Latest Product Updates and Feature Enhancements on Criteo Retail Media for Brands
Criteo Expands GO Platform With Self-Service
Criteo has expanded its GO platform to offer self-service access for SMBs and growth-stage commerce brands. This update includes AI-driven cross-channel optimization, generative-ad creative tools, an...d an Onboarding Agent. The platform leverages Criteo's extensive shopper data and transaction volume, allowing users to set up accounts and launch campaigns quickly.
Criteo opens GO to all: SMBs can now launch AI ad campaigns in 5 clicks
Criteo has expanded its GO platform to offer full self-service capabilities for small and mid-sized businesses, enabling them to launch AI-powered ad campaigns in just five clicks. This strategic shi...ft aims to capture a broader market segment and counteract revenue challenges from restructuring client relationships. The platform integrates multiple ad formats and utilizes a vast commerce data network for optimized performance.
Criteo expands GO platform with self-service access for advertisers
Criteo has expanded its GO platform to offer self-service access for SMBs and growth-stage brands, enabling them to independently launch cross-channel advertising campaigns. The platform integrates g...enerative AI for ad format creation and optimization, promising over 20% higher returns on ad spend. The update aims to address fragmented marketing challenges and is currently available in the US and UK, with further market expansion planned.
Introducing Criteo GO: the simple way to launch and scale your ads
Criteo has launched Criteo GO, a self-service platform designed for small and mid-sized businesses to simplify and scale performance advertising. The platform allows advertisers to launch campaigns a...cross multiple channels with minimal effort, using AI to optimize performance. Criteo GO is now available in the US and UK, with plans to expand further.
Criteo Expands GO with Full Self-Service Access to Its AI-Powered ...
Criteo has expanded its GO platform to offer full self-service access for small and mid-sized businesses, enabling advertisers to launch AI-powered campaigns quickly. This expansion aims to scale Cri...teo's reach and improve advertiser outcomes across channels. The platform now includes generative AI tools and has shown a 20% higher return on ad spend with social activation. Criteo has appointed Courtney MacConnell from Google to lead the commercialization of GO.
Criteo introduces product recommendation service for AI shopping assistants
Criteo has launched the Agentic Commerce Recommendation Service to enhance AI shopping assistants with product recommendations based on real-world commerce data. This service, designed for LLM platfo...rms and retailer AI chatbots, improves recommendation relevancy by up to 60% using shopping and transaction data. It connects AI assistants with merchant inventory, supporting both broad and specific product queries.
Criteo Introduces Agentic Commerce Recommendation Service to Power AI Shopping Assistants - Nasdaq
Criteo Introduces Agentic Commerce Recommendation Service to Power AI Shopping Assistants - Nasdaq
Criteo rolls out recommendation service for AI-driven shopping assistants
Criteo has launched the Agentic Commerce Recommendation Service, enhancing AI-driven shopping assistants with commerce-grade product recommendations. Leveraging real-world shopping data, the service ...improves recommendation relevancy by up to 60% compared to traditional methods. It connects AI assistants with merchant inventory, translating consumer queries into curated product suggestions. The service is available via Criteo's Model Context Protocol and has been tested with major LLM platforms.
Xnurta Announces Criteo Integration To Simplify Omnichannel Ad Management
Xnurta Announces Criteo Integration To Simplify Omnichannel Ad Management
Criteo and Google Announce Onsite Retail Media Integration
Criteo and Google Announce Onsite Retail Media Integration
Criteo Debuts Auction-Based Display Ads to Help Clients Unlock More Value in Retail Media (PR Newswire) - Aktiellt
Criteo launched Auction-Based Display, a programmatic ad technology for retail media. This solution lets retailers like Costco and Shipt offer biddable, flexible ad placements, combining auction-base...d and reservation-based buying. Brands gain more control, streamlined workflows, and improved ad relevance. The platform aims to drive product discovery and unlock new monetization for retailers in the commerce media space.
Criteo Debuts Auction-Based Display Ads to Help Clients Unlock More Value in Retail Media - WV News
Criteo launched its Auction-Based Display technology on June 17, 2025, introducing programmatic, auction-driven display ads to retail media. The solution enables retailers like Costco, Shipt, and Alb...ertsons Media Collective to offer biddable trading, flexible pricing, and advanced ad controls. This innovation helps brands optimize product discovery and allows retailers to tap into new monetization streams and national media budgets within retail media environments.
Criteo Debuts Auction-Based Display Ads to Help Clients Unlock More Value in Retail Media | Criteo
Criteo has launched auction-based display ads within its Commerce Media Platform, enabling clients in retail media to maximize digital asset monetization. This new feature leverages programmatic tech...nology to optimize ad placements and value for retailers, brands, and agencies, enhancing campaign performance and revenue opportunities in the open internet ecosystem.
Strategic Partnerships and Integrations of Criteo Retail Media for Brands
Criteo and DoorDash expand retail commerce media partnership
Criteo and DoorDash have expanded their retail commerce media partnership to Canada. Criteo will enhance DoorDash's advertising sales by increasing brand and agency demand across North America. This ...collaboration aims to connect advertisers with DoorDash's marketplace, offering formats like Sponsored Products and Brands, and video and display placements.
ChatGPT Ads: OpenAI Partners with Criteo
Criteo has partnered with OpenAI to integrate ads into ChatGPT, marking a significant shift in programmatic advertising. This collaboration connects Criteo's extensive network of over 17,000 advertis...ers to OpenAI's platform, enabling targeted, conversational advertising. The partnership aims to redefine media buying by integrating ads within AI-generated content, challenging traditional search engine models.
ChatGPT startet Werbepilot mit Criteo
OpenAI has partnered with Criteo to introduce targeted ads in the free version of ChatGPT, marking a shift from a subscription-only model to a commercial ecosystem. This partnership aims to support p...roduct discovery and increase conversion rates, with ads appearing prominently from the first user prompt. The pilot, launched on March 2, 2026, is currently limited to adult users in the USA.
Criteo becomes the first ad tech partner for OpenAI's ChatGPT ...
Criteo has partnered with OpenAI to become the first ad tech partner for ChatGPT's advertising pilot. This collaboration allows marketers to access Criteo's commerce data and tools through ChatGPT's ...monetization framework, enhancing advertising within conversational AI interfaces. The partnership aims to advance advertising in AI experiences, with early participants like Target and Expedia.
Criteo joins OpenAIs ChatGPT advertising pilot in U.S.
Criteo has integrated with OpenAI's ChatGPT advertising pilot in the U.S., becoming the first ad tech partner in this initiative. This pilot aims to explore advertising on ChatGPT, enhancing brand vi...sibility and driving traffic to retailer sites. Criteo's CEO, Michael Komasinski, highlights the potential of this collaboration to innovate advertising within AI platforms.
Criteo becomes first ad tech partner in OpenAI's ChatGPT advertising pilot
Criteo has partnered with OpenAI as the first ad tech company in ChatGPT's advertising pilot, allowing brands to place ads within the AI platform. This integration, set to launch in the U.S., aims to... leverage conversational AI for more effective ad placements, potentially transforming digital advertising. Criteo's involvement highlights its strategic position in AI-driven commerce, with insights showing higher conversion rates from AI environments.
Criteo Joins ChatGPT's Ad Pilot; Google Patents Gen AI Landing Pages
Criteo has been integrated as the first ad tech partner in OpenAI's advertising pilot program for ChatGPT. This collaboration positions Criteo at the forefront of AI-driven advertising innovation, po...tentially boosting its market presence and growth. The partnership signifies a strategic move for both companies in leveraging AI to enhance advertising capabilities.
OpenAI Taps Criteo as First AdTech Partner for ChatGPT Ads
OpenAI has partnered with Criteo as its first adtech partner to integrate Criteo's commerce media infrastructure into ChatGPT for ad testing. This collaboration aims to monetize ChatGPT through adver...tising, leveraging Criteo's extensive media spend capabilities. The integration will roll out soon, marking a significant step in OpenAI's monetization strategy for conversational AI platforms.
Criteo joins OpenAIs ChatGPT ads pilot as first adtech integration
Criteo has become the first adtech company to integrate with OpenAI's ChatGPT ads pilot, allowing brands to utilize its digital advertising platform within ChatGPT's Free and Go tiers in the US. This... integration aims to explore advertising in conversational AI interfaces, enhancing user discovery and engagement. Criteo's CEO highlighted the potential for commerce-focused ads in Large Language Model platforms.
Criteo Announced It Is The First Advertising Technology Partner ...
Criteo has become the first advertising technology partner to integrate with OpenAI's advertising pilot in ChatGPT's Free and Go versions in the United States.
Criteo Joins OpenAI Advertising Pilot in ChatGPT
Criteo has become the first advertising technology partner to integrate with OpenAI's advertising pilot in ChatGPT's Free and Go versions in the U.S. This collaboration allows brands to use Criteo's ...digital advertising platform, enhancing ad experiences within AI environments. Criteo's CEO highlights the potential for increased conversion rates through this integration, as observed in U.S. clients using LLM platforms like ChatGPT.
ADvendio Launches Integration with Criteo to Power Scalable Retail ...
ADvendio has integrated with Criteo to enhance the management of Sponsored Product campaigns for retailers. This partnership provides automation, transparency, and improved budget control within the ...ADvendio platform, allowing retailers to streamline operations and gain real-time insights. The integration supports OAuth authentication and is now live, enabling quick connection and enhanced efficiency in retail media operations.
Criteo S A : Migros and Criteo Partner to Enhance Retail Media Offering ...
Criteo has partnered with Migros to enhance retail media offerings in Switzerland. This collaboration will integrate Criteo's data-driven advertising formats on Migros' digital platforms, including i...ts website and app. The partnership aims to provide brands with targeted advertising solutions, leveraging Criteo's technology to improve campaign measurement and effectiveness.
Migros and Criteo Partner to Enhance Retail Media Offering in ...
Migros collaborates with Criteo to enhance its retail media capabilities, aiming to improve targeted advertising and customer engagement through Criteo's advanced technology solutions.
ADvendio expands retail media with Criteo
ADvendio has integrated with Criteo to enhance its omnichannel advertising platform, allowing retailers to manage Sponsored Product campaigns more efficiently. This integration centralizes campaign o...perations, improves budget control, and automates workflows, providing real-time visibility into campaign performance. The collaboration aims to empower retailers with better control over their media operations and expand their retail media offerings.
Criteo Announces Partnership with MediaDonuts to Further Accelerate its Growth in Vietnam
Criteo has partnered with MediaDonuts to enhance its growth in Vietnam by offering advanced performance marketing solutions. This partnership aims to optimize media strategies and drive sales for Vie...tnamese brands, leveraging Criteo's machine learning and AI technologies. The collaboration marks Criteo's first Ad Sales partnership in Vietnam, a key growth market in Southeast Asia.
JB Hi-Fi launches consumer electronics retail media network with Criteo
JB Hi-Fi has partnered with Criteo to launch Australia's first consumer electronics retail media network. This collaboration enables brands and agencies to access high-intent shoppers via JB Hi-Fi's ...digital channels using Criteo's retail media technology. The initial rollout focuses on sponsored product placements, with future plans for additional formats.
JB Hi-Fi closes retail media technology deal with Criteo
JB Hi-Fi has partnered with Criteo to launch a retail media network, enabling brands to run sponsored product campaigns on JB Hi-Fi's digital platforms using Criteo's Commerce Max platform. This part...nership expands Criteo's retail media presence in Australia into consumer electronics, offering brands new advertising opportunities.
Criteo Signs a Multi-Year Partnership to Expand Retail Media Access with a Local Commerce Platform
Criteo has entered a multi-year partnership with DoorDash to enhance retail media access. This collaboration will expand advertising across DoorDash's platform, targeting grocery, convenience, and ot...her non-restaurant retailers. Criteo will integrate its advertising technologies with DoorDash, providing advertisers access to various ad formats and channels. This partnership aims to improve consumer engagement and streamline retail media buying.
Criteo, DoorDash announce new multi-year partnership
Criteo and DoorDash have formed a multi-year partnership to enhance advertising on DoorDash's platform, focusing on grocery, convenience, and non-restaurant retailers. Criteo will support DoorDash's ...U.S. ad sales, collaborating with brands and agencies, while both companies work towards integrating their advertising technologies.
Criteo named Google first onsite retail media partner
Criteo has been named Google's first onsite retail media partner, marking a significant integration with Google for onsite retail media. This collaboration will initially launch as a limited beta for... select customers in the Americas via Google Search Ads 360, with plans for global expansion and integration into other Google Marketing Platform tools.
Google and Criteo onsite retail media integration gives retailers access to demand from Search Ads 360
Google and Criteo have integrated their platforms to allow retailers access to demand from Search Ads 360. This partnership enables advertisers to scale campaigns across Criteos retail media inventor...y and offers a unified measurement system for better advertising performance. Initially available in the Americas, the integration will expand globally, enhancing budget allocation and investment decisions for brands.
Criteo charts new course with AI, retail media and CTV
Criteo is expanding its focus on AI, retail media, and connected TV (CTV) to adapt to changing adtech dynamics. The company is enhancing its retail media capabilities through a partnership with Zepto... in India and exploring CTV as a new advertising channel. Criteo's AI initiatives include privacy-protected shopper journey mapping and automated content generation. The company emphasizes its independence in the competitive adtech landscape.
WPP Media and Criteo Launch First-of-Its-Kind Activation using Open Intelligence to Scale Commerce Signals in CTV - Yahoo Finance
Criteo and WPP Media have partnered to enhance commerce signals in Connected TV (CTV) using Open Intelligence. This collaboration allows advertisers to leverage Criteo's commerce signals and WPP Medi...a's platform to reach consumers effectively across premium CTV inventory. The initiative, piloted with Roku, Samsung, and Scripps, aims to transform CTV into a performance-driven channel by enabling precise audience targeting and measurable outcomes.
Criteo and Mirakl Ads Launch Global Integration to Accelerate Marketplace Revenue Growth
Criteo and Mirakl Ads have launched a global integration aimed at enhancing marketplace revenue growth by targeting mid-to-long-tail advertisers. This strategic alliance combines Mirakl's ecosystem o...f brands with Criteo's ad-serving technology, offering self-service tools and automated campaign management. The integration enables retailers to efficiently monetize their marketplaces, tapping into a significant portion of advertising investment from smaller brands and vendors.
Criteo and dentsu Announce Global Commerce Media Partnership (PR Newswire) - Aktiellt
Criteo and dentsu have formed a global commerce media partnership to connect brands, agencies, and retailers with consumers across the open internet. The collaboration leverages Criteos Commerce Medi...a Platform and dentsus media expertise to deliver automated acquisition, retention, and retail media solutions at scale.
Criteo and dentsu enter into global commerce media partnership
Criteo and dentsu have formed a global commerce media partnership. The collaboration aims to leverage Criteos commerce media platform with dentsus global marketing expertise. This partnership will de...liver advanced retail media and performance marketing solutions for brands and retailers worldwide, enhancing omnichannel advertising and data-driven campaign capabilities.
Funding News and Financial Performance of Criteo Retail Media for Brands
Criteo Reports Fourth Quarter 2025 Results
Criteo announced its financial results for Q4 and fiscal year 2025, reporting a 1% increase in annual revenue to $1.9 billion and a 7% rise in gross profit to $1.0 billion. The company highlighted a ...net income of $149 million for 2025, up 30% year-over-year. Criteo also introduced new AI-driven services and expanded its retail media footprint, adding Lidl and JB Hi-Fi as clients.
CRITEO TO ANNOUNCE FOURTH QUARTER AND FISCAL YEAR 2025 FINANCIAL RESULTS ON FEBRUARY 11, 2026 - Yahoo Finance
Criteo will announce its fourth quarter and fiscal year 2025 financial results on February 11, 2026.
CRITEO TO ANNOUNCE FOURTH QUARTER AND FISCAL YEAR 2025 FINANCIAL RESULTS ON FEBRUARY 11, 2026
Criteo will announce its fourth quarter and fiscal year 2025 financial results on February 11, 2026. CEO Michael Komasinski and CFO Sarah Glickman will host a conference call to discuss the results.
CRITEO REPORTS STRONG THIRD QUARTER 2025 RESULTS
CRITEO REPORTS STRONG THIRD QUARTER 2025 RESULTS
CRITEO TO ANNOUNCE THIRD QUARTER 2025 FINANCIAL RESULTS ON OCTOBER 29, 2025
Criteo will announce its third-quarter 2025 financial results on October 29, 2025. A conference call with CEO Michael Komasinski and CFO Sarah Glickman will discuss the results.
CRITEO REPORTS STRONG SECOND QUARTER 2025 RESULTS - PR Newswire
Criteo reported strong Q2 2025 financial results with a 2% revenue increase to $483 million and an 11% rise in gross profit to $259 million. The company also expanded its platform adoption to 4,000 b...rands and launched new technologies. Criteo raised its full-year 2025 outlook and deployed $104 million for share repurchases.
CRITEO REPORTS STRONG SECOND QUARTER 2025 RESULTS - Yahoo Finance
Criteo reported its Q2 2025 financial results, showing a 2% revenue increase to $483 million and an 11% rise in gross profit to $259 million. The company raised its full-year outlook and highlighted ...strategic advancements, including a new global Commerce Media partnership with dentsu. Criteo also expanded its platform to 4,000 brands and launched new technologies like Auction-Based Display.
Criteo Reports Flattish Q2 Earnings And Looks To Improve Its Total Activated Media Spend
Criteo's Q2 earnings report showed a slight revenue increase to $483 million, but net income fell to $23 million. The company aims to boost its 'activated media spend,' which has remained around $1 b...illion. Criteo's retail media business is growing, with agency partnerships accounting for 38% of this segment. Recent integrations with Dentsu and WPP Media focus on expanding commerce media and CTV offerings.
Leadership and Executive Team Updates at Criteo Retail Media for Brands
Criteo names ex-Google shopping chief MacConnell VP of GO commercialization
Criteo appointed Courtney MacConnell, former Google shopping chief, as VP of commercialization for GO to drive global expansion. Christopher Towl was named VP of GO product to lead product developmen...t.
Criteo appoints Edouard Dinichert as Chief Customer Officer
Criteo appoints Edouard Dinichert as Chief Customer Officer
Criteo Announces Strategic Leadership Appointments to Accelerate Growth ...
Criteo has appointed Todd Parsons as Chief Product Officer and President of Performance Media, and Sherry Smith as President of Retail Media. These leadership changes aim to streamline operations and... accelerate growth. Parsons will focus on AI-driven solutions, while Smith will advance Criteo's Retail Media initiatives. Both report directly to CEO Michael Komasinski.
Criteo Strengthens Product Leadership Team with Appointment of Wilfried Schobeiri - PR Newswire
Criteo has appointed Wilfried Schobeiri as Senior Vice President, Head of Product, Performance Media. Schobeiri will lead the development of Criteo's AI-driven commerce solutions, enhancing its perfo...rmance media offerings into a self-service platform. His appointment is part of Criteo's strategy to advance its platform-first business model and expand its AI capabilities for marketers.
Corporate News and Organizational Updates on Criteo Retail Media for Brands
Criteo Shareholders Approve Redomiciliation to Luxembourg
Criteo S.A. shareholders have approved relocating the company's legal domicile from France to Luxembourg. The move aims to enhance shareholder value by potentially enabling inclusion in U.S. indices ...and increasing capital management flexibility. The transfer is expected to complete in Q3 2026.
Criteo Shareholders Approve Luxembourg Redomiciliation Target for Q3 ...
Criteo shareholders have approved a plan to redomicile the company from France to Luxembourg by Q3 2026. This strategic shift involves converting American Depositary Shares to ordinary shares listed ...on Nasdaq, aiming for inclusion in U.S. indices. The move is expected to enhance capital management flexibility and stock liquidity, with new share repurchase and issuance authorizations granted to the board.
Criteo plans move to Luxembourg, cash exit for dissenters | CRTO SEC ...
Criteo plans to move its legal domicile from France to Luxembourg, maintaining its business and strategy. Shareholders will vote on this conversion, which includes listing Lux Criteo shares on Nasdaq.... Dissenting shareholders can opt for a cash exit. The move aims to enhance shareholder value and potentially facilitate a future redomiciliation to the U.S.
Criteo Provides Update on Luxembourg Redomiciliation - Yahoo Finance
Criteo's Board of Directors has approved the company's legal domicile transfer from France to Luxembourg, with plans to replace its American Depositary Shares with ordinary shares listed on Nasdaq. A... shareholder meeting is scheduled for February 27, 2026, to seek approval for this conversion, which aims to streamline corporate structure and enhance capital management.
Criteo Announces Intention to Redomicile to Luxembourg and List ...
Criteo plans to redomicile from France to Luxembourg and list its ordinary shares on Nasdaq, replacing its current ADS structure. This strategic move aims to simplify its corporate structure, enhance... capital management, and potentially include Criteo in U.S. stock indices. The transition is expected to complete by Q3 2026, pending shareholder approval.