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Data Management Platform 2021: Complete Guide

Data Management Platforms are unifying software systems for collecting, storing, organizing, managing, and interpreting customer data, from multiple sources. The customer data can be first, second and third party data. A few good examples of data handled by a Data Management Platform are location based data, audience data from multiple channels, app usage data, consumption data from connected devices (IoT) among others.

Learn what is DMP, how it helps businesses and how to choose the right DMP Software.

Updated By Cuspera

Last updated: Apr 14, 2021

Data Management Platform 2021: Complete Guide

What is Data Management Platform?

Data Management is a process whereby systems of absorbing, storing, organizing, and maintaining data created and collected by any organization, are set up. For any organization, it is of utmost importance to ensure that there is proper data management, so that crucial data is protected and never lost. Data Management in the context of DMP, involves managing 3rd party data.

Data security is an important element that makes up data management which aids in the safekeeping of people and organizations from data loss, breaches, or thefts. Modern businesses deploy several analytical programs to get better insights into making fact-based decisions, and future strategies, through case appropriate data management. Data Management in the context of DMP is not allowed to store Personal Identification Information.

The enormous growth of advanced data technologies has ensured that data management remains among the most demanding business differentiators for enterprises globally.

As per general data management trends in 2020, according to IDC (International Data Corporation), high-speed cloud service providers would enable Data as a Service (DaaS) to be available to a larger user base and that 90% of large enterprises will be engaged in revenue generation from DaaS. Further, more than 40% of data-based tasks are set to become automated and offer higher productivity.

Data Management Platforms are software systems that are harnessed for collecting, storing, organizing, managing, and interpreting data, from multiple sources.

Data Management Platforms not only sort and analyze data but also give useful insights

into customer demographics, psychographics, including what draws customers and influences them to make purchases, and helps businesses create strategies that best suit their target segments. A few good examples of data handled by a Data Management Platform are GPS derived locations, audience data from multiple channels, app usage data, consumption data from connected devices (IoT) among others.

DMP vs CDP

A commonly asked question is what is the difference between DMP and CDP as they both seem to have very similar underlying technology components. The key difference lies in their usage.

CDP is primarily focused on managing company owned data i.e first party data. DMP focuses on 3rd party data. Very often they integrate with each other. One of the main differences between a CDP and DMP is a CDP is all about managing an individual customer with a single profile, while a DMP is about managing segments of customers with anonymous profiles. DMP can not store Personally Identifiable Information as they are more about sharing audiences.

DMP is primarily used for ad targeting and its primary users include advertisers and marketing agencies. CDP is used by marketers for various marketing activities including campaigns, customer communication, smarter engagement.

Key Benefits of Using Data Management Platform

A few key benefits of using a Data Management Platform are as follows:

Simplifies Data Analysis

A good Data Management Platform allows you to gather and sort data to offer greater insights by interpreting the data easily to make important business conclusions without much hassle.

Offers Better Security

Data Management Platforms offer extensive encryption capabilities that can ensure that data is automatically and efficiently backed up and recovered. What’s more, several multiple users and any size of data can be easily and securely accessed using this software. This security and availability is a critical benefit of a data management platform.

Makes Data Actionable

A good Data Management Platform enables data to be collected from a wide array of sources including apps, social media, websites, emails, campaigns, and online searches. By collating these data results from third parties, Data Management Platforms help business users tap into new markets by gaining new audience insights, and improve user profile quality by enabling demographic data and purchase intention - thereby making data more actionable.

Handle High Number of Users

Having infinite computing power for an infinite number of users, a Data Management Platform can enable a business to easily ramp up and meet their growing business needs without having to lose control over their data.

Higher Performance

A Data Management Platform supports unlimited bandwidth, allowing businesses to run multiple computer clusters at the same time without slowing down.

Industries Using Data Management Platform

Usually, B2C businesses have a large volume of data in comparison to a B2B business. Other factors like security and compliances, data protection obligations, and the size and scale of the business, determine the need for a data management platform.

In addition to technology and software product companies, some of the other industries that benefit from using a Data Management Platform include:

Publishers

This category of businesses usually owns and manages websites. They collect audience data from the websites and then harness it in advertising campaigns on these very portals.

Marketing and Media Agencies

They use Data Management Platforms to identify and classify audiences from various sources so that they can pitch the right marketing strategies around building a new customer base from it. Agencies also use Data Management Platforms to glean inputs about customers and to identify valuable customers which may ultimately lead an enterprise to an increased audience base. They then use these insights to drive marketing campaigns to reach the right customer and audience.

Users of Data Management Platform

While enterprises across the world can benefit from using a Data Management Platform, it offers the most benefits to upper corporate managers who need to make informed business decisions.

Senior management, advertising professionals, product managers, sales strategy teams, and reporting and analytics teams are the core Data Management Platform users.

Data Management Platforms also aid IT or networking teams and professionals who can gain insights from the tools it offers in the selection of infrastructure and software.

Why Data Management is Important

Data-driven Decision Making

Consumers in today’s times need a business that can respond to their needs effectively. A Data Management Platform enables businesses to manage and integrate their data effectively, which brings together insights that help leaders make more effective decisions.

Improved Productivity

Large organizations don’t often have easy accessibility to data which can, in turn, affect business productivity. An efficient Data Management Platform allows employees and different teams to access data with ease and enables sharing of relevant insights across teams to reduce human errors and smoothen workflows, thereby boosting productivity.

Minimize Errors

Having an effective data management platform ensures that potential errors are minimized and the damage caused by bad data reduced. This aspect is crucial to the health of an enterprise’s most valuable asset. Similarly, inaccurate, error-prone data can waste time, talent, and resources, so by deploying a Data Management Platform one can manage, update, enhance, and efficiently increase the accessibility of data.

Improved Data Quality

When businesses work with data from multiple sources, ensuring a unified version of the truth can be a challenge. Data Management Platforms bring together information from various sources and help avoid duplication by capturing, cleaning, organizing data. The outcome is better data quality and access leading to efficient decision making for the enterprise.

Overcome Data Silos

Many businesses struggle with siloed information - when data is stored in disparate units do not connect to give decision-makers the big picture. Data silos slow down a business’s ability to respond to changes in environments, uncover new opportunities, and understand customer intentions. A Data Management Platform helps overcome data silos by enabling data to integrate and communicate with other systems.

Key Features of Data Management Platform

Data Collection

Data is collected from various sources including from CRM systems, AdTech or other platforms, channels, data brokers, apps, and web analytics tools.

Data Enrichment and Normalization

Data is normalized by organizing it into a common format and enriched through tagging, and bringing in third-party supporting data such as demographics or historic patterns.

Profile Merging and Building

Data Management Platforms reduce duplication of profiles by comparing incoming data to avoid creating new user profiles or merging them into existing ones.

Segmentation and Taxonomies

Grouping profiles based on certain features is segmentation, while taxonomies help in labeling different pieces of data that are similar in meaning. This feature allows users to search and retrieve data easily.

Audience Creation

Users can create customer groups and variations of the same audience by putting in markers to differentiate them. This enables them to create hyper-personalized messages or special offers that are relevant to each group.

Analytics & Reporting

Data Management Platforms offer users the ability to generate detailed reports based on large amounts of data ingested. These include insights on engagement, user behavior, mobile apps and it also aids users in uncovering new audiences.

AI in Data Management Platform

Both Artificial Intelligence and machine learning are transforming low-level data management platforms into intelligent systems. And this impact is being keenly felt in the data management industry.

Let’s look at some of the changes that AI is already making with Data Management Platforms:

Automation

AI helps drive automation, which for data management can help reduce a tremendous amount of manual work. Using AI, Data Management Platforms can transform from rule-based policies to goal-based policies, ensuring control of the data outcome without the monotonous work. An example is AI algorithms which are helping enrich technical metadata with business metadata so that business users can stay more informed.

Anomaly Detection

AI also helps detect irregularities in data loads by tracking changes in data volumes, and changes in data characteristics, etc. An example of this would be fake click programs being generated by hackers to target advertising platforms. AI can help recognize incorrect patterns in click data and alert users to monitor campaigns that are being targeted. The algorithm continues to improve over time, ensuring it gets more accurate in tracking and alerting businesses to anomalies.

Intelligent Search and Tagging

Using natural language processing and data mining technologies, data can be enriched with product information, codes, and industry-specific glossary terms. This helps in enabling a quicker and smarter search for information that is most relevant to a business.

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Buyer’s Guide: Guide to Choose Data Management Platform

Data Ingestion

As a Data Management Platform’s main use is to collect, store and organize data, it is essential to first understand the complete complexity of the first, second- and third-party data that the platform needs to ingest before investing.

Buyers are recommended to consider peer reviews and expert opinions that are extensively available on Cuspera before making buying decisions. Cuspera’s AI based engine guides you through the requirement process to help you choose the right software.

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Audience Segmentation

Before choosing a Data Management Platform, be sure to understand the supporting audience tools, algorithmic segment capabilities, and taxonomies, and how this will impact its performance to manage, categorize, and retrieve your data.

User Experience

The Data Management Platform will need to have a user-friendly and intuitive interface as it will be used across a variety of teams including sales, marketing, and senior management.

Media Integrations

Before activating data across a range of media channels, it is imperative to check which vendors the Data Management Platform has integrations with and for what period. Other things to consider are costs, timings, and limitations in media channels.

Report Generation

One must ensure that the Data Management Platform offers not only the right data but also the rich insights that one can glean from it. Therefore, the analytical tools the platform offers to measure audiences and media performance should be taken into consideration before choosing.

Data Privacy

Privacy laws of various countries along with compliance with legal and industry regulations should be adhered to and in place before an enterprise decides to invest in a Data Management Platform.

Scale

Some Data Management Platforms offer license-based capabilities, while others may be driven by the number of profiles that will be stored, and incoming traffic. It is important to understand your business’ current and future growth aspects before investing in the right Data Management Platform.

Challenges in Adopting Data Management Platform

Poor Data Quality

Many enterprises lack quality first-party data and often need to spend valuable time and resources cleaning or even digitizing their data before implementing the Data Management Platform.

Lack of Internal Expertise

The right human professionals to effectively manage, organize, and interpret the data efficiently is a must-have. Developers knowing JavaScript, HTML, CSS are crucial to the success of a Data Management Platform operation.

Integrating with Legacy Systems

Many modern Data Management Platforms are incompatible with legacy systems. It is, therefore, invaluable to ensure that your systems are in sync with the new platform and ready to hit the ground running once deployed.

Data Security

From following privacy regulations to understanding legal implications while dealing with customer data, protective measures need to be taken to ensure that there are no unauthorized collections of data, particularly by third parties. Businesses must have clearly defined rules and access protocols to ensure data security and enable the legal operation of their Data Management Platform.

ROI of Data Management Platform

While businesses certainly make considerable investments to implement a Data Management Platform, these platforms benefit the business in both direct and indirect ways.

Hyper-targeted advertising

Using a Data Management Platform leads to greater customer information and grouping capabilities. As a result, marketing teams can create hyper-relevant, real-time messages, and campaigns. Personalization results in more optimized ad spending with better results and ROI.

Benefits beyond marketing

Since many more meaningful data points about the customer can be gleaned from customer acquisition, it becomes pertinent to share the insights with not just the marketing team but also with product development, account management, sales, and many other teams. This means that rather than risk making ill-informed decisions, companies can use these data-derived insights and share them among multiple teams so that they can tailor their approach to customers.

Seamless cross-channel action

Seamless communication with existing and future customers is a direct benefit of deploying a Data Management Platform. With a Data Management Platform’s ability to integrate with many third-party systems like social media platforms, IoT and CRMs; the right data is aggregated and organized for taking action on as compared to organizations with siloed data flow, which in turn maximizes ROI for any company.

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76 Data Management Platform Software

Tubular

The Leading Measurement and Analytics Solution for Social Video

4.84

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Tubular

4.84
★★★★★
★★★★★
The Leading Measurement and Analytics Solution for Social Video

Tubular is a Data Management Platform. It provides the most complete picture of what video consumers watch and enable companies to grow digital audiences and sell brand integrations to win in the ever-evolving world of video. Its global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster.

Highlights
Top Business Usecases : Social media management,Social media analytics,Communication management
Top Features : Personalization,Dashboard,Gamification
Tubular Icon

Vendor: Tubular Labs

HQ Location: 153 Castro St, #300, Mountain View, California 94041, US

Couchbase Mobile

Digital experiences with a leading mobile database

4.76

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Couchbase Mobile Icon

Couchbase Mobile

4.76
★★★★★
★★★★★
Digital experiences with a leading mobile database

Couchbase Mobile provides a digital experience with a leading mobile database where the databases are built to store and process data natively on mobile devices. Mobile databases are resilient and fast and support a wide range of tools to help developers build and deploy apps for any environment or need.

Highlights
Top Business Usecases : Customer case management,Engagement management,Engaging and following up
Top Features : Dashboard,Alerts: popups & Notifications,Recording
Couchbase Mobile Icon

Vendor: Couchbase

Founded: 2009

Company Size: 251-500

HQ Location: 3250 Olcott Street, Santa Clara, CA 95054

Financials: Series F

Salesforce DMP

Data Management Platform (DMP) from Salesforce

4.60

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Salesforce DMP Icon

Salesforce DMP

4.60
★★★★★
★★★★★
Data Management Platform (DMP) from Salesforce
Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Personalization
Salesforce DMP Icon

Vendor: Salesforce

Founded: 1999

Company Size: 10001+

HQ Location: 1 Market, San Francisco, CA 94105, US

Financials: IPO

ScaleGrid

Fully Managed Database Hosting

4.59

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ScaleGrid

4.59
★★★★★
★★★★★
Fully Managed Database Hosting
Highlights
Top Business Usecases : Helpdesk management,Performance management,Communication management
Top Features : Alerts: popups & Notifications,Dashboard
ScaleGrid Icon

Vendor: ScaleGrid

Company Size: 11-50

HQ Location: 2225 E Bayshore Rd, East Palo Alto, California US

DataStax Enterprise

Hybrid Cloud NoSQL Database Built on Apache Cassandra

4.58

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DataStax Enterprise Icon

DataStax Enterprise

4.58
★★★★★
★★★★★
Hybrid Cloud NoSQL Database Built on Apache Cassandra

DataStax Enterprise is a Business Process Management Software. DataStax Enterprise is a reliable data platform that leverages the distribution of Apache Cassandra. This software is designed to help businesses to focus more on delivering exceptional value and experience and derive optimal benefit from its dedicated innovation.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Sales document management
Top Features : Personalization,Recording,Ticketing
DataStax Enterprise Icon

Vendor: Datastax

Founded: 2010

Company Size: 251-500

HQ Location: Silicon Valley, 3975 Freedom Circle, 4th Floor, Santa Clara, CA 95054, USA

Financials: Series E

Couchbase Server

Modern NoSQL cloud database for enterprise applications

4.49

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Couchbase Server

4.49
★★★★★
★★★★★
Modern NoSQL cloud database for enterprise applications

Couchbase server is an enterprise level NoSQL document-oriented database which helps in the deployment of scalable products in any cloud. It is utilized for deploying engaging interactive applications as it provides easy scalability, high performance, flexible data model and24x7x365 availability.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Customer case management
Top Features : Dashboard,Recording,Personalization
Couchbase Server Icon

Vendor: Couchbase

Founded: 2009

Company Size: 251-500

HQ Location: 3250 Olcott Street, Santa Clara, CA 95054

Financials: Series F

Metamarkets Explore

Metamarkets: Radical Transparency for Programmatic Data

4.48

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Metamarkets Explore

4.48
★★★★★
★★★★★
Metamarkets: Radical Transparency for Programmatic Data

Metamarkets Explore is a data analytics platform that is designed to navigate data into information. It visualizes data, asks specific questions, and gets instant answers in real-time. It helps to increase sales and revenue and improve visibility.

Highlights
Top Business Usecases : Advertisement,Campaign management,Revenue cycle management
Metamarkets Explore Icon

Vendor: Metamarkets

Founded: 2010

Company Size: 11-50

HQ Location: San Francisco Bay Area, West Coast, Western US

Financials: M&A

Custora Platform

Custora - Powering Customer-Obsessed Commerce

4.46

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Custora Platform

4.46
★★★★★
★★★★★
Custora - Powering Customer-Obsessed Commerce

Custora Platform is a Customer Intelligence Platform offering end-to-end solutions for high-value acquisition, one-time buyer conversion, churn prevention, and more. It helps retailers find high-value customers, and keep them coming back.

Highlights
Top Business Usecases : Lifetime value management,Advertisement,Campaign management
Top Features : Personalization,Micro customer segmenting,Dashboard
Custora Platform Icon

Vendor: Custora

Company Size: 11-50

HQ Location: 530 7th Ave, New York, 10018, US

Financials: Series B

Splunk Enterprise

Cloudmeter | Crunchbase

4.44

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Splunk Enterprise

4.44
★★★★★
★★★★★
Cloudmeter | Crunchbase

Splunk Enterprise is a machine data management and analytics platform that aggregate, analyze and get answers from data with the help of machine learning and real-time visibility. It allows users to process and index most forms of data in their native format.

Highlights
Top Business Usecases : Communication management,Social media management,Social media analytics
Top Features : Dashboard,Alerts: popups & Notifications,Recording
Splunk Enterprise Icon

Vendor: splunk

Company Size: 1001-5000

HQ Location: 270 Brannan St, San Francisco, California 94107, US

Financials: IPO

Relationship One

Achieve your demand generation and customer marketing goals through strategy, technology and data

4.42

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Relationship One

4.42
★★★★★
★★★★★
Achieve your demand generation and customer marketing goals through strategy, technology and data
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Sending & publishing communications
Top Features : Personalization
Relationship One Icon

Vendor: Relationship One

Company Size: 11-50

HQ Location: 333 Washington Avenue North Suite 300 Minneapolis, MN 55401

Adstra

Adstra – Orchestrating data across media and technology

4.35

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Adstra

4.35
★★★★★
★★★★★
Adstra – Orchestrating data across media and technology

Adstra is a Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. It comprises a comprehensive suite of portable data and identity solutions, offered via an all-inclusive subscription-based model that liberates brands to realize the incremental value from their data without worrying about incremental costs.

Highlights
Top Business Usecases : Advertisement,Helpdesk management,Campaign management
Adstra Icon

Vendor: Adstra

HQ Location: 750 College Road East Suite 201 Princeton, NJ 08540

erwin Data Modeler

Industry-Leading Data Modeling Tool to visualize, deploy and standardize high-quality enterprise data assets.

4.32

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erwin Data Modeler

4.32
★★★★★
★★★★★
Industry-Leading Data Modeling Tool to visualize, deploy and standardize high-quality enterprise data assets.
Highlights
Top Business Usecases : Generation of new leads,Collaboration,Competitive intelligence
erwin Data Modeler Icon

Vendor: Quest

Company Size: 1001-5000

HQ Location: 4 Polaris Way, Aliso Viejo, CA 92656, US

Financials: M&A

Insticator

Boost Engagement and Increase Revenue with Engagement boosting products

4.32

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Insticator

4.32
★★★★★
★★★★★
Boost Engagement and Increase Revenue with Engagement boosting products
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Sending & publishing communications
Top Features : Widgets,Interactive content,SEM
Insticator Icon

Vendor: Insticator

Company Size: 51-100

HQ Location: New York, NY

Lotame

DMP Provider | Data Management Platform & Solutions

4.31

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Lotame

4.31
★★★★★
★★★★★
DMP Provider | Data Management Platform & Solutions

Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real-time.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Advertisement
Top Features : Personalization,Dashboard
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Vendor: Lotame

Founded: 2006

Company Size: 101-250

HQ Location: 8850 Stanford Blvd Suite 4000 Columbia, MD 21045

Financials: Series D

IntercomExport

IntercomExport.com - Export Intercom Conversations to CSV

4.29

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IntercomExport

4.29
★★★★★
★★★★★
IntercomExport.com - Export Intercom Conversations to CSV

IntercomExport is a tool for exporting Intercom Conversations data to CSV format for analysing it in Excel, Numbers or Google Sheets. Customer Success Managers, Product Managers, Business Analysts, CTOs, Marketing Managers use exports to understand their users, prioritise roadmaps and reduce customer support overhead. IntercomExport Improve Help Articles, Train Support Bots, Inform Product Roadmap, and Quantify Support.

Highlights
Top Business Usecases : Engaging and following up,Engagement management,Products & pricelist management
IntercomExport Icon

Vendor: Prodsight

Company Size: 1-10

HQ Location: Codebase, 38 Castle Terrace, Edinburgh, Edinburgh EH3 9DZ, GB

Financials: Seed

GS1 US Data Hub

GS1 US Data Hub®. Identify products and locations, create barcodes,,,

4.29

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GS1 US Data Hub

4.29
★★★★★
★★★★★
GS1 US Data Hub®. Identify products and locations, create barcodes,,,

GS1 US Data Hub is a suite of online tools for GS1 Standards-based product and location data, information about GS1 Company Prefix licensees, barcode creation, and sharing data with trading partners. It helps companies to improve the quality of data in their businesses and applications.

Highlights
Top Business Usecases : Collaboration,Products & pricelist management
GS1 US Data Hub Icon

Vendor: GS1 US

Company Size: 251-500

HQ Location: 300 Charles Ewing Blvd, Ewing, New Jersey US

Financials: Private

SurveyCTO

Mobile data collection platform to collect secure, high quality data—even offline.

4.52

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SurveyCTO

4.52
★★★★★
★★★★★
Mobile data collection platform to collect secure, high quality data—even offline.

SurveyCTO is a mobile data collection platform that can be used by researchers and professionals working in offline settings, using mobile.Android or iOS apps.

Highlights
Top Business Usecases : Automated workflows,Customer experience management,Communication management
Top Features : Embedded survey forms,Personalization,Recording
SurveyCTO Icon

Vendor: Dobility

Founded: 2012

Company Size: 11-50

HQ Location: Cambridge, Massachusetts

Financials: NA

Clearbit Enrichment

Append fresh social and company data to email

4.40

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Clearbit Enrichment

4.40
★★★★★
★★★★★
Append fresh social and company data to email

Clearbit is a marketing software which provides business intelligence on people and companies. Quality data helps to increase conversion at every stage of customer life cycle. It instantly identifies web traffic based on IP address which can automatically customize content to adapt the current audience. It performs real-time lookups to ensure data is not older than 30 days

Highlights
Top Business Usecases : Lead qualification,Generation of new leads,Advertisement
Top Features : Personalization,Recording,Widgets
Clearbit Enrichment Icon

Vendor: Clearbit

Founded: 2015

Company Size: 11-50

HQ Location: 90, Sheridan St, San Francisco, California, United States

Financials: Series A

ownerIQ

Second-Party Data Solutions

4.39

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ownerIQ

4.39
★★★★★
★★★★★
Second-Party Data Solutions
Highlights
Top Business Usecases : Advertisement,Digital marketing,Campaign management
Top Features : SEM
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Vendor: ownerIQ

Company Size: 251-500

HQ Location: 27-43 Wormwood Street, Suite 600, Boston, MA 02210, US

Financials: Series C

Pega Customer Engagement Suite

Integrates customer analytics and business rules in real time, building deeper connections with customers

4.13

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Pega Customer Engagement Suite

4.13
★★★★★
★★★★★
Integrates customer analytics and business rules in real time, building deeper connections with customers

Pega Customer Engagement Suite enables customer engagement with end-to-end automation, real-time AI and a unified CRM Platform. It can be deployed across industries such as Healthcare, Insurance, Financial Services, Automotive and more.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Helpdesk management
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Vendor: Pega

Founded: 2017

Company Size: 5001-10000

HQ Location: One Rogers Street Cambridge, MA 02142-1209 U.S.A

Financials: IPO

Simpli.Fi

Simpli.fi: Local Programmatic Advertising & DSP Platform

4.08

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Simpli.Fi

4.08
★★★★★
★★★★★
Simpli.fi: Local Programmatic Advertising & DSP Platform

Simpli.fi is a comprehensive real-time bidding (RTB) platform built for localized campaigns, with display, mobile, video, social, and geo-fencing capabilities. It helps to improve efficiency and enter new markets.

Highlights
Top Business Usecases : Advertisement,Social media analytics,Social media management
Top Features : Dashboard,SEM,Personalization
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Vendor: Simpli.Fi

Founded: 2010

Company Size: 51-100

HQ Location: 1407 Texas Street Suite 202 Fort Worth, Texas 76102

Financials: M&A

Mapp Cloud

Mapp - A badass digital marketing platform

3.93

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Mapp Cloud

3.93
★★★★★
★★★★★
Mapp - A badass digital marketing platform
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead analytics
Top Features : Personalization,Templates
Mapp Cloud Icon

Vendor: Mapp Digital

Founded: 1998

Company Size: 251-500

HQ Location: 9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Financials: Private

Dstillery

Dstillery - Your Custom Audience Partner

3.92

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Dstillery

3.92
★★★★★
★★★★★
Dstillery - Your Custom Audience Partner
Highlights
Top Business Usecases : Advertisement,Market research,Engagement management
Top Features : Personalization
Dstillery Icon

Vendor: Dstillery

Company Size: 101-250

HQ Location: 470 Park Ave S, New York, 10016, US

Financials: Series D

Conversant

The Leader in Personalized Digital Marketing

3.65

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Conversant

3.65
★★★★★
★★★★★
The Leader in Personalized Digital Marketing

Conversant is a personalized Digital Marketing Software that can be deployed in Financial Services, Retail, Media & Entertainment, Travel and more.

Highlights
Top Business Usecases : Advertisement,Engagement management,Communication management
Top Features : Personalization,SEM
Conversant Icon

Vendor: Conversant

Company Size: 1001-5000

HQ Location: 101 N Wacker Drive, Suite 2300, Chicago, Illinois 60606, US

Financials: Private