Mapp Cloud Overview

Mapp-cloud collects and analyzes customer data with AI. Personalized campaigns are triggered across email, SMS, app, and website.

Use Cases

Customers recommend Engagement Management, Lead Analytics, Forecasting, as the business use cases that they have been most satisfied with while using Mapp Cloud.

Other use cases:

  • Channel Marketing
  • Campaign Management
  • Digital Marketing
  • Channel Management
  • Personalized Marketing
  • Generation Of New Leads
  • Workflow Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mapp Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve ROI
  • Grow Market Share
  • Increase Average Basket Value
  • Improve Consistency
  • Improve Internal Communications
  • Improve Efficiency
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Mapp Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Mapp Cloud's features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Mapp Cloud support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Mapp Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"The decision to go with Data Streams was a no brainer. Modern online business is highly data-driven and needs to be managed in real time. Our vision is to be able to offer our customers a personalized user experience based on analytics and machine l...earning and to reach an ideal level of automated marketing outreach by using data from real-time streams." - Martin Nguyen

Mapp Cloud, PushEngage, ExpertSender, Experiture Marketing Platform, Bloomreach, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mapp Cloud

Top Industries

  • Internet
  • Marketing and Advertising
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Mapp Cloud is popular in Internet, Marketing And Advertising, and Retail and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on Mapp Cloud Use Cases

How can Mapp Cloud enhance your Engagement Management process?

How can Mapp Cloud enhance your Lead Analytics process?

What solutions does Mapp Cloud provide for Channel Marketing?

What Are the key features of Mapp Cloud for Campaign Management?

36+ more Business Use Cases

41 buyers and buying teams have used Cuspera to assess how well Mapp Cloud solved their Marketing Automation needs. Cuspera uses 1038 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Mapp Cloud testimonial

Martin Nguyen

Director Strategy, Data & Analytics

Flaconi
The decision to go with Data Streams was a no brainer. Modern online business is highly data-driven and needs to be managed in real time. Our vision is to be able to offer our customers a personalized user experience based on analytics and machine learning and to reach an ideal level of automated m...arketing outreach by using data from real-time streams.

Testimonial By Martin Nguyen
Mapp Cloud testimonial

Francois Bertier

Digital Project Manager

Acuitis
The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to have excellent email deliverability Testimonial By Francois Bertier
Mapp Cloud testimonial

Steven Doak

Customer Marketing Manager

Freesat
Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better.

Testimonial By Steven Doak
CUSTOMERS TESTIMONIALS
Mapp Cloud testimonial

Martin Nguyen

Director Strategy, Data & Analytics

Flaconi
The decision to go with Data Streams was a no brainer. Modern online business is highly data-driven and needs to be managed in real time. Our vision is to be able to offer our customers a personalized user experience based on analytics and machine learning and to reach an ideal level of automated m...arketing outreach by using data from real-time streams.

Testimonial By Martin Nguyen
Mapp Cloud testimonial

Francois Bertier

Digital Project Manager

Acuitis
The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to have excellent email deliverability Testimonial By Francois Bertier
Mapp Cloud testimonial

Steven Doak

Customer Marketing Manager

Freesat
Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better.

Testimonial By Steven Doak

Case Studies

Retail

CASE STUDY The Entertainer

Mapp Marketing Cloud helped The Entertainer modernize customer communication. The company used advanced personalization and marketing automation to boost results. They achieved over 300 million perso...nalization impressions in 4 months. The Entertainer tracked 150 million page views and converted 430,000+ unique customers in 3 months. Email campaigns saw a triple-digit year-over-year revenue increase. Mapp enabled better audience segmentation and real-time insights for strong business growth.

Read more →
Construction

CASE STUDY PBSL Group

Mapp Marketing Cloud helped PBSL Group unify customer data and automate marketing. PBSL wanted to use personalized experiences to boost cross-sell, upsell, and loyalty. Their old systems made it hard... to use customer data. With Mapp, PBSL saw a 225% increase in email engagement and an 80% growth in online revenue. They also reduced email unsubscribes by 15% and improved eCRM performance by 80%.

Read more →
Apparel & Fashion

CASE STUDY Vivienne Westwood

Mapp Marketing Cloud helped Vivienne Westwood improve their digital communication strategy. The brand unified customer data from online and offline sources using Mapp Intelligence. They achieved a 38...% increase in email open rates and a 5.8% click-through rate. The team reduced design costs and email creation time. Their average order value is now over £140 per transaction.

Read more →
Apparel & Fashion

CASE STUDY Imperial

Imperial used Mapp Marketing Cloud and Alpenite to fix fragmented data silos. They wanted to unify data to better understand each customer and run hyper-personalized omnichannel marketing. Mapp Marke...ting Cloud helped Imperial integrate data, segment customers, and create unified profiles with real-time insights. This let them personalize customer journeys and improve marketing across digital channels. Alpenite supported the process and helped Imperial manage successful campaigns.

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Retail

CASE STUDY Witt-Gruppe

Mapp Marketing Cloud helped Witt-Gruppe launch a new brand in Sweden using a digital-only approach. Witt-Gruppe activated email, SMS, and push notifications to reach customers. They consolidated cust...omer data for cross-channel marketing. This strategy enabled a successful market entry and improved customer engagement. Witt-Gruppe now communicates with customers across three digital channels.

Read more →
Banking

CASE STUDY KfW

Mapp Tag Integration and Usercentrics CMP helped KfW streamline global consent management across nine domains. KfW needed a fast, GDPR-compliant solution to unify consent and simplify tag management.... Mapp and Usercentrics delivered a smooth integration in under two months. KfW now manages consent and tracking easily, enabling marketing personalization while keeping data secure. The new system supports flexible updates and meets strict data protection standards.

Read more →

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How To Optimize Your Customer Experience With Mapp Cloud

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Frequently Asked Questions(FAQ)

for Mapp Cloud

What is Mapp Cloud?

Mapp is a leading provider of insight-led customer experiences that helps companies easily and effectively gain data-driven customer insights across all channels to trigger highly personalized marketing activities. It enables to build and implement a rich cross-channel marketing strategy to improve engagement and be with the customer.

It helps to get deeper into the data than ever before with powerful analytics and AI, generating actionable insights and predictions of what the customers are going to do next. It creates personalized experiences based on who the customers are and what they want and makes the data understandable, accessible, and actionable giving a single customer view.

Some of its features include guiding the engagement and content strategies, unifying all that data in a single hub, predictive customer behavior, smart analytics, precise campaign targeting, drag and drop consumer journeys, automated personalization and more.

What is Mapp Cloud used for?

Mapp Cloud is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lead Analytics and Forecasting .

What are the top features of Mapp Cloud?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Mapp Cloud.

Who uses Mapp Cloud?

Mapp Cloud is used by Internet, Marketing And Advertising and Retail among other industries.

What are Mapp Cloud alternatives?

PushEngage, ExpertSender, Experiture Marketing Platform and Bloomreach are popular alternatives for Mapp Cloud.

Where is Mapp Cloud located?

Mapp Cloud is headquartered at 9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America.
lightning

Peers used Mapp Cloud for engagement management and lead analytics

Mapp Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.90/5 ★

Read Reviews (57)
Analytics

4.89/5 ★

Read Reviews (254)
Custom Reports

4.61/5 ★

Read Reviews (121)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.90/5 ★

Read Reviews (57)
Analytics

4.89/5 ★

Read Reviews (254)
Custom Reports

4.61/5 ★

Read Reviews (121)

Software Failure Risk Guidance

?

for Mapp Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Mapp Cloud

Mapp Digital UK Ltd Profile

Company Name

Mapp Digital UK Ltd

Company Website

https://mapp.com/

Year Founded

1998

HQ Location

9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE