Zeta Marketing Platform Overview

Zeta Marketing Platform combines billions of unique data identities with AI to provide personalized, omnichannel experiences enabling customer acquisition and retention.

Zeta Marketing’s Customer Data management feature enriches CRM data and creates a single 360-degree view of consumers with its integrated personalization engine. A single real-time portal enables omnichannel personalization and identity management.

Zeta’s Omnichannel engagement feature enables predicting intent and engagement through every channel. The Insights & Analytics feature provides tools for performance measure and enables creating actionable insights by combining unique identity, intent, behavior and response signals.

Reviews

"Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. " - Łukasz Wójcik

Zeta Marketing Platform Reviews

92 buyers and buying teams have used Cuspera to assess how well Zeta Marketing Platform solved their Customer Data Platform needs. Cuspera uses 497 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Zeta Marketing Platform.

Other priorities:

  • Enhance Customer Relationships
  • Improve ROI
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Grow Market Share
  • Increase Average Basket Value
  • Improve Visibility
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Campaign Management , Advertisement , as the business use cases that they have been most satisfied while using Zeta Marketing Platform.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail, Omnichannel and Website

4.87/5

Read Reviews (70)

"...As a result, Sundance gained the ability to capitalize on their most engaged audiences without oversaturating the remaining recipients...." Case Study Sundance Catalog
engaging and following up

4.86/5

Read Reviews (62)

"...The Design module create multichannel campaign messages, workflows, creative and triggers to nurture and engage your customers throughout their lifecycles...."
Campaign Management with Omnichannel and E-Mail

4.85/5

Read Reviews (17)

"...Categories: Email Marketing , Cross-Channel Campaign Management...."
campaign analytics

4.34/5

Read Reviews (3)

"...Enable continuous measurement Access library of interactive reports & dashboards Understand campaign & channel performance..."
Advertisement with Mass Media, Television, Display Advertisement and Promotions

3.57/5

Read Reviews (9)

"...Leverage Zeta s proprietary data to reach TV audiences with advertisements personalized to match the viewer s interests. ..." Connected TV
PEER EXPERIENCES
Engagement Management with E-Mail, Omnichannel and Website

4.87/5

Read Reviews (70)

"...As a result, Sundance gained the ability to capitalize on their most engaged audiences without oversaturating the remaining recipients...." Case Study Sundance Catalog
engaging and following up

4.87/5

Read Reviews (62)

Campaign Management with Omnichannel and E-Mail

4.85/5

Read Reviews (17)

"...Categories: Email Marketing , Cross-Channel Campaign Management...." Peer review
campaign analytics

4.85/5

Read Reviews (3)

Advertisement with Mass Media, Television, Display Advertisement and Promotions

3.57/5

Read Reviews (9)

"...Leverage Zeta s proprietary data to reach TV audiences with advertisements personalized to match the viewer s interests. ..." Connected TV

29+ more Business Use Cases

Our AI advisor, Wyz, harnessed 497 insights from peers and experts to help you assess how these Zeta Marketing Platform use cases fit your Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Łukasz Wójcik

CMO

Mitsubishi

Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. Testimonial By Łukasz Wójcik
Zeta Marketing Platform testimonial

Menno Damsté

Manager Digital and Data

Toyota

The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté
Zeta Marketing Platform testimonial

Pieter Verhaeghe

Online Operations Manager

Carousel Casino Games

Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe
CUSTOMERS TESTIMONIALS
Zeta Marketing Platform testimonial

Łukasz Wójcik

CMO

Mitsubishi

Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. Testimonial By Łukasz Wójcik
Zeta Marketing Platform testimonial

Menno Damsté

Manager Digital and Data

Toyota

The test was so successful … It’s (now) an always-on campaign. Testimonial By Menno Damsté
Zeta Marketing Platform testimonial

Pieter Verhaeghe

Online Operations Manager

Carousel Casino Games

Bringing together Zeta’s AI based audiences and Grava’s expertise helped us to identify those customers that were going to respond best to our message, resulting in a significant increase in both deposits and new accounts. Testimonial By Pieter Verhaeghe

Case Studies

COMPANY CASE STUDIES
Zeta Marketing Platform case study
Case Study The RealReal

Learn how Zeta helped The RealReal reach in-market customers with greater speed and efficiency than ever before.

Read More
Zeta Marketing Platform case study
PLUS

Learn How Polkomtel Sp. z o. o. enhances contact center efficiency and boosts conversions with customer data.

Read More
Zeta Marketing Platform case study
Case Study Carousel Casino Games

Online gambling brand increased conversions in Social and Programmatic while lowering costs in a highly competitive marketplace.

Read More

Video

Zeta Marketing Platform: Overview

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Based on peer insights

Cuspera recommends Zeta Marketing Platform for

Use Cases Engagement Management , Campaign Management , Advertisement
Medium E-Mail, Omnichannel, Website
Features Personalization, Recording
Business Priorities Acquire Customers, Increase Sales & Revenue, Enhance Customer Relationships
Industries Marketing And Advertising, Consumer Goods, Automotive

Popular Business Setting

for Zeta Marketing Platform

Top Industries

  • Marketing and Advertising
  • Consumer Goods
  • Automotive

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market
lightning

Peers used Zeta Marketing Platform to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for Zeta Marketing Platform

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.43/5

Read Reviews (35)
Recording

4.20/5

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
Personalization

4.43/5

Read Reviews (35)
Recording

4.20/5

Read Reviews (7)

IT and Other Capabilities

for Zeta Marketing Platform

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.47/5

Read Reviews (12)
Data Import

4.30/5

Read Reviews (18)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.47/5

Read Reviews (12)
Data Import

4.30/5

Read Reviews (18)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.11/5

Read Reviews (26)
Email Support

3.56/5

Read Reviews (3)
Chat Support

3.37/5

Read Reviews (2)
Phone Support

3.37/5

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.11/5

Read Reviews (26)
Email Support

3.56/5

Read Reviews (3)
Chat Support

3.37/5

Read Reviews (2)
Phone Support

3.37/5

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (29)
Analytics

4.53/5

Read Reviews (33)
Custom Reports

4.50/5

Read Reviews (55)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (29)
Analytics

4.53/5

Read Reviews (33)
Custom Reports

4.50/5

Read Reviews (55)

Software Failure Risk Guidance

?

for Zeta Marketing Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Zeta Marketing Platform

Vendor Profile Details

Company Name

ZETA

Company Website

https://zetaglobal.com/

HQ Location

Diamond District,, HAL Airport Road, ISRO Colony Domlur,, Bengaluru, Karnataka 560008, IN

Employees

251-500

Social

Financials

SERIES F