purple Wifi Analytics Overview

Purple-WiFi-Analytics offers website-level insights for physical spaces, tracking demographics, behavior, and return rates. This solution enhances understanding of visitor patterns.

This is a summary of the comprehensive capabilities and benefits of purple Wifi Analytics based on over 89 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

purple Wifi Analytics, belong to a category of solutions that help Location Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if purple Wifi Analytics is right for your needs? Our Cuspera AI engine can evaluate how purple Wifi Analytics fits your specific business needs, industry, and context. Get your personalized assessment report today.

purple Wifi Analytics supports business activities such as:

  • Engaging And Following Up
  • Engaging On Social Media
  • Social Media Marketing
  • Advertisement
  • Campaign Management

purple Wifi Analytics can help you with many business goals, such as Enter New Markets Internationally Or Locally, and Improve Brand Engagement. It can help manage these activities if you use Social Media Offline On Premises etc. for these needs. As a solution, purple Wifi Analytics's capabilities include Capture Information.

purple Wifi Analytics Information Technology and Services Vertical is its biggest customer base.

Reviews

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...." Peer review from Featured Customers

purple Wifi Analytics Reviews

40 buyers and buying teams have used Cuspera to assess how well purple Wifi Analytics solved their Location Based Marketing needs. Cuspera uses 89 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Location Based Marketing needs.

Business Priorities

Enter New Markets Internationally Or Locally and Improve Brand Engagement are the most popular business priorities peers achieved using purple Wifi Analytics.

Other priorities:

See all business priorities See less business priorities

Use Cases

Peers recommend Engaging And Following Up , Engaging On Social Media , Social Media Marketing , as the business use cases that they have been most satisfied while using purple Wifi Analytics.

See all use cases

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engaging And Following Up with Social Media, Offline and On Premises

4.04/5 ★

Read Reviews (4)

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...."
Engaging On Social Media with Social Media, Offline and On Premises

4.34/5 ★

Read Reviews (3)

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...."
Social Media Marketing with Social Media, Offline and On Premises

4.34/5 ★

Read Reviews (3)

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...."
PEER EXPERIENCES
Engaging And Following Up with Social Media, Offline and On Premises

4.04/5 ★

Read Reviews (4)

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...." Peer review from Featured Customers
Engaging On Social Media with Social Media, Offline and On Premises

4.34/5 ★

Read Reviews (3)

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...." Peer review from Featured Customers
Social Media Marketing with Social Media, Offline and On Premises

4.34/5 ★

Read Reviews (3)

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...." Peer review from Featured Customers

Customer Stories

McDonald’s Belgium - Hospitality

McDonald’s Belgium wanted to improve the dining experience and collect customer data. They also wanted to promote their app and fix poor WiFi connections. They used Purple’s WiFi analytics solution i...n over 80 restaurants. Customers could log in easily and see custom splash pages. McDonald’s collected key data and promoted their app. They saw a 90% drop in IT engineer site visits, 4 million WiFi logins per year, and 2.5 million unique users in two years.

Read more →

Harrods - Retail

Harrods wanted more customers to join their loyalty program. They used Purple's guest WiFi to collect customer data and promote the program. Over 581,000 people logged into the WiFi in one year. 38% ...of users agreed to get marketing messages. The value of purchases from these users gave a 54X return on investment. Over 4,400 people signed up for the loyalty program through the WiFi.

Read more →

Miami HEAT - Sports

Purple's Guest WiFi was installed at the Kaseya Center to improve fan experience and collect customer data. The Miami HEAT needed more bandwidth and better ways to engage fans and gather insights. Pu...rple's solution included branded splash pages, WiFi analytics, and easy login options. In the first year, over 290,000 people used the WiFi, with 25% of attendees connecting during events. The HEAT used the data to send offers and boost revenue. 90% of visitors were identified as single-event attendees.

Read more →

c2c - Transportation/trucking/railroad

c2c manages 26 stations and 28 trains in the UK. They wanted to boost smartcard sign-ups, cut third-party booking fees, and collect passenger feedback. They used Purple's branded guest WiFi, CRM inte...gration, and microsurveys. Over 9 months, 81,601 users logged in, 41% opted in for marketing, and 75,109 survey responses were collected. c2c saved £76,809 in online travel agent fees and saw a 151% return on investment. They also received positive feedback from their CRM executive.

Read more →

Walmart Canada - Retail

Purple Guest WiFi helped Walmart Canada deliver fast, free, and secure WiFi across 400+ stores. Walmart Canada wanted a brand-consistent, high-speed guest WiFi that protected customer privacy and mad...e logins easy. Purple installed its solution on over 18,900 Cisco access points. Shoppers could connect instantly with OneClick and get login screens in their own language. In the first year, 120 million visits and 7.2 million unique users were logged on the WiFi. Walmart Canada praised Purple for strong support and quick responses.

Read more →

VCU Health - Hospital & Health Care - Large

Purple's digital wayfinding solution helped VCU Health guide patients across 8 downtown buildings. The Way Finder app uses blue dot navigation and integrates with Google Maps, Apple Maps, and Waze. P...atients get turn-by-turn directions to appointments, reducing stress and helping them arrive on time. VCU Health manages 850,000 outpatient visits yearly and covers 52 acres. The app also helps visitors find dining and parking easily.

Read more →

Popular Business Setting

for purple Wifi Analytics

Top Industries

  • Information Technology and Services
  • Retail
  • Restaurants

Popular in

  • Small Business

Peer and Expert Opinion on Features

for purple Wifi Analytics

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Capture information

4.41/5 ★

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Capture information

4.41/5 ★

Read Reviews (5)

IT and Other Capabilities

for purple Wifi Analytics

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.13/5 ★

Read Reviews (4)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.13/5 ★

Read Reviews (4)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.88/5 ★

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.88/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.87/5 ★

Read Reviews (28)
Custom Reports

4.86/5 ★

Read Reviews (30)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.87/5 ★

Read Reviews (28)
Custom Reports

4.86/5 ★

Read Reviews (30)

Software Failure Risk Guidance

?

for purple Wifi Analytics

Top Failure Risks for purple Wifi Analytics

Vendor Profile Details

Company Name

Purple Wifi Ltd

Company Website

https://purple.ai/

HQ Location

Meadowbank House, Meadowbank Business Park, Tweedle Way, Chadderton, Oldham, OL9 7LD, GB

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES A