Criteo Retail Media for Brands: Use-Cases, Insights and Reviews | 2026 Cuspera

Criteo helped L'Oréal boost YSL Beauty's Black Opium Eau de Parfum sales with a combined onsite and offsite retail media campaign. The campaign targeted ready-to-buy shoppers on the open web and on t...he Parfumdreams website. Using Criteo's Commerce Max, L'Oréal increased onsite click-through rate by 27%, conversion rate by 14%, and revenue per user by 92%. The strategy engaged both new and existing customers. L'Oréal used digital ads to drive strong results for YSL Beauty.
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Represent Clothing used Criteo's dynamic retargeting to boost sales by 56% in one month. The brand expanded its retargeting to Meta platforms, reaching more shoppers on Instagram and Facebook. Criteo...'s behavioral data helped re-engage previous website visitors with personalized ads. Represent Clothing saw an 80% increase in conversion rate and a 153% rise in ROAS. Meta profitability stayed high across all markets after the campaign.
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Criteo’s Acquisition Audiences helped Marithé François Girbaud boost new customer acquisition and conversion rates. The brand used Criteo’s Prospecting and Lookalike Audiences to target high-value sh...oppers. This led to a 1.6x increase in revenue, a 1.3x improvement in ROAS, and a 1.6x higher conversion rate. The campaigns bridged upper-funnel acquisition and retargeting, driving steady growth. Marithé François Girbaud continues to use Criteo to reach new audiences and strengthen loyalty.
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Criteo GO helped Denon Store by Audio Forum double their ROAS, achieving a 107% increase compared to previous campaigns. The retailer also saw a 238% rise in first-time buyers after launching a GO Ne...w Customer campaign. The solution required less management time and reduced conversion costs. Denon Store by Audio Forum used Criteo GO to attract new customers and drive more website traffic. This approach reinforced their position as a top choice for premium audio equipment.
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Criteo helped BOGNER, a luxury sports fashion brand, achieve a 57% increase in revenue from returning visitors. The brand used Criteo's full-funnel strategy, combining upper-funnel video, customer ac...quisition, and dynamic retargeting. This led to a 400% rise in site visits and a 300% increase in qualified traffic from video viewers. Criteo's flexible, data-driven approach supported BOGNER's seasonal campaigns and premium brand needs. The partnership enabled BOGNER to expand reach and maintain strong performance across the marketing funnel.
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