Zeta Marketing Platform Overview
Zeta Marketing Platform combines unique data identities with AI to provide personalized, omnichannel experiences for customer acquisition and retention. It enriches CRM data, predicts intent, and offers performance insights through a real-time portal.
Use Cases
Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Zeta Marketing Platform.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Zeta Marketing Platform.
Zeta Marketing Platform Use-Cases and Business Priorities: Customer Satisfaction Data
Zeta Marketing Platform works with different mediums / channels such as E-Mail. Omnichannel. Website etc.
Zeta Marketing Platform's features include Personalization, and Recording. and Zeta Marketing Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Zeta Marketing Platform analytics capabilities include Analytics, and Custom Reports.
Reviews
"Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight" - Elena Rusakova
Peer review evidence (same sources as the product rating summary)
"...The Design module create multichannel campaign messages, workflows, creative and triggers to nurture and engage your customers throughout their lifecycles...." Peer review
"...Zeta Marketing Platform Learn More growth, while greatly reducing the overall cost of its email marketing program. ..." Case Study Sundance Catalog
"...The business problems that I solve using this software are display advertising...." Peer review by Consultant
Zeta Marketing Platform, Feathr, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Zeta Marketing Platform
Top Industries
- Marketing and Advertising
- Consumer Goods
- Automotive
Popular in
- Enterprise
- Large Enterprise
- Mid Market
Zeta Marketing Platform is popular in Marketing And Advertising, Consumer Goods, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.
Zeta Marketing Platform Customer wins, Customer success stories, Case studies
How can Zeta Marketing Platform optimize your Engagement Management Workflow?
What Are the key features of Zeta Marketing Platform for Campaign Management?
How efficiently Does Zeta Marketing Platform manage your Advertisement?
What benefits does Zeta Marketing Platform offer for Digital Marketing?
How does Zeta Marketing Platform facilitate Collaboration?
92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight Testimonial By Elena Rusakova |
|
Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product portfolio with access to the latest technologies. We ...highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience. |
|
Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. Testimonial By Łukasz Wójcik |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Elena Rusakova Senior Digital Manager Publicis Media Russia |
Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight Testimonial By Elena Rusakova |
|
Vsevolod Plokhov CMO Samsung Electronics Russia |
Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product portfolio with access to the latest technologies. We ...highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience. |
|
Łukasz Wójcik CMO Mitsubishi |
Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. Testimonial By Łukasz Wójcik |
OpenAI - Artificial Intelligence - Very Large
Zeta Global (ZETA) Jumps 11.6% After OpenAI Deal
Global Medical Response - Hospital & Health Care - Large
Ashley Furniture - Retail - Large
Renault Poland - Automotive - Large
Zeta Marketing Platform: Overview
Peers used Zeta Marketing Platform for engagement management and campaign management
Zeta Marketing Platform Competitors
Zeta Marketing Platform Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (29) |
| Analytics | Read Reviews (33) |
| Custom Reports | Read Reviews (55) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (29) |
| Analytics | Read Reviews (33) |
| Custom Reports | Read Reviews (55) |
Software Failure Risk Guidance
?for Zeta Marketing Platform
Overall Risk Meter
Top Failure Risks for Zeta Marketing Platform
Zeta Global Corp. News
Zeta Global Holdings (ZETA) Refreshes Its Leadership Team With Two Senior Roles
Zeta Global Holdings has appointed Leah Pope as Chief Marketing Officer and promoted Candace Dean to Chief Communications Officer. These leadership changes aim to enhance Zeta's brand, market positioning, and communication strategy, aligning with its focus on AI-powered marketing and first-party data platforms.
Zeta Global Names Intel and Synopsys Veteran Trey Campbell to Lead ...
Zeta Global has appointed Trey Campbell as Senior Vice President of Investor Relations. Campbell, with extensive experience from Intel and Synopsys, will lead Zeta's investor relations strategy, focusing on articulating the company's financial performance and growth opportunities. He succeeds Matt Pfau, who has been promoted to Senior Vice President, Financial Planning & Analysis.
ZETA - Zeta Global Holdings Corp Class A News
Zeta Global and Palantir have formed a strategic partnership to develop a unified data and AI infrastructure aimed at advancing marketing capabilities. The collaboration will leverage Athena by Zetaâ„¢ to enhance marketing strategies through integrated data solutions.
Zeta Global Closes $1 Billion Credit Facility for Mergers ...
Zeta Global has secured a $1 billion credit facility to refinance existing debt and lower credit spreads. This facility includes a $250 million Term Loan A and a $750 million Revolving Credit Facility. The funds will support mergers and acquisitions, share repurchases, and general corporate purposes, enhancing Zeta's financial flexibility.
Zeta Global Corp. Profile
Company Name
Zeta Global Corp.
Company Website
https://zetaglobal.com/HQ Location
Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN
Employees
251-500
Social
Financials
SERIES F
