Outbrain Overview

Outbrain leverages AI prediction technology to connect businesses with engaged audiences, enhancing marketing and publisher outcomes. By processing over a billion engagement signals each minute, Outbrain provides advertisers with precise audience targeting capabilities. This data-driven approach ensures accountable results throughout the marketing funnel, offering dependable monetization and deeper audience engagement. Businesses benefit from Outbrain's ability to predict user engagement, driving impactful connections with audiences. Trusted by industry leaders, Outbrain stands out in content marketing, delivering measurable success and insights that help advertisers optimize their strategies.

Use Cases

Customers recommend Advertisement, Content Management, Communication Management, as the business use cases that they have been most satisfied with while using Outbrain.

Other use cases:

  • Engagement Management
  • Social Media Management
  • Generation Of New Leads
  • Digital Marketing
  • Media Buying
  • Proposal & Quote Management
  • Public Relations
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Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Outbrain.

Other priorities:

  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Improve ROI
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
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Outbrain Use-Cases and Business Priorities: Customer Satisfaction Data

Outbrain works with different mediums / channels such as Social Media. Promotions. User Generated Content etc.

Outbrain's features include SEM, Dashboard, Personalization, etc. and Outbrain support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Outbrain analytics capabilities include Analytics, and Custom Reports.

Reviews

"We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digit...al ecosystem." - Michael Stephenson

Outbrain, Outgrow, Renderforest Video, InVideo, TelemetryTV, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Outbrain connects businesses with engaged audiences using AI prediction technology. Better marketing and publisher results are driven by this approach.

Popular Business Setting

for Outbrain

Top Industries

  • Marketing and Advertising
  • Pharmaceuticals
  • Retail

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Outbrain is popular in Marketing And Advertising, Pharmaceuticals, and Retail and is widely used by Mid Market, Small Business, and Enterprise.

Outbrain Customer wins, Customer success stories, Case studies

What benefits does Outbrain offer for Content Management?

How does Outbrain facilitate Communication Management?

How efficiently Does Outbrain manage your Engagement Management?

How does Outbrain facilitate Social Media Management?

63 buyers and buying teams have used Cuspera to assess how well Outbrain solved their Content Marketing needs. Cuspera uses 2020 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

CUSTOMERS TESTIMONIALS
Outbrain testimonial

Michael Stephenson

Chief Sales Officer

Nine
We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digital ecosystem. Testimonial By Michael Stephenson
Outbrain testimonial

Fran Wills

CEO of the

Local Media Consortium
Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills
Outbrain testimonial

Placido Balmaseda

General Director

WEMASS
We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. Testimonial By Placido Balmaseda
CUSTOMERS TESTIMONIALS
Outbrain testimonial

Michael Stephenson

Chief Sales Officer

Nine
We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digital ecosystem. Testimonial By Michael Stephenson
Outbrain testimonial

Fran Wills

CEO of the

Local Media Consortium
Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills
Outbrain testimonial

Placido Balmaseda

General Director

WEMASS
We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. Testimonial By Placido Balmaseda

Aroundhome - Information Technology And Services - information technology and services

OB Code helped Aroundhome automate campaign management. The company managed over 50 lead generation campaigns and struggled with slow detection of unprofitable ads. OB Code set up automated rules and... alerts, making campaign changes fast and simple. Aroundhome saved 30 hours per week and cut CPA by 16%. Response time improved 4x. The team now makes 100% data-driven decisions.

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Barceló Hotel Group - Hospitality - Hospitality

Outbrain helped Barceló Hotel Group reach new customers in Europe and the Americas. Barceló wanted better results than social channels could deliver. With Outbrain, they ran prospecting campaigns on ...premium publishers. This brought in more qualified traffic and lowered acquisition costs. Outbrain outperformed other open web platforms for reach and quality traffic.

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Strauss Frito Lay (Doritos) - Consumer Goods - consumer goods

Outbrain Brand Studio helped Strauss Frito Lay promote Doritos Dippas with dynamic creatives and video ads. The campaign aimed to engage snackers and highlight the new blue tortilla chip. Swiping ad ...formats drove 10x better engagement than clicks. The campaign achieved a 5.5x higher engagement rate versus the CPG category. Video ads had a 68% start rate, showing strong consumer interest.

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Prestiter - Financial Services - financial services

Outbrain helped Prestiter, a salary-backed loans provider in Italy, improve its online lead generation. Prestiter used Outbrain’s bid automation tools to target high-intent prospects and optimize cam...paign performance. The solution led to a 15% lower CPA compared to other platforms. Prestiter generated over 4,000 leads in six months, with 80% of leads qualified. The Outbrain team provided strong support and real-time reporting for campaign optimization.

Read on →

Victoria's Secret - Retail - Retail

Teads helped Victoria's Secret boost sales of its mist and lotions in Peru. The campaign used Teads Pixel and smart targeting to drive over 7,400 high-quality visits and more than 1,000 cart addition...s. The landing rate hit 65%, well above the 45% benchmark. Average time on site rose by 50% to 1.3 minutes. Victoria's Secret saw strong engagement and increased sales from this digital advertising strategy.

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Haleon - Health - Health

Teads helped Haleon boost awareness for Sensodyne Clinical White in Turkey. The campaign used an omnichannel strategy with CTV InStream and InRead placements. Neurons AI optimized creative assets for... better messaging. The campaign achieved a 6.2% lift in message association and 39% lower CTV cost. Over 11 million impressions increased reach and attention.

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Outbrain 2023 Recap

Video Thumbnail

Frequently Asked Questions(FAQ)

for Outbrain

What is Outbrain?

Outbrain is a Content Marketing Software. Outbrain is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions.

This native advertising platform allows users to create ad campaigns and use a set of complex algorithms to organically personalize content in order to be featured on premium media sites. Content such as videos, articles and infographics from different industries are accepted, including technology, fashion, business, politics, literature, science and more.

Outbrain has a user-friendly interface that provides real-time updates and reporting. It has a detailed activity dashboard from where users can track, manage and optimize campaigns through real-time data and analytics.

What is Outbrain used for?

Outbrain is a Content Marketing Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Advertisement, Content Management and Communication Management .

What are the top features of Outbrain?

SEM, Dashboard and Personalization are some of the top features of Outbrain.

Who uses Outbrain?

Outbrain is used by Marketing And Advertising, Pharmaceuticals and Retail among other industries.

What are Outbrain alternatives?

Outgrow, Renderforest Video, InVideo and TelemetryTV are popular alternatives for Outbrain.

Where is Outbrain located?

Outbrain is headquartered at 111 W 19th St, 3th floor, New York, 10011, US.
lightning

Peers used Outbrain for advertisement and content management

Outbrain Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.77/5 ★

Read Reviews (2)
Analytics

3.76/5 ★

Read Reviews (64)
Custom Reports

3.42/5 ★

Read Reviews (238)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.77/5 ★

Read Reviews (2)
Analytics

3.76/5 ★

Read Reviews (64)
Custom Reports

3.42/5 ★

Read Reviews (238)

Software Failure Risk Guidance

?

for Outbrain

Overall Risk Meter

Low Medium High

Top Failure Risks for Outbrain

Outbrain Inc News

Executive

Teads strengthens Swiss team with Tiziana Maron

Teads has appointed Tiziana Maron as Senior Sales Manager to strengthen its Swiss team. Maron, who brings extensive experience in media sales and strategic customer relationships, will focus on expanding partnerships with agencies and direct clients. This move aligns with Teads' growth strategy to enhance local capacities in Switzerland.

Read more →
Product

Sports marketing boom as Teads reveals multi screen ad opportunity

Teads reveals a significant opportunity for advertisers to leverage sports moments through multi-screen ad strategies. Their research indicates that sports fans, especially Gen Z and Millennials, are highly receptive to brand advertising during sports events. The study highlights the effectiveness of an omnichannel approach, with 42% of fans reporting increased brand recall and 46% indicating higher purchase intent when exposed to ads across multiple screens.

Read more →
Product

TEAD Teads Unveils Global Sports Research Highligh...

Teads released a global sports research report highlighting how major sporting events offer year-round brand engagement opportunities across multiple screens. The study reveals that sports events foster emotional engagement and brand openness, with 56% of viewers using a second screen and 49% more likely to purchase from brands advertising consistently across platforms. The findings will be presented at IAB NewFronts.

Read more →
Product

Teads Unveils Global Sports Research Highlighting a Year-Round Attention Opportunity for Brands

Teads released a global study revealing how sports events drive cross-screen engagement and brand impact. The research shows 56% of sports viewers use a second screen, and 49% are more likely to purchase from brands advertising consistently across platforms. The findings highlight the importance of integrated advertising strategies during sports events for enhanced brand discovery and consumer engagement.

Read more →

Outbrain Inc Profile

Company Name

Outbrain Inc

Company Website

https://www.outbrain.com/

Year Founded

2006

HQ Location

111 W 19th St, 3th floor, New York, 10011, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE