger N. Haug automate over 15,000 monthly SMS service reminders. The dealership integrated Sinch Engage with HubSpot,... cutting campaign setup time nearly in half. Personalized, vehicle-specific messages now reach customers automatically, reducing errors for those with multiple cars. Transparent reporting lets the team see every message sent. Automated SMS follow email reminders, boosting response rates and ROI.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Škoda used StoryStream's AI platform to create social-style digital experiences. They launched swipeable Stories, an A-Z EV knowledge hub, and... a Driven Online content gallery. These features lowered bounce rates and increased dwell time. Email engagement improved with content-driven landing pages. Over 54,000 people joined a UGC cycling campaign, building community and trust.
TVS Eurogrip (TVS Srichakra Limited)
- Automotive
- Large
Chennai, India
Pepper helped TVS Eurogrip recover from a 50% drop in organic traffic after a domain migration. The team stabilized technical... SEO, rebuilt the content engine, and scaled non-brand keyword visibility. In 6 months, Top 3 non-brand keyword rankings grew by 200%. Blog traffic surged 100x, and monthly clicks rose 8,592%. Shopping impressions and website orders increased sharply after optimizing 120+ products. Eurogrip now has a stronger online presence and a future-ready SEO roadmap.
Renault Spain used Taboola Sponsored Content to boost test drive leads. OMD Spain ran campaigns for several car models. In... six months, Renault Spain got over 333,000 clicks and a 29% lower cost per lead. The campaigns drove 140 million pageviews. High quality leads increased by 34%. Taboola helped reach more people on both desktop and mobile.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Workday Adaptive Planning helped McLaren Racing manage finances under strict Formula 1 cost caps. The team replaced legacy tools with... a single source of truth for planning data. Real-time analytics and streamlined operations let finance lead resource allocation for better race performance. Workday enabled faster, more agile decision-making. McLaren Racing now models investments for both short- and long-term success.
Contractbook helped Usado automate their sales operations by integrating with Pipedrive. Usado reduced working hours by 30% and cut sales... ops costs by 25%. The automation eliminated manual tasks and reduced human error. Usado increased profit margins in a competitive market. Customers now enjoy a smoother, more reliable experience.
Mochadocs helped Huiskes-Kokkeler Autogroep save over €3,000 per month by improving contract management. The company used a cloud solution to... track all contracts from its headquarters. This made it easier to avoid double payments and negotiate better with suppliers. Staff received timely notifications to review contracts before renewal. The system gave everyone a clear view of their responsibilities and open contracts.
Contractify helped MIG Motors centralize all contracts in one online platform. Before, contracts were scattered and managed manually, leading to... missed deadlines and costly renewals. With Contractify, management gained a clear overview and automated notifications. Employees now focus on their main work, while experts handle contracts. The company avoids unnecessary costs and saves time on contract management.
Rodin Motorsport used Creo CFD to optimize their F3 car's aerodynamics for the Macau Grand Prix. The team balanced downforce... and drag within strict FIA rules, using only small adjustments to the rear wing. Creo enabled rapid simulation of ten wing flap angles, each tested in just 15 minutes. This approach led to a potential lap time improvement of up to 0.25 seconds. The solution also helped younger engineers learn faster and reduced the need for costly wind tunnel tests.
Rodin Motorsport used Creo CFD to optimize their F3 car's aerodynamics for the Macau Grand Prix. The team balanced downforce... and drag within strict FIA rules, using only small adjustments to the rear wing. Creo enabled rapid simulation of ten wing flap angles, each tested in just 15 minutes. This approach led to a potential lap time improvement of up to 0.25 seconds. The solution also helped younger engineers learn faster and reduced the need for costly wind tunnel tests.
Asana helped Polestar Germany eliminate duplicate work and improve onboarding. The team used Asana to standardize processes and speed up... expansion, shortening service location launches by a month. Task allocation became transparent, and onboarding quality increased. The number of service points grew from 23 to around 200, showing scalable efficiency. Asana brought structure and clarity to project planning, supporting Polestar’s growth in the German market.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Ford used Eventogy to manage complex corporate events across Europe. They ran a flagship event with 3,500 attendees, 18 mini... events, and 200 arrivals per day over six weeks. Eventogy's platform handled multi-language invitations, attendee check-ins, and secure data management. Ford valued the flexibility, data protection, and collaborative improvements from Eventogy. The platform supported up to 6,000 invitations for a single event.
Brightly’s Asset Essentials replaced Google spreadsheets at Ciocca Automotive. The company manages maintenance for 56 dealerships and 15 body shops.... Asset Essentials created a formal work-order system and improved visibility for managers. Communication and accountability increased across 71 facilities. The solution streamlined maintenance and reduced daily friction for technicians.
PIERER Innovation used idloom to manage complex event planning and guest registrations. They faced challenges with compliance, data silos, and... calendar management for events involving many dealerships and bikes. idloom integrated event data into their CRM and enabled no-code event creation, on-the-fly planning, and direct time slot booking. Staff found the platform easy to use and praised its support and customization. With idloom, PIERER Innovation improved event control and guest experience.
Red Points helped MOMO remove over 2,000 counterfeit listings in just 4 months. The value of fake products taken down... was more than $400,000. MOMO used Red Points’ AI-powered brand protection to monitor 35 websites. The platform made it easy to validate infringements and save staff time. Now, MOMO can focus on making safe, high-quality racing products and growing their brand worldwide.
Shopware 6 helped Toyota Germany connect over 400 dealerships in just four months. The company launched its first online shop... and marketplace for the German market. Shopware's Flow Builder and Rule Builder automated business processes and improved communication with dealers. The new platform lets customers buy cars, order parts, and access services online. Toyota doubled its online revenue after the launch. The project finished on time and within budget.
AfterShip Tracking helped SuperATV reduce WISMO calls by providing real-time shipment updates. Before, SuperATV used an in-house system that only... sent basic shipping emails. AfterShip enabled branded tracking pages and automated notifications. The marketing team gained control over tracking page design. Shipping operations became more efficient. SuperATV now delivers a better customer experience with fewer support calls.
GoWall helped Proterra run a strategic leadership meeting in just one day. The team used GoWall to gather input, brainstorm,... and identify growth barriers. Every leader participated, adding an average of 31 notes per segment. GoWall kept the meeting focused and saved time by preventing side conversations. Proterra’s CEO called GoWall highly valuable for achieving a clear roadmap and change map fast.
Rudolph and Hellmann Automotive Ltd
- Automotive
- Large
UK
OneAdvanced helped Rudolph and Hellmann Automotive manage rapid growth, doubling staff from 500 to 1,000 in a year. The company faced... challenges with fragmented systems and manual reporting. By implementing OneAdvanced Financials and Time & Attendance software, they gained real-time data, reduced duplication, and improved decision-making. Automated attendance tracking and integrated finance tools enabled faster, more confident growth. Leadership now has better control and insight across operations.
Goldie helps Precision Shine Detailing save time and grow their business. The software tracks clients, manages income, and sends reminders.... Alexander, an auto detailer, says Goldie is simple to use and cuts admin time. Daniel, owner of Elite Auto Spa, also uses Goldie to track clients and income. Both highlight how Goldie streamlines scheduling and client management for auto detailers.
Cision helped Ford Motor Company launch the Mustang Mach-E, their first all-electric vehicle. Ford aimed to drive website visits and... convert them into car reservations. The campaign filled all First Edition Mach-E reservations on Ford.com. Ford ranked among the top 10 topics in Google Search during launch. The effort generated 2.5 million site visits in two months and boosted brand awareness, especially with Gen-Z.
Jaguar Land Rover used LiveRamp to target car buyers during the short 2. 5% auto purchase window. They combined their...own data with Carwow's intent data using LiveRamp's platform. This helped them know exactly when buyers were in-market. JLR could then target these audiences without costly paid media. The campaign achieved a 12x return on investment for JLR.
A leading U.S. automotive finance provider
- Automotive
- Large
USA
Grazitti Interactive used Salesforce Marketing Cloud to automate lease-end outreach for a major U. S. automotive finance provider. Manual processes...were replaced with intent-driven email journeys, using zip code-based personalization and Google Maps API integration. Customers received tailored offers and dealer information based on their location and intent. The solution included loyalty benefits and dynamic content for multiple vehicle brands. The result was a shift from manual sales outreach to automated, high-intent customer engagement.
A leading automotive parts retailer
- Automotive
- Large
seoClarity helped a major auto parts retailer boost their blog traffic by 2,841%. The retailer's SEO team used seoClarity's content... strategy to find and fill content gaps. seoClarity provided 25 new content ideas each month and detailed briefs for content creation. The retailer saw a 1,400% increase in Top 3 rankings and over 1 million monthly blog visits. Non-branded clicks rose by 1,121% year-over-year.
Sitechecker helped USJunkCars boost organic traffic by 40%. The company saw a 30% increase in technical SEO productivity. Site Monitoring... made it easy to spot hidden SEO errors and track website changes. USJunkCars tripled the number of non-branded keywords ranked. The team managed a large site without hiring more staff. Sitechecker became a daily tool for their SEO workflow.
Oncrawl helped carwow boost SEO traffic by 70%. The team used Oncrawl to fix site structure and duplicate content issues.... They tracked Googlebot behavior and improved mobile user experience. Qualified leads increased by 68%. Visibility for improved pages rose by 86%. The API let them build custom dashboards for business goals.
Top Stories in Automotive about adoption of Live Chat software
Axioma
- Automotive
- Small
London, UK
Tidio’s Lyro AI helped Axioma automate 89% of customer conversations. The AI resolved most questions about car body repairs and... insurance claims. Sales bot engagement rose to 21%. Customers got instant answers, even after hours. Axioma built a knowledge base with 370 articles. Response times dropped and bookings increased.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Sociabble helped Renault Group double its employee advocacy reach in 2020. The company used Sociabble to unify brand messaging and... boost employee engagement across 170,000 staff in over 130 countries. The platform enabled easy content sharing, multilingual support, and real-time analytics. Renault Group saw first place in share of voice at major motor shows and planted over 400 trees through Sociabble’s CSR program. Employees found the tool simple, fun, and effective for digital communication.
Perrys used Herdify to improve customer acquisition. They targeted community areas using Herdify's insights. This made it 9 times cheaper... to get new customers. 56% of new customers came from these community hotspots. They saved enough on acquisition costs in three months to pay for Herdify for over a year. The approach helped boost showroom visits and sales.
Automotive examples of Driving Business Value with CPQ
Royal Enfield
- Automotive
- Large
Chennai, India
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Audience2Media created a bold mobile advert for the Toyota Vios launch in Malaysia. The campaign targeted 25-49 year olds and... encouraged test drives through a custom interstitial ad. The ad used behavioural targeting to reach business professionals in key cities. The campaign achieved a 1.08% CTR, 35% above industry average. Video completion rate reached 96%, and CPA was 317% below target.
MNTN Performance TV helped Houston Hyundai Auto Group improve their digital marketing. The auto group used MNTN to run connected... TV ads and track campaign results. They saw an 81% month-over-month improvement in cost per acquisition. Average raw conversions increased by 24%. Cost per visit improved by 15% and site visits rose by 11%. The platform made it easy for a small team to drive quality web traffic and measure impact.
Measuring Chatbot Success in Automotive Deployments
Valvoline
- Automotive
- Large
Lexington, USA
Capacity's SMS solution helped Valvoline cut average handle time by 20 seconds. The company saw a 76% increase in coupon... send rate and an 8% rise in coupon redemption. Valvoline switched from email to SMS for coupon delivery, integrating with their NICE CXone platform. Customers preferred SMS, leading to faster service and higher engagement. The new system improved agent efficiency and customer experience.
Chatfuel helped 3D Mats automate 70% of repetitive customer queries using a Messenger chatbot. The bot suggested products, leading to... 47% of customers buying recommended items. 3D Mats saw a 30% increase in repeat purchases. Their Facebook ad ROAS jumped to 999%. The solution improved support, marketing, and ad performance for this automotive accessories retailer.
An American automotive dealer (3 dealerships)
- Automotive
- Small
USA
CurrentWare helped an American automotive dealer meet FTC Safeguards compliance. The MSP used BrowseControl to block risky websites and personal... email on company devices. BrowseReporter gave detailed user activity reports and productivity tracking by department. Automated alerts reduced manual monitoring. Responsive support made setup and ongoing use easier. The dealership replaced limited firewall logs with granular workstation-level visibility.
An American automotive dealer (3 dealerships)
- Automotive
- Small
USA
CurrentWare helped an American automotive dealer meet FTC Safeguards compliance. The MSP used BrowseControl to block risky websites and personal... email on company devices. BrowseReporter gave detailed user activity reports and productivity tracking by department. Automated alerts reduced manual monitoring. Responsive support made setup and ongoing use easier. The dealership replaced limited firewall logs with granular workstation-level visibility.
Automotive Clients Speak: The Impact of deploying Bot Platform solutions
Inchcape
- Automotive
- Medium
London, UK
DataRobot helped Inchcape launch AI models 50% faster across 200 business units. The analytics team used DataRobot to speed up... experimentation and automate the AI lifecycle. Inchcape identified optimal pricing 75% faster for thousands of SKUs. The company improved churn prediction and lead scoring with DataRobot. The partnership enabled Inchcape to scale analytics to over 40 countries and grow its data team from 5 to 230 people.
Chatfuel helped 3D Mats automate 70% of repetitive customer queries using a Messenger chatbot. The bot suggested products, leading to... 47% of customers buying recommended items. 3D Mats saw a 30% increase in repeat purchases. Their Facebook ad ROAS jumped to 999%. The solution improved support, marketing, and ad performance for this automotive accessories retailer.
Volvo Construction Equipment
- Automotive
- Very Large
Gothenburg, Sweden
Volvo Construction Equipment used CMNTY to build a global customer community. They needed a faster, more agile way to gather... customer feedback than traditional surveys. CMNTY's mobile-first platform let Volvo connect with customers worldwide and enabled two-way conversations. Customers liked having a place to share their experiences and felt Volvo was more approachable. The team used CMNTY tools for polls, blogs, and online focus groups to improve customer engagement.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Bosch uses Easy8 to manage large-scale manufacturing projects. The platform connects ERP and management systems through a flexible API. Bosch... benefits from Gantt-based workflows and unified project data. Easy8 helps Bosch deliver complex projects on time. The solution supports both Waterfall and Agile methods for project management. Bosch maintains full data control with on-premises or cloud deployment.
Privyr CRM helped CarTimes Automobile boost lead conversions by 20 to 30%. Before Privyr, the team took up to 10... days to respond to leads. Privyr enabled instant lead assignment and faster follow-up for over 100 sales team members. The Team Dashboard feature let managers track response times and reassign leads easily. CarTimes streamlined their sales process and improved collaboration between marketing and sales.
PandaDoc CPQ for HubSpot helped HAAS Alert save 120 hours each month. The sales team now uses guided quoting directly... in HubSpot. This automation reduced errors and cut document completion time by 66%. Finance no longer spends hours fixing proposal issues. Sales reps can focus on closing deals, not paperwork. The integration improved accuracy and made the sales process faster.
Keyloop used QorusDocs Value Management software to standardize business case creation and drive value-based selling. The platform replaced manual, Excel-based... processes, enabling teams to build over 1,300 business cases with consistent logic and professional ROI modeling. This shift led to stronger client conversations and a 26% growth in bookings. Sales teams now focus on financial value, improving win rates and accelerating deal progression. QorusDocs also improved collaboration and the quality of customer-facing materials.
Hotjar helped Vimcar fix website issues after a rebrand. The team used heatmaps and scroll maps to see where users... got lost. They moved key calls to action and made images clickable. This led to a 2.5x increase in traffic to important pages. Vimcar saw a 24% rise in leads and optimized their sites 92% faster than before.
Mobilewalla helped a luxury automotive company increase dealership visits and test drives. The company used custom audience segments and advanced... analytics to target likely buyers. Mobilewalla's location visitation attribution showed which ads drove in-store visits. The company optimized ad spend and improved campaign effectiveness. Insights included customer traits, ad performance, and conversion timing.
Stripe Payments helped Rivian create a seamless payment experience for electric vehicle customers. Rivian integrated Stripe to support payments across... web, mobile, and in-vehicle screens. Customers can use their payment details for deposits, charging, service, and gear. Stripe Radar reduced Rivian's dispute transaction rates to less than 1%. Stripe's reliability supported Rivian's global expansion and real-time financial reconciliation.
Stripe Payments helped Rivian create a seamless payment experience for electric vehicle customers. Rivian integrated Stripe to support payments across... web, mobile, and in-vehicle screens. Customers can use their payment details for deposits, charging, service, and gear. Stripe Radar reduced Rivian's dispute transaction rates to less than 1%. Stripe's reliability supported Rivian's global expansion and real-time financial reconciliation.
Brose used Hitachi Vantara's storage solutions to support its global operations. The company built a new data center to handle... rising data volumes and support digital transformation. With Hitachi's flash storage, Brose cut storage costs by 30% and reduced physical devices by 50%. SAP application response times improved by 50%. The new system freed up 66% of rack space and saved 700,000 kWh per year. Brose now has a reliable, scalable foundation for future growth.
Claris FileMaker helped Exclusive Cars cut contract processing time by 400x. The dealership now generates customer contracts in minutes, not... days. A custom app captures every luxury car option and automates tax and pricing for six countries and 12 tax systems. Sales teams use iPads to document up to 90 customizations per car. The new system eliminates manual errors and lets staff focus on selling. Adding new models or markets now takes just minutes.
Renault used LinkedIn's Sponsored Content and a localised Showcase Page to target B2B auto buyers in France. The campaign aimed... to reinforce Renault's French identity and deliver tailored content to fleet buyers and SMB user-choosers. Renault achieved a 0.47% click-through rate and a 0.59% engagement rate, both above benchmarks. The Showcase Page gained 7,000 followers in seven months. Sponsored InMail open rates reached 38%.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
Automotive examples of Driving Business Value with Sales Analytics
AAA Auto
- Automotive
- Large
Prague, Czech Republic
CallMiner OmniAgent helped AAA Auto improve customer experience with advanced voicebot automation. The solution enabled AAA Auto to handle requests... in four languages and recognize 88% of topics in customer calls. The company saw a 35% reduction in unrecognized requests and 1,264 customers completed the NPS survey. The voicebot achieved results comparable to human agents and often exceeded them. AAA Auto can now easily monitor and evaluate customer satisfaction campaigns.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
TheyDo helped Scania map 53 customer journeys and prioritize 141 opportunities. Scania used journey management to align teams and focus... on customer needs. The platform created a single source of truth for CX strategy. Scania improved driver onboarding and app workflows. 32 initiatives were completed using insights from journey mapping. This approach positioned Scania as a leader in customer experience and innovation.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Volvo used The Trade Desk and Oracle to boost brand awareness in New Zealand. They targeted ads to appear with... positive-impact and sustainability content. The campaign delivered over 3 million impressions in less than a month. Volvo saw a 477% increase in conversion rate with ads on The Trade Desk and social media. They also achieved a 469% increase in conversion rate with The Trade Desk and search. Volvo supported local media and reached audiences interested in sustainability.
Audi used Appier’s CrossX AI to target high-value users across devices. The goal was to get more test drive leads... for the Audi A4 Sustain. Appier’s solution identified users over 30 and those interested in luxury cars. Audi saw a 23-48% higher conversion rate for cross-screen users. The cross-screen click-through rate was also 34% higher than single-screen.
Sideqik helped Pedal Commander automate influencer discovery and management. Before Sideqik, Pedal Commander spent too much time finding and managing... influencers by hand. With Sideqik, they quickly found the right creators for their brand. This made their influencer campaigns more effective. As a result, Pedal Commander increased revenue through better influencer partnerships.
IZEA worked with Jeep to highlight the "Go Anywhere. Do Anything" lifestyle. Influencers drove Jeep Wranglers on the Rubicon Trail... and shared their off-roading experiences. The campaign focused on the vehicle’s capability and the sense of community. Content from creators showed the freedom and adventure of the Jeep brand. The project used authentic influencer coverage to boost excitement for Jeep’s all-electric Recon.
Bird helped CARSOME boost conversions by over 10% using WhatsApp for customer communication. CARSOME achieved 60% faster response times and... improved lead management. The platform centralized all customer interactions, replacing manual and siloed processes. Automated updates and personalized messages kept customers engaged throughout their journey. CARSOME now tracks communication effectiveness and tailors messages for higher satisfaction.
Four Seasons RV uses Covideo to reconnect with leads and boost customer engagement. The dealership tracks video analytics to know... when customers watch their videos. This helps sales staff follow up at the right time. Covideo supports lead follow-up, walkaround videos, and post-trade show communication. The team reports better results and more deals closed since using Covideo.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
CallMiner OmniAgent helped AAA Auto improve customer experience with advanced voicebot automation. The solution enabled AAA Auto to handle requests... in four languages and recognize 88% of topics in customer calls. The company saw a 35% reduction in unrecognized requests and 1,264 customers completed the NPS survey. The voicebot achieved results comparable to human agents and often exceeded them. AAA Auto can now easily monitor and evaluate customer satisfaction campaigns.
CallMiner OmniAgent helped AAA Auto improve customer experience with advanced voicebot automation. The solution enabled AAA Auto to handle requests... in four languages and recognize 88% of topics in customer calls. The company saw a 35% reduction in unrecognized requests and 1,264 customers completed the NPS survey. The voicebot achieved results comparable to human agents and often exceeded them. AAA Auto can now easily monitor and evaluate customer satisfaction campaigns.
Honda used Sprinklr to unify customer experience management for its online car sales platform, Honda ON. The company replaced three... separate solutions, cutting costs by hundreds of thousands of dollars. Honda now manages all customer interactions—voice, social, chat, and email—on one platform. Over 100 team members use Sprinklr Insights to track marketing and monitor social conversations. Honda became the first Sprinklr client to implement voice, enabling a true omnichannel contact center.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Global automotive manufacturer (unnamed)
- Automotive
- Very Large
SHIFT eLearning helped a global automotive manufacturer cut onboarding time by over 60% across 40+ countries. The company used SHIFT's... platform to create 150+ eLearning modules for product and sales training in three languages. Induction courses dropped from 2–3 weeks to just 3–4 days. Course development costs fell by 50%, and new training content now deploys ten times faster. Over 3,000 people trained at 500+ locations.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Scrive helped Riddermark Bil handle 140,000 digital signatures and sell 25,000 cars in 2021. The company used Scrive to replace... paper contracts with digital agreements. This made it easier to track deals and reduced mistakes. During the pandemic, digital contracts let Riddermark Bil keep selling and buying cars safely. Staff and customers found the new process faster and more secure.
Automotive Success stories in Driving ROI and Results using Display Advertising solutions
Lincoln
- Automotive
- Large
Dearborn, USA
Lincoln used GumGum's In-Video advertising to boost brand awareness on Connected TV. The campaign targeted viewers with non-intrusive ads during... premium content. Lincoln saw a 5.5% lift in aided awareness and a 14% lift in familiarity, 3.8 times higher than the auto industry standard. Favorability increased by 13.5%, four times the industry average. Purchase intent rose by 4%, three times higher than typical results.
Toyota CSRC at University of Michigan-Dearborn (collaboration)
- Automotive
- Large
Dearborn, USA
Plotly Dash Enterprise helped Toyota CSRC at University of Michigan-Dearborn unify automotive data workflows. The platform replaced static PDFs with... dynamic dashboards, speeding up research and UI development. Teams saw an 80% drop in production downtime and 40% lower cloud costs. Engineering cycle times fell, and front-end development effort dropped by 85%. Simulation runtimes were cut in half, letting engineers interact with data in real time. Plotly Dash Enterprise enabled faster, more interactive analytics for automotive research.
Merkle helped Volvo Trucks redesign its global and local websites. The goal was to simplify navigation and improve the digital... experience. They used data-driven testing to guide changes. As a result, users successfully locating a dealer increased by 718%. Contact form submissions rose by 450%. Conversions through the Truck Builder tool grew by 239%. Time spent on product pages went up by 215%.
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Automotive Clients Speak: The Impact of deploying Advertising solutions
Toyota Turkey
- Automotive
- Very Large
Istanbul, Turkey
Verve DSP helped Toyota Turkey boost hybrid car sales by 44% year-over-year. Toyota used digital billboards and real-time data to... target consumers in Istanbul. Dynamic ads responded to traffic, fuel, and noise data. The campaign made Toyota the top-selling car brand in Turkey. Toyota committed 25% of future ad spend to programmatic DOOH after this success.
Bird helped CARSOME boost conversions by over 10% using WhatsApp for customer communication. CARSOME achieved 60% faster response times and... improved lead management. The platform centralized all customer interactions, replacing manual and siloed processes. Automated updates and personalized messages kept customers engaged throughout their journey. CARSOME now tracks communication effectiveness and tailors messages for higher satisfaction.
MNTN Performance TV helped Houston Hyundai Auto Group improve their digital marketing. The auto group used MNTN to run connected... TV ads and track campaign results. They saw an 81% month-over-month improvement in cost per acquisition. Average raw conversions increased by 24%. Cost per visit improved by 15% and site visits rose by 11%. The platform made it easy for a small team to drive quality web traffic and measure impact.
GAC Group partnered with Huawei to drive intelligent manufacturing in the automotive sector. They used Huawei's cloud, AI, and network... solutions to boost R&D and production. GAC improved R&D efficiency by over 30% and upgraded nearly 4,000 desktops, raising O&M efficiency by 80%. The collaboration enabled advanced data collaboration, AI integration, and robust digital infrastructure. GAC reduced prototype needs by one-third and cut R&D costs, setting a benchmark for digital transformation in automotive manufacturing.
Automotive Success stories in Driving ROI and Results using Social CRM solutions
Royal Enfield
- Automotive
- Large
Chennai, India
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
SIR Glass used Referral Rock to automate their partner referral program. They replaced manual spreadsheets and forms with an integrated... solution that connects to their CRM, ServiceM8. The new process lets partners track referrals and receive automated rewards via PayPal. SIR Glass now generates over 30 new referral sales each month. They save 4 hours of manual work weekly and thousands of dollars by switching to automation.
Top Stories in Automotive about adoption of POS software
Rivian
- Automotive
- Large
Irvine, USA
Stripe Payments helped Rivian create a seamless payment experience for electric vehicle customers. Rivian integrated Stripe to support payments across... web, mobile, and in-vehicle screens. Customers can use their payment details for deposits, charging, service, and gear. Stripe Radar reduced Rivian's dispute transaction rates to less than 1%. Stripe's reliability supported Rivian's global expansion and real-time financial reconciliation.
Renault Spain used Taboola Sponsored Content to boost test drive leads. OMD Spain ran campaigns for several car models. In... six months, Renault Spain got over 333,000 clicks and a 29% lower cost per lead. The campaigns drove 140 million pageviews. High quality leads increased by 34%. Taboola helped reach more people on both desktop and mobile.
Edmunds used Kevel's ad serving APIs to launch sponsored car listings in weeks. They replaced Google Ad Manager, gaining full... control over ad display and targeting. The new platform drove a 30% increase in revenue and improved dealer engagement. API response times dropped to 35ms. Automation features saved time by streamlining ad creation and tracking.
How Inside Sales is Delivering ROI for Automotive Leaders
Regional automotive marketing organization (Europe)
- Automotive
- Large
Oracle Marketing and Oracle Unity helped a regional automotive marketing group in Europe boost campaign results. Teams unified customer data... and automated over 120 campaigns across 30+ countries. Email open rates rose by 50%, and lead submissions jumped 230%. The group saw a 5% increase in order uptake. Car-configurator step-conversion rates improved from 0.55% to 18.37%. AI and first-party data activation drove these gains.
A leading auto parts retailer
- Automotive
- Very Large
Eptura helped a leading auto parts retailer manage 28 distribution centers and over 29,000 employees. The company used Eptura's centralized... reporting to track budgets and technician performance. Real-time notifications and offline capabilities kept operations running smoothly. Downtime was reduced and efficiency improved across all centers. The retailer set a new standard for operational excellence in the automotive sector.
Sinch Engage helped Birger N. Haug automate over 15,000 monthly SMS service reminders. The dealership integrated Sinch Engage with HubSpot,... cutting campaign setup time nearly in half. Personalized, vehicle-specific messages now reach customers automatically, reducing errors for those with multiple cars. Transparent reporting lets the team see every message sent. Automated SMS follow email reminders, boosting response rates and ROI.
Automotive Clients Speak: The Impact of deploying Local Marketing solutions
Cummins
- Automotive
- Very Large
Columbus, USA
Cummins used Smartcat AI Agents to transform their localization process. Before Smartcat, only 10–15% of training content was globally accessible... and revision cycles took months. After implementation, Cummins achieved a 90% cost improvement and 90% faster turnaround times. They expanded from 2 to 200 languages without adding headcount. This improved workforce enablement and global readiness.
MS Auto used Enthu. AI to analyze and quality check 100% of customer calls. Before, they could only review a...few calls by hand and missed key sales patterns. With Enthu.AI, they automated call QA, got real-time insights, and improved coaching. Conversion rates jumped by 5%. Customer satisfaction scores rose from 3.4 to 4.2. Managers and advisors now have clear data to improve sales and service.
ABBYY IDP helped Bapcor New Zealand automate processing of 17,000 invoices each month. The solution removed overtime costs and reduced... the need for extra staff. Bapcor now completes all reconciliations and pays customers on time. The AP team can see and fix process inefficiencies. Staff are happier and can focus on higher value work.
Automotive Success stories in Driving ROI and Results using Field Sales solutions
Royal Enfield
- Automotive
- Large
Chennai, India
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Measuring SMS Marketing Success in Automotive Deployments
Royal Enfield
- Automotive
- Large
Chennai, India
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.
Top Stories in Automotive about adoption of Video Platform software
Wayke
- Automotive
- Small
Stockholm, Sweden
Wayke used Bambuser's One-to-Many live video shopping to boost engagement for CUPRA, a high-performance car brand. In their first livestream,... they reached over 2,000 viewers and achieved a 23% customer engagement rate. The solution let CUPRA's sales team interact with customers in real time, answer questions, and showcase cars. This approach shortened the sales funnel and encouraged more customers to consider large purchases online. Live video shopping proved especially effective in the automotive industry, where customer interaction is often low.
Document360 helped Ascent Pro Support centralize all training manuals and documentation for their remote call center agents. The company switched... from Guru to Document360 for a more affordable solution with better integrations. Agents now use a knowledge base widget, Microsoft Teams integration, and a Chrome extension to quickly access information. Integrations with Talk Desk and analytics tools improved workflow and reduced escalations. More agents now self-solve issues and provide feedback, making support faster and more efficient.
Honda needed to improve local marketing for its dealer partners. Their old ad-builder site was outdated and had noncompliant assets.... Ansira redesigned the portal with features like asset customization, reporting, and single sign-on. The new system made it easier for dealers to find and use brand-compliant assets. Honda now protects its brand and supports local marketing with streamlined processes.
Top Stories in Automotive about adoption of Social Media Marketing software
Hyundai - Automotive - Very Large
3DEXCITE by Dassault Systèmes helped Hyundai launch the Ioniq 5 globally. The team created CGI and photography visuals for the... new electric SUV. They worked closely with Hyundai, allowing for last-minute design changes. The project produced 8 exterior and 5 interior key visuals, plus 8 studio images. The launch content went live worldwide and highlighted the car’s design.
PSA Retail - Automotive - Large
Facelift helped PSA Retail manage social media for 380 car dealers across Europe. The platform enabled centralized control and local... focus for each sales point. PSA Retail ran social-to-store campaigns for hundreds of locations. In two years, they grew their social media subscribers by 7x. Facelift provided strong analytics and collaboration tools for their team.
Honda - Automotive - Very Large
Honda used Sprinklr to unify customer experience management for its online car sales platform, Honda ON. The company replaced three... separate solutions, cutting costs by hundreds of thousands of dollars. Honda now manages all customer interactions—voice, social, chat, and email—on one platform. Over 100 team members use Sprinklr Insights to track marketing and monitor social conversations. Honda became the first Sprinklr client to implement voice, enabling a true omnichannel contact center.
Honda - Automotive - Very Large
Honda used Sprinklr to unify customer experience management for its online car sales platform, Honda ON. The company replaced three... separate solutions, cutting costs by hundreds of thousands of dollars. Honda now manages all customer interactions—voice, social, chat, and email—on one platform. Over 100 team members use Sprinklr Insights to track marketing and monitor social conversations. Honda became the first Sprinklr client to implement voice, enabling a true omnichannel contact center.
Honda - Automotive - Very Large
Honda used Sprinklr to unify customer experience management for its online car sales platform, Honda ON. The company replaced three... separate solutions, cutting costs by hundreds of thousands of dollars. Honda now manages all customer interactions—voice, social, chat, and email—on one platform. Over 100 team members use Sprinklr Insights to track marketing and monitor social conversations. Honda became the first Sprinklr client to implement voice, enabling a true omnichannel contact center.
TrailFx - Automotive - Medium
Taggbox helped TrailFx boost sales by 30% with shoppable user-generated content galleries. TrailFx used Instagram UGC to show real customer... photos of their products on vehicles. This made their website more engaging and helped customers see how products look in real life. The solution increased user engagement, product views, and time spent on site. TrailFx saw more photo submissions and a better shopping experience for visitors.
Cummins Inc. - Automotive - Very Large
Cummins Inc. used Calabrio Workforce Management to improve remote monitoring for mining truck engines. The solution helped forecast alert volumes,... ensuring enough agents were available to handle critical engine alerts. One customer saved $600,000 and avoided 150 hours of downtime by diagnosing a long-standing engine issue. Cummins reduced response time by nine minutes and expanded monitoring to more sites without adding staff. The service now supports global mine sites 24/7, helping prevent costly engine failures.
Royal Enfield - Automotive - Large
Salesforce helped Royal Enfield unify 80+ data streams into one platform, consolidating 820 data fields and 17 million profiles into 9 million unique customer profiles. This enabled targeted,... AI-driven marketing campaigns, doubling customer engagement rates and reducing communication volume by 50%. Dealers now convert 23% of high-propensity leads, and marketing costs dropped by 15%. Real-time personalisation and predictive recommendations deepen engagement with millions of bikers.