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Optimizely Data Platform is popular in Internet, Information Technology And Services, and Retail industries and is widely used by Small Business, Mid Market, and Enterprise.
Optimizely Data Platform Product Overview
Optimizely Data Platform enables scalable data integration across all channels quickly. It enhances customer data management for improved marketing efficiency.
How satisfied the customers are with Optimizely Data Platform use-cases
Reviews
"When you're giving your customers the journey they're intending, they're more likely to engage. And more importantly, they're less likely to get annoyed by your emails. Now, we look at segmentation in a far more comprehensive way due to the technolo...gy and data capabilities that [Data Platform] provides." - Laur Fiatoa
"I think the beauty of these campaigns is that we've been able to build out and replicate these models throughout our various campaigns. It's been eye-opening to continue to watch the customer evolve within the lifecycle and hone in on the personaliz...ed shopping experience, which we feel is vital for all brands in this day and age — and specifically to Strut This." - NATALIE LODWIG
Optimizely Data Platform Customer Insights, Testimonials and Case Studies
Why is Optimizely Data Platform the best choice for Engagement Management?
What Are the key features of Optimizely Data Platform for Lifetime Value Management?
What makes Optimizely Data Platform ideal for Campaign Management?
How does Optimizely Data Platform address your Segmentation And Targeting Challenges?
What benefits does Optimizely Data Platform offer for Loyalty Management?
What is Optimizely Data Platform?
Optimizely Data Platform (formerly Zaius) is a Customer Data Platform (CDP) for marketing, and service teams to accelerate customer revenue and loyalty.
Optimizely Data Platform consolidates and understands customer data and applies a layer of sophisticated analytics that segments audiences. It helps teams to build and deploy marketing campaigns, integrate into the marketing system of their choice, or integrate with other experience solutions such as service, loyalty, commerce, and more. it provides campaign features that deliver the ultimate user experience in marketing, service, and commerce. It orchestrates and automates real-time data.
Optimizely Data Platform comes with a built-in Customer Data Platform (CDP) which resolves data from across the ecosystem into a single view of the customer. With its intelligent marketing suite, marketers can orchestrate and automate real-time, behaviorally triggered messaging. This enables them to deliver relevant and effective marketing campaigns across devices and channels such as web, mobile, email, and social media.
What is Optimizely Data Platform used for?
What are the top features of Optimizely Data Platform?
Who uses Optimizely Data Platform?
What are Optimizely Data Platform alternatives?
Where is Optimizely Data Platform located?
11 buyers and buying teams have used Cuspera to assess how well Optimizely Data Platform solved their Customer Data Platform needs. Cuspera uses 1157 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
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When you're giving your customers the journey they're intending, they're more likely to engage. And more importantly, they're less likely to get annoyed by your emails. Now, we look at segmentation in a far more comprehensive way due to the technology and data capabilities that [Data Platform] prov...ides. |
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I think the beauty of these campaigns is that we've been able to build out and replicate these models throughout our various campaigns. It's been eye-opening to continue to watch the customer evolve within the lifecycle and hone in on the personalized shopping experience, which we feel is vital for... all brands in this day and age — and specifically to Strut This. |
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We knew Optimizely would be the best partner because they have the existing technology: All our existing customer data is stored in the Optimizely Data Platform, and so are all the channels we need. Testimonial By Amanda Scarnechia |
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Laur Fiatoa Helix Sleep |
When you're giving your customers the journey they're intending, they're more likely to engage. And more importantly, they're less likely to get annoyed by your emails. Now, we look at segmentation in a far more comprehensive way due to the technology and data capabilities that [Data Platform] prov...ides. |
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NATALIE LODWIG Strut This |
I think the beauty of these campaigns is that we've been able to build out and replicate these models throughout our various campaigns. It's been eye-opening to continue to watch the customer evolve within the lifecycle and hone in on the personalized shopping experience, which we feel is vital for... all brands in this day and age — and specifically to Strut This. |
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Amanda Scarnechia Scotts |
We knew Optimizely would be the best partner because they have the existing technology: All our existing customer data is stored in the Optimizely Data Platform, and so are all the channels we need. Testimonial By Amanda Scarnechia |
Peers used Optimizely Data Platform for engagement management and lifetime value management
Optimizely Data Platform Competitors
Optimizely Data Platform Features
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| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (11) |
| Analytics | Read Reviews (88) |
| Custom Reports | Read Reviews (141) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (11) |
| Analytics | Read Reviews (88) |
| Custom Reports | Read Reviews (141) |
Software Failure Risk Guidance
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Overall Risk Meter
Top Failure Risks for Optimizely Data Platform
Optimizely, Inc. Profile
Company Name
Optimizely, Inc.
Company Website
https://www.optimizely.com/HQ Location
119 5th Ave, 7th Floor, New York, New York Optimizely, US
Employees
251-500
Social
Financials
SERIES D
