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Data Management Platform 2021: Complete Guide

Data Management Platforms are unifying software systems for collecting, storing, organizing, managing, and interpreting customer data, from multiple sources. The customer data can be first, second and third party data. A few good examples of data handled by a Data Management Platform are location based data, audience data from multiple channels, app usage data, consumption data from connected devices (IoT) among others. Learn what is DMP, how it helps businesses and how to choose the right DMP Software.

Last updated: Apr 14, 2021

Data Management Platform 2021: Complete Guide

What is Data Management Platform?

Data Management is a process whereby systems of absorbing, storing, organizing, and maintaining data created and collected by any organization, are set up. For any organization, it is of utmost importance to ensure that there is proper data management, so that crucial data is protected and never lost. Data Management in the context of DMP, involves managing 3rd party data.

Data security is an important element that makes up data management which aids in the safekeeping of people and organizations from data loss, breaches, or thefts. Modern businesses deploy several analytical programs to get better insights into making fact-based decisions, and future strategies, through case appropriate data management. Data Management in the context of DMP is not allowed to store Personal Identification Information.

The enormous growth of advanced data technologies has ensured that data management remains among the most demanding business differentiators for enterprises globally.

As per general data management trends in 2020, according to IDC (International Data Corporation), high-speed cloud service providers would enable Data as a Service (DaaS) to be available to a larger user base and that 90% of large enterprises will be engaged in revenue generation from DaaS. Further, more than 40% of data-based tasks are set to become automated and offer higher productivity.

Data Management Platforms are software systems that are harnessed for collecting, storing, organizing, managing, and interpreting data, from multiple sources.

Data Management Platforms not only sort and analyze data but also give useful insights

into customer demographics, psychographics, including what draws customers and influences them to make purchases, and helps businesses create strategies that best suit their target segments. A few good examples of data handled by a Data Management Platform are GPS derived locations, audience data from multiple channels, app usage data, consumption data from connected devices (IoT) among others.

DMP vs CDP

A commonly asked question is what is the difference between DMP and CDP as they both seem to have very similar underlying technology components. The key difference lies in their usage.

CDP is primarily focused on managing company owned data i.e first party data. DMP focuses on 3rd party data. Very often they integrate with each other. One of the main differences between a CDP and DMP is a CDP is all about managing an individual customer with a single profile, while a DMP is about managing segments of customers with anonymous profiles. DMP can not store Personally Identifiable Information as they are more about sharing audiences.

DMP is primarily used for ad targeting and its primary users include advertisers and marketing agencies. CDP is used by marketers for various marketing activities including campaigns, customer communication, smarter engagement.

Key Benefits of Using Data Management Platform

A few key benefits of using a Data Management Platform are as follows:

Simplifies Data Analysis

A good Data Management Platform allows you to gather and sort data to offer greater insights by interpreting the data easily to make important business conclusions without much hassle.

Offers Better Security

Data Management Platforms offer extensive encryption capabilities that can ensure that data is automatically and efficiently backed up and recovered. What’s more, several multiple users and any size of data can be easily and securely accessed using this software. This security and availability is a critical benefit of a data management platform.

Makes Data Actionable

A good Data Management Platform enables data to be collected from a wide array of sources including apps, social media, websites, emails, campaigns, and online searches. By collating these data results from third parties, Data Management Platforms help business users tap into new markets by gaining new audience insights, and improve user profile quality by enabling demographic data and purchase intention - thereby making data more actionable.

Handle High Number of Users

Having infinite computing power for an infinite number of users, a Data Management Platform can enable a business to easily ramp up and meet their growing business needs without having to lose control over their data.

Higher Performance

A Data Management Platform supports unlimited bandwidth, allowing businesses to run multiple computer clusters at the same time without slowing down.

Industries Using Data Management Platform

Usually, B2C businesses have a large volume of data in comparison to a B2B business. Other factors like security and compliances, data protection obligations, and the size and scale of the business, determine the need for a data management platform.

In addition to technology and software product companies, some of the other industries that benefit from using a Data Management Platform include:

Publishers

This category of businesses usually owns and manages websites. They collect audience data from the websites and then harness it in advertising campaigns on these very portals.

Marketing and Media Agencies

They use Data Management Platforms to identify and classify audiences from various sources so that they can pitch the right marketing strategies around building a new customer base from it. Agencies also use Data Management Platforms to glean inputs about customers and to identify valuable customers which may ultimately lead an enterprise to an increased audience base. They then use these insights to drive marketing campaigns to reach the right customer and audience.

Users of Data Management Platform

While enterprises across the world can benefit from using a Data Management Platform, it offers the most benefits to upper corporate managers who need to make informed business decisions.

Senior management, advertising professionals, product managers, sales strategy teams, and reporting and analytics teams are the core Data Management Platform users.

Data Management Platforms also aid IT or networking teams and professionals who can gain insights from the tools it offers in the selection of infrastructure and software.

Why Data Management is Important

Data-driven Decision Making

Consumers in today’s times need a business that can respond to their needs effectively. A Data Management Platform enables businesses to manage and integrate their data effectively, which brings together insights that help leaders make more effective decisions.

Improved Productivity

Large organizations don’t often have easy accessibility to data which can, in turn, affect business productivity. An efficient Data Management Platform allows employees and different teams to access data with ease and enables sharing of relevant insights across teams to reduce human errors and smoothen workflows, thereby boosting productivity.

Minimize Errors

Having an effective data management platform ensures that potential errors are minimized and the damage caused by bad data reduced. This aspect is crucial to the health of an enterprise’s most valuable asset. Similarly, inaccurate, error-prone data can waste time, talent, and resources, so by deploying a Data Management Platform one can manage, update, enhance, and efficiently increase the accessibility of data.

Improved Data Quality

When businesses work with data from multiple sources, ensuring a unified version of the truth can be a challenge. Data Management Platforms bring together information from various sources and help avoid duplication by capturing, cleaning, organizing data. The outcome is better data quality and access leading to efficient decision making for the enterprise.

Overcome Data Silos

Many businesses struggle with siloed information - when data is stored in disparate units do not connect to give decision-makers the big picture. Data silos slow down a business’s ability to respond to changes in environments, uncover new opportunities, and understand customer intentions. A Data Management Platform helps overcome data silos by enabling data to integrate and communicate with other systems.

Key Features of Data Management Platform

Data Collection

Data is collected from various sources including from CRM systems, AdTech or other platforms, channels, data brokers, apps, and web analytics tools.

Data Enrichment and Normalization

Data is normalized by organizing it into a common format and enriched through tagging, and bringing in third-party supporting data such as demographics or historic patterns.

Profile Merging and Building

Data Management Platforms reduce duplication of profiles by comparing incoming data to avoid creating new user profiles or merging them into existing ones.

Segmentation and Taxonomies

Grouping profiles based on certain features is segmentation, while taxonomies help in labeling different pieces of data that are similar in meaning. This feature allows users to search and retrieve data easily.

Audience Creation

Users can create customer groups and variations of the same audience by putting in markers to differentiate them. This enables them to create hyper-personalized messages or special offers that are relevant to each group.

Analytics & Reporting

Data Management Platforms offer users the ability to generate detailed reports based on large amounts of data ingested. These include insights on engagement, user behavior, mobile apps and it also aids users in uncovering new audiences.

AI in Data Management Platform

Both Artificial Intelligence and machine learning are transforming low-level data management platforms into intelligent systems. And this impact is being keenly felt in the data management industry.

Let’s look at some of the changes that AI is already making with Data Management Platforms:

Automation

AI helps drive automation, which for data management can help reduce a tremendous amount of manual work. Using AI, Data Management Platforms can transform from rule-based policies to goal-based policies, ensuring control of the data outcome without the monotonous work. An example is AI algorithms which are helping enrich technical metadata with business metadata so that business users can stay more informed.

Anomaly Detection

AI also helps detect irregularities in data loads by tracking changes in data volumes, and changes in data characteristics, etc. An example of this would be fake click programs being generated by hackers to target advertising platforms. AI can help recognize incorrect patterns in click data and alert users to monitor campaigns that are being targeted. The algorithm continues to improve over time, ensuring it gets more accurate in tracking and alerting businesses to anomalies.

Intelligent Search and Tagging

Using natural language processing and data mining technologies, data can be enriched with product information, codes, and industry-specific glossary terms. This helps in enabling a quicker and smarter search for information that is most relevant to a business.

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Buyer’s Guide: Guide to Choose Data Management Platform

Data Ingestion

As a Data Management Platform’s main use is to collect, store and organize data, it is essential to first understand the complete complexity of the first, second- and third-party data that the platform needs to ingest before investing.

Buyers are recommended to consider peer reviews and expert opinions that are extensively available on Cuspera before making buying decisions. Cuspera’s AI based engine guides you through the requirement process to help you choose the right software.

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Audience Segmentation

Before choosing a Data Management Platform, be sure to understand the supporting audience tools, algorithmic segment capabilities, and taxonomies, and how this will impact its performance to manage, categorize, and retrieve your data.

User Experience

The Data Management Platform will need to have a user-friendly and intuitive interface as it will be used across a variety of teams including sales, marketing, and senior management.

Media Integrations

Before activating data across a range of media channels, it is imperative to check which vendors the Data Management Platform has integrations with and for what period. Other things to consider are costs, timings, and limitations in media channels.

Report Generation

One must ensure that the Data Management Platform offers not only the right data but also the rich insights that one can glean from it. Therefore, the analytical tools the platform offers to measure audiences and media performance should be taken into consideration before choosing.

Data Privacy

Privacy laws of various countries along with compliance with legal and industry regulations should be adhered to and in place before an enterprise decides to invest in a Data Management Platform.

Scale

Some Data Management Platforms offer license-based capabilities, while others may be driven by the number of profiles that will be stored, and incoming traffic. It is important to understand your business’ current and future growth aspects before investing in the right Data Management Platform.

Challenges in Adopting Data Management Platform

Poor Data Quality

Many enterprises lack quality first-party data and often need to spend valuable time and resources cleaning or even digitizing their data before implementing the Data Management Platform.

Lack of Internal Expertise

The right human professionals to effectively manage, organize, and interpret the data efficiently is a must-have. Developers knowing JavaScript, HTML, CSS are crucial to the success of a Data Management Platform operation.

Integrating with Legacy Systems

Many modern Data Management Platforms are incompatible with legacy systems. It is, therefore, invaluable to ensure that your systems are in sync with the new platform and ready to hit the ground running once deployed.

Data Security

From following privacy regulations to understanding legal implications while dealing with customer data, protective measures need to be taken to ensure that there are no unauthorized collections of data, particularly by third parties. Businesses must have clearly defined rules and access protocols to ensure data security and enable the legal operation of their Data Management Platform.

ROI of Data Management Platform

While businesses certainly make considerable investments to implement a Data Management Platform, these platforms benefit the business in both direct and indirect ways.

Hyper-targeted advertising

Using a Data Management Platform leads to greater customer information and grouping capabilities. As a result, marketing teams can create hyper-relevant, real-time messages, and campaigns. Personalization results in more optimized ad spending with better results and ROI.

Benefits beyond marketing

Since many more meaningful data points about the customer can be gleaned from customer acquisition, it becomes pertinent to share the insights with not just the marketing team but also with product development, account management, sales, and many other teams. This means that rather than risk making ill-informed decisions, companies can use these data-derived insights and share them among multiple teams so that they can tailor their approach to customers.

Seamless cross-channel action

Seamless communication with existing and future customers is a direct benefit of deploying a Data Management Platform. With a Data Management Platform’s ability to integrate with many third-party systems like social media platforms, IoT and CRMs; the right data is aggregated and organized for taking action on as compared to organizations with siloed data flow, which in turn maximizes ROI for any company.

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48 Data Management Platform Software

Tubular

The Leading Measurement and Analytics Solution for Social Video

4.84

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Tubular

4.84
★★★★★
★★★★★
The Leading Measurement and Analytics Solution for Social Video

Tubular is a Data Management Platform. It provides the most complete picture of what video consumers watch and enable companies to grow digital audiences and sell brand integrations to win in the ever-evolving world of video. Its global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster.

Highlights
Top Business Usecases : Social media management,Social media analytics,Engagement management
Top Features : Personalization,Dashboard
Tubular Icon

Vendor: Tubular Labs

HQ Location: 153 Castro St, #300, Mountain View, California 94041, US

Salesforce DMP

Data Management Platform (DMP) from Salesforce

4.60

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Salesforce DMP Icon

Salesforce DMP

4.60
★★★★★
★★★★★
Data Management Platform (DMP) from Salesforce
Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Personalization
Salesforce DMP Icon

Vendor: Salesforce

Founded: 1999

Company Size: 10001+

HQ Location: 1 Market, San Francisco, CA 94105, US

Financials: IPO

SurveyCTO

Mobile data collection platform to collect secure, high quality data—even offline.

4.52

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SurveyCTO Icon

SurveyCTO

4.52
★★★★★
★★★★★
Mobile data collection platform to collect secure, high quality data—even offline.

SurveyCTO is a mobile data collection platform that can be used by researchers and professionals working in offline settings, using mobile.Android or iOS apps.

Highlights
Top Business Usecases : Automated workflows,Communication management,Customer experience management
Top Features : Embedded survey forms,Personalization,Recording
SurveyCTO Icon

Vendor: Dobility

Founded: 2012

Company Size: 11-50

HQ Location: Cambridge, Massachusetts

Financials: NA

Metamarkets Explore

Metamarkets: Radical Transparency for Programmatic Data

4.48

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Metamarkets Explore

4.48
★★★★★
★★★★★
Metamarkets: Radical Transparency for Programmatic Data

Metamarkets Explore is a data analytics platform that is designed to navigate data into information. It visualizes data, asks specific questions, and gets instant answers in real-time. It helps to increase sales and revenue and improve visibility.

Highlights
Top Business Usecases : Advertisement,Sending & publishing communications,Communication management
Metamarkets Explore Icon

Vendor: Metamarkets

Founded: 2010

Company Size: 11-50

HQ Location: San Francisco Bay Area, West Coast, Western US

Financials: M&A

Custora Platform

Custora - Powering Customer-Obsessed Commerce

4.46

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Custora Platform Icon

Custora Platform

4.46
★★★★★
★★★★★
Custora - Powering Customer-Obsessed Commerce

Custora Platform is a Customer Intelligence Platform offering end-to-end solutions for high-value acquisition, one-time buyer conversion, churn prevention, and more. It helps retailers find high-value customers, and keep them coming back.

Highlights
Top Business Usecases : Lifetime value management,Advertisement,Campaign management
Top Features : Personalization,Dashboard,Predictive analytics
Custora Platform Icon

Vendor: Custora

Company Size: 11-50

HQ Location: 530 7th Ave, New York, 10018, US

Financials: Series B

Clearbit Enrichment

Append fresh social and company data to email

4.40

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Clearbit Enrichment

4.40
★★★★★
★★★★★
Append fresh social and company data to email

Clearbit is a marketing software which provides business intelligence on people and companies. Quality data helps to increase conversion at every stage of customer life cycle. It instantly identifies web traffic based on IP address which can automatically customize content to adapt the current audience. It performs real-time lookups to ensure data is not older than 30 days

Highlights
Top Business Usecases : Lead qualification,Generation of new leads,Advertisement
Top Features : Personalization,Recording,Widgets
Clearbit Enrichment Icon

Vendor: Clearbit

Founded: 2015

Company Size: 11-50

HQ Location: 90, Sheridan St, San Francisco, California, United States

Financials: Series A

ownerIQ

Second-Party Data Solutions

4.39

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ownerIQ

4.39
★★★★★
★★★★★
Second-Party Data Solutions
Highlights
Top Business Usecases : Advertisement,Digital marketing,Campaign management
Top Features : SEM
ownerIQ Icon

Vendor: ownerIQ

Company Size: 251-500

HQ Location: 27-43 Wormwood Street, Suite 600, Boston, MA 02210, US

Financials: Series C

Lotame

DMP Provider | Data Management Platform & Solutions

4.31

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Lotame

4.31
★★★★★
★★★★★
DMP Provider | Data Management Platform & Solutions

Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real-time.

Highlights
Top Business Usecases : Advertisement,Communication management,Sending & publishing communications
Top Features : Micro customer segmenting,Personalization,Dashboard
Lotame Icon

Vendor: Lotame

Founded: 2006

Company Size: 101-250

HQ Location: 8850 Stanford Blvd Suite 4000 Columbia, MD 21045

Financials: Series D

IntercomExport

IntercomExport.com - Export Intercom Conversations to CSV

4.29

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IntercomExport

4.29
★★★★★
★★★★★
IntercomExport.com - Export Intercom Conversations to CSV

IntercomExport is a tool for exporting Intercom Conversations data to CSV format for analysing it in Excel, Numbers or Google Sheets. Customer Success Managers, Product Managers, Business Analysts, CTOs, Marketing Managers use exports to understand their users, prioritise roadmaps and reduce customer support overhead. IntercomExport Improve Help Articles, Train Support Bots, Inform Product Roadmap, and Quantify Support.

Highlights
Top Business Usecases : Helpdesk management,Engaging and following up,Engagement management
IntercomExport Icon

Vendor: Prodsight

Company Size: 1-10

HQ Location: Codebase, 38 Castle Terrace, Edinburgh, Edinburgh EH3 9DZ, GB

Financials: Seed

GS1 US Data Hub

GS1 US Data Hub®. Identify products and locations, create barcodes,,,

4.29

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GS1 US Data Hub

4.29
★★★★★
★★★★★
GS1 US Data Hub®. Identify products and locations, create barcodes,,,

GS1 US Data Hub is a suite of online tools for GS1 Standards-based product and location data, information about GS1 Company Prefix licensees, barcode creation, and sharing data with trading partners. It helps companies to improve the quality of data in their businesses and applications.

Highlights
Top Business Usecases : Collaboration,Products & pricelist management
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Vendor: GS1 US

Company Size: 251-500

HQ Location: 300 Charles Ewing Blvd, Ewing, New Jersey US

Financials: Private

Permutive DMP

Data Management Platform (DMP) | Permutive

4.28

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Permutive DMP

4.28
★★★★★
★★★★★
Data Management Platform (DMP) | Permutive

Permutive DMP is a publisher-focused data management platform. It provides a SaaS data management platform that allows publishers to increase their targetable advertising and deliver ROI. It helps publishers monetize their audiences through first-party data.

Highlights
Top Business Usecases : Advertisement,Sending & publishing communications,Communication management
Top Features : Personalization
Permutive DMP Icon

Vendor: Permutive

Company Size: 11-50

HQ Location: 55 5Th St, New York, New York 10003, US

Financials: Series A

The Trade Desk DMP

Data Management Platform (DMP) - thetradedesk.com

4.28

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The Trade Desk DMP

4.28
★★★★★
★★★★★
Data Management Platform (DMP) - thetradedesk.com

The Trade Desk DMP is a fully integrated data management platform (DMP). It reaches relevant audiences, makes informed, real-time decisions, and maximizes the power of cross-device insights.

Highlights
Top Business Usecases : Advertisement,Helpdesk management,Market research
The Trade Desk DMP Icon

Vendor: The Trade Desk

Company Size: 501-1000

HQ Location: 42 North Chestnut Street, Ventura, CA 93001, US

Financials: IPO

V12 Data

Accelerate your marketing results

4.27

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V12 Data

4.27
★★★★★
★★★★★
Accelerate your marketing results

V12 Data is cloud-based customer data platform. It provides omnichannel data to enterprises to get deep insight into customer journey. This helps marketing operations to acquire customers and grow revenue. V12 Data products deliver breadth and depth of information that helps both B2B and B2C customers.

Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Personalization,Recording,Templates
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Vendor: V12

Founded: 1999

Company Size: 101-250

HQ Location: Greater New York Area, East Coast, Northeastern US

Financials: Private

Ignite Knowledge Marketing

Knowledge Marketing | Ignite Technologies

4.25

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Ignite Knowledge Marketing

4.25
★★★★★
★★★★★
Knowledge Marketing | Ignite Technologies
Highlights
Top Business Usecases : Engaging and following up,Engagement management,Content management
Top Features : Personalization
Ignite Knowledge Marketing Icon

Vendor: Ignite Technologies

Founded: 2000

Company Size: 51-100

HQ Location: 401 Congress Ave., Suite 2650,Austin, TX 78701

Financials: Series E

Allspark

The Allspark Transformers News, Discussion and Other Cool Stuff

4.23

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Allspark

4.23
★★★★★
★★★★★
The Allspark Transformers News, Discussion and Other Cool Stuff
Highlights
Top Business Usecases : Contract management,Sales document management,Sending & publishing communications
Allspark Icon

Vendor: Near.co

Company Size: 51-200

HQ Location: Near Pte. Ltd, WeWork Beach Centre Level 2, 15 Beach Road, Singapore, Singapore 189677, SG

Financials: NA

JetPack Data

JetPack Data - Data analysis for everybody

4.19

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JetPack Data

4.19
★★★★★
★★★★★
JetPack Data - Data analysis for everybody

JetPack Data is a cloud-based data analytics and visualization platform designed to simplify the process of data management.

Highlights
Top Business Usecases : Funnel analysis,Proposal & quote management,Sales document management
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Vendor: JetPack Data

Company Size: 1-10

HQ Location: JetPack Data - Station F - Numa, 55 boulevard Vincent Auriol, Paris, 75013, FR

Financials: Private

Model N Channel Data Management

Channel Data Management - Gain intelligent insights

4.17

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Model N Channel Data Management

4.17
★★★★★
★★★★★
Channel Data Management - Gain intelligent insights

Model N Channel Data Management is a data management solution that collects POS, inventory, and claims data in multiple formats from global channel partners. It helps to increase sales and revenue, and improve alignment between marketing, channels, and end customers.

Highlights
Top Business Usecases : Channel management,Touchpoint management,Channel marketing
Top Features : Calculator
Model N Channel Data Management Icon

Vendor: Model N

Founded: 1999

Company Size: 501-1000

HQ Location: 777 Mariners Island Boulevard, Suite 300, San Mateo, CA 94404. USA.

Financials: IPO

Mammoth Analytics

Mammoth Analytics

4.17

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Mammoth Analytics

4.17
★★★★★
★★★★★
Mammoth Analytics

Mammoth Analytics is a robust, cloud-based data management platform that allows to store, prepare, and explore data with no coding.

Highlights
Top Business Usecases : Workflow management,Track learning progress,Courses & assessment
Top Features : Alerts: popups & Notifications,Dashboard
Mammoth Analytics Icon

Vendor: Mammoth

Company Size: 11-50

HQ Location: 68 Hanbury Street, London, England GB

Financials: Private

Pega Customer Engagement Suite

Integrates customer analytics and business rules in real time, building deeper connections with customers

4.13

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Pega Customer Engagement Suite

4.13
★★★★★
★★★★★
Integrates customer analytics and business rules in real time, building deeper connections with customers

Pega Customer Engagement Suite enables customer engagement with end-to-end automation, real-time AI and a unified CRM Platform. It can be deployed across industries such as Healthcare, Insurance, Financial Services, Automotive and more.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Customer case management
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Vendor: Pega

Founded: 2017

Company Size: 5001-10000

HQ Location: One Rogers Street Cambridge, MA 02142-1209 U.S.A

Financials: IPO

CommCare

CommCare by Dimagi | Data Collection App

4.12

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CommCare

4.12
★★★★★
★★★★★
CommCare by Dimagi | Data Collection App
Highlights
Top Business Usecases : Training & onboarding,Workflow management,Customer case management
Top Features : Feedback surveys
CommCare Icon

Vendor: Dimagi

HQ Location: 585 Massachusetts Ave.Suite 4, Cambridge, MA 02139

Simpli.Fi

Simpli.fi: Local Programmatic Advertising & DSP Platform

4.08

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Simpli.Fi

4.08
★★★★★
★★★★★
Simpli.fi: Local Programmatic Advertising & DSP Platform

Simpli.fi is a comprehensive real-time bidding (RTB) platform built for localized campaigns, with display, mobile, video, social, and geo-fencing capabilities. It helps to improve efficiency and enter new markets.

Highlights
Top Business Usecases : Advertisement,Campaign management,Social media analytics
Top Features : Dashboard,SEM,Personalization
Simpli.Fi Icon

Vendor: Simpli.Fi

Founded: 2010

Company Size: 51-100

HQ Location: 1407 Texas Street Suite 202 Fort Worth, Texas 76102

Financials: M&A

Oracle Data Cloud

Oracle | Integrated Cloud Applications and Platform Services

4.05

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Oracle Data Cloud

4.05
★★★★★
★★★★★
Oracle | Integrated Cloud Applications and Platform Services

Oracle Data Cloud provides solutions that work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey enabling better business outcomes.

Highlights
Top Business Usecases : Advertisement,Communication management,Sending & publishing communications
Top Features : Personalization,Capture information,Bot
Oracle Data Cloud Icon

Vendor: Oracle

Founded: 1977

Company Size: 10001+

HQ Location: 500 Oracle Parkway Redwood Shores, CA 94065

Financials: IPO

Cxense DMP

DMP Software | Cxense

4.04

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Cxense DMP Icon

Cxense DMP

4.04
★★★★★
★★★★★
DMP Software | Cxense

Cxense DMP (Data Management Platform) enables data to work to engage and monetize the audience to drive higher user engagement and revenue.

Highlights
Top Business Usecases : Engagement management,Advertisement,Engaging and following up
Top Features : Personalization
Cxense DMP Icon

Vendor: Piano

Company Size: 101-250

HQ Location: NYC, US

Financials: Series B

Oracle DMP

Driving Insights and Scale Across the Digital Ecosystem.

4.01

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Oracle DMP Icon

Oracle DMP

4.01
★★★★★
★★★★★
Driving Insights and Scale Across the Digital Ecosystem.

Oracle DMP is a cloud-based big data platform that enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more actionable information about targeted audiences.

Highlights
Top Business Usecases : Campaign management,Advertisement,Personalized marketing
Top Features : Personalization,SEM
Oracle DMP Icon

Vendor: Oracle

Founded: 1977

Company Size: 10001+

HQ Location: 500 Oracle Parkway Redwood Shores, CA 94065

Financials: IPO

BidVertiser Platform

BidVertiser - Direct Advertising Network

4.00

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BidVertiser Platform

4.00
★★★★★
★★★★★
BidVertiser - Direct Advertising Network

BidVertiser Platform offers targeted self-serve advertising solutions for advertisers and agencies while helping publishers to make money from their website.

Highlights
Top Business Usecases : Advertisement,Sending & publishing communications,Communication management
Top Features : SEM
BidVertiser Platform Icon

Vendor: BidVertiser

Company Size: 11-50

HQ Location: 2 Yozma ST, Tirat Carmel, Ha-Zafon 31905, IL

Financials: Seed

Mapp Acquire

Mapp - A badass digital marketing platform

4.00

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Mapp Acquire

4.00
★★★★★
★★★★★
Mapp - A badass digital marketing platform

Mapp Acquire is a Data Management Platform. Mapp Acquire allows to target and convert ideal customers online while enriching retention data and helping optimize spend.

Highlights
Top Business Usecases : Lead analytics,Forecasting,Lifetime value management
Top Features : Predictive analytics,Predictive intelligence
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Vendor: Mapp Digital

Founded: 1998

Company Size: 251-500

HQ Location: 9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Financials: Private

Yieldmo AEROS Attention Analytics

AEROS Attention Analytics | Understand Consumer attention

4.00

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Yieldmo AEROS Attention Analytics

4.00
★★★★★
★★★★★
AEROS Attention Analytics | Understand Consumer attention

Yieldmo AEROS Attention Analytics is a Data Management Platform that assists in understanding consumer attention including their micro-interactions. It helps to improve stakeholder relations and build brand awareness.

Highlights
Top Business Usecases : Advertisement,Knowledge management,Creating knowledge base
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Vendor: Yieldmo

Altrooz

Altrooz - WE MAKE MOBILE MARKETING COME TO LIFE

4.00

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Altrooz

4.00
★★★★★
★★★★★
Altrooz - WE MAKE MOBILE MARKETING COME TO LIFE

Altrooz is a next generation mobile Data Management Platform (mDMP) that helps marketers connect their mobile content with relevant audiences at meaningful moments. Altrooz brings advertisers, publishers and consumers together in new and unique ways - to create winning solutions that solve game and app discovery.

Highlights
Top Business Usecases : Advertisement,Social media marketing,Engagement management
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Vendor: Altrooz

Company Size: 11-50

HQ Location: 85 Liberty Ship Way, #208, Sausalito, CA 94965, US

Financials: Private

Datonics

An online data pioneer

4.00

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Datonics

4.00
★★★★★
★★★★★
An online data pioneer

Datonics is an aggregator and distributor of highly granular and proprietary search, purchase intent, and life-stage data. It helps to improve efficiency and improve ROI.

Highlights
Top Business Usecases : Advertisement,Segmentation and targeting,Media buying
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Vendor: Datonics

HQ Location: 37-18 Northern Boulevard, Suite 404, Long Island City, New York 11101, US

dJAX Data Management Platform

dJAX Data Management Platform (DMP)

4.00

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dJAX Data Management Platform

4.00
★★★★★
★★★★★
dJAX Data Management Platform (DMP)

dJAX Data Management Platform is a centralized platform to collect, systemize and segment audience data from multiple sources. It provides solutions to Marketers, Publishers and Agencies, can rightly focus on improving the Customer experience across channels to turn out user data into valuable business insights and higher ROI.

Highlights
Top Business Usecases : Advertisement,Sending & publishing communications,Communication management
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Vendor: dJAX Adserver

Company Size: 101-250

HQ Location: 1288 Columbus Avenue , Suite 420 , San Francisco , United States CA 94133, US

Financials: Private

4INFO

4INFO cross-channel identity solution for Advanced TV

4.00

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4INFO

4.00
★★★★★
★★★★★
4INFO cross-channel identity solution for Advanced TV
Highlights
Top Business Usecases : Advertisement,Segmentation and targeting,Lifetime value management
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Vendor: 4INFO

HQ Location: 4 N 2nd St, San Jose, California 95113, US

AdTheorent

AdTheorent - Machine Learning Solutions for Advertising

4.00

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AdTheorent

4.00
★★★★★
★★★★★
AdTheorent - Machine Learning Solutions for Advertising
Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
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Vendor: AdTheorent

HQ Location: 330 Hudson Street, 6th Floor, New York, New York 10013, US

Cablato

Cablato – Broadcast quality video personalization ...

4.00

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Cablato

4.00
★★★★★
★★★★★
Cablato – Broadcast quality video personalization ...
Highlights
Top Business Usecases : Advertisement,Offer management,Campaign management
Top Features : Personalization
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Vendor: Cablato

HQ Location: Herengracht 257,1016 BJ Amsterdam,The Netherlands

Netmining

Real-time Audience Targeting

4.00

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Netmining

4.00
★★★★★
★★★★★
Real-time Audience Targeting
Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
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Vendor: Netmining

HQ Location: 3760 Motor Ave Ste, Los Angeles, CA 90034, US

Skyfii IO Connect

Source-Agnostic Data Consolidation ...

4.00

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Skyfii IO Connect

4.00
★★★★★
★★★★★
Source-Agnostic Data Consolidation ...
Highlights
Top Business Usecases : Advertisement,Competitive intelligence,Market research
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Vendor: Skyfii

Company Size: 11-50

HQ Location: Woolloomooloo, New South Wales

zeeto

Helps publishers monetize their content and connect brands - Zeeto.io

4.00

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zeeto

4.00
★★★★★
★★★★★
Helps publishers monetize their content and connect brands - Zeeto.io
Highlights
Top Business Usecases : Engagement management,Sending & publishing communications,Communication management
Top Features : Personalization
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Vendor: zeeto.io

Company Size: 51-100

HQ Location: 925 B Street 5th Floor, San Diego, CA 92101, US

Zenko

Zenko - HYBRID AND MULTI-CLOUD DATA MANAGEMENT AND ORCHESTRATION

4.00

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Zenko

4.00
★★★★★
★★★★★
Zenko - HYBRID AND MULTI-CLOUD DATA MANAGEMENT AND ORCHESTRATION
Highlights
Top Business Usecases : Workflow management,Channel marketing,Customer case management
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Vendor: Scality

Company Size: 101-250

HQ Location: San Francisco, CA

MECBot

Augmented data management Platform for real-time analytics and data science

4.00

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MECBot

4.00
★★★★★
★★★★★
Augmented data management Platform for real-time analytics and data science

MECBot is a Data Management platform providing real-time augmented analytics and business intelligence through secure, fast and scalable data generation. It can be used across various industries such as Banking, Sports, Energy, Legal, Retail and more.

Highlights
Top Business Usecases : Competitive intelligence,Contract management,Sales document management
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Vendor: FORMCEPT Technologies Inc

Company Size: 11-50

HQ Location: 68 Willow Road Menlo Park, CA 94025

Predictly

Predictly is a Cognitive Computing company that provides business with Strategic Customer Experience Research

4.00

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Predictly

4.00
★★★★★
★★★★★
Predictly is a Cognitive Computing company that provides business with Strategic Customer Experience Research
Highlights
Top Business Usecases : Call transcription,Sales call management,Contacts history
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Vendor: Predictly Tech Labs

Company Size: 1-10

HQ Location: Bangalore, Karnataka

Financials: Private

Tengu Dataops platform

DataOps platform to make the right decisions and increase the efficiency of the data & analytics.

4.00

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Tengu Dataops platform

4.00
★★★★★
★★★★★
DataOps platform to make the right decisions and increase the efficiency of the data & analytics.

Tengu DataOps platform for data-driven companies helping increase efficiency of data scientists, analysts, and other profiles and increased focus on business intelligence instead of data operations. It enables teams to work more efficiently with the most useful data and collaborate better, giving a boost to the business value and revenue growth.

Highlights
Top Business Usecases : Social media analytics,Social media management,Training & onboarding
Top Features : Dashboard
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Vendor: Tengu

Company Size: 11-50

HQ Location: Dendermondsesteenweg 50 9000 Gent Belgium

Adform Data Management Platform

Transform your data into your greatest asset

4.00

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Adform Data Management Platform

4.00
★★★★★
★★★★★
Transform your data into your greatest asset

Adform Data Management Platform enables publishers to monetize their audience data, and enables agencies and advertisers to target highly specific audiences. It helps to enter the new market and improve ROI.

Highlights
Top Business Usecases : Advertisement,Campaign monitoring,Campaign management
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Vendor: Adform

Founded: 2002

Company Size: 501-1000

HQ Location: Wildersgade 10B, Copenhagen K, 1408, DK

Financials: Series B

Core Audience

Providing premium programmatic and data-driven ...

4.00

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Core Audience

4.00
★★★★★
★★★★★
Providing premium programmatic and data-driven ...

Core Audience is a software as a service (SaaS) company that powers audience-based marketing across bought, earned and owned media. Its audience management platform is designed for brands who want to own, control and harness their audience data.

Highlights
Top Business Usecases : Engaging and following up,Engagement management,Advertisement
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Vendor: Hearst

Company Size: 10001+

HQ Location: 300 West 57th Street, New York, NY 10019, US

Financials: Private

Mapp Cloud

Mapp - A badass digital marketing platform

3.93

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Mapp Cloud

3.93
★★★★★
★★★★★
Mapp - A badass digital marketing platform
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead analytics
Top Features : Personalization,Dashboard,Templates
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Vendor: Mapp Digital

Founded: 1998

Company Size: 251-500

HQ Location: 9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Financials: Private

Dstillery

Dstillery - Your Custom Audience Partner

3.92

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Dstillery

3.92
★★★★★
★★★★★
Dstillery - Your Custom Audience Partner
Highlights
Top Business Usecases : Advertisement,Market research,Engagement management
Top Features : Personalization
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Vendor: Dstillery

Company Size: 101-250

HQ Location: 470 Park Ave S, New York, 10016, US

Financials: Series D

Put it Forward platform

Put it Forward is a contextual data automation platform

3.86

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Put it Forward platform

3.86
★★★★★
★★★★★
Put it Forward is a contextual data automation platform

Put it Forward platform is a data solution that improves efficiency, reduces data errors and minimizes IT costs while enabling the goal of having a fully integrated and synchronized information across business processes.

Highlights
Top Business Usecases : Social media management,Social media analytics,Engagement management
Top Features : Templates,Personalization,Predictive analytics
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Vendor: Put It Forward

Company Size: 101-250

HQ Location: 3300 N IH 35 Ste 700 Austin TX

Financials: Private

Conversant

The Leader in Personalized Digital Marketing

3.65

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Conversant

3.65
★★★★★
★★★★★
The Leader in Personalized Digital Marketing

Conversant is a personalized Digital Marketing Software that can be deployed in Financial Services, Retail, Media & Entertainment, Travel and more.

Highlights
Top Business Usecases : Advertisement,Engagement management,Digital marketing
Top Features : Personalization,SEM
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Vendor: Conversant

Company Size: 1001-5000

HQ Location: 101 N Wacker Drive, Suite 2300, Chicago, Illinois 60606, US

Financials: Private

SAP Data Intelligence

Turn data chaos into data value with data intelligence

3.61

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SAP Data Intelligence

3.61
★★★★★
★★★★★
Turn data chaos into data value with data intelligence

SAP Data Intelligence is a comprehensive data management solution that connects, discovers, enriches, and orchestrates disjointed data assets into actionable business insights at an enterprise scale.

Highlights
Top Business Usecases : Workflow management,Lead analytics,Competitive intelligence
Top Features : Dashboard,Recording,Widgets
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Vendor: SAP

Founded: 1972

Company Size: 10001+

HQ Location: 3999 West Chester Pike, Newtown Square, PA 19073, USA

Financials: IPO

Digilant

Programmatic Advertising Solutions

3.54

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Digilant

3.54
★★★★★
★★★★★
Programmatic Advertising Solutions

Digilant is an omni-channel digital advertising partner built to take advertisers from now to next. Its omnichannel digital advertising strategies that are data-driven, actionable, and effective. It is built for companies of all sizes, who have big goals, media budgets that need to work even harder, and modest resources.

Highlights
Top Business Usecases : Advertisement,Media buying,Market research
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Vendor: Digilant

Company Size: 51-100

HQ Location: 2 Oliver Street, Suite 901, Boston, Massachusetts 02109, US

Financials: Private