Optimizely Data Platform Overview
Optimizely Data Platform enables scalable data integration across all channels quickly. It enhances customer data management for improved marketing efficiency.
Use Cases
Customers recommend Engagement Management, Lifetime Value Management, Campaign Management, as the business use cases that they have been most satisfied with while using Optimizely Data Platform.
Business Priorities
Increase Customer Life Time Value and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Optimizely Data Platform.
Optimizely Data Platform Use-Cases and Business Priorities: Customer Satisfaction Data
Optimizely Data Platform works with different mediums / channels such as E-Mail. and Mobile.
Optimizely Data Platform's features include Personalization, Micro Customer Segmenting, Alerts: Popups & Notifications, etc. and Optimizely Data Platform support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Optimizely Data Platform analytics capabilities include Analytics, and Custom Reports.
Reviews
"We had tremendous success focusing on our customers in our emails and providing logical actions within our email campaigns," says Mosinski, referring to their highly relevant and beautifully designed emails. "I love the flexibility of [Data Platform...] and that it allows us to create these campaigns. And I love the investment our customer success manager has in our brand."" - Steve Mosinsk
Peer review evidence (same sources as the product rating summary)
"...This can extend one customer interaction into a holistic retail experience, ultimately driving customer satisfaction and lifetime value. ..." Zaius Begins Era of Service-Led Retail
"...Ecommerce and retail brands in the SMB & mid-market space looking to increase CLTV, average order value, and drive more repeat purchases...." Peer review from Zaius
"...The support from the Zaius crew was really what stood out, they offered meaningful support and strategic guidance as we created new marketing campaigns from scratch...." Peer review by Collin H, Account Manager, Marketing and Advertising
Optimizely Data Platform, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Optimizely Data Platform
Top Industries
- Internet
- Information Technology and Services
- Retail
Popular in
- Small Business
- Mid Market
- Enterprise
Optimizely Data Platform is popular in Internet, Information Technology And Services, and Retail and is widely used by Small Business, Mid Market, and Enterprise.
Optimizely Data Platform Customer wins, Customer success stories, Case studies
What makes Optimizely Data Platform ideal for Engagement Management?
What solutions does Optimizely Data Platform provide for Lifetime Value Management?
Why is Optimizely Data Platform the best choice for Campaign Management?
Why is Optimizely Data Platform the best choice for Segmentation And Targeting?
How does Optimizely Data Platform address your Loyalty Management Challenges?
11 buyers and buying teams have used Cuspera to assess how well Optimizely Data Platform solved their Customer Data Platform needs. Cuspera uses 1157 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We had tremendous success focusing on our customers in our emails and providing logical actions within our email campaigns," says Mosinski, referring to their highly relevant and beautifully designed emails. "I love the flexibility of [Data Platform] and that it allows us to create these campaigns.... And I love the investment our customer success manager has in our brand." |
|
We knew Optimizely would be the best partner because they have the existing technology: All our existing customer data is stored in the Optimizely Data Platform, and so are all the channels we need. Testimonial By Amanda Scarnechia |
|
When you're giving your customers the journey they're intending, they're more likely to engage. And more importantly, they're less likely to get annoyed by your emails. Now, we look at segmentation in a far more comprehensive way due to the technology and data capabilities that [Data Platform] prov...ides. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Steve Mosinsk Fox Rent-A-Car |
We had tremendous success focusing on our customers in our emails and providing logical actions within our email campaigns," says Mosinski, referring to their highly relevant and beautifully designed emails. "I love the flexibility of [Data Platform] and that it allows us to create these campaigns.... And I love the investment our customer success manager has in our brand." |
|
Amanda Scarnechia Scotts |
We knew Optimizely would be the best partner because they have the existing technology: All our existing customer data is stored in the Optimizely Data Platform, and so are all the channels we need. Testimonial By Amanda Scarnechia |
|
Laur Fiatoa Helix Sleep |
When you're giving your customers the journey they're intending, they're more likely to engage. And more importantly, they're less likely to get annoyed by your emails. Now, we look at segmentation in a far more comprehensive way due to the technology and data capabilities that [Data Platform] prov...ides. |
Optimizely Customers Saw 446% 3-year ROI and Sub-Six-Month Payback with AI-Powered Digital Experience Solutions
Optimizely - Information Technology And Services - Large
Frequently Asked Questions(FAQ)
for Optimizely Data Platform
What is Optimizely Data Platform?
Optimizely Data Platform (formerly Zaius) is a Customer Data Platform (CDP) for marketing, and service teams to accelerate customer revenue and loyalty.
Optimizely Data Platform consolidates and understands customer data and applies a layer of sophisticated analytics that segments audiences. It helps teams to build and deploy marketing campaigns, integrate into the marketing system of their choice, or integrate with other experience solutions such as service, loyalty, commerce, and more. it provides campaign features that deliver the ultimate user experience in marketing, service, and commerce. It orchestrates and automates real-time data.
Optimizely Data Platform comes with a built-in Customer Data Platform (CDP) which resolves data from across the ecosystem into a single view of the customer. With its intelligent marketing suite, marketers can orchestrate and automate real-time, behaviorally triggered messaging. This enables them to deliver relevant and effective marketing campaigns across devices and channels such as web, mobile, email, and social media.
What is Optimizely Data Platform used for?
What are the top features of Optimizely Data Platform?
Who uses Optimizely Data Platform?
What are Optimizely Data Platform alternatives?
Where is Optimizely Data Platform located?
Peers used Optimizely Data Platform for engagement management and lifetime value management
Optimizely Data Platform Competitors
Optimizely Data Platform Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (11) |
| Analytics | Read Reviews (88) |
| Custom Reports | Read Reviews (141) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (11) |
| Analytics | Read Reviews (88) |
| Custom Reports | Read Reviews (141) |
Software Failure Risk Guidance
?for Optimizely Data Platform
Overall Risk Meter
Top Failure Risks for Optimizely Data Platform
Optimizely, Inc. News
Optimizely and Deloitte Digital partner on AI marketing ops
Optimizely and Deloitte Digital have formed a strategic partnership to enhance AI-powered marketing operations. This collaboration focuses on integrating Optimizely's personalization, content, and experimentation capabilities with Deloitte's expertise in marketing operating models and change management. The partnership aims to bridge the gap between AI investment and measurable performance by redesigning workflows and governance frameworks, ultimately improving marketing execution and outcomes.
Optimizely and Deloitte Digital to boost AI-powered marketing transformation
Optimizely and Deloitte Digital have partnered to enhance AI-powered marketing transformation. This collaboration aims to leverage Optimizely's digital experience platform with Deloitte's consulting expertise to deliver innovative marketing solutions.
Optimizely and Deloitte Digital collaborate to help accelerate AI-powered marketing transformation
Optimizely and Deloitte Digital have announced a strategic collaboration to enhance AI-powered marketing transformations. This partnership combines Optimizely's digital experience platform with Deloitte's expertise in marketing transformation, aiming to provide a structured AI journey for brands. The collaboration focuses on integrating AI into marketing workflows to drive measurable growth.
Optimizely Reports 42% Quarter-Over-Quarter ARR Growth for Its AI Agent Orchestration Platform
Optimizely reports a 42% quarter-over-quarter ARR growth for its AI Agent Orchestration Platform, Optimizely Opal. The platform has seen increased adoption, with nearly 1,700 customers building over 4,000 AI agents, executing 172,000 tasks across marketing workflows. This growth is driven by the platform's ability to automate and complete multi-step tasks, enhancing productivity and reducing manual efforts.
Optimizely, Inc. Profile
Company Name
Optimizely, Inc.
Company Website
https://www.optimizely.com/HQ Location
119 5th Ave, 7th Floor, New York, New York Optimizely, US
Employees
251-500
Social
Financials
SERIES D
