Criteo Retail Media for Brands Overview

Criteo Retail Media for Brands helps increase digital shelf share, build brand awareness, and drive sales. Retail media buying is made easy across premium retailers.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Media Buying, as the business use cases that they have been most satisfied with while using Criteo Retail Media for Brands.

Other use cases:

  • Campaign Management
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Business Priorities

Build Brand Awareness and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Criteo Retail Media for Brands.

Criteo Retail Media for Brands Use-Cases and Business Priorities: Customer Satisfaction Data

Criteo Retail Media for Brands works with different mediums / channels such as Display Advertisement. and Promotions.

Peer review evidence (same sources as the product rating summary)

"...A simple interface makes it easy to select the retailer(s) you want to run ads on and the specific SKUs you want to promote. ..." Retail Media for Brands
"...Previous Reach shoppers with highly engaging creatives. ..." Retail Media for Brands
"...The all-in-one self-service platform for buying retail media at scale. ..." Retail Media for Brands

Criteo Retail Media for Brands Customer wins, Customer success stories, Case studies

 

Loblaw Advance - Retail - Very Large

Loblaw Advance partners with commerce intelligence platform Criteo ...

Brampton, Canada

Loblaw Advance, the retail media division of Loblaw Companies Ltd., has partnered with Criteo to enhance its email display advertising. Criteo will act as the direct sales agent for Loblaw Advance's ...email display placements, expanding advertiser access across Shoppers Drug Mart, PC Optimum, and PC Express newsletters. This partnership aims to leverage Criteo's commerce media expertise to connect advertisers with Canadian shoppers.

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Massmart Holdings Limited - Retail - Very Large

Criteo wins Massmart retail media deal covering 280 stores in Africa

Sandton, South Africa

Criteo has been appointed by Massmart, a Walmart subsidiary, to enhance its retail media capabilities across its digital properties in South Africa. The collaboration introduces Sponsored Product Ads... and Onsite Display Ads, leveraging Criteo's Commerce Yield platform. This initiative aims to boost brand visibility and product exposure, aligning with Massmart's growth strategy and Criteo's expansion in the region.

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Massmart - Retail - Very Large

Massmart selects Criteo for retail media platform

Johannesburg, South Africa

Massmart has selected Criteo to enhance its retail media platform across digital properties in South Africa. The collaboration involves deploying Criteo's Commerce Yield platform, enabling Massmart t...o offer Sponsored Product Ads and Onsite Display Ads. This initiative aims to improve advertisers' engagement with consumers during the purchasing process, leveraging Criteo's technology for precise audience targeting and campaign performance measurement.

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Universidade Estácio de Sá - Education - Large

Rio de Janeiro, Brazil

Criteo helped Universidade Estácio de Sá boost assisted enrollments by 64% during Brazil’s back-to-school peak. The university used Criteo’s AI-driven audience modeling and dynamic course ads to reac...h more qualified prospects. Campaigns delivered over 18,000 assisted sign-ups, a 50% increase, at 50% lower cost. Enrollment completion rates rose by 15%. Criteo also cut cost per website user by 41% compared to other platforms.

 

Schutz - Apparel & Fashion - Large

Sao Paulo, Brazil

Criteo App Retargeting helped Schutz, a leading footwear and accessories brand, boost revenue by 68% with just a 14% budget increase. The brand saw a 47% rise in ROAS and a 68% increase in sales afte...r launching app retargeting campaigns on iOS and Android. Conversion rates improved by 61%. App campaigns now outperform web, making the app channel a key growth driver for Schutz.

 

Plopsa Group - Entertainment - Medium

De Panne, Belgium

Criteo helped Plopsa Group boost return on ad spend by 26% and conversion rate by 67%. The theme park operator used Criteo’s performance media to support growth in Belgium, the Netherlands, and Germa...ny. Campaigns combined customer acquisition and dynamic retargeting, using audience targeting and creative optimization. Plopsa saw an 88% drop in cost per qualified visit. The strategy enabled scalable, accountable growth across mature and new markets.

Criteo Retail Media for Brands Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

2.93/5

Read Reviews (1)
Analytics

2.93/5

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

2.93/5

Read Reviews (1)
Analytics

2.93/5

Read Reviews (1)

Software Failure Risk Guidance

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for Criteo Retail Media for Brands

Top Failure Risks for Criteo Retail Media for Brands

Criteo S.A. News

Product

Criteo expands ChatGPT Ads integration across Europe

Criteo expands its integration with ChatGPT Ads to 31 European markets, enhancing its commerce advertising platform. This integration allows advertisers to leverage conversational AI for product discovery and connect it with broader cross-channel campaigns. Early results show higher conversion and click-through rates, with over 2,000 brands already using the service.

Partnership

Criteo expands retail media partnership with Loblaw

Criteo and Loblaw have expanded their retail media partnership, allowing Criteo to sell display advertising across Loblaw's email channels, including Shoppers Drug Mart and PC Optimum. This collaboration aims to enhance retail media opportunities in Canada by leveraging Criteo's commerce media platform to reach loyalty-linked audiences.

Executive

Criteo Appoints Connor McGogney as CFO and Cancels 4.5 Million Tr...

Criteo appoints Connor McGogney as CFO effective August 10, 2026, succeeding Sarah Glickman. McGogney, currently Chief Strategy Officer, will receive an annual salary of $515,000 and a target bonus of 75%. Additionally, Criteo cancels 4.5 million treasury shares, reducing its share capital.

Partnership

Criteo : and Loblaw AdvanceTM Partner to Expand Advertiser Access to ...

Criteo and Loblaw Advanceâ„¢ have partnered to expand advertiser access to Loblaw's premium retail media network in Canada. Criteo becomes a preferred demand partner, enhancing reach to Canadian shoppers through Loblaw's email display placements. This collaboration aims to create new opportunities for brands and agencies to connect with high-intent shoppers.

Criteo S.A. Profile

Company Name

Criteo S.A.

Company Website

//criteo.com

Year Founded

2005

HQ Location

387 Park Ave South, 12th Floor, New York, NY 10016

Employees

501-1000

Social

Financials

SERIES D