Smadex: Mobile DSP for branding and direct response
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Entertainment Case Studies and Customer Success Stories with Smadex
Axlebolt
- Entertainment
- Medium
Limassol, Cyprus
Smadex helped Axlebolt, a top social casino games developer, boost Android user acquisition. The campaign used a global strategy with... granular optimization. Axlebolt faced strict privacy rules and needed to find valuable players worldwide. Smadex’s data-driven approach and creative assets led to a 120% increase in D7 ROAS. The partnership was built on trust and innovation.
Smadex used its Supergaming algorithm and data-driven user acquisition for Axlebolt. Axlebolt wanted to grow Android users for its hit... game Standoff 2 in Europe and Asia. Smadex optimized campaigns with creative testing and targeted audience segments. In one quarter, Axlebolt saw a 36% IPM lift, 43% CPPU D1 improvement, and 3x ROAS D7. The partnership helped Axlebolt reach more high-quality players.
Smadex helped SoundCloud improve user acquisition on Apple's SKAdNetwork. SoundCloud needed to lower its cost per install (CPI) after Apple's... privacy changes. Smadex used its Flexible Mapping tool to test and optimize campaign variables. In just seven days, SoundCloud reached its CPI goal. The campaign then achieved an average CPI under 50% of the target for the rest of the campaign.
Smadex helped Papaya grow installs and conversions for their gaming apps using mobile user acquisition and connected TV campaigns. Papaya saw a... 30% month-over-month budget increase after a successful Solitaire Cash CTV campaign. The company expanded CTV efforts to a third title, Bubble Cash. Scale for both mobile UA and CTV grew 3x in Q4 2023. Papaya now runs always-on campaigns and tracks ROAS as their main metric.
Smadex helped Mobile Premier League (MPL) use connected TV and user acquisition strategies to grow fast. MPL scaled its budget... 5X and cut acquisition costs by 61% on CTV. The rate of high-quality users more than doubled. Smadex used creative ads and a phased approach to reach new audiences. MPL saw more stable KPIs and better user retention.
Smadex CTV Solution helped Kong Studios boost installs for Guardian Tales on Nintendo Switch by 30%. Kong Studios struggled to... reach console gamers with traditional marketing. Smadex used data-driven segmentation and targeted ads on connected TVs. The campaign delivered highly relevant ads to potential players. Kong Studios saw strong results and praised Smadex's expertise.
Smadex helped Papaya grow its skill-based gaming apps with mobile user acquisition and CTV campaigns. Papaya wanted to find new... ways to boost awareness and conversions in a crowded market. Smadex's transparent approach unlocked a new growth channel for Papaya. In a few months, Papaya saw strong results in awareness and conversions for games like Solitaire Cash, Bingo Cash, and Bubble Cash. ROAS was the main metric, and Papaya was able to scale campaigns based on results.
Smadex helped Axlebolt grow Android user acquisition for Standoff 2 in Europe and Asia. Smadex used data-driven targeting and creative... testing to find high-quality users. Axlebolt's creatives and Smadex's expertise led to strong campaign results. The partnership delivered 3x ROAS D7 for Android campaigns. Axlebolt valued Smadex for reliable channel expansion and performance.
Magic Tavern used Smadex for CTV to promote their game Project Makeover. They wanted new ways to reach players and... chose Connected TV ads. Smadex helped them track campaigns and reach more users. They increased DO ROAS by 4X and cut eCPI by over 65%. D7 ROAS more than doubled. This helped Project Makeover top download charts in 142 countries.
Smadex helped Voodoo increase install per mille (IPM) by 50% for their Mob Control iOS campaigns in the US. Smadex used creative... analysis to find the best ad elements. This led to a 15x boost in conversion rates. Voodoo praised Smadex for their expertise in mobile user acquisition and creative testing. The partnership focused on optimizing ad creatives for better app promotion results.
Mytona used Smadex to boost growth for its app, Seekers Notes. They used Custom Product Pages (CPP) with Smadex, one... of the few DSPs supporting scaled CPP roll-outs. Mytona saw a 50% increase in installs per mille (IPM) and a 51% conversion rate. The highest daily lift reached 112%. Mytona plans to expand CPP investment based on these results.
Smadex helped Bandai Namco Mobile find new marketing channels for growth. Smadex suggested using connected TV (CTV) for user acquisition.... The campaign promoted a flagship mobile game. Bandai Namco Mobile saw a significant increase in valuable installs and better user engagement. CTV became a key channel for reaching and engaging their audience. Bandai Namco Mobile plans to keep using CTV with Smadex to grow their app presence.
SoundCloud used Smadex to run its first test campaign on SKAd Network. The team needed to adapt to new privacy... rules and loss of user-level data on iOS. Smadex's flexible mapping helped SoundCloud quickly find the best campaign variables. In just 7 days, SoundCloud beat its cost-per-install goal by 50%. The campaign reached record-low CPI results for SoundCloud.
Subscription video on-demand service
- Entertainment
- Large
Smadex helped a subscription video on-demand service beat its campaign goals. The client faced challenges from Apple's SKAdNetwork, including data... delays and less user-level data. Smadex's Flexible Mapping tool let them optimize campaigns while meeting privacy rules. The service cut cost per subscription by 56% and grew new subscriptions by 320%. Cost per install dropped 48% and new installs rose 222%.
Wister used Smadex to switch from banner ads to a video-only strategy in France. This change led to a 180%+... increase in click-through rate. Wister saw stronger user engagement and lower costs. The partnership helped Wister scale user acquisition quickly. Smadex provided clean traffic and expert optimization for growth.
Smadex helped CFM grow its customer base in Europe. CFM used Smadex to improve traffic quality and optimize geo-targeted ads.... The solution ensured compliance with strict regulations. CFM saw steady growth and better KPIs. The partnership led to long-term success for CFM.
Cookies Digital
- Marketing And Advertising
- Medium
Rome, Italy
Smadex helped Cookies Digital boost revenue by 51% with a new campaign. The company expanded into new markets like Egypt... and reduced CPA. Smadex used a transparent dCPM model to deliver high-quality, fraud-free traffic. Advanced algorithms and global reach supported the campaign. Cookies Digital saw strong performance and lasting partnership results.
Smadex helped Wister grow its mobile marketing during the World Cup. Wister used Smadex to promote popular mobile content with... special offers. The partnership led to a higher click-through rate and strong growth. Wister increased its media spend each year thanks to Smadex's support. The case highlights teamwork and campaign improvement. Results include exceptional growth and a notable CTR increase.
Upify Mobile used Smadex to gain over 68,000 new subscribers. The company improved conversion rates and increased user quality. Service... usage went up while complaints went down. Smadex helped Upify Mobile keep user flows smooth and effective. The partnership led to strong growth in subscription volume and conversion rate.
A marketing and advertising company
- Marketing And Advertising
- Small
Smadex helped a client achieve a consistent 60% ROAS over six months using app to web campaigns. The strategy focused... on driving users from in-app ads to a website to convert leads into customers. Smadex algorithms identified quality users and optimized ad delivery for engagement. The campaign scaled budget and reach by 500%. Over 30,000 buys were delivered with a CPA/CPSale below $110 and a 15% CTR.
Smadex helped MCO boost subscriptions by over 300,000 in Europe and Africa. The strategy focused on improving traffic quality and... optimizing campaigns. MCO saw strong conversion rates and better profitability. Smadex ensured all campaigns met compliance standards. MCO plans to increase investments and margins with Smadex.
Smadex helped Exness cut cost per first-time depositor by up to 60% in key markets. The platform drove a 74.4%... increase in app installs and boosted first-time deposits by 11.75%. Exness used Smadex for deep funnel optimization and precision targeting. Automated bidding and conversion lift studies improved user acquisition quality. Exness doubled its operational markets while keeping acquisition costs low.
Smadex helped Vantage surpass its user acquisition goals by 164% in just one month. Vantage wanted to find new ways... to get high-quality users who would make first-time deposits and trades. Smadex used localized and seasonal creatives to boost results. Localized creatives increased eCPAFTD by 60%. Seasonal creatives increased CPI by 25%. Vantage praised Smadex for transparency, anti-fraud protection, and a data-driven approach.
Smadex helped Exness improve user acquisition quality. Exness wanted more depositors and active traders, not just more users. Smadex used... deep funnel optimization and incrementality testing. Exness saw a 60% improvement in cost per first-time deposit. Weekly reviews and a transparent approach built trust between the teams.
Food & Beverages Case Studies and Customer Success Stories with Smadex
talabat
- Food & Beverages
Smadex used its full-creative strategy to help talabat improve user acquisition. Smadex optimized creatives with data and tailored ads to... specific locations. They provided full production support and improved the app install experience. talabat saw a 47% drop in cost per acquisition and a 37.5% drop in cost per install. The partnership led to better campaign performance and business growth.
Talabat used Smadex to expand into new markets. They tried interstitial ads for the first time. Smadex trained algorithms with... Talabat’s data and set up campaigns. Talabat saw a 92% increase in click-through rate. Cost per install dropped by 75%. Installs per mille rose by 191%. Talabat grew user acquisition and scaled across MENA markets.
Smadex helped talabat boost campaign performance with creative advertising strategies. The partnership focused on data-driven creative optimization. talabat used Smadex... to attract new customers and expand into new markets. Dynamic and engaging ads improved brand visibility. The collaboration drove business growth and efficiency for talabat.
Smadex helped Jackpocket boost app installs by 35% during the lottery peak season. Jackpocket needed to quickly ramp up user... acquisition when lottery jackpots were high. Smadex used data-driven targeting, custom dynamic creatives, and inventory diversification to reach the right audience. The campaign focused on timing ads with jackpot increases and optimizing budgets for lottery draw days. Jackpocket also saw a 35% increase in buys from new users.
Smadex helped Favor Delivery, a Texas-based delivery company, achieve a 208% increase in buys. They used geo targeting and programmatic... advertising to reach more users. Smadex provided machine learning, multi-dimensional reporting, and high-quality inventory. Favor Delivery valued the transparency and data-driven approach. The partnership focused on clean traffic and quality growth.
Smadex helped Jackpocket increase app installs by 35% during the lottery peak season. Jackpocket wanted to get more high-quality users... for their lottery ticket app. Smadex used strategic planning and data-driven targeting to reach the right audience. They created custom dynamic ads for Jackpocket. The campaign led to strong growth and better user acquisition results.
Smadex helped TextNow improve Android user acquisition with advanced algorithms and video ads. From January to December 2023, TextNow increased... spend by 183% and saw an 8% improvement in cost per install (CPI). Smadex's filter algorithm removed low-quality requests, boosting campaign results. Over 65% of the budget went to video ads, targeting high-quality users. TextNow allocated more budget to Smadex after seeing strong performance and transparent reporting.
Smadex helped TextNow improve their Android user acquisition. Over three years, TextNow used Smadex's global traffic and advanced algorithms. Video... ads made up 65% of their spend. Smadex's optimization strategies led to an 8% improvement in cost per install (CPI). TextNow credits Smadex as key to their growth and efficiency.
Smadex helped Hyve Mobile increase lifetime value by 15%. Hyve grew its subscriber base and lowered cost per acquisition. Smadex's... global traffic and advanced algorithms reduced user complaints to zero. The solution targeted new geographies and ensured fraud-free traffic. Hyve praised Smadex for strong support and campaign management.
Education Case Studies and Customer Success Stories with Smadex
Babbel
- Education
Smadex helped Babbel boost buy rates by 300% with a creative-focused strategy. Localized and seasonal ads increased user engagement. Smadex... reduced Babbel's cost per buy by 87%. Optimizing ad formats led to 10x more buys and a 2x higher buy rate. Babbel maintained strong results and a stable budget. The partnership improved Babbel's visibility and user acquisition.
Smadex helped Babbel increase its buy rate by 300%. Babbel used Smadex's creative strategy with localized and seasonal video ads.... This approach boosted user engagement and cut costs. Babbel exceeded its user acquisition goals. The partnership focused on high-quality users and creative support.
Smadex helped Cabify, a leading ride-sharing platform, boost its user acquisition. By adding programmatic advertising to its media plan, Cabify... improved its first rides ratio by 398%. Smadex used machine learning, data science, and a skilled growth team. The campaign leveraged high-quality inventory for better results. This approach scaled Cabify’s growth in a competitive market.
Internet Case Studies and Customer Success Stories with Smadex
AirG
- Internet
- Medium
Vancouver, Canada
Smadex helped AirG improve traffic quality and optimize campaign performance. AirG doubled its daily conversions and expanded its reach in... key markets. Smadex's targeted strategy also boosted brand awareness. The partnership focused on both branding and subscription goals. AirG overcame its growth challenge with Smadex's support.
onXmaps
- Information Technology And Services
- Medium
Missoula, USA
Smadex helped onXmaps grow mobile app installs by 200%. Subscriptions increased by 318%. Smadex used machine learning and multi-dimensional reporting.... The growth team at Smadex managed the campaign. High-quality inventory supported the results. onXmaps scaled its user base quickly with Smadex.
