adform Product Overview

Adform offers a powerful and safe media buying platform, trusted globally for unparalleled audience visibility across channels. Having innovated for over 20 years, they support clients in controlling media investments.

Integrations

Marketing Attribution
Data Management Platform
Cross Channel Advertising
Marketing Data Intelligence

How satisfied the customers are with adform use-cases

Reviews

"...Adform, from the company of the same name in Copenhagen, Denmark, is billed as a programmatic media platform; a multifarious offering featuring programmatic real-time buying, data management (a DMP / DSP hybrid for advertisers or a SSP for publishers), ad serving and retargeting, tag management, and also a creative suite of tools...." Peer review

adform Customer Insights, Testimonials and Case Studies

 

Adform DOOH platform powers successful AMC and Vodafone campaigns

Adform DOOH platform powers successful AMC and Vodafone campaigns

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Vodafone Germany - Telecommunications - Very Large

Adform’s Carbon Reduction feature, powered by Scope3, helped Vodafone Germany cut its digital advertising carbon footprint. The team used domain optimizations and removed 30% of the highest emitting ...domains. This process ran in four cycles during the campaign. Vodafone Germany also saw a reduction in cost per acquisition. The solution provided clear reporting on CO2 emissions per thousand impressions.

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GameStop - Retail - Large

Adform's ID Fusion and Adsquare's geo-contextual audiences helped GameStop boost store visits before Black Friday. GameStop wanted to drive foot traffic by targeting users near their stores. Digital ...Angels used Adform's DSP and Adsquare's Proximity Targeting to reach these users. Adsquare's Footfall Measurement gave real-time conversion insights. GameStop increased store visits and improved campaign reach, even on browsers without third-party cookies.

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Diplom-Is - Food & Beverages - Large

Adform's programmatic advertising helped Diplom-Is optimize digital out-of-home campaigns. The brand matched ads to local weather in 33 Norwegian cities. Ice cones sold 25% better in sunny weather, s...o ads changed based on conditions. This improved budget use and kept the brand playful. Diplom-Is plans to expand this approach globally.

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adform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.16/5 ★

Read Reviews (1)
Analytics

4.53/5 ★

Read Reviews (8)
Custom Reports

4.32/5 ★

Read Reviews (9)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.16/5 ★

Read Reviews (1)
Analytics

4.53/5 ★

Read Reviews (8)
Custom Reports

4.32/5 ★

Read Reviews (9)

adform Integrations

adform integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.63/5 ★

Read Reviews (4)
Data Import

3.38/5 ★

Read Reviews (6)

Adjust

4.61 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

AppsFlyer

4.48 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Kochava

4.13 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

RockerBox

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lotame

4.31 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

MediaMath platform

4.01 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for adform

Top Failure Risks for adform

Adform A/S News

Partnership
 

Adform Becomes First-Ever DSP to Join ISBAs Partner Programme, Championing Digital Sovereignty for British Advertisers

Adform has become the first Demand Side Platform (DSP) to join ISBA's Partner Programme, enhancing digital sovereignty for UK advertisers. This partnership aims to provide greater transparency and accountability in digital advertising, countering the dominance of major tech companies. Adform's European roots and commitment to privacy align with ISBA's mission for a fairer media marketplace.

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Partnership
 

Adform integrates with Spotify Ad Exchange

Adform has integrated with the Spotify Ad Exchange, enhancing its media buying platform. This partnership allows advertisers to effectively reach Spotify's audience, leveraging digital audio's growing impact. The integration aims to boost advertisers' audio investments and strengthen omnichannel strategies by combining Spotify's audio capabilities with Adform's DSP.

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Executive
 

Adform Strengthens UK Sales Team With Two New Appointments

Adform Strengthens UK Sales Team With Two New Appointments

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Executive
 

Adform names new APAC managing director

Adform names new APAC managing director

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Adform A/S Profile

Company Name

Adform A/S

Company Website

https://site.adform.com/

Year Founded

2002

HQ Location

Wildersgade 10B, Copenhagen K, 1408, DK

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE