Customer stories

Product Business Settings

Crayon is popular in Computer Software, Internet, and Marketing And Advertising industries and is widely used by Mid Market, Enterprise, and Small Business.

Integrations

Digital Asset Management
Reviews and Reputation
Marketing Automation
Other

Crayon Product Overview

Crayon delivers a competitive edge through its intelligence platform, offering real-time insights into competitor activities. This tool empowers sales teams by providing up-to-date intelligence, crucial for informed decision-making and strategic planning. Crayon's platform is designed to track and analyze competitors, helping businesses understand market dynamics and identify opportunities. With a focus on actionable data, Crayon supports sales teams in navigating competitive landscapes effectively. The platform's ability to deliver timely intelligence is a key differentiator, enabling businesses to stay ahead in a rapidly changing market environment.

How satisfied the customers are with Crayon use-cases

Reviews

"As we formalized our program centrally, we picked up a lot of the existing programs -- battlecards, sales collateral, sales plays -- and started plugging into them, and putting measure to them in ways we hadn’t been able to before." - George Baier IV
"I’d estimate over the last year we’ve used Crayon, there have been at least five big pieces of news – major scoops – that we would have just missed without it." - Stephane Curcio

Crayon Customer Insights, Testimonials and Case Studies

What makes Crayon ideal for Competitive Intelligence?

How efficiently Does Crayon manage your Product Marketing?

How can Crayon enhance your Engagement Management process?

What makes Crayon ideal for Products & Pricelist Management?

What Are the key features of Crayon for Content Management?

What is Crayon?

Crayon is a business intelligence software platform that helps companies identify opportunities and take advantage of them to be successful. It helps the users can find out about their competitors' revenue and funding, their traffic rankings and social statistics, their state of competitive intelligence, and modify their battle card templates. This helps the sales team to gain deals against the competition and drives up the competitive win rate.

Crayon’s collaboration and analytics tools facilitate data sharing within teams and between different stakeholders based on the analytics and trend reports, allowing for quicker data-based decision-making. It also provides automated and actionable market intelligence analytics for businesses.

The platform features Competitive insights, curated analytics on market intelligence and tools for organization and prioritization of data.

What is Crayon used for?

Crayon is a Marketing Data Intelligence Software mainly used by its customers to Grow Market Share and Launch New Products by Competitive Intelligence, Product Marketing and Engagement Management .

What are the top features of Crayon?

Alerts: popups & Notifications, null and null are some of the top features of Crayon.

Who uses Crayon?

Crayon is used by Computer Software, Internet and Marketing And Advertising among other industries.

What are Crayon alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Crayon.

Where is Crayon located?

Crayon is headquartered at 268 Summer Street, 5th Floor Boston, MA 02210.

11 buyers and buying teams have used Cuspera to assess how well Crayon solved their Marketing Data Intelligence needs. Cuspera uses 2323 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

CUSTOMERS TESTIMONIALS
Crayon testimonial

George Baier IV

Director of Strategy and Operations, Product Marketing

Dropbox

As we formalized our program centrally, we picked up a lot of the existing programs -- battlecards, sales collateral, sales plays -- and started plugging into them, and putting measure to them in ways we hadn’t been able to before. Testimonial By George Baier IV
Crayon testimonial

Stephane Curcio

Head of Sales Enablement

Kyriba

I’d estimate over the last year we’ve used Crayon, there have been at least five big pieces of news – major scoops – that we would have just missed without it. Testimonial By Stephane Curcio
Crayon testimonial

Monica Cougan

Manager of Strategic Relationships and Initiatives

ENA

The big ‘aha moment’ for us was the feeds. We started realizing that there was great information coming in that they didn’t have to search for. When we began sharing those insights with the executive team, it spurred support from the top-down. Testimonial By Monica Cougan
CUSTOMERS TESTIMONIALS
Crayon testimonial

George Baier IV

Director of Strategy and Operations, Product Marketing

Dropbox

As we formalized our program centrally, we picked up a lot of the existing programs -- battlecards, sales collateral, sales plays -- and started plugging into them, and putting measure to them in ways we hadn’t been able to before. Testimonial By George Baier IV
Crayon testimonial

Stephane Curcio

Head of Sales Enablement

Kyriba

I’d estimate over the last year we’ve used Crayon, there have been at least five big pieces of news – major scoops – that we would have just missed without it. Testimonial By Stephane Curcio
Crayon testimonial

Monica Cougan

Manager of Strategic Relationships and Initiatives

ENA

The big ‘aha moment’ for us was the feeds. We started realizing that there was great information coming in that they didn’t have to search for. When we began sharing those insights with the executive team, it spurred support from the top-down. Testimonial By Monica Cougan

Kyriba - Financial Services

Crayon helped Kyriba track over 50 global competitors in the fintech space. Kyriba used Crayon's battlecards and insights to keep sales teams updated and spot major industry news. The Salesforce and ...Slack integrations made sharing intelligence easy. Kyriba's product team found better price points and improved go-to-market strategies. The team caught at least five big news stories they would have missed without Crayon.

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ZoomInfo - Computer Software - Large

Crayon helped ZoomInfo boost sales team engagement with competitive intelligence tools. 90% of ZoomInfo's sales team now uses CI deliverables. Crayon's battlecards and integrations made it easy for n...ew employees to access key insights. The platform improved sales confidence and enabled better decision-making across product, marketing, and executive teams. Real-time intel sharing through Slack keeps everyone informed in a fast-changing market.

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AMETEK (Rauland) - Manufacturing - Very Large

Crayon helped AMETEK's Rauland unit save over 300 analyst hours per year by automating competitive intelligence. Rauland used Crayon to centralize and share real-time battlecards with distributors. T...his enabled sales teams to win a $1.5M deal and improved access to competitor data. Crayon's platform replaced static PowerPoint battlecards with dynamic, always-updated intelligence. The solution freed up time for strategic planning and boosted sales effectiveness.

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Cognism - Computer Software - Medium

Crayon helps Cognism's sales team win more deals with real-time competitive intelligence. In less than a year, Crayon influenced over $6 million in revenue and 33 deals per month. The platform integr...ates with Salesforce, Seismic, and Slack, making intel easy to access. Sales reps quickly consume insights and use them to close deals. Crayon's unlimited pricing and advanced insights support Cognism's fast growth.

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Rapid7 - Computer & Network Security - Large

Crayon helped Rapid7 automate and scale competitive intelligence. Sales teams using Crayon battlecards saw a 10% average increase in win rates. Rapid7 replaced manual, siloed processes with real-time... monitoring and integrations with Highspot, Slack, and Salesforce. The platform enabled self-service access and centralized field intelligence. Product marketing and sales teams now collaborate more effectively, driving measurable growth across departments.

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Salsify - Computer Software - Medium

Crayon helped Salsify boost competitive win rates by 22% in the first year. Salsify used Crayon to build a strong competitive intelligence program. The platform enabled better sales enablement and ba...ttlecard adoption. 78% of all competitive revenue was influenced by their battlecard program. Slack integration with Crayon improved intel sharing and team engagement.

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Welcome to Crayon!

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Peers used Crayon for competitive intelligence and product marketing

Crayon Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.06/5

Read Reviews (17)
Analytics

4.32/5

Read Reviews (762)
Custom Reports

3.60/5

Read Reviews (239)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.06/5

Read Reviews (17)
Analytics

4.32/5

Read Reviews (762)
Custom Reports

3.60/5

Read Reviews (239)

Software Failure Risk Guidance

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for Crayon

Overall Risk Meter

Low Medium High

Top Failure Risks for Crayon

CRAYON, INC News

M&A
 

SoftwareOne completes mega billion-dollar acquisition of Crayon

SoftwareOne has completed its acquisition of Crayon, forming a combined global software and cloud solutions provider with CHF 1.6 billion in revenue and 13,000 employees across 70 countries. The merged entity will operate under the SoftwareOne brand, integrating Crayon's customer-centric approach. The acquisition enhances their position as one of Microsoft's largest partners, offering expanded geographical coverage and service offerings.

Partnership
 

OVHcloud and Crayon join forces to deploy cloud solutions worldwide

OVHcloud and Crayon have announced a global partnership to deliver cloud solutions to enterprises worldwide. The collaboration leverages OVHclouds infrastructure and Crayons expertise in cloud services, aiming to accelerate digital transformation for businesses across multiple regions. The alliance will focus on scalable, secure, and cost-effective cloud deployments tailored to diverse industry needs.

M&A
 

SoftwareOne announces acquisition of Crayon to expand solutions - Verdict

SoftwareOne is acquiring Crayon to enhance its solutions.

M&A
 

SoftwareOne Confirms Advanced Talks to Buy Norways Crayon - Yahoo Finance

SoftwareOne is in advanced discussions to acquire Norway's Crayon.

CRAYON, INC Profile

Company Name

CRAYON, INC

Company Website

https://www.crayon.co/

HQ Location

268 Summer Street, 5th Floor Boston, MA 02210

Employees

101-250

Social

Financials

SERIES B