Zoho Campaigns Overview

Zoho campaigns is an email marketing automation product that helps to drive sales and revenue. The software helps to create, send and track email campaigns.

This platform works on a pay-as-you-go model and offers features like dynamic content, email polls, automated list segmentation, autoresponders to send drip emails, CAN SPAM Compliance, Event Triggered Email, Subscriber Management, Mailing List Management, Reporting/Analytics, Customer Surveys etc. The A/B testing campaigns helps identify the design or subject line that resonates well with the audience.

The marketing automation software offers a real time tracking of email that opens, number of clicks, and forwards. It also automatically manages the unsubscribes and email bounces. The users can choose either drag-and-drop editor or pre-defined email templates to draft responsive email campaigns. Apart from this, the tool helps devise email campaign strategy with insights from historical campaign performances.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Zoho Campaigns solved their Email Marketing needs. Cuspera uses 4195 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Zoho Campaigns.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Grow Market Share
  • Improve ROI
  • Improve Internal Communications
  • Improve Brand Engagement
  • Reduce Bounce
  • Improve Efficiency
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Use Cases

Peers recommend Campaign Management , Communication Management , Engagement Management , as the business use cases that they have been most satisfied while using Zoho Campaigns.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Campaign Management with E-Mail

4.91/5

Read Reviews (253)

"...I recommend using Zoho Campaigns to manage and access website subscribers or patrons for custom deals and event alerts...."
campaign analytics

4.80/5

Read Reviews (53)

"...Original goals are to do marketing campaigns and email marketing efforts all via the zoho campaigns dashboard and tools...."
campaign monitoring

4.71/5

Read Reviews (31)

"...I really like zoho campaign features such as reply forearding, campaign tracking and resend condition based options...."
Communication Management with E-Mail

4.09/5

Read Reviews (220)

"...User friendly modules, Excellent customer support, Easy Admin Manage pages, High Volume email sending are really easy with this application...."
sending & publishing communications

3.89/5

Read Reviews (176)

"...It sends my emails, and can, to an extent, send them to the CRM...."
tracking & monitoring communications

4.90/5

Read Reviews (37)

"...Great option for small organizations looking for cost effective ways to get email marketing and tracking in your CRM done...."
Engagement Management with E-Mail and Social Media

4.88/5

Read Reviews (155)

"...Email Campaigns are helping us a lot as we need to engage with people with our daily updates and features...."
engaging and following up

4.87/5

Read Reviews (124)

"...We are able to make effective email campaigns and to measure the engagement and the resulting conversion rate...."
engaging with scheduling & cadence

3.80/5

Read Reviews (2)

"...Icon Email cadence...."
PEER EXPERIENCES
Campaign Management with E-Mail

4.91/5

Read Reviews (253)

"...I recommend using Zoho Campaigns to manage and access website subscribers or patrons for custom deals and event alerts...." Peer review by Heather H, Project Manager
campaign analytics

4.91/5

Read Reviews (53)

campaign monitoring

4.91/5

Read Reviews (31)

Communication Management with E-Mail

4.09/5

Read Reviews (220)

"...User friendly modules, Excellent customer support, Easy Admin Manage pages, High Volume email sending are really easy with this application...." Peer review by Blessan Z, Mr
sending & publishing communications

4.09/5

Read Reviews (176)

tracking & monitoring communications

4.09/5

Read Reviews (37)

Engagement Management with E-Mail and Social Media

4.88/5

Read Reviews (155)

"...Email Campaigns are helping us a lot as we need to engage with people with our daily updates and features...." Peer review by Administrator
engaging and following up

4.88/5

Read Reviews (124)

engaging with scheduling & cadence

4.88/5

Read Reviews (2)

53+ more Business Use Cases

Our AI advisor, Wyz, harnessed 4195 insights from peers and experts to help you assess how these Zoho Campaigns use cases fit your Email Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Toshio Kikuchi

Senior Managing Director

Kyoyu Printing Co.,ltd.

Zoho Campaigns is one of the effective ways to efficiently communicate our strengths to customers. Testimonial By Toshio Kikuchi

Angie Kearns

Brand manager

Noxilizer

Noxilizer sends uniquely tailored emails to their audience using Zoho Campaigns. Testimonial By Angie Kearns

Joann Farb

Author

JoAnnFarb.com

My favorite thing about Zoho Campaigns is their terrific support. Testimonial By Joann Farb
CUSTOMERS TESTIMONIALS

Toshio Kikuchi

Senior Managing Director

Kyoyu Printing Co.,ltd.

Zoho Campaigns is one of the effective ways to efficiently communicate our strengths to customers. Testimonial By Toshio Kikuchi

Angie Kearns

Brand manager

Noxilizer

Noxilizer sends uniquely tailored emails to their audience using Zoho Campaigns. Testimonial By Angie Kearns

Joann Farb

Author

JoAnnFarb.com

My favorite thing about Zoho Campaigns is their terrific support. Testimonial By Joann Farb

Case Studies

COMPANY CASE STUDIES
Case Study BI Ready

How BI Ready uses Zoho Campaigns to reach out to subscribers on the mailing list

Read More
Case Study Infonet Institute

Infonet Institute uses the Report System in Zoho Campaigns to fine tune their database

Read More
Case Study BHM Health Care Solutions

How Zoho Campaigns helps BHM Healthcare Solutions with full integration and control of content through email channels

Read More

Frequently Asked Questions(FAQ)

for Zoho Campaigns

What is Zoho Campaigns?

Zoho campaigns is an email marketing automation product that helps to drive sales and revenue. The software helps to create, send and track email campaigns.

What is Zoho Campaigns used for?

Zoho Campaigns is a Email Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Campaign Management, Communication Management and Engagement Management .

What are the top features of Zoho Campaigns?

Templates, Personalization and Dashboard are some of the top features of Zoho Campaigns.

Who uses Zoho Campaigns?

Zoho Campaigns is used by Computer Software, Hospital & Health Care and Events Services among other industries.

What are Zoho Campaigns alternatives?

Robly, SendinBlue, IContact and Emma Email Marketing are popular alternatives for Zoho Campaigns.

Where is Zoho Campaigns located?

Zoho Campaigns is headquartered at 4141 Hacienda Drive, Pleasanton, California 94588, USA.

Popular Business Setting

for Zoho Campaigns

Top Industries

  • Computer Software
  • Hospital & Health Care
  • Events Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Zoho Campaigns to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Zoho Campaigns

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Templates

3.01/5

Read Reviews (292)
Personalization

3.87/5

Read Reviews (72)
Dashboard

4.53/5

Read Reviews (46)
Alerts: popups & Notifications

3.52/5

Read Reviews (19)
Recording

2.74/5

Read Reviews (18)
FEATURES RATINGS AND REVIEWS
Templates

3.01/5

Read Reviews (292)
Personalization

3.87/5

Read Reviews (72)
Dashboard

4.53/5

Read Reviews (46)
Alerts: popups & Notifications

3.52/5

Read Reviews (19)
Recording

2.74/5

Read Reviews (18)

IT and Other Capabilities

for Zoho Campaigns

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.13/5

Read Reviews (397)
Data Export

3.94/5

Read Reviews (162)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.13/5

Read Reviews (397)
Data Export

3.94/5

Read Reviews (162)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.78/5

Read Reviews (74)
Chat Support

4.06/5

Read Reviews (25)
24/7 Support

3.74/5

Read Reviews (309)
Phone Support

3.50/5

Read Reviews (33)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.78/5

Read Reviews (74)
Chat Support

4.06/5

Read Reviews (25)
24/7 Support

3.74/5

Read Reviews (309)
Phone Support

3.50/5

Read Reviews (33)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.16/5

Read Reviews (3)
Analytics

4.80/5

Read Reviews (110)
Custom Reports

3.67/5

Read Reviews (724)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.16/5

Read Reviews (3)
Analytics

4.80/5

Read Reviews (110)
Custom Reports

3.67/5

Read Reviews (724)

Software Failure Risk Guidance

?

for Zoho Campaigns

Overall Risk Meter

Low Medium High

Top Failure Risks for Zoho Campaigns

Vendor Profile Details

Company Name

Zoho Corporation

Company Website

https://www.zoho.com/

Year Founded

1996

HQ Location

4141 Hacienda Drive, Pleasanton, California 94588, USA

Employees

1001-5000

Social

Financials

Private