Upwave Overview
Upwave provides a dynamic platform for measuring brand outcomes, focusing on Brand Lift, Brand Reach, and Brand Optimization. It integrates scientific methodologies to offer real-time insights into top-of-funnel marketing performance. Businesses can leverage its capabilities to validate brand reach and identify optimization opportunities, enhancing their marketing strategies. The platform's performance lens allows for precise assessment of brand investments, ensuring data-driven decision-making. Upwave's unique approach to brand measurement supports marketers in achieving tangible business gains through improved brand visibility and effectiveness.
Use Cases
Customers recommend Advertisement, Market Research, Collaboration, as the business use cases that they have been most satisfied with while using Upwave.
Business Priorities
Build Brand Awareness and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Upwave.
Upwave Use-Cases and Business Priorities: Customer Satisfaction Data
Upwave works with different mediums / channels such as Review Sites. Amazon. and Social Media.
Upwave's features include Feedback Surveys, Personalization, Dashboard, etc. and Upwave support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also Upwave analytics capabilities include Analytics, and Custom Reports.
Reviews
"...Above all, Upwave has improved my collaboration with my colleagues--something that is absolutely essential and priceless in our digital age...." Peer review by Will C., Editor, Publishing
Upwave, OWOX, Everflow, CB Insights, Maroon.Ai, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Upwave leverages predictive analytics and vast consumer data to measure cross-channel brand campaigns. Industry-leading insights are provided for brand advertising.
Popular Business Setting
for Upwave
Top Industries
- Information Technology and Services
- Food & Beverages
- Real Estate
Popular in
- Small Business
- Mid Market
- Enterprise
Upwave is popular in Information Technology And Services, Food & Beverages, and Real Estate and is widely used by Small Business, Mid Market, and Enterprise.
Comprehensive Insights on Upwave Use Cases
How can Upwave enhance your Advertisement process?
What benefits does Upwave offer for Market Research?
How can Upwave optimize your Collaboration Workflow?
What makes Upwave ideal for Sending & Publishing Communications?
How can Upwave optimize your Workflow Management Workflow?
36+ more Business Use Cases
28 buyers and buying teams have used Cuspera to assess how well Upwave solved their Marketing Data Intelligence needs. Cuspera uses 647 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
Case Studies
CASE STUDY Comcast's AudienceXpress
CASE STUDY Kargo
Video
Upwave | Masters of Brand Measurement | The Rise of Performance Branding
Frequently Asked Questions(FAQ)
for Upwave
What is Upwave?
Upwave is an Analytics Platform for brand marketers to plan, measure, and optimize brand marketing. It’s a complete brand measurement platform for optimizing the campaign delivering cross-channel insights and uncovering optimization decisions to improve advertising effectiveness.
It helps to access consumer opinions and quality data at a scale, speed, and level of granularity that is unsurpassed. It ensures data is transformed into actionable insights and enables customers to combine metrics from 3rd parties with Upwave data to activate audiences through key digital endpoints.
Some of its features are updated results to perpetually show the brand impact of the optimization decisions, visualizations of data that are easily exportable for inclusion in presentations and reports, target verification, customized visualizations real-time norms and more.
What is Upwave used for?
What are the top features of Upwave?
Who uses Upwave?
What are Upwave alternatives?
Where is Upwave located?
Peers used Upwave for advertisement and market research
Upwave Competitors
Upwave Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (53) |
| Custom Reports | Read Reviews (102) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (53) |
| Custom Reports | Read Reviews (102) |
Upwave Integrations
Upwave integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Upwave
Software Failure Risk Guidance
?for Upwave
Overall Risk Meter
Top Failure Risks for Upwave
Upwave, Inc. News
July 2025 Product Release Notes
Upwave's July 2025 product release introduces automatic campaign cuts for state, survey completion month, and quarter, enhancing data accessibility in the lift, optimization, and reach tabs. The UI now features more intuitive cut groupings. Upwave Norms have expanded with new tactic norms for various ad environments and updated channel norms through Q2 2025.
Upwave Wins Generative AI Innovation Award at 8th Annual AI Breakthrough Awards
Upwave received the "Generative AI Innovation Award" at the 8th annual AI Breakthrough Awards, recognized for its AI Agent, Bayes, which automates brand campaign analysis and reporting. Upwaves platform leverages generative AI to deliver actionable campaign insights, streamlining measurement and optimization for marketers.
April 2025 Product Release Notes
Upwave has introduced two new norms, Industry Norms and Tactic Norms, to help contextualize brand campaign performance. These are powered by Upwaves AI agent, Bayes, and can be downloaded as spreadsheets.
January 2025 Product Release Notes
Upwave released AI Campaign Insights Reports for Google Slides and introduced next-day tactic mapping for server-to-server integrated platforms, enhancing brand performance insights.
Upwave, Inc. Profile
HQ Location
642 Harrison Street, Suite 301 San Francisco, CA 94107
Employees
51-100
Social
Financials
SERIES B
