Upwave Overview

This is a summary of the comprehensive capabilities and benefits of Upwave based on over 647 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Upwave, Pathmatics, Voluum, Improvado, Funnel, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Upwave is right for your needs? Our Cuspera AI engine can evaluate how Upwave fits your specific business needs, industry, and context. Get your personalized assessment report today.

Upwave supports business activities such as:

  • Advertisement
  • Market Research
  • Collaboration
  • Sending & Publishing Communications
  • Workflow Management

Upwave can help you with many business goals, such as Build Brand Awareness, Improve Brand Engagement, Enhance Customer Relationships, Enter New Markets Internationally Or Locally, Scale Best Practices, etc. It can help manage these activities if you use Review Sites Amazon and Social Media for these needs. As a solution, Upwave's capabilities include Feedback Surveys, Personalization, Dashboard, etc.

Upwave was founded in 2012. Information Technology and Services Vertical is its biggest customer base.

Reviews

"...Upwave's powerful analytics show advertisers the full brand-building value of GumGum's unique technology capabilities...." #1 Analytics Platform for Brand Marketers

Cuspera Reviews

28 buyers and buying teams have used Cuspera to assess how well Upwave solved their Marketing Data Intelligence needs. Cuspera uses 647 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Business Priorities

Build Brand Awareness and Improve Brand Engagement are the most popular business priorities peers achieved using Upwave.

Other priorities:

  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Establish Thought Leadership
  • Launch New Products
  • Grow Market Share
  • Improve Digital And Social Presence
  • Acquire Customers
  • Improve ROI
  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Market Research , Collaboration , as the business use cases that they have been most satisfied while using Upwave.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Review Sites, Amazon and Social Media

4.78/5 ★

Read Reviews (46)

"...Upwave's powerful analytics show advertisers the full brand-building value of GumGum's unique technology capabilities...." #1 Analytics Platform for Brand Marketers
Market Research

4.91/5 ★

Read Reviews (29)

"...Market research firm Survata found that Amazon's share of product search results had decreased in the last year, potentially opening doors for other retailers. ..." Upwave
Collaboration

4.75/5 ★

Read Reviews (18)

"...Great easy to use tool for project collaboration...."
PEER EXPERIENCES
Advertisement with Review Sites, Amazon and Social Media

4.78/5 ★

Read Reviews (46)

"...Upwave's powerful analytics show advertisers the full brand-building value of GumGum's unique technology capabilities...." #1 Analytics Platform for Brand Marketers
Market Research

4.91/5 ★

Read Reviews (29)

"...Market research firm Survata found that Amazon's share of product search results had decreased in the last year, potentially opening doors for other retailers. ..." Upwave
Collaboration

4.75/5 ★

Read Reviews (18)

"...Great easy to use tool for project collaboration...." Peer review by User

36+ more Business Use Cases

Our AI advisor, Wyz, harnessed 647 insights from peers and experts to help you assess how these Upwave use cases fit your Marketing Data Intelligence needs.

Frequently Asked Questions(FAQ)

for Upwave

What is Upwave?

Upwave is an Analytics Platform for brand marketers to plan, measure, and optimize brand marketing. It’s a complete brand measurement platform for optimizing the campaign delivering cross-channel insights and uncovering optimization decisions to improve advertising effectiveness.

What is Upwave used for?

Upwave is a Marketing Data Intelligence Software mainly used by its customers to Build Brand Awareness and Improve Brand Engagement by Advertisement, Market Research and Collaboration .

What are the top features of Upwave?

Feedback surveys, Personalization and Dashboard are some of the top features of Upwave.

Who uses Upwave?

Upwave is used by Information Technology And Services, Food & Beverages and Real Estate among other industries.

What are Upwave alternatives?

Pathmatics, Voluum, Improvado and Funnel are popular alternatives for Upwave.

Where is Upwave located?

Upwave is headquartered at 642 Harrison Street, Suite 301 San Francisco, CA 94107.

Popular Business Setting

for Upwave

Top Industries

  • Information Technology and Services
  • Food & Beverages
  • Real Estate

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Upwave to Build brand awareness and Improve brand engagement

Peer and Expert Opinion on Features

for Upwave

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Feedback surveys

4.70/5 ★

Read Reviews (81)
Personalization

4.35/5 ★

Read Reviews (16)
Dashboard

3.15/5 ★

Read Reviews (12)
Ticketing

3.73/5 ★

Read Reviews (8)
Gamification

4.17/5 ★

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Feedback surveys

4.70/5 ★

Read Reviews (81)
Personalization

4.35/5 ★

Read Reviews (16)
Dashboard

3.15/5 ★

Read Reviews (12)
Ticketing

3.73/5 ★

Read Reviews (8)
Gamification

4.17/5 ★

Read Reviews (5)

IT and Other Capabilities

for Upwave

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.71/5 ★

Read Reviews (47)
Data Export

3.95/5 ★

Read Reviews (20)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.71/5 ★

Read Reviews (47)
Data Export

3.95/5 ★

Read Reviews (20)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.41/5 ★

Read Reviews (48)
Chat Support

3.88/5 ★

Read Reviews (2)
Phone Support

3.88/5 ★

Read Reviews (2)
Email Support

3.42/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.41/5 ★

Read Reviews (48)
Chat Support

3.88/5 ★

Read Reviews (2)
Phone Support

3.88/5 ★

Read Reviews (2)
Email Support

3.42/5 ★

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.70/5 ★

Read Reviews (2)
Analytics

4.75/5 ★

Read Reviews (53)
Custom Reports

4.59/5 ★

Read Reviews (102)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.70/5 ★

Read Reviews (2)
Analytics

4.75/5 ★

Read Reviews (53)
Custom Reports

4.59/5 ★

Read Reviews (102)

Software Failure Risk Guidance

?

for Upwave

Overall Risk Meter

Low Medium High

Top Failure Risks for Upwave

Vendor Profile Details

Company Name

Upwave

Company Website

https://www.upwave.com/

Year Founded

2012

HQ Location

642 Harrison Street, Suite 301 San Francisco, CA 94107

Employees

51-100

Social

Financials

SERIES B