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Driving ROI and results: Understanding the Impact of Display Advertising in Apparel And Fashion
Bob Mackie - Apparel & Fashion - Small
Perpetua’s Influencer Marketing Platform helped Bob Mackie boost sales by 1. 5x and cut ACOS by 28%. The brand used...Perpetua’s Creator Network to run influencer campaigns on TikTok and Instagram. These campaigns drove over 1 million Spark Ad impressions and tripled detail page view rates. Bob Mackie tracked sales and conversions directly to specific creators and content. The campaigns helped reach new audiences and increased attributed sales by 30%.
adidas Group Canada - Apparel & Fashion - Very Large
Cybba helped adidas Group Canada boost website sales with a strategic digital campaign. The campaign used onsite engagement tools and... covered the full e-commerce funnel. Engagement rate reached 36.32% for onsite solutions. Overall conversion rate hit 20.45%. The results were above industry averages and impressed the adidas team.
BOGNER - Apparel & Fashion - Large
Criteo helped BOGNER boost website visits by 400% with upper funnel video ads. Qualified visits from engaged viewers rose by... 300%. The campaign drove a 57% increase in revenue from returning visitors. BOGNER used dynamic retargeting, customer acquisition, and video advertising. Criteo's flexible, data-driven full funnel strategy matched BOGNER's premium brand needs.
The Display Advertising Blueprint for Better Selection Decisions in Retail
H2 Hub Watches - Retail - Small
Adoric helped H2 Hub Watches, a Singapore-based retailer, boost sales using targeted popups. By segmenting website visitors and showing tailored... offers, H2 Hub generated $40,000 in assisted revenue and gained 1,086 new leads in one month. The strategy included welcome promos, cart abandonment popups, and discounts for different visitor groups. Adoric's audience targeting and popup timing features were key to the campaign's success. H2 Hub improved both sales and email list growth with this approach.
Argos - Retail - Very Large
Exit Bee helped Argos boost online sales after Covid-19. Argos used a standard iab billboard ad on regional Reach Plc... sites. The campaign targeted users at the right moment. It achieved a 3.37% CTR and over 90% viewability. This drove quality traffic to the Argos website. Exit Bee minimized accidental clicks and improved engagement.
Citrus - Retail - Large
Rontar retargeting ads helped Citrus achieve a 1,960% ROI. Citrus wanted to bring back non-converting visitors and boost brand awareness.... Dynamic retargeting showed ads to past visitors with products they viewed. The campaign delivered a 0.74% conversion rate, 45% higher than average. Visitors returned by retargeting spent 7 minutes 15 seconds per session, 40% above site average.
Driving ROI and results: Understanding the Impact of Display Advertising in Food And Beverages
Archer - Food & Beverages - Small
Archer used GumGum's Pause Ads to reach snackers during streaming breaks. The campaign targeted viewers when they paused content, making... ads feel natural and non-intrusive. Archer saw an 11.5 percentage point increase in aided brand awareness. Purchase intent rose by 10 percentage points. Brand favorability improved by 5 percentage points. This approach connected Archer with audiences at the perfect snacking moment.
Dunkin' - Food & Beverages - Very Large
Dunkin' used A Million Ads to run dynamic audio ads across the country. Before, Dunkin' made different radio ads for... each area. With dynamic creative, they bought national ads and changed the message based on where the listener was. This helped drive people to their local Dunkin' store. The campaign used data like location and time to personalize each ad.
Recent adoption and success with Display Advertising software in Marketing And Advertising
MightyHive - Marketing And Advertising - Large
MightyHive used Google Marketing Platform to run a programmatic audio ads campaign for a CPG brand. The campaign delivered over... 7.5 million impressions and 7,500 clicks across mobile, desktop, and app. It achieved a 95% ad completion rate and a 0.11% CTR. MightyHive found new audiences using programmatic audio strategies. This case shows the impact of digital media transformation and audio ad technology.
The Display Advertising Blueprint for Better Selection Decisions in Media Production
ProSiebenSat.1 PULS4 - Media Production
The Integrated Yield Platform by Virtual Minds helped ProSiebenSat. 1 PULS4 improve digital advertising. The platform combined server-to-server connections and...Advanced Yield Optimisation Class (AYOC) for better ad management. ProSiebenSat.1 PULS4 saw easier handling of IO and programmatic ads, faster ad loading, and higher revenue. The solution also made price optimisation and campaign management simpler. This case shows how new ad tech can boost results for media companies.