HubSpot CRM Overview

HubSpot’s free CRM streamlines business operations with features like live chat, meeting scheduling, and email tracking. Customer support, sales, and marketing are efficiently powered.

Use Cases

Customers recommend Communication Management, Engagement Management, Contact List Management, as the business use cases that they have been most satisfied with while using HubSpot CRM.

Other use cases:

  • Lead Tracking
  • Social Media Management
  • Workflow Management
  • Lead Management
  • Sales Call Management
  • Generation Of New Leads
  • Content Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using HubSpot CRM.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Scale Best Practices
  • Grow Market Share
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Build Brand Awareness
  • Improve Visibility
  • Launch New Products
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve Consistency
  • Improve Brand Engagement
  • Increase Customer Life Time Value
See all business priorities See less business priorities

HubSpot CRM Use-Cases and Business Priorities: Customer Satisfaction Data

HubSpot CRM works with different mediums / channels such as E-Mail. and Phone Calls.

HubSpot CRM's features include Templates, Personalization, Recording, etc. and HubSpot CRM support capabilities include Email Support, Phone Support, Chat Support, etc. also HubSpot CRM analytics capabilities include Analytics, and Custom Reports.

Reviews

"Rock Content had been using Intercom for customer messaging and Strikedeck for customer success — along with other proprietary platforms and manual processes. This resulted in information silos and many inefficiencies." - João Dobbin

Peer review evidence (same sources as the product rating summary)

"...The software is easy to use, free to get started, and you can send emails directly from the platform. ...." Peer review by Ashley S., Owner, Marketing and Advertising
"...Things such as email templates, snippets and follow up sequences are easy to implement and big time savers...." Peer review by Tom Sedgwick
"...Other staff use the tool for a monthly touchpoint email they send to their lists of contacts...." Peer review by Melissa Steward, Non-Profit Organization Management

HubSpot CRM, Less Annoying CRM, ClickUp, Freshsales, Salesflare, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for HubSpot CRM

Top Industries

  • Information Technology and Services
  • Marketing and Advertising
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

HubSpot CRM is popular in Information Technology And Services, Marketing And Advertising, and Computer Software and is widely used by Small Business, Mid Market, and Enterprise.

HubSpot CRM Customer wins, Customer success stories, Case studies

What makes HubSpot CRM ideal for Communication Management?

How efficiently Does HubSpot CRM manage your Engagement Management?

What Are the key features of HubSpot CRM for Contact List Management?

What solutions does HubSpot CRM provide for Lead Tracking?

What solutions does HubSpot CRM provide for Social Media Management?

399 buyers and buying teams have used Cuspera to assess how well HubSpot CRM solved their CRM needs. Cuspera uses 41798 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
HubSpot CRM testimonial

João Dobbin

Manager of Business Enablement

Rock Content

Rock Content had been using Intercom for customer messaging and Strikedeck for customer success — along with other proprietary platforms and manual processes. This resulted in information silos and many inefficiencies. Testimonial By João Dobbin
HubSpot CRM testimonial

Mike Hart

Global Chief Information Officer

Avison Young

Our brokers need to know everything we’re doing with every client—not just what we’re doing in our own backyard but what we’re doing globally, Testimonial By Mike Hart
HubSpot CRM testimonial

Seth Waite

President, and CEO

Handled

We wanted to use custom workflows to automate our processes, which would free up our concierge customer service team to provide top-level service, It was a different way of thinking — and finding the right technology to do it was critical. Testimonial By Seth Waite
CUSTOMERS TESTIMONIALS
HubSpot CRM testimonial

João Dobbin

Manager of Business Enablement

Rock Content

Rock Content had been using Intercom for customer messaging and Strikedeck for customer success — along with other proprietary platforms and manual processes. This resulted in information silos and many inefficiencies. Testimonial By João Dobbin
HubSpot CRM testimonial

Mike Hart

Global Chief Information Officer

Avison Young

Our brokers need to know everything we’re doing with every client—not just what we’re doing in our own backyard but what we’re doing globally, Testimonial By Mike Hart
HubSpot CRM testimonial

Seth Waite

President, and CEO

Handled

We wanted to use custom workflows to automate our processes, which would free up our concierge customer service team to provide top-level service, It was a different way of thinking — and finding the right technology to do it was critical. Testimonial By Seth Waite
 

70% OF HUBSPOT CUSTOMERS PLAN TO INCREASE AI SPEND IN THE YEAR AHEAD

HubSpot's recent survey at the UNBOUND 2026 conference reveals that 70% of its customers plan to increase AI spending in the next year. The survey highlights the use of HubSpot's Breeze AI Assistant ...and AI agents, with 66% of customers already using the assistant. AI is primarily used for marketing analysis, reporting, and sales prospecting, with regional variations in tool preferences.

Read on →
 

Orange Marketing - Marketing Services - Medium

Orange Marketing Earns HubSpot Manufacturing Industry Specialist Badge - Knoxville News Sentinel

Newport Beach, USA

HubSpot awarded Orange Marketing the Manufacturing Industry Specialist Badge, recognizing its expertise in helping manufacturing companies with CRM implementation and sales integration. Orange Market...ing, a HubSpot Diamond Solutions Partner, specializes in B2B marketing and RevOps, providing solutions for complex sales cycles and integrating HubSpot with ERP and customer portal systems.

Read on →
 

LinkedIn

How HubSpot Works With LinkedIn Creators - Favikon

HubSpot collaborates with LinkedIn creators to enhance B2B audience engagement through influencer marketing. This approach leverages trusted voices and expert content to connect with industry profess...ionals, offering valuable insights for brands aiming to optimize their influencer campaigns.

Read on →
 

ZenPilot - Information Technology And Services - Small

USA

HubSpot payments helped ZenPilot save over $15,000 each month by automating payment processing. The team eliminated manual invoicing and reduced overhead by two working days per month. ACH payment su...pport cut fees and made onboarding faster for clients. Sales reps now use payment links to close deals quickly and trigger automated workflows. Lead volume increased by 30% after switching to HubSpot payments.

 

Zapier - Information Technology And Services - Medium

San Francisco, USA

Zapier used the Gong app for HubSpot to automate sales data entry. Before, sales reps spent 15 minutes after each call updating HubSpot manually. With the integration, all call data now syncs automat...ically, saving time and boosting efficiency. The team makes 63 more sales calls each month. Monthly revenue increased by 5%. Collaboration and pipeline management also improved across teams.

 

YuLife - Insurance - Medium

London, UK

YuLife used HubSpot to unify its CRM and scale from a startup to a global insurtech. The company achieved a 98% customer retention rate, about 20% above the industry average. HubSpot automated workfl...ows, improved lead response times to 5 minutes, and enabled data-driven decisions. YuLife now manages over 1,200 organizations and generates 4,000+ quotes annually with streamlined operations. HubSpot supports YuLife’s international expansion and personalized insurance experiences.

HubSpot CRM Tutorial for Beginners

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing HubSpot CRM

What is HubSpot CRM?

HubSpot a free CRM platform with full suite of sales productivity tools to sell more in an efficient manner. It provides full visibility to sales pipeline in real-time. It benefits sales leaders, sales reps, marketers, customer service teams, operations team, and business owners. It helps to acquire customers, manage customer relationships and increase sales and revenue.

HubSpot CRM provides near real-time view of sales pipeline in a easy-to-use visual dashboard. It helps sales leaders manage performance of their team members, get visibility on quota attainment, and provides all performance data to coach the sales team members. It enables sales and marketing teams with tools to increase productivity and get all the tracking, reporting, and third-party integrations required with less work and remove friction from the sales process.

Some of its features include email tracking and notifications, email templates and scheduling, Gmail and Outlook integration, meeting scheduling, company insights, contact management, and many more.

What is HubSpot CRM used for?

HubSpot CRM is a CRM Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Contact List Management .

What are the top features of HubSpot CRM?

Templates, Personalization and Recording are some of the top features of HubSpot CRM.

Who uses HubSpot CRM?

HubSpot CRM is used by Information Technology And Services, Marketing And Advertising and Computer Software among other industries.

What are HubSpot CRM alternatives?

Less Annoying CRM, ClickUp, Freshsales and Salesflare are popular alternatives for HubSpot CRM.

Where is HubSpot CRM located?

HubSpot CRM is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.
lightning

Peers used HubSpot CRM for communication management and engagement management

HubSpot CRM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.02/5 ★

Read Reviews (45)
Analytics

4.21/5 ★

Read Reviews (1230)
Custom Reports

3.49/5 ★

Read Reviews (5181)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.02/5 ★

Read Reviews (45)
Analytics

4.21/5 ★

Read Reviews (1230)
Custom Reports

3.49/5 ★

Read Reviews (5181)

Software Failure Risk Guidance

?

for HubSpot CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for HubSpot CRM

HubSpot, Inc News

Product

Copley Taps Former Toast and HubSpot Exec to Scale the First AI Operating System for Demand Engineering

Copley integrates with HubSpot and Salesforce to enhance its AI operating system for demand engineering, allowing marketers to manage campaigns and optimize performance from a single platform. The integration traces closed-won deals back to creative sources, helping teams identify successful strategies.

Product

HubSpot gives customers more control of their AI spend with new spend caps, seat-to-credit swaps, and flex payment options

HubSpot introduces new AI spend controls, including spend caps, seat-to-credit swaps, and flexible payment options, to give customers more control over their AI budget. These updates aim to prevent unexpected costs and allow businesses to allocate resources effectively, aligning AI usage with business needs. Customers can now choose between flat-rate credit packs or Pay-as-You-Go options for AI services.

Executive

HubSpot Announces Resignation of Chief Legal Officer Fisher

HubSpot announced the resignation of Chief Legal Officer Erika Fisher, effective November 6, 2026. Fisher is leaving to pursue another opportunity, and her departure is not due to any disagreements with the company. HubSpot is searching for her successor.

Executive

HubSpot's $12M Legal Chief to Exit After 20 Months - Law.com

Erika Fisher, HubSpot's chief legal officer, will leave the company after 20 months to pursue another opportunity. She was welcomed with $12 million in stock grants and will be HubSpot's fourth legal chief since 2022.

HubSpot, Inc Profile

Company Name

HubSpot, Inc

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO