DoubleVerify Overview

DoubleVerify enhances digital advertising by ensuring a safer and more secure ecosystem. It supports prominent brands, platforms, and publishers in optimizing their advertising performance. By focusing on trust and innovation, DoubleVerify addresses key industry challenges such as ad fraud, brand safety, and viewability. A notable example includes a partnership with Roblox to extend gaming measurement capabilities, highlighting its adaptability to emerging digital trends. Additionally, DoubleVerify's collaboration with Kroger Precision Marketing resulted in a 70% improvement in media quality, showcasing its impact on advertising effectiveness. This product is crucial for businesses aiming to maximize their digital advertising investments with reliable and accurate measurement solutions.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using DoubleVerify.

Other use cases:

  • Engaging And Following Up
  • Funnel Analysis
  • Identify Target Customers
  • Ad Retargeting
  • Lead Qualification: Technographic
  • Social Media Analytics
  • Content Management
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Business Priorities

Launch New Products and Improve Visibility are the most popular business priorities that customers and associates have achieved using DoubleVerify.

Other priorities:

  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve ROI
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DoubleVerify Use-Cases and Business Priorities: Customer Satisfaction Data

DoubleVerify works with different mediums / channels such as Offline. Point Of Sale. and Display Advertisement.

DoubleVerify's features include Dashboard. and DoubleVerify support capabilities include 24/7 Support, AI Powered, Email Support, etc. also DoubleVerify analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It allows agencies to fully and robustly monitor their campaigns and to report against viewability, brand safety, and negative key values...." Peer review by User

DoubleVerify, Klaviyo, Stackadapt, FunnelDash, TrackingDesk, etc., all belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

DoubleVerify aims to strengthen and secure the digital advertising ecosystem. The company is committed to making online ads safer and more reliable.

Popular Business Setting

for DoubleVerify

Top Industries

  • Marketing and Advertising
  • Insurance

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

DoubleVerify is popular in Marketing And Advertising, and Insurance, and is widely used by Large Enterprise, Mid Market, and Small Business.

Comprehensive Insights on DoubleVerify Use Cases

What makes DoubleVerify ideal for Sending & Publishing Communications?

How can DoubleVerify enhance your Campaign Management process?

How does DoubleVerify address your Engaging And Following Up Challenges?

10+ more Business Use Cases

169 buyers and buying teams have used Cuspera to assess how well DoubleVerify solved their Digital Advertising Platform needs. Cuspera uses 390 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Advertising Platform needs.

lightning

Peers used DoubleVerify for advertisement and sending & publishing communications

DoubleVerify Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.48/5 ★

Read Reviews (4)
Analytics

4.85/5 ★

Read Reviews (22)
Custom Reports

4.03/5 ★

Read Reviews (55)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.48/5 ★

Read Reviews (4)
Analytics

4.85/5 ★

Read Reviews (22)
Custom Reports

4.03/5 ★

Read Reviews (55)

Software Failure Risk Guidance

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for DoubleVerify

Overall Risk Meter

Low Medium High

Top Failure Risks for DoubleVerify

DoubleVerify Inc News

Partnership

Impact Plus Partners With DoubleVerify & Integral Ad Science To Reduce Advertising ...

Impact Plus formed a partnership with DoubleVerify and Integral Ad Science to help reduce the environmental impact of digital advertising. This collaboration aims to leverage ad verification and measurement technology to optimize campaign efficiency and lower carbon emissions in media buying.

Product

DoubleVerifyGoogle(SPN)ROI

DoubleVerify has launched a new pre-screen brand safety and suitability solution for the Google Search Partner Network (SPN). This offering aims to strengthen brand protection and maximize ROI for advertisers by ensuring ads appear in safe and suitable environments across SPN inventory.

Product

DoubleVerify Issues Industry Alert for Ads.txt Exploits - Business Wire

DoubleVerify has issued an industry alert highlighting over 100 cases of ads.txt exploitation, including new schemes like Synthetic Echo. The DV Fraud Lab identified a surge in fraud where attackers manipulate ads.txt to divert ad spend. DoubleVerify released guidance in its Transparency Center to help advertisers detect and prevent these digital ad fraud tactics.

Customer

Mead Johnson Leveraged DV Scibids AI to Drive Ad Efficiencies at Scale on A Social Video Platform

Mead Johnson used DoubleVerify's DV Scibids AI to improve advertising efficiency on a major social video platform. This collaboration highlights DoubleVerify's role in providing advanced AI-driven ad optimization solutions for large-scale digital campaigns.

DoubleVerify Inc Profile

Company Name

DoubleVerify Inc

Company Website

//doubleverify.com

HQ Location

233 Spring St, New York, US

Employees

101-250

Social

Financials

M&A