Real-World Case Studies and Customer Success Stories with Tubular

Tubular helped Hearst Television track video performance and identify top content. Hearst used Tubular to manage social channels and create data-driven content strategies. They focused on sharing tre...nding news clips to grow their audience. Facebook views increased by 320%. Facebook engagement grew by 310%. Cross-platform views rose by 198% and engagement by 240%.
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BuzzFeed needed to prove the value of its advertising across multiple platforms. Tubular provided a solution that housed all video data in one place, allowing BuzzFeed to run advanced analyses. This ...enabled BuzzFeed to create more relevant content, increasing average monthly views by over 11%. They also attracted advertisers by proving dominance in each vertical.
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Tubular Labs helped Overtime shift young sports fans from TV to social media. Overtime used Tubular’s social video intelligence to understand audience preferences and boost engagement. They created g...ame highlights, behind-the-scenes clips, and player features to attract viewers. Overtime reached 36.3 million unique monthly viewers aged 13-35 on YouTube and Facebook. They outperformed ESPN, Barstool Sports, and Bleacher Report, and attracted top advertisers like Adidas, Nike, and Google.
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Deutsche Welle, Germany's international broadcaster, uses Tubular to connect with global audiences. They face the challenge of integrating social, digital, and TV content to reach younger generations.... By using Tubular's data, they tailor TV content based on social media trends. This strategy helps them reach 156.6 million unique viewers and 2.4 billion minutes watched in October 2023. Their success lies in understanding diverse audiences and optimizing content strategies.
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Tubular helps Gannett find the right videos for their audience. Gannett uses Tubular to see what content works across social platforms. When sponsored World Series content underperformed, Gannett use...d Tubular insights to fix the problem fast. Advertisers trust Gannett more because they use real-time data to improve results. Gannett keeps sponsors happy and builds better advertiser relationships with Tubular.
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First Media used Tubular Labs to improve its social video strategy. The company focused on quality over quantity, using Tubular’s V30 metric to show brand partners the value of their content. First M...edia grew from under 100,000 followers in 2016 to over 110 million followers and 1.5 billion monthly views. Their Blossom brand reached 15.7 million views per video in 30 days, far above the 1.1 million average for the category. Tubular’s data helped First Media prove ROI and outperform competitors in the crowded social video space.
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Roblox faced a challenge with a rapid surge in users during the pandemic, doubling its social media viewership. They needed to manage server stability and content moderation. Roblox created an influe...ncer program, Roblox Video Stars, to boost user-generated content. This led to a 993% growth in TikTok video uploads from 2021 to 2022. Tubular insights helped Roblox set criteria for their producers program, enhancing their strategy and growth.
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Discovery Japan used Tubular data to grow its audience. They struggled with content length on YouTube. They tested longer content from TV shows. Their video 'Marooned' went viral with 5.4 million vie...ws. They used Tubular to find new audience interests. This led to diverse content like ghost hunting and food. They became a top creator in Japan.
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BBC Kids wanted to improve their YouTube content strategy and find suitable influencers. They used Tubular Labs' data to optimize content, like upload times and thumbnails, and to identify growth opp...ortunities, such as 'fairy tales.' This led to the launch of a new series. They also used data to select influencers that align with their brand. As a result, they saw increased viewer engagement and stronger relationships with stakeholders.
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GroupM Indonesia used Tubular Intelligence to show the value of social video to their clients. They needed to prove social video growth and relevance to win and keep business. Tubular gave them data ...on weekly views, engagements, and video trends. GroupM used these insights in client presentations and to spot new content trends. This helped them win new business and improve results for current clients.
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Tubular Intelligence helped Mattel grow its social channels by 42% in one year. Mattel used Tubular to analyze social video trends and audience preferences. They created new content formats and teste...d them to boost engagement. Barbie’s YouTube views grew 36%, with a 14% increase in product sales. Hot Wheels channels saw 66% more views and a 7% sales increase. Mattel reached 4.7 billion views, up from 3.3 billion.
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LADbible faced the challenge of connecting with 'Generation Social,' a group that uses social media daily. They needed to stand out to brands and advertisers by proving their understanding of this au...dience. LADbible used Tubular's data to gain insights into social trends and audience preferences. In August 2023, they achieved 286M engagements, surpassing their top 10 competitors combined. By September 2023, they were the #1 Media & Entertainment property on Facebook and YouTube, reaching 12.2% of the global population on Facebook with 614.2M unique viewers.
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