Tealium Overview

Tealium provides a comprehensive Customer Data Platform that streamlines data collection and delivery from various sources. It supports integration with over 1,000 vendors and simplifies the deployment and management of vendor tags.

Use Cases

Customers recommend Engagement Management, Advertisement, Digital Marketing, as the business use cases that they have been most satisfied with while using Tealium.

Other use cases:

  • Product Marketing
  • Onboarding
  • Campaign Management
  • Helpdesk Management
  • Products & Pricelist Management
  • Sending & Publishing Communications
  • Lead Analytics
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Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Tealium.

Other priorities:

  • Enhance Customer Relationships
  • Improve Efficiency
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Establish Thought Leadership
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve ROI
  • Improve Brand Engagement
  • Improve Visibility
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Tealium Use-Cases and Business Priorities: Customer Satisfaction Data

Tealium works with different mediums / channels such as Mobile. Website. and Offline.

Tealium's features include Personalization, Templates, and Feedback Surveys. and Tealium support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Tealium analytics capabilities include Analytics, and Custom Reports.

Reviews

"...User interface is simple and easy to understandOur deployment engineer and account manager have been outstanding resources for usGives us the flexibility to put our data into a readable, understandable format before it gets stored in our data warehousePuts data in the hands of a data team instead of developers..." Peer review by Courtney Craig, Site Operations Analyst, RentPath

Peer review evidence (same sources as the product rating summary)

"...This helps us learn what might be the best picture or the best call to action to really engage an audience and get our CTRs higher, and of course, our conversions higher...." Peer review by Robin Geier, Senior Display Marketing Manager, SPRING
"...Programmatic may have cut its teeth as a direct response medium, but advertisers are also starting to embrace it for upper-funnel campaigns...." Podcast: How To Build A Brand In Programmatic
"...Tealium extends our opportunities to deploy new, high-value digital marketing technologies and serves as an enabling platform for future strategies for audience segmentation and 1:1 relationship marketing...." Peer review by Justin Feder, e-commerce analyst, Buffalo Jeans

Tealium, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Twilio Segment Engage, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Tealium

Top Industries

  • Retail
  • Information Technology and Services
  • Internet

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Tealium is popular in Retail, Information Technology And Services, and Internet and is widely used by Large Enterprise, Enterprise, and Mid Market.

Tealium Customer wins, Customer success stories, Case studies

How does Tealium facilitate Engagement Management?

How does Tealium facilitate Digital Marketing?

How does Tealium facilitate Product Marketing?

How efficiently Does Tealium manage your Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Tealium solved their Customer Data Platform needs. Cuspera uses 995 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

 

NOVA Entertainment - Media And Entertainment - Large

NOVA Partners With Tealium & LiveRamp To Reach Audiences 'Around The Moments They ...

Sydney, Australia

NOVA Entertainment partners with Tealium to enhance its first-party data capabilities, enabling real-time audience data collection and activation across digital platforms. This collaboration supports... NOVA's strategy to offer advertisers sophisticated audience targeting and measurement tools, aligning with the industry's shift towards privacy-compliant data solutions.

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The whole economy is on a CDP bender': NAB next to move, picks Tealium ...

NAB has chosen Tealium's customer data platform (CDP) over Adobe and Salesforce to enhance its customer data management and marketing technology stack. This decision aligns with NAB's strategy to del...iver personalized customer experiences and reflects the growing demand for CDPs amid privacy reforms. The move is part of NAB's broader initiative to revamp its data architecture and improve customer insights.

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U.S. Auto Parts - Automotive - Medium

Carson, USA

Tealium iQ tag management helped U.S. Auto Parts reduce friction between marketing and IT. The company used Tealium to manage all digital marketing vendor tags with a simple interface. Marketing staf...f could deploy tags without IT, increasing agility and performance. Tealium improved site speed and made it easier to add new vendors. Both marketing and IT teams were excited about the solution.

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Tealium - Information Technology And Services - Medium

San Diego, USA

Tealium used its Customer Data Hub to create a real-time, omnichannel experience at its annual user conference. The team unified data from IoT beacons, mobile apps, and event systems to personalize a...ttendee engagement. Over 400 participants received tailored experiences, like custom lighting and rewards, based on real-time behavior. The solution integrated Salesforce, Pardot, Cvent, and other tools for seamless data flow. This approach showcased how unified data can drive emotional connections and innovative event marketing.

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Mezzo Labs - Marketing And Advertising - Small

London, UK

Tealium helps Mezzo Labs solve client data challenges. Mezzo Labs uses Tealium's tag management and customer data platform to unify fragmented data sources. This partnership lets Mezzo Labs deliver c...lean, real-time data for better marketing outcomes. For Nixplay, a joint client, Mezzo Labs used Tealium to drive an extra $250k in revenue during Covid-19. The program is expected to generate at least $2 million by the end of 2020.

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Kmart - Retail - Large

Melbourne, Australia

Tealium helped Kmart build a centralised consent management solution. Kmart unified customer consent data across all channels for better privacy and personalisation. The new system increased Kmart’s ...consenting customer base by 200%. Kmart now delivers privacy-first customer experiences and improved conversions. Tealium’s CDP made data accessible, supporting compliance and growth.

Read more →

Introducing Tealium Data Connect - Short Demo Video

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Tealium

What is Tealium?

Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, files and more. It enables technology vendors, such as analytics and media services, from a central data collection hub. Users can use event specifications to assign required data elements for incoming event data. It can monitor live data flows, with insight into whether or not it meets the specification or needs attention. It helps to build insights and value directly into a portable and customer-centric data asset that can flow across tech stack and organization. It supports sending customer data to any end-point destination via many types of integration capabilities including tags, APIs and local storage for data layer enrichment.

Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer's workload. Tealium has a data layer API that enables the remote management of the universal data object.

What is Tealium used for?

Tealium is a Customer Data Platform Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Engagement Management, Advertisement and Digital Marketing .

What are the top features of Tealium?

Personalization, Templates and Feedback surveys are some of the top features of Tealium.

Who uses Tealium?

Tealium is used by Retail, Information Technology And Services and Internet among other industries.

What are Tealium alternatives?

Where is Tealium located?

Tealium is headquartered at 11095 Torreyana Road San Diego, CA 92121.
lightning

Peers used Tealium for engagement management and advertisement

Tealium Competitors

Tealium Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (37)
Analytics

4.85/5 ★

Read Reviews (113)
Custom Reports

4.33/5 ★

Read Reviews (120)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (37)
Analytics

4.85/5 ★

Read Reviews (113)
Custom Reports

4.33/5 ★

Read Reviews (120)

Software Failure Risk Guidance

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for Tealium

Overall Risk Meter

Low Medium High

Top Failure Risks for Tealium

Tealium Inc. News

Product

MNTN Adds Tealium Data for AI-Powered TV Targeting

Tealium and MNTN have integrated their platforms, allowing MNTN to use Tealium's first-party audience data for AI-powered TV targeting. This integration enhances MNTN's ability to identify high-intent households, updating audience data in real-time and improving campaign precision and performance.

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Product

MNTN Brings Tealium First — Party Data Into MNTN... - SquawkNews

Tealium and MNTN have announced a native integration that allows Tealium's first-party data to be used within MNTN's Performance TV campaigns. This integration enhances MNTN's AI-powered targeting by providing real-time updates of Tealium audiences, improving campaign precision and customer engagement. The collaboration aims to optimize TV targeting by leveraging Tealium's data capabilities.

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Product

MNTN And Tealium Bring Tealium First-Party Data Into MNTN Matched To ...

Tealium has integrated its first-party data capabilities with MNTN's platform, enhancing data integration and customer data management for digital advertising.

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Product

MNTN Brings Tealium First-Party Data Into MNTN MatchedTM to Advance AI ...

MNTN integrates Tealium's first-party data into its MNTN MatchedTM platform to enhance AI capabilities.

Read more →

Tealium Inc. Profile

Company Name

Tealium Inc.

Company Website

https://tealium.com/

Year Founded

2008

HQ Location

11095 Torreyana Road San Diego, CA 92121

Employees

501-1000

Social

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Financials

SERIES G