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Marketing Automation Software 2021: Comprehensive Guide

With the exponential growth in digital marketing this past decade, Marketing Automation tools are now an essential resource for B2C and B2B marketing and sales departments, to compete. Marketing automation software can be deployed as a SaaS or a platform, but the solution is designed specifically to help marketers capture leads, develop relationships, and move prospects through the sales funnel at scale. Marketing automation is geared towards performance and can include several categories of marketing capabilities such as email, social media, paid ads, and analytics. Learn how Marketing Automation Platforms help your business and how to choose the right software.

Last updated: Apr 8, 2021

Marketing Automation Software 2021:  Comprehensive Guide

What is Marketing Automation?

With growing global competition and increasing need to personalize messages for customers in order to connect, marketing tasks have become tremendously complex.

Marketing automation is how marketing teams use technology to automate routine activities across their various processes and multifunctional campaigns. Using Marketing Automation tactics, businesses can stay on top of their marketing activities while effectively targeting customers with pre-programmed or automatically triggered messages across email, web, and social networks.

What is Marketing Automation Software?

Software that enables a marketing team to automate repetitive tasks such as email marketing, social media posting, and even ad campaigns is known as Marketing Automation software.

Using the technology of Marketing Automation not only makes these tasks easier but also enables marketers to design a more personalized experience for their potential customers.

As a result, with the exponential growth in digital marketing this past decade, Marketing Automation tools are now an essential resource for B2C and B2B marketing and sales departments, to compete.

Marketing automation software can be deployed as a SaaS or a platform, but the solution is designed specifically to help marketers capture leads, develop relationships, and move prospects through the sales funnel at scale.

Marketing automation is geared towards performance and can include several categories of marketing capabilities such as email, social media, paid ads, and analytics.

Top Product List in

Marketing Automation Software for B2B

In large B2B marketing and sales teams, Marketing Automation has a huge impact on behavior-based workflows. The workflow automatically pushes relevant content to the customer based on how the company defines the actions, and the Marketing Automation tool also collects feedback on how it performs. By analyzing where customers continue to engage and where they drop out of the funnel, B2B companies can streamline the workflow and optimize their marketing and lead nurturing activities.

As a result, top marketing decision-makers can use Marketing Automation software to understand how the marketing department is making an impact on business revenue and which campaign strategies are showing the best ROI. Teams that are involved in content marketing and social media management can use Marketing Automation software to schedule and promote content to the prospects at the right time and automate responses to those messages.

The best marketers are using both Inbound Marketing and Marketing Automation together, and they are getting great returns

G H

Greg Head

CEO, Scaling Point

Three Categories of Marketing Automation Software

Intelligence Tracking

Marketing automation software can use tracking codes across social media, email, and webpages to observe and understand the behavior of potential customers. This enables marketers to offer a highly targeted response and develop a unique nurturing campaign that nudges the lead along with their interest. As a result, brands can rely on Marketing Automation software to more efficiently and effectively target consumers.

Lead Nurturing

Not meeting the right person with the right message at the right time, is often the cause of many abandoned sales carts or funnel drops. Marketing automation software relies on programmed workflows to analyze a customer’s journey and offers them highly targeted content with the goal of moving them from the top of the marketing funnel to sales-ready leads, using a variety of integrated tools and media.

Detailed Workflow

Marketing automation software can manage complicated internal marketing processes including budgeting, planning, approvals, calendar schedules, collaboration (both internal and vendors), campaign and content creation, and much more that goes into managing the operational efficiency of marketing teams.

Benefits of Marketing Automation Software

In addition to the obvious financial impact, most marketers agree that the biggest benefit of a Marketing Automation software is the time saved.

Benefits of Marketing Automation Software

Improved Buyer Relationships

In a complex and noisy market, Marketing Automation technology can help build better customer relationships by understanding what they are looking for and meeting them on their preferred channels. None of this would be possible without the underlying technology that enables processes of millions of data points per second.

Strong customer relationships drive sales, sustainability, and growth

T C

Tom Cates

Chairman, Founder of Brookside Group

Scaled Up Marketing Operations

Marketing automation allows marketing teams to scale up their marketing efforts across channels, without loss in quality. With automation, businesses can build relationships with prospects and provide them with a consistent experience despite their varying needs.

Marketing automation software frees up a tremendous amount of manpower. Regardless of the size of your marketing or sales team, using Marketing Automation software, your business can continue to interact with millions of customers on a daily basis just like the big brands.

Business marketing has exploded in scope and complexity making it practically impossible for marketers to efficiently and effectively reach target customers without a fully implemented marketing automation system

I G

IDC Group

Multiple touchpoints to drive revenue

Marketing automation software allows you to micro-manage millions of critical omnichannel activities such as cross-selling, up-selling and targeted email reminders, which are simply impossible to manage manually. Collectively these activities can help drive up customer basket value and in turn impact revenue.

Visibility in Marketing and Sales teams processes

No longer can sales and marketing teams point fingers at each other over lapsed, low quality or insufficient leads. Marketing automation enables clear processes to be defined and offers in-depth visibility into the company’s pipeline.

Improved Segmentation

AI helps marketers identify thousands of customer micro-segments (e.g., high spenders, people about to replenish, people about to churn, etc.) across all product types and categories. By bringing in marketing campaigns, messages can be tested at scale, and the results fed back into the system, enabling a learning curve that is AI-driven.

Key Features of Marketing Automation Software

The objective of most marketing teams is to increase brand visibility, generate leads, nurture prospects, and analyze traffic behavior and optimize campaign performance. Marketing automation software is designed to take on the manual labor of many of these tasks using advanced technology tools.

Automation

Marketing Automation capabilities intersect with automation capabilities of many of the processes like Email Marketing, Social Media Marketing, Lead Generation, Lead Management and Content Marketing. Many Marketing Automation tools provide one or more of the above capabilities built-in though there are specialized tools that are focused on specific processes.

Automated Campaign Creation

Marketing Automation tools provide flexible builder components to create targeted, dynamic and multi-faceted campaigns. This is done by leveraging the CRM data and taking into account the desired customer experience.

Visualization and Dashboards

By bringing together several critical tasks under one Marketing Automation software, marketing teams can have centralized control and visibility across channels, webpages, CMS and email tools. Providing visualization tools for marketing workflows, marketers can test their campaign flows, customer experience touchpoints and take necessary corrective action.

Insights/Analytics

Most Marketing Automation tools come with the ability to generate different cuts of reports targeted for different stakeholders leveraging data generated across various activities and datasets. This helps marketers to make informed decisions. Analytics provide added strength to analyze the effectiveness of campaigns, measure ROI and make necessary adjustments.

Marketing automation software offers in-depth (and often real-time) customer-focused data that enables teams to micro-segment customers, design more personalized campaigns, and ultimately impact RoI.

Lead Scoring

Though Lead Scoring is part of Lead Generation tools, many Marketing Automation tools provide this ability. One of the key aspects of Lead Qualification is to do automated lead scoring using several parameters and data points. These could be using data from page views, form submission, email interactions along with getting source identity data. Lead Scoring helps in engaging with leads at the right time with the right content and assigning the right resources.

Integrations

Marketing Automation tools need to leverage the various data points already available in different tools in the company like CRM, CDP, website. Hence they need to provide integration capability to leverage this. Preferably they should provide out of the box integration with popular CRM.

Marketing Automation and AI

The introduction of Artificial intelligence (AI) had a major impact on the efficiency of Marketing Automation software. While Marketing Automation made it simple to carry out repetitive tasks, it was AI that gave more meaning to the tasks using predictive analysis and personalization engines.

Therefore, you can expect to see several features of AI already being deployed in many Marketing Automation tools.

Intelligent Customer Data Analytics

AI tools that are integrated within Marketing Automation software enable marketers to find new customers whose profiles align with existing customer profiles. Based on data points such as interests, buying habits, and past interactions, the algorithm offers powerful capabilities to analyze and filter down potential audiences.

Enhanced Customer Interactions

By integrating AI technology with Marketing Automation, companies can also offer tailored content, personalized emails and landing pages. AI also powers chatbots and virtual assistants to help existing customers quickly find what they are looking for.

Voice and Visual Search

Recently voice-activated and visual search opportunities have begun trending. As a result, the savvy marketer who can integrate AI-powered visual and voice searches that leverage IoT enabled devices can expect to make an impact on their bottom-line.

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Buyer’s Guide - 6 Factors to Choose the Right Marketing Automation Software

Feature list Considerations

Choosing a Marketing Automation software is often a confusing task due to its powerful capabilities that bring together features from email service providers, social media automation, workflow automation, project management, customer relationship management (CRM), and analytics software.

Buyers are recommended to consider peer reviews and expert opinions that are extensively available on Cuspera before making buying decisions. Cuspera’s AI based engine guides you through the requirement process to help you choose the right software.

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A business can automate everything from their communication with customers to their engagement (including following up and scheduling), or their internal workflow using Marketing Automation software. Knowing which of these are important along with your priorities would help rank software best suited for your business.

A Marketing Automation software can help across key marketing activities such as lead generation, customer segmentation, lead nurturing, content marketing, cross-sell and upsell, customer retention, and measurement. Depending on the capabilities that you critically need, you can choose either a specialized software (like Content Marketing, Email Marketing) or a generic platform that can support various types of automation.

Additionally, there are so many Marketing Automation software options in the market today, that trying to find the one that fits your needs and objectives is an arduous task. According to Email Monday, spending on Marketing Automation tools will grow rapidly, reaching $25.1 billion annually by 2023.

B2B or B2C Business

This matters as the medium, type, and frequency of message/interaction, the channel all vary between B2B and B2C businesses. B2B businesses tend to focus on knowing their customer more closely and have controlled messaging to them based on their position in the customer company. They are more account-based and prefer outreach programs such as email. B2C businesses tend to be available on all channels their customers can be found on. These businesses need not only reach out to new customers but also need to use these channels effectively to service existing customers with inbound messaging.

Size of the company

Enterprises tend to have more decentralized teams that require greater coordination than a smaller business. Hence a Marketing Automation software that has more workflow features is ideal for a large enterprise. SMBs should focus on off the shelf, easy to deploy solutions that can be set up and deployed quickly without too much technical know-how.

Marketing Channels

Knowing which channels and media you will need to use is the first step, as automation solutions are often specialized for select channels. This should be based on market research, where your customers are and on what your competitors are up to.

Required Integrations

Listing out your existing platforms can help you narrow down your search for a solution, based on whether it integrates with your existing platform.

Business Goals

Marketing Automation software that helps you identify new customers is different from those that help you engage with existing customers and increase revenue. Knowing your business goals can help you rank and shortlist preferred software.

Challenges in Deploying a Marketing Automation Solution

Marketing automation software is often confused with other marketing software such as sales tools, CRM (Customer Relationship Management) software and social media publishing tools, as they have overlapping functionality.

It is essential to understand exactly what expectations you have from your Marketing Automation software and ensure the solution you purchase integrates with your existing tools.

For example, you need your Marketing Automation software to be able to talk to your existing CRM and be able to access customer data. At the same time, you may want the flexibility to implement your own customizations as to how it interacts. Knowing what your final expectations are can help save time and money in setting up your automated processes.

Another challenge is managing internal expectations. Often Marketing Automation tools are considered a threat to marketing jobs, but that is not true. Marketing automation is a tool for marketers to be able to manage the volume of interactions in an intelligent and sophisticated way to impact their marketing objectives. It is neither a replacement for personnel nor a magic wand that delivers instantly qualified leads.

In the hands of an experienced marketing manager, the Marketing Automation software can help create contextual customer journeys based on each individual's needs, resulting in long-lasting customer relationships. However, without the context of where in the sales funnel

the automation needs to be defined, incorrectly programmed automation can result in a disjointed experience for prospective customers.

ROI for Marketing Automation Software

In understanding ROI for any Marketing Automation software, consider the software that enables your team to perform more efficiently, drive qualified leads and help target the right customers at the right time. All of these activities can help push marketing attributed revenue.

There are several statistics that showcase the business benefits of implementing Marketing Automation. According to an Invespro article, Marketing Automation on average drives up to 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of Marketing Automation users saw an increase in the number of leads using Marketing Automation software, and 77% had an increase in conversions.

These numbers understandably showcase why according to Markets and Markets, the Marketing Automation industry is expected to continue growing at 8.55%, unlocking a market capitalization of US$ 6.4 billion by 2024.

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222 Marketing Automation Software

Exponea

A marketing automation platform that infuses the customer experience with limitless personalization, and value

4.77

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Exponea

4.77
★★★★★
★★★★★
A marketing automation platform that infuses the customer experience with limitless personalization, and value

Exponea is a Customer Data Platform for entrepreneurs and marketers to maximise profits, and reduce marketing expenses.

Highlights
Top Business Usecases : Engagement management,Campaign management,Engaging and following up
Top Features : Personalization,Dashboard,Templates
Exponea Icon

Vendor: Exponea

Founded: 2015

Company Size: 251-500

HQ Location: Tower Building, 11 York Road, London, SE1 7NQ

Financials: Series C

IntelligenceBank

The leading Marketing Operations software used by global brands for digital asset management, creative approvals, marketing project management and more.

4.77

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IntelligenceBank Icon

IntelligenceBank

4.77
★★★★★
★★★★★
The leading Marketing Operations software used by global brands for digital asset management, creative approvals, marketing project management and more.
Highlights
Top Business Usecases : Workflow management,Content management,Sales document management
Top Features : Intelligent assistant
IntelligenceBank Icon

Vendor: IntelligenceBank

Founded: 2009

Company Size: 11-50

HQ Location: Melbourne, Australia

Financials: Series A

RD Station

A Complete Marketing Automation Platform to Build a Real Growth Machine

4.73

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RD Station Icon

RD Station

4.73
★★★★★
★★★★★
A Complete Marketing Automation Platform to Build a Real Growth Machine

RD Station is a digital marketing automation platform for marketing teams to increase more qualified traffic, leads, customer relationships and sales.

Highlights
Top Business Usecases : Generation of new leads,Social media management,Digital marketing
Top Features : Landing page,Personalization,Templates
RD Station Icon

Vendor: RD Station

Company Size: 501-1000

Financials: Series D

Experiture Marketing Platform

Marketing Platform Editions | Experiture Blog

4.71

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Experiture Marketing Platform Icon

Experiture Marketing Platform

4.71
★★★★★
★★★★★
Marketing Platform Editions | Experiture Blog

Experiture Marketing Platform is an Omni-Channel Marketing Automation created to break down the barriers that prevent from maximizing the marketing ROI for both B2B and B2C marketers. It helps to increase customer lifetime value and increase sales and revenue.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Channel marketing
Top Features : Personalization,Landing page,Templates
Experiture Marketing Platform Icon

Vendor: Experiture

Company Size: 11-50

HQ Location: 210 Richardson St, Floor 2, Brooklyn, NY 11211, US

Financials: Private

Aritic PinPoint

Marketing Automation Features - Aritic PinPoint

4.71

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Aritic PinPoint Icon

Aritic PinPoint

4.71
★★★★★
★★★★★
Marketing Automation Features - Aritic PinPoint

Aritic PinPoint is a marketing automation platform that helps from acquiring potential leads to converting them into delighted brand advocates and automate the entire business funnel seamlessly. It helps to acquire customers and improve ROI.

Highlights
Top Business Usecases : Social media management,Communication management,Social media analytics
Top Features : Landing page,Live monitoring,Alerts: popups & Notifications
Aritic PinPoint Icon

Vendor: Aritic

Company Size: 11-50

HQ Location: 340 S Lemon Ave, 9009, Walnut, California 91789, US

Financials: Private

Lead Liaison

Lead Liaison - Marketing Automation

4.71

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Lead Liaison Icon

Lead Liaison

4.71
★★★★★
★★★★★
Lead Liaison - Marketing Automation

Lead Liaison provides marketing automation and lead management solutions including lead scoring, lead nurturing, lead distribution and lead tracking. It is designed to help companies drive traffic to their website and then turn that traffic into leads.

Highlights
Top Business Usecases : Communication management,Lead management,Engagement management
Top Features : Landing page,Personalization,Alerts: popups & Notifications
Lead Liaison Icon

Vendor: Lead Liaison

Company Size: 11-50

HQ Location: 13101 Preston Rd Ste 110 – 159, Dallas, Texas 75240, US

Financials: Private

omnisend

Omnisend: Ecommerce Marketing Automation for Smart Marketers

4.70

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omnisend

4.70
★★★★★
★★★★★
Omnisend: Ecommerce Marketing Automation for Smart Marketers

Omnisend is an ecommerce marketing automation platform for marketing teams to increase sales, revenue and increase customer engagement.

Highlights
Top Business Usecases : Workflow management,Communication management,Sending & publishing communications
Top Features : Templates,Personalization,Alerts: popups & Notifications
omnisend Icon

Vendor: Omnisend

HQ Location: 1 St Katharine's Way, London, London E1W 1UN, GB

VBOUT

An all-in-one, powerful and easy-to-use marketing automation platform

4.70

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VBOUT Icon

VBOUT

4.70
★★★★★
★★★★★
An all-in-one, powerful and easy-to-use marketing automation platform

VBOUT is a Marketing Automation platform that can be adapted to requirements. It can be deployed in Enterprises and small Businesses and industries such as SaaS, eCommerce and Education.

Highlights
Top Business Usecases : Social media management,Engagement management,Communication management
Top Features : Landing page,Alerts: popups & Notifications,Templates
VBOUT Icon

Vendor: vbout

Founded: 2013

Company Size: 11-50

HQ Location: 1412 Broadway, 21st floor, NYC 10018 New York, New York 10001

Financials: Seed

GleanView

Gleanview - B2B Sales and Marketing Automation Software

4.67

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GleanView

4.67
★★★★★
★★★★★
Gleanview - B2B Sales and Marketing Automation Software
Highlights
Top Business Usecases : Sales document management,Proposal & quote management,Engagement management
Top Features : Templates,Personalization,Auto scheduler & reminder
GleanView Icon

Vendor: GleanView

Company Size: 11-50

HQ Location: 405 Golfway West Dr, St Augustine, Florida 32095, US

Financials: Private

Klaviyo

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

4.66

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Klaviyo Icon

Klaviyo

4.66
★★★★★
★★★★★
Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Personalization,Templates,Dashboard
Klaviyo Icon

Vendor: Klaviyo

Founded: 2012

Company Size: 101-250

HQ Location: 225, Franklin St, Boston, MA 02110

Financials: Series B

ContentStudio

ContentStudio - Discovery, Curation & Social Media Management ...

4.65

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ContentStudio

4.65
★★★★★
★★★★★
ContentStudio - Discovery, Curation & Social Media Management ...

Content Studio is a content marketing and social media management platform for startups, entrepreneurs, business owners, brands, agencies and publishers, who are keen to increase their revenues, by sharing best content consistently

Highlights
Top Business Usecases : Social media management,Content management,Communication management
Top Features : Personalization,Dashboard,SEO
ContentStudio Icon

Vendor: ContentStudio

Company Size: 1-10

HQ Location: Regeringsgatan 65, c/o SUP46, Plan 3, Stockholm, Stockholm County 11156, SE

Financials: Private

ExpertSender

ExpertSender - Multichannel Messaging Hub

4.65

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ExpertSender

4.65
★★★★★
★★★★★
ExpertSender - Multichannel Messaging Hub

ExpertSender is a Data-driven marketing automation for expanding eCommerce stores. Its multi-channel marketing automation system is designed to help fast-growing businesses grow their revenue with marketing automation across Email, SMS, Web Push, Mobile Push, Facebook Audiences, Google Customer Match and Mobile apps and more.

Highlights
Top Business Usecases : Segmentation and targeting,Communication management,Sending & publishing communications
Top Features : Personalization,Alerts: popups & Notifications,Widgets
ExpertSender Icon

Vendor: ExpertSender

Company Size: 51-100

HQ Location: 817 Broadway, 4th Floor, New York, New York NY 10003, US

Financials: Private

eSputnik

Marketing Automation Software for B2C

4.62

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eSputnik

4.62
★★★★★
★★★★★
Marketing Automation Software for B2C

eSputnik is a marketing automation platform for B2C. It’s an email service provider that helps businesses establish and maintain fruitful relationships with their customers. It helps to increase sales and revenue and improve efficiency.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Campaign management
Top Features : Templates,Alerts: popups & Notifications,Personalization
eSputnik Icon

Vendor: eSputnik

HQ Location: 2035 Sunset Lake Road, b-2, Newark, Delaware 19702, US

Hey Oliver

heyoliver - All-in-one Marketing Automation Software ...

4.60

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Hey Oliver

4.60
★★★★★
★★★★★
heyoliver - All-in-one Marketing Automation Software ...
Highlights
Top Business Usecases : Campaign management,Engagement management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
Hey Oliver Icon

Vendor: Hey Oliver

Company Size: 11-50

HQ Location: 38, Byron Street, 503, Nicosia, Nicosia 1096, CY

Platformly

Marketing Automation Platform for Online Businesses

4.59

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Platformly

4.59
★★★★★
★★★★★
Marketing Automation Platform for Online Businesses
Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Dashboard,Landing page,Personalization
Platformly Icon

Vendor: Platformly

Company Size: 1-10

HQ Location: Midocean Chambers, Road Town, , Tortola, British Virgin Islands VG1110, VG

Financials: NA

Alyce

AI-Powered Direct Mail and Swag Platform | ABM Gifting

4.59

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Alyce

4.59
★★★★★
★★★★★
AI-Powered Direct Mail and Swag Platform | ABM Gifting
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Personalization,Dashboard,Landing page
Alyce Icon

Vendor: Alyce

Company Size: 51-100

HQ Location: 211 Congress St, 7th Floor, Boston, Massachusetts 02110, US

Financials: Series A

Blitz Sales Software

Sales Software to Boost Efficiency: Contact & Sales Automation

4.58

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Blitz Sales Software

4.58
★★★★★
★★★★★
Sales Software to Boost Efficiency: Contact & Sales Automation

Blitz is a Sales CRM software used in small businesses, Insurance and other industries, providing tools for managing and tracking Sales and customer follow-ups using an intelligent software platform.

Highlights
Top Business Usecases : Lead management,Engagement management,Engaging and following up
Top Features : Alerts: popups & Notifications,Auto scheduler & reminder,Templates
Blitz Sales Software Icon

Vendor: Blitz

Founded: 1993

Company Size: NA

HQ Location: 3139 Republic Blvd. N, Toledo, OH 43615, US

Financials: NA

Autopilot

Marketing automation software made visual

4.56

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Autopilot

4.56
★★★★★
★★★★★
Marketing automation software made visual

Autopilot is a visual marketing automation software for marketing and digital teams to automate the entire customer journey. Key users are across SaaS, agencies, higher education, bloggers, B2b Marketers, Real estate, and Not-for-Profit sectors.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Advertisement
Top Features : Feedback surveys,Personalization,Alerts: popups & Notifications
Autopilot Icon

Vendor: Autopilot

Company Size: 51-100

Financials: Series B

Captavi

Captavi Platform | All-in-One Digital Marketing Software | Marketing ...

4.56

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Captavi

4.56
★★★★★
★★★★★
Captavi Platform | All-in-One Digital Marketing Software | Marketing ...

Captavi is an all-in-one digital marketing automation platform that helps organizations manage all inbound and outbound marketing efforts while building lasting relationships, developing repeat business, and fostering referral contacts. It acquires and retains customers with integrated digital marketing and seamless CRM.

Highlights
Top Business Usecases : Digital marketing,Content management,Event management
Top Features : Landing page,Personalization
Captavi Icon

Vendor: Captavi

Company Size: 1-10

HQ Location: 14019 SW Freeway, Suite 301-308, Sugar Land, Texas 77478, US

Financials: NA

Sendoso

Automation tool to connect with customers and drive revenue

4.56

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Sendoso Icon

Sendoso

4.56
★★★★★
★★★★★
Automation tool to connect with customers and drive revenue

Sendoso is a Marketing Automation Software. Sendoso helps companies to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers.

Highlights
Top Business Usecases : Engagement management,Customer & prospect gifting,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
Sendoso Icon

Vendor: Sendoso

Company Size: 51-100

HQ Location: San Francisco, California

Financials: Private

ActiveCampaign

CXA Platform to engage with their customers

4.55

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ActiveCampaign Icon

ActiveCampaign

4.55
★★★★★
★★★★★
CXA Platform to engage with their customers

ActiveCampaign's category-defining Customer Experience Automation (CXA) platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automation that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations including Shopify, Square, Facebook, and Salesforce. It creates meaningful experiences for their customers.

Highlights
Top Business Usecases : Communication management,Engagement management,Engaging and following up
Top Features : Personalization,Templates,Landing page
ActiveCampaign Icon

Vendor: Activecampaign

Founded: 2003

Company Size: 501-1000

HQ Location: 1 North Dearborn St, 5th Floor, Chicago, IL 60602

Financials: Private

Semrush

SEMrush - online visibility management and content marketing.

4.55

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Semrush

4.55
★★★★★
★★★★★
SEMrush - online visibility management and content marketing.

Semrush is an All-in-one Marketing toolkit for Digital Marketing professionals usable in eCommerce for enabling on-line sales and Enterprises with customer data.

Highlights
Top Business Usecases : Advertisement,Content management,Social media management
Top Features : SEO,SEM,Dashboard
Semrush Icon

Vendor: Semrush

Founded: 2008

Company Size: 501-1000

HQ Location: SEMrush Inc. 800 Boylston Street Suite 2475 Boston, MA 02199

Financials: Private

Delivra

Marketing automation that's straightforward to measure success

4.53

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Delivra

4.53
★★★★★
★★★★★
Marketing automation that's straightforward to measure success

Delivra is an email platform that designs custom solutions to help marketers and agencies automate highly personalized, event-driven campaigns that increase the long term loyalty and lifetime value of their customers.

Highlights
Top Business Usecases : Communication management,Engagement management,Engaging and following up
Top Features : Templates,Personalization,Landing page
Delivra Icon

Vendor: Delivra

Company Size: 11-50

HQ Location: 9 Lea Ave, Nashville, Tennessee US

Financials: M&A

Net-results Marketing Automation

Intuitive Software with Powerful Tools to Create, Connect, and Engage

4.53

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Net-results Marketing Automation Icon

Net-results Marketing Automation

4.53
★★★★★
★★★★★
Intuitive Software with Powerful Tools to Create, Connect, and Engage

Net-Results is a marketing automation tool with powerful segmentation capabilities. Segments can be used to drive analytics, workflows, campaigns, and more. It helps to improve ROI and acquire customer.

Highlights
Top Business Usecases : Campaign management,Communication management,Engagement management
Top Features : Landing page,Personalization,Alerts: popups & Notifications
Net-results Marketing Automation Icon

Vendor: Net Results

Founded: 1996

Company Size: 11-50

HQ Location: 1738 Wynkoop Street, Suite 201, Denver, CO 80202

Financials: Private

WebEngage

Marketing Automation tool to craft contextual and personalized campaigns

4.52

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WebEngage

4.52
★★★★★
★★★★★
Marketing Automation tool to craft contextual and personalized campaigns

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
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Vendor: WebEngage

HQ Location: B-1602, Lotus Corporate Park, Goregaon East, Mumbai, Maharashtra 400063, IN

Makesbridge

Marketing Automation & Lead Nurturing Platform to increase sales and marketing results

4.52

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Makesbridge

4.52
★★★★★
★★★★★
Marketing Automation & Lead Nurturing Platform to increase sales and marketing results

Makesbridge is a marketing automation software that offers a comprehensive feature set and combines mass email, sales automation, and business intelligence into a single package.

Highlights
Top Business Usecases : Communication management,Engagement management,Engaging and following up
Top Features : Templates,Alerts: popups & Notifications,Personalization
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Vendor: Makesbridge

Founded: 2001

Company Size: 11-50

HQ Location: 14435 Big Basin Way, #122 Saratoga Village, CA 95070

Financials: Private

BlueVenn Marketing Platform

Customer Data Platform that connect marketers with their customers

4.51

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BlueVenn Marketing Platform

4.51
★★★★★
★★★★★
Customer Data Platform that connect marketers with their customers

BlueVenn Marketing Platform is a customer data platform (CDP) for marketers to consolidate their data, undertake customer analytics and execute automated omnichannel customer journeys. It is suitable for businesses across a variety of industries including retail, finance, publishing, travel and leisure.

Highlights
Top Business Usecases : Engagement management,Customer case management,Helpdesk management
Top Features : Personalization
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Vendor: Blue Sheep

HQ Location: The Quadrangle, Imperial Square, Cheltenham, Gloucestershire GL50 1PZ, GB

Simplero

All-In-One Software for Online Infopreneurs

4.49

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Simplero

4.49
★★★★★
★★★★★
All-In-One Software for Online Infopreneurs
Highlights
Top Business Usecases : Coaching,Community building,Advertisement
Top Features : Landing page
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Vendor: Simplero

Company Size: 1-10

HQ Location: 188 Ludlow Street, New York, New York 10003, US

Freshmarketer

All-In-One Conversion Optimization Suite

4.48

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Freshmarketer

4.48
★★★★★
★★★★★
All-In-One Conversion Optimization Suite

Freshmarketer is a conversion rate optimization platform that helps to convert website visitors into paying customers. It helps to increase sales and revenue and enhance customer relationships.

Highlights
Top Business Usecases : Engagement management,Funnel analysis,Engaging and following up
Top Features : Personalization,Recording,Landing page
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Vendor: freshworks

Founded: 2010

Company Size: 1001-5000

HQ Location: 1250 Bayhill Drive, Suite 315, San Bruno, CA 94066

Financials: Series G

LeadFox

Leadfox Automatically Generate New Leads and Customers

4.47

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LeadFox

4.47
★★★★★
★★★★★
Leadfox Automatically Generate New Leads and Customers

LeadFox is a marketing automation platform for SMB and agencies that helps to automatically generate new leads and customers. It helps to scale best practices and increase sales and revenue.

Highlights
Top Business Usecases : Advertisement,Capturing leads,Campaign management
Top Features : Landing page,Templates
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Vendor: LeadFox

Company Size: 11-50

HQ Location: 9 Rue Wellington S, Sherbrooke, QC J1H 5C8, CA

Financials: Private

Dashly

Dashly conversation platform

4.44

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Dashly

4.44
★★★★★
★★★★★
Dashly conversation platform
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead engagement
Top Features : Personalization,Alerts: popups & Notifications,Widgets
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Vendor: Dashly

Company Size: 11-50

HQ Location: San Francisco Ct, Stanford, California 94305, US

Financials: Private

Asana

Use Asana to manage your team's work, projects, & tasks online ...

4.41

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Asana

4.41
★★★★★
★★★★★
Use Asana to manage your team's work, projects, & tasks online ...

Asana is a task management and collaboration tool used by organizations to manage team projects, processes, and tasks.

Highlights
Top Business Usecases : Collaboration,Workflow management,Communication management
Top Features : Personalization,Alerts: popups & Notifications,Templates
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Vendor: Asana

Founded: 2008

Company Size: 251-500

HQ Location: 1550 Bryant Street, Suite 200, San Francisco, CA 94103

Financials: Series E

Vendasta Platform

Vendasta | The white-label platform for companies selling

4.40

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Vendasta Platform

4.40
★★★★★
★★★★★
Vendasta | The white-label platform for companies selling

Vendasta is a white label marketing, sales and CRM platform for companies that sell digital products and services to small and medium businesses worldwide. It helps to acquire customers and improve digital and social presence.

Highlights
Top Business Usecases : White labeling,Social media management,Engagement management
Top Features : White label,Personalization,Dashboard
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Vendor: Vendasta

HQ Location: 405 220 3rd Avenue S, Saskatoon, Saskatchewan S7K 1M1, CA

MoEngage

AI driven Omni Channel Marketing Platform to drive customer engagement

4.38

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MoEngage

4.38
★★★★★
★★★★★
AI driven Omni Channel Marketing Platform to drive customer engagement

MoEngage is a customer engagement platform that creates smart segments, omnichannel campaigns and improves conversions. It helps to increase customer lifetime value and enhance customer relationships.

Highlights
Top Business Usecases : Customer engagement,Engaging and following up,Campaign management
Top Features : Personalization,Push Notification,Dashboard
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Vendor: MoEngage

Company Size: 101-250

HQ Location: 315 Montgomery St, San Francisco, California 94104, US

Financials: Series B

GreenRope

CRM with Marketing Automation for maximum growth and efficiency

4.37

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GreenRope

4.37
★★★★★
★★★★★
CRM with Marketing Automation for maximum growth and efficiency

GreenRope is a CRM that includes Marketing Automation platform that provides powerful and easy to use marketing automation, email marketing, and social media integration. It helps to increase sales and revenue and acquire customers.

Highlights
Top Business Usecases : Communication management,Drip marketing,Engagement management
Top Features : Personalization,Templates,Feedback surveys
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Vendor: Greenrope

Founded: 2001

Company Size: 11-50

HQ Location: 249 South Highway 101, Suite 525, Solana Beach, CA, 92075, United States

Financials: Seed

tellody

tellody - Engage with your audience and build your brand

4.35

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tellody

4.35
★★★★★
★★★★★
tellody - Engage with your audience and build your brand

Tellody is customer points loyalty program platform designed to help enterprises engage customers, build brand and increase the company outreach.

Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Engagement management
Top Features : Feedback surveys,Landing page,Personalization
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Vendor: tellody

Company Size: 11-50

HQ Location: Maroussi, Athens 15126, GR

Incomaker

Marketing and Social Media Automation Tool for SME

4.33

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Incomaker

4.33
★★★★★
★★★★★
Marketing and Social Media Automation Tool for SME
Highlights
Top Business Usecases : Social media management,Sending & publishing communications,Communication management
Top Features : Personalization
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Vendor: Incomaker

Company Size: 11-50

HQ Location: Roztoky, Central Bohemia

Financials: Private

Mintent Content Marketing Platform

Content marketing platform | Mintent

4.31

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Mintent Content Marketing Platform

4.31
★★★★★
★★★★★
Content marketing platform | Mintent

Mintent Content Marketing Platform is a cloud-based content marketing platform that enables users to define audience personas, create content workflows, distribute content, and analyze content performance. It is designed for B2B and B2C organizations that wish to create engaging content for their target audiences. It is used by mid-sized and large teams to plan, produce, publish and measure marketing content.

Highlights
Top Business Usecases : Content management,Social media management,Workflow management
Top Features : Landing page,Templates,SEO
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Vendor: Mintent

Company Size: 11-50

HQ Location: 403 - 128 W. Pender St., Vancouver, B.C. CA

Financials: Series A

Optimove

Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

4.28

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Optimove

4.28
★★★★★
★★★★★
Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lifetime value management
Top Features : Personalization,Dashboard,Calculator
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Vendor: Optimove

Company Size: 101-250

HQ Location: 217 West 21st St., 2nd Floor, New York, New York 10011, US

Financials: Series A

ManyChat

Chat Marketing that Automate and Combine Facebook Messenger and SMS to Grow Business

4.27

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ManyChat

4.27
★★★★★
★★★★★
Chat Marketing that Automate and Combine Facebook Messenger and SMS to Grow Business

ManyChat is a FaceBook Messenger bot marketing platform that allows to engage with the customer 24/7. It automates and combines Facebook Messenger and SMS to deliver chat based marketing and grow business. It helps to grow market share and improve ROI.

Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Bot,Personalization,Templates
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Vendor: ManyChat

Company Size: 11-50

Financials: Series A

Blueshift

Customer Data Platform that activates data across the entire omnichannel customer journey

4.25

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Blueshift

4.25
★★★★★
★★★★★
Customer Data Platform that activates data across the entire omnichannel customer journey

Blueshift is a Customer Data Platform including Multi Channel activation. Emails, Mobile Push, SMS, Personalized web experiences, Conversational marketing and Audience Ad targeting are some of the channels used for customer conversion campaigns.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Campaign management
Top Features : Personalization,Templates,Alerts: popups & Notifications
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Vendor: Blueshift

Founded: 2014

Company Size: 11-50

HQ Location: San Francisco, CA

Financials: Series B

KickFire

KickFire IP Address-to-Company API, Real-Time Visitor Intent

4.24

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KickFire

4.24
★★★★★
★★★★★
KickFire IP Address-to-Company API, Real-Time Visitor Intent

KickFire is an ABM platform for marketing, sales teams to increase lead generation, close the deals faster and increase revenue.

Highlights
Top Business Usecases : Lead qualification,Account management,Engagement management
Top Features : Alerts: popups & Notifications,Personalization,Landing page
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Vendor: Kickfire

Founded: 1999

Company Size: 11-50

HQ Location: 2290 N 1st St, Suite 102 • San Jose, CA 95131

Financials: Private

Sendlane

The Next Generation of Cross-Channel Marketing Automation

4.13

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Sendlane

4.13
★★★★★
★★★★★
The Next Generation of Cross-Channel Marketing Automation

Sendlane is an email marketing platform for marketing teams to increase customer engagement and increase sales and revenue.

Highlights
Top Business Usecases : Communication management,Engagement management,Sending & publishing communications
Top Features : Personalization,Templates,Landing page
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Vendor: Sendlane

Company Size: 11-50

HQ Location: 10620 Treena Street, Suite 160, San Diego, CA 92131, US

Financials: Seed

Percolate Content Marketing

Optimize your content operations with Percolate and unlock the potential of your marketing department

4.11

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Percolate Content Marketing

4.11
★★★★★
★★★★★
Optimize your content operations with Percolate and unlock the potential of your marketing department

Percolate is a Content Marketing Platform for Enterprises. It can be used by Marketing teams across industries such as Retail, PR & Communications, Financial Services & Insurance, and Healthcare.

Highlights
Top Business Usecases : Content management,Social media management,Communication management
Top Features : Dashboard,Personalization,Recording
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Vendor: Percolate

Founded: 2011

Company Size: 101-250

HQ Location: 107 Grand St, New York, NY 10013, USA

Financials: Series D

Adobe Campaign

Marketing Campaign Management Platform

4.11

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Adobe Campaign

4.11
★★★★★
★★★★★
Marketing Campaign Management Platform

Adobe Campaign is a Customer Journey and Experience platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels.

Highlights
Top Business Usecases : Campaign management,Communication management,Workflow management
Top Features : Personalization,Templates,Dashboard
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Vendor: Adobe

Founded: 1982

Company Size: 10001+

HQ Location: 345 Park Avenue, San Jose, CA 95110-2704

Financials: IPO

Thryv

platform that automates tasks and puts your customers at the center of your business

4.04

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Thryv

4.04
★★★★★
★★★★★
platform that automates tasks and puts your customers at the center of your business

Thryv is an all-in-one business management solution designed to help small businesses with essential business functions. Business owners can expand their online presence, improve any customer relationship, and streamline payment processing.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Personalization,Recording,Feedback surveys
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Vendor: Thryv

Company Size: 1,001-5,000

HQ Location: 2200 W. Airfield Drive, Dallas, TX 75261, US

Financials: NA

US Data Corporation Multi-Channel Marketing

US Data Corporation - Grow Your Business with Targeted Marketing

4.00

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US Data Corporation Multi-Channel Marketing

4.00
★★★★★
★★★★★
US Data Corporation - Grow Your Business with Targeted Marketing

US Data Corporation Multi-Channel Marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels – Email Marketing, Social Media Advertising, Display Advertising, Direct Mail Marketing and enabling customers to take action in response, preferably to buy product or service, using the channel of their choice.

Highlights
Top Business Usecases : Advertisement,Channel marketing,Direct marketing
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Vendor: US Data Corporation

HQ Location: 17310 Wright Street, Suite 100, Omaha, NE 68130, US

PFL SwagIQ

SwagIQ Intelligent Gifting Sales Enablement Solution from PFL

4.00

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PFL SwagIQ

4.00
★★★★★
★★★★★
SwagIQ Intelligent Gifting Sales Enablement Solution from PFL
Highlights
Top Business Usecases : Engaging and following up,Engagement management,Account management
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Vendor: PFL

Company Size: 251-500