mParticle Overview

mParticle combines real-time data quality and governance with AI-powered insights. Predictions and insights are enhanced by the mParticle Customer Data Platform.

Use Cases

Customers recommend Engagement Management, Advertisement, Onboarding, as the business use cases that they have been most satisfied with while using mParticle.

Other use cases:

  • Lead Analytics
  • Campaign Management
  • Channel Marketing
  • Competitive Intelligence
  • Partner Marketing
  • Products & Pricelist Management
  • Segmentation And Targeting
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using mParticle.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Improve Brand Engagement
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Launch New Products
  • Grow Market Share
  • Build Brand Awareness
  • Improve Internal Communications
See all business priorities See less business priorities

mParticle Use-Cases and Business Priorities: Customer Satisfaction Data

mParticle works with different mediums / channels such as Mobile. and Social Media.

mParticle's features include Personalization, Recording, Calculator, etc. and mParticle support capabilities include 24/7 Support, Email Support, Chat Support, etc. also mParticle analytics capabilities include Analytics, and Custom Reports.

Reviews

"We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple differe...nt teams." - Judith Henrichsmann

mParticle, Hyland Governance, Openprise RevOps Performance Platform, Tealium, Twilio Engage, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for mParticle

Top Industries

  • Transportation/Trucking/Railroad
  • Entertainment
  • Restaurants

Popular in

  • Enterprise
  • Mid Market
  • Small Business

mParticle is popular in Transportation/Trucking/Railroad, Entertainment, and Restaurants and is widely used by Enterprise, Mid Market, and Small Business.

mParticle Customer wins, Customer success stories, Case studies

Why is mParticle the best choice for Engagement Management?

What solutions does mParticle provide for Onboarding?

What solutions does mParticle provide for Lead Analytics?

How can mParticle optimize your Campaign Management Workflow?

51 buyers and buying teams have used Cuspera to assess how well mParticle solved their Customer Data Platform needs. Cuspera uses 949 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
mParticle testimonial

Judith Henrichsmann

Product Manager, Growth

Airbnb
We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann
mParticle testimonial

Geoff Massanek

Director of Engineering

Reverb
This lets us really understand where our traffic is coming from, where sessions are beginning, and how those add up to a purchase. We used to use third-party reporting that would report on last-touch attributions, and with our mParticle event data we ended up making a backward-looking model that re...ally helped us understand the customer journey.

Testimonial By Geoff Massanek
mParticle testimonial

Eash Sundaram

Chief Digital and Technology Officer

JetBlue
We think of ourselves as a customer service company that happens to fly planes. So when you think of the customer service aspect of JetBlue, it’s all about personalization and how we take care of customer needs. Technology plays such an integral role in addressing our customer needs Testimonial By Eash Sundaram
CUSTOMERS TESTIMONIALS
mParticle testimonial

Judith Henrichsmann

Product Manager, Growth

Airbnb
We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann
mParticle testimonial

Geoff Massanek

Director of Engineering

Reverb
This lets us really understand where our traffic is coming from, where sessions are beginning, and how those add up to a purchase. We used to use third-party reporting that would report on last-touch attributions, and with our mParticle event data we ended up making a backward-looking model that re...ally helped us understand the customer journey.

Testimonial By Geoff Massanek
mParticle testimonial

Eash Sundaram

Chief Digital and Technology Officer

JetBlue
We think of ourselves as a customer service company that happens to fly planes. So when you think of the customer service aspect of JetBlue, it’s all about personalization and how we take care of customer needs. Technology plays such an integral role in addressing our customer needs Testimonial By Eash Sundaram
 

Fanatics Selects Rokt to Deliver AI-Powered Relevance for Sports Fans Globally - PR Newswire

Fanatics has chosen Rokt to enhance the online shopping experience for sports fans globally. Rokt's AI-powered ecommerce technology will deliver personalized content and offers on Fanatics-owned plat...forms, including Fanatics.com and various team and league sites.

Read on →

ASPCA - Non Profit Organization Management - non-profit organization management

The ASPCA wanted to get more donations all year, not just during the holidays. They worked with Rokt to run ads on ecommerce sites and used lookalike audiences to find new donors. They also tested di...fferent ads to see what worked best. As a result, donor volume grew by 89% year-over-year. Conversion rates from lookalike audiences were 413% higher than other groups.

Read on →

ANINE BING - Retail - Retail

Rokt Catalog for Brands helped ANINE BING reach $2.7M in gross merchandise value since launch. The fashion brand used Rokt to expand into premium ecommerce marketplaces without extra operational work.... Rokt Catalog kept product data, pricing, and inventory accurate across partners. ANINE BING saw 37% average month-over-month GMV growth and a 568% GMV increase from May to October. The solution let ANINE BING scale fast while keeping a premium shopping experience.

Read on →

Booking.com - Travel And Hospitality - travel and hospitality

Rokt Ads helped Booking.com increase bookings worldwide. Booking.com used Rokt Ads to reach travelers through exclusive acquisition channels on ecommerce confirmation pages. The campaign ran in 14 gl...obal markets. Booking.com achieved a 15% higher return on ad spend than its target. Click-thru rates increased by 150% through offer testing. Rokt’s audience data and creative tools enabled fast optimization and strong results.

Read on →

Marcus Theatres - Entertainment - entertainment

Marcus Theatres used Google AdSense to make extra money but found it did not work well and hurt their brand. When Covid-19 hit, they needed a better way to grow revenue. They chose Rokt Ecommerce for... its strong offers and easy customer experience. With Rokt, Marcus Theatres made $240,000 for every 1 million transactions. They now earn 8 times more money each month than with Google AdSense.

Read on →

BJ’s Wholesale Club - Retail - retail

Rokt Ads helped BJ’s Wholesale Club grow member acquisition by 300% year over year. BJ’s wanted to reach younger, digital shoppers as it expanded into new markets. Traditional channels like in-club s...ignups and direct mail were not cost-effective. With Rokt Ads, BJ’s used real-time digital moments to target high-intent prospects. The company kept its cost per acquisition steady while expanding reach and scale. New members were on average 10 years younger than before.

Read on →

mParticle Product Demo

Video Thumbnail

Frequently Asked Questions(FAQ)

for mParticle

What is mParticle?

mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences.

mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.

mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.

What is mParticle used for?

mParticle is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Enter New Markets Internationally Or Locally by Engagement Management, Advertisement and Onboarding .

What are the top features of mParticle?

Personalization, Recording and Calculator are some of the top features of mParticle.

Who uses mParticle?

mParticle is used by Transportation/Trucking/Railroad, Entertainment and Restaurants among other industries.

What are mParticle alternatives?

Hyland Governance, Openprise RevOps Performance Platform, Tealium and Twilio Engage are popular alternatives for mParticle.

Where is mParticle located?

mParticle is headquartered at New York, NY.
lightning

Peers used mParticle for engagement management and advertisement

mParticle Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.85/5 ★

Read Reviews (2)
Analytics

4.83/5 ★

Read Reviews (91)
Custom Reports

4.79/5 ★

Read Reviews (77)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.85/5 ★

Read Reviews (2)
Analytics

4.83/5 ★

Read Reviews (91)
Custom Reports

4.79/5 ★

Read Reviews (77)

Software Failure Risk Guidance

?

for mParticle

Overall Risk Meter

Low Medium High

Top Failure Risks for mParticle

Rokt, Inc News

Awards

Rokt Awarded on the Financial Times

Rokt has been recognized on the Financial Times' list of The Americas' Fastest Growing Companies 2026, highlighting its significant revenue growth from 2021 to 2024. This award underscores Rokt's commitment to enhancing ecommerce transactions through machine learning and AI.

Read more →
Executive

Rokt Strengthens Its Board and Advisory Group with Appointment of Veteran Financial Leaders

Rokt has appointed Datadog CFO David Obstler to its board and former Wise CFO Matt Briers as a board advisor. These strategic additions aim to enhance Rokt's financial and governance capabilities as it prepares for a potential IPO. Obstler will chair the audit committee, while Briers will serve as a board observer, both bringing extensive financial expertise to support Rokt's growth.

Read more →
Partnership

Fanatics Selects Rokt to Deliver AI-Powered Relevance for Sports Fans Globally

Fanatics has partnered with Rokt to enhance its global e-commerce experience using AI-driven technology. This collaboration will integrate Rokt's products like Rokt Pay+ and Rokt Thanks to deliver personalized, relevant content and offers to sports fans. The partnership aims to boost engagement, unlock new revenue opportunities, and improve the fan shopping journey across Fanatics' platforms.

Read more →
Product

Rokt mParticle Expands Access to Match Boost and Composable Audiences

Rokt mParticle has expanded access to its Match Boost and Composable Audiences features for all enterprise customers. These tools enhance marketing capabilities by improving match rates on platforms like Meta and Google, and allowing audience definition using both warehouse data and real-time signals. This strategic shift aims to address signal loss challenges and provide measurable impact in real-time, supporting stronger conversion rates and audience engagement.

Read more →

Rokt, Inc Profile

Company Name

Rokt, Inc

Company Website

//rokt.com

HQ Location

New York, NY

Social

Facebook Linkedin Twitter