Crayon Overview
This is a summary of the comprehensive capabilities and benefits of Crayon based on over 2323 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Crayon, Contify, Kompyte, PitchBook, Similarweb, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Crayon is right for your needs? Our Cuspera AI engine can evaluate how Crayon fits your specific business needs, industry, and context. Get your personalized assessment report today.
Crayon supports business activities such as:
- Competitive Intelligence
- Product Marketing
- Engagement Management
- Products & Pricelist Management
- Content Management
Crayon can help you with many business goals, such as Grow Market Share, Launch New Products, Acquire Customers, Scale Best Practices, Enhance Customer Relationships, etc. As a solution, Crayon's capabilities include Alerts: Popups & Notifications, Automation, Messaging, etc.
Crayon Computer Software Vertical is its biggest customer base.
Reviews
"For all the hardship that COVID has brought upon us, it’s made us more willing to find new ways of getting things done. " - Mike Wienke
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Crayon solved their Marketing Data Intelligence needs. Cuspera uses 2323 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
Business Priorities
Grow Market Share and Launch New Products are the most popular business priorities peers achieved using Crayon.
Use Cases
Peers recommend Competitive Intelligence , Product Marketing , Engagement Management , as the business use cases that they have been most satisfied while using Crayon.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Competitive Intelligence |
4.73/5 ★ |
"...Stay in the know about every competitor move with competitive intelligence alerts and email digests...." Crayon Competitive Intelligence |
| Product Marketing |
4.96/5 ★ |
"...Upserve was doing competitive intelligence manually, which was costing their product marketing team valuable time. ..." Case Study ENA |
| Engagement Management |
4.23/5 ★ |
"...Also, you can get your feed emailed to you and your colleagues at a desired cadence...." Peer review by User |
| engaging and following up |
4.30/5 ★ |
"...Draw a straight line between your teams engagement with CI and the revenue it influences by ingesting closed opportunity data from Salesforce...." Crayon Competitive Intelligence Software |
| engaging with scheduling & cadence |
2.76/5 ★ |
"...Also, you can get your feed emailed to you and your colleagues at a desired cadence...." Peer review from Computer Software |
| PEER EXPERIENCES | |
|---|---|
| Competitive Intelligence |
4.73/5 ★ |
"...Stay in the know about every competitor move with competitive intelligence alerts and email digests...." Crayon Competitive Intelligence |
|
| Product Marketing |
4.96/5 ★ |
"...Upserve was doing competitive intelligence manually, which was costing their product marketing team valuable time. ..." Case Study ENA |
|
| Engagement Management |
4.23/5 ★ |
"...Also, you can get your feed emailed to you and your colleagues at a desired cadence...." Peer review by User |
|
| engaging and following up |
4.23/5 ★ |
| engaging with scheduling & cadence |
4.23/5 ★ |
42+ more Business Use Cases
Our AI advisor, Wyz, harnessed 2323 insights from peers and experts to help you assess how these Crayon use cases fit your Marketing Data Intelligence needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
For all the hardship that COVID has brought upon us, it’s made us more willing to find new ways of getting things done. Testimonial By Mike Wienke |
|
|
Crayon saves me 20% of my time - a full day every single week - by surfacing competitive insights so that I don’t have to go digging for them. I can stay on top of my competitors and focus on helping the business grow. Testimonial By Jake Godgart |
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|
Our baseline understanding of the competitive landscape was strong, however, ongoing updates and intelligence about competitor changes was really lacking. We relied on long-time employees and customers to share intelligence, but this often led to misunderstandings. We didn’t have great training aro...und our competitors, and it showed. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Mike Wienke Director of Global Product Marketing and Sales Enablement Mastercard |
For all the hardship that COVID has brought upon us, it’s made us more willing to find new ways of getting things done. Testimonial By Mike Wienke |
|
Jake Godgart Senior Product Marketing Manager Upserve |
Crayon saves me 20% of my time - a full day every single week - by surfacing competitive insights so that I don’t have to go digging for them. I can stay on top of my competitors and focus on helping the business grow. Testimonial By Jake Godgart |
|
Alex Mackenzie Director of Sales Allego |
Our baseline understanding of the competitive landscape was strong, however, ongoing updates and intelligence about competitor changes was really lacking. We relied on long-time employees and customers to share intelligence, but this often led to misunderstandings. We didn’t have great training aro...und our competitors, and it showed. |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
|
Case Study MastercardRead More |
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Case Study KlaviyoRead More |
|
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Case Study UpserveRead More |
Video
Welcome to Crayon!
Frequently Asked Questions(FAQ)
for Crayon
What is Crayon?
What is Crayon used for?
What are the top features of Crayon?
Who uses Crayon?
What are Crayon alternatives?
Where is Crayon located?
Popular Business Setting
for Crayon
Top Industries
- Computer Software
- Internet
- Marketing and Advertising
Popular in
- Mid Market
- Enterprise
- Small Business
Peers used Crayon to Grow market share and Launch new products
Crayon Alternatives
Peer and Expert Opinion on Features
for Crayon
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Alerts: popups & Notifications | Read Reviews (68) |
| Automation | Read Reviews (59) |
| Messaging | Read Reviews (56) |
| Templates | Read Reviews (46) |
| Personalization | Read Reviews (26) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Alerts: popups & Notifications | Read Reviews (68) |
| Automation | Read Reviews (59) |
| Messaging | Read Reviews (56) |
| Templates | Read Reviews (46) |
| Personalization | Read Reviews (26) |
IT and Other Capabilities
for Crayon
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (177) |
| Data Export | Read Reviews (61) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (177) |
| Data Export | Read Reviews (61) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (132) |
| Phone Support | Read Reviews (9) |
| Email Support | Read Reviews (7) |
| Chat Support | Read Reviews (5) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (132) |
| Phone Support | Read Reviews (9) |
| Email Support | Read Reviews (7) |
| Chat Support | Read Reviews (5) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (762) |
| Custom Reports | Read Reviews (239) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (17) |
| Analytics | Read Reviews (762) |
| Custom Reports | Read Reviews (239) |
Software Failure Risk Guidance
?for Crayon
Overall Risk Meter
Top Failure Risks for Crayon
Vendor Profile Details
Company Name
Crayon
Company Website
https://www.crayon.co/HQ Location
268 Summer Street, 5th Floor Boston, MA 02210
Employees
101-250
Social
Financials
SERIES B
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