Tubular: Use-Cases, Insights and Reviews | 2025 Cuspera

BuzzFeed needed to prove the value of its advertising across multiple platforms. Tubular provided a solution that housed all video data in one place, allowing BuzzFeed to run advanced analyses. This ...enabled BuzzFeed to create more relevant content, increasing average monthly views by over 11%. They also attracted advertisers by proving dominance in each vertical.
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LADbible faced the challenge of connecting with "Generation Social," a group that uses social media daily. They needed to stand out to brands and advertisers by proving their understanding of this au...dience. LADbible used Tubular's data to gain insights into social trends and audience preferences. In August 2023, they achieved 286M engagements, surpassing their top 10 competitors combined. By September 2023, they were the #1 Media & Entertainment property on Facebook and YouTube, reaching 12.2% of the global population on Facebook with 614.2M unique viewers.
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Deutsche Welle, Germany's international broadcaster, uses Tubular to connect with global audiences. They face the challenge of integrating social, digital, and TV content to reach younger generations.... By using Tubular's data, they tailor TV content based on social media trends. This strategy helps them reach 156.6 million unique viewers and 2.4 billion minutes watched in October 2023. Their success lies in understanding diverse audiences and optimizing content strategies.
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BBC Kids wanted to improve their YouTube content strategy and find suitable influencers. They used Tubular Labs' data to optimize content, like upload times and thumbnails, and to identify growth opp...ortunities, such as "fairy tales." This led to the launch of a new series. They also used data to select influencers that align with their brand. As a result, they saw increased viewer engagement and stronger relationships with stakeholders.
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Discovery Japan used Tubular data to grow its audience. They struggled with content length on YouTube. They tested longer content from TV shows. Their video 'Marooned' went viral with 5.4 million vie...ws. They used Tubular to find new audience interests. This led to diverse content like ghost hunting and food. They became a top creator in Japan.
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Roblox faced a challenge with a rapid surge in users during the pandemic, doubling its social media viewership. They needed to manage server stability and content moderation. Roblox created an influe...ncer program, Roblox Video Stars, to boost user-generated content. This led to a 993% growth in TikTok video uploads from 2021 to 2022. Tubular insights helped Roblox set criteria for their producers program, enhancing their strategy and growth.
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