Lotame Overview
This is a summary of the comprehensive capabilities and benefits of Lotame based on over 822 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Lotame, Oracle Advertising, Porch Group Media, DataStax Enterprise, Couchbase Server, etc., all belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Lotame is right for your needs? Our Cuspera AI engine can evaluate how Lotame fits your specific business needs, industry, and context. Get your personalized assessment report today.
Lotame supports business activities such as:
- Sending & Publishing Communications
- Advertisement
- Engagement Management
- Campaign Management
- Training & Onboarding
Lotame can help you with many business goals, such as Acquire Customers, Increase Sales & Revenue, Enhance Customer Relationships, Improve Efficiency, Enter New Markets Internationally Or Locally, etc. It can help manage these activities if you use Omnichannel for these needs. As a solution, Lotame's capabilities include Personalization, and Dashboard.
Lotame was founded in 2006. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"...Research finds that audience data is still underleveraged by publishers and marketers, said Jason Downie, Chief Strategy Officer at Lotame...." Report Shows Growth In DMP Usage
Cuspera Reviews
47 buyers and buying teams have used Cuspera to assess how well Lotame solved their Data Management Platform needs. Cuspera uses 822 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.
Business Priorities
Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Lotame.
Use Cases
Peers recommend Sending & Publishing Communications , Advertisement , Engagement Management , as the business use cases that they have been most satisfied while using Lotame.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Sending & Publishing Communications |
4.73/5 ★ |
"...Research finds that audience data is still underleveraged by publishers and marketers, said Jason Downie, Chief Strategy Officer at Lotame...." Report Shows Growth In DMP Usage |
| Advertisement |
4.73/5 ★ |
"...Lotame TV enables advertisers to seamlessly connect, build, target, activate, and analyze TV viewership audiences for cross-screen digital campaigns through DSP partners such as AppNexus, Verizon Media, Google DBM, The Trade Desk, Adobe, and Amobee...." Lotame Unveils Industry s Most Connected TV Offering: Lotame TV |
| Engagement Management with Omnichannel |
4.86/5 ★ |
"...... Read More Other Lotame Products Lotame LAB Build Audiences That Perform Build, segment, and scale custom audiences to power omnichannel marketing campaigns that drive consumer engagement and acquisition. ..." Collect Anywhere, Use Everywhere |
| engaging and following up |
4.83/5 ★ |
"...As consumers continue to demand more personal and engaging content, marketers are attempting to leverage data and analytics to better inform their messaging and creative techniques during campaigns...." Marketers say audience data valuable for content campaigns |
| PEER EXPERIENCES | |
|---|---|
| Sending & Publishing Communications |
4.73/5 ★ |
"...Research finds that audience data is still underleveraged by publishers and marketers, said Jason Downie, Chief Strategy Officer at Lotame...." Report Shows Growth In DMP Usage |
|
| Advertisement |
4.73/5 ★ |
"...Lotame TV enables advertisers to seamlessly connect, build, target, activate, and analyze TV viewership audiences for cross-screen digital campaigns through DSP partners such as AppNexus, Verizon Media, Google DBM, The Trade Desk, Adobe, and Amobee...." Lotame Unveils Industry s Most Connected TV Offering: Lotame TV |
|
| Engagement Management with Omnichannel |
4.86/5 ★ |
"...... Read More Other Lotame Products Lotame LAB Build Audiences That Perform Build, segment, and scale custom audiences to power omnichannel marketing campaigns that drive consumer engagement and acquisition. ..." Collect Anywhere, Use Everywhere |
|
| engaging and following up |
4.86/5 ★ |
33+ more Business Use Cases
Our AI advisor, Wyz, harnessed 822 insights from peers and experts to help you assess how these Lotame use cases fit your Data Management Platform needs.
Frequently Asked Questions(FAQ)
for Lotame
What is Lotame?
What is Lotame used for?
What are the top features of Lotame?
Who uses Lotame?
What are Lotame alternatives?
Where is Lotame located?
Popular Business Setting
for Lotame
Top Industries
- Marketing and Advertising
- Publishing
- Information Services
Popular in
- Mid Market
- Enterprise
- Small Business
Peers used Lotame to Acquire customers and Increase sales & revenue
Lotame Alternatives
Peer and Expert Opinion on Features
for Lotame
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (19) |
| Dashboard | Read Reviews (13) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (19) |
| Dashboard | Read Reviews (13) |
IT and Other Capabilities
for Lotame
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (36) |
| Data Import | Read Reviews (53) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (36) |
| Data Import | Read Reviews (53) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (6) |
| 24/7 Support | Read Reviews (60) |
| Phone Support | Read Reviews (5) |
| Email Support | Read Reviews (4) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (6) |
| 24/7 Support | Read Reviews (60) |
| Phone Support | Read Reviews (5) |
| Email Support | Read Reviews (4) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (92) |
| Custom Reports | Read Reviews (113) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (92) |
| Custom Reports | Read Reviews (113) |
Software Failure Risk Guidance
?for Lotame
Overall Risk Meter
Top Failure Risks for Lotame
Vendor Profile Details
HQ Location
8850 Stanford Blvd Suite 4000 Columbia, MD 21045
Employees
101-250
Social
Financials
SERIES D
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