Tealium Overview

Tealium provides a comprehensive Customer Data Platform that streamlines data collection and delivery from various sources. It supports integration with over 1,000 vendors and simplifies the deployment and management of vendor tags.

Use Cases

Customers recommend Engagement Management, Advertisement, Digital Marketing, as the business use cases that they have been most satisfied with while using Tealium.

Other use cases:

  • Product Marketing
  • Onboarding
  • Campaign Management
  • Helpdesk Management
  • Products & Pricelist Management
  • Sending & Publishing Communications
  • Lead Analytics
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Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Tealium.

Other priorities:

  • Enhance Customer Relationships
  • Improve Efficiency
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Establish Thought Leadership
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve ROI
  • Improve Brand Engagement
  • Improve Visibility
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Tealium Use-Cases and Business Priorities: Customer Satisfaction Data

Tealium works with different mediums / channels such as Mobile. Website. and Offline.

Tealium's features include Personalization, Templates, and Feedback Surveys. and Tealium support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Tealium analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We are going to use it as a critical element for establishing a data management layer for digital marketing...." Peer review by Russ Vander Wiel, eTransformation Program Manager, 3M Company

Tealium, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Twilio Engage, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Tealium

Top Industries

  • Retail
  • Information Technology and Services
  • Internet

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Tealium is popular in Retail, Information Technology And Services, and Internet and is widely used by Large Enterprise, Enterprise, and Mid Market.

Tealium Customer wins, Customer success stories, Case studies

How does Tealium facilitate Engagement Management?

What solutions does Tealium provide for Digital Marketing?

What makes Tealium ideal for Product Marketing?

What Are the key features of Tealium for Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Tealium solved their Customer Data Platform needs. Cuspera uses 995 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

 

Tealium customers achieve 25% increase in return-on-ad spend via CAPI integration capabilities

Tealium customers have experienced a 25% increase in return-on-ad spend through the company's CAPI integration capabilities.

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A leading pharmaceutical company - Pharmaceuticals - Very Large

Tealium's real-time customer data platform helped a leading pharmaceutical company shift to a direct-to-consumer model. The company unified behavioral, CRM, and media data for a 360-degree consumer v...iew. This enabled personalized digital experiences and improved patient engagement. The new platform increased prescription conversions and optimized media spend. The company now delivers better patient support and business results.

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Providence St. Joseph Health (PSJH) - Hospital & Health Care

Tealium AudienceStream helped Providence St. Joseph Health (PSJH) connect patient data across all their brands. PSJH used Tealium to collect and manage data securely and in line with privacy laws. Th...ey built a real-time view of each caller for their call center staff. This improved call center efficiency and gave patients a more personal experience. PSJH could also share data with vendors without exposing personal information.

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Global Pharmaceutical Organization - Pharmaceuticals

Tealium AudienceStream helped a global pharmaceutical organization create a single view of healthcare providers. The company integrated data from offline and digital channels into their CRM for bette...r sales call prioritization and real-time content personalization. They deployed Tealium across 50+ global websites and improved customer conversion rates by 25% through enhanced chatbot integrations. The solution ensured compliance with privacy laws and reduced IT complexity. The organization also improved ROAS and operational efficiency.

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Rohrman Auto Group - Automotive

Tealium and Snowflake helped Rohrman Auto Group fix their customer data problems. Rohrman had data spread across web, mobile, and legacy systems, making it hard to see each customer clearly. Tealium’...s customer data platform unified over two million records into clean, consented data. The integration enabled near real-time data transfer and better data governance. Rohrman now has a single view of each customer and can use advanced analytics and AI.

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Cathay - Hospitality

Tealium helped Cathay, Hong Kong’s flagship airline, transform into a premium travel lifestyle brand. The challenge was to scale personalisation and enable fast experimentation during the pandemic. T...ealium’s real-time data platform unified customer profiles and allowed over 100 personalisation use cases each year. Teams launched targeted campaigns using live data, increasing engagement and retention. Time-to-market for new ideas dropped from weeks to days.

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Introducing Tealium Data Connect - Short Demo Video

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Frequently Asked Questions(FAQ)

for Tealium

What is Tealium?

Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, files and more. It enables technology vendors, such as analytics and media services, from a central data collection hub. Users can use event specifications to assign required data elements for incoming event data. It can monitor live data flows, with insight into whether or not it meets the specification or needs attention. It helps to build insights and value directly into a portable and customer-centric data asset that can flow across tech stack and organization. It supports sending customer data to any end-point destination via many types of integration capabilities including tags, APIs and local storage for data layer enrichment.

Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer's workload. Tealium has a data layer API that enables the remote management of the universal data object.

What is Tealium used for?

Tealium is a Customer Data Platform Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Engagement Management, Advertisement and Digital Marketing .

What are the top features of Tealium?

Personalization, Templates and Feedback surveys are some of the top features of Tealium.

Who uses Tealium?

Tealium is used by Retail, Information Technology And Services and Internet among other industries.

What are Tealium alternatives?

Where is Tealium located?

Tealium is headquartered at 11095 Torreyana Road San Diego, CA 92121.
lightning

Peers used Tealium for engagement management and advertisement

Tealium Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (37)
Analytics

4.85/5 ★

Read Reviews (113)
Custom Reports

4.33/5 ★

Read Reviews (120)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (37)
Analytics

4.85/5 ★

Read Reviews (113)
Custom Reports

4.33/5 ★

Read Reviews (120)

Software Failure Risk Guidance

?

for Tealium

Overall Risk Meter

Low Medium High

Top Failure Risks for Tealium

Tealium Inc. News

Partnership

Tealium, Data Axle Team Up to Deliver Smarter Auto Marketing Insights - MarTech Cube

Tealium and Data Axle have formed a strategic partnership to enhance automotive marketing insights. By integrating Data Axles verified datasets with Tealiums real-time customer data platform, the collaboration aims to unify fragmented dealership systems, enabling dealers and OEMs to make data-driven decisions. This partnership addresses consumer fatigue from inconsistent dealer communications by providing actionable, unified customer insights to improve marketing, sales, and service strategies.

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Product

Tealium Releases New AI Features to Accelerate Real-Time Customer Engagement

Tealium has introduced new AI features to enhance real-time customer engagement, including the Behavioral Insights Agent, Attribute Search, AI Documentation, and Global AI Settings. These updates aim to improve data governance, personalization, and segmentation, leveraging Tealium's real-time data stream to provide actionable insights and maintain data privacy.

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Product

Tealium releases new AI features to accelerate real-time

Tealium has launched new AI features, including the Behavioral Insights Agent, to enhance real-time customer engagement. These features transform raw data into actionable insights, enabling instant personalization and smarter segmentation. Additional enhancements include Attribute Search, AI Documentation, and Global AI Settings, which improve data governance and user control. These advancements reinforce Tealium's position as a leader in AI-powered customer data platforms.

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Product

Tealium unveils AIStream and consent 2.0 to enhance data management ...

Tealium has launched AIStream and Consent 2.0 to enhance data management and privacy compliance. AIStream improves AI models by refining data streams, while Consent 2.0 simplifies privacy management with real-time consent enforcement. These updates include advanced integrations with cloud data warehouses and will be showcased at the Digital Velocity Conferences.

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Tealium Inc. Profile

Company Name

Tealium Inc.

Company Website

https://tealium.com/

Year Founded

2008

HQ Location

11095 Torreyana Road San Diego, CA 92121

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES G