OWOX Overview

OWOX BI transforms business data into actionable insights, enhancing collaboration between data teams and business users. This self-service analytics platform supports over 165,000 users by providing unified metrics and trusted reports. It facilitates informed decision-making by ensuring data is accessible where teams work, eliminating dashboard bottlenecks. A key feature is its adaptability in handling data from various sources, making it a valuable asset for marketing data intelligence. The platform's ability to scale insights rather than just dashboards provides a significant operational advantage, allowing businesses to focus on strategic outcomes.

Use Cases

Customers recommend Advertisement, Tracking & Monitoring Communications, Campaign Management, as the business use cases that they have been most satisfied with while using OWOX.

Other use cases:

  • Social Media Analytics
  • Channel Marketing
  • Forecasting
  • Direct Marketing
  • Engagement Management
  • Digital Marketing
  • Account Management
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Business Priorities

Improve ROI and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using OWOX.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Grow Market Share
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Internal Communications
See all business priorities See less business priorities

OWOX Use-Cases and Business Priorities: Customer Satisfaction Data

OWOX works with different mediums / channels such as Social Media. Phone Calls. Website etc.

OWOX's features include Dashboard, Calculator, SEM, etc. and OWOX support capabilities include Phone Support, Email Support, AI Powered, etc. also OWOX analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Thus I can control our marketing situation and make needed changes to improve our ads campaigns...." Peer review by Alina M, Marketing Manager, Computer Software

OWOX, Everflow, Upwave, CB Insights, The Brief, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

OWOX BI automates digital marketing reporting by effortlessly collecting, preparing, and analyzing data. This solution provides precise control over performance metrics.

Popular Business Setting

for OWOX

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

OWOX is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Small Business, Mid Market, and Enterprise.

OWOX Customer wins, Customer success stories, Case studies

Why is OWOX the best choice for Tracking & Monitoring Communications?

Why is OWOX the best choice for Campaign Management?

How can OWOX enhance your Social Media Analytics process?

Why is OWOX the best choice for Channel Marketing?

16 buyers and buying teams have used Cuspera to assess how well OWOX solved their Marketing Data Intelligence needs. Cuspera uses 2125 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Raiffeisen Bank - Banking - Banking

OWOX BI helped Raiffeisen Bank fight affiliate ad fraud in their CPA networks. The bank saw rising affiliate traffic costs but no extra revenue. OWOX BI collected raw user data and used Google BigQue...ry to track session changes. They found affiliates rewriting traffic sources to claim credit. The bank stopped working with two dishonest partners and optimized their ad budget. Now, they can better monitor affiliate performance and spot fraud.

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ON Clinic - Hospital & Health Care - Hospital & Health Care

ON Clinic used OWOX BI to connect marketing spend with revenue. The team found it easy to visualize relationships between tables in BigQuery. They started quickly, even without deep data expertise. O...WOX BI helped them optimize ad strategies and improve campaign performance. The tool made data analysis simple for non-professionals.

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MotionVFX - Marketing And Advertising - Marketing and Advertising

MotionVFX used OWOX BI to improve their marketing analytics. They wanted to track marketing campaigns more accurately. OWOX BI helped them make data-driven decisions. This led to better marketing str...ategies and higher ROI. The solution gave them a clear view of campaign performance. MotionVFX now relies on analytics for business growth.

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Mindshare - Marketing And Advertising - Marketing and Advertising

Mindshare used OWOX BI for Google Analytics and Tag Manager training. OWOX provided two full days of hands-on sessions and extra analysis support. The Mindshare team found OWOX open and knowledgeable.... They recommend OWOX for Google product training. The training improved analytics skills and reporting.

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roman.ua - Marketing And Advertising - Marketing and Advertising

roman.ua used OWOX BI to improve data processing and campaign tracking. The team liked the constant updates and new integrations. OWOX BI helped them spot and fix UTM errors in ads. They could upload... cost data for up to 6 months. This made it easier to get deeper business insights.

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Rozetka - Retail - Retail

OWOX BI Mailing helped Rozetka boost direct marketing revenue by 18%. The company used real-time data from Google Analytics 360 and Google BigQuery to send targeted emails faster. Rozetka managed to ...send 25,000 personal emails per hour. The open rate tripled. ROI reached 23%. This led to more sales from returning visitors.

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Top 7 Use Cases of Server-Side Tracking

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Frequently Asked Questions(FAQ)

for OWOX

What is OWOX?

OWOX is a business intelligence suite designed for marketing analytics. Pipeline helps automate data import to Google Analytics and Google BigQuery. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights.

OWOX consolidates data from various disparate sources, user interactions with the website, cost data from advertising services, transactions and returns from CRM/ERP systems, data from call-tracking and email marketing services.

OWOX BI consists of three products BI Smart Data, BI Attribution, and BI Pipeline. Together, they centralize all marketing-relevant data to help answer critical questions, such as the next steps to reach marketing goals, best vs least performing advertising efforts and how to minimize repetitive processes. OWOX BI Attribution helps reveal the contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value.

What is OWOX used for?

OWOX is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Advertisement, Tracking & Monitoring Communications and Campaign Management .

What are the top features of OWOX?

Dashboard, Calculator and SEM are some of the top features of OWOX.

Who uses OWOX?

OWOX is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are OWOX alternatives?

Everflow, Upwave, CB Insights and The Brief are popular alternatives for OWOX.

Where is OWOX located?

OWOX is headquartered at 340 S Lemon Ave Ste 2021 Walnut Ca 91789 United States.
lightning

Peers used OWOX for advertisement and tracking & monitoring communications

OWOX Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.16/5 ★

Read Reviews (3)
Analytics

4.80/5 ★

Read Reviews (407)
Custom Reports

4.78/5 ★

Read Reviews (530)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.16/5 ★

Read Reviews (3)
Analytics

4.80/5 ★

Read Reviews (407)
Custom Reports

4.78/5 ★

Read Reviews (530)

Software Failure Risk Guidance

?

for OWOX

Overall Risk Meter

Low Medium High

Top Failure Risks for OWOX

OWOX, Inc. News

Product

Collect Shopify Data into Snowflake with OWOX Data Marts

OWOX Data Marts now enables Shopify data integration into Snowflake, offering a streamlined solution for analytics. The process involves connecting Snowflake as storage, creating Shopify Orders Data Marts, and utilizing tools like Google Sheets and Looker Studio for reporting. This integration supports revenue trend analysis, customer purchase insights, and more, enhancing data-driven decision-making for Shopify users.

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Product

Define Governed Metrics Easily with OWOX Output Schemas

OWOX introduces Output Schemas to simplify metric governance, offering a practical alternative to full semantic layers. This feature allows teams to define aliases, keys, and descriptions directly at the data source, enhancing consistency and transparency across reports. OWOX Data Marts provide inline schema governance and reusable logic, supporting multiple reporting tools while maintaining metric integrity.

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Product

Free Google Ads to BigQuery Connector by OWOX

OWOX has launched a free, open-source Google Ads to BigQuery connector as part of OWOX Data Marts. This no-code tool allows users to directly load and manage Google Ads data in BigQuery, offering full transparency and control without vendor lock-in. The connector supports all key metrics and is designed to simplify reporting workflows for data and marketing teams.

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Product

Load Google Ads Data into Snowflake with OWOX Data Marts

OWOX Data Marts now facilitates the integration of Google Ads data into Snowflake, enabling users to leverage a data mart-first approach for enhanced analytics. This integration supports streamlined data extraction, loading, and transformation processes, allowing businesses to generate actionable AI insights from their Google Ads data.

Read more →

OWOX, Inc. Profile

Company Name

OWOX, Inc.

Company Website

https://www.owox.com/

HQ Location

340 S Lemon Ave Ste 2021 Walnut Ca 91789 United States

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE