adform Supply Side Platform Overview

Adform's Supply Side Platform maximizes inventory value. Advanced tools and insights optimize ad performance.

Use Cases

Customers recommend Social Media Analytics, Sending & Publishing Communications, Advertisement, as the business use cases that they have been most satisfied with while using adform Supply Side Platform.

adform Supply Side Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Peer review evidence (same sources as the product rating summary)

"...Detailed Reporting and Analytics...." Supply Side Platform
"...The most intelligent publisher ad server on the market. ..." Supply Side Platform
"...Powerful Advertiser and Content Controls...." Supply Side Platform

adform Supply Side Platform Customer wins, Customer success stories, Case studies

What solutions does adform Supply Side Platform provide for Sending & Publishing Communications?

 

Adform DOOH platform powers successful AMC and Vodafone campaigns

Adform DOOH platform powers successful AMC and Vodafone campaigns

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Vodafone Germany - Telecommunications - Very Large

Adform’s Carbon Reduction feature, powered by Scope3, helped Vodafone Germany cut its digital advertising carbon footprint. The team used domain optimizations and removed 30% of the highest emitting ...domains. This process ran in four cycles during the campaign. Vodafone Germany also saw a reduction in cost per acquisition. The solution provided clear reporting on CO2 emissions per thousand impressions.

GameStop - Retail - Large

Adform's ID Fusion and Adsquare's geo-contextual audiences helped GameStop boost store visits before Black Friday. GameStop wanted to drive foot traffic by targeting users near their stores. Digital ...Angels used Adform's DSP and Adsquare's Proximity Targeting to reach these users. Adsquare's Footfall Measurement gave real-time conversion insights. GameStop increased store visits and improved campaign reach, even on browsers without third-party cookies.

Diplom-Is - Food & Beverages - Large

Adform's programmatic advertising helped Diplom-Is optimize digital out-of-home campaigns. The brand matched ads to local weather in 33 Norwegian cities. Ice cones sold 25% better in sunny weather, s...o ads changed based on conditions. This improved budget use and kept the brand playful. Diplom-Is plans to expand this approach globally.

adform Supply Side Platform Features

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FEATURE RATINGS AND REVIEWS
Analytics

3.93/5

Read Reviews (6)
Custom Reports

3.65/5

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.93/5

Read Reviews (6)
Custom Reports

3.65/5

Read Reviews (3)

Software Failure Risk Guidance

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for adform Supply Side Platform

Top Failure Risks for adform Supply Side Platform

Adform A/S News

Product

Permutive & Adform Partner to Give Publishers Identity-Flexible Activation Across DSP & SSP

Permutive and Adform have partnered to enable publishers to activate first-party data across programmatic campaigns. The integration with Adform FLOW allows publishers to use their audience segments seamlessly in both DSP and SSP environments, supporting various identifier types. This collaboration enhances campaign precision and monetization, offering a unified activation layer for publishers globally.

Product

Adform Reinforces Commitment to Open Standards for Agentic Advertising

Adform announced its collaboration with IAB Tech Lab to operationalize emerging standards for agentic advertising. By supporting the Agentic Advertising Management Protocols (AAMP 2.0), Adform aims to create an open ecosystem for AI agents in digital advertising. This initiative focuses on interoperability and transparency, reinforcing Adform's commitment to open standards and industry collaboration.

Product

Adform reinforces commitment to open standards for agentic advertising

Adform collaborates with IAB Tech Lab to advance open standards for agentic advertising, focusing on interoperability and transparency. The initiative includes implementing AAMP 2.0 and ARTF support to enable AI agents to manage advertising workflows seamlessly. This effort reinforces Adform's commitment to open infrastructure and industry collaboration.

Product

Adform Opens Full-Stack Infrastructure for Agentic Advertising

Adform has launched a full-stack infrastructure for agentic advertising, integrating its Adform FLOW platform with AI tools like Claude and ChatGPT. This allows advertisers to access over 800 capabilities, enhancing campaign planning, optimization, and reporting. The new Model Context Protocol (MCP) server acts as a gateway for AI systems, enabling seamless integration and improved performance across the programmatic ecosystem.

Adform A/S Profile

Company Name

Adform A/S

Company Website

https://site.adform.com/

Year Founded

2002

HQ Location

Wildersgade 10B, Copenhagen K, 1408, DK

Employees

501-1000

Social

Financials

PRIVATE