Latest Product Updates and Feature Enhancements on Upwave
MNTN Inc. (MNTN) Engages in a Strategic Collaboration With Upwave
Upwave and MNTN Inc. have formed a strategic collaboration to integrate Upwave's measurement capabilities into MNTN's platform. This integration allows advertisers to measure and optimize Brand Lift ...for Connected TV campaigns more efficiently, providing real-time insights and enhancing campaign effectiveness.
Upwave has expanded its partnership with MNTN to integrate native brand lift tracking into MNTN’s advertising software. This integration automates real-time brand lift optimization for Connected TV c...ampaigns, allowing marketers to access in-flight data insights and optimize strategies while campaigns are active. The solution enhances campaign performance by providing measurable brand impact metrics and enabling continuous data-driven optimization.
Upwave and MNTN have expanded their partnership to integrate Upwave's brand-lift measurement into MNTN's CTV platform. This allows real-time measurement of top-of-funnel lift and down-funnel conversi...ons, transforming brand measurement into an active optimization layer. The integration enhances marketers' ability to optimize ad campaigns dynamically, bridging the gap between brand and performance metrics.
Upwave and MNTN Expand Partnership to Scale Brand Outcomes on Connected ...
Upwave and MNTN have expanded their partnership by integrating Upwave's Brand Lift measurement into MNTN's platform. This integration allows advertisers to easily measure and optimize brand outcomes ...for Connected TV campaigns, providing real-time insights into brand metrics such as awareness and consideration. The collaboration aims to enhance the effectiveness of CTV advertising by making brand impact measurement more accessible and actionable.
Upwave and MNTN Expand Partnership to Scale Brand Outcomes on Connected ...
Upwave and MNTN have expanded their partnership by integrating Upwave's Brand Lift measurement into the MNTN platform. This integration allows advertisers to measure and optimize brand outcomes for C...onnected TV campaigns more efficiently, providing real-time insights into brand metrics such as awareness and consideration.
Upwave has launched AI Campaign Insights Reports, now generally available, offering AI-generated slide decks for campaign performance analysis and recommendations. Additionally, Upwave has updated it...s Industry and Tactic Norms through Q4 2025, introducing new KPIs for select channels and environments.
Upwave's November 2025 product release introduces Tactic Norms for banner sizes and video lengths, enhancing brand lift performance benchmarking. The update includes refreshed Industry and Tactic Nor...ms, a reduced campaign impression threshold, and improved CM360 integration setup. These enhancements aim to optimize campaign effectiveness and streamline operations for users.
Upwave has released its August 2025 product updates, featuring new capabilities such as integrated norms in lift tables, industry selection during campaign setup, and refreshed industry norms. The up...dates also include single-click navigation shortcuts, clearer category names, and expanded cross cuts for campaign analysis.
Upwave's July 2025 product release introduces automatic campaign cuts for state, survey completion month, and quarter, enhancing data accessibility in the lift, optimization, and reach tabs. The UI n...ow features more intuitive cut groupings. Upwave Norms have expanded with new tactic norms for various ad environments and updated channel norms through Q2 2025.
Upwave Appoints John Bulgrin as Chief Revenue Officer
Upwave has appointed John Bulgrin as Chief Revenue Officer. Bulgrin, with over 20 years of experience in media measurement and advertising technology, will help accelerate Upwave's growth. His leader...ship roles at Publicis Groupe, Comscore, and Dynata highlight his expertise. Upwave focuses on AI-powered brand outcomes measurement across various media platforms.
Upwave Appoints Measurement Industry Veteran John Bulgrin as Chief ...
Upwave has appointed John Bulgrin as Chief Revenue Officer. Bulgrin, a veteran in media measurement and advertising technology, will lead Upwave's revenue organization. He aims to expand strategic pa...rtnerships and enhance AI-powered brand outcomes measurement. His experience includes roles at Comscore and Dynata, focusing on cross-platform measurement and outcomes-driven solutions.
