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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Marketing And Advertising

 

Unearth - Marketing And Advertising - Small

USA

People Data Labs helped Unearth improve their Atlas tool for influencer targeting. Unearth used the Person Enrichment API and Person... Search API to enrich their database and centralize searches. This led to better quality and quantity of influencer matches for public affairs campaigns. Unearth reached more hard-to-find communities and saved time by using a single data source. Their engineers built and maintained tools faster with reliable data from PDL.

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Brands Media - Marketing And Advertising - Small

Gold Coast, Australia

Brands Media used Funnel MCP to build FoxFlow, an AI-powered client platform. The agency automated weekly report drafting, cutting the... process to just 20–30 seconds. Clients now interact with their marketing data using AI, making reporting faster and more engaging. FoxFlow also streamlines internal workflows and task management. The platform helps Brands Media compete for larger pitches and improves client service.

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Wunderman Thompson - Marketing And Advertising - Very Large

London, UK

Wunderman Thompson uses Mintel to track industry trends and consumer changes. The team relies on Mintel for competitive analysis and... to support new business pitches. Mintel helps them quickly learn about new categories and back up ideas with data. The agency has used Mintel services for over 10 years across Europe. Mintel is seen as a trusted partner for innovation and strategy.

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Optimise Online - Marketing And Advertising - Small

Perth, Australia

Optimise Online used AgencyAnalytics to improve client reporting. Before, reports took at least 3.5 hours to create and confused clients.... The agency faced extra client questions and wasted billable hours. AgencyAnalytics made reporting faster and clearer. This helped Optimise Online build trust and support agency growth.

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Digital Matter - Marketing And Advertising - Small

New York City, USA

Adverity helped Digital Matter, a marketing consultancy, automate data integration and harmonization. Manual data collection in Excel was slow and... error-prone. With Adverity, Digital Matter now gets consistent, high-quality data from multiple sources. Staff spend less time on manual tasks and more on client strategy. Dashboards and Tableau visualizations make insights easy to share. Efficiency improved and reporting is faster and more accurate.

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Umbrella Digital Marketing - Marketing And Advertising - Small

USA

TapClicks helped Umbrella Digital Marketing save time and reduce data errors. The team no longer had to use Excel for... manual reporting. TapClicks pulled data from all sources for easy analysis. This improved client satisfaction and made reporting clearer. Sales close rates and pitches improved because clients saw all available data. Workflow management became faster and more accurate, boosting team efficiency.

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Golden Hippo - Marketing And Advertising - Large

Los Angeles, USA

Golden Hippo used Everflow to grow its affiliate program. In the first six months, the program reached seven figures in... revenue. Golden Hippo tested new marketing channels and used AI for better results. The company focused on responsible health claims and compliance. They expanded into pet goods and planned to launch new brands.

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Voxie - Marketing And Advertising - Small

Atlanta, USA

Voxie uses Salespanel to power its marketing and sales operations. The team relies on Salespanel for visitor identification, tracking, and... sales collaboration. Salespanel integrates with Voxie's CRM to deliver data intelligence to sales reps. This helps Voxie accelerate sales cadences when engagement is high. The platform has supported Voxie since its early days, helping the company scale its outreach and improve marketing effectiveness.

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Jelly Marketing - Marketing And Advertising - Small

Fort Langley, Canada

Jelly Marketing used DashThis to automate their digital marketing reports. Before, they spent many hours each month making manual reports... in Excel. With DashThis, they saved over 20 hours per month. The team now spends more time helping clients and less time on reporting. Reports are easy to share and understand. Clients like the clear KPIs and interactive dashboards.

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Fanbase Digital Agency - Marketing And Advertising - Small

USA

ReportGarden helped Fanbase Digital Agency improve client satisfaction with custom reporting tools. Fanbase used ReportGarden to create tailored reports for... each client. This made it easy to show the value of their digital marketing strategies. Clients saw exactly how their marketing dollars were spent. The agency built more trust and long-term partnerships. Reporting became faster, letting Fanbase focus more on strategy.

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YourFellow - Marketing And Advertising - Small

Zevenbergen, Netherlands

Whatagraph helped YourFellow, a marketing agency in the Netherlands, cut reporting time by 50%. The team switched from Funnel and... Looker Studio to Whatagraph, saving 16 hours per month on reporting. They also reduced reporting costs by up to 65%. YourFellow migrated 35+ client reports in under two months. Now, team members build dashboards themselves, making reporting faster and easier.

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Workshop Digital - Marketing And Advertising - Small

Richmond, USA

NinjaCat helped Workshop Digital cut their client reporting cycle from 15 days to just 5 days. The agency used to... spend over 200 hours per month on reporting for 80 clients. With NinjaCat, account managers now finish reports in less than 1 business day. The new solution improved report quality and boosted employee morale. Workshop Digital now delivers more consistent and insightful client communications.

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Soup Agency - Marketing And Advertising - Small

Sydney, Australia

Swydo helped Soup Agency cut reporting time from 2–3 hours per report to under 10 minutes. The team now saves... over 40 hours each month, freeing up time for strategy and client recommendations. Swydo’s platform connects all channels, automates data pulls, and offers shareable dashboards for clients. Reports are now more accurate, visual, and easy for clients to share with their leadership. Soup Agency can onboard new clients in just 10 minutes, improving both efficiency and client satisfaction.

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Vicious Marketing - Marketing And Advertising - Small

Voluum helped Vicious Marketing rebuild a UK casino's acquisition system. The casino was spending £510,000 per month but lacked tracking... for player acquisition. Vicious Marketing used Voluum to implement end-to-end server-to-server tracking. This enabled precise attribution and smarter budget allocation. As a result, eCPA dropped 18% from $170 to $139.40 in five months. First-time depositor volume rose from 3,000 to 3,659 per month. The casino saved $853,769 in the first year and achieved a 329% ROI over three years.

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Anteriad - Marketing And Advertising - Medium

USA

Anteriad used Browsi’s PolarisAI inventory intelligence to improve programmatic ad campaigns. They layered PolarisAI into their DSP workflow across 10... brand campaigns. This approach found hidden optimization opportunities and removed low-quality ad placements. As a result, Anteriad achieved up to a 25% lift in click-through rates with no extra media spend. The team delivered better engagement and greater media efficiency for their clients.

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AudienceXpress (Comcast) - Marketing And Advertising - Large

New York, USA

AudienceXpress used Upwave to improve brand measurement. They gained detailed insights into their campaigns. This helped them optimize brand outcomes.... Upwave's platform allowed AudienceXpress to show the power of brand building. The partnership focused on using data to prove results.

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WPP Media - Marketing And Advertising - Very Large

London, UK

WPP Media used Happydemics to measure the impact of a display campaign for EVIQ in Saudi Arabia. The campaign achieved... an impact score of 85, ranking among the top in its category. Memorization rates reached the top 20%, and interest levels were in the top 5%. Brand image and consideration also hit top 5% benchmarks. The campaign was especially effective with young male audiences, boosting brand affinity and purchase consideration.

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Alliant - Marketing And Advertising - Medium

Brewster, USA

Alliant used SAS Analytics to move from an on-site setup to a flexible cloud environment. Stratacent designed the cloud infrastructure... for Alliant. Alliant ran 1,400 analytical models and saw a 150% improvement. The move brought faster operations and better customer experience. SAS made advanced analytics accessible for Alliant as an SMB.

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Publicis Groupe - Marketing And Advertising - Very Large

Paris, France

Publicis Groupe faced rising demand for marketing effectiveness analysis as advertisers spent millions across many channels. They needed to quickly... understand the impact of each media channel to optimize budgets and improve performance. MASS Analytics provided a solution to boost analytics team efficiency and deliver faster, actionable insights. This helped Publicis Groupe meet client needs for rapid, strategic recommendations.

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MRM//McCann Singapore - Marketing And Advertising

Digimind helped MRM//McCann Singapore use social media listening. The agency created content for the Hershey’s Happygrams campaign. They focused on... customer needs using social media intelligence. The solution supported content that connects with people. The case shows how social listening tools help agencies build better campaigns.

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New Media Advisors - Marketing And Advertising

Growth Channel's demand-side platform helped New Media Advisors cut campaign costs by 30%. The media team set up campaigns 3-4... hours faster. They saved 2-3 days on data analysis and reporting. Native integrations replaced other DSPs and sped up campaign launches by 3-5 days. The platform removed managed service and minimum spend limits.

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Cuelinks - Marketing And Advertising

Trackier helps Cuelinks manage partner and affiliate campaigns. The platform gives real-time traffic analysis and automated optimization. Rachit Chugh, senior... operations manager at Cuelinks, praises Trackier's client support. He says the customer success manager goes above and beyond. Cuelinks rates Trackier 10 out of 10 for support and service.

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Marketing Data Intelligence in Action in Information Technology And Services

 

BitSight - Information Technology And Services - Medium

Boston, USA

BitSight used Trendemon to boost conversions from their blog. Eric, the senior digital marketing manager, faced low engagement and static... content. He used Trendemon’s dynamic content promotion and machine learning to target visitors and promote gated assets. This led to a 54% increase in ICP conversions, a 37% rise in overall blog conversions, and a 28% jump in engagement rate. Eric also saved hours each week by automating content promotion and analytics.

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SAS - Information Technology And Services - Very Large

Cary, USA

SAS used Klue and Highspot to give sales teams fast, actionable competitive insights and battlecards. The Competitive Insights team supported... over 2,000 sellers worldwide. Klue Intel Digest engagement rose by 200%, with 2,500 interactions in August 2023. Sales and marketing user adoption increased by 75% since August 2022. SAS doubled their competitive enablement utilization rate to over 60%.

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Thirstie - Information Technology And Services - Small

New York, USA

Thirstie used Faraday to add customer insights and predictive datapoints. They needed deeper consumer insights for a new analytics feature.... Faraday provided data enrichment, ETL, and AI models to create custom personas. Thirstie cut its sales cycle by 30%. The company also grew its client base.

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Atlas Systems - Information Technology And Services - Large

Princeton, USA

Nexsales helped Atlas Systems expand beyond financial services and life sciences by identifying 45,000 new accounts. Their data analysts used... a scientific approach to map the total addressable market and build 75,000 ICP-aligned contacts. Nexsales generated over 160 sales qualified leads and created a $5.23 million sales pipeline. Three new opportunities were closed, boosting Atlas Systems' revenue growth. The Revenue Intel Dashboard tracked market penetration and RevOps performance.

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NRI - Information Technology And Services - Large

Tokyo, Japan

NRI used SHANON MA to improve seminar operations. They reduced manual work and increased the number of events. As a... result, the number of customers acquired grew by 1.5 times. The team also streamlined data management and reporting. This helped them handle more seminars with less effort.

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Roboyo - Information Technology And Services - Medium

Nuremberg, Germany

ABBYY's intelligent automation helped Roboyo boost document processing efficiency by 80%. Roboyo used ABBYY's AI to automate purchase order entry... for its clients. Manual data entry errors dropped by over 60%. Overall costs fell by 55%. Employees could focus on higher-value work, improving productivity and customer satisfaction.

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Zebra Technologies - Information Technology And Services - Large

Lincolnshire, USA

Oracle Cloud SCM helped Zebra Technologies streamline its supply chain. Forecast accuracy improved by nearly 100%. The company automated 90%... of orders, saving 20,000 hours yearly. Integration with transportation tools saved $2 million on a single order. Employee work-life balance improved, and IT costs dropped. Zebra now delivers products on time and plans to expand its cloud use.

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Zebra Technologies - Information Technology And Services - Large

Lincolnshire, USA

Oracle Cloud SCM helped Zebra Technologies streamline its supply chain. Forecast accuracy improved by nearly 100%. The company automated 90%... of orders, saving 20,000 hours yearly. Integration with transportation tools saved $2 million on a single order. Employee work-life balance improved, and IT costs dropped. Zebra now delivers products on time and plans to expand its cloud use.

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Pax8 - Information Technology And Services - Medium

Greenwood Village, USA

Pax8 used Enlyft and Microsoft CloudAscent Data Escrow to boost their OneCloud program. The solution helped Pax8 accelerate sales and... marketing efforts. Enlyft provided sales intelligence and account targeting. This partnership supported Pax8’s cloud growth strategy. The case highlights the value of data-driven sales enablement.

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A major technology brand - Information Technology And Services - Very Large

Buzz Radar helped a major technology brand quickly develop a partnership strategy. The platform analyzed 10,000 social profiles and used... AI to find the best sponsorship fit. Buzz Radar identified Formula E as the top opportunity and narrowed down the best teams to approach. The process took just three weeks instead of three months. The client saved time and resources and gained data-driven confidence in their decision.

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Samsung SDS R&D Center Vietnam - Information Technology And Services - Large

Ho Chi Minh City, Vietnam

Samsung SDS R&D Center Vietnam won first place in the VLSP Vietnamese Natural Language Processing competition. The team competed against... 25 groups, including top universities and tech companies. Their machine translation model achieved a BLEU score of 34.19 and a human evaluation score of 74.73. This result highlights their strength in AI and language processing technology. The win demonstrates Samsung SDS's leadership in Vietnamese language AI solutions.

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Red Hat - Information Technology And Services - Very Large

Raleigh, USA

Red Hat used Uptempo to improve marketing ROI measurement. They focused on using investment data to guide strategic decisions. Red... Hat implemented technology-led processes to create efficiencies. The team delivered incremental value at each project phase. Uptempo helped Red Hat build trust with finance and leadership. The project enabled Red Hat to run marketing more like a business.

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Lark - Information Technology And Services - Large

FlashRev by FlashLabs helped Lark boost outbound meetings and speed up its sales pipeline. Lark used sales intelligence and engagement... tools to find and connect with the right prospects. The platform's GTM plays improved outreach and targeting. Lark saw more meetings with high-potential leads and a faster sales cycle. Sales teams refined strategies in real time, leading to higher conversion rates.

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World Wide Technology - Information Technology And Services

Sococo helped World Wide Technology move to a virtual office. The company needed to hire more people and work with... clients in new ways. Sococo made it easy for teams and clients to meet online from anywhere. WWT sped up its recruitment cycle by 12–24 months and hired top talent worldwide. The virtual office improved communication, saved money, and supported different work styles. Teams now connect faster, train clients remotely, and keep projects moving without delays.

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TimeXtender - Information Technology And Services - Large

DemandScience PureSyndication helped TimeXtender expand in the US market. TimeXtender needed lower cost per lead, better tracking, and more qualified... leads. With PureSyndication, they saw 4x more qualified leads per month and a 45% lower cost per lead. The process was simple and organized. TimeXtender praised DemandScience for precise targeting and high-quality leads.

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TimeXtender - Information Technology And Services - Large

DemandScience PureSyndication helped TimeXtender expand in the US market. TimeXtender needed lower cost per lead, better tracking, and more qualified... leads. With PureSyndication, they saw 4x more qualified leads per month and a 45% lower cost per lead. The process was simple and organized. TimeXtender praised DemandScience for precise targeting and high-quality leads.

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TimeXtender - Information Technology And Services - Large

DemandScience PureSyndication helped TimeXtender expand in the US market. TimeXtender needed lower cost per lead, better tracking, and more qualified... leads. With PureSyndication, they saw 4x more qualified leads per month and a 45% lower cost per lead. The process was simple and organized. TimeXtender praised DemandScience for precise targeting and high-quality leads.

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Marketing Data Intelligence in Action in Retail

 

DFS - Retail - Large

Doncaster, UK

Blis helped DFS boost summer store growth by 19. 5% using geo-powered omnichannel advertising. DFS used location intelligence and dynamic...creative to target audiences near stores and at peak times. The campaign delivered 25.3 million impressions and increased store visits by 123% for audio and 28% for DOOH. Brand awareness rose by 31% and purchase intent by 28%. Combining audio and DOOH lifted ad recall by 29%.

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NetFlorist - Retail - Medium

Johannesburg, South Africa

Everlytic helped NetFlorist boost mobile web traffic from email by 170% during lockdown. NetFlorist used email marketing to promote new... fruit and vegetable deliveries when flower supply stopped. They paused other ads and focused on their 1.6 million-strong email list. In April 2020, they sent daily emails about essential goods. This led to a 14% revenue increase and an average of 622 sales per email. Email marketing proved cost-effective and vital for business survival.

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Zalando - Retail - Very Large

Berlin, Germany

Innervate helped Zalando automate 364 brand awareness and consideration campaigns across 25 European markets. Zalando used Innervate’s dynamic design templates... and automated campaign management to save time and reduce manual work. The solution enabled Zalando to run personalized campaigns year-round, freeing creative teams to focus on strategy. The partnership improved efficiency and allowed campaigns to launch faster. Zalando’s marketing teams now deliver consistent, trend-driven campaigns without overloading staff.

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Link Necklaces - Retail - Small

USA

Wicked Reports helped Link Necklaces, a premium online jewelry brand, cut Meta new customer acquisition cost by 22% in Q4 2025 compared to Q4 2024. The brand nearly... doubled its new customer volume, achieving a 94% increase year-over-year. Using FunnelVision and new-customer attribution, Link Necklaces and their agency SmartSites gained clear insight into campaign performance. Wicked Reports provided accurate data, separating new from returning customers, and enabled better budget allocation. The team exceeded their new customer acquisition goal for the quarter.

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Lands' End - Retail - Large

Dodgeville, USA

Data Axle helped Lands' End improve its email marketing with targeted, triggered campaigns. Responsive design and personalized emails led to... a 5% increase in clicks and 17% more revenue. Remarketing triggers doubled the audience and boosted revenue by 70% for that program. Lifecycle emails raised click-to-open rates by 25% and created a new revenue stream. Reactivation campaigns re-engaged inactive subscribers, generating a quarter of lifecycle program revenue.

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Whittard of Chelsea - Retail - Medium

London, UK

Ometria helped Whittard of Chelsea boost customer loyalty and retention. The brand launched Whittard Rewards to engage shoppers and reduce... churn. With Ometria, they saw a 32% increase in repeat rate and a 17% drop in churn. Automation now drives 62% of email revenue. Email campaigns led to a 34% year-over-year rise in in-store orders. Whittard hit their membership goal five months early, showing strong CRM and omnichannel results.

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A leading home furnishing retailer - Retail - Large

Cuebiq helped a leading home furnishing retailer measure the impact of regional media campaigns. The retailer saw 273 more store... visits, beating projections by 2.78%. Visits from new customers increased by 22.28% compared to those not exposed to the campaign. Using control versus exposed device analysis, the retailer confirmed these visits were from new customers. The campaign proved effective in driving store traffic and acquiring new customers.

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Flybuys - Retail - Large

Kasada Bot Defense helped Flybuys stop login fraud and account takeover attacks. Flybuys needed to protect its 8.7 million members... from bot traffic and credential abuse. Kasada gave Flybuys visibility into all traffic and blocked bots from the first page load. The solution improved site performance and protected member data without CAPTCHAS. Flybuys now delivers a secure, seamless customer experience with Kasada's anti-bot technology.

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National Home Furniture Retailer - Retail - Large

Commerce Signals' Transaction-Based Audiences helped a national home furniture retailer boost sales by 26%. The retailer used programmatic display ads... to target high-value buyers and recent movers. Commerce Signals built custom audiences using credit and debit purchase data. The campaign achieved a 420% return on ad spend. The retailer gained new insights into customer behavior and campaign impact.

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Eppi - Retail

Roivenue Measurement helped Eppi, a Slovakian jeweller, fix blind spots in their marketing data. Eppi used to rely on last-touch... attribution, missing key steps in the customer journey. Roivenue's AI-driven attribution and Path Stitching revealed up to 80% more touchpoints and showed Facebook's true impact was 505% higher than reported. Eppi saw a 124% increase in margin return on marketing investment, 25% more conversions, and 21% higher net revenue after switching to Roivenue.

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Specialty Fortune 500 retailer - Retail - Very Large

TVEyes helped a Fortune 500 specialty retailer's small PR department monitor TV and radio coverage nationwide. The team struggled with... unreliable media monitoring tools before switching to TVEyes. With TVEyes, they now get alerts within minutes of a broadcast mention. Editing, sharing, and saving clips is easy, and unlimited monitoring comes with a flat monthly fee. The retailer values TVEyes' expertise and responsive support.

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Otto Group - Retail

bc. lab monitor gives Otto Group daily morning briefings on trends and topics from online media and social networks. The...retail giant uses these updates to guide content strategies and communication campaigns. The solution tracks over 50 brands, analyzing sentiment and summarizing key posts by 10 a.m. each day. Otto Group can spot trends and crises faster and make quick decisions for all its brands. The tool supports dynamic media monitoring and crisis detection.

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The Latest Marketing Data Intelligence Deployments delivering value in Consumer Goods

 

Dr. Scholl's - Consumer Goods - Large

Parsippany, USA

Dr. Scholl's wanted to expand its skin tag remover into the skincare market. They used Kantar's ConceptEvaluate and PackEvaluate tools... to test product positioning and packaging. Research showed shoppers expect the product in the skincare section, not first aid. Insights helped Dr. Scholl's choose the best concept and packaging. The findings improved trade sell-in and guided a successful product launch.

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DUDE Wipes - Consumer Goods - Small

Chicago, USA

DUDE Wipes used Zoomph to track ROI on broadcast and social media. The brand wanted better data to support fast... sports sponsorships. Zoomph gave them real-time insights for campaign activation and evaluation. This helped DUDE Wipes make quick, informed decisions. They improved how they measured and managed their marketing efforts.

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Wild Cosmetics - Consumer Goods - Small

London, UK

Wild Cosmetics used Conjura to unify product and fulfilment data. Before, they relied on Excel and struggled with slow, manual... stock forecasting. Conjura’s analytics platform gave them daily SKU performance and a single view of sales. This improved stock forecasting accuracy and helped refine their pick and pack strategy. Wild moved popular items for faster fulfilment and used insights to adjust pricing and discounts.

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Hormel Foods - Consumer Goods - Large

Austin, USA

Hormel Foods used Market Logic's DeepSights platform to speed up research and improve decision-making. The company built a central knowledge... system called The Hive, powered by AI, to connect and search trusted data. DeepSights helped teams save hours on manual research and gave clear, traceable insights. Hormel also added DeepSights Personas, letting teams interact with AI-generated consumer personas based on real data. This new system made it easier to test ideas and understand customers quickly, supporting faster innovation cycles.

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Essity - Consumer Goods - Very Large

Stockholm, Sweden

Essity used Intelligence2day® to quickly set up a dashboard for monitoring trending topics. The platform helped automate and decentralize competitive... intelligence tasks. This led to a notable improvement in productivity. Essity could track business trends in real time and share insights across teams. The solution supported better decision-making for their global operations.

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Gifting Studio - Consumer Goods - Small

India

Gifting Studio used CustomerLabs 1PD Ops to cut RTO by 30%. They tracked first-party data and set up custom conversion... events for prepaid and COD purchases. This let them measure campaign performance by signal type. The algorithm learned to target buyers who complete orders. No product or creative changes were needed—just better data and smarter ad targeting.

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Reckitt Benckiser - Consumer Goods - Very Large

Slough, UK

Reckitt Benckiser used Numerator Insights to improve category insights. They applied their Upper Respiratory shopper segments to the Numerator OmniPanel.... This helped the team move faster and be more nimble. The solution gave them quicker insights into changing shopper and consumer behavior. Insights teams could now stay current with market trends.

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EZ-Level - Consumer Goods - Small

Funnelytics Optimize helped EZ-Level boost purchase conversions by 80%. The team used A/B testing and funnel tracking to improve homepage... and store UX. Homepage-to-store conversion rose by 17.9%. Store-to-purchase conversion increased by 50.9%. EZ-Level now converts nearly twice as many buyers from the same traffic. The Optimize plan gave them a repeatable CRO system for ongoing growth.

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Apivita - Consumer Goods - Medium

Altosight helped Apivita automate price tracking for their products across ecommerce retailers. Before, Apivita spent 11 hours each week manually... checking prices, with limited data and frequent errors. With Altosight, they now get daily, accurate reports for most of their catalog and competitors. This change gives them at least 7 times more data and saves 11 hours per week. The team now focuses on more meaningful work and has better market insight.

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The Marketing Data Intelligence Blueprint for Better Selection Decisions in Food And Beverages

 

Planted - Food & Beverages - Small

Zurich, Switzerland

Planted used quantilope’s platform to uncover Category Entry Points (CEPs) and track Mental Availability. They needed a faster, more actionable... approach than traditional market research to support global growth. quantilope’s automated brand health tracking helped Planted identify key buying triggers and focus their marketing on high-impact moments. This strategy led to rapid expansion, better resource allocation, and industry recognition as a top FoodTech innovator. Planted’s data-driven focus on CEPs strengthened their brand’s position in the plant-based meat market.

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A popular alcoholic beverage brand - Food & Beverages - Large

StatSocial helped a leading alcohol brand measure the real sales impact of influencer and paid social campaigns. The brand used... StatSocial to match campaign exposure to in-store purchase data across 9.2 million households. The campaign generated $2.5 million in incremental revenue and achieved a 3.7x return on ad spend. Influencer content drove a 28% lift in new customer acquisition and a 6.6% increase in purchase frequency. Paid social extended reach, while influencer marketing delivered higher per-household impact.

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Nestlé - Food & Beverages - Large

Vevey, Switzerland

Nestlé used Remesh to collect early feedback on ad storyboards before launching new campaigns. The team showcased three ad concepts... to consumers using agile research methods. This approach helped Nestlé quickly gather rich insights from their target audience. The feedback allowed them to optimize advertisements ahead of launch. Remesh enabled faster, data-driven decisions for Nestlé's marketing team.

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A fast-growing beverage brand - Food & Beverages - Medium

Keen’s predictive planning platform helped a fast-growing beverage brand boost marketing ROI by 75%. The brand used Keen to model... marketing spend and forecast outcomes before investing. Marketing investment intensity rose from 6.8% to 10.8% of revenue. Total revenue jumped 65% year-over-year, with 11% of growth from smarter marketing. The brand’s enterprise value grew 13X, leading to a ~$2B acquisition.

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tera's whey - Food & Beverages - Small

Madison, USA

Digsite helped tera's whey gather fast customer feedback for new product ideas. The team used Digsite Sprints to test concepts... and product samples with real consumers. Participants shared photos and videos of their experiences. tera's whey adjusted their product concepts in real time based on this input. This process saved time and money, letting them launch with confidence.

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ESN & More Nutrition - Food & Beverages - Medium

Germany

Admetrics helped ESN & More Nutrition solve scaling problems in their paid advertising. The AI integration fixed attribution issues. They... cut customer acquisition costs by 70%. Revenue grew by 81%. ESN & More Nutrition set a new standard for paid ads with Admetrics.

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Illycaffe - Food & Beverages - Medium

Trieste, Italy

Improvado helped Illycaffe save 18% in costs and 80-100 hours per week by automating marketing data reporting. Illycaffe struggled to... synchronize and analyze global marketing data from over 140 countries. Improvado built custom dashboards and automated data extraction, even for sources without APIs. Senior management now has clear insights into channel performance. The solution enabled faster decision-making and a better understanding of marketing impact.

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Hennessy - Food & Beverages - Large

People Pattern's audience intelligence platform helped Hennessy analyze its diverse fan base. The data showed 42% of the audience was... near the legal drinking age, posing a marketing challenge. Hennessy used these insights to target ads to legal-age consumers and personalize content. The brand improved campaign relevance and engagement by focusing on audience demographics and interests. This approach helped Hennessy connect with both new and loyal customers.

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Marketing Data Intelligence in Action in Other Industries

 

RSK - Environmental Services - Large

Helsby, UK

RSK used Beauhurst to speed up its M&A pipeline in the UK and Germany. The platform helped RSK cut research... time by 50%. RSK identified hundreds of qualified acquisition targets with detailed contact info. Beauhurst gave RSK in-depth market and competitor reports. The team now tracks M&A activity and funding rounds for better decision-making. Centralized data replaced manual research, supporting faster, evidence-led acquisitions.

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- Small

Informatica Cloud Data Marketplace helps automate order fulfillment and data provisioning. The solution uses REST APIs and cloud application integration... to streamline workflows. It enables self-service data access, approval automation, and integration with external systems. The platform supports real-time reporting and external workflow integration. Automated provisioning reduces manual intervention and speeds up data delivery.

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TSMC (Taiwan Semiconductor Manufacturing Co. Ltd.) - Semiconductors - Very Large

Hsinchu, Taiwan

TSMC faces rising water supply risks due to climate change and increased chip production. Water shortages could cut TSMC's output... by up to 10% by 2030 if not managed well. The company relies on advanced water recycling and close cooperation with local governments. Recent droughts in Taiwan have tested TSMC's resilience, but no major operational impact is expected in the next three years. Water security is now a key factor in TSMC's credit profile and global supply chain stability.

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- Small

Cost Center helped a client in the hyper casual gaming genre grow app installs from 200 per day in Tier 1 countries to 6,000 per day globally. The team used... Cost Center's global campaign setup and automated bid strategy to identify profitable markets quickly. Within two days, they found their first profitable market and achieved 80% ROAS D1. Over 30 days, installs increased 30 times and profit tripled. The UA team can now scale campaigns with less manual effort.

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A services provider for high energy industries

A services provider for high energy industries used a hybrid analytics approach. Their executive, called the Gunslinger, combined gut-driven decisions... with peer insights. This helped the company move faster than competitors in new markets. The Gunslinger valued experience and quick action over deep statistical analysis. This approach let them capitalize on opportunities before rivals.

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Roblox - Gaming - Very Large

Sensor Tower’s Mobile App Insights helped Roblox boost user engagement. Roblox used Sensor Tower to find trending game genres and... pick the best experiences to feature. In Latin America, they saw an 80% higher conversion rate by promoting shooter games. Data-driven marketing let Roblox reach more players and grow their community. Sensor Tower’s platform gave Roblox the tools to make smart, targeted decisions.

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CasinoFriday - Gaming

Cellxpert helped CasinoFriday recruit top affiliates for their new affiliate program. The platform offered real-time data and customizable reports, building... trust and transparency. CasinoFriday used Cellxpert’s postbacks and APIs to track affiliate data easily. They also used flexible compensation plans to boost affiliate satisfaction. After launch, CasinoFriday saw a 40% increase in conversion rate from registrations to deposits within two months.

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Recent adoption and success with Marketing Data Intelligence software in Computer Software

 

Global HCM Software Company - Computer Software - Very Large

Crayon helped a global human capital management software company save 32 hours per month on market research. The team replaced... manual processes with Crayon's real-time competitive intelligence platform. Stakeholders now access up-to-date data directly, improving decision-making speed. The company uses these insights to create better messaging and content campaigns. Crayon made the team more agile and efficient in a crowded market.

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Veracode - Computer Software - Medium

Burlington, USA

Veracode used PeerSpot to support their marketing team. PeerSpot helped Veracode build pipeline for their programs. The platform also assisted... in creating case studies and developing content. Veracode valued PeerSpot's cross-functional collaboration. Other review sites did not offer the same level of support.

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SugarCRM - Computer Software - Medium

Cupertino, USA

SugarCRM used Bombora and Triblio to align sales and marketing teams. Their SDRs replaced manual spreadsheets with intent data and... account scoring. This helped them spot in-market accounts and prioritize outreach. Ten weeks after launch, they found $2 million in new pipeline. Two weeks later, they doubled that amount. The new process made their outreach faster and more targeted.

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A global enterprise software company - Computer Software - Very Large

MSIGHTS helped a global enterprise software company save $9. 8 million by improving data quality. The company also saved $4.8...million through better sales targeting and $480K by increasing operational efficiency. MSIGHTS enabled faster access to marketing data, saving $926K and accelerating response times by 76%. Every $1 spent with MSIGHTS saved $6.30 on media, maximizing ROI and helping the sales team focus on high-potential leads.

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Appcues - Computer Software - Medium

Wynter helped Appcues improve their conversion rate by 73% through targeted B2B message testing. Appcues used Wynter to test and... refine their homepage messaging with feedback from product managers and marketers. The feedback revealed unclear messaging and design issues, leading to a full rewrite and redesign. Appcues also used Wynter’s Buyer Intelligence Survey to better understand customer pain points. The result was messaging that resonated and drove measurable growth.

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an innovative postal software company - Computer Software

CI Radar helped a postal software company track competitors. The company had a small product team and struggled to keep... up with market changes. CI Radar provided daily digests and automated competitor tracking. The team saved time and gained better market insight. They now respond faster to market events and feel more prepared.

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The Marketing Data Intelligence Blueprint for Better Selection Decisions in Banking

 

Claremont Savings Bank - Banking - Small

Claremont, USA

Vertical IQ helped Claremont Savings Bank cut pre-call research time from over an hour to just 20 minutes. The bank uses... Vertical IQ’s industry intelligence to prepare for prospect meetings, deepen customer relationships, and improve credit analysis. Bankers feel more confident and focused, using industry-specific insights to personalize outreach and annual reviews. The credit team leverages Vertical IQ to benchmark borrowers and assess risk, supporting successful loan approvals. Localized industry data gives the bank a competitive edge in its community market.

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A top 10 North American bank - Banking - Large

Quantifind helped a top 10 North American bank transform its KYC operations. The bank used Quantifind to streamline compliance workflows... and adopt AI-driven risk monitoring. This partnership enabled ongoing risk assessment and improved regulatory compliance. The solution delivered up to $177.9M in annual savings. The bank now benefits from smarter, more efficient KYC processes.

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Qonto - Banking - Medium

Paris, France

Qonto used Anaplan to speed up monthly financial closing from 10 days to 5 days. Sales forecast accuracy improved to... 99%. Real-time data integration with Anaplan Data Orchestrator lets finance make instant decisions. Teams use Anaplan for financial forecasting, workforce planning, and sales forecasting. Qonto connects external data sources and automates data flows with Anaplan. Decision-makers now have more confidence and agility.

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Vision Credit Union - Banking - Medium

Camrose, Canada

Vision Credit Union chose nCino to improve its commercial and agricultural lending. The credit union wanted to automate manual workflows... and give staff better tools. nCino's platform will help Vision's team spend less time on paperwork and more time with members. The solution covers the full lending process, from application to booking. AI-powered features will give staff insights and speed up financial analysis. Vision aims to deepen member relationships and make lending easier for its community.

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Citibank - Banking

Citibank used ViralGains to improve its messaging during the coronavirus pandemic. The bank shifted its focus to trust and community... support, especially by helping the 'No Kid Hungry' cause and providing meals to children in need. Citibank also made a large donation to support this effort. Customers responded positively to these actions, showing that clear, caring communication builds trust and loyalty.

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Unnamed retail bank (Supermetrics customer) - Banking - Very Large

Supermetrics helped a global retail bank connect CRM and website data to personalize content. This increased click-through rates on recommended... content by over 10%. Personalizing self-service content reduced clicks to the phone number page by 8% and lowered call-center volume by 5%. Journey-based personalization cut mortgage cost per lead by more than 40% and boosted search-driven leads by 9%. Website-driven mortgage appointment leads rose by over 4%. Always-on journey orchestration automated retargeting, freeing up the marketing team.

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Marketing Data Intelligence in Action in Financial Services

 

Global Italian-based investment management firm - Financial Services - Large

Italy

Revolution gave a global Italian investment firm a single platform for performance measurement and risk control. The firm needed to... merge these activities to support growth and manage risk data and costs. Revolution helped optimize data flows and reduce operational risk. The firm now reports to portfolio managers, clients, and regulators from one solution. Productivity improved and risk coverage costs are under control.

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SG Growth Capital - Financial Services - Medium

Singapore, Singapore

AlphaSense helped SG Growth Capital boost productivity by 4x, increasing report output from five to nearly 20 in just 48 hours. The team used... AlphaSense’s AI-driven market intelligence and Tegus Expert Transcript Library to speed up due diligence and improve research quality. Manual networking that once took a week was replaced by instant access to cited, verifiable insights. AlphaSense enabled better decision-making and helped SG Growth Capital become a trusted advisor to its portfolio companies. The platform now plays a key role in strategic reviews and investment committee processes.

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Bitpanda - Financial Services - Medium

Vienna, Austria

Clarisights helped Bitpanda, a leading European crypto platform, unify all marketing data into a single source of truth. Bitpanda's marketing team... needed fast, granular insights across 20+ channels to optimize campaigns and creative assets. Before Clarisights, they relied on slow, high-level BI tools that limited agility and missed optimization chances. With Clarisights, marketers now self-serve detailed reports, spot creative fatigue early, and test new ideas quickly. This led to more performance tests, better collaboration, and faster, data-driven decisions.

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Voya Financial - Financial Services - Very Large

New York, USA

Voya Financial used aytm to speed up their consumer insights process. Their small insights team faced long wait times with... traditional research vendors, making it hard to keep up with a fast-changing market. By switching to aytm’s agile research platform, they reduced time to insight and improved their ability to deliver timely, relevant data. The partnership helped the team do more with less and increased their influence with business stakeholders. Voya now gets good, fast, and affordable research support.

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National Savings and Investments (NS&I) - Financial Services - Large

Opal helped National Savings and Investments (NS&I) speed up content creation and approvals. NS&I used Opal's workflows and Stamps to... cut turnaround time from two weeks to just days. The team now reuses 25% of their content using Opal Boards. This made their marketing process faster and more efficient. NS&I improved visibility and compliance with Opal's approval tools.

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The Latest Marketing Data Intelligence Deployments delivering value in Automotive

 

Drive - Automotive - Small

Glendale, USA

Drive used Cyfe dashboards to improve client communication and support. They saw a 50% reduction in customer service calls. Customers... increased their average spend by 1.78 times. Client satisfaction and retention both improved. Drive saved money on customer service and reduced complaints.

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Toyota - Automotive - Very Large

Toyota City, Japan

pragmaticBOX used its Quality algorithm to help Toyota check all traffic sources in their CPC campaigns. They found over 90%... of traffic from some vendors was fake. Toyota removed dishonest vendors and now audits all partners regularly. The solution improved data accuracy and reduced digital fraud risk. Toyota now optimizes media spend and campaign results with better transparency.

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Tesla - Automotive - Large

Palo Alto, USA

Event Registry analyzed 44,000 news events about Tesla and Elon Musk from 2015 to 2025. The study used their media... intelligence platform to track how media coverage shifted from Tesla’s products to Elon Musk’s personal actions. The analysis revealed that headlines focused more on Musk’s tweets and controversies than on Tesla’s engineering or innovation. The case study highlights how founder visibility can reshape a brand’s media narrative. Event Registry’s platform provided insights into media volume, sentiment, and topic evolution.

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A leading automotive parts and accessories retailer - Automotive - Very Large

USA

GrowByData helped a major auto parts retailer shift $55,000 in ad budget from branded to non-branded keywords. The retailer used... GrowByData’s search monitoring and dashboard to see true ad rankings and competitive insights. This move increased ad campaign ROI by 20%. The team first tested the strategy in select US markets. They plan to expand it to more locations for greater results.

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ChargePoint - Automotive

Suzy helped ChargePoint understand what electric vehicle drivers want. ChargePoint used Suzy to run an attitudes and usage survey with... real EV drivers. The survey showed drivers care most about charger status, upfront costs, and personal perks. ChargePoint changed their product roadmap based on these insights. They saw more session starts, more repeat charging, and found new ways to make money.

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Recent adoption and success with Marketing Data Intelligence software in Government Administration

 

Indiana Defense Procurement Accelerator (DPA) - Government Administration - Small

USA

Public Spend Forum helped Indiana Defense Procurement Accelerator map the state's emerging defense tech ecosystem. Using AI-powered market intelligence, they... identified and segmented companies, investors, and agencies in 13 tech segments. The project integrated public and proprietary data to enrich profiles and inform outreach. Results included a national ranking of innovation ecosystems and highlighted Indiana's strengths in advanced manufacturing. The work supported strategic growth and inclusion goals for Indiana's defense sector.

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Thames Valley Police and Hampshire & Isle of Wight Constabulary - Government Administration - Large

UK

Salesforce helped Thames Valley Police and Hampshire & Isle of Wight Constabulary launch a self-service portal for victims. Citizens can check... case status and message officers directly. The portal led to a 15% improvement in CSAT score and £1.4M in cost avoidance. Contact center call volumes dropped by 10%. The solution was built and deployed in just 15 weeks.

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LakeComm 9-1-1 - Government Administration - Small

USA

LakeComm 9-1-1 unified seven emergency communication centers into one agency in October 2025. They used Frontline from Vector Solutions to... support this consolidation. The solution helped improve readiness and efficiency for the agency. Telecommunicator support also increased. The agency now serves their community better with streamlined operations.

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Government of Canada - Government Administration - Very Large

Ottawa, Canada

Keatext used its AI text analytics to review 2,505 user comments about the COVID Alert app. The analysis covered feedback... from both Google Play and Apple’s App Store. Users praised the app’s privacy features, with 80% positive sentiment on privacy. Main concerns included Bluetooth connectivity, battery life, and support for older phones. The average app rating was 3.6 out of 5. Keatext’s insights help app developers understand user needs and improve adoption.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Health Wellness And Fitness

Pürblack - Health, Wellness And Fitness - Small

Los Angeles, USA

OWOX gave Pürblack a single source of truth for their data. Before, the team spent hours pulling reports from six... or seven channels and still guessed at key numbers. With OWOX, they now get answers in minutes using AI, right inside Claude. This let them spot a loyalty gap: only 11% of returning buyers became loyal subscribers. Now, they can act on this insight and make decisions faster, based on data they trust.

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Ascendis Health Limited - Health, Wellness And Fitness - Large

Gauteng, South Africa

Ascendis Health used IBM Controller to unify financial reporting across 134 entities. Before, they relied on manual spreadsheets, which led... to errors and limited visibility. With IBM Controller and Cognos, they now consolidate data monthly, improving accuracy and control. Management can access up-to-date financials and spot risks early. The new system supports better decision-making and compliance for the global health group.

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Direct-to-consumer women's healthcare brand - Health, Wellness And Fitness - Medium

Darwin helped a direct-to-consumer women's healthcare brand lower costs and boost results. The company relied on Facebook ads, but costs... kept rising. Darwin's analysis showed YouTube was better for conversions. The team shifted budget to YouTube. They saw a 20% jump in ad conversions and a 15% drop in cost per conversion. More leads came in, and organic traffic grew as YouTube visibility increased.

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Foxy - Health, Wellness And Fitness

Roistat helped Foxy, a hair salon, lower ad costs by 60% and boost sales by 47%. Foxy used Roistat to... find and remove duplicate keywords, cut spending in regions with no sales, and lower bids on non-converting keywords. In just one month, Foxy reduced cost per lead from $45 to $12 and cost per order from $10 to $3. The conversion rate jumped from 1.5% to 4.7%. ROI increased from 82% to 265%.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Research

 

AMPD Research (Media Partners Asia) - Research - Medium

Singapore, Singapore

AMPD Research used RealityMine’s technology to track streaming habits across 12 APAC markets. They deployed passive data capture to over... 50,000 respondents, helping major streaming platforms like Amazon Prime Video and Disney understand user behavior. The data revealed that 70-85% of premium video consumption in key markets was local language content. Korean dramas and Japanese anime were top categories, with millions of monthly viewers outside their home countries. AMPD’s insights guided content investment and platform strategies for streaming services.

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Pharma insight agency - Research - Small

Q One Tech helped a pharma insight agency improve their panel management. The agency struggled with manual processes, poor data... visibility, and weak participant communication. Q One Tech automated their workflow and centralized data, making it easier to track response rates and manage studies. The agency now enjoys better relationships with physician panelists and improved project visibility. Internal workflow and panel management are more efficient and engaging.

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WiseEuropa – Fundacja Warszawski Instytut Studiów Ekonomicznych i Europejskich - Research - Medium

IMM platform helps WiseEuropa monitor media presence and analyze public debate impact. WiseEuropa uses IMM for tracking press, radio, TV,... internet, and social media mentions. The platform's analytics and XLS exports support strategic decisions and reporting to partners. WiseEuropa values IMM's easy-to-use tools, trend analysis, and regular training sessions.

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Marketing Data Intelligence in Action in Pharmaceuticals

 

Top-10 biopharma - Pharmaceuticals - Very Large

Aktana helped a top-10 biopharma boost sales by 14% in just 9 months. The company used Aktana’s Contextual Intelligence Engine... to activate internal data science models and deliver next best action (NBA) suggestions to 600 reps. These NBA recommendations improved engagement with hard-to-reach doctors and uncovered new opportunities. The program drove $2.5–$8M in annualized incremental sales and projected over $30M in annual upside for a priority brand. Reps reported higher customer engagement and faster responses from healthcare professionals.

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IFF Health Sciences - Pharmaceuticals - Very Large

New York, USA

IFF Health Sciences used Valona and FIBRES to connect foresight work across teams. They integrated futures intelligence with market intelligence... for better collaboration. Teams now share insights and trends using a single platform. This helped break down silos and improved engagement. R&D and sales teams can now access and contribute to foresight mapping. The result is a shared view of emerging trends and future scenarios.

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a multinational pharmaceutical company - Pharmaceuticals - Very Large

Infodesk helped a multinational pharmaceutical company improve R&D and competitor intelligence workflows. The unified platform reduced the risk of missing... data and deadlines. Automated notifications made it easy to track new drugs each week. Hierarchical taxonomies saved time by simplifying queries. Integrated records increased query output by 25-45%. The company now produces higher quality landscape reports.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Consumer Electronics

 

Agwa - Consumer Electronics - Small

Tel Aviv, Israel

Agwa used Prelaunch. com to test which home gardening solution customers would actually buy. They set up landing pages and...drove targeted traffic, collecting $10 deposits to confirm real purchase intent. 81% of ready-to-buy customers chose the larger, 3-shelf version, despite traditional surveys favoring the smaller model. Prelaunch.com revealed new customer segments and provided actionable insights on pricing, messaging, and product features. Agwa gained a clear revenue forecast and a deeper understanding of their market.

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ReBuy - Consumer Electronics - Medium

Berlin, Germany

ReBuy used Latana's Brand Tracker to understand their market position. They wanted to know why customers were leaving for competitors... and what their audience valued. Latana revealed that over 20% of ReBuy's customers, especially younger ones, saw the brand as sustainable. Price value was important for more than 50% of customers. Insights from Latana helped ReBuy focus on price-based marketing and target new audiences for their rebrand.

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Duracell - Consumer Electronics - Large

Bethel, USA

Duracell used Pacvue’s commerce and ads solution to fix profit loss and recover over $1 million in lost revenue. The company faced... issues with net PPM%, shifting ASIN priorities, and co-op fund recovery on Amazon. Pacvue’s automation tools helped Duracell adjust ad spend, reclaim lost funds, and boost buy box ownership by 20%. Duracell achieved a 93% total quantity success rate and long-term growth by reinvesting recovered revenue. The solution eliminated the need for extra vendor funding and improved overall profitability.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Hospital And Health Care

Urgent care organization (NYC) - Hospital & Health Care - Large

New York, USA

Audiense In-Person helped a New York urgent care group nearly double clinic volume. The company used Audiense’s site selection model... to choose new clinic locations. 26 out of 30 clinics placed in recommended areas saw almost 2x higher average unit volume. Audiense’s analytics platform let the team validate growth strategies with data. The urgent care group also valued Audiense’s consultative support and ability to analyze internal and external data.

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Fairfield County Bariatrics & Surgical Specialists, P.C. - Hospital & Health Care - Small

USA

NextGen Healthcare helped Fairfield County Bariatrics upgrade their EHR and practice management systems. The practice aimed to improve financial benchmarks... like AR turnover and DSO. They adopted NextGen Financial Suite and completed a phased implementation with data migration and staff training. The upgrade streamlined processes and maintained cash flow with no dip in revenue cycle performance. Weekly check-ins and accurate reporting increased provider satisfaction and operational efficiency.

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North American Dental Group - Hospital & Health Care - Large

NexHealth helped North American Dental Group digitize over 200 dental practices. The group used NexHealth to improve patient engagement and... streamline operations. As a result, they achieved a 5x increase in new patient appointments. NexHealth's platform enabled online booking and automated workflows. This led to better efficiency and more satisfied patients.

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Marketing Data Intelligence in Action in Entertainment

Fuse Media - Entertainment - Medium

Glendale, USA

Fuse Media used iSpot to measure TV ad impact on multicultural audiences. They focused on Hispanic, African American, and LGBTQ... viewers, reaching over 83 million people. iSpot's data helped Fuse Media connect creative content to real business outcomes. The partnership allowed them to track KPIs like incremental reach, attention, and conversions. Fuse Media leveraged iSpot to prove the value of culturally relevant ads in driving results.

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PikPok - Entertainment - Small

Wellington, New Zealand

Apptopia helped PikPok make smarter product decisions by providing app intelligence and market insights. PikPok used Apptopia to find new... market opportunities and track competitors. The team tested game ideas, analyzed market potential, and refined strategies using Apptopia’s data. This reduced risky decisions and improved ROI. PikPok now launches higher quality games faster and scales more quickly.

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The Latest Marketing Data Intelligence Deployments delivering value in Management Consulting

A top global management consulting firm (geopolitical consulting practice) - Management Consulting - Very Large

Intellizence delivered an AI-powered geopolitical risk intelligence solution to a top global management consulting firm. The firm needed real-time, curated... updates on global events impacting supply chains and strategy. Intellizence automated weekly digests, reducing manual research by over 90%. Consultants now make faster decisions and provide better advice to clients. The solution ensures consistent intelligence across rotating teams.

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Valor Partners - Management Consulting - Small

Crunchbase Pro helped Valor Partners improve its client win rate. The executive search firm used Crunchbase Pro to find new... clients and source top candidates for technology companies. Focused searches by sector, funding, and location made prospecting easier. Valor Partners grew its client base and increased customer satisfaction. The tool delivered more specialized candidates and a stronger customer pipeline.

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Marketing Data Intelligence in Action in Manufacturing

 

Комплект Сервис - Manufacturing - Medium

Russia

Alfa-Track email tracking helped Комплект Сервис cut lead costs by 31%. The company used to get 4.2 leads per day... at 1980 rubles each. After integrating Alfa-Track with Google Analytics and Яндекс.Метрика, they tracked email sources and optimized campaigns. Daily new clients rose to 10.1, a 140% increase. The solution included dynamic email tracking, custom analytics, and targeted ad campaigns.

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3M - Manufacturing - Very Large

Saint Paul, USA

3M uses CB Insights to validate startup recommendations quickly. The platform helps 3M find early-stage companies that match their innovation... goals. Real-time data and market signals support 3M’s investment decisions. 3M tracks funding, product launches, and partnerships to stay ahead. Analyst research helps 3M spot trends and invest early. This approach gives 3M a competitive edge in corporate venture capital.

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The Marketing Data Intelligence Blueprint for Better Selection Decisions in Publishing

 

Star Tribune - Publishing - Medium

Minneapolis, USA

Star Tribune used Resonate to better understand their audience. The data either confirmed what advertisers already knew or revealed new... insights. This information helped strengthen relationships with advertisers. It also led to more contract renewals. The Chief Marketing Officer shared that sharing Resonate data was key to these results.

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Radish Fiction - Publishing

Methinks helped Radish Fiction boost user engagement by 10%. Monetization increased by 20% with insights from Thinkers. The product manager... at Radish Fiction found methinks efficient and informative. Methinks enabled Radish Fiction to learn more by being part of the interview process. The case highlights improved product development through actionable insights.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Restaurants

 

Charleys Philly Steaks - Restaurants - Large

Columbus, USA

Charleys Philly Steaks used Punchh to launch a new mobile rewards app and digital loyalty program. They replaced an outdated... punch-card system and gained over 250,000 loyalty members in just a few months. Online sales grew, with some stores seeing over 25% of sales from digital channels. The participation rate increased by 63% and average visits rose by 22%. Members spend 2.3 times more than non-loyalty guests. Punchh’s integrations and analytics helped Charleys connect with customers and boost franchise success.

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Taco Bell - Restaurants - Very Large

Irvine, USA

Taco Bell worked with Prodege. The case study page does not provide any details about the challenge, solution, or results.... There are no metrics or quotes. No information about the business problem or outcome is shared. Only the customer name is visible.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Internet

 

TikTok - Internet - Large

Nielsen used its marketing mix modeling solution to measure TikTok advertising in the Middle East. The study found that using... more than one ad format on TikTok led to a 10% higher return on ad spend. Brands saw $1.83 in retail sales revenue for every dollar spent. Running in-feed ads for more weeks increased ROAS by 16%. The results show TikTok's ad solutions help brands boost sales and maximize advertising impact.

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ServiceSeeking - Internet - Medium

Sydney, Australia

MoData helped ServiceSeeking boost sales ROI by 300%. The VP of Sales needed better insights into the sales funnel but... found Salesforce reporting too complex. MoData delivered easy, customizable reports. This let the team make faster, smarter decisions. The tool was highly recommended by the sales leader.

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Marketing Data Intelligence in Action in Real Estate

 

WinnCompanies - Real Estate - Large

Boston, USA

WinnCompanies used RealPage to automate spend management. The dashboard made it easy for teams to track and manage spending across... all properties. Staff found the interface simple and helpful for procurement tasks. Training new users became faster. RealPage helped ensure transparency and consistency in every transaction. The partnership with RealPage brought strong support and ongoing innovation.

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Marketing Data Intelligence in Action in Medical Devices

A mid-sized medical device distributor - Medical Devices - Medium

TargetNXT used a strategic email marketing campaign for a mid-sized medical device distributor. The distributor faced poor brand recognition, high... customer acquisition costs, and weak outreach. TargetNXT provided a verified hospital email list and created compelling email content. The campaign achieved a 29% open rate, improved leads by 42%, and doubled conversion and revenue. Sales increased by 20% and brand awareness grew.

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The Latest Marketing Data Intelligence Deployments delivering value in Accounting

 

Institute of Certified Bookkeepers (ICB) - Accounting - Small

Melbourne, Australia

Digivizer helped the Institute of Certified Bookkeepers (ICB) boost social media engagement for Australia’s bookkeepers. ICB’s social presence was inconsistent... and lacked strategy. Digivizer revamped their content, branding, and social media management. Engagements grew by 1,678% on Facebook, 1,378% on Instagram, and 202% on LinkedIn. Web traffic more than doubled and survey participation rose by 44%. ICB’s members noticed the new, professional look and increased value.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Media Production

 

A+E Networks - Media Production - Large

New York, USA

MediaRadar gives A+E Networks high-level and detailed insights. The platform helps their team sell more effectively. Peter Olsen, president of... ad sales & content partnerships, says MediaRadar offers unique data. Their team uses it to improve sales performance and strategy. MediaRadar supports better decision-making with actionable advertising intelligence.

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The Latest Marketing Data Intelligence Deployments delivering value in Telecommunications

ViewQwest - Telecommunications - Medium

Singapore, Singapore

Windsor. ai helped ViewQwest, a Singapore-based ISP, unify its marketing data and apply multi-touch attribution. The company saw a 45%...increase in signups and a 48% drop in cost per acquisition. Windsor.ai integrated data from all ad platforms, giving ViewQwest a clear view of each channel's impact. Automated budget optimization let them shift spend to top-performing campaigns. Duplicate conversions were eliminated, and marketing ROI improved.

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Marketing Data Intelligence in Action in Apparel And Fashion

 

ASICS - Apparel & Fashion - Large

Kobe, Japan

ASICS used Rakuten Advertising’s platform to grow sales through affiliate marketing. AMDX, an affiliate marketing agency, helped ASICS analyze publisher... performance and negotiate exclusive deals. This approach refined ASICS’ publisher mix and created unique offers for customers. During the 2019 holiday season, ASICS saw a 55% year-over-year increase in affiliate channel sales and a 36% increase in orders. The partnership delivered strong, sustainable results for ASICS.

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Marketing Data Intelligence in Action in Wholesale

Global Specialty Chemicals Manufacturer - Chemicals - Large

Japan

Contify helped a global specialty chemicals manufacturer automate market and competitive intelligence. The company replaced manual research and unreliable AI... tools with Contify’s platform, centralizing intelligence from niche sources and translating Japanese market signals. Analysts shifted from gathering data to market analysis, reclaiming over 20 hours per week. Insights delivery became 3x faster, and Asian market coverage reached 100% in real time. Each stakeholder group now receives curated intelligence without manual effort.

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The Latest Marketing Data Intelligence Deployments delivering value in Design

Picsart - Design - Large

Miami, USA

Picsart used Semrush Enterprise to boost their SEO. The creative design platform increased clicks by 20%. Semrush helped Picsart grow... their search visibility. The platform supported technical site improvements. Picsart saw more engagement from their content. Semrush enabled better market research for Picsart.

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The Latest Marketing Data Intelligence Deployments delivering value in Hospitality

 

Westin Waltham Boston (HEI Hotels & Resorts) - Hospitality - Large

Waltham, USA

Knowland helped Westin Waltham Boston find $90k in new biopharmaceutical business with just two sales staff. The hotel used Knowland’s... data platform to target 46 local accounts and began proactive outreach. Within three weeks, they secured two high-value leads and received an RFP for a major event. The team built new relationships and strengthened their group pipeline during a slow recovery. Knowland’s support enabled fast results despite limited resources.

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The Marketing Data Intelligence Blueprint for Better Selection Decisions in Sports

Columbus Blue Jackets - Sports

TradableBits helped the Columbus Blue Jackets run an 'Enter to Win' contest for playoff tickets. The team wanted to re-engage... inactive fans and attract new ones. In just three days, the campaign got over 16,000 views and more than 10,000 entries. Half of the entrants signed up for email updates. The Blue Jackets grew their fan base by thousands across the Midwest.

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The Latest Marketing Data Intelligence Deployments delivering value in Transportationtruckingrailroad

XPO - Transportation/Trucking/Railroad - Large

Greenwich, USA

XPO launched new premium services and needed to align pricing, marketing, sales, and operations. Forrester worked closely with XPO to... help teams focus on customer needs. Their guidance unified different departments around a shared goal. This support helped XPO keep growing and avoid losing momentum. XPO’s VP of Sales Operations praised Forrester’s industry knowledge and partnership.

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The Marketing Data Intelligence Blueprint for Better Selection Decisions in Events Services

Eventee - Events Services - Small

Prague, Czech Republic

Eventee used G2 Starter to manage customer reviews and boost their event management platform's visibility. Before G2 Starter, their small... team struggled to handle reviews and showcase them to buyers. With G2 Starter, they automated review management, upgraded their G2 profile, and gained analytics on competitors. This led to a 61% increase in profile visits and a jump into the top 7 in the Best Mobile Event Apps category. Eventee now uses G2 as a key sales tool to convert more leads.

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