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Marketing Data Intelligence Software 2021: Ultimate Guide

Marketing Data Intelligence comprises Competitive Intelligence, Account Based Intelligence and Buyer Intent Intelligence. This involves collection and analysis of information related to customers, potential customers, competitors and external factors impacting business like regulatory and compliance trends. Marketing Data Intelligence software helps to consolidate, integrate and analyze customer data from different sources and provide insights derived from all this data. Learn why Marketing Intelligence is important and how to choose the right Marketing Intelligence software.

Last updated: Apr 9, 2021

Marketing Data Intelligence Software 2021: Ultimate Guide

What is Marketing Data Intelligence?

Marketing Data Intelligence is the practice of collecting, analyzing the data related to marketing activities either from internal and external sources. This analysis helps marketers to accurately and efficiently analyze the effectiveness of their marketing efforts, determine ROI and work on improvements.

Marketing Data Intelligence can be used to guide different marketing goals, such as decisions in relation to competitors, products and consumer trends or behaviors.

What is Marketing Data Intelligence Software?

Marketing Data Intelligence software determines what data intelligence is needed, collects it by searching the environment and delivering it to the marketers. The function of Marketing Data Intelligence software is to provide insights into marketing activities by using customers, competition, and growth potential.

As the Marketing Data Intelligence software brings together data from various external and internal resources, it can be categorized as

Competitive Intelligence

This refers to marketing data intelligence derived from the collection and analysis of information related to customers, potential customers, competitors and external factors impacting business like regulatory and compliance trends.

What is Marketing Data Intelligence?

Account Data Intelligence

Account Data Intelligence includes data related to account-based marketing, such as identifying prospects and creating an insightful hierarchy of users, recommenders and decision-makers. This is particularly relevant in B2B companies.

Buyer Intent Data Intelligence

Buyer Intent Data Intelligence gives information on what a prospective customer is interested in purchasing and why. This in addition to data that provides detailed information on the buyer’s journeys can help marketing teams identify new opportunities.

Marketing Data Intelligence vs Business Intelligence

Often used interchangeably Marketing Data Intelligence and Business Intelligence are two entirely different things. Business Intelligence is used to describe the analysis of internal information (data that is generated by the business itself) and is used to provide insights into how the company is performing. It is often measured against Key Performance Indicators (KPIs) to give upper management a clear picture of how efficient a complex organization is operating, and future performance based on trends.

8 Benefits of Marketing Data Intelligence Software

Information is the Oil of the 21st century. Analytics is the Combustion Engine.

P S

Peter Sondergaard

Gartner Research

Unified View of Customers

Customers engage with business across a variety of channels - website, email, call, social media, physical channels, partners, etc. There is a proliferation of customer data from all these different sources. Marketing Data Intelligence software helps to consolidate, integrate and analyze and provide insights derived from all this data.

Drive Effective Marketing Campaigns

Data, when unified, cleaned and combined with intelligent analysis, offers actionable intelligence for marketing capabilities. Manually analysis can only yield sporadic insights and relies heavily on the skill of the analyzer. Marketing Data Intelligence software can help marketers regularly uncover activities that will unlock the highest potential ROI. Higher-level insights can also be inferred through simulations and testing, which a Marketing Data Intelligence software delivers.

Personalize Customer Engagement

Marketing Data Intelligence provides deep insight into marketers about customers buying patterns, preferences. It helps organizations to understand how customers in different segments behave, their preferences and the likelihood of responding to marketing offers and discounts. This helps marketers to tailor their content to meet specific customer needs at the right using their preferred channel.

Track Industry Trends

Competitive Intelligence Software provides insight to the organization where their competitors are heading and also external market knowledge around customer expectations, trends, technologies, market disruptors. If marketers are equipped with this foresight, it gives a tremendous competitive advantage.

Data-Driven Decision Making

Usage of Marketing Data Intelligence software brings in a culture of data-driven decision making. It brings clarity to organizations around their strengths, competitive advantage, potential capability gaps. It helps them to focus and prioritize their investment and effort in the right direction which helps in getting better ROI.

Marketing without data is like driving with your eyes closed.

D Z

Dan Zarella

Social Media Scientist, Hubspot

Intelligent Automation

Marketing Data Intelligence software can help teams automate actions within set parameters such as bids and buys for ad campaigns at scale, allocation decisions, and retargeting. This is, in turn, frees up tremendous time for marketing teams to focus on critical activities.

Better Allocation of Time and Resources

Marketing teams can easily spend up to 30 hours every week in reporting and aggregating campaign analytics data from multiple media sources for side by side analysis. A Marketing Data Intelligence software can reduce this time and effort, and provide results with far greater accuracy.

Improved Spending Efficiencies

Having real-time data enables marketing teams to take advantage of more opportunities for optimization. Knowing which customers respond to which messages, and being able to quickly respond to customers can help brands maximize profitability. This enables early bidding adjustment or elimination of underperforming channels before they run too long, wasting budgets.

Which industries use Marketing Data Intelligence Software?

A wide range of enterprises today need to analyze the millions of interactions and data points on a daily basis in order to provide effective marketing tactics. Industries with a huge volume of customer touchpoints such as retailers and e-commerce companies, plus marketing teams from industries such as technology, computer software, retail, e-commerce, healthcare, finance and banking, pharmaceutical and telecommunications, can all benefit from Marketing Data Intelligence software.

Importance of Marketing Intelligence

Importance of Marketing Intelligence

Data Governance

Data governance is the process of maintaining data unification, normalization, and combining and is essential while bringing together various data sources. This is a challenge that many businesses face and the right Marketing Data Intelligence software helps ensure marketing starts with clean marketing data.

Data Driven Insights

One of the top reasons for the failure of marketing activities is due to the improper analysis of marketing data. Marketing Data Intelligence software overcomes misinterpretation of data and “gut opinions” by offering scientifically-driven insights into decision-making. Measuring and monitoring key marketing campaigns is necessary to eliminate guesswork - this is where Marketing Data Intelligence software helps.

Effective Attribution

With consolidated and integrated data, Marketing Data Intelligence software can enable accurate marketing attribution, including simple metrics like opens, clicks, conversions, and sales, or answers to event queries such as what caused this existing customer to purchase a particular item at a particular time.

Driving Growth

Marketing Data Intelligence software that provides competitive intelligence helps in predicting future trends over time, understanding the big picture view of market and competitors’ performance. Also, it provides insight into the company’s own marketing performance. All these help businesses to forecast future results and take necessary action to drive growth.

Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.

G M

Geoffrey Moore

American Management Consultant and Author

Manage Complexities

One of the biggest challenges identified by marketing teams was access to too much disconnected data. A Singular study mentions that nearly 76% of CMOs report that the complexity of measuring marketing performance severely impairs their ability to make informed decisions. Marketing Data Intelligence software enables the collective convergence of information in order to develop effective marketing tactics.

8 Key Features of Marketing Data Intelligence Software

Automated Data Collection

Marketing Data Intelligence software offers automation capabilities to simplify the process of data collection, preparation, and management.

Data Unification

Marketing Data Intelligence software enables data connectivity from multiple systems to any destination to create a single source of truth.

Data Visualization

Users can understand their data better using various data visualization tools built into the Marketing Data Intelligence software.

Analytical Control

With Marketing Data Intelligence software marketers can slice and dice their data, allowing brands to view, analyze and understand their information in new and insightful ways. This reduces dependency on IT teams for data results.

Data Intelligence

Marketing Data Intelligence software offers users the ability to perform advanced analytical tasks like market sizing, trend analysis, SWOT analysis, scenario planning, wargaming, buying patterns analysis, and value drivers’ analysis.

Alerts and Notifications

Marketing Data Intelligence software offers business users the ability to set alerts in order to monitor changes and gain real-time market insights.

Predictive Capabilities

Because of the huge volumes of data involved, Marketing Data Intelligence software relies on machine learning and AI to analyze and offer predictive solutions to marketing problems.

Data Security

Most Marketing Data Intelligence software comes with extensive security controls, in order to safeguard sensitive data. Users are given role-based access based on their marketing intelligence requirements.

Marketing Data Intelligence and AI

While Artificial Intelligence (AI) is still slowly making its entry into various industries, its contribution to marketing technologies is immense. Machine Learning is helping marketers crunch huge volumes of data and provide insights, which would otherwise not be detected.

Natural Language Processing

AI-driven analytics is offering business users the ability to query their data in the form of natural voice-based questions. Marketing teams can now use Natural Language interfaces such as the Amazon Echo to integrate with their Marketing Data Intelligence software and be able to ask questions regarding performance and listen to the results.

Predictive Analytics

AI can analyze huge chunks of historic data in combination with other inputs to detect patterns in data and predict future activities. When used in tandem with Marketing Intelligence software, AI can use customer behavior data points to predict critical activities like purchasing drivers and churn. This capability can help guide the actions of marketing teams in better ways than ever before.

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Buyer’s Guide - Guide to Choose Right Marketing Data Intelligence Software

Here are a few factors to consider when choosing a Marketing Data Intelligence Software.

Single Stack vs Full Stack Solutions

Buyers are recommended to consider peer reviews and expert opinions that are extensively available on Cuspera before making buying decisions. Cuspera’s AI based engine guides you through the requirement process to help you choose the right software.

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Marketing Data Intelligence Software can come as a consolidated platform where it provides complete support to collect, consolidate, integrate and analyze data. Such software comes with a set of data connectors for all popular sources. On the other hand, there can be specialized software which focus on core functionality around analytics but support to bring in best-in-class tools for data collection, processing, storage. Such solutions come with strong integration capabilities. Such full-stack solutions bring in additional complexities around multi-vendor interactions.

Depending on your need and the complexity of your environment you can decide to go for single stack or full-stack solutions. Such decisions could also be driven by an organization’s existing tool usage.

Technology Considerations and Complexity

Marketing Data Intelligence software can come with a very sophisticated set of features like dashboards, state-of-the-art visualization, reporting capabilities. Also, many software are backed by AI for analytics. Based on your martech roadmap, you can make the choice based on the vendor’s technology roadmap. Also, some very sophisticated solutions may require dedicated data scientists and analysts which in turn adds to the overall cost of the solution. If you have a lean organization, the choice should be made based on the ease of use for marketers.

Channel Support

Ensure the software takes into account the needs of all stakeholders and can support all channels that are currently being used, and those that may be used in the future.

Data Connectors

Marketing Data Intelligence software is data-intensive, it should be able to pull data from multiple sources both internal and external to the organization. It would be good to have out of the box data connectors for all the popular data sources. You can assess the complexity of your environment and the data connector support available to see the match. If there is a need to do custom development for connectors, it would involve additional effort, cost and time along with ongoing maintenance issues.

Time to Value(TTV)

Setting up time and effort for Marketing Data Intelligence software varies considerably depending on the complexity of the software as well as the organization’s environment. Technology complexity, integration capabilities and availability of out of box data connectors influence TTV. Choices can be made based on the proven abilities of the solution.

Training and Support

Time and effort to ramp up the new teams to use the software can be a major consideration. Here the quality of training and support provided by the vendor can be an important factor.

Challenges in Adoption of Marketing Data Intelligence Solution

Overcoming Data Silos

Unifying data that has been mapped from diverse sources is a complex and time-consuming task. Since this is not a uniform task across verticals, Marketing Data Intelligence software can pose a challenge for adoption as the starting point is data availability.

No great marketing decisions have ever been made based on qualitative data.

J S

John Sculley

Former CEO, Apple Inc.

Lack of Extensibility

With time, marketing problems and the technology deployed to solve them will change. Also, the software should be able to meet the scale and performance requirements of the future. A Marketing Data Intelligence software can potentially lock a business into a technology environment that’s hard to exit without it affecting the bottom line.

Lack of Customization

The needs of the organization can widely vary and specifically around dashboards, reports and analytical capabilities. Customization capability and ease of doing the same would be key considerations. The software which fails to meet this key requirement poses a challenge for organizations.

Complexity

Technology capabilities alone will not benefit the organization but the right set of people are needed who can use it effectively to generate the right set of reports and actionable insights. It might require different roles to support this - data scientist, analyst, data engineer along with the marketer who can effectively drive the requirement. The skill and effectiveness of these roles play an important role and lack of this can pose a challenge for adoption.

ROI for Marketing Data Intelligence Software

Investing in a good Marketing data Intelligence Software can be a very profitable venture. The benefits in time saved, efficiency and growth will soon be evident on the bottom line of the company.

Campaign Performance Analysis

Marketing Data Intelligence software can give decision-makers a comprehensive view of the RoI on their marketing efforts at a very granular level. This implies knowing the overall costs of all marketing efforts (paid or organic) and being able to stack it up against the results achieved. This gives marketers detailed insights into campaign performance which helps in spotting market trends and making wise business decisions.

Faster Response

Speed is a key attribute of modern marketing. And with access to digitally connected consumers around the world, the opportunities for exponential growth are very real. The ability to quickly respond with targeted marketing campaigns based on data-driven intelligence plays a critical role in achieving growth spikes.

Increased RoI with more channels

You could be limiting the growth of your business by utilizing only a few advertising channels. While these channels may be significant to your success, it’s important that additional growth opportunities are explored. Marketing Data Intelligence software can help you uncover potential channels and test to understand RoI before extending your budgets.

Improve Conversion Rates

Granular insights that a Marketing Data Intelligence software can deliver are critical in getting potential customers to engage, convert and purchase. This makes the in-depth and detailed analysis indispensable, as it tells marketers exactly where, how and why conversions are taking place, enabling ways for improvement.

Optimizing Assets and Communication

Which ad copy is delivering the best CTR? Which communication strategy is working better? Which landing page is getting the highest number of hits? Which assets are being downloaded the most? Marketing Data Intelligence software allows you to test multiple options, and delivers reports on the performance of each asset, furthering your ability for optimization of communication strategy.

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291 Marketing Data Intelligence Software

OWOX

OWOX BI Your Personal Marketing Analyst

4.85

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OWOX

4.85
★★★★★
★★★★★
OWOX BI Your Personal Marketing Analyst

OWOX is a business intelligence suite designed for marketing analytics. Pipeline helps automate data import to Google Analytics and Google BigQuery. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights.

Highlights
Top Business Usecases : Advertisement,Tracking & monitoring communications,Communication management
Top Features : Dashboard,Calculator,SEM
OWOX Icon

Vendor: OWOX

Company Size: 101-250

HQ Location: Gateway Oaks Drive #200, Sacramento, California 95833-3509, US

Financials: Private

Prisync

Pricing Software for E-Commerce | Prisync

4.78

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Prisync

4.78
★★★★★
★★★★★
Pricing Software for E-Commerce | Prisync
Highlights
Top Business Usecases : Products & pricelist management,Competitive intelligence,Helpdesk management
Top Features : Alerts: popups & Notifications,Live monitoring,Dashboard
Prisync Icon

Vendor: Prisync

Company Size: 11-50

HQ Location: Istanbul, Istanbul

Uplead

UpLead | B2B Database & Business Contact Data Provider

4.77

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Uplead Icon

Uplead

4.77
★★★★★
★★★★★
UpLead | B2B Database & Business Contact Data Provider

UpLead is an online lead generation platform for marketing, sales and recruitment teams to drive growth, increase revenue and increase number of prospects.

Highlights
Top Business Usecases : Generation of new leads,Lead qualification,Engagement management
Top Features : Personalization
Uplead Icon

Vendor: Uplead

Company Size: 11-50

HQ Location: 340 S Lemon Ave Ste 1022 Walnut, CA 91789

Financials: Series A

AgencyAnalytics

SEO Reporting Tool & Marketing Dashboards

4.76

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AgencyAnalytics

4.76
★★★★★
★★★★★
SEO Reporting Tool & Marketing Dashboards

AgencyAnalytics is a SEO marketing platform for marketing teams to improve efficiency and increase revenue.

Highlights
Top Business Usecases : Social media management,Communication management,Tracking & monitoring communications
Top Features : Dashboard,SEO,SEM
AgencyAnalytics Icon

Vendor: AgencyAnalytics

Company Size: 1-10

HQ Location: 712-388 Richmond St W, Toronto, Ontario M5V 3P1, CA

Financials: Private

Bizible Revenue Attribution

Unifies behavioral and ad data with sales outcomes and machine learning

4.70

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Bizible Revenue Attribution

4.70
★★★★★
★★★★★
Unifies behavioral and ad data with sales outcomes and machine learning

Bizible’s Revenue Attribution enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI.

Highlights
Top Business Usecases : Channel marketing,Advertisement,Campaign management
Top Features : Dashboard,SEM,Personalization
Bizible Revenue Attribution Icon

Vendor: Adobe

Founded: 1982

Company Size: 10001+

HQ Location: 345 Park Avenue, San Jose, CA 95110-2704

Financials: IPO

Everflow

Partner Marketing Platform that Amplify Performance Marketing

4.69

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Everflow

4.69
★★★★★
★★★★★
Partner Marketing Platform that Amplify Performance Marketing

Everflow is a Partner Marketing Platform that tracks, manages, and analyzes the performance of multiple marketing campaigns, from one single dashboard. It is designed to aid marketers with understanding and improving their marketing techniques, for influencers, affiliates, referrals, media buying, and in-app publishers. It helps to drive results from partners, event tracking, conversion timing, and investigate any click.

Highlights
Top Business Usecases : Advertisement,Partner marketing,Training & onboarding
Top Features : Dashboard
Everflow Icon

Vendor: Everflow

Company Size: 11-50

HQ Location: 530 Showers Ct, Mountain View, California 94040, US

Financials: Private

Cognism

Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution

4.67

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Cognism

4.67
★★★★★
★★★★★
Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution

Cognism is a B2B lead generation software created for Sales and Marketing leaders and Recruiters.

Highlights
Top Business Usecases : Generation of new leads,Engagement management,Account management
Top Features : Personalization,Recording,Dashboard
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Vendor: Cognism

Company Size: 101-250

HQ Location: 92 Albert Embankment, London, England SE1 7, GB

Financials: Series B

Arbit

competitive intelligence

4.65

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Arbit

4.65
★★★★★
★★★★★
competitive intelligence

Arbit is a polling application that aggregates real-time consumer sentiment, combining social engagement with a powerful analytics tool. It provides solutions for market research via online surveys for enterprises.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Market research
Top Features : Feedback surveys
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Vendor: Arbit

Company Size: 1-10

HQ Location: 900 E Fort Ave, 308, Baltimore, Maryland 21230, US

Financials: Seed

BrightInfo

Automated Content Personalization Engin

4.64

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BrightInfo

4.64
★★★★★
★★★★★
Automated Content Personalization Engin
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Generation of new leads
Top Features : Personalization,Templates,Widgets
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Vendor: BrightInfo

Company Size: 11-50

HQ Location: 4 Ein Zeitim st,, Tel-Aviv, IL

Financials: Private

Upwave

Analytics Platform for Brand Marketers

4.62

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Upwave

4.62
★★★★★
★★★★★
Analytics Platform for Brand Marketers
Highlights
Top Business Usecases : Advertisement,Market research,Collaboration
Top Features : Feedback surveys,Personalization,Dashboard
Upwave Icon

Vendor: Upwave

Founded: 2012

Company Size: 51-100

HQ Location: 642 Harrison Street, Suite 301 San Francisco, CA 94107

Financials: Series B

Metadata Platform

Account-Based Marketing Automation

4.61

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Metadata Platform

4.61
★★★★★
★★★★★
Account-Based Marketing Automation

Metadata Platform is an account-based marketing (ABM) automation solution designed to help businesses streamline processes for managing promotion strategies using targeted advertisements and email campaigns.

Highlights
Top Business Usecases : Advertisement,Account management,Generation of new leads
Top Features : Dashboard,Personalization,Landing page
Metadata Platform Icon

Vendor: Metadata

Company Size: 11-50

HQ Location: 880 Harrison St, #3C, San Francisco, California 94102, US

Financials: Seed

Hey Oliver

heyoliver - All-in-one Marketing Automation Software ...

4.60

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Hey Oliver

4.60
★★★★★
★★★★★
heyoliver - All-in-one Marketing Automation Software ...
Highlights
Top Business Usecases : Campaign management,Engagement management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
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Vendor: Hey Oliver

Company Size: 11-50

HQ Location: 38, Byron Street, 503, Nicosia, Nicosia 1096, CY

Maroon.Ai

Maroon.ai | Predictive Analytics for B2B marketers

4.60

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Maroon.Ai

4.60
★★★★★
★★★★★
Maroon.ai | Predictive Analytics for B2B marketers

Maroon.Ai is a predictive analytics platform providing marketing intelligence to B2B companies. It allows businesses to predict prospect behavior using aggregated and curated data and allows them to predict buyers’ intent through predictive data.

Highlights
Top Business Usecases : Generation of new leads,Lead qualification,Lead scoring
Top Features : Dashboard,Predictive scoring,Personalization
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Vendor: Maroon.ai

Company Size: 11-50

HQ Location: 21s N 12th St, Philadelphia, Pennsylvania 19107, US

Financials: Seed

Platformly

Marketing Automation Platform for Online Businesses

4.59

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Platformly

4.59
★★★★★
★★★★★
Marketing Automation Platform for Online Businesses
Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Dashboard,Landing page,Personalization
Platformly Icon

Vendor: Platformly

Company Size: 1-10

HQ Location: Midocean Chambers, Road Town, , Tortola, British Virgin Islands VG1110, VG

Financials: NA

Opensense

Email Signature and Tracking

4.59

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Opensense

4.59
★★★★★
★★★★★
Email Signature and Tracking

Opensense is a cloud-based email marketing solution designed to help medium to large businesses manage marketing campaigns using digital signatures and personalized banners. Opensense's email signature management functionality allows users to handle multiple brands via sender segmentation, formatting, A/B testing, automatic version updates, and more.

Highlights
Top Business Usecases : Sales document management,Digital signature,Engagement management
Top Features : Personalization,Templates,Ticketing
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Vendor: Opensense

Company Size: 11-50

HQ Location: 855 Brannan St, San Francisco, California 94103, US

Financials: Seed

Insider Platform

AI-powered Marketing Platform that help marketers drive growth

4.59

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Insider Platform

4.59
★★★★★
★★★★★
AI-powered Marketing Platform that help marketers drive growth

Insider platform is a growth management platform for digital marketers to drive growth across the funnel, from acquisition to activation, retention, and revenue.

Highlights
Top Business Usecases : Customer engagement,Ad management,Segmentation and targeting
Top Features : Personalization,Push Notification,Templates
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Vendor: Insider

Company Size: 251-500

HQ Location: Singapore

Financials: Series B

XiQ

ACCOUNT-BASED MARKETING

4.58

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XiQ

4.58
★★★★★
★★★★★
ACCOUNT-BASED MARKETING

XiQ is a single, end-to-end, AI-based, SaaS platform for B2B Strategic Selling and Account-Based Marketing. XiQ’s all-in-one marketing platform enables the creation, curation, design, execution, and analysis of campaigns. It is designed for B2B sales and marketing professionals and executives.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Personalization,Recording,Alerts: popups & Notifications
XiQ Icon

Vendor: xIQ

Company Size: 11-50

HQ Location: Island Dr, Redwood City, California 94065, US

Financials: Seed

RollWorks

Account-Based Platform, the B2B and ABM solution

4.57

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RollWorks

4.57
★★★★★
★★★★★
Account-Based Platform, the B2B and ABM solution

RollWorks is an ABM platform for marketing,sales teams to increase lead generation, close the deals faster and increase revenue.

Highlights
Top Business Usecases : Account management,Advertisement,Engagement management
Top Features : Personalization,SEM,Dashboard
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Vendor: NextRoll

HQ Location: San Francisco, California

Leandata

LeanData | Get the right revenue data to the right people, every time.

4.56

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Leandata

4.56
★★★★★
★★★★★
LeanData | Get the right revenue data to the right people, every time.

Leandata provides set of matching and routing products that help in inbound lead qualification and automated distribution of leads, contacts, accounts and opportunities.

Highlights
Top Business Usecases : Lead routing,Account management,Workflow management
Top Features : Recording,Personalization,Alerts: popups & Notifications
Leandata Icon

Vendor: Leandata

Founded: 2012

Company Size: 101-250

HQ Location: 1175 Sonora Ct. Sunnyvale, CA, 94086

Financials: Series C

Gazelle.ai

AI-enabled Business Intelligence platform designed to identify fast-growth companies

4.56

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Gazelle.ai

4.56
★★★★★
★★★★★
AI-enabled Business Intelligence platform designed to identify fast-growth companies
Highlights
Top Business Usecases : Competitive intelligence,Business development,Forecasting
Gazelle.ai Icon

Vendor: Gazelle.ai

Company Size: 11-50

HQ Location: 416 De Maisonneuve Blvd West, Suite 1000, Montreal, Quebec H3A 1L2, CA

G2 Seller Solutions

G2 Marketing Solutions | G2

4.56

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G2 Seller Solutions

4.56
★★★★★
★★★★★
G2 Marketing Solutions | G2

G2 Marketing Solutions provides consulting services to companies that want to grow through executing strategic pursuits, sales and marketing training, strategic planning, benchmarking and facilitation. It helps to grow revenue faster with a full-funnel of marketing and selling solutions.

Highlights
Top Business Usecases : Rating and review management,Training & onboarding,Generation of new leads
Top Features : Personalization,Widgets,Landing page
G2 Seller Solutions Icon

Vendor: G2

Company Size: 101-250

HQ Location: 20 N Upper Wacker Dr, Suite 1800, Chicago, IL 60606, US

Financials: Series C

AYTM

Online Market Research | AYTM Market Research

4.55

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AYTM

4.55
★★★★★
★★★★★
Online Market Research | AYTM Market Research

AYTM is an Online Market Research solution that helps brands and agencies gain insights from their target markets. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy to use interface, cutting down the time to insights from days or weeks to hours.

Highlights
Top Business Usecases : Market research,Customer feedback management,Social media management
Top Features : Feedback surveys,Dashboard,Personalization
AYTM Icon

Vendor: AYTM

Company Size: 11-50

HQ Location: 404 Bryant St, San Francisco, California 94107, US

Financials: Private

CallTrackingMetrics

The Only All-in-One Call Tracking & Contact Center Solution

4.54

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CallTrackingMetrics

4.54
★★★★★
★★★★★
The Only All-in-One Call Tracking & Contact Center Solution

CallTrackingMetrics is an all-in-one call tracking and contact center platform that provides call tracking tools and analysis to organizations. It helps to improve ROI and acquire customers.

Highlights
Top Business Usecases : Communication management,Tracking & monitoring communications,Sales call management
Top Features : Recording,SEM,Dashboard
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Vendor: CallTrackingMetrics

Founded: 2009

Company Size: 11-50

HQ Location: 877 Baltimore Annapolis Blvd STE 207, Severna Park, MD 21146

Financials: Private

Affise

Performance Marketing Software for online advertising campaigns in real-time

4.54

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Affise

4.54
★★★★★
★★★★★
Performance Marketing Software for online advertising campaigns in real-time

Affise is a performance marketing software for networks, advertisers & agencies to manage their affiliate networks, track traffic, & optimize their results. It helps professionals automate processes from the creative phase to conversions and from publishers to payments.

Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Dashboard,SEM
Affise Icon

Vendor: Affise

Company Size: 51-100

HQ Location: Lvovo str., 25-701, 18 floor, Vilnius, Vilnius Region 09320, LT

Financials: Private

Lane Four

Lane Four Account-Based Lead Management

4.54

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Lane Four

4.54
★★★★★
★★★★★
Lane Four Account-Based Lead Management

Lane Four is a lead routing app that simplifies key lead management processes in Salesforce including lead-to-account matching, routing, and round-robin assignment. It helps to boost the account-based strategies, manage rapid growth, and scale Salesforce across the companies.

Highlights
Top Business Usecases : Account management,Lead routing,Lead management
Top Features : Recording
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Vendor: Nuvem

Company Size: 1-10

Financials: NA

Calibermind

CaliberMind | B2B Customer Data Platform

4.54

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Calibermind

4.54
★★★★★
★★★★★
CaliberMind | B2B Customer Data Platform

Calibermind is a Customer Data Platform built for B2B Marketers, and Finance teams for growing revenue and optimizing pipeline using data, analytics and automation. It can be used in large enterprises and businesses of all sizes.

Highlights
Top Business Usecases : Account management,Advertisement,Engagement management
Top Features : Dashboard,Personalization
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Vendor: Calibermind

Founded: 2016

Company Size: 11-50

HQ Location: 2000 Central Ave., Boulder, CO 80301, US

Financials: Seed

AdHawk

AdHawk - Simplify Your Digital Advertising

4.53

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AdHawk

4.53
★★★★★
★★★★★
AdHawk - Simplify Your Digital Advertising

AdHawk is an advertising platform that helps to manage digital advertising across all platforms. It helps to acquire customers, improve ROI and efficiency.

Highlights
Top Business Usecases : Advertisement,Digital marketing,Campaign management
Top Features : SEM,Dashboard,Landing page
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Vendor: AdHawk

Company Size: 101-250

HQ Location: 160 Varick St, New York, NY 10013, US

Financials: Series B

Lead411 B2B Sales

Lead411 | Become Instantly more Effective with our Trigger-Based Sales Intelligence Platform

4.53

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Lead411 B2B Sales

4.53
★★★★★
★★★★★
Lead411 | Become Instantly more Effective with our Trigger-Based Sales Intelligence Platform

Lead411 is a Sales Intelligence platform designed for Sales teams, Marketing Managers, Business Builders and Recruiters.

Highlights
Top Business Usecases : Generation of new leads,Contact list management,Lead qualification
Top Features : Personalization,Widgets,Alerts: popups & Notifications
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Vendor: Lead411

Founded: 2011

Company Size: 11-50

HQ Location: 1300 Walnut St., Suite 20, Boulder, CO 80302

Financials: Seed

Sigstr

Sigstr - Email Signature Marketing

4.53

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Sigstr

4.53
★★★★★
★★★★★
Sigstr - Email Signature Marketing

Sigstr is an Email Marketing Software. Sigstr allows to standardize brand consistency and drive marketing ROI with every email sent. It integrates with email clients and drives one-on-one engagement with personalized targets.

Highlights
Top Business Usecases : Sales document management,Digital signature,Account management
Top Features : Personalization,Landing page,Templates
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Vendor: Terminus

Founded: 2014

Company Size: 101-250

HQ Location: 3340 Peachtree Rd. NE Suite 300 Atlanta, GA 30326

Financials: Series C

WebEngage

Marketing Automation tool to craft contextual and personalized campaigns

4.52

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WebEngage

4.52
★★★★★
★★★★★
Marketing Automation tool to craft contextual and personalized campaigns

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
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Vendor: WebEngage

HQ Location: B-1602, Lotus Corporate Park, Goregaon East, Mumbai, Maharashtra 400063, IN

BlueVenn Marketing Platform

Customer Data Platform that connect marketers with their customers

4.51

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BlueVenn Marketing Platform

4.51
★★★★★
★★★★★
Customer Data Platform that connect marketers with their customers

BlueVenn Marketing Platform is a customer data platform (CDP) for marketers to consolidate their data, undertake customer analytics and execute automated omnichannel customer journeys. It is suitable for businesses across a variety of industries including retail, finance, publishing, travel and leisure.

Highlights
Top Business Usecases : Engagement management,Customer case management,Helpdesk management
Top Features : Personalization
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Vendor: Blue Sheep

HQ Location: The Quadrangle, Imperial Square, Cheltenham, Gloucestershire GL50 1PZ, GB

CB Insights

cbinsights.com - Machine Intelligence Platform

4.51

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CB Insights

4.51
★★★★★
★★★★★
cbinsights.com - Machine Intelligence Platform

CB Insights is a market intelligence platform. Its insights platform provides companies with comprehensive data, expert insights, and work management tools that enable them to discover and understand the technologies that will help them drive growth and improve operations.

Highlights
Top Business Usecases : Lead qualification,Lead qualification: technographic,Communication management
Top Features : Recording,Personalization,Feedback surveys
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Vendor: CB Insights

Company Size: 11-50

HQ Location: 498 7th Ave, 17th floor, New York, NY 10018, US

Financials: Series A

Funnel

Automated Data Collection & Marketing Reports

4.50

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Funnel

4.50
★★★★★
★★★★★
Automated Data Collection & Marketing Reports

Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers.

Highlights
Top Business Usecases : Advertisement,Campaign management,Social media management
Top Features : Dashboard,SEM
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Vendor: Funnel.io

HQ Location: Drottninggatan 89, Stockholm, SE

180byTwo eCHO

eCHO | Prioritize Accounts with Intent Velocity Powered by Artificial Intelligence

4.50

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180byTwo eCHO

4.50
★★★★★
★★★★★
eCHO | Prioritize Accounts with Intent Velocity Powered by Artificial Intelligence
Highlights
Top Business Usecases : Account management,Advertisement,Engaging and following up
Top Features : Personalization
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Vendor: 180byTwo

Company Size: 11-50

HQ Location: 600 Cleveland Street, Clearwater, Florida 33755, US

DemandJump

Target your customers with precision across digital channels

4.49

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DemandJump

4.49
★★★★★
★★★★★
Target your customers with precision across digital channels

DemandJump is a Digital Marketing platform that can be used in Enterprise, SMB or Agencies for various functions including Marketing Management, Analytics, Content Marketing, Social media marketing and advertising.

Highlights
Top Business Usecases : Digital marketing,Competitive intelligence,Channel marketing
Top Features : Dashboard,Alerts: popups & Notifications
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Vendor: DemandJump

Founded: 2015

Company Size: 1-10

HQ Location: 10 W Market Street, Indianapolis, IN, 46202, United States

Financials: Series A

Morphio

AI-driven prediction platform | Morphio

4.49

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Morphio

4.49
★★★★★
★★★★★
AI-driven prediction platform | Morphio

Morphio is an advanced marketing security software to protect the business from performance and spending issues. It helps to acquire customers and improve ROI.

Highlights
Top Business Usecases : Advertisement,Digital marketing,Product marketing
Top Features : Dashboard,Alerts: popups & Notifications,SEO
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Vendor: Morphio

Company Size: 1-10

HQ Location: 372 Richmond St W, Toronto, Ontario CA

Financials: Seed

adverity

Adverity | Data Intelligence Platform for Business Growth

4.48

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adverity

4.48
★★★★★
★★★★★
Adverity | Data Intelligence Platform for Business Growth

Adverity is a Marketing Analytics platform enabling data acquisition, visualizations, and augmented analytics to provide data based insights that can be used by agencies and brands for performance optimization and growth. It can be used across industries such as eCommerce, Telecom, Travel, Hospitality and more.

Highlights
Top Business Usecases : Advertisement,Campaign management,Helpdesk management
Top Features : Dashboard,Widgets,Calculator
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Vendor: Adverity

Company Size: 101-250

HQ Location: Mariahlifer Strasse 41-43, TOP B6, Vienna, Austria 1060, AT

Financials: Series B

Digimind Intelligence

Digimind: The Leading Social Media Listening and Analytics Solution

4.48

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Digimind Intelligence

4.48
★★★★★
★★★★★
Digimind: The Leading Social Media Listening and Analytics Solution

Digimind Intelligence is a competitive intelligence software that delivers data insight, and analysis via its proprietary analytical engine. It helps to grow market share and improve customer engagement.

Highlights
Top Business Usecases : Competitive intelligence,Knowledge management,Social media management
Top Features : Alerts: popups & Notifications,Dashboard
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Vendor: Digimind

Founded: 1998

Company Size: 101-250

HQ Location: 79 Madison Ave, New York, NY 10016 – USA

Financials: Private

DueDil

Private Company Information for Sales Prospecting or Compliance& KYC

4.47

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DueDil

4.47
★★★★★
★★★★★
Private Company Information for Sales Prospecting or Compliance& KYC

DueDil is a Real time intelligence software useful in the B2B Tech, Banking, FinTech and Insurance industries.

Highlights
Top Business Usecases : Training & onboarding,Sales document management,Contract management
Top Features : Recording,Personalization
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Vendor: DueDil

HQ Location: 25 Christopher Street, London, EC2A 2BS, GB

Ceralytics

Content Intelligence Platform

4.47

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Ceralytics

4.47
★★★★★
★★★★★
Content Intelligence Platform

Ceralytics is a content intelligence platform that collects audience needs, identifies content that converts, and tracks and provides insights on content performance against competition.

Highlights
Top Business Usecases : Content management,Engagement management,Engaging and following up
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Vendor: Ceralytics

Company Size: 1-10

HQ Location: Parrish, FL 34219, US

Financials: Private

Moat Analytics

Brand Intelligence and Analytics for brands

4.46

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Moat Analytics

4.46
★★★★★
★★★★★
Brand Intelligence and Analytics for brands

Moat Analytics is a proprietary solution for advertisers and publishers to measure ad effectiveness and content engagement, exposing a new lens of attention measurement that moves beyond traditional digital metrics.

Highlights
Top Business Usecases : Advertisement,Sending & publishing communications,Communication management
Top Features : Dashboard,Alerts: popups & Notifications,Personalization
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Vendor: Oracle

Founded: 1977

Company Size: 10001+

HQ Location: 500 Oracle Parkway Redwood Shores, CA 94065

Financials: IPO

Zoomph

Audience Analytics for People-Based Marketing

4.46

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Zoomph

4.46
★★★★★
★★★★★
Audience Analytics for People-Based Marketing

Zoomph is a software platform providing tools for Social Audience Intelligence and Sponsorship Measurement and evaluation, that can be used by Brands, Agencies and Teams.

Highlights
Top Business Usecases : Engagement management,Social media management,Engaging and following up
Top Features : Personalization,Templates,Calculator
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Vendor: Zoomph

Founded: 2014

Company Size: 11-50

HQ Location: 1856 Old Reston Ave #215, Reston, VA 20190, USA

Financials: Seed

Rakuten Advertising

Combines Rakuten's media properties; affiliate, display and search marketing

4.45

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Rakuten Advertising

4.45
★★★★★
★★★★★
Combines Rakuten's media properties; affiliate, display and search marketing

Rakuten Advertising is an Affiliate marketing platform that makes the Internet a better place that brings relevance, value, and enjoyment to everyone involved advertisers, publishers, and consumers alike. It helps to acquire customers and improve visibility.

Highlights
Top Business Usecases : Advertisement,Engagement management,Sending & publishing communications
Top Features : Personalization
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Vendor: Rakuten Advertising

Company Size: 501-1000

HQ Location: San Mateo, CA

Financials: Private

Windsor.ai

Windsor.ai - Performance Marketing

4.45

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Windsor.ai

4.45
★★★★★
★★★★★
Windsor.ai - Performance Marketing
Highlights
Top Business Usecases : Advertisement,Channel marketing,Campaign management
Top Features : SEM,Personalization,Dashboard
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Vendor: Windsor.ai

Company Size: 11-50

HQ Location: Zürich, Zürich

Anaplan Predictive Insights

Intelligent and predictive planning platform

4.45

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Anaplan Predictive Insights

4.45
★★★★★
★★★★★
Intelligent and predictive planning platform

Anaplan Predictive Insights is an intelligent and predictive planning platform that connects enterprise and market data and enables rich predictive modeling at scale to deliver actionable planning insights. It helps to enter new markets and increase sales and revenue.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead engagement
Top Features : Predictive analytics,Predictive scoring
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Vendor: Anaplan

Company Size: 501-1000

HQ Location: 50 Hawthorne St, San Francisco, California 94107, US

Financials: IPO

Improvado

Improvado.io - All Your Marketing Data in One Plac

4.44

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Improvado

4.44
★★★★★
★★★★★
Improvado.io - All Your Marketing Data in One Plac

Improvado is a Marketing ETL (Extract Transform Load) Platform usable in Enterprises, Agencies, ECommerce & Retail, and Healthcare and Education.

Highlights
Top Business Usecases : Advertisement,Sending & publishing communications,Communication management
Top Features : Dashboard,Calculator,Widgets
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Vendor: Improvado

Company Size: 11-50

HQ Location: 607 Market Street, Suite 200, San Francisco, CA 94105, US

Financials: Seed

RevJet

RevJet Ad Experience Platform - Bring sophistication and ...

4.44

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RevJet

4.44
★★★★★
★★★★★
RevJet Ad Experience Platform - Bring sophistication and ...
Highlights
Top Business Usecases : Advertisement,Creative agency,Performance management
Top Features : Personalization
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Vendor: RevJet

HQ Location: 981 Industrial Road, Suite F, San Carlos, CA 94070, US

Contify

Market Intelligence Platform

4.44

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Contify

4.44
★★★★★
★★★★★
Market Intelligence Platform

Contify is an AI enabled Marketing and Competitive Data Intelligence platform, providing intelligence data on companies, customers and industry segments. It is used by CXOs, Sales Enablement teams, competitive intelligence and Knowledgement management teams, and Consulting firms and Research analysts.

Highlights
Top Business Usecases : Competitive intelligence,Communication management,Knowledge management
Top Features : Alerts: popups & Notifications,Personalization,Dashboard
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Vendor: Contify

Company Size: 101-250

HQ Location: Kalkaji, New Delhi, Delhi 110019, IN

Financials: Private