Tubular: Product updates, Customer stories, and Insights | 2026 Cuspera

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Product and Vendor News

Tubular Labs Announces the Return of Instagram Reels View Counts - MarTech Cube 28/09/2025
Introducing Tubular Viewpoint: Unifying Social Video Intelligence Across Platforms - Adweek 06/09/2025
Tubular Labs introduces Tubular Viewpoint - MarTech Cube 10/07/2025

Customer stories

Tubular Labs helps ATTN Media track 30-day video views to see what content works best. ATTN Media uses Tubular to learn which stories and formats connect with young audiences on mobile and social platforms. The platform makes it easier for ATTN Media to validate content and improve their digital media strategy. ATTN Media gets over 500 million video views each month using short form video.
BuzzFeed needed to prove the value of its advertising across multiple platforms. Tubular provided a solution that housed all video data in one place, allowing BuzzFeed to run advanced analyses. This enabled BuzzFeed to create more relevant content, increasing average monthly views by over 11%. They also attracted advertisers by proving dominance in each vertical.
Roblox faced a challenge with a rapid surge in users during the pandemic, doubling its social media viewership. They needed to manage server stability and content moderation. Roblox created an influencer program, Roblox Video Stars, to boost user-generated content. This led to a 993% growth in TikTok video uploads from 2021 to 2022. Tubular insights helped Roblox set criteria for their producers program, enhancing their strategy and growth.
Discovery Japan used Tubular data to grow its audience. They struggled with content length on YouTube. They tested longer content from TV shows. Their video 'Marooned' went viral with 5.4 million views. They used Tubular to find new audience interests. This led to diverse content like ghost hunting and food. They became a top creator in Japan.
Tubular helps A+E Networks understand their audience and content performance. The platform lets them compare their content to competitors. This helps A+E Networks see what works and what does not. They use these insights to improve campaigns and close more deals with advertisers. Tubular is their main tool for digital video strategy.
Tubular DealMaker helped Freeda Media grow their Facebook branded content share of voice by 229% in just six months. Freeda used Tubular Labs’ Partner Identification to target top spending brands and analyze competitor campaigns. The platform's data enabled Freeda to pitch more effectively and report campaign performance. Repeat business rose to over 35% of their portfolio in Q2 2018. Freeda outperformed competitors in the Italian sponsored content market using Tubular's insights.

Product Business Settings

Tubular is popular in Research, Insurance, and Marketing And Advertising industries and is widely used by Small Business, Mid Market.

Integrations

Marketing Automation

Project Management

Live Chat

Collaboration and Productivity

Tubular Product Overview

Tubular Labs offers a data management platform that delivers comprehensive insights into social video consumption across multiple platforms. It provides a unified view of audience interests and behaviors, helping businesses refine their social strategies. Tubular's platform is notable for its extensive database, which is the largest of its kind for social video insights. This resource allows companies to identify top-performing categories and uncover new opportunities for innovation. By partnering with industry leaders like Chartbeat, Tubular ensures its analytics are both reliable and actionable. This capability aids businesses in understanding shifting consumer values and interests, ultimately supporting informed decision-making and strategic planning.

How satisfied the customers are with Tubular use-cases

Reviews

"...To augment social listening reporting with additional data (using Tubular as a secondary platform alongside a dedicated listening tool)..." Peer review by Simon Q, Research Manager, Research

Tubular Customer Insights, Testimonials and Case Studies

How does Tubular facilitate Sending & Publishing Communications?

How can Tubular enhance your Engaging And Following Up process?

What benefits does Tubular offer for Advertisement?

Tubular's capabilities allow media properties to understand and demonstrate the value of their audience to advertisers. This data allows them to create more effective sales pitches. The data can also be used to measure performance and compare it to competitors, enabling more effective selling. Tubular's data is limited to the information provided by its partners, and it may not capture all relevant data points.

"...As a result of these new time-based metrics for social video, industry analysts have indicated publishers stand to make 2.5 times their annual revenue, while advertisers stand to gain much better confidence allocating media buys across video platforms...." TUBULAR LABS OPENS SINGAPORE OFFICE, ADDS JAMIE GUTFREUND AND GREG COLEMAN TO BOARD OF DIRECTORS

Read Reviews

How does Tubular facilitate Competitive Intelligence?

What is Tubular?

Tubular is a Data Management Platform. It provides the most complete picture of what video consumers watch and enable companies to grow digital audiences and sell brand integrations to win in the ever-evolving world of video. Its global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster.

Tubular's Audience Dashboard and Tubular Intelligence together create the first easy, instant, and actionable video marketing platform for brands, media companies and multi-channel networks. Tubular's audience and content insights empower customers to refine their content and distribution strategy, find and partner with influencers, and optimize their promotion budgets.

The primary features include context of video performance, benchmark against competitors, and identify unique audience growth opportunities. It enables media sellers to generate more branded video revenue with the most comprehensive sponsored content data solution.

What is Tubular used for?

Tubular is a Data Management Platform Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Social Media Analytics, Sending & Publishing Communications and Engaging And Following Up .

What are the top features of Tubular?

Personalization, Dashboard and Gamification are some of the top features of Tubular.

Who uses Tubular?

Tubular is used by Research, Insurance and Marketing And Advertising among other industries.

What are Tubular alternatives?

Digital Pigeon, InVideo, Fomo and ELogger are popular alternatives for Tubular.

Where is Tubular located?

Tubular is headquartered at 153 Castro Street #300 Mountain View, CA 94041 USA.

105 buyers and buying teams have used Cuspera to assess how well Tubular solved their Data Management Platform needs. Cuspera uses 578 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.