Outbrain Overview

Outbrain leverages AI prediction technology to connect businesses with engaged audiences, enhancing marketing and publisher outcomes. By processing over a billion engagement signals each minute, Outbrain provides advertisers with precise audience targeting capabilities. This data-driven approach ensures accountable results throughout the marketing funnel, offering dependable monetization and deeper audience engagement. Businesses benefit from Outbrain's ability to predict user engagement, driving impactful connections with audiences. Trusted by industry leaders, Outbrain stands out in content marketing, delivering measurable success and insights that help advertisers optimize their strategies.

Use Cases

Customers recommend Advertisement, Content Management, Communication Management, as the business use cases that they have been most satisfied with while using Outbrain.

Other use cases:

  • Engagement Management
  • Social Media Management
  • Generation Of New Leads
  • Digital Marketing
  • Media Buying
  • Proposal & Quote Management
  • Public Relations
See all use cases See less use cases

Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Outbrain.

Other priorities:

  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Improve ROI
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
See all business priorities See less business priorities

Outbrain Use-Cases and Business Priorities: Customer Satisfaction Data

Outbrain works with different mediums / channels such as Social Media. Promotions. User Generated Content etc.

Outbrain's features include SEM, Dashboard, Personalization, etc. and Outbrain support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Outbrain analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy." - Fran Wills

Peer review evidence (same sources as the product rating summary)

"...The opportunity to connect advertising expenditure directly to the number of your conversions is a new and exciting offer...." How to Optimize Adwords (Google Ads) Campaigns and Pay for Conversions Only
"...Keep your expectations relatively low and keep monitoring what content, keywords, and posts are doing well and which aren't to maximize your spend...." Peer review by Kathleen F., Marketing and Advertising
"...Publishers use this tool to link to other articles on their own websites, as well as articles on promoted websites...." 38 Content Marketing Tools for Drafting, Creating, Reviewing, and Promoting Content

Outbrain, Outgrow, Topic, Renderforest Video, Opinion Stage, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Outbrain connects businesses with engaged audiences using AI prediction technology. Better marketing and publisher results are driven by this approach.

Popular Business Setting

for Outbrain

Top Industries

  • Marketing and Advertising
  • Pharmaceuticals
  • Retail

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Outbrain is popular in Marketing And Advertising, Pharmaceuticals, and Retail and is widely used by Mid Market, Small Business, and Enterprise.

Outbrain Customer wins, Customer success stories, Case studies

How can Outbrain optimize your Content Management Workflow?

How can Outbrain enhance your Communication Management process?

What benefits does Outbrain offer for Engagement Management?

How does Outbrain facilitate Social Media Management?

63 buyers and buying teams have used Cuspera to assess how well Outbrain solved their Content Marketing needs. Cuspera uses 2020 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

CUSTOMERS TESTIMONIALS
Outbrain testimonial

Fran Wills

CEO of the

Local Media Consortium

Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills
Outbrain testimonial

De Barros Marcio

Head of Programmatic

Opera Ads

Outbrain has proven to be a leader in the native advertising space by joining forces, our partnership with outbrain allows us to connect with consumers on a wider scale. Testimonial By De Barros Marcio
Outbrain testimonial

Placido Balmaseda

General Director

WEMASS

We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. Testimonial By Placido Balmaseda
CUSTOMERS TESTIMONIALS
Outbrain testimonial

Fran Wills

CEO of the

Local Media Consortium

Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills
Outbrain testimonial

De Barros Marcio

Head of Programmatic

Opera Ads

Outbrain has proven to be a leader in the native advertising space by joining forces, our partnership with outbrain allows us to connect with consumers on a wider scale. Testimonial By De Barros Marcio
Outbrain testimonial

Placido Balmaseda

General Director

WEMASS

We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. Testimonial By Placido Balmaseda
 

Aporia LTD - Marketing And Advertising - Medium

Tel Aviv, Israel

Aporia LTD used RSOC to transform its performance marketing strategy. RSOC drove 65% of Aporia’s total activity and boosted activity by 53% from Q1 to Q2 2025. The team focused on mobile optimization..., with 81% of RSOC activity from mobile devices. Aporia targeted over 30 countries, using data-driven decisions and Outbrain’s Amplify platform. Their approach led to global reach and higher campaign efficiency.

 

LikeItMedia - Marketing And Advertising - Small

Berlin, Germany

Outbrain Direct Response helped LikeItMedia, a German performance marketing agency, scale its e-commerce campaigns. The ODR Partnerships Team provided key market insights and strategic introductions,... enabling LikeItMedia to secure better payout terms and expand its campaign portfolio. LikeItMedia scaled daily ad spend to over $7,000 in 10 days and peaked at $115,000 monthly spend. The campaign achieved 5,200 conversions and reached a 90% profit margin in a single day. LikeItMedia expanded into five new markets and sustained long-term growth.

 

Adders - Marketing And Advertising - Small

Adders used Outbrain Direct Response to diversify beyond AdSense for Search. They shifted 100% of their search activity to Related Search for Content. 90% of their traffic moved to mobile. Adders ach...ieved 135% year-on-year revenue growth. The partnership with Outbrain helped them target new markets and scale with strong ROI. Their story shows the power of adaptability in affiliate marketing.

 

Adders - Marketing And Advertising - Small

Outbrain Direct Response helped Adders, an affiliate marketing team, shift from relying only on AdSense for Search to a broader marketing strategy. Adders used RSOC, lead generation, and e-commerce t...o grow. They also added CTV campaigns to their portfolio. Bid automation and targeting new countries improved their results. Adders saw 135% year-over-year revenue growth and 100% of their search activity now comes from RSOC.

 

Laura Geller Beauty - Consumer Goods - Small

New York, USA

Laura Geller Beauty used Outbrain to boost online sales outside paid social channels. The brand ran an open-web campaign with a strict CPA goal and used Outbrain’s Clip format with animated GIFs. Aut...omated bidding helped maximize conversions and keep costs low. In four months, they achieved a 174% ROAS, over 37,000 purchases, and a 20% lower CPA than their target. Outbrain became their second biggest advertising channel.

 

Brooklinen - Retail - Medium

Brooklyn, USA

Brooklinen used Outbrain Lookalike Audiences to target new customers. They built a lookalike audience from their confirmation page data. Brooklinen used top headlines and positive media to reach this... group. The campaign delivered a 2.2x higher conversion rate than their network campaign. Cost per acquisition dropped by 50%. Outbrain helped Brooklinen scale their content marketing results.

Outbrain 2023 Recap

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Outbrain

What is Outbrain?

Outbrain is a Content Marketing Software. Outbrain is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions.

This native advertising platform allows users to create ad campaigns and use a set of complex algorithms to organically personalize content in order to be featured on premium media sites. Content such as videos, articles and infographics from different industries are accepted, including technology, fashion, business, politics, literature, science and more.

Outbrain has a user-friendly interface that provides real-time updates and reporting. It has a detailed activity dashboard from where users can track, manage and optimize campaigns through real-time data and analytics.

What is Outbrain used for?

Outbrain is a Content Marketing Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Advertisement, Content Management and Communication Management .

What are the top features of Outbrain?

SEM, Dashboard and Personalization are some of the top features of Outbrain.

Who uses Outbrain?

Outbrain is used by Marketing And Advertising, Pharmaceuticals and Retail among other industries.

What are Outbrain alternatives?

Outgrow, Topic, Renderforest Video and Opinion Stage are popular alternatives for Outbrain.

Where is Outbrain located?

Outbrain is headquartered at 111 W 19th St, 3th floor, New York, 10011, US.
lightning

Peers used Outbrain for advertisement and content management

Outbrain Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.77/5 ★

Read Reviews (2)
Analytics

3.76/5 ★

Read Reviews (64)
Custom Reports

3.42/5 ★

Read Reviews (238)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.77/5 ★

Read Reviews (2)
Analytics

3.76/5 ★

Read Reviews (64)
Custom Reports

3.42/5 ★

Read Reviews (238)

Software Failure Risk Guidance

?

for Outbrain

Overall Risk Meter

Low Medium High

Top Failure Risks for Outbrain

Outbrain Inc News

Executive

Teads Strengthens Leadership Team with Two Senior Appointments - Yahoo Finance

Teads has appointed Alex Underwood as Managing Director of North America and Alena Morris as Senior Vice President, Client Solutions & Strategic Products. These appointments aim to strengthen Teads' leadership team and drive growth in the advertising and technology sectors.

Partnership

Teads and V Launch Innovative TV HomeScreen Partnership Ahead of Peak Shopping Season

Teads and V have formed a strategic partnership to revolutionize TV HomeScreen advertising. This multi-year collaboration, running through 2028, introduces a market-first approach by allowing brands to target audiences based on screen size and room placement. The initiative aims to enhance consumer engagement during peak shopping seasons like Black Friday and Cyber Monday, offering advertisers a unified entry point to reach audiences globally.

Partnership

Teads and V Launch Innovative TV HomeScreen Partnership Ahead of Peak Shopping Season - GlobeNewswire

Teads and V (formerly VIDAA) have formed a multi-year strategic partnership to innovate TV HomeScreen advertising. This collaboration allows brands to target audiences based on screen size and room placement, enhancing consumer engagement during peak shopping seasons like Black Friday. The partnership leverages hardware-level insights to deliver premium ad experiences globally.

Financial

Teads Holding Co. Earnings Report: Quarterly & Annual Financial Results ...

Teads Holding Co. released its quarterly and annual financial results, detailing revenue, profit, and financial ratios as of June 2026.

Outbrain Inc Profile

Company Name

Outbrain Inc

Company Website

https://www.outbrain.com/

Year Founded

2006

HQ Location

111 W 19th St, 3th floor, New York, 10011, US

Employees

501-1000

Social

Financials

PRIVATE