Crayon Overview

Crayon delivers a competitive edge through its intelligence platform, offering real-time insights into competitor activities. This tool empowers sales teams by providing up-to-date intelligence, crucial for informed decision-making and strategic planning. Crayon's platform is designed to track and analyze competitors, helping businesses understand market dynamics and identify opportunities. With a focus on actionable data, Crayon supports sales teams in navigating competitive landscapes effectively. The platform's ability to deliver timely intelligence is a key differentiator, enabling businesses to stay ahead in a rapidly changing market environment.

Use Cases

Customers recommend Competitive Intelligence, Product Marketing, Engagement Management, as the business use cases that they have been most satisfied with while using Crayon.

Other use cases:

  • Products & Pricelist Management
  • Content Management
  • Collaboration
  • Training & Onboarding
  • Communication Management
  • Market Research
  • Workflow Management
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Business Priorities

Grow Market Share and Launch New Products are the most popular business priorities that customers and associates have achieved using Crayon.

Other priorities:

  • Acquire Customers
  • Scale Best Practices
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Internal Communications
  • Manage Risk
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Crayon Use-Cases and Business Priorities: Customer Satisfaction Data

Crayon's features include Alerts: Popups & Notifications, , , etc. and Crayon support capabilities include 24/7 Support, Phone Support, Email Support, etc. also Crayon analytics capabilities include Analytics, and Custom Reports.

Reviews

"As we formalized our program centrally, we picked up a lot of the existing programs -- battlecards, sales collateral, sales plays -- and started plugging into them, and putting measure to them in ways we hadn’t been able to before." - George Baier IV

Crayon, OWOX, CB Insights, G2 Seller Solutions, AYTM, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Crayon is a competitive intelligence platform that monitors competitors. Real-time intelligence is provided to sales teams for strategic advantage.

Popular Business Setting

for Crayon

Top Industries

  • Computer Software
  • Internet
  • Marketing and Advertising

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Crayon is popular in Computer Software, Internet, and Marketing And Advertising and is widely used by Mid Market, Enterprise, and Small Business.

Crayon Customer wins, Customer success stories, Case studies

What solutions does Crayon provide for Competitive Intelligence?

What benefits does Crayon offer for Product Marketing?

Why is Crayon the best choice for Engagement Management?

How does Crayon address your Products & Pricelist Management Challenges?

What benefits does Crayon offer for Content Management?

11 buyers and buying teams have used Cuspera to assess how well Crayon solved their Marketing Data Intelligence needs. Cuspera uses 2323 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

CUSTOMERS TESTIMONIALS
Crayon testimonial

George Baier IV

Director of Strategy and Operations, Product Marketing

Dropbox
As we formalized our program centrally, we picked up a lot of the existing programs -- battlecards, sales collateral, sales plays -- and started plugging into them, and putting measure to them in ways we hadn’t been able to before. Testimonial By George Baier IV
Crayon testimonial

Nate Brown

Director of Product Marketing and Strategy

Flatiron
Every time a competitor did something, we jumped into a reactive mode, starting from scratch to find messaging, product details, customer feedback, and everything else we needed. We had a real organizational gap in market and competitive intelligence. Testimonial By Nate Brown
Crayon testimonial

Rob Bois

Senior Director of Product Marketing

Fuze
Sales would ask us how to respond to the latest market news before we had even seen it. We were frequently in a reactive position, and that’s when we realized we couldn’t meet the demands of sales with our limited resources. We needed to add more resources or find technology to solve the problem. Testimonial By Rob Bois
CUSTOMERS TESTIMONIALS
Crayon testimonial

George Baier IV

Director of Strategy and Operations, Product Marketing

Dropbox
As we formalized our program centrally, we picked up a lot of the existing programs -- battlecards, sales collateral, sales plays -- and started plugging into them, and putting measure to them in ways we hadn’t been able to before. Testimonial By George Baier IV
Crayon testimonial

Nate Brown

Director of Product Marketing and Strategy

Flatiron
Every time a competitor did something, we jumped into a reactive mode, starting from scratch to find messaging, product details, customer feedback, and everything else we needed. We had a real organizational gap in market and competitive intelligence. Testimonial By Nate Brown
Crayon testimonial

Rob Bois

Senior Director of Product Marketing

Fuze
Sales would ask us how to respond to the latest market news before we had even seen it. We were frequently in a reactive position, and that’s when we realized we couldn’t meet the demands of sales with our limited resources. We needed to add more resources or find technology to solve the problem. Testimonial By Rob Bois

Flatiron Health - Hospital & Health Care - Hospital & Health Care

Crayon helped Flatiron Health build a strong competitive intelligence program. Before Crayon, Flatiron struggled with scattered and outdated competitor information. Crayon made it easy to collect, fi...lter, and share market insights across teams. The product marketing team now delivers timely, targeted intelligence to sales, product, and executive teams. Crayon’s platform saves time and improves the quality of competitive resources. Stakeholders rely on Crayon for actionable insights that support better business decisions.

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ENA - Information Technology And Services - Information Technology and Services

ENA used Crayon to build a competitive intelligence function. The team needed to track new competitors after expanding its product portfolio. Crayon's insights feeds delivered valuable information wi...thout manual searching. Sharing these insights with executives increased support for product marketing. Crayon battlecards and reports helped sales close more deals. The platform saved time and made the department more efficient.

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Cognism - Computer Software - Computer Software

Crayon helped Cognism's sales team win more deals by delivering real-time competitive intelligence. In less than a year, Crayon influenced over $6 million in revenue and 33 deals per month. The platf...orm integrates with Salesforce, Seismic, and Slack, making intel easy to access. Sales reps now use competitive insights daily to close more deals. Crayon's unlimited pricing and advanced insights support Cognism's rapid growth.

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Mastercard Payment Gateway Services (MPGS) - Financial Services - Financial Services

Crayon helped Mastercard Payment Gateway Services (MPGS) improve its competitive intelligence program during the COVID-19 pandemic. MPGS used Crayon to create a defensive playbook, helping teams acro...ss the company anticipate threats. The platform enabled better collaboration and engagement, especially in a remote work environment. A new initiative, Competitive Intelligence Week, increased adoption and showed how Crayon could drive sales enablement and product marketing alignment. Crayon empowered MPGS to identify both competitor and internal vulnerabilities.

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Global HCM Software Company - Information Technology And Services - Information Technology and Services

Crayon helped a global HCM software company save 32 hours per month by streamlining market intelligence. The team replaced manual research with real-time data, improving efficiency and agility. Stake...holders now access insights directly, reducing time spent on reports. Crayon enabled better messaging, stronger review programs, and more effective campaigns. The company gained a strategic edge in a crowded, fast-moving industry.

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Dropbox - Information Technology And Services - Information Technology and Services

Crayon helped Dropbox increase battlecard usage by 400%. Before Crayon, competitive intelligence was scattered and informal. With Crayon, Dropbox created a central program to share insights through n...ewsletters, Slack, and sales tools. Hundreds of employees now use these channels. This led to better information sharing and higher sales win rates. The company saw a cultural shift in how teams think about competition.

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Welcome to Crayon!

Video Thumbnail

Frequently Asked Questions(FAQ)

for Crayon

What is Crayon?

Crayon is a business intelligence software platform that helps companies identify opportunities and take advantage of them to be successful. It helps the users can find out about their competitors' revenue and funding, their traffic rankings and social statistics, their state of competitive intelligence, and modify their battle card templates. This helps the sales team to gain deals against the competition and drives up the competitive win rate.

Crayon’s collaboration and analytics tools facilitate data sharing within teams and between different stakeholders based on the analytics and trend reports, allowing for quicker data-based decision-making. It also provides automated and actionable market intelligence analytics for businesses.

The platform features Competitive insights, curated analytics on market intelligence and tools for organization and prioritization of data.

What is Crayon used for?

Crayon is a Marketing Data Intelligence Software mainly used by its customers to Grow Market Share and Launch New Products by Competitive Intelligence, Product Marketing and Engagement Management .

What are the top features of Crayon?

Alerts: popups & Notifications, null and null are some of the top features of Crayon.

Who uses Crayon?

Crayon is used by Computer Software, Internet and Marketing And Advertising among other industries.

What are Crayon alternatives?

OWOX, CB Insights, G2 Seller Solutions and AYTM are popular alternatives for Crayon.

Where is Crayon located?

Crayon is headquartered at 268 Summer Street, 5th Floor Boston, MA 02210.
lightning

Peers used Crayon for competitive intelligence and product marketing

Crayon Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.06/5 ★

Read Reviews (17)
Analytics

4.32/5 ★

Read Reviews (762)
Custom Reports

3.60/5 ★

Read Reviews (239)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.06/5 ★

Read Reviews (17)
Analytics

4.32/5 ★

Read Reviews (762)
Custom Reports

3.60/5 ★

Read Reviews (239)

Software Failure Risk Guidance

?

for Crayon

Overall Risk Meter

Low Medium High

Top Failure Risks for Crayon

CRAYON, INC News

Company

SoftwareOne and Crayon Unite Under Single Global Brand to Deliver ...

SoftwareOne and Crayon have integrated their direct business operations under the SoftwareOne brand in the APAC region. Crayon's channel business will continue under its current brand during the transition. This unification aims to enhance customer access to IT portfolio management, cost optimization, and AI adoption services.

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M&A

Scale Matters' SoftwareOne Co-CEO Says Growth Will Accelerate After Crayon Merger

SoftwareOne's merger with Crayon has created a global software and cloud leader, enhancing growth prospects. Co-CEO Melissa Mulholland expects mid-single-digit revenue growth in 2026, driven by CSP and multi-vendor expansion. The merger aims for CHF 100m in savings by year-end, leveraging partnerships with AWS, Google, VMware, and Adobe.

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M&A

SoftwareOne completes mega billion-dollar acquisition of Crayon

SoftwareOne has completed its acquisition of Crayon, forming a combined global software and cloud solutions provider with CHF 1.6 billion in revenue and 13,000 employees across 70 countries. The merged entity will operate under the SoftwareOne brand, integrating Crayon's customer-centric approach. The acquisition enhances their position as one of Microsoft's largest partners, offering expanded geographical coverage and service offerings.

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Partnership

OVHcloud and Crayon join forces to deploy cloud solutions worldwide

OVHcloud and Crayon have announced a global partnership to deliver cloud solutions to enterprises worldwide. The collaboration leverages OVHclouds infrastructure and Crayons expertise in cloud services, aiming to accelerate digital transformation for businesses across multiple regions. The alliance will focus on scalable, secure, and cost-effective cloud deployments tailored to diverse industry needs.

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CRAYON, INC Profile

Company Name

CRAYON, INC

Company Website

https://www.crayon.co/

HQ Location

268 Summer Street, 5th Floor Boston, MA 02210

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES B