Tealium Overview

Tealium provides a comprehensive Customer Data Platform that streamlines data collection and delivery from various sources. It supports integration with over 1,000 vendors and simplifies the deployment and management of vendor tags.

Use Cases

Customers recommend Engagement Management, Advertisement, Digital Marketing, as the business use cases that they have been most satisfied with while using Tealium.

Other use cases:

  • Product Marketing
  • Onboarding
  • Campaign Management
  • Helpdesk Management
  • Products & Pricelist Management
  • Sending & Publishing Communications
  • Lead Analytics
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Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Tealium.

Other priorities:

  • Enhance Customer Relationships
  • Improve Efficiency
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Establish Thought Leadership
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve ROI
  • Improve Brand Engagement
  • Improve Visibility
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Tealium Use-Cases and Business Priorities: Customer Satisfaction Data

Tealium works with different mediums / channels such as Mobile. Website. and Offline.

Tealium's features include Personalization, Templates, and Feedback Surveys. and Tealium support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Tealium analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We use Tealium IQ to implement the hundreds of tags across our global properties, and leverage the Tealium AudienceStream product to enable real-time marketing across all of our on-site and off-site digital marketing channels...." Peer review by Mark Fiske, Sr. Director, Global Marketing, Ancestry.com

Tealium, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Twilio Engage, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Tealium

Top Industries

  • Retail
  • Information Technology and Services
  • Internet

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Tealium is popular in Retail, Information Technology And Services, and Internet and is widely used by Large Enterprise, Enterprise, and Mid Market.

Comprehensive Insights on Tealium Use Cases

How does Tealium address your Engagement Management Challenges?

What makes Tealium ideal for Digital Marketing?

How can Tealium enhance your Product Marketing process?

How can Tealium enhance your Onboarding process?

33+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Tealium solved their Customer Data Platform needs. Cuspera uses 995 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Case Studies

Pharmaceuticals

CASE STUDY A global pharmaceutical company

Tealium iQ Tag Management and Tealium EventStream API Hub helped a global pharmaceutical company standardize data collection across 600 digital properties. The company faced challenges with manual da...ta wrangling and inconsistent customer views. Tealium's solution reduced form fill tracking development time from 2 months to 1 day. The integration with Salesforce Marketing Cloud enabled real-time personalized customer journeys. The company now has a secure, standardized approach to global data collection and compliance.

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Hospital & Health Care

CASE STUDY Providence St. Joseph Health (PSJH)

Tealium AudienceStream helped Providence St. Joseph Health (PSJH) connect patient data across all their brands. PSJH used Tealium to collect and manage data securely and in line with privacy laws. Th...ey built a real-time view of each caller for their call center staff. This improved call center efficiency and gave patients a more personal experience. PSJH could also share data with vendors without exposing personal information.

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Automotive

CASE STUDY Morgan Auto Group

Tealium's Customer Data Platform and AWS helped Morgan Auto Group unify customer data from many sources. Before, their data was scattered and hard to use. With Tealium, they now track customer events... in real time and follow privacy laws. This gives them a full view of each customer and helps their marketing and analytics teams. They can now personalize customer experiences and lower marketing costs by using real-time data instead of slow, manual processes.

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Hospital & Health Care

CASE STUDY Cambia Health Solutions

Tealium’s Private Cloud helped Cambia Health Solutions build a secure, organization-wide data foundation. Cambia unified patient data from many sources in real time, improving data quality and privac...y. The solution ensured HIPAA compliance and stopped PHI data from reaching unapproved vendors. Cambia used real-time data to improve marketing and patient experiences. They reduced manual work and built a better, more personalized healthcare journey.

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Automotive

CASE STUDY A Global Automaker

Tealium’s CDP helped a global automaker improve digital marketing. The company linked CRM email data with website visits using UTM parameters. They used Conversions API and Meta Pixel to track events... and improve attribution. Lookalike audiences were created for better ad targeting. Results included an 82% capture rate of EDM link users, a 29% boost in contact conversions, a 20% increase in brochure downloads, and a 37% reduction in cost per acquisition for lookalike audiences.

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Pharmaceuticals

CASE STUDY Global Pharmaceutical Organization

Tealium AudienceStream helped a global pharmaceutical organization create a single view of healthcare providers. The company integrated data from offline and digital channels into their CRM for bette...r sales call prioritization and real-time content personalization. They deployed Tealium across 50+ global websites and improved customer conversion rates by 25% through enhanced chatbot integrations. The solution ensured compliance with privacy laws and reduced IT complexity. The organization also improved ROAS and operational efficiency.

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Introducing Tealium Data Connect - Short Demo Video

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Frequently Asked Questions(FAQ)

for Tealium

What is Tealium?

Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, files and more. It enables technology vendors, such as analytics and media services, from a central data collection hub. Users can use event specifications to assign required data elements for incoming event data. It can monitor live data flows, with insight into whether or not it meets the specification or needs attention. It helps to build insights and value directly into a portable and customer-centric data asset that can flow across tech stack and organization. It supports sending customer data to any end-point destination via many types of integration capabilities including tags, APIs and local storage for data layer enrichment.

Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer's workload. Tealium has a data layer API that enables the remote management of the universal data object.

What is Tealium used for?

Tealium is a Customer Data Platform Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Engagement Management, Advertisement and Digital Marketing .

What are the top features of Tealium?

Personalization, Templates and Feedback surveys are some of the top features of Tealium.

Who uses Tealium?

Tealium is used by Retail, Information Technology And Services and Internet among other industries.

What are Tealium alternatives?

Where is Tealium located?

Tealium is headquartered at 11095 Torreyana Road San Diego, CA 92121.
lightning

Peers used Tealium for engagement management and advertisement

Tealium Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (37)
Analytics

4.85/5 ★

Read Reviews (113)
Custom Reports

4.33/5 ★

Read Reviews (120)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (37)
Analytics

4.85/5 ★

Read Reviews (113)
Custom Reports

4.33/5 ★

Read Reviews (120)

Software Failure Risk Guidance

?

for Tealium

Overall Risk Meter

Low Medium High

Top Failure Risks for Tealium

Tealium Inc. News

Partnership

Databricks and Tealium unite to deliver AI-powered marketing solutions - MarTech Cube

Databricks and Tealium have formed a partnership to deliver AI-powered marketing solutions. This collaboration aims to integrate Databricks' data and AI capabilities with Tealium's customer data platform, enabling marketers to leverage advanced analytics for improved campaign performance and customer engagement.

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Partnership

Databricks and Tealium join forces to deliver AI-powered marketing solutions

Databricks and Tealium formed a strategic partnership to integrate Databricks analytics platform with Tealiums real-time customer data platform. This collaboration enables businesses to unify customer data, apply predictive analytics, and deliver AI-powered personalized marketing while ensuring data privacy and compliance.

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Customer

Tealium customers achieve 25% increase in return-on-ad spend via CAPI integration capabilities

Tealium customers have experienced a 25% increase in return-on-ad spend through the company's CAPI integration capabilities.

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Product

Tealium customers achieve 25% increase in return-on-ad

Tealium's Conversions API integration capabilities help brands achieve a 25% increase in return-on-ad-spend by enabling secure, first-party data sharing and enhancing campaign performance without relying on third-party cookies.

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Tealium Inc. Profile

Company Name

Tealium Inc.

Company Website

https://tealium.com/

Year Founded

2008

HQ Location

11095 Torreyana Road San Diego, CA 92121

Employees

501-1000

Social

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Financials

SERIES G