cuspera logo CUSPERA

Top 10 Free-Forever Marketing Automation Tools 2020

Cuspera

Digital Transformation is an essential part of marketing strategy for businesses and the first step towards that is automating many of the marketing processes. Hence digital marketing tools that can automate some of these are so critical. Many of them could be highly priced because they come with fully loaded features and enterprise grade functionality. But you can always find tools that don’t cost much, but are great to start with. Many of these tools are free for a basic edition.

Here are some such tools.

Top Free Marketing Automation Tools

HubSpot Icon

HubSpot

Marketing Automation Software for inbound marketing and sales

4.47

156671 Reviews
HubSpot Icon

HubSpot

4.47
★★★★★
★★★★★
Marketing Automation Software for inbound marketing and sales

Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.

Highlights
Top Processes : Social media management,Communication management,Sending & publishing communications
Top Features : Landing page,SEO,Templates
Pros & Cons
Pros
  • Free Marketing tools include all features of CRM plus email marketing, ad management, list segmentation.
  • Support for live chat and conversational bots.
  • Seamlessly upgrade to full suite of marketing hub.
Cons
  • No social media management support in the free version.
  • No landing page support in the free version.
Mailchimp Icon

Mailchimp

Become the brand you want to be with smarter marketing built for big things.

4.46

155009 Reviews
Mailchimp Icon

Mailchimp

4.46
★★★★★
★★★★★
Become the brand you want to be with smarter marketing built for big things.

Mailchimp is an all-in-one marketing tool for businesses and provides a complete marketing platform and an email marketing service. This is primarily used by marketers to grow business.

Highlights
Top Processes : Communication management,Sending & publishing communications,Campaign management
Top Features : Templates,Personalization,Landing page
Pros & Cons
Pros
  • Drip Campaigns, client engagement, followup and reminders.
  • Easy to setup and use.
  • Good training and customer service.
  • Lead generation and lead capture from website visitors.
  • Automated social posting and social profile demographics attached to email marketing campaigns.
  • Ease of Use - easy to send automated professional looking email campaigns.
  • Free version supports upto 2000 subscribers or 1200 emails in a month - ideal for SME users.
Cons
  • Integrated contact list support for multiple email campaigns.
  • In the free version, ability to send follow-up messages to contacts is limited.
  • Difficult to send emails outside of the mailchimp campaign.
EngageBay Marketing Icon

EngageBay Marketing

All-in-one marketing, sales, support CRM that attract targeted web visitors, engage and capture leads

4.00

7684 Reviews
EngageBay Marketing Icon

EngageBay Marketing

4.00
★★★★★
★★★★★
All-in-one marketing, sales, support CRM that attract targeted web visitors, engage and capture leads

EngageBay Marketing is an all-in-one Marketing and Sales CRM software that attract targeted web visitors, engage and capture leads, nurture and turn them into happy customers. It's an affordable HubSpot for small and medium businesses. It helps to enhance customer relationships, increase sales and revenue and acquire customers.

Highlights
Top Processes : Helpdesk management,Generation of new leads,Engagement management
Top Features : Landing page,Alerts: popups & Notifications,Personalization
Pros & Cons
Pros
  • Track marketing campaigns and attribute leads to the right source.
  • Automated logging of all customer interaction on a single page.
  • Personalized engagement with leads and customers.
Cons
  • Ability to do social publication on various social networks.
  • Flexible customization options for power users.
SendinBlue Icon

SendinBlue

Sendinblue: All Your Digital Marketing Tools in One Place

4.41

12983 Reviews
SendinBlue Icon

SendinBlue

4.41
★★★★★
★★★★★
Sendinblue: All Your Digital Marketing Tools in One Place

SendinBlue is a marketing automation and transactional email service platform designed for marketing team of organization of all sizes. This SaaS solution is used for relationship marketing, to engage customers.

Highlights
Top Processes : Communication management,Sending & publishing communications,Advertisement
Top Features : Templates,Landing page,Personalization
Pros & Cons
Pros
  • Free version includes both email marketing and SMS marketing.
  • Email and SMS personalization.
  • 300 emails per day and unlimited contacts.
Cons
  • Limited template option for email marketing.
  • No Social Media support.
  • Limited customization option in email editor.
Zoho Campaigns Icon

Zoho Campaigns

Email marketing software that drives sales.

4.29

6024 Reviews
Zoho Campaigns Icon

Zoho Campaigns

4.29
★★★★★
★★★★★
Email marketing software that drives sales.

Zoho campaigns is an email marketing automation product that helps to drive sales and revenue. The software helps to create, send and track email campaigns.

Highlights
Top Processes : Campaign management,Communication management,Sending & publishing communications
Top Features : Templates,Personalization,Dashboard
Pros & Cons
Pros
  • Easy to use tool for email campaigns.
  • Customization of pre-loaded templates.
  • Integrated with Zoho CRM for synchronization of CRM contacts with the campaign mailing lists.
Cons
  • Sending many automated responses, drip campaigns, checking the spam report.
  • No provision to create user’s own templates.
Klaviyo Icon

Klaviyo

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

4.66

10440 Reviews
Klaviyo Icon

Klaviyo

4.66
★★★★★
★★★★★
Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises.

Highlights
Top Processes : Communication management,Sending & publishing communications,Engagement management
Top Features : Personalization,Templates,Dashboard
Pros & Cons
Pros
  • E-Commerce Marketing Automation - Free upto 250 contacts and 500 email sends.
  • Use website activity to create segments, trigger automated campaigns, etc.
  • Integrated with all major e-commerce platforms.
Cons
  • No support for drip campaigns by email.
  • Does not support reports for each of the specific campaigns, only general report.
  • Customization of existing templates and ability to create new templates.
omnisend Icon

omnisend

Omnisend: Ecommerce Marketing Automation for Smart Marketers

4.70

22769 Reviews
omnisend Icon

omnisend

4.70
★★★★★
★★★★★
Omnisend: Ecommerce Marketing Automation for Smart Marketers

Omnisend is an ecommerce marketing automation platform for marketing teams to increase sales, revenue and increase customer engagement.

Highlights
Top Processes : Workflow management,Communication management,Sending & publishing communications
Top Features : Templates,Personalization,Alerts: popups & Notifications
Pros & Cons
Pros
  • Great for first time users to create automated workflows.
  • Easy to build email campaigns.
Cons
  • More capabilities around customization of templates.
  • Ability to send emails based on customer time-zone.
  • SMS, push notification and Facebook messages not available in the basic version.
ActiveDEMAND Icon

ActiveDEMAND

Cloud-based solution for Agencies to create and manage marketing campaigns

4.38

2418 Reviews
ActiveDEMAND Icon

ActiveDEMAND

4.38
★★★★★
★★★★★
Cloud-based solution for Agencies to create and manage marketing campaigns

ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. ActiveDEMAND is an integrated marketing platform. ActiveDEMAND enables marketers, agencies and businesses through streamlined campaign management, campaign recipes and attribution reporting while integrating with much other business, sales and marketing applications.

Highlights
Top Processes : Communication management,Tracking & monitoring communications,Social media management
Top Features : Landing page,Templates,Personalization
Pros & Cons
Pros
  • Manage multiple call-tracking campaigns from one account.
  • Basic and easy-to-use set up for landing page, email sending, campaign execution and automation.
  • Social media campaigns and drip campaigns.
Cons
  • Templates and user interface are not modern enough as found by some users.
  • Some users find documentation, articles and videos inadequate.
Customer.io Icon

Customer.io

Send Automated Messages. Deliver Results.

4.29

1689 Reviews
Customer.io Icon

Customer.io

4.29
★★★★★
★★★★★
Send Automated Messages. Deliver Results.

Customer.io is a marketing automation tool for sending relevant messages like emails, push notifications, and SMS based on behavior across web and mobile products. It helps to build brand awareness and acquire customers.

Highlights
Top Processes : Communication management,Sending & publishing communications,Engagement management
Top Features : Personalization,Templates,Alerts: popups & Notifications
Pros & Cons
Pros
  • Gain control over behavioral data to personalize customer communication and drive engagement.
  • Pass custom data from product or users into Customer.io for use in segmenting users and in the copy of the emails that are being sent
  • Drip email campaigns.
Cons
  • Text editor lacks power features; requires HTML in order to optimize emails - Minimal pre-packaged layouts; layout design requires knowledge of CSS.
  • Report Customization is not robust enough.
  • Merging of duplicate customer profiles not supported.
Freshmarketer Icon

Freshmarketer

All-In-One Conversion Optimization Suite

4.48

857 Reviews
Freshmarketer Icon

Freshmarketer

4.48
★★★★★
★★★★★
All-In-One Conversion Optimization Suite

Freshmarketer is a conversion rate optimization platform that helps to convert website visitors into paying customers. It helps to increase sales and revenue and enhance customer relationships.

Highlights
Top Processes : Engagement management,Funnel analysis,Engaging and following up
Top Features : Personalization,Recording,Landing page
Pros & Cons
Pros
  • Integrated platform including marketing automation, email marketing, conversion rate optimization and customer segmentation.
  • Optimize web pages with easy-to-use visual editor.
  • Perform analysis of sales funnels, and make separation tests to visitors of the page.
Cons
  • Limited amount of personalization and integration with other tools such as GA or Magento.
  • Performance of the visual editor is slow at times.