Simpli.Fi: Product updates, Customer stories, and Insights | 2026 Cuspera

Simpli.fi helped a Florida automotive dealer boost website searches and dealership visits for a Memorial Day sales event. The dealer and their agency used Simpli.fi’s platform for advanced CTV soluti...ons, addressable geo-fencing, and cross-device targeting. They built a custom audience of 250,500 households likely to buy a car and targeted both online and in-person shoppers. The campaign achieved a cost per action much lower than the average vehicle purchase. The dealer plans to keep working with Simpli.fi for future growth.
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Simpli.fi helped a leading baby formula brand reach new parents and pediatricians. The brand used native contextual programmatic ads and site retargeting to boost website engagement. Simpli.fi’s crea...tive team built custom ad units and used proprietary engagement pixels to track results. The campaign achieved a $2.09 cost per landing page visit, a 0.42% click-through rate, and 44,000 qualified site views. This strategy increased brand awareness and drove more users to custom content.
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Simpli.fi helped a golf club boost awareness for its 18-hole course using programmatic advertising. The campaign used geo-fencing, addressable geo-fencing, event targeting, and retargeting to reach g...olf enthusiasts. Over six weeks, the campaign drove 41 physical visits and 598 website visits, totaling 639 conversions. The cost per acquisition was $7.19, and the click-through rate reached 0.15%, beating the goal of 0.12%.
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Simpli.fi's Addressable OTT/CTV solution helped a state lottery boost awareness for its holiday scratch-off campaign. The lottery used Simpli.fi to improve address match rates for targeting loyalty c...lub players, achieving a 92% match rate from a list of 850,000 addresses. The campaign reached 1.4 million unique users and delivered a 98.53% OTT/CTV video completion rate. The solution enabled precise household-level targeting, outperforming previous IP-based methods.
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A large law enforcement agency needed more job applicants. They worked with Simpli.fi to use location-based targeting and programmatic ads. They used geo-fencing and addressable audience tools to rea...ch people in specific areas and with certain backgrounds. The campaign ran for 12 months. It got over 34,000 clicks and 2,462 conversions. Simpli.fi became the top source for new job leads for the agency.
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Simpli.fi helped a regional car wash chain boost store visits and memberships. The chain wanted more foot traffic and online sign-ups. They used Simpli.fi’s Addressable Geo-Fencing and behavioral tar...geting. The campaign targeted eight stores in three cities. Results included a $2.88 cost per action and a 0.26% click through rate. The solution used programmatic advertising and real-time audience curation.
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