Real-World Case Studies and Customer Success Stories with Simpli.Fi

Simpli.fi’s ZTV targeting solution helped Zondra TV Network run a hyper-local ad campaign for Ken’s Hardwood BBQ. The campaign used ZIP-based targeting to reach Arizona locals with CTV video ads. It ...achieved a $10.80 CPM and a 96% video completion rate. Customers mentioned seeing the ads before visiting the restaurant. The campaign helped Ken’s Hardwood BBQ win recognition as Southern Arizona’s Best BBQ restaurant in 2023.
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A large resort casino wanted to get more travelers and gambling fans to book rooms. They worked with the Mighty Media Shop and used Simpli.fi’s Native and CTV advertising solutions. They used targete...d ads to reach people likely to book a trip. The campaign led to 1,751 room bookings and almost 200 in-person visits. The casino and agency plan to keep working with Simpli.fi for future growth.
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A large jewelry retailer with many brands and thousands of stores wanted to increase in-store visits. They worked with Simpli.fi to use location-based ads and native creative. The campaign targeted s...hoppers at every stage, including those visiting competitor stores. They used geo-fencing and native ads on mobile, tablet, and desktop. The campaign aimed to keep the cost per store visit at $50 over 10 weeks. Most ads were served on mobile, and the campaign drove high engagement and more store visits.
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Simpli.fi helped a national farm supply retailer boost in-store visits and online sales. The retailer used Simpli.fi’s display and audio solutions for programmatic advertising. They targeted shoppers... within a 20-mile radius of 134 stores using addressable audience curation and geo-fencing. The campaign included keyword search retargeting for farming supplies. The strategy increased both foot traffic and online transactions across the Midwest.
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A financial services advertiser improved website visits and chatbot interactions using Simpli.fi’s Bombora B2B contextual solution, showcasing more effective engagement than traditional behavioral ...targeting.
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Simpli.fi’s Native targeting solution helped a national financial services and online banking lender increase personal loan applications. The lender used Simpli.fi to target their CRM list, apply con...textual targeting, and reach third-party audience segments. Simpli.fi’s advanced bidding technology optimized ad spend and performance. The campaign delivered $131,591.66 in efficiency savings, a $3.00 CPM per transaction, and a 45.3% increase in impressions. The campaign drove 718 loan applications at a $218 CPA, outperforming competitors.
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A local Illinois law firm wanted more people to visit their office and watch their online videos. They worked with Simpli.fi to use Geo-Fencing, Keyword Search Retargeting, and Site Retargeting. The ...campaign targeted people who needed legal help, especially those visiting medical facilities. Simpli.fi tracked users who saw ads and later visited the law firm. The campaign led to 558 office visits at a cost of $6.48 per visit, beating the law firm's goals.
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Ankin Law wanted to grow its client base and reach more people. Simpli.fi created a year-long programmatic ad strategy using online and offline targeting. The campaign reached over 1.2 million people... and led to 450 calls, 525 chat messages, and 78 form fills. Ankin Law saw a 26% improvement in cost per action year-over-year. They increased their investment with Simpli.fi by 17.6% in 2025 to keep growing.
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Simpli.fi’s ZTV targeting solution helped a national health insurance provider reach seniors eligible for Medicare Advantage plans. The provider wanted to increase applications during open enrollment.... They used Simpli.fi to target high-indexing ZIP codes in six North Carolina markets with CTV ads. The campaign focused on seniors aged 65+ and drove viewers to a Medicare Advantage webpage. In the first six weeks, the campaign achieved an overall eCPM of $16.13.
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Simpli.fi helped an international software company boost brand awareness in the U.S. and Europe. The company used Simpli.fi’s programmatic CTV and keyword search retargeting. The campaign focused on ...geo-optimized targeting and site retargeting. The strategy increased web traffic and achieved low CPMs and high video completion rates. The company plans to keep working with Simpli.fi for future growth.
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A large law enforcement agency needed more job applicants. They worked with Simpli.fi to use location-based targeting and programmatic ads. They used geo-fencing and addressable audience tools to rea...ch people in specific areas and with certain backgrounds. The campaign ran for 12 months. It got over 34,000 clicks and 2,462 conversions. Simpli.fi became the top source for new job leads for the agency.
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CGR Communications wanted to help Krispy Kreme get more people into their new store in Jamaica. They used Simpli.fi’s programmatic advertising to target people near similar stores and those searching... for doughnuts and coffee online. The campaign used geo-fencing and keyword search retargeting. In 48 days, the campaign brought 237 people into the store. The cost per visit was $5.51, much lower than the $20 goal. The click-through rate was 0.21%, more than double the target.
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TRG wanted to help a resort casino in Oklahoma get more guests and increase brand awareness. They used Simpli.fi’s ZTV targeting solution to show video ads to people in ZIP codes likely to watch stre...aming TV. The campaign ran for three months. The casino got a 98.5% video completion rate. The campaign also had an eCPM of $9.93. The casino plans to keep working with Simpli.fi because of these good results.
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Simpli.fi helped Duft Watterson and Visit Boise increase local foot traffic with a five-month programmatic advertising campaign. They used Simpli.fi’s Addressable Audience Curation and Geo-Fencing to...ols to target over 3.5 million households interested in travel and culture. The campaign focused on both regional and national markets, using custom-shaped geo-fences and over 1,100 conversion zones to track in-person visits. Detailed reporting allowed the team to optimize for a low cost per visit and see which locations drove the most traffic.
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A large regional healthcare company wanted to get more job applications and find qualified candidates for many roles. They worked with their advertising agency and used Simpli.fi’s Addressable Audien...ce Curation tool to target people by location and job type. They built custom audiences and used geo-fencing to reach healthcare workers and students. The company served ads to about 50,000 households and targeted 21 local healthcare locations. The campaign helped them meet their goals and they plan to keep working with Simpli.fi.
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