Crayon Overview

Crayon delivers a competitive edge through its intelligence platform, offering real-time insights into competitor activities. This tool empowers sales teams by providing up-to-date intelligence, crucial for informed decision-making and strategic planning. Crayon's platform is designed to track and analyze competitors, helping businesses understand market dynamics and identify opportunities. With a focus on actionable data, Crayon supports sales teams in navigating competitive landscapes effectively. The platform's ability to deliver timely intelligence is a key differentiator, enabling businesses to stay ahead in a rapidly changing market environment.

Use Cases

Customers recommend Competitive Intelligence, Product Marketing, Engagement Management, as the business use cases that they have been most satisfied with while using Crayon.

Other use cases:

  • Products & Pricelist Management
  • Content Management
  • Collaboration
  • Training & Onboarding
  • Communication Management
  • Market Research
  • Workflow Management
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Business Priorities

Grow Market Share and Launch New Products are the most popular business priorities that customers and associates have achieved using Crayon.

Other priorities:

  • Acquire Customers
  • Scale Best Practices
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Manage Risk
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Crayon Use-Cases and Business Priorities: Customer Satisfaction Data

Crayon's features include Alerts: Popups & Notifications, , , etc. and Crayon support capabilities include 24/7 Support, Phone Support, Email Support, etc. also Crayon analytics capabilities include Analytics, and Custom Reports.

Reviews

"The process of building and maintaining battlecards in Crayon is so intuitive, especially when you integrate them into a content management platform. This was definitely the biggest organization-wide win for us—just the overall confidence our sales ...team now has in handling competitive conversations." - Andrew McCotter-Bicknell

Crayon, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Crayon is a competitive intelligence platform that monitors competitors. Real-time intelligence is provided to sales teams for strategic advantage.

Popular Business Setting

for Crayon

Top Industries

  • Computer Software
  • Internet
  • Marketing and Advertising

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Crayon is popular in Computer Software, Internet, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Crayon Use Cases

How does Crayon facilitate Competitive Intelligence?

What solutions does Crayon provide for Product Marketing?

How does Crayon facilitate Engagement Management?

What makes Crayon ideal for Products & Pricelist Management?

What benefits does Crayon offer for Content Management?

42+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Crayon solved their Marketing Data Intelligence needs. Cuspera uses 2323 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Crayon testimonial

Andrew McCotter-Bicknell

Senior Product Marketing Manager

ZoomInfo
The process of building and maintaining battlecards in Crayon is so intuitive, especially when you integrate them into a content management platform. This was definitely the biggest organization-wide win for us—just the overall confidence our sales team now has in handling competitive conversations. Testimonial By Andrew McCotter-Bicknell
Crayon testimonial

Stephane Curcio

Head of Sales Enablement

Kyriba
I’d estimate over the last year we’ve used Crayon, there have been at least five big pieces of news – major scoops – that we would have just missed without it. Testimonial By Stephane Curcio
Crayon testimonial

VP Market Research & Industry Relations

Global HCM Software Company
We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone. Testimonial By Global HCM Software Company
CUSTOMERS TESTIMONIALS
Crayon testimonial

Andrew McCotter-Bicknell

Senior Product Marketing Manager

ZoomInfo
The process of building and maintaining battlecards in Crayon is so intuitive, especially when you integrate them into a content management platform. This was definitely the biggest organization-wide win for us—just the overall confidence our sales team now has in handling competitive conversations. Testimonial By Andrew McCotter-Bicknell
Crayon testimonial

Stephane Curcio

Head of Sales Enablement

Kyriba
I’d estimate over the last year we’ve used Crayon, there have been at least five big pieces of news – major scoops – that we would have just missed without it. Testimonial By Stephane Curcio
Crayon testimonial

VP Market Research & Industry Relations

Global HCM Software Company
We save 32 hours per month by using the Crayon platform. That translates to massive savings based on the efficiency gains alone. Testimonial By Global HCM Software Company

Case Studies

CASE STUDY HCM Software

A global human capital management software company needed a better way to gather and use market intelligence. Their old process was slow and took too much time. They used Crayon to collect real-time ...market data and share it with their teams. This helped them save 32 hours each month. Now, they can focus on strategy and act faster in a busy market.

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Computer Software

CASE STUDY Kong

Kong faced strong competition as it expanded into new product areas. The company needed a better way to collect and share competitive intelligence. Kong chose Crayon for its fast onboarding and many ...integrations. The team launched 12 new battlecards and integrated seven tools. In 120 days, they generated $3.6 million of influenced revenue. The adoption rate for the new battlecards was 70%.

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CASE STUDY ZoomInfo

ZoomInfo is a fast-growing company in a crowded market. They needed a way to keep up with competitors and help new employees learn quickly. They used Crayon to get real-time competitive intelligence ...and make it easy to share information across the company. Now, 90% of their sales team uses these insights. This has made the sales team more confident and helped the whole company make better decisions.

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Marketing and Advertising

CASE STUDY Viant

Viant wanted to keep its lead in digital advertising by improving how it tracks competitors. The Product Marketing team needed a tool to collect and share up-to-date competitive insights. They used C...rayon to get real-time intel and share it with over 300 Slack users. Sales reps now use battlecards to keep information current and help close deals. The team saves several hours each week by automating competitive intelligence with Crayon.

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CASE STUDY Rapid7

Rapid7 needed a better way to track and monitor competitors in the fast-changing cybersecurity market. Their old tools were slow and made it hard to share information across teams. They switched to C...rayon, which helped them collect, organize, and share competitive intelligence more easily. Crayon's platform let more people access and use the information. As a result, sales saw an average 10% increase in win rates against competitors when using Crayon battlecards.

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Computer Software

CASE STUDY ConnectWise

ConnectWise needed a better way to collect and share competitive intelligence for their global sales team. Before using Crayon, information was scattered and hard to update. After implementing Crayon..., adoption of competitive intelligence tools increased a lot. The sales team now relies on battlecards and other assets to close more deals. At least 50 percent of the team views battlecards every quarter. Integrations with other tools made it easy for employees to access the information they need.

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Video

Welcome to Crayon!

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Frequently Asked Questions(FAQ)

for Crayon

What is Crayon?

Crayon is a business intelligence software platform that helps companies identify opportunities and take advantage of them to be successful. It helps the users can find out about their competitors' revenue and funding, their traffic rankings and social statistics, their state of competitive intelligence, and modify their battle card templates. This helps the sales team to gain deals against the competition and drives up the competitive win rate.

Crayon’s collaboration and analytics tools facilitate data sharing within teams and between different stakeholders based on the analytics and trend reports, allowing for quicker data-based decision-making. It also provides automated and actionable market intelligence analytics for businesses.

The platform features Competitive insights, curated analytics on market intelligence and tools for organization and prioritization of data.

What is Crayon used for?

Crayon is a Marketing Data Intelligence Software mainly used by its customers to Grow Market Share and Launch New Products by Competitive Intelligence, Product Marketing and Engagement Management .

What are the top features of Crayon?

Alerts: popups & Notifications, null and null are some of the top features of Crayon.

Who uses Crayon?

Crayon is used by Computer Software, Internet and Marketing And Advertising among other industries.

What are Crayon alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Crayon.

Where is Crayon located?

Crayon is headquartered at 268 Summer Street, 5th Floor Boston, MA 02210.
lightning

Peers used Crayon for competitive intelligence and product marketing

Crayon Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.06/5 ★

Read Reviews (17)
Analytics

4.32/5 ★

Read Reviews (762)
Custom Reports

3.60/5 ★

Read Reviews (239)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.06/5 ★

Read Reviews (17)
Analytics

4.32/5 ★

Read Reviews (762)
Custom Reports

3.60/5 ★

Read Reviews (239)

Software Failure Risk Guidance

?

for Crayon

Overall Risk Meter

Low Medium High

Top Failure Risks for Crayon

CRAYON, INC News

M&A

SoftwareOne announces acquisition of Crayon to expand solutions - Verdict

SoftwareOne is acquiring Crayon to enhance its solutions.

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M&A

SoftwareOne Confirms Advanced Talks to Buy Norways Crayon - Yahoo Finance

SoftwareOne is in advanced discussions to acquire Norway's Crayon.

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Awards

Crayon Awarded a 2024 AWS Partner Award - Yahoo Finance

Crayon received a 2024 AWS Partner Award.

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Crayon Recognized as the Winner of 2024 Microsoft Scale Solutions (LSP) Partner of the Year

OSLO, Norway--(BUSINESS WIRE)--#mspartner--Crayon today announced it won the Scale Solutions (LSP) 2024 Microsoft Partner of the Year Award.

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CRAYON, INC Profile

Company Name

CRAYON, INC

Company Website

https://www.crayon.co/

HQ Location

268 Summer Street, 5th Floor Boston, MA 02210

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES B