Taptica: Use-Cases, Insights and Reviews | 2026 Cuspera

Taptica helped a leading European food delivery app grow its user base in 11 markets. The goal was to get more loyal users who would order food again. Taptica used programmatic technology and A/B tes...ting to find the best ads for each market. They also used custom targeting for cities, carriers, and local cuisines. First order rate goals were beaten by up to 20% on Android and 26% on iOS. The first month saw a 57% increase in first order rate, and the second month had a 54% rise in monthly conversions.
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Taptica helped a leading digital media agency drive new user acquisition for a top US food delivery app. The agency wanted more users to install the app and place new orders. Taptica ran mobile app i...nstall campaigns in 20 major US cities, targeting high-consumption mobile users. The campaigns led to thousands of weekly installs, a 30% drop in cost per new order, and a 200% increase in new order competition. The agency praised Taptica for meeting national scale and KPI goals.
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Taptica helped a leading digital agency run mobile subscription campaigns for a top video on demand app. The goal was to drive app installs and new subscriptions among young adults in the US. Taptica... used targeted CPE campaigns and creative strategies focused on popular original series. This approach led to over 1 million installs, a 25% trial subscription rate among new users, and a 5X increase in subscriptions during new series launches. The client continued working with Taptica after seeing strong results.
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Taptica helped a top travel provider in Saudi Arabia grow new user bookings for their two mobile travel apps. The goal was to get more users in Saudi Arabia and the UAE to book flights and hotels. Ta...ptica used custom mobile campaigns and tracked user behavior to target the right audiences. The apps saw over 300,000 new installs, a 12x increase in conversions in 4 months, and a cost revenue rate double the developer’s benchmark goals. The partnership led to ongoing growth and success for both teams.
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Taptica helped a leading European gaming developer boost mobile app retention across 23 titles. The company used Taptica's mobile video campaigns to drive user acquisition and retention for their top... games. They saw an over 400% increase in monthly installs and up to 60% higher retention than their goals. Cost per install dropped up to 75% below the global average. Taptica supported campaigns on Android and iOS in North America, Europe, Australia, and Japan.
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Taptica ran mobile user acquisition campaigns for a top Korean shopping app. The goal was to get more purchasing users in Korea. Taptica used A/B testing and tracked key events like app opens and pur...chases. Their campaigns cut cost per purchase by 38% and cost per acquisition by 46%. Monthly revenue grew 60%. New user acquisition rose 50%.
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