Outbrain Overview

Outbrain leverages AI prediction technology to connect businesses with engaged audiences, enhancing marketing and publisher outcomes. By processing over a billion engagement signals each minute, Outbrain provides advertisers with precise audience targeting capabilities. This data-driven approach ensures accountable results throughout the marketing funnel, offering dependable monetization and deeper audience engagement. Businesses benefit from Outbrain's ability to predict user engagement, driving impactful connections with audiences. Trusted by industry leaders, Outbrain stands out in content marketing, delivering measurable success and insights that help advertisers optimize their strategies.

Use Cases

Customers recommend Advertisement, Content Management, Communication Management, as the business use cases that they have been most satisfied with while using Outbrain.

Other use cases:

  • Engagement Management
  • Social Media Management
  • Generation Of New Leads
  • Digital Marketing
  • Media Buying
  • Proposal & Quote Management
  • Public Relations
See all use cases See less use cases

Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Outbrain.

Other priorities:

  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Improve ROI
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
See all business priorities See less business priorities

Outbrain Use-Cases and Business Priorities: Customer Satisfaction Data

Outbrain works with different mediums / channels such as Social Media. Promotions. User Generated Content etc.

Outbrain's features include SEM, Dashboard, Personalization, etc. and Outbrain support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Outbrain analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy." - Fran Wills

Outbrain, Outgrow, Topic, Renderforest Video, Opinion Stage, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Outbrain connects businesses with engaged audiences using AI prediction technology. Better marketing and publisher results are driven by this approach.

Popular Business Setting

for Outbrain

Top Industries

  • Marketing and Advertising
  • Pharmaceuticals
  • Retail

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Outbrain is popular in Marketing And Advertising, Pharmaceuticals, and Retail and is widely used by Mid Market, Small Business, and Enterprise.

Outbrain Customer wins, Customer success stories, Case studies

How can Outbrain enhance your Content Management process?

How can Outbrain optimize your Communication Management Workflow?

What Are the key features of Outbrain for Engagement Management?

Why is Outbrain the best choice for Social Media Management?

63 buyers and buying teams have used Cuspera to assess how well Outbrain solved their Content Marketing needs. Cuspera uses 2020 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

CUSTOMERS TESTIMONIALS
Outbrain testimonial

Fran Wills

CEO of the

Local Media Consortium
Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills
Outbrain testimonial

Placido Balmaseda

General Director

WEMASS
We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. Testimonial By Placido Balmaseda
Outbrain testimonial

Michael Stephenson

Chief Sales Officer

Nine
We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digital ecosystem. Testimonial By Michael Stephenson
CUSTOMERS TESTIMONIALS
Outbrain testimonial

Fran Wills

CEO of the

Local Media Consortium
Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills
Outbrain testimonial

Placido Balmaseda

General Director

WEMASS
We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. Testimonial By Placido Balmaseda
Outbrain testimonial

Michael Stephenson

Chief Sales Officer

Nine
We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digital ecosystem. Testimonial By Michael Stephenson

Aroundhome - Information Technology And Services

OB Code helped Aroundhome automate campaign management. The company managed over 50 lead generation campaigns and struggled with slow detection of unprofitable ads. OB Code set up automated rules and... alerts, making campaign changes fast and simple. Aroundhome saved 30 hours per week and cut CPA by 16%. Response time improved 4x. The team now makes 100% data-driven decisions.

Read more →

Audi - Automotive

Onyx Brand Studio helped Audi boost user opt-in engagement with a custom interactive ad format. The campaign let users swipe to watch a 15-second video or tap to visit Audi’s site. This approach led ...to a 4.14% engagement rate, 79% higher engagement than similar formats, and an average dwell time 18% above Moat benchmarks. The swipe feature drove 3.8 times better engagement than clicks. Audi’s team praised the campaign’s flexibility and non-intrusive design.

Read more →

Barceló Hotel Group - Hospitality

Outbrain helped Barceló Hotel Group reach more new users than other open web platforms. Barceló wanted to grow in Europe and the Americas but found social channels limited. With Outbrain, they ran a ...prospecting campaign across premium publishers. The campaign brought in twice as many new users and cut the average cost per new user by 41%. Barceló saw better reach and more qualified traffic, making Outbrain key to their digital marketing.

Read more →

Breuninger - Retail

Onyx and Brand Studio helped Breuninger boost its Autumn/Winter campaign. Breuninger used Outbrain’s Onyx platform for high-attention, rich media ads. The campaign achieved 70% higher attention than ...standard display, 2x click-through rate, and a 17% engagement rate. Exposure time rose by 34% over the category benchmark. The video ad had a 73% start rate, showing strong user interest.

Read more →

Brooklinen - Retail

Outbrain Lookalikes helped Brooklinen reach new customers and boost sales. Brooklinen used Custom Audiences and Story Sequencing to re-message users who did not buy. They targeted the right audience ...with Lookalike models based on existing customers. Brooklinen saw a 50% lower CPA, 3X lower CPCs, and 2.2X higher CVR for desktop Lookalikes. They also had 15% more users convert the same day than on social platforms.

Read more →

DKV - Insurance

Zemanta by Outbrain helped DKV, a leading European health insurance provider, improve its lead generation. DKV used Zemanta's native format and predictive technology to reach high-performing audience... segments. The campaign achieved a 23.7% lower cost per lead compared to display ads. Leads increased by 19% versus display and by 60% month over month. DKV now relies on Outbrain to boost campaign performance.

Read more →

Outbrain 2023 Recap

Video Thumbnail

Frequently Asked Questions(FAQ)

for Outbrain

What is Outbrain?

Outbrain is a Content Marketing Software. Outbrain is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions.

This native advertising platform allows users to create ad campaigns and use a set of complex algorithms to organically personalize content in order to be featured on premium media sites. Content such as videos, articles and infographics from different industries are accepted, including technology, fashion, business, politics, literature, science and more.

Outbrain has a user-friendly interface that provides real-time updates and reporting. It has a detailed activity dashboard from where users can track, manage and optimize campaigns through real-time data and analytics.

What is Outbrain used for?

Outbrain is a Content Marketing Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Advertisement, Content Management and Communication Management .

What are the top features of Outbrain?

SEM, Dashboard and Personalization are some of the top features of Outbrain.

Who uses Outbrain?

Outbrain is used by Marketing And Advertising, Pharmaceuticals and Retail among other industries.

What are Outbrain alternatives?

Outgrow, Topic, Renderforest Video and Opinion Stage are popular alternatives for Outbrain.

Where is Outbrain located?

Outbrain is headquartered at 111 W 19th St, 3th floor, New York, 10011, US.
lightning

Peers used Outbrain for advertisement and content management

Outbrain Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.77/5 ★

Read Reviews (2)
Analytics

3.76/5 ★

Read Reviews (64)
Custom Reports

3.42/5 ★

Read Reviews (238)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.77/5 ★

Read Reviews (2)
Analytics

3.76/5 ★

Read Reviews (64)
Custom Reports

3.42/5 ★

Read Reviews (238)

Software Failure Risk Guidance

?

for Outbrain

Overall Risk Meter

Low Medium High

Top Failure Risks for Outbrain

Outbrain Inc News

Financial

Teads to Release Third Quarter 2025 Financial Results on - GlobeNewswire

Teads Holding Co. will release its third quarter 2025 financial results on November 6, 2025, before the market opens. A conference call to discuss the results and business outlook will follow at 8:30 a.m. Eastern Time.

Read more →
Financial

Teads Holding Second Quarter 2025 Earnings: Misses Expectations

Teads Holding Second Quarter 2025 Earnings: Misses Expectations

Read more →
Financial

Teads Holding Co. Announces Second Quarter 2025 Results

Teads Holding Co. reported its second-quarter 2025 financial results, showing a 60% revenue increase to $343.1 million, driven by the acquisition of Legacy Teads. The company achieved significant growth in gross profit and adjusted EBITDA, despite a net loss of $14.3 million. Teads also highlighted its expanded partnerships and innovative product launches, including Teads Audiences for CTV and Amplify MCP Server.

Read more →
Financial

Teads Holding Co. Announces Second Quarter 2025 Results - GlobeNewswire

Teads Holding Co. reported its second-quarter 2025 financial results, showing a 60% increase in revenue to $343.1 million and a 164% rise in gross profit to $120.3 million compared to the previous year. The company's net loss widened to $14.3 million due to acquisition and integration costs. Teads also highlighted significant growth in Connected TV revenue and expanded partnerships with companies like Kia and Zalando.

Read more →

Outbrain Inc Profile

Company Name

Outbrain Inc

Company Website

https://www.outbrain.com/

Year Founded

2006

HQ Location

111 W 19th St, 3th floor, New York, 10011, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE