Kochava Overview

Kochava equips advertisers and publishers with powerful tools for omnichannel measurement, crucial for driving actionable insights and achieving key performance indicators. Businesses using Kochava can effectively track and analyze outcomes across multiple channels, ensuring privacy-compliant growth. This capability is particularly valuable for teams aiming to optimize their marketing strategies by understanding the performance of various advertising efforts. Kochava's platform is designed to serve both advertisers and publishers, offering them the ability to measure what truly matters in their campaigns. A surprising detail is Kochava's partnerships with leading industry trade groups, which reinforces its credibility and alignment with industry standards.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Kochava.

Other use cases:

  • Campaign Management
  • Contact List Management
  • Competitive Intelligence
  • Training & Onboarding
  • Segmentation And Targeting
  • Social Media Analytics
  • Digital Marketing
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Kochava.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Improve Visibility
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Kochava Use-Cases and Business Priorities: Customer Satisfaction Data

Kochava works with different mediums / channels such as Mobile.

Kochava's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Kochava support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Kochava analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It provided the reach of television which brought top publishers and savvy advertisers which gave us efficient audience targeting...." Peer review by User

Peer review evidence (same sources as the product rating summary)

"...As an advertiser, I love the variety of behavioral profiles on the Kochava platform...." Peer review by Trysha H., Client Services, Marketing and Advertising
"...Kochava gives marketers and app developers real-time visualizations of mobile app campaign performance and engagement for precise audience creation, targeting, and prevention of mobile ad fraud...." Peer review from Kochava
"...Kochava is integrated with thousands of networks and publishers and compiles a quarterly report of the top performers delivering quality campaign data to marketers...." Peer review from Kochava

Kochava, GMass, Adobe Marketo Measure (formerly Bizible), ZeroBounce, Simpletexting, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Kochava is the industry leader for mobile app attribution and analytics. It helps achieve measurable growth through mobile user acquisition research.

Popular Business Setting

for Kochava

Top Industries

  • Marketing and Advertising
  • Internet
  • Financial Services

Popular in

  • Mid Market
  • Large Enterprise
  • Small Business

Kochava is popular in Marketing And Advertising, Internet, and Financial Services and is widely used by Mid Market, Large Enterprise, and Small Business.

Kochava Customer wins, Customer success stories, Case studies

What solutions does Kochava provide for Engagement Management?

What makes Kochava ideal for Sending & Publishing Communications?

How can Kochava enhance your Campaign Management process?

How can Kochava enhance your Contact List Management process?

11 buyers and buying teams have used Cuspera to assess how well Kochava solved their Marketing Attribution needs. Cuspera uses 1038 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

 

Intigral STC TV Optimizes Streaming App Acquisition and Engagement for Millions via Kochava

Intigral, a digital entertainment provider in the MENA region, partnered with Kochava to enhance its streaming app acquisition and engagement. By integrating Kochava's omnichannel attribution and ana...lytics, Intigral achieved a unified view of media performance across platforms, leading to a 15% growth in user acquisition and improved conversion rates. Kochava's tools enabled Intigral to optimize campaign strategies and measure the impact of both paid and owned media channels effectively.

Read on →

Tamam - Financial Services - Medium

Saudi Arabia

Tamam used Search Ads Maven by Kochava to automate Apple Ads campaigns. They faced rising costs for loan purchase conversions due to increased competition. With automation, Tamam cut cost per loan pu...rchase by 50%. Cost per acquisition dropped 55%. App installs grew by 33%. Generic keyword campaigns saw a 150% increase in new acquisitions. Automation helped Tamam scale growth and reduce wasted spend.

Leading lifestyle app - Consumer Services - Medium

Kochava helped a leading lifestyle app unify last-touch attribution, marketing mix modeling, and incremental testing. The team faced conflicting data on channel performance, risking overinvestment in... Google ads. Kochava guided them to run a pulse test, revealing Google’s impact was overestimated by 5X. The app reallocated spend, boosting subscriptions by 103% and cutting CPA by 41%. Ad spend rose 92% as investment shifted to channels driving real growth.

 

Shawarmer - Food & Beverages - Medium

Riyadh, Saudi Arabia

Kochava helped Shawarmer, a leading quick service restaurant in Saudi Arabia, track and optimize their mobile app campaigns. Shawarmer integrated Kochava to measure app installs, in-app engagement, a...nd attribute sales across multiple media channels. The unified analytics enabled Shawarmer to identify top-performing campaigns and optimize ad spend. As a result, Shawarmer achieved 32.5% year-over-year growth in app sales and attributed 16% of in-app sales to their media efforts. Over 400,000 monthly active users were measured across their mobile apps.

 

McAlister's Deli - Restaurants - Large

Atlanta, USA

Kochava deep linking helped McAlister's Deli boost app installs by over 22% in just 60 days. The iOS smart banner and deep links guided web users to download or open the app, making ordering easier. ...This seamless experience led to more in-app orders and over $2 million in app revenue. Customers now move smoothly from web to app, increasing loyalty and lifetime value.

 

Intigral – stc tv - Entertainment - Large

Riyadh, Saudi Arabia

Kochava helped Intigral – stc tv track over 3.8 million monthly active users and 47 million engagement events across mobile and connected TV apps. The marketing team unified campaign attribution and ...analytics for all devices, using Kochava’s integrations with major media partners. In 90 days, they saw a 15% increase in user acquisition, with nearly 5% from owned media. Kochava’s platform gave them a single source of truth for measuring paid and owned media impact. This enabled data-driven decisions and improved return on ad spend.

Contextual Advertising & Privacy-Safe Growth–Kochava: Dataseat: GumGum: and M&C Saatchi Performance

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Kochava

What is Kochava?

Kochava is the leading mobile data attribution platform that gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations

It helps customers establish identity, define and activate audiences, and measure and optimize all aspects of their marketing. Kochava provides enterprise brands with a consolidated Unified Audience Platform including data management and onboarding, cross-device configurable attribution, analytics, engagement, industry-leading fraud protection, and data enrichment.

Kochava enables people-based marketers to establish and enrich user identities, segment and activate audiences, and measure and optimize their campaigns across all connected devices.

What is Kochava used for?

Kochava is a Marketing Attribution Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Kochava?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Kochava.

Who uses Kochava?

Kochava is used by Marketing And Advertising, Internet and Financial Services among other industries.

What are Kochava alternatives?

GMass, Adobe Marketo Measure (Formerly Bizible), ZeroBounce and Simpletexting are popular alternatives for Kochava.

Where is Kochava located?

Kochava is headquartered at 201 Church Street, Sandpoint, ID 83864, US.
lightning

Peers used Kochava for advertisement and engagement management

Kochava Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.43/5

Read Reviews (6)
Analytics

4.61/5

Read Reviews (151)
Custom Reports

4.27/5

Read Reviews (167)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.43/5

Read Reviews (6)
Analytics

4.61/5

Read Reviews (151)
Custom Reports

4.27/5

Read Reviews (167)

Software Failure Risk Guidance

?

for Kochava

Overall Risk Meter

Low Medium High

Top Failure Risks for Kochava

Kochava Inc News

Product

Enhanced Kochava Audit Report: More Detail, Broader Coverage & Exportability

Kochava has enhanced its Audit Report, offering app marketing teams detailed records of Partner Configuration changes. New features include field-level differences, human-readable resource names, snapshots of deleted resources, and 13 months of history. These updates improve troubleshooting, compliance, and data management, with export options in CSV and JSON formats.

Partnership

Ampersand, Fandango, and Kochava Launch Closed-Loop TV Attribution for ...

Ampersand, Fandango, and Kochava have launched a closed-loop TV advertising solution for movie ticket sales. This collaboration integrates premium TV inventory, audience intelligence, and deterministic attribution to link TV ad exposure directly with verified ticket purchases. The initiative aims to enhance campaign measurement and accountability in the entertainment sector by utilizing real behavioral and ticketing data.

Partnership

Ampersand Partners with Fandango and Kochava to Deliver Closed-Loop TV ...

Ampersand, Fandango, and Kochava have partnered to launch a new theatrical advertising solution. This collaboration connects TV exposure directly to ticket sales, offering studios a full-funnel, cross-screen marketing approach. The solution provides deterministic audience creation, closed-loop attribution, and privacy-focused activation, enhancing the precision and accountability of TV advertising for movie studios.

Partnership

Ampersand, Fandango & Kochava Launch TV-to-Ticket Sales Solution

Ampersand, Fandango, and Kochava have launched a new TV-to-ticket sales solution that integrates TV exposure with ticket sales through a full-funnel advertising approach. This partnership enables studios to connect TV exposure directly to ticket sales, offering deterministic audience creation, closed-loop attribution, and privacy-focused activation. The collaboration aims to enhance the precision and accountability of theatrical marketing campaigns.

Kochava Inc Profile

Company Name

Kochava Inc

Company Website

https://www.kochava.com/

HQ Location

201 Church Street, Sandpoint, ID 83864, US

Employees

51-100

Social

Financials

PRIVATE