About mParticle

mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences.

mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.

mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.

Cuspera Reviews

Cuspera curates public sources on the Interest such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well mParticle solves your Customer Data Platform needs.

Business Priorities

Enhance Customer Relationships and Increase Customer Life Time Value are the most popular business priorities peers achieved using mParticle.

Other priorities:

  • Acquire Customers
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve ROI
  • Improve Brand Engagement
  • Launch New Products
  • Grow Market Share
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Engagement Management , Channel Marketing , as the business use cases that they have been most satisfied while using mParticle.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement

4.28/5

Read Reviews (447)

"...The campaign names and IDs are displayed under your advertiser account name (in the upper right-hand corner)...." Impact
Engagement Management with Mobile

4.78/5

Read Reviews (388)

"...Ad API unlocks new engagement opportunities for mobile-first and multi-screen brands to advertise on the platform...." mParticle Selected as Snapchat Partner To Help Brands Easily Onboard Customer Data
engaging and following up

4.78/5

Read Reviews (286)

engaging with scheduling & cadence

4.78/5

Read Reviews (1)

Channel Marketing with Channel Partners

4.96/5

Read Reviews (125)

"...mParticle s CDP integrates all your data and coordinates it across systems, partners, and channels to enhance your opportunities to impress...." Peer review from Featured Customers
PEER EXPERIENCES
Advertisement

4.28/5

Read Reviews (447)

"...The campaign names and IDs are displayed under your advertiser account name (in the upper right-hand corner)...." Impact
Engagement Management with Mobile

4.78/5

Read Reviews (388)

"...Ad API unlocks new engagement opportunities for mobile-first and multi-screen brands to advertise on the platform...." mParticle Selected as Snapchat Partner To Help Brands Easily Onboard Customer Data
engaging and following up

4.78/5

Read Reviews (286)

engaging with scheduling & cadence

4.78/5

Read Reviews (1)

Channel Marketing with Channel Partners

4.96/5

Read Reviews (125)

"...mParticle s CDP integrates all your data and coordinates it across systems, partners, and channels to enhance your opportunities to impress...." Peer review from Featured Customers

55+ more Business Use Cases

Our AI advisor, Wyz, harnessed 9310 insights from peers and experts to help you assess how these mParticle use cases fit your Customer Data Platform needs.

Popular Business Setting

for mParticle

Top Industries

  • Information Technology and Services
  • Internet

Popular in

  • Small Business
  • Enterprise

Peers used mParticle to Enhance customer relationships and Increase customer life time value

Peer and Expert Opinion on Features

for mParticle

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.79/5

Read Reviews (289)
Dashboard

4.80/5

Read Reviews (154)
Alerts: popups & Notifications

4.77/5

Read Reviews (107)
Calculator

4.80/5

Read Reviews (79)
Recording

4.80/5

Read Reviews (54)
FEATURES RATINGS AND REVIEWS
Personalization

4.79/5

Read Reviews (289)
Dashboard

4.80/5

Read Reviews (154)
Alerts: popups & Notifications

4.77/5

Read Reviews (107)
Calculator

4.80/5

Read Reviews (79)
Recording

4.80/5

Read Reviews (54)

IT and Other Capabilities

for mParticle

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.76/5

Read Reviews (376)
Data Import

4.69/5

Read Reviews (907)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.76/5

Read Reviews (376)
Data Import

4.69/5

Read Reviews (907)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.71/5

Read Reviews (891)
Email Support

4.47/5

Read Reviews (9)
Phone Support

4.31/5

Read Reviews (7)
Chat Support

4.14/5

Read Reviews (4)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.71/5

Read Reviews (891)
Email Support

4.47/5

Read Reviews (9)
Phone Support

4.31/5

Read Reviews (7)
Chat Support

4.14/5

Read Reviews (4)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.79/5

Read Reviews (72)
Analytics

4.73/5

Read Reviews (683)
Custom Reports

4.70/5

Read Reviews (811)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.79/5

Read Reviews (72)
Analytics

4.73/5

Read Reviews (683)
Custom Reports

4.70/5

Read Reviews (811)

Failure Risk Guidance Security Report

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for mParticle

Overall Risk Meter

Low Medium High

Top Failure Risks for mParticle

Vendor Profile Details

Company Name

mParticle

Company Website

https://www.mparticle.com/

HQ Location

257 Park Ave South, 9th Floor, New York, NY 10010, US

Employees

51-100

Social

Financials

Series C