Digital Transformation is an essential part of marketing strategy for businesses and the first step towards that is automating many of the marketing processes. Hence digital marketing tools that can automate some of these are so critical. Many of them could be highly priced because they come with fully loaded features and enterprise grade functionality. But you can always find tools that don’t cost much, but are great to start with. Many of these tools are free for a basic edition.
Here are some such tools.
Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.
Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.
EngageBay Marketing is an all-in-one Marketing and Sales CRM software that attract targeted web visitors, engage and capture leads, nurture and turn them into happy customers. It's an affordable HubSpot for small and medium businesses. It helps to enhance customer relationships, increase sales and revenue and acquire customers.
SendinBlue is a marketing automation and transactional email service platform designed for marketing team of organization of all sizes. This SaaS solution is used for relationship marketing, to engage customers.
Zoho campaigns is an email marketing automation product that helps to drive sales and revenue. The software helps to create, send and track email campaigns.
Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.
Omnisend is an ecommerce marketing automation platform for marketing teams to increase sales, revenue and increase customer engagement.
ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. ActiveDEMAND is an integrated marketing platform. ActiveDEMAND enables marketers, agencies and businesses through streamlined campaign management, campaign recipes and attribution reporting while integrating with much other business, sales and marketing applications.
Customer.io is a marketing automation tool for sending relevant messages like emails, push notifications, and SMS based on behavior across web and mobile products. It helps to build brand awareness and acquire customers.
Freshsales is a customer relationship management (CRM) software by Freshworks designed for high-velocity sales teams to attract leads, engage across multiple touchpoints, close deals and nurture relationships.