adform Overview
Adform offers a powerful and safe media buying platform, trusted globally for unparalleled audience visibility across channels. Having innovated for over 20 years, they support clients in controlling media investments.
Use Cases
Customers recommend Advertisement, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using adform.
Business Priorities
Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using adform.
adform Use-Cases and Business Priorities: Customer Satisfaction Data
adform works with different mediums / channels such as Display Advertisement. Print Media. Magazine etc.
Reviews
"...Mediasbook, the alliance of the largest French print and magazine publishers which aim to automate the buying and selling of print and digital adformats at scale has decided to partner with Adform as their its platform...." Peer review by Nicolas Ollier, Managing Director, Mediasbook
Peer review evidence (same sources as the product rating summary)
"...Adform s technology allows advertisers to submit bids to publishers and serve the winning ad in milliseconds. ..." Webinar: Advertiser guide to understanding the Tech in Ad Tech
"...Mediasbook, the alliance of the largest French print and magazine publishers which aim to automate the buying and selling of print and digital adformats at scale has decided to partner with Adform as their its platform...." Peer review by Nicolas Ollier, Managing Director, Mediasbook
"...Adform provides both media buyers (advertisers and agencies) and publishers with a range of platforms to help them create, run and manage media campaigns across display, video, mobile, audio, and digital out-of-home (DOOH). ..." Adform Integration and Development: 3 Use Cases for AdTech Vendors, Agencies, and Publishers
adform Customer wins, Customer success stories, Case studies
What makes adform ideal for Advertisement?
What makes adform ideal for Sending & Publishing Communications?
Vodafone Germany - Telecommunications - Very Large
GameStop - Retail - Large
Diplom-Is - Food & Beverages - Large
adform Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (1) |
| Analytics | Read Reviews (8) |
| Custom Reports | Read Reviews (9) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (1) |
| Analytics | Read Reviews (8) |
| Custom Reports | Read Reviews (9) |
adform Integrations
adform integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for adform
Top Failure Risks for adform
Adform A/S News
Permutive & Adform Partner to Give Publishers Identity-Flexible Activation Across DSP & SSP
Permutive and Adform have partnered to enable publishers to activate first-party data across programmatic campaigns. The integration with Adform FLOW allows publishers to use their audience segments seamlessly in both DSP and SSP environments, supporting various identifier types. This collaboration enhances campaign precision and monetization, offering a unified activation layer for publishers globally.
Adform Reinforces Commitment to Open Standards for Agentic Advertising
Adform announced its collaboration with IAB Tech Lab to operationalize emerging standards for agentic advertising. By supporting the Agentic Advertising Management Protocols (AAMP 2.0), Adform aims to create an open ecosystem for AI agents in digital advertising. This initiative focuses on interoperability and transparency, reinforcing Adform's commitment to open standards and industry collaboration.
Adform reinforces commitment to open standards for agentic advertising
Adform collaborates with IAB Tech Lab to advance open standards for agentic advertising, focusing on interoperability and transparency. The initiative includes implementing AAMP 2.0 and ARTF support to enable AI agents to manage advertising workflows seamlessly. This effort reinforces Adform's commitment to open infrastructure and industry collaboration.
Adform Opens Full-Stack Infrastructure for Agentic Advertising
Adform has launched a full-stack infrastructure for agentic advertising, integrating its Adform FLOW platform with AI tools like Claude and ChatGPT. This allows advertisers to access over 800 capabilities, enhancing campaign planning, optimization, and reporting. The new Model Context Protocol (MCP) server acts as a gateway for AI systems, enabling seamless integration and improved performance across the programmatic ecosystem.
Adform A/S Profile
HQ Location
Wildersgade 10B, Copenhagen K, 1408, DK
Employees
501-1000
Social
Financials
PRIVATE
