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4.5 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(1331 Reviews, Testimonials & Expert Opinions)
(1331 Reviews, Testimonials & Expert Opinions)

Real-time customer data orchestration solutions and enterprise tag management to collect, unify and leverage their customer data

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About Tealium

Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, files and more. It enables technology vendors, such as analytics and media services, from a central data collection hub. Users can use event specifications to assign required data elements for incoming event data. It can monitor live data flows, with insight into whether or not it meets the specification or needs attention. It helps to build insights and value directly into a portable and customer-centric data asset that can flow across tech stack and organization. It supports sending customer data to any end-point destination via many types of integration capabilities including tags, APIs and local storage for data layer enrichment.

Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer's workload. Tealium has a data layer API that enables the remote management of the universal data object.

Evaluating Tealium for your Customer Data Platform need?

wyz, your personal AI advisor

Our AI advisor, Wyz, harnessed 1331 insights from peers and experts who used Tealium to help you determine how well it fits your Customer Data Platform needs.

Peer and Expert Opinions
for Tealium


Improve efficiency and Enter new markets internationally or locally are the most popular goals peers achieved using Tealium .

Other goals:

  • Build brand awareness
  • Increase sales & revenue
  • Acquire customers
  • Improve digital and social presence
  • Grow market share
  • Improve brand engagement
  • Scale best practices
  • Establish thought leadership
  • Improve ROI
  • Improve visibility
See all goals See less goals


It is the best suited for website, phone calls, offline, channels.

Other channels:

  • e-mail
  • mobile
  • display advertisement
  • social media
  • point of sale
  • newsletter
  • blogs
  • user generated content
  • trade shows
  • events
  • on premises
  • Doubleclick
  • mobile app
  • promotions
  • Facebook
  • mass media
  • television
See all channels See less channels


Peers recommend engagement management, advertisement, digital marketing, as the business processes that they have been most satisfied while using Tealium .

Read Peer and Expert Experience for Business Use Cases

Engagement management With Website and Mobile

Engaging and following up With Website and Mobile and Phone calls

Advertisement With Display advertisement

Digital marketing With Website

Communication management With Website and E mail and Newsletter

Sending & publishing communications With Website and E mail and Newsletter

Training & onboarding With Offline and Point of sale

Customer case management

Product marketing With Offline

Campaign management With Website

Products & pricelist management With Offline and User generated content and Blogs

Lead analytics

Funnel analysis With Website

Segmentation and targeting With Offline

Channel marketing With Website

Lead qualification

Helpdesk management With Mobile and Phone calls and Mobile app and Website

Partner marketing

Sales document management

Lead management

Customer feedback management With Promotions

Relationship marketing

See allless Activities

Popular Business Setting
for Tealium

Top Industries

  • Retail
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Peers used Tealium to Improve efficiency and Enter new markets internationally or locally

Verify if it works for you

IT and Other Capabilities
for Tealium

  • Low
  • Medium
  • High


Data Export

Data Import


Chat Support

24/7 Support

Email Support

Phone Support


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Custom Reports

Failure Risk Guidance Security Report ?

Overall Risk Meter

Low Medium High

Top Failure Risks for Tealium

Vendor Profile Details

Company Name Tealium
Company Website
Year Founded 2008
HQ Location 11095 Torreyana Road San Diego, CA 92121
Employees 501-1000
Financials Series F