Mapp Cloud Overview

Mapp-cloud collects and analyzes customer data with AI. Personalized campaigns are triggered across email, SMS, app, and website.

Use Cases

Customers recommend Engagement Management, Lead Analytics, Forecasting, as the business use cases that they have been most satisfied with while using Mapp Cloud.

Other use cases:

  • Channel Marketing
  • Campaign Management
  • Digital Marketing
  • Channel Management
  • Personalized Marketing
  • Generation Of New Leads
  • Workflow Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mapp Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve ROI
  • Grow Market Share
  • Increase Average Basket Value
  • Improve Consistency
  • Improve Internal Communications
  • Improve Efficiency
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Mapp Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Mapp Cloud's features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Mapp Cloud support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Mapp Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to c...hoose Mapp, a partner that we believe to be reliable and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience." - Gaetano Gasperini

Mapp Cloud, PushEngage, ExpertSender, Experiture Marketing Platform, Bloomreach, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mapp Cloud

Top Industries

  • Internet
  • Marketing and Advertising
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Mapp Cloud is popular in Internet, Marketing And Advertising, and Retail and is widely used by Enterprise, Mid Market, and Large Enterprise.

Mapp Cloud Customer wins, Customer success stories, Case studies

What makes Mapp Cloud ideal for Engagement Management?

What solutions does Mapp Cloud provide for Lead Analytics?

How can Mapp Cloud optimize your Channel Marketing Workflow?

How does Mapp Cloud address your Campaign Management Challenges?

41 buyers and buying teams have used Cuspera to assess how well Mapp Cloud solved their Marketing Automation needs. Cuspera uses 1038 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Mapp Cloud testimonial

Gaetano Gasperini

General Manager

ePRICE
We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to choose Mapp, a partner that we believe to be reliab...le and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience.

Testimonial By Gaetano Gasperini
Mapp Cloud testimonial

Ilaria Morelli

Digital Marketing Manager

Vivienne Westwood
Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. We look forward to developing our activity with Map...p over the coming months and years.

Testimonial By Ilaria Morelli
Mapp Cloud testimonial

Francois Bertier

Digital Project Manager

Acuitis
The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to have excellent email deliverability Testimonial By Francois Bertier
CUSTOMERS TESTIMONIALS
Mapp Cloud testimonial

Gaetano Gasperini

General Manager

ePRICE
We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to choose Mapp, a partner that we believe to be reliab...le and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience.

Testimonial By Gaetano Gasperini
Mapp Cloud testimonial

Ilaria Morelli

Digital Marketing Manager

Vivienne Westwood
Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. We look forward to developing our activity with Map...p over the coming months and years.

Testimonial By Ilaria Morelli
Mapp Cloud testimonial

Francois Bertier

Digital Project Manager

Acuitis
The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to have excellent email deliverability Testimonial By Francois Bertier

House of Bruar - Apparel & Fashion

Mapp Fashion helped House of Bruar use AI personalization for their online store. The goal was to show better products to each shopper and lower return rates. They tested Dressipi’s fashion-specific ...AI models for similar items and personalized outfits. This led to a 5% increase in revenue per visitor and a 2% drop in returns. The solution also reduced manual work and gave access to a dashboard for tracking returns.

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Parmalat - Food & Beverages

Mapp Marketing Cloud helps Parmalat improve its marketing. Parmalat uses Mapp to build better relationships with online customers. The company uses engagement and customer analytics features. These t...ools help Parmalat personalize campaigns. Parmalat aims to boost campaign performance and connect more with its customers.

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Varelotteriet - Entertainment

Mapp Marketing Cloud helped Varelotteriet merge online and offline data for personalized marketing. The goal was to increase ticket sales in both online and physical stores. Varelotteriet used Mapp t...o create a digital footprint for each consumer and retailer. This led to a 300% increase in ticket sales across all retailers. The top retailer saw a 1000% boost in sales. The campaign also improved retailer motivation and awareness.

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Belstaff - Apparel & Fashion

Mapp Fashion helped Belstaff boost email revenue by 69%. Belstaff used personalized product and outfit recommendations in their emails. They tested Dressipi’s API in their email service provider. Ema...ils with recommendations saw a 14% higher click-to-open rate, 69% more revenue, and 32% more conversions. The solution fit Belstaff’s brand and improved customer engagement.

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Ella's Kitchen - Food & Beverages

Mapp Marketing Cloud helps Ella's Kitchen deliver more personalized content to customers. The company wanted to improve its eCRM strategy and customer engagement. Mapp's platform supports the Friends... programme with personalized emails, tips, recipes, and coupons. Ella's Kitchen uses Mapp's automation and behavioral data tools to create dynamic, tailored customer journeys. The team plans to boost campaign efficiency and relevancy with Mapp's support and account management.

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Prénatal - Retail

Mapp Marketing Cloud helped Prénatal run the Mommy Program campaign. Marco Massara, Omnichannel Director at Prénatal, shares how the solution improved their customer experience. Prénatal chose Mapp f...or its insight-led customer experience features. The campaign was one of their most successful. Mapp enabled better marketing automation and customer data unification.

Read on →

How To Optimize Your Customer Experience With Mapp Cloud

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Frequently Asked Questions(FAQ)

for Mapp Cloud

What is Mapp Cloud?

Mapp is a leading provider of insight-led customer experiences that helps companies easily and effectively gain data-driven customer insights across all channels to trigger highly personalized marketing activities. It enables to build and implement a rich cross-channel marketing strategy to improve engagement and be with the customer.

It helps to get deeper into the data than ever before with powerful analytics and AI, generating actionable insights and predictions of what the customers are going to do next. It creates personalized experiences based on who the customers are and what they want and makes the data understandable, accessible, and actionable giving a single customer view.

Some of its features include guiding the engagement and content strategies, unifying all that data in a single hub, predictive customer behavior, smart analytics, precise campaign targeting, drag and drop consumer journeys, automated personalization and more.

What is Mapp Cloud used for?

Mapp Cloud is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lead Analytics and Forecasting .

What are the top features of Mapp Cloud?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Mapp Cloud.

Who uses Mapp Cloud?

Mapp Cloud is used by Internet, Marketing And Advertising and Retail among other industries.

What are Mapp Cloud alternatives?

PushEngage, ExpertSender, Experiture Marketing Platform and Bloomreach are popular alternatives for Mapp Cloud.

Where is Mapp Cloud located?

Mapp Cloud is headquartered at 9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America.
lightning

Peers used Mapp Cloud for engagement management and lead analytics

Mapp Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.90/5 ★

Read Reviews (57)
Analytics

4.89/5 ★

Read Reviews (254)
Custom Reports

4.61/5 ★

Read Reviews (121)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.90/5 ★

Read Reviews (57)
Analytics

4.89/5 ★

Read Reviews (254)
Custom Reports

4.61/5 ★

Read Reviews (121)

Software Failure Risk Guidance

?

for Mapp Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Mapp Cloud

Mapp Digital UK Ltd Profile

Company Name

Mapp Digital UK Ltd

Company Website

https://mapp.com/

Year Founded

1998

HQ Location

9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE