Smadex Overview

Smadex offers a distinctive edge in mobile advertising with its performance-focused and transparent Demand-Side Platform (DSP). It excels in user acquisition, retargeting, and branding campaigns, providing businesses with precise targeting and measurable outcomes. Smadex is engineered to support growth through its transparent ad delivery, ensuring advertisers have full visibility into campaign performance. A unique feature is its capability to integrate with Connected TV (CTV), expanding reach beyond mobile to engage users on multiple screens. This multi-channel approach is trusted by leading brands to drive mobile growth and enhance brand awareness effectively.

Use Cases

Customers recommend Campaign Management, Advertisement, Market Research, as the business use cases that they have been most satisfied with while using Smadex.

Other use cases:

  • White Labeling
  • Engaging And Following Up
  • Creative Agency
  • Sending & Publishing Communications
  • Lead Qualification: Technographic
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Business Priorities

Enter New Markets Internationally Or Locally and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Smadex.

Other priorities:

  • Grow Market Share
  • Improve Efficiency
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Smadex Use-Cases and Business Priorities: Customer Satisfaction Data

Smadex works with different mediums / channels such as Mobile.

Smadex, belong to a category of solutions that help Mobile Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Smadex offers a performance-driven and transparent DSP for user acquisition, retargeting, and branding campaigns. Growth is engineered through Smadex's advanced solutions.

Comprehensive Insights on Smadex Use Cases

How does Smadex address your Campaign Management Challenges?

Case Studies

Consumer Services

CASE STUDY Jackpocket

Smadex helped Jackpocket boost app installs by 35% during the lottery peak season. Jackpocket needed to quickly ramp up user acquisition when lottery jackpots were high. Smadex used data-driven targe...ting, custom dynamic creatives, and inventory diversification to reach the right audience. The campaign focused on timing ads with jackpot increases and optimizing budgets for lottery draw days. Jackpocket also saw a 35% increase in buys from new users.

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Telecommunications

CASE STUDY TextNow

Smadex helped TextNow improve Android user acquisition with advanced algorithms and video ads. From January to December 2023, TextNow increased spend by 183% and saw an 8% improvement in cost per ins...tall (CPI). Smadex's filter algorithm removed low-quality requests, boosting campaign results. Over 65% of the budget went to video ads, targeting high-quality users. TextNow allocated more budget to Smadex after seeing strong performance and transparent reporting.

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Food & Beverages

CASE STUDY talabat

Smadex used its full-creative strategy to help talabat improve user acquisition. Smadex optimized creatives with data and tailored ads to specific locations. They provided full production support and... improved the app install experience. talabat saw a 47% drop in cost per acquisition and a 37.5% drop in cost per install. The partnership led to better campaign performance and business growth.

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Entertainment

CASE STUDY Mobile Premier League (MPL)

Smadex helped Mobile Premier League (MPL) use connected TV and user acquisition strategies to grow fast. MPL scaled its budget 5X and cut acquisition costs by 61% on CTV. The rate of high-quality use...rs more than doubled. Smadex used creative ads and a phased approach to reach new audiences. MPL saw more stable KPIs and better user retention.

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Entertainment

CASE STUDY Papaya

Smadex helped Papaya grow installs and conversions for their gaming apps using mobile user acquisition and connected TV campaigns. Papaya saw a 30% month-over-month budget increase after a successful... Solitaire Cash CTV campaign. The company expanded CTV efforts to a third title, Bubble Cash. Scale for both mobile UA and CTV grew 3x in Q4 2023. Papaya now runs always-on campaigns and tracks ROAS as their main metric.

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Entertainment

CASE STUDY SoundCloud

Smadex helped SoundCloud improve user acquisition on Apple's SKAdNetwork. SoundCloud needed to lower its cost per install (CPI) after Apple's privacy changes. Smadex used its Flexible Mapping tool to... test and optimize campaign variables. In just seven days, SoundCloud reached its CPI goal. The campaign then achieved an average CPI under 50% of the target for the rest of the campaign.

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Smadex Features

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  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

3.88/5 ★

Read Reviews (9)
Analytics

3.51/5 ★

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

3.88/5 ★

Read Reviews (9)
Analytics

3.51/5 ★

Read Reviews (4)

Smadex Integrations

Smadex integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.63/5 ★

Read Reviews (5)
Data Export

3.46/5 ★

Read Reviews (2)

Branch linking platform

4.6 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

mParticle

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adsquare

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Smadex

Top Failure Risks for Smadex

Smadex News

Awards

Smadex Named a Top ROI-Driving Ad Partner in Singulars 2025 Index

Smadex has been recognized as a top ROI-driving ad partner in the 2025 Singular ROI Index, highlighting its success in scaling profitable campaigns for mobile apps and games.

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Partnership

Smadex Accelerates Mobile Growth with Amazon Publisher Services (APS) Integration

Smadex has integrated with Amazon Publisher Services to enhance mobile growth by optimizing ad spending and improving transparency for its customers.

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Executive

Downey Now VP & GM Americas at Smadex - Radio & Television Business Report

Downey is now the Vice President and General Manager for the Americas at Smadex.

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Executive

Entravisions Smadex Welcomes Jamil Downey as Vice President and General Manager Americas to Drive U.S. Expansion - Business Wire

Entravision's Smadex has appointed Jamil Downey as Vice President and General Manager Americas to lead U.S. expansion efforts.

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Smadex Profile

Company Name

Smadex

Company Website

//smadex.com

HQ Location

2425 Olympic Blvd, Suite 6000, Santa Monica, California 90404, US

Social

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