Zeta Marketing Platform: Product updates, Customer stories, and Insights | 2026 Cuspera

Zeta Messaging helped Global Medical Response achieve 90% renewal rates with existing members. The Zeta Data Cloud identified new prospects likely to need GMR products. This partnership supported str...ong business growth. Zeta Marketing Platform enabled tailored, AI-driven experiences. Pam Cowan, National Marketing Director, credits Zeta for driving renewals and new business.
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Ashley Furniture used the Zeta Marketing Platform to unify all their marketing data and partners in one place. This helped them improve their omnichannel strategy by bringing together search, social,... and TV. With everything in one ecosystem, they gained better insights for growth and retention. The unified platform also improved attribution for their campaigns. Zeta's AI-powered tools made their marketing more effective.
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Zeta Marketing Platform helped The Farmer’s Dog improve customer acquisition. The challenge was high costs and low conversions from direct sales campaigns. Zeta shifted the focus to email nurturing a...nd trust-building. They used automatic discount codes and targeted email campaigns. This approach led to a 23% lower cost per acquisition and an 8% higher email conversion rate.
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Zeta Marketing Platform helped Samsung use AI-based intent segmentation for their marketing. Samsung wanted to find high-intent buyers and reduce wasted ad spend. Zeta's AI scored audiences using rea...l-time website data and the Zeta Data Cloud. Samsung saw a 50% increase in click rates for direct orders, a 220% increase in add-to-cart actions, and a 33% increase in ROAS compared to classic segmentation. The campaign reached more engaged customers with personalized messages.
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Zeta Marketing Platform helped Toyota boost car sales with AI-powered omnichannel engagement. Toyota struggled to turn website visits into dealer leads and needed better cross-channel marketing. Usin...g Zeta, Toyota matched unknown visitors to known identities and retargeted them across email, social, and display. Dealers combined DMS data with real-time behavior for a full customer view. This approach led to an 87% higher click-through rate and a 360% increase in conversion rate from existing website traffic.
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Zeta Marketing Platform helped Cozy Earth boost their brand with a newsletter sponsorship strategy. Cozy Earth wanted to reach more travelers and grow their loungewear line. Zeta targeted travel, foo...d, and home newsletters with native ads. The campaign reached over 2.6 million unique subscribers. Cozy Earth saw a 10% lift in ROAS, a 0.45% CTR, and over 15,000 new site visits.
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