DoubleVerify Overview
DoubleVerify enhances digital advertising by ensuring a safer and more secure ecosystem. It supports prominent brands, platforms, and publishers in optimizing their advertising performance. By focusing on trust and innovation, DoubleVerify addresses key industry challenges such as ad fraud, brand safety, and viewability. A notable example includes a partnership with Roblox to extend gaming measurement capabilities, highlighting its adaptability to emerging digital trends. Additionally, DoubleVerify's collaboration with Kroger Precision Marketing resulted in a 70% improvement in media quality, showcasing its impact on advertising effectiveness. This product is crucial for businesses aiming to maximize their digital advertising investments with reliable and accurate measurement solutions.
Use Cases
Customers recommend Advertisement, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using DoubleVerify.
Business Priorities
Launch New Products and Improve Visibility are the most popular business priorities that customers and associates have achieved using DoubleVerify.
DoubleVerify Use-Cases and Business Priorities: Customer Satisfaction Data
DoubleVerify works with different mediums / channels such as Offline. Point Of Sale. and Display Advertisement.
DoubleVerify's features include Dashboard. and DoubleVerify support capabilities include 24/7 Support, AI Powered, Email Support, etc. also DoubleVerify analytics capabilities include Analytics, and Custom Reports.
Reviews
"...DoubleVerify's publisher dashboard makes it very clear to read and easy to visualize the various performance metrics and how each of their various components roll into the overall numbers...." Peer review by Adrian F, Regional Director of Ad Operations, Europe
DoubleVerify aims to strengthen and secure the digital advertising ecosystem. The company is committed to making online ads safer and more reliable.
Popular Business Setting
for DoubleVerify
Top Industries
- Marketing and Advertising
- Insurance
Popular in
- Large Enterprise
- Mid Market
- Small Business
DoubleVerify is popular in Marketing And Advertising, and Insurance, and is widely used by Large Enterprise, Mid Market, and Small Business.
Comprehensive Insights on DoubleVerify Use Cases
How can DoubleVerify optimize your Advertisement Workflow?
Why is DoubleVerify the best choice for Sending & Publishing Communications?
How does DoubleVerify facilitate Campaign Management?
How does DoubleVerify facilitate Engaging And Following Up?
10+ more Business Use Cases
169 buyers and buying teams have used Cuspera to assess how well DoubleVerify solved their business needs. Cuspera uses 390 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.
Case Studies
CASE STUDY Bouygues Telecom
Peers used DoubleVerify for advertisement and sending & publishing communications
DoubleVerify Competitors
DoubleVerify Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (22) |
| Custom Reports | Read Reviews (55) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (22) |
| Custom Reports | Read Reviews (55) |
DoubleVerify Integrations
DoubleVerify integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for DoubleVerify
Overall Risk Meter
Top Failure Risks for DoubleVerify
DoubleVerify Inc News
DoubleVerify (DV) Reports Strong Q2 Earnings Performance - The Globe and Mail
DoubleVerify reported a strong Q2 performance with a 21% revenue increase to $189 million, driven by successful platform launches and new client acquisitions. The Media AdVantage Platform contributed to growth across key segments, including social media and connected TV. Despite minor challenges, the company raised its full-year revenue growth guidance to 15%, highlighting strategic expansion efforts.
DoubleVerify launches content-level controls on Meta platforms - PPC Land
DoubleVerify launched content-level controls for Meta's Facebook and Instagram platforms on February 18, 2025. This enhancement, powered by AI-driven Universal Content Intelligence, allows advertisers to block unsuitable content before ad delivery. The update introduces 30 new avoidance categories, including Youth and Young Adults, and integrates with DoubleVerify's existing brand safety infrastructure, enhancing campaign performance and media effectiveness.
DoubleVerify extends AI brand suitability to Meta Platforms - Mi3
DoubleVerify has expanded its AI-powered brand suitability measurement to Meta's Facebook and Instagram, offering post-bid measurement across 30 content categories. This enhancement aims to provide advertisers with improved transparency and control, leveraging DV's Universal Content Intelligence engine for content classification. The partnership with Meta focuses on delivering measurable value to advertisers through unified suitability controls.
Business . Scoop ANZ Brand Suitability Violations Lowest In APAC According To DoubleVerify Global Insights Report
DoubleVerify's 2025 Global Insights: APAC Report reveals that ANZ has achieved the lowest brand suitability violations in the APAC region, with a 10% year-over-year decline to 5.1%. Despite improvements in media quality, challenges remain with fraud and Sophisticated Invalid Traffic (SIVT) rates. The report emphasizes the need for real-time, region-specific insights to optimize media performance and protect brand reputation.
DoubleVerify Inc Profile
Company Name
DoubleVerify Inc
Company Website
//doubleverify.comHQ Location
233 Spring St, New York, US
Employees
101-250
Social
Financials
M&A
