Taptica: Product updates, Customer stories, and Insights | 2026 Cuspera

Taptica helped an international retail giant boost user acquisition for their eCommerce app before Singles’ Day. The goal was to drive high-quality installs and exceed day-7 retention benchmarks. Tap...tica used burst and non-incent campaigns, leading to a 74% increase in installs in the first week of November. Installs jumped another 60% between November 10th and 11th, with over 200,000 new users in one day. The campaign delivered a 250% increase in conversions and 2.4x more installs on Singles’ Day, with 86% of installs meeting quality standards.
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Taptica helped a popular eCommerce brand grow their mobile app installs in the US. The brand wanted to reach new users interested in discount fashion and home décor. Taptica used targeted campaigns a...nd creative ad rotation to get high-quality installs and strong app engagement. The campaigns delivered thousands of weekly installs and over 300,000 app opens from new users. The brand saw a 2300% return on ad spend and cost per acquisition up to 40% below benchmark goals.
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Taptica helped an international retail giant boost user acquisition for their eCommerce app before Singles’ Day. The goal was to get high-quality installs and improve day-7 retention. Taptica used bu...rst and non-incent campaigns, leading to a 74% increase in installs in the first week of November. Installs jumped another 60% between November 10th and 11th, with over 200,000 new users in one day. The campaign delivered a 250% increase in conversions and 2.4x more installs on Singles’ Day, with 86% of installs meeting quality benchmarks.
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Taptica helped a leading European food delivery app boost user acquisition across 11 markets. The company used programmatic technology and A/B testing to optimize mobile app install campaigns. First ...Order Rate goals were surpassed by up to 20% on Android and 26% on iOS. The first month saw a 57% increase in First Order Rate. The second month brought a 54% increase in monthly conversions.
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Taptica helped a leading digital media agency drive new user acquisition for a top US food delivery app. The agency wanted more users to install the app and place new orders. Taptica ran mobile app i...nstall campaigns in 20 major US cities, targeting high-consumption mobile users. The campaigns led to thousands of weekly installs, a 30% drop in cost per new order, and a 200% increase in new order competition. The agency praised Taptica for meeting national scale and KPI goals.
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Taptica helped the #1 online game publisher in Korea boost new user retention. The company wanted to get more engaged users for their top game in Asia, Europe, and North America. Taptica ran targeted... app install campaigns and used real-time data to improve results. The campaigns led to thousands of weekly installs, retention rates nearly 60% above target, and in-app purchase rates over twice the global average.
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