Kochava Overview

Kochava equips advertisers and publishers with powerful tools for omnichannel measurement, crucial for driving actionable insights and achieving key performance indicators. Businesses using Kochava can effectively track and analyze outcomes across multiple channels, ensuring privacy-compliant growth. This capability is particularly valuable for teams aiming to optimize their marketing strategies by understanding the performance of various advertising efforts. Kochava's platform is designed to serve both advertisers and publishers, offering them the ability to measure what truly matters in their campaigns. A surprising detail is Kochava's partnerships with leading industry trade groups, which reinforces its credibility and alignment with industry standards.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Kochava.

Other use cases:

  • Campaign Management
  • Contact List Management
  • Competitive Intelligence
  • Training & Onboarding
  • Segmentation And Targeting
  • Social Media Analytics
  • Digital Marketing
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Kochava.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Improve Visibility
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Kochava Use-Cases and Business Priorities: Customer Satisfaction Data

Kochava works with different mediums / channels such as Mobile.

Kochava's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Kochava support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Kochava analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Tracking media campaigns...." Peer review by User

Kochava, GMass, Adobe Marketo Measure (formerly Bizible), ZeroBounce, Simpletexting, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Kochava is the industry leader for mobile app attribution and analytics. It helps achieve measurable growth through mobile user acquisition research.

Popular Business Setting

for Kochava

Top Industries

  • Marketing and Advertising
  • Internet
  • Financial Services

Popular in

  • Mid Market
  • Large Enterprise
  • Small Business

Kochava is popular in Marketing And Advertising, Internet, and Financial Services and is widely used by Mid Market, Large Enterprise, and Small Business.

Kochava Customer wins, Customer success stories, Case studies

How can Kochava enhance your Engagement Management process?

How can Kochava optimize your Sending & Publishing Communications Workflow?

How can Kochava optimize your Campaign Management Workflow?

What makes Kochava ideal for Contact List Management?

11 buyers and buying teams have used Cuspera to assess how well Kochava solved their Marketing Attribution needs. Cuspera uses 1038 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

 

Intigral STC TV Optimizes Streaming App Acquisition and Engagement for Millions via Kochava

Intigral, a digital entertainment provider in the MENA region, partnered with Kochava to enhance its streaming app acquisition and engagement. By integrating Kochava's omnichannel attribution and ana...lytics, Intigral achieved a unified view of media performance across platforms, leading to a 15% growth in user acquisition and improved conversion rates. Kochava's tools enabled Intigral to optimize campaign strategies and measure the impact of both paid and owned media channels effectively.

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A major smart TV original equipment manufacturer (OEM) - Entertainment

Kochava for Publishers helped a major smart TV OEM measure outcomes for CTV performance marketing. The customer wanted to prove CTV ads could drive direct user actions, not just awareness. Kochava en...abled real-time attribution of ad exposure to app installs and cross-device conversions. The customer saw a 9.5% lift in same-screen app installs and an 8.7% lift in installs across other smart TVs. These results led advertisers to increase their spend and run more campaigns on the platform.

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GoTo Foods - Food & Beverages

Kochava SmartLinks helped GoTo Foods boost mobile app engagement. GoTo Foods used QR codes with SmartLinks in stores to track where customers scanned them. They found QR codes on tables led to more e...ngagement than those at registers. This change led to a 19.5% month-over-month increase in in-app engagement and over 40% of all attributed mobile app installs. The marketing team now uses data to place QR codes for better results.

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Intigral stc - Media & Entertainment

Kochava helped Intigral stc track and optimize user acquisition and engagement for their streaming apps. The marketing team unified campaign attribution across mobile, web, and smart TV platforms. Ko...chava enabled detailed measurement of app installs, trials, subscriptions, and viewership. In 90 days, Intigral stc saw a 15% increase in user acquisition, with over 3.8 million monthly active users and 47 million engagement events tracked. Nearly 5% of new users came from owned media channels.

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IQAir - Consumer Electronics

Kochava helped IQAir measure and analyze global app engagement. IQAir used Kochava to track installs, user activity, and retention across 10,000+ locations. The platform gave IQAir access to key metr...ics like daily and monthly active users. In 60 days, IQAir saw app installs grow by over 150% month-over-month. They also measured 11.8 million in-app events in just 30 days.

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McDonald’s Australia - Restaurants

Kochava Foundry helped McDonald’s Australia measure the impact of a custom Spotify campaign. The campaign targeted key audiences in the MyMacca’s app using audio, video, and display ads. Kochava’s Me...diaLift study showed an 8.7% boost in in-app registrations and thousands of extra in-app orders. Gen Z and Families responded best to the campaign. Insights from the study will guide future campaigns for better results.

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Contextual Advertising & Privacy-Safe Growth–Kochava: Dataseat: GumGum: and M&C Saatchi Performance

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Frequently Asked Questions(FAQ)

for Kochava

What is Kochava?

Kochava is the leading mobile data attribution platform that gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations

It helps customers establish identity, define and activate audiences, and measure and optimize all aspects of their marketing. Kochava provides enterprise brands with a consolidated Unified Audience Platform including data management and onboarding, cross-device configurable attribution, analytics, engagement, industry-leading fraud protection, and data enrichment.

Kochava enables people-based marketers to establish and enrich user identities, segment and activate audiences, and measure and optimize their campaigns across all connected devices.

What is Kochava used for?

Kochava is a Marketing Attribution Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Kochava?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Kochava.

Who uses Kochava?

Kochava is used by Marketing And Advertising, Internet and Financial Services among other industries.

What are Kochava alternatives?

GMass, Adobe Marketo Measure (Formerly Bizible), ZeroBounce and Simpletexting are popular alternatives for Kochava.

Where is Kochava located?

Kochava is headquartered at 201 Church Street, Sandpoint, ID 83864, US.
lightning

Peers used Kochava for advertisement and engagement management

Kochava Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.43/5 ★

Read Reviews (6)
Analytics

4.61/5 ★

Read Reviews (151)
Custom Reports

4.27/5 ★

Read Reviews (167)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.43/5 ★

Read Reviews (6)
Analytics

4.61/5 ★

Read Reviews (151)
Custom Reports

4.27/5 ★

Read Reviews (167)

Software Failure Risk Guidance

?

for Kochava

Overall Risk Meter

Low Medium High

Top Failure Risks for Kochava

Kochava Inc News

Product

Kochava Product & Partnership Updates Bulletin: Q3 2025

Kochava's Q3 2025 updates include the launch of Aggregated Insights, a privacy-preserving performance dashboard for omnichannel campaign metrics, and a partnership with Samba TV to enhance cross-platform measurement. The company also completed its dashboard migration and integrated with new partners, expanding its network. Kochava offers solutions for those affected by the deprecation of Firebase Dynamic Links.

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Partnership

Walmart Connect Names Kochava to Its Partner Network

Kochava has been named a partner in Walmart Connect's network, enhancing advertisers' ability to measure campaign performance across platforms like mobile and CTV. This partnership allows real-time data integration, enabling advertisers to assess and optimize their campaigns effectively. Kochava's platform supports granular analytics, helping brands maximize ROI by leveraging Walmart's extensive consumer reach and data.

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Partnership

Samba TV and Kochava Launch Unified Cross-Platform TV Measurement

Samba TV and Kochava have formed a strategic partnership to launch a unified cross-platform TV measurement solution. This collaboration integrates Samba TV's first-party viewership data with Kochava's advanced attribution analytics, providing comprehensive insights across linear TV, CTV, and digital platforms. The solution aims to enhance marketing effectiveness by offering precise attribution and performance analysis, enabling brands to optimize media strategies and drive ROI.

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Partnership

SambaTV and Kochava Partner to Measure Ad Impact

SambaTV and Kochava have formed a strategic partnership to enhance ad impact measurement across TV and digital platforms. This collaboration combines SambaTV's real-time cross-platform measurement with Kochava's omnichannel measurement and attribution capabilities. The partnership aims to provide precise attribution and performance insights, enabling marketers to optimize media strategies and align spending effectively.

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Kochava Inc Profile

Company Name

Kochava Inc

Company Website

https://www.kochava.com/

HQ Location

201 Church Street, Sandpoint, ID 83864, US

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

PRIVATE