Customer stories

Product Business Settings

Tealium is popular in Retail, Information Technology And Services, and Internet industries and is widely used by Large Enterprise, Enterprise, and Mid Market.

Tealium Product Overview

Tealium provides a comprehensive Customer Data Platform that streamlines data collection and delivery from various sources. It supports integration with over 1,000 vendors and simplifies the deployment and management of vendor tags.

How satisfied the customers are with Tealium use-cases

Reviews

"...Tealium gives marketers a comprehensive solution for managing their third-party digital marketing vendor tags and then correlating the data those tags generate into a clean, actionable source. ...." Peer review from Featured Customers

Tealium Customer Insights, Testimonials and Case Studies

How can Tealium enhance your Engagement Management process?

How efficiently Does Tealium manage your Digital Marketing?

How efficiently Does Tealium manage your Product Marketing?

Why is Tealium the best choice for Onboarding?

What is Tealium?

Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, files and more. It enables technology vendors, such as analytics and media services, from a central data collection hub. Users can use event specifications to assign required data elements for incoming event data. It can monitor live data flows, with insight into whether or not it meets the specification or needs attention. It helps to build insights and value directly into a portable and customer-centric data asset that can flow across tech stack and organization. It supports sending customer data to any end-point destination via many types of integration capabilities including tags, APIs and local storage for data layer enrichment.

Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer's workload. Tealium has a data layer API that enables the remote management of the universal data object.

What is Tealium used for?

Tealium is a Customer Data Platform Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Engagement Management, Advertisement and Digital Marketing .

What are the top features of Tealium?

Personalization, Templates and Feedback surveys are some of the top features of Tealium.

Who uses Tealium?

Tealium is used by Retail, Information Technology And Services and Internet among other industries.

What are Tealium alternatives?

Where is Tealium located?

Tealium is headquartered at 11095 Torreyana Road San Diego, CA 92121.

11 buyers and buying teams have used Cuspera to assess how well Tealium solved their Customer Data Platform needs. Cuspera uses 995 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

 

Tealium customers achieve 25% increase in return-on-ad spend via CAPI integration capabilities

Tealium customers have experienced a 25% increase in return-on-ad spend through the company's CAPI integration capabilities.

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A major telecommunications company - Telecommunications

Tealium AIStream helped a major telecommunications company improve call routing. The company used real-time propensity-to-buy scores to send high-potential callers to a special sales team. This aimed... to increase conversion rates and reduce dropped calls. Tealium provided real-time data for the scoring model. Adobe Analytics tracked call and interaction data. The new system routed high-propensity callers directly, instead of using the standard process.

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a leading global electronics company - Consumer Electronics

Tealium AIStream helped a leading global electronics company improve e-commerce conversions. The company faced high cart abandonment and slow retargeting with traditional methods. They used Tealium’s... TiQ Tag Management and EventStream to collect real-time customer data. Custom business rules and serverless functions enabled fast, AI-driven predictions and dynamic website responses. This solution allowed the company to engage shoppers instantly and increase conversion rates.

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Leading Healthcare Organization - Hospital & Health Care

Tealium helped a leading US healthcare organization implement HIPAA-compliant data collection and analytics. The organization lost key analytics tools after new OCR guidance in 2022, creating a gap i...n patient insights. They needed to restore visibility into digital behavior and maintain compliance. A cross-functional team evaluated vendors and chose Tealium. Tealium's solution enabled secure, compliant data collection and actionable insights for better digital experiences.

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ABN AMRO - Banking - Very Large

Tealium AudienceStream Customer Data Platform helped ABN AMRO boost click-through rates by up to 280% on owned channels. The bank used Tealium to unify first-party customer data and deliver personali...zed, real-time content in online and mobile banking. This improved customer engagement and dialogue, while maintaining strict privacy standards. ABN AMRO enhanced its digital banking experience without complex data science models.

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A global pharmaceutical company - Pharmaceuticals

Tealium iQ Tag Management and Tealium EventStream API Hub helped a global pharmaceutical company standardize data collection across 600 digital properties. The company faced challenges with manual da...ta wrangling and inconsistent customer views. Tealium's solution reduced form fill tracking development time from 2 months to 1 day. The integration with Salesforce Marketing Cloud enabled real-time personalized customer journeys. The company now has a secure, standardized approach to global data collection and compliance.

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Introducing Tealium Data Connect - Short Demo Video

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Peers used Tealium for engagement management and advertisement

Tealium Competitors

Tealium Features

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FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (37)
Analytics

4.85/5 ★

Read Reviews (113)
Custom Reports

4.33/5 ★

Read Reviews (120)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (37)
Analytics

4.85/5 ★

Read Reviews (113)
Custom Reports

4.33/5 ★

Read Reviews (120)

Software Failure Risk Guidance

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Overall Risk Meter

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Top Failure Risks for Tealium

Tealium Inc. News

Partnership
 

Tealium, Data Axle Team Up to Deliver Smarter Auto Marketing Insights - MarTech Cube

Tealium and Data Axle have formed a strategic partnership to enhance automotive marketing insights. By integrating Data Axles verified datasets with Tealiums real-time customer data platform, the collaboration aims to unify fragmented dealership systems, enabling dealers and OEMs to make data-driven decisions. This partnership addresses consumer fatigue from inconsistent dealer communications by providing actionable, unified customer insights to improve marketing, sales, and service strategies.

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Product
 

Tealium Releases New AI Features to Accelerate Real-Time Customer Engagement

Tealium has introduced new AI features to enhance real-time customer engagement, including the Behavioral Insights Agent, Attribute Search, AI Documentation, and Global AI Settings. These updates aim to improve data governance, personalization, and segmentation, leveraging Tealium's real-time data stream to provide actionable insights and maintain data privacy.

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Product
 

Tealium releases new AI features to accelerate real-time

Tealium has launched new AI features, including the Behavioral Insights Agent, to enhance real-time customer engagement. These features transform raw data into actionable insights, enabling instant personalization and smarter segmentation. Additional enhancements include Attribute Search, AI Documentation, and Global AI Settings, which improve data governance and user control. These advancements reinforce Tealium's position as a leader in AI-powered customer data platforms.

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Product
 

Tealium unveils AIStream and consent 2.0 to enhance data management ...

Tealium has launched AIStream and Consent 2.0 to enhance data management and privacy compliance. AIStream improves AI models by refining data streams, while Consent 2.0 simplifies privacy management with real-time consent enforcement. These updates include advanced integrations with cloud data warehouses and will be showcased at the Digital Velocity Conferences.

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Tealium Inc. Profile

Company Name

Tealium Inc.

Company Website

https://tealium.com/

Year Founded

2008

HQ Location

11095 Torreyana Road San Diego, CA 92121

Employees

501-1000

Social

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Financials

SERIES G