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Adroll: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Adroll
Brand: Adroll
Rating: 3.95 (3402 reviews)

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Product and Vendor News

NextRoll promotes Indian American Vibhor Kapoor as CEO - The American Bazaar 03/02/2026

Customer stories

RollWorks helped LeapPoint improve their account-based marketing. LeapPoint used RollWorks to target the right accounts with smart data tools and real-time insights. They saw ad influence on 50% of all opportunities in eight months. Opportunities influenced by ads had a 12% higher win rate. Average revenue for influenced opportunities grew by 167%. LeapPoint also saw higher click-through and engagement rates than industry averages.
RollWorks helped Acadeum, a course-sharing platform for colleges, grow website traffic by 25% each quarter. Acadeum needed to reach a niche audience and struggled with small target groups using their existing tools. RollWorks integrated with HubSpot and used AI-powered ABM advertising to identify and target in-market buyers. The platform improved lead quality and reporting accuracy. Acadeum launched campaigns quickly and saw more effective sales conversations and better engagement.
RollWorks helped BetterCloud improve their account-based marketing. The marketing team needed to align with sales and target the right accounts. They used RollWorks to define their ideal customer profile and tier their account lists. In one quarter, they saw a 64% shift from unaware to engaged accounts. They also created 18 influenced opportunities from top named accounts.
RollWorks helped Auditoria's small marketing team reach more target accounts with account-based marketing. Auditoria used RollWorks, LinkedIn, ZoomInfo, HubSpot, and Salesforce to find and engage the right companies. In 5 months, they reached 93% of their target account list. 59% of those accounts visited the website, and 31% became engaged. Auditoria saw a 208% increase in engaged accounts and up to 3.8% click-through rates on LinkedIn campaigns.
RollWorks helped Highspot improve their account-based marketing. Highspot used RollWorks to target and engage top enterprise accounts. The integration with Salesforce gave Highspot clear data and actionable insights. Marketing engagement with key accounts rose from 42% to 52%. About 40% of net new closed ARR in 2023 was influenced by RollWorks. Highspot saw a big boost in sales productivity and pipeline growth.
RollWorks helped Obsidian Security shift to account-based marketing (ABM) for faster deal velocity. The team targeted companies using multiple SaaS apps, focusing on Workday security. They used RollWorks to identify key decision makers and refine their ideal customer profile. Obsidian Security closed millions in revenue in 7 months. They saw more six-figure ARR deals close within 90 days and 90% of target accounts showed intent.

Product Business Settings

Adroll is popular in Marketing And Advertising, Computer Software, and Information Technology And Services industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

CRM

Other Demand Generation

Marketing Automation

E-Commerce Platform

Adroll Product Overview

AdRoll's AI-driven platform offers sophisticated audience targeting and cross-channel engagement. Customers can enhance brand loyalty and conversion rates using advanced measurement and attribution.

How satisfied the customers are with Adroll use-cases

Reviews

"...We use it for retargeting and remarketing...." Peer review by Edward S, Web Developer

Adroll Customer Insights, Testimonials and Case Studies

How does Adroll address your Advertisement Challenges?

AdRoll provides a platform for creating and managing display and social media advertising campaigns. It offers features for retargeting website visitors, measuring campaign performance, and generating personalized reports. A limitation of AdRoll is the lack of control over where ads are displayed and their appearance.

"...Reaching a new audience with retargeting is an excellent tool AdRoll has given a new approach to my advertising company, and we can customize ads on platforms such as Facebook, Instagram, Twitter and simplified campaign management and optimization...." Peer review by Fatima F, Managing Editor

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How can Adroll enhance your Engagement Management process?

Adroll Engagement Management enables ongoing customer interactions through targeted marketing messages, fostering engagement with both existing and potential customers. The platform delivers engaging ad experiences by incorporating personalized elements such as calls-to-action, product feeds, and best-selling items. However, limited targeting options may restrict the ability to precisely target specific user behaviors.

"...AdRoll is super helpful if you are looking to re-engage specific segments of your website traffic...." Peer review by Manager in Marketing

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What Are the key features of Adroll for Campaign Management?

Adroll Campaign Management simplifies campaign creation and optimization. It provides a user-friendly interface and an account team to manage campaigns, allowing for efficient operation and optimization. The platform effectively manages multiple campaigns simultaneously, offering cross-platform ad personalization capabilities. However, Adroll lacks comprehensive control over campaign optimization.

"...Adroll helps me track retargeting campaigns for my internship...." Peer review by Gabby G, Social Media Strategist, Marketing and Advertising

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What Are the key features of Adroll for Digital Marketing?

AdRoll provides a comprehensive platform for digital marketing campaigns. The service facilitates retargeting efforts and prospecting for new customers. AdRoll simplifies digital marketing efforts, particularly for businesses with limited in-house expertise.

"...I use AdRoll in my role as a digital marketing manager to retarget our website visitors with display ads and Facebook ads...." Peer review by Verified User, Manager in Marketing, Computer Software

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Why is Adroll the best choice for Ad Retargeting?

AdRoll is a platform that streamlines the management of retargeting ad campaigns. It provides robust insights and reporting capabilities and integrates with marketing automation platforms. AdRoll is primarily focused on retargeting and remarketing ads and may not be suitable for all advertising needs.

"...Categories: Social Media Advertising , Ad Serving & Retargeting...." Peer review

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What is Adroll?

Adroll is an Advertiser Campaign Management Software. AdRoll’s Growth Marketing Platform specializes in retargeting which aims to convert window shoppers into buyers of your product or service in your site.

Adroll features include cross-channel attribution that gives a unified view of the touchpoints influencing customer behaviour and can scale what drives growth. Its advanced audience targeting works together with proprietary AI to create brand awareness and drive high-quality new site traffic. It helps to inspire action across ads, email, and online stores.

AdRoll integrates easily with everything else—including leading e-commerce platforms, email and marketing automation, popular reporting tools and more. AdRoll’s Growth Marketing Platform centralizes essential marketing and advertising activities, all in one place, serving as mission control for the entire customer journey.

What is Adroll used for?

Adroll is a Cross Channel Advertising Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Advertisement, Engagement Management and Campaign Management .

What are the top features of Adroll?

Personalization, SEM and Dashboard are some of the top features of Adroll.

Who uses Adroll?

Adroll is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Adroll alternatives?

Taptica, Nexxen, Epom Ad Server and Zeta Marketing Platform are popular alternatives for Adroll.

Where is Adroll located?

Adroll is headquartered at San Francisco, California.

10 buyers and buying teams have used Cuspera to assess how well Adroll solved their Cross Channel Advertising needs. Cuspera uses 3402 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.