Kochava Overview

Kochava equips advertisers and publishers with powerful tools for omnichannel measurement, crucial for driving actionable insights and achieving key performance indicators. Businesses using Kochava can effectively track and analyze outcomes across multiple channels, ensuring privacy-compliant growth. This capability is particularly valuable for teams aiming to optimize their marketing strategies by understanding the performance of various advertising efforts. Kochava's platform is designed to serve both advertisers and publishers, offering them the ability to measure what truly matters in their campaigns. A surprising detail is Kochava's partnerships with leading industry trade groups, which reinforces its credibility and alignment with industry standards.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Kochava.

Other use cases:

  • Campaign Management
  • Contact List Management
  • Competitive Intelligence
  • Training & Onboarding
  • Segmentation And Targeting
  • Social Media Analytics
  • Digital Marketing
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Kochava.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Improve Visibility
See all business priorities See less business priorities

Kochava Use-Cases and Business Priorities: Customer Satisfaction Data

Kochava works with different mediums / channels such as Mobile.

Kochava's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Kochava support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Kochava analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It was useful to track monthly active users while using Kochava as it helps detect audience engagement via mobile in app activities and is useful for audience targeting purposes...." Peer review by Jennifer ZG E, Senior Analyst, Marketing and Advertising

Kochava, GMass, Adobe Marketo Measure (formerly Bizible), ZeroBounce, Simpletexting, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Kochava is the industry leader for mobile app attribution and analytics. It helps achieve measurable growth through mobile user acquisition research.

Popular Business Setting

for Kochava

Top Industries

  • Marketing and Advertising
  • Internet
  • Financial Services

Popular in

  • Mid Market
  • Large Enterprise
  • Small Business

Kochava is popular in Marketing And Advertising, Internet, and Financial Services and is widely used by Mid Market, Large Enterprise, and Small Business.

Kochava Customer wins, Customer success stories, Case studies

How can Kochava optimize your Engagement Management Workflow?

What Are the key features of Kochava for Sending & Publishing Communications?

Why is Kochava the best choice for Campaign Management?

What Are the key features of Kochava for Contact List Management?

11 buyers and buying teams have used Cuspera to assess how well Kochava solved their Marketing Attribution needs. Cuspera uses 1038 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

 

Intigral STC TV Optimizes Streaming App Acquisition and Engagement for Millions via Kochava

Intigral, a digital entertainment provider in the MENA region, partnered with Kochava to enhance its streaming app acquisition and engagement. By integrating Kochava's omnichannel attribution and ana...lytics, Intigral achieved a unified view of media performance across platforms, leading to a 15% growth in user acquisition and improved conversion rates. Kochava's tools enabled Intigral to optimize campaign strategies and measure the impact of both paid and owned media channels effectively.

Read more →

Passiontone International (Honeycam) - Internet

Kochava Free App Analytics® helped Honeycam track installs and in-app purchases. Passiontone International used Kochava to segment revenue by user language, location, and purchase price. They identif...ied which users spent the most and targeted campaigns to them. In 30 days, Honeycam saw a 17% increase in total app revenue and a 7% rise in revenue per user. The solution provided real-time analytics and campaign insights.

Read more →

L&L Creative - Internet

Kochava Free App Analytics® helped L&L Creative track over 40,000 GoFlirt app installs in 30 days. The dating app used omni-channel attribution to see which ad networks drove the best installs. L&L C...reative used Kochava's dashboard to measure campaigns across many ad networks, including Google Ads and Twitter. They segmented data by location, campaign, and user engagement. This let them focus ad spend on top-performing networks and increase user acquisition.

Read more →

A leading subscription-video-on-demand (SVOD) service - Entertainment

Kochava helped a leading SVOD service boost subscriptions and premium content purchases by 38% year-over-year. The SVOD provider used Kochava's measurement and attribution tools to track user engagem...ent across more than 12 connected devices and platforms. The marketing team gained full-funnel visibility, analyzing installs, trials, and purchases. Kochava's multi-touch attribution enabled them to optimize media spend and identify top-performing channels. The result was improved campaign performance and higher lifetime value for their viewer base.

Read more →

A leading brand in a competitive industry - Consumer Goods

AIM by Kochava helped a leading eCommerce brand boost sales by 11.3%. The company faced stagnant growth and rising costs. AIM integrated with their user acquisition workflows. Over 13 weeks, average ...weekly sales rose from 36,331 to 40,431 units. Ad spend increased by just 0.3%, while cost per acquisition dropped 11.62%. AIM delivered higher sales and better ROI for this eCommerce app.

Read more →

The Athletic - Sports

Kochava SmartLinksâ„¢ helped The Athletic improve user engagement and app installs. The solution used deferred deep linking to send readers from social posts directly to the right article in the app. T...his made the experience personal and easy for users. Install conversions went up by 23%. Subscriptions increased by 19%. The Athletic now gives readers more of what they want, faster.

Read more →

Contextual Advertising & Privacy-Safe Growth–Kochava: Dataseat: GumGum: and M&C Saatchi Performance

Video Thumbnail

Frequently Asked Questions(FAQ)

for Kochava

What is Kochava?

Kochava is the leading mobile data attribution platform that gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations

It helps customers establish identity, define and activate audiences, and measure and optimize all aspects of their marketing. Kochava provides enterprise brands with a consolidated Unified Audience Platform including data management and onboarding, cross-device configurable attribution, analytics, engagement, industry-leading fraud protection, and data enrichment.

Kochava enables people-based marketers to establish and enrich user identities, segment and activate audiences, and measure and optimize their campaigns across all connected devices.

What is Kochava used for?

Kochava is a Marketing Attribution Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Kochava?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Kochava.

Who uses Kochava?

Kochava is used by Marketing And Advertising, Internet and Financial Services among other industries.

What are Kochava alternatives?

GMass, Adobe Marketo Measure (Formerly Bizible), ZeroBounce and Simpletexting are popular alternatives for Kochava.

Where is Kochava located?

Kochava is headquartered at 201 Church Street, Sandpoint, ID 83864, US.
lightning

Peers used Kochava for advertisement and engagement management

Kochava Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.43/5 ★

Read Reviews (6)
Analytics

4.61/5 ★

Read Reviews (151)
Custom Reports

4.27/5 ★

Read Reviews (167)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.43/5 ★

Read Reviews (6)
Analytics

4.61/5 ★

Read Reviews (151)
Custom Reports

4.27/5 ★

Read Reviews (167)

Software Failure Risk Guidance

?

for Kochava

Overall Risk Meter

Low Medium High

Top Failure Risks for Kochava

Kochava Inc News

Partnership

Integrative AI for Marketers With Kochava MCPs in StationOne

Kochava's Measurement and Connectivity Platform (MCP) is now integrated into StationOne, enhancing AI-driven marketing capabilities for advertisers. This integration allows marketers to leverage Kochava's omnichannel measurement tools within StationOne, optimizing campaign performance and audience insights.

Read more →
Product

Kochavas StationOne will help extend marketing teams with AI

Kochava introduces StationOne, an AI-driven solution designed to enhance marketing team capabilities by automating and optimizing advertising strategies.

Read more →
Product

Kochava Product & Partnership Updates Bulletin: Q3 2025

Kochava's Q3 2025 updates include the launch of Aggregated Insights, a privacy-preserving performance dashboard for omnichannel campaign metrics, and a partnership with Samba TV to enhance cross-platform measurement. The company also completed its dashboard migration and integrated with new partners, expanding its network. Kochava offers solutions for those affected by the deprecation of Firebase Dynamic Links.

Read more →
Partnership

Walmart Connect Names Kochava to Its Partner Network

Kochava has been named a partner in Walmart Connect's network, enhancing advertisers' ability to measure campaign performance across platforms like mobile and CTV. This partnership allows real-time data integration, enabling advertisers to assess and optimize their campaigns effectively. Kochava's platform supports granular analytics, helping brands maximize ROI by leveraging Walmart's extensive consumer reach and data.

Read more →

Kochava Inc Profile

Company Name

Kochava Inc

Company Website

https://www.kochava.com/

HQ Location

201 Church Street, Sandpoint, ID 83864, US

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

PRIVATE