HubSpot CRM Overview

This is a summary of the comprehensive capabilities and benefits of HubSpot CRM based on over 41798 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

HubSpot CRM, Hubspot Sales Hub, Zoho CRM, Salesforce Sales Cloud, Pipedrive, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if HubSpot CRM is right for your needs? Our Cuspera AI engine can evaluate how HubSpot CRM fits your specific business needs, industry, and context. Get your personalized assessment report today.

HubSpot CRM supports business activities such as:

  • Communication Management
  • Engagement Management
  • Contact List Management
  • Lead Tracking
  • Social Media Management

HubSpot CRM can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Increase Sales & Revenue, Improve ROI, Scale Best Practices, etc. It can help manage these activities if you use E-Mail and Phone Calls for these needs. As a solution, HubSpot CRM's capabilities include Templates, Personalization, Recording, etc.

HubSpot CRM was founded in 2006. Information Technology and Services Vertical is its biggest customer base.

Reviews

"Rock Content had been using Intercom for customer messaging and Strikedeck for customer success — along with other proprietary platforms and manual processes. This resulted in information silos and many inefficiencies. " - João Dobbin

Cuspera Reviews

399 buyers and buying teams have used Cuspera to assess how well HubSpot CRM solved their CRM needs. Cuspera uses 41798 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using HubSpot CRM.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Scale Best Practices
  • Grow Market Share
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Build Brand Awareness
  • Improve Visibility
  • Launch New Products
  • Shorten Ramp Up Time
  • Establish Thought Leadership
  • Improve Consistency
  • Improve Brand Engagement
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Engagement Management , Contact List Management , as the business use cases that they have been most satisfied while using HubSpot CRM.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail and Phone Calls

4.35/5 ★

Read Reviews (2114)

"...The tool, if given access to your email client, will allow you to send emails directly to the customer...."
tracking & monitoring communications

4.66/5 ★

Read Reviews (1085)

"...It's free, it integrates with Gmail, it helps send automatic emails and tracks them for me!..."
sending & publishing communications

4.08/5 ★

Read Reviews (979)

"...Templates, Sequences, and Meetings enable me to send emails and schedule meetings on the fly...."
Engagement Management with E-Mail

4.80/5 ★

Read Reviews (1710)

"...Three, it allows us to see which customers are opening the email so we can follow up with a call...."
engaging and following up

4.80/5 ★

Read Reviews (1440)

"...I like that you can easily set up a follow up task when sending e-mails or logging calls...."
engaging with scheduling & cadence

3.91/5 ★

Read Reviews (28)

"...Sequences allow the user to do a cadence without forgetting to schedule the task to send them...."
Contact List Management with E-Mail

4.48/5 ★

Read Reviews (1276)

"...Mainly, he does not forget to contact customers and solves the problem of who has really read my emails...."
tracking contacts

4.83/5 ★

Read Reviews (238)

"...I also love how it tracks contacts and connects your emails to them for easy follow-up and reminders...."
contacts history

4.84/5 ★

Read Reviews (146)

"...the automation features and the easy of recording customer interactions saves me so much time each day, it's my best tool. ...."
creating contact list

3.84/5 ★

Read Reviews (145)

"...Intuitive design makes it easy to add and find contacts, create opportunities and track through the funnel...."
enriching contact list

4.72/5 ★

Read Reviews (9)

"...Enriched contact / company info automatically populated based on domain-based email...."
PEER EXPERIENCES
Communication Management with E-Mail and Phone Calls

4.35/5 ★

Read Reviews (2114)

"...The tool, if given access to your email client, will allow you to send emails directly to the customer...." Peer review by Chris W., Operations Manager, Telecommunications
tracking & monitoring communications

4.35/5 ★

Read Reviews (1085)

sending & publishing communications

4.35/5 ★

Read Reviews (979)

Engagement Management with E-Mail

4.80/5 ★

Read Reviews (1710)

"...Three, it allows us to see which customers are opening the email so we can follow up with a call...." Peer review by User in Information Technology and Services, Information Technology and Services
engaging and following up

4.80/5 ★

Read Reviews (1440)

engaging with scheduling & cadence

4.80/5 ★

Read Reviews (28)

Contact List Management with E-Mail

4.48/5 ★

Read Reviews (1276)

"...Mainly, he does not forget to contact customers and solves the problem of who has really read my emails...." Peer review by Aracely T, Developer, Information Technology and Services
tracking contacts

4.48/5 ★

Read Reviews (238)

contacts history

4.48/5 ★

Read Reviews (146)

creating contact list

4.48/5 ★

Read Reviews (145)

enriching contact list

4.48/5 ★

Read Reviews (9)

93+ more Business Use Cases

Our AI advisor, Wyz, harnessed 41798 insights from peers and experts to help you assess how these HubSpot CRM use cases fit your CRM needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

João Dobbin

Manager of Business Enablement

Rock Content

Rock Content had been using Intercom for customer messaging and Strikedeck for customer success — along with other proprietary platforms and manual processes. This resulted in information silos and many inefficiencies. Testimonial By João Dobbin

Amanda Raines

the Head of B2B Marketing

ClassPass

When I started at ClassPass, our website updates were managed by the engineering team. To get anything changed, even just copy, we had to get our ask approved as part of a 6-week sprint Testimonial By Amanda Raines

Stephanie Hunter

COO and Co-Founder

Ving

We needed a platform for our blog content, then marketing, and then customer service. Over time, we accumulated six products in addition to Salesforce, including Act-On, Mailchimp, Google Analytics, WordPress, and Zendesk. Testimonial By Stephanie Hunter
CUSTOMERS TESTIMONIALS

João Dobbin

Manager of Business Enablement

Rock Content

Rock Content had been using Intercom for customer messaging and Strikedeck for customer success — along with other proprietary platforms and manual processes. This resulted in information silos and many inefficiencies. Testimonial By João Dobbin

Amanda Raines

the Head of B2B Marketing

ClassPass

When I started at ClassPass, our website updates were managed by the engineering team. To get anything changed, even just copy, we had to get our ask approved as part of a 6-week sprint Testimonial By Amanda Raines

Stephanie Hunter

COO and Co-Founder

Ving

We needed a platform for our blog content, then marketing, and then customer service. Over time, we accumulated six products in addition to Salesforce, including Act-On, Mailchimp, Google Analytics, WordPress, and Zendesk. Testimonial By Stephanie Hunter

Case Studies

COMPANY CASE STUDIES
Case Study Handled

How Handled Scaled From Zero to 121 Locations with HubSpot CRM

Read More
Case Study Crunch Fitness

How Crunch Fitness Increases Leads and Signups With HubSpot CRM

Read More
Case Study Avison Young

How Avison Young Increases CRM Adoption from 23% to 90% in Four Months by Implementing the HubSpot CRM Platform

Read More

Frequently Asked Questions(FAQ)

for HubSpot CRM

What is HubSpot CRM?

HubSpot a free CRM platform with full suite of sales productivity tools to sell more in an efficient manner. It provides full visibility to sales pipeline in real-time. It benefits sales leaders, sales reps, marketers, customer service teams, operations team, and business owners. It helps to acquire customers, manage customer relationships and increase sales and revenue.

What is HubSpot CRM used for?

HubSpot CRM is a CRM Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Communication Management, Engagement Management and Contact List Management .

What are the top features of HubSpot CRM?

Templates, Personalization and Recording are some of the top features of HubSpot CRM.

Who uses HubSpot CRM?

HubSpot CRM is used by Information Technology And Services, Marketing And Advertising and Computer Software among other industries.

What are HubSpot CRM alternatives?

Hubspot Sales Hub, Zoho CRM, Salesforce Sales Cloud and Pipedrive are popular alternatives for HubSpot CRM.

Where is HubSpot CRM located?

HubSpot CRM is headquartered at 25 First Street, 2nd Floor Cambridge, MA 02141 United States.

Popular Business Setting

for HubSpot CRM

Top Industries

  • Information Technology and Services
  • Marketing and Advertising
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used HubSpot CRM to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for HubSpot CRM

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Templates

4.09/5 ★

Read Reviews (1396)
Personalization

3.82/5 ★

Read Reviews (901)
Recording

4.26/5 ★

Read Reviews (875)
Landing page

4.57/5 ★

Read Reviews (772)
Dashboard

3.64/5 ★

Read Reviews (752)
FEATURES RATINGS AND REVIEWS
Templates

4.09/5 ★

Read Reviews (1396)
Personalization

3.82/5 ★

Read Reviews (901)
Recording

4.26/5 ★

Read Reviews (875)
Landing page

4.57/5 ★

Read Reviews (772)
Dashboard

3.64/5 ★

Read Reviews (752)

IT and Other Capabilities

for HubSpot CRM

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.94/5 ★

Read Reviews (2395)
Data Import

3.41/5 ★

Read Reviews (4429)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.94/5 ★

Read Reviews (2395)
Data Import

3.41/5 ★

Read Reviews (4429)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.43/5 ★

Read Reviews (531)
Phone Support

4.39/5 ★

Read Reviews (621)
Chat Support

4.35/5 ★

Read Reviews (460)
24/7 Support

3.99/5 ★

Read Reviews (3828)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.43/5 ★

Read Reviews (531)
Phone Support

4.39/5 ★

Read Reviews (621)
Chat Support

4.35/5 ★

Read Reviews (460)
24/7 Support

3.99/5 ★

Read Reviews (3828)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.02/5 ★

Read Reviews (45)
Analytics

4.21/5 ★

Read Reviews (1230)
Custom Reports

3.49/5 ★

Read Reviews (5181)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.02/5 ★

Read Reviews (45)
Analytics

4.21/5 ★

Read Reviews (1230)
Custom Reports

3.49/5 ★

Read Reviews (5181)

Software Failure Risk Guidance

?

for HubSpot CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for HubSpot CRM

Vendor Profile Details

Company Name

HubSpot

Company Website

https://www.hubspot.com/

Year Founded

2006

HQ Location

25 First Street, 2nd Floor Cambridge, MA 02141 United States

Employees

1001-5000

Social

Financials

IPO