Zapier Overview

Zapier automates work across 6,000+ app integrations. Workflow automation software allows focus on important tasks.

Use Cases

Customers recommend Workflow Management, Communication Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Zapier.

Other use cases:

  • Social Media Management
  • Advertisement
  • Engagement Management
  • Helpdesk Management
  • Sales Document Management
  • Contact List Management
  • Collaboration
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Zapier.

Other priorities:

  • Increase Sales & Revenue
  • Improve Internal Communications
  • Improve ROI
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Improve Digital And Social Presence
  • Grow Market Share
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Consistency
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Improve Visibility
  • Establish Thought Leadership
  • Improve Navigation
See all business priorities See less business priorities

Zapier Use-Cases and Business Priorities: Customer Satisfaction Data

Zapier works with different mediums / channels such as E-Mail. Social Media. and Facebook.

Zapier's features include Alerts: Popups & Notifications, Personalization, Templates, etc. and Zapier support capabilities include Email Support, Phone Support, Chat Support, etc. also Zapier analytics capabilities include Analytics, and Custom Reports.

Reviews

"...All of our new lead management and email setup is handled by this system...." Peer review by Kohl Meeks

Peer review evidence (same sources as the product rating summary)

"...We use Zapier to connect our Facebook ads to our CRM system ONTRAPORT, and in turn to add newly added contacts to other systems to automate our workflows...." Peer review by Matthew Veil, Marketing Broker, Atlas Internet Marketing LLC
"...I am able to send automatic email alerts for audits performed through iAuditor for my company, which is a great help...." Peer review by Robert H, Associate Systems Engineer
"...I'm running a lot of lead generation nurturing and customer service / customer ratings with Shopify...." Peer review by Kory A., Internet

Zapier, AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Zapier

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Zapier is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Zapier Customer wins, Customer success stories, Case studies

What Are the key features of Zapier for Workflow Management?

Why is Zapier the best choice for Communication Management?

What makes Zapier ideal for Generation Of New Leads?

What Are the key features of Zapier for Social Media Management?

11 buyers and buying teams have used Cuspera to assess how well Zapier solved their Marketing Automation needs. Cuspera uses 16234 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

 

Just Eat Spain - Food Delivery - Large

How Just Eat Spain cut restaurant partner onboarding time with Zapier

Madrid, Spain

Just Eat Spain significantly reduced restaurant partner onboarding time from 13 to 5 days using Zapier's automation platform. The system automates workflows across multiple teams, saving 15 hours per... person weekly and enhancing productivity. It also integrates Salesforce, improving data accuracy and operational efficiency. The success has led to the model being shared with other Just Eat markets.

Read on →
 

Autotorino - Automotive - Large

How Autotorino Automated Lead Intake and Inbound Calls with Zapier and Salesforce

Sondrio, Italy

Autotorino automated its lead intake and inbound call management using Zapier and Salesforce. This integration streamlined lead processing from multiple sources and improved call handling, saving 2,3...94 hours for the CRM team. The automation enhanced data integrity and visibility, allowing Autotorino to capture and act on customer interactions more effectively.

Read on →
 

Rozas - Legal Services - Medium

How Rozas uses Zapier to give every lead a 2-minute head start

USA

Rozas, a legal services firm, uses Zapier to automate its lead intake process, reducing the time from lead arrival to conversation to two minutes. This automation integrates AI by Zapier, Clio Grow, ...RingCentral, and Gmail, saving over 66 hours of administrative time monthly and improving conversion rates by 22.8%. The system enhances client communication and streamlines workflow, allowing the firm to focus on quality and follow-up.

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Mercari - Consumer Services - Large

Tokyo, Japan

Zapier powers Mercari's AI support system, handling 120,000 tickets monthly. The system automates first replies for 97% of cases and fully resolves about 47,000 tickets each month. This saves over 3,...000 support agent hours monthly. Customer satisfaction scores increased by one full point. Mercari's team can now focus on complex support cases, while automation manages routine inquiries.

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Palo Alto Networks - Computer & Network Security - Very Large

Santa Clara, USA

Zapier helped Palo Alto Networks automate demo account provisioning with AI-powered Slack workflows. The solution served over 3,000 internal users and replaced manual processing. This automation save...d the company $150,000 per year, equal to one full-time employee. Follow-up requests dropped by 20% after personalized bot replies. Palo Alto Networks is now productizing this chat interface for customers.

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ClickUp - Information Technology And Services - Large

San Diego, USA

Zapier MCP helped ClickUp's support team save over 917 hours each month. Corey Smith built an AI-powered ticket triage system that cut research time per support ticket from 15 minutes to just 4 minut...es. The system pulls context from Zendesk and matches it with internal docs, giving reps a structured summary before they reply. This led to a 73% reduction in research time for about 5,000 tickets monthly. Other teams at ClickUp noticed the improvement and wanted the same solution.

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Zapier

What is Zapier?

Zapier is an automation platform that allows users to integrate and automate workflows between web applications. It automates the work by connecting the apps and then moving information between them according to the rules that have been set.

Zapier connects over 5,000 apps, allowing conversations to flow automatically. It uses no code to automate repetitive tasks between two or more apps. When an event occurs in one app, Zapier can notify another app to perform or do a specific action, increasing business efficiency.

Some of its features are accounting integration, application management, business process automation, collaboration tools, compliance management, configurable workflow, ERP, email management, multiple data sources, no-coding and many more.

What is Zapier used for?

Zapier is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Workflow Management, Communication Management and Generation Of New Leads .

What are the top features of Zapier?

Alerts: popups & Notifications, Personalization and Templates are some of the top features of Zapier.

Who uses Zapier?

Zapier is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Zapier alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison and Omnisend are popular alternatives for Zapier.

Where is Zapier located?

Zapier is headquartered at 548 Market St., #62411, San Francisco, CA 94104, US.
lightning

Peers used Zapier for workflow management and communication management

Zapier Competitors

Zapier Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.82/5 ★

Read Reviews (11)
Analytics

4.28/5 ★

Read Reviews (209)
Custom Reports

3.93/5 ★

Read Reviews (934)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.82/5 ★

Read Reviews (11)
Analytics

4.28/5 ★

Read Reviews (209)
Custom Reports

3.93/5 ★

Read Reviews (934)

Zapier Integrations

Zapier integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.95/5 ★

Read Reviews (1427)
Data Export

3.76/5 ★

Read Reviews (633)

Ryver

4.42 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Magentrix Customer Portal

4.32 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Meltwater Media Monitoring

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Facebook Pages

4.19 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Salesforce DX works

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Zapier

Overall Risk Meter

Low Medium High

Top Failure Risks for Zapier

Zapier, Inc. News

Product

Zapier MCP: Perform 30, 000+ actions in your AI tool

Zapier introduces the Model Context Protocol (MCP), enabling AI tools to perform over 30,000 actions by integrating with Zapier's library of 9,000+ app connections. This protocol facilitates seamless AI integration with apps like Slack and Outlook, offering code-free setup and robust security features, making it enterprise-ready.

Read more →
Product

Prevent lock-in with AI model flexibility on Zapier

Zapier enhances its platform by allowing users to integrate various AI models from different providers into their workflows, offering flexibility and preventing vendor lock-in. This capability enables businesses to choose the best AI tools for specific tasks without being tied to a single provider, facilitating seamless automation across organizational processes.

Read more →
Product

ZoomInfo Data Just Got Easier to Use in Zapier

Zapier has integrated with ZoomInfo, enabling users to automate data enrichment and lead management processes. This integration allows ZoomInfo's verified data to seamlessly flow into various applications like CRM, Slack, and email tools, enhancing workflows without the need for complex integration projects.

Read more →
Product

AI by Zapier: Easily add AI steps to your workflows

Zapier introduces "AI by Zapier," a tool that integrates AI steps into workflows, enhancing automation with reasoning capabilities. Available on Pro plans and higher, it supports various AI models, including OpenAI's GPT-5 mini and Google's Gemini 2.5 Flash. Users can choose models based on task complexity, enabling nuanced lead management and other advanced use cases.

Read more →

Zapier, Inc. Profile

Company Name

Zapier, Inc.

Company Website

https://zapier.com/home

HQ Location

548 Market St., #62411, San Francisco, CA 94104, US

Employees

101-250

Social

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Financials

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