Taptica Overview

Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today. It leverages big data to enable quality media targeting at scale. It works with brands, ad agencies and app developers to help them engage and acquire valuable mobile users through its proprietary data-driven algorithm.

It powers data-driven solutions for stronger targeting and mobile campaign analyses, delivers the right ads to the right users, delivers relevant audiences at scale with precision targeting capabilities and reengagement tools. Its in-house creative studio supports campaigns with custom creative, and offers individually dedicated account managers who take a hands-on approach to campaign strategy and provide support at every step of the way.

Cuspera Reviews

8 buyers and buying teams have used Cuspera to assess how well Taptica solved their Cross Channel Advertising needs. Cuspera uses 134 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

Business Priorities

Build Brand Awareness and Improve Efficiency are the most popular business priorities peers achieved using Taptica.

Other priorities:

  • Improve ROI
  • Enhance Customer Relationships
  • Increase Customer Life Time Value
  • Grow Market Share
  • Scale Best Practices
  • Increase Sales & Revenue
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Engaging And Following Up , Campaign Management , as the business use cases that they have been most satisfied while using Taptica.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Mobile, Social Media, Mobile App and Facebook

4.82/5

Read Reviews (25)

"...Taptica rocks our social advertising...." Peer review by Olof Larsson, Marketing Manager, YEAY
Engaging And Following Up with Video and Mobile

4.46/5

Read Reviews (6)

"...Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. ...." Peer review
Campaign Management with Social Media

4.55/5

Read Reviews (5)

"...With Taptica, we get really great and specific reports on individual campaigns...." Peer review by Erik Ahlberg, Advisor, Vera&John Casino
campaign analytics

3.88/5

Read Reviews (2)

PEER EXPERIENCES
Advertisement with Mobile, Social Media, Mobile App and Facebook

4.82/5

Read Reviews (25)

"...Taptica rocks our social advertising...." Peer review by Olof Larsson, Marketing Manager, YEAY
Engaging And Following Up with Video and Mobile

4.46/5

Read Reviews (6)

"...Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. ...." Peer review
Campaign Management with Social Media

4.55/5

Read Reviews (5)

"...With Taptica, we get really great and specific reports on individual campaigns...." Peer review by Erik Ahlberg, Advisor, Vera&John Casino
campaign analytics

4.55/5

Read Reviews (2)

11+ more Business Use Cases

Our AI advisor, Wyz, harnessed 134 insights from peers and experts to help you assess how these Taptica use cases fit your Cross Channel Advertising needs.

Based on peer insights

Cuspera recommends Taptica for

Use Cases Advertisement , Engaging And Following Up , Campaign Management
Medium Mobile, Social Media, Mobile App
Business Priorities Build Brand Awareness, Improve Efficiency, Improve ROI

Peers used Taptica to Build brand awareness and Improve efficiency

IT and Other Capabilities

for Taptica

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.57/5

Read Reviews (8)
Data Export

3.88/5

Read Reviews (2)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.57/5

Read Reviews (8)
Data Export

3.88/5

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.42/5

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.42/5

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Custom Reports

4.54/5

Read Reviews (11)
Analytics

4.39/5

Read Reviews (5)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.42/5

Read Reviews (1)
Custom Reports

4.54/5

Read Reviews (11)
Analytics

4.39/5

Read Reviews (5)

Software Failure Risk Guidance

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for Taptica

Top Failure Risks for Taptica

Vendor Profile Details

Company Name

Taptica

Company Website

https://www.taptica.com/

HQ Location

115 Sansome St., Suite #810, San Francisco, CA 94104, US

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