mParticle Overview
This is a summary of the comprehensive capabilities and benefits of mParticle based on over 949 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
mParticle, NGDATA, Tealium Audiencestream CDP, Tealium, Amperity Customer Data Management, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if mParticle is right for your needs? Our Cuspera AI engine can evaluate how mParticle fits your specific business needs, industry, and context. Get your personalized assessment report today.
mParticle supports business activities such as:
- Engagement Management
- Advertisement
- Training & Onboarding
- Lead Analytics
- Campaign Management
mParticle can help you with many business goals, such as Enhance Customer Relationships, Enter New Markets Internationally Or Locally, Acquire Customers, Improve ROI, Improve Brand Engagement, etc. It can help manage these activities if you use Mobile and Social Media for these needs. As a solution, mParticle's capabilities include Personalization, Recording, Calculator, etc.
mParticle Transportation/Trucking/Railroad Vertical is its biggest customer base.
Reviews
"We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple differe...nt teams. " - Judith Henrichsmann
Cuspera Reviews
51 buyers and buying teams have used Cuspera to assess how well mParticle solved their Customer Data Platform needs. Cuspera uses 949 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Business Priorities
Enhance Customer Relationships and Enter New Markets Internationally Or Locally are the most popular business priorities peers achieved using mParticle.
Use Cases
Peers recommend Engagement Management , Advertisement , Training & Onboarding , as the business use cases that they have been most satisfied while using mParticle.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with Mobile |
4.83/5 ★ |
"...Stream real-time, actionable data to Salesforce Mobile Push to increase conversion and engagement rates. ..." Salesforce Mobile Push |
| engaging and following up |
4.80/5 ★ |
"...Facebook, Snapchat, Twitter, Pinterest trying to determine where, when, and how to reach and engage with your shoppers, whether they re first time purchasers or loyal brand advocates, can be a challenge in this ever-changing commerce environment...." Customer Data Platform: Retail |
| engaging with scheduling & cadence |
3.67/5 ★ |
"...As the SeatGeek app grew and Gardiner ramped up testing and spend, manually sending sales and event data across multiple Excel files at a regular cadence became a time-consuming process that cost his team over 15 hours per week...." Case Study Seatgeek |
| Advertisement with Social Media and Mobile |
4.40/5 ★ |
"...IDFA Google Advertising Identifier Partner..." Google Marketing Platform |
| Training & Onboarding |
4.42/5 ★ |
"...Collect and analyze behavioral data with Braze to improve customer onboarding and retention. ..." Braze |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with Mobile |
4.83/5 ★ |
"...Stream real-time, actionable data to Salesforce Mobile Push to increase conversion and engagement rates. ..." Salesforce Mobile Push |
|
| engaging and following up |
4.83/5 ★ |
| engaging with scheduling & cadence |
4.83/5 ★ |
| Advertisement with Social Media and Mobile |
4.40/5 ★ |
"...IDFA Google Advertising Identifier Partner..." Google Marketing Platform |
|
| Training & Onboarding |
4.42/5 ★ |
"...Collect and analyze behavioral data with Braze to improve customer onboarding and retention. ..." Braze |
|
26+ more Business Use Cases
Our AI advisor, Wyz, harnessed 949 insights from peers and experts to help you assess how these mParticle use cases fit your Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann |
|
We think of ourselves as a customer service company that happens to fly planes. So when you think of the customer service aspect of JetBlue, it’s all about personalization and how we take care of customer needs. Technology plays such an integral role in addressing our customer needs Testimonial By Eash Sundaram |
|
Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech stack within a matter of weeks to capitalize on an...d sustain our growth initiatives. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Judith Henrichsmann Product Manager, Growth Airbnb |
We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann |
|
Eash Sundaram Chief Digital and Technology Officer JetBlue |
We think of ourselves as a customer service company that happens to fly planes. So when you think of the customer service aspect of JetBlue, it’s all about personalization and how we take care of customer needs. Technology plays such an integral role in addressing our customer needs Testimonial By Eash Sundaram |
|
Nick Warner Head of Growth Route |
Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech stack within a matter of weeks to capitalize on an...d sustain our growth initiatives. |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study SeatgeekRead More |
|
|
Case Study ReverbRead More |
|
Case Study VenmoRead More |
Frequently Asked Questions(FAQ)
for mParticle
What is mParticle?
What is mParticle used for?
What are the top features of mParticle?
Who uses mParticle?
What are mParticle alternatives?
Where is mParticle located?
Popular Business Setting
for mParticle
Top Industries
- Transportation/Trucking/Railroad
- Entertainment
- Restaurants
Popular in
- Enterprise
- Mid Market
- Small Business
Peers used mParticle to Enhance customer relationships and Enter new markets internationally or locally
mParticle Alternatives
Peer and Expert Opinion on Features
for mParticle
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (47) |
| Recording | Read Reviews (12) |
| Calculator | Read Reviews (6) |
| Alerts: popups & Notifications | Read Reviews (5) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (47) |
| Recording | Read Reviews (12) |
| Calculator | Read Reviews (6) |
| Alerts: popups & Notifications | Read Reviews (5) |
IT and Other Capabilities
for mParticle
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (32) |
| Data Import | Read Reviews (70) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (32) |
| Data Import | Read Reviews (70) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (59) |
| Email Support | Read Reviews (3) |
| Chat Support | Read Reviews (3) |
| Phone Support | Read Reviews (2) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (59) |
| Email Support | Read Reviews (3) |
| Chat Support | Read Reviews (3) |
| Phone Support | Read Reviews (2) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (91) |
| Custom Reports | Read Reviews (77) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (91) |
| Custom Reports | Read Reviews (77) |
Software Failure Risk Guidance
?for mParticle
Overall Risk Meter
Top Failure Risks for mParticle
Vendor Profile Details
Company Name
mParticle
Company Website
https://www.mparticle.com/HQ Location
257 Park Ave South, 9th Floor, New York, NY 10010, US
Employees
51-100
Social
Financials
SERIES E
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