Simpli.Fi Overview

Simpli.fi empowers over 2,000 agencies and brands to achieve advertising success through precise audience targeting and measurable outcomes. This platform enhances mobile advertising by offering granular data and insights that allow users to tailor campaigns with high specificity. Agencies leverage Simpli.fi to optimize ad spend by focusing on hyper-local targeting, thereby increasing campaign relevance and engagement. Brands benefit from the platform's ability to deliver detailed performance metrics, enabling them to refine their strategies effectively. A notable feature is its capability to integrate seamlessly with existing workflows, allowing teams to manage campaigns efficiently without disrupting current processes.

Use Cases

Customers recommend Advertisement, Social Media Analytics, Campaign Management, as the business use cases that they have been most satisfied with while using Simpli.Fi.

Other use cases:

  • Sending & Publishing Communications
  • Segmentation And Targeting
  • Digital Marketing
  • Contract Management
  • Media Buying
  • Generation Of New Leads
  • Training & Onboarding
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Business Priorities

Enter New Markets Internationally Or Locally and Acquire Customers are the most popular business priorities that customers and associates have achieved using Simpli.Fi.

Other priorities:

  • Improve ROI
  • Improve Efficiency
  • Enhance Customer Relationships
  • Improve Visibility
  • Increase Sales & Revenue
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Scale Best Practices
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Simpli.Fi Use-Cases and Business Priorities: Customer Satisfaction Data

Simpli.Fi's features include Dashboard, SEM, and Personalization. and Simpli.Fi support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Simpli.Fi analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Simpli.fi has helped us deliver online display advertising results to our SMB clients, who are hyper-targeting small, local markets...." Peer review by Helen C, Manager, Programmatic Display, Marketing and Advertising

Peer review evidence (same sources as the product rating summary)

"...Programmatic display and video advertising...." Peer review by User in Telecommunications, Telecommunications
"...The Reporting and Analytics Center offers over 60+ pre-built report types, covering but not limited to: Ad/Campaign Reporting...." Simpli.fi Reporting and Analytics Center
"...Leverage Simpli.fi's API to automate building, managing, optimizing, and reporting on campaigns. ..." Local Programmatic Advertising & DSP Platform

Simpli.Fi, YouAppi platform, Digital Turbine, Infillion, Kwanko, etc., all belong to a category of solutions that help Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Simpli.fi is AdTech's leading advertising success platform. It helps over 2,000 agencies and brands achieve measurable results and relevance.

Popular Business Setting

for Simpli.Fi

Top Industries

  • Marketing and Advertising
  • Internet
  • Telecommunications

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Simpli.Fi is popular in Marketing And Advertising, Internet, and Telecommunications and is widely used by Small Business, Mid Market, and Enterprise.

Simpli.Fi Customer wins, Customer success stories, Case studies

How does Simpli.Fi facilitate Social Media Analytics?

Why is Simpli.Fi the best choice for Campaign Management?

How does Simpli.Fi facilitate Sending & Publishing Communications?

How does Simpli.Fi facilitate Segmentation And Targeting?

103 buyers and buying teams have used Cuspera to assess how well Simpli.Fi solved their Advertising needs. Cuspera uses 452 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advertising needs.

 

Group C Digital - Marketing And Advertising - Small

USA

Simpli.fi helped Group C Digital run a year-long campaign for a Midwest grocery store chain. The campaign used geo-fencing and cross-device targeting to drive in-person visits to 126 stores. Simpli.f...i enabled precise measurement of store visits and competitor conquesting. The campaign achieved an average cost per visit of $3.22, beating the $5.00 goal. Over 163,000 store visits were tracked between June 2020 and June 2021.

 

A credit union - Financial Services - Small

A credit union used Simpli.fi’s programmatic solutions to promote its financial services to multicultural audiences. The campaign focused on targeted display advertising. Simpli.fi helped the credit ...union reach diverse groups with relevant ads. The case highlights how programmatic advertising can drive consumer engagement for financial services. No specific metrics or results are mentioned in the content.

 

A financial services advertiser - Financial Services - Large

Simpli.fi and Bombora helped a financial services advertiser boost website visits. The advertiser used Bombora’s B2B contextual segments for ad targeting. The campaign achieved an eCPC almost half th...at of traditional behavioral targeting. The contextual campaign delivered 38% more impressions and 83% more clicks. Landing page CPA improved by 48% and chatbot CPA by 19%.

 

A financial services company - Financial Services - Large

Simpli.fi and Dun & Bradstreet helped a financial services company boost online engagement. The company wanted to reach key B2B decision makers in technology, food, and agribusiness. Simpli.fi used c...ontext-driven targeting and first-party data to deliver display ads across devices. The campaign achieved an 82% viewability rate and a $2.98 cost per site visit, beating the client's goals. This drove more traffic to the company’s environmentally friendly investing content.

 

A large manufacturing company focused on packaging and plastic production - Manufacturing - Large

Simpli.fi helped a large manufacturing company boost job applicants using addressable targeting. The company needed to fill multiple job openings and wanted more qualified applicants. Simpli.fi and i...ts agency partner used programmatic ads with geo-fencing and custom occupational audiences. The campaign achieved a 0.15% click-through rate and 634 total actions, including online and in-person applications. The cost per action was $19.37, beating the client’s goals for recruitment marketing.

 

Major autism advocacy group - Non Profit Organization Management - Medium

Simpli.fi helped a major autism advocacy group run a two-month awareness campaign. The group used Simpli.fi’s programmatic DSP for keyword-level search retargeting, site retargeting, and geo-optimize...d audiences. The campaign reached users across display, mobile, video, and OTT/CTV ads. Nearly 20,000 direct website visits and 37,000 viewthrough visits were achieved. The campaign delivered almost 8 million impressions and a 0.25% CTR, far above industry averages.

Introducing Simpli.fi TV: Insights: Stories: and Trends in Marketing and Advertising

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Peers used Simpli.Fi for advertisement and social media analytics

Simpli.Fi Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.11/5 ★

Read Reviews (29)
Custom Reports

2.30/5 ★

Read Reviews (87)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.11/5 ★

Read Reviews (29)
Custom Reports

2.30/5 ★

Read Reviews (87)

Simpli.Fi Integrations

Simpli.Fi integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for Simpli.Fi

Overall Risk Meter

Low Medium High

Top Failure Risks for Simpli.Fi

Simpli.fi Holdings, Inc. News

Product

Simpli.fi and Freshpaint Deliver HIPAA-Compliant Programmatic Advertising

Simpli.fi and Freshpaint have integrated their platforms to offer HIPAA-compliant programmatic advertising for healthcare providers. This integration enables healthcare organizations to run targeted patient acquisition campaigns while ensuring privacy compliance. The solution allows for privacy-first conversion tracking and hyperlocal acquisition strategies, helping healthcare marketers connect campaign activity to patient actions without exposing protected health information.

Product

Simpli.fi Unveils a New Standard in Cross-Device Attribution

Simpli.fi has launched a new cross-device attribution solution, offering marketers a comprehensive view of consumer interactions across devices and locations. This solution enhances clarity in marketing performance by integrating individual and household-level attribution, enabling multi-location brands to optimize budget allocation based on real consumer behavior rather than isolated device data.

Product

Simpli.fi Unveils a New Standard in Cross-Device Attribution

Simpli.fi has introduced a new cross-device attribution solution, enhancing marketers' ability to track consumer interactions across devices and locations. This solution provides a comprehensive view of consumer journeys, enabling better budget allocation and optimization for multi-location brands. It emphasizes regional impact, cross-screen influence, and household behavior, offering actionable insights for smarter marketing decisions.

Partnership

UofL Health Selects SimpliFi as Managed Service Provider to Power Workforce Strategy

SimpliFi partners with UofL Health as a Managed Service Provider to enhance workforce strategy. The collaboration focuses on modernizing workforce operations using the Workday VNDLY Vendor Management System and SimpliFi's Stogo app for gig-based staffing. This partnership aims to optimize labor strategy, improve workforce agility, and support high-quality patient care.

Simpli.fi Holdings, Inc. Profile

Company Name

Simpli.fi Holdings, Inc.

Company Website

https://simpli.fi/

Year Founded

2010

HQ Location

1407 Texas Street Suite 202 Fort Worth, Texas 76102

Employees

51-100

Social

Financials

M&A