Zeta Marketing Platform Overview
Zeta Marketing Platform combines billions of unique data identities with AI to provide personalized, omnichannel experiences enabling customer acquisition and retention.
Zeta Marketing’s Customer Data management feature enriches CRM data and creates a single 360-degree view of consumers with its integrated personalization engine. A single real-time portal enables omnichannel personalization and identity management.
Zeta’s Omnichannel engagement feature enables predicting intent and engagement through every channel. The Insights & Analytics feature provides tools for performance measure and enables creating actionable insights by combining unique identity, intent, behavior and response signals.
Cuspera Reviews
92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Zeta Marketing Platform.
Use Cases
Peers recommend Engagement Management , Campaign Management , Advertisement , as the business use cases that they have been most satisfied while using Zeta Marketing Platform.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with E-Mail, Omnichannel and Website |
4.87/5 ★ |
"...Using Zeta s robust scoring model to analyze site engagement and predict the likelihood to convert in real time, PLUS saw higher conversion rates than any other lead source...." PLUS |
| engaging and following up |
4.86/5 ★ |
"...Omnichannel Engagement...." Zeta Marketing Platform |
| Campaign Management with Omnichannel and E-Mail |
4.85/5 ★ |
"...Thanks to that improved efficiency, Mitsubishi ran more effective omnichannel marketing campaigns that increased online leads by 13.5%% and sales 18.4%. ..." Case Study Mitsubishi Motors |
| campaign analytics |
4.34/5 ★ |
"...Enable continuous measurement Access library of interactive reports & dashboards Understand campaign & channel performance..." Peer review |
| Advertisement with Mass Media, Television, Display Advertisement and Promotions |
3.57/5 ★ |
"...Clients wanted DR efforts to supplement digital display advertising campaign...." Peer review by Agency |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with E-Mail, Omnichannel and Website |
4.87/5 ★ |
"...Using Zeta s robust scoring model to analyze site engagement and predict the likelihood to convert in real time, PLUS saw higher conversion rates than any other lead source...." PLUS |
|
| engaging and following up |
4.87/5 ★ |
| Campaign Management with Omnichannel and E-Mail |
4.85/5 ★ |
"...Thanks to that improved efficiency, Mitsubishi ran more effective omnichannel marketing campaigns that increased online leads by 13.5%% and sales 18.4%. ..." Case Study Mitsubishi Motors |
|
| campaign analytics |
4.85/5 ★ |
| Advertisement with Mass Media, Television, Display Advertisement and Promotions |
3.57/5 ★ |
"...Clients wanted DR efforts to supplement digital display advertising campaign...." Peer review by Agency |
|
29+ more Business Use Cases
Our AI advisor, Wyz, harnessed 497 insights from peers and experts to help you assess how these Zeta Marketing Platform use cases fit your Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight Testimonial By Elena Rusakova |
|
The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté |
|
Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Elena Rusakova Senior Digital Manager Publicis Media Russia |
Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight Testimonial By Elena Rusakova |
|
Menno Damsté Manager Digital and Data Toyota |
The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté |
|
Pieter Verhaeghe Online Operations Manager Carousel Casino Games |
Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
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Case Study Carousel Casino GamesRead More |
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Case Study ToyotaRead More |
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Case Study Mitsubishi MotorsRead More |
Popular Business Setting
for Zeta Marketing Platform
Top Industries
- Marketing and Advertising
- Consumer Goods
- Automotive
Popular in
- Enterprise
- Large Enterprise
- Mid Market
Peers used Zeta Marketing Platform to Acquire customers and Increase sales & revenue
Peer and Expert Opinion on Features
for Zeta Marketing Platform
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (35) |
| Recording | Read Reviews (7) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (35) |
| Recording | Read Reviews (7) |
IT and Other Capabilities
for Zeta Marketing Platform
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (12) |
| Data Import | Read Reviews (18) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (12) |
| Data Import | Read Reviews (18) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (26) |
| Email Support | Read Reviews (3) |
| Chat Support | Read Reviews (2) |
| Phone Support | Read Reviews (2) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (26) |
| Email Support | Read Reviews (3) |
| Chat Support | Read Reviews (2) |
| Phone Support | Read Reviews (2) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (29) |
| Analytics | Read Reviews (33) |
| Custom Reports | Read Reviews (55) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (29) |
| Analytics | Read Reviews (33) |
| Custom Reports | Read Reviews (55) |
Software Failure Risk Guidance
?for Zeta Marketing Platform
Overall Risk Meter
Top Failure Risks for Zeta Marketing Platform
Vendor Profile Details
Company Name
ZETA
Company Website
https://zetaglobal.com/HQ Location
Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN
Employees
251-500
Social
Financials
Private
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