WooCommerce Overview

WooCommerce adds comprehensive online store features to any WordPress website. Extensive customization options and integrations are provided.

Use Cases

Customers recommend Products & Pricelist Management, Engagement Management, Promotion Management, as the business use cases that they have been most satisfied with while using WooCommerce.

Other use cases:

  • Social Media Management
  • Communication Management
  • Discount Management
  • Content Management
  • Order Management
  • Loyalty Management
  • Helpdesk Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using WooCommerce.

Other priorities:

  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Grow Market Share
  • Build Brand Awareness
  • Launch New Products
  • Improve Efficiency
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Increase Customer Life Time Value
  • Increase Average Basket Value
  • Improve Internal Communications
  • Improve Navigation
  • Manage Risk
  • Improve Consistency
  • Reduce Bounce
  • Improve Visibility
See all business priorities See less business priorities

WooCommerce Use-Cases and Business Priorities: Customer Satisfaction Data

WooCommerce works with different mediums / channels such as Offline. Point Of Sale. Website etc.

WooCommerce's features include Widgets, Templates, SEO, etc. and WooCommerce support capabilities include Chat Support, Phone Support, Email Support, etc. also WooCommerce analytics capabilities include Analytics, and Custom Reports.

Reviews

"No other eCommerce platform allows people to start for free and grow their store as their business grows. More importantly, WooCommerce doesn't charge you a portion of your profits as your business grows." - Chris Lema

Peer review evidence (same sources as the product rating summary)

"...Using WooCommerce and its various add-ons, I am able to quickly build out an online store and easily manage product inventory and sales...." Peer review by Jim Nelson, Team Agreda Leader, Agreda Communications
"...You can even win back lapsed customers and follow up with them after they ve made purchases. ..." How to Integrate Mailchimp with WooCommerce
"...Discount pricing and coupon generation...." Peer review by Chinelo O, CHINELO OKAFOR

WooCommerce, ShippingEasy, Shippo, Skubana, ShipStation, etc., all belong to a category of solutions that help E-Commerce Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for WooCommerce

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

WooCommerce is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

WooCommerce Customer wins, Customer success stories, Case studies

What makes WooCommerce ideal for Products & Pricelist Management?

What makes WooCommerce ideal for Engagement Management?

How efficiently Does WooCommerce manage your Promotion Management?

What benefits does WooCommerce offer for Social Media Management?

How can WooCommerce optimize your Communication Management Workflow?

11 buyers and buying teams have used Cuspera to assess how well WooCommerce solved their E-Commerce Platform needs. Cuspera uses 18537 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Platform needs.

CUSTOMERS TESTIMONIALS
WooCommerce testimonial

Chris Lema

chrislema.com

No other eCommerce platform allows people to start for free and grow their store as their business grows. More importantly, WooCommerce doesn't charge you a portion of your profits as your business grows. Testimonial By Chris Lema
WooCommerce testimonial

Kathy Darling

kathyisawesome.com

WooCommerce's greatest strength is its extensibility. Theres very little I can't build with WooCommerce. Given enough time and resources WooCommerce can be finely tailored to even your store's most niche feature. Testimonial By Kathy Darling
CUSTOMERS TESTIMONIALS
WooCommerce testimonial

Chris Lema

chrislema.com

No other eCommerce platform allows people to start for free and grow their store as their business grows. More importantly, WooCommerce doesn't charge you a portion of your profits as your business grows. Testimonial By Chris Lema
WooCommerce testimonial

Kathy Darling

kathyisawesome.com

WooCommerce's greatest strength is its extensibility. Theres very little I can't build with WooCommerce. Given enough time and resources WooCommerce can be finely tailored to even your store's most niche feature. Testimonial By Kathy Darling
 

Hey Studio - Design - Small

Women at Work: A Podcast for Creatives on a Platform for Creatives – Automattic

Barcelona, Spain

Hey Studio's podcast "Women at Work" chose WordPress.com for its digital platform, highlighting Automattic's role in providing a robust foundation for community building and creative expression. The ...podcast aims to amplify female voices in design and innovation, leveraging WordPress's longevity and ease of use.

Read on →
 

Hey Studio - Design - Small

Women at Work: A Podcast for Creatives on a Platform for Creatives – Automattic

Barcelona, Spain

Hey Studio's podcast "Women at Work" has adopted WordPress.com for its digital presence, enhancing its community-building efforts. The platform supports the podcast's mission to amplify female creati...ves in design and innovation. WordPress.com provides a professional home for the podcast, aligning with its growth and community vision.

Read on →
 

How WordPress Sent a Dog (and a Pop Culture Brand) to the Moon Automattic

Pop Culture Mondays, a site created by Brooke Hammerling, successfully leveraged WordPress's flexibility and AI tools to enhance its design and user experience. The site, which covers digital trends ...and memes, expanded to include a podcast. WordPress's customization capabilities allowed the site to reflect Hammerling's unique perspective, showcasing its adaptability for personalized content creation.

Read on →
 

Buckminster Fuller Institute (BFI) - Non Profit Organization Management - Small

New York, USA

BFI used Automattic's Pressable hosting to relaunch its website in 2022. The new WordPress-based site matched BFI's rebranding and improved its online presence. Jetpack CRM helped BFI manage members ...and partners for real-world projects. WooCommerce made it easier for supporters to donate and join as members. BFI saw more partnerships and collaborations thanks to a clearer, more effective website.

 

Katie Seaman - Professional Training & Coaching - Small

Day One helps Katie Seaman, a mindfulness coach, support her well-being and growth. She uses the app daily for journaling and self-reflection. The app lets her process emotions and log important mome...nts. Katie finds it easy to stay present and connected to her values. Day One is a trusted tool in her personal and professional journey.

 

Kindness.org - Non Profit Organization Management - Small

New York, USA

Kindness.org used WordPress, WooCommerce, and Pressable to build a flexible website. The site lets non-technical staff update content quickly and stay on brand. Automattic created a custom block to s...how the impact of donations. This helped Kindness.org make kindness measurable and actionable. The tools support school programs and workplace assessments.

Frequently Asked Questions (FAQ)

What buyers ask before choosing WooCommerce

What is WooCommerce?

WooCommerce is an open-source platform for developers and entrepreneurs to create an online ecommerce platform.

It comes with powerful search and customization capabilities. It also provides ability for product ratings and reviews, product sorting and filtering, built-in blogging and themes.

It is fully open source with a worldwide community. It is built on WordPress and provides REST API with documentation. It also has built-in plugins and comes with WP-CLI to manage stores.

What is WooCommerce used for?

WooCommerce is a E-Commerce Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Products & Pricelist Management, Engagement Management and Promotion Management .

What are the top features of WooCommerce?

Widgets, Templates and SEO are some of the top features of WooCommerce.

Who uses WooCommerce?

WooCommerce is used by Marketing And Advertising, Information Technology And Services and Internet among other industries.

What are WooCommerce alternatives?

ShippingEasy, Shippo, Skubana and ShipStation are popular alternatives for WooCommerce.
lightning

Peers used WooCommerce for products & pricelist management and engagement management

WooCommerce Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.91/5 ★

Read Reviews (4)
Analytics

3.85/5 ★

Read Reviews (260)
Custom Reports

3.36/5 ★

Read Reviews (2234)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.91/5 ★

Read Reviews (4)
Analytics

3.85/5 ★

Read Reviews (260)
Custom Reports

3.36/5 ★

Read Reviews (2234)

Software Failure Risk Guidance

?

for WooCommerce

Overall Risk Meter

Low Medium High

Top Failure Risks for WooCommerce

Automattic Inc. News

Executive

Automattic names interim CFO after exec departures

Automattic has appointed Jeremy Klaperman as interim CFO following executive departures, including former CFO Mark Davies. CEO Matt Mullenweg, who recently returned to his position, shared that the board will evaluate candidates for the permanent CFO role. A new chief legal officer has also been verbally accepted, replacing Andy Missan.

Executive

Automattic CEO Matt Mullenweg reinstated after brief ousting

Automattic CEO Matt Mullenweg was briefly ousted from his position but was reinstated shortly after. The board initially placed him on paid leave, appointing CFO Mark Davies as interim CEO. Mullenweg's return was confirmed by the company, with the board's full support.

Executive

Automattic says Mullenweg is CEO again, three days after removing him

Automattic reinstated Matt Mullenweg as CEO and chairman, reversing a board decision to place him on leave. The board initially appointed CFO Mark Davies as interim CEO. Mullenweg's return was supported by WordPress.org and Automattic's board. The board has not explained its initial decision, and the situation highlights internal leadership instability at Automattic.

Executive

Automattic confirms Mullenweg has returned as CEO after attempted ouster by board - TechCrunch

Automattic confirmed that Matt Mullenweg has returned as CEO after a brief board-imposed leave. The board initially placed Mullenweg on leave, with CFO Mark Davies as interim CEO. Mullenweg's return was supported by the board and company executives, despite initial tensions and board member Toni Schneider's reported departure.

Automattic Inc. Profile

Company Name

Automattic Inc.

Company Website

//automattic.com

Year Founded

2005

HQ Location

Employees

501-1000

Social

Financials

PRIVATE