Customer stories

Product Business Settings

OWOX is popular in Computer Software, Information Technology And Services, and Marketing And Advertising industries and is widely used by Small Business, Mid Market, and Enterprise.

OWOX Product Overview

OWOX BI transforms business data into actionable insights, enhancing collaboration between data teams and business users. This self-service analytics platform supports over 165,000 users by providing unified metrics and trusted reports. It facilitates informed decision-making by ensuring data is accessible where teams work, eliminating dashboard bottlenecks. A key feature is its adaptability in handling data from various sources, making it a valuable asset for marketing data intelligence. The platform's ability to scale insights rather than just dashboards provides a significant operational advantage, allowing businesses to focus on strategic outcomes.

How satisfied the customers are with OWOX use-cases

Reviews

"...We use Owox to channel cost data from various advertising tools: Criteo, Facebook etc into Google Analytics...." Peer review by Administrator

OWOX Customer Insights, Testimonials and Case Studies

Why is OWOX the best choice for Tracking & Monitoring Communications?

How can OWOX enhance your Campaign Management process?

What makes OWOX ideal for Social Media Analytics?

How does OWOX address your Channel Marketing Challenges?

What is OWOX?

OWOX is a business intelligence suite designed for marketing analytics. Pipeline helps automate data import to Google Analytics and Google BigQuery. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights.

OWOX consolidates data from various disparate sources, user interactions with the website, cost data from advertising services, transactions and returns from CRM/ERP systems, data from call-tracking and email marketing services.

OWOX BI consists of three products BI Smart Data, BI Attribution, and BI Pipeline. Together, they centralize all marketing-relevant data to help answer critical questions, such as the next steps to reach marketing goals, best vs least performing advertising efforts and how to minimize repetitive processes. OWOX BI Attribution helps reveal the contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value.

What is OWOX used for?

OWOX is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Advertisement, Tracking & Monitoring Communications and Campaign Management .

What are the top features of OWOX?

Dashboard, Calculator and SEM are some of the top features of OWOX.

Who uses OWOX?

OWOX is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are OWOX alternatives?

Everflow, Upwave, CB Insights and Creatopy are popular alternatives for OWOX.

Where is OWOX located?

OWOX is headquartered at 340 S Lemon Ave Ste 2021 Walnut Ca 91789 United States.

16 buyers and buying teams have used Cuspera to assess how well OWOX solved their Marketing Data Intelligence needs. Cuspera uses 2125 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

SanityDesk

OWOX BI helped SanityDesk create consistent KPIs for every team. The platform enabled a single source of truth for metrics. SanityDesk automated reporting and reduced manual work. Teams now trust the...ir data and make decisions faster. OWOX BI supports self-service analytics and governed data pipelines.

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online movie streaming service - Entertainment - Large

OWOX BI helped an online movie streaming service set up advanced analytics using Google BigQuery and Google Analytics 360. The team unified website, CRM, and ad data to track conversions, subscriptio...ns, and purchases in one dashboard. Funnel-based attribution and automated data quality monitoring improved campaign analysis and trust in metrics. Data matching between CRM and online sources rose from 40% to 90%. The service now controls analytics costs and optimizes marketing spend with real-time dashboards and alerts.

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Darjeeling - Retail - Large

OWOX BI Pipeline helped Darjeeling link online and offline sales data. Before, Darjeeling thought only 6% of sales were online. After ROPO analysis, they found 30–40% of customers visit the website b...efore buying in-store. Real revenue from online channels is 7–19%, not 3–6%. Darjeeling now uses dashboards to track ROPO sales and optimize ad budgets. They saw a 90% increase in estimated online-driven revenue.

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FxPro - Financial Services

OWOX helped FxPro fix data quality issues in their web analytics. Before, different teams had different numbers for the same KPIs. OWOX created a single source of truth for all metrics. Now, every te...am uses the same trusted data. This improved reporting and decision making for FxPro.

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BOG

OWOX BI helped BOG create consistent KPIs for every team. The platform enabled a single source of truth for revenue metrics. Teams stopped fighting over different numbers. Reporting became automated ...and self-service. BOG now trusts their business data and saves time on reports.

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Rozetka - Retail - Large

OWOX BI helped Rozetka boost direct marketing revenue by 18%. The company used OWOX analytics to improve product recommendations and email campaigns. They gathered user data from all platforms using ...Google Tag Manager. Data was processed in Google Analytics and BigQuery to refine recommendations. Rozetka saw a 9% increase in average order value after implementing these solutions.

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Top 7 Use Cases of Server-Side Tracking

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Peers used OWOX for advertisement and tracking & monitoring communications

OWOX Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.16/5

Read Reviews (3)
Analytics

4.80/5

Read Reviews (407)
Custom Reports

4.78/5

Read Reviews (530)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.16/5

Read Reviews (3)
Analytics

4.80/5

Read Reviews (407)
Custom Reports

4.78/5

Read Reviews (530)

Software Failure Risk Guidance

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for OWOX

Overall Risk Meter

Low Medium High

Top Failure Risks for OWOX

OWOX, Inc. Profile

Company Name

OWOX, Inc.

Company Website

https://www.owox.com/

HQ Location

340 S Lemon Ave Ste 2021 Walnut Ca 91789 United States

Employees

101-250

Social

Financials

PRIVATE