Zeta Marketing Platform: Use-Cases, Insights and Reviews | 2025 Cuspera

Zeta Marketing Platform helped The Farmer’s Dog improve customer acquisition. The challenge was high costs and low conversions from direct sales campaigns. Zeta shifted the focus to email nurturing a...nd trust-building. They used automatic discount codes and targeted email campaigns. This approach led to a 23% lower cost per acquisition and an 8% higher email conversion rate.
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Zeta Marketing Platform helped Sallie Mae save over $1 million in technology licensing and agency costs. Sallie Mae needed to improve communication and audience segmentation as it expanded its educat...ion services. The company replaced outsourced lead generation with Zeta's self-service platform. This change increased speed to market by 95% and reduced the need for extra team members. Sallie Mae saw faster campaign launches and a lower total cost of ownership.
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Zeta Marketing Platform helped Samsung use AI-based intent segmentation for their marketing. Samsung wanted to find high-intent buyers and reduce wasted ad spend. Zeta's AI scored audiences using rea...l-time website data and the Zeta Data Cloud. Samsung saw a 50% increase in click rates for direct orders, a 220% increase in add-to-cart actions, and a 33% increase in ROAS compared to classic segmentation. The campaign reached more engaged customers with personalized messages.
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Zeta Marketing Platform helped Toyota boost car sales with AI-powered omnichannel engagement. Toyota struggled to turn website visits into dealer leads and needed better cross-channel marketing. Usin...g Zeta, Toyota matched unknown visitors to known identities and retargeted them across email, social, and display. Dealers combined DMS data with real-time behavior for a full customer view. This approach led to an 87% higher click-through rate and a 360% increase in conversion rate from existing website traffic.
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Zeta Marketing Platform helped Cozy Earth boost their brand with a newsletter sponsorship strategy. Cozy Earth wanted to reach more travelers and grow their loungewear line. Zeta targeted travel, foo...d, and home newsletters with native ads. The campaign reached over 2.6 million unique subscribers. Cozy Earth saw a 10% lift in ROAS, a 0.45% CTR, and over 15,000 new site visits.
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Zeta Marketing Platform helped General Mills increase ad revenue from their email newsletters. General Mills moved ad placements from the bottom to above the fold, following Zeta's advice. This chang...e led to a 26% increase in newsletter ad revenue and an 11% growth in high-value, bid-on impressions. Controlled tests showed no negative impact on subscriptions or engagement. General Mills rolled out the new ad unit across all major newsletters for better monetization.
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