Mapp Cloud Overview
Mapp is a leading provider of insight-led customer experiences that helps companies easily and effectively gain data-driven customer insights across all channels to trigger highly personalized marketing activities. It enables to build and implement a rich cross-channel marketing strategy to improve engagement and be with the customer.
It helps to get deeper into the data than ever before with powerful analytics and AI, generating actionable insights and predictions of what the customers are going to do next. It creates personalized experiences based on who the customers are and what they want and makes the data understandable, accessible, and actionable giving a single customer view.
Some of its features include guiding the engagement and content strategies, unifying all that data in a single hub, predictive customer behavior, smart analytics, precise campaign targeting, drag and drop consumer journeys, automated personalization and more.
Cuspera Reviews
41 buyers and buying teams have used Cuspera to assess how well Mapp Cloud solved their Marketing Automation needs. Cuspera uses 1038 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Mapp Cloud.
Use Cases
Peers recommend Engagement Management , Lead Analytics , Forecasting , as the business use cases that they have been most satisfied while using Mapp Cloud.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management |
4.94/5 ★ |
"...With the insight-led customer engagement platform Mapp Cloud, marketers and data specialists can focus on what really counts - and the exciting insights that come with it. ..." Latest partners to join Digital City Expo line-up announced |
| engaging and following up |
4.93/5 ★ |
"...Engagement of the company and support of the software is very important to your continued success with any marketing automation suite, including Teradata IMM...." Peer review by Consultant |
| Lead Analytics |
4.98/5 ★ |
"...Its customer intelligence and marketing analytics solutions let companies easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. ..." Latest partners to join Digital City Expo line-up announced |
| Forecasting |
4.97/5 ★ |
"...Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns...." Mapp Launches Digital Marketing Playbook PRNewswire |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management |
4.94/5 ★ |
"...With the insight-led customer engagement platform Mapp Cloud, marketers and data specialists can focus on what really counts - and the exciting insights that come with it. ..." Latest partners to join Digital City Expo line-up announced |
|
| engaging and following up |
4.94/5 ★ |
| Lead Analytics |
4.98/5 ★ |
"...Its customer intelligence and marketing analytics solutions let companies easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. ..." Latest partners to join Digital City Expo line-up announced |
|
| Forecasting |
4.97/5 ★ |
"...Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns...." Mapp Launches Digital Marketing Playbook PRNewswire |
|
36+ more Business Use Cases
Our AI advisor, Wyz, harnessed 1038 insights from peers and experts to help you assess how these Mapp Cloud use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. We look forward to developing our activity with Map...p over the coming months and years. |
|
Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, as well as use Mapp Engage to run follow-up nurtur...e campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo. |
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|
Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Ilaria Morelli Digital Marketing Manager Vivienne Westwood |
Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. We look forward to developing our activity with Map...p over the coming months and years. |
|
Daniel Sichel Digital Lead Mindshare |
Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, as well as use Mapp Engage to run follow-up nurtur...e campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo. |
|
Steven Doak Customer Marketing Manager Freesat |
Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better. |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
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Case Study ePRICERead More |
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Case Study MindshareRead More |
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Case Study AcuitisRead More |
Frequently Asked Questions(FAQ)
for Mapp Cloud
What is Mapp Cloud?
What is Mapp Cloud used for?
What are the top features of Mapp Cloud?
Who uses Mapp Cloud?
What are Mapp Cloud alternatives?
Where is Mapp Cloud located?
Popular Business Setting
for Mapp Cloud
Top Industries
- Internet
- Marketing and Advertising
- Retail
Popular in
- Enterprise
- Mid Market
- Large Enterprise
Peers used Mapp Cloud to Enhance customer relationships and Acquire customers
Mapp Cloud Alternatives
Peer and Expert Opinion on Features
for Mapp Cloud
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (82) |
| Dashboard | Read Reviews (12) |
| Alerts: popups & Notifications | Read Reviews (10) |
| Capture information | Read Reviews (8) |
| Feedback surveys | Read Reviews (6) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (82) |
| Dashboard | Read Reviews (12) |
| Alerts: popups & Notifications | Read Reviews (10) |
| Capture information | Read Reviews (8) |
| Feedback surveys | Read Reviews (6) |
IT and Other Capabilities
for Mapp Cloud
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (47) |
| Data Export | Read Reviews (24) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (47) |
| Data Export | Read Reviews (24) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (72) |
| Email Support | Read Reviews (3) |
| Chat Support | Read Reviews (3) |
| Phone Support | Read Reviews (3) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (72) |
| Email Support | Read Reviews (3) |
| Chat Support | Read Reviews (3) |
| Phone Support | Read Reviews (3) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (57) |
| Analytics | Read Reviews (254) |
| Custom Reports | Read Reviews (121) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (57) |
| Analytics | Read Reviews (254) |
| Custom Reports | Read Reviews (121) |
Software Failure Risk Guidance
?for Mapp Cloud
Overall Risk Meter
Top Failure Risks for Mapp Cloud
Vendor Profile Details
HQ Location
9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America
Employees
251-500
Social
Financials
Private
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