Real-World Case Studies and Customer Success Stories with OWOX

OWOX BI Mailing helped Rozetka boost direct marketing revenue by 18%. The company used real-time data from Google Analytics 360... and Google BigQuery to send targeted emails faster. Rozetka managed to send 25,000 personal emails per hour. The open rate tripled. ROI reached 23%. This led to more sales from returning visitors.
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EVA. UA used OWOX BI for real-time data monitoring during major sales events. The team tracked hourly sales, website traffic,...and order volume to adjust marketing actions quickly. Real-time dashboards helped them meet sales targets and manage inventory efficiently. Fast reporting enabled the marketing and commercial teams to react to anomalies and fix issues, like duplicate transactions, right away. OWOX BI made it easy to optimize campaigns and keep sales on track.
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OWOX BI helped a large retail chain boost email-driven revenue by 237%. The team set up personalized triggered emails for... abandoned carts and product recommendations. They merged data from Google Analytics, ad platforms, and internal systems into Google BigQuery. This enabled near real-time data processing and a custom LTV-based attribution model. Results included a 76% increase in visits from emails, 12% higher conversion rates, and 85% more purchases after cart email optimization.
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QVC used OWOX BI to improve their data strategies. OWOX helped QVC implement Google Analytics and BigQuery. QVC can now... create custom reports that match their business needs. The team at QVC is fully satisfied with the results. They gained deeper, actionable business insights and streamlined reporting.
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OWOX helped Rozetka boost direct marketing revenue by 18%. The team used Google Analytics and BigQuery to improve product recommendations.... They gathered user data from the website, mobile app, and call center. This data powered better email campaigns and product bundling. Rozetka also saw a 9% increase in average order value.
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OWOX BI helped a large omnichannel fashion retailer use data analytics to predict customer lifetime value. The team merged CRM... and Google Analytics data in Google BigQuery, creating detailed customer segments. They automated reporting and tracked key KPIs for each segment. Personalized marketing campaigns were launched based on these insights. The business improved communication and targeted ads for each customer group.
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Fabelio. com used OWOX BI to connect online and offline customer data. They built ROPO reports to see how online...marketing drives sales in their ten showrooms. The team linked website, CRM, and ad spend data in Google BigQuery. OWOX BI enabled automated dashboards and ML-based attribution for both online and offline sales. Marketers now get insights on campaign value, customer journeys, and purchase timing.
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COMFY used OWOX BI to build a marketing analytics system that tracks both online and offline sales. The company needed... to measure the impact of each customer interaction on sales and optimize ad spend. OWOX BI Attribution helped combine website, ad, and offline data in Google BigQuery. This let COMFY see the true value of each marketing channel. As a result, they could reallocate budgets and improve campaign effectiveness.
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Citrus used OWOX BI and Competera to automate competitor price monitoring and website data collection. They combined user behavior and... competitor pricing data in Google BigQuery. This let them build reports to see how price changes affect conversions and sales. Category managers now adjust prices based on real-time data. Citrus can also track which channels bring loyal customers and target ads more effectively.
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OWOX BI helped Answear improve their analytics strategy. They used Google BigQuery to collect data from their website, apps, and... mailing system. Automated reports made it easier to track and improve KPIs. Data from all customer touchpoints was analyzed in one place. This led to better reporting accuracy and faster decision-making.
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Answear used OWOX BI and Google BigQuery to bring together data from multiple sources. They automated analytics and tracked user... actions across channels. By segmenting users for SMS marketing, they included 32% more people and increased SMS revenue by 19%. The team evaluated each advertising channel's impact on sales. This helped them reallocate their ad budget for better results.
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OWOX BI helped a large omnichannel furniture retailer improve PPC ROI by 17%. The company unified online, offline, and phone... order data in Google BigQuery. They built a custom attribution model to track keyword value across all channels. Automated bid management was set up using this data. The retailer identified 2.4 times more keywords assisting conversions. They now optimize bids and measure keyword revenue impact more accurately.
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Orcanta used OWOX BI Pipeline to send website user data to Google BigQuery in real time. This helped Orcanta merge... user and product data for cart abandonment emails. The new process let them send targeted emails within 90 minutes of a user leaving the site. Orcanta identified 180% more users and cut email marketing costs. Email campaigns drove a 7.5% conversion rate and 4.5% of total online sales revenue.
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OWOX BI helped Avrora, Ukraine’s leading one-dollar store chain, overhaul its analytics in just 6 weeks. Avrora replaced manual, fragmented... reporting with automated, unified dashboards. Report generation time dropped from half a day to minutes. 98% of analytics needs are now met by OWOX BI. Avrora saw a 10% increase in direct promo sales and tripled monthly website users to 1.5 million in 8 months. The solution enabled real-time marketing insights and improved customer journey tracking.
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OWOX BI helped a leading Ukrainian retailer track video ad impact on sales. The company linked video views to both... online and offline purchases using anonymized user IDs. 14.8% of ad viewers had visited the site before, and 5.8% visited within 9 days after seeing an ad. Marketers now see CPA and ROAS for video ads in a single dashboard. They can optimize budgets by knowing which videos and platforms drive conversions.
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Darjeeling used OWOX BI to connect online and offline sales data. They merged CRM and Google Analytics data in Google... BigQuery. This let them track how online ads drive in-store sales. Darjeeling found that real revenue from online channels was 7–19%, not just 3–6%. They saw a 90% increase in estimated monthly revenue from online sources. The new dashboards help them plan marketing budgets and optimize ad spend.
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OWOX BI helped a leading US e-commerce brand fix analytics issues and save over $5,000 per month. The company faced... problems with scattered reports, unreliable attribution, and data loss. OWOX BI delivered a full-funnel analytics system in under two months. The new setup improved decision-making with a 40+ page dashboard and led to a 23% profit increase. The brand now uses data-driven insights to optimize marketing and cut wasted ad spend.
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Pigu Group used OWOX BI to track marketing activities in real time during Black Friday 2019. They monitored the impact... of SMS, push notifications, and emails on website sessions across their e-shops. OWOX BI enabled them to compare live data with the previous year's results and adjust campaigns instantly. This approach helped Pigu Group drive almost 15% more sessions than Black Friday 2018. The team also improved their ability to analyze and calibrate marketing performance quickly.
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OWOX BI Streaming helped Gold. ua overcome Google Analytics sampling limits. They installed a small JavaScript snippet to collect all...data in BigQuery in real time. This improved their data analytics and reporting accuracy. Gold.ua solved many marketing challenges with this solution. The service helped boost their business performance.
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Comfy used OWOX BI to improve their data collection and analytics. They needed help starting their analytics project. OWOX provided... technical and strategic support. The team created custom solutions for both online and offline business. Comfy now makes smarter business decisions with better data workflows.
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OWOX BI helped MatahariMall automate marketing reporting by integrating data from web, app, ad platforms, and CRM into Google BigQuery. The new system... replaced manual reporting, saving 4 hours daily and reducing errors. MatahariMall can now track all marketing KPIs in one dashboard and control ad spend in near-real time. The ML Funnel Based attribution model revealed misattributed campaigns, leading to better budget allocation. Analysts now focus on strategic tasks instead of routine reporting.
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Avrora used OWOX BI to improve how they model and analyze company data. The team at OWOX helped Avrora see... revenue metrics in a way that matches their business needs. Avrora automated reporting, which used to require a large team. This made it easier to track revenue and make business decisions. OWOX BI gave Avrora more precise and flexible analytics.
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boodmo used OWOX BI Pipeline to move data into Google BigQuery. This helped them centralize analytics and cut manual work.... The OWOX BI team kept improving the service. boodmo called OWOX BI their most valuable analytical tool. The service worked reliably for almost a year.
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OWOX BI helped InfoTrust save over 5 years of historical Google Analytics Universal data for an insurance client. The project enabled... year-over-year reporting by migrating data to Google BigQuery and transforming it for use with GA4. InfoTrust gained full data ownership and could now use both standard and custom metrics in their reports. The solution allowed the client to build a single source of truth for marketing analytics. This setup supports future trend analysis by combining GAU and GA4 data.
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Hiveon used OWOX BI to solve cross-domain tracking and analytics limits. They needed to analyze traffic sources and user behavior... across several domains. OWOX BI and Google BigQuery enabled them to collect raw, unsampled data and build custom reports. Hiveon improved accuracy in tracking first payments and conversions. They overcame Google Analytics' 50,000 transaction limit and saved time on data processing. The new system helped analysts better understand user activity and optimize marketing.
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OWOX BI helped a large business suite provider automate customer cohort analysis. The company used Google BigQuery and OWOX BI... Pipeline to merge marketing and CRM data. Automated reports now track ad channel performance, customer retention, and revenue by cohort. Marketing teams can optimize ad spend and reduce churn. The new system saves time and reveals which campaigns bring the most loyal customers.
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WorkSimpli used OWOX Reports Extension for Google Sheets to improve SaaS reporting. The company moved from traditional dashboards to spreadsheets... for more flexible, on-demand data access. This change saved the data science team over 10 hours each week. Departments like marketing, finance, and operations now use up-to-date reports for faster decisions. The familiar Google Sheets interface made it easy for non-technical users to work with data.
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Crypto Erudite Group uses OWOX BI to bring all their data into one place. They centralize and structure data from... many sources using OWOX Data Marts. The team values OWOX for its strong analytics expertise and helpful support. OWOX BI helps them solve complex analytical tasks. This makes it easier for Crypto Erudite Group to make data-driven decisions.
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SanityDesk uses OWOX BI SQL Copilot to speed up data analysis. The tool makes generating SQL queries much faster. This... saves the team many hours and boosts productivity. SanityDesk can now see their data more clearly. They use these insights to guide business decisions. OWOX BI helps them model revenue metrics to match their business needs.
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Pandadoc used OWOX BI to improve how they process data. The system gave them a clear view of their data.... The OWOX support team helped them a lot. This made it easier for Pandadoc to make smart business decisions. They became more efficient with their data work.
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roman. ua used OWOX BI to improve data processing and campaign tracking. The team liked the constant updates and new...integrations. OWOX BI helped them spot and fix UTM errors in ads. They could upload cost data for up to 6 months. This made it easier to get deeper business insights.
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Better&Stronger used OWOX BI to improve their data analysis and campaign measurement. The agency praised OWOX for its helpful support... and affordable pricing. They found the tool better than many others on the market. OWOX also provided valuable educational resources. This helped Better&Stronger optimize their marketing outcomes.
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Mindshare used OWOX BI for Google Analytics and Tag Manager training. OWOX provided two full days of hands-on sessions and... extra analysis support. The Mindshare team found OWOX open and knowledgeable. They recommend OWOX for Google product training. The training improved analytics skills and reporting.
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Paser used OWOX BI to bring all their ad platform data into one place. They set up pipelines to import... data into BigQuery. The tool let them create marketing reports and track core KPIs easily. With everything on one platform, they saved time on analysis and processing. This helped Paser make faster, data-driven decisions.
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MotionVFX used OWOX BI to improve their marketing analytics. They wanted to track marketing campaigns more accurately. OWOX BI helped... them make data-driven decisions. This led to better marketing strategies and higher ROI. The solution gave them a clear view of campaign performance. MotionVFX now relies on analytics for business growth.
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OWOX BI helped a digital agency automate ad campaign reporting. The agency used to spend up to 90 hours each... month preparing reports for clients. With OWOX BI and Google Data Studio, reports now update automatically as data changes. This saved 1080 hours in a year for the agency's PPC specialists. The team now spends more time on new campaigns instead of manual reporting.
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Reformation used OWOX Reports to speed up decision-making across supply chain, finance, and planning teams. The company moved raw data... from BigQuery into Google Sheets, letting teams access up-to-date insights fast. OWOX Reports enabled automation, ad hoc lookups, and scheduled updates, so users always had fresh data. Teams could filter, pivot, and share reports easily, improving collaboration. This helped Reformation stay agile and make smarter, data-driven decisions.
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Chantelle used OWOX BI for ROPO analysis over six months. They combined CRM and online behavioral data in Google BigQuery.... This helped them understand customer journeys better. Now, they manage digital marketing investments with offline sales data. The team provides improved insights to their CEO. OWOX BI made data collection and decision-making easier for Chantelle.
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OWOX Reports helped Reformation make smarter, data-backed decisions. The solution enabled the team to access trusted reports and build self-service... analytics quickly. Reformation could visualize data in Google Sheets and generate charts and pivots automatically. This improved their ability to make business decisions based on accurate data. The case highlights how OWOX empowered Reformation to move away from manual SQL requests and scale their reporting system.
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OWOX BI helped a large fashion retailer build product dashboards for fast access to key e-commerce KPIs. The dashboards use... streaming data and allow the team to analyze metrics by audience segment and time period. The solution uses Google BigQuery and Google Data Studio for flexible, filterable reporting. The product team now finds website bottlenecks quickly and bases improvements on real data. The analytics team saves time and focuses on deeper analysis instead of repeated manual calculations.
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Contentmart used OWOX BI Pipeline to track and improve website user experience. They set up cohort analysis to measure the... impact of site changes and marketing channels. With Google BigQuery and Google Sheets, they visualized funnel metrics and identified bottlenecks. Contentmart cut their marketing budget by almost 50% and increased customer lifetime value. The team broadened their customer base and optimized acquisition costs.
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OWOX BI helped a CS:GO and Dota 2 item trading platform automate data imports and build a data warehouse using Google BigQuery. The company unified... data from over 10 sources, improving data quality and reporting. The number of employees using analytics tools grew from 3 to 11 across four departments. Marketers now track user acquisition costs and ROI more accurately. Collaboration with partners became more transparent with better reporting.
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SEMrush uses OWOX BI to combine marketing and website data in Google BigQuery. This setup helps SEMrush make better strategic... and managerial decisions. OWOX BI only needs to be set up once for ongoing use. SEMrush values the expert consulting and support from OWOX BI analysts. The partnership has continued since 2015, with SEMrush praising the quality of service.
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SEMrush used OWOX BI to analyze raw user data from their sales funnel. They sent website interaction data to Google... BigQuery using OWOX BI Streaming. This let them track each step in the funnel and see which traffic sources led to conversions. Marketing and management teams could build custom reports in Google Sheets. As a result, SEMrush identified traffic sources at every funnel stage and increased conversion rates.
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OWOX BI helped FxPro monitor data quality across dozens of localized websites and mobile apps. FxPro used OWOX BI to... collect raw, unsampled user behavior data and consolidate it in Google BigQuery. Automated reports and dashboards in Google Data Studio and Google Sheets let teams track key metrics and spot anomalies fast. Email alerts notify analysts of data issues, so they can react quickly. Now, FxPro can monitor user behavior in over 170 countries and ensure accurate marketing decisions.
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OWOX BI helped ZOOD, a digital lending platform, automate daily marketing analytics and reporting in just 6 weeks. ZOOD replaced manual... weekly reports with automated daily reports, saving over 10 hours per week for marketing and IT teams. The solution unified data from multiple sources, improved cost attribution, and enabled deeper insights into user behavior. ZOOD now uses dashboards to track campaign effectiveness and optimize ad spend. This shift has made ZOOD's marketing more efficient and data-driven.
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IQ Option used OWOX BI to analyze Google Ads assisted conversions. The team faced limits in Google Analytics, like short... conversion windows and lack of detailed path analysis. OWOX BI helped them combine data in Google BigQuery and visualize it in Google Data Studio. This let IQ Option track user journeys, campaign types, and landing page performance. Now, they can see which ads drive direct or assisted conversions and adjust their marketing strategy.
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OWOX BI helped BOG automate reporting across the business. The platform delivered precision and flexibility that previously required a team... of 20 people. BOG streamlined data operations and improved analytics accuracy. The solution unlocked valuable business insights. Reporting is now faster and more reliable. BOG can make better decisions with less manual effort.
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OWOX BI helped a large bank improve loan application quality using advanced analytics. The bank tested a longer online loan... form, increasing required fields from 19 to 25. Conversion to applications dropped by 1.1%, but conversion from application to contract rose by 0.52%. The final conversion from visit to contract increased by 0.02%. The new process reduced low-quality applications and eased the workload for branch staff. Data integration used Google BigQuery and Google Analytics.
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OWOX BI helped Raiffeisen Bank fight affiliate ad fraud in their CPA networks. The bank saw rising affiliate traffic costs... but no extra revenue. OWOX BI collected raw user data and used Google BigQuery to track session changes. They found affiliates rewriting traffic sources to claim credit. The bank stopped working with two dishonest partners and optimized their ad budget. Now, they can better monitor affiliate performance and spot fraud.
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OWOX BI helped ON Clinic connect marketing expenses with revenue. The clinic used OWOX BI to track ad spend, revenue,... and customer lifetime value. They shifted budget from display to search ads for better ROAS. The team set new KPIs for paid ads, SEO, and SMM based on analytics. ON Clinic now makes data-driven decisions and improved team efficiency. They analyze patient value to optimize retention strategies.
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ON Clinic used OWOX BI to connect marketing spend with revenue. The team found it easy to visualize relationships between... tables in BigQuery. They started quickly, even without deep data expertise. OWOX BI helped them optimize ad strategies and improve campaign performance. The tool made data analysis simple for non-professionals.
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OWOX BI helped a clinic chain of family medicine boost ROI by 2. 5 times and cut ad costs in...half. The clinics struggled to track which marketing channels brought in targeted leads. OWOX BI integrated data from Google Analytics, call tracking, and CRM into Google BigQuery. Marketers used new reports to see which channels worked best. They stopped low-performing ads and invested in better channels. The clinics saved money and improved communication with finance.
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OWOX BI helped PandaDoc become 100% privacy compliant and ready for the Google Analytics Universal sunset. PandaDoc unified their analytics... data, saving tens of hours on manual reporting each month. The marketing team gained full trust in their data and improved visibility into campaign performance. OWOX BI enabled accurate attribution and sessionization, letting PandaDoc optimize marketing strategies and understand customer behavior. Real-time dashboards now support confident, data-driven decisions.
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OWOX helped PandaDoc connect their marketing efforts to revenue. PandaDoc used OWOX to improve their marketing analytics. The solution closed... the loop between marketing and sales. This made it easier for PandaDoc to see how marketing drives business results.
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OWOX BI helped Delfast, a global eBike manufacturer, cut 80% of their advertising costs. Delfast used OWOX BI to combine... marketing and CRM data into a single dashboard. This let them spot and stop wasteful ad campaigns fast. The dashboard made it easy to track leads, deals, and revenue by campaign. Delfast now spends their marketing budget smarter and gets better sales results.
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OWOX BI helped a large consumer electronics retailer optimize advertising campaigns. The company struggled to analyze the impact of multiple... ad channels across regions and product groups. OWOX BI used Google BigQuery and Google Analytics 360 to collect and process user behavior and ad spend data. The team built interactive dashboards in Google Data Studio to visualize channel performance by region and product group. As a result, the retailer could evaluate and adjust marketing budgets based on detailed insights.
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OWOX BI helped an online movie streaming service unify all marketing and sales data into a single dashboard. The team set... up advanced analytics to track conversions for trials, subscriptions, and purchases. They used Google BigQuery, Google Analytics 360, and OWOX BI to combine website, CRM, and ad data. Funnel-based attribution models revealed the true value of each marketing channel. Data matching between CRM and online sources improved from 40% to 90%. Marketers now monitor campaign performance and control analytics costs in real time.
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boodmo used OWOX BI Pipeline to collect and analyze user data for cohort analysis. They needed to track customer lifetime... value (LTV) and acquisition costs by channel. Google Analytics could not provide the needed data, so they used Google BigQuery and automated reporting in Google Sheets. This let them see which channels brought loyal customers and which did not. As a result, boodmo optimized ad spend and improved LTV for each cohort.
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DHL uses OWOX BI BigQuery Report for Google Spreadsheet. The tool gives DHL access to big data in an easy-to-manage... format. DHL praises the product's power and the support from the OWOX team. They also recommend OWOX's webinars. The testimonial highlights both the product and the team's value.
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OneClass needed to keep a copy of all analytics hits they tracked. OWOX BI helped them stream millions of hits... into BigQuery for analysis. This allowed OneClass to automate reporting and improve data-driven decision making. The solution provided precision and flexibility for their business. OneClass recommends OWOX BI for analytics data management.
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OWOX BI helped a leading direct insurance provider measure ad success and increase ROAS. The company struggled to track advertising... impact across online and offline channels. OWOX BI Pipeline consolidated website, CRM, and ad cost data in Google BigQuery. Funnel-based attribution models revealed undervalued and overestimated channels. The company automated reporting, improved budget allocation, and achieved a 100% higher ROAS for one channel.
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ArtPix 3D used OWOX BI to improve their data analytics. They replaced basic analytics tools with OWOX BI to collect... real-time user and cost data from many sources. This let them build custom reports for marketing, development, logistics, and finance. They gained clear insights into marketing channel value and improved sales analysis. Automated reporting saved time and increased visibility into campaign performance. ArtPix 3D now makes better decisions and optimizes marketing with trusted data.
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OWOX BI helped a booking service for flights and hotels optimize advertising costs. The team used RFM and LTV analysis... on CRM data in Google BigQuery. They segmented users to identify the most valuable customers. Data was imported into Google Analytics for deeper insights. The booking service found the best traffic sources, optimized ad spend, and increased average order value and ROI.
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OWOX BI helped a large online travel agency boost email conversion rates. The agency wanted to increase customer retention and... re-engagement. They compared cold calls with personalized email campaigns. Cold calls led to a 3% conversion rate and high resource use. Personalized emails, powered by OWOX BI and analytics, achieved a 15% conversion rate. Email open and click rates reached 85% and 65%.
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