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Adroll: Use-Cases, Insights and Reviews | 2025 Cuspera

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Grow your business. Boost your sales.

AI Powered

Adroll Overview

AdRoll's AI-driven platform offers sophisticated audience targeting and cross-channel engagement. Customers can enhance brand loyalty and conversion rates using advanced measurement and attribution.

Use Cases

Customers recommend Advertisement, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Adroll.

Other use cases:

Digital Marketing
Ad Retargeting
Social Media Management
Generation Of New Leads
Helpdesk Management
Communication Management
Segmentation And Targeting

See all use cases See less use cases

Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Adroll.

Other priorities:

Improve ROI
Increase Sales & Revenue
Enhance Customer Relationships
Improve Brand Engagement
Enter New Markets Internationally Or Locally
Increase Customer Life Time Value
Scale Best Practices
Grow Market Share
Improve Efficiency
Improve Digital And Social Presence
Launch New Products
Increase Average Basket Value

See all business priorities See less business priorities

Adroll Use-Cases and Business Priorities: Customer Satisfaction Data

Adroll works with different mediums / channels such as Social Media. Website. and Facebook.

Adroll's features include Personalization, SEM, Dashboard, etc. and Adroll support capabilities include Email Support, Chat Support, AI Powered, etc. also Adroll analytics capabilities include Analytics, and Custom Reports.

Reviews

"...we are trying to spread the word about ving as well as re-engage our contacts...." Peer review by Karen G, Ving Success Manager

Adroll, Taptica, Nexxen, Epom Ad Server, Zeta Marketing Platform, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Adroll

Top Industries

Marketing and Advertising
Computer Software
Information Technology and Services

Popular in

Small Business
Mid Market
Enterprise

Adroll is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Adroll Customer wins, Customer success stories, Case studies

What makes Adroll ideal for Advertisement?

AdRoll provides a platform for creating and managing display and social media advertising campaigns. It offers features for retargeting website visitors, measuring campaign performance, and generating personalized reports. A limitation of AdRoll is the lack of control over where ads are displayed and their appearance.

"...Their team will have an onboarding call, create ads, and ultimately provide support the entire way through the process if you or your client needs help...." Peer review by Agency

What benefits does Adroll offer for Engagement Management?

Adroll Engagement Management enables ongoing customer interactions through targeted marketing messages, fostering engagement with both existing and potential customers. The platform delivers engaging ad experiences by incorporating personalized elements such as calls-to-action, product feeds, and best-selling items. However, limited targeting options may restrict the ability to precisely target specific user behaviors.

"...Following up on visitors who have left your website without purchasing with targeted emails that aim to convince them to come back to your site...." A Comprehensive Guide to B2B Remarketing

What Are the key features of Adroll for Campaign Management?

Adroll Campaign Management simplifies campaign creation and optimization. It provides a user-friendly interface and an account team to manage campaigns, allowing for efficient operation and optimization. The platform effectively manages multiple campaigns simultaneously, offering cross-platform ad personalization capabilities. However, Adroll lacks comprehensive control over campaign optimization.

"...Whosoever s digital marketing campaign you are handling whether yours or your clients, AdSpringr would surely save your time and increase revenue. ..." Less Time, More Leads & Improved ROI Try These 8 Facebook Ad Tools

How efficiently Does Adroll manage your Digital Marketing?

AdRoll provides a comprehensive platform for digital marketing campaigns. The service facilitates retargeting efforts and prospecting for new customers. AdRoll simplifies digital marketing efforts, particularly for businesses with limited in-house expertise.

"...Advisor Trends in 2020 to Look Out For in Digital Marketing - Entrepreneur Conversational Marketing Guide - Hubspot..." Three Marketing Predictions for 2020 from a Brand-side Marketer

What benefits does Adroll offer for Ad Retargeting?

AdRoll is a platform that streamlines the management of retargeting ad campaigns. It provides robust insights and reporting capabilities and integrates with marketing automation platforms. AdRoll is primarily focused on retargeting and remarketing ads and may not be suitable for all advertising needs.

"...Use Remarketing & Behavioral Retargeting Remarketing is a form of advertising that allows you to target and display ads to users who have previously visited your website...." How to Optimize Your Business for Intent Marketing

10 buyers and buying teams have used Cuspera to assess how well Adroll solved their Cross Channel Advertising needs. Cuspera uses 3402 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

Highspot - Computer Software

RollWorks helped Highspot improve their account-based marketing. Highspot used RollWorks to target and engage top enterprise accounts. The integration with Salesforce gave Highspot clear data and act...ionable insights. Marketing engagement with key accounts rose from 42% to 52%. About 40% of net new closed ARR in 2023 was influenced by RollWorks. Highspot saw a big boost in sales productivity and pipeline growth.

Read more →

Acadeum - Education

RollWorks helped Acadeum, a course-sharing platform for colleges, grow website traffic by 25% each quarter. Acadeum needed to reach a niche audience and struggled with small target groups using their... existing tools. RollWorks integrated with HubSpot and used AI-powered ABM advertising to identify and target in-market buyers. The platform improved lead quality and reporting accuracy. Acadeum launched campaigns quickly and saw more effective sales conversations and better engagement.

Read more →

PitchBook - Information Services

RollWorks helped PitchBook improve their account-based marketing. PitchBook used personalized ads and smarter targeting to focus on high-fit accounts. They cut their cost per click from $29 to $18 in... 15 days. Ad-influenced deals closed 14.94% faster, had a 24.32% higher win rate, and a 36.85% higher average deal size. Marketing-influenced accounts booked demos 2 days faster. The partnership made PitchBook's sales and marketing more efficient and effective.

Read more →

TELUS International - Information Technology And Services

RollWorks and LinkedIn helped TELUS International improve account-based marketing. TELUS faced challenges reaching key decision-makers in complex sectors. By integrating RollWorks with LinkedIn, TELU...S targeted and engaged accounts more precisely. In 2023, they reached over 76% of accounts and achieved a 0.21% click-through rate on LinkedIn campaigns. The solution used LinkedIn’s Lead Gen Forms and RollWorks’ analytics to deliver better results.

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Oracle Dyn - Information Technology And Services

RollWorks helped Oracle Dyn improve their retargeting campaigns. Oracle Dyn used RollWorks to bring back high-intent website visitors and saw a 4x return on investment. The RollWorks Marketo Connecto...r gave the team better visibility into their marketing impact, revealing they influenced 9% more marketing-qualified leads. In five months, Oracle Dyn increased MQLs by 28% and re-engaged 2.2% of churned accounts. The team credits RollWorks for consistent positive ROI and better lead generation.

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Coupa - Computer Software

RollWorks helped Coupa improve website engagement and conversions. Coupa used RollWorks' account-based platform for smart, segmented retargeting. They targeted procurement and finance personas with t...ailored ads. In one quarter, Coupa saw a 15% increase in click-through rate, a 2.5x increase in conversions, and a 54% decrease in cost per acquisition. Over 22 months, Coupa achieved 8.7x ROI on first-touch revenue and 7.3x ROI on multi-touch revenue.

Read more →

More Adroll Customer Stories...

The AdRoll Platform Demo (2023)

Video Thumbnail

Frequently Asked Questions(FAQ)

for Adroll

What is Adroll?

Adroll is an Advertiser Campaign Management Software. AdRoll’s Growth Marketing Platform specializes in retargeting which aims to convert window shoppers into buyers of your product or service in your site.

Adroll features include cross-channel attribution that gives a unified view of the touchpoints influencing customer behaviour and can scale what drives growth. Its advanced audience targeting works together with proprietary AI to create brand awareness and drive high-quality new site traffic. It helps to inspire action across ads, email, and online stores.

AdRoll integrates easily with everything else—including leading e-commerce platforms, email and marketing automation, popular reporting tools and more. AdRoll’s Growth Marketing Platform centralizes essential marketing and advertising activities, all in one place, serving as mission control for the entire customer journey.

What is Adroll used for?

Adroll is a Cross Channel Advertising Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Advertisement, Engagement Management and Campaign Management .

What are the top features of Adroll?

Personalization, SEM and Dashboard are some of the top features of Adroll.

Who uses Adroll?

Adroll is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Adroll alternatives?

Taptica, Nexxen, Epom Ad Server and Zeta Marketing Platform are popular alternatives for Adroll.

Where is Adroll located?

Adroll is headquartered at San Francisco, California.

lightning

Peers used Adroll for advertisement and engagement management

Adroll Competitors

More Adroll Alternatives...

Adroll Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.29/5 ★ Read Reviews (40)
Analytics	4.22/5 ★ Read Reviews (143)
Custom Reports	3.61/5 ★ Read Reviews (373)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.29/5 ★ Read Reviews (40)
Analytics	4.22/5 ★ Read Reviews (143)
Custom Reports	3.61/5 ★ Read Reviews (373)

Adroll Integrations

Adroll integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.56/5 ★

Read Reviews (121)

Data Import

3.69/5 ★

Read Reviews (294)

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Few API Integrations for Adroll

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Microsoft Teams

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Software Failure Risk Guidance

?

for Adroll

Overall Risk Meter

Low Medium High

Top Failure Risks for Adroll

Adroll Profile

Company Name

Adroll

Company Website

https://www.adroll.com/

HQ Location

San Francisco, California

Social

Financials

IPO