Criteo helped adidas improve their online shopping experience. adidas used Criteo's commerce media platform to reach more shoppers. The solution included dynamic retargeting and personalized product ...ads. This made shopping more engaging for adidas customers. The case shows how Criteo supports big brands in the apparel and fashion industry.
Perpetua’s Influencer Marketing Platform helped Bob Mackie boost their Amazon sales. Bob Mackie used Perpetua’s Creator Network to run influencer campaigns on TikTok and Instagram. They saw total sal...es grow by 1.5x and attributed sales jump 1.8x. ACOS dropped by 28%. Two major campaigns drove over 1 million Spark Ad impressions and tripled detail page view rates. The platform let Bob Mackie track sales from specific creators and content.
The Display Advertising Blueprint for Better Selection Decisions in Restaurants
Burger King Germany
- Restaurants
GumGum’s Velocity creative helped Burger King Germany boost brand awareness for its Doritos partnership. The challenge was to capture attention and increase click-through rates with bold, scroll-reac...tive ads. Using GumGum’s contextual intelligence, Burger King’s message appeared in top food and lifestyle moments. The campaign achieved a 1.69% CTR during peak windows, over 3 seconds of attention time, and 83% viewability. Paula-Isabelle Stahlhut from Burger King praised the intuitive, non-intrusive ad experience.
The Display Advertising Blueprint for Better Selection Decisions in Media Production
ProSiebenSat.1 PULS4
- Media Production
The Integrated Yield Platform by Virtual Minds helped ProSiebenSat.1 PULS4 improve digital advertising. The platform combined server-to-server connections and Advanced Yield Optimisation Class (AYOC)... for better ad management. ProSiebenSat.1 PULS4 saw easier handling of IO and programmatic ads, faster ad loading, and higher revenue. The solution also made price optimisation and campaign management simpler. This case shows how new ad tech can boost results for media companies.
Recent adoption and success with Display Advertising software in Retail
adidas Group Canada
- Retail
Cybba used its onsite engagement solutions to help adidas Group Canada boost website sales. The campaign achieved a 36.32% engagement rate and a 20.45% overall conversion rate. Cybba's approach inclu...ded full funnel campaigns that fit adidas Group Canada's e-commerce strategy. The results were above industry average for engagement and conversions. The customer praised Cybba for delivering strong incremental results.
Exit Bee helped Argos boost online sales after Covid-19. Argos used a standard iab billboard ad with minimal targeting on regional news sites. The campaign reached a 3.37% click-through rate and over... 90% viewability. This display advertising strategy brought quality traffic to the Argos website. Argos saw strong engagement and plans more campaigns with Exit Bee.
Rontar dynamic retargeting ads helped Citrus boost ROI by 1,960%. Citrus wanted to bring back non-converting visitors and increase brand awareness. The campaign showed ads with products visitors view...ed, using Citrus branding. The transaction rate hit 0.74%, 45% higher than average. Average session duration reached 7 minutes 15 seconds, 40% above site average. Citrus saw high purchase intent from retargeted visitors.
Adoric helped H2 Hub Watches, a Singapore-based watch retailer, boost sales and leads. H2 Hub used Adoric's marketing tools to target first-time and returning website visitors. They set up popups for... discounts and cart abandonment to increase conversions. In one month, H2 Hub generated about $40,000 in assisted revenue and gained 1,086 new leads. Adoric's features helped H2 Hub turn more visitors into customers and grow their email list.
Recent adoption and success with Display Advertising software in Consumer Goods
Duracell
- Consumer Goods
Duracell used A Million Ads technology to help listeners prepare for storms during hurricane season. The campaign used real-time weather data to change ad messages as storms got closer. Urgent calls ...to action encouraged people to buy Duracell batteries. Ads targeted cities like Tampa, Mobile, New Orleans, and New York as storms moved. This approach gave people timely information to stay safe and ready.