mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences.
mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.
mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.
Peer and Expert Opinions
Read Peer and Expert Experience for Business Use Cases
Engagement management With Mobile
Engaging and following up With Social media
Advertisement With E mail and Mobile and Social media and Mobile app
Channel marketing With Channel partners
Campaign management With Omnichannel
Lead qualification With Channel partners and Mobile and Offline and On premises
Customer case management
Products & pricelist management With Mobile
Training & onboarding With Mobile and Review sites and Amazon
Product marketing With Mobile
Compliance & governance
Segmentation and targeting
Touchpoint management With Omnichannel
Popular Business Setting
- Information Technology and Services
- Small Business
Compare Similar Software
IT and Other Capabilities
Top Failure Risks for mParticle