Outbrain Overview
This is a summary of the comprehensive capabilities and benefits of Outbrain based on over 2020 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Outbrain, Taboola, Skyword360, Revcontent, ContentlyOne, etc., all belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Outbrain is right for your needs? Our Cuspera AI engine can evaluate how Outbrain fits your specific business needs, industry, and context. Get your personalized assessment report today.
Outbrain supports business activities such as:
- Advertisement
- Content Management
- Communication Management
- Engagement Management
- Social Media Management
Outbrain can help you with many business goals, such as Acquire Customers, Build Brand Awareness, Increase Sales & Revenue, Improve Brand Engagement, Improve ROI, etc. It can help manage these activities if you use Social Media Promotions User Generated Content etc. for these needs. As a solution, Outbrain's capabilities include SEM, Dashboard, Personalization, etc.
Outbrain was founded in 2006. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. " - Placido Balmaseda
Cuspera Reviews
63 buyers and buying teams have used Cuspera to assess how well Outbrain solved their Content Marketing needs. Cuspera uses 2020 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.
Business Priorities
Acquire Customers and Build Brand Awareness are the most popular business priorities peers achieved using Outbrain.
Use Cases
Peers recommend Advertisement , Content Management , Communication Management , as the business use cases that they have been most satisfied while using Outbrain.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement with Social Media |
3.84/5 ★ |
"...The opportunity to connect advertising expenditure directly to the number of your conversions is a new and exciting offer...." How to Optimize Adwords (Google Ads) Campaigns and Pay for Conversions Only |
| Content Management with Promotions, User Generated Content and Blogs |
4.84/5 ★ |
"...This premium PPC program allows you to promote sponsored content on your website...." Pay Per Click Affiliate Programs for Publishers [11 Top Programs] |
| content publishing |
4.74/5 ★ |
"...Content Promotion Via Outbrain or Taboola Outbrain and Taboola help place native ads...." 34 ways to drive traffic to your site 2018, you must knows this as a publisher |
| content curation |
4.69/5 ★ |
"...Outbrain s programmatic technology will help Evolve Media in curating hyper-personalized content created towards each individual consumer. ..." Outbrain Announces Strategic Global Partnership with Evolve Media |
| content sharing |
4.68/5 ★ |
"...You can select what stories or content you want to feature, publish it, then share the link through your social media channels or email campaigns...." 8 Ways to Spruce Up Your Content Distribution Tactics |
| searching for content |
4.39/5 ★ |
"...You can see your content featured on some high DA sites, meaning you'll get more eyes on it...." Peer review by Louise Armstrong |
| content tracking |
3.69/5 ★ |
"...It serves as the ideal platform for linking both marketers and publishers while carefully monitoring content quality and reducing the usage of different deceptive tactics...." 7 Must-Have And Amazing Tools For Content Marketers |
| Communication Management with Social Media and Website |
4.36/5 ★ |
"...Having links to our content appearing directly on premium publisher sites helped us establish our brand...." Peer review by Zach Zavos, Co-Founder, Conversant Media |
| sending & publishing communications |
4.26/5 ★ |
"...The good news is that networks such as Outbrain have very strict guidelines for both publishers and affiliates...." 5 Awesome Tips To Help Get Your Outbrain Campaign Approved |
| tracking & monitoring communications |
4.86/5 ★ |
"...Managing and monitoring multiple social media channels such as Twitter, Instagram, Facebook, and LinkedIn can be a big drain a team's time...." Content Marketing Tasks to Automate - Business.com |
| PEER EXPERIENCES | |
|---|---|
| Advertisement with Social Media |
3.84/5 ★ |
"...The opportunity to connect advertising expenditure directly to the number of your conversions is a new and exciting offer...." How to Optimize Adwords (Google Ads) Campaigns and Pay for Conversions Only |
|
| Content Management with Promotions, User Generated Content and Blogs |
4.84/5 ★ |
"...This premium PPC program allows you to promote sponsored content on your website...." Pay Per Click Affiliate Programs for Publishers [11 Top Programs] |
|
| content publishing |
4.84/5 ★ |
| content curation |
4.84/5 ★ |
| content sharing |
4.84/5 ★ |
| searching for content |
4.84/5 ★ |
| content tracking |
4.84/5 ★ |
| Communication Management with Social Media and Website |
4.36/5 ★ |
"...Having links to our content appearing directly on premium publisher sites helped us establish our brand...." Peer review by Zach Zavos, Co-Founder, Conversant Media |
|
| sending & publishing communications |
4.36/5 ★ |
| tracking & monitoring communications |
4.36/5 ★ |
40+ more Business Use Cases
Our AI advisor, Wyz, harnessed 2020 insights from peers and experts to help you assess how these Outbrain use cases fit your Content Marketing needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. Testimonial By Placido Balmaseda |
|
|
Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills |
|
We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digital ecosystem. Testimonial By Michael Stephenson |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Placido Balmaseda General Director WEMASS |
We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. Testimonial By Placido Balmaseda |
|
Fran Wills CEO of the Local Media Consortium |
Our mission is to support quality journalism by helping local media companies of all sizes have access to best-in-class business and technology platforms. Partnering with Outbrain is a natural synergy. Testimonial By Fran Wills |
|
Michael Stephenson Chief Sales Officer Nine |
We’re delighted to welcome Outbrain as a partner of Nine. Outbrain as a partner of Nine. Outbrain’s proprietary technology and solutions will offer yet another vehicle for advertisers looking to reach the unique and premium audience within our digital ecosystem. Testimonial By Michael Stephenson |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case study DHL FreightRead More |
|
Case study KarcherRead More |
|
Case study Ogee, AdRizerRead More |
Frequently Asked Questions(FAQ)
for Outbrain
What is Outbrain?
What is Outbrain used for?
What are the top features of Outbrain?
Who uses Outbrain?
What are Outbrain alternatives?
Where is Outbrain located?
Popular Business Setting
for Outbrain
Top Industries
- Marketing and Advertising
- Pharmaceuticals
- Retail
Popular in
- Mid Market
- Small Business
- Enterprise
Peers used Outbrain to Acquire customers and Build brand awareness
Outbrain Alternatives
Peer and Expert Opinion on Features
for Outbrain
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| SEM | Read Reviews (92) |
| Dashboard | Read Reviews (47) |
| Personalization | Read Reviews (28) |
| Widgets | Read Reviews (23) |
| Landing page | Read Reviews (12) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| SEM | Read Reviews (92) |
| Dashboard | Read Reviews (47) |
| Personalization | Read Reviews (28) |
| Widgets | Read Reviews (23) |
| Landing page | Read Reviews (12) |
IT and Other Capabilities
for Outbrain
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (68) |
| Data Import | Read Reviews (100) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (68) |
| Data Import | Read Reviews (100) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (72) |
| Chat Support | Read Reviews (4) |
| Email Support | Read Reviews (1) |
| Phone Support | Read Reviews (1) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (72) |
| Chat Support | Read Reviews (4) |
| Email Support | Read Reviews (1) |
| Phone Support | Read Reviews (1) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (64) |
| Custom Reports | Read Reviews (238) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (64) |
| Custom Reports | Read Reviews (238) |
Software Failure Risk Guidance
?for Outbrain
Overall Risk Meter
Top Failure Risks for Outbrain
Vendor Profile Details
HQ Location
111 W 19th St, 3th floor, New York, 10011, US
Employees
501-1000
Social
Financials
PRIVATE
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