Taptica Overview

Taptica leverages its global mobile advertising technology to connect top brands with high-value users through diverse traffic sources. This platform excels in cross-channel advertising, enabling businesses to target audiences effectively across multiple channels. By focusing on user acquisition and engagement, Taptica provides brands with access to a broad spectrum of traffic, enhancing their reach and impact. A notable aspect is its ability to harness data-driven insights, allowing precise targeting and optimization of advertising spend. This approach not only maximizes ROI but also ensures brands engage with the most relevant audiences, driving meaningful business outcomes.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Campaign Management, as the business use cases that they have been most satisfied with while using Taptica.

Other use cases:

  • Competitive Intelligence
  • Partner Marketing
  • Generation Of New Leads
  • Sending & Publishing Communications
  • Collaboration
  • Business Development
  • Viral Marketing
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Business Priorities

Build Brand Awareness and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Taptica.

Other priorities:

  • Improve ROI
  • Enhance Customer Relationships
  • Increase Customer Life Time Value
  • Grow Market Share
  • Scale Best Practices
  • Increase Sales & Revenue
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Taptica Use-Cases and Business Priorities: Customer Satisfaction Data

Taptica works with different mediums / channels such as Mobile. Social Media. Mobile App etc.

Reviews

"...Needless to say, we were thrilled to see such a high influx of downloads, particularly from users who are consistently outperforming our top quality benchmarks...." Peer review by Tong Xi, Business Development Manager, Elex Technology

Taptica, Nexxen, Epom Ad Server, Kintegra Platform, The Trade Desk, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Taptica is a global mobile advertising technology company aiding top brands in reaching valuable users. The widest range of traffic sources is utilized by Taptica.

Taptica Customer wins, Customer success stories, Case studies

How does Taptica facilitate Engaging And Following Up?

How does Taptica address your Campaign Management Challenges?

How can Taptica enhance your Competitive Intelligence process?

8 buyers and buying teams have used Cuspera to assess how well Taptica solved their Cross Channel Advertising needs. Cuspera uses 134 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

A leading digital agency (for a top video on demand client) - Entertainment

Taptica helped a leading digital agency run mobile subscription campaigns for a top video on demand app. The goal was to drive app installs and new subscriptions among young adults in the US. Taptica... used targeted CPE campaigns and creative strategies focused on popular original series. This approach led to over 1 million installs, a 25% trial subscription rate among new users, and a 5X increase in subscriptions during new series launches. The client continued working with Taptica after seeing strong results.

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Seasun Games - Entertainment - Large

Taptica helped Seasun Games boost ROI by 170% for their mobile game Clans: Shadow of the Moon. The goal was to get more users in Korea at a low cost per install. Taptica ran targeted app install camp...aigns and optimized for loyal users and registration rates. Seasun Games saw thousands of weekly installs and retention rates up to 12% above target. The partnership focused on data analysis and user acquisition for mobile gaming.

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DoubleU Games - Entertainment - Large

Taptica helped DoubleU Games boost installs and user quality for DoubleU Casino with Facebook mobile app install campaigns. Lookalike Audience targeting increased conversion rates up to 2.5x. Wi-Fi t...argeting raised click-through rates by 20%. Users acquired had average revenue per user up to 3.3x higher. Taptica's platform enabled real-time optimization and precise targeting for global user acquisition.

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Playrix - Entertainment - Large

Taptica helped Playrix boost user acquisition for Township, Fishdom, and Gardenscapes with cross-channel campaigns. The campaigns targeted Android and iOS users using social and mobile channels, with... Pinterest as a top performer. Taptica drove over 1 million new installs each month and nearly 25% of Pinterest installs became paying users. Mobile tutorial completion rates topped 70%. About 75% of installs achieved eLTV over 100%.

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A leading digital media agency - Marketing And Advertising

Taptica helped a leading digital media agency drive new user acquisition for a top US food delivery app. The agency wanted more users to install the app and place new orders. Taptica ran mobile app i...nstall campaigns in 20 major US cities, targeting high-consumption mobile users. The campaigns led to thousands of weekly installs, a 30% drop in cost per new order, and a 200% increase in new order competition. The agency praised Taptica for meeting national scale and KPI goals.

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A leading casino game developer - Gaming

Taptica helped a leading casino game developer grow new user acquisition in Germany. The goal was to get more active mobile users who would keep using the app. Taptica optimized campaigns for app lau...nches and first-time deposits. They targeted only users over 18. The app saw 3x more total app opens, a 5x increase in unique purchases, and a deposit rate 14x above benchmarks. Campaign scale more than doubled in 6 months.

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lightning

Peers used Taptica for advertisement and engaging and following up

Taptica Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

4.54/5 ★

Read Reviews (11)
Analytics

4.39/5 ★

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

4.54/5 ★

Read Reviews (11)
Analytics

4.39/5 ★

Read Reviews (5)

Software Failure Risk Guidance

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for Taptica

Top Failure Risks for Taptica

Taptica Profile

Company Name

Taptica

Company Website

https://www.taptica.com/

HQ Location

115 Sansome St., Suite #810, San Francisco, CA 94104, US

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SEED