Outbrain Overview

Outbrain leverages AI prediction technology to connect businesses with engaged audiences, enhancing marketing and publisher outcomes. By processing over a billion engagement signals each minute, Outbrain provides advertisers with precise audience targeting capabilities. This data-driven approach ensures accountable results throughout the marketing funnel, offering dependable monetization and deeper audience engagement. Businesses benefit from Outbrain's ability to predict user engagement, driving impactful connections with audiences. Trusted by industry leaders, Outbrain stands out in content marketing, delivering measurable success and insights that help advertisers optimize their strategies.

Use Cases

Customers recommend Advertisement, Content Management, Communication Management, as the business use cases that they have been most satisfied with while using Outbrain.

Other use cases:

  • Engagement Management
  • Social Media Management
  • Generation Of New Leads
  • Digital Marketing
  • Media Buying
  • Proposal & Quote Management
  • Public Relations
See all use cases See less use cases

Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Outbrain.

Other priorities:

  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Improve ROI
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
See all business priorities See less business priorities

Outbrain Use-Cases and Business Priorities: Customer Satisfaction Data

Outbrain works with different mediums / channels such as Social Media. Promotions. User Generated Content etc.

Outbrain's features include SEM, Dashboard, Personalization, etc. and Outbrain support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Outbrain analytics capabilities include Analytics, and Custom Reports.

Reviews

"We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digit...al ecosystem." - Michael Stephenson

Peer review evidence (same sources as the product rating summary)

"...Amplify base concept is different than that of Google Adwords and Facebook Ads, in that we don t do ads...." Top 5 Paid Online Product Promotion Platforms
"...When the target audience sees content promoted by Outbrain, they are in what s known as discovery mode ...." 5 best paid traffic sources for 2020
"...Outbrain allows me to publish my articles and drive traffic to them from websites across the internet!..." Peer review by Verified Reviewer

Outbrain, Outgrow, Topic, Renderforest Video, Opinion Stage, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Outbrain connects businesses with engaged audiences using AI prediction technology. Better marketing and publisher results are driven by this approach.

Popular Business Setting

for Outbrain

Top Industries

  • Marketing and Advertising
  • Pharmaceuticals
  • Retail

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Outbrain is popular in Marketing And Advertising, Pharmaceuticals, and Retail and is widely used by Mid Market, Small Business, and Enterprise.

Outbrain Customer wins, Customer success stories, Case studies

What benefits does Outbrain offer for Content Management?

What solutions does Outbrain provide for Communication Management?

How can Outbrain optimize your Engagement Management Workflow?

Why is Outbrain the best choice for Social Media Management?

63 buyers and buying teams have used Cuspera to assess how well Outbrain solved their Content Marketing needs. Cuspera uses 2020 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

CUSTOMERS TESTIMONIALS
Outbrain testimonial

Michael Stephenson

Chief Sales Officer

Nine

We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digital ecosystem. Testimonial By Michael Stephenson
Outbrain testimonial

Fran Wills

CEO of the

Local Media Consortium

Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills
Outbrain testimonial

De Barros Marcio

Head of Programmatic

Opera Ads

Outbrain has proven to be a leader in the native advertising space by joining forces, our partnership with outbrain allows us to connect with consumers on a wider scale. Testimonial By De Barros Marcio
CUSTOMERS TESTIMONIALS
Outbrain testimonial

Michael Stephenson

Chief Sales Officer

Nine

We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digital ecosystem. Testimonial By Michael Stephenson
Outbrain testimonial

Fran Wills

CEO of the

Local Media Consortium

Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills
Outbrain testimonial

De Barros Marcio

Head of Programmatic

Opera Ads

Outbrain has proven to be a leader in the native advertising space by joining forces, our partnership with outbrain allows us to connect with consumers on a wider scale. Testimonial By De Barros Marcio

KrisShop - Retail - Medium

Singapore, Singapore

KrisShop used Outbrain to boost online sales. They wanted to find a new channel beyond search and social. Outbrain’s Conversion Bid Strategy helped KrisShop target add-to-cart and checkout actions. R...etargeting brought users back to finish shopping. In one month, KrisShop tripled online sales and cut CPA by 48%.

 

TORRAS - Consumer Electronics - Medium

Shenzhen, China

TORRAS used Outbrain to boost its e-commerce growth in Germany and Japan. The company wanted to reach high-value users for its tech accessories. Outbrain's bid automation and Carousel format helped T...ORRAS target users likely to buy. This approach improved conversion rates and cut CPA by 90% compared to social channels. TORRAS achieved a 230% ROI from the campaign.

 

The National Lottery - Entertainment - Large

Brussels, Belgium

The National Lottery used Outbrain to launch its first cross-funnel campaign on the open internet. The campaign aimed to boost awareness and player engagement for a €130 million Euromillions superdra...w. Outbrain’s Onyx solution delivered high-attention video ads, helping the brand reach a video-centric audience. Precision targeting then drove these audiences further down the funnel, lowering cost per visit by 30%. The campaign also achieved a 4% higher viewability and reduced cost per completed view by 85%.

 

Raisin - Financial Services - Medium

Berlin, Germany

Raisin used Outbrain’s bid automation to boost lower-funnel conversions by 150%. The company wanted to drive more engagement for its savings and investment products. Outbrain’s predictive AI and crea...tive ad formats helped Raisin reach the right audiences. Raisin also saw a 43% increase in post-click engagement. The campaign delivered 45 million impressions for Raisin’s BaaS platform.

 

Inteligência Financeira (Itaú Unibanco) - Financial Services - Very Large

São Paulo, Brazil

Outbrain helped Inteligência Financeira, a portal by Itaú Unibanco, boost qualified traffic. The brand used Outbrain’s automated bidding and generative AI to optimize campaigns with little manual wor...k. Outbrain delivered 18% more clicks and 22% more time spent compared to social and search. Cost per click dropped by 15%. Consistent ad creative and landing pages improved conversions. Outbrain became a key partner for their media mix.

 

DKV - Insurance - Large

Cologne, Germany

Outbrain’s Zemanta helped DKV, a top European health insurer, boost lead generation. DKV wanted more users to learn about and subscribe to their health insurance. They used Zemanta’s native ad platfo...rm to target high-performing audience segments. The campaign cut cost per lead by 23.7% compared to display ads. DKV saw 19% more leads than display and a 60% month-over-month increase in leads.

Outbrain 2023 Recap

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Outbrain

What is Outbrain?

Outbrain is a Content Marketing Software. Outbrain is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions.

This native advertising platform allows users to create ad campaigns and use a set of complex algorithms to organically personalize content in order to be featured on premium media sites. Content such as videos, articles and infographics from different industries are accepted, including technology, fashion, business, politics, literature, science and more.

Outbrain has a user-friendly interface that provides real-time updates and reporting. It has a detailed activity dashboard from where users can track, manage and optimize campaigns through real-time data and analytics.

What is Outbrain used for?

Outbrain is a Content Marketing Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Advertisement, Content Management and Communication Management .

What are the top features of Outbrain?

SEM, Dashboard and Personalization are some of the top features of Outbrain.

Who uses Outbrain?

Outbrain is used by Marketing And Advertising, Pharmaceuticals and Retail among other industries.

What are Outbrain alternatives?

Outgrow, Topic, Renderforest Video and Opinion Stage are popular alternatives for Outbrain.

Where is Outbrain located?

Outbrain is headquartered at 111 W 19th St, 3th floor, New York, 10011, US.
lightning

Peers used Outbrain for advertisement and content management

Outbrain Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.77/5

Read Reviews (2)
Analytics

3.76/5

Read Reviews (64)
Custom Reports

3.42/5

Read Reviews (238)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.77/5

Read Reviews (2)
Analytics

3.76/5

Read Reviews (64)
Custom Reports

3.42/5

Read Reviews (238)

Software Failure Risk Guidance

?

for Outbrain

Overall Risk Meter

Low Medium High

Top Failure Risks for Outbrain

Outbrain Inc News

Partnership

Press Releases about Teads Holding Co.

Teads has formed a strategic partnership with TiVo Ads to enhance premium CTV access. This collaboration combines TiVo Ads’ HomeScreen experiences with Teads’ AI-powered omnichannel activation and measurement capabilities, aiming to improve advertising outcomes across connected TV platforms.

Partnership

Teads Enters Into Partnership With Xperi's TiVo Ads to Expand CTV Footprint

Teads has formed a strategic partnership with Xperi's TiVo Ads to expand their connected TV (CTV) footprint. This collaboration aims to enhance digital advertising capabilities in the CTV space.

Product

Teads Expands Premium CTV Access Through Strategic Partnership with TiVo Ads

Teads has partnered with TiVo Ads to integrate TiVo's HomeScreen ad inventory into Teads' ecosystem, enhancing its Connected TV (CTV) offerings. This collaboration allows advertisers to manage TiVo Ads alongside other omnichannel placements through Teads Ad Manager, expanding Teads' CTV footprint across the US, Canada, and the UK.

Partnership

Teads strikes partnership with Samsung Ads

Teads and Samsung Ads have formed a partnership to enhance advertising solutions. This collaboration aims to leverage Teads' expertise in digital advertising with Samsung Ads' extensive reach in connected TV and digital platforms.

Outbrain Inc Profile

Company Name

Outbrain Inc

Company Website

https://www.outbrain.com/

Year Founded

2006

HQ Location

111 W 19th St, 3th floor, New York, 10011, US

Employees

501-1000

Social

Financials

PRIVATE