Faraday AI Platform: Product updates, Customer stories, and Insights | 2026 Cuspera

Faraday helps Homie expand into new markets by using location and market intelligence solutions. Homie predicts the best zip codes for high-propensity homebuyers and sellers. With Faraday, Homie buil...t geo-normalized models and custom lookalike audiences for Facebook. This strategy doubled conversion rates and cut acquisition costs by over 33%. Homie makes home buying and selling easier and more affordable.
Show More..

Faraday helped a leading financial services provider use ROI insights to improve their strategy. A routine ROI check found a group of leads that brought more value, even if they converted less often.... Faraday refined the model to target these leads for long-term revenue. The client saw more impact per customer and higher total returns. This also helped them better serve people in financial need.
Show More..

Faraday’s predictive lead scoring AI agents helped a leading direct mail platform triple its outreach. Before, the company only targeted leads showing clear interest, which limited growth. With Farad...ay, they could find likely converters before any site interaction. This allowed them to send three times more mail while keeping conversion rates strong. They are now expanding this predictive approach to reach more prospects earlier.
Show More..

Faraday’s AI-powered recommendation engine helped a subscription box brand improve revenue and retention. The company replaced manual product assignments with Faraday’s algorithm, which matched custo...mers and products using data. An A/B test showed a 5% increase in revenue per customer and a 3% reduction in churn. The brand saw over 5x monthly return on investment. Faraday’s solution outperformed manual rules for four months in a row.
Show More..

Faraday helped a classic car insurer use AI-powered personas to target their ideal audience. The insurer faced high customer acquisition costs and wanted better engagement with collectors. Faraday's ...solution improved campaign targeting and efficiency. In six months, the insurer cut CAC by 67% and increased quote volume by 30%. The company reinvested savings to grow future campaigns.
Show More..