Zeta Marketing Platform Overview
Zeta Marketing Platform combines unique data identities with AI to provide personalized, omnichannel experiences for customer acquisition and retention. It enriches CRM data, predicts intent, and offers performance insights through a real-time portal.
Use Cases
Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Zeta Marketing Platform.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Zeta Marketing Platform.
Zeta Marketing Platform Use-Cases and Business Priorities: Customer Satisfaction Data
Zeta Marketing Platform works with different mediums / channels such as E-Mail. Omnichannel. Website etc.
Zeta Marketing Platform's features include Personalization, and Recording. and Zeta Marketing Platform support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Zeta Marketing Platform analytics capabilities include Analytics, and Custom Reports.
Reviews
"A few years ago it took 16 different vendors to manage what Zeta today delivers through its marketing cloud in one solution." - Alejandro Cremades
Zeta Marketing Platform, Feathr, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Zeta Marketing Platform
Top Industries
- Marketing and Advertising
- Consumer Goods
- Automotive
Popular in
- Enterprise
- Large Enterprise
- Mid Market
Zeta Marketing Platform is popular in Marketing And Advertising, Consumer Goods, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.
Comprehensive Insights on Zeta Marketing Platform Use Cases
What benefits does Zeta Marketing Platform offer for Engagement Management?
What makes Zeta Marketing Platform ideal for Campaign Management?
What Are the key features of Zeta Marketing Platform for Advertisement?
Why is Zeta Marketing Platform the best choice for Digital Marketing?
How does Zeta Marketing Platform facilitate Collaboration?
92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
A few years ago it took 16 different vendors to manage what Zeta today delivers through its marketing cloud in one solution. Testimonial By Alejandro Cremades |
|
The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté |
|
Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. Testimonial By Łukasz Wójcik |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Alejandro Cremades Forbes |
A few years ago it took 16 different vendors to manage what Zeta today delivers through its marketing cloud in one solution. Testimonial By Alejandro Cremades |
|
Menno Damsté Manager Digital and Data Toyota |
The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté |
|
Łukasz Wójcik CMO Mitsubishi |
Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. Testimonial By Łukasz Wójcik |
Case Studies
CASE STUDY Samsung
CASE STUDY General Mills
CASE STUDY Toyota
CASE STUDY Sallie Mae
CASE STUDY Cozy Earth
CASE STUDY The Farmer’s Dog
Video
Zeta Marketing Platform: Overview
Peers used Zeta Marketing Platform for engagement management and campaign management
Zeta Marketing Platform Competitors
Zeta Marketing Platform Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (29) |
| Analytics | Read Reviews (33) |
| Custom Reports | Read Reviews (55) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (29) |
| Analytics | Read Reviews (33) |
| Custom Reports | Read Reviews (55) |
Software Failure Risk Guidance
?for Zeta Marketing Platform
Overall Risk Meter
Top Failure Risks for Zeta Marketing Platform
Zeta Global Corp. News
August Zeta Economic Index Shows Households Rebalancing, Not Retreating | Business
Zeta Global released the August 2025 Zeta Economic Index, highlighting U.S. consumer behavior trends. The index, powered by generative AI, shows households are rebalancing spending, with increased online engagement and new-mover signals. This indicates a stable macroeconomic environment, supported by back-to-school shopping.
Zeta Global's Q2 2025 Earnings: A High-Conviction Buy in the AI-Driven Martech Consolidation
Zeta Global reported a 40% revenue increase to $308.44 million in Q2 2025, driven by its AI-powered Zeta Marketing Platform. The company reduced its net loss by 54% and improved cash flow, projecting 25-26% revenue growth for the year. Zeta's strategic acquisitions and AI capabilities position it as a leader in the martech sector, with a focus on data integration and hyper-personalization.
bitsensing, KAIST AVE Lab & ZETA Mobility Partner to Commercialize AI 4D Imaging Radar
Bitsensing, KAIST AVE Lab, and ZETA Mobility have partnered to commercialize AI-powered 4D imaging radar technology for the automotive sector. This collaboration will leverage bitsensing's radar hardware, KAIST's AI algorithms, and ZETA Mobility's automotive datasets to enhance radar performance for autonomous vehicles. The partnership aims to improve object detection and classification accuracy, crucial for autonomous driving safety and reliability.
Zeta Global Appoints Nate Yohannes as President of Zeta Data & AI Lab to Accelerate AI Innovation
Zeta Global has appointed Nate Yohannes as President of Zeta Data & AI Lab to drive AI innovation. Yohannes, with experience from Meta and Microsoft, will lead the lab's efforts to develop next-gen marketing technologies. This move underscores Zeta's commitment to advancing AI-driven marketing solutions and enhancing client outcomes.
Zeta Global Corp. Profile
Company Name
Zeta Global Corp.
Company Website
https://zetaglobal.com/HQ Location
Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN
Employees
251-500
Social
Financials
SERIES F
