Tealium Overview
Tealium provides a comprehensive Customer Data Platform that streamlines data collection and delivery from various sources. It supports integration with over 1,000 vendors and simplifies the deployment and management of vendor tags.
Use Cases
Customers recommend Engagement Management, Advertisement, Digital Marketing, as the business use cases that they have been most satisfied with while using Tealium.
Business Priorities
Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Tealium.
Tealium Use-Cases and Business Priorities: Customer Satisfaction Data
Tealium works with different mediums / channels such as Mobile. Website. and Offline.
Tealium's features include Personalization, Templates, and Feedback Surveys. and Tealium support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Tealium analytics capabilities include Analytics, and Custom Reports.
Reviews
"...Tealium iQ instantly removed the complexities of tag management and made our digital marketing more efficient and effective...." Peer review by Martijn van Vreeden, Web Analyst , PON Automotive
Tealium, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Twilio Engage, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Tealium
Top Industries
- Retail
- Information Technology and Services
- Internet
Popular in
- Large Enterprise
- Enterprise
- Mid Market
Tealium is popular in Retail, Information Technology And Services, and Internet and is widely used by Large Enterprise, Enterprise, and Mid Market.
Tealium Customer wins, Customer success stories, Case studies
How does Tealium address your Engagement Management Challenges?
How can Tealium optimize your Advertisement Workflow?
How does Tealium address your Digital Marketing Challenges?
How efficiently Does Tealium manage your Product Marketing?
How can Tealium optimize your Onboarding Workflow?
11 buyers and buying teams have used Cuspera to assess how well Tealium solved their Customer Data Platform needs. Cuspera uses 995 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Tealium customers achieve 25% increase in return-on-ad spend via CAPI integration capabilities
Read more →Legal & General - Financial Services
Read more →Hyatt Hotels Corporation - Hospitality
Read more →A European telecommunications company - Telecommunications
Read more →Mutual of Omaha - Insurance
Read more →Introducing Tealium Data Connect - Short Demo Video
Frequently Asked Questions(FAQ)
for Tealium
What is Tealium?
Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT.
Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, files and more. It enables technology vendors, such as analytics and media services, from a central data collection hub. Users can use event specifications to assign required data elements for incoming event data. It can monitor live data flows, with insight into whether or not it meets the specification or needs attention. It helps to build insights and value directly into a portable and customer-centric data asset that can flow across tech stack and organization. It supports sending customer data to any end-point destination via many types of integration capabilities including tags, APIs and local storage for data layer enrichment.
Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer's workload. Tealium has a data layer API that enables the remote management of the universal data object.
What is Tealium used for?
What are the top features of Tealium?
Who uses Tealium?
What are Tealium alternatives?
Where is Tealium located?
Peers used Tealium for engagement management and advertisement
Tealium Competitors
Tealium Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (37) |
| Analytics | Read Reviews (113) |
| Custom Reports | Read Reviews (120) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (37) |
| Analytics | Read Reviews (113) |
| Custom Reports | Read Reviews (120) |
Software Failure Risk Guidance
?for Tealium
Overall Risk Meter
Top Failure Risks for Tealium
Tealium Inc. News
Tealium, Data Axle Team Up to Deliver Smarter Auto Marketing Insights - MarTech Cube
Tealium and Data Axle have formed a strategic partnership to enhance automotive marketing insights. By integrating Data Axles verified datasets with Tealiums real-time customer data platform, the collaboration aims to unify fragmented dealership systems, enabling dealers and OEMs to make data-driven decisions. This partnership addresses consumer fatigue from inconsistent dealer communications by providing actionable, unified customer insights to improve marketing, sales, and service strategies.
Tealium Releases New AI Features to Accelerate Real-Time Customer Engagement
Tealium has introduced new AI features to enhance real-time customer engagement, including the Behavioral Insights Agent, Attribute Search, AI Documentation, and Global AI Settings. These updates aim to improve data governance, personalization, and segmentation, leveraging Tealium's real-time data stream to provide actionable insights and maintain data privacy.
Tealium releases new AI features to accelerate real-time
Tealium has launched new AI features, including the Behavioral Insights Agent, to enhance real-time customer engagement. These features transform raw data into actionable insights, enabling instant personalization and smarter segmentation. Additional enhancements include Attribute Search, AI Documentation, and Global AI Settings, which improve data governance and user control. These advancements reinforce Tealium's position as a leader in AI-powered customer data platforms.
Tealium unveils AIStream and consent 2.0 to enhance data management ...
Tealium has launched AIStream and Consent 2.0 to enhance data management and privacy compliance. AIStream improves AI models by refining data streams, while Consent 2.0 simplifies privacy management with real-time consent enforcement. These updates include advanced integrations with cloud data warehouses and will be showcased at the Digital Velocity Conferences.
Tealium Inc. Profile
HQ Location
11095 Torreyana Road San Diego, CA 92121
Employees
501-1000
Social
Financials
SERIES G
