About mParticle
mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences.
mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.
mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.
Cuspera Reviews
Cuspera curates public sources on the Interest such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well mParticle solves your Customer Data Platform needs.
Business Priorities
Enhance Customer Relationships and Increase Customer Life Time Value are the most popular business priorities peers achieved using mParticle.
Use Cases
Peers recommend Advertisement , Engagement Management , Channel Marketing , as the business use cases that they have been most satisfied while using mParticle.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement |
4.28/5 ★ |
"...The campaign names and IDs are displayed under your advertiser account name (in the upper right-hand corner)...." Impact |
| Engagement Management with Mobile |
4.78/5 ★ |
"...Ad API unlocks new engagement opportunities for mobile-first and multi-screen brands to advertise on the platform...." mParticle Selected as Snapchat Partner To Help Brands Easily Onboard Customer Data |
| engaging and following up |
4.78/5 ★ |
|
| engaging with scheduling & cadence |
4.78/5 ★ |
|
| Channel Marketing with Channel Partners |
4.96/5 ★ |
"...mParticle s CDP integrates all your data and coordinates it across systems, partners, and channels to enhance your opportunities to impress...." Peer review from Featured Customers |
| PEER EXPERIENCES | |
|---|---|
| Advertisement |
4.28/5 ★ |
"...The campaign names and IDs are displayed under your advertiser account name (in the upper right-hand corner)...." Impact |
|
| Engagement Management with Mobile |
4.78/5 ★ |
"...Ad API unlocks new engagement opportunities for mobile-first and multi-screen brands to advertise on the platform...." mParticle Selected as Snapchat Partner To Help Brands Easily Onboard Customer Data |
|
| engaging and following up |
4.78/5 ★ |
| engaging with scheduling & cadence |
4.78/5 ★ |
| Channel Marketing with Channel Partners |
4.96/5 ★ |
"...mParticle s CDP integrates all your data and coordinates it across systems, partners, and channels to enhance your opportunities to impress...." Peer review from Featured Customers |
|
55+ more Business Use Cases
Our AI advisor, Wyz, harnessed 9310 insights from peers and experts to help you assess how these mParticle use cases fit your Customer Data Platform needs.
Popular Business Setting
for mParticle
Top Industries
- Information Technology and Services
- Internet
Popular in
- Small Business
- Enterprise
Peers used mParticle to Enhance customer relationships and Increase customer life time value
mParticle Alternatives
Peer and Expert Opinion on Features
for mParticle
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (289) |
| Dashboard | Read Reviews (154) |
| Alerts: popups & Notifications | Read Reviews (107) |
| Calculator | Read Reviews (79) |
| Recording | Read Reviews (54) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (289) |
| Dashboard | Read Reviews (154) |
| Alerts: popups & Notifications | Read Reviews (107) |
| Calculator | Read Reviews (79) |
| Recording | Read Reviews (54) |
IT and Other Capabilities
for mParticle
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (376) |
| Data Import | Read Reviews (907) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (376) |
| Data Import | Read Reviews (907) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (891) |
| Email Support | Read Reviews (9) |
| Phone Support | Read Reviews (7) |
| Chat Support | Read Reviews (4) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (891) |
| Email Support | Read Reviews (9) |
| Phone Support | Read Reviews (7) |
| Chat Support | Read Reviews (4) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (72) |
| Analytics | Read Reviews (683) |
| Custom Reports | Read Reviews (811) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (72) |
| Analytics | Read Reviews (683) |
| Custom Reports | Read Reviews (811) |
Failure Risk Guidance Security Report
?for mParticle
Overall Risk Meter
Top Failure Risks for mParticle
Vendor Profile Details
Company Name
mParticle
Company Website
https://www.mparticle.com/HQ Location
257 Park Ave South, 9th Floor, New York, NY 10010, US
Employees
51-100
Social
Financials
Series C
