Real-World Case Studies and Customer Success Stories with Smadex

Smadex helped Mytona grow its Seekers Notes app using Custom Product Pages. Mytona used Smadex to test and scale new... ad strategies. The campaign increased installs per mille (IPM) by 50%. Conversion rate (CVR) reached 51%. The highest daily lift was 112%. Mytona plans to invest more in Custom Product Pages after these results.
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Smadex CTV AdVision helped Magic Tavern promote Project Makeover, a casual game, to a global audience. Magic Tavern needed new... ways to market their game and chose Connected TV for its reach. With Smadex and Adjust, they tracked campaigns and measured results. They increased DO ROAS by 4X, decreased eCPI by over 65%, and more than doubled D7 ROAS. Measurement and third-party tracking were key to their success.
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Smadex CTV Solution helped Kong Studios boost installs for Guardian Tales on Nintendo Switch. Kong Studios struggled to reach console... gamers with traditional media. Smadex used a CTV marketing solution with data-driven segmentation and precise targeting. Ads reached the right audience on TV. Installs increased by 30%. Kong Studios praised Smadex for exceeding expectations.
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Smadex helped Papaya grow their skill-based gaming apps with mobile user acquisition and CTV campaigns. Papaya wanted to find new... ways to grow in a crowded market. Smadex used CTV to boost awareness and conversions for games like Solitaire Cash, Bingo Cash, and Bubble Cash. Papaya saw strong results in just a few months. They scaled their campaigns based on return on ad spend.
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Smadex helped Bandai Namco Mobile find new growth by using connected TV (CTV) for user acquisition. Smadex offered a full-funnel... CTV solution to promote a flagship game. The campaign led to a significant increase in valuable installs and better user engagement. Bandai Namco Mobile now sees CTV as a key marketing channel for reaching and engaging users.
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Smadex helped SoundCloud improve user acquisition on Apple's SKAdNetwork. SoundCloud needed to lower its cost per install (CPI) after Apple's... privacy changes. Smadex used its Flexible Mapping tool to test and optimize campaign variables. In just seven days, SoundCloud reached its CPI goal. The campaign then achieved an average CPI under 50% of the target for the rest of the campaign.
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Smadex helped Papaya grow installs and conversions for their gaming apps using mobile user acquisition and connected TV campaigns. Papaya saw a... 30% month-over-month budget increase after a successful Solitaire Cash CTV campaign. The company expanded CTV efforts to a third title, Bubble Cash. Scale for both mobile UA and CTV grew 3x in Q4 2023. Papaya now runs always-on campaigns and tracks ROAS as their main metric.
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Smadex helped Mobile Premier League (MPL) use connected TV and user acquisition strategies to grow fast. MPL scaled its budget... 5X and cut acquisition costs by 61% on CTV. The rate of high-quality users more than doubled. Smadex used creative ads and a phased approach to reach new audiences. MPL saw more stable KPIs and better user retention.
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Smadex helped Voodoo improve their app promotion for Mob Control. Smadex used creative analysis to find the best ad elements.... Voodoo's install per mille (IPM) increased by 50%. Conversion rates went up by 15 times. Voodoo praised Smadex for their expertise and insights.
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Smadex SKAd optimization tool helped a subscription video on-demand service overcome Apple SKAdNetwork's data and privacy challenges. The client used... Smadex’s Flexible Mapping tool to optimize campaigns without user-level data. Cost per subscription dropped by 56%. New subscriptions grew by 320%. Cost per install decreased by 48%. New installs increased by 222%.
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Smadex helped Cookies Digital grow revenue and lower CPA. The campaign drove 51% of total revenue for Cookies Digital. Smadex... used a transparent dCPM model to deliver high-quality, fraud-free traffic. The solution enabled Cookies Digital to expand into new markets like Egypt. Advanced algorithms and global traffic targeting improved campaign performance.
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Smadex helped MCO grow subscriptions by over 300,000. Smadex improved traffic quality and optimized campaigns in Europe and Africa. MCO... saw strong conversion rates and kept campaigns profitable. The strategy led to significant expansion of MCO's customer base. MCO plans to invest more with Smadex for higher margins.
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Smadex helped CFM grow in Europe. CFM faced challenges with compliance and traffic quality. Smadex used geo-targeted ads and improved... traffic quality. CFM met compliance KPIs and grew its customer base. The partnership led to steady growth and strong results.
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Smadex App to Web campaigns helped clients achieve a consistent 60% ROAS over 6 months. The campaigns used in-app ads... to drive users to websites and convert them into leads and customers. Smadex algorithms found new quality users, predicted their behavior, and served targeted ads. Results included a 500% increase in budget and reach, over 30,000 buys, CPA/CPSale below $110, and a 15% CTR. The strategy maximized sales and ensured transparency for advertisers.
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Smadex helped Wister boost its mobile marketing during the World Cup. Wister used Smadex to promote top mobile content with... special offers. The partnership led to exceptional growth and a notable increase in click-through rates. Wister scaled its media spend budget every year thanks to Smadex's close support. Patrick Ghazarian from Wister praised Smadex for their teamwork and campaign improvements.
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Smadex helped Wister move from banner ads to a video-only strategy in France. This change led to over 180% increase... in click-through rate. Wister saw stronger engagement and lower costs. The Smadex platform made it easy for Wister to scale growth fast. Wister praised Smadex for clean traffic and expert optimization.
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Smadex used its full-creative strategy to help talabat improve user acquisition. Smadex optimized creatives with data and tailored ads to... specific locations. They provided full production support and improved the app install experience. talabat saw a 47% drop in cost per acquisition and a 37.5% drop in cost per install. The partnership led to better campaign performance and business growth.
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Smadex helped Talabat grow into new markets using interstitial ads and curated algorithms. Talabat saw a 92% increase in click-through... rate (CTR). Cost per install (CPI) dropped by 75%. Installs per mille (IPMs) rose by 191%. Talabat achieved 4x year-over-year growth in ad spend. Smadex enabled Talabat to scale user acquisition while keeping performance strong.
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Smadex helped talabat grow with creative advertising strategies. talabat wanted to boost performance, get new customers, and enter new markets.... Smadex used data-driven creative optimization to improve campaign results. talabat saw better brand visibility and business growth. Their marketing team praised Smadex for driving efficiency and strong results.
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Smadex helped AirG grow its user base and boost brand awareness. Smadex optimized campaign performance and improved traffic quality. AirG... doubled daily conversions in key markets. The strategy increased reach and made the brand stronger. Smadex became a one-stop shop for AirG’s branding and subscription goals.
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Smadex helped Upify Mobile gain over 68,000 new subscribers. Upify improved conversion rates and user quality with Smadex. Service usage... increased and user complaints went down. This led to better user flows in their markets. Upify saw strong growth in subscription volume and conversion rate. Aitor Muñoz from Upify praised the positive changes in user quality and traffic.
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Smadex helped SoundCloud improve their mobile programmatic campaigns on SKAd Network. SoundCloud needed to adapt to new privacy rules and... loss of user-level data. Using Smadex's Flexible Mapping, they quickly found the best campaign variables. SoundCloud reached their target cost per install (CPI) in just 7 days. They beat their CPI goal by 50%.
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Smadex helped Hyve Mobile increase lifetime value by 15%. Hyve Mobile used Smadex to grow its subscriber base and lower... cost per acquisition. The solution reduced user complaints to zero. Smadex provided global traffic, advanced algorithms, and fraud-free optimization. Hyve Mobile praised Smadex for strong support and campaign management.
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Smadex helped TextNow improve Android user acquisition with advanced algorithms and video ads. From January to December 2023, TextNow increased... spend by 183% and saw an 8% improvement in cost per install (CPI). Smadex's filter algorithm removed low-quality requests, boosting campaign results. Over 65% of the budget went to video ads, targeting high-quality users. TextNow allocated more budget to Smadex after seeing strong performance and transparent reporting.
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Smadex helped TextNow improve their Android user growth. Smadex used advanced algorithms and global traffic to optimize campaigns. Video ads... made up 65% of the spend. Smadex's solution led to an 8% improvement in cost per install (CPI). TextNow values Smadex as a key partner for growth and efficiency.
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Smadex helped Favor Delivery, a Texas-based delivery company, boost buys by 208%. The solution used machine learning algorithms, a growth... team, multi-dimensional reporting, and high-quality inventory. Smadex provided clean traffic and transparency. Favor Delivery praised Smadex for being a reliable, data-driven partner in user acquisition.
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Smadex helped Cabify, a leading ride-sharing platform, scale up its user acquisition campaigns. The solution used machine learning algorithms, a... data science team, and a growth team. Cabify improved its first rides ratio by 398%. The campaign used high-quality inventory for better results.
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Smadex helped Exness improve cost per first-time deposit by 60%. Exness wanted to focus on getting more quality users, not... just more users. Smadex used deep funnel optimization, incrementality testing, and strategic expansion. Weekly reviews and a transparent approach built trust. Exness saw better user acquisition and growth.
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Smadex helped Vantage get more high-quality users fast. Vantage wanted users who made first-time deposits and trades. Smadex used localized... and seasonal creatives. Localized creatives increased eCPAFTD by 60%. Seasonal creatives increased CPI by 25%. Smadex beat Vantage’s goals by 164% in one month. Vantage praised Smadex for transparency and anti-fraud protection.
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Smadex used a creative-focused strategy to help Babbel reach more high-quality users. They used localized, seasonal content and video ads... to boost engagement. Babbel saw a 300% increase in buy rate. Costs went down and user acquisition goals were exceeded. Babbel praised Smadex for delivering engaging and intelligent creatives.
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Smadex helped Babbel boost buy rates by 300% with a creative-focused strategy. Localized and seasonal ads increased user engagement. Smadex... reduced Babbel's cost per buy by 87%. Optimizing ad formats led to 10x more buys and a 2x higher buy rate. Babbel maintained strong results and a stable budget. The partnership improved Babbel's visibility and user acquisition.
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Smadex helped Jackpocket increase app installs by 35% during the lottery peak season. Jackpocket wanted to get more high-quality users... for their lottery ticket app in the United States. Smadex used strategic planning, data-driven targeting, and creative assets to reach the right audience. The campaign used custom dynamic creatives and precise targeting. Jackpocket saw strong results and values Smadex as a trusted partner.
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Smadex helped Jackpocket boost app installs by 35% during the lottery peak season. Jackpocket needed to quickly ramp up user... acquisition when lottery jackpots were high. Smadex used data-driven targeting, custom dynamic creatives, and inventory diversification to reach the right audience. The campaign focused on timing ads with jackpot increases and optimizing budgets for lottery draw days. Jackpocket also saw a 35% increase in buys from new users.
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Smadex helped Axlebolt grow Standoff 2's Android user base in Europe and Asia. Axlebolt needed high-quality users and new partners.... Smadex used data-driven user acquisition and creative testing. This approach delivered 3x return on ad spend by day 7. Axlebolt praised Smadex for reliable results and strong audience targeting.
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