About mParticle
mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences.
mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.
mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.
Evaluating mParticle for your Customer Data Platform need?
Our AI advisor, Wyz, harnessed 759 insights from peers and experts who used mParticle to help you determine how well it fits your Customer Data Platform needs.
Peer and Expert Opinions
for
mParticle
Goals
Grow market share and Improve brand engagement are the most popular goals peers achieved using mParticle .
Channels
It is the best suited for mobile, channel partners, social media, channels.
Processes
Peers recommend engagement management, lead analytics, advertisement, as the business processes that they have been most satisfied while using mParticle .
Read Peer and Expert Experience for Business Use Cases
Engagement management With Mobile
Engaging and following up With Social media
Lead analytics
Advertisement With E mail and Mobile and Social media and Mobile app
Channel marketing With Channel partners
Competitive intelligence
Campaign management With Omnichannel
Lead qualification With Channel partners and Mobile and Offline and On premises
Customer case management
Products & pricelist management With Mobile
Training & onboarding With Mobile and Review sites and Amazon
Product marketing With Mobile
Compliance & governance
Workflow management
Segmentation and targeting
Loyalty management
Touchpoint management With Omnichannel
Popular Business Setting
for
mParticle
Top Industries
- Information Technology and Services
- Internet
Popular in
- Small Business
- Enterprise
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IT and Other Capabilities
for
mParticle
- Low
- Medium
- High
data
Data Import
Data Export
Support
24/7 Support
Chat Support
Email Support
Phone Support
Other
Failure Risk Guidance Security Report ?
Overall Risk Meter
Top Failure Risks for mParticle
Vendor Profile Details
