Zoho Campaigns Overview

Zoho campaigns is an email marketing automation product that helps to drive sales and revenue. The software helps to create, send and track email campaigns.

This platform works on a pay-as-you-go model and offers features like dynamic content, email polls, automated list segmentation, autoresponders to send drip emails, CAN SPAM Compliance, Event Triggered Email, Subscriber Management, Mailing List Management, Reporting/Analytics, Customer Surveys etc. The A/B testing campaigns helps identify the design or subject line that resonates well with the audience.

The marketing automation software offers a real time tracking of email that opens, number of clicks, and forwards. It also automatically manages the unsubscribes and email bounces. The users can choose either drag-and-drop editor or pre-defined email templates to draft responsive email campaigns. Apart from this, the tool helps devise email campaign strategy with insights from historical campaign performances.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Zoho Campaigns solved their Email Marketing needs. Cuspera uses 4195 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Zoho Campaigns.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Grow Market Share
  • Improve ROI
  • Improve Internal Communications
  • Improve Brand Engagement
  • Reduce Bounce
  • Improve Efficiency
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Use Cases

Peers recommend Campaign Management , Communication Management , Engagement Management , as the business use cases that they have been most satisfied while using Zoho Campaigns.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Campaign Management with E-Mail

4.91/5

Read Reviews (253)

"...It is the most efficient, simple and effective tool in market that helps us manage our campaigns...."
campaign analytics

4.80/5

Read Reviews (53)

"...As the url updates the status of email campaign report...."
campaign monitoring

4.71/5

Read Reviews (31)

"...I really like zoho campaign features such as reply forearding, campaign tracking and resend condition based options...."
Communication Management with E-Mail

4.09/5

Read Reviews (220)

"...The email templates also made it way faster to put together a nice looking email to send out...."
sending & publishing communications

3.89/5

Read Reviews (176)

"...The problem that I am solving with this program, is the problem of how to reach all my clients in a comfortable way, this program is useful for that since it allows you to create visually pleasing emails and send them to large numbers of potential clients automatically , without a doubt a quite useful marketing tool for any business since it saves you a lot of time and effort that we can use in any other work activity or with our family...."
tracking & monitoring communications

4.90/5

Read Reviews (37)

"...We are sending bulk mail through zoho campaigns, we are also tracking which email is opened and user clicked, etc...."
Engagement Management with E-Mail and Social Media

4.88/5

Read Reviews (155)

"...Zoho campaign brings a plan to coordinate with customers and setting up our newsletter efficiently...."
engaging and following up

4.87/5

Read Reviews (124)

"...email marketing and client follow-up...."
engaging with scheduling & cadence

3.80/5

Read Reviews (2)

"...Icon Email cadence...."
PEER EXPERIENCES
Campaign Management with E-Mail

4.91/5

Read Reviews (253)

"...It is the most efficient, simple and effective tool in market that helps us manage our campaigns...." Peer review by Nivin J., System Engineer, Oil & Energy
campaign analytics

4.91/5

Read Reviews (53)

campaign monitoring

4.91/5

Read Reviews (31)

Communication Management with E-Mail

4.09/5

Read Reviews (220)

"...The email templates also made it way faster to put together a nice looking email to send out...." Peer review by Tina S, Marketing Manager
sending & publishing communications

4.09/5

Read Reviews (176)

tracking & monitoring communications

4.09/5

Read Reviews (37)

Engagement Management with E-Mail and Social Media

4.88/5

Read Reviews (155)

"...Zoho campaign brings a plan to coordinate with customers and setting up our newsletter efficiently...." Peer review by Ashish Pawar
engaging and following up

4.88/5

Read Reviews (124)

engaging with scheduling & cadence

4.88/5

Read Reviews (2)

53+ more Business Use Cases

Our AI advisor, Wyz, harnessed 4195 insights from peers and experts to help you assess how these Zoho Campaigns use cases fit your Email Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Louisa Sando-Patel

Owner

Bright Owl Copywriting & Communications

Zoho Campaigns has been really profitable for us. Our campaigns have achieved very good response rates. Testimonial By Louisa Sando-Patel

Vijay Srinivas

Digital Marketer

3Ding

3Ding improved their click rate by 100% using Zoho Campaigns. Testimonial By Vijay Srinivas

Kieran Stafford

Marketing and Design

Church Pharmacy

The Zoho Campaigns support team has been really excellent and there is a great “can do” ethos in the team. Testimonial By Kieran Stafford
CUSTOMERS TESTIMONIALS

Louisa Sando-Patel

Owner

Bright Owl Copywriting & Communications

Zoho Campaigns has been really profitable for us. Our campaigns have achieved very good response rates. Testimonial By Louisa Sando-Patel

Vijay Srinivas

Digital Marketer

3Ding

3Ding improved their click rate by 100% using Zoho Campaigns. Testimonial By Vijay Srinivas

Kieran Stafford

Marketing and Design

Church Pharmacy

The Zoho Campaigns support team has been really excellent and there is a great “can do” ethos in the team. Testimonial By Kieran Stafford

Case Studies

COMPANY CASE STUDIES
Case Study Polarity Partnerships

How Polarity Partnerships used Zoho Campaigns to increase website traffic

Read More
Case Study BI Ready

How BI Ready uses Zoho Campaigns to reach out to subscribers on the mailing list

Read More
Case Study Bright Owl Copywriting & Communications

How Bright Owl uses Zoho Campaigns to achieve very good response rates

Read More

Frequently Asked Questions(FAQ)

for Zoho Campaigns

What is Zoho Campaigns?

Zoho campaigns is an email marketing automation product that helps to drive sales and revenue. The software helps to create, send and track email campaigns.

What is Zoho Campaigns used for?

Zoho Campaigns is a Email Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Campaign Management, Communication Management and Engagement Management .

What are the top features of Zoho Campaigns?

Templates, Personalization and Dashboard are some of the top features of Zoho Campaigns.

Who uses Zoho Campaigns?

Zoho Campaigns is used by Computer Software, Hospital & Health Care and Events Services among other industries.

What are Zoho Campaigns alternatives?

Robly, SendinBlue, IContact and Emma Email Marketing are popular alternatives for Zoho Campaigns.

Where is Zoho Campaigns located?

Zoho Campaigns is headquartered at 4141 Hacienda Drive, Pleasanton, California 94588, USA.

Popular Business Setting

for Zoho Campaigns

Top Industries

  • Computer Software
  • Hospital & Health Care
  • Events Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Zoho Campaigns to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Zoho Campaigns

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Templates

3.01/5

Read Reviews (292)
Personalization

3.87/5

Read Reviews (72)
Dashboard

4.53/5

Read Reviews (46)
Alerts: popups & Notifications

3.52/5

Read Reviews (19)
Recording

2.74/5

Read Reviews (18)
FEATURES RATINGS AND REVIEWS
Templates

3.01/5

Read Reviews (292)
Personalization

3.87/5

Read Reviews (72)
Dashboard

4.53/5

Read Reviews (46)
Alerts: popups & Notifications

3.52/5

Read Reviews (19)
Recording

2.74/5

Read Reviews (18)

IT and Other Capabilities

for Zoho Campaigns

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.13/5

Read Reviews (397)
Data Export

3.94/5

Read Reviews (162)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.13/5

Read Reviews (397)
Data Export

3.94/5

Read Reviews (162)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.78/5

Read Reviews (74)
Chat Support

4.06/5

Read Reviews (25)
24/7 Support

3.74/5

Read Reviews (309)
Phone Support

3.50/5

Read Reviews (33)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.78/5

Read Reviews (74)
Chat Support

4.06/5

Read Reviews (25)
24/7 Support

3.74/5

Read Reviews (309)
Phone Support

3.50/5

Read Reviews (33)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.16/5

Read Reviews (3)
Analytics

4.80/5

Read Reviews (110)
Custom Reports

3.67/5

Read Reviews (724)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.16/5

Read Reviews (3)
Analytics

4.80/5

Read Reviews (110)
Custom Reports

3.67/5

Read Reviews (724)

Software Failure Risk Guidance

?

for Zoho Campaigns

Overall Risk Meter

Low Medium High

Top Failure Risks for Zoho Campaigns

Vendor Profile Details

Company Name

Zoho Corporation

Company Website

https://www.zoho.com/

Year Founded

1996

HQ Location

4141 Hacienda Drive, Pleasanton, California 94588, USA

Employees

1001-5000

Social

Financials

Private