Zeta Marketing Platform Overview

Zeta Marketing Platform combines billions of unique data identities with AI to provide personalized, omnichannel experiences enabling customer acquisition and retention.

Zeta Marketing’s Customer Data management feature enriches CRM data and creates a single 360-degree view of consumers with its integrated personalization engine. A single real-time portal enables omnichannel personalization and identity management.

Zeta’s Omnichannel engagement feature enables predicting intent and engagement through every channel. The Insights & Analytics feature provides tools for performance measure and enables creating actionable insights by combining unique identity, intent, behavior and response signals.

Cuspera Reviews

92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Zeta Marketing Platform.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Grow Market Share
  • Increase Average Basket Value
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Campaign Management , Advertisement , as the business use cases that they have been most satisfied while using Zeta Marketing Platform.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail, Omnichannel and Website

4.87/5

Read Reviews (70)

"...Using Zeta s robust scoring model to analyze site engagement and predict the likelihood to convert in real time, PLUS saw higher conversion rates than any other lead source...." PLUS
engaging and following up

4.86/5

Read Reviews (62)

"...Omnichannel Engagement...."
Campaign Management with Omnichannel and E-Mail

4.85/5

Read Reviews (17)

"...Thanks to that improved efficiency, Mitsubishi ran more effective omnichannel marketing campaigns that increased online leads by 13.5%% and sales 18.4%. ..." Case Study Mitsubishi Motors
campaign analytics

4.34/5

Read Reviews (3)

"...Enable continuous measurement Access library of interactive reports & dashboards Understand campaign & channel performance..."
Advertisement with Mass Media, Television, Display Advertisement and Promotions

3.57/5

Read Reviews (9)

"...Clients wanted DR efforts to supplement digital display advertising campaign...."
PEER EXPERIENCES
Engagement Management with E-Mail, Omnichannel and Website

4.87/5

Read Reviews (70)

"...Using Zeta s robust scoring model to analyze site engagement and predict the likelihood to convert in real time, PLUS saw higher conversion rates than any other lead source...." PLUS
engaging and following up

4.87/5

Read Reviews (62)

Campaign Management with Omnichannel and E-Mail

4.85/5

Read Reviews (17)

"...Thanks to that improved efficiency, Mitsubishi ran more effective omnichannel marketing campaigns that increased online leads by 13.5%% and sales 18.4%. ..." Case Study Mitsubishi Motors
campaign analytics

4.85/5

Read Reviews (3)

Advertisement with Mass Media, Television, Display Advertisement and Promotions

3.57/5

Read Reviews (9)

"...Clients wanted DR efforts to supplement digital display advertising campaign...." Peer review by Agency

29+ more Business Use Cases

Our AI advisor, Wyz, harnessed 497 insights from peers and experts to help you assess how these Zeta Marketing Platform use cases fit your Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Elena Rusakova

Senior Digital Manager

Publicis Media Russia

Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight Testimonial By Elena Rusakova

Menno Damsté

Manager Digital and Data

Toyota

The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté

Pieter Verhaeghe

Online Operations Manager

Carousel Casino Games

Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe
CUSTOMERS TESTIMONIALS

Elena Rusakova

Senior Digital Manager

Publicis Media Russia

Zeta gives us unparalleled media results — they over-achieved in terms of hitting our main goals. Thanks to these excellent results, we plan to expand testing to new segments in the next flight Testimonial By Elena Rusakova

Menno Damsté

Manager Digital and Data

Toyota

The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté

Pieter Verhaeghe

Online Operations Manager

Carousel Casino Games

Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe

Case Studies

COMPANY CASE STUDIES
Case Study Carousel Casino Games

Online gambling brand increased conversions in Social and Programmatic while lowering costs in a highly competitive marketplace.

Read More
Case Study Toyota

How Zeta helps Toyota to boost sales by generating more leads from the existing traffic to its manufacturer website.

Read More
Case Study Mitsubishi Motors

Learn How Mitsubishi Motors increases conversion rates and car sales at the same time using Zeta's approach omnichannel acquisition.

Read More

Based on peer insights

Cuspera recommends Zeta Marketing Platform for

Use Cases Engagement Management , Campaign Management , Advertisement
Medium E-Mail, Omnichannel, Website
Features Personalization, Recording
Business Priorities Acquire Customers, Increase Sales & Revenue, Enhance Customer Relationships
Industries Marketing And Advertising, Consumer Goods, Automotive

Popular Business Setting

for Zeta Marketing Platform

Top Industries

  • Marketing and Advertising
  • Consumer Goods
  • Automotive

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

Peers used Zeta Marketing Platform to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for Zeta Marketing Platform

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.43/5

Read Reviews (35)
Recording

4.20/5

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
Personalization

4.43/5

Read Reviews (35)
Recording

4.20/5

Read Reviews (7)

IT and Other Capabilities

for Zeta Marketing Platform

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.47/5

Read Reviews (12)
Data Import

4.30/5

Read Reviews (18)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.47/5

Read Reviews (12)
Data Import

4.30/5

Read Reviews (18)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.11/5

Read Reviews (26)
Email Support

3.56/5

Read Reviews (3)
Chat Support

3.37/5

Read Reviews (2)
Phone Support

3.37/5

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.11/5

Read Reviews (26)
Email Support

3.56/5

Read Reviews (3)
Chat Support

3.37/5

Read Reviews (2)
Phone Support

3.37/5

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (29)
Analytics

4.53/5

Read Reviews (33)
Custom Reports

4.50/5

Read Reviews (55)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (29)
Analytics

4.53/5

Read Reviews (33)
Custom Reports

4.50/5

Read Reviews (55)

Software Failure Risk Guidance

?

for Zeta Marketing Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Zeta Marketing Platform

Vendor Profile Details

Company Name

ZETA

Company Website

https://zetaglobal.com/

HQ Location

Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN

Employees

251-500

Social

Financials

Private