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Marketing Data Intelligence Software 2022: Ultimate Guide

Marketing Data Intelligence comprises Competitive Intelligence, Account Based Intelligence and Buyer Intent Intelligence. This involves collection and analysis of information related to customers, potential customers, competitors and external factors impacting business like regulatory and compliance trends. Marketing Data Intelligence software helps to consolidate, integrate and analyze customer data from different sources and provide insights derived from all this data.

Learn why Marketing Intelligence is important and how to choose the right Marketing Intelligence software.

Updated By Cuspera

Last updated: Mar 22, 2022

Top Software

OWOX

OWOX BI Your Personal Marketing Analyst

4.85

Read Reviews
OWOX Icon

OWOX

24.27
★★★★★
★★★★★
OWOX BI Your Personal Marketing Analyst

OWOX is a business intelligence suite designed for marketing analytics. Pipeline helps automate data import to Google Analytics and Google BigQuery. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights.

OWOX consolidates data from various disparate sources, user interactions with the website, cost data from advertising services, transactions and returns from CRM/ERP systems, data from call-tracking and email marketing services.

OWOX BI consists of three products BI Smart Data, BI Attribution, and BI Pipeline. Together, they centralize all marketing-relevant data to help answer critical questions, such as the next steps to reach marketing goals, best vs least performing advertising efforts and how to minimize repetitive processes. OWOX BI Attribution helps reveal the contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value.

OWOX Icon
Highlights
Top Processes : Advertisement,Tracking & monitoring communications,Communication management
Top Features : Dashboard,Calculator,SEM

Vendor: OWOX

Company Size: 101-250

HQ Location: 340 S Lemon Ave Ste 2021 Walnut Ca 91789 United States

Financials: Private

Everflow

Partner Marketing Platform that Amplify Performance Marketing

4.69

Read Reviews
Everflow Icon

Everflow

23.47
★★★★★
★★★★★
Partner Marketing Platform that Amplify Performance Marketing

Everflow is a Partner Marketing Platform that tracks, manages, and analyzes the performance of multiple marketing campaigns, from one single dashboard. It is designed to aid marketers with understanding and improving their marketing techniques, for influencers, affiliates, referrals, media buying, and in-app publishers. It helps to drive results from partners, event tracking, conversion timing, and investigate any click.

It delivers multi-dimensional analytics, rich data visualizations and powerful reporting capabilities for tracking and analyzing campaign performance. It starts blocking low-quality traffic sources, auto-optimizing based on fraud flags, and receiving notifications whenever attention is needed. It helps to track results like Google Analytics, impression tracking, use MMP integrations and postbacks, and credit partners on usage.

Some of its features include track performance without using links, curated partners, drill-down reporting, fast real-time reporting, auto-optimization, instant Shopify integration, auto-optimize towards KPIs, and more.

Testimonials



Felipe Becerra

Strategic & Affiliate Partnership

Skillz

Everflow Icon
Highlights
Top Processes : Advertisement,Partner marketing,Sending & publishing communications
Top Features : Dashboard,Rewards,Gamification

Vendor: Everflow

Company Size: 11-50

HQ Location: 530 Showers Ct, Mountain View, California 94040, US

Financials: Private

Arbit

competitive intelligence

4.65

Read Reviews
Arbit Icon

Arbit

23.23
★★★★★
★★★★★
competitive intelligence

Arbit is a polling application that aggregates real-time consumer sentiment, combining social engagement with a powerful analytics tool. It provides solutions for market research via online surveys for enterprises.

Arbit helps brands to conduct video surveys, build engaging photos and captivate the audience with a brand-centric experience, enabling businesses to acquire new customers. It enables users to create interactive and audience engaging surveys.

Arbit provides a call to action feature by linking website, products, and fundraising efforts. It provides a data and analytics dashboard to get insights into survey response, success, and audience engagement.

Arbit Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Market research
Top Features : Feedback surveys

Vendor: Arbit

Company Size: 1-10

HQ Location: 900 E Fort Ave, 308, Baltimore, Maryland 21230, US

Financials: Seed

Upwave

Analytics Platform for Brand Marketers

4.62

Read Reviews
Upwave Icon

Upwave

23.09
★★★★★
★★★★★
Analytics Platform for Brand Marketers

Upwave is an Analytics Platform for brand marketers to plan, measure, and optimize brand marketing. It’s a complete brand measurement platform for optimizing the campaign delivering cross-channel insights and uncovering optimization decisions to improve advertising effectiveness.

It helps to access consumer opinions and quality data at a scale, speed, and level of granularity that is unsurpassed. It ensures data is transformed into actionable insights and enables customers to combine metrics from 3rd parties with Upwave data to activate audiences through key digital endpoints.

Some of its features are updated results to perpetually show the brand impact of the optimization decisions, visualizations of data that are easily exportable for inclusion in presentations and reports, target verification, customized visualizations real-time norms and more.

Upwave Icon
Highlights
Top Processes : Advertisement,Market research,Collaboration
Top Features : Feedback surveys,Personalization,Dashboard

Vendor: Upwave

Founded: 2012

Company Size: 51-100

HQ Location: 642 Harrison Street, Suite 301 San Francisco, CA 94107

Financials: Series B

Maroon.Ai

Maroon.ai | Predictive Analytics for B2B marketers

4.60

Read Reviews
Maroon.Ai Icon

Maroon.Ai

22.98
★★★★★
★★★★★
Maroon.ai | Predictive Analytics for B2B marketers

Maroon.Ai is a predictive analytics platform providing marketing intelligence to B2B companies. It allows businesses to predict prospect behavior using aggregated and curated data and allows them to predict buyers’ intent through predictive data.

Maroon.Ai enables commercial lenders globally to accurately assess the application creditworthiness and manage customer risk by deploying powerful, compliant credit models in an integration-friendly platform. It can be easily implemented into existing business processes to help businesses predict the deep, data-driven insights about prospective customers and competitors, enabling them to engage and generate high quality net new leads while enriching their CRM/ SFA data.

Maroon.Ai features include VaR management, Visualization engine, Credit rating, suggested limits, Open APIs and integrations, Custom modeling, and Advanced Reporting. Its effective sales augmentation leverages data cloud and predictive models to discover high propensity prospects and create winning engagement strategies through predictive intelligence and intent data.

Maroon.Ai Icon
Highlights
Top Processes : Generation of new leads,Lead qualification,Lead scoring
Top Features : Dashboard,Predictive scoring,Personalization

Vendor: Maroon.ai

Company Size: 11-50

HQ Location: 21s N 12th St, Philadelphia, Pennsylvania 19107, US

Financials: Seed

G2 Seller Solutions

G2 Marketing Solutions | G2

4.56

Read Reviews
G2 Seller Solutions Icon

G2 Seller Solutions

22.78
★★★★★
★★★★★
G2 Marketing Solutions | G2

G2 Marketing Solutions provides consulting services to companies that want to grow through executing strategic pursuits, sales and marketing training, strategic planning, benchmarking and facilitation. It helps to grow revenue faster with a full-funnel of marketing and selling solutions.

G2 Marketing Solutions helps to identify in-market buyers, respond directly to customers who have reviewed product or service, and show off success.

G2 Seller Solutions Icon
Highlights
Top Processes : Rating and review management,Training & onboarding,Generation of new leads
Top Features : Personalization,Widgets,Landing page

Vendor: G2

Company Size: 101-250

HQ Location: 100 S Wacker Dr STE 600 Chicago, IL 60606

Financials: Series C

AYTM

Online Market Research | AYTM Market Research

4.55

Read Reviews
AYTM Icon

AYTM

22.76
★★★★★
★★★★★
Online Market Research | AYTM Market Research

AYTM is an Online Market Research solution that helps brands and agencies gain insights from their target markets. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy to use interface, cutting down the time to insights from days or weeks to hours.

This researcher powered, iterative approach to actionable insights collection improves competitiveness, speed to market and revenue.

By running a full range of quantitative research, users can collaborate on survey design in real-time and launch complex sophisticated research tests including max-diff, choice-based conjoint, automated TURF, pricing optimization and more in minutes.

AYTM Icon
Highlights
Top Processes : Market research,Customer feedback management,Social media management
Top Features : Feedback surveys,Dashboard,Personalization

Vendor: AYTM

Company Size: 11-50

HQ Location: 404 Bryant St, San Francisco, California 94107, US

Financials: Private

Funnel

Automated Data Collection & Marketing Reports

4.55

Read Reviews
Funnel Icon

Funnel

22.75
★★★★★
★★★★★
Automated Data Collection & Marketing Reports

Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers.

Funnel helps marketers automate their data collection so they can focus on analysis and taking actions. It replaces manual reports with software that is always up to date, more detailed, and less error-prone which is beneficial from accuracy and timely reporting on the results of the marketing programs that can often have a big impact on the business.

Funnel features include better, faster, and stronger marketing reports, enable better business decisions by utilizing a data core and focus on secure, scalable, and accurate solutions for data collection and transformation.

Testimonials

Shan Zehua

Digital Specialist

Bluebird Media

Funnel Icon
Highlights
Top Processes : Advertisement,Competitive intelligence,Campaign management
Top Features : Dashboard,SEM,Calculator

Vendor: Funnel.io

HQ Location: Drottninggatan 89, Stockholm, SE

Improvado

Unified modern data stack for revenue operations

4.54

Read Reviews
Improvado Icon

Improvado

22.69
★★★★★
★★★★★
Unified modern data stack for revenue operations

Improvado is a Marketing ETL (Extract Transform Load) Platform usable in Enterprises, Agencies, ECommerce & Retail, and Healthcare and Education. It helps revenue teams understand where to invest their dollars and how to multiply them. With the power of the modern data analytics stack, businesses can drive growth and increase customer loyalty by making decisions backed with actionable insights.

Improvado collects Sales and Marketing data from various sources and of different dimensions, transforms it and makes it available for marketers to view with actionable insights. It has around 180 integrations and has provisions for adding more.

Improvado consolidates the collected data and is normalized by its ONE module. Data is then transformed and stored in the Improvado Database or any other specified by the client.

Improvado provides various modes for accessing the data which include direct requests to API, or SQL Access.

Testimonials

Jeff Lee

Head of Social & Marketing Data

ASUS

Improvado Icon
Highlights
Top Processes : Advertisement,Competitive intelligence,Campaign management
Top Features : Dashboard,Templates,Calculator

Vendor: Improvado

Company Size: 11-50

HQ Location: 1223 Cleveland Ave, San Diego, CA 92103

Financials: Seed

Zoomph

Audience Analytics for People-Based Marketing

4.52

Read Reviews
Zoomph Icon

Zoomph

22.58
★★★★★
★★★★★
Audience Analytics for People-Based Marketing

Zoomph is a software platform providing tools for Social Audience Intelligence and Sponsorship Measurement and evaluation, that can be used by Brands, Agencies and Teams.

Zoomph features include Sponsorship measurement automated by using brand name and logo detection, digital activations enabling campaign building, and Esports tracking providing insights on preferences, behaviours and audience segments.

Social Media monitoring feature provides real-time reports and analytics on channels for measuring impact on ROI of sponsorship campaigns and sponsored posts, videos, images and more. The AI based Video and Image detection tool tracks and identifies logos enabling insights on brand and partners media exposure.

Testimonials

Washington Football Team

Zoomph Icon
Highlights
Top Processes : Social media management,Engagement management,Engaging and following up
Top Features : Calculator

Vendor: Zoomph

Founded: 2014

Company Size: 11-50

HQ Location: 1856 Old Reston Ave #215, Reston, VA 20190, USA

Financials: Seed

Show More

What is Marketing Data Intelligence?

Marketing Data Intelligence

Marketing Data Intelligence is the practice of collecting, analyzing the data related to marketing activities either from internal and external sources. This analysis helps marketers to accurately and efficiently analyze the effectiveness of their marketing efforts, determine ROI and work on improvements.

Marketing Data Intelligence can be used to guide different marketing goals, such as decisions in relation to competitors, products and consumer trends or behaviors.

What is Marketing Data Intelligence Software?

Marketing Data Intelligence software determines what data intelligence is needed, collects it by searching the environment and delivering it to the marketers. The function of Marketing Data Intelligence software is to provide insights into marketing activities by using customers, competition, and growth potential.

As the Marketing Data Intelligence software brings together data from various external and internal resources, it can be categorized as

Competitive Intelligence

This refers to marketing data intelligence derived from the collection and analysis of information related to customers, potential customers, competitors and external factors impacting business like regulatory and compliance trends.

What is Marketing Data Intelligence?

Account Data Intelligence

Account Data Intelligence includes data related to account-based marketing, such as identifying prospects and creating an insightful hierarchy of users, recommenders and decision-makers. This is particularly relevant in B2B companies.

Buyer Intent Data Intelligence

Buyer Intent Data Intelligence gives information on what a prospective customer is interested in purchasing and why. This in addition to data that provides detailed information on the buyer’s journeys can help marketing teams identify new opportunities.

Marketing Data Intelligence vs Business Intelligence

Often used interchangeably Marketing Data Intelligence and Business Intelligence are two entirely different things. Business Intelligence is used to describe the analysis of internal information (data that is generated by the business itself) and is used to provide insights into how the company is performing. It is often measured against Key Performance Indicators (KPIs) to give upper management a clear picture of how efficient a complex organization is operating, and future performance based on trends.

8 Benefits of Marketing Data Intelligence Software

Information is the Oil of the 21st century. Analytics is the Combustion Engine.

P S

Peter Sondergaard

Gartner Research

Unified View of Customers

Customers engage with business across a variety of channels - website, email, call, social media, physical channels, partners, etc. There is a proliferation of customer data from all these different sources. Marketing Data Intelligence software helps to consolidate, integrate and analyze and provide insights derived from all this data.

Drive Effective Marketing Campaigns

Data, when unified, cleaned and combined with intelligent analysis, offers actionable intelligence for marketing capabilities. Manually analysis can only yield sporadic insights and relies heavily on the skill of the analyzer. Marketing Data Intelligence software can help marketers regularly uncover activities that will unlock the highest potential ROI. Higher-level insights can also be inferred through simulations and testing, which a Marketing Data Intelligence software delivers.

Personalize Customer Engagement

Marketing Data Intelligence provides deep insight into marketers about customers buying patterns, preferences. It helps organizations to understand how customers in different segments behave, their preferences and the likelihood of responding to marketing offers and discounts. This helps marketers to tailor their content to meet specific customer needs at the right using their preferred channel.

Track Industry Trends

Competitive Intelligence Software provides insight to the organization where their competitors are heading and also external market knowledge around customer expectations, trends, technologies, market disruptors. If marketers are equipped with this foresight, it gives a tremendous competitive advantage.

Data-Driven Decision Making

Usage of Marketing Data Intelligence software brings in a culture of data-driven decision making. It brings clarity to organizations around their strengths, competitive advantage, and potential capability gaps. It helps them to focus and prioritize their investment and effort in the right direction which helps in getting better ROI.

Marketing without data is like driving with your eyes closed.

D Z

Dan Zarella

Social Media Scientist, Hubspot

Intelligent Automation

Marketing Data Intelligence software can help teams automate actions within set parameters such as bids and buys for ad campaigns at scale, allocation decisions, and retargeting. This, in turn, frees up tremendous time for marketing teams to focus on critical activities.

Better Allocation of Time and Resources

Marketing teams can easily spend up to 30 hours every week in reporting and aggregating campaign analytics data from multiple media sources for side by side analysis. A Marketing Data Intelligence software can reduce this time and effort, and provide results with far greater accuracy.

Improved Spending Efficiencies

Having real-time data enables marketing teams to take advantage of more opportunities for optimization. Knowing which customers respond to which messages, and being able to quickly respond to customers can help brands maximize profitability. This enables early bidding adjustment or elimination of underperforming channels before they run too long, wasting budgets.

Which industries use Marketing Data Intelligence Software?

A wide range of enterprises today need to analyze millions of interactions and data points on a daily basis in order to provide effective marketing tactics. Industries with a huge volume of customer touchpoints such as retailers and e-commerce companies, plus marketing teams from industries such as technology, computer software, retail, e-commerce, healthcare, finance and banking, pharmaceutical and telecommunications, can all benefit from Marketing Data Intelligence software.

Why is Marketing Data Intelligence Important

Why is Marketing Data Intelligence Important

Data Governance

Data governance is the process of maintaining data unification, normalization, and combining and is essential while bringing together various data sources. This is a challenge that many businesses face and the right Marketing Data Intelligence software helps ensure marketing starts with clean marketing data.

Data Driven Insights

One of the top reasons for the failure of marketing activities is due to the improper analysis of marketing data. Marketing Data Intelligence software overcomes misinterpretation of data and “gut opinions” by offering scientifically-driven insights into decision-making. Measuring and monitoring key marketing campaigns is necessary to eliminate guesswork - this is where Marketing Data Intelligence software helps.

Effective Attribution

With consolidated and integrated data, Marketing Data Intelligence software can enable accurate marketing attribution, including simple metrics like opens, clicks, conversions, and sales, or answers to event queries such as what caused this existing customer to purchase a particular item at a particular time.

Driving Growth

Marketing Data Intelligence software that provides competitive intelligence helps in predicting future trends over time, understanding the big picture view of market and competitors’ performance. Also, it provides insight into the company’s own marketing performance. All these help businesses to forecast future results and take necessary action to drive growth.

Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.

G M

Geoffrey Moore

American Management Consultant and Author

Manage Complexities

One of the biggest challenges identified by marketing teams was access to too much disconnected data. A Singular study mentions that nearly 76% of CMOs report that the complexity of measuring marketing performance severely impairs their ability to make informed decisions. Marketing Data Intelligence software enables the collective convergence of information in order to develop effective marketing tactics.

8 Key Features of Marketing Data Intelligence Software

Automated Data Collection

Marketing Data Intelligence software offers automation capabilities to simplify the process of data collection, preparation, and management.

Data Unification

Marketing Data Intelligence software enables data connectivity from multiple systems to any destination to create a single source of truth.

Data Visualization

Users can understand their data better using various data visualization tools built into the Marketing Data Intelligence software.

Analytical Control

With Marketing Data Intelligence software marketers can slice and dice their data, allowing brands to view, analyze and understand their information in new and insightful ways. This reduces dependency on IT teams for data results.

Data Intelligence

Marketing Data Intelligence software offers users the ability to perform advanced analytical tasks like market sizing, trend analysis, SWOT analysis, scenario planning, wargaming, buying patterns analysis, and value drivers’ analysis.

Alerts and Notifications

Marketing Data Intelligence software offers business users the ability to set alerts in order to monitor changes and gain real-time market insights.

Predictive Capabilities

Because of the huge volumes of data involved, Marketing Data Intelligence software relies on machine learning and AI to analyze and offer predictive solutions to marketing problems.

Data Security

Most Marketing Data Intelligence software comes with extensive security controls, in order to safeguard sensitive data. Users are given role-based access based on their marketing intelligence requirements.

Marketing Data Intelligence and AI

While Artificial Intelligence (AI) is still slowly making its entry into various industries, its contribution to marketing technologies is immense. Machine Learning is helping marketers crunch huge volumes of data and provide insights, which would otherwise not be detected.

Natural Language Processing

AI-driven analytics is offering business users the ability to query their data in the form of natural voice-based questions. Marketing teams can now use Natural Language interfaces such as the Amazon Echo to integrate with their Marketing Data Intelligence software and be able to ask questions regarding performance and listen to the results.

Predictive Analytics

AI can analyze huge chunks of historic data in combination with other inputs to detect patterns in data and predict future activities. When used in tandem with Marketing Intelligence software, AI can use customer behavior data points to predict critical activities like purchasing drivers and churn. This capability can help guide the actions of marketing teams in better ways than ever before.

How to Choose Right Marketing Data Intelligence Software

Here are a few factors to consider when choosing a Marketing Data Intelligence Software.

Single Stack vs Full Stack Solutions

Marketing Data Intelligence Software can come as a consolidated platform where it provides complete support to collect, consolidate, integrate and analyze data. Such software comes with a set of data connectors for all popular sources. On the other hand, there can be specialized software which focus on core functionality around analytics but support to bring in best-in-class tools for data collection, processing, storage. Such solutions come with strong integration capabilities. Such full-stack solutions bring in additional complexities around multi-vendor interactions.

Depending on your need and the complexity of your environment you can decide to go for single stack or full-stack solutions. Such decisions could also be driven by an organization’s existing tool usage.

Technology Considerations and Complexity

Marketing Data Intelligence software can come with a very sophisticated set of features like dashboards, state-of-the-art visualization, reporting capabilities. Also, many software are backed by AI for analytics. Based on your martech roadmap, you can make the choice based on the vendor’s technology roadmap. Also, some very sophisticated solutions may require dedicated data scientists and analysts which in turn adds to the overall cost of the solution. If you have a lean organization, the choice should be made based on the ease of use for marketers.

Channel Support

Ensure the software takes into account the needs of all stakeholders and can support all channels that are currently being used, and those that may be used in the future.

Data Connectors

Marketing Data Intelligence software is data-intensive, it should be able to pull data from multiple sources both internal and external to the organization. It would be good to have out of the box data connectors for all the popular data sources. You can assess the complexity of your environment and the data connector support available to see the match. If there is a need to do custom development for connectors, it would involve additional effort, cost and time along with ongoing maintenance issues.

Time to Value(TTV)

Setting up time and effort for Marketing Data Intelligence software varies considerably depending on the complexity of the software as well as the organization’s environment. Technology complexity, integration capabilities and availability of out of box data connectors influence TTV. Choices can be made based on the proven abilities of the solution.

Training and Support

Time and effort to ramp up the new teams to use the software can be a major consideration. Here the quality of training and support provided by the vendor can be an important factor.

Challenges in Adoption of Marketing Data Intelligence Solution

Overcoming Data Silos

Unifying data that has been mapped from diverse sources is a complex and time-consuming task. Since this is not a uniform task across verticals, Marketing Data Intelligence software can pose a challenge for adoption as the starting point is data availability.

No great marketing decisions have ever been made based on qualitative data.

J S

John Sculley

Former CEO, Apple Inc.

Lack of Extensibility

With time, marketing problems and the technology deployed to solve them will change. Also, the software should be able to meet the scale and performance requirements of the future. A Marketing Data Intelligence software can potentially lock a business into a technology environment that’s hard to exit without affecting the bottom line.

Lack of Customization

The needs of the organization can widely vary and specifically around dashboards, reports and analytical capabilities. Customization capability and ease of doing the same would be key considerations. The software which fails to meet this key requirement poses a challenge for organizations.

Complexity

Technology capabilities alone will not benefit the organization but the right set of people are needed who can use it effectively to generate the right set of reports and actionable insights. It might require different roles to support this - data scientist, analyst, data engineer along with the marketer who can effectively drive the requirement. The skill and effectiveness of these roles play an important role and lack of this can pose a challenge for adoption.

ROI for Marketing Data Intelligence Software

Investing in a good Marketing data Intelligence Software can be a very profitable venture. The benefits in time saved, efficiency and growth will soon be evident on the bottom line of the company.

Campaign Performance Analysis

Marketing Data Intelligence software can give decision-makers a comprehensive view of the RoI on their marketing efforts at a very granular level. This implies knowing the overall costs of all marketing efforts (paid or organic) and being able to stack it up against the results achieved. This gives marketers detailed insights into campaign performance which helps in spotting market trends and making wise business decisions.

Faster Response

Speed is a key attribute of modern marketing. And with access to digitally connected consumers around the world, the opportunities for exponential growth are very real. The ability to quickly respond with targeted marketing campaigns based on data-driven intelligence plays a critical role in achieving growth spikes.

Increased RoI with more channels

You could be limiting the growth of your business by utilizing only a few advertising channels. While these channels may be significant to your success, it’s important that additional growth opportunities are explored. Marketing Data Intelligence software can help you uncover potential channels and test to understand RoI before extending your budgets.

Improve Conversion Rates

Granular insights that a Marketing Data Intelligence software can deliver are critical in getting potential customers to engage, convert and purchase. This makes the in-depth and detailed analysis indispensable, as it tells marketers exactly where, how and why conversions are taking place, enabling ways for improvement.

Optimizing Assets and Communication

Which ad copy is delivering the best CTR? Which communication strategy is working better? Which landing page is getting the highest number of hits? Which assets are being downloaded the most? Marketing Data Intelligence software allows you to test multiple options, and delivers reports on the performance of each asset, furthering your ability for optimization of communication strategy.

Which of these 301 Marketing Data Intelligence software fit your needs?

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301 Marketing Data Intelligence Software

OWOX

OWOX BI Your Personal Marketing Analyst

4.85

Read Reviews
OWOX Icon

OWOX

4.85
★★★★★
★★★★★
OWOX BI Your Personal Marketing Analyst

OWOX is a business intelligence suite designed for marketing analytics. Pipeline helps automate data import to Google Analytics and Google BigQuery. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights.

Highlights
Top Business Usecases : Advertisement,Tracking & monitoring communications,Communication management
Top Features : Dashboard,Calculator,SEM
OWOX Icon

Vendor: OWOX

Company Size: 101-250

HQ Location: 340 S Lemon Ave Ste 2021 Walnut Ca 91789 United States

Financials: Private

Everflow

Partner Marketing Platform that Amplify Performance Marketing

4.69

Read Reviews
Everflow Icon

Everflow

4.69
★★★★★
★★★★★
Partner Marketing Platform that Amplify Performance Marketing

Everflow is a Partner Marketing Platform that tracks, manages, and analyzes the performance of multiple marketing campaigns, from one single dashboard. It is designed to aid marketers with understanding and improving their marketing techniques, for influencers, affiliates, referrals, media buying, and in-app publishers. It helps to drive results from partners, event tracking, conversion timing, and investigate any click.

Highlights
Top Business Usecases : Advertisement,Partner marketing,Sending & publishing communications
Top Features : Dashboard,Rewards,Gamification
Everflow Icon

Vendor: Everflow

Company Size: 11-50

HQ Location: 530 Showers Ct, Mountain View, California 94040, US

Financials: Private

Arbit

competitive intelligence

4.65

Read Reviews
Arbit Icon

Arbit

4.65
★★★★★
★★★★★
competitive intelligence

Arbit is a polling application that aggregates real-time consumer sentiment, combining social engagement with a powerful analytics tool. It provides solutions for market research via online surveys for enterprises.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Market research
Top Features : Feedback surveys
Arbit Icon

Vendor: Arbit

Company Size: 1-10

HQ Location: 900 E Fort Ave, 308, Baltimore, Maryland 21230, US

Financials: Seed

Upwave

Analytics Platform for Brand Marketers

4.62

Read Reviews
Upwave Icon

Upwave

4.62
★★★★★
★★★★★
Analytics Platform for Brand Marketers

Upwave is an Analytics Platform for brand marketers to plan, measure, and optimize brand marketing. It’s a complete brand measurement platform for optimizing the campaign delivering cross-channel insights and uncovering optimization decisions to improve advertising effectiveness.

Highlights
Top Business Usecases : Advertisement,Market research,Collaboration
Top Features : Feedback surveys,Personalization,Dashboard
Upwave Icon

Vendor: Upwave

Founded: 2012

Company Size: 51-100

HQ Location: 642 Harrison Street, Suite 301 San Francisco, CA 94107

Financials: Series B

Maroon.Ai

Maroon.ai | Predictive Analytics for B2B marketers

4.60

Read Reviews
Maroon.Ai Icon

Maroon.Ai

4.60
★★★★★
★★★★★
Maroon.ai | Predictive Analytics for B2B marketers

Maroon.Ai is a predictive analytics platform providing marketing intelligence to B2B companies. It allows businesses to predict prospect behavior using aggregated and curated data and allows them to predict buyers’ intent through predictive data.

Highlights
Top Business Usecases : Generation of new leads,Lead qualification,Lead scoring
Top Features : Dashboard,Predictive scoring,Personalization
Maroon.Ai Icon

Vendor: Maroon.ai

Company Size: 11-50

HQ Location: 21s N 12th St, Philadelphia, Pennsylvania 19107, US

Financials: Seed

G2 Seller Solutions

G2 Marketing Solutions | G2

4.56

Read Reviews
G2 Seller Solutions Icon

G2 Seller Solutions

4.56
★★★★★
★★★★★
G2 Marketing Solutions | G2

G2 Marketing Solutions provides consulting services to companies that want to grow through executing strategic pursuits, sales and marketing training, strategic planning, benchmarking and facilitation. It helps to grow revenue faster with a full-funnel of marketing and selling solutions.

Highlights
Top Business Usecases : Rating and review management,Training & onboarding,Generation of new leads
Top Features : Personalization,Widgets,Landing page
G2 Seller Solutions Icon

Vendor: G2

Company Size: 101-250

HQ Location: 100 S Wacker Dr STE 600 Chicago, IL 60606

Financials: Series C

AYTM

Online Market Research | AYTM Market Research

4.55

Read Reviews
AYTM Icon

AYTM

4.55
★★★★★
★★★★★
Online Market Research | AYTM Market Research

AYTM is an Online Market Research solution that helps brands and agencies gain insights from their target markets. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy to use interface, cutting down the time to insights from days or weeks to hours.

Highlights
Top Business Usecases : Market research,Customer feedback management,Social media management
Top Features : Feedback surveys,Dashboard,Personalization
AYTM Icon

Vendor: AYTM

Company Size: 11-50

HQ Location: 404 Bryant St, San Francisco, California 94107, US

Financials: Private

Funnel

Automated Data Collection & Marketing Reports

4.55

Read Reviews
Funnel Icon

Funnel

4.55
★★★★★
★★★★★
Automated Data Collection & Marketing Reports

Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers.

Highlights
Top Business Usecases : Advertisement,Competitive intelligence,Campaign management
Top Features : Dashboard,SEM,Calculator
Funnel Icon

Vendor: Funnel.io

HQ Location: Drottninggatan 89, Stockholm, SE

Improvado

Unified modern data stack for revenue operations

4.54

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Improvado

4.54
★★★★★
★★★★★
Unified modern data stack for revenue operations

Improvado is a Marketing ETL (Extract Transform Load) Platform usable in Enterprises, Agencies, ECommerce & Retail, and Healthcare and Education. It helps revenue teams understand where to invest their dollars and how to multiply them. With the power of the modern data analytics stack, businesses can drive growth and increase customer loyalty by making decisions backed with actionable insights.

Highlights
Top Business Usecases : Advertisement,Competitive intelligence,Campaign management
Top Features : Dashboard,Templates,Calculator
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Vendor: Improvado

Company Size: 11-50

HQ Location: 1223 Cleveland Ave, San Diego, CA 92103

Financials: Seed

Zoomph

Audience Analytics for People-Based Marketing

4.52

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Zoomph

4.52
★★★★★
★★★★★
Audience Analytics for People-Based Marketing

Zoomph is a software platform providing tools for Social Audience Intelligence and Sponsorship Measurement and evaluation, that can be used by Brands, Agencies and Teams.

Highlights
Top Business Usecases : Social media management,Engagement management,Engaging and following up
Top Features : Calculator
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Vendor: Zoomph

Founded: 2014

Company Size: 11-50

HQ Location: 1856 Old Reston Ave #215, Reston, VA 20190, USA

Financials: Seed

CB Insights

cbinsights.com - Machine Intelligence Platform

4.51

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CB Insights

4.51
★★★★★
★★★★★
cbinsights.com - Machine Intelligence Platform

CB Insights is a market intelligence platform. Its insights platform provides companies with comprehensive data, expert insights, and work management tools that enable them to discover and understand the technologies that will help them drive growth and improve operations.

Highlights
Top Business Usecases : Lead qualification,Lead qualification: technographic,Communication management
Top Features : Recording,Personalization,Feedback surveys
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Vendor: CB Insights

Company Size: 11-50

HQ Location: 498 7th Ave, 17th floor, New York, NY 10018, US

Financials: Series A

Suzy Consumer Insights Platform

Consumer Insights Platform to deliver trusted insights in minutes.

4.50

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Suzy Consumer Insights Platform

4.50
★★★★★
★★★★★
Consumer Insights Platform to deliver trusted insights in minutes.

Suzy Consumer Insights Platform is a consumer intelligence platform that connects brands directly with their target audiences and helps them make better, more informed decisions faster. It enables organizations to target and retarget any consumer segment, and to ask questions and get insights within minutes.

Highlights
Top Business Usecases : Market research,Engaging and following up,Engagement management
Top Features : Feedback surveys,Personalization
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Vendor: Suzy

Company Size: 51-100

HQ Location: New York, NY

Financials: Series C

Uplead

UpLead | B2B Database & Business Contact Data Provider

4.79

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Uplead

4.79
★★★★★
★★★★★
UpLead | B2B Database & Business Contact Data Provider

UpLead is an online lead generation platform for marketing, sales and recruitment teams to drive growth, increase revenue and increase number of prospects.

Highlights
Top Business Usecases : Generation of new leads,Engagement management,Lead qualification
Top Features : Personalization
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Vendor: Uplead

Company Size: 11-50

HQ Location: 340 S Lemon Ave Ste 1022 Walnut, CA 91789

Financials: Series A

Prisync

Pricing Software for E-Commerce | Prisync

4.78

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Prisync

4.78
★★★★★
★★★★★
Pricing Software for E-Commerce | Prisync
Highlights
Top Business Usecases : Products & pricelist management,Competitive intelligence,Helpdesk management
Top Features : Alerts: popups & Notifications,Live monitoring,Dashboard
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Vendor: Prisync

Company Size: 11-50

HQ Location: Istanbul, Istanbul

AgencyAnalytics

SEO Reporting Tool & Marketing Dashboards

4.76

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AgencyAnalytics

4.76
★★★★★
★★★★★
SEO Reporting Tool & Marketing Dashboards

AgencyAnalytics is a SEO marketing platform for marketing teams to improve efficiency and increase revenue.

Highlights
Top Business Usecases : Social media management,White labeling,Social media analytics
Top Features : Dashboard,SEO,SEM
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Vendor: AgencyAnalytics

Company Size: 1-10

HQ Location: 712-388 Richmond St W, Toronto, Ontario M5V 3P1, CA

Financials: Private

Adobe Bizible

Unifies behavioral and ad data with sales outcomes and machine learning

4.70

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Adobe Bizible

4.70
★★★★★
★★★★★
Unifies behavioral and ad data with sales outcomes and machine learning

Adobe Bizible enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI.

Highlights
Top Business Usecases : Channel marketing,Campaign management,Account management
Top Features : Dashboard,SEM,Personalization
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Vendor: Adobe

Founded: 1982

Company Size: 10001+

HQ Location: 345 Park Avenue, San Jose, CA 95110-2704

Financials: IPO

XiQ

ACCOUNT-BASED MARKETING

4.69

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XiQ

4.69
★★★★★
★★★★★
ACCOUNT-BASED MARKETING

XiQ is a single, end-to-end, AI-based, SaaS platform for B2B Strategic Selling and Account-Based Marketing. XiQ’s all-in-one marketing platform enables the creation, curation, design, execution, and analysis of campaigns. It is designed for B2B sales and marketing professionals and executives.

Highlights
Top Business Usecases : Engagement management,Account management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Widgets
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Vendor: xIQ

Company Size: 11-50

HQ Location: 100 Redwood Shores Parkway, Suite 100 Redwood City, CA 94065, USA

Financials: Seed

Cognism

Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution

4.67

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Cognism

4.67
★★★★★
★★★★★
Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution

Cognism is a B2B lead generation software created for Sales and Marketing leaders and Recruiters.

Highlights
Top Business Usecases : Generation of new leads,Account management,Engagement management
Top Features : Personalization,Recording,Dashboard
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Vendor: Cognism

Company Size: 101-250

HQ Location: 92 Albert Embankment, London, England SE1 7, GB

Financials: Series B

BrightInfo

Automated Content Personalization Engin

4.64

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BrightInfo

4.64
★★★★★
★★★★★
Automated Content Personalization Engin
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Generation of new leads
Top Features : Personalization,Templates,Widgets
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Vendor: BrightInfo

Company Size: 11-50

HQ Location: 4 Ein Zeitim st,, Tel-Aviv, IL

Financials: Private

Hey Oliver

heyoliver - All-in-one Marketing Automation Software ...

4.60

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Hey Oliver

4.60
★★★★★
★★★★★
heyoliver - All-in-one Marketing Automation Software ...
Highlights
Top Business Usecases : Engagement management,Campaign management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
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Vendor: Hey Oliver

Company Size: 11-50

HQ Location: 38, Byron Street, 503, Nicosia, Nicosia 1096, CY

Platformly

Marketing Automation Platform for Online Businesses

4.59

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Platformly

4.59
★★★★★
★★★★★
Marketing Automation Platform for Online Businesses
Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Dashboard,Landing page,Personalization
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Vendor: Platformly

Company Size: 1-10

HQ Location: Midocean Chambers, Road Town, , Tortola, British Virgin Islands VG1110, VG

Financials: NA

Opensense

Email Signature and Tracking

4.59

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Opensense

4.59
★★★★★
★★★★★
Email Signature and Tracking

Opensense is a cloud-based email marketing solution designed to help medium to large businesses manage marketing campaigns using digital signatures and personalized banners. Opensense's email signature management functionality allows users to handle multiple brands via sender segmentation, formatting, A/B testing, automatic version updates, and more.

Highlights
Top Business Usecases : Sales document management,Digital signature,Advertisement
Top Features : Templates,Personalization,Ticketing
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Vendor: Opensense

Company Size: 11-50

HQ Location: 855 Brannan St, San Francisco, California 94103, US

Financials: Seed

Insider Platform

AI-powered Marketing Platform that help marketers drive growth

4.59

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Insider Platform

4.59
★★★★★
★★★★★
AI-powered Marketing Platform that help marketers drive growth

Insider platform is a growth management platform for digital marketers to drive growth across the funnel, from acquisition to activation, retention, and revenue.

Highlights
Top Business Usecases : Customer engagement,Ad management,Segmentation and targeting
Top Features : Personalization,Push Notification,Templates
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Vendor: Insider

Company Size: 251-500

HQ Location: 16192 Coastal Hwy, Lewes, DE 19958, USA

Financials: Series B

XMPie

Multichannel and VDP Marketing Software

4.59

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XMPie

4.59
★★★★★
★★★★★
Multichannel and VDP Marketing Software

XMPie is a leading provider of software for cross-media, variable data one-to-one marketing, and offers solutions to help businesses create and manage highly effective direct marketing and cross-media campaigns. It helps to scale best practices, build brand awareness and improve ROI.

Highlights
Top Business Usecases : Workflow management,Loyalty management,Campaign management
Top Features : Personalization,Gamification,Rewards
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Vendor: Xerox

Company Size: 10001+

HQ Location: 201 Merritt 7, Norwalk, CT 06851, US

Financials: M&A