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Branch linking platform: Use-Cases, Insights and Reviews | 2025 Cuspera

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(3211)

Mobile linking platform, with solutions that unify user experience and mobile measurement

AI Powered

Branch linking platform Overview

Branch links users to desired destinations, creating seamless experiences. Mobile attribution and campaign ROI are effectively measured.

Use Cases

Customers recommend Engagement Management, Advertisement, Communication Management, as the business use cases that they have been most satisfied with while using Branch linking platform.

Other use cases:

Onboarding
Content Sharing
Campaign Management
Channel Marketing
Referral Management
Social Media Analytics
Product Marketing

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Business Priorities

Improve Internal Communications and Improve ROI are the most popular business priorities that customers and associates have achieved using Branch linking platform.

Other priorities:

Enhance Customer Relationships
Increase Sales & Revenue
Increase Customer Life Time Value
Acquire Customers
Scale Best Practices
Improve Efficiency
Improve Brand Engagement
Grow Market Share
Improve Digital And Social Presence
Enter New Markets Internationally Or Locally
Build Brand Awareness
Improve Consistency
Improve Visibility
Launch New Products

See all business priorities See less business priorities

Branch linking platform Use-Cases and Business Priorities: Customer Satisfaction Data

Branch linking platform works with different mediums / channels such as Mobile. Social Media. and E-Mail.

Branch linking platform's features include Alerts: Popups & Notifications, Personalization, Dashboard, etc. and Branch linking platform support capabilities include AI Powered, Phone Support, 24/7 Support, etc. also Branch linking platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"Branch’s linking platform has been critical to driving engagement and conversion in the native app, where there’s a substantially higher purchase rate than on mobile web. Beyond the improved user experience delivered, Branch supports click-to-purcha...se tracking across desktop, mobile web, and native app, so we finally have unprecedented visibility. It’s been a crucial part of our mobile stack." - William Fong

Branch linking platform, TelemetryTV, Attentive, Cincopa, Alpha Anywhere, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Branch linking platform

Top Industries

Consumer Services
Computer Software
Retail

Popular in

Small Business
Mid Market
Large Enterprise

Branch linking platform is popular in Consumer Services, Computer Software, and Retail and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Branch linking platform Use Cases

How does Branch linking platform address your Engagement Management Challenges?

The platform helps businesses improve mobile user engagement. It provides deep linking, mobile banners, and personalized experiences. This helps drive app downloads, engagement, and conversion.

"...A linking infrastructure for every device and platform When Airbnb approached Branch in early 2016, they knew their 1% conversion rate on mobile web needed to be improved, but ultimately, they knew that driving engagement to the mobile app would directly impact their conversions...." Case Study Airbnb

What Are the key features of Branch linking platform for Advertisement?

The platform helps businesses track and optimize their advertising campaigns across various channels, including ads, social media, email, and referrals. It allows businesses to redirect users directly to the desired content within the app, avoiding unnecessary redirects through the app store. While the platform is effective for mobile apps, it does not offer robust capabilities for advertising on websites.

"...Webinar End 2021 with a quick recap of the biggest changes we saw in the mobile advertising space. ..." Deep Linking & Attribution Webinars

What makes Branch linking platform ideal for Communication Management?

The platform allows for sending messages and tracking who has read them. It makes it easy to contact employees and post announcements. Sometimes the platform experiences delays, leading to delayed messages.

"...After integrating Branch s deep links, conversions or customers going from visiting one of the landing pages to publishing their second piece of content in Spark increased by 95 percent...." Case Study Adobe

What solutions does Branch linking platform provide for Onboarding?

The platform effectively streamlines the onboarding process for new users by providing personalized experiences and valuable analytics. The platform also offers deep linking capabilities for seamless navigation within mobile applications. The platform's limitations include a lack of cohort analysis functionality.

"...Webinar Join Branch s Product Team to learn about our new cohort analysis solution -- and..." Deep Linking & Attribution Webinars

Why is Branch linking platform the best choice for Content Sharing?

Branch Linking Platform enables content sharing between users across various social media applications. Users can share links to app content that open directly within the app, regardless of the platform. Branch Linking Platform also helps track sharing activity and attributes installs to users who share content. However, the platform lacks the ability to post links and share GIFs directly.

"...Using Branch's deep links for social sharing, Voot boosted one-day retention rates to 41%. ..." Deep Linking & Attribution Case Studies

51+ more Business Use Cases

23 buyers and buying teams have used Cuspera to assess how well Branch linking platform solved their Mobile Marketing needs. Cuspera uses 3211 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
William Fong Co-Founder & CTO Boxed	Branch’s linking platform has been critical to driving engagement and conversion in the native app, where there’s a substantially higher purchase rate than on mobile web. Beyond the improved user experience delivered, Branch supports click-to-purchase tracking across desktop, mobile web, and native... app, so we finally have unprecedented visibility. It’s been a crucial part of our mobile stack. Testimonial By William Fong
Alex Macintosh Product Manager - Growth Strava	Partnering with Branch has allowed us to easily optimize user flows from almost every product and marketing channel, resulting in significant performance improvements across the board. Not only has Branch driven a large percentage of our installs, Branch has also enabled us to provide smooth user e...xperiences across all of these channels to delight and retain users—all while saving us well over 20x the amount of development time it would’ve taken us to build these features in-house. Testimonial By Alex Macintosh

CUSTOMERS	TESTIMONIALS
William Fong Co-Founder & CTO Boxed	Branch’s linking platform has been critical to driving engagement and conversion in the native app, where there’s a substantially higher purchase rate than on mobile web. Beyond the improved user experience delivered, Branch supports click-to-purchase tracking across desktop, mobile web, and native... app, so we finally have unprecedented visibility. It’s been a crucial part of our mobile stack. Testimonial By William Fong
Alex Macintosh Product Manager - Growth Strava	Partnering with Branch has allowed us to easily optimize user flows from almost every product and marketing channel, resulting in significant performance improvements across the board. Not only has Branch driven a large percentage of our installs, Branch has also enabled us to provide smooth user e...xperiences across all of these channels to delight and retain users—all while saving us well over 20x the amount of development time it would’ve taken us to build these features in-house. Testimonial By Alex Macintosh

Case Studies

Media Production

CASE STUDY OSN+

Branch deep links helped OSN+ fix broken user journeys. Before, users landed on the wrong page and had trouble logging in on TV. With Branch, OSN+ added QR codes for easy auto-login and improved trac...king. Now, 57% of new subscriptions and 22% of new users come from owned channels. OSN+ can measure campaign ROI and improve conversions. The user experience is smoother and support requests dropped.

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Financial Services

CASE STUDY Tunaiku

Branch helped Tunaiku, a digital loan platform in Indonesia, solve attribution and fraud challenges. Tunaiku used Branch Performance to standardize attribution across ad networks and improve budget a...llocation. They implemented Branch deep links to track user behavior and optimize engagement on channels like WhatsApp and SMS. Tunaiku saw a 23% increase in app downloads, an 11% rise in new users, and over 15% decrease in cost per acquisition. Branch’s fraud detection features reduced false attributions and protected ad spend.

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Financial Services

CASE STUDY Payoneer

Branch Journeys helped Payoneer grow its mobile app users. Payoneer used Branch smart banners and deep links to turn mobile web visitors into app users. The team ran A/B tests to find the best banner... style. Text-only banners worked best. Payoneer saw a 13% increase in app users and 204,000 installs from Journeys.

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Food & Beverages

CASE STUDY The Chefz

Branch helped The Chefz track marketing campaigns and measure results. The Chefz used Branch deep links to see installs and revenue in real time. Influencer campaigns became more effective with uniqu...e tracking links. The Chefz launched a Share & Earn program for restaurant partners using Branch. The Chefz saw a 127% increase in app installs, 650% growth in app revenue, 818% ROAS, and 60% year-over-year growth in its customer base.

Read more →

Entertainment

CASE STUDY RTLZWEI

Branch helped RTLZWEI improve the Love Island app experience. RTLZWEI wanted to grow app installs and engagement across digital channels. They used Branch deep links in push notifications, social med...ia, paid ads, and web banners. Over 20% of app installs and 52% of app opens came from Branch links. Users from Branch links were more likely to return and engage with the app. RTLZWEI used Branch data for cross-channel analytics and plans to use this approach for future shows.

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CASE STUDY SEEK

Branch helped SEEK improve mobile growth. Leon Belobrov from SEEK shared his experience at a Branch event. SEEK used Branch to master mobile success. Branch offers mobile linking and measurement tool...s. The platform unifies user experience and attribution. SEEK benefited from Branch's solutions for mobile strategy.

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Branch Overview

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Frequently Asked Questions(FAQ)

for Branch linking platform

What is Branch linking platform?

Branch is a mobile linking platform with solutions that unify user experience and measurement across different devices, platforms, and channels. It helps to improve internal communications and ROI.

Branch's People-Based Attribution gives the power to connect customers from every channel with conversions on any platform. It gives the ability to recognize the customers everywhere. Its a complete visibility into all marketing activities. Its deep links, deliver the user experience with powerful marketing links that work on every platform and every channel.

Branch supports every stage of the user lifecycle like converting web visitors into app users with smart banners, track ad conversions across every device and platform to understand true campaign ROI, increase engagement and down-funnel conversion rates by offering a seamless journey from email to app, give users links to share app content to increase user engagement and retention by linking directly to shared content and much more.

What is Branch linking platform used for?

Branch linking platform is a Mobile Marketing Software mainly used by its customers to Improve Internal Communications and Improve ROI by Engagement Management, Advertisement and Communication Management .

What are the top features of Branch linking platform?

Alerts: popups & Notifications, Personalization and Dashboard are some of the top features of Branch linking platform.

Who uses Branch linking platform?

Branch linking platform is used by Consumer Services, Computer Software and Retail among other industries.

What are Branch linking platform alternatives?

TelemetryTV, Attentive, Cincopa and Alpha Anywhere are popular alternatives for Branch linking platform.

Where is Branch linking platform located?

Branch linking platform is headquartered at 1400 Seaport Blvd, Building B, 2nd Floor, Redwood City, CA 94063, USA.

lightning

Peers used Branch linking platform for engagement management and advertisement

Branch linking platform Competitors

More Branch linking platform Alternatives...

Branch linking platform Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.59/5 ★ Read Reviews (15)
Analytics	4.12/5 ★ Read Reviews (141)
Custom Reports	3.74/5 ★ Read Reviews (282)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.59/5 ★ Read Reviews (15)
Analytics	4.12/5 ★ Read Reviews (141)
Custom Reports	3.74/5 ★ Read Reviews (282)

Branch linking platform Integrations

Branch linking platform integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.71/5 ★

Read Reviews (225)

Data Import

2.83/5 ★

Read Reviews (264)

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Few API Integrations for Branch linking platform

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★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

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★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Consensus

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Branch linking platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Branch linking platform

Branch Metrics, Inc. News

Product 02/05/2025

Branch Unveils New Capabilities To Maximize Campaign ROI in a Privacy-First Era

Branch introduced new features to enhance campaign ROI while prioritizing user privacy. The updates focus on advanced mobile attribution and app analytics, enabling marketers to measure performance more accurately in a privacy-first environment. These capabilities help enterprises optimize digital marketing spend and comply with evolving data privacy regulations.

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Product 04/03/2025

Branch Unveils New Capabilities To Maximize Campaign ROI in a Privacy - First Era

Branch has introduced new capabilities in its Performance offering, focusing on privacy-centric attribution for growth marketers. The innovations allow organizations in regulated industries to utilize ad and data integrations while meeting HIPPA requirements.

Read more →

Branch Metrics, Inc. Profile

Company Name

Branch Metrics, Inc.

Company Website

https://branch.io/

Year Founded

2014

HQ Location

1400 Seaport Blvd, Building B, 2nd Floor, Redwood City, CA 94063, USA

Employees

251-500

Social

Financials

SERIES F