adform Supply Side Platform Overview

Adform's Supply Side Platform maximizes inventory value. Advanced tools and insights optimize ad performance.

Use Cases

Customers recommend Social Media Analytics, Sending & Publishing Communications, Advertisement, as the business use cases that they have been most satisfied with while using adform Supply Side Platform.

Other use cases:

See all use cases See less use cases

adform Supply Side Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Peer review evidence (same sources as the product rating summary)

"...Detailed Reporting and Analytics...." Supply Side Platform
"...The most intelligent publisher ad server on the market. ..." Supply Side Platform
"...Powerful Advertiser and Content Controls...." Supply Side Platform

adform Supply Side Platform Customer wins, Customer success stories, Case studies

Why is adform Supply Side Platform the best choice for Sending & Publishing Communications?

 

Volkswagen - Automotive - Very Large

Adform gains ChatGPT Ads access for clients as OpenAI enters Europe

Wolfsburg, Germany

Adform has been selected as a technology platform partner for the European rollout of ChatGPT Ads, allowing clients like Volkswagen to integrate conversational advertising into their omnichannel camp...aigns. This partnership provides a managed pathway for European advertisers to access ChatGPT's high-volume decision-making surface, enhancing customer engagement and campaign measurement.

Read on →

Vodafone Germany - Telecommunications - Very Large

Adform’s Carbon Reduction feature, powered by Scope3, helped Vodafone Germany cut its digital advertising carbon footprint. The team used domain optimizations and removed 30% of the highest emitting ...domains. This process ran in four cycles during the campaign. Vodafone Germany also saw a reduction in cost per acquisition. The solution provided clear reporting on CO2 emissions per thousand impressions.

Read more →

GameStop - Retail - Large

Adform's ID Fusion and Adsquare's geo-contextual audiences helped GameStop boost store visits before Black Friday. GameStop wanted to drive foot traffic by targeting users near their stores. Digital ...Angels used Adform's DSP and Adsquare's Proximity Targeting to reach these users. Adsquare's Footfall Measurement gave real-time conversion insights. GameStop increased store visits and improved campaign reach, even on browsers without third-party cookies.

Read more →

Diplom-Is - Food & Beverages - Large

Adform's programmatic advertising helped Diplom-Is optimize digital out-of-home campaigns. The brand matched ads to local weather in 33 Norwegian cities. Ice cones sold 25% better in sunny weather, s...o ads changed based on conditions. This improved budget use and kept the brand playful. Diplom-Is plans to expand this approach globally.

Read more →

adform Supply Side Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.93/5 ★

Read Reviews (6)
Custom Reports

3.65/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.93/5 ★

Read Reviews (6)
Custom Reports

3.65/5 ★

Read Reviews (3)

adform Supply Side Platform Integrations

adform Supply Side Platform integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.58/5 ★

Read Reviews (2)
Data Export

2.93/5 ★

Read Reviews (1)

MediaMath platform

4.01 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Genius Monkey

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lotame

4.31 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Adjust

4.61 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

DoubleVerify

3.79 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for adform Supply Side Platform

Top Failure Risks for adform Supply Side Platform

Adform A/S News

Product

Adform says AI assistants can access 800 of its ad platform capabilities

Adform announced that its FLOW platform now supports integration with AI tools like ChatGPT, Claude, and Microsoft Copilot, offering access to over 800 capabilities for campaign planning, activation, optimisation, and reporting. This integration allows brands and agencies to streamline operations by using AI to interact with Adform's DSP, ad server, DMP, and ID Fusion.

Read more →
Product

Adform Showcases Agentic Advertising at DMEXCO

Adform showcased its agentic advertising capabilities at DMEXCO, demonstrating how its platform, Adform FLOW, integrates with AI tools like ChatGPT and Microsoft Copilot. This integration enables brands and agencies to leverage over 800 capabilities for campaign management, enhancing creative and media optimisation, and cross-channel reporting.

Read more →
Product

Permutive & Adform Partner to Give Publishers Identity-Flexible Activation Across DSP & SSP

Permutive and Adform have partnered to enable publishers to activate first-party data across programmatic campaigns. The integration with Adform FLOW allows publishers to use their audience segments seamlessly in both DSP and SSP environments, supporting various identifier types. This collaboration enhances campaign precision and monetization, offering a unified activation layer for publishers globally.

Read more →
Product

Adform Reinforces Commitment to Open Standards for Agentic Advertising

Adform announced its collaboration with IAB Tech Lab to operationalize emerging standards for agentic advertising. By supporting the Agentic Advertising Management Protocols (AAMP 2.0), Adform aims to create an open ecosystem for AI agents in digital advertising. This initiative focuses on interoperability and transparency, reinforcing Adform's commitment to open standards and industry collaboration.

Read more →

Adform A/S Profile

Company Name

Adform A/S

Company Website

https://site.adform.com/

Year Founded

2002

HQ Location

Wildersgade 10B, Copenhagen K, 1408, DK

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE