OWOX Overview

OWOX BI transforms business data into actionable insights, enhancing collaboration between data teams and business users. This self-service analytics platform supports over 165,000 users by providing unified metrics and trusted reports. It facilitates informed decision-making by ensuring data is accessible where teams work, eliminating dashboard bottlenecks. A key feature is its adaptability in handling data from various sources, making it a valuable asset for marketing data intelligence. The platform's ability to scale insights rather than just dashboards provides a significant operational advantage, allowing businesses to focus on strategic outcomes.

Use Cases

Customers recommend Advertisement, Tracking & Monitoring Communications, Campaign Management, as the business use cases that they have been most satisfied with while using OWOX.

Other use cases:

  • Social Media Analytics
  • Channel Marketing
  • Forecasting
  • Direct Marketing
  • Engagement Management
  • Digital Marketing
  • Account Management
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Business Priorities

Improve ROI and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using OWOX.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Grow Market Share
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Internal Communications
See all business priorities See less business priorities

OWOX Use-Cases and Business Priorities: Customer Satisfaction Data

OWOX works with different mediums / channels such as Social Media. Phone Calls. Website etc.

OWOX's features include Dashboard, Calculator, SEM, etc. and OWOX support capabilities include Phone Support, Email Support, AI Powered, etc. also OWOX analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Data streams from advertising services (Facebook, Twitter, Vkontakte, Bing Ads) to Google Analytics or Google BigQuery; Ability to import data from Google BigQuery into Google Analytics...." Peer review by Aleksey M, Head of PPC

OWOX, Everflow, Upwave, CB Insights, Creatopy, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

OWOX BI automates digital marketing reporting by effortlessly collecting, preparing, and analyzing data. This solution provides precise control over performance metrics.

Popular Business Setting

for OWOX

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

OWOX is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Small Business, Mid Market, and Enterprise.

OWOX Customer wins, Customer success stories, Case studies

How does OWOX facilitate Tracking & Monitoring Communications?

How does OWOX address your Campaign Management Challenges?

How efficiently Does OWOX manage your Social Media Analytics?

What solutions does OWOX provide for Channel Marketing?

16 buyers and buying teams have used Cuspera to assess how well OWOX solved their Marketing Data Intelligence needs. Cuspera uses 2125 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

SanityDesk

OWOX BI helped SanityDesk create consistent KPIs for every team. The platform enabled a single source of truth for metrics. SanityDesk automated reporting and reduced manual work. Teams now trust the...ir data and make decisions faster. OWOX BI supports self-service analytics and governed data pipelines.

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online movie streaming service - Entertainment - Large

OWOX BI helped an online movie streaming service set up advanced analytics using Google BigQuery and Google Analytics 360. The team unified website, CRM, and ad data to track conversions, subscriptio...ns, and purchases in one dashboard. Funnel-based attribution and automated data quality monitoring improved campaign analysis and trust in metrics. Data matching between CRM and online sources rose from 40% to 90%. The service now controls analytics costs and optimizes marketing spend with real-time dashboards and alerts.

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Darjeeling - Retail - Large

OWOX BI Pipeline helped Darjeeling link online and offline sales data. Before, Darjeeling thought only 6% of sales were online. After ROPO analysis, they found 30–40% of customers visit the website b...efore buying in-store. Real revenue from online channels is 7–19%, not 3–6%. Darjeeling now uses dashboards to track ROPO sales and optimize ad budgets. They saw a 90% increase in estimated online-driven revenue.

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FxPro - Financial Services

OWOX helped FxPro fix data quality issues in their web analytics. Before, different teams had different numbers for the same KPIs. OWOX created a single source of truth for all metrics. Now, every te...am uses the same trusted data. This improved reporting and decision making for FxPro.

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BOG

OWOX BI helped BOG create consistent KPIs for every team. The platform enabled a single source of truth for revenue metrics. Teams stopped fighting over different numbers. Reporting became automated ...and self-service. BOG now trusts their business data and saves time on reports.

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Rozetka - Retail - Large

OWOX BI helped Rozetka boost direct marketing revenue by 18%. The company used OWOX analytics to improve product recommendations and email campaigns. They gathered user data from all platforms using ...Google Tag Manager. Data was processed in Google Analytics and BigQuery to refine recommendations. Rozetka saw a 9% increase in average order value after implementing these solutions.

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Top 7 Use Cases of Server-Side Tracking

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Frequently Asked Questions(FAQ)

for OWOX

What is OWOX?

OWOX is a business intelligence suite designed for marketing analytics. Pipeline helps automate data import to Google Analytics and Google BigQuery. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights.

OWOX consolidates data from various disparate sources, user interactions with the website, cost data from advertising services, transactions and returns from CRM/ERP systems, data from call-tracking and email marketing services.

OWOX BI consists of three products BI Smart Data, BI Attribution, and BI Pipeline. Together, they centralize all marketing-relevant data to help answer critical questions, such as the next steps to reach marketing goals, best vs least performing advertising efforts and how to minimize repetitive processes. OWOX BI Attribution helps reveal the contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value.

What is OWOX used for?

OWOX is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Advertisement, Tracking & Monitoring Communications and Campaign Management .

What are the top features of OWOX?

Dashboard, Calculator and SEM are some of the top features of OWOX.

Who uses OWOX?

OWOX is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are OWOX alternatives?

Everflow, Upwave, CB Insights and Creatopy are popular alternatives for OWOX.

Where is OWOX located?

OWOX is headquartered at 340 S Lemon Ave Ste 2021 Walnut Ca 91789 United States.
lightning

Peers used OWOX for advertisement and tracking & monitoring communications

OWOX Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.16/5 ★

Read Reviews (3)
Analytics

4.80/5 ★

Read Reviews (407)
Custom Reports

4.78/5 ★

Read Reviews (530)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.16/5 ★

Read Reviews (3)
Analytics

4.80/5 ★

Read Reviews (407)
Custom Reports

4.78/5 ★

Read Reviews (530)

Software Failure Risk Guidance

?

for OWOX

Overall Risk Meter

Low Medium High

Top Failure Risks for OWOX

OWOX, Inc. News

Product

Collect Shopify Data into Snowflake with OWOX Data Marts

OWOX Data Marts now enables Shopify data integration into Snowflake, offering a streamlined solution for analytics. The process involves connecting Snowflake as storage, creating Shopify Orders Data Marts, and utilizing tools like Google Sheets and Looker Studio for reporting. This integration supports revenue trend analysis, customer purchase insights, and more, enhancing data-driven decision-making for Shopify users.

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Product

Define Governed Metrics Easily with OWOX Output Schemas

OWOX introduces Output Schemas to simplify metric governance, offering a practical alternative to full semantic layers. This feature allows teams to define aliases, keys, and descriptions directly at the data source, enhancing consistency and transparency across reports. OWOX Data Marts provide inline schema governance and reusable logic, supporting multiple reporting tools while maintaining metric integrity.

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Product

Free Google Ads to BigQuery Connector by OWOX

OWOX has launched a free, open-source Google Ads to BigQuery connector as part of OWOX Data Marts. This no-code tool allows users to directly load and manage Google Ads data in BigQuery, offering full transparency and control without vendor lock-in. The connector supports all key metrics and is designed to simplify reporting workflows for data and marketing teams.

Read more →
Product

Load Google Ads Data into Snowflake with OWOX Data Marts

OWOX Data Marts now facilitates the integration of Google Ads data into Snowflake, enabling users to leverage a data mart-first approach for enhanced analytics. This integration supports streamlined data extraction, loading, and transformation processes, allowing businesses to generate actionable AI insights from their Google Ads data.

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OWOX, Inc. Profile

Company Name

OWOX, Inc.

Company Website

https://www.owox.com/

HQ Location

340 S Lemon Ave Ste 2021 Walnut Ca 91789 United States

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE