Tubular: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Tubular
Brand: Tubular
Rating: 4.84 (578 reviews)

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Tubular | The Leading Measurement and Analytics Solution for Social Video

Tubular Overview

Tubular Labs offers a data management platform that delivers comprehensive insights into social video consumption across multiple platforms. It provides a unified view of audience interests and behaviors, helping businesses refine their social strategies. Tubular's platform is notable for its extensive database, which is the largest of its kind for social video insights. This resource allows companies to identify top-performing categories and uncover new opportunities for innovation. By partnering with industry leaders like Chartbeat, Tubular ensures its analytics are both reliable and actionable. This capability aids businesses in understanding shifting consumer values and interests, ultimately supporting informed decision-making and strategic planning.

Use Cases

Customers recommend Social Media Analytics, Sending & Publishing Communications, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Tubular.

Other use cases:

Advertisement
Competitive Intelligence
Forecasting
Lead Tracking
Collaboration
Workflow Management
Content Curation

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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Tubular.

Other priorities:

Acquire Customers
Enhance Customer Relationships
Improve Digital And Social Presence
Enter New Markets Internationally Or Locally
Improve Brand Engagement
Scale Best Practices

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Tubular Use-Cases and Business Priorities: Customer Satisfaction Data

Tubular works with different mediums / channels such as Social Media. Video. Mass Media etc.

Tubular's features include Personalization, Dashboard, and Gamification. and Tubular support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Tubular analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The increases in our profitability to speak volumes for Tubular!. Engage your sales team as early as possible with Task Management, as this soon develops conscientiousness & healthy competition!...." Peer review by Simon B., Managing Director

Tubular, Digital Pigeon, InVideo, Fomo, eLogger, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Tubular tracks shifting values, interests, and consumer behaviors across platforms. It provides a unified view of social video audiences' interests and behaviors.

Popular Business Setting

for Tubular

Top Industries

Research
Insurance
Marketing and Advertising

Popular in

Small Business
Mid Market

Tubular is popular in Research, Insurance, and Marketing And Advertising and is widely used by Small Business, and Mid Market,

Comprehensive Insights on Tubular Use Cases

What makes Tubular ideal for Sending & Publishing Communications?

What solutions does Tubular provide for Engaging And Following Up?

What benefits does Tubular offer for Advertisement?

Tubular's capabilities allow media properties to understand and demonstrate the value of their audience to advertisers. This data allows them to create more effective sales pitches. The data can also be used to measure performance and compare it to competitors, enabling more effective selling. Tubular's data is limited to the information provided by its partners, and it may not capture all relevant data points.

"...Even if you don t have the resources to devote to producing your own video content, mobile video advertising can be an equally effective way to get in front of a mobile audience. ..." What do the latest trends in video mean for marketers? #DigitalAdvertising #Adtech $GOOD.ca

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Why is Tubular the best choice for Competitive Intelligence?

34+ more Business Use Cases

105 buyers and buying teams have used Cuspera to assess how well Tubular solved their Data Management Platform needs. Cuspera uses 578 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Case Studies

Media Production

CASE STUDY Deutsche Welle

Deutsche Welle, Germany's international broadcaster, uses Tubular to connect with global audiences. They face the challenge of integrating social, digital, and TV content to reach younger generations.... By using Tubular's data, they tailor TV content based on social media trends. This strategy helps them reach 156.6 million unique viewers and 2.4 billion minutes watched in October 2023. Their success lies in understanding diverse audiences and optimizing content strategies.

Entertainment

CASE STUDY Discovery Japan

Discovery Japan used Tubular data to grow its audience. They struggled with content length on YouTube. They tested longer content from TV shows. Their video 'Marooned' went viral with 5.4 million vie...ws. They used Tubular to find new audience interests. This led to diverse content like ghost hunting and food. They became a top creator in Japan.

CASE STUDY LADbible

LADbible faced the challenge of connecting with 'Generation Social,' a group that uses social media daily. They needed to stand out to brands and advertisers by proving their understanding of this au...dience. LADbible used Tubular's data to gain insights into social trends and audience preferences. In August 2023, they achieved 286M engagements, surpassing their top 10 competitors combined. By September 2023, they were the #1 Media & Entertainment property on Facebook and YouTube, reaching 12.2% of the global population on Facebook with 614.2M unique viewers.

Entertainment

CASE STUDY Roblox

Roblox faced a challenge with a rapid surge in users during the pandemic, doubling its social media viewership. They needed to manage server stability and content moderation. Roblox created an influe...ncer program, Roblox Video Stars, to boost user-generated content. This led to a 993% growth in TikTok video uploads from 2021 to 2022. Tubular insights helped Roblox set criteria for their producers program, enhancing their strategy and growth.

Entertainment

CASE STUDY BBC Kids

BBC Kids wanted to improve their YouTube content strategy and find suitable influencers. They used Tubular Labs' data to optimize content, like upload times and thumbnails, and to identify growth opp...ortunities, such as 'fairy tales.' This led to the launch of a new series. They also used data to select influencers that align with their brand. As a result, they saw increased viewer engagement and stronger relationships with stakeholders.

Media Production

CASE STUDY BuzzFeed

BuzzFeed needed to prove the value of its advertising across multiple platforms. Tubular provided a solution that housed all video data in one place, allowing BuzzFeed to run advanced analyses. This ...enabled BuzzFeed to create more relevant content, increasing average monthly views by over 11%. They also attracted advertisers by proving dominance in each vertical.

Frequently Asked Questions(FAQ)

for Tubular

What is Tubular?

Tubular is a Data Management Platform. It provides the most complete picture of what video consumers watch and enable companies to grow digital audiences and sell brand integrations to win in the ever-evolving world of video. Its global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster.

Tubular's Audience Dashboard and Tubular Intelligence together create the first easy, instant, and actionable video marketing platform for brands, media companies and multi-channel networks. Tubular's audience and content insights empower customers to refine their content and distribution strategy, find and partner with influencers, and optimize their promotion budgets.

The primary features include context of video performance, benchmark against competitors, and identify unique audience growth opportunities. It enables media sellers to generate more branded video revenue with the most comprehensive sponsored content data solution.

What is Tubular used for?

Tubular is a Data Management Platform Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Social Media Analytics, Sending & Publishing Communications and Engaging And Following Up .