DoubleVerify Overview

Here’s the scoop on DoubleVerify! We've gathered over 390 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if DoubleVerify is right for your needs? Our Cuspera AI engine can evaluate how DoubleVerify fits your specific business needs, industry, and context. Get your personalized assessment report today.

DoubleVerify supports business activities such as:

  • Advertisement
  • Sending & Publishing Communications
  • Campaign Management
  • Engaging And Following Up
  • Funnel Analysis

DoubleVerify can help you with many business goals, such as Launch New Products, Improve Visibility, Enhance Customer Relationships, Enter New Markets Internationally Or Locally, Improve Brand Engagement, etc. It can help manage these activities if you use Offline Point Of Sale and Display Advertisement for these needs. As a solution, DoubleVerify's capabilities include Dashboard.

DoubleVerify Marketing and Advertising Vertical is its biggest customer base.

Reviews

"...DV encourages brands to advertise across trusted news sites as broadly as possible while implementing tools like keyword blocklists that can be used to precisely manage their legitimate suitability concerns...." Black Lives Matter content: Latest in unintended brand safety consequences

Cuspera Reviews

169 buyers and buying teams have used Cuspera to assess how well DoubleVerify solved their business needs. Cuspera uses 390 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Business Priorities

Launch New Products and Improve Visibility are the most popular business priorities peers achieved using DoubleVerify.

Other priorities:

  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve ROI
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Sending & Publishing Communications , Campaign Management , as the business use cases that they have been most satisfied while using DoubleVerify.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement

4.44/5 ★

Read Reviews (85)

"...DV encourages brands to advertise across trusted news sites as broadly as possible while implementing tools like keyword blocklists that can be used to precisely manage their legitimate suitability concerns...." Black Lives Matter content: Latest in unintended brand safety consequences
Sending & Publishing Communications with Offline, Point Of Sale and Display Advertisement

3.82/5 ★

Read Reviews (32)

"...In response to concerns by publishers who had already seen advertising revenue shrink in the wake of COVID-19, DoubleVerify published a series of posts about how its brand suitability and blocklist technology works and downplayed the influence of keyword blocking on publisher revenues...." Black Lives Matter content: Latest in unintended brand safety consequences
Campaign Management

4.34/5 ★

Read Reviews (8)

"...It allows agencies to fully and robustly monitor their campaigns and to report against viewability, brand safety, and negative key values...."
campaign monitoring

4.46/5 ★

Read Reviews (4)

"...It allows agencies to fully and robustly monitor their campaigns and to report against viewability, brand safety, and negative key values...."
campaign analytics

3.48/5 ★

Read Reviews (3)

"...It allows agencies to fully and robustly monitor their campaigns and to report against viewability, brand safety, and negative key values...."
PEER EXPERIENCES
Advertisement

4.44/5 ★

Read Reviews (85)

"...DV encourages brands to advertise across trusted news sites as broadly as possible while implementing tools like keyword blocklists that can be used to precisely manage their legitimate suitability concerns...." Black Lives Matter content: Latest in unintended brand safety consequences
Sending & Publishing Communications with Offline, Point Of Sale and Display Advertisement

3.82/5 ★

Read Reviews (32)

"...In response to concerns by publishers who had already seen advertising revenue shrink in the wake of COVID-19, DoubleVerify published a series of posts about how its brand suitability and blocklist technology works and downplayed the influence of keyword blocking on publisher revenues...." Black Lives Matter content: Latest in unintended brand safety consequences
Campaign Management

4.34/5 ★

Read Reviews (8)

"...It allows agencies to fully and robustly monitor their campaigns and to report against viewability, brand safety, and negative key values...." Peer review by User
campaign monitoring

4.34/5 ★

Read Reviews (4)

campaign analytics

4.34/5 ★

Read Reviews (3)

10+ more Business Use Cases

Our AI advisor, Wyz, harnessed 390 insights from peers and experts to help you assess how these DoubleVerify use cases fit your business needs.

Popular Business Setting

for DoubleVerify

Top Industries

  • Marketing and Advertising
  • Insurance

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business
lightning

Peers used DoubleVerify to Launch new products and Improve visibility

Peer and Expert Opinion on Features

for DoubleVerify

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

3.63/5 ★

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
Dashboard

3.63/5 ★

Read Reviews (7)

IT and Other Capabilities

for DoubleVerify

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.98/5 ★

Read Reviews (35)
Data Export

2.67/5 ★

Read Reviews (11)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.98/5 ★

Read Reviews (35)
Data Export

2.67/5 ★

Read Reviews (11)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.08/5 ★

Read Reviews (9)
Email Support

3.40/5 ★

Read Reviews (1)
Chat Support

3.40/5 ★

Read Reviews (1)
Phone Support

3.40/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.08/5 ★

Read Reviews (9)
Email Support

3.40/5 ★

Read Reviews (1)
Chat Support

3.40/5 ★

Read Reviews (1)
Phone Support

3.40/5 ★

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.48/5 ★

Read Reviews (4)
Analytics

4.85/5 ★

Read Reviews (22)
Custom Reports

4.03/5 ★

Read Reviews (55)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.48/5 ★

Read Reviews (4)
Analytics

4.85/5 ★

Read Reviews (22)
Custom Reports

4.03/5 ★

Read Reviews (55)

Software Failure Risk Guidance

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for DoubleVerify

Overall Risk Meter

Low Medium High

Top Failure Risks for DoubleVerify

Vendor Profile Details

Company Name

DoubleVerify

HQ Location

233 Spring St, New York, US

Employees

101-250

Social

Financials

M&A