mParticle Overview

mParticle combines real-time data quality and governance with AI-powered insights. Predictions and insights are enhanced by the mParticle Customer Data Platform.

Use Cases

Customers recommend Engagement Management, Advertisement, Onboarding, as the business use cases that they have been most satisfied with while using mParticle.

Other use cases:

  • Lead Analytics
  • Campaign Management
  • Channel Marketing
  • Competitive Intelligence
  • Partner Marketing
  • Products & Pricelist Management
  • Segmentation And Targeting
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Business Priorities

Enhance Customer Relationships and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using mParticle.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Improve Brand Engagement
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Launch New Products
  • Grow Market Share
  • Build Brand Awareness
  • Improve Internal Communications
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mParticle Use-Cases and Business Priorities: Customer Satisfaction Data

mParticle works with different mediums / channels such as Mobile. and Social Media.

mParticle's features include Personalization, Recording, Calculator, etc. and mParticle support capabilities include 24/7 Support, Email Support, Chat Support, etc. also mParticle analytics capabilities include Analytics, and Custom Reports.

Reviews

"It’s ...not easy to convince people to download mobile apps from fast-food brands (especially burger chains). Many brands (including ourselves) couldn’t get people to download their apps even when giving products away." - Fernando Machado

mParticle, Hyland Governance, Openprise RevOps Performance Platform, Tealium, Twilio Engage, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for mParticle

Top Industries

  • Transportation/Trucking/Railroad
  • Entertainment
  • Restaurants

Popular in

  • Enterprise
  • Mid Market
  • Small Business

mParticle is popular in Transportation/Trucking/Railroad, Entertainment, and Restaurants and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on mParticle Use Cases

How can mParticle optimize your Engagement Management Workflow?

How can mParticle optimize your Onboarding Workflow?

What makes mParticle ideal for Lead Analytics?

How does mParticle address your Campaign Management Challenges?

26+ more Business Use Cases

51 buyers and buying teams have used Cuspera to assess how well mParticle solved their Customer Data Platform needs. Cuspera uses 949 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
mParticle testimonial

Fernando Machado

Global Chief Marketing Officer

Burger King
It’s ...not easy to convince people to download mobile apps from fast-food brands (especially burger chains). Many brands (including ourselves) couldn’t get people to download their apps even when giving products away. Testimonial By Fernando Machado
mParticle testimonial

Nick Warner

Head of Growth

Route
Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech stack within a matter of weeks to capitalize on an...d sustain our growth initiatives.

Testimonial By Nick Warner
mParticle testimonial

Judith Henrichsmann

Product Manager, Growth

Airbnb
We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann
CUSTOMERS TESTIMONIALS
mParticle testimonial

Fernando Machado

Global Chief Marketing Officer

Burger King
It’s ...not easy to convince people to download mobile apps from fast-food brands (especially burger chains). Many brands (including ourselves) couldn’t get people to download their apps even when giving products away. Testimonial By Fernando Machado
mParticle testimonial

Nick Warner

Head of Growth

Route
Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech stack within a matter of weeks to capitalize on an...d sustain our growth initiatives.

Testimonial By Nick Warner
mParticle testimonial

Judith Henrichsmann

Product Manager, Growth

Airbnb
We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann

Case Studies

Entertainment

CASE STUDY Marcus Theatres

Marcus Theatres used Google AdSense to make extra money but found it did not work well and hurt their brand. When Covid-19 hit, they needed a better way to grow revenue. They chose Rokt Ecommerce for... its strong offers and easy customer experience. With Rokt, Marcus Theatres made $240,000 for every 1 million transactions. They now earn 8 times more money each month than with Google AdSense.

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Consumer Electronics

CASE STUDY BlendJet

BlendJet wanted to improve the offers shown to customers after checkout. They switched from a Shopify app to Rokt Ecommerce. With Rokt, they could show better offers and make more money. They launche...d the solution quickly in Shopify. As a result, they made $462,000 in extra profit for every 1 million transactions and saw a 16% engagement rate.

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Retail

CASE STUDY MyDeal

MyDeal wanted to grow the user base of its new app. Its first campaign with a static ad had low engagement. MyDeal used Rokt to launch an overlay app install campaign on its confirmation page. Rokt's... machine learning showed relevant offers to each customer. In 4 months, MyDeal saw a 30% app install rate and a 26% engagement rate. The cost per install was $0.84. MyDeal reached 10,000 referrals in just 7 days.

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Retail

CASE STUDY Splash Wines

Splash Wines is a family-run wine retailer. They wanted a simple way to make more money from their Shopify store. They used the Rokt Ecommerce app to add offers to their confirmation page. The app wa...s easy to set up and did not need a developer. After using Rokt, Splash Wines made $49,000 for every 100,000 transactions. They also saw a 15.5% positive engagement rate from customers.

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Retail

CASE STUDY Daily Steals

Daily Steals wanted to make more profit without raising prices. Their old way of showing offers after a sale was too simple and hard to update. Rokt Ecommerce used machine learning to show each custo...mer the best offer. This made customers happier and brought in more money. Daily Steals made $450,000 in profit for every one million transactions and saw a 6.4% positive engagement rate. The team did not have to do extra work to keep the system running.

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Design

CASE STUDY Pop Chart

Pop Chart is a design studio and retail brand that sells artwork online. They faced rising costs to get new customers and wanted to make more profit. They used the Rokt Ecommerce Shopify app to make ...money from their confirmation page. After using Rokt, Pop Chart saw a 12% increase in net profit. They also had a 7% positive engagement rate and made $147 profit per thousand orders.

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Video

mParticle Product Demo

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Frequently Asked Questions(FAQ)

for mParticle

What is mParticle?

mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences.

mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.

mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.

What is mParticle used for?

mParticle is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Enter New Markets Internationally Or Locally by Engagement Management, Advertisement and Onboarding .

What are the top features of mParticle?

Personalization, Recording and Calculator are some of the top features of mParticle.

Who uses mParticle?

mParticle is used by Transportation/Trucking/Railroad, Entertainment and Restaurants among other industries.

What are mParticle alternatives?

Hyland Governance, Openprise RevOps Performance Platform, Tealium and Twilio Engage are popular alternatives for mParticle.

Where is mParticle located?

mParticle is headquartered at New York, NY.
lightning

Peers used mParticle for engagement management and advertisement

mParticle Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.85/5 ★

Read Reviews (2)
Analytics

4.83/5 ★

Read Reviews (91)
Custom Reports

4.79/5 ★

Read Reviews (77)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.85/5 ★

Read Reviews (2)
Analytics

4.83/5 ★

Read Reviews (91)
Custom Reports

4.79/5 ★

Read Reviews (77)

Software Failure Risk Guidance

?

for mParticle

Overall Risk Meter

Low Medium High

Top Failure Risks for mParticle

Rokt, Inc News

M&A

ROKT Pte. Ltd.: Rokt and mParticle Merge to Redefine Real-Time Relevance

Rokt and mParticle have merged to enhance real-time relevance in their offerings.

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M&A

Rokt and mParticle Merge to Redefine Real-Time Relevance

Rokt and mParticle have merged, with Rokt investing $300 million to enhance real-time relevance in ecommerce and customer engagement, combining their expertise in ecommerce transactions with mParticle's customer data platform.

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Executive

Rokt Strengthens Executive Team with Appointment of Two New Leaders

Rokt has strengthened its executive team by appointing two new leaders.

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Partnership

Rokt Partners with Skip to Expand Retail Media Program - PR Newswire

Rokt teams up with Skip to grow their retail media program.

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Rokt, Inc Profile

Company Name

Rokt, Inc

Company Website

//rokt.com

HQ Location

New York, NY

Social

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