Outbrain Overview

Outbrain leverages AI prediction technology to connect businesses with engaged audiences, enhancing marketing and publisher outcomes. By processing over a billion engagement signals each minute, Outbrain provides advertisers with precise audience targeting capabilities. This data-driven approach ensures accountable results throughout the marketing funnel, offering dependable monetization and deeper audience engagement. Businesses benefit from Outbrain's ability to predict user engagement, driving impactful connections with audiences. Trusted by industry leaders, Outbrain stands out in content marketing, delivering measurable success and insights that help advertisers optimize their strategies.

Use Cases

Customers recommend Advertisement, Content Management, Communication Management, as the business use cases that they have been most satisfied with while using Outbrain.

Other use cases:

  • Engagement Management
  • Social Media Management
  • Generation Of New Leads
  • Digital Marketing
  • Media Buying
  • Proposal & Quote Management
  • Public Relations
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Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Outbrain.

Other priorities:

  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Improve ROI
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Grow Market Share
  • Establish Thought Leadership
  • Launch New Products
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Outbrain Use-Cases and Business Priorities: Customer Satisfaction Data

Outbrain works with different mediums / channels such as Social Media. Promotions. User Generated Content etc.

Outbrain's features include SEM, Dashboard, Personalization, etc. and Outbrain support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Outbrain analytics capabilities include Analytics, and Custom Reports.

Reviews

"We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership." - Placido Balmaseda

Peer review evidence (same sources as the product rating summary)

"...If you're looking for hyper-targeted native ads, look into other options...." Peer review by Agency
"...This premium PPC program allows you to promote sponsored content on your website...." Pay Per Click Affiliate Programs for Publishers [11 Top Programs]
"...Outbrain is another content syndication tool that helps increase distribution by automatically pushing content across multiple top publishers...." Video marketing strategies explored | Business - Batesville Herald Tribune

Outbrain, Outgrow, Topic, Renderforest Video, Opinion Stage, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Outbrain connects businesses with engaged audiences using AI prediction technology. Better marketing and publisher results are driven by this approach.

Popular Business Setting

for Outbrain

Top Industries

  • Marketing and Advertising
  • Pharmaceuticals
  • Retail

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Outbrain is popular in Marketing And Advertising, Pharmaceuticals, and Retail and is widely used by Mid Market, Small Business, and Enterprise.

Outbrain Customer wins, Customer success stories, Case studies

How can Outbrain optimize your Content Management Workflow?

Why is Outbrain the best choice for Communication Management?

How does Outbrain address your Engagement Management Challenges?

How does Outbrain address your Social Media Management Challenges?

63 buyers and buying teams have used Cuspera to assess how well Outbrain solved their Content Marketing needs. Cuspera uses 2020 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

CUSTOMERS TESTIMONIALS
Outbrain testimonial

Placido Balmaseda

General Director

WEMASS
We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. Testimonial By Placido Balmaseda
Outbrain testimonial

De Barros Marcio

Head of Programmatic

Opera Ads
Outbrain has proven to be a leader in the native advertising space by joining forces, our partnership with outbrain allows us to connect with consumers on a wider scale. Testimonial By De Barros Marcio
Outbrain testimonial

Fran Wills

CEO of the

Local Media Consortium
Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills
CUSTOMERS TESTIMONIALS
Outbrain testimonial

Placido Balmaseda

General Director

WEMASS
We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. Testimonial By Placido Balmaseda
Outbrain testimonial

De Barros Marcio

Head of Programmatic

Opera Ads
Outbrain has proven to be a leader in the native advertising space by joining forces, our partnership with outbrain allows us to connect with consumers on a wider scale. Testimonial By De Barros Marcio
Outbrain testimonial

Fran Wills

CEO of the

Local Media Consortium
Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills

TORRAS - Consumer Electronics - Consumer Electronics

Outbrain helped TORRAS reach high-value users and achieve a 230% ROI. TORRAS used Outbrain’s bid automation to target users interested in tech accessories. The campaign focused on Germany and Japan. ...The Carousel format improved conversion rates by making ads more interactive. TORRAS credits Outbrain’s advertising technology for strong business results.

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Raisin - Financial Services - Financial Services

Outbrain’s bid automation helped Raisin boost lower-funnel conversions by 150%. Raisin used predictive AI algorithms to reach relevant audiences for its savings and investment products. The Clip ad f...ormat with short-form video increased both click-through and conversion rates. Outbrain’s platform drove higher engagement and improved campaign results for Raisin.

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Inteligência Financeira (Itaú Unibanco) - Financial Services - Financial Services

Outbrain's automated bidding tool helped Inteligência Financeira, a portal by Itaú Unibanco, boost qualified traffic and conversions. The brand used Outbrain’s AI to create multiple ad variations fro...m its financial blog content. This approach improved campaign efficiency and unified the user experience. Outbrain became a key partner, delivering results that exceeded expectations for audience growth and cost efficiency.

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Prestiter - Financial Services - Financial Services

Outbrain helped Prestiter lower its cost per acquisition by 15% compared to other platforms. Prestiter used Outbrain’s bid automation tools to target high-intent leads and improve campaign efficiency.... The platform enabled real-time bid adjustments and supported Prestiter’s custom performance goals. Prestiter saw better traffic quality and conversion rates while keeping CPA targets. The marketing director praised Outbrain’s transparency and support.

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Barceló Hotel Group - Hospitality - Hospitality

Outbrain helped Barceló Hotel Group reach new customers in Europe and the Americas. Barceló wanted better results than social channels could deliver. With Outbrain, they ran prospecting campaigns on ...premium publishers. This brought in more qualified traffic and lowered acquisition costs. Outbrain outperformed other open web platforms for reach and quality traffic.

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EcoFlow - Consumer Electronics - Consumer Electronics

Outbrain helped EcoFlow reach new, high-quality leads in Germany. EcoFlow used Outbrain's bid automation and AI to target tech-savvy, high-income users. The platform's contextual technology connected... EcoFlow with audiences interested in technology and the environment. Transparent reporting and optimization tools made tracking results easy. EcoFlow saw strong user engagement and considers Outbrain a key partner for native advertising.

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Outbrain 2023 Recap

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Frequently Asked Questions(FAQ)

for Outbrain

What is Outbrain?

Outbrain is a Content Marketing Software. Outbrain is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions.

This native advertising platform allows users to create ad campaigns and use a set of complex algorithms to organically personalize content in order to be featured on premium media sites. Content such as videos, articles and infographics from different industries are accepted, including technology, fashion, business, politics, literature, science and more.

Outbrain has a user-friendly interface that provides real-time updates and reporting. It has a detailed activity dashboard from where users can track, manage and optimize campaigns through real-time data and analytics.

What is Outbrain used for?

Outbrain is a Content Marketing Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Advertisement, Content Management and Communication Management .

What are the top features of Outbrain?

SEM, Dashboard and Personalization are some of the top features of Outbrain.

Who uses Outbrain?

Outbrain is used by Marketing And Advertising, Pharmaceuticals and Retail among other industries.

What are Outbrain alternatives?

Outgrow, Topic, Renderforest Video and Opinion Stage are popular alternatives for Outbrain.

Where is Outbrain located?

Outbrain is headquartered at 111 W 19th St, 3th floor, New York, 10011, US.
lightning

Peers used Outbrain for advertisement and content management

Outbrain Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.77/5 ★

Read Reviews (2)
Analytics

3.76/5 ★

Read Reviews (64)
Custom Reports

3.42/5 ★

Read Reviews (238)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.77/5 ★

Read Reviews (2)
Analytics

3.76/5 ★

Read Reviews (64)
Custom Reports

3.42/5 ★

Read Reviews (238)

Software Failure Risk Guidance

?

for Outbrain

Overall Risk Meter

Low Medium High

Top Failure Risks for Outbrain

Outbrain Inc News

Partnership

Teads, LG Ad Solutions renew CTV partnership to expand premium ...

Teads and LG Ad Solutions have renewed their partnership to enhance their connected TV (CTV) offerings, focusing on expanding premium advertising inventory. This collaboration aims to leverage both companies' strengths in CTV to provide advertisers with more opportunities to reach audiences through high-quality content.

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Financial

Teads to Release First Quarter 2026 Financial Results on May 7, 2026

Teads Holding Co. will announce its first quarter 2026 financial results on May 7, 2026, before the market opens. A conference call to discuss the results and business outlook will follow.

Read more →
Financial

TEAD Press Release: Teads to Release First Quarter 2026 Financial...

Teads Holding Co. will release its first quarter 2026 financial results on May 7, 2026, before the market opens. A conference call to discuss the results and business outlook will follow at 8:30 a.m. Eastern Time.

Read more →
Partnership

Teads and LG Ad Solutions Expand Global Partnership to Bring High-Attention CTV Ads to the Omnichannel Living Room

Teads and LG Ad Solutions have renewed and expanded their exclusive partnership across APAC and Europe. This collaboration will allow advertisers to access LG Ad Solutions' high-impact native CTV formats on LG Smart TVs in new markets, leveraging Teads' omnichannel platform. The partnership aims to enhance advertisers' reach and engagement with premium audiences, offering advanced measurement tools and creative solutions.

Read more →

Outbrain Inc Profile

Company Name

Outbrain Inc

Company Website

https://www.outbrain.com/

Year Founded

2006

HQ Location

111 W 19th St, 3th floor, New York, 10011, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE