Lotame: Use-Cases, Insights and Reviews | 2026 Cuspera

Lotame’s Curated Marketplaces helped PHD EMEA reach new audiences for a global CPG drinks brand in the UK, Spain, and Singapore. The solution used custom audience segments and market-level insights t...o target luxury travelers and whiskey drinkers. Campaigns achieved a view-through rate above 70%, beating industry benchmarks. The approach delivered up to 33% projected cost savings and reduced campaign analysis time. PHD EMEA gained valuable consumer insights and improved campaign efficiency.
Show More..

Lotame’s Spherical platform enabled RE/MAX and Advance Local to share first-party data. They found an 11% overlap in qualified leads, identifying 30,000 unique profiles. The collaboration revealed ov...er 200 consumer attributes, including interests like college loans and Medicare. RE/MAX used these insights to target new geographic areas for expansion. This data-driven approach improved marketing strategies and consumer engagement.
Show More..

Eggland’s Best used Lotame’s Spherical platform to boost shopper loyalty. The brand wanted to engage both loyal and inconsistent buyers. They built a first-party data strategy with shoppable pages, r...ecipe content, and quizzes. Behavioral tagging and analytics helped target high-value consumers. This led to a 5.6X increase in ad recall and millions of first-party transactions. Eggland’s Best now has a repeatable model for loyalty growth.
Show More..

KFC used Lotame's audience segments for a Mother's Day Connected TV campaign in Mexico. The campaign reached over 1.15 million viewers with a 12-second video. KFC achieved a 97% video completion rate... and 470,000 impressions in 10 days. Lotame enabled precise audience targeting by combining demographic data and consumer preferences. This approach helped KFC connect with diverse audiences and measure campaign impact.
Show More..

Lotame helped Pepsico Mexican Foods run video ad campaigns without cookies. Anagram and Lotame used a data-driven strategy to target users across devices and the open web. The campaign used Lotame Pa...norama IDTM. It delivered ads 2.2 times more efficiently than cookies. The cost was half as much as cookie-based targeting. Pepsico Mexican Foods preserved and extended its advertising reach.
Show More..

Lotame helped Marcus Thomas, LLC run cookieless campaigns using first- and third-party data. The agency needed to reach pharma audiences without cookies or email authentication. Lotame's identity tec...hnology and audience data enabled privacy-first targeting. The campaigns reached more of the target audience than cookies. Click-through rates matched or beat cookie-based benchmarks, and the campaigns delivered more clicks.
Show More..