Lotame Overview

Lotame's Spherical platform offers a unique edge for digital marketers by transforming data into more actionable insights. This data collaboration tool stands out with its ability to streamline data usage, making it not just faster but also more intuitive. Spherical is particularly beneficial for marketers looking to enhance their digital strategies with smarter data insights. It supports seamless collaboration across various data sources, which is crucial in today's interconnected digital landscape. A noteworthy feature is its leading identity spine, which ensures data accuracy and reliability, a must-have for targeted marketing efforts. By leveraging trusted global data, Spherical helps marketers navigate the complexities of data management with ease. This platform is ideal for those who want to elevate their data strategies without the hassle of complex integrations.

Use Cases

Customers recommend Sending & Publishing Communications, Advertisement, Engagement Management, as the business use cases that they have been most satisfied with while using Lotame.

Other use cases:

  • Campaign Management
  • Onboarding
  • Lead Qualification: Demographic
  • Playbook Creation
  • Segmentation And Targeting
  • Identify Target Customers
  • Helpdesk Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Lotame.

Other priorities:

  • Enhance Customer Relationships
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Launch New Products
  • Grow Market Share
  • Improve Stakeholder Relations
  • Scale Best Practices
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Visibility
See all business priorities See less business priorities

Lotame Use-Cases and Business Priorities: Customer Satisfaction Data

Lotame works with different mediums / channels such as Omnichannel.

Lotame's features include Personalization, and Dashboard. and Lotame support capabilities include Chat Support, 24/7 Support, Phone Support, etc. also Lotame analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Lotame s DMP has helped us to provide rich audience insights to our clients, understanding how users engage with media and content, and how audience profiles change from one brand or product to the next...." Peer review by Roli Okoro, Group Director, Audience on Demand, Publicis Media

Lotame, Tubular, Digital Pigeon, eLogger, Cerberus FTP Server, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Lotame's Spherical platform enhances data intelligence and usability for digital marketers. A demo can be booked to see its capabilities in action.

Popular Business Setting

for Lotame

Top Industries

  • Marketing and Advertising
  • Publishing
  • Information Services

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Lotame is popular in Marketing And Advertising, Publishing, and Information Services and is widely used by Mid Market, Enterprise, and Small Business.

Lotame Customer wins, Customer success stories, Case studies

How can Lotame enhance your Sending & Publishing Communications process?

How does Lotame address your Engagement Management Challenges?

What solutions does Lotame provide for Campaign Management?

How does Lotame facilitate Onboarding?

47 buyers and buying teams have used Cuspera to assess how well Lotame solved their Data Management Platform needs. Cuspera uses 822 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Rush Street Interactive (RSI) - Entertainment - Large

Lotame's cookieless identity solution helped Rush Street Interactive (RSI), an online gaming and sports entertainment company, reach new customers in a privacy-safe way. RSI partnered with Advance Lo...cal and used Lotame Data Exchange to target casino audiences in Michigan. The Panorama ID™ private marketplace test doubled addressable audiences in Firefox and Safari compared to Open Exchange. RSI saw a 20% lower cost per click with no loss in scale. The solution enabled effective audience targeting and higher-value inventory monetization.

Read on →

Chamber of Commerce of Bogota - Government Administration

Lotame Panorama ID helped the Chamber of Commerce of Bogota improve digital advertising. The challenge was to reach small and mid-size businesses after third-party cookies were lost. Clictag and Lota...me ran Colombia's first universal ID campaign. The solution used cookieless targeting with Lotame Panorama ID. Results showed a 21% increase in click-through rate across devices. This proves cookieless third-party data targeting works at scale.

Read on →

The Weather Company - Media

Lotame's data collaboration platform helped The Weather Company get faster insights from mobile app data. The Weather Company needed real-time analytics for its travel vertical customers but faced de...lays due to engineering priorities. By using Lotame with AWS Clean Rooms, they achieved a 98% reduction in time to gather insights and made queries 7 times faster and more efficient than before. This let The Weather Company give its customers real-time, actionable insights to improve marketing and product decisions.

Read on →

RE/MAX and Advance Local - Real Estate

Spherical, Lotame’s data collaboration platform, helped RE/MAX and Advance Local solve the challenge of understanding top prospects as third-party cookies disappear. The platform enabled both compani...es to share and analyze first-party data. They found an 11% overlap in qualified leads, identifying 30,000 unique profiles. Over 200 new consumer attributes were discovered, revealing interests beyond real estate. The collaboration led to smarter marketing strategies and identified new areas for RE/MAX expansion.

Read on →

Pepsico Mexican Foods - Food & Beverages - Very Large

Lotame Panorama ID™ helped Pepsico Mexican Foods run cookieless video campaigns. The brand and its agency, Anagram, wanted to improve targeting and performance for future needs. Lotame's data-driven ...solution delivered 2.2 times more efficient ad delivery than cookies. It also cut costs by half. This shows strong results for cookieless advertising in the food and beverage industry.

Read on →

The Chamber of Commerce of Bogota - Non Profit Organization Management - Large

Lotame Panorama ID™ helped the Chamber of Commerce of Bogota improve digital advertising for small and mid-size businesses. The challenge was to keep ad performance strong without third-party cookies.... Clictag and Lotame ran Colombia's first universal ID campaign. The cookieless solution increased CTR by 21% across devices. This shows Lotame Panorama ID™ works for future-ready, privacy-first digital marketing.

Read on →

An Inside Look at Lotame’s End-to-End Data Collaboration Platform: Spherical

Video Thumbnail

Frequently Asked Questions(FAQ)

for Lotame

What is Lotame?

Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real-time.

Lotame provides solutions for publishers, marketers and agencies to find new customers to increase engagement, and grow revenue through audience data. It helps agencies in centralizing and managing customer databases and helps marketers to learn more about their customers. With Lotame Data Management Platform, one can segment the audience and identify consumers who are most likely to engage, convert, and improve ROI.

Lotame’s connected data technologies, curated second-and third-party data exchanges, and high-touch customer service makes the trusted choice for clients that want to build a panoramic view of their customers and activate everywhere no cookies required.

What is Lotame used for?

Lotame is a Data Management Platform Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Sending & Publishing Communications, Advertisement and Engagement Management .

What are the top features of Lotame?

Personalization, Dashboard are some of the top features of Lotame.

Who uses Lotame?

Lotame is used by Marketing And Advertising, Publishing and Information Services among other industries.

What are Lotame alternatives?

Tubular, Digital Pigeon, ELogger and Cerberus FTP Server are popular alternatives for Lotame.

Where is Lotame located?

Lotame is headquartered at 8850 Stanford Blvd Suite 4000 Columbia, MD 21045.
lightning

Peers used Lotame for sending & publishing communications and advertisement

Lotame Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.39/5 ★

Read Reviews (4)
Analytics

4.84/5 ★

Read Reviews (92)
Custom Reports

4.26/5 ★

Read Reviews (113)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.39/5 ★

Read Reviews (4)
Analytics

4.84/5 ★

Read Reviews (92)
Custom Reports

4.26/5 ★

Read Reviews (113)

Software Failure Risk Guidance

?

for Lotame

Overall Risk Meter

Low Medium High

Top Failure Risks for Lotame

Lotame Solutions, Inc. News

Partnership

Onetag & Lotame Partner to Scale Global Audience Activation

Onetag and Lotame have formed a partnership to enhance global audience activation. This collaboration integrates Lotame's Data Exchange with Onetag's Smart Curation Platform, enabling marketers to access high-quality, cookieless audience data for precise targeting. The partnership aims to optimize programmatic media curation by leveraging advanced demographics and AI-driven campaign optimization.

Read more →
Executive

Lotame Expands Operations in ANZ With Appointment of Kirsten Newbery as Agency Sales Director

Lotame has appointed Kirsten Newbery as the Agency Sales Director for ANZ, marking an expansion in the APAC region. Based in Sydney, Newbery will focus on client relationships and audience data partnerships. Her experience in programmatic advertising and strategic partnerships will support Lotame's growth and presence in the region.

Read more →
M&A

Undertone

Publicis Groupe has acquired Lotame, expanding its global identity footprint. The acquisition aims to enhance Publicis Groupe's data and identity capabilities, leveraging Lotame's expertise in audience creation, enrichment, and identity resolution services.

Read more →
M&A

Publicis to Acquire Lotame, the Worlds Leading Independent End-to-End Data Solution

Publicis Groupe announced an agreement to acquire Lotame, a leading independent data and identity solution provider, enhancing its AI strategy and expanding its global data reach.

Read more →

Lotame Solutions, Inc. Profile

Company Name

Lotame Solutions, Inc.

Company Website

https://www.lotame.com/

Year Founded

2006

HQ Location

8850 Stanford Blvd Suite 4000 Columbia, MD 21045

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES D