Lotame: Use-Cases, Insights and Reviews | 2024 Cuspera

Lotame's Sending & Publishing Communications capabilities enable publishers to increase ad revenue, uncover insights about site visitors, and personalize content. The platform facilitates data sharing among publishers while maintaining data ownership, security, and transparency. The platform's effectiveness is limited by evolving browser privacy policies.

Lotame provides advertising capabilities for companies seeking to reach targeted audiences. It enables advertisers to create and deliver personalized campaigns based on first-party data, optimize campaign reach, and connect with diverse advertising networks. Lotame's effectiveness may be limited for advertisers focused solely on organic reach rather than targeted campaigns.

Lotame Engagement Management enables marketers to build, segment, and scale audiences for omnichannel marketing campaigns. It helps improve engagement, drive consumer acquisition, and reduce ad waste. The platform provides insights into user behavior and audience profiles across various channels and devices. However, Lotame lacks the ability to provide a comprehensive view of users' overall engagement across all digital touchpoints.

Lotame Campaign Management facilitates building, segmenting, and scaling custom audiences for omnichannel marketing campaigns. The platform enables easy creation and deployment of campaign pixels and tracking, as well as the expansion of audiences through look-alikes and custom audiences. It lacks an automated solution for reconciling campaign usage reporting.

Lotame provides comprehensive onboarding capabilities for both sellers and buyers. The platform offers a secure and centralized platform to organize, monetize, and sell data for sellers. It allows buyers to leverage their own data sources to create audience segments for activation across various channels.