mParticle Overview
mParticle combines real-time data quality and governance with AI-powered insights. Predictions and insights are enhanced by the mParticle Customer Data Platform.
Use Cases
Customers recommend Engagement Management, Advertisement, Onboarding, as the business use cases that they have been most satisfied with while using mParticle.
Business Priorities
Enhance Customer Relationships and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using mParticle.
mParticle Use-Cases and Business Priorities: Customer Satisfaction Data
mParticle works with different mediums / channels such as Mobile. and Social Media.
mParticle's features include Personalization, Recording, Calculator, etc. and mParticle support capabilities include 24/7 Support, Email Support, Chat Support, etc. also mParticle analytics capabilities include Analytics, and Custom Reports.
Reviews
"This lets us really understand where our traffic is coming from, where sessions are beginning, and how those add up to a purchase. We used to use third-party reporting that would report on last-touch attributions, and with our mParticle event data w...e ended up making a backward-looking model that really helped us understand the customer journey." - Geoff Massanek
Peer review evidence (same sources as the product rating summary)
"...Today s most successful gaming experiences create engaging and repeatable experiences based on user behavior...." Gaming
"...Customer data from engagement with this campaign was then assigned to persistent profiles, and layered with additional attribute and event information to help inform future engagements through email, in-app messaging, and advertising. ..." Case Study Burger King
"...Collect and analyze behavioral data with Mixpanel to improve customer onboarding and retention. ..." Mixpanel
mParticle, Hyland Governance, Openprise RevOps Performance Platform, Tealium, Twilio Segment Engage, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for mParticle
Top Industries
- Transportation/Trucking/Railroad
- Entertainment
- Restaurants
Popular in
- Enterprise
- Mid Market
- Small Business
mParticle is popular in Transportation/Trucking/Railroad, Entertainment, and Restaurants and is widely used by Enterprise, Mid Market, and Small Business.
mParticle Customer wins, Customer success stories, Case studies
How can mParticle enhance your Engagement Management process?
What Are the key features of mParticle for Advertisement?
How does mParticle address your Onboarding Challenges?
How efficiently Does mParticle manage your Lead Analytics?
How does mParticle address your Campaign Management Challenges?
51 buyers and buying teams have used Cuspera to assess how well mParticle solved their Customer Data Platform needs. Cuspera uses 949 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
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This lets us really understand where our traffic is coming from, where sessions are beginning, and how those add up to a purchase. We used to use third-party reporting that would report on last-touch attributions, and with our mParticle event data we ended up making a backward-looking model that re...ally helped us understand the customer journey. |
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It’s ...not easy to convince people to download mobile apps from fast-food brands (especially burger chains). Many brands (including ourselves) couldn’t get people to download their apps even when giving products away. Testimonial By Fernando Machado |
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We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Geoff Massanek Director of Engineering Reverb |
This lets us really understand where our traffic is coming from, where sessions are beginning, and how those add up to a purchase. We used to use third-party reporting that would report on last-touch attributions, and with our mParticle event data we ended up making a backward-looking model that re...ally helped us understand the customer journey. |
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Fernando Machado Global Chief Marketing Officer Burger King |
It’s ...not easy to convince people to download mobile apps from fast-food brands (especially burger chains). Many brands (including ourselves) couldn’t get people to download their apps even when giving products away. Testimonial By Fernando Machado |
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Judith Henrichsmann Product Manager, Growth Airbnb |
We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann |
Fanatics - Retail - Very Large
Rokt Leaders Join Wayne Gretzky and executives from Fanatics, Lowe's ...
Asda - Retail - Very Large
Asda and Rokt Partner to Bring AI-Powered, Relevant Offers to Customers at Checkout
mParticle Product Demo
Frequently Asked Questions (FAQ)
What buyers ask before choosing mParticle
What is mParticle?
mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences.
mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.
mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.
What is mParticle used for?
What are the top features of mParticle?
Who uses mParticle?
What are mParticle alternatives?
Where is mParticle located?
Peers used mParticle for engagement management and advertisement
mParticle Competitors
mParticle Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (91) |
| Custom Reports | Read Reviews (77) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (91) |
| Custom Reports | Read Reviews (77) |
mParticle Integrations
mParticle integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for mParticle
Overall Risk Meter
Top Failure Risks for mParticle
Rokt, Inc News
Rokt Climbs to No. 4 on 2026 Best Workplaces in Advertising & Marketing ...
Rokt has climbed to No. 4 on the 2026 Fortune Best Workplaces in Advertising & Marketing list, improving from No. 9 in previous years. The ranking reflects survey responses from over 10,000 industry employees. Rokt also secured the No. 24 spot on the Best Workplaces in New York list for small and medium companies.
Rokt Named Fourth-Best Workplace in Advertising & Marketing for Third ...
Rokt has been named the fourth-best workplace in advertising and marketing for the third consecutive year by the 2026 Fortune Best Workplaces list. This recognition highlights Rokt's commitment to a positive work environment and employee engagement.
Fortune Media and Great Place To Work Name Rokt to 2026 Best Workplaces in Advertising & Marketing List
Rokt has been named #4 on the 2026 Fortune Best Workplaces in Advertising & Marketing list by Fortune Media and Great Place To Work. This marks the third time Rokt has achieved this recognition, highlighting its strong workplace culture and commitment to employee satisfaction.
How Rokt Complements Retail Media Networks for Retailers of Every Sector and Size
Rokt enhances retail media networks by focusing on the Transaction Moment, from product selection to payment and order confirmation. Its Rokt Brain decisioning engine, now in version Brain V4, analyzes vast data to optimize upsells and payment offers. Rokt's solutions, including Rokt Catalog and Rokt Pay+, integrate with existing retail systems, enhancing transaction value and customer engagement.
