Lotame Overview
Lotame's Spherical platform offers a unique edge for digital marketers by transforming data into more actionable insights. This data collaboration tool stands out with its ability to streamline data usage, making it not just faster but also more intuitive. Spherical is particularly beneficial for marketers looking to enhance their digital strategies with smarter data insights. It supports seamless collaboration across various data sources, which is crucial in today's interconnected digital landscape. A noteworthy feature is its leading identity spine, which ensures data accuracy and reliability, a must-have for targeted marketing efforts. By leveraging trusted global data, Spherical helps marketers navigate the complexities of data management with ease. This platform is ideal for those who want to elevate their data strategies without the hassle of complex integrations.
Use Cases
Customers recommend Sending & Publishing Communications, Advertisement, Engagement Management, as the business use cases that they have been most satisfied with while using Lotame.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Lotame.
Lotame Use-Cases and Business Priorities: Customer Satisfaction Data
Lotame works with different mediums / channels such as Omnichannel.
Lotame's features include Personalization, and Dashboard. and Lotame support capabilities include Chat Support, 24/7 Support, Phone Support, etc. also Lotame analytics capabilities include Analytics, and Custom Reports.
Reviews
"...It increases engagement and growth of revenue through audience data...." Peer review by Internal Consultant
Peer review evidence (same sources as the product rating summary)
"...6 Ways Publishers Can Use an ID Graph...." Education & Best Practices with a DMP
"...X Lotame Panorama Data Enrichment Solutions for Digital Advertising Learn..." Campaign Analytics
"...Company launches its new and exclusive, private and secure data exchange, comprised of curated high-quality second-party data and valuable niche third-party data providers at DMEXCO 2019 Lotame, the world s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, announced the launch of Lotame PDX, a new private data marketplace at DMEXCO 2019 in Cologne, Germany...." Introducing Lotame PDX, The Industry s Most Transparent, Flexible & Trusted Private Data Exchange
Lotame, Tubular, Digital Pigeon, eLogger, Cerberus FTP Server, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Lotame's Spherical platform enhances data intelligence and usability for digital marketers. A demo can be booked to see its capabilities in action.
Popular Business Setting
for Lotame
Top Industries
- Marketing and Advertising
- Publishing
- Information Services
Popular in
- Mid Market
- Enterprise
- Small Business
Lotame is popular in Marketing And Advertising, Publishing, and Information Services and is widely used by Mid Market, Enterprise, and Small Business.
Lotame Customer wins, Customer success stories, Case studies
How efficiently Does Lotame manage your Sending & Publishing Communications?
What benefits does Lotame offer for Advertisement?
What solutions does Lotame provide for Engagement Management?
What Are the key features of Lotame for Campaign Management?
How efficiently Does Lotame manage your Onboarding?
47 buyers and buying teams have used Cuspera to assess how well Lotame solved their Data Management Platform needs. Cuspera uses 822 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.
Rush Street Interactive (RSI) - Entertainment - Large
Martini Media - Marketing And Advertising - Medium
KFC - Food & Beverages - Very Large
Pepsico Mexican Food - Food & Beverages - Very Large
RE/MAX and Advance Local - Real Estate - Large
The Weather Company - Media Production - Large
An Inside Look at Lotame’s End-to-End Data Collaboration Platform: Spherical
Frequently Asked Questions(FAQ)
for Lotame
What is Lotame?
Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real-time.
Lotame provides solutions for publishers, marketers and agencies to find new customers to increase engagement, and grow revenue through audience data. It helps agencies in centralizing and managing customer databases and helps marketers to learn more about their customers. With Lotame Data Management Platform, one can segment the audience and identify consumers who are most likely to engage, convert, and improve ROI.
Lotame’s connected data technologies, curated second-and third-party data exchanges, and high-touch customer service makes the trusted choice for clients that want to build a panoramic view of their customers and activate everywhere no cookies required.
What is Lotame used for?
What are the top features of Lotame?
Who uses Lotame?
What are Lotame alternatives?
Where is Lotame located?
Peers used Lotame for sending & publishing communications and advertisement
Lotame Competitors
Lotame Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (92) |
| Custom Reports | Read Reviews (113) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (92) |
| Custom Reports | Read Reviews (113) |
Lotame Integrations
Lotame integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Lotame
Overall Risk Meter
Top Failure Risks for Lotame
Lotame Solutions, Inc. News
Onetag & Lotame Partner to Scale Global Audience Activation
Onetag and Lotame have formed a partnership to enhance global audience activation. This collaboration integrates Lotame's Data Exchange with Onetag's Smart Curation Platform, enabling marketers to access high-quality, cookieless audience data for precise targeting. The partnership aims to optimize programmatic media curation by leveraging advanced demographics and AI-driven campaign optimization.
Lotame Expands Operations in ANZ With Appointment of Kirsten Newbery as Agency Sales Director
Lotame has appointed Kirsten Newbery as the Agency Sales Director for ANZ, marking an expansion in the APAC region. Based in Sydney, Newbery will focus on client relationships and audience data partnerships. Her experience in programmatic advertising and strategic partnerships will support Lotame's growth and presence in the region.
Undertone
Publicis Groupe has acquired Lotame, expanding its global identity footprint. The acquisition aims to enhance Publicis Groupe's data and identity capabilities, leveraging Lotame's expertise in audience creation, enrichment, and identity resolution services.
Publicis to Acquire Lotame, the Worlds Leading Independent End-to-End Data Solution
Publicis Groupe announced an agreement to acquire Lotame, a leading independent data and identity solution provider, enhancing its AI strategy and expanding its global data reach.
Lotame Solutions, Inc. Profile
HQ Location
8850 Stanford Blvd Suite 4000 Columbia, MD 21045
Employees
101-250
Social
Financials
SERIES D
