Smadex Overview

Smadex offers a distinctive edge in mobile advertising with its performance-focused and transparent Demand-Side Platform (DSP). It excels in user acquisition, retargeting, and branding campaigns, providing businesses with precise targeting and measurable outcomes. Smadex is engineered to support growth through its transparent ad delivery, ensuring advertisers have full visibility into campaign performance. A unique feature is its capability to integrate with Connected TV (CTV), expanding reach beyond mobile to engage users on multiple screens. This multi-channel approach is trusted by leading brands to drive mobile growth and enhance brand awareness effectively.

Use Cases

Customers recommend Campaign Management, Advertisement, Market Research, as the business use cases that they have been most satisfied with while using Smadex.

Other use cases:

  • White Labeling
  • Engaging And Following Up
  • Creative Agency
  • Sending & Publishing Communications
  • Lead Qualification: Technographic
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Business Priorities

Enter New Markets Internationally Or Locally and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Smadex.

Other priorities:

  • Grow Market Share
  • Improve Efficiency
See all business priorities See less business priorities

Smadex Use-Cases and Business Priorities: Customer Satisfaction Data

Smadex works with different mediums / channels such as Mobile.

Smadex, belong to a category of solutions that help Mobile Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Smadex offers a performance-driven and transparent DSP for user acquisition, retargeting, and branding campaigns. Growth is engineered through Smadex's advanced solutions.

Smadex Customer wins, Customer success stories, Case studies

What benefits does Smadex offer for Campaign Management?

Babbel - Education

Smadex used a creative-focused strategy to help Babbel reach more high-quality users. They used localized, seasonal content and video ads to boost engagement. Babbel saw a 300% increase in buy rate. ...Costs went down and user acquisition goals were exceeded. Babbel praised Smadex for delivering engaging and intelligent creatives.

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Jackpocket - Consumer Services

Smadex helped Jackpocket increase app installs by 35% during the lottery peak season. Jackpocket wanted to get more high-quality users for their lottery ticket app in the United States. Smadex used s...trategic planning, data-driven targeting, and creative assets to reach the right audience. The campaign used custom dynamic creatives and precise targeting. Jackpocket saw strong results and values Smadex as a trusted partner.

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talabat - Food & Beverages

Smadex helped talabat grow with creative advertising strategies. talabat wanted to boost performance, get new customers, and enter new markets. Smadex used data-driven creative optimization to improv...e campaign results. talabat saw better brand visibility and business growth. Their marketing team praised Smadex for driving efficiency and strong results.

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Subscription video on-demand service - Entertainment

Smadex SKAd optimization tool helped a subscription video on-demand service overcome Apple SKAdNetwork's data and privacy challenges. The client used Smadex’s Flexible Mapping tool to optimize campai...gns without user-level data. Cost per subscription dropped by 56%. New subscriptions grew by 320%. Cost per install decreased by 48%. New installs increased by 222%.

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A marketing and advertising company - Marketing And Advertising

Smadex App to Web campaigns helped clients achieve a consistent 60% ROAS over 6 months. The campaigns used in-app ads to drive users to websites and convert them into leads and customers. Smadex algo...rithms found new quality users, predicted their behavior, and served targeted ads. Results included a 500% increase in budget and reach, over 30,000 buys, CPA/CPSale below $110, and a 15% CTR. The strategy maximized sales and ensured transparency for advertisers.

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Wister - Marketing And Advertising

Smadex helped Wister move from banner ads to a video-only strategy in France. This change led to over 180% increase in click-through rate. Wister saw stronger engagement and lower costs. The Smadex p...latform made it easy for Wister to scale growth fast. Wister praised Smadex for clean traffic and expert optimization.

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Smadex Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

3.88/5 ★

Read Reviews (9)
Analytics

3.51/5 ★

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

3.88/5 ★

Read Reviews (9)
Analytics

3.51/5 ★

Read Reviews (4)

Smadex Integrations

Smadex integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.63/5 ★

Read Reviews (5)
Data Export

3.46/5 ★

Read Reviews (2)

mParticle

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Branch linking platform

4.6 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adsquare

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Smadex

Top Failure Risks for Smadex

Smadex News

Partnership

Smadex and Anzu bring performance and clickability to intrinsic in-game advertising - Business of Apps

Smadex has partnered with Anzu to introduce performance-driven, clickable intrinsic in-game advertising for programmatic buyers. This collaboration integrates Anzus in-game ad technology with Smadexs AI-driven optimization engine, allowing advertisers to reach players through native, brand-safe placements. The new format enhances user interaction, optimization, and performance measurement, offering advertisers measurable outcomes without disrupting gameplay.

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Partnership

CTV Live! New York: Performance CTV Enters a New Era

Smadex, in partnership with Adjust and Magnite, hosted CTV Live! New York, focusing on scaling CTV as a performance channel. The event highlighted successful case studies, including Duolingo's and Yotta's experiences with Smadex, emphasizing precise testing, attribution, and creative strategies for CTV. The discussions underscored CTV's evolution into a core performance channel, with Smadex positioning itself as a leader in providing transparent, premium supply and creative solutions for advertisers.

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Partnership

Smadex and Magnite Springverse: A Powerful New Partnership for Programmatic CTV Advertising

Smadex has formed a new partnership with Magnite Springserve to enhance its Connected TV (CTV) advertising capabilities. This integration provides Smadex with access to premium CTV inventory, improving reach and targeting efficiency. The collaboration leverages Magnite's transparent supply path and robust data signals, enhancing campaign performance and audience targeting for advertisers.

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Awards

Smadex Named a Top ROI-Driving Ad Partner in Singulars 2025 Index

Smadex has been recognized as a top ROI-driving ad partner in the 2025 Singular ROI Index, highlighting its success in scaling profitable campaigns for mobile apps and games.

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Smadex Profile

Company Name

Smadex

Company Website

//smadex.com

HQ Location

2425 Olympic Blvd, Suite 6000, Santa Monica, California 90404, US

Social

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