Simpli.fi Unveils Next Generation AI-Driven Advertising Solutions, Powered by the Company's Highly Granular Unstructured Data Set and Unmatched Campaign Volume - PR Newswire
Simpli.fi introduces AI-driven advertising solutions using its detailed data set and extensive campaign experience.
Simpli.fi and Bombora have partnered to launch a B2B native contextual targeting solution. This collaboration combines Simpli.fis targeting platform with Bomboras Company Surge Intent data, enhancing... B2B advertising effectiveness without relying on third-party cookies. The partnership aims to provide precise, scalable, and privacy-conscious advertising solutions, addressing the evolving needs of advertisers in a cookie-less environment.
Simpli.fi and Bombora Partnership Expands Native Contextual Offering with First-To-Market B2B Targeting Solution
Simpli.fi and Bombora have formed a partnership to launch a first-to-market B2B targeting solution. This collaboration expands Simpli.fis native contextual advertising capabilities by integrating Bom...boras B2B intent data. The joint offering enables advertisers to reach business audiences more effectively using advanced contextual and intent-driven targeting.
Mergers, Acquisitions, and Business Moves by Simpli.Fi
SimpliFi Announces Merger with Staffency, a TotalMed Company, to Enhance Workforce Solutions - PR Newswire
SimpliFi has merged with Staffency, a TotalMed company, to strengthen its workforce solutions offerings. This merger combines SimpliFis technology-driven staffing platform with Staffencys managed ser...vices, aiming to deliver enhanced workforce management for healthcare organizations.
Leadership and Executive Team Updates at Simpli.Fi
Simpli.fi Names Cali Tran CEO as Founder Becomes Chairman
Simpli.fi has appointed Cali Tran as the new CEO, effective June 16, 2025, as part of a strategic succession plan. Founder Frost Prioleau transitions to Executive Chairman. Tran, previously CEO of Ci...sion, brings extensive experience in media and digital marketing, aiming to drive transformative growth and innovation at Simpli.fi.
Simpli.fi Appoints Cali Tran as New Chief Executive Officer to Spearhead Next Phase of Growth and Innovation; Founder Frost Prioleau Transitions to Executive Chairman - PR Newswire
Simpli.fi has named Cali Tran as chief executive officer, succeeding founder Frost Prioleau, who will move to executive chairman. This leadership transition aims to drive Simpli.fis next phase of gro...wth and product innovation in the advertising technology sector.
Awards, Recognitions, and Industry Achievements of Simpli.Fi
Simpli.fi Wins Best Overall AdTech Company at MarTech Awards - MarTech Cube
Simpli.fi has been awarded "Best Overall AdTech Company" at the 2025 MarTech Breakthrough Awards. The recognition highlights Simpli.fi's innovative programmatic advertising solutions, including its D...emand-Side Platform (DSP) and ZTV solution, which enable precise audience targeting and real-time campaign optimization. This award underscores Simpli.fi's commitment to transforming programmatic advertising and making it accessible to businesses of all sizes.
Simpli.fi Named "Best Overall AdTech Company" in 8th Annual MarTech Breakthrough Awards
Simpli.fi has been recognized as the "Best Overall AdTech Company" in the 8th Annual MarTech Breakthrough Awards. This award highlights Simpli.fi's innovative contributions to programmatic advertisin...g, particularly through its Demand-Side Platform (DSP) and ZTV solution. These tools empower advertisers with real-time data targeting and cost-efficient CTV campaigns, enhancing audience engagement and maximizing advertising impact.
Simpli.fi Recognized Among the Best in the B2B Marketing Space with ...
Simpli.fi has been nominated for the 2025 Dick Reed Awards in two categories: Channel Advancements & Innovation Programmatic and Commitment to Excellence Omnichannel. These nominations highlight Si...mpli.fi's innovative programmatic advertising solutions and strong partnerships, particularly with B2B data provider Bombora. This marks Simpli.fi's fifth consecutive nomination, underscoring its leadership in the B2B marketing space.
