Tubular | The Leading Measurement and Analytics Solution for Social Video
Media Production Case Studies and Customer Success Stories with Tubular
BuzzFeed
- Media Production
BuzzFeed needed to prove the value of its advertising across multiple platforms. Tubular provided a solution that housed all video data in one place, allowing BuzzFeed to run advanced analyses. This ...enabled BuzzFeed to create more relevant content, increasing average monthly views by over 11%. They also attracted advertisers by proving dominance in each vertical.
Deutsche Welle, Germany's international broadcaster, uses Tubular to connect with global audiences. They face the challenge of integrating social, digital, and TV content to reach younger generations.... By using Tubular's data, they tailor TV content based on social media trends. This strategy helps them reach 156.6 million unique viewers and 2.4 billion minutes watched in October 2023. Their success lies in understanding diverse audiences and optimizing content strategies.
First Media used Tubular Labs to improve its social video strategy. The company focused on quality over quantity, using Tubular’s V30 metric to show brand partners the value of their content. First M...edia grew from under 100,000 followers in 2016 to over 110 million followers and 1.5 billion monthly views. Their Blossom brand reached 15.7 million views per video in 30 days, far above the 1.1 million average for the category. Tubular’s data helped First Media prove ROI and outperform competitors in the crowded social video space.
Tubular Labs helped Overtime shift young sports fans from TV to social media. Overtime used Tubular’s social video intelligence to understand audience preferences and boost engagement. They created g...ame highlights, behind-the-scenes clips, and player features to attract viewers. Overtime reached 36.3 million unique monthly viewers aged 13-35 on YouTube and Facebook. They outperformed ESPN, Barstool Sports, and Bleacher Report, and attracted top advertisers like Adidas, Nike, and Google.
Tubular helped Hearst Television track video performance and identify top content. Hearst used Tubular to manage social channels and create data-driven content strategies. They focused on sharing tre...nding news clips to grow their audience. Facebook views increased by 320%. Facebook engagement grew by 310%. Cross-platform views rose by 198% and engagement by 240%.
Tubular helps Gannett find the right videos for their audience. Gannett uses Tubular to see what content works across social platforms. When sponsored World Series content underperformed, Gannett use...d Tubular insights to fix the problem fast. Advertisers trust Gannett more because they use real-time data to improve results. Gannett keeps sponsors happy and builds better advertiser relationships with Tubular.
Tubular helps A+E Networks understand their audience and content performance. The platform lets them compare their content to competitors. This helps A+E Networks see what works and what does not. Th...ey use these insights to improve campaigns and close more deals with advertisers. Tubular is their main tool for digital video strategy.
Tubular DealMaker helped Freeda Media grow their Facebook branded content share of voice by 229% in just six months. Freeda used Tubular Labs’ Partner Identification to target top spending brands and... analyze competitor campaigns. The platform's data enabled Freeda to pitch more effectively and report campaign performance. Repeat business rose to over 35% of their portfolio in Q2 2018. Freeda outperformed competitors in the Italian sponsored content market using Tubular's insights.
Tubular Labs helped Jungle Creations prove the value of its sponsored video campaigns for Oreo. Using Tubular Video Ratings, Jungle Creations showed its Twisted Oreo videos reached 11 times more peop...le than Oreo's organic content. The campaigns averaged 3.5 million views in 30 days and 326,000 engagements, beating major food competitors. This data helped Jungle Creations secure an ongoing partnership with Oreo.
Entertainment Case Studies and Customer Success Stories with Tubular
BBC Kids
- Entertainment
BBC Kids wanted to improve their YouTube content strategy and find suitable influencers. They used Tubular Labs' data to optimize content, like upload times and thumbnails, and to identify growth opp...ortunities, such as "fairy tales." This led to the launch of a new series. They also used data to select influencers that align with their brand. As a result, they saw increased viewer engagement and stronger relationships with stakeholders.
Discovery Japan used Tubular data to grow its audience. They struggled with content length on YouTube. They tested longer content from TV shows. Their video 'Marooned' went viral with 5.4 million vie...ws. They used Tubular to find new audience interests. This led to diverse content like ghost hunting and food. They became a top creator in Japan.
Roblox faced a challenge with a rapid surge in users during the pandemic, doubling its social media viewership. They needed to manage server stability and content moderation. Roblox created an influe...ncer program, Roblox Video Stars, to boost user-generated content. This led to a 993% growth in TikTok video uploads from 2021 to 2022. Tubular insights helped Roblox set criteria for their producers program, enhancing their strategy and growth.
Tubular Labs helped LADbible Group boost Facebook views by 197%. The team used Tubular data to find trending videos and creators. They integrated Tubular into their daily workflow. This led to a 140%... increase in Facebook engagement. LADbible became the top media property in Europe.
Tubular helped Spin Master double its average YouTube engagement rate for an influencer campaign. The team used Tubular’s Audience Also Watches to find top-performing content and new influencers. Spi...n Master now benchmarks video performance and exports data in minutes. The company can quickly adjust content strategy and better target its kids audience. Tubular’s video analytics tools set new KPIs for video marketing success.
Tubular Labs helped Wargaming America cut its cost per acquisition by 55%. Wargaming used Tubular’s AudienceGraph to find the best target audience and content for its YouTube marketing. The Tubular M...edia Services team optimized ad formats and placements. This led to more conversions and better ad efficiency. Wargaming America focused on display advertising and placement targeting to reach gamers.
GroupM Indonesia used Tubular Intelligence to show the value of social video to their clients. They needed to prove social video growth and relevance to win and keep business. Tubular gave them data ...on weekly views, engagements, and video trends. GroupM used these insights in client presentations and to spot new content trends. This helped them win new business and improve results for current clients.
Other Industry Case Studies and Success Stories with Tubular
LADbible
- Media
LADbible faced the challenge of connecting with "Generation Social," a group that uses social media daily. They needed to stand out to brands and advertisers by proving their understanding of this au...dience. LADbible used Tubular's data to gain insights into social trends and audience preferences. In August 2023, they achieved 286M engagements, surpassing their top 10 competitors combined. By September 2023, they were the #1 Media & Entertainment property on Facebook and YouTube, reaching 12.2% of the global population on Facebook with 614.2M unique viewers.
