Simpli.Fi Overview

Simpli.fi empowers over 2,000 agencies and brands to achieve advertising success through precise audience targeting and measurable outcomes. This platform enhances mobile advertising by offering granular data and insights that allow users to tailor campaigns with high specificity. Agencies leverage Simpli.fi to optimize ad spend by focusing on hyper-local targeting, thereby increasing campaign relevance and engagement. Brands benefit from the platform's ability to deliver detailed performance metrics, enabling them to refine their strategies effectively. A notable feature is its capability to integrate seamlessly with existing workflows, allowing teams to manage campaigns efficiently without disrupting current processes.

Use Cases

Customers recommend Advertisement, Social Media Analytics, Campaign Management, as the business use cases that they have been most satisfied with while using Simpli.Fi.

Other use cases:

  • Sending & Publishing Communications
  • Segmentation And Targeting
  • Digital Marketing
  • Contract Management
  • Media Buying
  • Generation Of New Leads
  • Training & Onboarding
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Business Priorities

Enter New Markets Internationally Or Locally and Acquire Customers are the most popular business priorities that customers and associates have achieved using Simpli.Fi.

Other priorities:

  • Improve ROI
  • Improve Efficiency
  • Enhance Customer Relationships
  • Improve Visibility
  • Increase Sales & Revenue
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Scale Best Practices
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Simpli.Fi Use-Cases and Business Priorities: Customer Satisfaction Data

Simpli.Fi's features include Dashboard, SEM, and Personalization. and Simpli.Fi support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Simpli.Fi analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with...." Peer review by Manager in Marketing

Peer review evidence (same sources as the product rating summary)

"...Programmatic advertising is an amazing tool in helping companies brand their business and blanket the internet promotional messaging...." Peer review by User
"...The Reporting and Analytics Center offers over 60+ pre-built report types, covering but not limited to: Ad/Campaign Reporting...." Simpli.fi Reporting and Analytics Center
"...Browsable APIs Sandbox Ad Operations Campaign Setup Campaign Management Campaign Stats Report Management Creative Management Third-Party Ad Support Optimization Targeting Types Keyword Search Retargeting Site Retargeting Keyword Contextual, Targeting Geo Targeting..." API Integration with Simpli.fi DSP Platform

Simpli.Fi, YouAppi platform, Digital Turbine, Infillion, Kwanko, etc., all belong to a category of solutions that help Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Simpli.fi is AdTech's leading advertising success platform. It helps over 2,000 agencies and brands achieve measurable results and relevance.

Popular Business Setting

for Simpli.Fi

Top Industries

  • Marketing and Advertising
  • Internet
  • Telecommunications

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Simpli.Fi is popular in Marketing And Advertising, Internet, and Telecommunications and is widely used by Small Business, Mid Market, and Enterprise.

Simpli.Fi Customer wins, Customer success stories, Case studies

How does Simpli.Fi facilitate Social Media Analytics?

What makes Simpli.Fi ideal for Campaign Management?

How does Simpli.Fi facilitate Sending & Publishing Communications?

What makes Simpli.Fi ideal for Segmentation And Targeting?

103 buyers and buying teams have used Cuspera to assess how well Simpli.Fi solved their Advertising needs. Cuspera uses 452 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advertising needs.

 

A credit union - Financial Services - Small

A credit union used Simpli.fi’s programmatic solutions to promote its financial services to multicultural audiences. The campaign focused on targeted display advertising. Simpli.fi helped the credit ...union reach diverse groups with relevant ads. The case highlights how programmatic advertising can drive consumer engagement for financial services. No specific metrics or results are mentioned in the content.

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Group C Digital - Marketing And Advertising - Small

USA

Simpli.fi helped Group C Digital run a year-long campaign for a Midwest grocery store chain. The campaign used geo-fencing and cross-device targeting to drive in-person visits to 126 stores. Simpli.f...i enabled precise measurement of store visits and competitor conquesting. The campaign achieved an average cost per visit of $3.22, beating the $5.00 goal. Over 163,000 store visits were tracked between June 2020 and June 2021.

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A financial services advertiser - Financial Services - Large

Simpli.fi and Bombora helped a financial services advertiser boost website visits. The advertiser used Bombora’s B2B contextual segments for ad targeting. The campaign achieved an eCPC almost half th...at of traditional behavioral targeting. The contextual campaign delivered 38% more impressions and 83% more clicks. Landing page CPA improved by 48% and chatbot CPA by 19%.

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National smoothie franchise - Food & Beverages - Medium

USA

Simpli.fi helped a national smoothie franchise boost online orders and curbside pickups during COVID-19. The brand used geo-fencing and addressable geo-fencing to target customers near 156 locations.... Simpli.fi’s managed service team set up 1,200 geo-fences and 156 conversion zones in just three days. The campaign drove 4,160 curbside visits and 393 online orders in 30 days. Curbside visits increased by 25% week over week.

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Luxury retail brand - Retail - Large

New York, USA

Simpli.fi helped a luxury retail brand boost online sales during the 2020 holiday season. The brand used addressable geo-fencing and keyword targeting to reach over 1.3 million households. Simpli.fi’...s platform enabled precise audience targeting and advanced e-commerce reporting. The campaign achieved a $12.35 CPA, 5,963 online orders, and $3.6 million in revenue. The brand saw a ROAS of $36.13 and extended their partnership with Simpli.fi.

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Global beauty retailer - Consumer Goods - Very Large

Simpli.fi helped a global beauty retailer grow and retain its customer base. The retailer used Simpli.fi’s native contextual programmatic strategy to target new shoppers and keep existing customers. ...The campaign drove over 55,000 purchases and $3.5 million in revenue in six months. It also resulted in 13,500 new loyalty program sign-ups. Simpli.fi optimized creative assets and targeted ads to different loyalty tiers.

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Introducing Simpli.fi TV: Insights: Stories: and Trends in Marketing and Advertising

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Peers used Simpli.Fi for advertisement and social media analytics

Simpli.Fi Competitors

Simpli.Fi Features

  • Low
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FEATURE RATINGS AND REVIEWS
Analytics

4.11/5 ★

Read Reviews (29)
Custom Reports

2.30/5 ★

Read Reviews (87)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.11/5 ★

Read Reviews (29)
Custom Reports

2.30/5 ★

Read Reviews (87)

Simpli.Fi Integrations

Simpli.Fi integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

2.55/5 ★

Read Reviews (77)
Data Export

1.77/5 ★

Read Reviews (25)

Liz

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Datonics

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adventive

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Simpli.Fi

Overall Risk Meter

Low Medium High

Top Failure Risks for Simpli.Fi

Simpli.fi Holdings, Inc. News

Product

Simpli.fi and Freshpaint Deliver HIPAA-Compliant Programmatic Advertising

Simpli.fi and Freshpaint have integrated their platforms to offer HIPAA-compliant programmatic advertising for healthcare providers. This integration enables healthcare organizations to run targeted patient acquisition campaigns while ensuring privacy compliance. The solution allows for privacy-first conversion tracking and hyperlocal acquisition strategies, helping healthcare marketers connect campaign activity to patient actions without exposing protected health information.

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Product

Simpli.fi Unveils a New Standard in Cross-Device Attribution

Simpli.fi has introduced a new cross-device attribution solution, enhancing marketers' ability to track consumer interactions across devices and locations. This solution provides a comprehensive view of consumer journeys, enabling better budget allocation and optimization for multi-location brands. It emphasizes regional impact, cross-screen influence, and household behavior, offering actionable insights for smarter marketing decisions.

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Partnership

UofL Health Selects SimpliFi as Managed Service Provider to Power Workforce Strategy

SimpliFi partners with UofL Health as a Managed Service Provider to enhance workforce strategy. The collaboration focuses on modernizing workforce operations using the Workday VNDLY Vendor Management System and SimpliFi's Stogo app for gig-based staffing. This partnership aims to optimize labor strategy, improve workforce agility, and support high-quality patient care.

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Partnership

Simplifi Networks signs Master Distribution Agreement with Huawei Technologies

Simplifi Networks has signed a Master Distribution Agreement with Huawei Technologies, becoming a key distributor of Huawei's enterprise networking products in East Africa. This partnership aims to enhance Uganda's digital infrastructure by providing advanced Wi-Fi systems, switches, and routers to various sectors, supporting the country's digital transformation efforts.

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Simpli.fi Holdings, Inc. Profile

Company Name

Simpli.fi Holdings, Inc.

Company Website

https://simpli.fi/

Year Founded

2010

HQ Location

1407 Texas Street Suite 202 Fort Worth, Texas 76102

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

M&A