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The Marketing Data Intelligence Blueprint for Better Selection Decisions in Marketing And Advertising

A small agency - Marketing And Advertising - Small

Audience discovery and segmentation Creative messaging optimization Customer engagement Audience targeting

Resonate’s AI-powered insights helped a small agency find new audiences. The agency used the platform to reveal unexpected demographic trends.... They tailored creative messaging for better results. Refined targeting led to a 15.4% boost in conversions. The agency challenged old assumptions and improved ROI for their clients.

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Digital Matter - Marketing And Advertising - Small

New York City, USA
Marketing data integration automation Client reporting and dashboarding Marketing analytics Data integration

Adverity helped Digital Matter, a marketing consultancy, automate data integration and harmonization. Manual data collection in Excel was slow and... error-prone. With Adverity, Digital Matter now gets consistent, high-quality data from multiple sources. Staff spend less time on manual tasks and more on client strategy. Dashboards and Tableau visualizations make insights easy to share. Efficiency improved and reporting is faster and more accurate.

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XenTraffic - Marketing And Advertising - Small

USA
Affiliate offer conversion tracking A/B testing for ad campaigns Affiliate marketing Campaign analytics

Voluum helped XenTraffic increase ROI by over 30%. XenTraffic used Voluum to manage data from more than 30 ad networks.... The platform enabled advanced conversion tracking and A/B testing. XenTraffic recorded almost 200,000 conversions in one year, with 90% from the United States. Voluum's analytics and AI-backed features supported better traffic and profitability decisions.

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Fanbase Digital Agency - Marketing And Advertising - Small

USA
Custom marketing report creation Marketing analytics and reporting

ReportGarden helped Fanbase Digital Agency improve client satisfaction with custom reporting tools. Fanbase used ReportGarden to create tailored reports for... each client. This made it easy to show the value of their digital marketing strategies. Clients saw exactly how their marketing dollars were spent. The agency built more trust and long-term partnerships. Reporting became faster, letting Fanbase focus more on strategy.

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Silver Beacon Marketing - Marketing And Advertising - Small

USA
Marketing performance reporting automation Marketing analytics

Swydo helped Silver Beacon Marketing combine SEO, PPC, social, and email metrics into one report. Before Swydo, the team spent... hours merging data from different platforms and fixing errors. With Swydo, they save 3-4 hours each week on reporting. Reports are now polished, consistent, and easy to share with clients. Clients appreciate the new reporting, and the agency trusts Swydo for reliable data delivery.

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AudienceXpress (Comcast) - Marketing And Advertising - Very Large

Philadelphia, USA
Brand measurement and optimization Brand measurement

AudienceXpress, part of Comcast, used Upwave to improve brand measurement. They gained detailed insights into their campaigns. This helped them... optimize brand outcomes. Upwave enabled AudienceXpress to show the impact of their brand-building efforts. The partnership focused on using data to prove results.

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Convosphere - Marketing And Advertising - Small

London, UK
Influencer identification for social campaigns Influencer marketing

Audiense helped Convosphere find 300 micro-influencers for a CBD ecommerce client. Strict UK ad rules made it hard to promote... CBD products online. Convosphere used Audiense to filter influencers by interest, bio, and location. They focused on wellness, sports, indulgence, and pets. The process led to authentic influencer partnerships and successful campaign promotion.

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Convosphere - Marketing And Advertising - Small

London, UK
Influencer identification for social campaigns Influencer marketing

Audiense helped Convosphere find 300 micro-influencers for a CBD ecommerce client. Strict UK ad rules made it hard to promote... CBD products online. Convosphere used Audiense to filter influencers by interest, bio, and location. They focused on wellness, sports, indulgence, and pets. The process led to authentic influencer partnerships and successful campaign promotion.

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Publicis Groupe - Marketing And Advertising - Very Large

Paris, France
Marketing effectiveness analysis Marketing performance measurement

Publicis Groupe faced rising demand for marketing effectiveness analysis as advertisers spent millions across many channels. They needed to quickly... understand the impact of each media channel to optimize budgets and improve performance. MASS Analytics provided a solution to boost analytics team efficiency and deliver faster, actionable insights. This helped Publicis Groupe meet client needs for rapid, strategic recommendations.

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MRM//McCann Singapore - Marketing And Advertising

Digimind helped MRM//McCann Singapore use social media listening. The agency created content for the Hershey’s Happygrams campaign. They focused on... customer needs using social media intelligence. The solution supported content that connects with people. The case shows how social listening tools help agencies build better campaigns.

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V Digital Services - Marketing And Advertising - Large

TapClicks AI Agents helped V Digital Services save time by automating campaign monitoring and reporting. The agency used Executive Insights... Summary and Top & Bottom Performer Insights to quickly understand client campaign performance. Departmental dashboards let teams track KPIs and spot drops in traffic, conversions, and costs-per-lead. This freed up time for campaign optimization and better client communication. CSMs now focus on the most important accounts, improving efficiency and prioritization.

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New Media Advisors - Marketing And Advertising

Growth Channel's demand-side platform helped New Media Advisors cut campaign costs by 30%. The media team set up campaigns 3-4... hours faster. They saved 2-3 days on data analysis and reporting. Native integrations replaced other DSPs and sped up campaign launches by 3-5 days. The platform removed managed service and minimum spend limits.

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MiQ - Marketing And Advertising - Large

Bombora's Company Surge Intent data helped MiQ boost B2B campaign results. MiQ used real-time buyer signals for smarter audience targeting... and omnichannel activation. They saw a 28% lift in click-through rates and a 40% increase in site visits. Closed-won rates rose by 28% for onsite leads. Bombora’s B2beacon measurement gave MiQ full-funnel visibility and improved attribution, leading to sharper insights and better client outcomes.

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LEAP Agency - Marketing And Advertising - Medium

NinjaCat helped LEAP Agency automate client reporting and improve data integrity. Before NinjaCat, LEAP spent too much time manually pulling... and stitching data from different sources. Their old reporting platform caused data gaps and required extra QA. With NinjaCat, LEAP merged and aggregated data, customized automated reports, and tracked spend across channels. This saved time and let the team focus on insights, not manual work.

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Bullseye Sellers - Marketing And Advertising - Medium

Wicked Reports helped Bullseye Sellers cut Joanna Vargas' new customer acquisition cost by 40%. The team used Wicked’s Advanced Signal... and 5 Forces AI to lower nCAC from $116 to $69 in one month. They gained clear, trusted attribution across Meta, Shopify, and Google Ads. The solution provided first-party, click-based attribution and real order-level data. Bullseye Sellers now makes better decisions with accurate, omnichannel marketing analytics.

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Integrated Data Solutions (IDS) - Marketing And Advertising - Medium

Everflow helped Integrated Data Solutions (IDS) grow revenue 9x year-over-year. IDS used Everflow's platform to give media buyers real-time feedback... and advanced event tracking. They processed over $40 million in monthly debt enrollments. IDS removed cash flow bottlenecks by offering fast payments and pre-paying ad spend. Personalized support and automation let IDS scale in financial services and insurance.

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Cuelinks - Marketing And Advertising

Trackier helps Cuelinks manage partner and affiliate campaigns. The platform gives real-time traffic analysis and automated optimization. Rachit Chugh, senior... operations manager at Cuelinks, praises Trackier's client support. He says the customer success manager goes above and beyond. Cuelinks rates Trackier 10 out of 10 for support and service.

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Recent adoption and success with Marketing Data Intelligence software in Information Technology And Services

 

BitSight - Information Technology And Services - Medium

Boston, USA
Website conversion rate optimization Personalized content promotion Customer engagement Content marketing

BitSight used Trendemon to boost conversions from their blog. Eric, the senior digital marketing manager, faced low engagement and static... content. He used Trendemon’s dynamic content promotion and machine learning to target visitors and promote gated assets. This led to a 54% increase in ICP conversions, a 37% rise in overall blog conversions, and a 28% jump in engagement rate. Eric also saved hours each week by automating content promotion and analytics.

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Informatica - Information Technology And Services - Large

Redwood City, USA
Business model transformation to subscription Cloud data management platform migration Subscription business model transformation Cloud data management

Informatica shifted from a perpetual license model to a subscription and cloud-based model. The company invested over $1 billion in... R&D to build a new cloud data management platform. By 2022, 95% of Informatica's revenue became recurring. Informatica implemented new CRM and ERP systems, consolidated customer care, and launched new support offerings. The transformation increased their total addressable market fivefold and improved renewal rates.

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SAS - Information Technology And Services - Very Large

Cary, USA
Competitive intelligence enablement for sales Battlecard distribution for global teams Competitive intelligence Sales enablement

SAS used Klue and Highspot to give sales teams fast, actionable competitive insights and battlecards. The Competitive Insights team supported... over 2,000 sellers worldwide. Klue Intel Digest engagement rose by 200%, with 2,500 interactions in August 2023. Sales and marketing user adoption increased by 75% since August 2022. SAS doubled their competitive enablement utilization rate to over 60%.

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Atlas Systems - Information Technology And Services - Large

Princeton, USA
Targeted lead generation for IT services Market segmentation and TAM analysis Lead generation Market segmentation

Nexsales helped Atlas Systems expand beyond financial services and life sciences by identifying 45,000 new accounts. Their data analysts used... a scientific approach to map the total addressable market and build 75,000 ICP-aligned contacts. Nexsales generated over 160 sales qualified leads and created a $5.23 million sales pipeline. Three new opportunities were closed, boosting Atlas Systems' revenue growth. The Revenue Intel Dashboard tracked market penetration and RevOps performance.

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Pax8 - Information Technology And Services - Medium

Greenwood Village, USA
Sales intelligence for cloud solutions Account targeting for partner programs Sales intelligence Account targeting

Pax8 used Enlyft and Microsoft CloudAscent Data Escrow to boost their OneCloud program. The solution helped Pax8 accelerate sales and... marketing efforts. Enlyft provided sales intelligence and account targeting. This partnership supported Pax8’s cloud growth strategy. The case highlights the value of data-driven sales enablement.

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Lark - Information Technology And Services - Large

FlashRev by FlashLabs helped Lark boost outbound meetings and speed up its sales pipeline. Lark used sales intelligence and engagement... tools to find and connect with the right prospects. The platform's GTM plays improved outreach and targeting. Lark saw more meetings with high-potential leads and a faster sales cycle. Sales teams refined strategies in real time, leading to higher conversion rates.

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World Wide Technology - Information Technology And Services

Sococo helped World Wide Technology move to a virtual office. The company needed to hire more people and work with... clients in new ways. Sococo made it easy for teams and clients to meet online from anywhere. WWT sped up its recruitment cycle by 12–24 months and hired top talent worldwide. The virtual office improved communication, saved money, and supported different work styles. Teams now connect faster, train clients remotely, and keep projects moving without delays.

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TimeXtender - Information Technology And Services - Large

DemandScience PureSyndication helped TimeXtender expand in the US market. TimeXtender needed lower cost per lead, better tracking, and more qualified... leads. With PureSyndication, they saw 4x more qualified leads per month and a 45% lower cost per lead. The process was simple and organized. TimeXtender praised DemandScience for precise targeting and high-quality leads.

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TimeXtender - Information Technology And Services - Large

DemandScience PureSyndication helped TimeXtender expand in the US market. TimeXtender needed lower cost per lead, better tracking, and more qualified... leads. With PureSyndication, they saw 4x more qualified leads per month and a 45% lower cost per lead. The process was simple and organized. TimeXtender praised DemandScience for precise targeting and high-quality leads.

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TimeXtender - Information Technology And Services - Large

DemandScience PureSyndication helped TimeXtender expand in the US market. TimeXtender needed lower cost per lead, better tracking, and more qualified... leads. With PureSyndication, they saw 4x more qualified leads per month and a 45% lower cost per lead. The process was simple and organized. TimeXtender praised DemandScience for precise targeting and high-quality leads.

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RealityMine - Information Technology And Services - Medium

RealityMine studied how the new Fallout series on Amazon Prime affects music listening habits. The team explored cross-media influence using... audience measurement and competitive intelligence tools. They focused on user journey insights across streaming media and social platforms. The case highlights the impact of TV content on music platform choices. Results show how media consumption patterns connect.

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The Latest Marketing Data Intelligence Deployments delivering value in Retail

 

Lands' End - Retail - Large

Dodgeville, USA
Triggered email campaign optimization Lifecycle and reactivation email marketing Customer engagement Email marketing

Data Axle helped Lands' End improve its email marketing with targeted, triggered campaigns. Responsive design and personalized emails led to... a 5% increase in clicks and 17% more revenue. Remarketing triggers doubled the audience and boosted revenue by 70% for that program. Lifecycle emails raised click-to-open rates by 25% and created a new revenue stream. Reactivation campaigns re-engaged inactive subscribers, generating a quarter of lifecycle program revenue.

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Whittard of Chelsea - Retail - Medium

London, UK
Customer loyalty program management Omnichannel CRM automation Customer engagement Loyalty management

Ometria helped Whittard of Chelsea boost customer loyalty and retention. The brand launched Whittard Rewards to engage shoppers and reduce... churn. With Ometria, they saw a 32% increase in repeat rate and a 17% drop in churn. Automation now drives 62% of email revenue. Email campaigns led to a 34% year-over-year rise in in-store orders. Whittard hit their membership goal five months early, showing strong CRM and omnichannel results.

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Ehrenkind - Retail - Small

Germany
Ad spend optimization for Meta ads Customer acquisition

Admetrics helped Ehrenkind improve their ad performance. With Admetrics, Ehrenkind saw a 60% increase in ROAS. They also reduced their... cost per order by 25%. The team optimized their Meta ad spend with more confidence. Philipp Richter from Ehrenkind shared these results. Admetrics made their advertising more effective.

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A leading home furnishing retailer - Retail - Large

Measuring marketing campaign impact Customer acquisition

Cuebiq helped a leading home furnishing retailer measure the impact of regional media campaigns. The retailer saw 273 more store... visits, beating projections by 2.78%. Visits from new customers increased by 22.28% compared to those not exposed to the campaign. Using control versus exposed device analysis, the retailer confirmed these visits were from new customers. The campaign proved effective in driving store traffic and acquiring new customers.

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Anthropologie - Retail - Large

Philadelphia, USA
Marketing data aggregation and reporting Marketing analytics

Funnel helped Anthropologie automate marketing data and reporting. The marketing team reduced meeting prep time from hours to minutes. Marketers... can now self-serve insights without SQL. Finance gained accurate, real-time visibility into ad spend. This trust led to more budget for growth.

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Furniturebox - Retail - Medium

Conjura helped Furniturebox unify product and ad data into one platform. The team moved from manual, fragmented reporting to daily,... profit-led decision-making. Google Ads optimization became easier, with clear views of contribution profit by product and campaign. Furniturebox achieved a 23% year-over-year growth in contribution profit. The platform saved significant time by eliminating manual data pulls.

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Flybuys - Retail - Large

Kasada Bot Defense helped Flybuys stop login fraud and account takeover attacks. Flybuys needed to protect its 8.7 million members... from bot traffic and credential abuse. Kasada gave Flybuys visibility into all traffic and blocked bots from the first page load. The solution improved site performance and protected member data without CAPTCHAS. Flybuys now delivers a secure, seamless customer experience with Kasada's anti-bot technology.

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National Home Furniture Retailer - Retail - Large

Commerce Signals' Transaction-Based Audiences helped a national home furniture retailer boost sales by 26%. The retailer used programmatic display ads... to target high-value buyers and recent movers. Commerce Signals built custom audiences using credit and debit purchase data. The campaign achieved a 420% return on ad spend. The retailer gained new insights into customer behavior and campaign impact.

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Central England Co-operative - Retail - Large

Mintel provided a market research report to Central England Co-operative. The report helped teams like business development, data and analytics,... and retail ops. Central England Co-operative used the insights to shape their online channel strategy. The report gave useful market context for decision making. Multiple business areas engaged with the findings.

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OTTO - Retail - Very Large

Innervate helped OTTO, a leading German e-commerce platform, automate over 5,000 creatives for programmatic advertising. OTTO needed to scale display... campaigns without adding staff. The platform enabled easy creative adaptation and individualization by marketing managers. Testing with Innervate showed that banners with four clothing products delivered a 339% creative boost. OTTO now drives performance and innovation with streamlined digital customer experience orchestration.

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Marketing Data Intelligence in Action in Financial Services

 

Global Italian-based investment management firm - Financial Services - Large

Italy
Performance measurement and reporting Risk control and compliance management Risk management Performance measurement

Revolution gave a global Italian investment firm a single platform for performance measurement and risk control. The firm needed to... merge these activities to support growth and manage risk data and costs. Revolution helped optimize data flows and reduce operational risk. The firm now reports to portfolio managers, clients, and regulators from one solution. Productivity improved and risk coverage costs are under control.

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UNIQA Ventures - Financial Services - Small

Vienna, Austria
Startup discovery and evaluation Portfolio monitoring for venture capital Venture capital management Startup scouting

CB Insights helped UNIQA Ventures compete with larger VC firms. The platform filled knowledge gaps for their team. UNIQA Ventures... used predictive signals to find startups early. They tracked portfolio performance in real time. The CEO said CB Insights helped them cover all verticals like the biggest VC firms.

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Bitpanda - Financial Services - Medium

Vienna, Austria
Marketing analytics for campaign optimization Creative performance reporting Marketing analytics Creative optimization

Clarisights helped Bitpanda, a leading European crypto platform, unify all marketing data into a single source of truth. Bitpanda's marketing team... needed fast, granular insights across 20+ channels to optimize campaigns and creative assets. Before Clarisights, they relied on slow, high-level BI tools that limited agility and missed optimization chances. With Clarisights, marketers now self-serve detailed reports, spot creative fatigue early, and test new ideas quickly. This led to more performance tests, better collaboration, and faster, data-driven decisions.

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Voya Financial - Financial Services - Very Large

New York, USA
Agile consumer insights delivery Market research automation

Voya Financial used aytm to speed up their consumer insights process. Their small insights team faced long wait times with... traditional research vendors, making it hard to keep up with a fast-changing market. By switching to aytm’s agile research platform, they reduced time to insight and improved their ability to deliver timely, relevant data. The partnership helped the team do more with less and increased their influence with business stakeholders. Voya now gets good, fast, and affordable research support.

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FinTrU - Financial Services - Medium

Belfast, UK
Regulatory document workflow automation Compliance management

FinTrU used ABBYY Document AI to automate complex regulatory document workflows for global banks. Analysts previously spent hours reviewing thousands... of long, inconsistent financial documents. With ABBYY’s OCR and intelligent document processing, FinTrU’s TrU Label platform achieved a 99% first-time pass rate in compliance review and 96% document classification accuracy. Document processing efficiency improved by 40%, and manual data entry errors dropped by 40%. The solution also delivered 15% cost savings for FinTrU and its clients.

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HSBC - Financial Services - Very Large

SAS Fraud Management helped HSBC lower fraud across tens of millions of debit and credit card accounts. HSBC used SAS... to protect 100% of credit card transactions in real time in the US, Europe, and Asia. The bank saw strong detection rates and fewer false positives, meeting aggressive anti-fraud goals. HSBC values the stability, speed, and adaptability of SAS for global fraud management. The solution supports ongoing updates to fight evolving fraud threats.

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A fintech vendor in the commercial lending space - Financial Services

People Data Labs helped a fintech vendor in commercial lending fight fraud. The vendor struggled to verify small business applicants... due to limited data. Using the Person Enrichment API and Company Enrichment API, they enriched applicant records with B2B data. This made it easier to match applicants to their work history and screen out fraud. The solution led to faster loan approvals, better business matches, and more accurate fraud detection models.

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CLS - Financial Services - Large

CLS used IBM's automation and application development solutions to modernize its FX settlement platform. The new system processes over USD... 5.5 trillion in payment instructions daily and handled a peak of USD 13.4 trillion in one day. CLS reduced funding requirements by 96% through multilateral netting. The project overcame pandemic challenges by adopting flexible, asynchronous work. IBM and CLS worked as one team to deliver a secure, scalable platform for global financial markets.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Automotive

 

Toyota - Automotive - Very Large

Toyota City, Japan
CPC campaign traffic verification Fraud detection in digital marketing Ad fraud prevention Campaign performance monitoring

pragmaticBOX used its Quality algorithm to help Toyota check all traffic sources in their CPC campaigns. They found over 90%... of traffic from some vendors was fake. Toyota removed dishonest vendors and now audits all partners regularly. The solution improved data accuracy and reduced digital fraud risk. Toyota now optimizes media spend and campaign results with better transparency.

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Tesla - Automotive - Large

Palo Alto, USA
Media narrative analysis for brand Brand monitoring Media intelligence

Event Registry analyzed 44,000 news events about Tesla and Elon Musk from 2015 to 2025. The study used their media... intelligence platform to track how media coverage shifted from Tesla’s products to Elon Musk’s personal actions. The analysis revealed that headlines focused more on Musk’s tweets and controversies than on Tesla’s engineering or innovation. The case study highlights how founder visibility can reshape a brand’s media narrative. Event Registry’s platform provided insights into media volume, sentiment, and topic evolution.

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A leading automotive parts and accessories retailer - Automotive - Very Large

USA
Search performance monitoring for retail Search marketing

GrowByData helped a major auto parts retailer shift $55,000 in ad budget from branded to non-branded keywords. The retailer used... GrowByData’s search monitoring and dashboard to see true ad rankings and competitive insights. This move increased ad campaign ROI by 20%. The team first tested the strategy in select US markets. They plan to expand it to more locations for greater results.

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A large automotive brand - Automotive - Large

iSpot helped a large automotive brand save over $2 million in wasted ad spend. The brand used iSpot's person-level measurement... and Attention Analytics to analyze TV ad engagement and reach. They identified underperforming linear and streaming publishers and cut inefficient media buys. This data-driven approach improved campaign effectiveness and maximized ROAS. The brand refined DSP selection and entered negotiations with better insights.

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AMAG Automobil- und Motoren AG - Automotive - Large

Windsor. ai unified AMAG Automobil- und Motoren AG's data from over five platforms, including Google Analytics and CRM tools. The...solution cut attribution reporting time by 60%. AMAG gained a single source of truth for customer journeys. This enabled faster, more accurate marketing decisions. The company replaced manual reporting with automated, no-code integrations. AMAG now has end-to-end visibility across all business units.

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ChargePoint - Automotive

Suzy helped ChargePoint understand what electric vehicle drivers want. ChargePoint used Suzy to run an attitudes and usage survey with... real EV drivers. The survey showed drivers care most about charger status, upfront costs, and personal perks. ChargePoint changed their product roadmap based on these insights. They saw more session starts, more repeat charging, and found new ways to make money.

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The Latest Marketing Data Intelligence Deployments delivering value in Food And Beverages

 

A fast-growing beverage brand - Food & Beverages - Medium

Marketing investment planning Revenue forecasting for brand growth Marketing performance measurement Revenue growth strategy

Keen’s predictive planning platform helped a fast-growing beverage brand boost marketing ROI by 75%. The brand used Keen to model... marketing spend and forecast outcomes before investing. Marketing investment intensity rose from 6.8% to 10.8% of revenue. Total revenue jumped 65% year-over-year, with 11% of growth from smarter marketing. The brand’s enterprise value grew 13X, leading to a ~$2B acquisition.

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Illycaffe - Food & Beverages - Medium

Trieste, Italy
Marketing data synchronization and reporting Marketing analytics

Improvado helped Illycaffe save 18% in costs and 80-100 hours per week by automating marketing data reporting. Illycaffe struggled to... synchronize and analyze global marketing data from over 140 countries. Improvado built custom dashboards and automated data extraction, even for sources without APIs. Senior management now has clear insights into channel performance. The solution enabled faster decision-making and a better understanding of marketing impact.

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King Arthur - Food & Beverages - Medium

King Arthur used Numerator Insights and Verified Voices to find new growth with gluten-free shoppers. The tools helped them understand... this market better. They unlocked a new business opportunity. The focus was on shopper insights and verified feedback. This case shows how data-driven solutions can help food brands grow.

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Hennessy - Food & Beverages - Large

People Pattern's audience intelligence platform helped Hennessy analyze its diverse fan base. The data showed 42% of the audience was... near the legal drinking age, posing a marketing challenge. Hennessy used these insights to target ads to legal-age consumers and personalize content. The brand improved campaign relevance and engagement by focusing on audience demographics and interests. This approach helped Hennessy connect with both new and loyal customers.

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Dannon - Food & Beverages - Large

Digsite helped Dannon refresh its Fruit on the Bottom brand after years of media silence. Dannon needed a fast, cost-effective... way to connect with consumers. Traditional focus groups and surveys gave only limited feedback. Digsite enabled ongoing conversations and deeper insights. This approach supported new innovation for the classic brand.

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Marketing Data Intelligence in Action in Other Industries

 

RSK - Environmental Services - Large

Helsby, UK
Acquisition target identification for M&A Competitor and market monitoring M&A pipeline management Market intelligence

RSK used Beauhurst to speed up its M&A pipeline in the UK and Germany. The platform helped RSK cut research... time by 50%. RSK identified hundreds of qualified acquisition targets with detailed contact info. Beauhurst gave RSK in-depth market and competitor reports. The team now tracks M&A activity and funding rounds for better decision-making. Centralized data replaced manual research, supporting faster, evidence-led acquisitions.

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AutoScout24 - Automotive

Semrush helped AutoScout24 improve their online visibility with advanced SEO tools. AutoScout24 used Semrush Enterprise to drive growth and boost... their search rankings. The platform supported their digital marketing strategy. Results included faster visibility and increased website traffic. Semrush enabled AutoScout24 to maximize their SEO performance in the automotive sector.

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A services provider for high energy industries

A services provider for high energy industries used a hybrid analytics approach. Their executive, called the Gunslinger, combined gut-driven decisions... with peer insights. This helped the company move faster than competitors in new markets. The Gunslinger valued experience and quick action over deep statistical analysis. This approach let them capitalize on opportunities before rivals.

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Roblox - Gaming - Very Large

Sensor Tower’s Mobile App Insights helped Roblox boost user engagement. Roblox used Sensor Tower to find trending game genres and... pick the best experiences to feature. In Latin America, they saw an 80% higher conversion rate by promoting shooter games. Data-driven marketing let Roblox reach more players and grow their community. Sensor Tower’s platform gave Roblox the tools to make smart, targeted decisions.

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CasinoFriday - Gaming

Cellxpert helped CasinoFriday recruit top affiliates for their new affiliate program. The platform offered real-time data and customizable reports, building... trust and transparency. CasinoFriday used Cellxpert’s postbacks and APIs to track affiliate data easily. They also used flexible compensation plans to boost affiliate satisfaction. After launch, CasinoFriday saw a 40% increase in conversion rate from registrations to deposits within two months.

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The Latest Marketing Data Intelligence Deployments delivering value in Consumer Goods

 

RTIC Outdoors - Consumer Goods - Medium

Houston, USA
B2B customer acquisition marketing Multi-channel campaign measurement Customer acquisition Marketing analytics

Anteriad Growth Accelerator helped RTIC Outdoors generate $2. 7 million in incremental revenue. RTIC saw 11% growth in its B2B...business within six months. The solution used multi-channel marketing and advanced measurement analytics. RTIC moved from stalled growth to strong B2B results. The program produced $8.5 million in new B2B quotes and a 6.7x return on ad spend. RTIC measured true business impact using incrementality testing and match-back analysis.

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Essity - Consumer Goods - Very Large

Stockholm, Sweden
Competitive intelligence monitoring Real-time trend tracking Competitive intelligence Market research analysis

Essity used Intelligence2day® to quickly set up a dashboard for monitoring trending topics. The platform helped automate and decentralize competitive... intelligence tasks. This led to a notable improvement in productivity. Essity could track business trends in real time and share insights across teams. The solution supported better decision-making for their global operations.

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Apivita - Consumer Goods - Medium

Altosight helped Apivita automate price tracking for their products across ecommerce retailers. Before, Apivita spent 11 hours each week manually... checking prices, with limited data and frequent errors. With Altosight, they now get daily, accurate reports for most of their catalog and competitors. This change gives them at least 7 times more data and saves 11 hours per week. The team now focuses on more meaningful work and has better market insight.

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Dr. Scholl's - Consumer Goods

Dr. Scholl's used Kantar's ConceptEvaluate and PackEvaluate to reposition its skin tag remover as a skincare product. The challenge was... to engage shoppers in the US and Canada who look for such products in the skincare section, not first aid. Kantar's research validated the new positioning and packaging, showing consumers expect to find the product in skincare. This insight helped Dr. Scholl's build a strong case for retailers and improved trade sell-in success.

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Dude Wipes - Consumer Goods

Zoomph helped Dude Wipes measure ROI for their sports sponsorships. Dude Wipes used Zoomph to track broadcast and social media... assets. The platform gave them real-time data insights. This helped Dude Wipes activate and evaluate campaigns faster. They made better decisions using reliable data from Zoomph.

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Marketing Data Intelligence in Action in Computer Software

 

Global HCM Software Company - Computer Software - Very Large

Market intelligence automation Market intelligence Competitive analysis

Crayon helped a global human capital management software company save 32 hours per month on market research. The team replaced... manual processes with Crayon's real-time competitive intelligence platform. Stakeholders now access up-to-date data directly, improving decision-making speed. The company uses these insights to create better messaging and content campaigns. Crayon made the team more agile and efficient in a crowded market.

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Veracode - Computer Software - Medium

Burlington, USA
Pipeline building for marketing programs Content creation for case studies Demand generation Content marketing

Veracode used PeerSpot to support their marketing team. PeerSpot helped Veracode build pipeline for their programs. The platform also assisted... in creating case studies and developing content. Veracode valued PeerSpot's cross-functional collaboration. Other review sites did not offer the same level of support.

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A global enterprise software company - Computer Software - Very Large

Lead data management optimization Sales lead qualification improvement Lead management Sales analytics

MSIGHTS helped a global enterprise software company save $9. 8 million by improving data quality. The company also saved $4.8...million through better sales targeting and $480K by increasing operational efficiency. MSIGHTS enabled faster access to marketing data, saving $926K and accelerating response times by 76%. Every $1 spent with MSIGHTS saved $6.30 on media, maximizing ROI and helping the sales team focus on high-potential leads.

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an innovative postal software company - Computer Software

CI Radar helped a postal software company track competitors. The company had a small product team and struggled to keep... up with market changes. CI Radar provided daily digests and automated competitor tracking. The team saved time and gained better market insight. They now respond faster to market events and feel more prepared.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Hospital And Health Care

 

Cardinal Health - Hospital & Health Care - Very Large

Dublin, USA
Healthcare market research automation Competitive intelligence for M&A and partnerships Market research Competitive intelligence

AlphaSense helped Cardinal Health's Center of Excellence team save about 45 minutes each day on research. The team used AlphaSense... to search many datasets quickly and find key information faster. This let them spend more time on strategic work and less on manual searching. AlphaSense's AI search gave them confidence they were seeing all relevant research. Daily alerts kept them updated on important healthcare topics and trends.

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Fairfield County Bariatrics & Surgical Specialists, P.C. - Hospital & Health Care - Small

USA
Revenue cycle management for medical practice EHR and practice management system upgrade Revenue cycle management Practice management

NextGen Healthcare helped Fairfield County Bariatrics upgrade their EHR and practice management systems. The practice aimed to improve financial benchmarks... like AR turnover and DSO. They adopted NextGen Financial Suite and completed a phased implementation with data migration and staff training. The upgrade streamlined processes and maintained cash flow with no dip in revenue cycle performance. Weekly check-ins and accurate reporting increased provider satisfaction and operational efficiency.

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Philips - Hospital & Health Care - Very Large

Amsterdam, Netherlands
Market insights management automation Customer insights management

Philips used Market Logic's DeepSights generative AI to improve its consumer insights process. The team compared DeepSights to ChatGPT, Bing,... and their existing knowledge management system. DeepSights answered 64% of questions correctly, while ChatGPT and Bing managed 50%. DeepSights provided verifiable sources 71% of the time, compared to just 14% for ChatGPT and Bing. This helped Philips make faster, more reliable decisions in a highly regulated healthcare environment.

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North American Dental Group - Hospital & Health Care - Large

NexHealth helped North American Dental Group digitize over 200 dental practices. The group used NexHealth to improve patient engagement and... streamline operations. As a result, they achieved a 5x increase in new patient appointments. NexHealth's platform enabled online booking and automated workflows. This led to better efficiency and more satisfied patients.

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Recent adoption and success with Marketing Data Intelligence software in Manufacturing

 

Yamaichi Electronics USA - Manufacturing - Medium

San Jose, USA
Manufacturing process automation Supply chain management optimization Manufacturing operations Supply chain management

Oracle Fusion Cloud ERP and SCM helped Yamaichi Electronics USA cut manual work and reduce complexity. The company replaced old... legacy systems with Oracle Cloud. Now, it manages manufacturing, supply chain, and accounting in one place. Real-time data improved decision-making and on-time delivery. Automation and best practices set the stage for future growth.

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Yamaichi Electronics USA - Manufacturing - Medium

San Jose, USA
Manufacturing process automation Supply chain management optimization Manufacturing operations Supply chain management

Oracle Fusion Cloud ERP and SCM helped Yamaichi Electronics USA cut manual work and reduce complexity. The company replaced old... legacy systems with Oracle Cloud. Now, it manages manufacturing, supply chain, and accounting in one place. Real-time data improved decision-making and on-time delivery. Automation and best practices set the stage for future growth.

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글로벌 제조사 및 유통사 - Manufacturing - Large

Cello Optimizer helped a global manufacturer and distributor optimize delivery routes. The Route Optimizer set the best delivery plans for... drivers handling dozens to hundreds of deliveries daily. This reduced dispatch planning time and cut the number of vehicles needed. The company lowered transportation costs using this logistics solution.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Real Estate

 

Homie - Real Estate - Medium

Salt Lake City, USA
Market expansion strategy optimization Customer acquisition cost reduction Market intelligence Customer acquisition

Homie used Faraday to expand into new markets like Nevada. They used Faraday's location and market intelligence to find the... best zip codes for reaching homebuyers and sellers. Homie built geo-normalized models and custom lookalike audiences for Facebook. This doubled conversion rates and cut acquisition costs by over 33%. Homie’s platform has saved clients more than $61 million in fees.

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Carter-Haston - Real Estate - Large

RealPage Knock AI Leasing Agent helped Carter-Haston improve leasing efficiency for 60 multifamily properties. The AI-powered omnichannel solution increased answered... calls by 7%. Completed CRM contact records rose by 165%. Tour bookings jumped 211%. Each leasing agent saved 11 hours per month per property. Carter-Haston converted more qualified leads and improved customer service.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Education

 

REVA University - Education - Medium

Bangalore, India
Student lifecycle management automation Student onboarding process digitization Student lifecycle management Admissions management

Salesforce Education Cloud helped REVA University digitize the entire student lifecycle. The university automated student onboarding, saving 30-40% effort and... cutting admissions time by 50%. Over 16,000 students and 1,500 teachers now access personalized portals for information and services. Faculty reduced attendance reporting effort by 50%. Real-time dashboards speed up decision-making and improve student outcomes. REVA University won an award for digital resilience thanks to this transformation.

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Northwestern State University - Education - Large

Vector Solutions Hazing Prevention Course helped Northwestern State University engage 9,389 students in hazing prevention. The university needed a more... interactive and personalized online training for both in-person and remote learners. Vector Solutions delivered a custom course, integrated with in-person efforts, and launched within a month. Students had meaningful conversations and gave positive feedback. The program ensured compliance with Louisiana law and improved student engagement.

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The Latest Marketing Data Intelligence Deployments delivering value in Entertainment

 

Spotify - Entertainment - Very Large

Stockholm, Sweden
Data analysis and reporting automation Data analytics

Spotify uses OWOX BI to improve data analysis and reporting. The platform helps Spotify make better decisions with accurate data.... OWOX BI streamlines reporting for the team. Spotify benefits from enhanced data-driven decision-making. The solution supports strategic and managerial choices. OWOX BI is set up once and works for all data needs.

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CBS Corp. - Entertainment - Very Large

CBS used Neuro-Compression from Nielsen NeuroFocus to shorten 30-second TV ads while keeping or increasing their impact. The technology finds... the most effective scenes and creates shorter, more engaging ads. CBS repurposed these ads for digital, mobile, and in-store displays. The new ads helped keep viewers engaged and improved cross-platform marketing consistency. CBS plans to use this method for more campaigns.

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Recent adoption and success with Marketing Data Intelligence software in Management Consulting

A top global management consulting firm (geopolitical consulting practice) - Management Consulting - Very Large

Intellizence delivered an AI-powered geopolitical risk intelligence solution to a top global management consulting firm. The firm needed real-time, curated... updates on global events impacting supply chains and strategy. Intellizence automated weekly digests, reducing manual research by over 90%. Consultants now make faster decisions and provide better advice to clients. The solution ensures consistent intelligence across rotating teams.

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Valor Partners - Management Consulting - Small

Crunchbase Pro helped Valor Partners improve its client win rate. The executive search firm used Crunchbase Pro to find new... clients and source top candidates for technology companies. Focused searches by sector, funding, and location made prospecting easier. Valor Partners grew its client base and increased customer satisfaction. The tool delivered more specialized candidates and a stronger customer pipeline.

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The Marketing Data Intelligence Blueprint for Better Selection Decisions in Hospitality

350-room upper upscale hotel at London Heathrow Airport (part of a major international chain) - Hospitality

Knowland helped a 350-room hotel at London Heathrow Airport win business from competitors. The hotel faced tough competition and needed... to grow revenue. Using Knowland, the sales team found qualified prospects and tailored their outreach. They shifted an account from a rival hotel and secured bookings for the next 12 months. The platform improved sales confidence and helped the team focus on high-potential accounts.

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World Travel Holdings - Hospitality - Large

Rakuten Advertising helped World Travel Holdings launch a new affiliate program for its cruise brands. The program drove a 70%+... increase in net new-to-brand cruisers. The average booking window was about 30% shorter than other channels. Over 60 publishers generated more than 50,000 monthly clicks. World Travel Holdings used cashback, BNPL, and content partners to boost exposure and bookings.

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The Latest Marketing Data Intelligence Deployments delivering value in Pharmaceuticals

Top-10 biopharma - Pharmaceuticals

Aktana’s Contextual Intelligence Engine helped a top-10 biopharma boost sales and engagement. The company faced low HCP access and digital... overload. Aktana integrated internal data science models and delivered next best action (NBA) suggestions to 600 reps across 8 therapeutic areas. Reps who used NBA saw 14% higher sales in 9 months. NBA suggestions drove $2.5–$8M in annual incremental sales. Projections show over $30M in annual upside as adoption grows.

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A FTSE 100 pharmaceutical company - Pharmaceuticals - Very Large

Infodesk helped a FTSE 100 pharmaceutical company improve regulatory intelligence. The regulatory team used Infodesk to centralize content and deliver... real-time alerts. Over 90% of the team subscribed to topic alerts in the first 3 months. Users averaged 22 searches per month. The solution expanded to three more teams, boosting efficiency and accuracy.

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The Marketing Data Intelligence Blueprint for Better Selection Decisions in Health Wellness And Fitness

Dental Clinic - Health, Wellness And Fitness

CustomerLabs helped a dental clinic rebuild online and offline tracking after Meta event restrictions. The clinic faced blocked events due... to Meta's privacy rules for health data. CustomerLabs scrubbed URLs, changed event names, and unified CRM and website data. Now, the clinic tracks all conversions in Meta and attributes them to campaigns. They achieved the highest event match quality and resumed running Meta ads.

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Foxy - Health, Wellness And Fitness

Roistat helped Foxy, a hair salon, lower ad costs by 60% and boost sales by 47%. Foxy used Roistat to... find and remove duplicate keywords, cut spending in regions with no sales, and lower bids on non-converting keywords. In just one month, Foxy reduced cost per lead from $45 to $12 and cost per order from $10 to $3. The conversion rate jumped from 1.5% to 4.7%. ROI increased from 82% to 265%.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Consumer Electronics

 

Duracell - Consumer Electronics - Large

Bethel, USA
Retail media automation for Amazon Revenue recovery from co-op discrepancies Retail media management Revenue optimization

Duracell used Pacvue’s commerce and ads solution to fix profit loss and recover over $1 million in lost revenue. The company faced... issues with net PPM%, shifting ASIN priorities, and co-op fund recovery on Amazon. Pacvue’s automation tools helped Duracell adjust ad spend, reclaim lost funds, and boost buy box ownership by 20%. Duracell achieved a 93% total quantity success rate and long-term growth by reinvesting recovered revenue. The solution eliminated the need for extra vendor funding and improved overall profitability.

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Philips - Consumer Electronics - Very Large

Forrester helped Philips improve demand generation by aligning marketing and sales. Philips used Forrester's expertise to adapt to changing customer... needs. The partnership helped Philips prove marketing ROI. Philips' marketing team saw support from Forrester's analysts and customer success managers. The focus was on customer-centric marketing and measurable results.

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Recent adoption and success with Marketing Data Intelligence software in Medical Devices

A mid-sized medical device distributor - Medical Devices - Medium

TargetNXT used a strategic email marketing campaign for a mid-sized medical device distributor. The distributor faced poor brand recognition, high... customer acquisition costs, and weak outreach. TargetNXT provided a verified hospital email list and created compelling email content. The campaign achieved a 29% open rate, improved leads by 42%, and doubled conversion and revenue. Sales increased by 20% and brand awareness grew.

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Recent adoption and success with Marketing Data Intelligence software in Media Production

Gentosha Gold Online - Media Production

SHANNON MARKETING PLATFORM helped 株式会社幻冬舎ゴールドオンライン manage over 500 annual seminars for wealthy clients. The platform streamlined event registration, reduced administrative... work, and enabled data-driven planning. Integration with J-Stream Equipmedia automated webinar delivery, cutting weekend work. The company saw increased membership, broader attendee demographics, and more efficient marketing campaigns. Most seminar projects now meet their attendee targets, and staff can focus on planning and speaker coordination.

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The Latest Marketing Data Intelligence Deployments delivering value in Research

 

Pharma insight agency - Research - Small

Healthcare panel management automation Panel management Survey operations

Q One Tech helped a pharma insight agency improve their panel management. The agency struggled with manual processes, poor data... visibility, and weak participant communication. Q One Tech automated their workflow and centralized data, making it easier to track response rates and manage studies. The agency now enjoys better relationships with physician panelists and improved project visibility. Internal workflow and panel management are more efficient and engaging.

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Marketing Data Intelligence in Action in Banking

One of North America’s top 10 financial institutions (Tier 1 Bank) - Banking

Quantifind helped a top North American bank modernize its KYC and AML compliance. The bank faced manual processes, false positives,... and high operational strain. Quantifind deployed an AI-powered risk monitoring solution with real-time alerts and unified risk intelligence. The bank saved over $10 million in operational costs and $1 million by consolidating data vendors. Analyst productivity improved and risk views became consistent across regions.

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Recent adoption and success with Marketing Data Intelligence software in Telecommunications

 

Vox - Telecommunications - Large

Johannesburg, South Africa
Automated client payment notifications Ticketing and billing communication automation Customer communications automation Payment collections

Vox used Everlytic to automate client communications across email, SMS, and voice. The integration with Everlytic’s transactional messaging platform enabled... Vox to send about a million ticketing and billing messages each year. Automated notifications helped Vox improve payment collections and reduce unpaid accounts. The solution lightened the load on customer service agents and allowed the business to scale. Vox tracked message engagement and improved dispute resolution with real-time reporting.

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The Latest Marketing Data Intelligence Deployments delivering value in Human Resources

 

Objective Paradigm - Human Resources - Small

Chicago, USA
Employee software feedback collection Charitable fundraising via review campaigns Employee engagement Community impact

Objective Paradigm used G2 Gives to run an internal review campaign. Their 55 employees wrote 103 software reviews. This effort... raised $1,030 for Chicago Tech Academy. The campaign helped 103 students grow their education. Employees also gained insight into the tools they use at work. The project supported both community giving and internal feedback.

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The Latest Marketing Data Intelligence Deployments delivering value in Publishing

Penguin Random House - Publishing

Similarweb helps Penguin Random House understand readers in real time. The Consumer Insights team uses Keyword Research and Audience Analysis... tools to track what people search for and where they go online. They use these insights to adjust marketing and publishing messages quickly. The team builds a full picture of their audience and shares it with marketing and authors. Similarweb gives them data they could not get from other vendors.

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The Latest Marketing Data Intelligence Deployments delivering value in Information Services

 

Competitive Intelligence Research Company - Information Services - Small

USA
Automated competitor intelligence reporting Competitive intelligence Market monitoring

Contify’s AI-enabled competitive intelligence platform automated manual research for a US-based research company. The solution tracked regulatory databases, news, and... competitor earnings calls for a pharma client. Contify delivered real-time alerts and customized weekly intelligence reports. The research company saved 30% of time spent on manual research. Decision making became twice as fast, and business growth accelerated by 20%.

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Driving ROI and results: Understanding the Impact of Marketing Data Intelligence in Transportationtruckingrailroad

 

London Gatwick Airport - Transportation/Trucking/Railroad - Large

London, UK
Operational forecasting and resource planning Financial reporting and capital planning Workforce management Financial planning

Anaplan helped London Gatwick Airport save £1 million in operational costs. The airport improved forecast accuracy from 89% to 95%... and cut forecasting time in half. Teams now build operational forecasts, capital plans, and P&L statements faster. Anaplan enables real-time adjustments to passenger flow and resource allocation. The airport uses Anaplan to plan for growth and manage disruptions quickly.

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Recent adoption and success with Marketing Data Intelligence software in Restaurants

 

Salsaritas - Restaurants - Medium

Charlotte, USA
Restaurant loyalty program management Customer engagement

Salsaritas used PAR Engagement to improve their restaurant loyalty program. The testimonial highlights their positive experience with the platform. Salsaritas... saw better customer engagement. The solution helped them connect with guests more effectively. The case shows the value of loyalty technology for restaurants.

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