Zeta Marketing Platform Overview
This is a summary of the comprehensive capabilities and benefits of Zeta Marketing Platform based on over 497 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Zeta Marketing Platform, Adroll, datalicious, Feathr, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Zeta Marketing Platform is right for your needs? Our Cuspera AI engine can evaluate how Zeta Marketing Platform fits your specific business needs, industry, and context. Get your personalized assessment report today.
Zeta Marketing Platform supports business activities such as:
- Engagement Management
- Campaign Management
- Advertisement
- Digital Marketing
- Collaboration
Zeta Marketing Platform can help you with many business goals, such as Acquire Customers, Increase Sales & Revenue, Enhance Customer Relationships, Improve ROI, Improve Brand Engagement, etc. It can help manage these activities if you use E-Mail Omnichannel Website etc. for these needs. As a solution, Zeta Marketing Platform's capabilities include Personalization, and Recording.
Zeta Marketing Platform Marketing and Advertising Vertical is its biggest customer base.
Reviews
"Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product por...tfolio with access to the latest technologies. We highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience. " - Vsevolod Plokhov
Cuspera Reviews
92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Zeta Marketing Platform.
Use Cases
Peers recommend Engagement Management , Campaign Management , Advertisement , as the business use cases that they have been most satisfied while using Zeta Marketing Platform.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with E-Mail, Omnichannel and Website |
4.87/5 ★ |
"...Using Zeta s robust scoring model to analyze site engagement and predict the likelihood to convert in real time, PLUS saw higher conversion rates than any other lead source...." PLUS |
| engaging and following up |
4.86/5 ★ |
"...To do it, Mitsubishi and their agency Media & Leads Polska worked with Zeta s AI-based omnichannel engagement solution to improve the effectiveness of their marketing across all digital channels, starting with their website. ..." Case Study Mitsubishi Motors |
| Campaign Management with Omnichannel and E-Mail |
4.85/5 ★ |
"...Thanks to that improved efficiency, Mitsubishi ran more effective omnichannel marketing campaigns that increased online leads by 13.5%% and sales 18.4%. ..." Case Study Mitsubishi Motors |
| campaign analytics |
4.34/5 ★ |
"...Enable continuous measurement Access library of interactive reports & dashboards Understand campaign & channel performance..." Peer review |
| Advertisement with Mass Media, Television, Display Advertisement and Promotions |
3.57/5 ★ |
"...The business problems that I solve using this software are display advertising...." Peer review by Consultant |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with E-Mail, Omnichannel and Website |
4.87/5 ★ |
"...Using Zeta s robust scoring model to analyze site engagement and predict the likelihood to convert in real time, PLUS saw higher conversion rates than any other lead source...." PLUS |
|
| engaging and following up |
4.87/5 ★ |
| Campaign Management with Omnichannel and E-Mail |
4.85/5 ★ |
"...Thanks to that improved efficiency, Mitsubishi ran more effective omnichannel marketing campaigns that increased online leads by 13.5%% and sales 18.4%. ..." Case Study Mitsubishi Motors |
|
| campaign analytics |
4.85/5 ★ |
| Advertisement with Mass Media, Television, Display Advertisement and Promotions |
3.57/5 ★ |
"...The business problems that I solve using this software are display advertising...." Peer review by Consultant |
|
29+ more Business Use Cases
Our AI advisor, Wyz, harnessed 497 insights from peers and experts to help you assess how these Zeta Marketing Platform use cases fit your Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product portfolio with access to the latest technologies. We ...highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience. |
|
The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté |
|
Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Vsevolod Plokhov CMO Samsung Electronics Russia |
Innovations are the DNA of our business. We strive to use relevant tools and advanced solutions based on AI at all stages of development and promotion of our products and services. This allows the company to provide all users of our wide product portfolio with access to the latest technologies. We ...highly appreciate our customers and use this approach in marketing to form solely relevant and high-quality proposals for an interested audience. |
|
Menno Damsté Manager Digital and Data Toyota |
The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté |
|
Pieter Verhaeghe Online Operations Manager Carousel Casino Games |
Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe |
Popular Business Setting
for Zeta Marketing Platform
Top Industries
- Marketing and Advertising
- Consumer Goods
- Automotive
Popular in
- Enterprise
- Large Enterprise
- Mid Market
Peers used Zeta Marketing Platform to Acquire customers and Increase sales & revenue
Zeta Marketing Platform Alternatives
Peer and Expert Opinion on Features
for Zeta Marketing Platform
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (35) |
| Recording | Read Reviews (7) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (35) |
| Recording | Read Reviews (7) |
IT and Other Capabilities
for Zeta Marketing Platform
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (12) |
| Data Import | Read Reviews (18) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (12) |
| Data Import | Read Reviews (18) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (26) |
| Email Support | Read Reviews (3) |
| Chat Support | Read Reviews (2) |
| Phone Support | Read Reviews (2) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (26) |
| Email Support | Read Reviews (3) |
| Chat Support | Read Reviews (2) |
| Phone Support | Read Reviews (2) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (29) |
| Analytics | Read Reviews (33) |
| Custom Reports | Read Reviews (55) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (29) |
| Analytics | Read Reviews (33) |
| Custom Reports | Read Reviews (55) |
Software Failure Risk Guidance
?for Zeta Marketing Platform
Overall Risk Meter
Top Failure Risks for Zeta Marketing Platform
Vendor Profile Details
Company Name
ZETA
Company Website
https://zetaglobal.com/HQ Location
Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN
Employees
251-500
Social
Financials
SERIES F
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