Latest Product Updates and Feature Enhancements on Upwave
January 2026 Product Release Notes
Upwave has launched AI Campaign Insights Reports, now generally available, offering AI-generated slide decks for campaign performance analysis and recommendations. Additionally, Upwave has updated it...s Industry and Tactic Norms through Q4 2025, introducing new KPIs for select channels and environments.
Upwave's November 2025 product release introduces Tactic Norms for banner sizes and video lengths, enhancing brand lift performance benchmarking. The update includes refreshed Industry and Tactic Nor...ms, a reduced campaign impression threshold, and improved CM360 integration setup. These enhancements aim to optimize campaign effectiveness and streamline operations for users.
Upwave has released its August 2025 product updates, featuring new capabilities such as integrated norms in lift tables, industry selection during campaign setup, and refreshed industry norms. The up...dates also include single-click navigation shortcuts, clearer category names, and expanded cross cuts for campaign analysis.
Upwave's July 2025 product release introduces automatic campaign cuts for state, survey completion month, and quarter, enhancing data accessibility in the lift, optimization, and reach tabs. The UI n...ow features more intuitive cut groupings. Upwave Norms have expanded with new tactic norms for various ad environments and updated channel norms through Q2 2025.
Upwave Appoints John Bulgrin as Chief Revenue Officer
Upwave has appointed John Bulgrin as Chief Revenue Officer. Bulgrin, with over 20 years of experience in media measurement and advertising technology, will help accelerate Upwave's growth. His leader...ship roles at Publicis Groupe, Comscore, and Dynata highlight his expertise. Upwave focuses on AI-powered brand outcomes measurement across various media platforms.
Upwave Appoints Measurement Industry Veteran John Bulgrin as Chief Revenue Officer
Upwave has appointed John Bulgrin, a veteran in the measurement and media industry, as Chief Revenue Officer. Bulgrin, with experience from Comscore and Dynata, will lead Upwave's revenue organizatio...n to drive growth and expand partnerships. His expertise will support Upwave's AI-powered Brand Outcomes platform, enhancing brand performance measurement.
Awards, Recognitions, and Industry Achievements of Upwave
Upwave Wins Generative AI Innovation Award at 8th Annual AI Breakthrough Awards
Upwave received the "Generative AI Innovation Award" at the 8th annual AI Breakthrough Awards, recognized for its AI Agent, Bayes, which automates brand campaign analysis and reporting. Upwaves platf...orm leverages generative AI to deliver actionable campaign insights, streamlining measurement and optimization for marketers.
