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Taptica: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Taptica
Brand: Taptica
Rating: 4.6 (134 reviews)

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Taptica Overview

Taptica leverages its global mobile advertising technology to connect top brands with high-value users through diverse traffic sources. This platform excels in cross-channel advertising, enabling businesses to target audiences effectively across multiple channels. By focusing on user acquisition and engagement, Taptica provides brands with access to a broad spectrum of traffic, enhancing their reach and impact. A notable aspect is its ability to harness data-driven insights, allowing precise targeting and optimization of advertising spend. This approach not only maximizes ROI but also ensures brands engage with the most relevant audiences, driving meaningful business outcomes.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Campaign Management, as the business use cases that they have been most satisfied with while using Taptica.

Other use cases:

Competitive Intelligence
Partner Marketing
Generation Of New Leads
Sending & Publishing Communications
Collaboration
Business Development
Viral Marketing

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Business Priorities

Build Brand Awareness and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Taptica.

Other priorities:

Improve ROI
Enhance Customer Relationships
Increase Customer Life Time Value
Grow Market Share
Scale Best Practices
Increase Sales & Revenue

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Taptica Use-Cases and Business Priorities: Customer Satisfaction Data

Taptica works with different mediums / channels such as Mobile. Social Media. Mobile App etc.

Reviews

"...Taptica is our only go-to partner for Facebook advertising...." Peer review by Leading International Game Developer, Senior Manager, Leading International Game Developer

Taptica, Nexxen, Epom Ad Server, Kintegra Platform, The Trade Desk, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Taptica is a global mobile advertising technology company aiding top brands in reaching valuable users. The widest range of traffic sources is utilized by Taptica.

Taptica Customer wins, Customer success stories, Case studies

What solutions does Taptica provide for Advertisement?

What benefits does Taptica offer for Engaging And Following Up?

What benefits does Taptica offer for Campaign Management?

Why is Taptica the best choice for Competitive Intelligence?

8 buyers and buying teams have used Cuspera to assess how well Taptica solved their Cross Channel Advertising needs. Cuspera uses 134 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

A leading digital media agency - Marketing And Advertising

Taptica helped a leading digital media agency drive new user acquisition for a top US food delivery app. The agency wanted more users to install the app and place new orders. Taptica ran mobile app i...nstall campaigns in 20 major US cities, targeting high-consumption mobile users. The campaigns led to thousands of weekly installs, a 30% drop in cost per new order, and a 200% increase in new order competition. The agency praised Taptica for meeting national scale and KPI goals.

A popular eCommerce brand - Retail

Taptica helped a popular eCommerce brand grow their mobile app installs in the US. The brand wanted to reach new users interested in discount fashion and home décor. Taptica used targeted campaigns a...nd creative ad rotation to get high-quality installs and strong app engagement. The campaigns delivered thousands of weekly installs and over 300,000 app opens from new users. The brand saw a 2300% return on ad spend and cost per acquisition up to 40% below benchmark goals.

A leading European entertainment company - Entertainment

Taptica helped a leading European entertainment company boost installs for their social poker app. The goal was to get high quality users from eight top global markets. They started with CPI campaign...s, then switched to a CPE pricing model for better user engagement. This change led to a big jump in ROI and more active users. In three months, ROI doubled month-over-month and monthly conversions increased ten times.

An international retail giant - Retail

Taptica helped an international retail giant boost user acquisition for their eCommerce app before Singles’ Day. The goal was to get high-quality installs and improve day-7 retention rates. Taptica u...sed burst and non-incent campaigns to increase installs by 74% in the first week of November. Installs jumped another 60% between November 10th and 11th, with over 200,000 new users in one day. The campaign led to a 250% increase in conversions, a 2.4x rise in installs on Singles’ Day, and over 86% of installs met quality benchmarks.

The leading travel provider in Saudi Arabia - Travel

Taptica helped a top travel provider in Saudi Arabia grow new user bookings for their two mobile travel apps. The goal was to get more users in Saudi Arabia and the UAE to book flights and hotels. Ta...ptica used custom mobile campaigns and tracked user behavior to target the right audiences. The apps saw over 300,000 new installs, a 12x increase in conversions in 4 months, and a cost revenue rate double the developer’s benchmark goals. The partnership led to ongoing growth and success for both teams.

A leading digital agency (for a top video on demand client) - Entertainment

Taptica helped a leading digital agency run mobile subscription campaigns for a top video on demand app. The goal was to drive app installs and new subscriptions among young adults in the US. Taptica... used targeted CPE campaigns and creative strategies focused on popular original series. This approach led to over 1 million installs, a 25% trial subscription rate among new users, and a 5X increase in subscriptions during new series launches. The client continued working with Taptica after seeing strong results.