Real-World Case Studies and Customer Success Stories with Simpli.Fi

Simpli. fi helped a national jewelry retailer shift from in-store to online sales during the COVID-19 pandemic. The retailer used...Simpli.fi’s behavioral OTT/CTV targeting and cross-device attribution to reach shoppers researching jewelry online. The campaign drove a 77% increase in online sales in the first month and over 1,750 online purchases from targeted users. Cost per action was $4.02, with chat widget interactions up 516% and email signups up 129%. The retailer renewed the campaign before it ended due to strong results.
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Simpli. fi helped a national hardware store in a Denver suburb use addressable geo-fencing and site retargeting to drive 143...in-store visits in one month. The store used first-party loyalty data to target customers at the household level and measure foot traffic. The campaign achieved a low cost per visit of $1.97 and a 0.15% site retargeting click-through rate. The hardware store expanded its reach to new and loyal customers using programmatic advertising. This approach increased customer retention and minimized wasted ad impressions.
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Simpli. fi helped a national furniture retailer drive in-store visits to over 60 locations across 17 states. The retailer used...Simpli.fi’s addressable and CTV solutions to target 1.9 million households with custom audiences based on location and demographics. The campaign tracked offline conversions using geo-fencing and conversion zones. In nine months, the retailer saw 1,542 in-store visits and achieved a 98.1% video completion rate, surpassing their 95% goal. Simpli.fi continues to optimize campaign performance for the retailer.
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Simpli. fi helped a major regional grocer use native display and video ads to reach new shoppers. The campaign targeted...five states and six DMAs, using both provided audience segments and Simpli.fi’s contextual targeting. Simpli.fi’s proprietary contextual targeting achieved a 0.33% CTR and 87.4% VCR, outperforming audience segments. The grocer expanded its customer base and exceeded video performance goals. Simpli.fi optimized campaign reach and ad performance throughout.
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Simpli. fi helped a luxury retail brand boost online sales during the 2020 holiday season. The brand used addressable geo-fencing...and keyword targeting to reach over 1.3 million households. Simpli.fi’s platform enabled precise audience targeting and advanced e-commerce reporting. The campaign achieved a $12.35 CPA, 5,963 online orders, and $3.6 million in revenue. The brand saw a ROAS of $36.13 and extended their partnership with Simpli.fi.
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Simpli. fi helped a national RV and outdoor supplies retailer run a four-day OTT/CTV ad campaign during football’s big weekend....The campaign launched in less than 24 hours and delivered a $90,000 budget at a $42 CPM. Ads ran on premium sports networks like CBS Sports, ESPN, FOX Sports, and NFL Network. The campaign reached over 1.5 million users in 200+ DMAs and achieved a 98.9% video completion rate. Simpli.fi’s reporting let the retailer track performance by geo-location and domain.
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Simpli. fi helped a leading national home improvement retailer drive over $37 million in online sales and $15 million in...offline sales in six months. The retailer used site retargeting and addressable geo-fencing to reach past website visitors and loyal customers. Simpli.fi’s platform enabled precise household-level targeting and real-time audience curation. The campaign delivered more than 85,000 online conversions and 5,000 in-store visits. The retailer achieved a $6.00 cost per action, far surpassing their original CPA goal.
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Simpli. fi helped a national farm supply retailer boost in-store visits and online sales. The retailer used Simpli.fi’s display and...audio solutions to target shoppers within a 20-mile radius of 134 stores. They also used keyword search retargeting and site retargeting to reach online audiences. In three months, the campaign drove 6,610 extra in-store visits and 5,999 online purchases. Audio ads achieved a 96% completion rate. Simpli.fi’s team optimized tactics and tracked conversions for ongoing results.
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Simpli. fi helped a national jewelry retailer drive in-store visits using geo-fencing and native ads. The retailer targeted shoppers at...competitor stores and used location-based ads to boost foot traffic. Over two months, the campaign delivered 5,799 display actions for Brand A and 2,170 for Brand B, with cost per store visit as low as $2.66. Native ads generated 39,344 actions for Brand A and 2,343 for Brand B, with a .33% CTR. All in-store visits were verified by Cuebiq.
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Simpli. fi helped Group C Digital run a year-long campaign for a Midwest grocery store chain. The campaign used geo-fencing...and cross-device targeting to drive in-person visits to 126 stores. Simpli.fi enabled precise measurement of store visits and competitor conquesting. The campaign achieved an average cost per visit of $3.22, beating the $5.00 goal. Over 163,000 store visits were tracked between June 2020 and June 2021.
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Simpli. fi helped Group C Digital run a year-long campaign for a Midwest grocery store chain. The campaign used geo-fencing...and cross-device targeting to drive in-person visits to 126 stores. Group C Digital tracked 163,761 store visits with an average cost per visit of $3.22. Mobile ads achieved a $2.25 cost per visit, while OTT/CTV ads reached $5.27. The campaign beat its original cost goal and delivered strong results for the client.
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Simpli. fi’s ZTV targeting solution helped Zondra TV Network run a hyper-local campaign for Ken’s Hardwood BBQ. The campaign used...ZIP-based targeting to reach Arizona locals and boost restaurant visits and online orders. It achieved a $10.80 CPM and a 96% video completion rate. Customers mentioned seeing the ads, and Ken’s Hardwood BBQ was named Southern Arizona’s Best BBQ restaurant in 2023. The campaign showed strong ROI and local impact.
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Simpli. fi helped Duft Watterson and Visit Boise drive 4,196 visits to local Boise businesses in five months. The agency...used Simpli.fi’s programmatic advertising and geo-fencing to target travel enthusiasts and track in-person visits. They built custom audiences and over 1,100 conversion zones to measure foot traffic. The campaign achieved a low cost per visit of $10.53 and generated 9,276 ad clicks. Duft Watterson plans to keep using Simpli.fi to reach more travelers.
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Simpli. fi helped CGR Communications drive 237 in-store visits to Krispy Kreme’s first Jamaica location. The campaign used geo-fencing and...keyword search retargeting to target doughnut and coffee consumers. Simpli.fi’s programmatic ads achieved a $5.51 cost per action, beating the $20 goal. Click-through rate reached 0.21%, more than double the target. CGR Communications plans to keep using Simpli.fi for local brand awareness.
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Simpli. fi’s ZTV targeting solution helped TRG boost business for a resort casino in Oklahoma. TRG used ZIP code-ranked U.S....Census and ACR data to deliver video ads to adults 21+ in streaming-focused areas. The three-month campaign achieved a 98.5% video completion rate and a $9.93 eCPM. The casino exceeded its goals for brand awareness and guest visits. TRG plans to keep using Simpli.fi to drive future growth.
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Simpli. fi helped a golf club boost awareness and attract new golfers. The club used geo-fencing, addressable geo-fencing, and event...targeting to reach golf fans. Over six weeks, the campaign drove 41 physical visits and 598 website visits. The club achieved 639 total conversions and a 0.15% CTR, beating its goal. The cost per acquisition was $7.19.
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Simpli. fi helped a national family entertainment center and restaurant boost foot traffic to over 500 locations. The brand used...Simpli.fi’s OTT/CTV advertising and addressable geo-fencing to target families and track in-store visits. Campaigns aimed to drive online birthday party bookings and in-store visits for a new promotion. The cost per action for online bookings dropped to $59, beating the $90 goal. The cost per visit for in-store traffic reached $3.44, a 75% improvement. Simpli.fi outperformed all other media partners for both online and offline results.
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Simpli. fi and TEGNA helped a national senior living chain boost web traffic for 26 locations. They used localized pre-roll...video ads and keyword-level targeting to reach users interested in senior living. The campaign drove 12,267 website visits at a $4.06 CPV. Internet leads rose by 107%, cost per lead dropped 17.5%, and website sessions jumped 75.7%. The chain increased its ad budget by over 700% after seeing these results.
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Simpli. fi helped Saint Lucia Tourism Authority boost web traffic with targeted programmatic ads. Mediagistic used Simpli.fi’s location-based and behavioral...targeting to reach affluent travelers in key states. The campaign used CTV and video ads to showcase Saint Lucia and drive engagement. Over three months, the campaign generated 2,500 clicks and 1,315 actions on key webpages. Video completion rates hit 98% for CTV and 76% for online video, with a low $61 cost per action.
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Simpli. fi helped a large resort casino boost room bookings using Native and CTV advertising. The campaign drove 2,751 room...bookings and nearly 200 in-person visits in three months. Native Contextual and household-level targeting reached travel intenders across devices. Dynamic pricing delivered over 9 million extra impressions and 18,000 clicks, saving $64,418.47 in one quarter. The campaign achieved a low $27.29 CPA and a 99% video completion rate.
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Simpli. fi helped a national supplement brand boost online sales using programmatic advertising. The campaign targeted active, aging adults with...ZIP code-level precision and streaming TV ads. By combining ZTV, keyword search retargeting, and site retargeting, the brand achieved 8,473 direct sales and a low $7.48 eCPM. Machine learning optimizations further improved ad clicks and conversions. The brand plans to continue using Simpli.fi to drive future growth.
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Simpli. fi helped a leading baby formula brand boost website engagement. The brand targeted parents of infants and pediatricians using...native contextual ads. Simpli.fi used category contextual targeting and site retargeting to reach the right audience. Responsive native display ads and custom creative drove clicks and conversions. The campaign achieved a $2.09 cost per landing page visit, a 0.42% click-through rate, and 44,000 qualified site views.
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Simpli. fi helped a national CPG brand specializing in seasonings boost ad performance by adding CTV and video ads to...their display program. The campaign reached 6.7 million unique users, up 23% from the previous year. Video completion rates hit 75.74% for online video and 98.02% for CTV. Display click-through rate rose from 0.20% to 0.27%, a 35% year-over-year increase. The brand used keyword search retargeting, site retargeting, and third-party audience segments to maximize reach.
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Simpli. fi helped a global beauty retailer grow and retain its customer base. The retailer used Simpli.fi’s native contextual programmatic...strategy to target new shoppers and keep existing customers. The campaign drove over 55,000 purchases and $3.5 million in revenue in six months. It also resulted in 13,500 new loyalty program sign-ups. Simpli.fi optimized creative assets and targeted ads to different loyalty tiers.
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Simpli. fi helped a luxury mattress brand boost e-commerce sales using programmatic advertising. The brand used keyword search retargeting and...site retargeting to reach shoppers and re-engage website visitors. Simpli.fi’s transaction value reporting enabled the brand to track purchase trends and measure return on ad spend. The campaign delivered a $15.67 cost per action, 7,982 online sales in four months, and over $6 million in revenue. The brand achieved a ROAS of $47.59, far exceeding their goals.
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A credit union used Simpli. fi’s programmatic solutions to promote its financial services to multicultural audiences. The campaign focused on...targeted display advertising. Simpli.fi helped the credit union reach diverse groups with relevant ads. The case highlights how programmatic advertising can drive consumer engagement for financial services. No specific metrics or results are mentioned in the content.
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Simpli. fi and Bombora helped a financial services advertiser boost website visits. The advertiser used Bombora’s B2B contextual segments for...ad targeting. The campaign achieved an eCPC almost half that of traditional behavioral targeting. The contextual campaign delivered 38% more impressions and 83% more clicks. Landing page CPA improved by 48% and chatbot CPA by 19%.
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Simpli. fi and Dun & Bradstreet helped a financial services company boost online engagement. The company wanted to reach key...B2B decision makers in technology, food, and agribusiness. Simpli.fi used context-driven targeting and first-party data to deliver display ads across devices. The campaign achieved an 82% viewability rate and a $2.98 cost per site visit, beating the client's goals. This drove more traffic to the company’s environmentally friendly investing content.
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Simpli. fi's Native targeting solution helped a national financial services and online banking lender boost personal loan applications. The lender...ran a two-month head-to-head test with another DSP. Simpli.fi delivered $131,591.66 in total efficiency savings and a $3.00 CPM per transaction. The campaign drove 19.9 million more impressions, a 45.3% increase, and 15,352 extra clicks. Simpli.fi's technology resulted in 718 loan applications at a $218 CPA, the lowest among tested DSPs.
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