Kochava Overview

Kochava equips advertisers and publishers with powerful tools for omnichannel measurement, crucial for driving actionable insights and achieving key performance indicators. Businesses using Kochava can effectively track and analyze outcomes across multiple channels, ensuring privacy-compliant growth. This capability is particularly valuable for teams aiming to optimize their marketing strategies by understanding the performance of various advertising efforts. Kochava's platform is designed to serve both advertisers and publishers, offering them the ability to measure what truly matters in their campaigns. A surprising detail is Kochava's partnerships with leading industry trade groups, which reinforces its credibility and alignment with industry standards.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Kochava.

Other use cases:

  • Campaign Management
  • Contact List Management
  • Competitive Intelligence
  • Training & Onboarding
  • Segmentation And Targeting
  • Social Media Analytics
  • Digital Marketing
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Kochava.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Improve Visibility
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Kochava Use-Cases and Business Priorities: Customer Satisfaction Data

Kochava works with different mediums / channels such as Mobile.

Kochava's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Kochava support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Kochava analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Real-time analytic visualizations give customers a full range of user data points to precisely measure user acquisition, app engagement, and return on investment and create audience segments...." Peer review

Kochava, GMass, Adobe Marketo Measure (formerly Bizible), ZeroBounce, Simpletexting, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Kochava is the industry leader for mobile app attribution and analytics. It helps achieve measurable growth through mobile user acquisition research.

Popular Business Setting

for Kochava

Top Industries

  • Marketing and Advertising
  • Internet
  • Financial Services

Popular in

  • Mid Market
  • Large Enterprise
  • Small Business

Kochava is popular in Marketing And Advertising, Internet, and Financial Services and is widely used by Mid Market, Large Enterprise, and Small Business.

Comprehensive Insights on Kochava Use Cases

How efficiently Does Kochava manage your Engagement Management?

What makes Kochava ideal for Sending & Publishing Communications?

What solutions does Kochava provide for Campaign Management?

What Are the key features of Kochava for Contact List Management?

32+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Kochava solved their Marketing Attribution needs. Cuspera uses 1038 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

Case Studies

Entertainment

CASE STUDY A leading subscription-video-on-demand (SVOD) service

Kochava helped a leading SVOD service measure user engagement across 12+ connected devices and platforms. The SVOD service needed to track all user touchpoints and identify which media channels drove... high quality engagement. Kochava provided turnkey SDKs for secure measurement on devices like Roku, Chromecast, Apple TV, and more. The marketing team used Kochava’s multi-touch attribution to optimize campaigns and boost return on ad spend. The SVOD service saw a 38% year-over-year increase in subscriptions and premium content purchases.

CASE STUDY Intigral - stc tv

Kochava helped Intigral - stc tv track and optimize user acquisition and engagement for their streaming apps. The team unified campaign attribution and analytics across mobile, web, and smart TV plat...forms. Kochava enabled measurement of over 3.8 million monthly active users and 47 million engagement events. Intigral - stc tv saw a 15% increase in user acquisition in 90 days, with nearly 5% from owned media. Kochava provided a single dashboard for all campaign data, helping the team make data-driven decisions.

Retail

CASE STUDY The North Face

Kochava's mobile measurement solutions helped The North Face track all owned media campaigns in one place. The North Face used Kochava to measure SMS, email, QR codes, and website activity for their ...XPLR Pass loyalty program. This unified data showed which channels and in-app events drove the most engagement. In 60 days, The North Face saw a 41% increase in new users and over 60% more users joining the XPLR Pass program through owned media. The app engagement and loyalty grew month over month.

CASE STUDY Univision

Kochava SmartLinksâ„¢ for TV helped Univision boost voter engagement during the 'Vota Conmigo' campaign. Univision used custom QR codes on five major TV channels, letting viewers scan and access a port...al for voter registration and information. SmartLinks also worked across social media and Univision's music service, Uforia. Real-time analytics from Kochava gave Univision instant campaign performance insights. The solution enabled direct response tracking and improved campaign optimization.

Sports

CASE STUDY The Athletic

Kochava SmartLinksâ„¢ helped The Athletic improve user engagement and app installs. The solution used deferred deep linking to send readers from social posts directly to the right article in the app. T...his made the experience personal and easy for users. Install conversions went up by 23%. Subscriptions increased by 19%. The Athletic now gives readers more of what they want, faster.

Food & Beverages

CASE STUDY Shawarmer

Kochava helped Shawarmer track all mobile app activity and campaign performance. Shawarmer used Kochava to measure installs, in-app engagement, and attribute sales across media partners. The team int...egrated Kochava SmartLinks and QR codes for owned media. Shawarmer measured over 400,000 monthly active users. They saw 16% of sales as incremental and achieved 32.5% year-over-year app sales growth.

Video

Contextual Advertising & Privacy-Safe Growth–Kochava: Dataseat: GumGum: and M&C Saatchi Performance

Video Thumbnail

Frequently Asked Questions(FAQ)

for Kochava

What is Kochava?

Kochava is the leading mobile data attribution platform that gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations

It helps customers establish identity, define and activate audiences, and measure and optimize all aspects of their marketing. Kochava provides enterprise brands with a consolidated Unified Audience Platform including data management and onboarding, cross-device configurable attribution, analytics, engagement, industry-leading fraud protection, and data enrichment.

Kochava enables people-based marketers to establish and enrich user identities, segment and activate audiences, and measure and optimize their campaigns across all connected devices.

What is Kochava used for?

Kochava is a Marketing Attribution Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Kochava?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Kochava.

Who uses Kochava?

Kochava is used by Marketing And Advertising, Internet and Financial Services among other industries.

What are Kochava alternatives?

GMass, Adobe Marketo Measure (Formerly Bizible), ZeroBounce and Simpletexting are popular alternatives for Kochava.

Where is Kochava located?

Kochava is headquartered at 201 Church Street, Sandpoint, ID 83864, US.
lightning

Peers used Kochava for advertisement and engagement management

Kochava Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.43/5 ★

Read Reviews (6)
Analytics

4.61/5 ★

Read Reviews (151)
Custom Reports

4.27/5 ★

Read Reviews (167)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.43/5 ★

Read Reviews (6)
Analytics

4.61/5 ★

Read Reviews (151)
Custom Reports

4.27/5 ★

Read Reviews (167)

Software Failure Risk Guidance

?

for Kochava

Overall Risk Meter

Low Medium High

Top Failure Risks for Kochava

Kochava Inc News

Partnership

Walmart Connect Names Kochava to Its Partner Network

Kochava has been named a partner in Walmart Connect's network, enhancing advertisers' ability to measure campaign performance across platforms like mobile and CTV. This partnership allows real-time data integration, enabling advertisers to assess and optimize their campaigns effectively. Kochava's platform supports granular analytics, helping brands maximize ROI by leveraging Walmart's extensive consumer reach and data.

Partnership

SambaTV and Kochava Partner to Measure Ad Impact

SambaTV and Kochava have formed a strategic partnership to enhance ad impact measurement across TV and digital platforms. This collaboration combines SambaTV's real-time cross-platform measurement with Kochava's omnichannel measurement and attribution capabilities. The partnership aims to provide precise attribution and performance insights, enabling marketers to optimize media strategies and align spending effectively.

Partnership

Samba TV and Kochava Launch Unified Cross-Platform TV Measurement

Samba TV and Kochava have formed a strategic partnership to launch a unified cross-platform TV measurement solution. This collaboration integrates Samba TV's first-party viewership data with Kochava's advanced attribution analytics, providing comprehensive insights across linear TV, CTV, and digital platforms. The solution aims to enhance marketing effectiveness by offering precise attribution and performance analysis, enabling brands to optimize media strategies and drive ROI.

Product

Kochava Product & Partnership Updates Bulletin: Q2 2025

Kochava launched a redesigned user experience in Q2 2025, enhancing its platform's usability. The company also formed a strategic partnership with Titan OS, enabling performance measurement across Titan OS devices. Additionally, Kochava was named a partner in TikTok's new media mix modeling program, integrating TikTok data into Kochava's MMM platform. The Fraud Console expanded with new dashboards, and Kochava integrated with Meta's AMM reporting.

Kochava Inc Profile

Company Name

Kochava Inc

Company Website

https://www.kochava.com/

HQ Location

201 Church Street, Sandpoint, ID 83864, US

Employees

51-100

Social

Financials

PRIVATE