Outbrain Overview

Outbrain leverages AI prediction technology to connect businesses with engaged audiences, enhancing marketing and publisher outcomes. By processing over a billion engagement signals each minute, Outbrain provides advertisers with precise audience targeting capabilities. This data-driven approach ensures accountable results throughout the marketing funnel, offering dependable monetization and deeper audience engagement. Businesses benefit from Outbrain's ability to predict user engagement, driving impactful connections with audiences. Trusted by industry leaders, Outbrain stands out in content marketing, delivering measurable success and insights that help advertisers optimize their strategies.

Use Cases

Customers recommend Advertisement, Content Management, Communication Management, as the business use cases that they have been most satisfied with while using Outbrain.

Other use cases:

  • Engagement Management
  • Social Media Management
  • Generation Of New Leads
  • Digital Marketing
  • Media Buying
  • Proposal & Quote Management
  • Public Relations
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Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Outbrain.

Other priorities:

  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Improve ROI
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
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Outbrain Use-Cases and Business Priorities: Customer Satisfaction Data

Outbrain works with different mediums / channels such as Social Media. Promotions. User Generated Content etc.

Outbrain's features include SEM, Dashboard, Personalization, etc. and Outbrain support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Outbrain analytics capabilities include Analytics, and Custom Reports.

Reviews

"We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digit...al ecosystem." - Michael Stephenson

Peer review evidence (same sources as the product rating summary)

"...With various platforms to choose from, it s important to understand where Outbrain stands within the native ads world. ..." 5 Awesome Tips To Help Get Your Outbrain Campaign Approved
"...We're able to get our content posts in front of people that have never heard of our brand before at a low cost...." Peer review by Mary G., Consumer Goods
"...Outbrain allows me to publish my articles and drive traffic to them from websites across the internet!..." Peer review by Verified Reviewer

Outbrain, Outgrow, Renderforest Video, InVideo, TelemetryTV, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Outbrain connects businesses with engaged audiences using AI prediction technology. Better marketing and publisher results are driven by this approach.

Popular Business Setting

for Outbrain

Top Industries

  • Marketing and Advertising
  • Pharmaceuticals
  • Retail

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Outbrain is popular in Marketing And Advertising, Pharmaceuticals, and Retail and is widely used by Mid Market, Small Business, and Enterprise.

Outbrain Customer wins, Customer success stories, Case studies

How efficiently Does Outbrain manage your Content Management?

How efficiently Does Outbrain manage your Communication Management?

How efficiently Does Outbrain manage your Engagement Management?

How can Outbrain enhance your Social Media Management process?

63 buyers and buying teams have used Cuspera to assess how well Outbrain solved their Content Marketing needs. Cuspera uses 2020 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

CUSTOMERS TESTIMONIALS
Outbrain testimonial

Michael Stephenson

Chief Sales Officer

Nine

We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digital ecosystem. Testimonial By Michael Stephenson
Outbrain testimonial

Placido Balmaseda

General Director

WEMASS

We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. Testimonial By Placido Balmaseda
Outbrain testimonial

Fran Wills

CEO of the

Local Media Consortium

Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills
CUSTOMERS TESTIMONIALS
Outbrain testimonial

Michael Stephenson

Chief Sales Officer

Nine

We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digital ecosystem. Testimonial By Michael Stephenson
Outbrain testimonial

Placido Balmaseda

General Director

WEMASS

We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. Testimonial By Placido Balmaseda
Outbrain testimonial

Fran Wills

CEO of the

Local Media Consortium

Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills
 

Aporia LTD - Marketing And Advertising - Medium

Tel Aviv, Israel

Aporia LTD used RSOC to transform its performance marketing strategy. RSOC drove 65% of Aporia’s total activity and boosted activity by 53% from Q1 to Q2 2025. The team focused on mobile optimization..., with 81% of RSOC activity from mobile devices. Aporia targeted over 30 countries, using data-driven decisions and Outbrain’s Amplify platform. Their approach led to global reach and higher campaign efficiency.

 

LikeItMedia - Marketing And Advertising - Small

Berlin, Germany

Outbrain Direct Response helped LikeItMedia, a German performance marketing agency, scale its e-commerce campaigns. The ODR Partnerships Team provided key market insights and strategic introductions,... enabling LikeItMedia to secure better payout terms and expand its campaign portfolio. LikeItMedia scaled daily ad spend to over $7,000 in 10 days and peaked at $115,000 monthly spend. The campaign achieved 5,200 conversions and reached a 90% profit margin in a single day. LikeItMedia expanded into five new markets and sustained long-term growth.

 

Adders - Marketing And Advertising - Small

Adders used Outbrain Direct Response to diversify beyond AdSense for Search. They shifted 100% of their search activity to Related Search for Content. 90% of their traffic moved to mobile. Adders ach...ieved 135% year-on-year revenue growth. The partnership with Outbrain helped them target new markets and scale with strong ROI. Their story shows the power of adaptability in affiliate marketing.

 

Adders - Marketing And Advertising - Small

Outbrain Direct Response helped Adders, an affiliate marketing team, shift from relying only on AdSense for Search to a broader marketing strategy. Adders used RSOC, lead generation, and e-commerce t...o grow. They also added CTV campaigns to their portfolio. Bid automation and targeting new countries improved their results. Adders saw 135% year-over-year revenue growth and 100% of their search activity now comes from RSOC.

 

Laura Geller Beauty - Consumer Goods - Small

New York, USA

Laura Geller Beauty used Outbrain to boost online sales outside paid social channels. The brand ran an open-web campaign with a strict CPA goal and used Outbrain’s Clip format with animated GIFs. Aut...omated bidding helped maximize conversions and keep costs low. In four months, they achieved a 174% ROAS, over 37,000 purchases, and a 20% lower CPA than their target. Outbrain became their second biggest advertising channel.

 

Brooklinen - Retail - Medium

Brooklyn, USA

Brooklinen used Outbrain Lookalike Audiences to target new customers. They built a lookalike audience from their confirmation page data. Brooklinen used top headlines and positive media to reach this... group. The campaign delivered a 2.2x higher conversion rate than their network campaign. Cost per acquisition dropped by 50%. Outbrain helped Brooklinen scale their content marketing results.

Outbrain 2023 Recap

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Outbrain

What is Outbrain?

Outbrain is a Content Marketing Software. Outbrain is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions.

This native advertising platform allows users to create ad campaigns and use a set of complex algorithms to organically personalize content in order to be featured on premium media sites. Content such as videos, articles and infographics from different industries are accepted, including technology, fashion, business, politics, literature, science and more.

Outbrain has a user-friendly interface that provides real-time updates and reporting. It has a detailed activity dashboard from where users can track, manage and optimize campaigns through real-time data and analytics.

What is Outbrain used for?

Outbrain is a Content Marketing Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Advertisement, Content Management and Communication Management .

What are the top features of Outbrain?

SEM, Dashboard and Personalization are some of the top features of Outbrain.

Who uses Outbrain?

Outbrain is used by Marketing And Advertising, Pharmaceuticals and Retail among other industries.

What are Outbrain alternatives?

Outgrow, Renderforest Video, InVideo and TelemetryTV are popular alternatives for Outbrain.

Where is Outbrain located?

Outbrain is headquartered at 111 W 19th St, 3th floor, New York, 10011, US.
lightning

Peers used Outbrain for advertisement and content management

Outbrain Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.77/5 ★

Read Reviews (2)
Analytics

3.76/5 ★

Read Reviews (64)
Custom Reports

3.42/5 ★

Read Reviews (238)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.77/5 ★

Read Reviews (2)
Analytics

3.76/5 ★

Read Reviews (64)
Custom Reports

3.42/5 ★

Read Reviews (238)

Software Failure Risk Guidance

?

for Outbrain

Overall Risk Meter

Low Medium High

Top Failure Risks for Outbrain

Outbrain Inc News

Product

Teads and Koddi Announce Global Partnership to Advance - GlobeNewswire

Teads and Koddi have formed a global partnership to deliver an open, universal OpenRTB standard for onsite retail media inventory. This integration allows advertisers to unify retail media with their omnichannel strategy, enhancing Sponsored Product Ads and Display placements across Koddi-powered networks. The collaboration aims to address fragmentation and lack of standardization in retail media, enabling retailers to maximize inventory yield programmatically.

Product

Teads and Koddi Announce Global Partnership to Advance Programmatic Access to Retail Media - globenewswire.com

Teads and Koddi announced a global partnership to enhance programmatic access to retail media through an OpenRTB standard. This integration allows advertisers to unify onsite retail media with broader omnichannel strategies, activating Sponsored Product Ads and Display placements across Koddi-powered networks. The collaboration aims to address challenges like media network fragmentation and lack of standardization, enhancing retail media activation globally.

Partnership

Teads and Koddi Launch Global Retail Media Partnership Using OpenRTB ...

Teads and Koddi have launched a global retail media partnership using the OpenRTB standard. This collaboration allows advertisers to access onsite retail media inventory through Teads Ad Manager, integrating retail media into broader omnichannel campaigns. The partnership aims to address standardization challenges and expand programmatic access across Koddi-powered networks in the U.S. and Europe.

Executive

Teads Strengthens Leadership Team with Two Senior Appointments - Yahoo Finance

Teads has appointed Alex Underwood as Managing Director of North America and Alena Morris as Senior Vice President, Client Solutions & Strategic Products. These appointments aim to strengthen Teads' leadership team and drive growth in the advertising and technology sectors.

Outbrain Inc Profile

Company Name

Outbrain Inc

Company Website

https://www.outbrain.com/

Year Founded

2006

HQ Location

111 W 19th St, 3th floor, New York, 10011, US

Employees

501-1000

Social

Financials

PRIVATE