OWOX Overview

OWOX is a business intelligence suite designed for marketing analytics. Pipeline helps automate data import to Google Analytics and Google BigQuery. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights.

OWOX consolidates data from various disparate sources, user interactions with the website, cost data from advertising services, transactions and returns from CRM/ERP systems, data from call-tracking and email marketing services.

OWOX BI consists of three products BI Smart Data, BI Attribution, and BI Pipeline. Together, they centralize all marketing-relevant data to help answer critical questions, such as the next steps to reach marketing goals, best vs least performing advertising efforts and how to minimize repetitive processes. OWOX BI Attribution helps reveal the contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value.

Cuspera Reviews

16 buyers and buying teams have used Cuspera to assess how well OWOX solved their Marketing Data Intelligence needs. Cuspera uses 2125 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Business Priorities

Improve ROI and Increase Sales & Revenue are the most popular business priorities peers achieved using OWOX.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Grow Market Share
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using OWOX.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Social Media

4.98/5

Read Reviews (176)

"...OWOX BI will automatically update data in Google Analytics if it changes in the advertising service within 21 days. ..." Automatically Import Cost Data to Google Analytics
Communication Management with Phone Calls, Website and Offline

4.98/5

Read Reviews (82)

"...It easily imports cost data, pulls up user data from the website, and combines it all with data from CRM and the call tracking tool...." Peer review by Aleksandr K, Project Program Manager, Computer Software
tracking & monitoring communications

4.98/5

Read Reviews (82)

Campaign Management

4.94/5

Read Reviews (37)

"...It allows us to merge revenue data from all channels and export cost data to evaluate the effectiveness of our marketing campaigns...." Peer review by Alex K, Alexandr
campaign analytics

4.92/5

Read Reviews (29)

PEER EXPERIENCES
Advertisement with Social Media

4.98/5

Read Reviews (176)

"...OWOX BI will automatically update data in Google Analytics if it changes in the advertising service within 21 days. ..." Automatically Import Cost Data to Google Analytics
Communication Management with Phone Calls, Website and Offline

4.98/5

Read Reviews (82)

"...It easily imports cost data, pulls up user data from the website, and combines it all with data from CRM and the call tracking tool...." Peer review by Aleksandr K, Project Program Manager, Computer Software
tracking & monitoring communications

4.98/5

Read Reviews (82)

Campaign Management

4.94/5

Read Reviews (37)

"...It allows us to merge revenue data from all channels and export cost data to evaluate the effectiveness of our marketing campaigns...." Peer review by Alex K, Alexandr
campaign analytics

4.94/5

Read Reviews (29)

28+ more Business Use Cases

Our AI advisor, Wyz, harnessed 2125 insights from peers and experts to help you assess how these OWOX use cases fit your Marketing Data Intelligence needs.

Popular Business Setting

for OWOX

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used OWOX to Improve ROI and Increase sales & revenue

Peer and Expert Opinion on Features

for OWOX

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

4.94/5

Read Reviews (102)
Calculator

4.55/5

Read Reviews (53)
SEM

4.84/5

Read Reviews (15)
Personalization

4.51/5

Read Reviews (12)
Micro customer segmenting

4.79/5

Read Reviews (12)
FEATURES RATINGS AND REVIEWS
Dashboard

4.94/5

Read Reviews (102)
Calculator

4.55/5

Read Reviews (53)
SEM

4.84/5

Read Reviews (15)
Personalization

4.51/5

Read Reviews (12)
Micro customer segmenting

4.79/5

Read Reviews (12)

IT and Other Capabilities

for OWOX

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.94/5

Read Reviews (115)
Data Import

4.83/5

Read Reviews (354)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.94/5

Read Reviews (115)
Data Import

4.83/5

Read Reviews (354)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.50/5

Read Reviews (50)
Email Support

4.46/5

Read Reviews (53)
Chat Support

3.43/5

Read Reviews (23)
24/7 Support

2.88/5

Read Reviews (83)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.50/5

Read Reviews (50)
Email Support

4.46/5

Read Reviews (53)
Chat Support

3.43/5

Read Reviews (23)
24/7 Support

2.88/5

Read Reviews (83)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.16/5

Read Reviews (3)
Analytics

4.80/5

Read Reviews (407)
Custom Reports

4.78/5

Read Reviews (530)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.16/5

Read Reviews (3)
Analytics

4.80/5

Read Reviews (407)
Custom Reports

4.78/5

Read Reviews (530)

Failure Risk Guidance Security Report

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for OWOX

Overall Risk Meter

Low Medium High

Top Failure Risks for OWOX

Vendor Profile Details

Company Name

OWOX

Company Website

https://www.owox.com/

HQ Location

340 S Lemon Ave Ste 2021 Walnut Ca 91789 United States

Employees

101-250

Social

Financials

Private