Kochava Overview

Kochava equips advertisers and publishers with powerful tools for omnichannel measurement, crucial for driving actionable insights and achieving key performance indicators. Businesses using Kochava can effectively track and analyze outcomes across multiple channels, ensuring privacy-compliant growth. This capability is particularly valuable for teams aiming to optimize their marketing strategies by understanding the performance of various advertising efforts. Kochava's platform is designed to serve both advertisers and publishers, offering them the ability to measure what truly matters in their campaigns. A surprising detail is Kochava's partnerships with leading industry trade groups, which reinforces its credibility and alignment with industry standards.

Use Cases

Customers recommend Advertisement, Engagement Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Kochava.

Other use cases:

  • Campaign Management
  • Contact List Management
  • Competitive Intelligence
  • Training & Onboarding
  • Segmentation And Targeting
  • Social Media Analytics
  • Digital Marketing
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Kochava.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Increase Customer Life Time Value
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Improve Visibility
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Kochava Use-Cases and Business Priorities: Customer Satisfaction Data

Kochava works with different mediums / channels such as Mobile.

Kochava's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Kochava support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Kochava analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Harnessing what Kochava calls "granular and sophisticated" mobile marketing business intelligence data, the independent Kochava Unified Audience Platform (UAP) aids marketers with app campaign planning, targeting, activation, measurement and optimization...." Peer review

Kochava, GMass, Adobe Marketo Measure (formerly Bizible), ZeroBounce, Simpletexting, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Kochava is the industry leader for mobile app attribution and analytics. It helps achieve measurable growth through mobile user acquisition research.

Popular Business Setting

for Kochava

Top Industries

  • Marketing and Advertising
  • Internet
  • Financial Services

Popular in

  • Mid Market
  • Large Enterprise
  • Small Business

Kochava is popular in Marketing And Advertising, Internet, and Financial Services and is widely used by Mid Market, Large Enterprise, and Small Business.

Kochava Customer wins, Customer success stories, Case studies

How does Kochava facilitate Engagement Management?

How efficiently Does Kochava manage your Sending & Publishing Communications?

What benefits does Kochava offer for Campaign Management?

How can Kochava optimize your Contact List Management Workflow?

11 buyers and buying teams have used Cuspera to assess how well Kochava solved their Marketing Attribution needs. Cuspera uses 1038 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

 

Intigral STC TV Optimizes Streaming App Acquisition and Engagement for Millions via Kochava

Intigral, a digital entertainment provider in the MENA region, partnered with Kochava to enhance its streaming app acquisition and engagement. By integrating Kochava's omnichannel attribution and ana...lytics, Intigral achieved a unified view of media performance across platforms, leading to a 15% growth in user acquisition and improved conversion rates. Kochava's tools enabled Intigral to optimize campaign strategies and measure the impact of both paid and owned media channels effectively.

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Starcom - Marketing And Advertising - Very Large

Kochava helped Starcom measure CTV campaign results for a global quick service restaurant. Starcom used Kochava's CTV attribution to track over 20 million impressions and more than 19,000 new app reg...istrations. The campaign also drove over 2.1 million in-app food and drink orders. Kochava's view-through attribution gave Starcom clear insights to optimize ad spend. Starcom now plans to expand CTV strategies for their client.

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Intigral stc - Media & Entertainment

Kochava helped Intigral stc track and optimize user acquisition and engagement for their streaming apps. The marketing team unified campaign attribution across mobile, web, and smart TV platforms. Ko...chava enabled detailed measurement of app installs, trials, subscriptions, and viewership. In 90 days, Intigral stc saw a 15% increase in user acquisition, with over 3.8 million monthly active users and 47 million engagement events tracked. Nearly 5% of new users came from owned media channels.

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IQAir - Consumer Electronics

Kochava helped IQAir measure and analyze global app engagement. IQAir used Kochava to track installs, user activity, and retention across 10,000+ locations. The platform gave IQAir access to key metr...ics like daily and monthly active users. In 60 days, IQAir saw app installs grow by over 150% month-over-month. They also measured 11.8 million in-app events in just 30 days.

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A major smart TV original equipment manufacturer (OEM) - Entertainment

Kochava for Publishers helped a major smart TV OEM measure outcomes for CTV performance marketing. The customer wanted to prove CTV ads could drive direct user actions, not just awareness. Kochava en...abled real-time attribution of ad exposure to app installs and cross-device conversions. The customer saw a 9.5% lift in same-screen app installs and an 8.7% lift in installs across other smart TVs. These results led advertisers to increase their spend and run more campaigns on the platform.

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A leading subscription-video-on-demand (SVOD) service - Entertainment

Kochava helped a leading SVOD service measure user engagement across 12+ connected devices and platforms. The SVOD service needed to track all user touchpoints and identify which media channels drove... high quality engagement. Kochava provided turnkey SDKs for secure measurement on devices like Roku, Chromecast, Apple TV, and more. The marketing team used Kochava’s multi-touch attribution to optimize campaigns and boost return on ad spend. The SVOD service saw a 38% year-over-year increase in subscriptions and premium content purchases.

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Contextual Advertising & Privacy-Safe Growth–Kochava: Dataseat: GumGum: and M&C Saatchi Performance

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Frequently Asked Questions(FAQ)

for Kochava

What is Kochava?

Kochava is the leading mobile data attribution platform that gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations

It helps customers establish identity, define and activate audiences, and measure and optimize all aspects of their marketing. Kochava provides enterprise brands with a consolidated Unified Audience Platform including data management and onboarding, cross-device configurable attribution, analytics, engagement, industry-leading fraud protection, and data enrichment.

Kochava enables people-based marketers to establish and enrich user identities, segment and activate audiences, and measure and optimize their campaigns across all connected devices.

What is Kochava used for?

Kochava is a Marketing Attribution Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Advertisement, Engagement Management and Sending & Publishing Communications .

What are the top features of Kochava?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Kochava.

Who uses Kochava?

Kochava is used by Marketing And Advertising, Internet and Financial Services among other industries.

What are Kochava alternatives?

GMass, Adobe Marketo Measure (Formerly Bizible), ZeroBounce and Simpletexting are popular alternatives for Kochava.

Where is Kochava located?

Kochava is headquartered at 201 Church Street, Sandpoint, ID 83864, US.
lightning

Peers used Kochava for advertisement and engagement management

Kochava Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.43/5 ★

Read Reviews (6)
Analytics

4.61/5 ★

Read Reviews (151)
Custom Reports

4.27/5 ★

Read Reviews (167)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.43/5 ★

Read Reviews (6)
Analytics

4.61/5 ★

Read Reviews (151)
Custom Reports

4.27/5 ★

Read Reviews (167)

Software Failure Risk Guidance

?

for Kochava

Overall Risk Meter

Low Medium High

Top Failure Risks for Kochava

Kochava Inc News

Product

Kochava Product & Partnership Updates Bulletin: Q4 2025

Kochava introduced several product updates and partnerships in Q4 2025. Key developments include the launch of StationOne, an AI hub for marketing automation, enhancements to the Fraud Console, and new integrations with partners like Comcast and Lyft Media. Kochava also launched a new MMM data validation tool and enhanced SmartLinks for social media compatibility. Additionally, Kochava announced its Certified Partner Program, recognizing partners like Meta and Google Ads.

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Awards

Kochava Earns G2 Fastest Implementation Leader Badge

Kochava has received the G2 Fastest Implementation badge for Winter 2026, recognizing its efficient onboarding process in mobile app analytics. This accolade, based on user feedback, highlights Kochava's structured approach with a dedicated onboarding manager, step-by-step guidance, and rapid go-live times, offering app marketers a strategic advantage in campaign tracking and ROI maximization.

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Product

Kochava launches certification for major ad platforms Meta, Google, TikTok - PPC Land

Kochava launched its Partner Certification Program, recognizing Meta, Google Ads, Snapchat, TikTok, Liftoff, and YouAppi as certified partners. This program ensures integration quality, traffic health, and technical collaboration. Certified partners gain priority support, co-marketing opportunities, and early product insights. The initiative addresses the need for reliable measurement in complex advertising environments shaped by privacy regulations and fragmented attribution frameworks.

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Partnership

Kochava Launches Partner Certification Program to Elevate Quality, Transparency, and Growth Across the Global Integrations Ecosystem - Yahoo Finance

Kochava has launched its Certified Partners Program, aiming to enhance quality and transparency in its global integrations ecosystem. Premier partners like Meta, Google Ads, and TikTok lead the rollout. The program recognizes partners adhering to rigorous standards, offering benefits like priority support and co-marketing opportunities to foster mutual customer success.

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Kochava Inc Profile

Company Name

Kochava Inc

Company Website

https://www.kochava.com/

HQ Location

201 Church Street, Sandpoint, ID 83864, US

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

PRIVATE