Tubular Overview

Tubular Labs offers a data management platform that delivers comprehensive insights into social video consumption across multiple platforms. It provides a unified view of audience interests and behaviors, helping businesses refine their social strategies. Tubular's platform is notable for its extensive database, which is the largest of its kind for social video insights. This resource allows companies to identify top-performing categories and uncover new opportunities for innovation. By partnering with industry leaders like Chartbeat, Tubular ensures its analytics are both reliable and actionable. This capability aids businesses in understanding shifting consumer values and interests, ultimately supporting informed decision-making and strategic planning.

Use Cases

Customers recommend Social Media Analytics, Sending & Publishing Communications, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Tubular.

Other use cases:

  • Advertisement
  • Competitive Intelligence
  • Forecasting
  • Lead Tracking
  • Collaboration
  • Workflow Management
  • Content Curation
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Tubular.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
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Tubular Use-Cases and Business Priorities: Customer Satisfaction Data

Tubular works with different mediums / channels such as Social Media. Video. Mass Media etc.

Tubular's features include Personalization, Dashboard, and Gamification. and Tubular support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Tubular analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Tubular empowers publishers, agencies and brands to succeed in the rapidly changing world of video...." Peer review

Tubular, Digital Pigeon, InVideo, Fomo, eLogger, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Tubular tracks shifting values, interests, and consumer behaviors across platforms. It provides a unified view of social video audiences' interests and behaviors.

Popular Business Setting

for Tubular

Top Industries

  • Research
  • Insurance
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market

Tubular is popular in Research, Insurance, and Marketing And Advertising and is widely used by Small Business, and Mid Market,

Tubular Customer wins, Customer success stories, Case studies

How can Tubular enhance your Social Media Analytics process?

How can Tubular enhance your Sending & Publishing Communications process?

How does Tubular facilitate Engaging And Following Up?

What makes Tubular ideal for Competitive Intelligence?

105 buyers and buying teams have used Cuspera to assess how well Tubular solved their Data Management Platform needs. Cuspera uses 578 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

HGTV - Entertainment - Large

Tubular Labs helped HGTV save over $1 million in marketing costs. HGTV wanted to reach Millennials without paid media. Tubular data showed DIY was the top interest for this group. HGTV used this insi...ght to launch the Handmade YouTube channel. 88% of the new fan base is under 35. 31% of subscribers came from an influencer partnership found with Tubular.

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BuzzFeed - Media Production

BuzzFeed needed to prove the value of its advertising across multiple platforms. Tubular provided a solution that housed all video data in one place, allowing BuzzFeed to run advanced analyses. This ...enabled BuzzFeed to create more relevant content, increasing average monthly views by over 11%. They also attracted advertisers by proving dominance in each vertical.

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Discovery Japan - Entertainment

Discovery Japan used Tubular data to grow its audience. They struggled with content length on YouTube. They tested longer content from TV shows. Their video 'Marooned' went viral with 5.4 million vie...ws. They used Tubular to find new audience interests. This led to diverse content like ghost hunting and food. They became a top creator in Japan.

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BBC Kids - Entertainment

BBC Kids wanted to improve their YouTube content strategy and find suitable influencers. They used Tubular Labs' data to optimize content, like upload times and thumbnails, and to identify growth opp...ortunities, such as "fairy tales." This led to the launch of a new series. They also used data to select influencers that align with their brand. As a result, they saw increased viewer engagement and stronger relationships with stakeholders.

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Gannett - Media Production

Tubular helps Gannett find the right videos for their audience. Gannett uses Tubular to see what content works across social platforms. When sponsored World Series content underperformed, Gannett use...d Tubular insights to fix the problem fast. Advertisers trust Gannett more because they use real-time data to improve results. Gannett keeps sponsors happy and builds better advertiser relationships with Tubular.

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A+E Networks - Media Production

Tubular helps A+E Networks understand their audience and content performance. The platform lets them compare their content to competitors. This helps A+E Networks see what works and what does not. Th...ey use these insights to improve campaigns and close more deals with advertisers. Tubular is their main tool for digital video strategy.

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Frequently Asked Questions(FAQ)

for Tubular

What is Tubular?

Tubular is a Data Management Platform. It provides the most complete picture of what video consumers watch and enable companies to grow digital audiences and sell brand integrations to win in the ever-evolving world of video. Its global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster.

Tubular's Audience Dashboard and Tubular Intelligence together create the first easy, instant, and actionable video marketing platform for brands, media companies and multi-channel networks. Tubular's audience and content insights empower customers to refine their content and distribution strategy, find and partner with influencers, and optimize their promotion budgets.

The primary features include context of video performance, benchmark against competitors, and identify unique audience growth opportunities. It enables media sellers to generate more branded video revenue with the most comprehensive sponsored content data solution.

What is Tubular used for?

Tubular is a Data Management Platform Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Social Media Analytics, Sending & Publishing Communications and Engaging And Following Up .

What are the top features of Tubular?

Personalization, Dashboard and Gamification are some of the top features of Tubular.

Who uses Tubular?

Tubular is used by Research, Insurance and Marketing And Advertising among other industries.

What are Tubular alternatives?

Digital Pigeon, InVideo, Fomo and ELogger are popular alternatives for Tubular.

Where is Tubular located?

Tubular is headquartered at 153 Castro Street #300 Mountain View, CA 94041 USA.
lightning

Peers used Tubular for social media analytics and sending & publishing communications

Tubular Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.24/5 ★

Read Reviews (5)
Analytics

4.85/5 ★

Read Reviews (117)
Custom Reports

4.84/5 ★

Read Reviews (109)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.24/5 ★

Read Reviews (5)
Analytics

4.85/5 ★

Read Reviews (117)
Custom Reports

4.84/5 ★

Read Reviews (109)

Software Failure Risk Guidance

?

for Tubular

Overall Risk Meter

Low Medium High

Top Failure Risks for Tubular

Tubular Labs Inc. News

Product

Tubular Labs Announces the Return of Instagram Reels View Counts - MarTech Cube

Tubular Labs has reintroduced Instagram Reels view counts for its customers, enhancing its social video intelligence platform. This update, enabled by Meta's Business Discovery API, provides platform-verified view counts, allowing marketers to benchmark content and track trends across platforms. Tubular adds over 27.5 billion data points from Instagram Reels, reinforcing its role as a key resource for social video insights.

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Product

Introducing Tubular Viewpoint: Unifying Social Video Intelligence Across Platforms - Adweek

Tubular Labs has launched Tubular Viewpoint, a cross-platform social video analytics tool designed for brands and media organizations. This new product offers insights from platforms like YouTube, Facebook, and Instagram, enabling performance tracking, competitive benchmarking, and early trend discovery. Tubular Viewpoint aims to streamline access to crucial social content insights, helping users identify content opportunities and trends quickly.

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Product

Tubular Labs introduces Tubular Viewpoint - MarTech Cube

Tubular Labs has launched Tubular Viewpoint, a cross-platform social-video analytics tool designed for brands and media organizations. This solution offers insights from platforms like YouTube and Instagram, enabling performance tracking, competitive benchmarking, and early trend discovery. It features intuitive dashboards for easy data visualization, helping users quickly identify content opportunities and trends.

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Tubular Labs Inc. Profile

Company Name

Tubular Labs Inc.

Company Website

https://tubularlabs.com/

HQ Location

153 Castro Street #300 Mountain View, CA 94041 USA

Employees

101-250

Social

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Financials

SERIES C