Display Advertising Customer Deals | Implementation & Best Practices
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The Display Advertising Blueprint for Better Selection Decisions in Apparel And Fashion
Bob Mackie
- Apparel & Fashion
- Small
Los Angeles, USA
Perpetua’s Influencer Marketing Platform helped Bob Mackie boost sales by 1. 5x and cut ACOS by 28%. The brand used...Perpetua’s Creator Network to run influencer campaigns on TikTok and Instagram. These campaigns drove over 1 million Spark Ad impressions and tripled detail page view rates. Bob Mackie tracked sales and conversions directly to specific creators and content. The campaigns helped reach new audiences and increased attributed sales by 30%.
adidas Group Canada
- Apparel & Fashion
- Very Large
Toronto, Canada
Cybba helped adidas Group Canada boost website sales with a strategic digital campaign. The campaign used onsite engagement tools and... covered the full e-commerce funnel. Engagement rate reached 36.32% for onsite solutions. Overall conversion rate hit 20.45%. The results were above industry averages and impressed the adidas team.
Criteo's in-app retargeting helped Schutz boost revenue by 68% with only a 14% budget increase. The campaign delivered a 47%... uplift in ROAS and a 68% increase in sales. Schutz shifted focus to in-app marketing, making it a key growth driver. Conversion rates improved to 61%, outperforming web campaigns. The partnership led to ongoing budget expansion for both iOS and Android channels.
The Steampunk Archipelago used Rontar to boost sales from $25 to $1,820 in just 60 days. They started with Rontar's... Free Forever plan, then upgraded to the Starter plan for more impressions. The switch led to 146 clicks and 8 conversions. The owner found setup fast and support helpful. Rontar made retargeting simple and effective for their e-commerce store.
Adoric helped H2 Hub Watches, a Singapore-based retailer, boost sales using targeted popups. By segmenting website visitors and showing tailored... offers, H2 Hub generated $40,000 in assisted revenue and gained 1,086 new leads in one month. The strategy included welcome promos, cart abandonment popups, and discounts for different visitor groups. Adoric's audience targeting and popup timing features were key to the campaign's success. H2 Hub improved both sales and email list growth with this approach.
Exit Bee helped Argos boost online sales after Covid-19. Argos used a standard iab billboard ad on regional Reach Plc... sites. The campaign targeted users at the right moment. It achieved a 3.37% CTR and over 90% viewability. This drove quality traffic to the Argos website. Exit Bee minimized accidental clicks and improved engagement.
The Latest Display Advertising Deployments delivering value in Food And Beverages
Wildgrain
- Food & Beverages
- Small
Boston, USA
LiveIntent helped Wildgrain grow their customer base using targeted email advertising. Wildgrain tested two ad creatives to see which drove... more purchases. The campaign focused on reaching new customers by using lookalike audiences and suppressing past buyers. Wildgrain saw a 13% increase in monthly reach and a 14% lower customer acquisition cost compared to their next best channel. The creative hinting the deal would end soon performed best.
Dunkin' used A Million Ads to run dynamic audio ads across the country. Before, Dunkin' made different radio ads for... each area. With dynamic creative, they bought national ads and changed the message based on where the listener was. This helped drive people to their local Dunkin' store. The campaign used data like location and time to personalize each ad.
VN TikTok Shop advertiser
- Marketing And Advertising
PropellerAds helped a VN TikTok Shop advertiser drive high-intent traffic using Onclick campaigns. The advertiser tested a multi-category shop with... beauty, clothing, and gadgets. They ran a wide test across Vietnam, focusing on mobile users and all regions. Key metrics included CTR, conversion rate, and cost per checkout. After 7-14 days, they used data to target the most profitable zones and browsers, optimizing for better ROI in social commerce.
The Latest Display Advertising Deployments delivering value in Media Production
ProSiebenSat.1 PULS4
- Media Production
The Integrated Yield Platform by Virtual Minds helped ProSiebenSat. 1 PULS4 improve digital advertising. The platform combined server-to-server connections and...Advanced Yield Optimisation Class (AYOC) for better ad management. ProSiebenSat.1 PULS4 saw easier handling of IO and programmatic ads, faster ad loading, and higher revenue. The solution also made price optimisation and campaign management simpler. This case shows how new ad tech can boost results for media companies.
The Display Advertising Blueprint for Better Selection Decisions in Consumer Goods
Honest Company
- Consumer Goods
- Medium
Los Angeles, USA
Honest Company used GumGum’s Pause Ads to boost their baby products campaign. They wanted to reach parents across screens without... losing performance. Pause Ads let them connect with viewers during natural breaks on CTV. This approach increased purchase intent by 15%. Brand consideration also rose by 15%, and brand awareness by 11%. Interaction rates jumped 56% and CTR improved 28% compared to past campaigns.
