Latest Product Updates and Feature Enhancements on Upwave
August 2025 Product Release Notes
Upwave has released its August 2025 product updates, featuring new capabilities such as integrated norms in lift tables, industry selection during campaign setup, and refreshed industry norms. The up...dates also include single-click navigation shortcuts, clearer category names, and expanded cross cuts for campaign analysis.
Upwave's July 2025 product release introduces automatic campaign cuts for state, survey completion month, and quarter, enhancing data accessibility in the lift, optimization, and reach tabs. The UI n...ow features more intuitive cut groupings. Upwave Norms have expanded with new tactic norms for various ad environments and updated channel norms through Q2 2025.
Upwave has introduced two new norms, Industry Norms and Tactic Norms, to help contextualize brand campaign performance. These are powered by Upwaves AI agent, Bayes, and can be downloaded as spreadsh...eets.
Upwave released AI Campaign Insights Reports for Google Slides and introduced next-day tactic mapping for server-to-server integrated platforms, enhancing brand performance insights.
Upwave released AI Campaign Insights Reports, providing AI-generated insights and optimization for advertising campaigns. They integrated with The Trade Desk for enhanced Brand Lift measurement and o...ptimization, offering on-demand reporting and campaign recommendations.
Awards, Recognitions, and Industry Achievements of Upwave
Upwave Wins Generative AI Innovation Award at 8th Annual AI Breakthrough Awards
Upwave received the "Generative AI Innovation Award" at the 8th annual AI Breakthrough Awards, recognized for its AI Agent, Bayes, which automates brand campaign analysis and reporting. Upwaves platf...orm leverages generative AI to deliver actionable campaign insights, streamlining measurement and optimization for marketers.
