Kochava Overview

Kochava equips advertisers and publishers with powerful tools for omnichannel measurement, crucial for driving actionable insights and achieving key performance indicators. Businesses using Kochava can effectively track and analyze outcomes across multiple channels, ensuring privacy-compliant growth. This capability is particularly valuable for teams aiming to optimize their marketing strategies by understanding the performance of various advertising efforts. Kochava's platform is designed to serve both advertisers and publishers, offering them the ability to measure what truly matters in their campaigns. A surprising detail is Kochava's partnerships with leading industry trade groups, which reinforces its credibility and alignment with industry standards.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Kochava.

Other use cases:

  • Campaign Management
  • Contact List Management
  • Competitive Intelligence
  • Training & Onboarding
  • Segmentation And Targeting
  • Social Media Analytics
  • Digital Marketing
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Kochava.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Improve Visibility
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Kochava Use-Cases and Business Priorities: Customer Satisfaction Data

Kochava works with different mediums / channels such as Mobile.

Kochava's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Kochava support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Kochava analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It provided the reach of television which brought top publishers and savvy advertisers which gave us efficient audience targeting...." Peer review by User

Kochava, GMass, Adobe Marketo Measure (formerly Bizible), ZeroBounce, Simpletexting, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Kochava is the industry leader for mobile app attribution and analytics. It helps achieve measurable growth through mobile user acquisition research.

Popular Business Setting

for Kochava

Top Industries

  • Marketing and Advertising
  • Internet
  • Financial Services

Popular in

  • Mid Market
  • Large Enterprise
  • Small Business

Kochava is popular in Marketing And Advertising, Internet, and Financial Services and is widely used by Mid Market, Large Enterprise, and Small Business.

Comprehensive Insights on Kochava Use Cases

How efficiently Does Kochava manage your Engagement Management?

What makes Kochava ideal for Sending & Publishing Communications?

What makes Kochava ideal for Campaign Management?

Why is Kochava the best choice for Contact List Management?

32+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Kochava solved their Marketing Attribution needs. Cuspera uses 1038 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

Case Studies

CASE STUDY Univision

Kochava SmartLinksâ„¢ for TV helped Univision boost voter engagement during the 'Vota Conmigo' campaign. Univision used custom QR codes on five major TV channels, letting viewers scan and access a port...al for voter registration and information. SmartLinks also worked across social media and Univision's music service, Uforia. Real-time analytics from Kochava gave Univision instant campaign performance insights. The solution enabled direct response tracking and improved campaign optimization.

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Food & Beverages

CASE STUDY Shawarmer

Kochava helped Shawarmer track all mobile app activity and campaign performance. Shawarmer used Kochava to measure installs, in-app engagement, and attribute sales across media partners. The team int...egrated Kochava SmartLinks and QR codes for owned media. Shawarmer measured over 400,000 monthly active users. They saw 16% of sales as incremental and achieved 32.5% year-over-year app sales growth.

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Retail

CASE STUDY The North Face

Kochava's mobile measurement solutions helped The North Face track all owned media campaigns in one place. The North Face used Kochava to measure SMS, email, QR codes, and website activity for their ...XPLR Pass loyalty program. This unified data showed which channels and in-app events drove the most engagement. In 60 days, The North Face saw a 41% increase in new users and over 60% more users joining the XPLR Pass program through owned media. The app engagement and loyalty grew month over month.

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CASE STUDY Property Finder

Kochava helped Property Finder improve mobile app measurement and attribution. Property Finder faced challenges with fragmented data, unreliable app engagement tracking, and mobile ad fraud. Kochava ...provided a unified view of campaign performance, stabilized data collection with their SDK, and enabled real-time fraud prevention. In 90 days, Property Finder saw over 700,000 attributed installs, measured 170 million in-app events, and blocked 2.15 million fraudulent clicks.

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Consumer Goods

CASE STUDY Mucinex

Kochava Measurable Extension helped Mucinex boost website visits by 245% by combining digital out-of-home (DOOH) ads with connected TV (CTV) retargeting. Mucinex used Adomni's Smart Video Everywhere ...network for DOOH placements and then retargeted viewers with 15-second CTV video ads. The campaign delivered over 16.5 million DOOH impressions. Consumers exposed to both DOOH and CTV had a 245% higher conversion rate. Repeat ad exposure (2–5 times) led to a 175% higher conversion rate than single exposures.

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Restaurants

CASE STUDY McDonald’s Australia

Kochava Foundry helped McDonald’s Australia measure the impact of a custom Spotify campaign. The campaign targeted key audiences in the MyMacca’s app using audio, video, and display ads. Kochava’s Me...diaLift study showed an 8.7% boost in in-app registrations and thousands of extra in-app orders. Gen Z and Families responded best to the campaign. Insights from the study will guide future campaigns for better results.

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Video

Contextual Advertising & Privacy-Safe Growth–Kochava: Dataseat: GumGum: and M&C Saatchi Performance

Video Thumbnail

Frequently Asked Questions(FAQ)

for Kochava

What is Kochava?

Kochava is the leading mobile data attribution platform that gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations

It helps customers establish identity, define and activate audiences, and measure and optimize all aspects of their marketing. Kochava provides enterprise brands with a consolidated Unified Audience Platform including data management and onboarding, cross-device configurable attribution, analytics, engagement, industry-leading fraud protection, and data enrichment.

Kochava enables people-based marketers to establish and enrich user identities, segment and activate audiences, and measure and optimize their campaigns across all connected devices.

What is Kochava used for?

Kochava is a Marketing Attribution Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Kochava?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Kochava.

Who uses Kochava?

Kochava is used by Marketing And Advertising, Internet and Financial Services among other industries.

What are Kochava alternatives?

GMass, Adobe Marketo Measure (Formerly Bizible), ZeroBounce and Simpletexting are popular alternatives for Kochava.

Where is Kochava located?

Kochava is headquartered at 201 Church Street, Sandpoint, ID 83864, US.
lightning

Peers used Kochava for advertisement and engagement management

Kochava Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.43/5 ★

Read Reviews (6)
Analytics

4.61/5 ★

Read Reviews (151)
Custom Reports

4.27/5 ★

Read Reviews (167)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.43/5 ★

Read Reviews (6)
Analytics

4.61/5 ★

Read Reviews (151)
Custom Reports

4.27/5 ★

Read Reviews (167)

Software Failure Risk Guidance

?

for Kochava

Overall Risk Meter

Low Medium High

Top Failure Risks for Kochava

Kochava Inc News

Product

Kochava to Offer Metas Re-Enabled Advanced Mobile Measurement Reporting

Kochava will offer Metas re-enabled Advanced Mobile Measurement (AMM) reporting, allowing advertisers and publishers to access enhanced attribution and analytics for mobile campaigns running on Meta platforms. This integration supports granular measurement of app installs, in-app events, and campaign performance, strengthening Kochavas omnichannel measurement capabilities for marketers seeking deeper insights into mobile ad effectiveness.

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Partnership

Kochava Badged in TikToks New MMM Partner Program Focus Area

Kochava has been recognized as a badged partner in TikTok's new marketing mix modeling (MMM) partner program. This designation highlights Kochava's capabilities in cross-channel measurement and attribution, enabling advertisers to optimize campaigns on TikTok using Kochava's analytics and MMM solutions.

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Executive

Ad Veteran Peter Naylor Joins Kochava Board, and Sees Opportunity in Market Flux

Peter Naylor, former Netflix executive, has joined the board of Kochava. His appointment brings deep advertising technology expertise to Kochava as the company navigates shifts in the ad tech market. Naylors move signals Kochavas intent to strengthen its position amid industry changes and increased competition among ad measurement and attribution platforms.

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Product

Kochava Product & Partnership Updates Bulletin: Q1 2025

Kochava provides updates on its products and partnerships, including solutions for measurement, attribution, deep linking, user engagement, data analytics, and fraud prevention.

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Kochava Inc Profile

Company Name

Kochava Inc

Company Website

https://www.kochava.com/

HQ Location

201 Church Street, Sandpoint, ID 83864, US

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

PRIVATE