Zeta Marketing Platform Overview
Zeta Marketing Platform combines unique data identities with AI to provide personalized, omnichannel experiences for customer acquisition and retention. It enriches CRM data, predicts intent, and offers performance insights through a real-time portal.
Use Cases
Customers recommend Engagement Management, Campaign Management, Advertisement, as the business use cases that they have been most satisfied with while using Zeta Marketing Platform.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Zeta Marketing Platform.
Zeta Marketing Platform Use-Cases and Business Priorities: Customer Satisfaction Data
Zeta Marketing Platform works with different mediums / channels such as E-Mail, Omnichannel, Website, etc.
Zeta Marketing Platform's features include Personalization, and Recording.
Reviews
"Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts." - Pieter Verhaeghe
Zeta Marketing Platform, Adroll, datalicious, Feathr, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Zeta Marketing Platform
Top Industries
- Marketing and Advertising
- Consumer Goods
- Automotive
Popular in
- Enterprise
- Large Enterprise
- Mid Market
Zeta Marketing Platform is popular in Marketing And Advertising, Consumer Goods, and Automotive and is widely used by Enterprise, Large Enterprise, and Mid Market.
Comprehensive Insights on Zeta Marketing Platform Use Cases
Why is Zeta Marketing Platform the best choice for Engagement Management?
"...Using Zeta s robust scoring model to analyze site engagement and predict the likelihood to convert in real time, PLUS saw higher conversion rates than any other lead source...." PLUS
How efficiently Does Zeta Marketing Platform manage your Campaign Management?
"...This specific Wave report comes out every 2 years or so, of course there are other reports in adjacent areas like Cross Channel Campaign Management, or Enterprise Marketing Software Suites...." Forrester Wave Email Service Providers 2020 our analysis
How does Zeta Marketing Platform facilitate Advertisement?
How can Zeta Marketing Platform optimize your Digital Marketing Workflow?
Why is Zeta Marketing Platform the best choice for Collaboration?
29+ more Business Use Cases
92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe |
|
Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight Testimonial By Elena Rusakova |
|
The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Pieter Verhaeghe Online Operations Manager Carousel Casino Games |
Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe |
|
Elena Rusakova Senior Digital Manager Publicis Media Russia |
Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight Testimonial By Elena Rusakova |
|
Menno Damsté Manager Digital and Data Toyota |
The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study SamsungRead More |
|
|
Case Study ToyotaRead More |
|
Case Study Financial services companyRead More |
Video
Zeta Marketing Platform: Overview
Peers used Zeta Marketing Platform for engagement management and campaign management
Zeta Marketing Platform Competitors
Zeta Marketing Platform Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (29) |
| Analytics | Read Reviews (33) |
| Custom Reports | Read Reviews (55) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (29) |
| Analytics | Read Reviews (33) |
| Custom Reports | Read Reviews (55) |
Software Failure Risk Guidance
?for Zeta Marketing Platform
Overall Risk Meter
Top Failure Risks for Zeta Marketing Platform
ZETA News
We expect to be fully profitable in 18-24 months: Zeta CTO Gaddipati - Techcircle
In 2021, Zeta, a banking tech startup founded by Bhavin Turakhia and Ramki Gaddipati, achieved unicorn status with a valuation of $1.4 billion ...
ZETA Profile
Company Name
ZETA
Company Website
https://zetaglobal.com/HQ Location
Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN
Employees
251-500
Social
Financials
SERIES F
Get a personalised risk report for Zeta Marketing Platform
See Sample Risk ReportTell us more about yourself so that we can personalise incidents for your location, industry etc.
Connect to vendor request
Zeta Marketing Platform may get in touch with you regarding your request.
Request Custom Quote
ZETA will get in touch with you regarding your request.