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Demand Generation Software 2021: Complete Guide

Demand Generation is a process of generating demand for your products or services through a series of focused targeted marketing programs, which should ultimately lead to new revenue. Demand Generation is a collaborative effort of the marketing and sales team, who work together on leads/pipeline management through the entire sales cycle encompassing everything from the prospect stage to customer retention stage. Learn what is Demand Generation, how it works and how to choose the right Demand Generation software.

Last updated: Apr 14, 2021

Demand Generation Software 2021: Complete Guide

What is Demand Generation?

It used to be that the Sales Team was directly responsible for acquiring new customers, creating a retention strategy for them, and ensuring that adequate opportunities were created to up-sell or cross-sell at these customer sites. It was also the Sales Team that was directly responsible for the generation of Revenue. In the newly evolving competitive scenario, Senior Executives of organizations are mounting more and more pressure on Marketing teams to link their marketing efforts to Revenue directly. It is this newly evolved scenario that has led to the term, “Demand Generation.”

As the term suggests, Demand Generation is a process of generating demand for your products or services through a series of focused targeted marketing programs, which should ultimately lead to new revenue. In the newly evolved scenario, generating demand is a collaborative effort of the Marketing and Sales Team, who work together on leads/pipeline management through the entire sales cycle encompassing everything from the Suspect stage to Customer Retention stage.

Demand Generation is not just about enabling the Marketing team to contribute towards the generation of Revenue. It also allows them to have a hands-on approach to understanding which of their marketing programs are working and which are not meeting the expectations. This allows them to continually moderate, iterate, improve, and change based on market needs.

When this concept first came in vogue, Marketing Teams engaged in accomplishing this task manually by tracking leads from the suspect stage to the revenue generation stage. At that time, technology was not in place to track, filter, and prioritize leads, and hence, the analysis would be done on batches of leads. In managing enormous volumes of leads in bulk rather than individually, much time and energy are wasted on unqualified leads. Hence, the need arose to automate the process with some business intelligence built into it to manage leads effectively and help them convert into customers by personalizing the whole customer experience. This led to the birth of Demand Generation Software.

What is Demand Generation Software?

Demand Generation Software is the new-age marketing process that aids marketing professionals in promoting new products, creating awareness and demand for products and solutions on offer, and expanding to new markets. This is a multi-faceted tool that helps in engaging and in the follow-up process with a lead, right from when the lead may be classified as a ‘prospect’ until she is converted into a Customer.

What is Demand Generation?

Demand Generation Software helps amalgamate the Marketing Process and the Sales Process seamlessly from the lead generation stage through to customer retention processes using the following broad steps.

  • Campaign management is done to attract customers

Interaction with leads begins as part of customer engagement management

  • Proper communication management ensures that communication and content most relevant to the customer are sent and/or published
  • Tracking and monitoring the results of this communication in terms of customer response leads to opportunity identification
  • The Sales Team steps in for opportunity closure and conversion to sale

Loyalty management processes kick in to help in retaining the customer

In the B2B space, Demand Generation Software identifies organizations that visit a company website without the need to ask them to fill any forms. They can screen out individuals and bots to arrive at organizing relevant leads. They can provide a complete trail of how an organization spent time on a website, details of the organization when they last visited the website, how much time they spent, which relevant sections were accessed, and what was the path they took to reach the website. Once the process of lead capture is done, marketers nurture these leads with relevant information to create opportunities, and it is at this stage that the qualified leads are handed over to the sales team for closure.

All lead generation is demand generation. You can not generate a lead without demand.

A F

Anne Fleshman

Autopilot

Social Media is the modern-day Billboard, which plays a key role in brand building. Surveys suggest that 69% of adults and 88% of companies are on social media, which makes a strong case to search for leads on social media. Surveys show that - “71% of commercial buyers begin their research with Google search. 95% of consumers read online business reviews, and 85% trust online reviews as much as a personal recommendation”. Social Media Management plays a key role in the Demand Generation. It provides insight into customer behavior patterns based on their preference of social network, content access, pain areas, purchase behavior, and feedback mechanism. Social media analytics helps run robust campaign management based on customer interest patterns. The advantage of social media management is that all the information related to the customer is available almost on a real-time basis – right from the path by which the customer(s) reached and accessed the information, the amount of time spent, through to the next logical move. Insight into this behavioral pattern can lead to the creation of appropriate advertisements and content management in such a manner that only relevant information is fed to keep the interest alive. The important part of social media strategy is to build trustworthy relationships with your audience where they don’t just look at you as a seller but also as an advisor to resolve their pain points.

Key Features of Demand Generation Software

Key modules of Demand Generation Software include

  • Track and Filter
  • Lead Management
  • Content Creation and Management
  • Email Marketing
  • Social Media Management
  • WebForms
  • Messengers
  • Online Help
  • Interactive Tutorials
  • File Import Facility
  • Integration with CRMs
  • Analytics and Machine Learning capability

Who are the Users of Demand Generation Software?

Demand Generation Software is industry agnostic and can cater to any industry vertical. It can fit any business size too! Some of the major industry users are Software companies, Media and Publishing houses, Healthcare, Education, Travel & Tourism, Consumer Products, and Financial Services.

The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel.

D K

Doug Kessler

Co-founder, Velocity Partners

End Users of this software tend to be Marketing and Sales Teams, who, as described above, use their Demand Generation muscle to work in tandem, like in a team sport, to achieve operational excellence in creating substantially higher quality marketing impact.

Benefits of Demand Generation Software

Benefits of Demand Generation Software

Demand generation software is meant for marketers to manage the customer life cycle from being a lead or a prospect to a repeat customer. The software can help the marketers segment the customers, engage them appropriately, and build long term relationships. Some products enable targeted content distribution for maximizing engagement. The software can also be used to generate interest and leads for the current, new, or next-gen products, and manage the leads from the capture through conversion. Some of the software products can also support conversion optimization and sales; in those cases, the software becomes a platform to align Marketing and Sales teams. Recent genres of these software products can also address demand generation through social media.

The lead generation process starts by finding out where your target market ‘lives’ on the web.

W D

Wayne Davis

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Buyer’s Guide to Demand Generation Software

The Demand Generation category encompasses a wide range of marketing and sales activities. It overlaps with many other categories such as Campaign Management Software, Content Marketing Software, Marketing Automation Software, Lead Management software, and so on. The first step then is to be clear on the business needs, and then, to focus on the software category.

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For instance, Demand Generation Software can aid in cleaning up and deduplication of customer databases by analyzing data from responses, participation in market surveys, user campaigns, and inbound marketing. The emphasis you will place on this capability is necessarily different for different businesses. Bringing clarity to the processes that need to be addressed is the first step in software selection.

Once the list of capabilities is well established, each of the process areas would have its own demands on software capabilities. For example, being able to access the data in your databases (data import) is a critical requirement to deliver clean and deduplicated datasets.

Similarly, for managing any customer engagement, you may need to ensure that the software is GDPR compliant.

Since Demand Generation Software covers a fairly intensive process spanning pretty much all customer interaction interfaces, deploying it is quite an involved commitment. It is important to assess the need and extent of business process migration, including change management.

You will also need to assess the integration needs with your existing marketing stack.

Many software products address a specific set of industry verticals well. Demand Generation software is no different. Similarly, the size of the business can be a determining factor for the kind of software required. It is important to prioritize the products that have a significant presence in your industry and segment.

Given the sensitive nature of the data managed by the software, security considerations play a significant role.

Other common considerations for all software product purchases include the total cost of ownership (including costs beyond price, such as implementation costs, training costs), support capabilities of the vendors, and Cloud versus on-site implementation.

ROI of Demand Management Software

The best way to arrive at ROI calculations for Demand Generation Software could be to compare the traditional and automated modes of the sales process, starting from lead generation and extending all the way to closure. The metrics that could be taken into consideration are success percentage, average lead cost, the average cost per acquisition, average deal size, and the time taken to close a deal. Another important factor that could be taken into consideration is Customer Lifetime Value representing the amount of money that a customer might spend on the company’s products during their ‘customer lifetime’.

It would also be ideal to classify the deals by their size and the kind of campaigns run to close such deals. This will give a clear picture to arrive at insights into which modes of campaign work the best, and will also help in terms of customer profiling for building future sales strategies.

Trends and AI in Demand Generation Software

Moving forward, B2B Marketing Teams will leverage the power of technology in personalizing content to resonate with the needs of the customer to make it more relevant for a faster decision-making process.

Use of a combination of Machine Learning, AI, Social Media, modern and evolving technology tools will be the new means for lead generation, and this will happen at a fraction of the investment with a better rate of success than the traditional model.

AI solutions help in analyzing large sets of data to create solutions that can be independent and can improve productivity by offloading tasks to bots, such as handling messenger queries through chatbots through predictive algorithms on a 24*7 basis thereby reducing the cost of trained executives.

Instead of white papers and brochures, Video Marketing will be a new trend for educating audiences about products and solutions. It is suggested that Videos will make 80% of the consumer online traffic, with some platforms such as Facebook, Instagram, and YouTube taking the lead among social media platforms for Video Marketing.

Since all customers may not be on the same platform, the use of multi-channel strategies will be adopted for effective reach. The content will be amplified across multiple channels like Social Media, Email Newsletters, Content Distribution Platforms, Online Ads, Online Groups.

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409 Demand Generation Software

Outgrow

Outgrow.co | Interactive Quizzes | Interactive Calculators

4.86

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Outgrow Icon

Outgrow

4.86
★★★★★
★★★★★
Outgrow.co | Interactive Quizzes | Interactive Calculators

Outgrow provides Marketing Toolkit to Marketers to engage their customers that helps in lead conversion and generate referral traffic.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Generation of new leads
Top Features : Calculator,Interactive content,Templates
Outgrow Icon

Vendor: Outgrow

HQ Location: 401 Park Avenue, New York, NY 10016, US

Preferred Patron

Customer Loyalty Software Program for businesses

4.82

Read Reviews
Preferred Patron Icon

Preferred Patron

4.82
★★★★★
★★★★★
Customer Loyalty Software Program for businesses

Preferred Patron is a customer loyalty management solution designed for companies of all sizes that offers incentive promotions, visitor loyalty management, multi-channel marketing and gift card management functionalities within a suite. Preferred Patron currently helps businesses across the retail, automotive, healthcare, gaming, hospitality, cosmetics, salon and spa, health and fitness, golf resort and country club, and café and pub industries to increase their customer engagement and retention.

Highlights
Top Business Usecases : Loyalty management,Helpdesk management,Engagement management
Top Features : Personalization
Preferred Patron Icon

Vendor: Preferred market Solutions

Company Size: 11-50

HQ Location: 3 Canale Dr, Egg Harbor Township, New Jersey 08234, US

Financials: NA

NiceJob

Get More Reviews. Build a Great Reputation

4.80

Read Reviews
NiceJob Icon

NiceJob

4.80
★★★★★
★★★★★
Get More Reviews. Build a Great Reputation

NiceJob a reputation management tool is the easiest way to get more reviews and build a reputation. It creates social media buzz, improves SEO, and win more sales. It helps to acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Rating and review management,Social media management,Engagement management
Top Features : SEO,Personalization,Templates
NiceJob Icon

Vendor: NiceJob

Company Size: 11-50

HQ Location: 309 W Cordova St, Vancouver, British Columbia CA

Financials: Private

Uplead

UpLead | B2B Database & Business Contact Data Provider

4.77

Read Reviews
Uplead Icon

Uplead

4.77
★★★★★
★★★★★
UpLead | B2B Database & Business Contact Data Provider

UpLead is an online lead generation platform for marketing, sales and recruitment teams to drive growth, increase revenue and increase number of prospects.

Highlights
Top Business Usecases : Generation of new leads,Lead qualification,Engagement management
Top Features : Personalization
Uplead Icon

Vendor: Uplead

Company Size: 11-50

HQ Location: 340 S Lemon Ave Ste 1022 Walnut, CA 91789

Financials: Series A

Novocall

Callback and Call Scheduling Software Features | Novocall

4.77

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Novocall Icon

Novocall

4.77
★★★★★
★★★★★
Callback and Call Scheduling Software Features | Novocall

Novocall is a Call Automation Tool that drive conversations and improve conversion rates by simplifying business conversations between the team and the customer. It helps to increase sales and revenue and acquire customers.

Highlights
Top Business Usecases : Sales call management,Communication management,Sending & publishing communications
Top Features : Widgets,Personalization,Recording
Novocall Icon

Vendor: Novocall

Company Size: 1-10

HQ Location: 71 Ayer Rajah Crescent, Singapore 139951 #07-26, Singapore, Singapore 139951, SG

Financials: Private

OSI Affiliate Software

Affiliate Software Features

4.72

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OSI Affiliate Software Icon

OSI Affiliate Software

4.72
★★★★★
★★★★★
Affiliate Software Features

OSI Affiliate Software allows the customers to easily promote the brand across all the social networks. It helps to improve brand engagement and increase sales and revenue.

Highlights
Top Business Usecases : Referral management,Campaign management,Promotion management
Top Features : Personalization,Recording,SEO
OSI Affiliate Software Icon

Vendor: Omnistar Interactive

HQ Location: 14330 Paradise Tree Drive, Orlando, Florida 21045, US

Tapmango

Customer Loyalty and Online Ordering Platform

4.70

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Tapmango Icon

Tapmango

4.70
★★★★★
★★★★★
Customer Loyalty and Online Ordering Platform

TapMango is a customer loyalty and marketing platform that allows any retail store or restaurant to create and manage their own customer loyalty program, all branded to their business. The solution empowers business in the apparel, automotive, beauty, nutrition, healthcare, and entertainment industries to build branded reward programs.

Highlights
Top Business Usecases : Loyalty management,Engagement management,Engaging and following up
Top Features : Feedback surveys,Personalization,Alerts: popups & Notifications
Tapmango Icon

Vendor: Tapmango

Founded: 2009

Company Size: 11-50

HQ Location: 5775 Yonge St, Suite 1801 Toronto, Ontario M2M 4J1 Canada

Financials: Private

ProveSource

Skyrocket Your Conversions with Social Proof

4.69

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ProveSource

4.69
★★★★★
★★★★★
Skyrocket Your Conversions with Social Proof
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Social media marketing
Top Features : Alerts: popups & Notifications,Widgets,Landing page
ProveSource Icon

Vendor: ProveSource

Company Size: 1-10

HQ Location: Helkikey HaOr 16, Be'er Sheva, HaDarom 84451, IL

Cognism

Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution

4.67

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Cognism

4.67
★★★★★
★★★★★
Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution

Cognism is a B2B lead generation software created for Sales and Marketing leaders and Recruiters.

Highlights
Top Business Usecases : Generation of new leads,Engagement management,Account management
Top Features : Personalization,Recording,Dashboard
Cognism Icon

Vendor: Cognism

Company Size: 101-250

HQ Location: 92 Albert Embankment, London, England SE1 7, GB

Financials: Series B

NetHunt CRM

Simple, yet powerful CRM for small businesses

4.67

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NetHunt CRM Icon

NetHunt CRM

4.67
★★★★★
★★★★★
Simple, yet powerful CRM for small businesses

NetHunt CRM is a customer relationship management (CRM) software solution purpose-built to work closely with Gmail accounts and Google applications. It enables businesses to manage interactions and records directly from the inbox.

Highlights
Top Business Usecases : Communication management,Engagement management,Engaging and following up
Top Features : Recording,Personalization,Templates
NetHunt CRM Icon

Vendor: NetHunt

Company Size: 11-50

HQ Location: 56 Daly Street, Belize City, Belize District, Belize

Financials: Private

Zinrelo Loyalty Rewards Program

Loyalty Rewards Program to maximize customer engagement, retention and revenue

4.66

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Zinrelo Loyalty Rewards Program Icon

Zinrelo Loyalty Rewards Program

4.66
★★★★★
★★★★★
Loyalty Rewards Program to maximize customer engagement, retention and revenue

Zinrelo is a loyalty and customer engagement platform that provides 360 degree customer engagement. It is an omnichannel loyalty platform that supports desktop, mobile and physical stores. It supports multiple dimensions of loyalty including transactional, social, advocacy, engagement and behavioral loyalty. It helps to increase repeat purchase and grow revenue.

Highlights
Top Business Usecases : Loyalty management,Engagement management,Engaging and following up
Top Features : Dashboard,Alerts: popups & Notifications
Zinrelo Loyalty Rewards Program Icon

Vendor: Zinrelo

Company Size: 11-50

HQ Location: San Jose, California

Financials: Seed

VoilaNorbert

Email Finder - Find anyone's email address Norbert

4.66

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VoilaNorbert

4.66
★★★★★
★★★★★
Email Finder - Find anyone's email address Norbert
Highlights
Top Business Usecases : Generation of new leads,Contact list management,Public relations
Top Features : Personalization
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Vendor: Voilanorbert

Company Size: NA

Financials: NA

OptiMonk

On-Site Messages & Exit-Intent Popups for eCommerce

4.65

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OptiMonk

4.65
★★★★★
★★★★★
On-Site Messages & Exit-Intent Popups for eCommerce

OptiMonk is a lead generation platform that helps to convert website visitors into customers. It helps to increase sales and revenue and enhance customer relationships.

Highlights
Top Business Usecases : Generation of new leads,Digital marketing,Engagement management
Top Features : Alerts: popups & Notifications,Templates,Personalization
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Vendor: OptiMonk

HQ Location: Kassai út, Debrecen, Hajdú-Bihar HU

LeadFuze

B2B Lead Generation Software. Search For New Potential Customers, Instantly

4.65

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LeadFuze

4.65
★★★★★
★★★★★
B2B Lead Generation Software. Search For New Potential Customers, Instantly

LeadFuze is a Lead Generation Software that provides best-in-class lead contact data. It leverages AI to discover specific leads in particular roles and industries. It has contact data for 300M+ people and 14M+ companies that are verified and cleansed in real-time. It is used by Sales, Marketing and Recruiting teams and Marketing agencies. For Sales teams, it provides hypertargeted search leads with actual contact data. Marketers can build lead lists for custom audience ad targeting and for outreach.

Highlights
Top Business Usecases : Generation of new leads,Engagement management,Engaging and following up
Top Features : Personalization,SEM,Templates
LeadFuze Icon

Vendor: LeadFuze

Founded: 2014

Company Size: 11-50

HQ Location: 20280 N 59th Ave Suite #115-141 Glendale, AZ 85308

Financials: Seed

SecondStreet

Second Street | Monetize Your Audience

4.64

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SecondStreet

4.64
★★★★★
★★★★★
Second Street | Monetize Your Audience
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Templates,Interactive content,Dashboard
SecondStreet Icon

Vendor: SecondStreet

Company Size: 51-100

HQ Location: 1017 Olive Street, Mezzanine Level, Saint Louis, Missouri 63101, US

Financials: Private

CallRail

Tracking and analytics for phone calls and web forms

4.62

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CallRail

4.62
★★★★★
★★★★★
Tracking and analytics for phone calls and web forms

CallRail is a cloud-based call tracking and marketing analytics solution designed for data-driven marketers. It is leveraged by the advertisers to track and optimize their advertising campaigns, increase sales effectiveness and also to improve customer retention.

Highlights
Top Business Usecases : Communication management,Tracking & monitoring communications,Sales call management
Top Features : Recording,SEM,Dashboard
CallRail Icon

Vendor: Callrail

Founded: 2011

Company Size: 101-250

HQ Location: 100 Peachtree Street NW Suite 2700 Atlanta, GA 30303

Financials: Series A

Influitive

Customer Advocacy SaaS – Gamify, Engage and Reward

4.62

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Influitive

4.62
★★★★★
★★★★★
Customer Advocacy SaaS – Gamify, Engage and Reward

Influitive is an engagement and advocacy software used by the Product, Support, Marketing and Customer teams across organization to engage with the brands in the relevant space from anywhere. It is used to generate product feedback from detractors and give promoters opportunities to advocate.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advocacy management
Top Features : Gamification,Alerts: popups & Notifications,Feedback surveys
Influitive Icon

Vendor: Influitive

Founded: 2010

Company Size: 101-250

HQ Location: 111 Peter Street, 3rd Floor Toronto ON M5V 2H1

Financials: Private

VisitorTrack

Visitor Tracking Software

4.62

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VisitorTrack

4.62
★★★★★
★★★★★
Visitor Tracking Software

VisitorTrack is a lead mining and website visitor platform for marketing, sales teams to convert customer into prospects and generate leads.

Highlights
Top Business Usecases : Generation of new leads,Engaging and following up,Engagement management
Top Features : Alerts: popups & Notifications,Personalization,Recording
VisitorTrack Icon

Vendor: netFactor

Company Size: 11-50

Financials: Series A

Leadgnome

LeadGnome: Reply Email Mining for Marketing & Sales Automation

4.62

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Leadgnome

4.62
★★★★★
★★★★★
LeadGnome: Reply Email Mining for Marketing & Sales Automation

Leadgnome is a B2B Reply Email Mining Solution that reviews every email reply and synchronizes the data with marketing automation platforms or CRM.

Highlights
Top Business Usecases : Generation of new leads,Communication management,Sending & publishing communications
Top Features : Alerts: popups & Notifications,Auto responder,Recording
Leadgnome Icon

Vendor: Leadgnome

Founded: 2014

Company Size: 1-10

HQ Location: 22 Captain Browns Lane, Acton, MA 01720

Financials: Private

CUGIC LIVE CHAT

CUGIC | Reach customers in real-time via CUGIC live chat

4.62

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CUGIC LIVE CHAT

4.62
★★★★★
★★★★★
CUGIC | Reach customers in real-time via CUGIC live chat
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Helpdesk management
Top Features : Dashboard,Widgets,Personalization
CUGIC LIVE CHAT Icon

Vendor: Cugic

Company Size: NA

HQ Location: 63 Moran Ave, Suite B, Princeton, NJ 08542 USA.

Social Spiral

Loyalty Platform for the customers to join, and easy to engage the customers.

4.62

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Social Spiral

4.62
★★★★★
★★★★★
Loyalty Platform for the customers to join, and easy to engage the customers.

Social Spiral is a loyalty platform that makes it simple for customers to join, and easy to engage customers. It is used by small-to-medium businesses, media and agencies. It helps to engage customers from traditional media and encourage customers to share, opt-in (SMS/email) and give feedback.

Highlights
Top Business Usecases : Loyalty management,Promotion management,Engagement management
Social Spiral Icon

Vendor: Social Spiral

Company Size: 2-10

HQ Location: 220 20th Street West, Saskatoon, SK S7M 0W9, CA

Viralsweep

Viral Marketing Platform - ViralSweep

4.61

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Viralsweep

4.61
★★★★★
★★★★★
Viral Marketing Platform - ViralSweep
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Viral marketing
Top Features : Widgets,Landing page
Viralsweep Icon

Vendor: Viralsweep

Founded: 2012

Company Size: 1-10

Financials: Private

bant.io

Bant.io - B2B Lead Generation | Trusted Worldwide

4.61

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bant.io

4.61
★★★★★
★★★★★
Bant.io - B2B Lead Generation | Trusted Worldwide

bant.io is an all-in-one lead generation and sales acceleration solution that helps automate the customer acquisition with data-driven experiments, making failure impossible. It helps to acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Generation of new leads,Advertisement,Conversion management
Top Features : SEM,Dashboard,Personalization
bant.io Icon

Vendor: Bant.io

Company Size: 11-50

HQ Location: 142 Cromwell Road, London, England SW7 4, GB

Financials: NA

Vanillasoft Inside Sales CRM

Sales Engagement Software for Inside Sales

4.61

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Vanillasoft Inside Sales CRM

4.61
★★★★★
★★★★★
Sales Engagement Software for Inside Sales

VanillaSoft is a cloud-based sales engagement solution that combines functions like CRM, lead management and telemarketing which helps inside sales teams in businesses manage their daily operations.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Telemarketing
Top Features : Personalization,Recording,Templates
Vanillasoft Inside Sales CRM Icon

Vendor: Vanillasoft

Founded: 2005

Company Size: 11-50

HQ Location: 4965 Preston Park Blvd., Suite 850 Plano, TX 75093

Financials: Private

ConnectLeader

Intelligent Sales Engagement Platform delivering revenue and increased B2B sales productivity

4.60

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ConnectLeader

4.60
★★★★★
★★★★★
Intelligent Sales Engagement Platform delivering revenue and increased B2B sales productivity

ConnectLeader is a Sales Engagement Platform that helps to reach the B2B sales leads fast through phone, email, text, video, and social. It helps to increase sales and revenue and acquire customers.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Telemarketing
Top Features : Personalization,Recording,Predictive intelligence
ConnectLeader Icon

Vendor: ConnectLeader

Company Size: 101-250

HQ Location: 7 Stiles Road, Suite 102, Salem, NH 03079, US

Hey Oliver

heyoliver - All-in-one Marketing Automation Software ...

4.60

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Hey Oliver

4.60
★★★★★
★★★★★
heyoliver - All-in-one Marketing Automation Software ...
Highlights
Top Business Usecases : Campaign management,Engagement management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
Hey Oliver Icon

Vendor: Hey Oliver

Company Size: 11-50

HQ Location: 38, Byron Street, 503, Nicosia, Nicosia 1096, CY

Saleswings

SalesWings: Sales Lead Scoring & Website Tracking Software

4.60

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Saleswings

4.60
★★★★★
★★★★★
SalesWings: Sales Lead Scoring & Website Tracking Software

Saleswings is a sales lead scoring and website tracking software. SalesWings enables the sales and marketing teams to constantly engage in more timely with their leads with fully personal conversations. It helps to understand their leads better and guide towards being a more effective in pursuing and closing leads.

Highlights
Top Business Usecases : Lead tracking,Lead scoring,Engagement management
Top Features : Alerts: popups & Notifications,Predictive scoring,Personalization
Saleswings Icon

Vendor: Saleswings

Founded: 2016

Company Size: 1-10

HQ Location: Route de la Feuillère 29 1010 Lausanne

Financials: Seed

Maroon.Ai

Maroon.ai | Predictive Analytics for B2B marketers

4.60

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Maroon.Ai

4.60
★★★★★
★★★★★
Maroon.ai | Predictive Analytics for B2B marketers

Maroon.Ai is a predictive analytics platform providing marketing intelligence to B2B companies. It allows businesses to predict prospect behavior using aggregated and curated data and allows them to predict buyers’ intent through predictive data.

Highlights
Top Business Usecases : Generation of new leads,Lead qualification,Lead scoring
Top Features : Dashboard,Predictive scoring,Personalization
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Vendor: Maroon.ai

Company Size: 11-50

HQ Location: 21s N 12th St, Philadelphia, Pennsylvania 19107, US

Financials: Seed

Waypoint Software

Automated Lead Management Software

4.58

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Waypoint Software

4.58
★★★★★
★★★★★
Automated Lead Management Software
Highlights
Top Business Usecases : Helpdesk management,Lead management,Campaign management
Top Features : Feedback surveys,SEO
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Vendor: Waypoint Software

Company Size: 1-10

HQ Location: Atlantic Pavilion Building 245 N. Ocean Boulevard Suite #203, Deerfield Beach, FL 33441, US

ClosePlan

combines your Sales Strategy, Sales Process and Sales Methodology natively in Salesforce

4.57

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ClosePlan

4.57
★★★★★
★★★★★
combines your Sales Strategy, Sales Process and Sales Methodology natively in Salesforce

ClosePlan is a purpose-built enterprise sales application for sales teams to help them close deals more efficiently.

Highlights
Top Business Usecases : Playbook creation,Forecasting,Lead qualification
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Vendor: ClosePlan

Company Size: 2-10

Financials: Private

iCapture

Lead Capture App for Trade Shows and Events - iCapture

4.57

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iCapture

4.57
★★★★★
★★★★★
Lead Capture App for Trade Shows and Events - iCapture
Highlights
Top Business Usecases : Trade show marketing,Engaging and following up,Engagement management
Top Features : Capture information,Personalization
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Vendor: iCapture

Company Size: 11-50

HQ Location: 250 W Bobwhite Ct, Boise, Idaho 83706, US

Financials: Private

RealtimeCRM

Know your business like the back of your hand - RealtimeCRM

4.57

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RealtimeCRM

4.57
★★★★★
★★★★★
Know your business like the back of your hand - RealtimeCRM
Highlights
Top Business Usecases : Sales document management,Contact list management,Call recording
Top Features : Recording
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Vendor: Cambridge Software

Company Size: 11-50

HQ Location: St John's Innovation Centre, Cowley Road, Cambridge, CB4 0WS

Financials: Private

Sociabble

The Employee Communications and Advocacy Platform

4.57

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Sociabble

4.57
★★★★★
★★★★★
The Employee Communications and Advocacy Platform

Sociabble is an enterprise-level social media solution for employee communications and advocacy, social selling and Brand advocacy. It is the robust and best fit especially for global financial services with multilingual social network requirements. It digitally empowers a large and diverse group of users to stay connected through alerts and notifications on mobile devices.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Content management
Top Features : Gamification,Alerts: popups & Notifications,Personalization
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Vendor: Sociabble

Company Size: 11-50

HQ Location: 22 Rue Chapon, Paris, IdF 75003, FR

Financials: Private

Fivestars

FiveStars Customer Acquisition and Customer Loyalty Program

4.57

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Fivestars

4.57
★★★★★
★★★★★
FiveStars Customer Acquisition and Customer Loyalty Program

Fivestars is a Marketing platform for local businesses. It is a loyalty system that enables businesses to attract and retain customers and convert potential clients by providing them with rewards for their brand loyalty.

Highlights
Top Business Usecases : Loyalty management,Promotion management,Discount management
Top Features : Alerts: popups & Notifications,Personalization,Dashboard
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Vendor: Fivestars

Founded: 2011

Company Size: 251-500

Financials: Series C

RollWorks

Account-Based Platform, the B2B and ABM solution

4.57

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RollWorks

4.57
★★★★★
★★★★★
Account-Based Platform, the B2B and ABM solution

RollWorks is an ABM platform for marketing,sales teams to increase lead generation, close the deals faster and increase revenue.

Highlights
Top Business Usecases : Account management,Advertisement,Engagement management
Top Features : Personalization,SEM,Dashboard
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Vendor: NextRoll

HQ Location: San Francisco, California

Gazelle.ai

AI-enabled Business Intelligence platform designed to identify fast-growth companies

4.56

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Gazelle.ai

4.56
★★★★★
★★★★★
AI-enabled Business Intelligence platform designed to identify fast-growth companies
Highlights
Top Business Usecases : Competitive intelligence,Business development,Forecasting
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Vendor: Gazelle.ai

Company Size: 11-50

HQ Location: 416 De Maisonneuve Blvd West, Suite 1000, Montreal, Quebec H3A 1L2, CA

ProspectVision™

Track Website Visitors with ProspectVision™ - Lead Liaison

4.56

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ProspectVision™

4.56
★★★★★
★★★★★
Track Website Visitors with ProspectVision™ - Lead Liaison
Highlights
Top Business Usecases : Communication management,Campaign management,Sending & publishing communications
Top Features : Landing page,Alerts: popups & Notifications,Personalization
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Vendor: Lead Liaison

Company Size: 11-50

HQ Location: 13101 Preston Rd Ste 110 – 159, Dallas, Texas 75240, US

Financials: Private

Avochato

Texting for business the easy way

4.56

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Avochato

4.56
★★★★★
★★★★★
Texting for business the easy way

Avochato is a mobile messaging CRM platform to manage conversations in one simple go. It is suitable for the sales, support and operations team in any company to communicate efficiently under one platform.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Personalization,Alerts: popups & Notifications,Widgets
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Vendor: Avochato

Company Size: 11-50

Financials: Series A

Tapfiliate

Affiliate Tracking Software

4.56

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Tapfiliate

4.56
★★★★★
★★★★★
Affiliate Tracking Software

Tapfiliate is a cloud-based software that enables to create, track and optimize your affiliate marketing and referral programs. It is suited for any internet-based business to set up affiliate marketing, recruit affiliates and reward them to boost sales.

Highlights
Top Business Usecases : Social media management,Referral management,Scheduling post to social media
Top Features : Personalization,Dashboard,White label
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Vendor: Tapfiliate

Founded: 2014

Company Size: 1-10

HQ Location: Rapenburgerstraat 173 Amsterdam, Netherlands

Financials: Private

Bambu by Sprout Social

The easiest employee advocacy platform

4.55

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Bambu by Sprout Social

4.55
★★★★★
★★★★★
The easiest employee advocacy platform

Bambu by Sprout Social is an employee advocacy platform. Bambu gives employees a simple way to share curated, pre-approved content across their social networks. Effective employee engagement and advocacy can turn the organization into a powerful marketing engine that boosts the business functions that matter the most.

Highlights
Top Business Usecases : Social media management,Content management,Engagement management
Top Features : Personalization,Gamification,Dashboard
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Vendor: SproutSocial

Founded: 2010

Company Size: 101-250

HQ Location: 131 S. Dearborn St. Suite 700 Chicago, IL 60603

Financials: Series D

Personizely

Targeted Widgets and Website Personalization

4.55

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Personizely

4.55
★★★★★
★★★★★
Targeted Widgets and Website Personalization
Highlights
Top Business Usecases : Engaging and following up,Engagement management,Cross selling
Top Features : Personalization,Widgets,Alerts: popups & Notifications
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Vendor: Personizely

Company Size: 2-10

HQ Location: Bulevardul ?tefan cel Mare ?i Sfânt, Chi?in?u, MD

Financials: NA

NetLine Corporation

The comprehensive lead generation solution built upon first party data

4.53

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NetLine Corporation

4.53
★★★★★
★★★★★
The comprehensive lead generation solution built upon first party data

NetLine Corporation enables to promote content with B2B content syndication lead generation network. NetLine provides an excellent platform for amplifying your reach by enabling users to drive a new generation. Netline Solutions offers customized solutions to businesses in the field of software development, mobile app development, digital marketing, video editing, and motion graphics.

Highlights
Top Business Usecases : Generation of new leads,Account management,Engagement management
Top Features : Personalization
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Vendor: Netline Corporation

Company Size: 51-100

HQ Location: 750 University Ave, Los Gatos, CA 95032, US

Financials: Series A

Gleam Platform

Gleam: Business Growth Platform

4.46

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Gleam Platform

4.46
★★★★★
★★★★★
Gleam: Business Growth Platform

Gleam is business growth platform where marketing apps are designed to grow the business. It helps to grow sales & revenue and enhance customer relationship.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Social media management
Top Features : Widgets,Alerts: popups & Notifications,Templates
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Vendor: Gleam

Founded: 2013

Company Size: 11-50

HQ Location: Melbourne, Australia

Financials: Private

Shortstack

Get More Leads From Your Marketing Campaigns

4.44

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Shortstack

4.44
★★★★★
★★★★★
Get More Leads From Your Marketing Campaigns

ShortStack is a digital marketing platform built for engagement, lead collection and marketing automation. It helps to acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Engagement management,Campaign management,Engaging and following up
Top Features : Templates,Landing page,Widgets
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Vendor: Shortstack

Founded: 2010

Company Size: 11-50

HQ Location: Reno, NV

Financials: Private

Qualifio

Interactive Marketing & Data Collection Made Easy

4.37

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Qualifio

4.37
★★★★★
★★★★★
Interactive Marketing & Data Collection Made Easy
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Interactive content,Personalization,Feedback surveys
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Vendor: Qualifio

Company Size: 11-50

HQ Location: Louvain-la-Neuve, Walloon Region

Financials: Series A

PriceWaiter

PriceWaiter’s Deals Du Jour - Make an offer and we’ll do the rest

4.25

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PriceWaiter

4.25
★★★★★
★★★★★
PriceWaiter’s Deals Du Jour - Make an offer and we’ll do the rest
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Conversion management
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Vendor: PriceWaiter

Company Size: 11-50

HQ Location: 701 Cherry St, Chattanooga, Tennessee US

Financials: Seed

Addshoppers

AddShoppers - Unlock Incremental Revenue

4.20

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Addshoppers

4.20
★★★★★
★★★★★
AddShoppers - Unlock Incremental Revenue
Highlights
Top Business Usecases : Scheduling post to social media,Social media management,Training & onboarding
Top Features : Personalization
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Vendor: Addshoppers

Founded: 2011

Company Size: 11-50

HQ Location: Charlotte, NC

Financials: Private

Ryze

Fuel growth by AI-backed personalized conversations

4.00

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Ryze

4.00
★★★★★
★★★★★
Fuel growth by AI-backed personalized conversations

Ryze is a demand generation tool that aids software vendors to increase the volume of their inbound sales funnel by identifying software buyers faster using AI-driven qualifying conversations.

Highlights
Top Business Usecases : Capturing intent,Capturing leads,Lead engagement
Top Features : Personalization,Bot,Gamification
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Vendor: Cuspera

Company Size: 10-50

HQ Location: 3160 De La Cruz Blvd, Ste 204 Santa Clara, CA 95054 US