Branch linking platform Overview

Branch is a mobile linking platform with solutions that unify user experience and measurement across different devices, platforms, and channels. It helps to improve internal communications and ROI.

Branch's People-Based Attribution gives the power to connect customers from every channel with conversions on any platform. It gives the ability to recognize the customers everywhere. Its a complete visibility into all marketing activities. Its deep links, deliver the user experience with powerful marketing links that work on every platform and every channel.

Branch supports every stage of the user lifecycle like converting web visitors into app users with smart banners, track ad conversions across every device and platform to understand true campaign ROI, increase engagement and down-funnel conversion rates by offering a seamless journey from email to app, give users links to share app content to increase user engagement and retention by linking directly to shared content and much more.

Cuspera Reviews

23 buyers and buying teams have used Cuspera to assess how well Branch linking platform solved their Mobile Marketing needs. Cuspera uses 3211 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

Business Priorities

Improve Internal Communications and Improve ROI are the most popular business priorities peers achieved using Branch linking platform.

Other priorities:

  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Acquire Customers
  • Scale Best Practices
  • Improve Efficiency
  • Improve Brand Engagement
  • Grow Market Share
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Consistency
  • Improve Visibility
  • Launch New Products
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Advertisement , Communication Management , as the business use cases that they have been most satisfied while using Branch linking platform.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Mobile

4.98/5

Read Reviews (283)

"...First and foremost: Lark discovered that as a healthcare app it was very difficult (not to mention extremely expensive) to attract users from conventional acquisition and engagement channels like social media...." Case Study Lark
engaging and following up

4.97/5

Read Reviews (211)

Advertisement with Mobile

4.67/5

Read Reviews (141)

"..."Branch is a great cross channel solution for our advertising needs, helping us improve user acquisition...." Our Customers
Communication Management

4.66/5

Read Reviews (46)

"...And with Branch s cross-platform data, we have more visibility into user behavior and can send personalized emails based on that behavior...." Peer review by Renee Liu, Operation Manager, ZAFUL
sending & publishing communications

4.53/5

Read Reviews (31)

tracking & monitoring communications

4.05/5

Read Reviews (3)

PEER EXPERIENCES
Engagement Management with Mobile

4.98/5

Read Reviews (283)

"...First and foremost: Lark discovered that as a healthcare app it was very difficult (not to mention extremely expensive) to attract users from conventional acquisition and engagement channels like social media...." Case Study Lark
engaging and following up

4.98/5

Read Reviews (211)

Advertisement with Mobile

4.67/5

Read Reviews (141)

"..."Branch is a great cross channel solution for our advertising needs, helping us improve user acquisition...." Our Customers
Communication Management

4.66/5

Read Reviews (46)

"...And with Branch s cross-platform data, we have more visibility into user behavior and can send personalized emails based on that behavior...." Peer review by Renee Liu, Operation Manager, ZAFUL
sending & publishing communications

4.66/5

Read Reviews (31)

tracking & monitoring communications

4.66/5

Read Reviews (3)

51+ more Business Use Cases

Our AI advisor, Wyz, harnessed 3211 insights from peers and experts to help you assess how these Branch linking platform use cases fit your Mobile Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

William Fong

Co-Founder & CTO

Boxed

Branch’s linking platform has been critical to driving engagement and conversion in the native app, where there’s a substantially higher purchase rate than on mobile web. Beyond the improved user experience delivered, Branch supports click-to-purchase tracking across desktop, mobile web, and native... app, so we finally have unprecedented visibility. It’s been a crucial part of our mobile stack.

Testimonial By William Fong

Alex Macintosh

Product Manager - Growth

Strava

Partnering with Branch has allowed us to easily optimize user flows from almost every product and marketing channel, resulting in significant performance improvements across the board. Not only has Branch driven a large percentage of our installs, Branch has also enabled us to provide smooth user e...xperiences across all of these channels to delight and retain users—all while saving us well over 20x the amount of development time it would’ve taken us to build these features in-house.

Testimonial By Alex Macintosh
CUSTOMERS TESTIMONIALS

William Fong

Co-Founder & CTO

Boxed

Branch’s linking platform has been critical to driving engagement and conversion in the native app, where there’s a substantially higher purchase rate than on mobile web. Beyond the improved user experience delivered, Branch supports click-to-purchase tracking across desktop, mobile web, and native... app, so we finally have unprecedented visibility. It’s been a crucial part of our mobile stack.

Testimonial By William Fong

Alex Macintosh

Product Manager - Growth

Strava

Partnering with Branch has allowed us to easily optimize user flows from almost every product and marketing channel, resulting in significant performance improvements across the board. Not only has Branch driven a large percentage of our installs, Branch has also enabled us to provide smooth user e...xperiences across all of these channels to delight and retain users—all while saving us well over 20x the amount of development time it would’ve taken us to build these features in-house.

Testimonial By Alex Macintosh

Case Studies

COMPANY CASE STUDIES
Case Study Bloom & Wild

Delivering Optimal Experiences to Blossoming Users

Read More
Case Study Lark

Guiding 92% of New Users Seamlessly Through the Door

Read More
Case Study PatPat

How PatPat Quadrupled its Cross-Platform Users with Branch

Read More

Popular Business Setting

for Branch linking platform

Top Industries

  • Consumer Services
  • Computer Software
  • Retail

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Peers used Branch linking platform to Improve internal communications and Improve ROI

Peer and Expert Opinion on Features

for Branch linking platform

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Alerts: popups & Notifications

2.68/5

Read Reviews (176)
Personalization

3.79/5

Read Reviews (100)
Dashboard

3.75/5

Read Reviews (39)
Calculator

2.16/5

Read Reviews (25)
Auto scheduler & reminder

4.78/5

Read Reviews (21)
FEATURES RATINGS AND REVIEWS
Alerts: popups & Notifications

2.68/5

Read Reviews (176)
Personalization

3.79/5

Read Reviews (100)
Dashboard

3.75/5

Read Reviews (39)
Calculator

2.16/5

Read Reviews (25)
Auto scheduler & reminder

4.78/5

Read Reviews (21)

IT and Other Capabilities

for Branch linking platform

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.71/5

Read Reviews (225)
Data Import

2.83/5

Read Reviews (264)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.71/5

Read Reviews (225)
Data Import

2.83/5

Read Reviews (264)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.13/5

Read Reviews (11)
24/7 Support

3.37/5

Read Reviews (196)
Email Support

3.28/5

Read Reviews (14)
Chat Support

2.50/5

Read Reviews (6)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.13/5

Read Reviews (11)
24/7 Support

3.37/5

Read Reviews (196)
Email Support

3.28/5

Read Reviews (14)
Chat Support

2.50/5

Read Reviews (6)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.59/5

Read Reviews (15)
Analytics

4.12/5

Read Reviews (141)
Custom Reports

3.74/5

Read Reviews (282)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.59/5

Read Reviews (15)
Analytics

4.12/5

Read Reviews (141)
Custom Reports

3.74/5

Read Reviews (282)

Software Failure Risk Guidance

?

for Branch linking platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Branch linking platform

Vendor Profile Details

Company Name

Branch

Company Website

https://branch.io/

Year Founded

2014

HQ Location

1400 Seaport Blvd, Building B, 2nd Floor, Redwood City, CA 94063, USA

Employees

251-500

Social

Financials

Series D