WooCommerce Overview

This is a summary of the comprehensive capabilities and benefits of WooCommerce based on over 18537 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

WooCommerce, BigCommerce, Shopify, Ecwid, Shopify Plus, etc., all belong to a category of solutions that help E-Commerce Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if WooCommerce is right for your needs? Our Cuspera AI engine can evaluate how WooCommerce fits your specific business needs, industry, and context. Get your personalized assessment report today.

WooCommerce supports business activities such as:

  • Products & Pricelist Management
  • Engagement Management
  • Promotion Management
  • Social Media Management
  • Communication Management

WooCommerce can help you with many business goals, such as Acquire Customers, Increase Sales & Revenue, Enhance Customer Relationships, Improve Digital And Social Presence, Scale Best Practices, etc. It can help manage these activities if you use Offline Point Of Sale Website etc. for these needs. As a solution, WooCommerce's capabilities include Widgets, Templates, SEO, etc.

WooCommerce was founded in 2005. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"WooCommerce's greatest strength is its extensibility. Theres very little I can't build with WooCommerce. Given enough time and resources WooCommerce can be finely tailored to even your store's most niche feature. " - Kathy Darling

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well WooCommerce solved their E-Commerce Platform needs. Cuspera uses 18537 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Platform needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using WooCommerce.

Other priorities:

  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Grow Market Share
  • Build Brand Awareness
  • Launch New Products
  • Improve Efficiency
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Increase Customer Life Time Value
  • Increase Average Basket Value
  • Improve Internal Communications
  • Improve Navigation
  • Manage Risk
  • Improve Consistency
  • Reduce Bounce
  • Improve Visibility
See all business priorities See less business priorities

Use Cases

Peers recommend Products & Pricelist Management , Engagement Management , Promotion Management , as the business use cases that they have been most satisfied while using WooCommerce.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Products & Pricelist Management with Offline, Point Of Sale and Website

4.08/5 ★

Read Reviews (222)

"...It's a eCommerce platform that gives you full control and unlimited use in product listing, customization, order management and feature management...."
Engagement Management with E-Mail, Offline and Point Of Sale

4.87/5 ★

Read Reviews (151)

"...Collect customer information and followup on sales and offers...."
engaging and following up

4.88/5 ★

Read Reviews (123)

"...You can even win back lapsed customers and follow up with them after they ve made purchases. ..."
engaging with scheduling & cadence

3.68/5 ★

Read Reviews (1)

"...Release cadence and pre-release testing with the community. ..."
Promotion Management with Promotions and Coupons

4.36/5 ★

Read Reviews (133)

"...My online shop went smoothly with Woocommerce Woocommerce has a lot of compatibility plugins I can use to add more features into my website such as adding discounts, promo coupon, setting up advance shipping rates and even wholesale discounts which cannot easily done...."
PEER EXPERIENCES
Products & Pricelist Management with Offline, Point Of Sale and Website

4.08/5 ★

Read Reviews (222)

"...It's a eCommerce platform that gives you full control and unlimited use in product listing, customization, order management and feature management...." Peer review by UDOCHI M, UDOCHI MBE
Engagement Management with E-Mail, Offline and Point Of Sale

4.87/5 ★

Read Reviews (151)

"...Collect customer information and followup on sales and offers...." Peer review by Joy A, JOY AGHA
engaging and following up

4.87/5 ★

Read Reviews (123)

engaging with scheduling & cadence

4.87/5 ★

Read Reviews (1)

Promotion Management with Promotions and Coupons

4.36/5 ★

Read Reviews (133)

"...My online shop went smoothly with Woocommerce Woocommerce has a lot of compatibility plugins I can use to add more features into my website such as adding discounts, promo coupon, setting up advance shipping rates and even wholesale discounts which cannot easily done...." Peer review by Jasmine G, IT Network Engineer, Telecommunications

73+ more Business Use Cases

Our AI advisor, Wyz, harnessed 18537 insights from peers and experts to help you assess how these WooCommerce use cases fit your E-Commerce Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Kathy Darling

kathyisawesome.com

WooCommerce's greatest strength is its extensibility. Theres very little I can't build with WooCommerce. Given enough time and resources WooCommerce can be finely tailored to even your store's most niche feature. Testimonial By Kathy Darling

Chris Lema

chrislema.com

No other eCommerce platform allows people to start for free and grow their store as their business grows. More importantly, WooCommerce doesn't charge you a portion of your profits as your business grows. Testimonial By Chris Lema
CUSTOMERS TESTIMONIALS

Kathy Darling

kathyisawesome.com

WooCommerce's greatest strength is its extensibility. Theres very little I can't build with WooCommerce. Given enough time and resources WooCommerce can be finely tailored to even your store's most niche feature. Testimonial By Kathy Darling

Chris Lema

chrislema.com

No other eCommerce platform allows people to start for free and grow their store as their business grows. More importantly, WooCommerce doesn't charge you a portion of your profits as your business grows. Testimonial By Chris Lema

Frequently Asked Questions(FAQ)

for WooCommerce

What is WooCommerce?

WooCommerce is an open-source platform for developers and entrepreneurs to create an online ecommerce platform.

What is WooCommerce used for?

WooCommerce is a E-Commerce Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Products & Pricelist Management, Engagement Management and Promotion Management .

What are the top features of WooCommerce?

Widgets, Templates and SEO are some of the top features of WooCommerce.

Who uses WooCommerce?

WooCommerce is used by Marketing And Advertising, Information Technology And Services and Internet among other industries.

What are WooCommerce alternatives?

BigCommerce, Shopify, Ecwid and Shopify Plus are popular alternatives for WooCommerce.

Popular Business Setting

for WooCommerce

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used WooCommerce to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for WooCommerce

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Widgets

2.52/5 ★

Read Reviews (4295)
Templates

3.07/5 ★

Read Reviews (347)
SEO

4.02/5 ★

Read Reviews (309)
Dashboard

2.40/5 ★

Read Reviews (222)
Personalization

3.88/5 ★

Read Reviews (199)
FEATURES RATINGS AND REVIEWS
Widgets

2.52/5 ★

Read Reviews (4295)
Templates

3.07/5 ★

Read Reviews (347)
SEO

4.02/5 ★

Read Reviews (309)
Dashboard

2.40/5 ★

Read Reviews (222)
Personalization

3.88/5 ★

Read Reviews (199)

IT and Other Capabilities

for WooCommerce

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.15/5 ★

Read Reviews (1106)
Data Import

3.08/5 ★

Read Reviews (1046)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.15/5 ★

Read Reviews (1106)
Data Import

3.08/5 ★

Read Reviews (1046)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.20/5 ★

Read Reviews (166)
Phone Support

4.05/5 ★

Read Reviews (58)
Email Support

4.03/5 ★

Read Reviews (82)
24/7 Support

3.07/5 ★

Read Reviews (1384)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.20/5 ★

Read Reviews (166)
Phone Support

4.05/5 ★

Read Reviews (58)
Email Support

4.03/5 ★

Read Reviews (82)
24/7 Support

3.07/5 ★

Read Reviews (1384)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.91/5 ★

Read Reviews (4)
Analytics

3.85/5 ★

Read Reviews (260)
Custom Reports

3.36/5 ★

Read Reviews (2234)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.91/5 ★

Read Reviews (4)
Analytics

3.85/5 ★

Read Reviews (260)
Custom Reports

3.36/5 ★

Read Reviews (2234)

Software Failure Risk Guidance

?

for WooCommerce

Overall Risk Meter

Low Medium High

Top Failure Risks for WooCommerce

Vendor Profile Details

Company Name

Automattic

Company Website

https://automattic.com/

Year Founded

2005

HQ Location

Employees

501-1000

Social

Financials

PRIVATE