Outbrain Overview

Outbrain leverages AI prediction technology to connect businesses with engaged audiences, enhancing marketing and publisher outcomes. By processing over a billion engagement signals each minute, Outbrain provides advertisers with precise audience targeting capabilities. This data-driven approach ensures accountable results throughout the marketing funnel, offering dependable monetization and deeper audience engagement. Businesses benefit from Outbrain's ability to predict user engagement, driving impactful connections with audiences. Trusted by industry leaders, Outbrain stands out in content marketing, delivering measurable success and insights that help advertisers optimize their strategies.

Use Cases

Customers recommend Advertisement, Content Management, Communication Management, as the business use cases that they have been most satisfied with while using Outbrain.

Other use cases:

  • Engagement Management
  • Social Media Management
  • Generation Of New Leads
  • Digital Marketing
  • Media Buying
  • Proposal & Quote Management
  • Public Relations
See all use cases See less use cases

Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Outbrain.

Other priorities:

  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Improve ROI
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
See all business priorities See less business priorities

Outbrain Use-Cases and Business Priorities: Customer Satisfaction Data

Outbrain works with different mediums / channels such as Social Media. Promotions. User Generated Content etc.

Outbrain's features include SEM, Dashboard, Personalization, etc. and Outbrain support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Outbrain analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy." - Fran Wills

Outbrain, Outgrow, Topic, Renderforest Video, Opinion Stage, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Outbrain connects businesses with engaged audiences using AI prediction technology. Better marketing and publisher results are driven by this approach.

Popular Business Setting

for Outbrain

Top Industries

  • Marketing and Advertising
  • Pharmaceuticals
  • Retail

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Outbrain is popular in Marketing And Advertising, Pharmaceuticals, and Retail and is widely used by Mid Market, Small Business, and Enterprise.

Outbrain Customer wins, Customer success stories, Case studies

How efficiently Does Outbrain manage your Content Management?

How can Outbrain enhance your Communication Management process?

What benefits does Outbrain offer for Engagement Management?

What benefits does Outbrain offer for Social Media Management?

63 buyers and buying teams have used Cuspera to assess how well Outbrain solved their Content Marketing needs. Cuspera uses 2020 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

CUSTOMERS TESTIMONIALS
Outbrain testimonial

Fran Wills

CEO of the

Local Media Consortium
Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills
Outbrain testimonial

Placido Balmaseda

General Director

WEMASS
We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. Testimonial By Placido Balmaseda
Outbrain testimonial

Michael Stephenson

Chief Sales Officer

Nine
We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digital ecosystem. Testimonial By Michael Stephenson
CUSTOMERS TESTIMONIALS
Outbrain testimonial

Fran Wills

CEO of the

Local Media Consortium
Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills
Outbrain testimonial

Placido Balmaseda

General Director

WEMASS
We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. Testimonial By Placido Balmaseda
Outbrain testimonial

Michael Stephenson

Chief Sales Officer

Nine
We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digital ecosystem. Testimonial By Michael Stephenson

TORRAS - Consumer Electronics

TORRAS used Outbrain’s bid automation to reach high-value users in Germany and Japan. The campaign focused on capturing users interested in tech accessories. Outbrain’s Carousel format made each prod...uct stand out and improved conversion rates. TORRAS achieved a 230% ROI and reduced CPA by 90% compared to social channels. The results helped TORRAS grow its e-commerce business and secure valuable customers.

Read on →

Detroit Pistons - Sports

Teads helped the Detroit Pistons boost ticket sales with a performance-driven ad campaign. The campaign used Teads Studio creative, predictive targeting, and premium media inventory. The Pistons saw ...a 453% increase in impressions and a 3.7x return on ad spend. CPM efficiencies improved by 83%. The campaign achieved a 3.7% conversion rate for ticket sales.

Read on →

Coca-Cola - Consumer Goods - Large

Teads helped Coca-Cola boost brand awareness for its “Share a Coke” campaign in Serbia. The omnichannel strategy used CTV HomeScreen and InRead video ads. CTV HomeScreen achieved a 0.85% CTR, four ti...mes higher than the benchmark, and 1.5 million impressions. InRead video saw a 70% completion rate and 8.3 seconds average in-view time. The campaign drove strong engagement and reconnected consumers with the brand.

Read on →

DKV - Insurance

Zemanta by Outbrain helped DKV, a leading European health insurance provider, improve its lead generation. DKV used Zemanta's native format and predictive technology to reach high-performing audience... segments. The campaign achieved a 23.7% lower cost per lead compared to display ads. Leads increased by 19% versus display and by 60% month over month. DKV now relies on Outbrain to boost campaign performance.

Read on →

Lubinski Group - Automotive

Onyx Brand Studio helped Lubinski Group launch the DS-4 in Israel. The team created a custom digital experience with interactive cards and a video to showcase the car. The campaign achieved a 7.73% e...ngagement rate. Sales conversions were 10% higher than Facebook. Cost per acquisition was 19.4% lower than other open web platforms. Cost per lead was 11% lower than other open web platforms. The campaign drove the best conversions-to-orders compared to all other channels.

Read on →

Maverick Media - Marketing And Advertising

Outbrain helped Maverick Media boost total sales to 465K through its open web advertising platform. Maverick Media saw a 50% expected revenue growth in 2022 compared to 2021. The Outbrain Affiliate H...ub gave Maverick Media automation tools and expert support. This partnership improved campaign approvals and content deployment. Maverick Media values Outbrain for premium traffic quality and strong ROI.

Read on →

Outbrain 2023 Recap

Video Thumbnail

Frequently Asked Questions(FAQ)

for Outbrain

What is Outbrain?

Outbrain is a Content Marketing Software. Outbrain is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions.

This native advertising platform allows users to create ad campaigns and use a set of complex algorithms to organically personalize content in order to be featured on premium media sites. Content such as videos, articles and infographics from different industries are accepted, including technology, fashion, business, politics, literature, science and more.

Outbrain has a user-friendly interface that provides real-time updates and reporting. It has a detailed activity dashboard from where users can track, manage and optimize campaigns through real-time data and analytics.

What is Outbrain used for?

Outbrain is a Content Marketing Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Advertisement, Content Management and Communication Management .

What are the top features of Outbrain?

SEM, Dashboard and Personalization are some of the top features of Outbrain.

Who uses Outbrain?

Outbrain is used by Marketing And Advertising, Pharmaceuticals and Retail among other industries.

What are Outbrain alternatives?

Outgrow, Topic, Renderforest Video and Opinion Stage are popular alternatives for Outbrain.

Where is Outbrain located?

Outbrain is headquartered at 111 W 19th St, 3th floor, New York, 10011, US.
lightning

Peers used Outbrain for advertisement and content management

Outbrain Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.77/5 ★

Read Reviews (2)
Analytics

3.76/5 ★

Read Reviews (64)
Custom Reports

3.42/5 ★

Read Reviews (238)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.77/5 ★

Read Reviews (2)
Analytics

3.76/5 ★

Read Reviews (64)
Custom Reports

3.42/5 ★

Read Reviews (238)

Software Failure Risk Guidance

?

for Outbrain

Overall Risk Meter

Low Medium High

Top Failure Risks for Outbrain

Outbrain Inc News

Executive

Teads Appoints Dani Cushion as Chief Marketing Officer to Accelerate Global Growth Strategy - Quiver Quantitative

Teads has appointed Dani Cushion as Chief Marketing Officer, effective January 6, 2026. Cushion will lead global marketing efforts to enhance branding and growth strategies. Her extensive experience includes roles at Innovid, ExecOnline, and Cardlytics, where she facilitated major corporate developments. This appointment aligns with Teads' strategy to advance its omnichannel advertising platform.

Read more →
M&A

Fitch downgrades Teads to "CCC+" amid merger integration challenges

Fitch Ratings downgraded Teads Holding Co. to 'CCC+' due to significant merger integration delays with Outbrain, impacting their 2025 EBITDA targets. The downgrade reflects Teads' failure to achieve its projected $180 million EBITDA, with expectations now at $80 million. Despite these challenges, Teads maintains adequate liquidity, with $238 million available, including cash and a revolving credit facility.

Read more →
Financial

Teads Holding Co. Announces Third Quarter 2025 Results - GlobeNewswire

Teads Holding Co. reported its third-quarter 2025 financial results, showing a 42% increase in revenue to $318.8 million, driven by acquisitions and favorable currency effects. Despite a net loss of $19.7 million, the company saw significant growth in Connected TV revenue and cross-selling efforts. Teads plans strategic measures to enhance growth and profitability, including restructuring its go-to-market organization.

Read more →
Financial

Teads Holding Co. Announces Third Quarter 2025 Results

Teads Holding Co. reported a 42% increase in revenue for Q3 2025, reaching $318.8 million, driven by acquisitions and favorable currency effects. Despite a net loss of $19.7 million, the company saw significant growth in its Connected TV segment and cross-selling activities. Teads also launched the CTV Performance globally and secured new partnerships with TCL and Google TV, enhancing its cross-screen advertising capabilities.

Read more →

Outbrain Inc Profile

Company Name

Outbrain Inc

Company Website

https://www.outbrain.com/

Year Founded

2006

HQ Location

111 W 19th St, 3th floor, New York, 10011, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE