About Tealium

Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, files and more. It enables technology vendors, such as analytics and media services, from a central data collection hub. Users can use event specifications to assign required data elements for incoming event data. It can monitor live data flows, with insight into whether or not it meets the specification or needs attention. It helps to build insights and value directly into a portable and customer-centric data asset that can flow across tech stack and organization. It supports sending customer data to any end-point destination via many types of integration capabilities including tags, APIs and local storage for data layer enrichment.

Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer's workload. Tealium has a data layer API that enables the remote management of the universal data object.

Cuspera Reviews

Cuspera curates public sources on the Internet such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well Tealium solves your Customer Data Platform needs.

Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities peers achieved using Tealium.

Other priorities:

  • Enhance Customer Relationships
  • Improve Efficiency
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Establish Thought Leadership
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve ROI
  • Improve Brand Engagement
  • Improve Visibility
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Advertisement , Digital Marketing , as the business use cases that they have been most satisfied while using Tealium.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Mobile

4.81/5

Read Reviews (24)

"...FOR MOBILE Engage with your customer across any device. ..." Customer Data Hub and Enterprise Tag Management
engaging and following up

4.67/5

Read Reviews (15)

Advertisement

4.78/5

Read Reviews (11)

"...Tealium is great for marketing driven orgs/e-commerce businesses that need to regularly deploy new tags for analytics, tracking and advertising purposes...." Peer review by Verified User, Director in Manufacturing, Retail
Digital Marketing with Website

4.64/5

Read Reviews (10)

"...We are going to use it as a critical element for establishing a data management layer for digital marketing...." Peer review by Russ Vander Wiel, eTransformation Program Manager, 3M Company
PEER EXPERIENCES
Engagement Management with Mobile

4.81/5

Read Reviews (24)

"...FOR MOBILE Engage with your customer across any device. ..." Customer Data Hub and Enterprise Tag Management
engaging and following up

4.81/5

Read Reviews (15)

Advertisement

4.78/5

Read Reviews (11)

"...Tealium is great for marketing driven orgs/e-commerce businesses that need to regularly deploy new tags for analytics, tracking and advertising purposes...." Peer review by Verified User, Director in Manufacturing, Retail
Digital Marketing with Website

4.64/5

Read Reviews (10)

"...We are going to use it as a critical element for establishing a data management layer for digital marketing...." Peer review by Russ Vander Wiel, eTransformation Program Manager, 3M Company

38+ more Business Use Cases

Our AI advisor, Wyz, harnessed 995 insights from peers and experts to help you assess how these Tealium use cases fit your Customer Data Platform needs.

Popular Business Setting

for Tealium

Top Industries

  • Retail
  • Information Technology and Services
  • Internet

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Peers used Tealium to Acquire customers and Enter new markets internationally or locally

Peer and Expert Opinion on Features

for Tealium

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.55/5

Read Reviews (44)
Templates

2.21/5

Read Reviews (9)
Feedback surveys

2.85/5

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Personalization

4.55/5

Read Reviews (44)
Templates

2.21/5

Read Reviews (9)
Feedback surveys

2.85/5

Read Reviews (5)

IT and Other Capabilities

for Tealium

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.48/5

Read Reviews (20)
Data Import

3.83/5

Read Reviews (84)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.48/5

Read Reviews (20)
Data Import

3.83/5

Read Reviews (84)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.59/5

Read Reviews (94)
Email Support

4.46/5

Read Reviews (5)
Chat Support

4.41/5

Read Reviews (5)
Phone Support

3.97/5

Read Reviews (6)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.59/5

Read Reviews (94)
Email Support

4.46/5

Read Reviews (5)
Chat Support

4.41/5

Read Reviews (5)
Phone Support

3.97/5

Read Reviews (6)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.68/5

Read Reviews (37)
Analytics

4.85/5

Read Reviews (113)
Custom Reports

4.33/5

Read Reviews (120)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.68/5

Read Reviews (37)
Analytics

4.85/5

Read Reviews (113)
Custom Reports

4.33/5

Read Reviews (120)

Failure Risk Guidance Security Report

?

for Tealium

Overall Risk Meter

Low Medium High

Top Failure Risks for Tealium

Vendor Profile Details

Company Name

Tealium

Company Website

https://tealium.com/

Year Founded

2008

HQ Location

11095 Torreyana Road San Diego, CA 92121

Employees

501-1000

Social

Financials

Series F