Tealium Overview

Tealium provides a comprehensive Customer Data Platform that streamlines data collection and delivery from various sources. It supports integration with over 1,000 vendors and simplifies the deployment and management of vendor tags.

Use Cases

Customers recommend Engagement Management, Advertisement, Digital Marketing, as the business use cases that they have been most satisfied with while using Tealium.

Other use cases:

  • Product Marketing
  • Onboarding
  • Campaign Management
  • Helpdesk Management
  • Products & Pricelist Management
  • Sending & Publishing Communications
  • Lead Analytics
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Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Tealium.

Other priorities:

  • Enhance Customer Relationships
  • Improve Efficiency
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Establish Thought Leadership
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve ROI
  • Improve Brand Engagement
  • Improve Visibility
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Tealium Use-Cases and Business Priorities: Customer Satisfaction Data

Tealium works with different mediums / channels such as Mobile. Website. and Offline.

Tealium's features include Personalization, Templates, and Feedback Surveys. and Tealium support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Tealium analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Tealium is currently used to manage marketing pixels for various internal lines of business and their respective marketing, advertising and branding initiatives...." Peer review by David Ray, Corporate Vice President, New York Life Insurance

Tealium, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Twilio Engage, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Tealium

Top Industries

  • Retail
  • Information Technology and Services
  • Internet

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Tealium is popular in Retail, Information Technology And Services, and Internet and is widely used by Large Enterprise, Enterprise, and Mid Market.

Comprehensive Insights on Tealium Use Cases

How does Tealium address your Engagement Management Challenges?

What Are the key features of Tealium for Digital Marketing?

How can Tealium enhance your Product Marketing process?

What Are the key features of Tealium for Onboarding?

33+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Tealium solved their Customer Data Platform needs. Cuspera uses 995 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Case Studies

Financial Services

CASE STUDY Legal & General

Tealium's CDP helped Legal & General improve customer engagement with real-time data. Legal & General faced challenges with fragmented data and slow manual processes. They needed to reach customers a...t key moments with relevant information. By integrating Tealium for real-time data and Snowflake for analytics, they made customer data accessible and actionable. This allowed Legal & General to support customers when it mattered most.

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Telecommunications

CASE STUDY A major telecommunications company

Tealium AIStream helped a major telecommunications company improve call routing. The company used real-time propensity-to-buy scores to send high-potential callers to a special sales team. This aimed... to increase conversion rates and reduce dropped calls. Tealium provided real-time data for the scoring model. Adobe Analytics tracked call and interaction data. The new system routed high-propensity callers directly, instead of using the standard process.

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Insurance

CASE STUDY Mutual of Omaha

Tealium's Customer Data Platform helped Mutual of Omaha use first-party data for real-time personalization. The company unified policy data from many sources to build complete customer profiles. Teal...ium's CDP made this data available instantly on the website, enabling targeted cross-selling. The solution addressed strict security needs and kept event volume costs low. Mutual of Omaha now delivers relevant product offers to customers at the right time.

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Telecommunications

CASE STUDY Vodafone Business

Tealium AudienceStream helps Vodafone Business use AI to improve customer engagement. Vodafone turns raw customer signals into real-time insights. This powers smarter segmentation and predictive enga...gement. The company delivers more personalized experiences. The CDP drives growth across the business, not just marketing. Vodafone shares impressive results and future plans for data-driven evolution.

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Hospitality

CASE STUDY Cathay

Tealium helped Cathay, Hong Kong’s flagship airline, transform into a premium travel lifestyle brand. The challenge was to scale personalisation and enable fast experimentation during the pandemic. T...ealium’s real-time data platform unified customer profiles and allowed over 100 personalisation use cases each year. Teams launched targeted campaigns using live data, increasing engagement and retention. Time-to-market for new ideas dropped from weeks to days.

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Consumer Goods

CASE STUDY L’Oréal SAPMENA

Tealium’s Customer Data Platform helped L’Oréal SAPMENA unify customer data across 15 markets. The team connected data from 36 brands for real-time personalisation and smarter media buying. Marketers... now launch campaigns faster, moving from weeks to days. The solution reduced technical bottlenecks and improved privacy controls. L’Oréal can now adapt quickly to local market needs and regulations.

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Video

Introducing Tealium Data Connect - Short Demo Video

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Frequently Asked Questions(FAQ)

for Tealium

What is Tealium?

Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, files and more. It enables technology vendors, such as analytics and media services, from a central data collection hub. Users can use event specifications to assign required data elements for incoming event data. It can monitor live data flows, with insight into whether or not it meets the specification or needs attention. It helps to build insights and value directly into a portable and customer-centric data asset that can flow across tech stack and organization. It supports sending customer data to any end-point destination via many types of integration capabilities including tags, APIs and local storage for data layer enrichment.

Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer's workload. Tealium has a data layer API that enables the remote management of the universal data object.

What is Tealium used for?

Tealium is a Customer Data Platform Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Engagement Management, Advertisement and Digital Marketing .

What are the top features of Tealium?

Personalization, Templates and Feedback surveys are some of the top features of Tealium.

Who uses Tealium?

Tealium is used by Retail, Information Technology And Services and Internet among other industries.

What are Tealium alternatives?

Where is Tealium located?

Tealium is headquartered at 11095 Torreyana Road San Diego, CA 92121.
lightning

Peers used Tealium for engagement management and advertisement

Tealium Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (37)
Analytics

4.85/5 ★

Read Reviews (113)
Custom Reports

4.33/5 ★

Read Reviews (120)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (37)
Analytics

4.85/5 ★

Read Reviews (113)
Custom Reports

4.33/5 ★

Read Reviews (120)

Software Failure Risk Guidance

?

for Tealium

Overall Risk Meter

Low Medium High

Top Failure Risks for Tealium

Tealium Inc. News

Product

Tealium Launches CloudStream for Zero-Copy Data Orchestration - CMS Wire

Tealium has launched CloudStream, a new zero-copy data orchestration solution designed to accelerate real-time data processing. CloudStream enables organizations to unify and activate customer data across cloud environments without duplicating data, reducing latency and improving data governance. This launch strengthens Tealiums position in the customer data platform market, supporting advanced personalization and real-time analytics for enterprise marketing and customer experience teams.

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Product

Tealium announces CloudStream, creating the first unified, zero-copy orchestration solution built for the AI era

Tealium launched CloudStream, a unified zero-copy orchestration platform for the AI era. CloudStream enables organizations to activate data directly from any cloud data warehouse without duplication, reducing compliance risks and operational inefficiencies. Key features include rapid deployment, secure data federation, and seamless activation across paid, owned, and earned channels, streamlining the customer data lifecycle for enterprises.

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Partnership

Databricks and Tealium unite to deliver AI-powered marketing solutions - MarTech Cube

Databricks and Tealium have formed a partnership to deliver AI-powered marketing solutions. This collaboration aims to integrate Databricks' data and AI capabilities with Tealium's customer data platform, enabling marketers to leverage advanced analytics for improved campaign performance and customer engagement.

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Partnership

Databricks and Tealium join forces to deliver AI-powered marketing solutions - GlobeNewswire

Tealium and Databricks have formed a strategic partnership to integrate Tealiums real-time data streaming with Databricks analytics and AI platform. This collaboration enables marketing teams to access AI-driven insights and deliver personalized, privacy-compliant customer experiences at scale, with a focus on secure, scalable solutions for regulated industries.

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Tealium Inc. Profile

Company Name

Tealium Inc.

Company Website

https://tealium.com/

Year Founded

2008

HQ Location

11095 Torreyana Road San Diego, CA 92121

Employees

501-1000

Social

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Financials

SERIES G