cuspera logo CUSPERA

Data Management Platform(DMP) 2022: Complete Guide

Data Management Platforms are unifying software systems for collecting, storing, organizing, managing, and interpreting customer data, from multiple sources. The customer data can be first, second and third party data. A few good examples of data handled by a Data Management Platform are location based data, audience data from multiple channels, app usage data, consumption data from connected devices (IoT) among others.

Learn what is DMP, how it helps businesses and how to choose the right DMP Software.

Updated By Cuspera

Last updated: Mar 9, 2022

Top Software

Tubular

The Leading Measurement and Analytics Solution for Social Video

4.84

Read Reviews
Tubular Icon

Tubular

24.20
★★★★★
★★★★★
The Leading Measurement and Analytics Solution for Social Video

Tubular is a Data Management Platform. It provides the most complete picture of what video consumers watch and enable companies to grow digital audiences and sell brand integrations to win in the ever-evolving world of video. Its global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster.

Tubular's Audience Dashboard and Tubular Intelligence together create the first easy, instant, and actionable video marketing platform for brands, media companies and multi-channel networks. Tubular's audience and content insights empower customers to refine their content and distribution strategy, find and partner with influencers, and optimize their promotion budgets.

The primary features include context of video performance, benchmark against competitors, and identify unique audience growth opportunities. It enables media sellers to generate more branded video revenue with the most comprehensive sponsored content data solution.

Tubular Icon
Highlights
Top Processes : Social media management,Social media analytics,Communication management
Top Features : Personalization,Dashboard,Gamification

Vendor: Tubular Labs

HQ Location: 153 Castro Street #300 Mountain View, CA 94041 USA

Couchbase Mobile

Digital experiences with a leading mobile database

4.76

Read Reviews
Couchbase Mobile Icon

Couchbase Mobile

23.78
★★★★★
★★★★★
Digital experiences with a leading mobile database

Couchbase Mobile provides a digital experience with a leading mobile database where the databases are built to store and process data natively on mobile devices. Mobile databases are resilient and fast and support a wide range of tools to help developers build and deploy apps for any environment or need.

It deploys the offline-first mobile and embedded applications with greater agility on-premises or in any cloud, and delivers an always-on experience, even with spotty networks and dropped connections. It also simplifies development with a consistent programming model for building web, desktop, and mobile apps.

Testimonials

Loic Vaes

Cerhis Project Manager

AEDES

Couchbase Mobile Icon
Highlights
Top Processes : Customer case management,Engagement management,Engaging and following up
Top Features : Dashboard,Alerts: popups & Notifications,Recording

Vendor: Couchbase

Founded: 2009

Company Size: 251-500

HQ Location: 3250 Olcott Street, Santa Clara, CA 95054

Financials: Series F

ScaleGrid

Fully Managed Database Hosting

4.59

Read Reviews
ScaleGrid Icon

ScaleGrid

22.97
★★★★★
★★★★★
Fully Managed Database Hosting

ScaleGrid is a Database-as-a-Service (DBaaS) solution used by thousands of developers, startups, and enterprise customers including UPS, Dell, and Adobe. It supports MongoDB, Redis, MySQL, and PostgreSQL on both public and private clouds, including Amazon AWS, Microsoft Azure, DigitalOcean, and VMware, and handles all the database operations at any scale and focus on the product instead of operations.

Some of its features include dynamically scale the cloud servers CPU, memory, and disk size (IOPS) with zero downtime, easily recover the database data with automated failovers to an available datacenter region, automated backups, quickly provision the deployments to get up and running in no time, slow query analysis, SSH root access, monitor the database and operating system (OS) metrics, and define custom alerts on any metric and many more.

ScaleGrid Icon
Highlights
Top Processes : Helpdesk management,Performance management,Communication management
Top Features : Alerts: popups & Notifications,Dashboard

Vendor: ScaleGrid

Company Size: 11-50

HQ Location: 2225 E Bayshore Rd, East Palo Alto, California US

DataStax Enterprise

Hybrid Cloud NoSQL Database Built on Apache Cassandra

4.58

Read Reviews
DataStax Enterprise Icon

DataStax Enterprise

22.89
★★★★★
★★★★★
Hybrid Cloud NoSQL Database Built on Apache Cassandra

DataStax Enterprise is a Business Process Management Software. DataStax Enterprise is a reliable data platform that leverages the distribution of Apache Cassandra. This software is designed to help businesses to focus more on delivering exceptional value and experience and derive optimal benefit from its dedicated innovation.

DataStax Enterprise is a robust always-on data tool that enables businesses to effortlessly scale their operations with premium features which include administration & monitoring, developer & drivers, search, analytics, graph, and security. DataStax supports multiple deployment options including; managed services, multi-data center, operate on any hardware, hybrid cloud, and advanced replication.

With DataStax business gets real-time value epic scale for its cloud applications. It allows to wade through the traditional modules and create the next-generation transformation technology.

Testimonials

Javed Roshan

Director of Data Services

Capital One

DataStax Enterprise Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Lead analytics
Top Features : Ticketing,Personalization,Alerts: popups & Notifications

Vendor: Datastax

Founded: 2010

Company Size: 251-500

HQ Location: Silicon Valley, 3975 Freedom Circle, 4th Floor, Santa Clara, CA 95054, USA

Financials: Series E

Couchbase Server

Modern NoSQL cloud database for enterprise applications

4.49

Read Reviews
Couchbase Server Icon

Couchbase Server

22.47
★★★★★
★★★★★
Modern NoSQL cloud database for enterprise applications

Couchbase server is an enterprise level NoSQL document-oriented database which helps in the deployment of scalable products in any cloud. It is utilized for deploying engaging interactive applications as it provides easy scalability, high performance, flexible data model and24x7x365 availability.

The memory-first architecture platform has features like geo-distributed deployments, workload isolation, ad-hoc analytical querying, Full-Text Search (FTS) and Multi-Dimensional Scaling. Enterprise grade security is maintained using built in auditing, encrypted communications and role-based access. All these features help to handle big data, conduct database sprawl and manage global deployments.

The tool provides JSON schema and comprehensive query language (N1QL), adding flexibility to make modifications based on changing business requirements. The applications can be developed using multiple access methods like key-value, query, and search. Also it is easy to migrate from RDBMS to Couchbase Server using ANSI joins.

Testimonials

Loic Vaes

Cerhis Project Manager

AEDES

Couchbase Server Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Customer case management
Top Features : Dashboard,Recording,Personalization

Vendor: Couchbase

Founded: 2009

Company Size: 251-500

HQ Location: 3250 Olcott Street, Santa Clara, CA 95054

Financials: Series F

Metamarkets Explore

Metamarkets: Radical Transparency for Programmatic Data

4.48

Read Reviews
Metamarkets Explore Icon

Metamarkets Explore

22.38
★★★★★
★★★★★
Metamarkets: Radical Transparency for Programmatic Data

Metamarkets Explore is a data analytics platform that is designed to navigate data into information. It visualizes data, asks specific questions, and gets instant answers in real-time. It helps to increase sales and revenue and improve visibility.

Metamarkets Explore is Mission Control for Programmatic Data. It provides proactive alerts of the important things that need attention, interactively filtering to identify new opportunities, visually compare key metrics to identify trends in analytics over a specified time frame, and multi-dimensional analysis to make faster decisions.

It also helps in marketplace monitoring to get real-time and transparent insights to build trust between partners and to increase revenue goals, providing a controlled view of inventory to buyers without sending an email or phone call, and providing buyers a real-time view of the bid activity, enabling smarter bidding, increased transparency, reduced revenue leakage, and improved campaign performance.

Metamarkets Explore Icon
Highlights
Top Processes : Advertisement,Campaign management,Revenue cycle management

Vendor: Metamarkets

Founded: 2010

Company Size: 11-50

HQ Location: San Francisco Bay Area, West Coast, Western US

Financials: M&A

Custora Platform

Custora - Powering Customer-Obsessed Commerce

4.46

Read Reviews
Custora Platform Icon

Custora Platform

22.28
★★★★★
★★★★★
Custora - Powering Customer-Obsessed Commerce

Custora Platform is a Customer Intelligence Platform offering end-to-end solutions for high-value acquisition, one-time buyer conversion, churn prevention, and more. It helps retailers find high-value customers, and keep them coming back.

Its cloud-based retail customer analytics platform, helps retailers drive incremental revenue and lifetime value by making better use of their customer data. It predicts what they’re most likely to purchase, how often they’ll purchase and how much they’ll spend. These customer-specific insights enable brands to advertise and communicate more effectively with customers.

Custora uses these customer analytics methodologies and integrates directly with ESPs to help marketers deliver more relevant communications through well-timed, targeted emails.

Custora Platform Icon
Highlights
Top Processes : Lifetime value management,Advertisement,Campaign management
Top Features : Personalization,Micro customer segmenting,Dashboard

Vendor: Custora

Company Size: 11-50

HQ Location: 530 7th Ave, New York, 10018, US

Financials: Series B

Splunk Enterprise

Cloudmeter | Crunchbase

4.44

Read Reviews
Splunk Enterprise Icon

Splunk Enterprise

22.19
★★★★★
★★★★★
Cloudmeter | Crunchbase

Splunk Enterprise is a machine data management and analytics platform that aggregate, analyze and get answers from data with the help of machine learning and real-time visibility. It allows users to process and index most forms of data in their native format.

It captures, indexes and correlates real-time data in a searchable repository from which it can generate graphs, reports, alerts, dashboards and visualizations. It enables team members to detect system anomalies and perform data clustering to filter out corrupted data.

Key features include data visualization, performance metrics, data collection, real-time search, indexing, KPI tracking, reporting, and monitoring. It offers integration with various third-party platforms including Microsoft Excel, Tableau, Okta, Azure AD, CA SiteMinder, OneLogin, and Optimal IdM.

Splunk Enterprise Icon
Highlights
Top Processes : Communication management,Social media management,Social media analytics
Top Features : Dashboard,Alerts: popups & Notifications,Recording

Vendor: splunk

Company Size: 1001-5000

HQ Location: 270 Brannan St, San Francisco, California 94107, US

Financials: IPO

Altair Monarch

Self-service Data Preparation Solution

4.43

Read Reviews
Altair Monarch Icon

Altair Monarch

22.17
★★★★★
★★★★★
Self-service Data Preparation Solution

Altair Monarch is a Self-service Data Preparation Solution that turns difficult data into smart data, leading to actionable insight to solve complex business problems. It is designed to help businesses manage structured or unstructured data and connect to multiple data sources including cloud-based or big data.

It enables data analysts to convert disparate data formats into rows and columns. It allows organizations to conduct data analysis, assign tasks to team members, and generate custom reports via a unified platform. It turns difficult data into smart data, leading to actionable insight to solve complex business problems. Its automated repeatable processes with reusable models and workspaces allows workers to spend their time analyzing data instead of preparing it for analytic needs.

Key features include unmatched report trapping, automated repeatable work, lineage and change history, BI integration and no-scripting functionality. Desktop-based self-service data preparation eliminates the need for IT to extract data, which is often very time consuming and labor intensive.

Altair Monarch Icon
Highlights
Top Processes : Social media analytics,Social media management,Helpdesk management
Top Features : Recording,Templates

Vendor: Altair Engineering

Company Size: 1001-5000

HQ Location: 1820 E. Big Beaver Rd. Troy MI 48083

Financials: IPO

Snowplow

Snowplow Insights | A Data Collection Platform Designed to Evolve ...

4.41

Read Reviews
Snowplow Icon

Snowplow

22.03
★★★★★
★★★★★
Snowplow Insights | A Data Collection Platform Designed to Evolve ...

Snowplow is a behavioral data management platform designed to serve data teams. It gives teams complete flexibility and control over how behavioral data is collected, structured, processed, modeled and stored.

It enables data collection from multiple platforms for advanced data analytics. It assists businesses to track, contextualize, validate and model customer data across different platforms and channels, enabling businesses to collect their own customer behavioral data across their entire digital estates to be used in customer journey analytics, marketing attribution, product analytics and paywall optimization.

Snowplow Icon
Highlights
Top Processes : Helpdesk management,Engaging and following up,Engagement management
Top Features : Dashboard

Vendor: Snowplow

Company Size: 11-50

HQ Location: The Roma Building, 32-38 Scrutton Street, London, EC2A 4RQ, GB

Financials: Private

Show More

What is Data Management Platform(DMP)

Data Management Platform

Data Management is a process whereby systems of absorbing, storing, organizing, and maintaining data created and collected by any organization, are set up. For any organization, it is of utmost importance to ensure that there is proper data management, so that crucial data is protected and never lost. Data Management in the context of DMP, involves managing 3rd party data.

Data security is an important element that makes up data management which aids in the safekeeping of people and organizations from data loss, breaches, or thefts. Modern businesses deploy several analytical programs to get better insights into making fact-based decisions, and future strategies, through case appropriate data management. Data Management in the context of DMP is not allowed to store Personal Identification Information.

The enormous growth of advanced data technologies has ensured that data management remains among the most demanding business differentiators for enterprises globally.

As per general data management trends in 2021, according to IDC (International Data Corporation), high-speed cloud service providers would enable Data as a Service (DaaS) to be available to a larger user base and that 90% of large enterprises will be engaged in revenue generation from DaaS. Further, more than 40% of data-based tasks are set to become automated and offer higher productivity.

Data Management Platforms are software systems that are harnessed for collecting, storing, organizing, managing, and interpreting data, from multiple sources.

Data Management Platforms not only sort and analyze data but also give useful insights

into customer demographics, psychographics, including what draws customers and influences them to make purchases, and helps businesses create strategies that best suit their target segments. A few good examples of data handled by a Data Management Platform are GPS derived locations, audience data from multiple channels, app usage data, consumption data from connected devices (IoT) among others.

DMP vs CDP

A commonly asked question is what is the difference between DMP and CDP as they both seem to have very similar underlying technology components. The key difference lies in their usage.

CDP is primarily focused on managing company owned data i.e first party data. DMP focuses on 3rd party data. Very often they integrate with each other. One of the main differences between a CDP and DMP is a CDP is all about managing an individual customer with a single profile, while a DMP is about managing segments of customers with anonymous profiles. DMP can not store Personally Identifiable Information as they are more about sharing audiences.

DMP is primarily used for ad targeting and its primary users include advertisers and marketing agencies. CDP is used by marketers for various marketing activities including campaigns, customer communication, and smarter engagement.

Key Benefits of Using DMP

A few key benefits of using a DMP are as follows:

Simplifies Data Analysis

A good DMP allows you to gather and sort data to offer greater insights by interpreting the data easily to make important business conclusions without much hassle.

Offers Better Security

Data Management Platforms offer extensive encryption capabilities that can ensure that data is automatically and efficiently backed up and recovered. What’s more, several multiple users and any size of data can be easily and securely accessed using this software. This security and availability is a critical benefit of a data management platform.

Makes Data Actionable

A good DMP enables data to be collected from a wide array of sources including apps, social media, websites, emails, campaigns, and online searches. By collating these data results from third parties, Data Management Platforms help business users tap into new markets by gaining new audience insights, and improve user profile quality by enabling demographic data and purchase intention - thereby making data more actionable.

Handle High Number of Users

Having infinite computing power for an infinite number of users, a Data Management Platform can enable a business to easily ramp up and meet their growing business needs without having to lose control over their data.

Higher Performance

A DMP supports unlimited bandwidth, allowing businesses to run multiple computer clusters at the same time without slowing down.

Industries Using DMP

Usually, B2C businesses have a large volume of data in comparison to a B2B business. Other factors like security and compliances, data protection obligations, and the size and scale of the business, determine the need for a DMP.

In addition to technology and software product companies, some of the other industries that benefit from using a DMP include:

Publishers

This category of businesses usually owns and manages websites. They collect audience data from the websites and then harness it in advertising campaigns on these very portals.

Marketing and Media Agencies

They use Data Management Platforms to identify and classify audiences from various sources so that they can pitch the right marketing strategies around building a new customer base from it. Agencies also use Data Management Platforms to glean inputs about customers and to identify valuable customers which may ultimately lead an enterprise to an increased audience base. They then use these insights to drive marketing campaigns to reach the right customer and audience.

Users of DMP

While enterprises across the world can benefit from using a DMP, it offers the most benefits to upper corporate managers who need to make informed business decisions.

Senior management, advertising professionals, product managers, sales strategy teams, and reporting and analytics teams are the core DMP users.

Data Management Platforms also aid IT or networking teams and professionals who can gain insights from the tools it offers in the selection of infrastructure and software.

Why DMP is Important

Data-driven Decision Making

Consumers in today’s times need a business that can respond to their needs effectively. A DMP enables businesses to manage and integrate their data effectively, which brings together insights that help leaders make more effective decisions.

Improved Productivity

Large organizations don’t often have easy accessibility to data which can, in turn, affect business productivity. An efficient DMP allows employees and different teams to access data with ease and enables sharing of relevant insights across teams to reduce human errors and smoothen workflows, thereby boosting productivity.

Minimize Errors

Having an effective DMP ensures that potential errors are minimized and the damage caused by bad data reduced. This aspect is crucial to the health of an enterprise’s most valuable asset. Similarly, inaccurate, error-prone data can waste time, talent, and resources, so by deploying a DMP one can manage, update, enhance, and efficiently increase the accessibility of data.

Improved Data Quality

When businesses work with data from multiple sources, ensuring a unified version of the truth can be a challenge. Data Management Platforms bring together information from various sources and help avoid duplication by capturing, cleaning, organizing data. The outcome is better data quality and access leading to efficient decision making for the enterprise.

Overcome Data Silos

Many businesses struggle with siloed information - when data is stored in disparate units it does not connect to give decision-makers the big picture. Data silos slow down a business’s ability to respond to changes in environments, uncover new opportunities, and understand customer intentions. A DMP helps overcome data silos by enabling data to integrate and communicate with other systems.

Key Features of DMP

Data Collection

Data is collected from various sources including from CRM systems, AdTech or other platforms, channels, data brokers, apps, and web analytics tools.

Data Enrichment and Normalization

Data is normalized by organizing it into a common format and enriched through tagging, and bringing in third-party supporting data such as demographics or historic patterns.

Profile Merging and Building

Data Management Platforms reduce duplication of profiles by comparing incoming data to avoid creating new user profiles or merging them into existing ones.

Segmentation and Taxonomies

Grouping profiles based on certain features is segmentation, while taxonomies help in labeling different pieces of data that are similar in meaning. This feature allows users to search and retrieve data easily.

Audience Creation

Users can create customer groups and variations of the same audience by putting in markers to differentiate them. This enables them to create hyper-personalized messages or special offers that are relevant to each group.

Analytics & Reporting

Data Management Platforms offer users the ability to generate detailed reports based on large amounts of data ingested. These include insights on engagement, user behavior, mobile apps and it also aids users in uncovering new audiences.

AI in DMP

Both Artificial Intelligence and machine learning are transforming low-level data management platforms into intelligent systems. And this impact is being keenly felt in the data management industry.

Let’s look at some of the changes that AI is already making with Data Management Platforms:

Automation

AI helps drive automation, which for data management can help reduce a tremendous amount of manual work. Using AI, Data Management Platforms can transform from rule-based policies to goal-based policies, ensuring control of the data outcome without the monotonous work. An example is AI algorithms which are helping enrich technical metadata with business metadata so that business users can stay more informed.

Anomaly Detection

AI also helps detect irregularities in data loads by tracking changes in data volumes, and changes in data characteristics, etc. An example of this would be fake click programs being generated by hackers to target advertising platforms. AI can help recognize incorrect patterns in click data and alert users to monitor campaigns that are being targeted. The algorithm continues to improve over time, ensuring it gets more accurate in tracking and alerting businesses to anomalies.

Intelligent Search and Tagging

Using natural language processing and data mining technologies, data can be enriched with product information, codes, and industry-specific glossary terms. This helps in enabling a quicker and smarter search for information that is most relevant to a business.

How to Choose Right DMP

Data Ingestion

As a DMP’s main use is to collect, store and organize data, it is essential to first understand the complete complexity of the first, second- and third-party data that the platform needs to ingest before investing.

Audience Segmentation

Before choosing a DMP, be sure to understand the supporting audience tools, algorithmic segment capabilities, and taxonomies, and how this will impact its performance to manage, categorize, and retrieve your data.

User Experience

The DMP will need to have a user-friendly and intuitive interface as it will be used across a variety of teams including sales, marketing, and senior management.

Media Integrations

Before activating data across a range of media channels, it is imperative to check which vendors the DMP has integrations with and for what period. Other things to consider are costs, timings, and limitations in media channels.

Report Generation

One must ensure that the DMP offers not only the right data but also the rich insights that one can glean from it. Therefore, the analytical tools the platform offers to measure audiences and media performance should be taken into consideration before choosing.

Data Privacy

Privacy laws of various countries along with compliance with legal and industry regulations should be adhered to and in place before an enterprise decides to invest in a DMP.

Scale

Some DMPs offer license-based capabilities, while others may be driven by the number of profiles that will be stored, and incoming traffic. It is important to understand your business’ current and future growth aspects before investing in the right DMP.

Challenges in Adopting DMP

Poor Data Quality

Many enterprises lack quality first-party data and often need to spend valuable time and resources cleaning or even digitizing their data before implementing the DMP.

Lack of Internal Expertise

The right human professionals to effectively manage, organize, and interpret the data efficiently is a must-have. Developers knowing JavaScript, HTML, CSS are crucial to the success of a DMP operation.

Integrating with Legacy Systems

Many modern Data Management Platforms are incompatible with legacy systems. It is, therefore, invaluable to ensure that your systems are in sync with the new platform and ready to hit the ground running once deployed.

Data Security

From following privacy regulations to understanding legal implications while dealing with customer data, protective measures need to be taken to ensure that there are no unauthorized collections of data, particularly by third parties. Businesses must have clearly defined rules and access protocols to ensure data security and enable the legal operation of their DMP.

ROI of DMP

While businesses certainly make considerable investments to implement a DMP, these platforms benefit the business in both direct and indirect ways.

Hyper-targeted advertising

Using a DMP leads to greater customer information and grouping capabilities. As a result, marketing teams can create hyper-relevant, real-time messages, and campaigns. Personalization results in more optimized ad spending with better results and ROI.

Benefits beyond marketing

Since many more meaningful data points about the customer can be gleaned from customer acquisition, it becomes pertinent to share the insights with not just the marketing team but also with product development, account management, sales, and many other teams. This means that rather than risk making ill-informed decisions, companies can use these data-derived insights and share them among multiple teams so that they can tailor their approach to customers.

Seamless cross-channel action

Seamless communication with existing and future customers is a direct benefit of deploying a DMP. With a DMP’s ability to integrate with many third-party systems like social media platforms, IoT and CRMs; the right data is aggregated and organized for taking action on as compared to organizations with siloed data flow, which in turn maximizes ROI for any company.

Which of these 104 Data Management Platform software fit your needs?

wyz, your personal AI advisor

Get AI-generated right fit software based on peer experience in just a minute.

104 Data Management Platform Software

Tubular

The Leading Measurement and Analytics Solution for Social Video

4.84

Read Reviews
Tubular Icon

Tubular

4.84
★★★★★
★★★★★
The Leading Measurement and Analytics Solution for Social Video

Tubular is a Data Management Platform. It provides the most complete picture of what video consumers watch and enable companies to grow digital audiences and sell brand integrations to win in the ever-evolving world of video. Its global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster.

Highlights
Top Business Usecases : Social media management,Social media analytics,Communication management
Top Features : Personalization,Dashboard,Gamification
Tubular Icon

Vendor: Tubular Labs

HQ Location: 153 Castro Street #300 Mountain View, CA 94041 USA

Couchbase Mobile

Digital experiences with a leading mobile database

4.76

Read Reviews
Couchbase Mobile Icon

Couchbase Mobile

4.76
★★★★★
★★★★★
Digital experiences with a leading mobile database

Couchbase Mobile provides a digital experience with a leading mobile database where the databases are built to store and process data natively on mobile devices. Mobile databases are resilient and fast and support a wide range of tools to help developers build and deploy apps for any environment or need.

Highlights
Top Business Usecases : Customer case management,Engagement management,Engaging and following up
Top Features : Dashboard,Alerts: popups & Notifications,Recording
Couchbase Mobile Icon

Vendor: Couchbase

Founded: 2009

Company Size: 251-500

HQ Location: 3250 Olcott Street, Santa Clara, CA 95054

Financials: Series F

Salesforce DMP

Data Management Platform (DMP) from Salesforce

4.60

Read Reviews
Salesforce DMP Icon

Salesforce DMP

4.60
★★★★★
★★★★★
Data Management Platform (DMP) from Salesforce
Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Personalization
Salesforce DMP Icon

Vendor: Salesforce

Founded: 1999

Company Size: 10001+

HQ Location: 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Financials: IPO

ScaleGrid

Fully Managed Database Hosting

4.59

Read Reviews
ScaleGrid Icon

ScaleGrid

4.59
★★★★★
★★★★★
Fully Managed Database Hosting

ScaleGrid is a Database-as-a-Service (DBaaS) solution used by thousands of developers, startups, and enterprise customers including UPS, Dell, and Adobe. It supports MongoDB, Redis, MySQL, and PostgreSQL on both public and private clouds, including Amazon AWS, Microsoft Azure, DigitalOcean, and VMware, and handles all the database operations at any scale and focus on the product instead of operations.

Highlights
Top Business Usecases : Helpdesk management,Performance management,Communication management
Top Features : Alerts: popups & Notifications,Dashboard
ScaleGrid Icon

Vendor: ScaleGrid

Company Size: 11-50

HQ Location: 2225 E Bayshore Rd, East Palo Alto, California US

DataStax Enterprise

Hybrid Cloud NoSQL Database Built on Apache Cassandra

4.58

Read Reviews
DataStax Enterprise Icon

DataStax Enterprise

4.58
★★★★★
★★★★★
Hybrid Cloud NoSQL Database Built on Apache Cassandra

DataStax Enterprise is a Business Process Management Software. DataStax Enterprise is a reliable data platform that leverages the distribution of Apache Cassandra. This software is designed to help businesses to focus more on delivering exceptional value and experience and derive optimal benefit from its dedicated innovation.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead analytics
Top Features : Ticketing,Personalization,Alerts: popups & Notifications
DataStax Enterprise Icon

Vendor: Datastax

Founded: 2010

Company Size: 251-500

HQ Location: Silicon Valley, 3975 Freedom Circle, 4th Floor, Santa Clara, CA 95054, USA

Financials: Series E

Couchbase Server

Modern NoSQL cloud database for enterprise applications

4.49

Read Reviews
Couchbase Server Icon

Couchbase Server

4.49
★★★★★
★★★★★
Modern NoSQL cloud database for enterprise applications

Couchbase server is an enterprise level NoSQL document-oriented database which helps in the deployment of scalable products in any cloud. It is utilized for deploying engaging interactive applications as it provides easy scalability, high performance, flexible data model and24x7x365 availability.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Customer case management
Top Features : Dashboard,Recording,Personalization
Couchbase Server Icon

Vendor: Couchbase

Founded: 2009

Company Size: 251-500

HQ Location: 3250 Olcott Street, Santa Clara, CA 95054

Financials: Series F

Metamarkets Explore

Metamarkets: Radical Transparency for Programmatic Data

4.48

Read Reviews
Metamarkets Explore Icon

Metamarkets Explore

4.48
★★★★★
★★★★★
Metamarkets: Radical Transparency for Programmatic Data

Metamarkets Explore is a data analytics platform that is designed to navigate data into information. It visualizes data, asks specific questions, and gets instant answers in real-time. It helps to increase sales and revenue and improve visibility.

Highlights
Top Business Usecases : Advertisement,Campaign management,Revenue cycle management
Metamarkets Explore Icon

Vendor: Metamarkets

Founded: 2010

Company Size: 11-50

HQ Location: San Francisco Bay Area, West Coast, Western US

Financials: M&A

Custora Platform

Custora - Powering Customer-Obsessed Commerce

4.46

Read Reviews
Custora Platform Icon

Custora Platform

4.46
★★★★★
★★★★★
Custora - Powering Customer-Obsessed Commerce

Custora Platform is a Customer Intelligence Platform offering end-to-end solutions for high-value acquisition, one-time buyer conversion, churn prevention, and more. It helps retailers find high-value customers, and keep them coming back.

Highlights
Top Business Usecases : Lifetime value management,Advertisement,Campaign management
Top Features : Personalization,Micro customer segmenting,Dashboard
Custora Platform Icon

Vendor: Custora

Company Size: 11-50

HQ Location: 530 7th Ave, New York, 10018, US

Financials: Series B

Splunk Enterprise

Cloudmeter | Crunchbase

4.44

Read Reviews
Splunk Enterprise Icon

Splunk Enterprise

4.44
★★★★★
★★★★★
Cloudmeter | Crunchbase

Splunk Enterprise is a machine data management and analytics platform that aggregate, analyze and get answers from data with the help of machine learning and real-time visibility. It allows users to process and index most forms of data in their native format.

Highlights
Top Business Usecases : Communication management,Social media management,Social media analytics
Top Features : Dashboard,Alerts: popups & Notifications,Recording
Splunk Enterprise Icon

Vendor: splunk

Company Size: 1001-5000

HQ Location: 270 Brannan St, San Francisco, California 94107, US

Financials: IPO

Altair Monarch

Self-service Data Preparation Solution

4.43

Read Reviews
Altair Monarch Icon

Altair Monarch

4.43
★★★★★
★★★★★
Self-service Data Preparation Solution

Altair Monarch is a Self-service Data Preparation Solution that turns difficult data into smart data, leading to actionable insight to solve complex business problems. It is designed to help businesses manage structured or unstructured data and connect to multiple data sources including cloud-based or big data.

Highlights
Top Business Usecases : Social media analytics,Social media management,Helpdesk management
Top Features : Recording,Templates
Altair Monarch Icon

Vendor: Altair Engineering

Company Size: 1001-5000

HQ Location: 1820 E. Big Beaver Rd. Troy MI 48083

Financials: IPO

Relationship One

Achieve your demand generation and customer marketing goals through strategy, technology and data

4.42

Read Reviews
Relationship One Icon

Relationship One

4.42
★★★★★
★★★★★
Achieve your demand generation and customer marketing goals through strategy, technology and data
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Sending & publishing communications
Top Features : Personalization
Relationship One Icon

Vendor: Relationship One

Company Size: 11-50

HQ Location: 333 Washington Avenue North Suite 300 Minneapolis, MN 55401

Snowplow

Snowplow Insights | A Data Collection Platform Designed to Evolve ...

4.41

Read Reviews
Snowplow Icon

Snowplow

4.41
★★★★★
★★★★★
Snowplow Insights | A Data Collection Platform Designed to Evolve ...

Snowplow is a behavioral data management platform designed to serve data teams. It gives teams complete flexibility and control over how behavioral data is collected, structured, processed, modeled and stored.

Highlights
Top Business Usecases : Helpdesk management,Engaging and following up,Engagement management
Top Features : Dashboard
Snowplow Icon

Vendor: Snowplow

Company Size: 11-50

HQ Location: The Roma Building, 32-38 Scrutton Street, London, EC2A 4RQ, GB

Financials: Private

cloudingo

Cloudingo - Salesforce Data Cleansing and Management Tool

4.37

Read Reviews
cloudingo Icon

cloudingo

4.37
★★★★★
★★★★★
Cloudingo - Salesforce Data Cleansing and Management Tool

Cloudingo is a Salesforce data cleansing and management tool that enables businesses of all sizes to profile their data, identify duplicates and merge them without losing any information or relationships. It is a data quality and de-duplication application built specifically for Salesforce

Highlights
Top Business Usecases : Conversion management,Training & onboarding,Sending & publishing communications
Top Features : Recording,Dashboard
cloudingo Icon

Vendor: Cloudingo

Company Size: 11-50

Financials: Private

Adstra

Adstra – Orchestrating data across media and technology

4.35

Read Reviews
Adstra Icon

Adstra

4.35
★★★★★
★★★★★
Adstra – Orchestrating data across media and technology

Adstra is a Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. It comprises a comprehensive suite of portable data and identity solutions, offered via an all-inclusive subscription-based model that liberates brands to realize the incremental value from their data without worrying about incremental costs.

Highlights
Top Business Usecases : Advertisement,Helpdesk management,Campaign management
Adstra Icon

Vendor: Adstra

HQ Location: 750 College Road East Suite 201 Princeton, NJ 08540

erwin Data Modeler

Industry-Leading Data Modeling Tool to visualize, deploy and standardize high-quality enterprise data assets.

4.32

Read Reviews
erwin Data Modeler Icon

erwin Data Modeler

4.32
★★★★★
★★★★★
Industry-Leading Data Modeling Tool to visualize, deploy and standardize high-quality enterprise data assets.
Highlights
Top Business Usecases : Generation of new leads,Collaboration,Competitive intelligence
erwin Data Modeler Icon

Vendor: Quest

Company Size: 1001-5000

HQ Location: 4 Polaris Way, Aliso Viejo, CA 92656, US

Financials: M&A

Insticator

Boost Engagement and Increase Revenue with Engagement boosting products

4.32

Read Reviews
Insticator Icon

Insticator

4.32
★★★★★
★★★★★
Boost Engagement and Increase Revenue with Engagement boosting products
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Sending & publishing communications
Top Features : Widgets,Interactive content,SEM
Insticator Icon

Vendor: Insticator

Company Size: 51-100

HQ Location: New York, NY

SurveyCTO

Mobile data collection platform to collect secure, high quality data—even offline.

4.52

Read Reviews
SurveyCTO Icon

SurveyCTO

4.52
★★★★★
★★★★★
Mobile data collection platform to collect secure, high quality data—even offline.

SurveyCTO is a mobile data collection platform that can be used by researchers and professionals working in offline settings, using mobile.Android or iOS apps.

Highlights
Top Business Usecases : Automated workflows,Customer experience management,Communication management
Top Features : Embedded survey forms,Personalization,Recording
SurveyCTO Icon

Vendor: Dobility

Founded: 2012

Company Size: 11-50

HQ Location: Cambridge, Massachusetts

Financials: NA

Clearbit Enrichment

Append fresh social and company data to email

4.40

Read Reviews
Clearbit Enrichment Icon

Clearbit Enrichment

4.40
★★★★★
★★★★★
Append fresh social and company data to email

Clearbit is a marketing software which provides business intelligence on people and companies. Quality data helps to increase conversion at every stage of customer life cycle. It instantly identifies web traffic based on IP address which can automatically customize content to adapt the current audience. It performs real-time lookups to ensure data is not older than 30 days

Highlights
Top Business Usecases : Lead qualification,Generation of new leads,Advertisement
Top Features : Personalization,Recording,Widgets
Clearbit Enrichment Icon

Vendor: Clearbit

Founded: 2015

Company Size: 11-50

HQ Location: 90, Sheridan St, San Francisco, California, United States

Financials: Series A

ownerIQ

Second-Party Data Solutions

4.39

Read Reviews
ownerIQ Icon

ownerIQ

4.39
★★★★★
★★★★★
Second-Party Data Solutions
Highlights
Top Business Usecases : Advertisement,Digital marketing,Campaign management
Top Features : SEM
ownerIQ Icon

Vendor: ownerIQ

Company Size: 251-500

HQ Location: 27-43 Wormwood Street Suite 420 Boston, MA 02210

Financials: Series C

Pega Customer Engagement Suite

Integrates customer analytics and business rules in real time, building deeper connections with customers

4.13

Read Reviews
Pega Customer Engagement Suite Icon

Pega Customer Engagement Suite

4.13
★★★★★
★★★★★
Integrates customer analytics and business rules in real time, building deeper connections with customers

Pega Customer Engagement Suite enables customer engagement with end-to-end automation, real-time AI and a unified CRM Platform. It can be deployed across industries such as Healthcare, Insurance, Financial Services, Automotive and more.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Helpdesk management
Pega Customer Engagement Suite Icon

Vendor: Pega

Founded: 2017

Company Size: 5001-10000

HQ Location: One Rogers Street Cambridge, MA 02142-1209 U.S.A

Financials: IPO

Simpli.Fi

Simpli.fi: Local Programmatic Advertising & DSP Platform

4.08

Read Reviews
Simpli.Fi Icon

Simpli.Fi

4.08
★★★★★
★★★★★
Simpli.fi: Local Programmatic Advertising & DSP Platform

Simpli.fi is a comprehensive real-time bidding (RTB) platform built for localized campaigns, with display, mobile, video, social, and geo-fencing capabilities. It helps to improve efficiency and enter new markets.

Highlights
Top Business Usecases : Advertisement,Social media analytics,Social media management
Top Features : Dashboard,SEM,Personalization
Simpli.Fi Icon

Vendor: Simpli.Fi

Founded: 2010

Company Size: 51-100

HQ Location: 1407 Texas Street Suite 202 Fort Worth, Texas 76102

Financials: M&A

Mapp Cloud

Insight-led Customer Experience Platform with Real-time Insights

3.93

Read Reviews
Mapp Cloud Icon

Mapp Cloud

3.93
★★★★★
★★★★★
Insight-led Customer Experience Platform with Real-time Insights

Mapp is a leading provider of insight-led customer experiences that helps companies easily and effectively gain data-driven customer insights across all channels to trigger highly personalized marketing activities. It enables to build and implement a rich cross-channel marketing strategy to improve engagement and be with the customer.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead analytics
Top Features : Personalization,Templates
Mapp Cloud Icon

Vendor: Mapp Digital

Founded: 1998

Company Size: 251-500

HQ Location: 9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Financials: Private

Dstillery

Dstillery - Your Custom Audience Partner

3.92

Read Reviews
Dstillery Icon

Dstillery

3.92
★★★★★
★★★★★
Dstillery - Your Custom Audience Partner
Highlights
Top Business Usecases : Advertisement,Market research,Engagement management
Top Features : Personalization
Dstillery Icon

Vendor: Dstillery

Company Size: 101-250

HQ Location: 470 Park Ave South, Floor 17 New York, NY 10016

Financials: Series D

Conversant

The Leader in Personalized Digital Marketing

3.65

Read Reviews
Conversant Icon

Conversant

3.65
★★★★★
★★★★★
The Leader in Personalized Digital Marketing

Conversant is a personalized Digital Marketing Software that can be deployed in Financial Services, Retail, Media & Entertainment, Travel and more.

Highlights
Top Business Usecases : Advertisement,Engagement management,Communication management
Top Features : Personalization,SEM
Conversant Icon

Vendor: Conversant

Company Size: 1001-5000

HQ Location: 101 N Wacker Drive, Suite 2300, Chicago, Illinois 60606, US

Financials: Private