purple Wifi Analytics Overview

Purple-WiFi-Analytics offers website-level insights for physical spaces, tracking demographics, behavior, and return rates. This solution enhances understanding of visitor patterns.

This is a summary of the comprehensive capabilities and benefits of purple Wifi Analytics based on over 89 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

purple Wifi Analytics, belong to a category of solutions that help Location Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if purple Wifi Analytics is right for your needs? Our Cuspera AI engine can evaluate how purple Wifi Analytics fits your specific business needs, industry, and context. Get your personalized assessment report today.

purple Wifi Analytics supports business activities such as:

  • Engaging And Following Up
  • Engaging On Social Media
  • Social Media Marketing
  • Advertisement
  • Campaign Management

purple Wifi Analytics can help you with many business goals, such as Enter New Markets Internationally Or Locally, and Improve Brand Engagement. It can help manage these activities if you use Social Media Offline On Premises etc. for these needs. As a solution, purple Wifi Analytics's capabilities include Capture Information.

purple Wifi Analytics Information Technology and Services Vertical is its biggest customer base.

Reviews

"...The automated emails are good for saving time, allowing us to focus on planning new marketing campaigns...." Peer review by Nick Freeman, Head of Marketing, Pizza Express

purple Wifi Analytics Reviews

40 buyers and buying teams have used Cuspera to assess how well purple Wifi Analytics solved their Location Based Marketing needs. Cuspera uses 89 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Location Based Marketing needs.

Business Priorities

Enter New Markets Internationally Or Locally and Improve Brand Engagement are the most popular business priorities peers achieved using purple Wifi Analytics.

Other priorities:

See all business priorities See less business priorities

Use Cases

Peers recommend Engaging And Following Up , Engaging On Social Media , Social Media Marketing , as the business use cases that they have been most satisfied while using purple Wifi Analytics.

See all use cases

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engaging And Following Up with Social Media, Offline and On Premises

4.04/5 ★

Read Reviews (4)

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...."
Engaging On Social Media with Social Media, Offline and On Premises

4.34/5 ★

Read Reviews (3)

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...."
Social Media Marketing with Social Media, Offline and On Premises

4.34/5 ★

Read Reviews (3)

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...."
PEER EXPERIENCES
Engaging And Following Up with Social Media, Offline and On Premises

4.04/5 ★

Read Reviews (4)

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...." Peer review from Featured Customers
Engaging On Social Media with Social Media, Offline and On Premises

4.34/5 ★

Read Reviews (3)

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...." Peer review from Featured Customers
Social Media Marketing with Social Media, Offline and On Premises

4.34/5 ★

Read Reviews (3)

"...Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data...." Peer review from Featured Customers

Customer Stories

VCU Health - Hospital & Health Care - Large

Purple's digital wayfinding solution helped VCU Health guide patients across 8 downtown buildings. The Way Finder app uses blue dot navigation and integrates with Google Maps, Apple Maps, and Waze. P...atients get turn-by-turn directions to appointments, reducing stress and helping them arrive on time. VCU Health manages 850,000 outpatient visits yearly and covers 52 acres. The app also helps visitors find dining and parking easily.

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Croydon Health Services - Hospital & Health Care

Purple's digital wayfinding solution helped Croydon Health Services save staff time. Staff lost 633 hours per day giving directions, costing £2.1 million a year. Purple implemented web, mobile, and k...iosk wayfinding tools. Since launch, staff saved 80,000 hours and £764,583. Missed appointment costs dropped by £730,812. Total savings reached £1.2 million. Over 58,000 sets of directions were delivered to visitors.

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Harrods - Retail

Purple's Guest WiFi helped Harrods boost loyalty program sign-ups and increase customer engagement. Harrods used a custom splash page to promote their Harrods Rewards program and capture compliant cu...stomer data. Over 581,000 unique users logged in to the WiFi in one year, with 38% opting in for marketing. The campaign delivered a 54X return on investment and drove a 3X ROI from new loyalty members. The solution made WiFi access easy and supported targeted marketing efforts.

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McDonald’s Belgium - Hospitality

Purple’s WiFi analytics solution helped McDonald’s Belgium offer fast, secure guest WiFi in over 80 restaurants. The challenge was to improve the dining experience, capture customer data, and boost a...pp downloads. The solution included custom splash pages and automated marketing tools. Results included a 90% drop in IT engineer site visits, 4 million WiFi logins per year, and 2.5 million unique users added to the CRM in two years. McDonald’s saw over 8 million visits since installation and a sharp rise in app downloads.

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The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust - Hospital & Health Care

Purple's Guest WiFi helped The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust offer free WiFi to patients, visitors, and staff. Before, only a coffee shop had WiFi. Now, the whole hospital... has seamless access. The solution launched in just over 2 weeks. Over 250,000 visitors connect every year. The hospital collects 60,000 CRM records annually. 42% of users are aged 45 and over. Feedback from patients is very positive.

Read more →

Popular Business Setting

for purple Wifi Analytics

Top Industries

  • Information Technology and Services
  • Retail
  • Restaurants

Popular in

  • Small Business

Peer and Expert Opinion on Features

for purple Wifi Analytics

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Capture information

4.41/5 ★

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Capture information

4.41/5 ★

Read Reviews (5)

IT and Other Capabilities

for purple Wifi Analytics

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.13/5 ★

Read Reviews (4)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.13/5 ★

Read Reviews (4)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.88/5 ★

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.88/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.87/5 ★

Read Reviews (28)
Custom Reports

4.86/5 ★

Read Reviews (30)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.87/5 ★

Read Reviews (28)
Custom Reports

4.86/5 ★

Read Reviews (30)

Software Failure Risk Guidance

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for purple Wifi Analytics

Top Failure Risks for purple Wifi Analytics

Vendor Profile Details

Company Name

Purple Wifi Ltd

Company Website

https://purple.ai/

HQ Location

Meadowbank House, Meadowbank Business Park, Tweedle Way, Chadderton, Oldham, OL9 7LD, GB

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES A