Mapp Cloud Overview

Mapp-cloud collects and analyzes customer data with AI. Personalized campaigns are triggered across email, SMS, app, and website.

Use Cases

Customers recommend Engagement Management, Lead Analytics, Forecasting, as the business use cases that they have been most satisfied with while using Mapp Cloud.

Other use cases:

  • Channel Marketing
  • Campaign Management
  • Digital Marketing
  • Channel Management
  • Personalized Marketing
  • Generation Of New Leads
  • Workflow Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mapp Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve ROI
  • Grow Market Share
  • Increase Average Basket Value
  • Improve Consistency
  • Improve Internal Communications
  • Improve Efficiency
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Mapp Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Mapp Cloud's features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Mapp Cloud support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Mapp Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the ...latest thinking and best practice means we can serve our customers better." - Steven Doak

Mapp Cloud, PushEngage, ExpertSender, Experiture Marketing Platform, Bloomreach, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mapp Cloud

Top Industries

  • Internet
  • Marketing and Advertising
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Mapp Cloud is popular in Internet, Marketing And Advertising, and Retail and is widely used by Enterprise, Mid Market, and Large Enterprise.

Mapp Cloud Customer wins, Customer success stories, Case studies

What makes Mapp Cloud ideal for Engagement Management?

How can Mapp Cloud optimize your Lead Analytics Workflow?

What Are the key features of Mapp Cloud for Channel Marketing?

Why is Mapp Cloud the best choice for Campaign Management?

41 buyers and buying teams have used Cuspera to assess how well Mapp Cloud solved their Marketing Automation needs. Cuspera uses 1038 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Mapp Cloud testimonial

Steven Doak

Customer Marketing Manager

Freesat
Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better.

Testimonial By Steven Doak
Mapp Cloud testimonial

Daniel Sichel

Digital Lead

Mindshare
Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, as well as use Mapp Engage to run follow-up nurtur...e campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo.

Testimonial By Daniel Sichel
Mapp Cloud testimonial

Francois Bertier

Digital Project Manager

Acuitis
The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to have excellent email deliverability Testimonial By Francois Bertier
CUSTOMERS TESTIMONIALS
Mapp Cloud testimonial

Steven Doak

Customer Marketing Manager

Freesat
Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better.

Testimonial By Steven Doak
Mapp Cloud testimonial

Daniel Sichel

Digital Lead

Mindshare
Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, as well as use Mapp Engage to run follow-up nurtur...e campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo.

Testimonial By Daniel Sichel
Mapp Cloud testimonial

Francois Bertier

Digital Project Manager

Acuitis
The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to have excellent email deliverability Testimonial By Francois Bertier

House of Bruar - Apparel & Fashion

Mapp Fashion helped House of Bruar use AI personalization for their online store. The goal was to show better products to each shopper and lower return rates. They tested Dressipi’s fashion-specific ...AI models for similar items and personalized outfits. This led to a 5% increase in revenue per visitor and a 2% drop in returns. The solution also reduced manual work and gave access to a dashboard for tracking returns.

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Parmalat - Food & Beverages

Mapp Marketing Cloud helps Parmalat improve its marketing. Parmalat uses Mapp to build better relationships with online customers. The company uses engagement and customer analytics features. These t...ools help Parmalat personalize campaigns. Parmalat aims to boost campaign performance and connect more with its customers.

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Varelotteriet - Entertainment

Mapp Marketing Cloud helped Varelotteriet merge online and offline data for personalized marketing. The goal was to increase ticket sales in both online and physical stores. Varelotteriet used Mapp t...o create a digital footprint for each consumer and retailer. This led to a 300% increase in ticket sales across all retailers. The top retailer saw a 1000% boost in sales. The campaign also improved retailer motivation and awareness.

Read on →

Belstaff - Apparel & Fashion

Mapp Fashion helped Belstaff boost email revenue by 69%. Belstaff used personalized product and outfit recommendations in their emails. They tested Dressipi’s API in their email service provider. Ema...ils with recommendations saw a 14% higher click-to-open rate, 69% more revenue, and 32% more conversions. The solution fit Belstaff’s brand and improved customer engagement.

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Ella's Kitchen - Food & Beverages

Mapp Marketing Cloud helps Ella's Kitchen deliver more personalized content to customers. The company wanted to improve its eCRM strategy and customer engagement. Mapp's platform supports the Friends... programme with personalized emails, tips, recipes, and coupons. Ella's Kitchen uses Mapp's automation and behavioral data tools to create dynamic, tailored customer journeys. The team plans to boost campaign efficiency and relevancy with Mapp's support and account management.

Read on →

neckermann.at - Retail - Large

Mapp Engage helped neckermann.at boost newsletter results with real-time personalization. The company replaced static product blocks with dynamic, personalized recommendations based on customer behav...ior. This led to a 25% increase in orders, a 19% rise in newsletter click rate, and a 23% higher average order value. The solution also improved customer engagement and revenue. The strategy included support from trbo and ongoing optimization.

Read on →

How To Optimize Your Customer Experience With Mapp Cloud

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Frequently Asked Questions(FAQ)

for Mapp Cloud

What is Mapp Cloud?

Mapp is a leading provider of insight-led customer experiences that helps companies easily and effectively gain data-driven customer insights across all channels to trigger highly personalized marketing activities. It enables to build and implement a rich cross-channel marketing strategy to improve engagement and be with the customer.

It helps to get deeper into the data than ever before with powerful analytics and AI, generating actionable insights and predictions of what the customers are going to do next. It creates personalized experiences based on who the customers are and what they want and makes the data understandable, accessible, and actionable giving a single customer view.

Some of its features include guiding the engagement and content strategies, unifying all that data in a single hub, predictive customer behavior, smart analytics, precise campaign targeting, drag and drop consumer journeys, automated personalization and more.

What is Mapp Cloud used for?

Mapp Cloud is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lead Analytics and Forecasting .

What are the top features of Mapp Cloud?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Mapp Cloud.

Who uses Mapp Cloud?

Mapp Cloud is used by Internet, Marketing And Advertising and Retail among other industries.

What are Mapp Cloud alternatives?

PushEngage, ExpertSender, Experiture Marketing Platform and Bloomreach are popular alternatives for Mapp Cloud.

Where is Mapp Cloud located?

Mapp Cloud is headquartered at 9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America.
lightning

Peers used Mapp Cloud for engagement management and lead analytics

Mapp Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.90/5 ★

Read Reviews (57)
Analytics

4.89/5 ★

Read Reviews (254)
Custom Reports

4.61/5 ★

Read Reviews (121)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.90/5 ★

Read Reviews (57)
Analytics

4.89/5 ★

Read Reviews (254)
Custom Reports

4.61/5 ★

Read Reviews (121)

Software Failure Risk Guidance

?

for Mapp Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Mapp Cloud

Mapp Digital UK Ltd Profile

Company Name

Mapp Digital UK Ltd

Company Website

https://mapp.com/

Year Founded

1998

HQ Location

9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE