Strategic Partnerships and Integrations of Smadex
Smadex and Anzu bring performance and clickability to intrinsic in-game advertising - Business of Apps
Smadex has partnered with Anzu to introduce performance-driven, clickable intrinsic in-game advertising for programmatic buyers. This collaboration integrates Anzus in-game ad technology with Smadexs... AI-driven optimization engine, allowing advertisers to reach players through native, brand-safe placements. The new format enhances user interaction, optimization, and performance measurement, offering advertisers measurable outcomes without disrupting gameplay.
CTV Live! New York: Performance CTV Enters a New Era
Smadex, in partnership with Adjust and Magnite, hosted CTV Live! New York, focusing on scaling CTV as a performance channel. The event highlighted successful case studies, including Duolingo's and Yo...tta's experiences with Smadex, emphasizing precise testing, attribution, and creative strategies for CTV. The discussions underscored CTV's evolution into a core performance channel, with Smadex positioning itself as a leader in providing transparent, premium supply and creative solutions for advertisers.
Smadex and Magnite Springverse: A Powerful New Partnership for Programmatic CTV Advertising
Smadex has formed a new partnership with Magnite Springserve to enhance its Connected TV (CTV) advertising capabilities. This integration provides Smadex with access to premium CTV inventory, improvi...ng reach and targeting efficiency. The collaboration leverages Magnite's transparent supply path and robust data signals, enhancing campaign performance and audience targeting for advertisers.
Smadex Accelerates Mobile Growth with Amazon Publisher Services (APS) Integration
Smadex has integrated with Amazon Publisher Services to enhance mobile growth by optimizing ad spending and improving transparency for its customers.
Awards, Recognitions, and Industry Achievements of Smadex
Smadex Named a Top ROI-Driving Ad Partner in Singulars 2025 Index
Smadex has been recognized as a top ROI-driving ad partner in the 2025 Singular ROI Index, highlighting its success in scaling profitable campaigns for mobile apps and games.