Outbrain Overview

Outbrain leverages AI prediction technology to connect businesses with engaged audiences, enhancing marketing and publisher outcomes. By processing over a billion engagement signals each minute, Outbrain provides advertisers with precise audience targeting capabilities. This data-driven approach ensures accountable results throughout the marketing funnel, offering dependable monetization and deeper audience engagement. Businesses benefit from Outbrain's ability to predict user engagement, driving impactful connections with audiences. Trusted by industry leaders, Outbrain stands out in content marketing, delivering measurable success and insights that help advertisers optimize their strategies.

Use Cases

Customers recommend Advertisement, Content Management, Communication Management, as the business use cases that they have been most satisfied with while using Outbrain.

Other use cases:

  • Engagement Management
  • Social Media Management
  • Generation Of New Leads
  • Digital Marketing
  • Media Buying
  • Proposal & Quote Management
  • Public Relations
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Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Outbrain.

Other priorities:

  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Improve ROI
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
See all business priorities See less business priorities

Outbrain Use-Cases and Business Priorities: Customer Satisfaction Data

Outbrain works with different mediums / channels such as Social Media. Promotions. User Generated Content etc.

Outbrain's features include SEM, Dashboard, Personalization, etc. and Outbrain support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Outbrain analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy." - Fran Wills

Peer review evidence (same sources as the product rating summary)

"...Outbrain's distribution network is great as it allows us to be more organic than traditional graphics advertising on a wide range of websites...." Peer review by Elisa T, Advertising Specialist, Marketing and Advertising
"...Content Marketing Institute Blogging Guidelines Domain Authority: 76 SEO Hacker Submit a Guest Post Domain Authority:..." List of Quality Guest Posting Sites and Guest Blogging Guide in 2019
"...Outbrain is another content syndication tool that helps increase distribution by automatically pushing content across multiple top publishers...." Business.com

Outbrain, Outgrow, Renderforest Video, InVideo, TelemetryTV, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Outbrain connects businesses with engaged audiences using AI prediction technology. Better marketing and publisher results are driven by this approach.

Popular Business Setting

for Outbrain

Top Industries

  • Marketing and Advertising
  • Pharmaceuticals
  • Retail

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Outbrain is popular in Marketing And Advertising, Pharmaceuticals, and Retail and is widely used by Mid Market, Small Business, and Enterprise.

Outbrain Customer wins, Customer success stories, Case studies

How does Outbrain facilitate Content Management?

How does Outbrain address your Communication Management Challenges?

What solutions does Outbrain provide for Engagement Management?

What Are the key features of Outbrain for Social Media Management?

63 buyers and buying teams have used Cuspera to assess how well Outbrain solved their Content Marketing needs. Cuspera uses 2020 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

CUSTOMERS TESTIMONIALS
Outbrain testimonial

Fran Wills

CEO of the

Local Media Consortium

Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills
Outbrain testimonial

Placido Balmaseda

General Director

WEMASS

We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. Testimonial By Placido Balmaseda
Outbrain testimonial

Michael Stephenson

Chief Sales Officer

Nine

We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digital ecosystem. Testimonial By Michael Stephenson
CUSTOMERS TESTIMONIALS
Outbrain testimonial

Fran Wills

CEO of the

Local Media Consortium

Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills
Outbrain testimonial

Placido Balmaseda

General Director

WEMASS

We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. Testimonial By Placido Balmaseda
Outbrain testimonial

Michael Stephenson

Chief Sales Officer

Nine

We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digital ecosystem. Testimonial By Michael Stephenson
 

TORRAS - Consumer Electronics - Medium

Shenzhen, China

TORRAS used Outbrain to boost its e-commerce growth in Germany and Japan. The company wanted to reach high-value users for its tech accessories. Outbrain's bid automation and Carousel format helped T...ORRAS target users likely to buy. This approach improved conversion rates and cut CPA by 90% compared to social channels. TORRAS achieved a 230% ROI from the campaign.

 

The National Lottery - Entertainment - Large

Brussels, Belgium

The National Lottery used Outbrain to launch its first cross-funnel campaign on the open internet. The campaign aimed to boost awareness and player engagement for a €130 million Euromillions superdra...w. Outbrain’s Onyx solution delivered high-attention video ads, helping the brand reach a video-centric audience. Precision targeting then drove these audiences further down the funnel, lowering cost per visit by 30%. The campaign also achieved a 4% higher viewability and reduced cost per completed view by 85%.

 

Raisin - Financial Services - Medium

Berlin, Germany

Raisin used Outbrain’s bid automation to boost lower-funnel conversions by 150%. The company wanted to drive more engagement for its savings and investment products. Outbrain’s predictive AI and crea...tive ad formats helped Raisin reach the right audiences. Raisin also saw a 43% increase in post-click engagement. The campaign delivered 45 million impressions for Raisin’s BaaS platform.

 

Inteligência Financeira (Itaú Unibanco) - Financial Services - Very Large

São Paulo, Brazil

Outbrain helped Inteligência Financeira, a portal by Itaú Unibanco, boost qualified traffic. The brand used Outbrain’s automated bidding and generative AI to optimize campaigns with little manual wor...k. Outbrain delivered 18% more clicks and 22% more time spent compared to social and search. Cost per click dropped by 15%. Consistent ad creative and landing pages improved conversions. Outbrain became a key partner for their media mix.

 

DKV - Insurance - Large

Cologne, Germany

Outbrain’s Zemanta helped DKV, a top European health insurer, boost lead generation. DKV wanted more users to learn about and subscribe to their health insurance. They used Zemanta’s native ad platfo...rm to target high-performing audience segments. The campaign cut cost per lead by 23.7% compared to display ads. DKV saw 19% more leads than display and a 60% month-over-month increase in leads.

 

Barceló Hotel Group - Hospitality - Large

Palma de Mallorca, Spain

Outbrain helped Barceló Hotel Group double its average new users compared to other open web platforms. The campaign also cut the average cost per new user by 41%. Barceló wanted to reach more qualifi...ed customers in Europe and the Americas. With Outbrain, they ran a prospecting campaign to connect with new audiences. This led to better reach and more qualified traffic for Barceló’s hotels and travel services.

Outbrain 2023 Recap

Video Thumbnail

Frequently Asked Questions(FAQ)

for Outbrain

What is Outbrain?

Outbrain is a Content Marketing Software. Outbrain is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions.

This native advertising platform allows users to create ad campaigns and use a set of complex algorithms to organically personalize content in order to be featured on premium media sites. Content such as videos, articles and infographics from different industries are accepted, including technology, fashion, business, politics, literature, science and more.

Outbrain has a user-friendly interface that provides real-time updates and reporting. It has a detailed activity dashboard from where users can track, manage and optimize campaigns through real-time data and analytics.

What is Outbrain used for?

Outbrain is a Content Marketing Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Advertisement, Content Management and Communication Management .

What are the top features of Outbrain?

SEM, Dashboard and Personalization are some of the top features of Outbrain.

Who uses Outbrain?

Outbrain is used by Marketing And Advertising, Pharmaceuticals and Retail among other industries.

What are Outbrain alternatives?

Outgrow, Renderforest Video, InVideo and TelemetryTV are popular alternatives for Outbrain.

Where is Outbrain located?

Outbrain is headquartered at 111 W 19th St, 3th floor, New York, 10011, US.
lightning

Peers used Outbrain for advertisement and content management

Outbrain Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.77/5

Read Reviews (2)
Analytics

3.76/5

Read Reviews (64)
Custom Reports

3.42/5

Read Reviews (238)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.77/5

Read Reviews (2)
Analytics

3.76/5

Read Reviews (64)
Custom Reports

3.42/5

Read Reviews (238)

Software Failure Risk Guidance

?

for Outbrain

Overall Risk Meter

Low Medium High

Top Failure Risks for Outbrain

Outbrain Inc News

Partnership

Teads strikes partnership with Samsung Ads

Teads and Samsung Ads have formed a partnership to enhance advertising solutions. This collaboration aims to leverage Teads' expertise in digital advertising with Samsung Ads' extensive reach in connected TV and digital platforms.

Executive

Teads Hires Ex-TikTok Jit Shergill as UK Head of Sales

Teads has appointed Jit Shergill, formerly of TikTok, as the UK head of sales. Shergill will oversee UK agency accounts and focus on pipeline measurement and CTV targets. His experience in scaling TikTok's UK commercial operations will aid Teads in enhancing agency partnerships and driving commercial growth.

Partnership

Lumen to measure connected TV attention for Teads

Teads has expanded its partnership with Lumen Research to utilize Lumen's CTV attention prediction model, HomeScreen, across multiple regions. This collaboration aims to enhance advertisers' insights into audience engagement and campaign performance on connected TV platforms.

Financial

Teads Holding Co. Announces First Quarter 2026 Results

Teads Holding Co. reported its Q1 2026 financial results, showing a 7% revenue decline to $266 million compared to the previous year. Despite this, the company achieved over 50% growth in CTV revenue and improved its gross margin to 31.4%. Teads also renewed partnerships with major brands like McDonald's and Volkswagen, highlighting its strong position in the adtech market.

Outbrain Inc Profile

Company Name

Outbrain Inc

Company Website

https://www.outbrain.com/

Year Founded

2006

HQ Location

111 W 19th St, 3th floor, New York, 10011, US

Employees

501-1000

Social

Financials

PRIVATE