Mapp Cloud Overview

Mapp is a leading provider of insight-led customer experiences that helps companies easily and effectively gain data-driven customer insights across all channels to trigger highly personalized marketing activities. It enables to build and implement a rich cross-channel marketing strategy to improve engagement and be with the customer.

It helps to get deeper into the data than ever before with powerful analytics and AI, generating actionable insights and predictions of what the customers are going to do next. It creates personalized experiences based on who the customers are and what they want and makes the data understandable, accessible, and actionable giving a single customer view.

Some of its features include guiding the engagement and content strategies, unifying all that data in a single hub, predictive customer behavior, smart analytics, precise campaign targeting, drag and drop consumer journeys, automated personalization and more.

Cuspera Reviews

41 buyers and buying teams have used Cuspera to assess how well Mapp Cloud solved their Marketing Automation needs. Cuspera uses 1038 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Mapp Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve ROI
  • Grow Market Share
  • Increase Average Basket Value
  • Improve Consistency
  • Improve Internal Communications
  • Improve Efficiency
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Lead Analytics , Forecasting , as the business use cases that they have been most satisfied while using Mapp Cloud.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.94/5

Read Reviews (150)

"...With the insight-led customer engagement platform Mapp Cloud, marketers and data specialists can focus on what really counts - and the exciting insights that come with it. ..." Latest partners to join Digital City Expo line-up announced
engaging and following up

4.93/5

Read Reviews (107)

"...Engagement of the company and support of the software is very important to your continued success with any marketing automation suite, including Teradata IMM...."
Lead Analytics

4.98/5

Read Reviews (59)

"...Its customer intelligence and marketing analytics solutions let companies easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. ..." Latest partners to join Digital City Expo line-up announced
Forecasting

4.97/5

Read Reviews (45)

"...Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns...." Mapp Launches Digital Marketing Playbook PRNewswire
PEER EXPERIENCES
Engagement Management

4.94/5

Read Reviews (150)

"...With the insight-led customer engagement platform Mapp Cloud, marketers and data specialists can focus on what really counts - and the exciting insights that come with it. ..." Latest partners to join Digital City Expo line-up announced
engaging and following up

4.94/5

Read Reviews (107)

Lead Analytics

4.98/5

Read Reviews (59)

"...Its customer intelligence and marketing analytics solutions let companies easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. ..." Latest partners to join Digital City Expo line-up announced
Forecasting

4.97/5

Read Reviews (45)

"...Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns...." Mapp Launches Digital Marketing Playbook PRNewswire

36+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1038 insights from peers and experts to help you assess how these Mapp Cloud use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Ilaria Morelli

Digital Marketing Manager

Vivienne Westwood

Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. We look forward to developing our activity with Map...p over the coming months and years.

Testimonial By Ilaria Morelli

Daniel Sichel

Digital Lead

Mindshare

Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, as well as use Mapp Engage to run follow-up nurtur...e campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo.

Testimonial By Daniel Sichel

Steven Doak

Customer Marketing Manager

Freesat

Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better.

Testimonial By Steven Doak
CUSTOMERS TESTIMONIALS

Ilaria Morelli

Digital Marketing Manager

Vivienne Westwood

Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. We look forward to developing our activity with Map...p over the coming months and years.

Testimonial By Ilaria Morelli

Daniel Sichel

Digital Lead

Mindshare

Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, as well as use Mapp Engage to run follow-up nurtur...e campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo.

Testimonial By Daniel Sichel

Steven Doak

Customer Marketing Manager

Freesat

Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better.

Testimonial By Steven Doak

Case Studies

COMPANY CASE STUDIES
Case Study ePRICE

Learn How using Mapp, ePRICE is able to optimize the operations across their whole team, allowing them to spend more time on strategy and planning.

Read More
Case Study Mindshare

How Agencies like Mindshare use Mapp to Turn Leads into Customers

Read More
Case Study Acuitis

How with Mapp, Acuitis has greater flexibility in their cross-channel campaigns

Read More

Frequently Asked Questions(FAQ)

for Mapp Cloud

What is Mapp Cloud?

Mapp is a leading provider of insight-led customer experiences that helps companies easily and effectively gain data-driven customer insights across all channels to trigger highly personalized marketing activities. It enables to build and implement a rich cross-channel marketing strategy to improve engagement and be with the customer.

What is Mapp Cloud used for?

Mapp Cloud is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lead Analytics and Forecasting .

What are the top features of Mapp Cloud?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Mapp Cloud.

Who uses Mapp Cloud?

Mapp Cloud is used by Internet, Marketing And Advertising and Retail among other industries.

What are Mapp Cloud alternatives?

Listrak, Pushwoosh, Broadridge Distributed Marketing Solution and Actito are popular alternatives for Mapp Cloud.

Where is Mapp Cloud located?

Mapp Cloud is headquartered at 9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America.

Popular Business Setting

for Mapp Cloud

Top Industries

  • Internet
  • Marketing and Advertising
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Peers used Mapp Cloud to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Mapp Cloud

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.81/5

Read Reviews (82)
Dashboard

4.50/5

Read Reviews (12)
Alerts: popups & Notifications

4.10/5

Read Reviews (10)
Capture information

4.16/5

Read Reviews (8)
Feedback surveys

4.36/5

Read Reviews (6)
FEATURES RATINGS AND REVIEWS
Personalization

4.81/5

Read Reviews (82)
Dashboard

4.50/5

Read Reviews (12)
Alerts: popups & Notifications

4.10/5

Read Reviews (10)
Capture information

4.16/5

Read Reviews (8)
Feedback surveys

4.36/5

Read Reviews (6)

IT and Other Capabilities

for Mapp Cloud

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.44/5

Read Reviews (47)
Data Export

4.32/5

Read Reviews (24)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.44/5

Read Reviews (47)
Data Export

4.32/5

Read Reviews (24)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.60/5

Read Reviews (72)
Email Support

4.08/5

Read Reviews (3)
Chat Support

4.08/5

Read Reviews (3)
Phone Support

4.08/5

Read Reviews (3)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.60/5

Read Reviews (72)
Email Support

4.08/5

Read Reviews (3)
Chat Support

4.08/5

Read Reviews (3)
Phone Support

4.08/5

Read Reviews (3)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.90/5

Read Reviews (57)
Analytics

4.89/5

Read Reviews (254)
Custom Reports

4.61/5

Read Reviews (121)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.90/5

Read Reviews (57)
Analytics

4.89/5

Read Reviews (254)
Custom Reports

4.61/5

Read Reviews (121)

Software Failure Risk Guidance

?

for Mapp Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Mapp Cloud

Vendor Profile Details

Company Name

Mapp Digital

Company Website

https://mapp.com/

Year Founded

1998

HQ Location

9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Employees

251-500

Social

Financials

Private