Real-World Case Studies and Customer Success Stories with Simpli.Fi

Simpli. fi helped a national RV and outdoor supplies retailer run a four-day OTT/CTV campaign during football’s big weekend. The...campaign launched in less than 24 hours and delivered the full $90,000 budget at a $42 CPM. Ads ran on CBS Sports, ESPN, FOX Sports, and NFL Network, targeting sports fans. The campaign reached over 1.5 million users in 200+ DMAs and achieved a 98.9% video completion rate. Simpli.fi’s reporting allowed the retailer to track performance by location and publisher.
Show More..

Simpli. fi's Addressable Geo-Fencing helped a national hardware store in a Denver suburb drive 143 in-store visits in one month....The store used first-party shopper data and targeted loyalty program members at the household level. Simpli.fi enabled precise programmatic advertising and site retargeting. The campaign achieved a $1.97 cost per visit and a 0.15% site retargeting CTR. The store moved beyond print ads to advanced digital targeting and measurement.
Show More..

Simpli. fi’s addressable and CTV solutions helped a national furniture brand drive in-store visits to over 60 retail locations across...17 states. The brand wanted to increase offline conversions and achieve a 95% video completion rate. They used Simpli.fi’s Addressable Audience Curation tool to target households based on location and demographics. The campaign focused on connected TV advertising and precise audience targeting. The partnership enabled the brand to reach users interested in home furnishing purchases and movers.
Show More..

Simpli. fi helped a luxury retail brand boost online sales and ROAS before the 2020 holiday season. The brand used...Simpli.fi’s addressable geo-fencing and transaction value reporting for precise audience targeting and advanced attribution. They set a goal of $85 cost per action for online purchases. The campaign combined CRM data, third-party lists, and over 1.3 million addresses for targeted ads. Simpli.fi’s solution included keyword search retargeting and contextual targeting to reach high-value shoppers.
Show More..

Simpli. fi helped a large national jewelry retailer shift its marketing strategy to boost online sales during the COVID-19 pandemic....The retailer used Simpli.fi’s programmatic media and behavioral OTT/CTV advertising to target users based on keywords, site visits, and contextual content. The campaign included over 70 creatives and advanced retargeting tactics. Simpli.fi’s attribution tools enabled the retailer to track online conversions and optimize for a low cost per action. The strategy focused on driving e-commerce growth and measurable ROI.
Show More..

Simpli. fi helped a large regional grocery store use native display and video ads to reach new shoppers. The grocer...wanted to expand across five states and six DMAs. Simpli.fi used both provided audience segments and its proprietary contextual targeting. The contextual targeting achieved a 0.33% CTR and 87.4% VCR, beating the audience segments’ 0.22% CTR and 73.3% VCR. The campaign showed strong results for video performance and customer acquisition.
Show More..

Simpli. fi helped a leading national home improvement retailer boost sales using site retargeting and addressable geo-fencing. The retailer targeted...past website visitors and previous in-store buyers with display ads based on location and online behavior. Simpli.fi’s platform matched addresses to property boundaries and served ads to likely buyers. The campaign used transaction value reporting to track results. In six months, the retailer generated over $37 million in online sales from more than 85,000 online conversions.
Show More..

Simpli. fi helped a national farm supply retailer boost in-store visits and online sales. The retailer used Simpli.fi’s display and...audio solutions for programmatic advertising. They targeted shoppers within a 20-mile radius of 134 stores using addressable audience curation and geo-fencing. The campaign included keyword search retargeting for farming supplies. The strategy increased both foot traffic and online transactions across the Midwest.
Show More..

A large jewelry retailer with many brands and thousands of stores wanted to increase in-store visits. They worked with Simpli.fi... to use location-based ads and native creative. The campaign targeted shoppers at every stage, including those visiting competitor stores. They used geo-fencing and native ads on mobile, tablet, and desktop. The campaign aimed to keep the cost per store visit at $50 over 10 weeks. Most ads were served on mobile, and the campaign drove high engagement and more store visits.
Show More..

Simpli. fi helped a large digital media agency run a two-month, $60,000 campaign for a major autism advocacy group. The...agency used Simpli.fi’s programmatic advertising platform to boost awareness and drive site traffic. They used keyword-level search retargeting, site retargeting, and geo-optimized audiences to reach families interested in autism. The campaign ran across display, mobile, video, and OTT/CTV ads. Simpli.fi’s cross-device targeting and real-time optimization helped the agency reach the right audience and compare performance across tactics.
Show More..

Simpli. fi helped Group C Digital run a year-long campaign for a Midwest grocery store chain. They used Geo-Fencing with...Conversion Zones to target shoppers near 88 competitor stores and drive visits to 126 locations. The campaign achieved 163,761 total store visits. The average cost per visit was $3.22, with mobile ads at $2.25 and OTT/CTV ads at $5.27. Group C Digital chose Simpli.fi for its flexible service model and strong attribution features.
Show More..

Simpli. fi helped Duft Watterson and Visit Boise increase local foot traffic with a five-month programmatic advertising campaign. They used...Simpli.fi’s Addressable Audience Curation and Geo-Fencing tools to target over 3.5 million households interested in travel and culture. The campaign focused on both regional and national markets, using custom-shaped geo-fences and over 1,100 conversion zones to track in-person visits. Detailed reporting allowed the team to optimize for a low cost per visit and see which locations drove the most traffic.
Show More..

TRG wanted to help a resort casino in Oklahoma get more guests and increase brand awareness. They used Simpli.fi’s ZTV... targeting solution to show video ads to people in ZIP codes likely to watch streaming TV. The campaign ran for three months. The casino got a 98.5% video completion rate. The campaign also had an eCPM of $9.93. The casino plans to keep working with Simpli.fi because of these good results.
Show More..

CGR Communications wanted to help Krispy Kreme get more people into their new store in Jamaica. They used Simpli.fi’s programmatic... advertising to target people near similar stores and those searching for doughnuts and coffee online. The campaign used geo-fencing and keyword search retargeting. In 48 days, the campaign brought 237 people into the store. The cost per visit was $5.51, much lower than the $20 goal. The click-through rate was 0.21%, more than double the target.
Show More..

Simpli. fi’s ZTV solution helped a national supplement brand boost online sales. The brand targeted active, aging adults using ZIP...code-level data and streaming TV ads. The campaign delivered nearly 8,500 direct sales and achieved a low eCPM. The company plans to keep working with Simpli.fi for future growth. Programmatic advertising and data-driven targeting drove strong ROI.
Show More..

Simpli. fi helped a luxury mattress brand boost e-commerce sales using programmatic advertising. The brand used Keyword Search Retargeting and...Site Retargeting to reach shoppers and increase online sales. Simpli.fi’s Transaction Value Reporting let them track sales revenue and measure ROAS. The campaign aimed for a $50 cost per action for each mattress sold. The brand gained insights into purchase trends and improved their digital marketing results.
Show More..

Simpli. fi helped a global beauty retailer grow and retain its customer base. The retailer used Simpli.fi’s programmatic advertising and...native contextual targeting to reach new shoppers and keep existing customers. The campaign drove over 55,000 purchases and $3.5 million in revenue in six months. It also resulted in 13,500 new loyalty program sign-ups. Simpli.fi optimized creative assets and used discount codes to boost engagement and sales.
Show More..

Simpli. fi helped a national CPG brand specializing in seasonings boost ad performance. The brand added CTV and video ads...to its display program. This led to a 35% increase in display CTR and a 23% increase in reach year-over-year. The campaign reached 6.7 million unique users. Simpli.fi’s targeting and cross-device matching improved user engagement and video completion rates.
Show More..

Simpli. fi helped a leading baby formula brand reach new parents and pediatricians. The brand used native contextual programmatic ads...and site retargeting to boost website engagement. Simpli.fi’s creative team built custom ad units and used proprietary engagement pixels to track results. The campaign achieved a $2.09 cost per landing page visit, a 0.42% click-through rate, and 44,000 qualified site views. This strategy increased brand awareness and drove more users to custom content.
Show More..

Simpli. fi helped a golf club boost awareness for its 18-hole course using programmatic advertising. The campaign used geo-fencing, addressable...geo-fencing, event targeting, and retargeting to reach golf enthusiasts. Over six weeks, the campaign drove 41 physical visits and 598 website visits, totaling 639 conversions. The cost per acquisition was $7.19, and the click-through rate reached 0.15%, beating the goal of 0.12%.
Show More..

A large resort casino wanted to get more travelers and gambling fans to book rooms. They worked with the Mighty... Media Shop and used Simpli.fi’s Native and CTV advertising solutions. They used targeted ads to reach people likely to book a trip. The campaign led to 1,751 room bookings and almost 200 in-person visits. The casino and agency plan to keep working with Simpli.fi for future growth.
Show More..

Simpli. fi helped Saint Lucia Tourism Authority boost web traffic. Mediagistic used Simpli.fi’s programmatic advertising and addressable audience curation. They...targeted over 550,000 high-income households in four states. The campaign used CTV and video ads to showcase the island. The goal was to increase video completion rates and drive tourists to the website. Results included more online engagement and higher conversion-focused traffic.
Show More..

Simpli. fi helped a large healthcare system in the Midwest run OTT/CTV ads to promote orthopedic services. The healthcare provider...used Simpli.fi’s Addressable Audience Curation tool to target 331,396 households in Ohio. The campaign focused on married users over 35 with household incomes above $45,000. The campaign achieved a 96.6% video completion rate, surpassing the advertiser’s goal. Simpli.fi’s platform enabled precise audience targeting and strong digital advertising results.
Show More..

Simpli. fi and TEGNA helped a national senior living chain boost web traffic for 26 locations. The chain needed a...custom approach for each market. Simpli.fi used localized pre-roll video ads and behavioral targeting. They ran 26 separate campaigns with keyword and site retargeting. The strategy increased website visits and leads while lowering cost per lead.
Show More..

A large regional healthcare company wanted to get more job applications and find qualified candidates for many roles. They worked with... their advertising agency and used Simpli.fi’s Addressable Audience Curation tool to target people by location and job type. They built custom audiences and used geo-fencing to reach healthcare workers and students. The company served ads to about 50,000 households and targeted 21 local healthcare locations. The campaign helped them meet their goals and they plan to keep working with Simpli.fi.
Show More..

Simpli. fi and Dun & Bradstreet helped a financial services company boost online engagement. The company wanted to reach B2B...decision makers in technology, food, and agribusiness. Simpli.fi used context-driven targeting and first-party data to run a three-month campaign. The campaign achieved an 82% viewability rate and a $2.98 cost per site visit, beating the client's goals. The solution increased awareness for the company's environmentally friendly investing content.
Show More..

Simpli. fi’s Native targeting solution helped a national financial services and online banking lender increase personal loan applications. The lender...used Simpli.fi to target their CRM list, apply contextual targeting, and reach third-party audience segments. Simpli.fi’s advanced bidding technology optimized ad spend and performance. The campaign delivered $131,591.66 in efficiency savings, a $3.00 CPM per transaction, and a 45.3% increase in impressions. The campaign drove 718 loan applications at a $218 CPA, outperforming competitors.
Show More..

Simpli. fi's OTT/CTV solution helped a national family entertainment center and restaurant drive more foot traffic to over 500 locations....The brand wanted strong programmatic advertising and foot traffic attribution. Simpli.fi enabled precise audience targeting, addressable geo-fencing, and robust reporting. The campaigns used video and display ads, plus third-party tracking for verification. The partnership delivered measurable offline conversions and unified reporting.
Show More..

Simpli. fi helped a large regional entertainment destination boost season pass sales and increase local foot traffic. The brand and...its agency used Simpli.fi’s programmatic advertising platform, including location-based targeting and lookalike audiences. They targeted nearly 2.5 million households across 4,600 cities using addressable geo-fencing. The campaign increased attendance and season pass purchases, showing the impact of data-driven marketing and precise audience targeting.
Show More..

Simpli. fi’s Campaign Audience Retargeting helped a premium Italian coffee brand boost in-store visits and lower campaign costs. The brand...used CTV, pre-roll video, and display ads to guide users through the sales funnel. Simpli.fi’s addressable programmatic and behavioral targeting reached 827,000 addresses in 190 ZIP codes. The campaign achieved a 73% higher conversion rate by retargeting users with relevant ads. The strategy focused on maximizing low-cost conversions and driving in-person visits to retail locations.
Show More..

Simpli. fi and Intrinsic Digital helped a national smoothie franchise boost online orders and curbside pickups. The franchise needed to...adapt quickly during COVID-19 to meet new consumer demands. Simpli.fi’s managed service team used geo-fencing and addressable targeting to drive store visits and online sales. The campaign covered 156 locations across six states. Creative ads promoted new curbside pickup and featured popular smoothie flavors.
Show More..

A local Illinois law firm wanted more people to visit their office and watch their online videos. They worked with... Simpli.fi to use Geo-Fencing, Keyword Search Retargeting, and Site Retargeting. The campaign targeted people who needed legal help, especially those visiting medical facilities. Simpli.fi tracked users who saw ads and later visited the law firm. The campaign led to 558 office visits at a cost of $6.48 per visit, beating the law firm's goals.
Show More..

Ankin Law wanted to grow its client base and reach more people. Simpli.fi created a year-long programmatic ad strategy using... online and offline targeting. The campaign reached over 1.2 million people and led to 450 calls, 525 chat messages, and 78 form fills. Ankin Law saw a 26% improvement in cost per action year-over-year. They increased their investment with Simpli.fi by 17.6% in 2025 to keep growing.
Show More..

Simpli. fi helped a Georgia school system drive voters to the polls during the 2020 election. The school system used...addressable audience curation and search retargeting to reach parents in key zip codes. Simpli.fi's platform tracked offline conversions by mapping visits to 42 polling locations. The campaign achieved a $1.67 cost per poll visit and a 0.12% clickthrough rate. This case highlights Simpli.fi's programmatic advertising and attribution tools for education sector campaigns.
Show More..

Simpli. fi’s CTV solutions helped an accredited online college boost awareness and student enrollment. The college, working with its agency,...used Simpli.fi for a data-driven CTV campaign with addressable audience curation and behavioral targeting. The campaign aimed for a 95% video completion rate and low cost per action for online applications. The campaign exceeded key performance indicators, leading to more enrollments and an extended partnership for future recruitment.
Show More..

A large law enforcement agency needed more job applicants. They worked with Simpli.fi to use location-based targeting and programmatic ads.... They used geo-fencing and addressable audience tools to reach people in specific areas and with certain backgrounds. The campaign ran for 12 months. It got over 34,000 clicks and 2,462 conversions. Simpli.fi became the top source for new job leads for the agency.
Show More..

Simpli. fi's Addressable OTT/CTV solution helped a state lottery boost awareness for its holiday scratch-off campaign. The lottery used Simpli.fi...to improve address match rates for targeting loyalty club players, achieving a 92% match rate from a list of 850,000 addresses. The campaign reached 1.4 million unique users and delivered a 98.53% OTT/CTV video completion rate. The solution enabled precise household-level targeting, outperforming previous IP-based methods.
Show More..

Simpli. fi helped a regional car wash chain boost store visits and memberships. The chain wanted more foot traffic and...online sign-ups. They used Simpli.fi’s Addressable Geo-Fencing and behavioral targeting. The campaign targeted eight stores in three cities. Results included a $2.88 cost per action and a 0.26% click through rate. The solution used programmatic advertising and real-time audience curation.
Show More..

Simpli. fi helped an international software company boost brand awareness in the U.S. and Europe. The company used Simpli.fi’s programmatic...CTV and keyword search retargeting. The campaign focused on geo-optimized targeting and site retargeting. The strategy increased web traffic and achieved low CPMs and high video completion rates. The company plans to keep working with Simpli.fi for future growth.
Show More..

Simpli. fi helped a Florida automotive dealer boost website searches and dealership visits for a Memorial Day sales event. The...dealer and their agency used Simpli.fi’s platform for advanced CTV solutions, addressable geo-fencing, and cross-device targeting. They built a custom audience of 250,500 households likely to buy a car and targeted both online and in-person shoppers. The campaign achieved a cost per action much lower than the average vehicle purchase. The dealer plans to keep working with Simpli.fi for future growth.
Show More..

Simpli. fi’s Addressable Audience Curation tool helped a large fast food burger chain in the Northeast and Midwest drive visits...to 353 locations. The brand wanted to increase store visits and promote a new Impossible Burger. The team built a custom audience of over 10.1 million households using location data and demographic targeting. They used addressable programmatic and geo-fencing to target likely QSR visitors. The campaigns aimed for a $5 cost per store visit and used granular reporting to track results.
Show More..

Simpli. fi’s ZTV targeting solution helped Zondra TV Network run a hyper-local ad campaign for Ken’s Hardwood BBQ. The campaign...used ZIP-based targeting to reach Arizona locals with CTV video ads. It achieved a $10.80 CPM and a 96% video completion rate. Customers mentioned seeing the ads before visiting the restaurant. The campaign helped Ken’s Hardwood BBQ win recognition as Southern Arizona’s Best BBQ restaurant in 2023.
Show More..

Simpli. fi’s ZTV targeting solution helped a national health insurance provider reach seniors eligible for Medicare Advantage plans. The provider...wanted to increase applications during open enrollment. They used Simpli.fi to target high-indexing ZIP codes in six North Carolina markets with CTV ads. The campaign focused on seniors aged 65+ and drove viewers to a Medicare Advantage webpage. In the first six weeks, the campaign achieved an overall eCPM of $16.13.
Show More..

Simpli. fi helped a direct-to-consumer men’s apparel brand boost online sales. The brand started with non-targeted ads but needed better...targeting and tracking. They used Simpli.fi’s programmatic advertising and later added social display ads with Spaceback. Simpli.fi set up search retargeting with over 2,000 keywords and dynamic creative. The campaign focused on increasing online sales, high ROAS, and a $32.50 CPA. The brand used Simpli.fi’s transaction value reporting to measure results.
Show More..

Simpli. fi and Bombora helped a leading enterprise AI and cloud provider reach decision-makers with B2B contextual targeting and real-time...intent data. The campaign delivered over 22.7 million impressions and achieved a blended eCPM of $3.12. This resulted in $463,292.97 in efficiency savings compared to typical enterprise technology CPM benchmarks. The solution targeted high-value segments like artificial intelligence, cloud, and IT security. The company connected with buyers at the right moment, driving both reach and cost efficiency.
Show More..

Simpli. fi helped a large manufacturing company boost job applicants using addressable targeting. The company needed to fill many job...openings and wanted more qualified applicants. Simpli.fi’s programmatic advertising campaign used location-based targeting and custom occupational audiences. The campaign achieved a 0.15% click-through rate, 634 total actions, and a $19.37 cost per action. The solution included addressable geo-fencing and job-specific display ads for both online and in-person applications.
Show More..

Simpli. fi helped a newly-formed super PAC for a presidential candidate reach 1.59 million households before Super Tuesday. The super...PAC used Simpli.fi’s Addressable Geo-Fencing and Addressable Audience Curation to target Democratic voters in seven key states. They shifted budgets quickly to match voting days and used pre-roll video ads across devices. Site Retargeting and Keyword Contextual Targeting extended campaign reach. The campaign built awareness and encouraged voter turnout for the candidate.
Show More..

Simpli. fi and OpenX helped a national Medicare consultation company reach seniors using first-party Walgreens data and addressable programmatic advertising....The campaign targeted over 200,000 households in Las Vegas, focusing on adults 65+ with incomes under $100,000. Simpli.fi’s Addressable Audience Curation and Geo-Fencing tools delivered display and video ads to qualified users. The three-month campaign achieved a 0.12% click-thru rate and increased online Medicare consultation appointments.
Show More..