Tealium Overview

Tealium provides a comprehensive Customer Data Platform that streamlines data collection and delivery from various sources. It supports integration with over 1,000 vendors and simplifies the deployment and management of vendor tags.

Use Cases

Customers recommend Engagement Management, Advertisement, Digital Marketing, as the business use cases that they have been most satisfied with while using Tealium.

Other use cases:

  • Product Marketing
  • Onboarding
  • Campaign Management
  • Helpdesk Management
  • Products & Pricelist Management
  • Sending & Publishing Communications
  • Lead Analytics
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Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Tealium.

Other priorities:

  • Enhance Customer Relationships
  • Improve Efficiency
  • Increase Sales & Revenue
  • Build Brand Awareness
  • Establish Thought Leadership
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve ROI
  • Improve Brand Engagement
  • Improve Visibility
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Tealium Use-Cases and Business Priorities: Customer Satisfaction Data

Tealium works with different mediums / channels such as Mobile. Website. and Offline.

Tealium's features include Personalization, Templates, and Feedback Surveys. and Tealium support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Tealium analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Tealium is currently used to manage marketing pixels for various internal lines of business and their respective marketing, advertising and branding initiatives...." Peer review by David Ray, Corporate Vice President, New York Life Insurance

Tealium, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Twilio Engage, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Tealium

Top Industries

  • Retail
  • Information Technology and Services
  • Internet

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

Tealium is popular in Retail, Information Technology And Services, and Internet and is widely used by Large Enterprise, Enterprise, and Mid Market.

Tealium Customer wins, Customer success stories, Case studies

What solutions does Tealium provide for Engagement Management?

Why is Tealium the best choice for Digital Marketing?

What makes Tealium ideal for Product Marketing?

How does Tealium address your Onboarding Challenges?

11 buyers and buying teams have used Cuspera to assess how well Tealium solved their Customer Data Platform needs. Cuspera uses 995 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

 

The whole economy is on a CDP bender': NAB next to move, picks Tealium ...

NAB has chosen Tealium's customer data platform (CDP) over Adobe and Salesforce to enhance its customer data management and marketing technology stack. This decision aligns with NAB's strategy to del...iver personalized customer experiences and reflects the growing demand for CDPs amid privacy reforms. The move is part of NAB's broader initiative to revamp its data architecture and improve customer insights.

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Rohrman Auto Group - Automotive - automotive

Tealium and Snowflake helped Rohrman Auto Group fix their customer data problems. Rohrman had data spread across web, mobile, and legacy systems, making it hard to see each customer clearly. Tealium’...s customer data platform unified over two million records into clean, consented data. The integration enabled near real-time data transfer and better data governance. Rohrman now has a single view of each customer and can use advanced analytics and AI.

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a leading global electronics company - Consumer Electronics - consumer electronics

Tealium AIStream helped a leading global electronics company improve e-commerce conversions. The company faced high cart abandonment and slow retargeting with traditional methods. They used Tealium’s... TiQ Tag Management and EventStream to collect real-time customer data. Custom business rules and serverless functions enabled fast, AI-driven predictions and dynamic website responses. This solution allowed the company to engage shoppers instantly and increase conversion rates.

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ABN AMRO - Banking - Banking

Tealium AudienceStream Customer Data Platform helped ABN AMRO boost click-through rates by up to 280% on owned channels. The bank used Tealium to unify first-party customer data and deliver personali...zed, real-time content in online and mobile banking. This improved customer engagement and dialogue, while maintaining strict privacy standards. ABN AMRO enhanced its digital banking experience without complex data science models.

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Legal & General - Financial Services - financial services

Tealium's CDP helped Legal & General improve customer engagement with real-time data. Legal & General faced challenges with fragmented data and slow manual processes. They needed to reach customers a...t key moments with relevant information. By integrating Tealium for real-time data and Snowflake for analytics, they made customer data accessible and actionable. This allowed Legal & General to support customers when it mattered most.

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A major telecommunications company - Telecommunications - Telecommunications

Tealium AIStream helped a major telecommunications company boost sales by 57.97% using real-time propensity scores for call routing. High-propensity callers were sent to dedicated sales teams, reduci...ng dropped calls and average handle time. The solution integrated Tealium, AWS, and Adobe Analytics for real-time data and reporting. Only 45% of callers with tracking consent were included. The company saw a 37.1% increase over traditional call tracking routing.

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Introducing Tealium Data Connect - Short Demo Video

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Frequently Asked Questions(FAQ)

for Tealium

What is Tealium?

Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, files and more. It enables technology vendors, such as analytics and media services, from a central data collection hub. Users can use event specifications to assign required data elements for incoming event data. It can monitor live data flows, with insight into whether or not it meets the specification or needs attention. It helps to build insights and value directly into a portable and customer-centric data asset that can flow across tech stack and organization. It supports sending customer data to any end-point destination via many types of integration capabilities including tags, APIs and local storage for data layer enrichment.

Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer's workload. Tealium has a data layer API that enables the remote management of the universal data object.

What is Tealium used for?

Tealium is a Customer Data Platform Software mainly used by its customers to Acquire Customers and Enter New Markets Internationally Or Locally by Engagement Management, Advertisement and Digital Marketing .

What are the top features of Tealium?

Personalization, Templates and Feedback surveys are some of the top features of Tealium.

Who uses Tealium?

Tealium is used by Retail, Information Technology And Services and Internet among other industries.

What are Tealium alternatives?

Where is Tealium located?

Tealium is headquartered at 11095 Torreyana Road San Diego, CA 92121.
lightning

Peers used Tealium for engagement management and advertisement

Tealium Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (37)
Analytics

4.85/5 ★

Read Reviews (113)
Custom Reports

4.33/5 ★

Read Reviews (120)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.68/5 ★

Read Reviews (37)
Analytics

4.85/5 ★

Read Reviews (113)
Custom Reports

4.33/5 ★

Read Reviews (120)

Software Failure Risk Guidance

?

for Tealium

Overall Risk Meter

Low Medium High

Top Failure Risks for Tealium

Tealium Inc. News

Product

Tealium Launches AI Partner Ecosystem to Power Real-Time Context and Activation for ...

Tealium has launched its AI Partner Ecosystem, which integrates real-time data orchestration and activation to enhance AI model deployment. This ecosystem allows enterprises to activate AI models with enriched data, facilitating immediate customer interactions and decisions. It builds on Tealium's existing network, supporting a vendor-neutral approach and enabling real-time AI feedback loops across various AI service providers.

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Product

Tealium Launches on AWS Singapore Region, Expands ...

Tealium has launched its services on the AWS Singapore Region, enhancing its presence in the Asia-Pacific market. This expansion supports local data compliance, including Singapore's PDPA, and offers low latency for AI-powered customer engagement. Tealium's platform enables secure, real-time data orchestration, helping organizations meet regulatory requirements while innovating with AI.

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Product

Tealium launch AWS Singapore for APAC clients

Tealium has launched its services on the AWS Singapore Region, enhancing data management for APAC enterprises. This move ensures compliance with regional data protection laws and supports AI-driven customer engagement. Tealium's platform offers real-time data capabilities, crucial for sectors like finance and healthcare, and aligns with its strategy to expand in the APAC region.

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Product

Tealium Expands to AWS Singapore: AI-Ready Data & Trusted CX in APAC

Tealium has expanded its operations to AWS Singapore, enhancing its customer data platform to offer AI-ready data solutions across the Asia Pacific region. This strategic move aims to improve data residency, security, and performance, enabling businesses to deliver real-time, personalized customer experiences. The expansion supports compliance with local regulations and strengthens Tealium's commitment to the APAC market.

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Tealium Inc. Profile

Company Name

Tealium Inc.

Company Website

https://tealium.com/

Year Founded

2008

HQ Location

11095 Torreyana Road San Diego, CA 92121

Employees

501-1000

Social

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Financials

SERIES G