Tealium Overview
Tealium provides a comprehensive Customer Data Platform that streamlines data collection and delivery from various sources. It supports integration with over 1,000 vendors and simplifies the deployment and management of vendor tags.
Use Cases
Customers recommend Engagement Management, Advertisement, Digital Marketing, as the business use cases that they have been most satisfied with while using Tealium.
Business Priorities
Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Tealium.
Tealium Use-Cases and Business Priorities: Customer Satisfaction Data
Tealium works with different mediums / channels such as Mobile. Website. and Offline.
Tealium's features include Personalization, Templates, and Feedback Surveys. and Tealium support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Tealium analytics capabilities include Analytics, and Custom Reports.
Reviews
"...Tealium is great for marketing driven orgs/e-commerce businesses that need to regularly deploy new tags for analytics, tracking and advertising purposes...." Peer review by Verified User, Director in Manufacturing, Retail
Tealium, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Twilio Engage, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Tealium
Top Industries
- Retail
- Information Technology and Services
- Internet
Popular in
- Large Enterprise
- Enterprise
- Mid Market
Tealium is popular in Retail, Information Technology And Services, and Internet and is widely used by Large Enterprise, Enterprise, and Mid Market.
Comprehensive Insights on Tealium Use Cases
What solutions does Tealium provide for Engagement Management?
Why is Tealium the best choice for Advertisement?
What makes Tealium ideal for Digital Marketing?
How can Tealium enhance your Product Marketing process?
What solutions does Tealium provide for Onboarding?
11 buyers and buying teams have used Cuspera to assess how well Tealium solved their Customer Data Platform needs. Cuspera uses 995 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Case Studies
CASE STUDY Legal & General
CASE STUDY Mutual of Omaha
CASE STUDY Vodafone Business
CASE STUDY A major telecommunications company
CASE STUDY L’Oréal SAPMENA
CASE STUDY Cathay
Video
Introducing Tealium Data Connect - Short Demo Video
Frequently Asked Questions(FAQ)
for Tealium
What is Tealium?
Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT.
Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, files and more. It enables technology vendors, such as analytics and media services, from a central data collection hub. Users can use event specifications to assign required data elements for incoming event data. It can monitor live data flows, with insight into whether or not it meets the specification or needs attention. It helps to build insights and value directly into a portable and customer-centric data asset that can flow across tech stack and organization. It supports sending customer data to any end-point destination via many types of integration capabilities including tags, APIs and local storage for data layer enrichment.
Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer's workload. Tealium has a data layer API that enables the remote management of the universal data object.
What is Tealium used for?
What are the top features of Tealium?
Who uses Tealium?
What are Tealium alternatives?
Where is Tealium located?
Peers used Tealium for engagement management and advertisement
Tealium Competitors
Tealium Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (37) |
| Analytics | Read Reviews (113) |
| Custom Reports | Read Reviews (120) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (37) |
| Analytics | Read Reviews (113) |
| Custom Reports | Read Reviews (120) |
Software Failure Risk Guidance
?for Tealium
Overall Risk Meter
Top Failure Risks for Tealium
Tealium Inc. News
Tealium unveils AIStream and consent 2.0 to enhance data management ...
Tealium has launched AIStream and Consent 2.0 to enhance data management and privacy compliance. AIStream improves AI models by refining data streams, while Consent 2.0 simplifies privacy management with real-time consent enforcement. These updates include advanced integrations with cloud data warehouses and will be showcased at the Digital Velocity Conferences.
Tealium appoints Caitlin Riordan as AJP lead - Mi3
Tealium has appointed Caitlin Riordan as the new general manager and vice president for the Asia Pacific and Japan region. Riordan, who joined Tealium in 2023, has a strong background in customer data technology and has held leadership roles at Twilio, Experian, and Cheetah Digital. Her appointment aims to drive growth and leverage Tealium's capabilities in data orchestration and real-time customer insights in the region.
Tealium Inc .: Tealium recognized in Snowflake Modern Marketing Data Stack for powering real - time engagement via bi - directional data flows
Tealium has been recognized by Snowflake in its Modern Marketing Data Stack for enabling real-time engagement through bi-directional data flows. This recognition highlights Tealium's integration capabilities with Snowflake, allowing marketers to deliver real-time customer data for AI-driven analytics and marketing. The collaboration has empowered companies like Rohrman Auto Group and Spark New Zealand to enhance data-driven strategies, improve personalization, and boost operational efficiency.
Tealium Boosts Auto Dealer Leads 2X With Smarter Data Governance - MarTech Cube
Tealium has launched "Tealium for Auto Dealer Groups," a solution designed to unify data across automotive dealerships, enhancing customer experiences and doubling lead conversions. This platform, available on The Fortellis Marketplace, offers real-time data activation and automation, helping dealers like Morgan and Rohrman Automotive Groups to streamline operations and improve marketing effectiveness. Tealium's partnerships with platforms like CDK and Dealertrack further support dealers in modernizing their data management.
Tealium Inc. Profile
HQ Location
11095 Torreyana Road San Diego, CA 92121
Employees
501-1000
Social
Financials
SERIES G
