Real-World Case Studies and Customer Success Stories with Tubular

Tubular Labs helped Hearst Television boost Facebook video views by 320% in six months. Hearst used Tubular to track video... performance and spot top content trends. The team built data-driven content strategies for each social channel. Facebook engagement grew 310%. Cross-platform views rose 198% and engagement increased 240%.
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Gannett used Tubular to improve video content strategy and build advertiser trust. The team faced challenges in guaranteeing advertiser views... and adapting to changing audience preferences. Tubular provided real-time insights, helping Gannett adjust sponsored content and boost engagement. The platform also revealed white space opportunities, leading to new video franchises like Humankind. Gannett now tailors content for each social platform, increasing audience reach and sponsor satisfaction.
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BBC Kids used Tubular Labs to improve their YouTube content strategy. They analyzed viewer behavior to choose the best upload... times and thumbnail designs. Tubular Labs helped them find influencers who matched their brand and audience. BBC Kids launched new series based on data insights, like Bedtime Stories. They saw longer watch times and more repeat views. This data-driven approach built trust with parents, educators, and advertisers.
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ATTN Media uses Tubular Labs to analyze which video content works best for their audience. The platform helps them see... what storytelling formats and topics get the most engagement. With Tubular, ATTN Media can reach more young viewers on mobile and social platforms. They use 30-day view metrics to validate and improve their short-form video strategy. This data-driven approach supports over 500 million monthly video views.
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First Media used Tubular Labs to track trends and audience interests. They focused on quality content, not just quantity. Using... Tubular’s V30 metric, they proved content value to brand partners. First Media grew from under 100K followers to over 110M and 1.5B monthly views. Their Blossom brand became the top Home & DIY creator on Facebook. Data-driven strategy helped them stand out in a crowded social video market.
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Tubular Labs helped BuzzFeed increase average monthly views by over 11%. BuzzFeed used Tubular to analyze video data across all... social platforms. The platform let BuzzFeed track trends, competitors, and content performance. This made it easier to create more relevant content and attract advertisers. BuzzFeed proved its value in each vertical and improved its content strategy.
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Freeda Media used Tubular DealMaker to boost their Facebook branded content share of voice by 229% in just six months. The team faced... tough competition in Italy's volatile sponsored content market. Tubular Labs helped them find top-spending brands and track competitor campaigns. Freeda Media increased client retention, with repeat business rising to over 35%. Data-driven insights from Tubular Labs powered their sales and creative strategies.
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Discovery Japan used Tubular Labs to analyze YouTube audience data. They struggled to grow beyond survival content and needed to... diversify. Tubular Labs helped them find new content niches and test longer videos. Their "Marooned" series went viral, reaching 5.4 million views in one month. Discovery Japan became the #3 Japanese creator on Facebook in Science & Tech by expanding into food, travel, and humor content.
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A+E Networks uses Tubular Labs to track and compare their content performance against competitors. The platform helps them see which... campaigns work best and which audiences they reach online. This insight lets A+E Networks improve their content and campaign results. They use Tubular as their main source of truth for digital video analytics. The data helps them close more deals with brand and advertising partners.
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Tubular Labs helped LADbible Group boost Facebook views by 197%. The team used Tubular to find trending videos and discover... new talent. They licensed and published content that matched their audience. Facebook engagement rose by 140%. LADbible became the top media property in Europe.
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Tubular Labs helped Jungle Creations prove the value of its sponsored video campaigns for Oreo. Using Tubular data, Jungle Creations... showed its Twisted Oreo videos reached 11 times more viewers than Oreo's organic content. The campaigns averaged 3.5 million views in the first 30 days. Sponsored content also drove 326,000 engagements, far more than organic posts. This success led to an ongoing partnership with Oreo and positioned Jungle Creations as a top online video publisher.
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CBS Interactive used Tubular Labs to measure the success of Carpool Karaoke. Tubular data showed Adele’s Carpool Karaoke segment had... over 128 million views. CBS used this data for PR, strategy, and content licensing. Tubular also helped with competitive benchmarking and third-party verification. The results were shared in a press release picked up by over 30 publications.
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HGTV used Tubular Labs to reach Millennials without paid media. Tubular data showed that DIY was the top home and... garden topic for this audience. HGTV used these insights to launch the Handmade YouTube channel and partner with influencers. They saved over $1 million in marketing costs. 88% of their new fan base is under 35, and 44% are women aged 18-24.
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Overtime used Tubular Labs to understand and grow its young sports audience. Tubular's social video data helped Overtime create content... that engaged viewers under 35. Overtime reached 36.3 million unique monthly viewers on YouTube and Facebook, beating ESPN and Bleacher Report. The company attracted top advertisers like Adidas, Nike, and Google. Tubular's insights let Overtime pitch richer stories to partners and build stronger relationships.
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Tubular helps Deutsche Welle reach 156. 6 million unique viewers on YouTube and Facebook in October 2023. The broadcaster uses...Tubular's social analytics to guide both digital and TV content strategies. Data from Tubular reveals what topics and formats engage younger and female audiences. Deutsche Welle aligns creative ideas with audience insights to launch successful shows. The team repurposes content and targets audiences more effectively using Tubular's platform.
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Tubular Labs helped LADbible win 286 million engagements in August 2023, more than their top 10 competitors combined. LADbible used Tubular's... data to align editorial, social, and commercial teams. The platform gave them a detailed view of audience trends and competitor performance. In September 2023, LADbible reached 12.2% of the global Facebook audience with 614.2 million unique viewers. Data-driven decisions enabled LADbible to form strong brand partnerships and lead in media engagement.
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Roblox used Tubular to manage a surge in users and social engagement during the pandemic. The company doubled its monthly... social media views, reaching over 2.5 billion before March 2020 and more than doubling after. Roblox built the Video Stars influencer program, growing from 200 to 700 creators in a year. With Tubular's data, Roblox set clear criteria for influencers and tracked trends across platforms. User-generated content on TikTok grew 993% year-over-year, reaching 13 billion people and 1.4 billion engagements.
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Spin Master used Tubular Labs to boost YouTube influencer campaign engagement. The team needed better video content insights and faster... access to performance data. Tubular’s tools let them benchmark videos, track trends, and find new influencers. Spin Master achieved almost double the average YouTube engagement rate. They now create high-performing videos and target audiences more effectively.
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Wargaming used Tubular Labs to improve its ad targeting and format. The company wanted to boost conversions while cutting costs.... Tubular Labs helped Wargaming America find the right audience and content for its campaigns. By using Tubular’s AudienceGraph and media services, Wargaming America optimized placements and ad formats. This led to a 55% drop in cost per conversion. The strategy focused on display advertising and placement targeting.
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GroupM Indonesia used Tubular Intelligence to prove the value of social video to clients. They leveraged data to benchmark weekly... views and engagements, and to spot trends in video categories. This helped them win new business and retain current clients. Tubular’s insights let GroupM show campaign ROI and advise brands on content strategy. The agency used these analytics to identify top-performing creators and content subtopics.
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Mattel used Tubular Labs to analyze the social video landscape and improve content strategies. They identified which video formats and... topics resonated with different audiences. This led to a 42% increase in social channel growth, from 3.3B to 4.7B views in one year. Barbie’s YouTube channel grew 36%, with a 14% rise in product sales. Hot Wheels channels saw a 66% increase in views and a 7% sales boost. Tubular Labs helped Mattel become one of the top 10 most-watched brands globally.
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