Zapier Overview

This is a summary of the comprehensive capabilities and benefits of Zapier based on over 16234 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Zapier, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Zapier is right for your needs? Our Cuspera AI engine can evaluate how Zapier fits your specific business needs, industry, and context. Get your personalized assessment report today.

Zapier supports business activities such as:

  • Workflow Management
  • Communication Management
  • Generation Of New Leads
  • Social Media Management
  • Advertisement

Zapier can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Increase Sales & Revenue, Improve Internal Communications, Improve ROI, etc. It can help manage these activities if you use E-Mail Social Media and Facebook for these needs. As a solution, Zapier's capabilities include Alerts: Popups & Notifications, Personalization, Templates, etc.

Zapier Marketing and Advertising Vertical is its biggest customer base.

Reviews

"...I think that it gives me a sense of control over my work and it helps me improve the workflow...." Peer review by Tabitha S, Sales And Marketing Specialist, Information Technology and Services

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Zapier solved their Marketing Automation needs. Cuspera uses 16234 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Zapier.

Other priorities:

  • Increase Sales & Revenue
  • Improve Internal Communications
  • Improve ROI
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Improve Digital And Social Presence
  • Grow Market Share
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Consistency
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Improve Visibility
  • Establish Thought Leadership
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Workflow Management , Communication Management , Generation Of New Leads , as the business use cases that they have been most satisfied while using Zapier.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Workflow Management

4.48/5 ★

Read Reviews (948)

"...I think that it gives me a sense of control over my work and it helps me improve the workflow...."
Communication Management with E-Mail and Social Media

4.35/5 ★

Read Reviews (559)

"...Thanks to Zapier, we can also configure a task so that every time we publish a new article on our blog, it is automatically published on Twitter or another social network...."
sending & publishing communications

4.31/5 ★

Read Reviews (517)

"...Compiling customer lists, gathering data, sending automated emails...."
tracking & monitoring communications

4.90/5 ★

Read Reviews (29)

"...For example, Call Tracking Metrics to a Google Sheet to Gmail!..."
Generation Of New Leads with Social Media, Facebook and E-Mail

4.77/5 ★

Read Reviews (267)

"...We've also started to use Zapier to automate lead generation and content marketing campaigns...."
PEER EXPERIENCES
Workflow Management

4.48/5 ★

Read Reviews (948)

"...I think that it gives me a sense of control over my work and it helps me improve the workflow...." Peer review by Tabitha S, Sales And Marketing Specialist, Information Technology and Services
Communication Management with E-Mail and Social Media

4.35/5 ★

Read Reviews (559)

"...Thanks to Zapier, we can also configure a task so that every time we publish a new article on our blog, it is automatically published on Twitter or another social network...." Peer review by Jayden Nolan L, Electronic Engineer and Computation
sending & publishing communications

4.35/5 ★

Read Reviews (517)

tracking & monitoring communications

4.35/5 ★

Read Reviews (29)

Generation Of New Leads with Social Media, Facebook and E-Mail

4.77/5 ★

Read Reviews (267)

"...We've also started to use Zapier to automate lead generation and content marketing campaigns...." Peer review by Eric G., Marketing and Advertising

84+ more Business Use Cases

Our AI advisor, Wyz, harnessed 16234 insights from peers and experts to help you assess how these Zapier use cases fit your Marketing Automation needs.

Frequently Asked Questions(FAQ)

for Zapier

What is Zapier?

Zapier is an automation platform that allows users to integrate and automate workflows between web applications. It automates the work by connecting the apps and then moving information between them according to the rules that have been set.

What is Zapier used for?

Zapier is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Workflow Management, Communication Management and Generation Of New Leads .

What are the top features of Zapier?

Alerts: popups & Notifications, Personalization and Templates are some of the top features of Zapier.

Who uses Zapier?

Zapier is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

Where is Zapier located?

Zapier is headquartered at 548 Market St., #62411, San Francisco, CA 94104, US.

Popular Business Setting

for Zapier

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Zapier to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Zapier

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Alerts: popups & Notifications

3.60/5 ★

Read Reviews (526)
Personalization

4.03/5 ★

Read Reviews (335)
Templates

3.39/5 ★

Read Reviews (183)
Recording

3.57/5 ★

Read Reviews (140)
Feedback surveys

4.69/5 ★

Read Reviews (121)
FEATURES RATINGS AND REVIEWS
Alerts: popups & Notifications

3.60/5 ★

Read Reviews (526)
Personalization

4.03/5 ★

Read Reviews (335)
Templates

3.39/5 ★

Read Reviews (183)
Recording

3.57/5 ★

Read Reviews (140)
Feedback surveys

4.69/5 ★

Read Reviews (121)

IT and Other Capabilities

for Zapier

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.95/5 ★

Read Reviews (1427)
Data Export

3.76/5 ★

Read Reviews (633)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.95/5 ★

Read Reviews (1427)
Data Export

3.76/5 ★

Read Reviews (633)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.50/5 ★

Read Reviews (333)
Phone Support

4.23/5 ★

Read Reviews (187)
Chat Support

4.19/5 ★

Read Reviews (218)
24/7 Support

3.44/5 ★

Read Reviews (1414)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.50/5 ★

Read Reviews (333)
Phone Support

4.23/5 ★

Read Reviews (187)
Chat Support

4.19/5 ★

Read Reviews (218)
24/7 Support

3.44/5 ★

Read Reviews (1414)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.82/5 ★

Read Reviews (11)
Analytics

4.28/5 ★

Read Reviews (209)
Custom Reports

3.93/5 ★

Read Reviews (934)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.82/5 ★

Read Reviews (11)
Analytics

4.28/5 ★

Read Reviews (209)
Custom Reports

3.93/5 ★

Read Reviews (934)

Software Failure Risk Guidance

?

for Zapier

Overall Risk Meter

Low Medium High

Top Failure Risks for Zapier

Vendor Profile Details

Company Name

Zapier

Company Website

https://zapier.com/home

HQ Location

548 Market St., #62411, San Francisco, CA 94104, US

Employees

101-250

Social

Financials

SEED