mParticle Overview
mParticle combines real-time data quality and governance with AI-powered insights. Predictions and insights are enhanced by the mParticle Customer Data Platform.
Use Cases
Customers recommend Engagement Management, Advertisement, Onboarding, as the business use cases that they have been most satisfied with while using mParticle.
Business Priorities
Enhance Customer Relationships and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using mParticle.
mParticle Use-Cases and Business Priorities: Customer Satisfaction Data
mParticle works with different mediums / channels such as Mobile. and Social Media.
mParticle's features include Personalization, Recording, Calculator, etc. and mParticle support capabilities include 24/7 Support, Email Support, Chat Support, etc. also mParticle analytics capabilities include Analytics, and Custom Reports.
Reviews
"We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple differe...nt teams." - Judith Henrichsmann
Peer review evidence (same sources as the product rating summary)
"...mParticle coordinates customer experiences across multiple devices, including on mobile television, and web. ..." New York startups and their great looking websites
"...IDFA Google Advertising Identifier Partner..." Google Marketing Platform
"...Increase speed of onboarding: Reduce time-to-value by driving activation in real time. ..." mParticle Raises $45 Million Series D and Debuts New Audience Reach Extension Capabilities
mParticle, Hyland Governance, Openprise RevOps Performance Platform, Tealium, Twilio Engage, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for mParticle
Top Industries
- Transportation/Trucking/Railroad
- Entertainment
- Restaurants
Popular in
- Enterprise
- Mid Market
- Small Business
mParticle is popular in Transportation/Trucking/Railroad, Entertainment, and Restaurants and is widely used by Enterprise, Mid Market, and Small Business.
mParticle Customer wins, Customer success stories, Case studies
How does mParticle facilitate Engagement Management?
What solutions does mParticle provide for Advertisement?
What benefits does mParticle offer for Onboarding?
What Are the key features of mParticle for Lead Analytics?
How efficiently Does mParticle manage your Campaign Management?
51 buyers and buying teams have used Cuspera to assess how well mParticle solved their Customer Data Platform needs. Cuspera uses 949 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann |
|
We think of ourselves as a customer service company that happens to fly planes. So when you think of the customer service aspect of JetBlue, it’s all about personalization and how we take care of customer needs. Technology plays such an integral role in addressing our customer needs Testimonial By Eash Sundaram |
|
Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech stack within a matter of weeks to capitalize on an...d sustain our growth initiatives. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Judith Henrichsmann Product Manager, Growth Airbnb |
We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann |
|
Eash Sundaram Chief Digital and Technology Officer JetBlue |
We think of ourselves as a customer service company that happens to fly planes. So when you think of the customer service aspect of JetBlue, it’s all about personalization and how we take care of customer needs. Technology plays such an integral role in addressing our customer needs Testimonial By Eash Sundaram |
|
Nick Warner Head of Growth Route |
Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech stack within a matter of weeks to capitalize on an...d sustain our growth initiatives. |
Fanatics Selects Rokt to Deliver AI-Powered Relevance for Sports Fans Globally - PR Newswire
mParticle Product Demo
Frequently Asked Questions (FAQ)
What buyers ask before choosing mParticle
What is mParticle?
mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences.
mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.
mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.
What is mParticle used for?
What are the top features of mParticle?
Who uses mParticle?
What are mParticle alternatives?
Where is mParticle located?
Peers used mParticle for engagement management and advertisement
mParticle Competitors
mParticle Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (91) |
| Custom Reports | Read Reviews (77) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (91) |
| Custom Reports | Read Reviews (77) |
mParticle Integrations
mParticle integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for mParticle
Overall Risk Meter
Top Failure Risks for mParticle
Rokt, Inc News
Rokt mParticle Launches Performance Engine, Led by Audience Agent
Rokt mParticle launched the Performance Engine, featuring the Audience Agent, to enhance audience targeting and revenue generation using first-party data. The suite includes new capabilities like Audience Expansion and Household Reach, which improve ad platform match rates and audience reach without requiring data engineering. Brands like Hardee's and Carl's Jr. have already seen significant improvements in ad performance.
Rokt Named to Fortune Best Workplaces in New YorkTM 2026
Rokt has been named to the 2026 Fortune Best Workplaces in New York list, ranking No. 24 in the small and medium business category. This recognition is based on employee feedback and highlights Rokt's commitment to a high-performing culture.
Rokt Ranks No. 24 on Fortune's Best Workplaces in New York 2026
Rokt ranked No. 24 on Fortune's Best Workplaces in New York 2026 for small and medium businesses, based on employee surveys by Great Place To Work®. This recognition highlights Rokt's strong workplace culture, crucial for innovation in AI-driven ecommerce solutions.
Rokt Named No. 24 on Fortune Best Workplaces in New York...
Rokt has been recognized as No. 24 on the 2026 Fortune Best Workplaces in New York list in the small and medium business category. This is Rokt's first time on the list, highlighting its strong workplace culture and commitment to accountability and flexibility. The recognition is based on confidential employee surveys conducted by Great Place To Work.
