Smadex Overview

Smadex offers a distinctive edge in mobile advertising with its performance-focused and transparent Demand-Side Platform (DSP). It excels in user acquisition, retargeting, and branding campaigns, providing businesses with precise targeting and measurable outcomes. Smadex is engineered to support growth through its transparent ad delivery, ensuring advertisers have full visibility into campaign performance. A unique feature is its capability to integrate with Connected TV (CTV), expanding reach beyond mobile to engage users on multiple screens. This multi-channel approach is trusted by leading brands to drive mobile growth and enhance brand awareness effectively.

Use Cases

Customers recommend Campaign Management, Advertisement, Market Research, as the business use cases that they have been most satisfied with while using Smadex.

Other use cases:

  • White Labeling
  • Engaging And Following Up
  • Creative Agency
  • Sending & Publishing Communications
  • Lead Qualification: Technographic
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Business Priorities

Enter New Markets Internationally Or Locally and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Smadex.

Other priorities:

  • Grow Market Share
  • Improve Efficiency
See all business priorities See less business priorities

Smadex Use-Cases and Business Priorities: Customer Satisfaction Data

Smadex works with different mediums / channels such as Mobile.

Peer review evidence (same sources as the product rating summary)

"...Our team will manage your campaigns with thorough expertise in every stage. ..." Programmatic DSP Engineered for Growth
"...Paul Childs has been building mobile advertising technology since 2005; he was co-founder of Byyd, the first and largest global mobile SaaS DSP...." MGS UK, London
"...How precise geo-targeting and Smadex s algorithms helped inDrive grow at scale and expand into new markets DOWNLOAD CASE STUDY ..." Resources

Smadex, belong to a category of solutions that help Mobile Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Smadex offers a performance-driven and transparent DSP for user acquisition, retargeting, and branding campaigns. Growth is engineered through Smadex's advanced solutions.

Smadex Customer wins, Customer success stories, Case studies

How can Smadex enhance your Campaign Management process?

 

onXmaps - Information Technology And Services - Medium

Missoula, USA

Smadex helped onXmaps grow mobile app installs by 200%. Subscriptions increased by 318%. Smadex used machine learning and multi-dimensional reporting. The growth team at Smadex managed the campaign. ...High-quality inventory supported the results. onXmaps scaled its user base quickly with Smadex.

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Axlebolt - Entertainment - Medium

Limassol, Cyprus

Smadex helped Axlebolt, a top social casino games developer, boost Android user acquisition. The campaign used a global strategy with granular optimization. Axlebolt faced strict privacy rules and ne...eded to find valuable players worldwide. Smadex’s data-driven approach and creative assets led to a 120% increase in D7 ROAS. The partnership was built on trust and innovation.

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Axlebolt - Entertainment - Medium

Smadex used its Supergaming algorithm and data-driven user acquisition for Axlebolt. Axlebolt wanted to grow Android users for its hit game Standoff 2 in Europe and Asia. Smadex optimized campaigns w...ith creative testing and targeted audience segments. In one quarter, Axlebolt saw a 36% IPM lift, 43% CPPU D1 improvement, and 3x ROAS D7. The partnership helped Axlebolt reach more high-quality players.

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Exness - Financial Services - Large

Smadex helped Exness cut cost per first-time depositor by up to 60% in key markets. The platform drove a 74.4% increase in app installs and boosted first-time deposits by 11.75%. Exness used Smadex f...or deep funnel optimization and precision targeting. Automated bidding and conversion lift studies improved user acquisition quality. Exness doubled its operational markets while keeping acquisition costs low.

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TextNow - Telecommunications

Smadex helped TextNow improve Android user acquisition with advanced algorithms and video ads. From January to December 2023, TextNow increased spend by 183% and saw an 8% improvement in cost per ins...tall (CPI). Smadex's filter algorithm removed low-quality requests, boosting campaign results. Over 65% of the budget went to video ads, targeting high-quality users. TextNow allocated more budget to Smadex after seeing strong performance and transparent reporting.

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talabat - Food & Beverages

Smadex used its full-creative strategy to help talabat improve user acquisition. Smadex optimized creatives with data and tailored ads to specific locations. They provided full production support and... improved the app install experience. talabat saw a 47% drop in cost per acquisition and a 37.5% drop in cost per install. The partnership led to better campaign performance and business growth.

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Smadex Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

3.88/5 ★

Read Reviews (9)
Analytics

3.51/5 ★

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

3.88/5 ★

Read Reviews (9)
Analytics

3.51/5 ★

Read Reviews (4)

Smadex Integrations

Smadex integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.63/5 ★

Read Reviews (5)
Data Export

3.46/5 ★

Read Reviews (2)

Adsquare

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Branch linking platform

4.6 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

mParticle

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Smadex

Top Failure Risks for Smadex

Smadex News

Partnership

Smadex unveils unique CTV Pause Ads via OpenGlass partnership

Smadex has partnered with OpenGlass to introduce CTV Pause Ads, offering mobile app and gaming advertisers programmatic access to high-impact ad inventory. This format transforms the pause screen into an engaging advertising opportunity, enhancing user interaction with QR codes. The partnership aims to drive conversions and high-value installs by leveraging Smadex's AI-driven growth engine.

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Partnership

Smadex and Anzu bring performance and clickability to intrinsic in-game advertising - Business of Apps

Smadex has partnered with Anzu to introduce performance-driven, clickable intrinsic in-game advertising for programmatic buyers. This collaboration integrates Anzus in-game ad technology with Smadexs AI-driven optimization engine, allowing advertisers to reach players through native, brand-safe placements. The new format enhances user interaction, optimization, and performance measurement, offering advertisers measurable outcomes without disrupting gameplay.

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Partnership

CTV Live! New York: Performance CTV Enters a New Era

Smadex, in partnership with Adjust and Magnite, hosted CTV Live! New York, focusing on scaling CTV as a performance channel. The event highlighted successful case studies, including Duolingo's and Yotta's experiences with Smadex, emphasizing precise testing, attribution, and creative strategies for CTV. The discussions underscored CTV's evolution into a core performance channel, with Smadex positioning itself as a leader in providing transparent, premium supply and creative solutions for advertisers.

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Partnership

Smadex and Magnite Springverse: A Powerful New Partnership for Programmatic CTV Advertising

Smadex has formed a new partnership with Magnite Springserve to enhance its Connected TV (CTV) advertising capabilities. This integration provides Smadex with access to premium CTV inventory, improving reach and targeting efficiency. The collaboration leverages Magnite's transparent supply path and robust data signals, enhancing campaign performance and audience targeting for advertisers.

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Smadex Profile

Company Name

Smadex

Company Website

//smadex.com

HQ Location

2425 Olympic Blvd, Suite 6000, Santa Monica, California 90404, US

Social

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