Latest Product Updates and Feature Enhancements on Simpli.Fi
Simpli.fi Launches Incrementality-Focused Cross-Device Attribution Built for Multi-Location Brands - PR Newswire
Simpli.fi has launched a new cross-device attribution solution tailored for multi-location brands to enhance programmatic measurement. This tool allows marketers to compare attribution at device, ind...ividual, and household levels, providing insights into consumer behavior across multiple touchpoints. The solution aims to optimize marketing spend by accurately measuring campaign performance, demonstrated by a case study with a multi-location RV dealer showing significant improvements in purchase tracking and store visits.
Strategic Partnerships and Integrations of Simpli.Fi
UofL Health Selects SimpliFi as Managed Service Provider to Power Workforce Strategy
SimpliFi partners with UofL Health as a Managed Service Provider to enhance workforce strategy. The collaboration focuses on modernizing workforce operations using the Workday VNDLY Vendor Management... System and SimpliFi's Stogo app for gig-based staffing. This partnership aims to optimize labor strategy, improve workforce agility, and support high-quality patient care.
Simplifi Networks signs Master Distribution Agreement with Huawei Technologies
Simplifi Networks has signed a Master Distribution Agreement with Huawei Technologies, becoming a key distributor of Huawei's enterprise networking products in East Africa. This partnership aims to e...nhance Uganda's digital infrastructure by providing advanced Wi-Fi systems, switches, and routers to various sectors, supporting the country's digital transformation efforts.
Simplifi Networks Partners with Purple Skills Klinic to Empower Ugandas Youth Through Entrepreneurship Masterclass - Nilepost News
Simplifi Networks has partnered with Purple Skills Klinic to offer an Entrepreneurship Masterclass aimed at empowering Ugandan youth with digital and entrepreneurial skills. The initiative, part of t...he 10X Program, focuses on practical business realities and digital trends. Simplifi Networks also donated digital tablets to enhance learning. This collaboration underscores a commitment to improving employability and bridging the skills gap in Uganda's digital economy.
Leadership and Executive Team Updates at Simpli.Fi
Simpli.fi Names Cali Tran CEO as Founder Becomes Chairman
Simpli.fi has appointed Cali Tran as the new CEO, effective June 16, 2025, as part of a strategic succession plan. Founder Frost Prioleau transitions to Executive Chairman. Tran, previously CEO of Ci...sion, brings extensive experience in media and digital marketing, aiming to drive transformative growth and innovation at Simpli.fi.
Simpli.fi Appoints Cali Tran as New Chief Executive Officer to Spearhead Next Phase of Growth and Innovation; Founder Frost Prioleau Transitions to Executive Chairman - PR Newswire
Simpli.fi has named Cali Tran as chief executive officer, succeeding founder Frost Prioleau, who will move to executive chairman. This leadership transition aims to drive Simpli.fis next phase of gro...wth and product innovation in the advertising technology sector.
Awards, Recognitions, and Industry Achievements of Simpli.Fi
Simpli.fi Earns Finalist Honors in the 2025 AdExchanger Awards
Simpli.fi has been named a finalist for the "Most Innovative Use of CTV Technology" in the 2025 AdExchanger Awards. The recognition highlights their campaign with Ankin Law, which utilized Connected ...TV and cross-device tactics to achieve significant client growth. The campaign delivered over 12 million impressions and reached 1.2 million individuals, showcasing Simpli.fi's advanced advertising capabilities.
Simpli.fi Wins Best Overall AdTech Company at MarTech Awards - MarTech Cube
Simpli.fi has been awarded "Best Overall AdTech Company" at the 2025 MarTech Breakthrough Awards. The recognition highlights Simpli.fi's innovative programmatic advertising solutions, including its D...emand-Side Platform (DSP) and ZTV solution, which enable precise audience targeting and real-time campaign optimization. This award underscores Simpli.fi's commitment to transforming programmatic advertising and making it accessible to businesses of all sizes.
Simpli.fi Named "Best Overall AdTech Company" in 8th Annual MarTech Breakthrough Awards
Simpli.fi has been recognized as the "Best Overall AdTech Company" in the 8th Annual MarTech Breakthrough Awards. This award highlights Simpli.fi's innovative contributions to programmatic advertisin...g, particularly through its Demand-Side Platform (DSP) and ZTV solution. These tools empower advertisers with real-time data targeting and cost-efficient CTV campaigns, enhancing audience engagement and maximizing advertising impact.
