cuspera logo CUSPERA


4.34 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(759 Reviews, Testimonials & Expert Opinions)
(759 Reviews, Testimonials & Expert Opinions)

Customer data platform to simplify your customer data infrastructure

Get Fit Assessment

About mParticle

mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences.

mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.

mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.

Evaluating mParticle for your Customer Data Platform need?

wyz, your personal AI advisor

Our AI advisor, Wyz, harnessed 759 insights from peers and experts who used mParticle to help you determine how well it fits your Customer Data Platform needs.

Peer and Expert Opinions
for mParticle


Grow market share and Improve brand engagement are the most popular goals peers achieved using mParticle .

Other goals:

  • Increase customer life time value
  • Enhance customer relationships
  • Improve efficiency
  • Enter new markets internationally or locally
  • Launch new products
  • Build brand awareness
  • Improve ROI
  • Improve internal communications
See all goals See less goals


It is the best suited for mobile, channel partners, social media, channels.

Other channels:

  • e-mail
  • Facebook
  • games
  • mobile app
  • omnichannel
  • Twitter
  • offline
  • point of sale
  • Pinterest
  • chat
  • Snapchat
  • website
  • review sites
  • Amazon
  • on premises
  • promotions
  • mass media
  • television
See all channels See less channels


Peers recommend engagement management, lead analytics, advertisement, as the business processes that they have been most satisfied while using mParticle .

Read Peer and Expert Experience for Business Use Cases

Engagement management With Mobile

Engaging and following up With Social media

Lead analytics

Advertisement With E mail and Mobile and Social media and Mobile app

Channel marketing With Channel partners

Competitive intelligence

Campaign management With Omnichannel

Lead qualification With Channel partners and Mobile and Offline and On premises

Customer case management

Products & pricelist management With Mobile

Training & onboarding With Mobile and Review sites and Amazon

Product marketing With Mobile

Compliance & governance

Workflow management

Segmentation and targeting

Loyalty management

Touchpoint management With Omnichannel

See allless Activities

Popular Business Setting
for mParticle

Top Industries

  • Information Technology and Services
  • Internet

Popular in

  • Small Business
  • Enterprise

Peers used mParticle to Grow market share and Improve brand engagement

Verify if it works for you

IT and Other Capabilities
for mParticle

  • Low
  • Medium
  • High


Data Import

Data Export


24/7 Support

Chat Support

Email Support

Phone Support


AI Powered


Custom Reports

Failure Risk Guidance Security Report ?

Overall Risk Meter

Low Medium High

Top Failure Risks for mParticle

Vendor Profile Details

Company Name mParticle
Company Website
HQ Location 257 Park Ave South, 9th Floor, New York, NY 10010, US
Employees 51-100
Financials Series C