Tubular Overview

Tubular Labs offers a data management platform that delivers comprehensive insights into social video consumption across multiple platforms. It provides a unified view of audience interests and behaviors, helping businesses refine their social strategies. Tubular's platform is notable for its extensive database, which is the largest of its kind for social video insights. This resource allows companies to identify top-performing categories and uncover new opportunities for innovation. By partnering with industry leaders like Chartbeat, Tubular ensures its analytics are both reliable and actionable. This capability aids businesses in understanding shifting consumer values and interests, ultimately supporting informed decision-making and strategic planning.

Use Cases

Customers recommend Social Media Analytics, Sending & Publishing Communications, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Tubular.

Other use cases:

  • Advertisement
  • Competitive Intelligence
  • Forecasting
  • Lead Tracking
  • Collaboration
  • Workflow Management
  • Content Curation
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Tubular.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
See all business priorities See less business priorities

Tubular Use-Cases and Business Priorities: Customer Satisfaction Data

Tubular works with different mediums / channels such as Social Media. Video. Mass Media etc.

Tubular's features include Personalization, Dashboard, and Gamification. and Tubular support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Tubular analytics capabilities include Analytics, and Custom Reports.

Reviews

"...To augment social listening reporting with additional data (using Tubular as a secondary platform alongside a dedicated listening tool)..." Peer review by Simon Q, Research Manager, Research

Tubular, Digital Pigeon, InVideo, Fomo, eLogger, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Tubular tracks shifting values, interests, and consumer behaviors across platforms. It provides a unified view of social video audiences' interests and behaviors.

Popular Business Setting

for Tubular

Top Industries

  • Research
  • Insurance
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market

Tubular is popular in Research, Insurance, and Marketing And Advertising and is widely used by Small Business, and Mid Market,

Comprehensive Insights on Tubular Use Cases

How efficiently Does Tubular manage your Social Media Analytics?

What solutions does Tubular provide for Sending & Publishing Communications?

What solutions does Tubular provide for Engaging And Following Up?

What Are the key features of Tubular for Competitive Intelligence?

105 buyers and buying teams have used Cuspera to assess how well Tubular solved their Data Management Platform needs. Cuspera uses 578 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Case Studies

Marketing and Advertising

CASE STUDY GroupM Indonesia

GroupM Indonesia used Tubular Intelligence to show the value of social video to their clients. They needed to prove social video growth and relevance to win and keep business. Tubular gave them data ...on weekly views, engagements, and video trends. GroupM used these insights in client presentations and to spot new content trends. This helped them win new business and improve results for current clients.

Media Production

CASE STUDY Hearst Television

Tubular helped Hearst Television track video performance and identify top content. Hearst used Tubular to manage social channels and create data-driven content strategies. They focused on sharing tre...nding news clips to grow their audience. Facebook views increased by 320%. Facebook engagement grew by 310%. Cross-platform views rose by 198% and engagement by 240%.

Consumer Goods

CASE STUDY Mattel

Tubular Intelligence helped Mattel grow its social channels by 42% in one year. Mattel used Tubular to analyze social video trends and audience preferences. They created new content formats and teste...d them to boost engagement. Barbie’s YouTube views grew 36%, with a 14% increase in product sales. Hot Wheels channels saw 66% more views and a 7% sales increase. Mattel reached 4.7 billion views, up from 3.3 billion.

Media Production

CASE STUDY Gannett

Tubular helps Gannett find the right videos for their audience. Gannett uses Tubular to see what content works across social platforms. When sponsored World Series content underperformed, Gannett use...d Tubular insights to fix the problem fast. Advertisers trust Gannett more because they use real-time data to improve results. Gannett keeps sponsors happy and builds better advertiser relationships with Tubular.

Media Production

CASE STUDY First Media

First Media used Tubular Labs to improve its social video strategy. The company focused on quality over quantity, using Tubular’s V30 metric to show brand partners the value of their content. First M...edia grew from under 100,000 followers in 2016 to over 110 million followers and 1.5 billion monthly views. Their Blossom brand reached 15.7 million views per video in 30 days, far above the 1.1 million average for the category. Tubular’s data helped First Media prove ROI and outperform competitors in the crowded social video space.

Media Production

CASE STUDY Overtime

Tubular Labs helped Overtime shift young sports fans from TV to social media. Overtime used Tubular’s social video intelligence to understand audience preferences and boost engagement. They created g...ame highlights, behind-the-scenes clips, and player features to attract viewers. Overtime reached 36.3 million unique monthly viewers aged 13-35 on YouTube and Facebook. They outperformed ESPN, Barstool Sports, and Bleacher Report, and attracted top advertisers like Adidas, Nike, and Google.

Frequently Asked Questions(FAQ)

for Tubular

What is Tubular?

Tubular is a Data Management Platform. It provides the most complete picture of what video consumers watch and enable companies to grow digital audiences and sell brand integrations to win in the ever-evolving world of video. Its global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster.

Tubular's Audience Dashboard and Tubular Intelligence together create the first easy, instant, and actionable video marketing platform for brands, media companies and multi-channel networks. Tubular's audience and content insights empower customers to refine their content and distribution strategy, find and partner with influencers, and optimize their promotion budgets.

The primary features include context of video performance, benchmark against competitors, and identify unique audience growth opportunities. It enables media sellers to generate more branded video revenue with the most comprehensive sponsored content data solution.

What is Tubular used for?

Tubular is a Data Management Platform Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Social Media Analytics, Sending & Publishing Communications and Engaging And Following Up .

What are the top features of Tubular?

Personalization, Dashboard and Gamification are some of the top features of Tubular.

Who uses Tubular?

Tubular is used by Research, Insurance and Marketing And Advertising among other industries.

What are Tubular alternatives?

Digital Pigeon, InVideo, Fomo and ELogger are popular alternatives for Tubular.

Where is Tubular located?

Tubular is headquartered at 153 Castro Street #300 Mountain View, CA 94041 USA.
lightning

Peers used Tubular for social media analytics and sending & publishing communications

Tubular Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.24/5 ★

Read Reviews (5)
Analytics

4.85/5 ★

Read Reviews (117)
Custom Reports

4.84/5 ★

Read Reviews (109)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.24/5 ★

Read Reviews (5)
Analytics

4.85/5 ★

Read Reviews (117)
Custom Reports

4.84/5 ★

Read Reviews (109)

Software Failure Risk Guidance

?

for Tubular

Overall Risk Meter

Low Medium High

Top Failure Risks for Tubular

Tubular Labs Inc. News

Product

Introducing Tubular Viewpoint: Unifying Social Video Intelligence Across Platforms - Adweek

Tubular Labs has launched Tubular Viewpoint, a cross-platform social video analytics tool designed for brands and media organizations. This new product offers insights from platforms like YouTube, Facebook, and Instagram, enabling performance tracking, competitive benchmarking, and early trend discovery. Tubular Viewpoint aims to streamline access to crucial social content insights, helping users identify content opportunities and trends quickly.

Product

Tubular Labs introduces Tubular Viewpoint - MarTech Cube

Tubular Labs has launched Tubular Viewpoint, a cross-platform social-video analytics tool designed for brands and media organizations. This solution offers insights from platforms like YouTube and Instagram, enabling performance tracking, competitive benchmarking, and early trend discovery. It features intuitive dashboards for easy data visualization, helping users quickly identify content opportunities and trends.

Tubular Labs Inc. Profile

Company Name

Tubular Labs Inc.

Company Website

https://tubularlabs.com/

HQ Location

153 Castro Street #300 Mountain View, CA 94041 USA

Employees

101-250

Social

Financials

SERIES C