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Customer Data Platform Software 2021: Ultimate Guide

A Customer Data Platform (CDP) is a pre-built system that brings together and organizes customer data from various sources. The objective is to create a unified customer database, by pulling in and aggregating raw data on the customer from various touchpoints and making this information available to other systems and departments including marketing, customer service, and customer relationship. This centralized data can be used to integrate applications and analyze data. Learn why Customer Data Platforms are important for your business and how to choose the right software.

Last updated: Apr 7, 2021

Customer Data Platform Software 2021: Ultimate Guide

What is Customer Data Platform (CDP)?

Customer data is the information that any potential consumer offers up in their exploration and interaction with digital entities. This could be as simple as demographic data such as names, emails, and age, transactional data when they shopped online or in-store, or as complicated as behavioral data which covers what they browse online, like and share on social media and over other digital channels.

Knowing and collecting data on customers as they use the internet and interact with a business online through websites, blogs, e-commerce portals, and in-store interactions can bring together a valuable picture of the customer intent.

A Customer Data Platform (CDP) is a pre-built system that brings together and organizes customer data from various sources. The objective is to create a unified customer database, by pulling in and aggregating raw data on the customer from various touchpoints and making this information available to other systems and departments including marketing, customer service, and customer relationship. This centralized data can be used to integrate applications and analyze data.

In most Customer Data Platforms, data is pulled in a raw form and structured, cleaned and combined to create a more coherent customer picture. The platform then empowers businesses with the ability to search and micro-target with a defined set of audience parameters. And some CDPs are powerful enough to offer this capability in real-time.

This means that as customers continue to interact with brands and browse the internet, more data on their activities are being added and updated every second.

Types of Data Collected by CDPs

There are four main kinds of customer data that Customer Data Platforms can collect and work with.

What is Customer Data Platform (CDP)?
Identity Data

A unique identity number plus data such as name, demographics, location and contact information, social handles and professional details come under identity data.

Descriptive Data

Descriptive data gives a fuller picture of the customer background and interests, and the data collected depends on the type of company/industry that the business is in. Descriptive data can include career and lifestyle information, family size and marital status, and hobby or activity interests that are relevant to the business.

Behavioral Data

Behavioral data allows businesses to understand how a customer engages with their organization and can include transaction information, recency, frequency, monetary value, email usage data, online activity information, product views, and social media engagement.

Attitudinal Data

Attitudinal Data is driven by customers’ feelings and emotions. This is also referred to as qualitative and it helps provide context for customer profiles. This includes things like motivations, opinions, preferences, sentiments, product desirability and customer satisfaction.

What is Customer Data Platform (CDP)?

Source: MarTech Advisor

CDP vs DMP

A commonly asked question is what is the difference between CDP and DMP as they both seem to have very similar underlying technology components. The key difference lies in their usage.

CDP is primarily focused on managing company owned data i.e first party data. DMP focuses on 3rd party data. Very often they integrate with each other. One of the main differences between a CDP and DMP is a CDP is all about managing an individual customer with a single profile, while a DMP is about managing segments of customers with anonymous profiles. DMP can not store Personally Identifiable Information as they are more about sharing audiences.

DMP is primarily used for ad targeting and its primary users include advertisers and marketing agencies. CDP is used by marketers for various marketing activities including campaigns, customer communication, smarter engagement.

4 Key Benefits of Customer Data Platform

All Customer Data in a Single Place

Customer data in a company can reside in multiple applications and can come from multiple sources - first party, second party or third party. Customer Data Platforms are built to collect data from a wide range of sources and bring it together to give businesses a comprehensive view of the customer. This data is cleansed, normalized and reliable making it easier for marketers to consume.

A Unified View of Customer

CDP makes it possible to have a unified 360-degree view of customers by bringing data from all aspects - identity, behavioral, qualitative. This makes it possible for marketers to run effective campaigns to deliver the right content at the right time to customers. Also, this helps to run targeted marketing, personalized marketing which in turn improves conversion rate.

Operational Efficiency

The task of integrating point solutions and setting up new technologies and tools used to be resource-intensive, while also not being very reliable, as custom solutions are hard to maintain. Customer Data Platforms centralize customer data with maintained turnkey integrations saving hours of integration work.

Effective Customer Marketing

With a Customer Data Platform in place, marketers gain a complete view of customer behavior that can be used to drive the most comprehensive customer experience in their campaigns without blind spots. This helps to optimize campaigns which inturn optimizes marketing spend.

What are the industries that benefit from a Customer Data Platform?

Most businesses that engage with end customers across channels or in a personalized manner will find a Customer Data Platform very useful. This is especially critical for those that depend on long term continuous engagement and repeat visits to drive revenue - such as businesses in BFSI, insurance, grocery, fashion, departmental stores, food & beverage, entertainment, and telecom.

one of the few fundamental changes in marketing technology in the past decade, because it shifts control of the customer database from IT to marketers

D R

David Raab

Founder, CDP Institute

Why CDP Platforms are Important?

Personalized Engagement throughout Customer Journey

There is a critical need for businesses to interact with their buyers through a highly personalized engagement. This requires that customers be engaged in a seamless fashion across all channels to provide appropriate product recommendations/information tailored to their immediate needs. When businesses have access to customer data in a fragmented fashion, it is very difficult to deliver a unified customer experience. CDP helps marketers to solve this problem.

Access to reliable customer data

Brands are constantly playing a game of “catch up” when it comes to meeting their customer needs at the right time. Even though businesses have access to more data than ever before, the sheer overload of information can be a staggering superset that provides little to no guidance to the fundamental question “What do customers want?”

According to a Gartner study, 52% of marketing leaders responsible for data and analytics cite data management, data integration and formatting as some of their most time-consuming activities. CDP solves this problem for marketers.

Overcome Data Silos

A Customer Data Platform is the first step towards solving the problem of fragmented, siloed data. It arranges customer data in a way that provides a complete 360-degree view of a customer. A Customer Data Platform provides a centralized data hub that enables teams the ability to provide omnichannel experiences that are always up-to-date with the latest customer interactions.

Unify Cross-Channel Communication

Customers need to be engaged through their preferred choice of channels. Also, across all these channels, consolidated and accurate data needs to be delivered and the experience has to be seamless. This can become more complicated when different departments drive different marketing campaigns targeting the same set of customers. This problem is solved by CDP as it can help to unify marketing efforts across multiple cross channels.

Better Understanding of Customers

By leveraging the information obtained in a Customer Data Platform, businesses can build customer profiles that enable them to truly understand their customers’ wants. Supported by customer behavior analysis, marketers can then formulate effective loyalty-building strategies and make personalization at scale possible

Ensure Data Privacy and Compliance

Additionally, Customer Data Platforms help companies comply with data privacy regulations like the GDPR. With privacy law compliance becoming a priority in the wake of serious lawsuits hitting data powerhouses like Facebook and Google, having a consistent, reliable and secure way of protecting consumer data is important. CDP helps companies to achieve this goal.

7 Key Features of Customer Data Platform

Data Management

Data Management involves the ability to collect, integrate, cleanse and organize complex data to a form that is usable. CDP should have the ability to ingest raw data from multiple sources - online, offline, historical, first/second/third party data, multiple devices. The data should be unified to create individual customer profiles.

Products like Arm's Treasure Data Enterprise CDP collect data from different sources and reduce the need for data cleaning and preparation. The platform integrates customer attribute and behavioral data in a single system, including PoS, IoT, web, SaaS, mobile and offline – in batch and streaming – for multi-channel marketing.

CDP should necessarily have the ability to deal with large scale data and deliver the right level of performance in providing trends, analysis, and reports out of this data.

Visitor Stitching

Visitor Stitching is the ability to combine multiple visits of a single person across multiple devices into a single profile. This capability is crucial to understand the customer journey across multiple channels and gain insight into customer behavior. Many of the CDP platforms incorporate AI and ML technologies to implement visitor stitching.

Customer Segmentation

CDP provides data analysis capabilities to create and define new customer segments which help to create personalized campaigns. CDP helps to build segments based on various attributes including behavioral attributes. For e.g. customers who visited the website in the last month, customers from the west coast region, customers in the age group of 25-38, etc. CDP helps to keep the customer data up to date with automated updates so that segmentation stays relevant. Segmentation helps in running targeted and personalized marketing campaigns.

Our old friend segmentation is not going away in this new CDP-led world, in fact, segmentation becomes more powerful and more important with any CDP

G L

Gary Lee

Digital Strategist

Dashboards and Reporting

Most CDP software provide native reporting and dashboards for visualization. Custom reports provide drill-down abilities to get deeper insight. Dashboards help visualize customer profile trends and help to create, maintain and update audience groups. Dashboards also provide the interface to review and analyze customer profiles and segments. Dashboards also provide visual representation 360-degree view of Customers.

Integrations

Most Customer Data Platforms are designed to enable the data to be made accessible to marketing and sales tools for campaign management, analysis, and business intelligence.

A truly unified customer experience requires integration across your entire marketing technology stack - including analytics platforms, customer data management solutions, and customer experience channels.

Products like Tealium, Amperity and Treasure Data provide out-of-the-box integrations with leading marketing tools across email, display, site personalization, clienteling, customer care, and more enable you to clone predictive individual-level insights throughout your marketing stack – ensuring that personalization tools are delivering the most consistent and relevant experiences to every customer.

Predictive Analytics

Many Customer Data Platforms are also beginning to offer AI-based analytical tools to insightfully interpret customer behavior and offer predictive analytics to anticipated customer activity. Predictive Analytics helps to make sense of the attribute data of the customer profile and also predict trends in the customer journey. These predictions can be based on historical data, customer behavior, and even consolidated customer data across channels. Predictive analytics takes the guesswork out of marketers about when and how to reach the customers - provide accurate and reliable information and triggers to run effective campaigns.

Security and Data Privacy

CDP needs to store a large volume of customer data from multiple sources and this could include personal data. Companies are responsible for ensuring data privacy. Security is the foundation of data privacy. Rigorous security protocols are necessary in order to safeguard the privacy of sensitive customer data. CDP needs to provide a mechanism to secure private data and support compliance mechanisms like GDPR in accordance with local regulations.

AI and Customer Data Platforms

AI brings in advanced data analytics capabilities such as automated insights, anomaly detection, and contribution/driver analysis in order to quickly uncover more insights from their customer data.

Identity Resolution

Resolving customer identities from data collected from multiple sources is a complex task. The traditional rule-based approach will not scale as it needs ongoing upkeep and maintenance. This is where AI and ML technologies help. Companies like Amperity use patented ML technology to unify customer records from every system accurately and comprehensively, even when records lack an email address, phone number, loyalty number, or other traditional identity markers.

Predictive Modeling

AI in CDP helps to build predictive modeling that provides insights into customer behaviors.. Using key attributes and behaviors, AI technology helps to build models that help to create right-sized customer segments.

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Buyer’s Guide - Choosing the Right Customer Data Platform Software

According to Forbes, 93% of executives expect that using more customer data in their campaigns will “create a noticeable shift in their ability to meet disruptive and competitive challenges.”

B2B or B2C

Buyers are recommended to consider peer reviews and expert opinions that are extensively available on Cuspera before making buying decisions. Cuspera’s AI based engine guides you through the requirement process to help you choose the right software.

Go to Cuspera

The choice of CDP can depend on the type of your industry and there are CDP tailored for B2C and e-commerce.

Industry Vertical

There are CDPs that are tailor-made for specific verticals like BFSI, healthcare, e-commerce.

Omni-Channel support

It is important to analyze your omnichannel strategy while choosing CDP. Some CDPs can be strong in providing orchestration with specific channels like email and website and not so much with social media. If your strategy is leaning towards social media, then you have to choose CDP which is strong in all these channels.

Time to Value

CDP deployment can be complex as it needs integration with several other tools like data collection sources on one side and marketing stack tools for data activation. So it is important to understand integration capabilities and time to set up and run and the complexities involved. Also, it is important to analyze how compatible CDP is with your company’s tech stack.

Scale and Performance

CDP, by very nature, needs to deal with a large volume of data and the platform should provide necessary scale and performance.

Choice of Technology

The underlying technology in CDP can be complex and it is important to understand the capabilities of underlying data engine and data integration abilities. Also, AI plays a key role in analytics and building a 360-degree customer view.

Data Privacy and Compliance

Since CDP very often involves storing and managing private data of customers, CDP should have support to maintain data privacy and provide compliance as per local regulations.

In sectors such as banking, finance, and insurance;, healthcare, legal, etc, it is crucial to maintain prospect and customer privacy, as well as have the most real-time, up to date customer data available to communicate with them accurately and securely. So CDP should provide a robust and secure data management stack to facilitate this.

Budget

CDP is a great tool for marketers. But they can come at a cost, not just in the cost of the software, but also with additional professional services cost and ongoing support. It is good to understand the total cost implications to deploy CDP fully. However, ROI over a period of time could fully justify this investment.

Challenges in Deploying a Customer Data Platform

Deploying a Customer Data Platform can be complex. Every business is different and comes with its own unique legacy data, which needs to be sifted through and incorporated. Added to that are the business / industry-specific requirements and the marketing objectives, which can further complicate implementation.

Here are some of the common challenges faced by businesses when implementing a Customer Data Platform.

Lag in collecting threshold level data

For a Customer Data Platform to become fully operational in a company, there could be a lag due to time taken for new data to arrive. It could take a considerable time for new data to be gathered and ready for loading to the platform.

Training and Support

For organizations not used to CDP, there would be training and skill-building needed to effectively use CDP. Though CDP is meant for marketers, they could be challenged if they are first time users.

Scalability and Extensibility

Customer data can grow exponentially over a period of time and specifically if it is multi-channel and in a B2C environment. The Customer Data Platform also needs to be future-proof to company growth, else it can become obsolete in no time. A scalable architecture that can handle expected types of integration and sources is important.

Time to Value

Implementation can be easy or hard depending on the current state of data within the business. Also, every business will have different requirements, goals, and tools – so very often, it would be difficult to predict deterministically how long the implementation process will actually take.

RoI of a Customer Data Platform

Research from McKinsey shows companies deliver five to eight times the RoI on marketing spend, and boost sales by 10 percent or more when they leverage data-driven personalization.

But in addition to serving customers and prospects in a meaningful way, a Customer Data Platform can also impact your RoI through:

Operational Savings

With sales, marketing, and service automation getting more advanced, a Customer Data Platform will provide a firm foundation for future operational changes.

GDPR Compliance

Customer Data Platforms play an important role in both compliance and administration, saving on both associated costs and penalties.

Media Savings

Better data enables marketing teams to optimize targeting and save dollars on wasted clicks and impressions.

Data Monetization

Understanding customers also implies the ability to serve them with content or services that they need. Customer Data Platforms can, therefore, enable more paths to monetization through targeted advertising of your products and services as well as your advertisers or partners.

Customer Retention

It costs a business more money to find a new customer than to retain an existing one. A Customer Data Platform helps improve your communication and response with existing customers and delivers a positive impact on your bottom line.

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83 Customer Data Platform Software

Exponea

A marketing automation platform that infuses the customer experience with limitless personalization, and value

4.77

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Exponea

4.77
★★★★★
★★★★★
A marketing automation platform that infuses the customer experience with limitless personalization, and value

Exponea is a Customer Data Platform for entrepreneurs and marketers to maximise profits, and reduce marketing expenses.

Highlights
Top Business Usecases : Engagement management,Campaign management,Engaging and following up
Top Features : Personalization,Dashboard,Templates
Exponea Icon

Vendor: Exponea

Founded: 2015

Company Size: 251-500

HQ Location: Tower Building, 11 York Road, London, SE1 7NQ

Financials: Series C

Openprise RevOps Performance Platform

Customer Data Platform to improve the performance of every go-to-market initiative.

4.73

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Openprise RevOps Performance Platform

4.73
★★★★★
★★★★★
Customer Data Platform to improve the performance of every go-to-market initiative.

Openprise RevOps Performance Platform helps to automate critical data management processes so you can execute more effective campaigns and accelerate growth. It is suited for any business looking to scale up, simplify and auto-manage all key processes in marketing and sales.

Highlights
Top Business Usecases : Account management,Customer feedback management,Engagement management
Top Features : Feedback surveys,Recording,Personalization
Openprise RevOps Performance Platform Icon

Vendor: Openprise

Company Size: 11-50

Financials: Seed

Cooladata Platform

Journey analytics to understand customers, improve product, and grow revenue.

4.63

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Cooladata Platform Icon

Cooladata Platform

4.63
★★★★★
★★★★★
Journey analytics to understand customers, improve product, and grow revenue.

Cooladata Platform is a business intelligence and journey analytics platform designed for enterprises to help improve sales and revenue through customer and product behaviour analysis. The tool also offers a fully managed data warehouse to store all the data in one place and runs analysis to generate insights.

Highlights
Top Business Usecases : Training & onboarding,Social media management,Social media analytics
Top Features : Dashboard
Cooladata Platform Icon

Vendor: Medallia

Founded: 2001

Company Size: 1001-5000

HQ Location: 200 W 41st Street New York, NY 10036 USA

Financials: IPO

Insider Platform

AI-powered Marketing Platform that help marketers drive growth

4.59

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Insider Platform

4.59
★★★★★
★★★★★
AI-powered Marketing Platform that help marketers drive growth

Insider platform is a growth management platform for digital marketers to drive growth across the funnel, from acquisition to activation, retention, and revenue.

Highlights
Top Business Usecases : Customer engagement,Ad management,Segmentation and targeting
Top Features : Personalization,Push Notification,Templates
Insider Platform Icon

Vendor: Insider

Company Size: 251-500

HQ Location: Singapore

Financials: Series B

Calibermind

CaliberMind | B2B Customer Data Platform

4.54

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Calibermind

4.54
★★★★★
★★★★★
CaliberMind | B2B Customer Data Platform

Calibermind is a Customer Data Platform built for B2B Marketers, and Finance teams for growing revenue and optimizing pipeline using data, analytics and automation. It can be used in large enterprises and businesses of all sizes.

Highlights
Top Business Usecases : Account management,Advertisement,Engagement management
Top Features : Dashboard,Personalization
Calibermind Icon

Vendor: Calibermind

Founded: 2016

Company Size: 11-50

HQ Location: 2000 Central Ave., Boulder, CO 80301, US

Financials: Seed

Hull

Customer data platform that help brands shape meaningful relationships with their customers

4.53

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Hull

4.53
★★★★★
★★★★★
Customer data platform that help brands shape meaningful relationships with their customers

Hull is a customer data platform that collects, unifies and enriches your product, marketing and sales data and synchronizes it to all your tools. It is suited for businesses looking to handle customer data in a unified location and engage loyal customers at scale.

Highlights
Top Business Usecases : Campaign management,Campaign analytics,Segmentation and targeting
Top Features : Personalization,Capture information,Auto update
Hull Icon

Vendor: Hull

Company Size: 11-50

HQ Location: Hull and East Yorkshire UK

Financials: Seed

BlueVenn Marketing Platform

Customer Data Platform that connect marketers with their customers

4.51

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BlueVenn Marketing Platform

4.51
★★★★★
★★★★★
Customer Data Platform that connect marketers with their customers

BlueVenn Marketing Platform is a customer data platform (CDP) for marketers to consolidate their data, undertake customer analytics and execute automated omnichannel customer journeys. It is suitable for businesses across a variety of industries including retail, finance, publishing, travel and leisure.

Highlights
Top Business Usecases : Engagement management,Customer case management,Helpdesk management
Top Features : Personalization
BlueVenn Marketing Platform Icon

Vendor: Blue Sheep

HQ Location: The Quadrangle, Imperial Square, Cheltenham, Gloucestershire GL50 1PZ, GB

Tealium

Real-time customer data orchestration solutions and enterprise tag management to collect, unify and leverage their customer data

4.50

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Tealium

4.50
★★★★★
★★★★★
Real-time customer data orchestration solutions and enterprise tag management to collect, unify and leverage their customer data

Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Personalization,Templates,Feedback surveys
Tealium Icon

Vendor: Tealium

Founded: 2008

Company Size: 501-1000

HQ Location: 11095 Torreyana Road San Diego, CA 92121

Financials: Series F

Funnel

Automated Data Collection & Marketing Reports

4.50

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Funnel

4.50
★★★★★
★★★★★
Automated Data Collection & Marketing Reports

Funnel is a marketing data intelligence platform for agencies, eCommerce, retail that supports data collection from any marketing or advertising data source and transforms marketing data into automated marketing reports. It helps to improve ROI and acquire customers.

Highlights
Top Business Usecases : Advertisement,Campaign management,Social media management
Top Features : Dashboard,SEM
Funnel Icon

Vendor: Funnel.io

HQ Location: Drottninggatan 89, Stockholm, SE

Segment Personas

Customer Data Platform to personalize every interaction to understand the customer journey

4.49

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Segment Personas

4.49
★★★★★
★★★★★
Customer Data Platform to personalize every interaction to understand the customer journey

Segment is a customer data platform usable in Enterprises, Retail, Marketplaces, Startups, Media and B2B organizations.

Highlights
Top Business Usecases : Advertisement,Engagement management,Communication management
Top Features : Personalization,Ticketing,Dashboard
Segment Personas Icon

Vendor: Segment

Founded: 2011

Company Size: 251-500

HQ Location: 100 California Street, Suite 700 San Francisco, CA 94111

Financials: Series D

adverity

Adverity | Data Intelligence Platform for Business Growth

4.48

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adverity

4.48
★★★★★
★★★★★
Adverity | Data Intelligence Platform for Business Growth

Adverity is a Marketing Analytics platform enabling data acquisition, visualizations, and augmented analytics to provide data based insights that can be used by agencies and brands for performance optimization and growth. It can be used across industries such as eCommerce, Telecom, Travel, Hospitality and more.

Highlights
Top Business Usecases : Advertisement,Campaign management,Helpdesk management
Top Features : Dashboard,Widgets,Calculator
adverity Icon

Vendor: Adverity

Company Size: 101-250

HQ Location: Mariahlifer Strasse 41-43, TOP B6, Vienna, Austria 1060, AT

Financials: Series B

ReSci

Email marketing automation with AI to deliver relevant experiences to the customers

4.46

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ReSci

4.46
★★★★★
★★★★★
Email marketing automation with AI to deliver relevant experiences to the customers

ReSci is email automation and customer data platform that empower innovative marketers with artificial intelligence to deliver relevant experiences to their customers. It helps to enhance customer relationships and increase customer lifetime value.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Personalization,Micro customer segmenting,Templates
ReSci Icon

Vendor: Retention Science

Company Size: 51-100

HQ Location: 2601 Ocean Park Blvd. Ste 104, Santa Monica, CA 90405, US

Financials: Series A

Amperity Customer Data Management

Customer Data Platform built for the needs of the enterprise

4.42

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Amperity Customer Data Management

4.42
★★★★★
★★★★★
Customer Data Platform built for the needs of the enterprise

Amperity is a Customer Data Platform usable by Marketing, Analytics and IT teams. Amperity delivers a 360 degree customer insights view which can be used by these teams for personalising any customer interaction.

Highlights
Top Business Usecases : Engagement management,Lifetime value management,Advertisement
Top Features : Personalization,Recording,Dashboard
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Vendor: Amperity

HQ Location: 701 5th Ave, 26th Floor, Seattle, Washington 98104, US

Acquia AgilOne

Customer Data Platform to generate rich insights that drive engagement

4.41

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Acquia AgilOne

4.41
★★★★★
★★★★★
Customer Data Platform to generate rich insights that drive engagement

Acquia AgilOne is the leading customer data platform for enterprise brands to know customers, respond authentically, and maximize lifetime value. It also helps to increase sales and revenue.

Highlights
Top Business Usecases : Helpdesk management,Engagement management,Engaging and following up
Top Features : Personalization
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Vendor: Acquia

Company Size: 501-1000

HQ Location: 53 State Street, Exchange Place, Boston, MA 02109, US

Financials: Series G

Selligent Marketing Cloud

Marketing Automation to engage customers across all critical channels.

4.40

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Selligent Marketing Cloud

4.40
★★★★★
★★★★★
Marketing Automation to engage customers across all critical channels.

Selligent Marketing Cloud is an AI-powered omnichannel marketing automation platform that enables B2C marketers to provide personalized customer experiences across all channels and devices.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Campaign management
Top Features : Personalization,Templates,Feedback surveys
Selligent Marketing Cloud Icon

Vendor: Selligent

Founded: 1988

Company Size: 501-1000

HQ Location: 550 S. Winchester Blvd Suite 250 San Jose CA – 95128

Financials: M&A

Ometria Platform

Customer marketing for retail | Ometria.com?

4.39

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Ometria Platform

4.39
★★★★★
★★★★★
Customer marketing for retail | Ometria.com?

Ometria Platform is a customer marketing platform for marketing teams for creating personalized experiences across the customer journey to increase customer engagement and revenue.

Highlights
Top Business Usecases : Channel marketing,Engagement management,Communication management
Top Features : Personalization
Ometria Platform Icon

Vendor: Ometria

Company Size: 101-250

HQ Location: The Tea Building, London, London E1 6JJ, GB

Simon CDP

Customer Data Platform to deliver data-driven, personalized customer experiences

4.39

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Simon CDP

4.39
★★★★★
★★★★★
Customer Data Platform to deliver data-driven, personalized customer experiences

Simon Data is a customer data platform that empowers brands to deliver data-driven, personalized customer experience. It is suited for enterprises looking to engage customers and enhance business by creating incredible customer experience.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Personalization,Recording,Feedback surveys
Simon CDP Icon

Vendor: Simon data

Company Size: 51-100

HQ Location: 154 W 14th St, 7th Floor, New York, New York(NY) 10011, US

Financials: Series C

Buxton Analytics Platform

Business Analytics Platform to identify new locations or evaluate performance

4.39

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Buxton Analytics Platform

4.39
★★★★★
★★★★★
Business Analytics Platform to identify new locations or evaluate performance

Buxton Analytics Platform provides customer analytics solutions, location analytics to identify new locations or evaluate performance in existing ones, and potential for market growth. It can be used across industries such as Retail, Healthcare, Restaurants, Franchise,

Highlights
Top Business Usecases : Knowledge management,Engaging and following up,Engagement management
Top Features : Dashboard,Micro customer segmenting,Recording
Buxton Analytics Platform Icon

Vendor: Buxton

Company Size: 101-250

HQ Location: 2651 S. Polaris Dr., Fort Worth, TX 76137, US

Financials: Private

Maropost

Marketing Automation platform for multi-channel customer engagement

4.38

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Maropost

4.38
★★★★★
★★★★★
Marketing Automation platform for multi-channel customer engagement

Maropost is a unified customer engagement platform that connects companies with their customers at every step of their journey. It is designed for enterprises looking to engage the audience with personalized messages across every channel to boost engagement and revenue.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Campaign management
Top Features : Personalization,Dashboard,Landing page
Maropost Icon

Vendor: Maropost

Founded: 2011

Company Size: 101-250

HQ Location: 155 University Ave. Suite 1900 Toronto Ontario M5H 3B7 Canada

Financials: Private

BuyerGenomics

Database Marketing | BuyerGenomics

4.38

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BuyerGenomics

4.38
★★★★★
★★★★★
Database Marketing | BuyerGenomics

BuyerGenomics is a predictive marketing automation software that delivers the ability to target right message to the right person at the right time. It is suited for businesses looking to grow customer value and improve customer acquisition.

Highlights
Top Business Usecases : Engagement management,Database marketing,Lifetime value management
Top Features : Personalization,Recording
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Vendor: BuyerGenomics

Company Size: 11-50

Financials: NA

Listrak

Marketing automation platform that delivers seamless, personalized cross-channel interactions

4.38

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Listrak

4.38
★★★★★
★★★★★
Marketing automation platform that delivers seamless, personalized cross-channel interactions

Listrak is a marketing automation platform for retailers which provides seamless, personalized customer interactions to accelerate growth and engagement.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead analytics
Top Features : Personalization,Alerts: popups & Notifications,Templates
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Vendor: Listrak

Founded: 1999

Company Size: 251-500

HQ Location: Listrak, 100 West Millport Road, Lititz, PA 17543

Financials: Private

Zaius

CDP assisting growing brands with relevance across the entire customer journey

4.38

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Zaius

4.38
★★★★★
★★★★★
CDP assisting growing brands with relevance across the entire customer journey

Zaius is a Customer Data Platform (CDP) for marketing, service teams to accelerate customer revenue and loyalty.

Highlights
Top Business Usecases : Engagement management,Campaign management,Lifetime value management
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
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Vendor: Optimizely

Company Size: 251-500

HQ Location: 631 Howard Street, San Francisco, CA 94105, US

Financials: Series C

Boxever

Customer Data Platform to build smarter digital products and experiences

4.37

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Boxever

4.37
★★★★★
★★★★★
Customer Data Platform to build smarter digital products and experiences

Boxever is a personalization platform that can be used in industries such as marketing, e-commerce, Gaming, Retail, Banking and more. It uses data and AI to help brands make customer interactions smarter and deliver personalized customer experience to increase conversions, sales and engagement.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Personalization
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Vendor: Boxever

HQ Location: Ashford House, Tara St, Dublin, IE

FirstHive

Customer Data Platform to build persistent customer identities

4.36

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FirstHive

4.36
★★★★★
★★★★★
Customer Data Platform to build persistent customer identities

FirstHive is a customer data platform that builds unique customer identities by collecting data from various sources. It allows enterprises to execute data-driven marketing by targeting customers.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Social media management
Top Features : Dashboard,Personalization,Recording
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Vendor: FirstHive

Company Size: 11-50

Financials: NA

Ascent360

Data Driven Marketing Platform that result in immediate returns and lifetime advocates

4.36

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Ascent360

4.36
★★★★★
★★★★★
Data Driven Marketing Platform that result in immediate returns and lifetime advocates

Ascent360 is a Customer Data Platform for B2C companies enabling businesses to grow revenue and create authentic relationships with prospects and customers..

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Personalization,Feedback surveys,Ticketing
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Vendor: Ascent360

HQ Location: 651 Corporate Circle Ste. 204 Golden, CO 80401

Lattice Data Cloud

Data Cloud | focus on the accounts that are most likely to purchase

4.35

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Lattice Data Cloud

4.35
★★★★★
★★★★★
Data Cloud | focus on the accounts that are most likely to purchase

Lattice Data Cloud is a Marketing Data Intelligence Software. The Lattice Data Cloud assembles a comprehensive set of buying signals to fuel predictive insights in Lattice’s easy to use and deploy applications that help marketing and sales.

Highlights
Top Business Usecases : Account management,Engagement management,Engaging and following up
Top Features : Personalization,Predictive scoring,Predictive analytics
Lattice Data Cloud Icon

Vendor: Lattice Engines

Founded: 2006

Company Size: 101-250

HQ Location: 1820 Gateway Drive, Suite 200 San Mateo, CA 94404

Financials: M&A

CustomerLabs CDP

Customer Data Platform to streamline your marketing operations

4.35

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CustomerLabs CDP

4.35
★★★★★
★★★★★
Customer Data Platform to streamline your marketing operations

CustomerLabs CDP is a Digital Marketing Infrastructure for small marketing teams with big ambitions. It helps marketers to track, unify and sync customer data across websites, CRM and other marketing tools without writing a single line of code. It helps to enhance customer relationships, improve ROI and increase sales and revenue.

Highlights
Top Business Usecases : Lead tracking,Advertisement,Engagement management
Top Features : Recording,Landing page
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Vendor: CustomerLabs

HQ Location: Chennai, Tamil Nadu

ActionIQ

Customer Data Platform to deliver exceptional customer experiences across every touchpoint.

4.34

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ActionIQ

4.34
★★★★★
★★★★★
Customer Data Platform to deliver exceptional customer experiences across every touchpoint.

ActionIQ is an Enterprise Customer Data Platform enabling data consolidation and personalised customer experiences at scale.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Personalization,Alerts: popups & Notifications
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Vendor: ActionIQ

HQ Location: 50 W 23rd Street, Suite 6A, New York, New York 10010, US

mParticle

Customer data platform to simplify your customer data infrastructure

4.34

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mParticle

4.34
★★★★★
★★★★★
Customer data platform to simplify your customer data infrastructure

mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences.

Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Personalization,Dashboard,Alerts: popups & Notifications
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Vendor: mParticle

Company Size: 51-100

HQ Location: 257 Park Ave South, 9th Floor, New York, NY 10010, US

Financials: Series C

Tealium Audiencestream CDP

Customer Data Platform to Understand and Engage Your Customers in Real Time

4.34

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Tealium Audiencestream CDP

4.34
★★★★★
★★★★★
Customer Data Platform to Understand and Engage Your Customers in Real Time

Tealium Audiencestream CDP is a Customer data platform that provides unified customer data and real-time audience engagement. It can be deployed in enterprises across various industries for use by the Marketing, Customer Experience, and Business Intelligence teams.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Personalization,Ticketing,Recording
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Vendor: Tealium

Founded: 2008

Company Size: 501-1000

HQ Location: 11095 Torreyana Road San Diego, CA 92121

Financials: Series F

Treasure Data

Customer Data Platform to drive outstanding customer experiences

4.34

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Treasure Data

4.34
★★★★★
★★★★★
Customer Data Platform to drive outstanding customer experiences

Treasure Data a Customer Data Platform that brings together various customer data through online, offline, and even from IoT devices – to create individual customer profiles. It helps to increase ROI, sales & revenue.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Personalization,Dashboard,Feedback surveys
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Vendor: arm limited

HQ Location: 110 Fulbourn Road, Cambridge, Cambs CB1 9NJ, GB

Nominow

Customer Data Platform that enables to understand your customers

4.32

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Nominow

4.32
★★★★★
★★★★★
Customer Data Platform that enables to understand your customers

Nominow is a Customer Data Platform Software. Nominow collects and combines customer data from online and offline journeys into a Single Customer View (SCV). It enables to have a relevant dialogue with the customer wherever they are in the Customer Journey.

Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Loyalty management
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Vendor: Nominow

Company Size: 11-50

Financials: NA

Piwik PRO

Analyze the customer journey across websites and apps

4.31

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Piwik PRO

4.31
★★★★★
★★★★★
Analyze the customer journey across websites and apps

Piwik PRO is a digital analytics platform empowering organizations to analyze and streamline customer journeys. It helps to enhance customer relationships and improve internal communications.

Highlights
Top Business Usecases : Engagement management,Campaign management,Engaging and following up
Top Features : Dashboard,Personalization,Widgets
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Vendor: Piwik Pro

Founded: 2013

Company Size: 101-250

HQ Location: ul. ?w. Antoniego 2/4 50-073 Wroc?aw Poland

Financials: Series A

SessionM

Customer Data & Engagement Platform to increase customer loyalty

4.31

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SessionM

4.31
★★★★★
★★★★★
Customer Data & Engagement Platform to increase customer loyalty

SessionM is a customer loyalty and engagement platform. It is purpose-built to increase customer loyalty through delivering superior personalized experiences leveraging customer data. Each element of the platform is designed to enhance the loyalty, profitability, and satisfaction of customers.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Loyalty management
Top Features : Personalization,Recording,Alerts: popups & Notifications
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Vendor: SessionM

HQ Location: 2 Seaport Lane, Boston, MA 02210, US

Leadspace Customer Data Platform

Customer Data Platform to drive personalized customer engagement with industry-leading data & AI

4.28

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Leadspace Customer Data Platform

4.28
★★★★★
★★★★★
Customer Data Platform to drive personalized customer engagement with industry-leading data & AI

Leadspace Customer Data Platform helps B2B sales and marketing team to drive personalized customer engagement with a focus on growing revenue. This CDP platform helps to manage customer data with AI backed technology.

Highlights
Top Business Usecases : ABM,Customer engagement,Engaging and following up
Top Features : Personalization,Predictive scoring,Recording
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Vendor: Leadspace

Founded: 2016

Company Size: 51-100

HQ Location: 445 Bush St, San Francisco, California 94108, US

Financials: Series C

Optimove

Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

4.28

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Optimove

4.28
★★★★★
★★★★★
Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lifetime value management
Top Features : Personalization,Dashboard,Calculator
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Vendor: Optimove

Company Size: 101-250

HQ Location: 217 West 21st St., 2nd Floor, New York, New York 10011, US

Financials: Series A

Leadboxer Lead Generation

Lead and customer intelligence platform that automatically identify website visitors

4.28

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Leadboxer Lead Generation

4.28
★★★★★
★★★★★
Lead and customer intelligence platform that automatically identify website visitors

Leadboxer Lead Generation is a lead management platform designed to help sales professionals to track the identity of the website visitors, visitor activity and gather the required information to close the deals.

Highlights
Top Business Usecases : Generation of new leads,Engagement management,Engaging and following up
Top Features : Personalization,Calculator,Alerts: popups & Notifications
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Vendor: Leadboxer

Founded: 2014

Company Size: 11-50

HQ Location: Singel 542 1017 AZ Amsterdam The Netherlands

Financials: Seed

NGDATA

Customer Data Platform driving engagement with the customers and build more successful relationships

4.26

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NGDATA

4.26
★★★★★
★★★★★
Customer Data Platform driving engagement with the customers and build more successful relationships

NGDATA, founded in 2012, lets you better engage with your customers. Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles (Customer DNATM) and drives truly personalized customer experiences through real-time interaction management. With capabilities beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn and lowering cost per conversion.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Customer feedback management
Top Features : Personalization,Feedback surveys,Dashboard
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Vendor: NGDATA

Company Size: 101-250

HQ Location: Sluisweg 2 Bus 10 9000 Gent Belgium

Financials: Series C

Blueshift

Customer Data Platform that activates data across the entire omnichannel customer journey

4.25

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Blueshift

4.25
★★★★★
★★★★★
Customer Data Platform that activates data across the entire omnichannel customer journey

Blueshift is a Customer Data Platform including Multi Channel activation. Emails, Mobile Push, SMS, Personalized web experiences, Conversational marketing and Audience Ad targeting are some of the channels used for customer conversion campaigns.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Campaign management
Top Features : Personalization,Templates,Alerts: popups & Notifications
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Vendor: Blueshift

Founded: 2014

Company Size: 11-50

HQ Location: San Francisco, CA

Financials: Series B

Ensighten

Cybersecurity software solution for Organizations to Control Your Data Destiny

4.23

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Ensighten

4.23
★★★★★
★★★★★
Cybersecurity software solution for Organizations to Control Your Data Destiny

Ensighten is a cybersecurity software solution for organizations to provide client-side protection against data loss, injection and intrusion.

Highlights
Top Business Usecases : Advertisement,Engagement management,Engaging and following up
Top Features : Personalization
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Vendor: Ensighten

Founded: 2009

Company Size: 51-100

HQ Location: 226 Airport Parkway, Suite 390,San Jose, CA 95110

Financials: Series C

RedEye Marketing Automation Platform

RedEye Marketing Automation: Powerful Marketing Automation Hub, driven by data

4.18

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RedEye Marketing Automation Platform

4.18
★★★★★
★★★★★
RedEye Marketing Automation: Powerful Marketing Automation Hub, driven by data

RedEye Marketing Automation Platform has the ability to tie all of marketing channels together using a single customer view database. It runs all aspects of marketing strategy seamlessly across channels and devices.

Highlights
Top Business Usecases : Engagement management,Channel marketing,Engaging and following up
Top Features : Personalization
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Vendor: RedEye

Company Size: 11-50

HQ Location: Oak House, Crewe Hall Farm, Cheshire, CW1 5UE, GB

Financials: Private

Emarsys Marketing Automation

Intuitive Reporting and Insights

4.15

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Emarsys Marketing Automation

4.15
★★★★★
★★★★★
Intuitive Reporting and Insights

Emarsys Marketing Automation is an omnichannel customer engagement platform build to accelerate business outcomes. It is used by e-commerce, retail, travel industry. It helps to increase sales and revenue and increase customer life time value.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Personalization,Templates,Alerts: popups & Notifications
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Vendor: Emarsys

Founded: 2000

Company Size: 501-1000

HQ Location: Märzstrasse 1, Vienna, A-1150, AT

Financials: Series B

Plumb5

Real-time Customer Engagement Platform

4.13

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Plumb5

4.13
★★★★★
★★★★★
Real-time Customer Engagement Platform

Plumb5 is an Automation Platform that can be used for automating customer-centric business processes. It is built with a Unified stack enabling businesses to scale using automation, speed and accuracy. It can be used by businesses across the industry such as Banking & Finance, Healthcare, Education and more.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Social media analytics
Top Features : Personalization,Dashboard,Widgets
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Vendor: Plumb5

Founded: 2010

Company Size: 11-50

HQ Location: US Sales 20 Olivia Road Hightstown NJ-08520

Financials: Private

usermind

Usermind | Customer Engagement Hub

4.08

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usermind

4.08
★★★★★
★★★★★
Usermind | Customer Engagement Hub

Usermind empowers enterprises to actively shape customer experiences with the first real-time Experience Orchestration (XO) Platform. It helps to improve social and digital presence, enhance customer relationships and improve stakeholder relations.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Training & onboarding
Top Features : Personalization,Alerts: popups & Notifications
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Vendor: Usermind

HQ Location: 2101 4th Avenue, Suite 750, Seattle, WA 98121, US

Nextuser

NextUser delivers the next level of digital personalization.

4.00

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Nextuser

4.00
★★★★★
★★★★★
NextUser delivers the next level of digital personalization.

Nextuser is an open marketing platform orchestrating the content across different touchpoints. It helps companies and brands to contextualize their user journeys with big data, machine learning and artificial intelligence.

Highlights
Top Business Usecases : Engagement management,Channel marketing,Workflow management
Top Features : Personalization
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Vendor: NextUser

HQ Location: Pier 26, San Francisco, California 94105, US

Splio

Loyalty Marketing Platform to engage and retain their prospects and customers on all channels

4.00

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Splio

4.00
★★★★★
★★★★★
Loyalty Marketing Platform to engage and retain their prospects and customers on all channels

Splio is a Loyalty Marketing platform that helps marketers engage and retain their prospects and customers on all channels creating long-term and profitable relationships. It also helps to enter new markets and increase sales and revenue.

Highlights
Top Business Usecases : Engagement management,Campaign management,Engaging and following up
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Vendor: Splio

HQ Location: 27, Boulevard des Italiens, Paris, 75002, FR

Marketing 1by1

Marketing1by1 - CDP & Marketing Automation

3.97

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Marketing 1by1

3.97
★★★★★
★★★★★
Marketing1by1 - CDP & Marketing Automation
Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Engagement management
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Vendor: Marketing1by1

Company Size: 1-10

HQ Location: 28 place de la Gare, LILLE, 59800, FR

Mapp Cloud

Mapp - A badass digital marketing platform

3.93

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Mapp Cloud

3.93
★★★★★
★★★★★
Mapp - A badass digital marketing platform
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead analytics
Top Features : Personalization,Dashboard,Templates
Mapp Cloud Icon

Vendor: Mapp Digital

Founded: 1998

Company Size: 251-500

HQ Location: 9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Financials: Private