purple Wifi Analytics Overview

Purple-WiFi-Analytics offers website-level insights for physical spaces, tracking demographics, behavior, and return rates. This solution enhances understanding of visitor patterns.

Here's the scoop on purple Wifi Analytics! We've gathered over 89 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

purple Wifi Analytics, belong to a category of solutions that help Location Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if purple Wifi Analytics is right for your needs? Our Cuspera AI engine can evaluate how purple Wifi Analytics fits your specific business needs, industry, and context. Get your personalized assessment report today.

purple Wifi Analytics supports business activities such as:

  • Engaging And Following Up
  • Engaging On Social Media
  • Social Media Marketing
  • Advertisement
  • Campaign Management

purple Wifi Analytics can help you with many business goals, such as Enter New Markets Internationally Or Locally, and Improve Brand Engagement. It can help manage these activities if you use Social Media Offline On Premises etc. for these needs. As a solution, purple Wifi Analytics's capabilities include Capture Information.

purple Wifi Analytics Information Technology and Services Vertical is its biggest customer base.

Reviews

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...." Peer review from Featured Customers

purple Wifi Analytics Reviews

40 buyers and buying teams have used Cuspera to assess how well purple Wifi Analytics solved their Location Based Marketing needs. Cuspera uses 89 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Location Based Marketing needs.

Business Priorities

Enter New Markets Internationally Or Locally and Improve Brand Engagement are the most popular business priorities peers achieved using purple Wifi Analytics.

Other priorities:

See all business priorities See less business priorities

Use Cases

Peers recommend Engaging And Following Up , Engaging On Social Media , Social Media Marketing , as the business use cases that they have been most satisfied while using purple Wifi Analytics.

See all use cases

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engaging And Following Up with Social Media, Offline and On Premises

4.04/5 ★

Read Reviews (4)

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...."
Engaging On Social Media with Social Media, Offline and On Premises

4.34/5 ★

Read Reviews (3)

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...."
Social Media Marketing with Social Media, Offline and On Premises

4.34/5 ★

Read Reviews (3)

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...."
PEER EXPERIENCES
Engaging And Following Up with Social Media, Offline and On Premises

4.04/5 ★

Read Reviews (4)

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...." Peer review from Featured Customers
Engaging On Social Media with Social Media, Offline and On Premises

4.34/5 ★

Read Reviews (3)

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...." Peer review from Featured Customers
Social Media Marketing with Social Media, Offline and On Premises

4.34/5 ★

Read Reviews (3)

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...." Peer review from Featured Customers

Customer Stories

McDonald’s Belgium - Hospitality

McDonald’s Belgium wanted to improve the dining experience and collect customer data. They also wanted to promote their app and fix poor WiFi connections. They used Purple’s WiFi analytics solution i...n over 80 restaurants. Customers could log in easily and see custom splash pages. McDonald’s collected key data and promoted their app. They saw a 90% drop in IT engineer site visits, 4 million WiFi logins per year, and 2.5 million unique users in two years.

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Harrods - Retail

Harrods wanted more customers to join their loyalty program. They used Purple's guest WiFi to collect customer data and promote the program. Over 581,000 people logged into the WiFi in one year. 38% ...of users agreed to get marketing messages. The value of purchases from these users gave a 54X return on investment. Over 4,400 people signed up for the loyalty program through the WiFi.

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VCU Health - Hospital & Health Care

VCU Health had many buildings and parking areas in downtown Richmond. Patients and visitors found it hard to get to the right place quickly. VCU Health used Purple’s digital wayfinding and a blue-dot... mobile app. The app covers all 8 buildings and helps people find their way from home to their appointment. It gives turn-by-turn directions and helps visitors find facilities. VCU Health sees about 850,000 outpatient visits each year.

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Walmart Canada - Retail

Walmart Canada wanted to give customers fast, free, and secure guest WiFi in over 400 stores. They needed a solution that kept customer privacy and made logging in easy after the first visit. Purple ...installed their solution on 18,900 Cisco access points. Customers could connect with one click and see the login in their own language. In the first year, over 7.2 million unique users logged in, with 120 million visits to the WiFi network.

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PizzaExpress - Hospitality

PizzaExpress wanted to improve the customer experience and support their digital transformation. They needed to drive customers to use their app and collect more customer data. Purple installed their... solution across 1024 Meraki access points in 470+ restaurants. Diners got secure WiFi and PizzaExpress collected demographic and behavioral data. In two years, they saw 9.2 million customer visits and 3.7 million unique users added to their CRM. They also saw a spike in app downloads and increased customer engagement.

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Croydon Health Services - Hospital & Health Care

Croydon Health Services had a problem with staff losing time helping visitors find their way. Staff lost 633 hours each day, costing £2.1 million a year. They used Purple’s digital wayfinding solutio...n with a mobile app, web platform, and kiosks. Since using the solution, they saved 80,000 hours of staff time. They also saved £730,812 in missed appointment costs. The total savings reached £1.2 million.

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Popular Business Setting

for purple Wifi Analytics

Top Industries

  • Information Technology and Services
  • Retail
  • Restaurants

Popular in

  • Small Business

Peer and Expert Opinion on Features

for purple Wifi Analytics

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Capture information

4.41/5 ★

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Capture information

4.41/5 ★

Read Reviews (5)

IT and Other Capabilities

for purple Wifi Analytics

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.13/5 ★

Read Reviews (4)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.13/5 ★

Read Reviews (4)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.88/5 ★

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.88/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.87/5 ★

Read Reviews (28)
Custom Reports

4.86/5 ★

Read Reviews (30)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.87/5 ★

Read Reviews (28)
Custom Reports

4.86/5 ★

Read Reviews (30)

Software Failure Risk Guidance

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for purple Wifi Analytics

Top Failure Risks for purple Wifi Analytics

Vendor Profile Details

Company Name

Purple Wifi Ltd

Company Website

https://purple.ai/

HQ Location

Meadowbank House, Meadowbank Business Park, Tweedle Way, Chadderton, Oldham, OL9 7LD, GB

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES A