With the exponential growth in digital marketing this past decade, Marketing Automation tools are now an essential resource for B2C and B2B marketing and sales departments, to compete. Marketing automation software can be deployed as a SaaS or a platform, but the solution is designed specifically to help marketers capture leads, develop relationships, and move prospects through the sales funnel at scale. Marketing automation is geared towards performance and can include several categories of marketing capabilities such as email, social media, paid ads, and analytics.
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Updated By Cuspera
Last updated: Sep 27, 2024
Marketing Automation platforms come with a strong and robust technology foundation to support several of the key marketing process automation - both inbound and outbound. They generally provide Email Marketing and SMS Marketing, Mobile Marketing along with website and landing page builders, Many of the platforms support some level of Social Media Marketing also. The platforms provide built-in CRM integrations. The platforms differentiate themselves with the scale, reliability, security and privacy features.
On the other hand, there are several Marketing Automation All-in-One suites that come as integrated packages and are best suited for SMB business. They include all key marketing tools like Email Marketing, campaign management, SMS Marketing, Email Marketing and many more. They are easy to install and easy to use.
Here we present some of the best Marketing Automation Platforms available
Marketing Automation Software for lead management and B2B marketers
Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).
Key feature of Adobe Marketo Engage includes: Create, automate and measure campaigns across channels, Account Insights & Profiling, Identify the right target accounts using data and AI, Engage customers with relevant conversations in minutes, Communicate with customers wherever they are, Integrate social to find customers and make them advocates, Target the right customers with personalized display ads, Interact dynamically with customers on website, Drive more pipeline faster with Sales and Marketing coordinated engagements.
Adobe Marketo Engage provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness. Marketing automation tools within software facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Email marketing campaigns can be automated in addition to tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.
Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency.Ari Sheinkin
vice president of Experience Engine
IBM
Vendor: Adobe Inc.
Founded: 1982
Company Size: 10001+
HQ Location: 345 Park Avenue, San Jose, CA 95110-2704
Financials: SERIES A
Marketing Software for Small Businesses. Inbound Marketing.
HubSpot marketing hub is a cloud-based marketing software for marketing teams to manage inbound digital marketing activities.
It provides capabilities to help grow inbound website traffic and manage leads, social media publishing and monitoring, blogging, SEO(Search Engine Optimization), website content management, email marketing, marketing automation, and reporting and analytics.
It provides drag and drop capabilities to create inbound marketing content, It provides automated capabilities for calls-to-action and to provide personalized messaging based on location, traffic source, device and persona. It automatically records and organizes every interaction to track customers and help generate reports.
HubSpot is easy to use, easy to train people on, and easy to customize. It empowers people to do what they do bestPhoebe Scott
Global Director, CRM
Avison Young
Vendor: HubSpot, Inc
Founded: 2006
Company Size: 1001-5000
HQ Location: 25 First Street, 2nd Floor Cambridge, MA 02141 United States
Financials: IPO
Marketing Cloud Account Engagement with marketing and sales alignment
Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.
It is primarily a full solution encompassing marketing automation, B2B marketing analytics, salesforce engagement, and account-based marketing delivering personalized content. The channels include SMS, e-mail, social media, etc.
Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.
Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to.Adam Lavezzo
VP, Revenue Strategy & Operations
BetterUp
Vendor: Salesforce, Inc.
Founded: 1999
Company Size: 10001+
HQ Location: 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Financials: IPO
Digital Transformation is an essential part of marketing strategy for businesses and the first step towards that is automating many of the marketing processes. Hence digital marketing tools that can automate some of these are so critical. Many of them could be highly priced because they come with fully loaded features and enterprise grade functionality. But you can always find tools that don’t cost much, but are great to start with. Many of these tools are free for a basic edition. Here are some such tools.
Marketing Automation Software for inbound marketing and sales
Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.
Hubspot CRM includes automated Sales pipeline data in a dashboard format, updated in real-time, Sales tracking tools, email templates, updated contacts list, live chat and more.
Hubspot Marketing Hub includes landing pages and email templates for content creation, diversion of web-traffic to key pages, drip-campaigns and email tools for converting leads into customers. Hubspot Marketing Hub features also include Marketing automation tools, customising content and campaigns to increase leads and referrals and customer conversions.
Hubspot Sales Hub features include automated follow-up emails, live chat with prospects and leads, website visitor information in real-time, predictive lead scoring and pipeline management.
Hubspot Customer Service includes tools for enhancing customer experience such as one universal Inbox that brings in sync communication from all channels, automated and self-service customer help tools.
Most of the automation tools in the market we considered were good for outbound email marketing, but from an Inbound Marketing perspective, none were as good as HubSpot. Those options were also better suited to enterprise companies.KAPIL ARORA
Founder
TransFunnel
Vendor: HubSpot, Inc
Founded: 2006
Company Size: 1001-5000
HQ Location: 25 First Street, 2nd Floor Cambridge, MA 02141 United States
Financials: IPO
Become the brand you want to be with smarter marketing built for big things.
Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.
The end-to-end platform has marketing CRM, personalized audience dashboard, segmentation capabilities and tags. It helps create signup forms, landing pages, social media posts and an intelligent audience finder.
It helps to build, launch and measure campaigns across channels. It helps brand building using a content studio and brand templates and helps in creating domains and websites. MailChimp also has an advanced reporting & analytics platform to measure the campaign performance and give smart recommendations for campaigns using A/B testing and multivariate testing.
Since using Mailchimp, I feel so much more confident in managing all our marketing. Like I got this.Marissa Axell
Co-founder
17th Street Athletic Club
Vendor: Intuit Inc
Founded: 2001
Company Size: 1001-5000
HQ Location: 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA
Financials: SEED
All-in-one marketing, sales, support CRM that attract targeted web visitors, engage and capture leads
EngageBay Marketing is an all-in-one Marketing and Sales CRM software that attract targeted web visitors, engage and capture leads, nurture and turn them into happy customers. It's an affordable HubSpot for small and medium businesses. It helps to enhance customer relationships, increase sales and revenue and acquire customers.
EngageBay combines lead generation, email marketing, marketing automation, CRM, and social media engagement. It allows users to create email campaigns and automate marketing processes and sales funnels. Its marketing suite provides businesses with the tools to design, manage, and run customized marketing campaigns. It offers an in-built CRM to help users organize their business contacts, manage relationships, and track pipelines.
Some of its features include attracting the right audience to the website using the marketing tools, engage visitors and capture leads, effortlessly nurture the audience with email marketing automation, free CRM to view the deal pipeline and track the status of every deal, boost the productivity of the support agents by creating tasks and many more.
It covers everything a small business sales/marketing team needs.Gergely Csaba N.
Online Marketing
Chamaileon
Vendor: EngageBay
Company Size: 11-50
HQ Location: 1007 North Orange Street 4th Floor #180 Wilmington, DE 19801
Financials: PRIVATE
With growing global competition and increasing need to personalize messages for customers in order to connect, marketing tasks have become tremendously complex.
Marketing automation is how marketing teams use technology to automate routine activities across their various processes and multifunctional campaigns. Using Marketing Automation tactics, businesses can stay on top of their marketing activities while effectively targeting customers with pre-programmed or automatically triggered messages across email, web, and social networks.
Software that enables a marketing team to automate repetitive tasks such as email marketing, social media posting, and even ad campaigns is known as Marketing Automation software.
Using the technology of Marketing Automation not only makes these tasks easier but also enables marketers to design a more personalized experience for their potential customers.
As a result, with the exponential growth in digital marketing this past decade, Marketing Automation tools are now an essential resource for B2C and B2B marketing and sales departments, to compete.
Marketing automation software can be deployed as a SaaS or a platform, but the solution is designed specifically to help marketers capture leads, develop relationships, and move prospects through the sales funnel at scale.
Marketing automation is geared towards performance and can include several categories of marketing capabilities such as email, social media, paid ads, and analytics.
As per market research reports, the global marketing automation software market is expected to grow from USD 5.2 billion in 2022 to USD 9.5 billion by 2027 at a CAGR of 12.8% during this period. The increased usage of marketing automation software is fueled by growth of digitization in businesses, increased usage of mobile devices and internet penetration across the world. Commoditization of marketing automation software has resulted in decreased prices and this in turn is fueling the growth of the software market.
In large B2B marketing and sales teams, Marketing Automation has a huge impact on behavior-based workflows. The workflow automatically pushes relevant content to the customer based on how the company defines the actions, and the Marketing Automation tool also collects feedback on how it performs. By analyzing where customers continue to engage and where they drop out of the funnel, B2B companies can streamline the workflow and optimize their marketing and lead nurturing activities.
As a result, top marketing decision-makers can use Marketing Automation software to understand how the marketing department is making an impact on business revenue and which campaign strategies are showing the best ROI. Teams that are involved in content marketing and social media management can use Marketing Automation software to schedule and promote content to the prospects at the right time and automate responses to those messages.
The best marketers are using both Inbound Marketing and Marketing Automation together, and they are getting great returns
Marketing automation software can use tracking codes across social media, email, and webpages to observe and understand the behavior of potential customers. This enables marketers to offer a highly targeted response and develop a unique nurturing campaign that nudges the lead along with their interest. As a result, brands can rely on Marketing Automation software to more efficiently and effectively target consumers.
Not meeting the right person with the right message at the right time, is often the cause of many abandoned sales carts or funnel drops. Marketing automation software relies on programmed workflows to analyze a customer’s journey and offers them highly targeted content with the goal of moving them from the top of the marketing funnel to sales-ready leads, using a variety of integrated tools and media.
Marketing automation software can manage complicated internal marketing processes including budgeting, planning, approvals, calendar schedules, collaboration (both internal and vendors), campaign and content creation, and much more that goes into managing the operational efficiency of marketing teams.
In addition to the obvious financial impact, most marketers agree that the biggest benefit of a Marketing Automation software is the time saved.
In a complex and noisy market, Marketing Automation technology can help build better customer relationships by understanding what they are looking for and meeting them on their preferred channels. None of this would be possible without the underlying technology that enables processes of millions of data points per second.
Strong customer relationships drive sales, sustainability, and growth
Marketing automation allows marketing teams to scale up their marketing efforts across channels, without loss in quality. With automation, businesses can build relationships with prospects and provide them with a consistent experience despite their varying needs.
Marketing automation software frees up a tremendous amount of manpower. Regardless of the size of your marketing or sales team, using Marketing Automation software, your business can continue to interact with millions of customers on a daily basis just like the big brands.
Business marketing has exploded in scope and complexity making it practically impossible for marketers to efficiently and effectively reach target customers without a fully implemented marketing automation system
Marketing automation software allows you to micro-manage millions of critical omnichannel activities such as cross-selling, up-selling and targeted email reminders, which are simply impossible to manage manually. Collectively these activities can help drive up customer basket value and in turn impact revenue.
No longer can sales and marketing teams point fingers at each other over lapsed, low quality or insufficient leads. Marketing automation enables clear processes to be defined and offers in-depth visibility into the company’s pipeline.
AI helps marketers identify thousands of customer micro-segments (e.g., high spenders, people about to replenish, people about to churn, etc.) across all product types and categories. By bringing in marketing campaigns, messages can be tested at scale, and the results fed back into the system, enabling a learning curve that is AI-driven.
The objective of most marketing teams is to increase brand visibility, generate leads, nurture prospects, and analyze traffic behavior and optimize campaign performance. Marketing automation software is designed to take on the manual labor of many of these tasks using advanced technology tools.
Marketing Automation capabilities intersect with automation capabilities of many of the processes like Email Marketing, Social Media Marketing, Lead Generation, Lead Management and Content Marketing. Many Marketing Automation tools provide one or more of the above capabilities built-in though there are specialized tools that are focused on specific processes.
Marketing Automation tools provide flexible builder components to create targeted, dynamic and multi-faceted campaigns. This is done by leveraging the CRM data and taking into account the desired customer experience.
By bringing together several critical tasks under one Marketing Automation software, marketing teams can have centralized control and visibility across channels, webpages, CMS and email tools. Providing visualization tools for marketing workflows, marketers can test their campaign flows, customer experience touchpoints and take necessary corrective action.
Most Marketing Automation tools come with the ability to generate different cuts of reports targeted for different stakeholders leveraging data generated across various activities and datasets. This helps marketers to make informed decisions. Analytics provide added strength to analyze the effectiveness of campaigns, measure ROI and make necessary adjustments.
Marketing automation software offers in-depth (and often real-time) customer-focused data that enables teams to micro-segment customers, design more personalized campaigns, and ultimately impact RoI.
Though Lead Scoring is part of Lead Generation tools, many Marketing Automation tools provide this ability. One of the key aspects of Lead Qualification is to do automated lead scoring using several parameters and data points. These could be using data from page views, form submission, email interactions along with getting source identity data. Lead Scoring helps in engaging with leads at the right time with the right content and assigning the right resources.
Marketing Automation tools need to leverage the various data points already available in different tools in the company like CRM, CDP, website. Hence they need to provide integration capability to leverage this. Preferably they should provide out of the box integration with popular CRM.
The introduction of Artificial intelligence (AI) had a major impact on the efficiency of Marketing Automation software. While Marketing Automation made it simple to carry out repetitive tasks, it was AI that gave more meaning to the tasks using predictive analysis and personalization engines.
Therefore, you can expect to see several features of AI already being deployed in many Marketing Automation tools.
AI tools that are integrated within Marketing Automation software enable marketers to find new customers whose profiles align with existing customer profiles. Based on data points such as interests, buying habits, and past interactions, the algorithm offers powerful capabilities to analyze and filter down potential audiences.
By integrating AI technology with Marketing Automation, companies can also offer tailored content, personalized emails and landing pages. AI also powers chatbots and virtual assistants to help existing customers quickly find what they are looking for.
Recently voice-activated and visual search opportunities have begun trending. As a result, the savvy marketer who can integrate AI-powered visual and voice searches that leverage IoT enabled devices can expect to make an impact on their bottom-line.
Choosing a Marketing Automation software is often a confusing task due to its powerful capabilities that bring together features from email service providers, social media automation, workflow automation, project management, customer relationship management (CRM), and analytics software.
A business can automate everything from their communication with customers to their engagement (including following up and scheduling), or their internal workflow using Marketing Automation software. Knowing which of these are important along with your priorities would help rank software best suited for your business.
A Marketing Automation software can help across key marketing activities such as lead generation, customer segmentation, lead nurturing, content marketing, cross-sell and upsell, customer retention, and measurement. Depending on the capabilities that you critically need, you can choose either a specialized software (like Content Marketing, Email Marketing) or a generic platform that can support various types of automation.
Additionally, there are so many Marketing Automation software options in the market today, that trying to find the one that fits your needs and objectives is an arduous task. According to Email Monday, spending on Marketing Automation tools will grow rapidly, reaching $25.1 billion annually by 2023.
This matters as the medium, type, and frequency of message/interaction, the channel all vary between B2B and B2C businesses. B2B businesses tend to focus on knowing their customer more closely and have controlled messaging to them based on their position in the customer company. They are more account-based and prefer outreach programs such as email. B2C businesses tend to be available on all channels their customers can be found on. These businesses need not only reach out to new customers but also need to use these channels effectively to service existing customers with inbound messaging.
Enterprises tend to have more decentralized teams that require greater coordination than a smaller business. Hence a Marketing Automation software that has more workflow features is ideal for a large enterprise. SMBs should focus on off the shelf, easy to deploy solutions that can be set up and deployed quickly without too much technical know-how.
Knowing which channels and media you will need to use is the first step, as automation solutions are often specialized for select channels. This should be based on market research, where your customers are and on what your competitors are up to.
Listing out your existing platforms can help you narrow down your search for a solution, based on whether it integrates with your existing platform.
Marketing Automation software that helps you identify new customers is different from those that help you engage with existing customers and increase revenue. Knowing your business goals can help you rank and shortlist preferred software.
Marketing automation software is often confused with other marketing software such as sales tools, CRM (Customer Relationship Management) software and social media publishing tools, as they have overlapping functionality.
It is essential to understand exactly what expectations you have from your Marketing Automation software and ensure the solution you purchase integrates with your existing tools.
For example, you need your Marketing Automation software to be able to talk to your existing CRM and be able to access customer data. At the same time, you may want the flexibility to implement your own customizations as to how it interacts. Knowing what your final expectations are can help save time and money in setting up your automated processes.
Another challenge is managing internal expectations. Often Marketing Automation tools are considered a threat to marketing jobs, but that is not true. Marketing automation is a tool for marketers to be able to manage the volume of interactions in an intelligent and sophisticated way to impact their marketing objectives. It is neither a replacement for personnel nor a magic wand that delivers instantly qualified leads.
In the hands of an experienced marketing manager, the Marketing Automation software can help create contextual customer journeys based on each individual's needs, resulting in long-lasting customer relationships. However, without the context of where in the sales funnel
the automation needs to be defined, incorrectly programmed automation can result in a disjointed experience for prospective customers.
In understanding ROI for any Marketing Automation software, consider the software that enables your team to perform more efficiently, drive qualified leads and help target the right customers at the right time. All of these activities can help push marketing attributed revenue.
There are several statistics that showcase the business benefits of implementing Marketing Automation. According to an Invespro article, Marketing Automation on average drives up to 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of Marketing Automation users saw an increase in the number of leads using Marketing Automation software, and 77% had an increase in conversions.
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Marketing Automation Software for inbound marketing and sales
Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.
Vendor: HubSpot, Inc
Founded: 2006
Company Size: 1001-5000
HQ Location: 25 First Street, 2nd Floor Cambridge, MA 02141 United States
Financials: IPO
Marketing Automation Software for lead management and B2B marketers
Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).
Vendor: Adobe Inc.
Founded: 1982
Company Size: 10001+
HQ Location: 345 Park Avenue, San Jose, CA 95110-2704
Financials: SERIES A
Marketing Cloud Account Engagement with marketing and sales alignment
Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.
Vendor: Salesforce, Inc.
Founded: 1999
Company Size: 10001+
HQ Location: 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Financials: IPO
An automated Growth Marketing Platform
Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI)
Vendor: Banzai International Inc
Company Size: 101-250
HQ Location: Seattle, Washington
Financials: SERIES A
CXA Platform to engage with their customers
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on the active campaign’s mix of pre-built automation and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
Vendor: Activecampaign
Founded: 2003
Company Size: 1001-5000
HQ Location: 1 North Dearborn St, 5th Floor, Chicago, IL 60602
Financials: SERIES C
The easiest way to automate your work
Zapier is an automation platform that allows users to integrate and automate workflows between web applications. It automates the work by connecting the apps and then moving information between them according to the rules that have been set.
Vendor: Zapier
Company Size: 101-250
HQ Location: 548 Market St., #62411, San Francisco, CA 94104, US
Financials: SEED
Sales & Marketing Automation Platform to boost conversions and deliver results.
SharpSpring is a sales and marketing automation platform for sales and marketing team to drive more leads and increase sales.
Vendor: SharpSpring Technologies, Inc
Founded: 2011
Company Size: 101-250
HQ Location: 5001 Celebration Pointe Avenue Suite 410 Gainesville, FL 32608
Financials: IPO
SEO Reporting Tool & Marketing Dashboards for Agencies
AgencyAnalytics is the industry's leading reporting software for marketing agencies. Boost revenue, save time, and impress the clients with insightful automated reports and live dashboards that show the full impact of the marketing efforts.
Vendor: AgencyAnalytics Inc.
Company Size: 1-10
HQ Location: 18 King Street East, Suite 1400, Toronto, Ontario, M5C 1C4, Canada
Financials: PRIVATE
Marketing Software for Small Businesses by GetResponse
GetResponse is a comprehensive marketing automation platform for marketing teams to boost sales, increase revenue and increase traffic to your website.
Vendor: GetResponse S.A.
Founded: 1998
Company Size: 251-500
HQ Location: Arko?ska 6/A3 80-387 Gda?sk, Poland
Financials: PRIVATE
Build, Improve, Grow | Mobile App Success Made Simple?
Vendor: Google LLC
Company Size: 10,001+
HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Financials: SERIES A
Marketing Automation tool to craft contextual and personalized campaigns
WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.
Vendor: WebEngage
Company Size: 251-500
HQ Location: B-1602, Lotus Corporate Park, Goregaon East, Mumbai, Maharashtra 400063, IN
Financials: SERIES B
Process Management and Automation - Nintex
Vendor: Nintex, Inc.
Company Size: 251-500
HQ Location: Bellevue, Washington
Financials: M&A
Full stack growth platform for marketers, product and growth managers
Netcore Cloud’s Customer Engagement & Experience platform (formerly known as Netcore Smartech) is a one-stop growth platform that enables marketers, growth, and product managers to drive powerful conversations with customers across multiple touchpoints. Backed by the power of AI/ML, Netcore Cloud enables website and mobile app brands to fuel omnichannel growth. The platform offers:
Vendor: Netcore Cloud Pvt. Ltd
Company Size: 501-1000
HQ Location: Netcore Cloud Pvt. Ltd. , 8th Floor, Peninsula Towers, Peninsula, Corporate Park, G. K. Marg, Lower Parel (W), Mumbai - 400013.
Financials: PRIVATE
ContentStudio - Discovery, Curation & Social Media Management ...
Content Studio is a content marketing and social media management platform for startups, entrepreneurs, business owners, brands, agencies and publishers, who are keen to increase their revenues, by sharing best content consistently
Vendor: ContentStudio Inc
Company Size: 1-10
HQ Location: Regeringsgatan 65, c/o SUP46, Plan 3, Stockholm, Stockholm County 11156, SE
Financials: PRIVATE
Multichannel and VDP Marketing Software
XMPie is a leading provider of software for cross-media, variable data one-to-one marketing, and offers solutions to help businesses create and manage highly effective direct marketing and cross-media campaigns. It helps to scale best practices, build brand awareness and improve ROI.
Vendor: Xerox
Company Size: 10001+
HQ Location: 201 Merritt 7, Norwalk, CT 06851, US
Financials: M&A
The Best Text Alert System for Businesses
Mobile Text Alerts is a world-class SMS platform for businesses to engage their customers and employees effectively. It helps businesses and organizations grow their revenue and streamline their communication through mass text messaging services. It is designed for small and medium-sized businesses, allowing them to communicate with their clients through messaging.
Vendor: Mobile Text Alerts
Company Size: 1-10
HQ Location: 349 5th Ave New York, NY 10016
Financials: PRIVATE
Online visibility management and content marketing SaaS platform
Semrush is a leading online visibility management software-as-a-service platform usable in eCommerce for enabling online sales and Enterprises with customer data with more than 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms. Semrush is a critical solution for all companies that are serious about online presence.
Vendor: Semrush Inc.
Founded: 2008
Company Size: 501-1000
HQ Location: SEMrush Inc. 800 Boylston Street Suite 2475 Boston, MA 02199
Financials: PRIVATE
Leadfox Automatically Generate New Leads and Customers
LeadFox is a marketing automation platform for SMB and agencies that helps to automatically generate new leads and customers. It helps to scale best practices and increase sales and revenue.
Vendor: LeadFox Technology Inc.
Company Size: 11-50
HQ Location: 10 Rue Bowen S #100 Sherbrooke, Quebec J1G 2C5 Canada
Financials: PRIVATE
Dashly conversation platform
Vendor: Dashly
Company Size: 11-50
HQ Location: San Francisco Ct, Stanford, California 94305, US
Financials: PRIVATE
Use Asana to manage your team's work, projects, & tasks online ...
Asana is a task management and collaboration tool used by organizations to manage team projects, processes, and tasks.
Vendor: Asana
Founded: 2008
Company Size: 251-500
HQ Location: 1550 Bryant Street, Suite 200, San Francisco, CA 94103
Financials: SERIES E
Vendasta | The white-label platform for companies selling
Vendasta is a white label marketing, sales and CRM platform for companies that sell digital products and services to small and medium businesses worldwide. It helps to acquire customers and improve digital and social presence.
Vendor: Vendasta
HQ Location: 405 220 3rd Avenue S, Saskatoon, Saskatchewan S7K 1M1, CA
Data-Driven Marketing Platform to power customer acquisition and retention.
Zeta Marketing Platform combines billions of unique data identities with AI to provide personalized, omnichannel experiences enabling customer acquisition and retention.
Vendor: Zeta Global Corp.
Company Size: 251-500
HQ Location: Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN
Financials: SERIES F
CRM with Marketing Automation for maximum growth and efficiency
GreenRope is a CRM that includes Marketing Automation platform that provides powerful and easy to use marketing automation, email marketing, and social media integration. It helps to increase sales and revenue and acquire customers.
Vendor: GreenRope, LLC
Founded: 2001
Company Size: 11-50
HQ Location: 249 South Highway 101, Suite 525, Solana Beach, CA, 92075, United States
Financials: SEED
AI driven Omni Channel Marketing Platform to drive customer engagement
MoEngage is a customer engagement platform that creates smart segments, omnichannel campaigns and improves conversions. It helps to increase customer lifetime value and enhance customer relationships.
Vendor: MoEngage, Inc.
Company Size: 501-1000
HQ Location: 315 Montgomery St, San Francisco, California 94104, US
Financials: SERIES E
