Optimizely Data Platform Overview
Optimizely Data Platform enables scalable data integration across all channels quickly. It enhances customer data management for improved marketing efficiency.
Use Cases
Customers recommend Engagement Management, Lifetime Value Management, Campaign Management, as the business use cases that they have been most satisfied with while using Optimizely Data Platform.
Business Priorities
Increase Customer Life Time Value and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Optimizely Data Platform.
Optimizely Data Platform Use-Cases and Business Priorities: Customer Satisfaction Data
Optimizely Data Platform works with different mediums / channels such as E-Mail. and Mobile.
Optimizely Data Platform's features include Personalization, Micro Customer Segmenting, Alerts: Popups & Notifications, etc. and Optimizely Data Platform support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Optimizely Data Platform analytics capabilities include Analytics, and Custom Reports.
Reviews
"Delivering this consistent, cross-channel experience has been seamless. We simply create the segment, sync it over to Facebook and Google Ad Managers, and the ads run. I don't have to worry about it. It works with no manual adjustments and saves me ...a ton of time." - Justin Roberson
Optimizely Data Platform, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Optimizely Data Platform
Top Industries
- Internet
- Information Technology and Services
- Retail
Popular in
- Small Business
- Mid Market
- Enterprise
Optimizely Data Platform is popular in Internet, Information Technology And Services, and Retail and is widely used by Small Business, Mid Market, and Enterprise.
Comprehensive Insights on Optimizely Data Platform Use Cases
How does Optimizely Data Platform facilitate Engagement Management?
What solutions does Optimizely Data Platform provide for Lifetime Value Management?
Why is Optimizely Data Platform the best choice for Campaign Management?
What solutions does Optimizely Data Platform provide for Segmentation And Targeting?
What benefits does Optimizely Data Platform offer for Loyalty Management?
37+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Optimizely Data Platform solved their Customer Data Platform needs. Cuspera uses 1157 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Delivering this consistent, cross-channel experience has been seamless. We simply create the segment, sync it over to Facebook and Google Ad Managers, and the ads run. I don't have to worry about it. It works with no manual adjustments and saves me a ton of time. Testimonial By Justin Roberson |
|
Going forward, UniSA’s students will expect a level of interactive engagement while researching their study options online, so this consolidated digital platform will be of continuing importance in the future. It will form the basis of all future events such as the University’s Virtual Campus days,... Virtual Fairs and year-round Careers Expos. |
|
I think the beauty of these campaigns is that we've been able to build out and replicate these models throughout our various campaigns. It's been eye-opening to continue to watch the customer evolve within the lifecycle and hone in on the personalized shopping experience, which we feel is vital for... all brands in this day and age — and specifically to Strut This. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Justin Roberson Audiogon |
Delivering this consistent, cross-channel experience has been seamless. We simply create the segment, sync it over to Facebook and Google Ad Managers, and the ads run. I don't have to worry about it. It works with no manual adjustments and saves me a ton of time. Testimonial By Justin Roberson |
|
Matthew Sayer Sudo Roux |
Going forward, UniSA’s students will expect a level of interactive engagement while researching their study options online, so this consolidated digital platform will be of continuing importance in the future. It will form the basis of all future events such as the University’s Virtual Campus days,... Virtual Fairs and year-round Careers Expos. |
|
NATALIE LODWIG Strut This |
I think the beauty of these campaigns is that we've been able to build out and replicate these models throughout our various campaigns. It's been eye-opening to continue to watch the customer evolve within the lifecycle and hone in on the personalized shopping experience, which we feel is vital for... all brands in this day and age — and specifically to Strut This. |
Case Studies
Case Study Helix Sleep
CASE STUDY Dale Carnegie
Case Study Fox Rent-A-Car
Case Study Bidwells
Case Study Audiogon
Case Study Tea Forte
Frequently Asked Questions(FAQ)
for Optimizely Data Platform
What is Optimizely Data Platform?
Optimizely Data Platform (formerly Zaius) is a Customer Data Platform (CDP) for marketing, and service teams to accelerate customer revenue and loyalty.
Optimizely Data Platform consolidates and understands customer data and applies a layer of sophisticated analytics that segments audiences. It helps teams to build and deploy marketing campaigns, integrate into the marketing system of their choice, or integrate with other experience solutions such as service, loyalty, commerce, and more. it provides campaign features that deliver the ultimate user experience in marketing, service, and commerce. It orchestrates and automates real-time data.
Optimizely Data Platform comes with a built-in Customer Data Platform (CDP) which resolves data from across the ecosystem into a single view of the customer. With its intelligent marketing suite, marketers can orchestrate and automate real-time, behaviorally triggered messaging. This enables them to deliver relevant and effective marketing campaigns across devices and channels such as web, mobile, email, and social media.
What is Optimizely Data Platform used for?
What are the top features of Optimizely Data Platform?
Who uses Optimizely Data Platform?
What are Optimizely Data Platform alternatives?
Where is Optimizely Data Platform located?
Peers used Optimizely Data Platform for engagement management and lifetime value management
Optimizely Data Platform Competitors
Optimizely Data Platform Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (11) |
| Analytics | Read Reviews (88) |
| Custom Reports | Read Reviews (141) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (11) |
| Analytics | Read Reviews (88) |
| Custom Reports | Read Reviews (141) |
Software Failure Risk Guidance
?for Optimizely Data Platform
Overall Risk Meter
Top Failure Risks for Optimizely Data Platform
Optimizely, Inc. News
Optimizely, commercetools partner to speed up retail campaigns
Optimizely and commercetools have announced a strategic partnership to integrate Optimizely's content management, personalization, and AI capabilities with commercetools' composable commerce platform. This collaboration aims to help enterprise retailers accelerate campaign development, enhance digital experiences, and boost customer retention by enabling marketers to create content-rich product pages more efficiently.
Optimizely updates OpaI
Optimizely has launched an updated version of Opal, featuring a redesigned user interface and direct integration across the Optimizely One suite. The new Opal streamlines marketing and digital workflows, enabling task automation, brand content creation, and experimentation analysis. It leverages organizational data, campaign performance, and experimentation results to provide actionable insights for digital experience teams.
Optimizely Named a Leader in Content Management Systems by Leading ... - PR Newswire
Optimizely has been recognized as a leader for the eighth consecutive year in the Gartner Magic Quadrant for Content Marketing Platforms.
Optimizely earns Leader title in 2025 Gartner report - New Zealand
Optimizely has been named a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms and Digital Experience Platforms, marking the eighth consecutive year of recognition for its execution and vision.
Optimizely, Inc. Profile
Company Name
Optimizely, Inc.
Company Website
https://www.optimizely.com/HQ Location
119 5th Ave, 7th Floor, New York, New York Optimizely, US
Employees
251-500
Social
Financials
SERIES D
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